CN111026992A

CN111026992A - Multimedia resource preview method, device, terminal, server and storage medium

Info

Publication number: CN111026992A
Application number: CN201911368274.5A
Authority: CN
Inventors: 艾书明; 刘付家
Original assignee: Reach Best Technology Co Ltd
Current assignee: Reach Best Technology Co Ltd
Priority date: 2019-12-26
Filing date: 2019-12-26
Publication date: 2020-04-17
Anticipated expiration: 2039-12-26
Also published as: CN111026992B

Abstract

The disclosure relates to a multimedia resource preview method, a multimedia resource preview device, a terminal, a server and a storage medium, and belongs to the technical field of internet. The method comprises the following steps: responding to resource preview operation of a user account, and acquiring a resource characteristic label of a target multimedia resource; acquiring a preview feature tag of a target multimedia resource from the resource feature tag; setting a preview display style of the target multimedia resource according to the preview feature tag; and previewing and displaying the target multimedia resource according to the preview display style. According to the method, the preview display style is determined to preview and display the multimedia resource through the preview feature tag capable of representing the resource feature of the multimedia resource, the accurate preview of the multimedia resource can be adaptively realized, a user can intuitively and quickly acquire more related information of the multimedia resource when previewing the target multimedia resource, the multimedia resource meeting the self requirement is accurately and efficiently selected, and the preview experience of the multimedia resource is improved.

Description

Multimedia resource preview method, device, terminal, server and storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a method, an apparatus, a terminal, a server, and a storage medium for previewing multimedia resources.

Background

With the development of internet technology, multimedia resources spread in the internet are more and more, and users can preview and display the multimedia resources in order to know the content of the multimedia resources.

However, currently, the preview display style of the multimedia resource is usually fixed, for example, the preview display style is a cover page for displaying the multimedia resource, and when the multimedia resource is displayed in a preview manner, the cover page of the multimedia resource is displayed for the user to view. The user has limited information available when previewing the multimedia resource, and cannot quickly and efficiently select the multimedia resource meeting the self requirement.

Disclosure of Invention

The present disclosure provides a multimedia resource preview method, apparatus, terminal, server and storage medium, which can overcome the problem that a user cannot quickly and efficiently select a multimedia resource meeting its own needs in the related art.

According to a first aspect of the embodiments of the present disclosure, there is provided a multimedia resource preview method, the method including:

responding to resource preview operation of a user account, and acquiring a resource characteristic label of a target multimedia resource;

acquiring a preview feature tag of the target multimedia resource from the resource feature tag;

setting a preview display style of the target multimedia resource according to the preview feature tag;

and previewing and displaying the target multimedia resource according to the preview display style.

In one possible implementation manner, the obtaining a preview feature tag of the target multimedia resource from the resource feature tags includes:

determining a tag preference type for the user account;

and selecting a resource feature tag corresponding to the tag preference type from the resource feature tags of the target multimedia resources as the preview feature tag.

In another possible implementation manner, the determining the tag preference type of the user account includes at least one of:

determining the label preference type of the user account according to the user operation record of the user account; alternatively, the first and second electrodes may be,

and determining the tag preference type of the user account according to the user portrait of the user account.

In another possible implementation manner, the user operation record of the user account at least includes historical behavior data, which is generated by the user account for a multimedia resource in a preset historical period and conforms to a preset behavior type, and corresponding resource attribute data of the multimedia resource; the preset behavior type at least comprises one of a playing type, a sharing type, a like type and a comment type, the resource attribute data comprises data of different resource attribute types of the multimedia resource, and the resource attribute type at least comprises one of a content type, an author type and a geographic position; the tag preference type at least comprises a behavior tag preference type and an attribute tag preference type;

the tag preference type of the user account is determined according to the user operation record of the user account, and at least one of the following types is included:

determining the preference type of the behavior tag according to the historical behavior data;

and determining the preference type of the attribute tag according to the historical behavior data and the resource attribute data.

In another possible implementation manner, the determining the behavior tag preference type according to the historical behavior data includes:

acquiring the behavior classification quantity of the multimedia resource corresponding to each preset behavior type according to the historical behavior data;

and selecting the preset behavior type with the descending order of the behavior classification quantity and the ordering order meeting the preset order range as the preference type of the behavior tag.

In another possible implementation manner, the determining the attribute tag preference type according to the historical behavior data and the resource attribute data includes:

acquiring attribute classification quantity of corresponding multimedia resources aiming at each different resource attribute type according to the historical behavior data and the resource attribute data;

and selecting the resource attribute type with the attribute classification quantity descending sorting order meeting a preset order range as the attribute label preference type.

In another possible implementation manner, the obtaining, according to the historical behavior data and the resource attribute data, the attribute classification number of the corresponding multimedia resource for each different resource attribute type includes:

for each different resource attribute type, determining a corresponding multimedia resource set according to the resource attribute data;

acquiring the resource classification quantity of the multimedia resources corresponding to each preset behavior type in the multimedia resource set according to the historical behavior data;

and performing weighted average processing on the resource classification quantity corresponding to all the preset behavior types through a preset weight factor corresponding to each preset behavior type to obtain the corresponding attribute classification quantity.

In another possible implementation, the user representation includes at least one of a user age, a user gender, a geographic location, and a user preference type; determining a tag preference type of the user account according to the user representation of the user account comprises:

processing the user portrait through a tag preference identification model to acquire a tag preference type of the user account;

the tag preference identification model is obtained through a user sample set and through preset neural network training and is used for outputting a corresponding tag preference type according to an input user portrait; each sample in the user sample set comprises behavior data implemented by a user account on a multimedia resource, resource attribute data of the multimedia resource and a user representation of the user.

In another possible implementation, the resource feature tag includes an attribute tag; the method for acquiring the resource feature tag of the target multimedia resource in response to the resource preview operation of the user account comprises the following steps:

selecting resource attribute data which accord with a preset resource attribute type from the resource attribute data of the target multimedia resource as the attribute tag; the preset resource attribute type at least comprises one of a content type, an author type and a geographic position.

In another possible implementation, the resource feature tags include behavior tags; the method for acquiring the resource feature tag of the target multimedia resource in response to the resource preview operation of the user account comprises the following steps:

acquiring a resource operation record of the target multimedia resource, wherein the resource operation record at least comprises historical behavior data which is generated on the target multimedia resource in a preset historical time period and accords with a preset behavior type; the preset behavior type at least comprises one of a playing type, a sharing type, a like type and a comment type;

acquiring the behavior classification quantity of the historical behavior data corresponding to each preset behavior type according to the historical behavior data;

and obtaining labels corresponding to the behavior classification quantity as behavior labels of the target multimedia resource.

In another possible implementation manner, the obtaining the label corresponding to the behavior classification number as the behavior label of the target multimedia resource includes:

acquiring a quantity range to which the behavior classification quantity belongs;

and taking the label corresponding to the number range as a behavior label of the target multimedia resource.

In another possible implementation manner, the setting a preview display style of the target multimedia resource according to the preview feature tag includes:

acquiring text content and label dynamic effect corresponding to the preview feature label according to the preview feature label;

and setting a preview display style of the target multimedia resource according to the text content and the label dynamic effect.

In another possible implementation manner, the setting a preview display style of the target multimedia resource according to the text content and the tag animation includes:

and setting a preview display style of the target multimedia resource according to the text content, the label dynamic effect and the background picture of the target multimedia resource.

In another possible implementation manner, the preview display style includes text content and a label dynamic effect corresponding to the preview feature label, and the previewing and displaying the target multimedia resource according to the preview display style includes:

and displaying the text content in a detail information page of the target multimedia resource, and playing the label action effect.

In another possible implementation manner, the previewing display style includes text content and a tag dynamic effect corresponding to the preview feature tag, and a background picture of the target multimedia resource, and the previewing display of the target multimedia resource according to the previewing display style includes:

and adding the text content and the label dynamic effect on the upper layer of the background picture to obtain a dynamic cover, and displaying the dynamic cover.

In another possible implementation manner, the obtaining a preview feature tag of the target multimedia resource from the resource feature tags includes:

sending a tag selection request to a server, wherein the tag selection request carries the resource feature tags, and the server is used for acquiring preview feature tags of the target multimedia resources from the resource feature tags;

and receiving the preview feature tag returned by the server.

sending a style setting request to a server, wherein the style setting request carries the resource feature tag, and the server is used for acquiring a preview feature tag of the target multimedia resource from the resource feature tag and setting a preview display style of the target multimedia resource according to the preview feature tag;

and receiving the preview display style returned by the server.

According to a second aspect of the embodiments of the present disclosure, there is provided a multimedia resource preview method, applied to a server, the method including:

responding to a tag selection request from a client, and acquiring a resource feature tag of a target multimedia resource;

and sending the preview feature tag to the client, wherein the client is used for setting a preview display style of the target multimedia resource according to the preview feature tag and previewing and displaying the target multimedia resource according to the preview display style.

In one possible implementation, the method further includes:

responding to the style setting request of the client, and acquiring a resource characteristic label of the target multimedia resource;

and sending the preview display style to the client, wherein the client is used for performing preview display on the target multimedia resource according to the preview display style.

determining a tag preference type for the user account;

According to a third aspect of the embodiments of the present disclosure, there is provided a multimedia resource preview apparatus, the apparatus including:

the system comprises a first label acquisition unit, a second label acquisition unit and a third label acquisition unit, wherein the first label acquisition unit is configured to respond to resource preview operation of a user account and acquire a resource characteristic label of a target multimedia resource;

a second label obtaining unit, configured to obtain a preview feature label of the target multimedia resource from the resource feature labels;

a display style setting unit configured to set a preview display style of the target multimedia resource according to the preview feature tag;

and the preview display unit is configured to preview and display the target multimedia resource according to the preview display style.

In one possible implementation manner, the second tag obtaining unit includes:

a preference type determining subunit configured to determine a tag preference type of the user account;

and the label selecting subunit is configured to select a resource feature label corresponding to the label preference type from the resource feature labels of the target multimedia resource as the preview feature label.

In another possible implementation manner, the preference type determining subunit is further configured to at least one of:

the preference type determining subunit is further configured to at least one of:

In another possible implementation manner, the preference type determining subunit is further configured to:

In another possible implementation, the user representation includes at least one of a user age, a user gender, a geographic location, and a user preference type; the preference type determining subunit further configured to:

In another possible implementation, the resource feature tag includes an attribute tag; the first tag obtaining unit includes:

the attribute tag acquisition subunit is configured to select resource attribute data which accords with a preset resource attribute type from the resource attribute data of the target multimedia resource as the attribute tag; the preset resource attribute type at least comprises one of a content type, an author type and a geographic position.

In another possible implementation, the resource feature tags include behavior tags; the first tag obtaining unit includes:

a resource operation record obtaining subunit, configured to obtain a resource operation record of the target multimedia resource, where the resource operation record at least includes historical behavior data that occurs to the target multimedia resource in a preset historical period and conforms to a preset behavior type; the preset behavior type at least comprises one of a playing type, a sharing type, a like type and a comment type;

the quantity obtaining subunit is configured to obtain the behavior classification quantity of the historical behavior data corresponding to each preset behavior type according to the historical behavior data;

and the behavior label obtaining subunit is configured to obtain labels corresponding to the behavior classification quantity as the behavior labels of the target multimedia resource.

In another possible implementation manner, the behavior tag obtaining subunit is further configured to:

In another possible implementation manner, the display style setting unit includes:

the dynamic effect obtaining subunit is configured to obtain, according to the preview feature tag, text content and a tag dynamic effect corresponding to the preview feature tag;

and the display style setting subunit is configured to set a preview display style of the target multimedia resource according to the text content and the label dynamic effect.

In another possible implementation manner, the display style setting subunit is further configured to:

In another possible implementation manner, the preview display style includes text content and a tag action corresponding to the preview feature tag, and the preview presenting unit is further configured to display the text content in the detail information page of the target multimedia resource and play the tag action.

In another possible implementation manner, the preview display style includes text content and a tag dynamic effect corresponding to the preview feature tag, and a background picture of the target multimedia resource, and the preview presentation unit is further configured to add the text content and the tag dynamic effect on an upper layer of the background picture to obtain a dynamic cover and present the dynamic cover.

In another possible implementation manner, the second tag obtaining unit is further configured to:

and receiving the preview feature tag returned by the server.

and receiving the preview display style returned by the server.

According to a fourth aspect of the embodiments of the present disclosure, there is provided a multimedia resource preview apparatus, applied to a server, the apparatus including:

the system comprises a first label obtaining unit, a second label obtaining unit and a third label obtaining unit, wherein the first label obtaining unit is configured to respond to a label selecting request from a client and obtain a resource characteristic label of a target multimedia resource;

and the label sending unit is configured to send the preview feature label to the client, and the client is used for setting a preview display style of the target multimedia resource according to the preview feature label and performing preview display on the target multimedia resource according to the preview display style.

In one possible implementation, the apparatus further includes:

the first label obtaining unit is also configured to respond to the style setting request of the client to obtain a resource characteristic label of a target multimedia resource;

the second label obtaining unit is further configured to obtain a preview feature label of the target multimedia resource from the resource feature labels;

and the display style sending unit is configured to send the preview display style to the client, and the client is used for performing preview display on the target multimedia resource according to the preview display style.

In another possible implementation manner, the second tag obtaining unit includes:

According to a fifth aspect of the embodiments of the present disclosure, there is provided a terminal for previewing multimedia resources, the terminal comprising:

one or more processors;

volatile or non-volatile memory for storing the one or more processor-executable commands;

wherein the one or more processors are configured to perform the multimedia asset preview method of the first aspect.

According to a sixth aspect of embodiments of the present disclosure, there is provided a non-transitory computer-readable storage medium, wherein instructions of the storage medium, when executed by a processor of a terminal, enable an electronic device to perform the multimedia resource preview method of the first aspect.

According to a seventh aspect of the embodiments of the present disclosure, there is provided a server for previewing multimedia assets, the server comprising:

one or more processors;

According to an eighth aspect of embodiments of the present disclosure, there is provided a non-transitory computer-readable storage medium, wherein instructions of the storage medium, when executed by a processor of a server, enable the server to perform the multimedia resource preview method of the second aspect.

According to a ninth aspect of the embodiments of the present disclosure, there is provided a multimedia resource preview system, the system including a terminal and a server; the terminal is configured to execute the multimedia resource preview method according to the first aspect. (ii) a The server is configured to execute the multimedia resource preview method according to the second aspect.

According to a tenth aspect of embodiments of the present disclosure, there is provided a computer program product, wherein instructions of the computer program product, when executed by a processor of a terminal, enable the terminal to execute the multimedia resource preview method of the first aspect.

According to an eleventh aspect of embodiments of the present disclosure, there is provided a computer program product, wherein instructions of the computer program product, when executed by a processor of a server, enable the server to execute the multimedia resource preview method of the second aspect.

The method, the device, the terminal, the server and the storage medium for previewing the multimedia resources respond to the resource previewing operation of the user account, obtain the resource feature tags of the target multimedia resources, obtain the previewing feature tags of the target multimedia resources from the resource feature tags, set the previewing display style of the target multimedia resources according to the previewing feature tags, and perform previewing display on the target multimedia resources according to the previewing display style. The preview display style is determined to preview and display the multimedia resources through the preview feature tag capable of representing the resource features of the multimedia resources, accurate preview of the multimedia resources can be achieved in a self-adaptive mode, a user can intuitively and quickly acquire more relevant information of the multimedia resources when previewing the target multimedia resources, the multimedia resources meeting the requirements of the user can be selected accurately and efficiently, and the preview experience of the multimedia resources is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.

FIG. 1 is a schematic diagram illustrating one implementation environment in accordance with an example embodiment.

Fig. 2 is a flow chart illustrating a multimedia asset preview method according to an exemplary embodiment.

Fig. 3 is a flow chart illustrating another method for previewing a multimedia asset according to an exemplary embodiment.

Fig. 4 is a flow chart illustrating another method for previewing a multimedia asset according to an exemplary embodiment.

FIG. 5 is a schematic diagram illustrating a display interface in accordance with an exemplary embodiment.

FIG. 6 is a schematic diagram illustrating another display interface in accordance with an exemplary embodiment.

FIG. 7 is a schematic diagram illustrating another display interface in accordance with an exemplary embodiment.

Fig. 8 is a flowchart illustrating a multimedia asset preview method according to an exemplary embodiment.

Fig. 9 is a block diagram illustrating a multimedia asset preview device according to an exemplary embodiment.

Fig. 10 is a block diagram illustrating another multimedia asset preview device according to an exemplary embodiment.

Fig. 11 is a block diagram illustrating another multimedia asset preview device according to an exemplary embodiment.

Fig. 12 is a block diagram illustrating another multimedia asset previewing apparatus according to an exemplary embodiment.

Fig. 13 is a block diagram illustrating a terminal according to an example embodiment.

FIG. 14 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

FIG. 1 is a schematic illustration of an implementation environment provided in accordance with an example embodiment, the implementation environment comprising: a plurality of terminals 101 and a server 102, wherein the plurality of terminals 101 are all connected with the server 102 through a network, and can interact with the server 102 through the network connection.

The terminal 101 may be various types of terminals such as a portable terminal, a pocket terminal, a handheld terminal, and the like, such as a mobile phone, a computer, a tablet computer, and the like. The server 102 may be a server, a server cluster composed of several servers, or a cloud computing service center.

In a possible implementation manner, the terminal 101 responds to a resource preview operation of a user account, and sends a style setting request to the server 102, the server 102 obtains resource feature tags of a target multimedia resource according to the received style setting request, selects a preview feature tag from the resource feature tags, the server 102 sets a preview display style for the target multimedia resource according to the preview feature tag, and sends the preview display style to the terminal 101, and the terminal 101 performs preview display on the target multimedia resource according to the preview display style.

In a possible implementation manner, the terminal 101 responds to a resource preview operation of a user account, and sends a tag selection request to the server 102, the server 102 obtains resource feature tags of a target multimedia resource according to the received tag selection request, selects a preview feature tag from the resource feature tags, the server 102 sends the preview feature tag to the terminal 101, the terminal 101 sets a preview display style of the target multimedia resource according to the preview feature tag, and the terminal 101 performs preview display on the target multimedia resource according to the preview display style.

Fig. 2 is a flowchart illustrating a multimedia resource preview method according to an exemplary embodiment, referring to fig. 2, the method is applied in a terminal and includes the following steps:

in step 201, in response to a resource preview operation of a user account, a resource feature tag of a target multimedia resource is acquired.

In step 202, a preview feature tag of the target multimedia resource is obtained from the resource feature tags.

In step 203, a preview display style of the target multimedia resource is set according to the preview feature tag.

In step 204, the target multimedia resource is displayed in a preview manner according to the preview display style.

The method provided by the embodiment of the disclosure comprises the steps of responding to resource preview operation of a user account, obtaining resource feature labels of target multimedia resources, obtaining preview feature labels of the target multimedia resources from the resource feature labels, setting a preview display style of the target multimedia resources according to the preview feature labels, and previewing and displaying the target multimedia resources according to the preview display style. The preview display style is determined to preview and display the multimedia resources through the preview feature tag capable of representing the resource features of the multimedia resources, accurate preview of the multimedia resources can be achieved in a self-adaptive mode, a user can intuitively and quickly acquire more relevant information of the multimedia resources when previewing the target multimedia resources, the multimedia resources meeting the requirements of the user can be selected accurately and efficiently, and the preview experience of the multimedia resources is improved.

Fig. 3 is a flowchart illustrating another multimedia resource preview method according to an exemplary embodiment, referring to fig. 3, the method is applied in a server, and includes the following steps:

in step 301, in response to a tag selection request from a client, a resource feature tag of a target multimedia resource is obtained.

In step 302, a preview feature tag of the target multimedia resource is obtained from the resource feature tags.

In step 303, the preview feature tag is sent to the client, and the client is configured to set a preview display style of the target multimedia resource according to the preview feature tag, and perform preview display on the target multimedia resource according to the preview display style.

The method provided by the embodiment of the disclosure includes responding to a tag selection request from a client, acquiring a resource feature tag of a target multimedia resource, acquiring a preview feature tag of the target multimedia resource from the resource feature tag, and sending the preview feature tag to the client, wherein the client is used for setting a preview display style of the target multimedia resource according to the preview feature tag and previewing and displaying the target multimedia resource according to the preview display style. The preview display style is determined to preview and display the multimedia resources through the preview feature tag capable of representing the resource features of the multimedia resources, accurate preview of the multimedia resources can be achieved in a self-adaptive mode, a user can intuitively and quickly acquire more relevant information of the multimedia resources when previewing the target multimedia resources, the multimedia resources meeting the requirements of the user can be selected accurately and efficiently, and the preview experience of the multimedia resources is improved.

Fig. 4 is a flowchart illustrating another multimedia resource preview method according to an exemplary embodiment, and referring to fig. 4, the method is executed by a terminal and includes the following steps:

401. and the terminal responds to the resource preview operation of the user account to acquire the resource characteristic label of the target multimedia resource.

The method and the device for previewing the target multimedia resource take the target multimedia resource as an example, when the terminal detects the resource previewing operation of the user account, the terminal sets a previewing display style for the target multimedia resource, and the terminal performs previewing display on the target multimedia resource according to the previewing display style. The target multimedia resource can be video or audio, and the video can be film and television works such as movies and television shows, cate videos, and laugh videos. The resource preview operation of the user account may be an operation of clicking a multimedia resource recommendation button, an operation of opening a multimedia resource application, or other operations.

In one possible implementation manner, the terminal responds to the resource preview operation of the user account, acquires the target multimedia resource, and acquires the resource feature tag of the target multimedia resource.

The target multimedia resource may be any multimedia resource, such as a multimedia resource recommended by the server for the terminal, or a multimedia resource shared by other users to the terminal.

The resource feature tags are used for describing the target multimedia resources, and may include attribute tags and behavior tags. The attribute tag is determined by resource attribute data of the target multimedia resource, and the behavior tag is determined by historical behavior data executed on the target multimedia resource by at least one user account.

In a possible implementation manner, the resource feature tag includes an attribute tag, and when the attribute tag of the target multimedia resource is acquired, the terminal selects resource attribute data that conforms to a preset resource attribute type from the resource attribute data of the target multimedia resource as the attribute tag.

The preset resource attribute type at least comprises one of a content type, an author type and a geographic position. The resource attribute data includes content data, author data, geographical location data, etc. of the target multimedia resource.

For the same resource attribute type, a plurality of different types can be included under the resource attribute type. For example, when the resource attribute type is a content type, the content type may include different content types such as a food type, a music type, a movie type, a news type, and the like according to a division rule of the multimedia resource content; when the resource attribute type is the author type, according to the division rule of the multimedia resource author, the author type under the author type can include different author types such as food author, news author, star author, music author, and the like.

For example, if the resource attribute data of the target multimedia resource includes "beijing-flavored roasted duck", it may be determined that "beijing" conforms to the geographic location and "flavored duck" conforms to the type of food according to the resource attribute data of the beijing-flavored roasted duck, and therefore, it may be determined that the attribute tag of the target multimedia resource includes "beijing" and "flavored food".

The attribute tags which accord with the preset resource attribute types of the target multimedia resources are obtained according to the resource attribute data of the target multimedia resources, certain attribute features which represent the target multimedia resources can be extracted according to specific application scenes, and the multimedia resources are previewed and displayed in combination with other steps, so that the requirements under different application scenes can be flexibly adapted.

In another possible implementation manner, the resource feature labels comprise behavior labels, when the behavior labels of the target multimedia resources are obtained, the terminal obtains resource operation records of the target multimedia resources, and obtains behavior classification quantity of historical behavior data corresponding to each preset behavior type according to historical behavior data included in the resource operation records; and acquiring labels corresponding to the behavior classification quantity as behavior labels of the target multimedia resource.

The resource operation records at least comprise historical behavior data which are generated for the target multimedia resources in a preset historical time period and accord with preset behavior types; the preset behavior type at least comprises one of a playing type, a sharing type, a like type and a comment type.

The preset historical period may be any period of time, for example, a day, a week, a month, or other historical period. Also, a time when the terminal responds to the resource preview operation of the user account may be taken as a current time, and the preset history period may be a period of time from the current time onward.

Optionally, for a plurality of pieces of historical behavior data of the target multimedia resource, each piece of historical behavior data includes operation data corresponding to one preset behavior type. Determining a plurality of pieces of historical behavior data corresponding to each preset behavior type, and determining the behavior classification quantity of the historical behavior data of the preset behavior type according to the quantity of the plurality of pieces of historical behavior data.

The behavior classification quantity refers to the quantity of historical behavior data which are in line with preset behavior types in a plurality of pieces of historical behavior data of the target multimedia resources. For example, for the like type, the resource operation record of the target multimedia resource includes 100 pieces of historical behavior data, wherein 50 pieces of historical behavior data are historical behavior data including the like operation, and then the number of behavior classification of the like type of the target multimedia resource is 50.

For the labels corresponding to the behavior classification quantity, the corresponding labels can be provided for different behavior classification quantities, and the behavior classification quantity can also be directly used as the labels.

The behavior labels are extracted according to historical behavior data of the multimedia resources, the behavior labels are used as resource feature labels of the multimedia resources, user behavior feedback features representing the multimedia resources can be extracted, and the multimedia resources are previewed and displayed in combination with other steps.

Optionally, the terminal may obtain a quantity range to which the behavior classification quantity belongs, and use a label corresponding to the quantity range as a behavior label of the target multimedia resource.

The number range may be determined according to a specific application scenario. The number ranges may be the same or different for different preset behavior types.

The labels corresponding to the number ranges can be set by technicians, and preset behavior types and the number ranges can also be combined to obtain corresponding labels. For example, if the preset behavior type is like, and the number range is 1000-.

For example, for the type of like, the number of like 1000-. When the number of praise for the target multimedia resource is 1520, and the corresponding number range is 1000+, it may be determined that the behavior tag of the target multimedia resource is that the praise exceeds 1000.

The classification quantity of the corresponding behaviors is screened as the behavior tags in the quantity range, so that the method can be accurately adapted to different application scenes, and the behavior tags representing the corresponding behavior characteristics are screened to preview the multimedia resources in combination with other steps.

In a possible implementation manner, the time for acquiring the resource feature tag may be before a resource preview operation is performed on the user account. The terminal can store the resource characteristic labels of a plurality of multimedia resources, respond to the resource preview operation of the user account, and search the resource characteristic label of the target multimedia resource from the stored resource characteristic labels.

In the embodiment of the disclosure, for a target multimedia resource, an attribute tag is determined as a resource feature tag according to resource attribute data, a behavior tag is determined as a resource feature tag according to historical behavior data, and resource feature tags representing multimedia resource features are obtained from different dimensions respectively, so that the resource feature tags of the multimedia resource are accurately extracted.

402. The terminal determines a tag preference type for the user account.

In the embodiment of the disclosure, when the preview feature tag of the target multimedia resource is obtained from the resource feature tags, the terminal determines the tag preference type of the user account, and then selects the resource feature tag corresponding to the tag preference type from the resource feature tags of the target multimedia resource as the preview feature tag.

The method for determining the label preference type of the user account comprises the following steps: determining the label preference type of the user account according to the user operation record of the user account; alternatively, the tag preference type of the user account is determined from a user representation of the user account. By determining the tag preference type of the user, the resource preview tag which is in accordance with the tag preference type and reflects the characteristics of the multimedia resource can be correspondingly selected, and the personalized preview display of the multimedia resource can be provided for different users by combining other steps, so that the personalized information acquisition requirements of different users in previewing the multimedia resource are met.

The two methods of determining the tag preference type of the user account will be described in detail below:

the method comprises the following steps: and determining the label preference type of the user account according to the user operation record of the user account.

In the embodiment of the disclosure, the user operation record of the user account at least comprises historical behavior data which is generated by the user account on the multimedia resource in a preset historical period and accords with a preset behavior type and resource attribute data of the corresponding multimedia resource; the preset behavior type at least comprises one of a playing type, a sharing type, a like type and a comment type, the resource attribute data comprises data of different resource attribute types of the multimedia resource, and the resource attribute type at least comprises one of a content type, an author type and a geographic position; the tag preference types include at least a behavior tag preference type and an attribute tag preference type.

Correspondingly, when determining the tag preference type of the user account, the method includes: acquiring historical behavior data of a user account according to a user operation record of the user account, and determining a preference type of a behavior tag according to the historical behavior data; or determining the preference type of the attribute tag according to the historical behavior data and the resource attribute data.

The user operation records can reflect the behavior habits of the user, the label preference type of the user is determined through the user operation records, and the actual behavior preference of the user can be more accurately met.

In one possible implementation mode, the behavior classification quantity of the multimedia resources corresponding to each preset behavior type is obtained according to historical behavior data; and selecting a preset behavior type with the descending order of the behavior classification quantity and the ordering order meeting the preset order range as the preference type of the behavior tag.

The behavior classification quantity refers to the quantity of multimedia resources in the historical behavior data which are in line with the preset behavior type in the plurality of pieces of historical behavior data of the user account. For example, for the like type, the resource operation record of the user account includes 100 pieces of historical behavior data, where 50 pieces of historical behavior data are historical behavior data including the like operation, and each piece of historical behavior data in the 50 pieces of historical behavior data includes one multimedia resource, then the number of behavior classification of the like type corresponding to the user account is 50.

For a plurality of preset behavior types, respectively determining the behavior classification quantity of the multimedia resource corresponding to each preset behavior type according to historical behavior data of a user account, and after the behavior classification quantity of each preset behavior type is obtained, sequencing the preset behavior types in a descending order according to the behavior classification quantity, wherein the smaller the descending order is, the larger the behavior classification quantity corresponding to the preset behavior type is. And selecting a preset behavior type in a preset sequence range from the plurality of preset behavior types after sequencing, wherein the preset sequence range can be in a range from 1 st to N, and taking the selected N preset behavior types as behavior tag preference types of the user account. And N is a positive integer which is greater than 1 and less than the number of the preset behavior types.

Optionally, for other preset behavior types except the like type, the user account performs multiple operations corresponding to the same preset behavior type on the same multimedia resource, and then when counting the behavior classification number of the multimedia resource corresponding to the preset behavior type, only the number of one operation is counted on the same multimedia resource.

For example, if the user account reviews the same multimedia resource ten times, the multimedia resource reviewed ten times is counted once when the behavior classification quantity of the multimedia resource corresponding to the review type is counted.

According to the historical behavior data, the behavior classification quantity of the multimedia resources corresponding to each preset behavior type is obtained, so that the preference type of the behavior tag is determined, and the preference of the user for the behavior tag in the resource feature tags of the multimedia resources can be accurately and effectively determined from the historical behavior data reflecting the actual behavior preference of the user.

In another possible implementation manner, according to historical behavior data and resource attribute data, for each different resource attribute type, acquiring the attribute classification number of the corresponding multimedia resource; and selecting the resource attribute types with the attribute classification quantity descending sorting order meeting the preset order range as attribute label preference types.

The attribute classification number refers to the number of multimedia resources belonging to each attribute tag in the historical behavior data for a plurality of attribute tags included in the same resource attribute type.

The preset sequence range is set as required, and is similar to the preset sequence range when the preset behavior type is selected.

Optionally, a plurality of different attribute tags are included in each resource attribute type. For example, the content types may include a food tag, a music tag, a movie tag, a news tag, and the like. And for different attribute labels, acquiring the attribute classification quantity corresponding to each attribute label, thereby obtaining the attribute label preference type of each resource attribute type.

The attribute classification quantity is obtained according to the historical behavior data and the resource attribute data, so that the attribute label preference type is determined, and the preference of the user for the attribute label in the resource feature label of the multimedia resource can be accurately and effectively determined on the basis of the historical behavior data reflecting the actual behavior preference of the user and the related resource attribute data.

Optionally, obtaining, according to the historical behavior data and the resource attribute data, the attribute classification number of the corresponding multimedia resource for each different resource attribute type, including: for each different resource attribute type, determining a corresponding multimedia resource set according to the resource attribute data; acquiring the resource classification quantity of the multimedia resources corresponding to each preset behavior type in the multimedia resource set according to the historical behavior data; and carrying out weighted average processing on the resource classification quantity corresponding to all the preset behavior types through a preset weight factor corresponding to each preset behavior type to obtain the corresponding attribute classification quantity.

The multimedia resource set comprises at least one multimedia resource of which the user account has a preset behavior type. The preset weighting factor corresponding to each preset behavior type may be any value.

Optionally, the sum of the preset weighting factors corresponding to each preset behavior type is 1.

For example, according to the historical behavior data, 100 multimedia resources with the geographic location of beijing are determined, the number of praise types in the 100 multimedia resources is 80, the number of play types is 90, the number of comment types is 50, the weighting factor corresponding to the praise types is 0.5, the weighting factor corresponding to the play types is 0.3, and the weighting factor corresponding to the comment types is 0.2, so that the number of resource classifications with the geographic location of beijing is determined to be 80 x 0.5+90 0.3+50 x 0.2.

And executing the optional mode on the plurality of labels belonging to the preset resource attribute type to obtain the resource classification quantity of the plurality of labels. For example, if the preset resource attribute type is the geographic location, the number of attribute classifications of beijing, tianjin, and other geographic locations may be obtained.

The corresponding weight factors are set for different preset behavior types to carry out weighting processing on the resource classification quantity of different preset behavior types to obtain the corresponding attribute classification quantity, and the attribute classification quantity related to the resource characteristics of the multimedia resources can be comprehensively evaluated according to data generated by different preset behavior types under a specific application scene, so that the method is effectively adaptive to different application scenes, and the result is more accurate.

It should be noted that, when determining the tag preference type of the user account, only the behavior tag preference type may be used as the tag preference type, only the attribute tag preference type may be used as the tag preference type, or both the behavior tag preference type and the attribute tag preference type may be used as the tag preference type.

The second method comprises the following steps: and determining the tag preference type of the user account according to the user portrait of the user account.

In the embodiment of the disclosure, in order to determine the tag preference type of the user account, a tag preference identification model is provided, and the user portrait is processed through the tag preference identification model to obtain the tag preference type of the user account.

Wherein, the user portrait at least comprises one of user age, user gender, geographic position and user preference type. The user profile may be determined based on registration information filled in by the sample user account at registration, or otherwise determined. The embodiment of the present disclosure does not limit the manner of obtaining the user characteristics.

Optionally, the tag preference recognition model is obtained through a user sample set and through preset neural network training, and is used for outputting a corresponding tag preference type according to the input user portrait. Before using the tag preference recognition model, the tag preference recognition model needs to be trained.

In the training process, a user sample set is obtained, wherein each sample in the user sample set comprises behavior data of a user account on a multimedia resource, resource attribute data of the multimedia resource and a user portrait of a user.

Optionally, the tag preference type of the sample user account may be obtained according to the sample user set in the manner in the first method. And according to the user portrait and the label preference type, taking the user portrait as the input of a label preference identification model, taking the label preference type as the output of the label preference identification model, and training the label preference identification model. The label preference recognition model is trained so that the label preference recognition model learns the association relationship between the user portrait and the label preference type.

For example, a user portrait is input into a tag preference identification model, a predicted tag preference type of a sample user account is obtained based on the tag preference identification model, a difference between the sample tag preference type and the predicted tag preference type is compared, and parameters of the tag preference identification model are adjusted according to the difference, so that the difference between the predicted tag preference type output by the adjusted tag preference identification model and the sample tag preference type is reduced, and the purpose of training the tag preference identification model is achieved.

The tag data selection model adopted by the embodiment of the disclosure can be a convolutional neural network model, a cyclic neural network model, a long-term and short-term memory network model and the like.

Based on the tag preference identification model, the tag preference type of the user account can be obtained according to the user portrait of the user account. The tag preference type of the user for the multimedia resource can be accurately and effectively determined based on the user portrait of the user account and the tag preference type.

It should be noted that, in the embodiment of the present disclosure, the description is only given by taking an example that the terminal determines the tag preference type of the user account after responding to the resource preview operation of the user account, in another embodiment, step 402 may be executed first, and then step 401 may be executed, and the embodiment of the present disclosure does not limit the execution sequence of the steps.

403. And the terminal selects the resource characteristic label corresponding to the label preference type from the resource characteristic labels of the target multimedia resource as a preview characteristic label.

In step 402, after determining the tag preference type of the user account, selecting a resource feature tag corresponding to the tag preference type from the resource feature tags of the target multimedia resource as a preview feature tag.

For example, if the tag preference type of the user account is a gourmet tag in the content type, and the tag corresponding to the content type of the target multimedia resource is a gourmet tag, the gourmet tag is used as a preview feature tag of the target multimedia resource.

404. And the terminal sets a preview display style of the target multimedia resource according to the preview feature tag.

In the embodiment of the disclosure, the terminal sets the preview display style of the target multimedia resource according to the preview feature tag, so that the preview display style of the target multimedia resource is associated with the preview feature tag.

In a possible implementation manner, the terminal acquires text content and a label dynamic effect corresponding to the preview feature label according to the preview feature label, and sets a preview display style of the target multimedia resource according to the text content and the label dynamic effect.

The text content is content generated according to preview feature tags, and the preview feature tags may be one or more. When one preview feature tag is available, taking the content corresponding to the preview feature tag as text content; and when the number of the preview feature tags is multiple, respectively acquiring the content corresponding to each preview feature tag, and combining the content corresponding to each preview feature tag to obtain the text content. The dynamic effect of the label is a dynamic display effect which corresponds to the preview characteristic label and is displayed during preview display.

Optionally, a mapping relationship between the label dynamic effects and the preview feature labels is set, each preview feature label has one or more corresponding label dynamic effects, and when one preview feature label corresponds to a plurality of label dynamic effects, any label dynamic effect can be selected from the plurality of label dynamic effects.

Optionally, the text content and the label action are combined to obtain a preview display style. The text content and the tag animation may be combined in any manner, for example, the tag animation is added to the upper left corner of the text content.

Optionally, the preview display style further includes a tag frame, where the text content may be displayed in the tag frame, and then the tag action and the tag frame are combined in any manner, and the tag action is displayed at any position of the tag frame, for example, the tag action is displayed at the lower right corner of the tag frame.

Corresponding text content and label characteristics are obtained through the preview characteristic label, and the preview display style is set, so that more characteristic related information of the multimedia resources can be provided in the multimedia resource preview display realized according to the preview display style, a user can intuitively and quickly know interested information when previewing the multimedia resources, and the multimedia resources meeting the self requirements are selected for watching.

In another possible implementation manner, the terminal further acquires a background picture of the target multimedia resource, and sets a preview display style of the target multimedia resource according to the text content, the label dynamic effect and the background picture of the target multimedia resource.

The background picture of the target multimedia resource may be any picture, may be set for the target multimedia resource by a publisher of the multimedia resource when uploading the target multimedia resource, and may also be a background picture corresponding to the preview feature tag generated for the target multimedia resource.

Optionally, the text content and the dynamic label effect are added above the background picture as a preview display style of the target multimedia resource, and the preview display style can be regarded as a dynamic cover of the target multimedia resource. Wherein the combination between text content and label action is similar to that in the above alternatives.

When the preview display style comprises the background picture, the text content and the label dynamic effect, the user can also know the content of the target multimedia resource according to the background picture, and the background picture, the text content and the label dynamic effect are combined, so that more preview information of the target multimedia resource can be better displayed for the user.

405. And the terminal previews and displays the target multimedia resource according to the preview display style.

In a possible implementation manner, the preview display style comprises text content and a label dynamic effect corresponding to the preview characteristic label, when the target multimedia resource is previewed and displayed according to the preview display style, the terminal displays the text content in a detailed information page of the target multimedia resource and plays the label dynamic effect, so that a user can visually and quickly know interested information, and the multimedia resource meeting the self requirement is selected for watching.

In another possible implementation manner, the preview display style includes text content and a tag dynamic effect corresponding to the preview feature tag, and a background picture of the target multimedia resource, and when the target multimedia resource is displayed in a preview manner according to the preview display style, the terminal displays the text content and the tag dynamic effect on the upper layer of the background picture to obtain a dynamic cover and displays the dynamic cover. When the dynamic cover is displayed, the user can visually and quickly know more interested information through the dynamic cover, and the multimedia resources meeting the self requirements are selected for watching.

Optionally, when the preview feature tag includes a tag corresponding to the number of praise times, the tag action corresponding to the preview feature tag may include an action of a love icon; when the preview feature tag includes a geographic location, the tag action corresponding to the preview feature tag may include the action of the geographic location icon; when the preview feature tag includes a content type, the dynamic effect of the tag corresponding to the preview feature tag may include the dynamic effect of the bubble.

According to the preview display style, when the target multimedia resource is displayed in a preview mode, the preview display style can visually display the content of the target multimedia resource, and a user is helped to better select the target multimedia resource to be watched.

For example, referring to fig. 5, the preview display style includes a background picture, text content, a tag animation, and a tag box. If the preview feature tag includes a beautiful scene tag in the play type and the content type, the text content "more than 5 ten thousand users interested in the scenery watch the video" is displayed in the tag box; the label dynamic effect is the dynamic effect of the color bubbles with the color gradually changed, and the color bubbles with the color gradually changed can be purple gradually changed, pink gradually changed, yellow gradually changed or other color gradually changed. When the dynamic effect of color gradual change is set, color code setting can be adopted, different color codes correspond to different colors, and the effect of color gradual change is generated by changing the color codes. For example, the effect of the purple gradation is that the color code is changed from AC81FA to 744AF2, the effect of the pink gradation is that the color code is changed from F39FE9 to E366CE, and the effect of the yellow gradation is that the color code is changed from FCD902 to F7B 201.

In addition, characters related to the preview feature tag can be added to the color bubble, and when preview display is performed, the color bubble can be a dynamic color bubble which is zoomed at fixed positions of the upper left corner and the lower right corner of the tag frame.

Referring to fig. 6, if the preview feature tag includes a comment type, a text content "users over 3 ten thousand beijing have commented on the video" is displayed in the tag box; the label action is the action of the geo-location icon. And when preview display is carried out, the position element can be positioned at the fixed positions of the upper left corner and the lower right corner of the label frame, and the display is carried out in a left-right shaking mode with the bottom as the origin.

Referring to fig. 7, if the preview feature tag includes a type of praise, the text content "you are interested in a praise for the video" is displayed in the tag box; the label action effect is the action effect of the love icon, and the love is set to be FF3A30 according to the color code. When preview display is carried out, the love can be displayed in a mode that the love is mainly centered, the love gradually decreases, the color of the love gradually becomes transparent and spreads to the periphery.

According to the method provided by the embodiment of the disclosure, a terminal responds to resource preview operation of a user account to acquire resource feature tags of target multimedia resources, the terminal determines tag preference types of the user account, the terminal selects the resource feature tags corresponding to the tag preference types from the resource feature tags of the target multimedia resources to serve as preview feature tags, the terminal sets preview display styles of the target multimedia resources according to the preview feature tags, and the terminal performs preview display on the target multimedia resources according to the preview display styles. The preview display style is determined to preview and display the multimedia resources through the preview feature tag capable of representing the resource features of the multimedia resources, accurate preview of the multimedia resources can be achieved in a self-adaptive mode, a user can intuitively and quickly acquire more relevant information of the multimedia resources when previewing the target multimedia resources, the multimedia resources meeting the requirements of the user can be selected accurately and efficiently, and the preview experience of the multimedia resources is improved.

In addition, the user can accurately and efficiently select the multimedia resources meeting the self requirements, so that the retention rate of the user in the multimedia resources is improved, and the interaction between the user and the publisher of the multimedia resources is driven.

Fig. 8 is a flowchart illustrating a multimedia asset preview method according to an exemplary embodiment. Referring to fig. 8, the interaction subject of the method is a terminal and a server, and the method includes:

801. and the terminal responds to the resource preview operation of the user account and sends a label selection request to the server.

When the terminal detects the resource preview operation of the user account, a tag selection request can be generated, and the tag selection request is sent to the server.

802. And the server receives a label selection request sent by the terminal and acquires a resource characteristic label of the target multimedia resource according to the label selection request.

And the server determines the target multimedia resource for preview display according to the received tag selection request, and acquires the resource characteristic tag of the target multimedia resource. The manner of obtaining the resource feature tag of the target multimedia resource is similar to the implementation manner of step 401 in the foregoing embodiment, and is not described in detail here.

803. And the server acquires the preview feature tag of the target multimedia resource from the resource feature tag.

The implementation manner of the server obtaining the preview feature tag of the target multimedia resource from the resource feature tags is similar to the implementation manner of step 402 and step 403 in the foregoing embodiment, and details are not repeated here.

804. The server sends the preview feature tag to the terminal.

And the server sends the acquired preview feature tag to the terminal.

805. And the terminal receives the preview feature tag sent by the server and sets a preview display style of the target multimedia resource according to the preview feature tag.

806. And the terminal previews and displays the target multimedia resource according to the preview display style.

Similar to the implementation of step 404-405 in the above embodiment, the detailed description is omitted here.

For example, a client for playing multimedia resources is installed on a terminal, when a user opens the application client, or the user clicks a recommendation button in the application client, the client sends a tag selection request to a corresponding server, the server first determines a target multimedia resource according to the received tag selection request, then obtains a resource feature tag of the target multimedia resource, obtains a preview feature tag from the resource feature tag, the server sends the preview feature tag to the client, the client determines a preview display style corresponding to the preview feature tag according to the received preview feature tag, and performs preview display on the target multimedia resource according to the preview display style, so that the user can select a viewed multimedia resource according to the displayed preview display style.

The embodiments of the present disclosure are described only by taking an example in which a terminal sends a tag selection request to a server. In another embodiment, the terminal may transmit a style setting request to the server.

The terminal responds to the resource preview operation of the user account and sends a style setting request to the server; the server acquires a resource characteristic label of the target multimedia resource according to the received style setting request; the server acquires a preview feature tag of the target multimedia resource from the resource feature tags; the server sets a preview display style of the target multimedia resource according to the preview feature tag; and the server sends a preview display style to the terminal, and the terminal performs preview display on the target multimedia resource according to the received preview display style.

According to the method provided by the embodiment of the disclosure, a terminal responds to resource preview operation of a user account, sends a label selection request to a server, the server receives the label selection request sent by the terminal, acquires a resource characteristic label of a target multimedia resource according to the label selection request, the server acquires a preview characteristic label of the target multimedia resource from the resource characteristic label, the server sends the preview characteristic label to the terminal, the terminal receives the preview characteristic label sent by the server, sets a preview display style of the target multimedia resource according to the preview characteristic label, and the terminal previews and displays the target multimedia resource according to the preview display style. The preview display style is determined to preview and display the multimedia resources through the preview feature tag capable of representing the resource features of the multimedia resources, accurate preview of the multimedia resources can be achieved in a self-adaptive mode, a user can intuitively and quickly acquire more relevant information of the multimedia resources when previewing the target multimedia resources, the multimedia resources meeting the requirements of the user can be selected accurately and efficiently, and the preview experience of the multimedia resources is improved.

Fig. 9 is a block diagram illustrating a multimedia asset preview device according to an exemplary embodiment. Referring to fig. 9, the apparatus includes:

a first tag obtaining unit 901, configured to obtain a resource feature tag of a target multimedia resource in response to a resource preview operation of a user account;

a second tag obtaining unit 902, configured to obtain a preview feature tag of the target multimedia resource from the resource feature tags;

a display style setting unit 903 configured to set a preview display style of the target multimedia resource according to the preview feature tag;

and a preview display unit 904 configured to perform preview display on the target multimedia resource according to the preview display style.

According to the device provided by the embodiment of the disclosure, the preview display style is determined to preview and display the multimedia resource through the preview feature tag capable of representing the resource feature of the multimedia resource, so that the accurate preview of the multimedia resource can be adaptively realized, a user can intuitively and quickly acquire more related information of the multimedia resource when previewing the target multimedia resource, the multimedia resource meeting the self requirement is accurately and efficiently selected, and the preview experience of the multimedia resource is improved.

In one possible implementation, referring to fig. 10, the second tag obtaining unit 902 includes:

a preference type determining subunit 9021 configured to determine a tag preference type of the user account;

and a tag selecting subunit 9022, configured to select, from the resource feature tags of the target multimedia resource, a resource feature tag corresponding to the tag preference type as a preview feature tag.

In another possible implementation, referring to fig. 10, the preference type determining subunit 9021 is further configured to at least one of:

In another possible implementation manner, the user operation record of the user account at least includes historical behavior data, which is generated by the user account for the multimedia resource in a preset historical period and conforms to a preset behavior type, and resource attribute data of the corresponding multimedia resource; the preset behavior type at least comprises one of a playing type, a sharing type, a like type and a comment type, the resource attribute data comprises data of different resource attribute types of the multimedia resource, and the resource attribute type at least comprises one of a content type, an author type and a geographic position; the tag preference types at least comprise a behavior tag preference type and an attribute tag preference type;

referring to fig. 10, the preference type determining subunit 9021 is further configured to at least one of:

determining a preference type of a behavior tag according to historical behavior data;

In another possible implementation, referring to fig. 10, the preference type determining subunit 9021 is further configured to:

and selecting a preset behavior type with the descending order of the behavior classification quantity and the ordering order meeting the preset order range as the preference type of the behavior tag.

acquiring attribute classification quantity of corresponding multimedia resources aiming at each different resource attribute type according to historical behavior data and resource attribute data;

and selecting the resource attribute types with the attribute classification quantity descending sorting order meeting the preset order range as attribute label preference types.

and carrying out weighted average processing on the resource classification quantity corresponding to all the preset behavior types through a preset weight factor corresponding to each preset behavior type to obtain the corresponding attribute classification quantity.

In another possible implementation, the user representation includes at least one of a user age, a user gender, a geographic location, and a user preference type; referring to fig. 10, the preference type determining subunit 9021 is further configured to:

processing the user portrait through a tag preference identification model to acquire a tag preference type of a user account;

In another possible implementation, the resource feature tags include attribute tags; referring to fig. 10, the first tag obtaining unit 901 includes:

an attribute tag obtaining subunit 9011, configured to select, from the resource attribute data of the target multimedia resource, resource attribute data that conforms to a preset resource attribute type as an attribute tag; the preset resource attribute type at least comprises one of a content type, an author type and a geographic position.

In another possible implementation, the resource feature tags include behavior tags; referring to fig. 10, the first tag obtaining unit 901 includes:

a resource operation record obtaining subunit 9012, configured to obtain a resource operation record of the target multimedia resource, where the resource operation record at least includes historical behavior data that occurs to the target multimedia resource in a preset historical period and conforms to a preset behavior type; the preset behavior type at least comprises one of a playing type, a sharing type, a like type and a comment type;

a quantity obtaining subunit 9013, configured to obtain, according to the historical behavior data, a behavior classification quantity of the historical behavior data corresponding to each preset behavior type;

a behavior tag obtaining subunit 9014, configured to obtain a tag corresponding to the behavior classification number as a behavior tag of the target multimedia resource.

In another possible implementation manner, referring to fig. 10, the behavior tag obtaining subunit 9014 is further configured to:

In another possible implementation manner, referring to fig. 10, the display style setting unit 903 includes:

a dynamic effect obtaining subunit 9031, configured to obtain, according to the preview feature tag, text content and a tag dynamic effect corresponding to the preview feature tag;

a display style setting subunit 9032, configured to set a preview display style of the target multimedia resource according to the text content and the tag animation.

In another possible implementation, referring to fig. 10, the display style setting subunit 9032 is further configured to:

In another possible implementation manner, the preview display style includes text content and a tag action corresponding to the preview feature tag, and the preview presenting unit 904 is further configured to display the text content in the detail information page of the target multimedia resource and play the tag action.

In another possible implementation manner, the preview display style includes text content and a tag dynamic effect corresponding to the preview feature tag, and a background picture of the target multimedia resource, and the preview presenting unit 904 is further configured to add the text content and the tag dynamic effect on an upper layer of the background picture, obtain a dynamic cover, and present the dynamic cover.

In another possible implementation manner, the second tag obtaining unit 902 is further configured to:

sending a tag selection request to a server, wherein the tag selection request carries resource feature tags, and the server is used for acquiring preview feature tags of target multimedia resources from the resource feature tags;

and receiving the preview feature tag returned by the server.

sending a style setting request to a server, wherein the style setting request carries resource feature tags, and the server is used for acquiring preview feature tags of target multimedia resources from the resource feature tags and setting preview display styles of the target multimedia resources according to the preview feature tags;

and receiving the preview display style returned by the server.

With regard to the apparatus in the above-described embodiment, the specific manner in which each unit performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.

Fig. 11 is a block diagram illustrating a multimedia asset previewing apparatus according to an exemplary embodiment. Referring to fig. 11, the apparatus, applied to a server, includes:

a first tag obtaining unit 1101 configured to obtain a resource feature tag of a target multimedia resource in response to a tag selection request from a client;

a second tag obtaining unit 1102 configured to obtain a preview feature tag of the target multimedia resource from the resource feature tags;

and a tag sending unit 1103 configured to send the preview feature tag to the client, where the client is configured to set a preview display style of the target multimedia resource according to the preview feature tag, and perform preview display on the target multimedia resource according to the preview display style.

In one possible implementation, referring to fig. 12, the apparatus further includes:

a first tag obtaining unit 1101, further configured to obtain a resource feature tag of a target multimedia resource in response to a style setting request of a client;

a second tag obtaining unit 1102, configured to obtain a preview feature tag of the target multimedia resource from the resource feature tags;

a display style setting unit 1104 configured to set a preview display style of the target multimedia asset according to the preview feature tag;

and a display style sending unit 1105 configured to send the preview display style to the client, where the client is configured to perform preview display on the target multimedia resource according to the preview display style.

In another possible implementation manner, referring to fig. 12, the second tag obtaining unit 1102 includes:

a preference type determining subunit 1106 configured to determine a tag preference type for the user account;

a tag selecting subunit 1107, configured to select, from the resource feature tags of the target multimedia resource, a resource feature tag corresponding to the tag preference type as a preview feature tag.

In another possible implementation, referring to fig. 12, the preference type determining subunit 1106 is further configured to at least one of:

referring to fig. 12, the preference type determining subunit 1106 is further configured to at least one of:

In another possible implementation, referring to fig. 12, the preference type determining subunit 1106 is further configured to:

In another possible implementation, the user representation includes at least one of a user age, a user gender, a geographic location, and a user preference type; referring to fig. 12, the preference type determining subunit 1106 is further configured to:

In another possible implementation, the resource feature tags include attribute tags; referring to fig. 12, the first tag obtaining unit 1101 includes:

an attribute tag obtaining subunit 1108, configured to select resource attribute data that conforms to a preset resource attribute type from the resource attribute data of the target multimedia resource as an attribute tag; the preset resource attribute type at least comprises one of a content type, an author type and a geographic position.

In another possible implementation, the resource feature tags include behavior tags; referring to fig. 12, the first tag obtaining unit 1101 includes:

a resource operation record obtaining subunit 1109, configured to obtain a resource operation record of the target multimedia resource, where the resource operation record includes at least historical behavior data that occurs to the target multimedia resource in a preset historical period and conforms to a preset behavior type; the preset behavior type at least comprises one of a playing type, a sharing type, a like type and a comment type;

a quantity obtaining subunit 1110, configured to obtain, according to the historical behavior data, a behavior classification quantity of the historical behavior data corresponding to each preset behavior type;

the behavior tag obtaining subunit 1111 is configured to obtain tags corresponding to the behavior classification number as the behavior tags of the target multimedia resource.

In another possible implementation, referring to fig. 12, the behavior tag obtaining subunit 1111 is further configured to:

Fig. 13 is a block diagram illustrating a terminal 1300 according to an example embodiment. The terminal 1300 is used for executing the steps executed by the terminal in the multimedia resource preview method, and may be a portable mobile terminal, such as: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4), a notebook computer, or a desktop computer. Terminal 1300 may also be referred to by other names such as user equipment, portable terminal, laptop terminal, desktop terminal, etc.

In general, terminal 1300 includes: one or more processors 1301 and one or more memories 1302.

Processor 1301 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 1301 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 1301 may also include a main processor and a coprocessor, where the main processor is a processor for processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1301 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing content that the display screen needs to display. In some embodiments, processor 1301 may further include an AI (Artificial Intelligence) processor for processing computational operations related to machine learning.

Memory 1302 may include one or more computer-readable storage media, which may be non-transitory. The memory 1302 may also include volatile memory or non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1302 is used to store at least one instruction for being possessed by processor 1301 for implementing the multimedia asset preview method provided by method embodiments herein.

In some embodiments, terminal 1300 may further optionally include: a peripheral interface 1303 and at least one peripheral. Processor 1301, memory 1302, and peripheral interface 1303 may be connected by a bus or signal line. Each peripheral device may be connected to the peripheral device interface 1303 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1304, touch display 1305, camera 1306, audio circuitry 1307, positioning component 1308, and power supply 1309.

Peripheral interface 1303 may be used to connect at least one peripheral associated with I/O (Input/Output) to processor 1301 and memory 1302. In some embodiments, processor 1301, memory 1302, and peripheral interface 1303 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1301, the memory 1302, and the peripheral device interface 1303 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.

The Radio Frequency circuit 1304 is used to receive and transmit RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 1304 communicates with communication networks and other communication devices via electromagnetic signals. The radio frequency circuit 1304 converts an electrical signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1304 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuitry 1304 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: metropolitan area networks, various generation mobile communication networks (2G, 3G, 4G, and 13G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 1304 may also include NFC (Near Field Communication) related circuits, which are not limited in this application.

The display screen 1305 is used to display a UI (user interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1305 is a touch display screen, the display screen 1305 also has the ability to capture touch signals on or over the surface of the display screen 1305. The touch signal may be input to the processor 1301 as a control signal for processing. At this point, the display 1305 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, display 1305 may be one, providing the front panel of terminal 1300; in other embodiments, display 1305 may be at least two, either on different surfaces of terminal 1300 or in a folded design; in still other embodiments, display 1305 may be a flexible display disposed on a curved surface or on a folded surface of terminal 1300. Even further, the display 1305 may be arranged in a non-rectangular irregular figure, i.e., a shaped screen. The Display 1305 may be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or the like.

The camera assembly 1306 is used to capture images or video. Optionally, camera assembly 1306 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 1306 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp, and can be used for light compensation at different color temperatures.

The audio circuit 1307 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1301 for processing, or inputting the electric signals to the radio frequency circuit 1304 for realizing voice communication. For stereo capture or noise reduction purposes, multiple microphones may be provided, each at a different location of terminal 1300. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 1301 or the radio frequency circuitry 1304 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, audio circuitry 1307 may also include a headphone jack.

The positioning component 1308 is used for positioning the current geographic position of the terminal 1300 to implement navigation or LBS (location based Service). The positioning component 1308 may be a positioning component based on a GPS (global positioning System) of the united states, a beidou System of china, a graves System of russia, or a galileo System of the european union.

Power supply 1309 is used to provide power to various components in terminal 1300. The power source 1309 may be alternating current, direct current, disposable or rechargeable. When the power source 1309 comprises a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1300 also includes one or more sensors 1310. The one or more sensors 1310 include, but are not limited to: acceleration sensor 1311, gyro sensor 1312, pressure sensor 1313, fingerprint sensor 1314, optical sensor 1315, and proximity sensor 1316.

The acceleration sensor 1311 can detect the magnitude of acceleration on three coordinate axes of the coordinate system established with the terminal 1300. For example, the acceleration sensor 1311 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 1301 may control the touch display screen 1305 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 1311. The acceleration sensor 1311 may also be used for acquisition of motion data of a game or a user.

The gyro sensor 1312 may detect the body direction and the rotation angle of the terminal 1300, and the gyro sensor 1312 may cooperate with the acceleration sensor 1311 to acquire a 3D motion of the user with respect to the terminal 1300. Processor 1301, based on the data collected by gyroscope sensor 1312, may perform the following functions: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

Pressure sensor 1313 may be disposed on a side bezel of terminal 1300 and/or underlying touch display 1305. When the pressure sensor 1313 is disposed on the side frame of the terminal 1300, a user's holding signal to the terminal 1300 may be detected, and the processor 1301 performs left-right hand recognition or shortcut operation according to the holding signal acquired by the pressure sensor 1313. When the pressure sensor 1313 is disposed at a lower layer of the touch display screen 1305, the processor 1301 controls an operability control on the UI interface according to a pressure operation of the user on the touch display screen 1305. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.

The fingerprint sensor 1314 is used for collecting the fingerprint of the user, and the processor 1301 identifies the identity of the user according to the fingerprint collected by the fingerprint sensor 1314, or the fingerprint sensor 1314 identifies the identity of the user according to the collected fingerprint. Upon identifying that the user's identity is a trusted identity, processor 1301 authorizes the user to have relevant sensitive operations, including unlocking the screen, viewing encrypted information, downloading software, paying, and changing settings, etc. The fingerprint sensor 1314 may be disposed on the front, back, or side of the terminal 1300. When a physical key or vendor Logo is provided on the terminal 1300, the fingerprint sensor 1314 may be integrated with the physical key or vendor Logo.

The optical sensor 1315 is used to collect the ambient light intensity. In one embodiment, the processor 1301 can control the display brightness of the touch display screen 1305 according to the intensity of the ambient light collected by the optical sensor 1315. Specifically, when the ambient light intensity is high, the display brightness of the touch display screen 1305 is increased; when the ambient light intensity is low, the display brightness of the touch display 1305 is turned down. In another embodiment, the processor 1301 can also dynamically adjust the shooting parameters of the camera assembly 1306 according to the ambient light intensity collected by the optical sensor 1315.

Proximity sensor 1316, also known as a distance sensor, is typically disposed on a front panel of terminal 1300. Proximity sensor 1316 is used to gather the distance between the user and the front face of terminal 1300. In one embodiment, the processor 1301 controls the touch display 1305 to switch from the bright screen state to the dark screen state when the proximity sensor 1316 detects that the distance between the user and the front face of the terminal 1300 gradually decreases; the touch display 1305 is controlled by the processor 1301 to switch from the rest state to the bright state when the proximity sensor 1316 detects that the distance between the user and the front face of the terminal 1300 gradually becomes larger.

Those skilled in the art will appreciate that the configuration shown in fig. 13 is not intended to be limiting with respect to terminal 1300 and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be employed.

Fig. 14 is a schematic structural diagram of a server according to an exemplary embodiment, where the server 1400 may generate a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 1401 and one or more memories 1402, where the memory 1402 stores at least one instruction, and the at least one instruction is loaded and executed by the processors 1401 to implement the methods provided by the above method embodiments. Of course, the server may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server may also include other components for implementing the functions of the device, which are not described herein again.

The server 1400 may be used for executing the steps executed by the server in the multimedia resource preview method.

In an exemplary embodiment, there is also provided a non-transitory computer readable storage medium, wherein instructions of the storage medium, when executed by a processor of a terminal, enable the terminal to perform the steps performed by the terminal in the above-mentioned multimedia resource preview method.

In an exemplary embodiment, there is also provided a non-transitory computer readable storage medium, wherein instructions of the storage medium, when executed by a processor of a server, enable the server to perform the steps performed by the server in the multimedia resource preview method described above.

In an exemplary embodiment, there is also provided a computer program product, wherein instructions of the computer program product, when executed by a processor of a terminal, enable the terminal to perform the steps performed by the terminal in the above-mentioned multimedia resource preview method.

In an exemplary embodiment, there is also provided a computer program product, wherein instructions of the computer program product, when executed by a processor of a server, enable the server to perform the steps performed by the server in the above-mentioned multimedia resource preview method.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for previewing multimedia resources, the method comprising:

2. The method of claim 1, wherein the obtaining the preview feature tag of the target multimedia resource from the resource feature tags comprises:

determining a tag preference type for the user account;

3. The method of claim 2, wherein determining the tag preference type for the user account comprises at least one of:

determining the label preference type of the user account according to the user operation record of the user account;

alternatively, the first and second electrodes may be,

4. The method according to claim 3, wherein the user operation record of the user account at least comprises historical behavior data which occurs to the multimedia resource by the user account in a preset historical period and accords with a preset behavior type and corresponding resource attribute data of the multimedia resource; the preset behavior type at least comprises one of a playing type, a sharing type, a like type and a comment type, the resource attribute data comprises data of different resource attribute types of the multimedia resource, and the resource attribute type at least comprises one of a content type, an author type and a geographic position; the tag preference type at least comprises a behavior tag preference type and an attribute tag preference type;

5. A multimedia resource preview method is applied to a server, and the method comprises the following steps:

6. An apparatus for previewing a multimedia asset, the apparatus comprising:

7. A terminal, wherein the terminal is configured to preview a multimedia resource, and wherein the terminal comprises:

one or more processors;

wherein the one or more processors are configured to perform the multimedia asset preview method of any of claims 1 to 4.

8. A server, wherein the server is configured to preview multimedia assets, comprising:

one or more processors;

wherein the one or more processors are configured to perform the multimedia asset preview method of claim 5.

9. A non-transitory computer readable storage medium, wherein instructions, when executed by a processor of a terminal, enable the terminal to perform the multimedia asset preview method of any of claims 1 to 4; alternatively, the first and second electrodes may be,

the instructions in the storage medium, when executed by a processor of a server, enable the server to perform the multimedia asset preview method of claim 5.

10. A multimedia resource preview system, the system comprising: a terminal according to claim 7 and a server according to claim 8.