JP2016122288A - Advertisement distribution device, program and advertisement distribution method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve the problem in which advertisement expenditures are likely to increase more than expected by advertisers when displaying an advertisement in an advertisement frame of a Web page accessed by a communication terminal at a specific time.SOLUTION: An advertisement distribution device comprises: a distribution condition acquisition unit that acquires a distribution destination condition indicative of a condition of a communication terminal to which advertisements are distributed and a distribution period indicative of a period of time for which the advertisement is distributed; an extraction unit that extracts the communication terminal matching a distribution destination condition on the basis of at least one of attribute information associated with the communication terminal and position information indicative of a position of the communication terminal; and a reservation information creation unit that creates distribution reservation information associated with identification information on the communication terminal extracted by the extraction unit and the distribution period.SELECTED DRAWING: Figure 21

Description

  The present invention relates to an advertisement distribution device, a program, and an advertisement distribution method.

A technology for distributing advertisements using location information of portable terminals (see, for example, Patent Document 1) and a technology for determining the right to display advertisements in an advertising space by auction (for example, see Patent Document 2). )It has been known.
[Prior art documents]
[Patent Literature]
[Patent Document 1] US Pat. No. 7,848,765 [Patent Document 2] Japanese Patent Application Laid-Open No. 2014-102663

  However, for example, when an advertisement is displayed in an advertisement space of a web page accessed by a communication terminal at a specific time, the advertising cost may be higher than the advertiser's expectation.

  In a first aspect of the present invention, an advertisement distribution device is provided. Said advertisement delivery apparatus is provided with the delivery condition acquisition part which acquires the delivery destination conditions which show the conditions of the communication terminal to which an advertisement is delivered, and the delivery period which shows the period when an advertisement is delivered. The advertisement distribution device includes an extraction unit that extracts a communication terminal that matches a distribution destination condition based on at least one of attribute information indicating an attribute associated with a communication terminal and position information indicating a position of the communication terminal. Prepare. The advertisement distribution apparatus includes a reservation information generation unit that generates distribution reservation information in which the identification information of the communication terminal extracted by the extraction unit is associated with the distribution period.

  In the above advertisement distribution apparatus, the extraction unit may extract a communication terminal that matches a distribution destination condition from communication terminals that can be an advertisement distribution destination in at least a part of the distribution period. The advertisement distribution apparatus includes a bid condition acquisition unit that acquires a bid condition indicating a condition for acquiring a right to display an advertisement in an advertisement space of a content accessed by a communication terminal that matches a distribution destination condition. You may be prepared. The advertisement distribution device may include a right holder determination unit that determines a right holder of a right based on the bid condition acquired by the bid condition acquisition unit. In the above advertisement distribution apparatus, the reservation information generation unit corresponds to the identification information of the communication terminal extracted by the extraction unit, the distribution period, and at least one of the identification information of the right holder and the identification information of the advertisement distributed by the right holder The attached distribution reservation information may be generated. The start of the distribution period may be after the time when the bid condition acquisition unit acquires the bid conditions.

  The advertisement distribution apparatus may include an intermediary unit that mediates right transactions. The advertisement distribution device may include an advertisement space information acquisition unit that acquires advertisement space information including identification information of a specific advertisement space. In the above advertisement distribution apparatus, the right holder determination unit may determine a right holder of a right to display an advertisement in a specific advertisement space. In the above advertisement distribution device, the reservation information generation unit specifies at least one of the identification information of the communication terminal extracted by the extraction unit, the distribution period, the identification information of the right holder and the identification information of the advertisement distributed by the right holder, The distribution reservation information associated with the identification information of the advertising space may be generated. The bid condition may include a content condition indicating a condition of content for which the advertisement is distributed. The advertising space information may include advertising space attribute information indicating attributes of a specific advertising space. The advertisement distribution device may further include an advertisement space extraction unit that extracts an advertisement space that matches the content condition as a specific advertisement space based on the advertisement space attribute information.

  The advertisement distribution device described above includes at least one of the distribution period, the identification information of the right holder and the identification information of the advertisement distributed by the right holder, which is associated with the identification information of the communication terminal extracted by the extraction unit in the distribution reservation information. A reservation information transmission unit that transmits to the communication terminal extracted by the extraction unit may be provided. Said advertisement delivery apparatus may be provided with the reservation information receiving part which receives the information transmitted by the reservation information transmission part. Said advertisement delivery apparatus may be provided with the content information acquisition part which accesses specific content and acquires the content information containing the information regarding the advertising space of specific content. In the above advertisement distribution device, the information related to the advertising space of the specific content indicates that the advertisement can be distributed to the advertising space of the specific content, and when the access time is included in the distribution period, An advertisement determination unit that determines to display an advertisement distributed by the right holder associated with the distribution period in the reservation information may be provided in the advertisement frame.

  The above advertisement distribution apparatus includes an identification request for identification information of an advertisement to be distributed to an advertisement space of a specific content, including identification information of a communication terminal that has accessed the specific content and identification information of an advertisement space of the specific content. You may provide the advertisement request acquisition part which acquires a request. The above advertisement distribution apparatus responds to an advertisement request when the time of access is included in the distribution period and the identification information of the communication terminal included in the advertisement request is associated with the distribution period in the distribution reservation information. An advertisement request response unit that transmits at least one of right holder identification information and advertisement identification information included in the distribution reservation information may be provided.

  Said advertisement delivery apparatus may be provided with the terminal identification information acquisition part which acquires the identification information of the communication terminal which accessed the specific content. The advertisement distribution device described above has a specific time when the time of access is included in the distribution period, and the identification information of the communication terminal acquired by the terminal identification information acquisition unit is associated with the distribution period in the distribution reservation information. You may provide the advertisement determination part which determines displaying the advertisement which a right delivers to the advertising space of a content.

  In the second aspect of the present invention, there is provided a program for causing a computer to function as the above advertisement distribution apparatus. A computer-readable recording medium that records a program for causing a computer to function as the above-described advertisement distribution device may be provided.

  In a third aspect of the present invention, an advertisement distribution method is provided. The advertisement distribution method may include a distribution condition acquisition step of acquiring a distribution destination condition indicating a condition of a communication terminal to which the advertisement is distributed and a distribution period indicating a period in which the advertisement is distributed. The advertisement distribution method includes an extraction step of extracting a communication terminal that matches a distribution destination condition based on at least one of attribute information indicating an attribute associated with a communication terminal and position information indicating a position of the communication terminal. You may have. The advertisement distribution method may include a reservation information generation stage that generates distribution reservation information in which the identification information of the communication terminal extracted in the extraction stage is associated with the distribution period.

  It should be noted that the above summary of the invention does not enumerate all the necessary features of the present invention. In addition, a sub-combination of these feature groups can also be an invention.

An example of information providing system 100 is shown roughly. An example of data table 200 is shown roughly. An example of data table 300 is shown roughly. An example of data table 400 is shown roughly. An example of control part 122 is shown roughly. An example of terminal information generation part 520 is shown roughly. An example of statistical processing module 632 is shown roughly. An example of the terminal position determination module 634 is shown schematically. An example of the adjustment method of a classification standard is shown roughly. 1 schematically shows an example of an information providing system 1000. An example of integrated server 1022 is shown roughly. An example of correspondence generation part 1130 is shown roughly. An example of the process in the correspondence generation unit 1130 is schematically shown. An example of data table 1400 is shown roughly. An example of processing in the information providing system 1000 is schematically shown. An example of processing in the information providing system 1000 is schematically shown. An example of statistical information calculation part 710 is shown roughly. An example of the process in the statistical information calculation part 710 is shown schematically. An example of the terminal list 1810 is shown schematically. An example of movement history 1830 is shown roughly. An example of advertising distribution system 2100 is shown roughly. An example of SSP server 1500 is shown roughly. An example of processing in advertising distribution system 2100 is shown roughly. An example of processing in advertising distribution system 2100 is shown roughly. An example of processing in advertising distribution system 2100 is shown roughly. An example of processing in advertising distribution system 2100 is shown roughly. An example of processing in advertising distribution system 2100 is shown roughly.

  Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention. In the drawings, the same or similar parts are denoted by the same reference numerals, and redundant description may be omitted.

  FIG. 1 schematically shows an example of an information providing system 100. In the present embodiment, the information providing system 100 includes an access point 102, an access point 104, a base station 106, a location providing server 120, and an information distribution server 140. The location providing server 120 includes a control unit 122, a terminal information storage unit 124, and a relay device information storage unit 126. The information distribution server 140 includes a distribution unit 142 and a distribution information storage unit 144.

  In the present embodiment, the wireless terminal 22 is an OA (Office Automation) device having a wireless LAN function that exists in the store 12, and the wireless terminal 24 is a mobile terminal of a customer who has visited the store 12. The information providing system 100 will be described as follows. Similarly, in the present embodiment, the wireless terminal 42 is a mobile terminal of a clerk of the store 14, and the wireless terminal 44 is a mobile terminal of a customer who has visited the store 14. Further, the wireless terminal 62 and the wireless terminal 64 are portable terminals of users who are traveling along the sidewalk 16.

  The communication line 10 transmits information between the access point 102, the access point 104, and the base station 106, and at least one of the position providing server 120 and the information distribution server 140. The communication line 10 may be a wired communication transmission line, a wireless communication transmission line, or a combination thereof. The communication line 10 may be the Internet, a dedicated line, a wireless communication network, or a combination thereof. The communication method in the wireless communication network may be a mobile communication method such as 3G method, LTE method, 4G method, wireless LAN method such as WiFi (registered trademark), wireless MAN such as WiMAX (registered trademark). A wireless data communication system such as a wireless LAN system or a wireless WAN system may be used.

  Each of the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, the wireless terminal 44, the wireless terminal 62, and the wireless terminal 64 is connected to the communication line via the access point 102, the access point 104 or the base station 106, and the communication line 10. 10 sends and receives information to and from the device connected to 10. Each of the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, the wireless terminal 44, the wireless terminal 62, and the wireless terminal 64 may support a plurality of communication methods. For example, it supports both mobile communication systems such as 3G system, LTE system and 4G system, and wireless communication systems such as wireless LAN system and wireless MAN system.

  Each of the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, the wireless terminal 44, the wireless terminal 62, and the wireless terminal 64 has software or a program that defines the operation of each unit in an information processing apparatus having a general configuration. It may be realized by starting. As the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, the wireless terminal 44, the wireless terminal 62, and the wireless terminal 64, a personal computer, a mobile phone, and a mobile terminal (PDA, tablet, notebook computer or A laptop computer etc. can be illustrated.) Etc. can be illustrated.

  The store 12 and the store 14 may be an example of a local area having a predetermined range. Each of the access point 102, the access point 104, and the base station 106 may be an example of one or more relay apparatuses. The relay device may be an example of a request acquisition device. The location providing server 120 may be an example of a location providing device. The control unit 122 may be an example of a position providing device, an information generation device, or an information classification device. The information distribution server 140 and the distribution unit 142 may be an example of an information distribution device.

  The outline of the operation of the information providing system 100 is as follows. The location providing server 120 is a wireless terminal that exists in the communication area of each relay apparatus from one or more relay apparatuses including the access point 102, the access point 104, and the base station 106, or a wireless that exists in the communication area of each relay apparatus. Information on the terminal (sometimes referred to as log information. The log information may be an example of movement history information) is acquired.

  Based on the acquired log information, the position providing server 120 identifies each position information of the plurality of wireless terminals (sometimes referred to as terminal position information) and attributes of each user of the plurality of wireless terminals. At least one of them is generated. The location providing server 120 stores terminal identification information and at least one of terminal location information and terminal attribute information in association with each other. In response to a request from the information distribution server 140, the location providing server 120 extracts the requested information from the stored information. The location providing server 120 transmits the extracted information to the information distribution server 140.

  The information regarding the wireless terminal may be information included in a signal received from the wireless terminal before the relay apparatus completes at least one of the authentication process and the association process of the wireless terminal. Examples of the signal include a probe request in wireless LAN communication and a location registration request in mobile communication. It may be terminal identification information that uniquely identifies each of the plurality of wireless terminals. Examples of the terminal identification information include a MAC address of a wireless terminal included in the probe request, an ID unique to the mobile terminal included in the location registration request, and the like.

  The information distribution server 140 distributes information to one or more wireless terminals via one or more relay apparatuses including the access point 102, the access point 104, and the base station 106 and the communication line 10. In one embodiment, the information distribution server 140 acquires at least one of terminal position information and terminal attribute information from the position providing server 120 and distributes information corresponding to each wireless terminal that receives the information. In another embodiment, the information distribution server 140 acquires terminal identification information of a wireless terminal that matches an attribute of information to be distributed (may be referred to as a distribution condition) from the location providing server 120, and the information The information is distributed to the wireless terminal corresponding to the.

  Next, taking as an example a case where the location providing server 120 generates at least one of terminal location information and terminal attribute information of each of a plurality of wireless terminals using information included in the probe request, each unit of the information providing system 100 Will be described in detail. When the wireless LAN function of the wireless terminal is functioning effectively, the wireless terminal transmits a probe request. A wireless LAN access point can receive a probe request even before authentication and association are performed between the access point and the wireless terminal. Therefore, the information providing system 100 analyzes at least one of the terminal position information and the terminal attribute information by analyzing the probe request received at the access point even when the position information cannot be acquired from the wireless terminal. Can be generated.

  The probe request includes the MAC address of the wireless terminal. For this reason, the information providing system 100 can distribute information corresponding to the wireless terminal even when the position information cannot be acquired from the wireless terminal. As a case where the information providing system 100 cannot acquire the position information from the wireless terminal, when the authentication phase is not performed between the wireless terminal and the access point, the wireless terminal is set to the outside according to the setting of the wireless terminal. The case where no is transmitted can be illustrated.

  It is difficult to identify the user of the wireless terminal from the MAC address of the wireless terminal. Therefore, the information providing system 100 can specify the attribute of the user of the wireless terminal while using the information included in the probe request while suppressing the specification of the user of the wireless terminal. it can.

  In this embodiment, a case will be described in which the information providing system 100 generates at least one of terminal location information and terminal attribute information using a probe request in the wireless LAN system. However, the information providing system 100 is not limited to this embodiment. The information providing system 100 may generate at least one of terminal location information and terminal attribute information using a location registration request in the mobile communication system. The information providing system 100 can estimate the attribute of each user of a plurality of wireless terminals more clearly by using the information included in the location registration request.

  Each unit of the information providing system 100 may be realized by hardware, may be realized by software, or may be realized by a combination of hardware and software. Further, the computer may function as at least a part of the information providing system 100 by executing the program. The program may be stored in a computer-readable medium such as a CD-ROM, DVD-ROM, memory, or hard disk, or may be stored in a storage device connected to a network. The program may be installed in a computer constituting at least part of the information providing system 100 from a computer-readable medium or a storage device connected to a network.

  A program that causes a computer to function as at least a part of the information providing system 100 may include a module that defines the operation of each unit of the information providing system 100. These programs or modules work on a processor, a communication interface, a GPS information acquisition device, and the like to cause the computer to function as each part of the information providing system 100, or to cause the computer to execute an information processing method in the information providing system 100.

  Information processing described in these programs functions as a specific means in which software and various hardware resources of the information providing system 100 cooperate by being read by a computer. And the information provision system 100 according to the intended purpose can be constructed | assembled by implement | achieving the calculation or processing of the information according to the intended purpose of the computer in this embodiment by these specific means.

  The access point 102 and the access point 104 relay communication between each of the plurality of wireless terminals and the communication line 10 by the wireless LAN method. The access point 102 is arranged in the store 12. The access point 102 receives the probe request transmitted by the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, and the wireless terminal 62. The access point 104 is disposed in the store 14. The access point 104 receives the probe request transmitted by the wireless terminal 42, the wireless terminal 44, and the wireless terminal 64.

  Even when the access point 102 and the access point 104 do not transmit a probe response to the probe request or when the authentication phase is not executed, the access point 102 and the access point 104 may transmit the information included in the probe request to the location providing server 120. The access point 102 and the access point 104 may transmit information included in the probe request to the position providing server 120 in response to a request from the position providing server 120, and are included in the probe request at a predetermined timing. Information may be transmitted to the location providing server 120.

  The base station 106 relays communication between each of the plurality of wireless terminals and the communication line 10 by the mobile communication method. The base station 106 receives the location registration request transmitted by the wireless terminal that exists within the communication range. In response to a request from the location providing server 120, the base station 106 may transmit the information included in the location registration request to the location providing server 120, and the information included in the location registration request at a predetermined timing. You may transmit to the position provision server 120. FIG.

  The location providing server 120 acquires information included in a plurality of probe requests received at the access point 102 and the access point 104 from the access point 102 and the access point 104 via the communication line 10. The position providing server 120 generates at least one of terminal position information and terminal attribute information of one or more wireless terminals using information included in the plurality of probe requests. The location providing server 120 provides at least one of terminal location information and terminal attribute information of one or more wireless terminals to the information distribution server 140 via the communication line 10.

  The control unit 122 controls the location providing server 120. The control unit 122 processes the log information acquired from the access point 102 and the access point 104, and generates at least one of terminal location information and terminal attribute information. The control unit 122 processes information stored in the terminal information storage unit 124 and the relay device information storage unit 126 in response to a request from the information distribution server 140.

  The terminal information storage unit 124 may store the terminal identification information of each of the plurality of wireless terminals in association with at least one of the terminal position information and the terminal attribute information of each of the plurality of wireless terminals. The relay device information storage unit 126 may store the relay device identification information for identifying each of the one or more relay devices in association with at least one of the position information and the attribute information of each of the one or more relay devices.

  At least one of the terminal information storage unit 124 and the relay device information storage unit 126 includes the terminal identification information of one or more wireless terminals that transmitted each of the plurality of probe requests received by each of the one or more relay devices, and the relay Log information associated with the relay device identification information of the device may be stored. The log information includes terminal identification information for identifying a wireless terminal that has transmitted each of a plurality of probe requests received at one or more relay apparatuses, information on the radio field intensity of each of the plurality of probe requests, and each of the plurality of probe requests. The information about the time when the signal is received and at least one piece of information selected from the group consisting of relay device identification information of one or more relay devices may be information associated with each of a plurality of probe requests. .

  The information regarding the time when each of the plurality of probe requests is received may be an example of terminal time information. Examples of the information related to the time when each of the plurality of probe requests is received include information related to the reception date and time or the reception time of each of the plurality of probe requests.

  The distribution unit 142 of the information distribution server 140 distributes information to one or more wireless terminals via the communication line 10. The distribution unit 142 may execute competitive bidding processing for information distribution frames such as advertisement frames. The distribution unit 142 may execute a PUSH type information distribution process, or may execute a PULL type information distribution process. The information distributed by the distribution unit 142 may be distributed to each of the one or more wireless terminals via an access point with which communication has been established with each of the one or more wireless terminals. And may be distributed to each of the one or more wireless terminals.

  The distribution unit 142 requests the location providing server 120 to provide information regarding wireless terminals that meet a specific condition. For example, the distribution unit 142 requests provision of terminal location information of a wireless terminal that matches a specific condition. The distribution unit 142 may request provision of terminal attribute information of a wireless terminal that matches a specific condition, may request provision of terminal identification information of a wireless terminal that matches the specific condition, It may be requested to provide the number of wireless terminals that match the above. The distribution unit 142 acquires information regarding one or more wireless terminals from the location providing server 120.

  For example, the distribution unit 142 provides the location providing server 120 with the terminal attribute information of the wireless terminal that has transmitted the probe request received at the access point 102 during the period from one hour before the current time to the current time. To request. The distribution unit 142 determines that the wireless terminal 22 is an OA device existing in the store 12 based on the terminal attribute information acquired from the location providing server 120. Similarly, the distribution unit 142 has a high possibility that the wireless terminal 24 is a mobile terminal of a customer that was present in the store 12 during the period, and the wireless terminal 62 and the wireless terminal 64 are stored in the store 12 during the period. It is determined that there is a high possibility that the mobile terminal is a user who has traveled outside.

  The distribution unit 142 may determine information to be distributed from the information stored in the distribution information storage unit 144 based on the information acquired from the position providing server 120. For example, the distribution unit 142 distributes information to the wireless terminal 24, the wireless terminal 62, and the wireless terminal 64 without distributing information to the wireless terminal 22. The distribution unit 142 may distribute information with different contents between the wireless terminal 24, the wireless terminal 62, and the wireless terminal 64.

  In another embodiment, the distribution unit 142 receives information regarding the number of mobile terminals of users currently traveling outside the store 12 from the location providing server 120. The distribution unit 142 acquires the terminal identification information of the wireless terminal that has transmitted the probe request received at the specific access point during the period from 5 minutes before the current time to the current time from the location providing server 120. The distribution unit 142 may acquire terminal position information at the current time of the wireless terminal. The specific access point may be an access point whose distance to the store 12 is smaller than a predetermined value. The distribution unit 142 distributes information corresponding to the number of mobile terminals of users who are traveling outside the store 12 to the wireless terminal identified by the terminal identification information acquired from the position providing server 120.

  The wireless terminal 24 may receive information from the distribution unit 142 via the base station 106. When communication is established between the wireless terminal 24 and the access point 102, the wireless terminal 24 may receive information from the distribution unit 142 via the access point 102. Note that the wireless terminal 24 may receive information from the distribution unit 142 via the base station 106 even when communication is established between the wireless terminal 24 and the access point 102.

  FIG. 2 schematically shows an example of a data table 200 that stores information related to the relay apparatus. The data table 200 may include a relay device identification symbol 210, relay device position information 220, and relay device attribute information 230. The relay device identification symbol 210 is not particularly limited as long as it can uniquely identify each of the one or more relay devices. The identification symbol 210 may be an example of identification information of the relay device. The identification information of the relay device may be an example of identification information of the request acquisition device.

  The position information 220 of the relay device may include information 222 regarding the latitude and longitude of the installation location of the relay device and information 224 regarding the address of the installation location. Since the data table 200 includes information 224 related to the address of the installation location of the relay device, the location providing server 120 can also obtain location information of the wireless terminal even in a location where GPS information such as the inside of a building or an underground shopping street cannot be obtained. Can be provided.

  The relay device attribute information 230 is not particularly limited as long as it is information indicating the attribute of the installation location of the relay device. The relay device attribute information 230 includes information 232 regarding the industry of the installation location of the relay device, information 234 regarding the customer base of the installation location, information 236 regarding the price range of the installation location, and an image recalled in relation to the installation location. Information 238 and the like may be included.

  FIG. 3 schematically shows an example of a data table 300 that stores log information. The data table 300 includes an identification symbol 210 of the relay device, a MAC address 320 of the wireless terminal included in the probe request, information 330 regarding the reception date and time indicating the date and time when the probe request was received, and information 340 regarding the radio wave intensity of the probe request. And a terminal position determination result 350 indicating whether or not the wireless terminal exists within a local area such as the store 12 or the store 14. The MAC address 320 of the wireless terminal may be an example of terminal identification information. Instead of the information 330 regarding the reception date and time, information regarding the reception time may be used.

  FIG. 4 schematically shows an example of a data table 400 that stores information on wireless terminals. The data table 400 includes the MAC address 320 of the wireless terminal, the current terminal location information 420, the identification symbol 430 of the relay device that has received the probe request of the wireless terminal at the most recent date and time, and the terminal attribute information 440. Good.

  The current terminal position information 420 may include information 422 regarding the latitude and longitude of the installation location of the relay apparatus that has received the probe request of the wireless terminal at the most recent date and time, and information 424 regarding the address of the installation location. If there are multiple relay devices that have received a probe request from a specific wireless terminal at the same time, the received probe request has the highest radio field strength as the relay device that has received the probe request from the wireless terminal at the most recent date and time. A strong relay device may be selected.

  FIG. 5 schematically shows an example of the control unit 122. An operation in which the control unit 122 processes information stored in the terminal information storage unit 124 and the relay device information storage unit 126 in response to a request from the information distribution server 140 will be described with reference to FIG. In the present embodiment, the control unit 122 includes a log information acquisition unit 510, a terminal information generation unit 520, a terminal information extraction unit 530, a relay device information extraction unit 540, a request reception unit 550, and a terminal information provision unit 560. With. Each unit of the control unit 122 may transmit and receive information to and from each other.

  The log information acquisition unit 510 acquires at least a part of the log information held by each of the one or more relay devices from each of the one or more relay devices. The log information acquisition unit 510 includes terminal identification information for identifying each of the plurality of wireless terminals that transmitted each of the plurality of probe requests received by the one or more relay apparatuses, information on the radio field intensity of each of the plurality of probe requests, Information associated with at least two pieces of information selected from the group consisting of information related to the reception date and time of each of the plurality of probe requests and relay device identification information for identifying each of the one or more relay devices, You may acquire from each of one or more relay apparatuses. The log information acquisition unit 510 may acquire only log information related to probe requests received during a specific period.

  The log information acquisition unit 510 transmits at least part of the acquired log information to the terminal information generation unit 520. The log information acquisition unit 510 includes terminal identification information for identifying each of the plurality of wireless terminals that transmitted each of the plurality of probe requests received by the one or more relay apparatuses, information on the radio field intensity of each of the plurality of probe requests, Information associated with at least two pieces of information selected from the group consisting of information related to the reception date and time of each of the plurality of probe requests and relay device identification information for identifying each of the one or more relay devices, You may transmit to the terminal information generation part 520. FIG. The log information acquisition unit 510 may transmit only the log information related to the probe request received during a specific period to the terminal information generation unit 520.

  The terminal information generation unit 520 generates at least one of terminal location information and terminal attribute information based on the log information received from the log information acquisition unit 510 and the information stored in the relay device information storage unit 126. The terminal information generation unit 520 stores at least one of the generated terminal location information and terminal attribute information in the terminal information storage unit 124. Thereby, the terminal location information and terminal attribute information stored in the terminal information storage unit 124 can be updated.

  For example, the terminal information generation unit 520 generates at least one of terminal position information and terminal attribute information according to the following procedure. First, the terminal information generation unit 520 transmits an extraction condition indicating information to be extracted from the relay device information storage unit 126 to the relay device information extraction unit 540. The terminal information generation unit 520 receives information that matches the extraction condition from the relay device information extraction unit 540. The terminal information generation unit 520 generates at least one of terminal location information and terminal attribute information based on the information acquired from the relay device information extraction unit 540. Details of the terminal information generation unit 520 will be described later.

  The terminal information extraction unit 530 receives an extraction condition indicating information to be extracted from the information stored in the terminal information storage unit 124, and outputs information that matches the extraction condition with reference to the terminal information storage unit 124 To do. For example, the terminal information extraction unit 530 receives the extraction condition from the request reception unit 550 and outputs information that matches the extraction condition to the terminal information provision unit 560.

  In one embodiment, the terminal information extraction unit 530 receives from the request reception unit 550 the MAC address of the wireless terminal from which at least one of terminal location information and terminal attribute information is to be extracted. For example, the terminal information extraction unit 530 refers to the data table 400 using the MAC address 320 of the wireless terminal as a key. The terminal information extraction unit 530 extracts at least one of the terminal location information 420 and the terminal attribute information 440 associated with the MAC address 320 of the wireless terminal that matches the MAC address of the wireless terminal received from the request reception unit 550.

  In another embodiment, the terminal information extraction unit 530 receives the distribution conditions received by the request reception unit 550 from the information distribution server 140 from the request reception unit 550. The distribution condition may include a condition regarding at least one of the terminal position information and the terminal attribute information. For example, the terminal information extraction unit 530 refers to the data table 400 using at least one of the terminal position information 420 and the terminal attribute information 440 as a key. The terminal information extraction unit 530 extracts the MAC address 320 of the wireless terminal that matches the distribution condition.

  In yet another embodiment, the terminal information extraction unit 530 receives from the request reception unit 550 an extraction condition indicating that the MAC address of the wireless terminal of the user traveling on the sidewalk 16 outside the store 12 should be extracted. To do. In this case, the terminal information extraction unit 530, for example, among the wireless terminals (that is, the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, and the wireless terminal 62) that transmitted the probe request received at the access point 102, the store 12 The wireless terminals existing outside are extracted.

  Specifically, the terminal information extraction unit 530 refers to the data table 300 using, for example, the relay device identification symbol 210 and the terminal position determination result 350 as keys. Next, the terminal information extraction unit 530 stores the log information in which the identification code of the access point 102 is entered in the identification code 210 of the relay device and “out of area” is entered in the terminal location determination result 350. Extract. The terminal information extraction unit 530 outputs the MAC address 320 of the wireless terminal associated with the extracted log information as an extraction result.

  The terminal information extraction unit 530 may further generate an extraction result by referring to log information regarding an access point whose distance from the access point 102 is smaller than a predetermined value. For example, the terminal information extraction unit 530 refers to not only log information related to the access point 102 but also log information related to the access point 104. The terminal information extraction unit 530 refers to the log information regarding the access point 104 and determines that the wireless terminal 42 is a wireless terminal existing in the store 14. Therefore, the terminal information extraction unit 530 deletes the terminal identification number of the wireless terminal 42 from the output result. Thereby, the precision of an extraction result can be improved.

  The relay device information extraction unit 540 receives an extraction condition indicating information to be extracted from the relay device information storage unit 126, refers to the relay device information storage unit 126, and outputs information that matches the extraction condition. The relay device information extraction unit 540 receives the extraction condition from the terminal information generation unit 520 and outputs information that matches the extraction condition to the terminal information generation unit 520. For example, the relay device information extraction unit 540 receives the relay device identification information included in the log information acquired by the log information acquisition unit 510 from the terminal information generation unit 520, and identifies the relay device identified by the received relay device identification information. The position information is output to the terminal information generation unit 520.

  The request receiving unit 550 receives a request from the information distribution server 140. In one embodiment, the request receiving unit 550 receives from the information distribution server 140 terminal identification information of one or more wireless terminals and a first request for requesting position information of one or more wireless terminals. In another embodiment, the request reception unit 550 receives a distribution condition indicating a condition of a wireless terminal that receives information distributed by the information distribution server 140 from the information distribution server 140, and terminal identification information of the wireless terminal that matches the distribution condition. And a second request requesting.

  The request reception unit 550 interprets the request from the information distribution server 140 and generates the extraction condition of the terminal information extraction unit 530. For example, the request receiving unit 550 interprets a request from the information distribution server 140 and acquires a distribution condition. The request receiving unit 550 generates the extraction condition by interpreting the distribution condition. For example, the terminal identification information associated with the terminal attribute information that matches the attribute of the distribution information by comparing the attribute of the distribution information included in the distribution condition with the terminal attribute information stored in the terminal information storage unit 124. Generate an extraction condition to output. The request reception unit 550 transmits the generated extraction condition to the terminal information extraction unit 530.

  The terminal information providing unit 560 receives information extracted by the terminal information extracting unit 530 in response to a request from the information distribution server 140 from the terminal information extracting unit 530. The terminal information providing unit 560 provides the information received from the terminal information extracting unit 530 to the information distribution server 140.

  In one embodiment, the terminal information providing unit 560 provides at least one of terminal location information and terminal attribute information in response to a request from the information distribution server 140. The terminal information providing unit 560 may provide the information distribution server 140 with at least one of the terminal position information and the terminal attribute information and the terminal identification information in association with each other.

  In another embodiment, the terminal information providing unit 560 may provide the information distribution server 140 with terminal identification information of a wireless terminal that matches the distribution condition received from the information distribution server 140. In yet another embodiment, the number of terminal identification information of the wireless terminal extracted by the terminal information extraction unit 530 may be calculated and provided to the information distribution server 140.

  FIG. 6 schematically illustrates an example of the terminal information generation unit 520. An operation in which the control unit 122 processes log information acquired from the access point 102 and the access point 104 to generate at least one of terminal location information and terminal attribute information will be described with reference to FIG.

  In the present embodiment, the terminal information generation unit 520 includes a terminal position information generation unit 610, an identical user determination unit 620, and a terminal attribute information generation unit 630. The terminal attribute information generation unit 630 includes a statistical processing module 632 and a terminal position determination module 634. The statistical processing module 632 and the relay device information extraction unit 540 may constitute a statistical processing unit.

  The terminal location information generation unit 610 receives from the log information acquisition unit 510 one or more pieces of log information in which the terminal identification information of the wireless terminal is associated with the relay device identification information. The terminal location information generation unit 610 generates terminal location information of a plurality of wireless terminals based on the received log information and information stored in the relay device information storage unit 126.

  For example, the terminal location information generation unit 610 transmits an extraction condition for extracting the location information 220 associated with the relay device identification symbol 210 included in the log information to the relay device information extraction unit 540. The relay device information extraction unit 540 refers to the relay device information storage unit 126 using the relay device identification symbol 210 as a key, and extracts the relay device position information 220 identified by the relay device identification information included in the log information. . The terminal location information generation unit 610 acquires the extracted location information 220 of the relay device from the relay device information extraction unit 540.

  For each piece of log information received from the log information acquisition unit 510, the terminal location information generation unit 610 uses the relay device identification symbol 210 as a key, the MAC address 320 of the wireless terminal included in the log information, and the relay device information extraction unit The terminal position information is generated by associating with the position information 220 of the relay apparatus acquired from 540. The terminal location information generation unit 610 stores the generated terminal location information in the terminal information storage unit 124.

  Whether the same user determination unit 620 refers to the information stored in the terminal information storage unit 124, and among the plurality of wireless terminals, the correlation between the terminal attribute information of two or more wireless terminals is greater than a predetermined value. Judge whether or not. If the same user determination unit 620 determines that the correlation between the terminal attribute information of two or more wireless terminals is greater than a predetermined value, the same user determination unit 620 determines that the two or more wireless terminals are possessed by the same user. .

  For example, the same user determination unit 620 analyzes the correlation of terminal position information of two or more wireless terminals over time (may be referred to as a movement history), and the correlation of movement histories of two or more wireless terminals is determined in advance. When it is determined that the value is larger than the predetermined value, it is determined that two or more wireless terminals are possessed by the same user. The same user determination unit 620 may store the determination result in the terminal information storage unit 124 in association with the terminal identification information.

  The same user determination unit 620 may periodically analyze the correlation of the terminal attribute information of two or more wireless terminals. Thereby, the same user determination part 620 can detect the change of the owner of a specific radio | wireless terminal.

  The terminal attribute information generation unit 630 includes, from the log information acquisition unit 510, terminal identification information that identifies each of a plurality of wireless terminals that have transmitted each of a plurality of probe requests received by one or more relay apparatuses, and a plurality of probes At least one selected from the group consisting of information on the radio field intensity of each request, information on the reception date and time or reception time of each of the plurality of probe requests, and relay device identification information for identifying each of the one or more relay devices And a plurality of log information associated with each of the plurality of probe requests. The terminal attribute information generation unit 630 generates terminal attribute information that specifies the attributes of the users of the plurality of wireless terminals based on the plurality of log information.

  The terminal attribute information generation unit 630 may generate terminal attribute information based on statistical information regarding at least one of the user position and the attribute of the wireless terminal generated by the statistical processing module 632. Thereby, the attribute of the user of the wireless terminal can be specified based on the movement history of the wireless terminal. The terminal attribute information generation unit 630 may specify the attribute of the user of the wireless terminal by analyzing the movement history of the wireless terminal for each time zone. Examples of time zones include weekday / holiday distinction, morning / day / evening / night / midnight-early morning distinction, and the like.

  For example, the terminal attribute information generation unit 630 uses the log information acquired from the log information acquisition unit 510, and for each of the plurality of wireless terminals, the position information 220 and attributes of the relay device that has received the probe request from the wireless terminal. For at least one of the information 230, the appearance frequency and the appearance probability are calculated. The terminal attribute information generation unit 630 determines the attribute of the user of the wireless terminal based on the calculated appearance frequency or appearance probability.

  For example, the terminal attribute information generation unit 630 determines the position information 220 or the attribute information 230 whose appearance frequency or appearance probability is larger than a predetermined value as the attribute of the user of the wireless terminal. The terminal attribute information generation unit 630 may determine the position information 220 or the attribute information 230 whose appearance frequency or appearance probability is smaller than a predetermined value as the attribute of the user of the wireless terminal.

  The terminal attribute information generation unit 630 may generate terminal attribute information based on the determination result of the terminal position determination module 634. The terminal attribute information generation unit 630 uses the determination result of the terminal position determination module 634 to grasp local areas (stores, schools, workplaces, and the like that are frequently used by wireless terminal users). Can do.

  For example, the terminal attribute information generation unit 630 uses, for each of a plurality of wireless terminals, the log information that the determination result of the terminal position determination module 634 is “in area”, and the relay that has received the probe request from the wireless terminal The appearance frequency or the appearance probability is calculated for at least one of the device position information 220 and the attribute information 230. The terminal attribute information generation unit 630 determines the attribute of the user of the wireless terminal based on the calculated appearance frequency or appearance probability. Thereby, the terminal attribute information generation unit 630 can determine a local area that is frequently used by users of wireless terminals. The terminal attribute information generation unit 630 determines the access point attribute information 230 arranged in the local area frequently used by the wireless terminal user as the attribute of the wireless terminal user.

  The terminal attribute information generation unit 630 uses, for each of the plurality of wireless terminals, the log information that the determination result of the terminal position determination module 634 is “out of area”, and the relay device that has received the probe request from the wireless terminal. The appearance frequency or the appearance probability may be calculated for at least one of the position information 220 and the attribute information 230. Thereby, the terminal attribute information generation unit 630 can determine the commuting route, the commuting route, the affiliation organization, the working time, the residence area, and the like of the user of the wireless terminal. The terminal attribute information generation unit 630 determines information such as a commuting route, a commuting route, a belonging organization, a working time, and a residence area of the wireless terminal user as attributes of the wireless terminal user.

  The statistical processing module 632 refers to the information stored in the relay device information storage unit 126, and determines each of the plurality of wireless terminals based on at least one of terminal identification information and relay device identification information included in the plurality of log information. , Statistical information on at least one of user positions and attributes of a plurality of wireless terminals is generated. Details of the statistical processing module 632 will be described later.

  Based on the terminal identification information, the relay device identification information, and the information on the radio wave intensity, the terminal position determination module 634 allows each of the plurality of wireless terminals that transmitted each of the plurality of probe requests to select one of the plurality of local areas. It is determined whether or not it exists within the range. Details of the terminal position determination module 634 will be described later.

  FIG. 7 schematically shows an example of the statistical processing module 632. In the present embodiment, the statistical processing module 632 includes a statistical information calculation unit 710, a frequent information extraction unit 720, and a statistical information generation unit 730.

  The statistical information calculation unit 710 receives a plurality of log information from the log information acquisition unit 510. The statistical information calculation unit 710 calculates the appearance frequency or the appearance probability of at least one of the terminal position information and the relay device identification information for each of the plurality of wireless terminals. The statistical information calculation unit 710 transmits the calculated appearance frequency or appearance probability to the frequent appearance information extraction unit 720.

  The frequent information extraction unit 720 determines whether the appearance frequency or the appearance probability calculated by the statistical information calculation unit 710 is greater than a predetermined value. The frequent appearance information extraction unit 720 extracts relay device identification information or terminal location information for which it is determined that the appearance frequency or the appearance probability is greater than a predetermined value. The frequent information extraction unit 720 transmits the extraction result to the statistical information generation unit 730.

  The statistical information generation unit 730 transmits the relay device identification information extracted by the frequent information extraction unit 720 to the relay device information extraction unit 540, and is identified by the relay device identification information extracted by the frequent information extraction unit 720. At least one of position information and attribute information of the device is acquired. The statistical information generation unit 730 includes, for each wireless terminal, the appearance frequency or appearance probability of the relay device identification information calculated by the statistical information calculation unit 710, and the position information and attribute information extracted by the relay device information extraction unit 540. By associating with at least one, statistical information regarding at least one of the position and attribute of the user of the wireless terminal is generated.

  According to the present embodiment, information on a place where a user of the wireless terminal is likely to pass or visit during a specific period (for example, weekday morning, noon, night, holiday, etc.) and attributes of the place are obtained. By associating, the attribute of the user of the wireless terminal can be specified. Similarly, the frequency information extracting unit 720 is improved so as to extract the relay device identification information that the appearance frequency or appearance probability is determined to be smaller than a predetermined value, so that the user of the wireless terminal passes or visits The attribute of the user of the wireless terminal may be specified from information on a place where there is a low possibility of doing so.

  In the present embodiment, the statistical processing module 632 uses the frequent information extraction unit 720 to determine whether the appearance frequency or the appearance probability calculated by the statistical information calculation unit 710 is greater than a predetermined value. Explained the case. However, the statistical processing module 632 is not limited to this embodiment. The statistical processing module 632 may determine whether or not the appearance frequency or the appearance probability calculated by the statistical information calculation unit 710 is smaller than a predetermined value.

  FIG. 8 schematically shows an example of the terminal position determination module 634. In the present embodiment, the terminal position determination module 634 includes a continuous log information generation unit 810, a log information classification unit 820, a distribution calculation unit 830, and a classification reference adjustment unit 840. The log information classification unit 820 may be an example of a terminal type unit.

  The continuous log information generation unit 810 extracts temporally continuous log information (sometimes referred to as continuous log information) from a plurality of log information. Thereby, several log information can be handled for every action of the user of a radio | wireless terminal. Specifically, the terminal identification information and the relay device identification information are the same among at least some of the plurality of log information based on the terminal identification information, the relay device identification information, and the information related to the reception date or time. One or more pieces of log information whose reception date / time or reception time is temporally continuous are extracted. The continuous log information generation unit 810 generates one or more continuous log information composed of the extracted one or more log information.

  The log information classification unit 820 classifies at least a part of the plurality of log information into a plurality of groups based on the terminal identification information, the information on the radio wave intensity, the information on the reception date / time or the reception time, and a predetermined classification standard. To do. The classification method into a plurality of groups is not particularly limited. For example, a radio terminal that exists in the local area and a radio that exists outside the local area due to the strength of the radio wave intensity requested by the probe. It is conceivable to classify the terminal into two types. The classification result by the log information classification unit 820 may be an example of a user attribute.

  Other classification methods include radio terminals that exist within the local area and radios that exist outside the local area based on the strength of the radio wave intensity required by the probe and the duration of the radio wave intensity. It is possible to classify into two groups with the terminal. By taking into account the duration of the state in which the radio field strength is high, it is possible to suppress an error in judgment due to fluctuations in the radio field intensity.

  For example, the log information classifying unit 820 analyzes each of the one or more pieces of continuous log information, and the time when a probe request having a radio field strength greater than a predetermined radio field strength is continuously received is determined in advance. When it is determined that the time is longer than the time, the log request included in the continuous log information may be transmitted from a wireless terminal that exists within the local area where each of the one or more relay apparatuses is arranged. Into the first group. On the other hand, the log information classifying unit 820 analyzes each of the one or more pieces of continuous log information, and the time during which a probe request having a radio field intensity greater than a predetermined radio field intensity is continuously received is determined in advance. When it is determined that it is not longer than the time, the log information included in the continuous log information is classified into a second group related to a probe request that may be transmitted from a wireless terminal that exists outside the range of the local area.

  The log information classification unit 820, for example, the ratio of the number of log information whose radio wave intensity is larger than a predetermined radio wave intensity among the log information included in the continuous log information with respect to the number of log information included in the continuous log information However, if it is determined that the probe request is greater than the predetermined value, it may be determined that a probe request having a radio field strength greater than the predetermined radio field strength has been continuously received. Thereby, the erroneous detection by the fluctuation | variation of radio field intensity can be suppressed.

  An example of a method for classifying log information into two will be described using a specific example. For a specific day, the access point 102 receives a probe request with an RSSI of −60 dB or less from the wireless terminal 22 in the period from 08:00 to 22:00, and the RSSI from the wireless terminal 24 is −60 dB or less. Probe requests are received in a period from 12:15 to 12:55 and a period from 17:35 to 17:37 minutes, and a probe request from the wireless terminal 62 with an RSSI of −60 dB or less is received from 12:05 to 12 Suppose that it is received in the period: 07, the period 12:50 to 12:52, and the period 18:05 to 18:07.

  The log information classification unit 820 extracts log information corresponding to a probe request received continuously for 10 minutes or more, for example, as a probe request that may be transmitted from a wireless terminal existing in the local area. As a result, the probe request from the wireless terminal 22 received in the period from 08:00 to 22:00 and the probe request received from the wireless terminal 24 in the period from 12:15 to 12:55 are extracted. The log information classification unit 820 classifies log information corresponding to the two extracted probe requests into the first group. On the other hand, the log information classification unit 820 classifies other log information into the second group.

  As another classification method, classification into three or more groups may be performed based on the strength of the radio wave intensity requested by the probe and the duration of the radio wave intensity being strong. For example, the log information classifying unit 820 includes, for each of the plurality of wireless terminals, the time that has existed in each range of the plurality of local areas based on the information regarding the reception date and time or the reception time and the determination result of the terminal position determination module 634. And a plurality of wireless terminals are classified according to the time within each range of the plurality of local areas.

  Taking the case where the probe request received at the access point 102 is classified as an example, the radio wave intensity of the probe request is strong, and a long time (12 hours or more, a time longer than the business hours of the store, etc. can be exemplified. .), The wireless terminal that has transmitted the probe request is likely to be an OA device or the like existing in the store 12. When the radio wave intensity of the probe request is strong and has been received for several hours, the wireless terminal that has transmitted the probe request is likely to be an employee of the store 12 or the like. These data become noise when focusing on the customer's behavior history.

  On the other hand, when the radio wave intensity of the probe request is relatively strong and has been received for several minutes to several hours, the wireless terminal that has transmitted the probe request is likely to be a wireless terminal of a store visitor. If the probe request from the wireless terminal is relatively weak, or if the probe request from the wireless terminal is relatively strong, but received only for a few seconds to a few minutes, the probe request is transmitted. The wireless terminal is likely to be a wireless terminal of a passerby who has passed outside the store.

  In this way, one or more continuous log information is classified into three or more groups using one or more thresholds relating to the strength of the radio wave strength of the probe request and one or more thresholds relating to the duration of the radio wave strength being strong. May be. Thereby, log information that becomes noise when log information is processed can be removed in advance.

  Based on the information on the radio field intensity and the relay apparatus identification information, the distribution calculation unit 830 determines the radio field intensity of the probe request received at each of the one or more relay apparatuses for each of the one or more relay apparatuses. A probability distribution or a normalized frequency distribution with as a variable is calculated.

  The classification reference adjustment unit 840 adjusts the classification reference based on the probability distribution or the normalized frequency distribution of at least two groups of the plurality of groups. The classification reference adjustment unit 840 adjusts the value of the radio field strength that is predetermined as the classification reference so that the error of the classification result by the log information classification unit 820 matches the predetermined condition.

  For example, when adjusting the classification criteria based on the probability distribution of two groups or the normalized frequency distribution, data that should originally be included in the first group is not included in the first group (ie, The probability that an error of being included in the second group is smaller than the first threshold and data that should originally be included in the second group is not included in the second group (that is, The radio field intensity values for classifying the two groups are adjusted so that the probability of occurrence of an error of “contained in the first group” is smaller than the second threshold. The first threshold value and the second threshold value may be the same value or different values. The classification reference adjustment unit 840 may repeat the adjustment of the classification reference a plurality of times. Thereby, a classification standard can be calculated with high accuracy.

  FIG. 9 schematically shows an example of a method for adjusting classification criteria. In FIG. 9, the vertical axis indicates the received signal strength (RSSI: Received Signal Strength Indicator) of the probe request. The horizontal axis represents the normalized frequency (sometimes referred to as frequency). The solid line shows a normalized frequency distribution 910 generated using data when a probe request with an RSSI of −60 dB or less is observed for about 30 minutes or more at the access point 102. The dotted line shows a normalized frequency distribution 920 generated using data other than data when a probe request with an RSSI of −60 dB or less is observed for about 30 minutes or more at the access point 102.

  The frequency distribution 910 is considered to indicate the RSSI distribution of the probe request from the wireless terminal of the user who did not visit the store 12. The frequency distribution 920 is considered to indicate the RSSI distribution of the probe request from the wireless terminal of the user who has visited the store 12.

  The frequency distribution 910 and the frequency distribution 920 are created under the condition that the RSSI threshold value for classifying probe request data into two is −60 dB. However, referring to FIG. It is found that the possibility that the user has come to the store 12 is very small, and the condition that the RSSI threshold is −60 dB was a very strict condition.

  For example, when the user automatically detects that the user has entered the store 12 and issues a coupon ticket, it is preferable to use very strict conditions. However, when grasping the customer situation of the store 12, it can be seen that data more suitable for the actual situation can be obtained by adjusting the RSSI threshold value for classifying the probe request data into two to about -80 dB.

  As described above, the classification criterion adjustment unit 840 adjusts the classification criterion based on the probability distribution or the normalized frequency distribution of at least two groups of the plurality of groups, so that the classification criterion adjustment unit 840 can appropriately respond to the purpose of the data processing. Results. Since the terminal position determination module 634 includes the classification reference adjustment unit 840, the terminal position determination module 634 can more appropriately determine whether or not the wireless terminal exists within the range of the local area. As a result, the location providing server 120 can provide accurate terminal location information and terminal attribute information.

  FIG. 10 shows an example of the information providing system 1000 together with the communication line 10, the wireless terminal 22, the action history providing server 80, and the client terminal 90. In the present embodiment, the information providing system 1000 includes an information distribution server 140 and an information integration system 1020. The information integration system 1020 includes an access point 102, an access point 104, a base station 106, a location providing server 120, and an integration server 1022. Each of the information providing system 1000, the information integration system 1020, and the integration server 1022 may be an example of at least one of an information collation apparatus and an information processing system.

  The action history providing server 80 stores one or more action history information. The one or more behavior history information may be information regarding the behavior history of at least some of the users of the one or more wireless terminals. Each of the one or more action history information is information in which user identification information for identifying at least a part of users of one or more wireless terminals is associated with information regarding actions performed by the user. It's okay. The information regarding the action performed by the user includes, for example, information indicating a position where the action is performed and information indicating a time when the action is performed.

  The user identification information is preferably data that does not lead to personal identification. The user identification information may be an example of party identification information. Information indicating a position where an action has been taken may be an example of party position information. Information indicating a place where an action has been taken may be an example of party time information.

  The action history information includes party identification information for identifying each of one or more parties involved in a specific action, party position information indicating a position where the specific action was performed, and party time indicating a time when the specific action was performed. There is no particular limitation as long as it is associated with information. Examples of the action history information include a product purchase history and a service use history.

  Examples of product purchase histories or service use histories include credit card use histories, purchase histories based on POS information, entry / exit histories of specific facilities, and service histories that give benefits to registered users. be able to. Examples of services for granting benefits to registered users include a point card service, a point service, a point program, a loyalty program, a mileage service, and a mileage program. A service for granting a privilege to a registered user may be provided by a railway company, an airline company, an expressway operating company, a company, a company group, or the like.

  The credit card usage history includes, for example, information in which a credit card number, a store using a credit card, and a time using a credit card are associated with each other. The use history of the service that gives a privilege to a user who has registered as a member includes, for example, information in which a member ID, a store where a product is purchased or a service is used, and a time when the service is used are associated with each other. The credit card number, member ID, etc. may be further replaced with an anonymized identification symbol.

  As another example of the action history information, a bid request (sometimes referred to as a bid request) in an advertisement bidding service such as an RTB (Real Time Bidding) service can be exemplified. For example, when a user accesses a Web page having an advertising space, a bid request is issued from the SSP (Supply Side Platform) to the DSP (Demand Side Platform) via AdExchange.

  The bid request includes a user ID for identifying a user who is browsing a Web page having an advertisement space. The user ID is, for example, a cookie. There are cases where the bid request includes position information such as latitude and longitude, as in the case where the user is browsing the Web page via a Web browser operating on the mobile terminal. The bid request transmitted from AdExchange to the DSP has a bid deadline of about 100 msec, and the advertising space is bought and sold almost in real time. Therefore, one or more bid requests can be used as action history information by associating and storing the bid request, the time when the bid request is issued or received, or the bid deadline of the bid request.

  Another example of the action history information may be image data or video data to which information on the position and time at which the image or video is taken is given. In the present embodiment, first, a subject feature is extracted from image data or video data using a subject recognition algorithm. The subject can be identified by the extracted feature of the subject. Next, image data or video data can be used as action history information by associating the characteristics of the subject with information about the position and time at which the image or video was taken.

  Another example of the action history information may be information on SNS (Social Networking Service) including position information. Examples of the information on the SNS including the position information include Tweet to which a Geo tag is assigned, Facebook (registered trademark) check-in information, and the like. For example, a Tweet to which a Goe tag is added includes information in which a Twitter (registered trademark) account, location information from which the Tweet is transmitted, and a time at which the Tweet is transmitted are associated with each other.

  The action history providing server 80 may further store user attribute information specifying the attribute of the user identified by the user identification information in association with the user identification information. The action history providing server 80 transmits one or more action history information to the integrated server 1022. The action history providing server 80 may transmit the user attribute information to the integration server 1022 in association with the user identification information.

  The user attribute information may be an attribute obtained based on browser browsing history, Internet search history, Web site access history, online shopping purchase history, and the like. The user attribute information may be an attribute of the user identified by the cookie obtained by analysis using the cookie. By using cookies, it is possible to acquire the attributes of the user identified by the cookies based on browser browsing history, Internet search history, website access history, online shopping purchase history, etc. . Note that by analyzing the association of accounts such as Web mail and SNS with cookies, a plurality of cookies can be identified even if the cookies are changed. Thereby, compared with the case where a plurality of cookies are not identified, a service according to the user's behavior characteristics can be provided.

  The client terminal 90 receives information from the information distribution server 140. For example, the client terminal 90 receives advertisement information from the information distribution server 140 when the user of the client terminal 90 is browsing a website. The client terminal 90 may be an example of a terminal used by the user of the wireless terminal 22.

  The action history providing server 80 and the client terminal 90 may be any device that can send and receive information to and from the information providing system 1000, and may be a personal computer, a mobile phone, a mobile terminal, or the like in which Web browser software is installed. Examples of portable terminals include PDAs, tablets, notebook computers (sometimes referred to as laptop computers), and wearable computers.

  The information providing system 1000 is different from the information providing system 100 mainly in that the information providing system 1000 includes the integrated server 1022 and that the information distribution server 140 provides information using the integrated information. . The information providing system 1000 may have a configuration similar to that of the information providing system 100 except for the above differences. For example, as in the case of the information providing system 100, each unit of the information providing system 1000 may be realized by hardware, may be realized by software, or may be realized by a combination of hardware and software. Good.

  The outline of the operation of the information providing system 100 is as follows. In the present embodiment, the location providing server 120 stores one or more pieces of movement history information. Each of the one or more pieces of movement history information includes terminal identification information, terminal position information of the wireless terminal identified by the terminal identification information, and a terminal indicating the time when the wireless terminal was present at the position indicated by the terminal position information It may be information associated with time information. The location providing server 120 may further store terminal attribute information of the wireless terminal identified by the terminal identification information in association with the terminal identification information. The location providing server 120 transmits one or more pieces of movement history information to the integration server 1022. The location providing server 120 may transmit the terminal attribute information to the integration server 1022 in association with the terminal identification information.

  The movement history information includes terminal identification information, terminal position information indicating a position where the wireless terminal identified by the terminal identification information is present, and a terminal indicating a time when the wireless terminal is present at the position indicated by the terminal position information. If time information is matched, it will not be specifically limited. The data table 300 described with reference to FIG. 3 may be an example of movement history information.

  In the present embodiment, the integrated server 1022 collates one or more action history information provided by the action history providing server 80 with one or more movement history information provided by the position providing server 120, and the user identification information and the terminal The identification information is collated (sometimes referred to as matching). The integrated server 1022 may collate the terminal identification information and the plurality of types of user identification information by collating the movement history information with a plurality of types of behavior history information. For example, the integrated server 1022 collates the movement history information, the credit card usage history, the point service usage history, and the information related to the bid request, thereby obtaining the MAC address, the credit card number, and the point service member. The ID is associated with the cookie.

  The integration server 1022 may associate the user identification information associated with the user identification information with the terminal identification information using the correspondence relationship between the user identification information and the terminal identification information obtained by name identification. Similarly, terminal attribute information associated with terminal identification information and user identification information may be associated, and terminal attribute information and user attribute information may be associated.

  In one embodiment, the integrated server 1022 obtains correspondence information indicating the correspondence between the cookie and the terminal identification information by collating the bid request including the cookie, the position information, and the time information and the movement history information. On the other hand, the integrated server 1022 acquires information in which a cookie and user attribute information of a user identified by the cookie are associated with each other apart from the bid request. The user attribute information may be information obtained by analyzing a cookie. Next, the integrated server 1022 associates the terminal identification information with the user attribute information based on the correspondence relationship indicated by the correspondence relationship information. As described above, the integrated server 1022 can associate the terminal identification information with the user attribute information even when the user attribute information is not included in the bid request.

  In the present embodiment, the information distribution server 140 uses information integrated by the integration server 1022 to determine an information distribution destination, an information distribution cost, a type of information to be distributed, and the like. The distribution unit 142 of the information distribution server 140 transmits to the integration server 1022 an extraction request that requests that information that matches the conditions be extracted and responded. The distribution unit 142 distributes information to at least one of the wireless terminal 22 or the client terminal 90 based on a response from the integrated server 1022.

  According to the information providing system 1000, more meaningful information can be provided to the user. In addition, the advertising information can be distributed at a cost commensurate with the advertising effect. For example, in the RTB, even when the location information is not included in the bid request or the accuracy of the information regarding the area where the advertisement is distributed is low, according to the information providing system 1000, it is included in the bid request. Based on the correspondence relationship between the cookie and the terminal identification information of the wireless terminal, the current position of the wireless terminal identified by the terminal identification information can be acquired. Thereby, the area where the advertisement is distributed can be accurately estimated. The information providing system 1000 can select an advertisement to be distributed based on the user attribute information and the terminal attribute information. As a result, an advertisement more suitable for the user can be distributed.

  Regarding the further effect of the information providing system 1000, by analyzing the movement history information of the wireless terminal 22, the terminal attribute information “passes in front of the store 12 around 17:00 every day” and “the usage frequency of the store 12 is A case where terminal attribute information “low” is obtained will be described as an example. According to the present embodiment, the information providing system 1000 receives a bid request for an advertisement to be displayed on the client terminal 90 via AdExchange. The information providing system 1000 analyzes the received bid request, and if the cookie associated with the terminal identification information of the wireless terminal 22 is included in the bid request, an advertisement related to the store 12 is sent to the client terminal 90. To deliver. The advertisement may be coupon information. According to the present embodiment, even when the user of the wireless terminal 22 is using the client terminal 90, information meaningful to the user can be provided based on the movement history of the wireless terminal 22.

  Regarding the further effect of the information providing system 1000, the effect of the information providing system 1000 will be described by taking as an example the case where the user of the wireless terminal 22 is a member of the point service A and the store 12 is a member store of the point service A. The member store of the point service A may be an example of a service providing place of the point service A. When the user of the wireless terminal 22 enters the store 12, the access point 102 receives a probe request from the wireless terminal 22. The position providing server 120 determines that the user of the wireless terminal 22 has entered the store 12 based on the radio wave intensity requested by the probe. Further, the location providing server 120 determines that the store 12 is a member store of the point service A based on the attribute information of the store 12.

  The location providing server 120 notifies the information distribution server 140 that the user of the wireless terminal 22 exists in the local area corresponding to the store 12 and that the store 12 is a member store of the point service A. The information distribution server 140 accesses the integrated server 1022 and determines whether or not the terminal identification information of the wireless terminal 22 and the member ID of the point service A are associated with each other. When the terminal identification information of the wireless terminal 22 is associated with the member ID of the point service A, the information distribution server 140 indicates that the store 12 is a member store of the point service A for the user of the wireless terminal 22. Notify that.

  The information distribution server 140 may notify information indicating that the store 12 is a member store of the point service A by a Push notification. The information distribution server 140 may notify the wireless terminal 22 of the above information or may notify the information terminal disposed in the store 12. Examples of information terminals arranged in the store 12 include display devices and voice guidance devices. Examples of the display device include a display arranged at a fee settlement counter, a cash register screen, and the like.

  The information providing system 1000 can improve the terminal position determination accuracy in the terminal position determination module 634 by using the action history information. For example, when there is action history information corresponding to log information whose terminal position is to be determined, if the action history information is a purchase history or a service use history in a store, the terminal position determination module 634 It is judged that it existed in. When there is action history information corresponding to the log information whose terminal position should be determined, when the action history information is an entrance / exit history of the facility, the terminal position determination module 634 determines whether the terminal location determination module 634 It is determined whether the terminal exists inside the facility or outside the facility.

  Similarly, the information providing system 1000 can improve the accuracy of classification reference adjustment by the classification reference adjustment unit 840 by using the action history information. For example, the purchase history at the store 12 is evidence that one or more wireless terminals existed in the store at a specific date and time. Therefore, by comparing the log information and the action history, the terminal position determination result in the terminal position determination module 634 can be verified using the action history.

  It is preferable that the information providing system 1000 starts obtaining movement history information, collating movement history information with action history information, and the like after obtaining explicit permission from the user (sometimes referred to as opt-in). It is preferable that the information providing system 1000 be able to opt out when the user does not want to track the behavior.

  FIG. 11 schematically shows an example of the integrated server 1022. In the present embodiment, the integration server 1022 includes a matching unit 1120, an integration unit 1140, and a request processing unit 1160. Each unit of the collation unit 1120, the integration unit 1140, and the request processing unit 1160 can transmit and receive information to and from each other. The collation unit 1120 may be an example of an information collation apparatus. The integration unit 1140 may be an example of an information integration device.

  The collation unit 1120 includes a history information acquisition unit 1122, a history information generation unit 1124, a history information storage unit 1126, and a correspondence generation unit 1130. The integration unit 1140 includes a correspondence relationship acquisition unit 1142, an attribute information acquisition unit 1144, and an integration information generation unit 1146. The request processing unit 1160 includes a request receiving unit 1162, an integrated information control unit 1164, and an integrated information storage unit 1166.

  The collation unit 1120 collates one or more action history information with one or more movement history information. The matching unit 1120 names the action history information and the movement history information based on the position information and the time information. The collation unit 1120 generates correspondence information indicating the correspondence between the user identification information and the terminal identification information.

  The history information acquisition unit 1122 acquires one or more action history information from the action history providing server 80. The history information acquisition unit 1122 acquires one or more movement history information from the location providing server 120. The history information acquisition unit 1122 stores the acquired information in the history information storage unit 1126. The history information acquisition unit 1122 may be at least one example of a first behavior history acquisition unit, a second behavior history acquisition unit, and a movement history acquisition unit.

  The history information generation unit 1124 generates an action history based on information including user identification information, position information, and time information. The history information generation unit 1124 may acquire information including user identification information, position information, and time information from an external computer connected to the communication line 10. The history information generation unit 1124 stores the generated action history information in the history information storage unit 1126. At least a part of the one or more action history information stored in the history information storage unit 1126 may be an action history generated by the history information generation unit 1124. The history information generation unit 1124 may be an example of an action history generation unit.

  The history information generation unit 1124 acquires, for example, image data or video data to which information regarding the position and time at which the image or video was taken is given. The history information generation unit 1124 extracts subject features from image data or video data using a subject recognition algorithm. The history information generation unit 1124 generates action history information by associating the characteristics of the subject with information about the position and time at which the image or video was taken.

  The history information storage unit 1126 stores one or more action history information and one or more movement history information acquired by the history information acquisition unit 1122. The history information storage unit 1126 stores one or more action history information generated by the history information generation unit 1124.

  The correspondence generation unit 1130 collates one or more action history information and one or more movement history information, and generates correspondence information indicating the correspondence between the user identification information and the terminal identification information. The correspondence generation unit 1130 transmits the generated correspondence relationship information to the integration unit 1140.

  The integration unit 1140 integrates a plurality of information based on the correspondence information. The correspondence relationship acquisition unit 1142 acquires correspondence relationship information from the correspondence relationship generation unit 1130. The correspondence relationship acquisition unit 1142 transmits the acquired information to the integrated information generation unit 1146.

  The attribute information acquisition unit 1144 acquires, from the action history providing server 80, information in which user identification information is associated with user attribute information that identifies a user attribute identified by the user identification information. The information may be an example of first attribute information. The attribute information acquisition unit 1144 acquires information in which the terminal identification information is associated with the terminal attribute information of the wireless terminal identified by the terminal identification information from the location providing server 120. The information may be an example of second attribute information. The attribute information acquisition unit 1144 transmits the acquired information to the integrated information generation unit 1146. The attribute information acquisition unit 1144 may be an example of at least one of a first attribute acquisition unit and a second attribute acquisition unit.

  The integrated information generation unit 1146 receives the correspondence information from the correspondence acquisition unit 1142. The integrated information generation unit 1146 receives terminal attribute information associated with the terminal correspondence information from the attribute information acquisition unit 1144. The integrated information generation unit 1146 receives user attribute information associated with the user identification information from the attribute information acquisition unit 1144. The integrated information generation unit 1146 integrates the received information based on the correspondence relationship between the user identification information and the terminal identification information indicated by the correspondence relationship information.

  The integrated information generation unit 1146 may generate integrated information in which terminal identification information and user attribute information are associated with each other based on the correspondence between user identification information and terminal identification information indicated by the correspondence information. The integrated information generation unit 1146 may generate integrated information in which user identification information and terminal attribute information are associated with each other based on the correspondence between user identification information and terminal identification information indicated by the correspondence information. The integrated information generation unit 1146 associates terminal identification information, user identification information, terminal attribute information, and user attribute information based on the correspondence between user identification information and terminal identification information indicated by the correspondence information. Integrated information may be generated. The integrated information generation unit 1146 transmits the generated integrated information to the request processing unit 1160.

  The request processing unit 1160 performs processing in response to a request from the information distribution server 140. The request receiving unit 1162 receives a request from the information distribution server 140. The request from the information distribution server 140 may be an extraction request including an extraction condition indicating information to be extracted from the integrated information. The request receiving unit 1162 acquires the extraction condition from the information distribution server 140. The request reception unit 1162 transmits the extraction condition to the integrated information control unit 1164.

  The integrated information control unit 1164 receives the extraction condition from the request reception unit 1162. The integrated information control unit 1164 refers to the integrated information stored in the integrated information storage unit 1166 and extracts information that matches the extraction condition. The integrated information control unit 1164 transmits the extracted information to the information distribution server 140.

  The integrated information storage unit 1166 receives the integrated information from the integrated information generation unit 1146. The integrated information storage unit 1166 stores integrated information. The integrated information storage unit 1166 transmits information that matches the extraction condition to the integrated information control unit 1164 in response to a request from the integrated information control unit 1164.

  FIG. 12 schematically illustrates an example of the correspondence generation unit 1130. In the present embodiment, the correspondence generation unit 1130 includes a history information selection unit 1222, a condition determination unit 1224, a history information extraction unit 1226, a collation information generation unit 1228, and a collation information analysis unit 1230.

  The history information selection unit 1222 selects information to be a collation source. The history information selection unit 1222 transmits the selected information to the condition determination unit 1224. When each of one or more pieces of movement history information is used as a collation source and one or more behavior history information is used as a collation destination, the history information selection unit 1222 selects one of the one or more pieces of movement history information. When each of the one or more action history information is a verification source and one or more movement history information is a verification destination, the history information selection unit 1222 selects one of the one or more action history information. The history information selection unit 1222 may be an example of a selection unit.

  The condition determination unit 1224 determines the extraction condition in the history information extraction unit 1226. The extraction conditions include geographical conditions and timing conditions. The geographical condition is a condition related to position information included in movement history information or action history information to be extracted. The temporal condition is a condition regarding time information included in the movement history information or the action history information to be extracted. The condition determination unit 1224 transmits the determined condition to the history information extraction unit 1226.

  When each of the one or more pieces of movement history information is used as a collation source and one or more action history information is used as a collation destination, the condition determination unit 1224 includes terminal position information included in the movement history information selected by the history information selection unit 1222. An area having a predetermined geographical range including the position indicated by is set as the geographical condition. For example, the area within a radius of 5 m centering on the access point 102 is set as the geographical condition. In addition, the condition determination unit 1224 sets a period having a predetermined range including the time indicated by the terminal time information included in the movement history information selected by the history information selection unit 1222 as a timing condition. For example, a period of 3 minutes before and after 17:15 on August 3, 2013 is set as a time requirement.

  Similarly, when each of one or more action history information is used as a collation source and one or more movement history information is used as a collation destination, the condition determination unit 1224 is included in the action history information selected by the history information selection unit 1222. An area having a predetermined geographical range including the position indicated by the terminal position information is set as the geographical condition. In addition, the condition determination unit 1224 sets a period having a predetermined range including the time indicated by the terminal time information included in the action history information selected by the history information selection unit 1222 as a time requirement.

  The history information extraction unit 1226 extracts information that matches the extraction condition received from the condition determination unit 1224. When each of the one or more movement history information is used as a verification source and one or more behavior history information is used as a verification destination, the history information extraction unit 1226 is included in the behavior history information from the one or more behavior history information. Action history information in which the position indicated by the position information matches the geographical condition and the time indicated by the time information included in the action history information matches the time condition is extracted. The history information extraction unit 1226 may extract one or more action history information for one selected movement history information. The history information extraction unit 1226 associates the user identification information included in the extracted action history information with the terminal identification information included in the selected movement history information, and transmits the user identification information to the verification information generation unit 1228.

  Similarly, when each of one or more action history information is used as a collation source and one or more movement history information is used as a collation destination, the history information extraction unit 1226 selects the movement history from the one or more movement history information. The movement history information in which the position indicated by the position information included in the information matches the geographical condition and the time indicated by the time information included in the movement history information matches the time condition is extracted. The history information extraction unit 1226 may extract one or more movement history information for one selected action history information. The history information extraction unit 1226 associates the terminal identification information included in the extracted movement history information with the user identification information included in the selected action history information, and transmits it to the verification information generation unit 1228.

  The collation information generation unit 1228 generates collation information in which at least one of the one or more pieces of user identification information is associated with at least one of the one or more pieces of terminal identification information. The verification information generation unit 1228 transmits the generated one or more verification information to the verification information analysis unit 1230.

  When each of one or more pieces of movement history information is used as a collation source and one or more behavior history information is used as a collation destination, the collation information generation unit 1228 identifies the terminal included in the movement history information selected by the history information selection unit 1222 The verification information is generated by associating the information with the user identification information included in the one or more action history information extracted by the history information extraction unit 1226. Similarly, when each of the one or more action history information is used as a collation source and one or more movement history information is used as a collation destination, the collation information generation unit 1228 displays the action history information selected by the history information selection unit 1222. Collation information is generated by associating the user identification information included with the terminal identification information included in the one or more pieces of movement history information extracted by the history information extraction unit 1226.

  The collation information analysis unit 1230 analyzes one or more pieces of collation information generated by the collation information generation unit 1228 and generates correspondence information. For example, when each of one or more pieces of movement history information is a collation source and one or more action history information is a collation destination, the collation information analysis unit 1230 is configured so that the collation information including the same terminal identification information is in the same category. And classifying one or more pieces of collation information. Next, user identification information included in all the collation information classified into the same category is extracted. When the extracted user identification information is one, the terminal identification information of the classification is associated with the user identification information. Further, the user identification information is deleted from the collation information classified into other categories. Correspondence information can be generated by performing the same processing for all the sections.

  FIG. 13 schematically illustrates an example of processing in the correspondence generation unit 1130. According to the present embodiment, when the correspondence information is generated based on the log information received by the location providing server 120 stored in the data table 1302 and the purchase history of the point service member stored in the data table 1304. As an example, processing in the correspondence generation unit 1130 will be described.

  According to this embodiment, the data table 1306 is generated based on the data table 1302 and the data table 1304. A data table 1308 is generated based on the data table 1306. Each row of the data table 1302 may be an example of movement history information. Each row of the data table 1304 may be an example of action history information. Each row of the data table 1306 may be an example of collation information. Each row of the data table 1308 may be an example of correspondence information.

  The data table 1302 includes a MAC address 1322 of each of one or more wireless terminals, an identification symbol 1324 of a relay apparatus that has received a probe request from the wireless terminal identified by the MAC address 1322, and a relay identified by the identification symbol 1324. The reception date / time 1326 at which the probe request is received is stored in association with the apparatus. The data table 1304 stores the store name 1342 from which the product was purchased, the purchase date and time 1344 at which the product was purchased, and the member ID 1346 of the member who purchased the product in association with each other.

  The data table 1306 stores the MAC address 1362 selected by the history information selection unit 1222 and the member ID 1364 extracted by the history information extraction unit 1226 in association with each other. The data table 1308 stores each MAC address 1382 of one or more wireless terminals in association with a member ID 1384 of a member who is likely to be the same person as the user of the wireless terminal identified by the MAC address 1382. The data table 1308 may store the correspondence reliability 1386 in association with the MAC address 1382. The reliability 1386 may be calculated based on the number of member IDs 1384 associated with the MAC address 1382. For example, when two member IDs are associated with a specific MAC address, the reliability is 50%.

  According to this embodiment, correspondence information is generated by the following procedure. According to the data table 1302, the probe request transmitted from the wireless terminal 22 is received by the access point 102 at 7:00 am on March 10, 2013. First, the history information selection unit 1222 selects the data at 7:00 am on March 10, 2013 from the data included in the data table 1302. The history information selection unit 1222 acquires the MAC address 1322 included in the selected movement history information. The history information selection unit 1222 transmits the acquired MAC address 1322 to the verification information generation unit 1228.

  Next, the condition determination unit 1224 sets a store where the access point 102 is installed as a geographical condition. Further, a period from 6:58 am to 7:02 am on March 10, 2013 is set as a time condition. Thereafter, the history information extraction unit 1226 extracts action history information that matches the above-described geographical condition and time condition from the action history information included in the data table 1304. The history information extraction unit 1226 acquires a member ID 1346 included in the extracted action history information. The history information extraction unit 1226 transmits the acquired member ID 1346 to the verification information generation unit 1228.

  Next, the collation information generation unit 1228 associates the MAC address 1322 received from the history information selection unit 1222 and the member ID 1346 received from the history information extraction unit 1226 and stores them in the data table 1306. Thereafter, the collation information analysis unit 1230 analyzes one or more pieces of collation information stored in the data table 1306 to generate correspondence information. The collation information analysis unit 1230 stores the generated correspondence information in the data table 1308.

  FIG. 14 schematically shows an example of a data table 1400 for storing integrated information. Each row of the data table 1400 may be an example of integrated information. In the present embodiment, the data table 1400 includes the MAC address 1402, the point service member ID 1404, the cookie 1406, the attribute information 1412 associated with the MAC address 1402, and the member ID 1404 of one or more wireless terminals. Identify each of the associated attribute information 1414, the attribute information 1416 associated with the cookie 1406, the terminal location information 1420 indicating the current location of the wireless terminal identified by the MAC address 1402, and one or more pieces of integrated information. Including anonymized identification information 1430.

  The terminal position information 1420 indicating the current position of the wireless terminal may be determined based on the position of the relay device that finally received the probe request from the wireless terminal. The terminal position information 1420 indicating the current position of the wireless terminal may be determined based on the position information transmitted from the wireless terminal.

  In the data table 1400, two pieces of user identification information are associated with one terminal identification information. The data table 1400 includes attribute information associated with each of terminal identification information and user identification information. Thereby, for example, an advertisement distributed based on a lot of attribute information can be selected. As a result, user convenience can be improved.

  In the data table 1400, anonymized identification information 1430 is assigned to each piece of integrated information. Thus, based on the data table 1400, attribute information 1412 associated with the MAC address 1402, attribute information 1414 associated with the member ID 1404, attribute information 1416 associated with the cookie 1406, and MAC address 1402 It is possible to generate information including terminal position information 1420 indicating the current position of the wireless terminal identified by, and anonymized identification information 1430 for identifying each of the one or more pieces of integrated information. As a result, it is possible to handle attribute information while suppressing the risk of specifying an individual.

  In the embodiments related to FIGS. 10 to 14, the case where the collation unit 1120, the integration unit 1140, and the request processing unit 1160 operate on the same integrated server 1022 has been described. However, the information providing system 1000 is not limited to this embodiment. The collation unit 1120, the integration unit 1140, and the request processing unit 1160 may operate on physically different servers, and the collation unit 1120, the integration unit 1140, and the request processing unit 1160 may operate on a virtual server.

  FIG. 15 schematically shows an example of processing in the information providing system 1000. FIG. 15 schematically illustrates an example of processing in which the information providing system 1000 responds to a bid request from the SSP server 1500 in RTB (Real Time Bidding).

  In this embodiment, first, in step 1502 (step may be abbreviated as S), a user accesses a web page and an impression is generated. When an impression occurs, the SSP server 1500 receives an advertisement request from a web page. In S1504, the SSP server 1500 analyzes the advertisement request and generates a bid request. The bid request includes a user cookie. The SSP server 1500 transmits the generated bid request to the information distribution server 140 via AdExchange.

  In S1510, the information distribution server 140 analyzes the received bid request. For example, the user's cookie is extracted from the received bid request. In S1512, the information distribution server 140 transmits the cookie extracted from the bid request to the integration server 1022, and transmits attribute information associated with the cookie and information on the current location of the user identified by the cookie. Request to do so.

  In step S <b> 1514, the request reception unit 1162 receives a request from the information distribution server 140. Next, the integrated information control unit 1164 refers to the integrated information stored in the integrated information storage unit 1166 and extracts attribute information associated with the cookie received from the information distribution server 140. Also, information regarding the current location of the wireless terminal associated with the cookie is extracted. In step S1516, the integrated information control unit 1164 transmits the extracted information to the information distribution server 140.

  In S1518, the information distribution server 140 generates a bid response based on the information included in the bid request and the information received from the integration server 1022. For example, the information distribution server 140 distributes the type of advertisement to be distributed based on the attribute information included in the bid request, the attribute information received from the integration server 1022, and the information regarding the current location of the wireless terminal received from the integration server 1022. And determine the bid price. The information distribution server 140 transmits the generated bid response to the SSP server 1500 via Ad Exchange. In S1520, the SSP server 1500 conducts an auction and determines a successful bidder.

  FIG. 16 schematically shows an example of processing in the information providing system 1000. FIG. 16 schematically shows an example of processing in the terminal position determination module 634. As described with reference to FIGS. 6 and 8, the terminal position determination module 634 includes a plurality of wireless terminals that respectively transmit a plurality of probe requests based on the terminal identification information, the relay device identification information, and the information on the radio wave intensity. It is determined whether or not each of them is within one of a plurality of local areas.

  In the present embodiment, the terminal position determination module 634 is configured such that a wireless terminal identified by terminal identification information included in each of a plurality of log information is based on one or more action history information and correspondence information. It is determined whether or not it exists within any one of the ranges. For example, the terminal position determination module 634 uses the correspondence information to collate log information with action history information, so that the wireless terminal identified by the terminal identification information included in the log information is It is determined whether or not it exists within any one area.

  In S1602, the continuous log information generation unit 810 extracts continuous log information from a plurality of log information, as described with reference to FIG. In step S1604, the log information classification unit 820 requests the integrated server 1022 to extract the action identification information that matches the terminal identification information, the terminal position information, and the reception date / time included in the continuous log information. Next, the request receiving unit 1162 receives a request from the log information classifying unit 820, and the integrated information control unit 1164 extracts action history information that matches the condition, and transmits it to the log information classifying unit 820.

  In step S1610, the log information classification unit 820 determines whether action history information that matches the condition has been extracted. In S1610, when the log information classification unit 820 determines that the action history information matching the condition has been extracted (YES in S1610), the log information classification unit 820 determines the classification target based on the extracted action history information. It is determined whether or not the wireless terminal exists within one of a plurality of local areas. For example, when the action history information indicates that a product has been purchased at a store, the log information classification unit 820 determines that the classification-target wireless terminal exists in the store. When the action history information is the entrance / exit information of a specific facility and indicates that the facility has exited, the log information classification unit 820 determines that the classification-target wireless terminal exists outside the facility.

  On the other hand, when the log information classification unit 820 determines in S1614 that the action history information matching the condition has been extracted (No in S1610), for example, based on the radio wave intensity, the classification target is classified. It is determined whether or not the wireless terminal exists within one of a plurality of local areas. The log information classification unit 820 repeats the same process until there is no log target to be classified, and ends the process when there is no log target to be classified.

  When it is determined based on the radio wave intensity whether or not the classification target wireless terminal is present in any one of a plurality of local areas, a determination error occurs with a certain probability. However, by using the action history information, it is possible to improve the accuracy of the determination process by determining whether or not the classification target wireless terminal exists within any one of a plurality of local areas. .

  FIG. 17 schematically illustrates an example of the statistical information calculation unit 710. In the present embodiment, the statistical information calculation unit 710 includes a log information distribution unit 1710, one or more terminal list generation units 1720, a terminal list distribution unit 1730, one or more movement history generation units 1740, and a movement history analysis unit. 1750.

  In this embodiment, the statistical information calculation unit 710 includes a terminal list generation unit 1720 that generates a terminal list every minute, a terminal list generation unit 1720 that generates a terminal list every 10 minutes, and a terminal list every 30 minutes. And a terminal list generation unit 1720 for generating. In the present embodiment, the statistical information calculation unit 710 includes a movement history generation unit 1740 that generates an hourly movement history, a movement history generation unit 1740 that generates a daily movement history, and a weekly movement history. A movement history generation unit 1740 for generation.

  The statistical information calculation unit 710 may be an example of an information processing device. The log information distribution unit 1710 may be an example of a log information acquisition unit. The terminal list generation unit 1720 may be an example of an area information generation unit. The movement history generation unit 1740 may be an example of a movement history generation unit. The movement history analysis unit 1750 may be an example of an appearance frequency calculation unit.

  According to this embodiment, log information can be analyzed using real-time data processing techniques such as CEP (Complex Event Processing) and stream computing. For example, according to stream computing, when an analysis rule or scenario is set in advance and the acquired data matches the rule or scenario, processing corresponding to the rule or scenario is immediately executed. By analyzing log information using real-time data processing technology, it is possible to analyze log information transmitted in large quantities without temporarily storing it in the hard disk drive. Therefore, compared with the case where log information is analyzed by batch processing, the amount of resources required for analysis can be greatly reduced.

  The log information distribution unit 1710 continuously receives a plurality of log information from the log information acquisition unit 510. For each of the plurality of log information, the log information distribution unit 1710 compares the time information included in the log information with each of one or more predetermined first time segments. Each of the first time segments corresponds to a terminal list generation interval in each of one or more terminal list generation units 1720. Each of the first time segments may be an example of a first period.

  When the time indicated by the time information of the log information is included in any of the first time sections, the log information distribution section 1710 should log information to be distributed to the terminal list generation section 1720 corresponding to the first time section. As a result, the log information is acquired. The log information distribution unit 1710 distributes the acquired log information to the corresponding terminal list generation unit 1720. On the other hand, when the time indicated by the time information of the log information is not included in any of the first time sections, the log information distribution unit 1710 discards the log information. Thereby, for example, the log information distribution unit 1710 acquires the log information in which the position information is acquired from 15:05:00 to 15:05:59, and generates a terminal list every minute. Can be distributed to the terminal list generation unit 1720.

  For example, the terminal list generation unit 1720 that generates a terminal list every minute generates a terminal list based on log information acquired from 15:05:00 to 15:05:59. A terminal list generation unit 1720 that generates a terminal list every 10 minutes generates a terminal list based on log information acquired from 15:00:00 to 15:09:59. A terminal list generation unit 1720 that generates a terminal list every 30 minutes generates a terminal list based on log information acquired from 15:00:00 to 15:29:59.

  In this case, for example, when the log information distribution unit 1710 receives the log information including the position information acquired at 15:05:20 at 15:05:25, the log information distribution unit 1710 Information is distributed to all terminal list generation units 1720. On the other hand, when the log information distribution unit 1710 receives the log information including the position information acquired at 15:01:05 at 15:05:25, the log information distribution unit 1710 displays the log information as 10 This is delivered to a terminal list generator 1720 that generates a terminal list every minute and a terminal list generator 1720 that generates a terminal list every 30 minutes.

  The log information distribution unit 1710 indicates terminal identification information, terminal position information indicating the position of the wireless terminal identified by the terminal identification information, and the time when the terminal position information is acquired from each of the one or more pieces of log information. Time information may be extracted. Thereby, the burden of information processing in the statistical information calculation unit 710 can be reduced.

  The terminal list generation unit 1720, for each of one or more areas having a predetermined geographical range, lists terminal identification information of wireless terminals existing in each area (may be referred to as a terminal list). Generated for each first time segment. The terminal list stores the terminal identification information of the wireless terminals that existed in each area during the corresponding first time segment without duplication.

  The terminal list generation unit 1720 may generate the terminal list before one or more pieces of log information acquired by the log information distribution unit 1710 are stored in the hard disk drive. The terminal list generation unit 1720 may discard the log information used for generating the terminal list before the end of the first time segment.

  In the terminal list, identification information of the first time segment, identification information of each area (sometimes referred to as area identification information), and terminal identification information of at least one wireless terminal existing in each area are associated with each other. Information. The terminal list may be an example of in-area terminal information. The identification information of the first time segment may be an example of first period identification information.

  For example, the terminal list generation unit 1720 that generates a terminal list every minute generates a terminal list every minute. For example, the terminal list generation unit 1720 executes the following process each time log information is received from the log information distribution unit 1710.

  First, based on the position information included in the log information received from the log information distribution unit 1710, the area where the wireless terminal exists when the position information is acquired is determined. Next, referring to the currently generated terminal list, it is determined whether or not the terminal identification information of the log information received from the log information distribution unit 1710 is already associated with the area determined in the above procedure. .

  When the terminal identification information of the log information received from the log information distribution unit 1710 is already associated with the area determined in the above procedure, the terminal list generation unit 1720 discards the log information. On the other hand, when the terminal identification information of the log information received from the log information distribution unit 1710 is not already associated with the area determined in the above procedure, the terminal list generation unit 1720 includes the terminal identification information of the log information and Then, the area identification information of the area determined in the above procedure is associated and stored in the terminal list. Thereafter, the terminal list generation unit 1720 discards the log information.

  The terminal list distribution unit 1730 continuously receives a plurality of terminal lists from each of the one or more terminal list generation units 1720. For each of the plurality of terminal lists, terminal list distribution unit 1730 compares the time division of the terminal list with each of one or more predetermined second time divisions. The terminal list distribution unit 1730 distributes each of the plurality of terminal lists to the movement history generation unit 1740 corresponding to the time division of each terminal list. Each of the second time segments corresponds to a movement history generation interval in each of the one or more movement history generation units 1740. Each of the second time segments may be an example of a second period. The period of the second time segment may be longer than the period of the first time segment.

  For each of the one or more wireless terminals, the movement history generation unit 1740 generates a movement history indicating one or more areas where the wireless terminals exist for each second time segment. The movement history generation unit 1740 may generate a movement history based on terminal identification information and area identification information included in a plurality of terminal lists.

  The movement history generation unit 1740 may generate the movement history before the plurality of terminal lists generated by the terminal list generation unit 1720 are stored in the hard disk drive. The movement history generation unit 1740 may discard the terminal list used for generation of the movement history before the end of the second time segment.

  The movement history may be information in which terminal identification information of each wireless terminal is associated with area identification information of at least one area where the wireless terminal exists during the second time period. The movement history may include all area identification information of areas where each wireless terminal existed during the second time period. When the same area identification information continues, the movement history generation unit 1740 may combine two or more continuous area identification information into one.

  The movement history may include area identification information of an area where each wireless terminal existed during the second time period and information indicating a movement route of each wireless terminal. For example, based on the 48 terminal lists generated by the terminal list generating unit 1720 that generates a terminal list every 30 minutes, the mobile history generating unit 1740 that generates a daily mobile history includes When the movement history is generated, the movement history generation unit 1740 receives each of the 48 terminal lists in the order of time division of each terminal list. Therefore, the movement history indicating the movement route of the wireless terminal is generated by extracting and recording the area identification information of the area associated with the wireless terminal 22 in each terminal list in the order of time division of each terminal list. can do.

  The movement history analysis unit 1750 continuously receives a plurality of movement histories from each of the one or more movement history generation units 1740. The movement history analysis unit 1750 calculates the appearance frequency or the appearance probability (sometimes referred to as frequency distribution) of each combination of area identification information included in each movement history. The combination of area identification information may be a combination of two areas or a combination of two or more areas.

  For example, when the movement history analysis unit 1750 calculates the appearance frequency or appearance probability of a combination of two areas, the movement route of the wireless terminal 22 in a specific movement history is Area A → Area B → Area C → Area A. For example, the movement history analysis unit 1750 has six types of combinations of area A → area B, area A → area C, area B → area A, area B → area C, area C → area A, and area C → area B. Each of these is counted once. The movement history analysis unit 1750 can calculate the appearance frequency or the appearance probability of each combination of area identification information by executing the same processing for a plurality of movement histories.

  The movement history analysis unit 1750 may analyze the movement history by applying a character string analysis method. For example, the movement history analysis unit 1750 calculates the appearance frequency or the appearance probability using an n-gram model. For example, when the movement route of the wireless terminal 22 in a specific movement history is area A → area B → area C → area A, the 2-gram model (the 2-gram model is an n-gram model with n = 2). )), The movement history analysis unit 1750 counts that each of the three types of combinations of area A → area B, area B → area C, and area C → area A appears once. The movement history analysis unit 1750 can calculate the appearance frequency or the appearance probability of each combination of area identification information by executing the same processing for a plurality of movement histories.

  FIG. 18 schematically illustrates an example of processing in the statistical information calculation unit 710. In the present embodiment, first, the terminal list generation unit 1720 generates a terminal list 1810 for each first time segment based on a plurality of pieces of log information. Next, the movement history generation unit 1740 uses the terminal list group 1820 including a plurality of terminal lists 1810 generated during the second time period having a longer period than the first time period, for each second time period. The movement history 1830 is generated. Thereafter, the movement history analysis unit 1750 generates a frequency distribution 1840 based on each of the plurality of movement histories 1830. The movement history analysis unit 1750 may generate one frequency distribution 1840 based on two or more movement histories 1830.

  FIG. 19 schematically shows an example of the terminal list 1810. In the present embodiment, the terminal list 1810 includes a terminal of wireless terminals that existed in the area identified by the area ID 1904 between the aggregation period 1902, the area ID 1904 of the area that appeared during the aggregation of log information, and the aggregation period 1902. The ID 1906 is stored in association with it. The aggregation period 1902 may be an example of a first time segment. The area ID 1904 may be an example of area identification information. The terminal ID 1906 may be an example of terminal identification information.

  The terminal identification information is not particularly limited as long as it is information that can identify each of one or more wireless terminals. In one embodiment, as the terminal identification information, for example, a MAC address of a wireless terminal, a BD address for identifying a Bluetooth (registered trademark) compatible device (sometimes referred to as BD_ADDR), ZigBee (registered trademark). An ID unique to a communication terminal such as an address for identifying a compatible device, an ID unique to a communication terminal recorded in various SIM (Subscriber Identity Module) cards, and a contractor assigned to each contractor of the communication terminal Unique ID (sometimes referred to as contractor unique ID. Also, depending on the communication carrier, it may be referred to as terminal manufacturing number, user ID, i-mode (registered trademark) ID, subscriber ID, EZ number, terminal serial number, etc. May be used). The terminal identification information may be a cookie, an IP address, or identification information for PUSH notification.

  FIG. 20 schematically shows an example of the movement history 1830. In the present embodiment, the movement history 1830 stores the aggregation period 2002, the terminal ID 2004, and the movement history 2006 of the wireless terminal identified by the terminal ID 2004 in association with each other. The aggregation period 2002 may be an example of a second time segment. The terminal ID 2004 may be an example of terminal identification information.

  FIG. 21 schematically shows an example of the advertisement distribution system 2100. In the present embodiment, the advertisement distribution system 2100 includes an information distribution server 140 and an SSP server 1500. The advertisement distribution system 2100 may further include at least one of the Web server 82 and the integration server 1022. The SSP server 1500 and the advertisement distribution system 2100 may be an example of an advertisement distribution device. The wireless terminal 22 may be an example of a communication terminal.

  According to the advertisement distribution system 2100 of the present embodiment, for example, when the wireless terminal 22 accesses the Web server 82 via the communication line 10 and requests data of a specific Web page, the SSP server 1500 An advertisement (may be referred to as an Internet advertisement or an online advertisement) to be distributed to the advertisement space set on the Web page is determined. For example, the SSP server 1500 transmits identification information (sometimes referred to as an advertisement tag) of an advertisement to be distributed to the Web server 82. Based on the advertisement identification information received from the SSP server 1500, the Web server 82 requests the information distribution server 140 to distribute the advertisement, for example. The web server 82 receives the advertisement data from the information distribution server 140 and transmits the web page data and the advertisement data to the wireless terminal 22.

  In the present embodiment, a right holder who has the right to distribute advertisements to the wireless terminal 22 during a specific period is determined in advance. More specifically, the advertisement distribution system 2100 stores terminal identification information of the wireless terminal 22 and a distribution period indicating a period during which an advertisement is distributed to the wireless terminal 22 in association with each other. According to this embodiment, before the wireless terminal 22 accesses the Web server 82 and requests data for a specific Web page, the right holder of the right to distribute advertisements to the wireless terminal 22 is determined. Different from conventional RTB (Real Time Biding) technology and listing advertising technology (sometimes referred to as keyword-linked advertising technology).

  Each unit of the advertisement distribution system 2100 may be realized by hardware, may be realized by software, or may be realized by a combination of hardware and software. Further, the computer may function as at least a part of the advertisement distribution system 2100 by executing the program. The program may be stored in a computer-readable medium such as a CD-ROM, DVD-ROM, memory, or hard disk, or may be stored in a storage device connected to a network. The program may be installed in a computer constituting at least part of the advertisement distribution system 2100 from a computer-readable medium or a storage device connected to a network.

  A program that causes a computer to function as at least part of the advertisement distribution system 2100 may include a module that defines the operation of each unit of the advertisement distribution system 2100. These programs or modules work on a processor, a communication interface, a GPS information acquisition device, and the like to cause the computer to function as each unit of the advertisement distribution system 2100 or cause the computer to execute an information processing method in the advertisement distribution system 2100.

  Information processing described in these programs functions as a specific means in which software and various hardware resources of the advertisement distribution system 2100 cooperate with each other by being read by a computer. And the advertisement delivery system 2100 according to the intended use can be constructed | assembled by implement | achieving the calculation or processing of the information according to the intended use of the computer in this embodiment by these specific means.

  In the present embodiment, the case where the advertisement distribution system 2100 transmits / receives advertisement information to / from the information distribution server 140 has been described. However, the advertisement distribution system 2100 is not limited to this embodiment. In another embodiment, the advertisement distribution system 2100 may execute advertisements in place of the information distribution server 140 or together with the information distribution server 140 via a DSP server, a server that operates an ad exchange, a server that operates an ad network, or the like. Information may be sent and received from each other.

  In this embodiment, the case where an advertisement is delivered to the advertisement space provided on the web page has been described. However, the advertisement distribution method is not limited to this embodiment. In other embodiments, advertisements may be delivered to wireless terminals via Push notifications.

  FIG. 22 schematically shows an example of the SSP server 1500. FIG. 22 shows an example of a functional block diagram of the SSP server 1500 together with functional block diagrams of the wireless terminal 22 and the Web server 82. In the present embodiment, each unit of the wireless terminal 22 may transmit and receive information to and from each other. Each unit of the Web server 82 may send and receive information to and from each other. Each unit of the SSP server 1500 may transmit / receive information to / from each other. The wireless terminal 22, the Web server 82, and the SSP server 1500 may transmit and receive information to and from each other.

  In the present embodiment, the wireless terminal 22 includes an access control unit 2212, a reservation information receiving unit 2214, and an advertisement determining unit 2216. In the present embodiment, the Web server 82 includes a content control unit 2222, a reservation information receiving unit 2224, and an advertisement determining unit 2226. In the present embodiment, the SSP server 1500 includes a storage unit 2242, a bid information acquisition unit 2244, an advertising space extraction unit 2246, an auction unit 2248, a reservation terminal extraction unit 2252, a reservation information generation unit 2254, and reservation information. A transmission unit 2256, an advertisement space information acquisition unit 2262, an advertisement request acquisition unit 2264, an advertisement request response unit 2266, and an intermediary unit 2268 are provided.

  The access control unit 2212 may be an example of a content information acquisition unit. The content control unit 2222 may be an example of a terminal identification information acquisition unit and an advertisement request transmission unit. The bid information acquisition unit 2244 may be an example of at least one of a distribution condition acquisition unit and a bid condition acquisition unit. The auction unit 2248 may be an example of a right holder determination unit. The reserved terminal extraction unit 2252 may be an example of an extraction unit.

  In the present embodiment, the access control unit 2212 controls communication between the wireless terminal 22 and the Web server 82. The access control unit 2212 may be realized by a web browser. The access control unit 2212 accesses content managed by the Web server 82 (may be referred to as content of the Web server 82), and may be referred to as information related to the advertising space of the content (advertisement space information). ) Including content information may be acquired. Multiple contents may be included in one content.

  Examples of content information include content URL, domain, content HTML data, information indicating content attributes, and the like. For example, the access control unit 2212 may receive the HTML data of the content, and cause the computer of the wireless terminal 22 to execute a procedure defined by the HTML data. The content managed by the Web server 82 may be an example of specific content.

  Examples of the advertising space information include identification information of the advertising space, the size of the advertising space, the position of the advertising space in the content, a distributable period or an undeliverable period, and an attribute of the advertising space. Depending on the advertising space, it may be decided to distribute an advertisement of a specific advertiser for a specific period. In this case, advertisements of other advertisers cannot be distributed during the above period. By including information related to the distribution available period or the non-distributable period in the advertisement frame information, it is possible to prevent two or more advertisements from being distributed to the same advertisement frame at the same timing. The attributes of the advertising space include the file format or programming language that the advertising space supports, the browser or OS that the advertising space supports, the attributes of the content including the advertising space, and the permission or prohibition of posting on the advertising space. The attribute of the advertisement to be displayed, the information on the advertiser or the business type that is permitted or prohibited to place the advertisement in the advertisement space, and the like can be exemplified.

  In the present embodiment, the reservation information receiving unit 2214 receives the distribution reservation information related to the wireless terminal 22 transmitted by the reservation information transmitting unit 2256. In one embodiment, the distribution reservation information regarding the wireless terminal 22 includes an advertisement distribution period, identification information of a right holder who distributes the advertisement to the wireless terminal 22 during the distribution period, and identification of an advertisement distributed by the right holder. It may be information associated with at least one of the information. In another embodiment, the distribution reservation information related to the wireless terminal 22 includes the advertisement frame identification information, the advertisement distribution period, and the advertisement when the wireless terminal 22 accesses content including the advertisement frame during the distribution period. It may be information in which at least one of the identification information of the right holder who distributes the advertisement and the identification information of the advertisement distributed by the right holder is associated with the frame.

  As the right holder identification information, the name or name of the right holder, the member ID of the right holder, the identification information of the information processing device that manages the right holder advertisement, and the like can be exemplified. As the identification information of the information processing apparatus, identification information similar to the terminal identification information can be used. The identification information of the information processing apparatus may be a URI, an IP address, a MAC address, a cookie, or the like of the information processing apparatus.

  For example, when the access control unit 2212 accesses the content, the advertisement determination unit 2216 refers to the distribution reservation information related to the wireless terminal 22 received by the reservation information reception unit 2214, and sends an advertisement to be distributed to the advertisement frame of the content. decide. According to one embodiment, the advertisement determination unit 2216 compares the time when the access control unit 2212 accesses the content with one or more distribution periods included in the distribution reservation information.

  When the time when the access control unit 2212 accesses the content is included in any one of the one or more distribution periods, the advertisement determination unit 2216 determines that the right holder associated with the distribution period in the distribution reservation information described above. An advertisement frame of content accessed by the access control unit 2212 is an advertisement to be distributed or an advertisement associated with the distribution period in the distribution reservation information (may be referred to as an advertisement associated with the distribution period). Decide to deliver to.

  In the above distribution reservation information, when the distribution period and the advertising space identification information are further associated, the advertisement determination unit 2216 analyzes the content information acquired by the access control unit 2212 and is included in the content information. It is determined whether or not the advertisement frame identification information matches one of the advertisement frame identification information associated with the distribution period in the distribution reservation information. When the identification information of the advertising space included in the content information matches one of the identification information of the advertising space associated with the distribution period in the distribution reservation information, the advertisement determination unit 2216 associates with the distribution period in the distribution reservation information. It is determined that the distributed advertisement or the like is distributed to the advertising space associated with the distribution period in the distribution reservation information.

  The content control unit 2222 controls content managed by the Web server 82. For example, when the advertisement space is provided in the content, the content control unit 2222 controls at least a part of the process of distributing the advertisement to the advertisement space. The content control unit 2222 may control access to content managed by the Web server 82. For example, when the wireless terminal 22 accesses content managed by the Web server 82, the content control unit 2222 acquires terminal identification information of the wireless terminal 22 and controls a session with the wireless terminal 22.

  For example, when the wireless terminal 22 accesses the content of the Web server 82, the content control unit 2222 determines whether an advertisement space is provided for the content. When one or more advertising spaces are provided in the content, the content control unit 2222 determines an advertisement to be distributed to the one or more advertising spaces. Thereafter, the content control unit 2222 transmits the advertisement data, the content data including the URI of the advertisement data or the advertisement tag to the wireless terminal 22 as a response to the access from the wireless terminal 22. Examples of content data include HTML data, HTML data including scripts or programs, moving image data, image data, music data, and the like.

  According to one embodiment, the content control unit 2222 transmits an advertisement request including the advertisement space information of the one or more advertisement spaces to the SSP server 1500. Based on the response from the SSP server 1500, the content control unit 2222 determines an advertisement to be distributed to each of the one or more advertising spaces. The advertisement request includes identification information of the advertisement space and requests identification information of the advertisement distributed to the advertisement space. The advertisement request may include advertisement space information of the advertisement space and may include terminal identification information of the wireless terminal 22. The advertisement request may include information regarding the time when the wireless terminal 22 accesses the content of the Web server 82.

  According to another embodiment, the content control unit 2222 transmits the advertising space information of one or more advertising spaces to the advertising determination unit 2226. The content control unit 2222 determines an advertisement to be distributed to each of the one or more advertisement spaces based on the determination result of the advertisement determination unit 2226. When the advertisement determination unit 2226 cannot determine an advertisement to be distributed for a part of one or more advertisement spaces, the content control unit 2222 sends an advertisement request including the advertisement space information of the part of the advertisement space. , To the SSP server 1500. Based on the response from the SSP server 1500, the content control unit 2222 determines an advertisement to be distributed to each of the partial advertising spaces.

  In the present embodiment, the reservation information receiving unit 2224 receives the distribution reservation information transmitted by the reservation information transmitting unit 2256. The advertisement determination unit 2226 determines an advertisement to be distributed to the advertisement space provided in the content of the Web server 82. In response to a request from the content control unit 2222, the advertisement determination unit 2226 may determine an advertisement to be distributed to the advertisement space provided in the content of the Web server 82. For example, the advertisement determination unit 2226 refers to the distribution reservation information received by the reservation information reception unit 2224 and determines an advertisement to be distributed to the advertisement space provided in the content of the Web server 82.

  Deliver the advertisement of the specific advertiser between the specific advertiser and the administrator or operator of the Web server 82 without passing through the SSP server 1500 to the specific advertising space of the specific content for a specific period. A contract may be concluded. In this case, the advertisement determination unit 2226 may determine the advertisement to be distributed to the advertisement space provided in the content of the Web server 82 with reference to the contract information of the contract. The advertisement determination unit 2226 may determine an advertisement to be distributed to the advertisement space provided in the content of the Web server 82 with reference to the distribution reservation information and the contract information.

  According to one embodiment, the advertisement determination unit 2226 compares the time when the wireless terminal 22 accesses the content of the Web server 82 with one or more distribution periods included in the reservation information. When the time when the wireless terminal 22 accesses the content is included in any one of the one or more distribution periods, the advertisement determination unit 2226 includes the terminal identification information of the wireless terminal 22 acquired by the content control unit 2222 and the distribution reservation. The terminal identification information associated with the distribution period in the information is compared. When the terminal identification information of the wireless terminal 22 acquired by the content control unit 2222 matches one of the terminal identification information associated with the distribution period in the distribution reservation information, the advertisement determination unit 2226 displays the distribution period in the distribution reservation information. It is determined that the associated advertisement or the like is distributed to the advertisement space of the content accessed by the wireless terminal 22.

  The storage unit 2242 stores various types of information. For example, the storage unit 2242 stores one or more pieces of bid information acquired by the bid information acquisition unit 2244. The storage unit 2242 may store the distribution reservation information generated by the reservation information generation unit 2254, or may store one or more pieces of advertising space information acquired by the advertising space information acquisition unit 2262.

  The bid information acquisition unit 2244 acquires bid information. Bid information may be acquired from the information processing apparatus on the advertiser side. The bid information may include a delivery destination condition indicating a condition of a wireless terminal to which the advertisement is distributed, a distribution period indicating a period in which the advertisement is distributed, and the like. Examples of the delivery destination condition include a condition related to the attribute of the wireless terminal, a condition related to the position of the wireless terminal, and the like. Examples of the information processing apparatus on the advertiser side include a distribution server that distributes advertisements, a DSP server, a server that operates an ad exchange, and a server that operates an ad network. The information distribution server 140 may be an example of an information processing device on the advertiser side.

  Examples of the attributes of the wireless terminal include the gender, age, hobbies, preferences, and places where the wireless terminal is likely to exist in the distribution period. The position of the wireless terminal may be the current position of the wireless terminal at the time of bidding, or the position of the wireless terminal at a specific time before the time of bidding.

  The start of the distribution period may be a time later than the bidding time. The start of the distribution period is preferably a time that is one second or more after the bidding time, and is preferably a time that is 30 seconds or more after the bidding time. The start of the distribution period may be 5 minutes or more after the bidding time, 30 minutes or more after the bidding time, and 1 day or more after the bidding time. May be. The bid time may be the time when the information processing apparatus on the advertiser side transmits the bid information, or may be the time when the bid information acquisition unit 2244 acquires the bid information.

  The bid information may include a content condition indicating a condition of content to which the advertisement is distributed. The bid information may include a bid condition indicating a condition for acquiring the right to distribute advertisements to wireless terminals that match the distribution destination condition during the distribution period. Examples of the bidding conditions include a lower limit of the bid price, an upper limit of the bid price, the number of advertisement distributions, an order in which a plurality of advertisements are distributed during an impression, a combination thereof, and the like.

  In one embodiment, the bid condition may be a condition for acquiring a right to distribute an advertisement to an advertisement space of content accessed by a wireless terminal that matches the distribution destination condition during the distribution period. In another embodiment, the bid condition is a condition for acquiring a right to distribute an advertisement to an advertisement space of the specific content when a wireless terminal that matches the distribution destination condition accesses the advertisement of the specific content. It may be.

  Bid information includes setting information regarding processing when a plurality of advertising spaces are provided in one impression, or processing when a plurality of advertisements can be delivered in order to one advertising space in one impression. May be included. In one embodiment, the setting information acquires rights only for one advertisement per impression, or a predetermined number or ratio of advertisements, and determines advertisements to be distributed by RTB or the like for the remaining advertisement space. Is specified. The setting information may specify a method for allocating the profit on sale of the remaining advertising space. In another embodiment, the setting information stipulates that a right is acquired for all of the advertising space generated during one impression.

  The advertisement space extraction unit 2246 extracts an advertisement space that matches a specific condition from a plurality of advertisement spaces. In one embodiment, the advertising space extraction unit 2246 extracts the advertising space to which a specific attribute is given from the advertising space information stored in the storage unit 2242. For example, the advertising space extraction unit 2246 selects the content condition included in the bid information based on the attribute information given to the advertising space or the content including the advertising space from the advertising space information stored in the storage unit 2242. The advertising space provided for the matching content is extracted.

  The auction unit 2248 determines the right holder who has the right to distribute advertisements to wireless terminals that match a specific distribution destination condition during a specific distribution period based on one or more bid conditions acquired by the bid information acquisition unit 2244. To do. The auction unit 2248 may determine a right holder who has the right to distribute an advertisement to a specific advertising space provided by a wireless terminal that meets a specific distribution destination condition during a specific distribution period. Examples of the specific advertisement space include an advertisement space provided in the specific content when a wireless terminal that meets the specific distribution destination condition accesses the specific content during a specific distribution period. be able to.

  The auction unit 2248 may provide a predetermined bidding period after the bid information acquisition unit 2244 acquires bid information. For example, if at least a part of the distribution period of specific bid information overlaps at least a part of the distribution period of other bid information, the right to distribute advertisements to the same wireless terminal in the same period is 2 There is a possibility of being subject to the above bid information. In such a case, the auction unit 2248 may determine the right holder according to the auction format. The auction unit 2248 may set a minimum bid amount. The auction unit 2248 may store information on the loser of the auction, and notify the loser of the auction when the auction winner cancels the acquisition of the right.

  In the present embodiment, the right holder of the right to distribute the advertisement to the advertisement space is determined at the time when the impression has not yet occurred. Therefore, when an impression actually occurs, a plurality of advertisements may be distributed in one impression. Therefore, the auction unit 2248 may determine a right holder who has the right to distribute advertisements to the remaining advertising space when a plurality of advertising spaces are provided in one impression. The auction unit 2248 may determine the right holder who has the right to distribute the advertisement for the second and subsequent times when a plurality of advertisements can be distributed in order to one advertising space in one impression.

  The reserved terminal extraction unit 2252 extracts a wireless terminal that matches the bid information acquired by the bid information acquisition unit 2244. In one embodiment, the reserved terminal extraction unit 2252 refers to, for example, the data table 1400 of the integration server 1022 and at least attribute information indicating an attribute associated with the wireless terminal and position information indicating the position of the wireless terminal. Based on one of them, a wireless terminal that matches the delivery destination condition is extracted.

  The reservation terminal extraction unit 2252 may extract a wireless terminal that matches the distribution destination condition from wireless terminals that can be the distribution destination of the advertisement in at least a part of the distribution period. For example, the reservation terminal extraction unit 2252 refers to the distribution reservation information generated by the reservation information generation unit 2254, and extracts a wireless terminal that can serve as an advertisement distribution destination in at least a part of the distribution period. Thereby, double booking can be prevented.

  The reservation information generation unit 2254 generates distribution reservation information in which the terminal identification information of the wireless terminal extracted by the reservation terminal extraction unit 2252 is associated with the distribution period included in the bid information of the right holder determined by the auction unit 2248. To do. The reservation information generation unit 2254 is a distribution reservation information in which the terminal identification information, the distribution period, and at least one of the identification information of the right holder and the identification information of the advertisement distributed by the right holder are associated with each other. May be generated. When the auction unit 2248 determines the right holder of the right to distribute the advertisement to the specific advertising space provided by the wireless terminal that matches the specific distribution destination condition during the specific distribution period, the reservation information generation unit 2254 The distribution reservation in which the distribution period, the terminal identification information of the wireless terminal, the identification information of the advertising space, the identification information of the right holder, and the identification information of the advertisement distributed by the right holder are associated with each other. Information may be generated.

  The reservation information generation unit 2254 may divide the distribution reservation information for each wireless terminal and generate distribution reservation information for each wireless terminal. In the distribution reservation information regarding each wireless terminal, for example, the distribution period is associated with at least one of the identification information of the right holder and the identification information of the advertisement distributed by the right holder.

  In the present embodiment, the reservation information transmission unit 2256 may transmit the distribution reservation information generated by the reservation information generation unit 2254 to at least one of the wireless terminal 22 and the Web server 82. The reservation information transmission unit 2256 may transmit distribution reservation information related to the wireless terminal 22 to the wireless terminal 22.

  The advertising space information acquisition unit 2262 acquires advertising space information including identification information of a specific advertising space. The advertising space information acquisition unit 2262 acquires the advertising space information from, for example, an information processing apparatus that manages content including the advertising space, such as the Web server 82. For example, an administrator of content including an advertisement space provides the advertisement space information to the SSP server 1500 when desiring to distribute an advertisement to the advertisement space.

  The advertisement request acquisition unit 2264 acquires the advertisement request from the content control unit 2222. In response to the advertisement request acquired by the advertisement request acquisition unit 2264, the advertisement request response unit 2266 transmits information for specifying an advertisement to be distributed to the advertisement space specified by the advertisement request. For example, the advertisement request response unit 2266 refers to the distribution reservation information generated by the reservation information generation unit 2254 and determines an advertisement to be distributed to the advertisement space specified by the advertisement request. As information for specifying an advertisement, identification information of an advertisement, identification information of a right holder having a right to distribute an advertisement, and the like can be exemplified.

  According to one embodiment, the advertisement request response unit 2266 has a time when the wireless terminal 22 accesses content including an advertisement space specified by the advertisement request (may be referred to as an access time), and distribution reservation information. Compare with the delivery period included in. When the access time is included in the distribution period, the advertisement request response unit 2266 compares the terminal identification information included in the advertisement request with the terminal identification information associated with the distribution period in the distribution reservation information. When the terminal identification information included in the advertisement request matches one of the terminal identification information associated with the distribution period in the distribution reservation information, the advertisement request response unit 2266 is associated with the distribution period in the distribution reservation information. It is determined that the advertisement or the like distributed to the advertisement space specified by the advertisement request.

  Note that the order of information processing in the advertisement request response unit 2266 is not limited to this embodiment. The access time may be the time when the content control unit 2222 transmits the advertisement request, or may be the time when the advertisement request acquisition unit 2264 acquires the advertisement request.

  In the present embodiment, the mediation unit 2268 mediates the transaction of the right to distribute the advertisement to a specific wireless terminal during a specific distribution period. The mediation unit 2268 accepts the selling order of the right and the buying order and matches them. When the right is transferred, the mediation unit 2268 may update the distribution reservation information based on the transaction result.

  FIG. 23 schematically shows an example of processing in the advertisement distribution system 2100. An example of processing for generating distribution reservation information will be described with reference to FIG. In this embodiment, the SSP server 1500 generates distribution reservation information in which terminal identification information and a distribution period are associated with each other.

  According to the present embodiment, first, in step 2320 (step may be abbreviated as S), the information distribution server 140 transmits bid information including information on the distribution destination condition and the distribution period to the SSP server 1500. . The bid information acquisition unit 2244 of the SSP server 1500 acquires bid information and transmits the acquired bid information to the auction unit 2248. The bid information acquisition unit 2244 may store the bid information in the storage unit 2242.

  In S2340, the reserved terminal extraction unit 2252 refers to the data table 1400 of the integrated server 1022, and extracts terminal identification information of the wireless terminal that matches the delivery destination condition included in the bid information. In S2350, the auction unit 2248 determines the right holder of the right to distribute the advertisement to the wireless terminal extracted by the reserved terminal extraction unit 2252 in the distribution period included in the bid information.

  For example, when the auction unit 2248 receives bid information from the bid information acquisition unit 2244, the auction unit 2248 sets a predetermined bid period. During the bidding period, the auction unit 2248 has another bidder who desires the right to distribute the advertisement to the wireless terminal extracted by the reserved terminal extracting unit 2252 in at least a part of the distribution period included in the bid information. Monitor for presence. When the bidding period ends, the auction unit 2248 determines the right holder of the right. The auction unit 2248 determines the right holder by, for example, an auction format.

  In S2360, the reservation information generation unit 2254 generates distribution reservation information. According to the present embodiment, the reservation information generation unit 2254 is extracted by the reservation terminal extraction unit 2252 based on the distribution period included in the bid information of the right holder determined by the auction unit 2248 and the bid information of the right holder. Distribution reservation information is generated in association with terminal identification information of one or more wireless terminals.

  The reservation information generation unit 2254 may store the generated distribution reservation information in the storage unit 2242. The reservation information generation unit 2254 may transmit the generated distribution reservation information to the wireless terminal 22 and the Web server 82. The reservation information generation unit 2254 may generate information related to the wireless terminal 22 by extracting information related to the wireless terminal 22 from the generated distribution reservation information. The reservation information generation unit 2254 may transmit distribution reservation information related to the wireless terminal 22 to the wireless terminal 22 instead of the generated distribution reservation information.

  FIG. 24 schematically shows an example of processing in the advertisement distribution system 2100. Another example of processing for generating reservation information will be described with reference to FIG. In the present embodiment, the SSP server 1500 generates distribution reservation information in which advertisement space identification information, distribution period, and terminal identification information are associated with each other. In the description of FIG. 24, the same steps as those in FIG. 23 may be denoted by the same reference numerals as those in FIG.

  In this embodiment, first, in step S2410, the administrator of specific content managed by the Web server 82 determines to solicit advertisements to be distributed to the advertising space provided for the content. The manager inputs advertisement space information such as a lower limit value of the advertisement fee to the Web server 82 and executes a command for recruiting advertisements. When the above command is executed, the content control unit 2222 of the Web server 82 transmits the advertisement space information to the SSP server 1500 and requests to determine an advertisement that matches the advertisement space information. The advertising space information acquisition unit 2262 of the SSP server 1500 receives the request from the content control unit 2222 and stores the advertising space information in the storage unit 2242.

  According to the present embodiment, when the bid information acquisition unit 2244 acquires bid information from the information distribution server 140 in S2320, the advertising space extraction unit 2246 refers to the advertising space information stored in the storage unit 2242 in S2430. Then, the advertising space provided in the content that matches the content condition included in the bid information is extracted. Thereafter, in the same manner as the method described with reference to FIG. 23, in S2360, the reservation information generating unit 2254 generates distribution reservation information in which the advertisement frame identification information, the distribution period, and the terminal identification information are associated with each other. Generate.

  FIG. 25 schematically shows an example of processing in the advertisement distribution system 2100. An example of a process for determining an advertisement to be distributed to the advertising space will be described with reference to FIG. In the present embodiment, the advertisement request response unit 2266 of the SSP server 1500 determines an advertisement to be distributed to the advertisement space with reference to the distribution reservation information.

  According to this embodiment, first, in S2502, the access control unit 2212 of the wireless terminal 22 accesses the content of the Web server 82. Next, in S <b> 2530, the content control unit 2222 of the Web server 82 acquires the terminal identification information of the wireless terminal 22. In addition, an advertisement request including the terminal identification information of the wireless terminal 22 is transmitted to the SSP server 1500. The advertisement request acquisition unit 2264 of the SSP server 1500 acquires the advertisement request and transmits the advertisement request to the advertisement request response unit 2266.

  The advertisement request response unit 2266 refers to the distribution reservation information stored in the storage unit 2242 and determines an advertisement to be distributed to the advertisement space specified by the advertisement request. For example, in S2540, the advertisement request response unit 2266 compares the access time included in the advertisement request with the distribution period included in the distribution reservation information. When the access time is included in the distribution period, the advertisement request response unit 2266 determines whether or not the terminal identification information of the wireless terminal 22 is associated with the distribution period in the distribution reservation information.

  When the terminal identification information of the wireless terminal 22 is associated with the distribution period in the distribution reservation information (YES in S2540), in S2542, the advertisement request response unit 2266 associates with the distribution period in the distribution reservation information. It is determined that the received advertisement or the like is distributed to the advertisement space specified by the advertisement request. The advertisement request response unit 2266 refers to the distribution reservation information and extracts advertisement identification information or right holder identification information associated with the distribution period and the terminal identification information of the wireless terminal 22.

  On the other hand, when the terminal identification information of the wireless terminal 22 is not associated with the distribution period in the distribution reservation information (NO in S2540), the advertisement request response unit 2266 performs RTB in S2550. Specifically, the advertisement request response unit 2266 generates a bit request and transmits the bit request to the information distribution server 140 or the like. The advertisement request response unit 2266 compares the bit response from the information distribution server 140 or the like, and determines an advertisement to be distributed to the advertisement space specified by the advertisement request. The advertisement request response unit 2266 may extract advertisement identification information included in the bit response.

  In S2560, the advertisement request response unit 2266 transmits, to the Web server 82, the identification information of the advertisement or the identification information of the right holder that is determined to be distributed to the advertisement space specified by the advertisement request as a response to the advertisement request. To do. In step S2570, the content control unit 2222 requests the information distribution server 140 to distribute advertisements based on the advertisement identification information or right holder identification information received from the advertisement request response unit 2266, for example. In S2572, the distribution unit 142 of the information distribution server 140 transmits advertisement data to the content control unit 2222 based on the request from the content control unit 2222.

  In S 2580, the content control unit 2222 transmits content data including advertisement data to the wireless terminal 22 as a response to the access from the wireless terminal 22. Thereby, an advertisement can be distributed to the advertising space provided in the content of the Web server 82 based on the distribution reservation information.

  In the present embodiment, the case has been described in which the distribution reservation information stores the distribution period, the terminal identification information, and at least one of the advertisement identification information and the right holder identification information in association with each other. However, the advertisement distribution method is not limited to this embodiment. For example, even when the distribution reservation information is stored in association with the advertising space identification information, the distribution period, the terminal identification information, and at least one of the identification information of the advertisement and the identification information of the right holder, An advertisement can be distributed by the same procedure as in the embodiment.

  FIG. 26 schematically shows an example of processing in the advertisement distribution system 2100. Another example of processing for determining an advertisement to be distributed to the advertising space will be described with reference to FIG. In the present embodiment, the advertisement determination unit 2226 of the Web server 82 refers to the distribution reservation information and determines an advertisement to be distributed to the advertising space. In the description of FIG. 26, the same steps as those in FIG. 25 may be denoted by the same reference numerals as those in FIG. For example, also in the present embodiment, the distribution reservation information stores the advertisement space identification information, the distribution period, the terminal identification information, and at least one of the advertisement identification information and the right holder identification information in association with each other. Also good.

  In this embodiment, when the access control unit 2212 of the wireless terminal 22 accesses the content of the Web server 82 in S2502, the content control unit 2222 of the Web server 82 acquires the terminal identification information of the wireless terminal 22 in S2610. . Then, the advertisement determination unit 2226 determines whether or not the terminal identification information of the wireless terminal 22 is associated with the distribution period in the distribution reservation information by the same procedure as in S2540.

  When the terminal identification information of the wireless terminal 22 is associated with the distribution period in the distribution reservation information (YES in S2610), in S2612, the advertisement determination unit 2226 is associated with the distribution period in the distribution reservation information. It is determined that the advertisement or the like distributed to the advertisement space specified by the advertisement request. The advertisement determination unit 2226 refers to the distribution reservation information, and extracts advertisement identification information or right holder identification information associated with the distribution period and the terminal identification information of the wireless terminal 22.

  On the other hand, when the terminal identification information of the wireless terminal 22 is not associated with the distribution period in the distribution reservation information (NO in S2610), the content control unit 2222 includes the terminal identification information of the wireless terminal 22 in S2530. The advertisement request is transmitted to the SSP server 1500. The advertisement request acquisition unit 2264 of the SSP server 1500 acquires the advertisement request and transmits the advertisement request to the advertisement request response unit 2266. Thereafter, the advertisement request response unit 2266 performs RTB and determines an advertisement to be distributed to the advertisement space specified by the advertisement request.

  Thereafter, S2560, S2570, S2572 and S2580 are executed in the same manner as in FIG. Thereby, an advertisement can be distributed to the advertising space provided in the content of the Web server 82 based on the distribution reservation information.

  FIG. 27 schematically shows an example of processing in the advertisement distribution system 2100. Still another example of the process of determining an advertisement to be distributed to the advertisement space will be described with reference to FIG. In the present embodiment, the advertisement determination unit 2216 of the wireless terminal 22 refers to the distribution reservation information and determines an advertisement to be distributed to the advertising space. In the description of FIG. 27, the same steps as those in FIG. 25 may be denoted by the same reference numerals as those in FIG. For example, also in the present embodiment, the distribution reservation information stores the advertisement space identification information, the distribution period, the terminal identification information, and at least one of the advertisement identification information and the right holder identification information in association with each other. Also good.

  In this embodiment, when the access control unit 2212 of the wireless terminal 22 accesses the content of the Web server 82 in S2502, the content control unit 2222 of the Web server 82 sends to the access control unit 2212 of the wireless terminal 22 in S2704. An inquiry is made as to whether or not there is a right holder of the right to distribute advertisements to the wireless terminal 22 at the time of access. In S2710, the advertisement determination unit 2216 determines whether or not the terminal identification information of the wireless terminal 22 is associated with the distribution period in the distribution reservation information by the same procedure as in S2540.

  When the terminal identification information of the wireless terminal 22 is associated with the distribution period in the distribution reservation information (in the case of YES in S2710), in S2712, the advertisement determination unit 2216 is associated with the distribution period in the distribution reservation information. It is determined that the advertisement or the like distributed to the advertisement space specified by the advertisement request. Further, the advertisement determination unit 2216 refers to the distribution reservation information and extracts advertisement identification information or right holder identification information associated with the distribution period and the terminal identification information of the wireless terminal 22. Thereafter, in S 2714, the extracted advertisement identification information or right holder identification information is transmitted to the content control unit 2222 of the Web server 82.

  In this case, S2570, S2572 and S2580 are executed as in the case of FIG. Thereby, an advertisement can be distributed to the advertising space provided in the content of the Web server 82 based on the distribution reservation information.

  On the other hand, when the terminal identification information of the wireless terminal 22 is not associated with the distribution period in the distribution reservation information (NO in S2710), the access control unit 2212 advertises to the wireless terminal 22 at the time of access in S2720. The content control unit 2222 is notified that there is no right holder for the right to distribute the content. In this case, S2530, S2550, S2560, S2570, S2572 and S2580 are executed as in the case of FIG. Thereby, an advertisement can be distributed to the advertising space provided in the content of the Web server 82 based on the distribution reservation information.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

  The order of execution of each process such as operations, procedures, steps, and stages in the apparatus, system, program, and method shown in the claims, the description, and the drawings is particularly “before” or “prior to”. It should be noted that the output can be realized in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the description, and the drawings, even if it is described using “first”, “next”, etc. for convenience, it means that it is essential to carry out in this order. It is not a thing.

  10 communication lines, 12 stores, 14 stores, 16 sidewalks, 22 wireless terminals, 24 wireless terminals, 42 wireless terminals, 44 wireless terminals, 62 wireless terminals, 64 wireless terminals, 80 action history providing servers, 82 Web servers, 90 client terminals , 100 Information providing system, 102 access point, 104 access point, 106 base station, 120 location providing server, 122 control unit, 124 terminal information storage unit, 126 relay device information storage unit, 140 information distribution server, 142 distribution unit, 144 Distribution information storage unit, 200 data table, 210 identification symbol, 220 location information, 222 information, 224 information, 230 attribute information, 232 information, 234 information, 236 information, 238 information, 300 data table, 320 MAC address, 330 information 340 information, 350 terminal position determination result, 400 data table, 420 terminal position information, 422 information, 424 information, 430 identification symbol, 440 terminal attribute information, 510 log information acquisition unit, 520 terminal information generation unit, 530 terminal information extraction unit 540 relay device information extraction unit, 550 request reception unit, 560 terminal information provision unit, 610 terminal location information generation unit, 620 identical user determination unit, 630 terminal attribute information generation unit, 632 statistical processing module, 634 terminal location determination module, 710 statistical information calculation unit, 720 frequent information extraction unit, 730 statistical information generation unit, 810 continuous log information generation unit, 820 log information classification unit, 830 distribution calculation unit, 840 classification reference adjustment unit, 910 frequency distribution, 920 frequency distribution, 1000 Information provision system, 1020 information Integrated system, 1022 integrated server, 1120 verification unit, 1122 history information acquisition unit, 1124 history information generation unit, 1126 history information storage unit, 1130 correspondence relationship generation unit, 1140 integration unit, 1142 correspondence relationship acquisition unit, 1144 attribute information acquisition unit , 1146 Integrated information generation unit, 1160 Request processing unit, 1162 Request reception unit, 1164 Integrated information control unit, 1166 Integrated information storage unit, 1222 History information selection unit, 1224 Condition determination unit, 1226 History information extraction unit, 1228 Verification information generation Section, 1230 collation information analysis section, 1302 data table, 1304 data table, 1306 data table, 1308 data table, 1322 MAC address, 1324 identification symbol, 1326 reception date and time, 1342 store name, 1344 purchase date and time, 346 Member ID, 1362 MAC Address, 1364 Member ID, 1382 MAC Address, 1384 Member ID, 1386 Reliability, 1400 Data Table, 1402 MAC Address, 1404 Member ID, 1406 Cookie, 1412 Attribute Information, 1414 Attribute Information, 1416 Attribute Information , 1420 terminal location information, 1430 identification information, 1500 SSP server, 1710 log information distribution unit, 1720 terminal list generation unit, 1730 terminal list distribution unit, 1740 movement history generation unit, 1750 movement history analysis unit, 1810 terminal list, 1820 terminal List group, 1830 movement history, 1840 frequency distribution, 1902 aggregation period, 1904 area ID, 1906 terminal ID, 2002 aggregation period, 2004 terminal ID, 2006 History, 2100 Advertisement distribution system, 2212 Access control unit, 2214 Reservation information reception unit, 2216 Advertisement determination unit, 2222 Content control unit, 2224 Reservation information reception unit, 2226 Advertisement determination unit, 2242 Storage unit, 2244 Bid information acquisition unit, 2246 Advertising space extraction unit, 2248 Auction unit, 2252 Reservation terminal extraction unit, 2254 Reservation information generation unit, 2256 Reservation information transmission unit, 2262 Advertising space information acquisition unit, 2264 Advertising request acquisition unit, 2266 Advertising request response unit, 2268 Intermediary unit

Claims (12)

A distribution condition acquisition unit that acquires a distribution destination condition indicating a condition of a communication terminal to which an advertisement is distributed, and a distribution period indicating a period in which the advertisement is distributed;
An extraction unit that extracts a communication terminal that matches the distribution destination condition based on at least one of attribute information indicating an attribute associated with the communication terminal and position information indicating a position of the communication terminal;
A reservation information generation unit that generates distribution reservation information in which the identification information of the communication terminal extracted by the extraction unit is associated with the distribution period;
An advertisement distribution apparatus comprising: The extraction unit extracts a communication terminal that matches the distribution destination condition from communication terminals that can be a distribution destination of the advertisement in at least a part of the distribution period.
The advertisement distribution device according to claim 1. A bid condition acquisition unit that acquires a bid condition indicating a condition for acquiring the right to display the advertisement in an advertisement space of content accessed by the communication terminal that matches the distribution destination condition;
A right holder determination unit for determining a right holder of the right based on the bid conditions acquired by the bid condition acquisition unit;
Further comprising
The reservation information generation unit associates the identification information of the communication terminal extracted by the extraction unit, the distribution period, and at least one of the identification information of the right holder and the identification information of the advertisement distributed by the right holder. Generated delivery reservation information,
The start of the delivery period is after the time when the bid condition acquisition unit acquires the bid condition,
The advertisement distribution device according to claim 1 or 2. An intermediary unit that mediates the transaction of the right;
The advertisement distribution apparatus according to claim 3. An inventory information acquisition unit that acquires inventory information including identification information of a specific inventory,
The right holder determination unit determines a right holder of a right to display the advertisement in the specific advertisement space;
The reservation information generation unit includes at least one of identification information of the communication terminal extracted by the extraction unit, the distribution period, identification information of the right holder, and identification information of the advertisement distributed by the right holder, and the identification Generating the distribution reservation information associated with the identification information of the advertising space,
The advertisement distribution device according to claim 3 or 4. The bid condition includes a content condition indicating a condition of content to which the advertisement is distributed,
The advertising space information includes advertising space attribute information indicating attributes of the specific advertising space,
The advertisement distribution device further includes an advertisement space extracting unit that extracts, as the specific advertisement space, an advertisement space that matches the content condition based on the advertisement space attribute information.
The advertisement distribution device according to claim 5. At least one of the distribution period, the identification information of the right holder and the identification information of the advertisement distributed by the right holder, which is associated with the identification information of the communication terminal extracted by the extraction unit in the distribution reservation information. Further comprising a reservation information transmitting unit for transmitting to the communication terminal extracted by the extracting unit,
The advertisement distribution device according to any one of claims 3 to 6. A reservation information receiving unit for receiving information transmitted by the reservation information transmitting unit;
A content information acquisition unit that accesses specific content and acquires content information including information related to the advertising space of the specific content;
When the information regarding the advertising space of the specific content indicates that the advertisement can be distributed to the advertising space of the specific content, and the time of access is included in the distribution period, the advertising space of the specific content An advertisement determination unit that determines to display the advertisement distributed by the right holder associated with the distribution period in the reservation information;
Further comprising
The advertisement distribution device according to claim 7. An advertisement for obtaining an advertisement request for requesting identification information of an advertisement distributed to the advertisement space of the specific content, including identification information of a communication terminal that has accessed the specific content and identification information of the advertisement space of the specific content A request acquisition unit;
When the access time is included in the distribution period, and the identification information of the communication terminal included in the advertisement request is associated with the distribution period in the distribution reservation information, in response to the advertisement request An advertisement request response unit that transmits at least one of the identification information of the right holder and the identification information of the advertisement included in the distribution reservation information;
Further comprising
The advertisement distribution device according to any one of claims 3 to 6. A terminal identification information acquisition unit that acquires identification information of a communication terminal that has accessed specific content;
The specific content when the time of access is included in the distribution period, and the identification information of the communication terminal acquired by the terminal identification information acquisition unit is associated with the distribution period in the distribution reservation information An advertisement determination unit that determines to display the advertisement distributed by the right in the advertisement space of
Further comprising
The advertisement distribution device according to any one of claims 3 to 6.   The program for functioning a computer as an advertisement delivery apparatus as described in any one of Claim 1-9. A distribution condition acquisition step of acquiring a distribution destination condition indicating a condition of a communication terminal to which an advertisement is distributed, and a distribution period indicating a period in which the advertisement is distributed;
An extraction step of extracting a communication terminal that matches the delivery destination condition based on at least one of attribute information indicating an attribute associated with the communication terminal and position information indicating a position of the communication terminal;
Reservation information generation step for generating distribution reservation information in which the identification information of the communication terminal extracted in the extraction step is associated with the distribution period;
An advertisement delivery method comprising: