CN111400600A - Message pushing method, device, equipment and storage medium - Google Patents
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Abstract
The embodiment of the invention discloses a message pushing method, a message pushing device, message pushing equipment and a storage medium, wherein the method comprises the following steps: the method comprises the steps of obtaining a target push message and a target push amount, sequencing all users in a user set according to the activity value of all the users in the user set, the estimated click rate of all the users to the target push message and the correlation between the user attribute of all the users and the target user attribute of the target push message, and further sending the target push message to a matched target user. According to the technical scheme provided by the embodiment of the invention, after the target push message is obtained, all users are sequenced according to the activity value of the users, the estimated click rate of the users to the target push message and the correlation between the user attribute of the users and the target user attribute of the target push message, so that the target push message is pushed to the matched target crowd, the message pushing efficiency is improved, and the message pushing accuracy is improved.
Description
Technical Field
The embodiment of the invention relates to the internet technology, in particular to a message pushing method, a message pushing device, message pushing equipment and a message pushing storage medium.
Background
With the continuous progress of science and technology, internet technology has been rapidly developed, and as an important branch of internet technology, application programs with various functions are widely used in terminal devices.
When the existing application program carries out message pushing, pushing content, pushing time and pushing customer groups are set by an operator at a message background, the operator can determine the crowd for message pushing by selecting the customer groups, wherein the customer group selection effect depends on the understanding of the operator on services, products and markets, therefore, the crowd scale and the effect screened by the operator are not easy to control, the message pushing efficiency and accuracy are lower, and the message pushing effect is poor.
Disclosure of Invention
The embodiment of the invention provides a message pushing method, a message pushing device, message pushing equipment and a storage medium, which are used for sending an acquired target pushing message to a matched guest group and improving the message pushing accuracy.
In a first aspect, an embodiment of the present invention provides a message pushing method, including:
acquiring a target pushing message and a target pushing amount; wherein the targeted push message comprises at least one targeted user attribute;
acquiring a user set, and sorting each user in the user set according to the activity value of each user in the user set, the estimated click rate of each user to the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message to acquire a sorted list;
and determining a corresponding number of target users in the user set according to the target pushing amount and the ordered list, and sending the target pushing message to the target users.
In a second aspect, an embodiment of the present invention provides a message pushing apparatus, including:
the target push message acquisition module is used for acquiring a target push message and a target push amount; wherein the targeted push message comprises at least one targeted user attribute;
the system comprises a ranking list acquisition module, a ranking list acquisition module and a ranking module, wherein the ranking list acquisition module is used for acquiring a user set, and ranking each user in the user set according to the activity value of each user in the user set, the estimated click rate of each user to the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message to acquire a ranking list;
and the target push message pushing module is used for determining a corresponding number of target users in the user set according to the target push amount and the ordered list and sending the target push message to the target users.
In a third aspect, an embodiment of the present invention further provides an apparatus, where the apparatus includes:
one or more processors;
storage means for storing one or more programs;
when the one or more programs are executed by the one or more processors, the one or more processors implement the message pushing method according to any embodiment of the present invention.
In a fourth aspect, an embodiment of the present invention further provides a storage medium containing computer-executable instructions, which when executed by a computer processor implement the message pushing method according to any embodiment of the present invention.
According to the technical scheme provided by the embodiment of the invention, after the target push message is obtained, all users are sequenced according to the activity value of the users, the estimated click rate of the users to the target push message and the correlation between the user attribute of the users and the target user attribute of the target push message, so that the target push message is pushed to the matched target crowd, the message push efficiency is improved, the message push accuracy is improved, meanwhile, the opening rate of the push message is also improved due to the optimized message push strategy, and the user experience is improved.
Drawings
Fig. 1 is a flowchart of a message pushing method according to an embodiment of the present invention;
fig. 2 is a block diagram of a message pushing apparatus according to a second embodiment of the present invention;
fig. 3 is a block diagram of a device according to a third embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of a message pushing method according to an embodiment of the present invention, where this embodiment is applicable to a situation where an acquired target push message is sent to a matched target user, and the method may be executed by a message pushing device in an embodiment of the present invention, where the device may be implemented by software and/or hardware, and may be integrated in a server, and the method specifically includes the following steps:
s110, acquiring a target pushing message and a target pushing amount; wherein the targeted push message comprises at least one targeted user attribute.
The target push message comprises at least one target user attribute besides the specific content of the message, namely the attribute of the user to which the message is to be pushed, so that the message is pushed to a target group in a targeted manner, and the message push effect is improved; the target push volume then represents the number of users to whom the message is intended to be pushed. Optionally, in the embodiment of the present invention, the user attribute includes a user identity attribute and a user financial attribute; wherein the user identity attribute comprises: age, gender, ethnicity, type of terminal device used (e.g., android or apple cell phone), type of operator used, and/or standing address, etc.; the user financial attributes include: whether a financial product was purchased, a financial product type, whether a stock was purchased, a stock type, whether a credit card was transacted, whether a loan was transacted, and/or a loan amount. The target user attribute may be provided by a provider of the target push message, or may be obtained by analyzing big data of a user history click record.
S120, acquiring a user set, and sorting the users in the user set according to the activity value of each user in the user set, the estimated click rate of each user to the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message to acquire a sorted list.
The liveness reflects the online duration and the login frequency of the user, the higher the liveness of the user is, the higher the probability that the push message is checked in time is, and the better the influence effect of the message is; optionally, in the embodiment of the present invention, an average activity or a sum of activities of the users in the user set within a preset time is used as the activity value of each user. For example, the preset time is 7 days, and the average value of the activity of the user in 7 days or the sum of the activities of the user in each day can be used as the activity value of the user. The preset time may also be set to a fixed time period within a preset number of days, for example, the preset number of days is 7 days, and the fixed time period is 8 am to 10 am, so that the average value of the activity or the sum of the activities of the user at 8 am to 10 am per day within 7 days may be used as the activity value of the user.
Estimating Click Rate, namely Click Through Rate (CTR), which represents the Click arrival Rate of the push message, namely the actual number of clicks of the push message is divided by the push amount of the push message; the estimated click rate of the user to the target push message reflects the prediction of whether the user opens the push message, and the higher the estimated click rate of the user is, the higher the probability of opening and checking the push message is; optionally, in the embodiment of the present invention, the estimated click rate of each user to the target push message is calculated through a trained logistic regression model. The logistic regression model is a two-classification model, the class of an object is obtained by inputting an attribute feature sequence of the unknown class object, and the farther the distance from a central point is, the higher the possibility that the object belongs to a certain class is by using a probability distribution function and a two-classification method; and taking the arrival logs and click logs of all pushed messages in a near period (for example, seven days) as training parameters of the logistic regression model, and predicting the estimated click rate of each user on the pushed messages according to the trained training model.
The relevance between the user attribute of the user and the target user attribute of the target push message reflects the matching relationship between the target push message and each user, and the higher the relevance is, the more the corresponding user meets the expectation of the target push message, and the higher the probability of clicking and checking the push message is. Optionally, in the embodiment of the present invention, a correlation between a user attribute of each user and the target user attribute of the target push message is calculated through cosine similarity; the cosine similarity is to evaluate the similarity of two vectors by calculating the cosine value of the included angle between the two vectors, and determine whether the two vectors approximately point to the same direction according to the cosine value of the angle between the two vectors. In the embodiment of the present invention, the vector a is a vector constructed according to user attributes of users in the user set, the vector is a one-hot (one-hot) vector, the vector B is a vector constructed according to target user attributes of the target push message, and the correlation between the target user and each user in the user set is obtained through cosine similarity.
One or two sorting conditions of the activity value of each user in the user set, the estimated click rate of each user to the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message can be used as a screening condition to screen out alternative users, and then the alternative users are sorted according to the remaining sorting conditions.
Optionally, in this embodiment of the present invention, ranking the users in the user set according to the activity value of each user in the user set, the estimated click rate of each user to the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message includes: and screening and acquiring alternative users from the user set according to the activity value of each user and the correlation between the user attribute of each user and the target user attribute of the target push message, and sequencing each alternative user according to the estimated click rate of each alternative user to the target push message. The number of the screened alternative users can be set according to needs, for example, the target push amount of the target push message is 1 ten thousand, 10 ten thousand users are included in the user set in total, 4 ten thousand users with the highest numerical value are screened according to the activity value of the users, 2 ten thousand users are screened from the 4 ten thousand users according to the correlation between the user attribute and the target user attribute of the target push message, finally, the 2 ten thousand users are sorted according to the estimated click rate of each user on the target push message, and the 1 ten thousand users with the highest sorting are selected as the target users.
Optionally, in this embodiment of the present invention, ranking the users in the user set according to the activity value of each user in the user set, the estimated click rate of each user on the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message, includes ranking the users in the user set according to the activity value of each user in the user set, the estimated click rate of each user on the target push message, the correlation between the user attribute of each user and the target user attribute of the target push message, and a preset weight coefficient, where for example, the activity value of one user in the user set is 100, the estimated click rate of the user on the target push message obtained by calculation is 50%, the correlation between the user attribute of the user and the target user attribute of the target push message is 0.7, the activity value of the user, the estimated click rate of the user on the target push message, and the correlation between the user attribute of the user and the target user attribute of the target push message are 0.7, and the final score of the ranking condition is 3.3 + 3.2, and the final score of all the ranking condition is obtained by 100.
In particular, the acquiring the user set includes: acquiring a user set according to the user tag; the user label comprises a region where the user is located, a mobile phone number field of the user and/or a user account level. Before the users are sorted according to the three sorting conditions, the construction of the user set can be constructed according to a certain rule, and all the users do not need to be added into the user set, for example, only member users have authority to view a push message, all the member users are selected to form the user set according to the user account number level, and then sorting operation is performed in the user set according to the sorting conditions.
S130, determining a corresponding number of target users in the user set according to the target pushing amount and the ordered list, and sending the target pushing message to the target users.
Particularly, in the embodiment of the present invention, if the target push message is in a regular push mode, for example, the messages to be pushed are pushed uniformly at 8 am every day, through the above technical solution, after the target user of the target push message is determined, it is further required to determine whether the target user of the target push message and the target users of other messages to be pushed at the same time have the same user, so as to avoid that the message pushing amount of the same user exceeds the maximum allowable pushed amount on the day, which affects the user experience; for example, there are a message a to be pushed, a message B to be pushed, and a message C to be pushed which are sent simultaneously with the target push message, and there is the same user D among the target users corresponding to the target push message, the message a to be pushed, and the message B to be pushed, respectively, but for the user D, it may be determined that the maximum allowed push amount of the user on the day is 3 according to the user identity (e.g., member or non-member), and a message has been pushed to the user D on the day, and therefore, the maximum allowed push amount of the user D on the day is 2 at the present time, and therefore, it is necessary to determine the ranking score of the user D in the ranking tables corresponding to the target push message, the message a to be pushed, and the message B to be pushed, respectively, select the highest two scores thereof, if it is determined that the highest two scores appear in the ranking tables corresponding to the message a to be pushed and the message B to be pushed, respectively, if the message a to be pushed and the message B to be pushed are pushed to the user D, the maximum allowed push volume of the user D on the same day is already exceeded, and therefore, other users need to be selected to replace the user D in the sorted list corresponding to the target push message as the target user of the target push message, so as to ensure that the maximum allowed push volume of the user D on the same day is not exceeded, and the target push volume and the push effect of the target push message are met.
Particularly, in the embodiment of the present invention, if the target push message is in a real-time push mode, since the time precision of the server is extremely high, which can reach microsecond level, and the situation of simultaneously acquiring the target push message and other messages to be pushed hardly occurs, the maximum allowed push amount on the day can be added to the user tag as a screening condition for acquiring the user set.
According to the technical scheme provided by the embodiment of the invention, after the target push message is obtained, all users are sequenced according to the activity value of the users, the estimated click rate of the users to the target push message and the correlation between the user attribute of the users and the target user attribute of the target push message, so that the target push message is pushed to the matched target crowd, the message push efficiency is improved, the message push accuracy is improved, meanwhile, the opening rate of the push message is also improved due to the optimized message push strategy, and the user experience is improved.
Example two
Fig. 2 is a block diagram of a message pushing apparatus according to a second embodiment of the present invention, where the apparatus specifically includes: a target push message acquisition module 210, an ordered list acquisition module 220, and a target push message push module 230.
A target push message obtaining module 210, configured to obtain a target push message and a target push amount; wherein the targeted push message comprises at least one targeted user attribute;
a sorted list obtaining module 220, configured to obtain a user set, and sort, according to an activity value of each user in the user set, an estimated click rate of each user on the target push message, and a correlation between a user attribute of each user and the target user attribute of the target push message, each user in the user set to obtain a sorted list;
a target push message pushing module 230, configured to determine, according to the target push amount and the ordered list, a corresponding number of target users in the user set, and send the target push message to the target users.
According to the technical scheme provided by the embodiment of the invention, after the target push message is obtained, all users are sequenced according to the activity value of the users, the estimated click rate of the users to the target push message and the correlation between the user attribute of the users and the target user attribute of the target push message, so that the target push message is pushed to the matched target crowd, the message push efficiency is improved, the message push accuracy is improved, meanwhile, the opening rate of the push message is also improved due to the optimized message push strategy, and the user experience is improved.
Optionally, on the basis of the foregoing technical solution, the ordered list obtaining module 220 is specifically configured to:
acquiring a user set according to the user tag; the user label comprises a region where the user is located, a mobile phone number field of the user and/or a user account level.
Optionally, on the basis of the foregoing technical solution, the ordered list obtaining module 220 is further specifically configured to:
and screening and acquiring alternative users from the user set according to the activity value of each user and the correlation between the user attribute of each user and the target user attribute of the target push message, and sequencing each alternative user according to the estimated click rate of each alternative user to the target push message.
Optionally, on the basis of the foregoing technical solution, the ordered list obtaining module 220 is further specifically configured to:
and sequencing each user in the user set according to the activity value of each user in the user set, the estimated click rate of each user to the target push message, the correlation between the user attribute of each user and the target user attribute of the target push message, and a preset weight coefficient.
Optionally, on the basis of the above technical solution, an average activity or a sum of activities of the users in the user set within a preset time is used as the activity value of each user.
Optionally, on the basis of the above technical solution, the correlation between the user attribute of each user and the target user attribute of the target push message is calculated through cosine similarity.
Optionally, on the basis of the technical scheme, the estimated click rate of each user to the target push message is calculated through a trained logistic regression model.
The device can execute the message pushing method provided by any embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method. For technical details not described in detail in this embodiment, reference may be made to the method provided in any embodiment of the present invention.
EXAMPLE III
Fig. 3 is a schematic structural diagram of an apparatus according to a third embodiment of the present invention. Fig. 3 illustrates a block diagram of an exemplary device 12 suitable for use in implementing embodiments of the present invention. The device 12 shown in fig. 3 is only an example and should not bring any limitations to the functionality and scope of use of the embodiments of the present invention.
As shown in FIG. 3, device 12 is in the form of a general purpose computing device. The components of device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. Device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 3, and commonly referred to as a "hard drive"). Although not shown in FIG. 3, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. System memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in system memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
The processing unit 16 executes various functional applications and data processing, such as implementing a message pushing method provided by an embodiment of the present invention, by executing programs stored in the system memory 28. Namely: acquiring a target pushing message and a target pushing amount; wherein the targeted push message comprises at least one targeted user attribute; acquiring a user set, and sorting each user in the user set according to the activity value of each user in the user set, the estimated click rate of each user to the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message to acquire a sorted list; and determining a corresponding number of target users in the user set according to the target pushing amount and the ordered list, and sending the target pushing message to the target users.
Example four
The fourth embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the message pushing method according to any embodiment of the present invention; the method comprises the following steps:
acquiring a target pushing message and a target pushing amount; wherein the targeted push message comprises at least one targeted user attribute;
acquiring a user set, and sorting each user in the user set according to the activity value of each user in the user set, the estimated click rate of each user to the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message to acquire a sorted list;
and determining a corresponding number of target users in the user set according to the target pushing amount and the ordered list, and sending the target pushing message to the target users.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including AN object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (10)
1. A message pushing method, comprising:
acquiring a target pushing message and a target pushing amount; wherein the targeted push message comprises at least one targeted user attribute;
acquiring a user set, and sorting each user in the user set according to the activity value of each user in the user set, the estimated click rate of each user to the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message to acquire a sorted list;
and determining a corresponding number of target users in the user set according to the target pushing amount and the ordered list, and sending the target pushing message to the target users.
2. The method of claim 1, wherein the obtaining the set of users comprises:
acquiring a user set according to the user tag; the user label comprises a region where the user is located, a mobile phone number field of the user and/or a user account level.
3. The method of claim 1, wherein the ranking the users in the user set according to the activity value of each user in the user set, the estimated click-through rate of each user for the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message comprises:
and screening and acquiring alternative users from the user set according to the activity value of each user and the correlation between the user attribute of each user and the target user attribute of the target push message, and sequencing each alternative user according to the estimated click rate of each alternative user to the target push message.
4. The method of claim 1, wherein the ranking the users in the user set according to the activity value of each user in the user set, the estimated click-through rate of each user for the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message comprises:
and sequencing each user in the user set according to the activity value of each user in the user set, the estimated click rate of each user to the target push message, the correlation between the user attribute of each user and the target user attribute of the target push message, and a preset weight coefficient.
5. The method of any of claims 1-4, further comprising:
and taking the average activity or the sum of the activities of all the users in the user set within a preset time as the activity value of each user.
6. The method of any of claims 1-4, further comprising:
and calculating the correlation between the user attribute of each user and the target user attribute of the target push message through cosine similarity.
7. The method of any of claims 1-4, further comprising:
and calculating the estimated click rate of each user to the target push message through the trained logistic regression model.
8. A message push apparatus, comprising:
the target push message acquisition module is used for acquiring a target push message and a target push amount; wherein the targeted push message comprises at least one targeted user attribute;
the system comprises a ranking list acquisition module, a ranking list acquisition module and a ranking module, wherein the ranking list acquisition module is used for acquiring a user set, and ranking each user in the user set according to the activity value of each user in the user set, the estimated click rate of each user to the target push message, and the correlation between the user attribute of each user and the target user attribute of the target push message to acquire a ranking list;
and the target push message pushing module is used for determining a corresponding number of target users in the user set according to the target push amount and the ordered list and sending the target push message to the target users.
9. An apparatus, characterized in that the apparatus comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the message push method of any of claims 1-7.
10. A storage medium containing computer-executable instructions for performing the message pushing method of any one of claims 1-7 when executed by a computer processor.
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112084447A (en) * | 2020-08-17 | 2020-12-15 | 北京字节跳动网络技术有限公司 | Data distribution method, device, medium and electronic equipment |
| CN112084447B (en) * | 2020-08-17 | 2024-05-24 | 北京字节跳动网络技术有限公司 | Data distribution method, device, medium and electronic equipment |
| CN112187407A (en) * | 2020-09-25 | 2021-01-05 | 中国移动通信集团黑龙江有限公司 | Real-time signaling message processing method, device, equipment and computer storage medium |
| CN113761886A (en) * | 2020-10-16 | 2021-12-07 | 北京沃东天骏信息技术有限公司 | Method and device for determining target task, electronic equipment and storage medium |
| CN112333259A (en) * | 2020-10-29 | 2021-02-05 | 云账户技术(天津)有限公司 | Message pushing method and device and readable storage medium |
| CN112367247A (en) * | 2020-11-09 | 2021-02-12 | 深圳前海微众银行股份有限公司 | Message notification display method, device and equipment |
| CN112367247B (en) * | 2020-11-09 | 2023-04-07 | 深圳前海微众银行股份有限公司 | Message notification display method, device and equipment |
| CN112527920A (en) * | 2020-12-04 | 2021-03-19 | 广州橙行智动汽车科技有限公司 | Data processing method and device |
| CN115314845A (en) * | 2022-08-01 | 2022-11-08 | 青岛海尔施特劳斯水设备有限公司 | Message sending method, device, server and storage medium |
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