WO2022088765A1

WO2022088765A1 - Interaction processing method and computer device

Info

Publication number: WO2022088765A1
Application number: PCT/CN2021/106497
Authority: WO
Inventors: 汤晓
Original assignee: 北京达佳互联信息技术有限公司
Priority date: 2020-10-26
Filing date: 2021-07-15
Publication date: 2022-05-05
Also published as: CN112256181B; CN112256181A

Abstract

An interaction processing method and a computer device, relating to the technical field of computer technologies. The method comprises: acquiring at least one piece of property information of a current login account, the property information representing the property of a user which the current login account belongs to; determining a target interaction mode from multiple interaction modes, the target interaction mode matching the at least once piece of property information and indicating a response mode of a target interaction operation, the target interaction operation corresponding to the target interaction mode; and in response to detecting the target interaction operation on a target interface, responding to the target interaction operation based on the target interaction mode.

Description

Interactive processing method and computer device

The present disclosure is based on a Chinese patent application with application number 202011157026.9 and an application date of October 26, 2020, and claims the priority of the Chinese patent application, the entire contents of which are incorporated herein by reference.

technical field

The present disclosure relates to the field of computer technologies, and in particular, to an interaction processing method and computer device.

Background technique

Currently, the terminal displays the application interface of the application program, and feedbacks the interactive operation on the application interface through the interface change, so as to realize the interface interaction. The application is usually preset with an interaction mode. For example, the recommendation interface of the short video application is used to play a single short video, and the terminal responds to the operation of sliding up and plays the next short video in the recommendation interface.

In the above solution, an application program provides an interaction mode for all users of the application program.

SUMMARY OF THE INVENTION

Embodiments of the present disclosure provide an interaction processing method and a computer device, so as to improve the usability of human-computer interaction. The technical solutions of the present disclosure are as follows:

According to an aspect of the present disclosure, an interaction processing method is provided, the method comprising:

Obtain at least one attribute information of the current login account, where the attribute information is used to indicate the attribute of the user to which the current login account belongs;

determining a target interaction mode from a plurality of interaction modes, the target interaction mode being matched with the at least one attribute information and used to indicate a response mode of a target interaction operation, the target interaction operation corresponding to the target interaction mode; as well as

In response to detecting the target interaction operation on the target interface, responding to the target interaction operation based on the target interaction manner.

In some embodiments, determining the target interaction mode from multiple interaction modes includes:

determining a degree of matching of each of the interaction modes with the at least one attribute information; and

The interaction mode with the highest matching degree is determined as the target interaction mode.

In some embodiments, the determining the degree of matching between each of the interaction modes and the at least one attribute information includes:

determining the interaction mode corresponding to each of the attribute information;

obtaining a weight of each of the attribute information in the at least one attribute information, where the weight is used to indicate the importance of the attribute information for determining the corresponding interaction mode; and

The weights of the attribute information corresponding to the same interaction mode are added to obtain the matching degree of the interaction mode and the at least one attribute information.

In some embodiments, the acquiring at least one attribute information of the current login account includes:

Obtain at least one of the geographical information, age information, gender information, channel information and device information of the current login account;

forming the at least one attribute information from at least one of the geographical information, age information, gender information, channel information and device information,

The region information is used to indicate the region where the computer device displaying the target interface is located, the channel information is used to indicate the download channel of the application to which the target interface belongs, and the device information is used to indicate the display of the target interface. The category of the computer device's operating system for the target interface.

In some embodiments, the interaction processing method further includes:

The step of acquiring at least one attribute information of the current login account is performed in response to the current login account being the account for the first login.

In some embodiments, the interaction processing method further includes:

displaying a prompt interface, the prompt interface including selection controls for the plurality of interaction modes; and

The step of acquiring at least one attribute information of the currently logged-in account is performed in response to not detecting a selection operation on the plurality of interactive mode selection controls.

In some embodiments, the interaction processing method further includes:

In response to the selection operation on the selection control of the interaction mode in the prompt interface, the selected interaction mode is determined as the target interaction mode.

In some embodiments, the displaying a prompt interface includes:

In addition to displaying the selection controls of the multiple interaction modes in the prompt interface, a demonstration animation of the multiple interaction modes is also displayed in the prompt interface, and each interaction mode in the multiple interaction modes is also displayed in the prompt interface. The demonstration animation is used to show the process of responding to the interaction operation corresponding to the interaction mode based on the interaction mode.

In some embodiments, the interaction processing method further includes:

storing the corresponding relationship between the current login account and the target interaction mode;

determining the target interaction mode based on the stored correspondence in response to a re-login operation based on the current login account; and

In some embodiments, the target interface is a video playback interface, and the target interaction mode is used to instruct to switch the video in the video playback interface in response to a sliding operation on the video playback interface; and

The interaction processing method further includes:

In the case that the occurrence frequency of the target playback event is greater than the frequency threshold, the target interaction mode is replaced with the first interaction mode,

Wherein, the target playback event is used to indicate that the playback duration of a single video in the video playback interface is less than the duration threshold, and the first interaction mode is used to indicate that in response to a click operation on the video in the video list interface, play all the videos. A video of what the click action will do.

In some embodiments, the target interface is a video list interface, and the target interaction mode is used to indicate that in response to a click operation on a video in the video list interface, the video acted by the click operation is played; and

The interaction processing method further includes:

In the case where the proportion of the clicked video in the video list interface is greater than the proportion threshold, the target interaction mode is replaced by the second interaction mode,

Wherein, the proportion is the ratio of the first number to the second number, the first number is the number of videos acted on by the click operation in the video list interface, and the second number is the videos in the video list interface The second interaction mode is used to instruct to switch the video in the video playback interface in response to a sliding operation on the video playback interface.

According to another aspect of the present disclosure, an interaction processing apparatus is provided, the apparatus comprising:

an acquisition unit, configured to perform acquisition of at least one attribute information of the current login account, where the attribute information is used to represent the attribute of the user to which the current login account belongs;

The determining unit is configured to determine a target interaction mode from a plurality of interaction modes, the target interaction mode is matched with the at least one attribute information and is used to indicate the response mode of the target interaction operation, the target interaction operation is related to the target interaction mode. corresponding to the way in which the target interacts; and

A response unit configured to perform, in response to detecting the target interaction operation on the target interface, responding to the target interaction operation based on the target interaction manner.

In an implementation manner, the determining unit includes:

a first determining subunit configured to perform determining the degree of matching of each of the interaction modes with the at least one attribute information; and

The second determining subunit is configured to perform determining the interaction mode with the highest matching degree as the target interaction mode.

In some embodiments, the first determining subunit is configured to perform:

In some embodiments, the acquiring unit is configured to acquire at least one of the region information, age information, gender information, channel information and device information of the currently logged in account, and convert the region information, age information, At least one of gender information, channel information and device information constitutes the at least one attribute information,

In some embodiments, the obtaining unit is configured to obtain at least one attribute information of the current login account in response to the current login account being an account for the first login.

In some embodiments, the interaction processing apparatus further includes:

a display unit configured to display a prompt interface, the prompt interface including the selection controls for the plurality of interaction modes;

The obtaining unit is configured to obtain at least one attribute information of the currently logged-in account in response to not detecting a selection operation on the selection controls of the plurality of interaction modes.

In some embodiments, the determining unit is further configured to perform a selection operation on an interaction mode selection control in the prompt interface, and determine the selected interaction mode as the target interaction mode.

In some embodiments, the display unit is configured to perform, in addition to displaying the selection controls of the plurality of interaction modes in the prompt interface, a presentation of the plurality of interaction modes in the prompt interface Animation, the demonstration animation of each interaction mode in the multiple interaction modes is used to show the process of responding to the interaction operation corresponding to the interaction mode based on the interaction mode.

In some embodiments, the interaction processing apparatus further includes:

a storage unit, configured to execute and store the corresponding relationship between the current login account and the target interaction mode;

The determining unit is further configured to perform, in response to a re-login operation based on the current login account, determining the target interaction mode based on the stored correspondence; and

The response unit is further configured to perform, in response to detecting the target interaction operation on the target interface, responding to the target interaction operation based on the target interaction manner.

The interaction processing device further includes:

a first replacement unit, configured to replace the target interaction mode with the first interaction mode when the occurrence frequency of the target playback event is greater than the frequency threshold,

In some embodiments, the target interface is a video list interface, and the target interaction mode is used to indicate that in response to a click operation on a video in the video list interface, the video acted by the click operation is played; and,

The interaction processing device further includes:

The second replacement unit is configured to replace the target interaction mode with the second interaction mode when the proportion of the clicked video in the video list interface is greater than the proportion threshold,

According to another aspect of the present disclosure, there is provided a computer device comprising: one or more processors; memory for storing instructions executable by the processors; wherein the processors are configured To execute the instructions, to achieve the following steps:

In some embodiments, the processor is configured to execute the instructions to implement the steps of:

In response to the current login account being an account for the first login, at least one attribute information of the current login account is acquired.

Acquire at least one attribute information of the currently logged-in account in response to not detecting a selection operation on the plurality of interactive mode selection controls.

The processor is configured to execute the instructions to implement the steps of:

and

According to another aspect of the present disclosure, a storage medium is provided, when the instructions in the storage medium are executed by a processor of a computer device, the computer device is caused to perform the following steps:

According to another aspect of the present disclosure, a computer program product is provided, comprising a computer program/instruction, the computer program/instruction, when executed by a processor, implements the following steps:

At least one attribute information of different accounts is used to reflect the interaction habits of different users, and then a target interaction mode that conforms to the user's interaction habits is determined from the provided multiple interaction modes. Perform interactive operations in response to meet the user's interactive needs and improve the usability of human-computer interaction.

It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure.

Description of drawings

The accompanying drawings, which are incorporated into and constitute a part of this specification, illustrate embodiments consistent with the present disclosure, and together with the description, serve to explain the principles of the present disclosure and do not unduly limit the present disclosure.

FIG. 1 is a schematic diagram of an implementation environment according to an exemplary embodiment;

FIG. 2 is a flowchart of an interaction processing method according to an exemplary embodiment;

FIG. 3 is a flowchart of an interaction processing method according to an exemplary embodiment;

FIG. 4 is a flowchart of an interaction processing method according to an exemplary embodiment;

5 is a block diagram of an interaction processing apparatus according to an exemplary embodiment;

FIG. 6 is a block diagram of a terminal according to an exemplary embodiment; and

Fig. 7 is a block diagram of a server according to an exemplary embodiment.

Detailed ways

In order to make those skilled in the art better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first", "second" and the like in the description and claims of the present disclosure and the above drawings are used to distinguish similar objects, and are not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances so that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrated or described herein. The implementations described in the illustrative examples below are not intended to represent all implementations consistent with this disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as recited in the appended claims. The "plurality" in the embodiments of the present disclosure refers to two or more.

As used in this disclosure, the terms "at least one", "plurality", "each", at least one includes one, two or more, multiple includes two or more, and each refers to the corresponding each of the multiple. The user information involved in this disclosure is the information authorized by the user or fully authorized by all parties.

FIG. 1 is a schematic diagram illustrating an implementation environment according to an exemplary embodiment. Referring to FIG. 1, in an implementation manner, the implementation environment includes a terminal 110, and the interaction processing method provided by the embodiment of the present disclosure is executed by the terminal 110. In some embodiments, the terminal 110 is a smartphone, tablet, smart watch, laptop or laptop, or the like. In some embodiments, various types of applications, such as video viewing applications, audio playing applications, etc., are installed and run on the terminal 110 . For example, video viewing applications include short video applications, and users can perform corresponding interactive operations on the application interface of the short video application to watch the next short video, watch live broadcasts, or view other short videos by the author of the short video.

The terminal 110 generally refers to one of multiple terminals, and the embodiments of the present disclosure only use the terminal 110 as an example for illustration. Those skilled in the art know that the number of the above-mentioned terminals can be more or less. For example, the above-mentioned terminals are only a few, or the above-mentioned terminals are dozens or hundreds, or more, and the embodiments of the present disclosure do not limit the number of terminals and device types.

In some embodiments, the implementation environment includes terminal 110 and server 120 . The interaction processing method provided by the embodiment of the present disclosure is implemented through interaction between the terminal 110 and the server 120 . In some embodiments, the server 120 is a background server of an application program on the terminal, and provides background services for the application program. In some embodiments, the server 120 and the terminal 110 are directly or indirectly connected through wired or wireless communication. In some embodiments, the server 120 is a server, multiple servers, a cloud server, a cloud computing platform, or a virtualization center. The number of the foregoing servers may be larger or smaller, which is not limited in this embodiment of the present disclosure. Of course, the server 120 also includes other functional servers in order to provide more comprehensive and diversified services.

The interaction processing method provided by the embodiments of the present disclosure is executed by a computer device. The above implementation environment is described by taking the computer device including a terminal as an example. In some embodiments, the computer device is an interactive robot, a self-service ordering machine, or other interactive devices. The embodiment does not limit this.

Fig. 2 is a flowchart of an interaction processing method according to an exemplary embodiment. Referring to FIG. 2 , the interaction processing method is applied to a terminal, and includes the following steps.

In step S201, the terminal acquires at least one attribute information of the current login account, where the attribute information is used to indicate the attribute of the user to which the current login account belongs.

The current login account is used to represent the user using the terminal. The user can log in the user's account on the terminal, so that the terminal can provide the user with a more complete service. The relevant information of the user can be saved with the account as an identifier for easy query and application. The terminal acquires attribute information used to represent user attributes, and based on the analysis of the attribute information, recommends an interaction mode for the user that meets the interaction requirements of the user.

In step S202, the terminal determines a target interaction mode from a plurality of interaction modes, the target interaction mode matches at least one attribute information and is used to indicate a response mode of the target interaction operation, and the target interaction operation corresponds to the target interaction mode.

Terminals offer several ways of interacting. For example, for a short video application, the terminal provides two interaction modes. One interaction mode is used to indicate that the video in the video playback interface is switched in response to a sliding operation on the video playback interface; Click operation of a video in the video list interface, and play the video effected by the click operation. For another example, for a song playing application, the terminal provides two interactive modes, one interactive mode is used to indicate that the lyrics are displayed in response to the operation of sliding to the left on the song playing interface; the other interactive mode is used to indicate that the song playing interface is responsive to Click on the button to display the lyrics.

According to the user's attribute information, the terminal infers the user's preferred interaction mode, and automatically sets a target interaction mode for the user that meets the user's interaction requirements.

In step S203, in response to detecting the target interaction operation on the target interface, the terminal responds to the target interaction operation based on the target interaction mode.

The target interface is an interface that supports the target interaction method. For example, in response to a click operation on a video in the video list interface, the interaction method of playing the video effected by the click operation, the target interface is the video list interface, and the target interaction operation is a click operation. , in response to the terminal detecting a click operation on the video list interface, and based on the target interaction mode corresponding to the click operation, play the video effected by the click operation.

The technical solutions provided by the embodiments of the present disclosure reflect the interaction habits of different users through at least one attribute information of different accounts, and then determine a target interaction mode that conforms to the user's interaction habits from the provided multiple interaction modes. The interactive mode responds to the interactive operations performed by the user on the target interface to meet the user's interactive needs and improve the usability of human-computer interaction.

Fig. 3 is a flowchart of an interaction processing method according to an exemplary embodiment. The flow is described by taking the interaction between the terminal and the server as an example. Referring to FIG. 3 , the interaction processing method includes the following steps.

In step S301, the terminal acquires at least one attribute information of the current login account, and the attribute information is used to indicate the attribute of the user to which the current login account belongs.

In some embodiments, the at least one attribute information includes at least one of location information, age information, gender information, channel information, and device information. The region information is used to indicate the region where the terminal is located, for example, the region information is Beijing, Wuhan, Shanghai, and the like. In some embodiments, the interaction mode in the embodiment of the present disclosure refers to the interaction mode of the operating system of the terminal; or, the interaction mode in the embodiment of the present disclosure refers to the interaction mode of the application program on the terminal. In the embodiments of the present disclosure, the interaction mode refers to the interaction mode of the application on the terminal as an example for description. The above channel information is used to indicate the download channel of the application, for example, the download channel is an official application download platform provided by the terminal manufacturer or an application download platform provided by a third party. The above device information is used to indicate the type of the operating system of the terminal, for example, the operating system of the terminal is Android (Android, an open source mobile operating system) or iOS (iPhone Operation System, a mobile operating system).

Since the above attribute information such as geographical information, age information, gender information, channel information, and device information can reflect the user's interaction habits to a certain extent, based on the at least one attribute information above, it is possible to determine the interaction method that meets the user's interaction needs. , to provide the user with a personalized interaction method and improve the usability of human-computer interaction.

In some embodiments, the attribute information involved in the embodiments of the present disclosure is collected and processed after being authorized by the user. The terminal has the acquisition and processing authority of attribute information, and the acquisition and processing authority of attribute information is authorized by the user.

In some embodiments, when the user uses the application for the first time, the terminal prompts the user to complete attribute information such as age information, gender information, and location information. The user can fill in attribute information such as age information, gender information, and location information in the attribute editing interface, and the terminal acquires and saves the attribute information input in the attribute editing interface. Furthermore, the terminal can acquire gender information and age information based on the stored attribute information. For example, in the case where the gender information included in the stored attribute information is female, the terminal acquires from the stored attribute information that the gender information is female. In some embodiments, the terminal prompts the user to complete the attribute information including birthday information but not age information. The terminal can acquire and save the birthday information input by the user, and determine the age information based on the birthday information and the current time. For example, when the birthday information included in the stored attribute information is January 1, 2000 and the current time is January 1, 2020, the terminal determines that the age information is 20 based on the birthday information and the current time.

In some embodiments, the terminal includes a positioning component, and the terminal can locate the region information of the terminal through the positioning component, and store it in the location information buffer. The terminal runs an application program, and in the case that the application program has the location acquisition authority, the terminal acquires regional information from the location information buffer. In other embodiments, in the case that the stored attribute information includes regional information, the terminal directly acquires the regional information in the attribute information.

In some embodiments, the program file generated after the application program is installed includes the channel information of the application program, and the terminal obtains the channel information of the application program from the program file of the application program. In some embodiments, the terminal locally stores device information. The terminal runs an application, and in the case that the application has the right to acquire device information, the terminal acquires the locally stored device information.

In some embodiments, when the user uses the application program for the first time, the terminal provides the user with an interaction mode that meets the user's interaction requirements by using the interaction processing method provided by the embodiments of the present disclosure. When a user opens an application for the first time, it is usually necessary to register an account and input attribute information through the attribute editing interface, so that the background server of the application can provide the user with a more complete service based on the user's account. Correspondingly, the terminal performs the step of acquiring at least one attribute information of the current login account in response to the current login account being the account for the first login.

The above technical solution, based on the attribute information of the new user, makes personalized recommendation of the interaction mode for the new user, so as to meet the interaction requirements of the new user, make the interaction mode conform to the interaction habits of the new user, improve the usability of human-computer interaction, and reduce the number of new users. User churn increases user retention rate.

In some embodiments, in the case that the current login account is not the account for the first login, the terminal obtains the historical interaction mode corresponding to the current login account, and based on the historical interaction mode, responds to the detected interaction operation, and does not perform step S301. Go to step S305.

In step S302, the terminal sends an acquisition request to the server, where the acquisition request is used to request acquisition of a target interaction mode matching at least one attribute information.

The get request carries at least one attribute information. The terminal sends an acquisition request to the server to acquire the target interaction mode that meets the interaction requirements of the user.

In step S303, the server receives the acquisition request, and determines a target interaction mode from a plurality of interaction modes, and the target interaction mode matches at least one attribute information.

The target interaction mode is used to indicate the response mode of the target interaction operation, and the target interaction operation corresponds to the interaction mode. For example, the target interaction mode is used to indicate that the video in the video playback interface is switched in response to a sliding operation on the video playback interface, and the target interaction operation includes an upward sliding operation on the video playback interface and a downward sliding operation on the video playback interface, The response mode indicated by the target interaction mode includes: playing the next video in response to the upward sliding operation on the video playing interface; playing the previous video in response to the downward sliding operation on the video playing interface.

In some embodiments, the server determines the degree of matching between each interaction mode and at least one attribute information; and determines the interaction mode with the highest matching degree as the target interaction mode.

In the above technical solution, by determining the interaction mode with the highest degree of matching with the user's attribute information as the target interaction mode, the user is provided with an interaction mode that conforms to the user's interaction habits, so as to satisfy the user's interaction needs as much as possible and improve the usability of human-computer interaction.

Wherein, the step of the server determining the degree of matching between each interaction mode and the at least one attribute information includes: the server determining the interaction mode corresponding to each attribute information; the server acquiring the weight of each attribute information in the at least one attribute information, and the weight is used to represent the attribute The importance of the information for determining the corresponding interaction mode; and the server adds the weights of the attribute information corresponding to the same interaction mode to obtain the matching degree between the interaction mode and at least one attribute information.

For example, the at least one attribute information includes region information, age information, gender information, channel information and device information. Among them, the geographic information is city A; the age information is 50; the gender information is male; the channel information is channel a; and the device information is Android. The weight of geographical information is 0.2; the weight of age information is 0.3; the weight of gender information is 0.2; the weight of channel information is 0.2; the weight of equipment information is 0.1. The interaction method corresponding to city A is the second interaction method; the interaction method corresponding to age information between 40 and 60 is the second interaction method; the interaction method corresponding to gender information male is the first interaction method; the interaction method corresponding to channel a is the second interaction mode; the interaction mode corresponding to the device information Android is the first interaction mode. Correspondingly, the matching degree of the first interaction mode is 0.3; the matching degree of the second interaction mode is 0.7, and the terminal determines the second interaction mode as the target interaction mode.

In the above technical solution, attribute information is given a certain weight, so that attribute information that reflects the user's interaction habits with higher accuracy has a higher weight, and then the weights of attribute information corresponding to the same interaction mode are added to obtain the interaction mode and at least the attribute information. A matching degree of attribute information can improve the accuracy of the matching degree, and then the interaction mode determined based on the matching degree can meet the user's interaction requirements and improve the usability of human-computer interaction.

In some embodiments, the server stores the corresponding relationship between the attribute information and the interaction mode, and the server can determine the interaction mode corresponding to each attribute information according to the stored corresponding relationship between the attribute information and the interaction mode. Before storing the corresponding relationship between the attribute information and the interaction mode, the server also determines the interaction mode corresponding to each attribute information based on historical interaction data of multiple accounts. The step that the server determines the interaction mode corresponding to each attribute information based on the historical interaction data of the multiple accounts includes: the server determines, based on the historical interaction data of the multiple accounts with any one of the same attribute information, the number of accounts to which each interaction mode is applied ; Determine the interaction mode with the largest number of corresponding accounts as the interaction mode corresponding to the attribute information.

For example, the number of accounts whose geographic information is city A is 10 million, and the terminal provides a first interaction method and a second interaction method. Among the 10 million accounts, the number of accounts using the first interaction method is 2 million, and the second interaction method is applied If the number of accounts in the interaction mode is 8 million, the interaction mode corresponding to the geographic information city A is the second interaction mode.

In some embodiments, the server can also determine the interaction mode corresponding to the attribute information in other ways based on the historical interaction data of multiple accounts, which is not limited in this embodiment of the present disclosure.

In some embodiments, the server predicts the target interaction mode matching the at least one attribute information through the interaction mode prediction model. Correspondingly, the step of the server determining the target interaction mode from the plurality of interaction modes includes: the server inputs at least one attribute information into the interaction mode prediction model to obtain the target interaction mode.

Among them, the interactive mode prediction model is obtained by training based on the machine learning method. The server uses at least one attribute information of the sample account and the interaction mode applied to the sample account as training samples, and trains the interaction mode prediction model, so that the interaction mode prediction model has the ability to predict the interaction mode based on the attribute information.

In some embodiments, after the server determines the target interaction mode from multiple interaction modes, the server also stores the corresponding relationship between the current login account and the target interaction mode, so that when the current login account is re-logged in, it can be directly based on the corresponding relationship. relationship, determine the target interaction mode. That is, in response to the re-login operation based on the current login account, the server determines the target interaction mode corresponding to the current login account based on the stored correspondence.

In the above technical solution, after the interaction mode with the target is determined, the current login account and the target interaction mode are also stored correspondingly, so that when the account is re-logged in, the target interaction corresponding to the account can be determined directly based on the stored correspondence. The method improves the determination efficiency of the target interaction mode, reduces the computing resources consumed by re-determining the target interaction mode, and improves the resource utilization rate.

In step S304, the server returns the target interaction mode to the terminal.

The server returns the determined target interaction mode to the terminal.

It should be noted that, in this embodiment of the present disclosure, the above steps 302 to 304 are used for description by taking an example of an interaction manner in which a terminal acquires a target through interaction with a server. In some embodiments, the terminal can also locally execute the step of determining the interaction mode with the target from multiple interaction modes, and the process of determining the target interaction mode by the terminal from the multiple interaction modes and the server determine the process from the multiple interaction modes The same is true for the interaction method of outgoing targets, which will not be repeated here.

In step S305, the terminal receives the target interaction mode, and responds to the target interaction operation based on the target interaction mode in response to the terminal detecting the target interaction operation on the target interface.

The target interface can support the implementation of the target interaction mode. For example, for a short video application, the target interaction mode is used to instruct to switch the video in the video playback interface in response to a sliding operation on the video playback interface. The target interface is a video playing interface, and the video playing interface is used to play a single video. In response to the terminal detecting the sliding operation on the video playback interface, the sliding operation is responded to based on the target interaction mode corresponding to the sliding operation, that is, in response to the terminal detecting the sliding operation on the target interface, the video playback interface is The video played on the screen is switched to another video.

For another example, for a short video application, the target interaction mode is used to instruct, in response to a click operation on a video in the video list interface, to play the video effected by the click operation. The target interface is a video list interface. In some embodiments, the video list interface is used to display the cover of the video in two columns. In response to the terminal detecting a click operation on the cover of the video on the video list interface, the video affected by the click operation is played in full screen.

In some embodiments, in the process of providing the user with the interactive service in the target interaction mode, the terminal can also adjust the target interaction mode based on the user's interaction data, so as to provide the user with an interaction mode suitable for the user.

In one example, the target interface is a video playback interface, and the target interaction mode is used to instruct to switch videos in the video playback interface in response to a sliding operation on the video playback interface. Correspondingly, the step of adjusting the target interaction mode by the terminal includes: when the occurrence frequency of the target playback event is greater than the frequency threshold, the terminal replaces the target interaction mode with the first interaction mode; wherein, the target playback event is used to indicate that in the video playback interface The playback duration of a single video is less than the duration threshold, and the first interaction mode is used to instruct, in response to a click operation on the video in the video list interface, to play the video acted by the click operation.

The duration threshold is set based on the total duration of a single video. For example, the total duration of a single video is 11 seconds, and the duration threshold can be set to 2 seconds or 3 seconds. The frequency threshold is a preset value between 0 and 1, for example, the frequency threshold is 0.8 or 0.9.

The above technical solution is that when the user frequently switches videos through a sliding operation, the terminal switches to the first interactive mode to provide interactive services for the user. For example, the total duration of a single video is 11 seconds, the duration threshold is 2 seconds, and the frequency threshold is 0.8. If the playback duration of 80 videos is less than 2 seconds among the 100 videos viewed by the user, it indicates that the user is used to fast Switching the video in the video playback interface, it is more suitable for the user to quickly understand the interaction mode of the video information by viewing the cover of the video in the video list interface.

In the above technical solution, when the terminal provides the user with an interaction mode for switching the video in the video playback interface in response to a sliding operation on the video playback interface, and the user performs video switching without effectively browsing the video, the interaction mode is changed. Converted to the interactive mode of playing the video acted by the click operation in response to the click operation on the video in the video list interface, so that the user can quickly understand the video information through the cover of the video in the video list interface, and then decide whether to click the cover to watch it For video, it is not necessary to switch videos through frequent sliding operations and understand the general information of the video, which improves the efficiency of human-computer interaction, thereby further improving the usability of human-computer interaction.

In some embodiments, the target interface is a video list interface, and the target interaction mode is used to indicate that in response to a click operation on a video in the video list interface, the video acted by the click operation is played; accordingly, the step of adjusting the target interaction mode by the terminal includes: : The terminal responds that the proportion of the clicked video in the video list interface is greater than the proportion threshold, and replaces the target interaction mode with the second interaction mode; wherein, the proportion is the ratio of the first quantity to the second quantity, and the first quantity is The number of videos acted on by the click operation in the video list interface, the second number is the total number of videos in the video list interface, and the second interaction mode is used to indicate that the video in the video play interface is switched in response to the sliding operation on the video play interface . The specific gravity threshold is a preset value between 0 and 1, for example, the specific gravity threshold is 0.8 or 0.9.

In the above technical solution, that is, when the user clicks to watch more videos in the video list interface, the terminal switches to the second interaction mode to provide the user with interactive services. For example, if the proportion threshold is 0.8, if the terminal recommends 100 videos for the user through the video list interface, and the user has watched at least 80 videos out of the above 100 videos through the click operation, it indicates that the user is accustomed to watching videos Most of the videos in the list interface, then switching videos by swiping operation is more suitable for this user.

In the above technical solution, when the user has clicked and watched most of the videos in the video list interface, it is converted into an interactive mode of switching the videos in the video playback interface in response to the sliding operation on the video playback interface, so as to provide the user with the Interactive service, so that the user can switch videos to watch through a simple sliding operation, without clicking to open the video, and then return to the video list interface and click the next video to watch, which can improve the efficiency of human-computer interaction and further improve availability of human-computer interaction.

Another point that needs to be explained is that the above embodiment is described by taking the terminal automatically determining the target interaction mode that meets the interaction requirement of the user based on the attribute information of the user as an example. In some embodiments, before determining the target interaction mode through the above steps S301 to S304, the terminal also supports the user to independently select one of the multiple interaction modes as the target interaction mode. In the case where the user selects the interaction mode, the terminal responds to the user's interaction operation based on the target interaction mode selected by the user through the same process as step S305. In the case where the user does not select the interaction mode, the terminal determines the target interaction mode through the above steps S301 to S304, that is, the terminal executes the acquisition of the current login account in response to not detecting the selection operation of the selection controls for multiple interaction modes of at least one attribute information step.

Referring to FIG. 4 , the process in which the terminal supports the user to independently select one of the multiple interaction modes as the target interaction mode includes the following steps S401 to S402 .

In step S401, the terminal displays a prompt interface, where the prompt interface includes a plurality of interactive mode selection controls.

Among them, each interaction mode corresponds to a selection control. The prompt interface includes an interaction introduction for each interaction mode and selection controls for each interaction mode. For example, the interaction method is to play the video effected by the click operation in response to the click operation on the video in the video list interface, and the interaction introduction of this interaction method is "double-column cover display"; the interaction method is to respond to the slide on the video playback interface. Operation, switch the video in the video playback interface, the interaction introduction of this interaction mode is "single-column up and down display", and the interaction introduction of the interaction mode is displayed in parallel with the selection controls of the interaction mode, so that users can view and select. In some embodiments, the selection control is a control in the form of a button.

In some embodiments, the prompt interface further includes demonstration animations of multiple interaction modes. Correspondingly, step S401 includes: in addition to displaying the selection controls of multiple interaction modes in the prompt interface, displaying multiple interaction modes in the prompt interface The demonstration animation of each interaction mode in the multiple interaction modes is used to show the process of responding to the interaction operation corresponding to the interaction mode based on the interaction mode.

The terminal displays the demonstration animation in the prompt interface to vividly and intuitively display the interaction process of the interaction mode, which is convenient for users to understand, and can improve the human-machine efficiency when the user selects the interaction mode, thereby further improving the user experience.

In step S402, the terminal determines the selected interaction mode as the target interaction mode in response to the selection operation on the selection control of the interaction mode in the prompt interface.

The terminal determines the interaction mode selected by the user as the target interaction mode, and responds to the interaction operation detected on the target interface based on the target interaction mode.

In the above technical solution, the interaction mode independently selected by the user is used as the target interaction mode, so as to provide interactive services for the user based on the interaction mode independently selected by the user, so that the interaction mode can meet the interaction needs of the user, thereby improving the usability of human-computer interaction.

In some embodiments, after determining the target interaction mode, the terminal also sends a mode storage request to the server, where the mode storage request is used to request to store the corresponding relationship between the account and the target interaction mode, and the mode storage request carries the current login account and the target interaction mode , where the current login account is the account logged in by the terminal. The server receives the mode storage request of the terminal, and stores the corresponding relationship between the current login account and the target interaction mode, so that when the account is re-logged in, it can directly determine the target interaction mode corresponding to the account based on the stored corresponding relationship, improving the The efficiency of determining the target interaction mode is reduced, the computing resources consumed by redetermining the target interaction mode are reduced, and the resource utilization rate is improved.

All the above technical solutions can be combined arbitrarily to form the embodiments of the present disclosure, which will not be repeated here.

FIG. 5 is a block diagram of an interaction processing apparatus 500 according to an exemplary embodiment. Referring to FIG. 5 , the apparatus 500 includes an acquisition unit 501 , a determination unit 502 and a response unit 503 .

The obtaining unit 501 is configured to obtain at least one attribute information of the current login account, where the attribute information is used to indicate the attribute of the user to which the current login account belongs.

The determining unit 502 is configured to determine a target interaction mode from a plurality of interaction modes, the target interaction mode is matched with at least one attribute information and is used to indicate a response mode of the target interaction operation, and the target interaction mode is an interaction operation corresponding to the target interaction mode .

The response unit 503 is configured to, in response to detecting the target interaction operation on the target interface, respond to the target interaction operation based on the target interaction manner.

The technical solutions provided by the embodiments of the present disclosure reflect the interaction habits of different users through at least one attribute information of different accounts, and then determine a target interaction mode that conforms to the user's interaction habits from the provided multiple interaction modes. The interactive mode responds to the user's interactive operation on the target interface to meet the user's interactive needs and improve the usability of human-computer interaction.

In some embodiments, the determining unit 502 includes: a first determining subunit configured to determine the degree of matching between each interaction mode and at least one attribute information, and a second determining subunit configured to determine the matching degree of the highest matching degree The interaction mode is determined as the target interaction mode.

In some embodiments, the first determination subunit is configured to: determine an interaction mode corresponding to each attribute information, and obtain a weight of each attribute information in at least one attribute information, where the weight is used to indicate that the attribute information is used to determine the corresponding interaction The importance of the mode is added, and the weights of the attribute information corresponding to the same interaction mode are added to obtain the matching degree of the interaction mode and at least one attribute information.

In some embodiments, the obtaining unit 501 is configured to obtain at least one of the region information, age information, gender information, channel information and device information of the currently logged-in account; and at least one of the device information constitute at least one attribute information.

The region information is used to indicate the region where the computer device displaying the target interface is located, the channel information is used to indicate the download channel of the application program to which the target interface belongs, and the device information is used to indicate the type of the operating system of the computer device displaying the target interface.

In some embodiments, the obtaining unit 501 is configured to obtain at least one attribute information of the current login account in response to the current login account being an account for the first login.

In some embodiments, the interaction processing apparatus 500 further includes: a display unit configured to display a prompt interface, where the prompt interface includes a plurality of interactive mode selection controls.

The obtaining unit 501 is further configured to obtain at least one attribute information of the current account in response to not detecting a selection operation on the selection controls of the plurality of interaction modes.

In some embodiments, the determining unit 502 is further configured to determine the selected interaction mode as the target interaction mode in response to a selection operation on the selection control of the interaction mode in the prompt interface.

In some embodiments, the display unit is further configured to, in addition to displaying the selection controls of the plurality of interaction modes in the prompt interface, also display the demonstration animations of the plurality of interaction modes in the prompt interface, each interaction in the plurality of interaction modes. The demonstration animation of the mode is used to show the process of responding to the interaction operation corresponding to the interaction mode based on the interaction mode.

In some embodiments, the interaction processing apparatus 500 further includes: a storage unit configured to store the corresponding relationship between the current login account and the target interaction mode. The determining unit 502 is further configured to, in response to the re-login operation based on the current login account, and based on the stored correspondence, determine the target interaction mode; and the response unit 503 is further configured to respond to detecting the target interaction operation on the target interface, Based on the target interaction mode, the target interaction operation is responded to.

In some embodiments, the target interface is a video playing interface, and the target interaction mode is used to instruct to switch the video in the video playing interface in response to a sliding operation on the video playing interface.

The interaction processing apparatus 500 further includes: a first replacement unit, configured to replace the target interaction mode with the first interaction mode when the occurrence frequency of the target playback event is greater than the frequency threshold; wherein, the target playback event is used to represent a video The playback duration of a single video in the playback interface is less than the duration threshold, and the first interaction mode is used to instruct to play the video acted by the click operation in response to the click operation on the video in the video list interface.

In some embodiments, the target interface is a video list interface, and the target interaction mode is used to instruct, in response to a click operation on a video in the video list interface, to play the video acted by the click operation.

The interaction processing apparatus 500 further includes: a second replacement unit, configured to replace the target interaction mode with the second interaction mode when the proportion of the clicked video in the video list interface is greater than the proportion threshold; wherein the proportion of is the ratio of the first number to the second number, the first number is the number of videos acted on by the click operation in the video list interface, the second number is the total number of videos in the video list interface, and the second interaction mode is used to indicate the response to The sliding operation on the video playback interface switches the video in the video playback interface.

Regarding the apparatus in the above-mentioned embodiment, the specific operation of each module has been described in detail in the embodiment of the method, and will not be described in detail here.

In an embodiment of the present disclosure, the computer device may be configured as at least one of a terminal and a server. In the case where the computer device is configured as a terminal, the terminal is used as the main body to implement the technical solutions provided by the embodiments of the present disclosure. In the case where the computer device is configured as a server, the server is used as the main body to implement the technical solutions provided by the embodiments of the present disclosure. In the case where the computer device is configured as a terminal and a server, the technical solution provided by the present disclosure is implemented through the interaction between the terminal and the server, which is not limited in this embodiment of the present disclosure. 3 , the steps of acquiring attribute information, displaying the target interface, detecting the target interactive operation based on the target interface, and responding to the target interactive operation based on the target interaction method are performed by the terminal, and the target is determined based on the attribute information. The steps of the interactive mode are performed by the server.

In the case where the computer device is configured as a terminal, FIG. 6 is a block diagram of a terminal 600 according to an exemplary embodiment. The terminal 600 may be a smart phone, a tablet computer, a smart watch, or a laptop computer. The terminal 600 may also be called a user equipment, a portable terminal, a laptop terminal, a desktop terminal, and the like by other names.

Generally, the terminal 600 includes: a processor 601 and a memory 602 .

The processor 601 includes one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 601 is implemented by at least one hardware form among DSP (Digital Signal Processing, digital signal processing), FPGA (Field-Programmable Gate Array, field programmable gate array), and PLA (Programmable Logic Array, programmable logic array). . In some embodiments, the processor 601 includes a main processor and a co-processor, and the main processor is a processor for processing data in a wake-up state, also referred to as a CPU (Central Processing Unit, central processing unit); A coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 601 is integrated with a GPU (Graphics Processing Unit, image processor), and the GPU is used for rendering and drawing the content that needs to be displayed on the display screen. In some embodiments, the processor 601 includes an AI (Artificial Intelligence, artificial intelligence) processor for processing computing operations related to machine learning.

Memory 602 includes one or more computer-readable storage media that are non-transitory. Memory 602 also includes high-speed random access memory, as well as non-volatile memory, such as one or more disk storage devices, flash storage devices. In some embodiments, a non-transitory computer-readable storage medium in the memory 602 is used to store at least one instruction, and the at least one instruction is used to be executed by the processor 601 to implement the interactive processing provided by the method embodiments of the present disclosure method.

In some embodiments, the terminal 600 may further include: a peripheral device interface 603 and at least one peripheral device. The processor 601, the memory 602 and the peripheral device interface 603 are connected through a bus or a signal line. Each peripheral device is connected to the peripheral device interface 603 through a bus, a signal line or a circuit board. In some embodiments, the peripheral device includes at least one of a radio frequency circuit 604 , a display screen 605 , a camera assembly 606 , an audio circuit 607 , a positioning assembly 608 and a power supply 609 .

The peripheral device interface 603 can be used to connect at least one peripheral device related to I/O (Input/Output, input/output) to the processor 601 and the memory 602 . In some embodiments, processor 601, memory 602, and peripherals interface 603 are integrated on the same chip or circuit board; in some other embodiments, any one of processor 601, memory 602, and peripherals interface 603 or The two can be implemented on a separate chip or circuit board, which is not limited by the embodiments of the present disclosure.

The radio frequency circuit 604 is used for receiving and transmitting RF (Radio Frequency, radio frequency) signals, also called electromagnetic signals. The radio frequency circuit 604 communicates with the communication network and other communication devices via electromagnetic signals. The radio frequency circuit 604 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. In some embodiments, the radio frequency circuit 604 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and the like. The radio frequency circuit 604 communicates with other terminals through at least one wireless communication protocol. The wireless communication protocol includes but is not limited to: World Wide Web, Metropolitan Area Network, Intranet, various generations of mobile communication networks (2G, 3G, 4G and 5G), wireless local area network and/or WiFi (Wireless Fidelity, Wireless Fidelity) network. In some embodiments, the radio frequency circuit 604 further includes a circuit related to NFC (Near Field Communication, short-range wireless communication), which is not limited in the present disclosure.

The display screen 605 is used for displaying UI (User Interface, user interface). The UI includes graphics, text, icons, video, and any combination thereof. Where display screen 605 is a touch display screen, display screen 605 also has the ability to acquire touch signals on or above the surface of display screen 605 . The touch signal is input to the processor 601 as a control signal for processing. At this time, the display screen 605 is also used to provide virtual buttons and/or virtual keyboards, also called soft buttons and/or soft keyboards. In some embodiments, there is one display screen 605, which is arranged on the front panel of the terminal 600; in other embodiments, there are at least two display screens 605, which are respectively arranged on different surfaces of the terminal 600 or in a folded design; In some embodiments, the display screen 605 is a flexible display screen disposed on a curved or folded surface of the terminal 600 . Even, the display screen 605 is set as a non-rectangular irregular figure, that is, a special-shaped screen. The display screen 605 is made of materials such as LCD (Liquid Crystal Display, liquid crystal display), OLED (Organic Light-Emitting Diode, organic light-emitting diode).

The camera assembly 606 is used to capture images or video. In some embodiments, camera assembly 606 includes a front-facing camera and a rear-facing camera. Usually, the front camera is arranged on the front panel of the terminal, and the rear camera is arranged on the back of the terminal. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth-of-field camera, a wide-angle camera, and a telephoto camera, so as to realize the fusion of the main camera and the depth-of-field camera to realize the background blur function, the main camera It is integrated with the wide-angle camera to achieve panoramic shooting and VR (Virtual Reality, virtual reality) shooting functions or other integrated shooting functions. In some embodiments, camera assembly 606 includes a flash. The flash is a single color temperature flash or a dual color temperature flash. Dual color temperature flash refers to the combination of warm light flash and cold light flash, which is used for light compensation under different color temperatures.

Audio circuit 607 includes a microphone and a speaker. The microphone is used to collect the sound waves of the user and the environment, convert the sound waves into electrical signals and input them to the processor 601 for processing, or to the radio frequency circuit 604 to realize voice communication. For the purpose of stereo collection or noise reduction, there are multiple microphones, which are respectively disposed in different parts of the terminal 600 . In some embodiments, the microphones are array microphones or omnidirectional collection microphones. The speaker is used to convert the electrical signal from the processor 601 or the radio frequency circuit 604 into sound waves. The loudspeaker is a traditional thin-film loudspeaker or a piezoelectric ceramic loudspeaker. In the case where the loudspeaker is a piezoelectric ceramic loudspeaker, the loudspeaker can not only convert electrical signals into sound waves audible to humans, but also convert electrical signals into sound waves inaudible to humans for purposes such as distance measurement. In some embodiments, the audio circuit 607 also includes a headphone jack.

The positioning component 608 is used to locate the regional information of the terminal 600 to implement navigation or LBS (Location Based Service). The positioning component 608 is a positioning component based on the GPS (Global Positioning System, global positioning system) of the United States, the Beidou system of China or the Galileo system of Russia.

The power supply 609 is used to power various components in the terminal 600 . The power source 609 is alternating current, direct current, a primary battery or a rechargeable battery. Where the power source 609 includes a rechargeable battery, the rechargeable battery is a wired rechargeable battery or a wireless rechargeable battery. Wired rechargeable batteries are batteries that are charged through wired lines, and wireless rechargeable batteries are batteries that are charged through wireless coils. The rechargeable battery is also used to support fast charging technology.

In some embodiments, terminal 600 also includes one or more sensors 610 . The one or more sensors 610 include, but are not limited to, an acceleration sensor 611 , a gyro sensor 612 , a pressure sensor 613 , a fingerprint sensor 614 , an optical sensor 615 and a proximity sensor 616 .

The acceleration sensor 611 is used to detect the magnitude of acceleration on the three coordinate axes of the coordinate system established by the terminal 600 . For example, the acceleration sensor 611 is used to detect the components of the gravitational acceleration on the three coordinate axes. The processor 601 controls the display screen 605 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 611 . The acceleration sensor 611 is also used for game or user movement data collection.

The gyroscope sensor 612 detects the body direction and rotation angle of the terminal 600 , and the gyroscope sensor 612 cooperates with the acceleration sensor 611 to collect 3D actions of the user on the terminal 600 . The processor 601 implements the following functions according to the data collected by the gyroscope sensor 612 : motion sensing (such as changing the UI according to the user's tilt operation), image stabilization during shooting, game control, and inertial navigation.

The pressure sensor 613 is disposed on the side frame of the terminal 600 and/or the lower layer of the display screen 605 . When the pressure sensor 613 is disposed on the side frame of the terminal 600 , the pressure sensor 613 detects the user's holding signal of the terminal 600 , and the processor 601 performs left and right hand recognition or shortcut operations according to the holding signal collected by the pressure sensor 613 . In the case where the pressure sensor 613 is arranged on the lower layer of the display screen 605, the processor 601 controls the operability controls on the UI interface according to the user's pressure operation on the display screen 605. The operability controls include at least one of button controls, scroll bar controls, icon controls, and menu controls.

The fingerprint sensor 614 is used to collect the user's fingerprint, and the processor 601 identifies the user's identity according to the fingerprint collected by the fingerprint sensor 614, or the fingerprint sensor 614 identifies the user's identity according to the collected fingerprint. In the case that the identity of the user is identified as a trusted identity, the processor 601 authorizes the user to perform relevant sensitive operations, including unlocking the screen, viewing encrypted information, downloading software, making payments, and changing settings. The fingerprint sensor 614 is provided on the front, back or side of the terminal 600 . In the case where the terminal 600 is provided with a physical button or a manufacturer's logo, the fingerprint sensor 614 is integrated with the physical button or the manufacturer's logo.

Optical sensor 615 is used to collect ambient light intensity. In one embodiment, the processor 601 controls the display brightness of the display screen 605 according to the ambient light intensity collected by the optical sensor 615 . In some embodiments, when the ambient light intensity is high, the display brightness of the display screen 605 is increased; when the ambient light intensity is low, the display brightness of the display screen 605 is decreased. In another embodiment, the processor 601 dynamically adjusts the shooting parameters of the camera assembly 606 according to the ambient light intensity collected by the optical sensor 615 .

A proximity sensor 616 , also called a distance sensor, is usually provided on the front panel of the terminal 600 . The proximity sensor 616 is used to collect the distance between the user and the front of the terminal 600 . In one embodiment, when the proximity sensor 616 detects that the distance between the user and the front of the terminal 600 gradually decreases, the processor 601 controls the display screen 605 to switch from the bright screen state to the off screen state; 616 When it is detected that the distance between the user and the front of the terminal 600 is gradually increasing, the processor 601 controls the display screen 605 to switch from the screen-off state to the screen-on state.

Those skilled in the art can understand that the structure shown in FIG. 6 does not constitute a limitation on the terminal 600, for example, it includes more or less components than the one shown, or combines some components, or adopts different component arrangements.

In the case where the computer device is configured as a server, FIG. 7 is a block diagram of a server according to an exemplary embodiment. The server 700 may vary greatly due to different configurations or performance, including one or more processing A processor (Central Processing Units, CPU) 701 and one or more memories 702, wherein the memory 702 is used to store executable instructions, and the processor 701 is configured to execute the above executable instructions, so as to implement the above-mentioned various method embodiments. Interactive processing method. Of course, the server also has components such as a wired or wireless network interface, a keyboard, and an input and output interface for input and output, and the server also includes other components for implementing device functions, which are not described here.

In an exemplary embodiment, a storage medium including instructions, such as a memory 702 including instructions, is also provided, and the above-mentioned instructions can be executed by the processor 701 of the server 700 to complete the above-mentioned interactive processing method. In some embodiments, the storage medium is a non-transitory computer-readable storage medium, for example, the non-transitory computer-readable storage medium is ROM (Read-Only Memory, read only memory), RAM (Random Access Memory, random access memory) ), CD-ROM (Compact Disc Read-Only Memory), magnetic tape, floppy disk and optical data storage devices, etc.

In an exemplary embodiment, a computer program product is also provided, when the instructions in the computer program product are executed by the processor of the computer device, the computer device can execute the interactive processing method in each of the above method embodiments.

All the embodiments of the present disclosure can be implemented independently or in combination with other embodiments, which are all regarded as the protection scope required by the present disclosure.

Claims

An interactive processing method, the method comprising:

Obtain at least one attribute information of the current login account, where the attribute information is used to indicate the attribute of the user to which the current login account belongs;

determining a target interaction mode from a plurality of interaction modes, the target interaction mode being matched with the at least one attribute information and used to indicate a response mode of a target interaction operation, the target interaction operation corresponding to the target interaction mode; as well as

In response to detecting the target interaction operation on the target interface, responding to the target interaction operation based on the target interaction manner.
The interaction processing method according to claim 1, wherein the determining the target interaction mode from a plurality of interaction modes comprises:

determining a degree of matching of each of the interaction modes with the at least one attribute information; and

The interaction mode with the highest matching degree is determined as the target interaction mode.
The interaction processing method according to claim 2, wherein the determining the degree of matching between each of the interaction modes and the at least one attribute information comprises:

determining the interaction mode corresponding to each of the attribute information;

obtaining a weight of each of the attribute information in the at least one attribute information, where the weight is used to indicate the importance of the attribute information for determining the corresponding interaction mode; and

The weights of the attribute information corresponding to the same interaction mode are added to obtain the matching degree of the interaction mode and the at least one attribute information.
The interaction processing method according to claim 1, wherein the acquiring at least one attribute information of the current login account comprises:

Obtain at least one of the geographical information, age information, gender information, channel information and device information of the current login account;

forming the at least one attribute information from at least one of the geographical information, age information, gender information, channel information and device information,

The region information is used to indicate the region where the computer device displaying the target interface is located, the channel information is used to indicate the download channel of the application to which the target interface belongs, and the device information is used to indicate the display of the target interface. The category of the computer device's operating system for the target interface.
The interaction processing method according to claim 1, wherein the interaction processing method further comprises:

The step of acquiring at least one attribute information of the current login account is performed in response to the current login account being the account for the first login.
The interaction processing method according to claim 1, wherein the interaction processing method further comprises:

displaying a prompt interface, the prompt interface including selection controls for the plurality of interaction modes; and

The step of acquiring at least one attribute information of the currently logged-in account is performed in response to not detecting a selection operation on the plurality of interactive mode selection controls.
The interaction processing method according to claim 6, wherein the interaction processing method further comprises:

In response to the selection operation on the selection control of the interaction mode in the prompt interface, the selected interaction mode is determined as the target interaction mode.
The interactive processing method according to claim 6 or 7, wherein the displaying a prompt interface comprises:

In addition to displaying the selection controls of the multiple interaction modes in the prompt interface, a demonstration animation of the multiple interaction modes is also displayed in the prompt interface, and each interaction mode in the multiple interaction modes is also displayed in the prompt interface. The demonstration animation is used to show the process of responding to the interaction operation corresponding to the interaction mode based on the interaction mode.
The interaction processing method according to claim 1, wherein the interaction processing method further comprises:

storing the corresponding relationship between the current login account and the target interaction mode;

determining the target interaction mode based on the stored correspondence in response to a re-login operation based on the current login account; and

In response to detecting the target interaction operation on the target interface, responding to the target interaction operation based on the target interaction manner.
The interaction processing method according to claim 1, wherein the target interface is a video playback interface, and the target interaction mode is used to indicate that in response to a sliding operation on the video playback interface, switching the video playback interface video; and

The interaction processing method further includes:

In the case that the occurrence frequency of the target playback event is greater than the frequency threshold, the target interaction mode is replaced with the first interaction mode,

Wherein, the target playback event is used to indicate that the playback duration of a single video in the video playback interface is less than the duration threshold, and the first interaction mode is used to indicate that in response to a click operation on the video in the video list interface, play all the videos. A video of what the click action will do.
The interaction processing method according to claim 1, wherein the target interface is a video list interface, and the target interaction mode is used to indicate that in response to a click operation on a video in the video list interface, play the click operation. video of the action; and

The interaction processing method further includes:

In the case where the proportion of the clicked video in the video list interface is greater than the proportion threshold, the target interaction mode is replaced by the second interaction mode,

Wherein, the proportion is the ratio of the first number to the second number, the first number is the number of videos acted on by the click operation in the video list interface, and the second number is the videos in the video list interface The second interaction mode is used to instruct to switch the video in the video playback interface in response to a sliding operation on the video playback interface.
An interactive processing device, the device comprising:

an obtaining unit, configured to obtain at least one attribute information of the current login account, where the attribute information is used to represent the attribute of the user to which the current login account belongs;

a determining unit, configured to determine a target interaction mode from a plurality of interaction modes, the target interaction mode is matched with the at least one attribute information and is used to indicate a response mode of a target interaction operation, the target interaction operation is related to the target interaction; and

A response unit, configured to respond to the target interaction operation based on the target interaction manner in response to detecting the target interaction operation on the target interface.
The interaction processing apparatus according to claim 12, wherein the determining unit comprises:

a first determination subunit configured to determine the degree of matching of each of the interaction modes with the at least one attribute information; and

The second determining subunit is configured to determine the interaction mode with the highest matching degree as the target interaction mode.
The interaction processing apparatus according to claim 13, wherein the first determination subunit is configured to:

determining the interaction mode corresponding to each of the attribute information;

obtaining a weight of each of the attribute information in the at least one attribute information, where the weight is used to indicate the importance of the attribute information for determining the corresponding interaction mode; and

The weights of the attribute information corresponding to the same interaction mode are added to obtain the matching degree of the interaction mode and the at least one attribute information.
The interaction processing apparatus according to claim 12, wherein the obtaining unit is configured to obtain at least one of the region information, age information, gender information, channel information and device information of the currently logged-in account, and store the At least one of geographical information, age information, gender information, channel information and device information constitutes the at least one attribute information,

The region information is used to indicate the region where the computer device displaying the target interface is located, the channel information is used to indicate the download channel of the application to which the target interface belongs, and the device information is used to indicate the display of the target interface. The category of the computer device's operating system for the target interface.
The interaction processing apparatus according to claim 12, wherein the acquiring unit is configured to acquire at least one attribute information of the current login account in response to the current login account being an account for the first login.
The interaction processing apparatus according to claim 12, wherein the interaction processing apparatus further comprises:

a display unit configured to display a prompt interface, the prompt interface including selection controls for the plurality of interaction modes; and

The acquiring unit is configured to acquire at least one attribute information of the current login account in response to not detecting a selection operation on the selection controls of the plurality of interaction modes.
The interaction processing apparatus according to claim 17, wherein the determining unit is further configured to, in response to a selection operation on a selection control for the interaction mode in the prompt interface, determine the selected interaction mode as The target interaction mode.
The interaction processing apparatus according to claim 17 or 18, wherein the display unit is configured to, in addition to displaying the selection controls for the plurality of interaction modes in the prompt interface, also display the prompt interface in the prompt interface Demonstration animations of the multiple interaction modes are displayed, and the demonstration animation of each interaction mode in the multiple interaction modes is used to show a process of responding to an interaction operation corresponding to the interaction mode based on the interaction mode.
The interaction processing apparatus according to claim 12, wherein the interaction processing apparatus further comprises:

a storage unit, configured to store the corresponding relationship between the current login account and the target interaction mode;

The determining unit is further configured to, in response to a re-login operation based on the current login account, determine the target interaction mode based on the stored correspondence; and

The response unit is further configured to, in response to detecting the target interaction operation on the target interface, respond to the target interaction operation based on the target interaction manner.
The interaction processing apparatus according to claim 12, wherein the target interface is a video playback interface, and the target interaction mode is used to instruct to switch the video playback interface in response to a sliding operation on the video playback interface. video; and

The interaction processing device further includes:

a first replacement unit, configured to replace the target interaction mode with the first interaction mode when the occurrence frequency of the target playback event is greater than the frequency threshold,

Wherein, the target playback event is used to indicate that the playback duration of a single video in the video playback interface is less than the duration threshold, and the first interaction mode is used to indicate that in response to a click operation on the video in the video list interface, play all the videos. A video of what the click action will do.
The interaction processing apparatus according to claim 12, wherein the target interface is a video list interface, and the target interaction mode is used to indicate that in response to a click operation on a video in the video list interface, play the click operation. video of the action; and

The interaction processing device further includes:

The second replacement unit is configured to replace the target interaction mode with the second interaction mode when the proportion of the clicked videos in the video list interface is greater than the proportion threshold,

Wherein, the proportion is the ratio of the first number to the second number, the first number is the number of videos acted on by the click operation in the video list interface, and the second number is the videos in the video list interface The second interaction mode is used to instruct to switch the video in the video playback interface in response to a sliding operation on the video playback interface.
A computer device comprising:

one or more processors;

a memory for storing the processor-executable instructions;

Wherein, the processor is configured to execute the instructions to achieve the following steps:

Obtain at least one attribute information of the current login account, where the attribute information is used to indicate the attribute of the user to which the current login account belongs;

determining a target interaction mode from a plurality of interaction modes, the target interaction mode being matched with the at least one attribute information and used to indicate a response mode of a target interaction operation, the target interaction operation corresponding to the target interaction mode; as well as

In response to detecting the target interaction operation on the target interface, responding to the target interaction operation based on the target interaction manner.
24. The computer device of claim 23, wherein the processor is configured to execute the instructions to implement the steps of:

determining a degree of matching of each of the interaction modes with the at least one attribute information; and

The interaction mode with the highest matching degree is determined as the target interaction mode.
The computer device of claim 24, wherein the processor is configured to execute the instructions to implement the steps of:

determining the interaction mode corresponding to each of the attribute information;

obtaining a weight of each of the attribute information in the at least one attribute information, where the weight is used to indicate the importance of the attribute information for determining the corresponding interaction mode; and

The weights of the attribute information corresponding to the same interaction mode are added to obtain the matching degree of the interaction mode and the at least one attribute information.
24. The computer device of claim 23, wherein the processor is configured to execute the instructions to implement the steps of:

Obtain at least one of the geographical information, age information, gender information, channel information and device information of the current login account;

forming the at least one attribute information from at least one of the geographical information, age information, gender information, channel information and device information,

The region information is used to indicate the region where the computer device displaying the target interface is located, the channel information is used to indicate the download channel of the application to which the target interface belongs, and the device information is used to indicate the display of the target interface. The category of the computer device's operating system for the target interface.
24. The computer device of claim 23, wherein the processor is configured to execute the instructions to implement the steps of:

In response to the current login account being an account for the first login, at least one attribute information of the current login account is acquired.
24. The computer device of claim 23, wherein the processor is configured to execute the instructions to implement the steps of:

displaying a prompt interface, the prompt interface including selection controls for the plurality of interaction modes; and

Acquire at least one attribute information of the currently logged-in account in response to not detecting a selection operation on the plurality of interactive mode selection controls.
29. The computer device of claim 28, wherein the processor is configured to execute the instructions to implement the steps of:

In response to the selection operation on the selection control of the interaction mode in the prompt interface, the selected interaction mode is determined as the target interaction mode.
A computer device according to claim 28 or 29, wherein the processor is configured to execute the instructions to implement the steps of:

In addition to displaying the selection controls of the multiple interaction modes in the prompt interface, a demonstration animation of the multiple interaction modes is also displayed in the prompt interface, and each interaction mode in the multiple interaction modes is also displayed in the prompt interface. The demonstration animation is used to show the process of responding to the interaction operation corresponding to the interaction mode based on the interaction mode.
24. The computer device of claim 23, wherein the processor is configured to execute the instructions to implement the steps of:

storing the corresponding relationship between the current login account and the target interaction mode;

determining the target interaction mode based on the stored correspondence in response to a re-login operation based on the current login account; and

In response to detecting the target interaction operation on the target interface, responding to the target interaction operation based on the target interaction manner.
The computer device according to claim 23, wherein the target interface is a video playback interface, and the target interaction mode is used to instruct to switch the video in the video playback interface in response to a sliding operation on the video playback interface ;and

The processor is configured to execute the instructions to implement the steps of:

In the case that the occurrence frequency of the target playback event is greater than the frequency threshold, the target interaction mode is replaced with the first interaction mode,

Wherein, the target playback event is used to indicate that the playback duration of a single video in the video playback interface is less than the duration threshold, and the first interaction mode is used to indicate that in response to a click operation on the video in the video list interface, play all the videos. A video of what the click action will do.
The computer device according to claim 23, wherein the target interface is a video list interface, and the target interaction mode is used to indicate that in response to a click operation on a video in the video list interface, play the effect of the click operation 's video; and

The processor is configured to execute the instructions to implement the steps of:

In the case where the proportion of the clicked video in the video list interface is greater than the proportion threshold, the target interaction mode is replaced by the second interaction mode,

Wherein, the proportion is the ratio of the first number to the second number, the first number is the number of videos acted on by the click operation in the video list interface, and the second number is the videos in the video list interface The second interaction mode is used to instruct to switch the video in the video playback interface in response to a sliding operation on the video playback interface.
A storage medium, when the instructions in the storage medium are executed by a processor of a computer device, the computer device is made to perform the following steps:

Obtain at least one attribute information of the current login account, where the attribute information is used to indicate the attribute of the user to which the current login account belongs;

determining a target interaction mode from a plurality of interaction modes, the target interaction mode being matched with the at least one attribute information and used to indicate a response mode of a target interaction operation, the target interaction operation corresponding to the target interaction mode; as well as

In response to detecting the target interaction operation on the target interface, responding to the target interaction operation based on the target interaction manner.
A computer program product, comprising computer instructions that, when executed by a processor, implement the following steps:

Obtain at least one attribute information of the current login account, where the attribute information is used to indicate the attribute of the user to which the current login account belongs;

determining a target interaction mode from a plurality of interaction modes, the target interaction mode being matched with the at least one attribute information and used to indicate a response mode of a target interaction operation, the target interaction operation corresponding to the target interaction mode; as well as

In response to detecting the target interaction operation on the target interface, responding to the target interaction operation based on the target interaction manner.