CN107896337B

CN107896337B - Information popularization method and device and storage medium

Info

Publication number: CN107896337B
Application number: CN201711242785.3A
Authority: CN
Inventors: 钟宝莹
Original assignee: Guangzhou Kugou Computer Technology Co Ltd
Current assignee: Guangzhou Kugou Computer Technology Co Ltd
Priority date: 2017-11-30
Filing date: 2017-11-30
Publication date: 2020-12-22
Anticipated expiration: 2037-11-30
Also published as: CN107896337A

Abstract

The invention discloses an information popularization method, an information popularization device and a storage medium, and belongs to the technical field of live broadcasting. The method comprises the following steps: receiving a request message sent by a first audience terminal, wherein the request message carries a login user identifier and an identifier of a current live broadcast room, and is used for requesting to popularize the user identifier in the live broadcast room; establishing a binding relation between the user identification and the identification of the live broadcast room based on the request message; and sending a confirmation promotion message to all audience terminals and the anchor terminal in the live broadcast room, wherein the confirmation promotion message is used for indicating the promotion of the user identification in the current live broadcast room. Because the server establishes the binding relationship between the user identification and the identification of the live broadcast room, the live broadcast room can only be used for popularizing the user identification, but not other user identifications, so that the user identification is more focused in the live broadcast room, the personalized requirements of users are met, and the viscosity of the users is improved.

Description

Information popularization method and device and storage medium

Technical Field

The embodiment of the invention relates to the technical field of live broadcast, in particular to an information popularization method, an information popularization device and a storage medium.

Background

Currently, the direct seeding technology is in a period of vigorous development. Through the live broadcast technology, the anchor can establish a live broadcast room in the live broadcast platform, and perform in the established live broadcast room, and the audience can enter the live broadcast room in which the anchor is located to watch the performance of the anchor. And the audience can give a virtual gift to the main broadcast in order to express the favorite of the main broadcast during the process of watching the main broadcast.

Disclosure of Invention

In order to solve the problem that an information popularization form is single in the related art, embodiments of the present invention provide an information popularization method, an information popularization device, and a storage medium. The technical scheme is as follows:

in a first aspect, an information promotion method is provided, where the method includes:

receiving a request message sent by a first audience terminal, wherein the request message carries a user identifier for logging in the first audience terminal and an identifier of a live broadcast room where the first audience terminal is currently located, and the request message is used for requesting to popularize the user identifier in the live broadcast room;

establishing a binding relationship between the user identifier and the identifier of the live broadcast room based on the request message;

and sending a confirmation promotion message to the first audience terminal, the second audience terminal and the anchor terminal of the live broadcast room, wherein the confirmation promotion message carries the binding relationship and is used for indicating the promotion of the user identification in the live broadcast room where the second audience terminal is located currently, and the second audience terminal is the audience terminal which is located in the live broadcast room currently except the first audience terminal.

Optionally, the request message is a crown request message, configured to request to crown the name of the anchor in the live broadcast room or the live broadcast room by using the user identifier;

correspondingly, the confirmation promotion message is a confirmation crown name message used for indicating that crown name information including the user identification is displayed in the live broadcast room, and the crown name information is used for indicating that a main broadcast in the live broadcast room or the live broadcast room is crown-named by the user identification.

Optionally, the request message further includes a first resource value, and the first resource value is a resource value in an account of the user identifier;

before the establishing of the binding relationship between the user identifier and the identifier of the live broadcast room based on the request message, the method further includes:

when the identification of the live broadcast room is not in binding relation with other user identifications, executing a step of establishing the binding relation between the user identification and the identification of the live broadcast room based on the request message;

and when the identification of the live broadcast room is established with the identification of other users, determining a second resource value used when the identification of other users requests to popularize in the anchor broadcast room, and when the first resource value is larger than the second resource value, executing the step of establishing the binding relationship between the user identification and the identification of the live broadcast room based on the request message.

Optionally, the confirmation promotion message is used to instruct to display the user identifier in a main broadcasting avatar included in the currently located live broadcast room or a background of the main broadcasting avatar, so as to promote the user identifier; or,

and the promotion confirming message is used for indicating that the user identification is displayed in the background or the live video of the live broadcast room where the user identification is located so as to promote the user identification.

Optionally, after the sending the confirmation promoting message to the first viewer terminal, the second viewer terminal, and the anchor terminal of the live broadcast room, the method further includes:

and when receiving a live broadcast stop message sent by the anchor terminal, removing the binding relationship between the user identifier and the identifier of the live broadcast room.

In a second aspect, an information promotion method is provided, which is applied in a first audience terminal, and includes:

when a promotion instruction is received based on the current live broadcast, a request message is sent to a server, wherein the request message carries the user identifier logged in by the first audience terminal and the identifier of the live broadcast room, and the request message is used for requesting to promote the user identifier in the live broadcast room;

and when receiving a promotion confirmation message sent by the server, promoting the user identification in the live broadcast room, wherein the promotion confirmation message carries a binding relationship between the user identification and the identification of the live broadcast room, and the binding relationship is established by the server based on the request message.

Optionally, the promotion instruction is a crown name instruction, and the confirmed promotion message is a confirmed crown name message;

the popularization of the user identification in the live broadcast room comprises the following steps:

displaying, in the live broadcast room, crown information including the user identifier, where the crown information is used to indicate that a main broadcast in the live broadcast room or the live broadcast room is crown-named by the user identifier.

Optionally, before sending the request message to the server, the method further includes:

determining a first resource value used for triggering the promotion instruction, wherein the first resource value is a resource value in an account of the user identifier;

correspondingly, the request message also carries the first resource value.

Optionally, the promoting the user identifier in the live broadcast room includes:

displaying the user identification in a main broadcasting head portrait or a background of the main broadcasting head portrait included in the live broadcasting room so as to complete popularization of the user identification; or,

and displaying the user identification in a background image or a live video of the live broadcast room so as to complete the popularization of the user identification.

In a third aspect, an information promotion method is provided, which is applied in a first audience terminal, and the method includes:

receiving a crown name instruction based on the current live broadcast room;

and displaying crown name information in the live broadcast room based on the crown name instruction, wherein the crown name information comprises a currently logged-in user identifier and is used for indicating that a main broadcast in the live broadcast room or the live broadcast room is named by the user identifier.

In a fourth aspect, an information popularization apparatus is provided, where the apparatus is applied to a server, and the apparatus includes:

a receiving module, configured to receive a request message sent by a first viewer terminal, where the request message carries a user identifier for the first viewer terminal to log in and an identifier of a live broadcast room in which the first viewer terminal is currently located, and the request message is used to request that the user identifier is promoted in the live broadcast room;

the processing module is used for establishing a binding relationship between the user identifier and the identifier of the live broadcast room based on the request message;

and the sending module is used for sending confirmation promotion messages to the first audience terminal, the second audience terminal and the anchor terminal of the live broadcast room, wherein the confirmation promotion messages carry the binding relationship and are used for indicating the promotion of the user identification in the live broadcast room where the user identification is located currently, and the second audience terminal is the audience terminal which is located in the live broadcast room currently except the first audience terminal.

the apparatus further comprises a triggering module configured to:

when the identification of the live broadcast room is not in a binding relationship with other user identifications, triggering the processing module to establish the binding relationship between the user identification and the identification of the live broadcast room based on the request message;

when the identification of the live broadcast room is bound with other user identifications, determining a second resource value used when the other user identifications request to be popularized in the anchor broadcast room, and when the first resource value is larger than the second resource value, triggering the processing module to establish the binding relationship between the user identifications and the identification of the live broadcast room based on the request message.

Optionally, the processing module is further configured to:

In a fifth aspect, an information popularization apparatus is provided, which is applied in a first audience terminal, and the apparatus includes:

the sending module is used for sending a request message to a server when a promotion instruction is received based on the current live broadcast, wherein the request message carries the user identifier logged in by the first audience terminal and the identifier of the live broadcast room, and the request message is used for requesting to promote the user identifier in the live broadcast room;

and the promotion module is used for promoting the user identification in the live broadcast room when receiving a promotion confirmation message sent by the server, wherein the promotion confirmation message carries a binding relationship between the user identification and the identification of the live broadcast room, and the binding relationship is established by the server based on the request message.

the promotion module is specifically configured to display, in the live broadcast room, the crown name information including the user identifier, where the crown name information is used to indicate that the user identifier crown name exists between the live broadcast rooms or between anchor broadcasters in the live broadcast room.

Optionally, the apparatus further comprises:

a determining module, configured to determine a first resource value used for triggering the promotion instruction, where the first resource value is a resource value in an account of the user identifier;

correspondingly, the request message also carries the first resource value.

Optionally, the promotion module includes:

the first display unit is used for displaying the user identification in a main broadcasting head portrait included in the live broadcasting room or a background of the main broadcasting head portrait so as to complete popularization of the user identification; or,

and the second display unit is used for displaying the user identifier in a background image or a live video of the live broadcast room so as to finish the popularization of the user identifier.

In a sixth aspect, an information popularization apparatus is provided, which is applied in a first audience terminal, the apparatus includes:

the receiving module is used for receiving a crown name instruction based on the current live broadcast room;

and the display module is used for displaying the crown name information in the live broadcast room based on the crown name instruction, wherein the crown name information comprises the currently logged user identifier and is used for indicating that the crown name of the user identifier is used by a main broadcast in the live broadcast room or the live broadcast room.

In a seventh aspect, an information promoting apparatus is provided, the apparatus including:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to perform the steps of any of the information dissemination methods of the first aspect.

In an eighth aspect, an information promoting apparatus is provided, the apparatus including:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to perform the steps of any one of the information dissemination methods of the second aspect.

In a ninth aspect, an information promoting apparatus is provided, the apparatus including:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to perform the steps of the information promotion method of the third aspect.

In a tenth aspect, a computer-readable storage medium is provided, which stores instructions that, when executed by a processor, implement the steps of any one of the information promotion methods described in the first aspect above.

In an eleventh aspect, there is provided a computer-readable storage medium having stored thereon instructions which, when executed by a processor, implement the steps of any of the information dissemination methods described above in the second aspect.

In a twelfth aspect, a computer-readable storage medium is provided, which has instructions stored thereon, and when executed by a processor, the instructions implement the steps of the information promotion method according to the third aspect.

The technical scheme provided by the embodiment of the invention has the following beneficial effects:

in the embodiment of the invention, after receiving a request message which is sent by a first audience terminal and requests to promote the logged user identifier in a live broadcast room, a server can establish the binding relationship between the user identifier and the identifier of the live broadcast room, and then sends a promotion confirming message to all audience terminals and a main broadcast terminal so as to indicate the corresponding terminal to promote the user identifier in the live broadcast room. Because the server establishes the binding relationship between the user identification and the identification of the live broadcast room, the live broadcast room can only be used for popularizing the user identification, but not other user identifications, thereby expanding the popularization form of information, enabling the user identification to be more attentive in the live broadcast room, meeting the personalized requirements of users and improving the viscosity of the users.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1A is a system architecture diagram of a live broadcast system according to an embodiment of the present invention;

fig. 1B is a flowchart of an information promotion method according to an embodiment of the present invention;

fig. 2 is a flowchart of another information promotion method provided in the embodiment of the present invention;

fig. 3 is a flowchart of another information promotion method provided in the embodiment of the present invention;

fig. 4 is a flowchart of another information promotion method provided in the embodiment of the present invention;

fig. 5 is a schematic structural diagram of an information popularization apparatus according to an embodiment of the present invention;

fig. 6 is a schematic structural diagram of another information dissemination device according to an embodiment of the present invention;

fig. 7 is a schematic structural diagram of another information popularization apparatus according to an embodiment of the present invention;

fig. 8 is a schematic structural diagram of a server 800 according to an embodiment of the present invention;

fig. 9 is a schematic structural diagram of a terminal 900 according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention more apparent, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, an application scenario of the embodiment of the present invention is briefly described.

After the audience enters the live broadcast room, in the process of watching the performance of the main broadcast in the live broadcast room, in order to express the love to the main broadcast, the user identification logged in by the audience can be exclusively popularized in the live broadcast room through related operation requests, so that the user identification can only be popularized in the live broadcast room, and other user identifications cannot be popularized, the user identification is more attractive, and the exclusive feeling and the participation feeling of the audience are improved.

For example, the viewer may trigger a crown function within the live room through a related operation to request that crown information including the logged-in user identification be displayed within the live room, the crown information indicating that the anchor within the live room or the live room is crown-named by the user identification. The crown refers to displaying the user identifier while displaying the identifier of the live broadcast room to indicate that the anchor in the live broadcast room or the live broadcast room is contracted by the user identifier.

Next, a system architecture of the embodiment of the present invention is briefly described.

An embodiment of the present invention is applied to a live broadcast system, and fig. 1A is a system architecture diagram of a live broadcast system provided in an embodiment of the present invention, as shown in fig. 1A, the live broadcast system may include a main broadcast terminal 10, a server 20, and a plurality of audience terminals 30. The anchor terminal 10 is a terminal used by an anchor in a live broadcast room, the server 20 is a live broadcast server, and the viewer terminal is a terminal used by a viewer in the live broadcast room.

In the live broadcasting process, the anchor terminal 10 may collect a live broadcasting picture of the anchor and transmit the collected live broadcasting picture to the server 20. The server 20 may forward the received live video to the plurality of viewer terminals 30 such that each of the plurality of viewer terminals 30 is capable of displaying the anchor live video for viewing by the viewer.

In the embodiment of the present invention, any viewer terminal 30 is further configured to send a request message to the server 20 when receiving a promotion instruction based on the currently located live broadcast, where the request message carries the user identifier logged in by the viewer terminal 30 and the identifier of the live broadcast room, and the request message is used to request for promoting the user identifier in the live broadcast room.

The server 20 is further configured to receive a request message sent by the audience terminal 30, establish a binding relationship between the user identifier and the identifier of the live broadcast room based on the request message, and send a promotion confirmation message to all the audience terminals 30 and the anchor terminal 10, where the promotion confirmation message carries the binding relationship and is used to indicate that the corresponding terminal promotes the user identifier in the live broadcast room where the corresponding terminal is currently located.

The viewer terminal 30 is also arranged to promote the user identification within the live broadcast room upon receiving the confirmation promotion message sent by the server 20.

Further, the viewer terminal 30 is configured to receive a crown instruction based on the currently located live broadcast, and then display crown information in the live broadcast room based on the crown instruction, where the crown information includes the currently logged-in user identifier for indicating that the anchor in the live broadcast room or the live broadcast room is crown-named by the user identifier.

Fig. 1B is a flowchart of an information popularization method provided in an embodiment of the present invention, where the method is applied to a server, and the server may be a background server of a live broadcast platform, as shown in fig. 1B, the method includes:

step 101: receiving a request message sent by a first audience terminal, wherein the request message carries a user identifier of the first audience terminal and an identifier of a live broadcast room where the first audience terminal is currently located, and the request message is used for requesting to popularize the user identifier in the live broadcast room.

Step 102: and establishing a binding relation between the user identification and the identification of the live broadcast room based on the request message.

Step 103: and sending a confirmation promotion message to the first audience terminal, the second audience terminal and the anchor terminal of the live broadcast room, wherein the confirmation promotion message carries the binding relationship and is used for indicating to promote the user identification in the live broadcast room where the second audience terminal is located currently, and the second audience terminal is the audience terminal which is located in the live broadcast room and is except the first audience terminal.

After receiving a request message sent by a first audience terminal and requesting to promote the logged user identifier in a live broadcast room, the server can establish a binding relationship between the user identifier and the identifier of the live broadcast room, and then sends a promotion confirmation message to all audience terminals and the anchor terminal to indicate that the corresponding terminal promotes the user identifier in the live broadcast room where the corresponding terminal is currently located. Because the server establishes the binding relationship between the user identification and the identification of the live broadcast room, the live broadcast room can only be used for popularizing the user identification, but not other user identifications, thereby expanding the popularization form of information, enabling the user identification to be more attentive in the live broadcast room, meeting the personalized requirements of users and improving the viscosity of the users.

accordingly, the confirmation promotion message is a confirmation crown name message for indicating that crown name information including the user identifier is displayed in the live broadcast room, and the crown name information is used for indicating that the main broadcast in the live broadcast room or the live broadcast room is crown-named by the user identifier.

Optionally, the request message further includes a first resource value, and the first resource value is a resource value in the account of the user identifier;

before the establishing the binding relationship between the user identifier and the identifier of the live broadcast room based on the request message, the method further includes:

when the identification of the live broadcast room is established with the identification of other users, a second resource value used when the identification of other users is requested to be popularized in the main broadcast room is determined, and when the first resource value is larger than the second resource value, the step of establishing the binding relationship between the user identification and the identification of the live broadcast room based on the request message is executed.

Optionally, the confirmation promoting message is used to instruct to display the user identifier in a main broadcasting avatar included in the current live broadcast room or a background of the main broadcasting avatar, so as to promote the user identifier; or,

the confirmation promotion message is used for indicating that the user identification is displayed in the background or the live video of the live broadcast room where the user identification is located so as to promote the user identification.

All the above optional technical solutions can be combined arbitrarily to form an optional embodiment of the present invention, which is not described in detail herein.

Fig. 2 is a flowchart of another information dissemination method according to an embodiment of the present invention, where the method is applied to a first viewer terminal, and the first viewer terminal may be a terminal used by any viewer in a live broadcast room, as shown in fig. 2, the method includes:

step 201: and when receiving a promotion instruction based on the current live broadcast, sending a request message to a server, wherein the request message carries the user identifier logged in by the first audience terminal and the identifier of the live broadcast room, and the request message is used for requesting to promote the user identifier in the live broadcast room.

Step 202: and when receiving a promotion confirming message sent by the server, promoting the user identifier in the live broadcast room, wherein the promotion confirming message carries a binding relationship between the user identifier and the identifier of the live broadcast room, and the binding relationship is established by the server based on the request message.

In the embodiment of the invention, when the promotion instruction is received based on the current live broadcast, the request message for promoting the user identification logged in by the first audience terminal can be sent to the server, and when the promotion confirmation message sent by the server is received, the user identification can be promoted in the live broadcast room. Because the promotion confirming message is sent after the server establishes the binding relationship between the user identification and the identification of the live broadcast room based on the request message, the live broadcast room can only be used for promoting the user identification, but not promoting other user identifications, thereby expanding the promotion form of information, leading the user identification to be more attentive in the live broadcast room, meeting the personalized requirements of users and improving the viscosity of users.

Optionally, the promotion instruction is a crown name instruction, and the confirmation promotion message is a confirmation crown name message;

should promote this user identification in this live broadcast room, include:

displaying, within the live broadcast room, crown information including the user identification, the crown information indicating that a anchor within the live broadcast room or the live broadcast room is crown-named by the user identification.

correspondingly, the request message also carries the first resource value.

displaying the user identification in a main broadcasting head portrait or a background of the main broadcasting head portrait included in the live broadcasting room so as to complete the popularization of the user identification; or,

and displaying the user identification in the background image or the live video of the live broadcast room so as to complete the popularization of the user identification.

Fig. 3 is a flowchart of another information dissemination method according to an embodiment of the present invention, where the method is applied to a first viewer terminal, and the first viewer terminal may be a terminal used by any viewer in a live broadcast, and as shown in fig. 3, the method includes:

step 301: and receiving a crown name instruction based on the current live broadcast room.

Step 302: and displaying crown name information in the live broadcast room based on the crown name instruction, wherein the crown name information comprises a currently logged-in user identifier and is used for indicating that the main broadcast in the live broadcast room or the live broadcast room is crown-named by the user identifier.

In the embodiment of the invention, when the crown name instruction is received based on the currently located live broadcast, the crown name information is displayed in the live broadcast room and comprises the currently logged-in user identifier for indicating that the anchor broadcast in the live broadcast room or the live broadcast room is crown-named by the user identifier, so that the user identifier can be more attentive in the live broadcast room, the honorable feeling and exclusive feeling of the user are increased, the personalized requirement of the user is met, and the viscosity of the user is improved.

Fig. 4 is a flowchart of another information promotion method provided in an embodiment of the present invention, where the method is applied to a live system, where the live system may include a first viewer terminal, a server, and a main broadcast terminal, and referring to fig. 4, the method includes:

step 401: when receiving a promotion instruction based on the current live broadcast, the first audience terminal sends a request message to the server, wherein the request message carries the user identification logged in by the first audience terminal and the identification of the live broadcast room, and the request message is used for requesting to promote the user identification in the live broadcast room.

The first viewer terminal may be any viewer terminal in the live broadcast room. The first audience terminal can enter any live broadcast room according to the operation of the user, so that the user can watch the main broadcast performance in the live broadcast room where the user is located. Furthermore, the first viewer terminal may log into the live room based on the user identification used by the user.

The user identifier may be a user account or a user nickname, etc. The identity of the live room may be a live room identity or a anchor identity within the live room. The live broadcast room identification can be the name or number of the live broadcast room, and the anchor identification can be an anchor account or an anchor nickname.

The promotion instruction is used for instructing the first audience terminal to send the request message to the server, and the promotion instruction can be triggered by a user through a specified operation, where the specified operation may be an operation of clicking a main broadcast head portrait in the live broadcast room or an operation of clicking a promotion option in the live broadcast room, and the like, and certainly, the promotion instruction may also be triggered by other ways, which is not limited in the embodiment of the present invention. For example, when the first audience terminal detects the click operation on the main broadcast head portrait in the live broadcast room, the promotion option can be displayed, and when the click operation on the promotion option is detected, the promotion instruction can be triggered.

In practical application, in the process that a user watches the performance of the anchor through a first audience terminal, when the user likes the performance of the anchor very much, the promotion option can be triggered by clicking the anchor avatar displayed in the live broadcast room, and the promotion instruction is triggered by clicking the promotion option, so that the user identification of the user is requested to be promoted in the live broadcast room.

The request message is used for requesting the promotion of the user identifier in the live broadcast room, and specifically can be used for requesting the crown naming of the anchor in the live broadcast room or the live broadcast room by using the logged-in user identifier. The title is information of the title including the user identifier displayed in the live broadcast room, and the title information is used for indicating that the main broadcast in the live broadcast room or the live broadcast room is named or contracted by the user identifier.

Further, the promotion instruction may include a first promotion instruction for instructing the first audience terminal to send a first request message to the server, and a second promotion instruction for instructing the first audience terminal to send a second request message to the server.

The first request message is used for requesting the promotion of the user identifier in a background of a main broadcast avatar or a main broadcast avatar included in a live broadcast room, and further can be used for requesting the crown of the main broadcast in the live broadcast room by using the logged-in user identifier. The first request message may carry the user account and the anchor identifier in the live broadcast room, or carry the user account, the live broadcast room identifier in the live broadcast room, and the anchor identifier.

The second request message is used to request the user identifier to be promoted in the background or the live video of the live broadcast room, and further may be used to request the user identifier logged in to be named in the live broadcast room. The second request message may carry the user account and a live-air identification of the live-air.

In practical applications, the first promotion instruction may be triggered based on an anchor avatar in the live broadcast room, for example, by a user clicking on the anchor avatar. The second promotion instruction may be triggered based on a promotion option displayed within the live room, such as by a user clicking on a promotion option within the live room. Of course, the first promotion instruction and the second promotion instruction may also be triggered in other manners, which is not limited in the embodiment of the present invention.

In one particular embodiment, the promotion instruction may be a crown instruction. Accordingly, the request message may be a crown request message requesting that the live room or a anchor within the live room be crown-named using the logged-in user identification.

Further, when receiving the promotion instruction based on the current live broadcast, the first viewer terminal may further determine a first resource value used to trigger the promotion instruction, and accordingly, the request message sent to the server may further carry the first resource value.

The first resource value is a resource value in the account of the user identifier, and is a resource value used for popularizing the user identifier for the user identifier. In practical applications, the first resource value may be a virtual coin, or a resource value corresponding to a virtual article used.

In practical applications, the first resource value may be input by a user or selected by the user. For example, when the first viewer terminal receives the promotion instruction, an input box for inputting the first resource value may be displayed on the current display interface; or, when the first viewer terminal receives the promotion instruction, a plurality of resource values can be displayed on the current display interface for the user to select.

Step 402: and the server receives a request message sent by the first audience terminal, and establishes a binding relationship between the user identifier and the identifier of the live broadcast room based on the request message.

Wherein, this relation of binding is used for instructing this live broadcast room can only be used for promoting this user identification, and can not promote other user identifications. Further, when the request message is used to request that the anchor in the live broadcast room or live broadcast room be named using the user identifier, the binding relationship may be used to indicate a proprietary crown relationship of the user identifier to the anchor in the live broadcast room or live broadcast room.

Further, when the request message further includes the first resource value, establishing a binding relationship between the user identifier and the identifier of the live broadcast room based on the request message further includes the following two implementation manners:

the first implementation mode comprises the following steps: and when the identification of the live broadcast room does not establish a binding relationship with other user identifications, establishing the binding relationship between the user identification and the identification of the live broadcast room based on the request message.

That is, when the identifier of the live broadcast room does not establish a binding relationship with other user identifiers, the server may establish a binding relationship between the user identifier and the identifier of the live broadcast room based on the first resource value of any size. For example, when the anchor in the live room or the live room is not named by other users, the user identification may use a first resource value of any size to name the anchor in the live room or the live room.

The second implementation mode comprises the following steps: when the identifier of the live broadcast room is bound with other user identifiers, determining a second resource value used when the other user identifiers request to be popularized in the anchor broadcast room, and when the first resource value is larger than the second resource value, establishing the binding relationship between the user identifier and the identifier of the live broadcast room based on the request message.

When the first resource value is greater than the second resource value, establishing a binding relationship between the user identifier and the identifier of the live broadcast room based on the request message includes: and when the first resource value is larger than the second resource value, removing the established binding relationship between the other user identifications and the identification of the live broadcast room, and establishing the binding relationship between the user identification and the identification of the live broadcast room.

In addition, when the first resource value is less than or equal to the second resource value, the server cannot establish the binding relationship between the user identifier and the identifier of the live broadcast room based on the request message. Further, when the first resource value is less than or equal to the second resource value, the server may also send a promotion failure message to the first viewer terminal.

In the embodiment of the invention, when other user identifiers use the second resource value to establish the binding relationship with the identifier of the live broadcast room, the user identifier needs to send a request message to a server by using the first resource value which is larger than the second resource value, so that the server can remove the binding relationship of the other user identifiers and successfully establish the binding relationship between the user identifier and the identifier of the live broadcast room, and when the used first resource value is smaller than or equal to the second resource value used by the other user identifiers, the binding relationship between the user identifier and the identifier of the live broadcast room cannot be successfully established.

For example, when the anchor in the live broadcast room or the live broadcast room has been named by other user identifiers using the second resource value, the user identifier must send a promotion request to the server using the first resource value that is greater than the second resource value to remove the names of other user identifiers, and when the second resource value that is used is less than the first resource value, the names of other user identifiers cannot be removed.

Step 403: and the server sends a confirmation promotion message to the first audience terminal, the second audience terminal and the anchor terminal of the live broadcast room, wherein the confirmation promotion message carries the binding relationship and is used for indicating the promotion of the user identification in the current live broadcast room.

The second audience terminal refers to the audience terminals which are currently positioned in the live broadcast room except the first audience terminal. That is, after the server successfully establishes the binding relationship between the user identifier and the identifier of the live broadcast room, a confirmation promotion message may be sent to all audience terminals and anchor terminals in the live broadcast room to indicate that all audience terminals and anchor terminals can promote the user identifier in the live broadcast room where the audience terminals and the anchor terminals are currently located.

Specifically, the confirmation promotion message may be further configured to instruct to display the user identifier in the anchor avatar included in the current live broadcast room or the background of the anchor avatar, so as to promote the user identifier, or instruct to display the user identifier in the background of the current live broadcast room or the live video, so as to promote the user identifier.

Further, when the request message is a message requesting to crown the anchor in the live broadcast room or the live broadcast room using the user identifier, the confirmation promotion message is also used for instructing to display crown information including the user identifier in the live broadcast room. For example, when the request message is a message requesting to crown the live broadcast room by using the user identifier, the confirmation promotion message is used for indicating that crown information including the user identifier is displayed in the background or live video of the live broadcast room where the request message is currently located. When the request message is a message requesting to crown the anchor in the live broadcast room by using the user identifier, the confirmation promotion message is used for indicating that crown information including the user identifier is displayed in the anchor avatar included in the live broadcast room where the request message is currently located or in the background of the anchor avatar.

In a specific embodiment, when the request message is a crown request message, the confirmation promotion message may be a confirmation crown message for indicating that crown information including the user identification is displayed within the live broadcast room, the crown information for indicating that a anchor within the live broadcast room or the live broadcast room is crown-named by the user identification.

Further, the confirmation promotion message can be used for indicating that the user identifier is promoted in the current live broadcast room within a preset time length. That is, the user identifier has a promotion period, and when the promotion period is longer than the preset period, promotion of the user identifier needs to be stopped.

The preset duration may be sent to the first audience terminal, the second audience terminal, and the anchor terminal in the live broadcast room by the server through the confirmation promotion message, or may be set by the server, the first audience terminal, the second audience terminal, and the anchor terminal in the live broadcast room through a protocol in advance, which is not limited in the embodiment of the present invention.

For example, the confirmation promotion message may carry the preset duration, and the preset duration may be set by the server by default, or set by the server according to the first resource value. For example, the preset time period may be a half hour or 1 hour, etc.

Further, the confirmation promotion message can also be used for indicating that the user identification is promoted in a live broadcast room displaying the live broadcast. That is, the terminal that receives the confirmed promotion message can only promote the user identifier in the live broadcast room that displays the live broadcast, and when the live broadcast room starts the next live broadcast after stopping the live broadcast, the terminal that displays the next live broadcast room cannot promote the user identifier.

Correspondingly, when the service receives a live broadcast stop message sent by the anchor terminal, the binding relationship between the user identifier and the identifier of the live broadcast room can be released, so that the identifier of the live broadcast room is switched to an unbound state.

Further, when the first viewer terminal does not perform live broadcasting in the current live broadcasting room, and sends the request message to the server, the confirmation promotion message may be further used to instruct to promote the user identifier in the live broadcasting room displaying the next live broadcasting.

Step 404: and when receiving the promotion confirmation message sent by the server, the first audience terminal promotes the user identification in the live broadcast room.

In practical application, the user identifier may be popularized in various ways, such as displaying the user identifier in the live broadcast room, or displaying the name information of the user identifier, and the like.

Because the server has established the binding relation between the user identification and the identification of the live broadcast room, the live broadcast room can only be used for popularizing the user identification, but not popularizing other user identifications, thereby ensuring that the user identification is more attentive in the live broadcast room, increasing the honorable sense and exclusive sense of audiences corresponding to the user identification, and further improving the liveness of the audiences.

Specifically, the operation of promoting the user identifier in the live broadcast room may include the following two implementation manners:

the first implementation mode comprises the following steps: and displaying the user identification in the anchor head portrait or the background of the anchor head portrait included in the live broadcast room so as to finish the popularization of the user identification.

For example, the first viewer terminal may display, in a main cast avatar included in a live room or in a background of the main cast avatar, crown information including the user identification, the crown information indicating that the main cast is crown-named by the user identification. For example, the crown information may be "the anchor has been contracted by the user identification".

For example, when the user is identified as user nickname a, the crown information "the anchor has been contracted by a" may be displayed in the anchor avatar within the live room.

The second implementation mode comprises the following steps: and displaying the user identification in the background image or the live video of the live broadcast room so as to complete the popularization of the user identification.

For example, the first viewer terminal may display, within a background image or a live video of a live room, a crown information including the user identification, the crown information indicating that the live room is crown-named by the user identification. For example, the crown information may be "the live room has been contracted by the user identification".

For example, when the user is identified as user nickname a, crown information "the live space has been contracted by a" may be displayed in the live video of the live space.

Further, in the process that the first audience terminal promotes the user identifier in the live broadcast room, the promotion duration of the user identifier can be confirmed, and when the promotion duration is greater than the preset duration, the promotion of the user identifier is stopped. For example, when the preset time period is 20 minutes and the display time period of the crown information being displayed in the live broadcast room has reached 20 minutes, the display of the crown information may be cancelled.

Further, when the live broadcast is stopped in the live broadcast room, the first viewer terminal may further display a live broadcast stop message in the live broadcast room, where the live broadcast stop message may indicate that the live broadcast room for promoting the user identifier has stopped live broadcast. For example, the live stop message may be "live room contracted by a has stopped live" when the user is identified as user nickname a.

It should be noted that both the second viewer terminal and the anchor terminal may promote the user identifier in the displayed live broadcast room according to the manner in which the first viewer terminal promotes the user identifier in the live broadcast room, which is not described in detail in the embodiment of the present invention.

In the embodiment of the invention, after receiving a request message which is sent by a first audience terminal and requests to popularize the logged user identifier in a live broadcast room, a server can establish the binding relationship between the user identifier and the identifier of the live broadcast room, and then sends a promotion confirming message to all audience terminals and a main broadcast terminal so as to indicate that the corresponding terminal populates the user identifier in the live broadcast room at present. Because the server establishes the binding relationship between the user identification and the identification of the live broadcast room, the live broadcast room can only be used for popularizing the user identification, but not other user identifications, thereby expanding the popularization form of information, enabling the user identification to be more attentive in the live broadcast room, meeting the personalized requirements of users and improving the viscosity of the users.

Fig. 5 is a schematic structural diagram of an information popularization apparatus according to an embodiment of the present invention, applied to a server, and referring to fig. 5, the apparatus includes:

a receiving module 501, configured to receive a request message sent by a first viewer terminal, where the request message carries a user identifier of a login of the first viewer terminal and an identifier of a live broadcast room in which the first viewer terminal is currently located, and the request message is used to request that the user identifier is promoted in the live broadcast room.

A processing module 502, configured to establish a binding relationship between the user identifier and the identifier of the live broadcast room based on the request message.

A sending module 503, configured to send a confirmation promotion message to the first audience terminal, the second audience terminal, and the anchor terminal of the live broadcast room, where the confirmation promotion message carries the binding relationship and is used to indicate that the user identifier is promoted in the live broadcast room where the user identifier is currently located, and the second audience terminal is an audience terminal that is currently located in the live broadcast room and is other than the first audience terminal.

the apparatus also includes a triggering module configured to:

when the identifier of the live broadcast room does not establish a binding relationship with other user identifiers, triggering the processing module 502 to establish a binding relationship between the user identifier and the identifier of the live broadcast room based on the request message;

when the identifier of the live broadcast room has established a binding relationship with other user identifiers, a second resource value used when the other user identifiers request to promote in the anchor broadcast room is determined, and when the first resource value is greater than the second resource value, the processing module 502 is triggered to establish the binding relationship between the user identifier and the identifier of the live broadcast room based on the request message.

Optionally, the processing module is further configured to:

In the embodiment of the invention, after receiving a request message which is sent by a first audience terminal and requests to promote the logged user identifier in a live broadcast room, a server can establish a binding relationship between the user identifier and the identifier of the live broadcast room, and then sends a promotion confirming message to the first audience terminal, a second audience terminal and a main broadcast terminal so as to indicate that a corresponding terminal promotes the user identifier in the current live broadcast room. Because the server establishes the binding relationship between the user identification and the identification of the live broadcast room, the live broadcast room can only be used for popularizing the user identification, but not other user identifications, so that the popularization form of information is expanded, the user identification is more focused in the live broadcast room, the personalized requirements of users are met, and the viscosity of the users is improved.

Fig. 6 is a schematic structural diagram of another information dissemination device according to an embodiment of the present invention, which is applied to a first audience terminal, and referring to fig. 6, the device includes:

a sending module 601, configured to send a request message to a server when receiving a promotion instruction based on a currently located live broadcast, where the request message carries a user identifier logged in by the audience terminal and an identifier of the live broadcast room, and the request message is used to request to promote the user identifier in the live broadcast room;

a promoting module 602, configured to promote the user identifier in the live broadcast room when receiving a promotion confirmation message sent by the server, where the promotion confirmation message carries a binding relationship between the user identifier and an identifier of the live broadcast room, and the binding relationship is established by the server based on the request message.

the promoting module 602 is specifically configured to display, in the live broadcast room, the crown information including the user identifier, where the crown information is used to indicate that the anchor in the live broadcast room or the live broadcast room is named by the user identifier.

Optionally, the apparatus further comprises:

correspondingly, the request message also carries the first resource value.

Optionally, the promotion module 602 includes:

In the embodiment of the invention, when the promotion instruction is received based on the current live broadcast, the request message for promoting the user identification logged in by the first audience terminal can be sent to the server, and when the promotion confirmation message sent by the server is received, the user identification can be promoted in the live broadcast room. Because the confirmed promotion message is sent after the server establishes the binding relationship between the user identifier and the identifier of the live broadcast room based on the request message, the live broadcast room can only be used for promoting the user identifier but not promoting other user identifiers, thereby expanding the promotion form of information, enabling the user identifier to be more attentive in the live broadcast room, meeting the personalized requirements of users and improving the viscosity of users.

Fig. 7 is a schematic structural diagram of another information popularization apparatus according to an embodiment of the present invention, applied to a first audience terminal, and referring to fig. 7, the apparatus includes:

a receiving module 701, configured to receive a crown name instruction based on a current live broadcast room;

a display module 702, configured to display, based on the crown name instruction, crown name information in the live broadcast room, where the crown name information includes a currently logged-in user identifier, and is used to indicate that a main broadcast in the live broadcast room or the live broadcast room is crown-named by the user identifier.

It should be noted that: in the information popularization apparatus provided in the above embodiment, only the division of each function module is exemplified when information popularization is performed, and in practical application, the function distribution may be completed by different function modules as needed, that is, the internal structure of the apparatus is divided into different function modules to complete all or part of the functions described above. In addition, the information popularization device and the information popularization method provided by the above embodiment belong to the same concept, and the specific implementation process is detailed in the method embodiment and is not described herein again.

Fig. 8 is a schematic structural diagram of a server 800 according to an embodiment of the present invention. The server 800 may be a live server. Specifically, the method comprises the following steps:

the server 800 includes a Central Processing Unit (CPU)801, a system memory 804 including a Random Access Memory (RAM)802 and a Read Only Memory (ROM)803, and a system bus 805 connecting the system memory 804 and the central processing unit 801. The server 800 also includes a basic input/output system (I/O system) 806, which facilitates transfer of information between devices within the computer, and a mass storage device 807 for storing an operating system 813, application programs 814, and other program modules 815.

The basic input/output system 806 includes a display 808 for displaying information and an input device 809 such as a mouse, keyboard, etc. for user input of information. Wherein a display 808 and an input device 809 are connected to the central processing unit 801 through an input output controller 810 connected to the system bus 805. The basic input/output system 806 may also include an input/output controller 810 for receiving and processing input from a number of other devices, such as a keyboard, mouse, or electronic stylus. Similarly, input-output controller 810 also provides output to a display screen, a printer, or other type of output device.

The mass storage device 807 is connected to the central processing unit 801 through a mass storage controller (not shown) connected to the system bus 805. The mass storage device 807 and its associated computer-readable media provide non-volatile storage for the server 800. That is, the mass storage device 807 may include a computer-readable medium (not shown) such as a hard disk or CD-ROM drive.

Without loss of generality, computer readable media may comprise computer storage media and communication media. Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes RAM, ROM, EPROM, EEPROM, flash memory or other solid state memory technology, CD-ROM, DVD, or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices. Of course, those skilled in the art will appreciate that computer storage media is not limited to the foregoing. The system memory 804 and mass storage 807 described above may be collectively referred to as memory.

According to various embodiments of the invention, server 800 may also operate as a remote computer connected to a network through a network, such as the Internet. That is, the server 800 may be connected to the network 812 through the network interface unit 811 coupled to the system bus 805, or may be connected to other types of networks or remote computer systems (not shown) using the network interface unit 811.

The memory may also include one or more programs, stored in the memory, configured to be executed by the CPU, the one or more programs including instructions for performing the methods performed by the server of the embodiments of fig. 1B, 2, or 3.

In another embodiment, a computer-readable storage medium is provided, in which a computer program is stored, and the computer program, when executed by a processor, implements the method performed by the server in the embodiments of fig. 1B, fig. 2, fig. 3 or fig. 4.

In another embodiment, a computer program product containing instructions is provided, which when run on a computer causes the computer to perform the method performed by the server in the above-described embodiments of fig. 1B, fig. 2, fig. 3 or fig. 4.

Fig. 9 is a schematic structural diagram of a terminal 900 according to an embodiment of the present invention. The terminal 900 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture E7 characters Group Audio Layer III, motion video experts compress standard Audio Layer 3), an MP4 player (Moving Picture E7 characters Group Audio Layer IV, motion video experts compress standard Audio Layer 4), a notebook computer or a desktop computer. Terminal 900 may also be referred to by other names such as user equipment, portable terminals, laptop terminals, desktop terminals, and the like.

In general, terminal 900 includes: a processor 901 and a memory 902.

Processor 901 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so forth. The processor 901 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 901 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also called a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 901 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content required to be displayed on the display screen. In some embodiments, the processor 901 may further include an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.

Memory 902 may include one or more computer-readable storage media, which may be non-transitory. The memory 902 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 902 is used to store at least one instruction for execution by processor 901 to implement the information dissemination methods provided by the method embodiments herein.

In some embodiments, terminal 900 can also optionally include: a peripheral interface 903 and at least one peripheral. The processor 901, memory 902, and peripheral interface 903 may be connected by buses or signal lines. Various peripheral devices may be connected to the peripheral interface 903 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 904, a touch display screen 905, a camera 906, an audio circuit 907, a positioning component 908, and a power supply 909.

The peripheral interface 903 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 901 and the memory 902. In some embodiments, the processor 901, memory 902, and peripheral interface 903 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 901, the memory 902 and the peripheral interface 903 may be implemented on a separate chip or circuit board, which is not limited by this embodiment.

The Radio Frequency circuit 904 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 904 communicates with communication networks and other communication devices via electromagnetic signals. The radio frequency circuit 904 converts an electrical signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 904 comprises: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 904 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: the world wide web, metropolitan area networks, intranets, generations of mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 904 may also include NFC (Near Field Communication) related circuits, which are not limited in this application.

The display screen 905 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 905 is a touch display screen, the display screen 905 also has the ability to capture touch signals on or over the surface of the display screen 905. The touch signal may be input to the processor 901 as a control signal for processing. At this point, the display 905 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 905 may be one, providing the front panel of the terminal 900; in other embodiments, the number of the display panels 905 may be at least two, and each of the display panels is disposed on a different surface of the terminal 900 or is in a foldable design; in still other embodiments, the display 905 may be a flexible display disposed on a curved surface or a folded surface of the terminal 900. Even more, the display screen 905 may be arranged in a non-rectangular irregular figure, i.e. a shaped screen. The Display panel 905 can be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), and other materials.

The camera assembly 906 is used to capture images or video. Optionally, camera assembly 906 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 906 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp, and can be used for light compensation at different color temperatures.

Audio circuit 907 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 901 for processing, or inputting the electric signals to the radio frequency circuit 904 for realizing voice communication. For stereo sound acquisition or noise reduction purposes, the microphones may be multiple and disposed at different locations of the terminal 900. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 901 or the radio frequency circuit 904 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, audio circuit 907 may also include a headphone jack.

The positioning component 908 is used to locate the current geographic Location of the terminal 900 for navigation or LBS (Location Based Service). The Positioning component 908 may be a Positioning component based on the Global Positioning System (GPS) in the united states, the beidou System in china, or the galileo System in russia.

Power supply 909 is used to provide power to the various components in terminal 900. The power source 909 may be alternating current, direct current, disposable or rechargeable. When the power source 909 includes a rechargeable battery, the rechargeable battery may be a wired rechargeable battery or a wireless rechargeable battery. The wired rechargeable battery is a battery charged through a wired line, and the wireless rechargeable battery is a battery charged through a wireless coil. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 900 can also include one or more sensors 910. The one or more sensors 910 include, but are not limited to: acceleration sensor 911, gyro sensor 912, pressure sensor 913, fingerprint sensor 914, optical sensor 915, and proximity sensor 916.

The acceleration sensor 911 can detect the magnitude of acceleration in three coordinate axes of the coordinate system established with the terminal 900. For example, the acceleration sensor 911 may be used to detect the components of the gravitational acceleration in three coordinate axes. The processor 901 can control the touch display 905 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 911. The acceleration sensor 911 may also be used for acquisition of motion data of a game or a user.

The gyro sensor 912 may detect a body direction and a rotation angle of the terminal 900, and the gyro sensor 912 may cooperate with the acceleration sensor 911 to acquire a 3D motion of the user on the terminal 900. The processor 901 can implement the following functions according to the data collected by the gyro sensor 912: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

Pressure sensors 913 may be disposed on the side bezel of terminal 900 and/or underneath touch display 905. When the pressure sensor 913 is disposed on the side frame of the terminal 900, the user's holding signal of the terminal 900 may be detected, and the processor 901 performs left-right hand recognition or shortcut operation according to the holding signal collected by the pressure sensor 913. When the pressure sensor 913 is disposed at a lower layer of the touch display 905, the processor 901 controls the operability control on the UI interface according to the pressure operation of the user on the touch display 905. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.

The fingerprint sensor 914 is used for collecting a fingerprint of the user, and the processor 901 identifies the user according to the fingerprint collected by the fingerprint sensor 914, or the fingerprint sensor 914 identifies the user according to the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, processor 901 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying, and changing settings, etc. The fingerprint sensor 914 may be disposed on the front, back, or side of the terminal 900. When a physical key or vendor Logo is provided on the terminal 900, the fingerprint sensor 914 may be integrated with the physical key or vendor Logo.

The optical sensor 915 is used to collect ambient light intensity. In one embodiment, the processor 901 may control the display brightness of the touch display 905 based on the ambient light intensity collected by the optical sensor 915. Specifically, when the ambient light intensity is high, the display brightness of the touch display screen 905 is increased; when the ambient light intensity is low, the display brightness of the touch display screen 905 is turned down. In another embodiment, the processor 901 can also dynamically adjust the shooting parameters of the camera assembly 906 according to the ambient light intensity collected by the optical sensor 915.

Proximity sensor 916, also known as a distance sensor, is typically disposed on the front panel of terminal 900. The proximity sensor 916 is used to collect the distance between the user and the front face of the terminal 900. In one embodiment, when the proximity sensor 916 detects that the distance between the user and the front face of the terminal 900 gradually decreases, the processor 901 controls the touch display 905 to switch from the bright screen state to the dark screen state; when the proximity sensor 916 detects that the distance between the user and the front surface of the terminal 900 gradually becomes larger, the processor 901 controls the touch display 905 to switch from the breath screen state to the bright screen state.

Those skilled in the art will appreciate that the configuration shown in fig. 9 does not constitute a limitation of terminal 900, and may include more or fewer components than those shown, or may combine certain components, or may employ a different arrangement of components.

In another embodiment, a computer-readable storage medium is provided, in which a computer program is stored, which, when being executed by a processor, implements the method performed by the first viewer terminal in the above-mentioned embodiments of fig. 1B, fig. 2, fig. 3 or fig. 4.

In another embodiment, a computer program product containing instructions is also provided, which when run on a computer causes the computer to perform the method performed by the first viewer terminal in the above-described embodiments of fig. 1B, 2, 3 or 4.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.

Claims

1. An information promotion method is applied to a server, and the method comprises the following steps:

receiving a request message sent by a first audience terminal, wherein the request message carries a user identifier logged in by the first audience terminal and an identifier of a live broadcast room where the first audience terminal is currently located, the request message is used for requesting to promote the user identifier in the live broadcast room, and the request message is a crown name request message used for requesting to crown name a main broadcast in the live broadcast room or the live broadcast room by using the user identifier;

establishing a binding relationship between the user identifier and the identifier of the live broadcast room based on the request message, wherein the binding relationship is used for indicating that the user identifier is promoted in the live broadcast room where the user identifier is located currently;

sending a confirmation promotion message to the first audience terminal, the second audience terminal and the anchor terminal of the live broadcast room, wherein the confirmation promotion message is a confirmation crown name message and is used for indicating that all the audience terminals and the anchor terminal can promote the user identifier in the live broadcast room, the confirmation promotion message carries the binding relationship, the confirmation promotion message is a confirmation crown name message and is used for indicating that crown name information including the user identifier is displayed in the live broadcast room, the crown name information is used for indicating that the anchor in the live broadcast room or the live broadcast in the live broadcast room is given a crown name by the user identifier, the first audience terminal is any audience terminal of the live broadcast room, and the second audience terminal is the audience terminal of the live broadcast room except the first audience terminal;

the request message further comprises a first resource value, and the first resource value is a resource value in an account of the user identifier; before the establishing of the binding relationship between the user identifier and the identifier of the live broadcast room based on the request message, the method further includes:

when the identification of the live broadcast room is established with the identification of other users, determining a second resource value used when the identification of other users is requested to be popularized in the live broadcast room, and when the first resource value is larger than the second resource value, executing the step of establishing the binding relationship between the user identification and the identification of the live broadcast room based on the request message; and when the first resource value is less than or equal to the second resource value, the step of establishing the binding relationship between the user identifier and the identifier of the live broadcast room is not executed, and a promotion failure message is sent to the first audience terminal.

2. The method of claim 1,

the promotion confirming message is used for indicating that the user identification is displayed in a main broadcasting head portrait or a background of the main broadcasting head portrait included in the current live broadcasting room so as to promote the user identification; or,

3. The method of any of claims 1-2, wherein after sending the confirmation promotional message to the first viewer terminal, the second viewer terminal, and the anchor terminal of the live broadcast room, further comprising:

4. An information promotion method applied to a first viewer terminal, the method comprising:

sending a request message to a server based on a promotion instruction received between the current live broadcast, wherein the request message carries a user identifier logged in by the first audience terminal and an identifier of the live broadcast room, the request message is used for requesting to promote the user identifier in the live broadcast room, and the promotion instruction is a crown name instruction;

when receiving a promotion confirmation message sent by the server, displaying crown name information including the user identifier in the live broadcast room, wherein the promotion confirmation message is a crown name confirmation message, the crown name information is used for indicating that a main broadcast in the live broadcast room or the live broadcast room is named by the user identifier, the promotion confirmation message carries a binding relationship between the user identifier and an identifier of the live broadcast room and is used for indicating that all audience terminals and main broadcast terminals can promote the user identifier in the live broadcast room, the binding relationship is established by the server based on the request message, and the binding relationship is used for indicating that the user identifier is promoted in the live broadcast room where the server is located currently;

before sending the request message to the server, the method further comprises:

determining a first resource value used for triggering the promotion instruction, wherein the first resource value is a resource value in an account of the user identifier, and the request message also carries the first resource value;

the server is used for executing the step of establishing the binding relationship between the user identification and the identification of the live broadcast room based on the request message when the identification of the live broadcast room is not established with other user identifications; when the identification of the live broadcast room is established with the identification of other users, determining a second resource value used when the identification of other users is requested to be popularized in the live broadcast room, and when the first resource value is larger than the second resource value, executing the step of establishing the binding relationship between the user identification and the identification of the live broadcast room based on the request message; and when the first resource value is less than or equal to the second resource value, the step of establishing the binding relationship between the user identifier and the identifier of the live broadcast room is not executed, and a promotion failure message is sent to the first audience terminal.

5. The method of claim 4, wherein promoting the user identification within the live broadcast room comprises:

6. An information promotion device, which is applied to a server, the device comprising:

a receiving module, configured to receive a request message sent by a first viewer terminal, where the request message carries a user identifier that the first viewer terminal logs in and an identifier of a live broadcast room in which the first viewer terminal is currently located, the request message is used to request that the user identifier is promoted in the live broadcast room, and the request message is a crown name request message used to request that a main broadcast in the live broadcast room or the live broadcast room is crown-named using the user identifier;

the processing module is used for establishing a binding relationship between the user identifier and the identifier of the live broadcast room based on the request message, wherein the binding relationship is used for indicating that the user identifier is promoted in the live broadcast room where the user identifier is located currently;

a sending module, configured to send a confirmation promotion message to the first audience terminal, the second audience terminal, and the anchor terminal of the live broadcast room, where the confirmation promotion message carries the binding relationship and is used to indicate that all audience terminals and the anchor terminal can promote the user identifier in the live broadcast room, the confirmation promotion message is a confirmation crown name message and is used to indicate that crown name information including the user identifier is displayed in the live broadcast room, the crown name information is used to indicate that the anchor in the live broadcast room or the live broadcast room is crown-named by the user identifier, the first audience terminal is any audience terminal of the live broadcast room, and the second audience terminal is an audience terminal other than the first audience terminal currently located in the live broadcast room;

the request message further comprises a first resource value, and the first resource value is a resource value in an account of the user identifier;

the apparatus further comprises a triggering module configured to:

when the identification of the live broadcast room is not in a binding relationship with other user identifications, triggering the processing module to establish the binding relationship between the user identification and the identification of the live broadcast room based on the request message; when the identification of the live broadcast room is bound with other user identifications, determining a second resource value used when the other user identifications request to be popularized in the live broadcast room, and when the first resource value is larger than the second resource value, triggering the processing module to establish the binding relationship between the user identification and the identification of the live broadcast room based on the request message; and when the first resource value is less than or equal to the second resource value, the step of establishing the binding relationship between the user identifier and the identifier of the live broadcast room is not executed, and a promotion failure message is sent to the first audience terminal.

7. The apparatus of claim 6,

8. The apparatus of any of claims 6-7, wherein the processing module is further to:

9. An information promotion apparatus applied to a first viewer terminal, the apparatus comprising:

a sending module, configured to send a request message to a server when a promotion instruction is received based on a currently located live broadcast, where the request message carries a user identifier logged in by the first audience terminal and an identifier of the live broadcast room, the request message is used to request promotion of the user identifier in the live broadcast room, and the promotion instruction is a crown instruction;

the promotion module is used for displaying crown name information including the user identifier in the live broadcast room when receiving a promotion confirmation message sent by the server, wherein the promotion confirmation message is a crown name confirmation message, the crown name information is used for indicating that a main broadcast in the live broadcast room or the live broadcast room is named by the user identifier, the promotion confirmation message carries a binding relationship between the user identifier and an identifier of the live broadcast room and is used for indicating that all audience terminals and main broadcast terminals can promote the user identifier in the live broadcast room, the binding relationship is established by the server based on the request message, and the binding relationship is used for indicating that the user identifier is promoted in the live broadcast room where the server is located currently;

the device further comprises:

a determining module, configured to determine a first resource value used for triggering the promotion instruction, where the first resource value is a resource value in an account of the user identifier, and the request message further carries the first resource value;

10. The apparatus of claim 9, wherein the promotion module comprises:

11. An information promotion device, the device comprising:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to perform the steps of the method of any one of claims 1-3.

12. An information promotion device, the device comprising:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to perform the steps of the method of any one of claims 4-5.

13. A computer-readable storage medium having instructions stored thereon, wherein the instructions, when executed by a processor, implement the steps of the method of any of claims 1-3.

14. A computer readable storage medium having instructions stored thereon, wherein the instructions, when executed by a processor, implement the steps of the method of any of claims 4-5.