JP2013118017A - Electronic advertisement distribution system and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an electronic advertisement distribution system that can grasp an action of a customer to an advertisement output by an electronic advertisement output device, and to provide a method.SOLUTION: An advertisement distribution system (1) includes an advertisement distribution device (10) and an electronic advertisement output device (20) which can be connected through a communication network (50). The electronic advertisement output device outputs an advertisement, acquires terminal identification information and transmits address information of the advertisement distribution device to the portable terminal (30) as the portable terminal is held over the electronic advertisement output device, and transmits the terminal identification information to the advertisement distribution device while associating it with log information. The advertisement distribution device receives the terminal identification information and log information, extracts a content corresponding to the advertisement having been output by the electronic advertisement output device when the portable terminal was held over it on the basis of the log information in response to the reception of page request information from the portable terminal together with the terminal identification information, constitutes page information capable of outputting the content, and transmits the page information to the portable terminal having transmitted the terminal identification information.

Description

  The present invention relates to an advertisement distribution system and method including an electronic advertisement output device.

  Conventionally, electronic advertisement output devices such as electronic POP (Point of Purchase) devices (also referred to as digital signage devices) have been used as means for advertising products / services to customers in stores and the like. In particular, in recent years, those using thin displays such as LCDs have become widespread.

  The electronic advertisement output device using such a thin display is used as a guide board in front of the station, installed near the entrance of the store, near the cash register, or on the product display shelf, etc., so that the introduction cost is low, It does not occupy the sales floor space, is easy to install and relocate, can appeal to consumers in the immediate vicinity of the product, and the sales promotion effect is high.

  Under such circumstances, an electronic POP device has been proposed in which advertising data is digitized and stored in a portable storage medium such as a memory card, and an advertising data image is displayed on a display device that is reduced in size and weight (Patent Document 1). .

  The invention described in the publication is used in a state in which the advertisement data stored in the flash memory is inserted and stored when the viewer passes the vicinity of the electronic advertisement output device by the installed human sensor and sound sensor. Is to play the advertisement that has been made.

JP 2001-100653 A

  However, since the electronic POP device described in Patent Document 1 cannot accept an action from a customer, it can check whether or not the customer who has viewed the advertisement has shown interest while playing an advertisement. Therefore, it is impossible to grasp how much the advertisement has led to purchasing behavior.

  SUMMARY An advantage of some aspects of the invention is that it provides an advertisement distribution system and method that can capture a customer's behavior with respect to an advertisement output by an electronic advertisement output device.

Specifically, the present invention provides the following.
(1) A system including an advertisement distribution apparatus (for example, CMS) and an electronic advertisement output apparatus (for example, a display, a set top box, and terminal information reading / writing means) connectable via a communication network (for example, the Internet). And
The electronic advertisement output device includes an advertisement output means (for example, a display, a speaker) for outputting an advertisement;
The terminal identification information is acquired by holding a portable terminal (for example, a mobile phone) that stores terminal identification information (for example, a terminal ID), and address information (for example, URL) of the advertisement distribution apparatus on the communication network is acquired. Means for transmitting to the portable terminal (for example, terminal information read / write means);
The communication is performed by associating the acquired terminal identification information with log information (for example, an advertisement ID and time information that has been output) indicating a record of an advertisement that has been output by the advertisement output unit when the portable terminal is held over. Means (for example, Ethernet (registered trademark) adapter, wireless LAN adapter) for transmitting to the advertisement distribution apparatus via a network,
The advertisement distribution device receives the terminal identification information and the log information transmitted from the electronic advertisement output device, and further receives page request information with the terminal identification information from the mobile terminal, A page on which the content (for example, the advertiser's HP) corresponding to the advertisement output by the electronic advertisement output device when the portable terminal is held up can be extracted based on the log information and the content can be output An advertisement distribution system comprising an advertisement distribution means (for example, a content company-compatible DB, an Ethernet (registered trademark) adapter) that configures information (for example, a Web page) and transmits the page information to a mobile terminal that has transmitted the terminal identification information .

According to such a configuration of the present invention, the advertisement distribution system includes an advertisement distribution device (for example, CMS) and an electronic advertisement output device (for example, a display, a set, and a display) that can be connected via a communication network (for example, the Internet). Top box, terminal information reading and writing means)
The electronic advertisement output device outputs an advertisement,
The terminal identification information is acquired by holding a portable terminal (for example, a mobile phone) that stores terminal identification information (for example, a terminal ID), and address information (for example, URL) of the advertisement distribution apparatus on the communication network is acquired. Send to the mobile device,
The communication is performed by associating the acquired terminal identification information with log information (for example, an advertisement ID and time information that has been output) indicating a record of an advertisement that has been output by the advertisement output unit when the portable terminal is held over. Transmitted to the advertisement distribution device via a network,
The advertisement distribution device receives the terminal identification information and the log information transmitted from the electronic advertisement output device, and further receives page request information with the terminal identification information from the mobile terminal, A page on which the content (for example, the advertiser's HP) corresponding to the advertisement output by the electronic advertisement output device when the portable terminal is held up can be extracted based on the log information and the content can be output Information (for example, a web page) is configured, and the page information is transmitted to the mobile terminal that has transmitted the terminal identification information.

  Thereby, the advertisement distribution device allows the user of the portable terminal to change the portable terminal based on the log information and the terminal identification information transmitted by the electronic advertisement output device and the terminal identification information transmitted by the portable terminal. The page information that can output the content corresponding to the advertisement that was output when it was held over the advertisement distribution device can be transmitted to the mobile terminal.

  As a result, the user of the portable terminal can acquire the content related to the advertisement that was viewed when the portable terminal was held over the advertisement output device via the portable terminal.

  As described above, the advertisement distribution system according to the present invention can capture the behavior of the customer with respect to the advertisement output by the electronic advertisement output device based on the terminal identification information and the log information.

  Therefore, the advertisement distribution system according to the present invention can check whether or not the customer who viewed the advertisement has shown interest while playing the advertisement, and how much the advertisement has led to the purchase behavior. I can grasp it.

  (2) Based on the received log information, the advertisement distribution unit configures page information that can further output content corresponding to other advertisements output by the electronic advertisement output device over the portable terminal. The advertisement distribution system according to (1).

  According to such a configuration of the present invention, the advertisement distribution means outputs content corresponding to other advertisements output from the electronic advertisement output device over the portable terminal based on the received log information. Furthermore, page information that can be output is configured.

  Thereby, the advertisement distribution system can further transmit, as other advertisements, for example, content corresponding to other advertisements sequentially output by the electronic advertisement output device to the mobile terminal.

  As a result, the user of the mobile terminal can further acquire the content corresponding to the other advertisement output from the electronic advertisement output device that holds the mobile terminal of the mobile terminal.

  In this way, the advertisement distribution system is of interest to a customer who is related to a sales place where an electronic advertisement output device with a mobile terminal held by the customer is installed, such as a toy department of a retail store or a candy department. Other contents that are likely to have can be further distributed.

  (3) Based on the log information, the advertisement distribution unit may send content corresponding to the advertisement output by the electronic advertisement output device when the portable terminal is held over or content corresponding to the other advertisement. The advertisement distribution system according to (2), which forms page information including link information indicating a link.

  According to such a configuration of the present invention, the advertisement distribution means can use the content corresponding to the advertisement output by the electronic advertisement output device when the portable terminal is held over the log information or the other The page information including link information indicating a link to the content corresponding to the advertisement is configured.

  Thus, the advertisement distribution means can transmit page information including link information to these contents, instead of directly transmitting these corresponding contents to the portable terminal.

  As a result, when the user browses the content corresponding to the advertisement output by the electronic advertisement output device when the user holds the portable terminal, or the content corresponding to the other advertisement In addition, since it goes through the page including the link information, it is possible to reliably capture which user has browsed the content.

  In this way, the advertisement distribution system can obtain a material for studying the user's interest in more detail.

(4) The advertisement distribution apparatus stores means (for example, an electronic advertisement output apparatus attribute DB) for storing attribute information (for example, installation location, number of touches, number of clicks) of the electronic advertisement output apparatus;
Means for storing information related to the advertisement output schedule of the electronic advertisement output device (for example, advertisement output schedule DB);
In response to receiving information regarding the bid request of the advertisement with information specifying the attribute information from the terminal of the bid bidder via the communication network, the advertisement output schedule is set based on the attribute information. The advertisement delivery system according to any one of (1) to (3), further comprising: means for searching and sending information related to an advertisement space that can be bid to the terminal of the advertisement bidder.

According to such a configuration of the present invention, the advertisement distribution device stores attribute information (for example, installation location, number of touches, number of clicks) of the electronic advertisement output device,
Storing information related to the advertisement output schedule of the electronic advertisement output device;
In response to receiving information regarding the bid request of the advertisement with information specifying the attribute information from the terminal of the bid bidder via the communication network, the advertisement output schedule is set based on the attribute information. Search and send information related to the available advertising space to the terminal of the bidder who wants to bid.

  Thereby, the advertisement distribution apparatus provides the attribute information of the electronic advertisement output apparatus to the terminal of the bidder who wishes to bid the advertisement, and includes information specifying the attribute information from the terminal of the bidder of the advertisement bid. Information about the bid request of the advertisement can be received.

  As a result, the advertisement bid applicant selects, for example, an electronic advertisement output device that is a more effective advertisement distribution destination for himself / herself by checking / searching attribute information such as an installation location of the electronic advertisement output device. You can bid for your own advertisement.

  More specifically, a store owner of a retail store can bid for an advertisement of his / her time sale after performing a search such as “an electronic advertisement output terminal within a radius of 2 km from his / her store”.

  (5) In response to receiving the terminal identification information and the log information from the electronic advertisement output device, the advertisement distribution device associates the terminal identification information and the log information with the electronic advertisement output device and transmits the attribute. The advertisement distribution system according to (4), further including means for storing information.

  According to such a configuration of the present invention, the advertisement distribution device receives the terminal identification information and the log information in response to receiving the terminal identification information and the log information from the electronic advertisement output device. The attribute information is stored in association with the advertisement output device

  As a result, the advertisement distribution system associates information related to customer behavior such as the number of holding the portable terminal and the number of clicks on the corresponding content link with the electronic advertisement output device as attribute information. Can be remembered.

  As a result, the advertisement bidder confirms / searches attribute information such as the installation location of the electronic advertisement output device, the number of customers holding the portable terminal, and the number of clicks on the corresponding content link, for example. Then, after selecting an electronic advertisement output device that is a more effective advertisement distribution destination for itself, it is possible to bid on its own advertisement.

  More specifically, the store owner of the retail store refers to, for example, the member DB of the member organization in which the owner of the mobile terminal has registered as a member, so that “an electronic advertisement output terminal within a radius of 2 km from the own store” It is installed in a food-related department, for example, a customer who is 20 to 50 years old holds an average of 200 or more mobile devices a day ” You can bid for ads.

(6) In the page including the link information displayed by the mobile terminal, the advertisement distribution apparatus receives the information indicating that the user has selected the link information, Means for storing user identification information for identifying a user and user attribute information in association with the terminal identification information (for example, a user attribute DB);
The advertisement distribution means refers to the user attribute information based on the received terminal identification information, and changes link information included in the page information based on the link information stored in association with the user identification information (5 ) Advertising distribution system.

According to such a configuration of the present invention, the advertisement distribution device receives information indicating that the user has selected the link information in a page including the link information displayed by the mobile terminal. The link information is stored as user attribute information in association with user identification information for identifying the user and the terminal identification information,
The advertisement distribution unit refers to the user attribute information based on the received terminal identification information, and changes link information included in the page information based on the link information stored in association with the user identification information.

  Thus, information related to the user's link selection can be stored as the user attribute information, and the link information of the page information transmitted to the mobile terminal can be changed based on the stored user attribute information. .

  As a result, the advertisement distribution system can estimate the user's preference based on the user's link selection, appropriately select link information that is considered to match the user's preference, and transmit the link information to the mobile terminal. .

  In this way, the advertisement distribution system can transmit link information including content customized to the user's preference to the user's mobile terminal.

  (7) The advertisement distribution device according to any one of (1) to (3), wherein the advertisement distribution device further includes means for storing information indicating that the output of the advertisement from the electronic advertisement output device is stopped. system.

  According to such a configuration of the present invention, when the advertisement output from the electronic advertisement output device stops, the advertisement distribution device stores information indicating that fact.

  Thereby, when the advertisement distribution of the electronic advertisement output device is stopped due to a power failure or the like, information indicating that fact can be stored.

  As a result, it is possible to more reliably obtain critical information regarding whether or not the in-house advertisement that is most worrisome for the advertiser has been delivered.

  Thus, in addition to the log information, the advertisement distribution system can make the advertiser more relieved by providing the advertiser with a record that the advertisement distribution has stopped in the event of an emergency. There is sex.

  (8) The electronic advertisement output device further includes means (for example, a semiconductor memory) that receives and stores information related to the advertisement to be output in advance via the communication network. The advertisement distribution system described in Crab.

  According to such a configuration of the present invention, the electronic advertisement output device receives and stores in advance information related to the advertisement to be output via the communication network.

  Thus, the electronic advertisement output device can receive in advance information related to the advertisement to be output.

  As a result, the electronic advertisement distribution apparatus can continue outputting advertisements based on information relating to advertisements stored in advance, even if the electronic advertisement distribution apparatus is not always connected to the communication network.

  (9) The advertisement distribution system according to any one of (1) to (8), wherein the advertisement distribution apparatus preferentially transmits an electronic advertisement output apparatus with low communication efficiency of the communication network.

  According to such a configuration of the present invention, the advertisement distribution device transmits information related to the advertisement in preference to an electronic advertisement output device with low communication efficiency of the communication network.

  Accordingly, the advertisement distribution apparatus can transmit the information related to the advertisement in preference to the electronic advertisement output apparatus with low communication efficiency that tends to delay the distribution of the information related to the advertisement according to the state of the communication network. .

  As a result, the advertisement distribution system can distribute information related to advertisements in preference to an electronic advertisement output device with low communication efficiency, and can further synchronize the timing of completion of distribution of information related to advertisements.

(10) Execution in a system including an advertisement distribution apparatus (for example, CMS) and an electronic advertisement output apparatus (for example, a display, a set top box, terminal information reading / writing means) connectable via a communication network (for example, the Internet) An ad delivery method that allows
An advertisement output step (for example, display, speaker) for outputting an advertisement to the electronic advertisement output device;
The terminal identification information is acquired by holding a portable terminal (for example, a mobile phone) that stores terminal identification information (for example, a terminal ID), and address information (for example, URL) of the advertisement distribution apparatus on the communication network is acquired. Transmitting to the portable terminal (for example, terminal information reading and writing means);
The communication is performed by associating the acquired terminal identification information with log information (for example, an advertisement ID and time information that has been output) indicating a record of an advertisement that has been output by the advertisement output unit when the portable terminal is held over. Transmitting to the advertisement distribution apparatus via a network (for example, an Ethernet (registered trademark) adapter, a wireless LAN adapter),
In response to receiving the terminal identification information and the log information transmitted from the electronic advertisement output device to the advertisement distribution device, and further receiving page request information with the terminal identification information from the mobile terminal, A page on which the content (for example, the advertiser's HP) corresponding to the advertisement output by the electronic advertisement output device when the portable terminal is held up can be extracted based on the log information and the content can be output Advertisement distribution that configures information (for example, a Web page) and executes an advertisement distribution step (for example, a content company-compatible DB, an Ethernet (registered trademark) adapter) that transmits the page information to the mobile terminal that has transmitted the terminal identification information. Method.

  According to such a configuration of the present invention, the same effect as (1) can be expected.

  According to the advertisement distribution system according to the present invention, the user of the mobile terminal obtains the content related to the advertisement viewed when the user holds the mobile terminal over the electronic advertisement output device via the mobile terminal. Can do. As described above, the advertisement distribution system according to the present invention can capture the behavior of the customer with respect to the advertisement output by the electronic advertisement output device based on the terminal identification information and the log information. Therefore, the advertisement distribution system according to the present invention can check whether or not the customer who viewed the advertisement has shown interest while playing the advertisement, and how much the advertisement has led to the purchase behavior. I can grasp it.

The figure which shows the system configuration | structure of the advertisement delivery system which concerns on an example of suitable embodiment of this invention. The block diagram which shows the function structure of the advertisement delivery system which concerns on an example of suitable embodiment of this invention. The flowchart which shows the flow of the content (advertisement) delivery process 1 in the advertisement delivery system which concerns on an example of suitable embodiment of this invention. Explanatory drawing which shows the example of a display of the page information in the portable terminal which concerns on an example of suitable embodiment of this invention. The figure which shows URL of the advertisement delivery apparatus which concerns on an example of suitable embodiment of this invention, the terminal identification information (terminal ID) of a portable terminal, and the terminal identification information of an electronic advertisement output device. The figure which shows the log information in the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. The figure which shows content company corresponding | compatible DB which concerns on an example of suitable embodiment of this invention. The flowchart which shows the flow of the content (advertisement) delivery process 2 in the advertisement delivery system which concerns on an example of suitable embodiment of this invention. The figure which shows electronic advertisement output device attribute DB which concerns on an example of suitable embodiment of this invention. The figure which shows user attribute DB which concerns on an example of suitable embodiment of this invention. The flowchart which shows the flow of the electronic advertisement bid process in the advertisement delivery system which concerns on an example of suitable embodiment of this invention. The figure which shows advertisement output schedule DB which concerns on an example of suitable embodiment of this invention. The hardware block diagram of the advertisement delivery apparatus which concerns on an example of suitable embodiment of this invention, a portable terminal, an advertiser (company) server, and a bid wishing terminal. The hardware block diagram of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a diagram showing an example of the overall configuration of an advertisement distribution system 1 according to an embodiment of the present invention.

  The advertisement distribution system 1 includes at least an advertisement distribution device 10, an electronic advertisement output device 20, a portable terminal 30 including terminal identification information, and a communication network 50. Further, the advertisement distribution system 1 further includes a company server 40 and a terminal 60 of an advertisement bid applicant. And may include. The advertisement distribution device 10, the electronic advertisement output device 20, the mobile terminal 30 including the terminal identification information, the company server 40, and the terminal 60 of the advertisement bid applicant are communicably connected via a communication network 50.

  The advertisement distribution device 10 receives information and data received from the electronic advertisement output device 20 via the communication network 50, the mobile terminal 30 including terminal identification information, which will be described later in detail, and the terminal 60 of the advertisement bidder who will be described later in detail. In response, the information processing apparatus performs various processes. The advertisement distribution apparatus 10 may be configured to include a CMS (Content Management System; hereinafter referred to as the server 11), a content company correspondence DB 103 and an electronic advertisement output apparatus attribute DB 105, which will be described in detail later.

  The advertisement distribution device 10 controls the distribution of the advertisement output by the electronic advertisement output device 20 according to the present invention, and distributes the content to the mobile terminal 30 including the terminal identification information.

  Here, the advertisement distribution apparatus 10 may be realized by various general-purpose computers such as a PC server. Alternatively, it may be configured as a dedicated device.

  The electronic advertisement output device 20 may include an STB (Set Top Box) 21, a display device 22, and a terminal information read / write device 23.

  The electronic advertisement output device 20 may include an STB 21, a display device 22, and a terminal information read / write device 23. In addition, the display device 22 and the STB 21 may be configured as an integral unit, and the terminal information read / write device 23 may be configured as an integral unit. Various combinations including other combinations may be realized.

  The electronic advertisement output device 20 outputs an advertisement distributed from the advertisement distribution device 10 according to the advertisement output schedule, and holds the portable terminal 30 including the terminal identification information described later over the terminal information read / write device 23, thereby the terminal identification described later. The terminal identification information of the mobile terminal 30 including the information is received and transmitted to the advertisement distribution device 10. In addition, the electronic advertisement output device 20 holds the address information (URL) of the advertisement distribution device 10 later by holding the portable terminal 30 including the terminal identification information described later over the terminal information read / write device 23 of the electronic advertisement output device 20. It transmits to the portable terminal 30 containing terminal identification information.

  Here, specifically, the display device 22 may be realized by various displays such as an LCD display, a plasma display, an organic EL display, and a CRT.

  The terminal information read / write device 23 may be specifically configured using, for example, an IC card reader / writer, a magnetic card reader / writer, or the like.

  The mobile terminal 30 including the terminal identification information is obtained by passing the terminal identification information of the mobile terminal 30 including the terminal identification information electronically by holding the mobile terminal 30 including the terminal identification information over the terminal information reading / writing device 23 of the electronic advertisement output device 20 described above. The advertisement output device 20 can be transmitted. The mobile terminal 30 including the terminal identification information receives the address information (URL) of the advertisement distribution device 10 by holding the mobile terminal 30 including the terminal identification information over the terminal information reading / writing device 23 of the electronic advertisement output device 20 described above. It is configured to be possible.

  The mobile terminal 30 including the terminal identification information is configured to be able to communicate information and data with the advertisement distribution apparatus 10 and the company server 40 via the communication network 50, and from the advertisement distribution apparatus 10 and the company server 40 via the communication network 50. It is a device that displays received information and data.

  Note that the mobile terminal 30 including the terminal identification information may be specifically realized by a mobile information terminal such as a mobile phone or a PDA with a built-in IC card.

  The company server 40 is an information processing apparatus that performs various processes according to information and data received from the advertisement distribution apparatus 10 via the communication network 50.

  Here, the enterprise server 40 may be realized by various general-purpose computers such as a PC server. Alternatively, it may be configured as a dedicated device.

  The terminal 60 of the advertisement bid applicant is configured to be able to communicate information and data with the advertisement distribution apparatus 10 via the communication network 50, and displays bid information and data received from the advertisement distribution apparatus 10 via the communication network 50. This is a device for bidding.

  Here, the terminal 60 of the advertisement bidder may be realized by various general-purpose computers such as a PC, a PDA, and a mobile phone. Alternatively, it may be configured as a dedicated device.

  The network 50 may be configured by the Internet, a dedicated line, or the like. Further, various connection methods such as a wired method and a wireless method can be adopted.

  FIG. 2 is a block diagram showing a functional configuration of the advertisement distribution system 1 according to an example of the preferred embodiment of the present invention.

  The advertisement distribution apparatus 10 includes an advertisement distribution unit 101, a bidable advertisement space information distribution unit 102, a content company correspondence DB 103 that stores an advertisement ID, a corresponding content ID, and a URL, which will be described later in detail in FIG. 12 is an advertisement output schedule DB 104 that stores the date and time and advertisement ID, which will be described later in FIG. 12, and the identification information (ID), installation location, and terminal of the portable terminal 30 that is held in detail later in FIG. It includes an electronic advertisement output device attribute DB 105 that stores identification information and date and time in association with each other, and a user attribute DB 106 that stores user identification information, terminal identification information, a selected link, and date and time in association with each other.

  The advertisement distribution unit 101 receives log information and terminal identification information from the log information terminal identification information transmission unit 211 of the electronic advertisement output device 20 described in detail later. Further, the advertisement distribution unit 101 searches the content company correspondence DB 103, the advertisement output schedule DB 104, and the electronic advertisement output device attribute DB 105 using the received log information and terminal identification information. Then, the advertisement distribution unit 101 transmits the searched advertisement information to the advertisement output unit 221 of the electronic advertisement output device 20 described later.

  The bidable advertisement space information distributing unit 102 receives bid request information from the bid request information transmitting unit 601 of the terminal 60 of the bidder who wants to be described later. Further, the bidable advertisement space information distribution unit 102 searches the advertisement output schedule DB 104, the electronic advertisement output device attribute DB 105, and the user attribute DB 106 using the received bid request information. Then, the bidable advertisement space information distribution means 102 transmits the searched bidable advertisement space information to the bidable advertisement space information output means 602 of the terminal 60 of the advertisement bidder who will be described in detail later.

  The electronic advertisement output device 20 includes a log information terminal identification information transmission unit 211, an advertisement output unit 221, and a terminal information read / write unit 231. The log information terminal identification information transmission unit 211 is configured to display the log information of the advertisement output by the advertisement output unit 221 described later in detail and the terminal information read by the terminal information read / write unit 231 described later in detail. It transmits to the advertisement distribution means 101.

  Therefore, the log information terminal identification information transmission unit 211 can transmit the time when the advertisement output unit 221 is stopped to the advertisement distribution unit 101 of the advertisement distribution apparatus 10 as log information. Therefore, when the advertisement output unit 221 stops, the advertisement distribution apparatus 10 can record the stop of the advertisement output as log information.

  The advertisement output means 221 receives and outputs advertisement information from the advertisement distribution means 101 of the advertisement distribution apparatus 10 described above.

  The terminal information read / write unit 231 may be realized by the terminal information read / write device 23 described above.

  The terminal information read / write unit 231 receives the terminal identification information from the terminal identification information transmission unit 301 of the portable terminal 30 including the terminal identification information described later in detail, and transmits it to the log information terminal identification information transmission unit 211. Further, the terminal information read / write unit 231 transmits the address information of the advertisement distribution device to the advertisement distribution device address information receiving unit 302 of the portable terminal 30 including the terminal identification information described in detail later.

  The mobile terminal 30 including the terminal identification information includes a terminal identification information transmission unit 301, an advertisement distribution device address information reception unit 302, a page request unit 303, and an advertisement output unit 304. The terminal identification information transmitting unit 301 transmits the terminal identification information to the terminal information reading / writing unit 231 by holding the portable terminal 30 including the terminal identification information over the terminal information reading / writing unit 231.

  The advertisement distribution device address information receiving unit 302 receives the address information of the advertisement distribution device 10 from the terminal information read / write unit 231 by holding the portable terminal 30 including the terminal identification information over the terminal information read / write unit 231. . Further, the received address information of the advertisement distribution apparatus 10 is transmitted to the page request unit 303 described later.

  The page request unit 303 receives the address information of the advertisement distribution device 10 from the above-described advertisement distribution device address information reception unit 302. Further, the page request unit 303 transmits the page request information to the advertisement distribution unit 101 of the advertisement distribution apparatus 10 described above based on the received address information of the advertisement distribution apparatus 10. The advertisement output unit 304 receives the advertisement information from the advertisement distribution unit 101 of the advertisement distribution apparatus 10 described above. Further, the advertisement output unit 304 outputs the received advertisement information.

  The terminal 60 of the bidder for advertisement bid includes a bid request information transmission unit 601 and a bidable advertisement space information output unit 602. The bid request information transmission unit 601 transmits bid request information to the bidable advertisement space information distribution unit 102 of the advertisement distribution apparatus 10 described above. The bidable advertisement space information output unit 602 receives bidable advertisement space information from the bidable advertisement space information distribution unit 102 of the advertisement distribution device 10 described above. Further, the bidable advertisement space information output unit 602 outputs the received bidable advertisement space information.

  FIG. 3 is a flowchart showing the flow of content (advertisement) distribution processing 1 in the advertisement distribution system 1 according to an example of the preferred embodiment of the present invention.

  The advertisement distribution system 1 includes a mobile terminal 30 (hereinafter, mobile terminal 30) including terminal identification information having AAA as terminal identification information of the mobile terminal 30 including terminal identification information, and XYZ as terminal identification information of the electronic advertisement output device 20. The URL of the address of the electronic advertisement output device 20 and the advertisement distribution means 101 of the advertisement distribution device 10 is http: // abc. An advertisement distribution apparatus 10 having html is included. In step S <b> 311, the mobile terminal 30 transmits terminal identification information to the electronic advertisement output device when the user holds the mobile terminal 30 over the electronic advertisement output device 20.

  Here, the terminal identification information of the portable terminal 30 will be described with reference to FIG. FIG. 5 is a table showing the URL of the advertisement distribution apparatus, the terminal identification information (terminal ID) of the portable terminal 30, and the identification information of the electronic advertisement output apparatus. Here, the terminal identification information (terminal ID) of the portable terminal 30 is AAA. Therefore, the portable terminal 30 transmits terminal identification information called AAA.

  In step S <b> 211, the terminal information reading / writing unit 231 of the electronic advertisement output apparatus 20 reads the terminal identification information called AAA transmitted by the terminal identification information transmission unit 301 of the mobile terminal 30 described above. Further, the terminal information reading / writing unit 231 of the electronic advertisement output device 20 transmits the URL of the advertisement distribution device 10 to the advertisement distribution device address information receiving unit 302 of the mobile terminal 30.

  Here, the URL of the above-described advertisement delivery apparatus 10 will be described with reference to FIG. 5 again. FIG. 5 is a table showing the URL of the advertisement distribution apparatus, the terminal identification information (terminal ID) of the portable terminal 30, and the identification information of the electronic advertisement output apparatus 20. Here, the URL of the advertisement distribution means 101 of the advertisement distribution apparatus 10 is http: // abc. It is htm. Therefore, the terminal information read / write means 231 of the electronic advertisement output device 20 is http: // abc. Send URL html.

  In step S312, the advertisement distribution device address information receiving unit 302 of the mobile terminal 30 transmits the http: // abc. The URL html is received.

  On the other hand, in step S212, the electronic advertisement output apparatus 20 advertises the terminal identification information of the mobile terminal 30 and the terminal identification information of the electronic advertisement output apparatus 20 called AAA transmitted by the terminal identification information transmitting unit 301 of the mobile terminal 30 described above. It transmits to the advertisement distribution means 101 of the distribution apparatus 10. Further, the log information terminal identification information transmission unit 211 of the electronic advertisement output device 20 transmits log information indicating the advertisement being output in the advertisement output unit 221 of the electronic advertisement output device 20 to the advertisement distribution unit 101 of the advertisement distribution device 10. .

  The terminal identification information of the electronic advertisement output device 20 will be described with reference to FIG. FIG. 5 is a table showing the URL of the advertisement distribution means 101 of the advertisement distribution apparatus 10, the terminal identification information (terminal ID) of the portable terminal 30, and the identification information of the electronic advertisement output apparatus 20. Here, the identification information of the electronic advertisement output device 20 is XYZ. Therefore, the electronic advertisement output device 20 transmits terminal identification information called XYZ.

  With reference to FIG. 6, log information indicating an advertisement being output in the electronic advertisement output device 20 will be described. FIG. 6 is a table showing log information in the electronic advertisement output apparatus 20 having terminal identification information XYZ.

  The log information is attached to the terminal identification information of the electronic advertisement output device 20 and the advertisement output from the advertisement output means 221 of the electronic advertisement output device 20 when the portable terminal 30 is held over the electronic advertisement output device 20. The advertisement ID of the advertisement and the broadcast time of the advertisement output in the advertisement output means 221 of the electronic advertisement output device 20 when the portable terminal 30 is held over the electronic advertisement output device 20, and the portable terminal 30 as the electronic advertisement output device. 20 when the advertisement output means 221 of the electronic advertisement output device 20 is held over the advertisement ID of another advertisement being broadcasted before and after the advertisement that was being output and the electronic advertisement output device 20 Other broadcasted broadcasts that were broadcast during the time before and after the advertisement that was output by the advertisement output means 221 of the electronic advertisement output device 20 And broadcast time of the time and held up the mobile terminal 30 to the electronic advertisement output unit 20 is information that associates.

  Here, the advertisement ID broadcast when the portable terminal 30 is held over the electronic advertisement output apparatus 20 is 0123. The broadcast time of advertisements that are broadcast when the portable terminal 30 is held over the electronic advertisement output device 20 is from 12:18: 00 on April 20, 2008 to 12:20:00. The time when the portable terminal 30 is held over the electronic advertisement output device 20 is 12:18:30 on April 20, 2008. Also, other on-air advertisement IDs that were aired before and after the aired advertisement when the portable terminal 30 is held over the electronic advertisement output device 20 are 0120, 0121, 0122, and 0124. The airing time of other on-air advertisements that were aired before and after the advertisement being aired when the portable terminal 30 was held over the electronic advertisement output device 20 was 12:14:00 on April 20, 2008. 12:15:00, 12:15:00 on April 20, 2008, 12:17:00, April 20, 2008: 12:17:00-12:18:00 From 12:20:00 on April 20, 2008 to 12:21:00. Therefore, the electronic advertisement output device 20 transmits, as log information, the above-described advertisement ID, the broadcasting time associated with the advertisement ID, and the time when the portable terminal 30 is held over the electronic advertisement output device 20.

  In step S111, the advertisement distribution means 101 of the advertisement distribution apparatus 10 outputs the terminal identification information of the portable terminal 30 called AAA and the electronic advertisement output of XYZ transmitted by the log information terminal identification information transmission means 211 of the electronic advertisement output apparatus 20 described above. The terminal identification information of the device 20 is received. Further, the log information transmitted by the log information terminal identification information transmitting unit 211 of the electronic advertisement output device 20 is received.

  In step S112, the advertisement distribution apparatus 10 stores the log information received in association with the electronic advertisement output apparatus 20 and the received terminal identification information as attribute information of the electronic advertisement output apparatus. Further, the advertiser's company server 40 (not shown) displaying the stored log information on the electronic advertisement output device 20 including information such as the time when the user holds the portable terminal 30 and the link selected by clicking. ).

  The electronic advertisement output device attribute DB 105 that stores the attribute information of the electronic advertisement output device 20 will be described with reference to FIG. FIG. 9 is a table showing the storage location, the identification information held over the portable terminal, and the date and time in association with the identification information (ID) of the electronic advertisement output device stored in the electronic advertisement output device attribute DB 105.

  Here, in the electronic advertisement output device attribute DB 105, the identification information (ID) of the electronic advertisement output device indicates the terminal identification information of the electronic advertisement output device 20 described above. The identification information (ID) of the electronic advertisement output device called XYZ corresponding to the terminal identification information called XYZ received in step S111 is stored. Furthermore, an installation location shows the address where the above-mentioned electronic advertisement output apparatus 20 is installed. The address of the Tokyo XX ward Δ □ store toy counter A, which is the address where the electronic advertisement output device 20 is installed, is stored in association. The identification information held over the portable terminal indicates the terminal identification information of the portable terminal 30. The AAA received in step S111 and the terminal identification information of the portable terminal 30 called BBB which is the terminal identification information of the other portable terminal 30 are stored in association with each other. The date and time indicate the time when the portable terminal 30 is held over the electronic advertisement output device 20. The time of 12:18:30 on April 20, 2008 included in the log information received in step S111 and the time of 12:18:30 on April 20, 2008 included in the other log information are associated with each other. And remember.

  On the other hand, in step S313, the portable terminal 30 receives the URL of the advertisement distribution means 101 of the advertisement distribution apparatus 10 received in step S312 described above: http: // abc. A page request signal is transmitted according to htm. Furthermore, the portable terminal 30 transmits the terminal identification information AAA of the portable terminal 30 to the advertisement distribution means 101 of the advertisement distribution apparatus 10 described above.

  In step S113, the advertisement distribution apparatus 10 receives a page request signal. Further, the advertisement distribution device 10 receives the terminal identification information AAA of the mobile terminal 30.

  In step S114, the advertisement distribution apparatus 10 is based on the log information received in step S111 described above, the content corresponding to the advertisement ID 0123 being broadcast when the portable terminal 30 is held over the electronic advertisement output apparatus 20, and The contents corresponding to the other advertisement ID 0120, advertisement ID 0121, advertisement ID 0122, and advertisement ID 0124 that were being broadcast at the time before and after the advertisement that was being broadcasted are extracted from the content company correspondence DB 103.

  The content company correspondence DB 103 described above will be described with reference to FIG. FIG. 7 is a table showing the corresponding content ID and URL stored in association with the advertisement ID in the content company correspondence DB 103.

  The content company correspondence DB 103 stores an advertisement ID that is an ID number attached to an advertisement output from the electronic advertisement output device 20 described above. Furthermore, the content company correspondence DB 103 stores a corresponding content ID, which is an ID number of the content corresponding to the advertisement output from the electronic advertisement output device 20, in association with it. In addition, the content company correspondence DB 103 stores a URL that is a link of the content in association with each other.

  In step S114, the advertisement distribution apparatus 10 further configures page information including a URL that is a link of the extracted content. Then, the advertisement distribution device 10 transmits the configured page information to the mobile terminal 30.

  In step S314, the portable terminal 30 outputs the corresponding content based on the received page information.

  FIG. 4 is an explanatory view showing a display example of the page information on the mobile terminal 30 described above. By holding the portable terminal 30 over the terminal information reading / writing means 231 of the electronic advertisement output device 20, the advertisement output means 304 of the portable terminal 30 can be used when the portable terminal 30 is held over the electronic advertisement output device 20. The content related to the advertisement output by the advertisement output means 221 and the user review link regarding the content are displayed as “new movie XXX preview preview invitation... User review”.

  Further, the advertisement output means 304 of the mobile terminal 30 is content and content related to the advertisement that has been output by the advertisement output means 221 of the electronic advertisement output device 20 before and after the mobile terminal 30 is held over the electronic advertisement output device 20. "Soda, let's go to △ 2 nights 3 days 29,800 yen ... user review", "I can speak English. Free trial lesson ... user review", " ○ × Beer Z League jumper present ... User review ”,“ Recommended drama ○ △ □ Initial synopsis… User review ”,“ Super-large work game × △ ○ Purchase reservation reception ... User review ”, Display a link such as.

  In addition, the advertisement output means 304 of the mobile terminal 30 is “Japanese beef A5 half price sale... User review”, “yen” which is a link of content related to the installation location of the electronic advertisement output device 20 and a user review regarding the content. A link such as “High-profit return special sale… User review” is displayed.

  Therefore, the user of the mobile terminal 30 can acquire the content related to the advertisement viewed when the mobile terminal 30 is held over the advertisement output device 20 via the mobile terminal.

  Further, the user of the mobile terminal 30 can acquire the content related to the advertisement before and after the advertisement viewed when the mobile terminal 30 is held over the electronic advertisement output device 20 via the mobile terminal.

  FIG. 8 is a flowchart showing a flow of content (advertisement) distribution processing 2 in the advertisement distribution system 1 according to an example of the preferred embodiment of the present invention.

  The advertisement distribution system 1 uses http://abc.com as the URL of the address of the mobile terminal 30 having AAA as the terminal identification information of the mobile terminal 30 and the address of the advertisement distribution means 101 of the advertisement distribution apparatus 10. It includes an advertisement distribution apparatus 10 having html and a company server 40 (hereinafter referred to as an advertiser (company) server 40). In step S <b> 321, the page request unit 303 of the mobile terminal 30 transmits a page request to the advertisement distribution apparatus 10 when the user selects a link displayed on the advertisement output unit 304 of the mobile terminal 30.

  In step S121, the advertisement distribution unit 101 of the advertisement distribution apparatus 10 receives the page request, associates the link selected in the portable terminal 30 with the terminal identification information and the user identification information of the portable terminal 30, and sets the user attribute. Store in the DB 106.

  The above-described user attribute DB 106 will be described with reference to FIG. FIG. 10 is a table showing terminal identification information, selection links, and dates and times stored in association with user identification information in the user attribute DB 106. The user attribute DB 106 stores user identification information that is an ID associated with the user of the mobile terminal 30 in advance. Specifically, for example, the terminal identification information and the user identification information are associated by information stored together with the terminal identification information (for example, terminal ID, telephone number, etc.) such as a member DB.

  Here, the user attribute information is stored as aaa, bbb,. Further, the user attribute DB 106 stores the terminal identification information of the portable terminal 30 in association with the user identification information. Here, the terminal identification information of the portable terminal 30 is stored in association with AAA, BBB,... And user identification information.

  Further, the user attribute DB 106 stores personal information such as the user's sex, age,... In association with the user identification information. Here, sex is stored in association with user identification information such as male, female,..., And age, 23, 35,. Further, the user attribute DB 106 stores the link selected in the mobile terminal 30 in association with the terminal identification information and the user identification information of the mobile terminal 30. Here, the selected link is http: // 0123-6. http, http: // 0123-6. are stored in association with the terminal identification information and the user identification information.

  Further, the user attribute DB 106 stores the time when the link is selected in the mobile terminal 30 as the date and time in association with the terminal identification information and the user identification information. Here, in the mobile terminal 30 in which the user identification information is aaa and the terminal identification information is AAA, the selected link is http: // 0123-6. It stores the fact that html was selected at 12:19:23 on April 20, 2008, and the user identification information is bbb and the terminal identification information is BBB. /// 0123-6. It remembers that html was selected at 12:24:26 on April 20, 2008.

  In step S <b> 122, the advertisement distribution unit 101 of the advertisement distribution apparatus 10 transmits page information corresponding to the received page request to the mobile terminal 30. In step S322, the advertisement output unit 304 of the mobile terminal 30 displays page information corresponding to the received page request. In step S323, the page request unit 303 of the mobile terminal 30 receives the advertisement distribution in response to the user selecting the link of the advertiser (company) server 40 on the page displayed by the advertisement output unit 304 of the mobile terminal 30. A page request is transmitted to the advertisement distribution means 101 of the apparatus 10.

  In step S123, the advertisement distribution means 101 of the advertisement distribution apparatus 10 receives the page request and determines the link selected in the portable terminal 30 as the terminal identification information and the user identification of the portable terminal 30 as in step S121. In association with the information, it is further stored in the user attribute DB 106. In step S <b> 124, the advertisement distribution unit 101 of the advertisement distribution apparatus 10 redirects the page request to the advertiser (company) server 40. Here, the advertisement distribution means 101 of the advertisement distribution apparatus 10 stores that the link is selected in the portable terminal 30, and the portable terminal 30 transmits a page request directly to the advertiser (company) server 40. Good. In step S <b> 421, the advertiser (company) server 40 transmits page information corresponding to the received page request to the mobile terminal 30. In step S324, the portable terminal 30 displays the received page information on the advertisement output unit 304.

  As described above, the advertisement distribution unit 101 of the advertisement distribution apparatus 10 transmits page information including link information to the content. Therefore, it is possible to further obtain log information by selecting a link.

  FIG. 11 is a flowchart showing the flow of the electronic advertisement bidding process in the advertisement distribution system 1 according to an example of the preferred embodiment of the present invention.

  The advertisement distribution system 1 uses, as the URL of the address of the advertisement distribution means 101 of the advertisement distribution apparatus 10, http: // abc. It includes an advertisement distribution device 10 having html and a terminal 60 (hereinafter referred to as a bid requesting terminal 60) of an advertisement bid applicant.

  In step S631, the bid requesting terminal 60 designates the attribute information of the electronic advertisement output device 20 and transmits it from the bid request information transmitting unit 601 of the bid requesting terminal 60 to the bidable advertisement space information distributing unit 102 of the advertisement distributing device 10. To do.

  In step S131, the bidable advertisement space information distribution unit 102 of the advertisement distribution apparatus 10 searches the electronic advertisement output apparatus attribute DB 105 using the received attribute information. Further, the bidable advertisement space information distribution unit 102 of the advertisement distribution apparatus 10 searches the advertisement output schedule DB 104 using the terminal identification information of the electronic advertisement output apparatus 20 having the received attribute information obtained by the search. Then, the bidable advertisement space information distribution means 102 of the advertisement distribution device 10 determines the available date / time of the advertisement plan of the electronic advertisement output device 20 having the received attribute information obtained by the search, and the bidable advertisement space of the bid requesting terminal 60. It transmits to the information output means 602.

  The electronic advertisement output device attribute DB 105 of the electronic advertisement output device 20 will be described with reference to FIG. FIG. 9 is a table showing the installation location stored in association with the identification information (ID) of the electronic advertisement output apparatus 20, the identification information of the portable terminal held over, and the date and time.

  Here, for example, in step S131, if the user searches the bid requesting terminal 60 as attribute information indicating that the user is installed in the XX store toy sales floor A in Tokyo, the installation location is set in the XX ward in Tokyo △ □. The electronic advertisement output device 20 whose identification information (ID) of the electronic advertisement output device indicating the terminal identification information of the electronic advertisement output device 20 which is the store toy sales floor A is XYZ is obtained.

  The advertisement output schedule DB 104 will be described with reference to FIG. FIG. 12 is a table in which the advertisement ID is stored in association with the scheduled output date and time for each identification information (ID) of the electronic advertisement output device indicating the terminal identification information of the electronic advertisement output device 20 as the advertisement output schedule DB 104. is there. In this example, an example in which the terminal identification information of the electronic advertisement output device 20 is XYZ is shown.

  Here, the date and time indicates the time during which one advertisement information is output in the electronic advertisement output device 20 whose identification information (ID) of the electronic advertisement output device is XYZ, and the advertisement ID is associated with one advertisement information. The advertisement ID. Referring to FIG. 12, the time when the advertisement ID is not stored in the advertisement output schedule DB 104 is from 17:00:00 on April 20, 2008 to 17:30:00 on April 20, 2008. Therefore, in step S131, the bidable advertisement space information distribution unit 102 of the advertisement distribution apparatus 10 has a free date and time of 10:00 on April 20, 2008 to 17:30 on April 20, 2008. The bid 00 is transmitted to the bidable advertisement space information output means 602 of the bid requesting terminal 60 as a bid space.

  In step S632, the bid requesting terminal 60 selects an advertisement space for bidding from the received advertisement output schedule. Here, the received bid frame is selected from 17:00 on April 20, 2008 to 17:30 on April 20, 2008, and the bid frame information is selected by the bid of the terminal 60 that wishes to bid. The possible advertisement space information output unit 602 transmits the advertisement distribution information to the advertisement distribution unit 101 of the advertisement distribution apparatus 10.

  In step S132, the advertisement delivery apparatus 10 accepts a bid in the bid frame selected according to the received bid frame information.

  Therefore, the bidable advertisement space information distribution unit 102 of the advertisement distribution device 10 receives the attribute information of the electronic advertisement output device 20 from the bid request information transmission unit 601 of the bid request terminal 60 and receives the bid frame according to the attribute visit received. Can be transmitted to the bidable advertisement space information output means 602. Therefore, the user of the bid requesting terminal 60 can select the electronic advertisement output device 20 and bid the advertisement.

  FIG. 13 is a hardware configuration diagram of the advertisement distribution device 10, the mobile terminal 30, the advertiser (company) server 40, and the bid requesting terminal 60 according to an example of the preferred embodiment of the present invention.

  The advertisement distribution device 10, the portable terminal 30, the advertiser (company) server 40, and the bid requesting terminal 60 are various types for the advertisement distribution device 10, the portable terminal 30, the advertiser (company) server 40, and the bid requesting terminal 60 to function. Control units 110, 310, 410, and 610 that execute programs and programs that execute the functions of the present invention are provided.

  Further, the advertisement distribution device 10, the portable terminal 30, the advertiser (company) server 40, and the bid requesting terminal 60 function because the advertisement distribution device 10, the portable terminal 30, the advertiser (company) server 40, and the bid requesting terminal 60 function. Storage units 120, 320, 420, and 620 for storing various programs and programs for executing the functions of the present invention.

  In addition, the advertisement distribution device 10, the mobile terminal 30, the advertiser (company) server 40, and the bid requesting terminal 60 are connected to the advertisement distribution device 10, the mobile terminal 30, the advertiser (company) server 40, and the bid requesting terminal 60 by a dedicated network or Communication I / F units 130, 330, 430, and 630, which are network adapters for enabling communication with a communication line via a public network, are provided. The communication I / F units 130, 330, 430, and 630 can be wired and wirelessly communicated including, for example, a portable Internet communication interface, an infrared communication interface, a serial bus interface, a modem, a cable modem, and an Ethernet (registered trademark) adapter. It may be a simple communication line.

  Further, the advertisement distribution device 10, the mobile terminal 30, the advertiser (company) server 40, and the bid requesting terminal 60 include input units 140, 340, 440, and 640 that receive input from the user. The input units 140, 340, 440, and 640 may be configured with keys and pointing devices.

  Further, the advertisement distribution device 10, the mobile terminal 30, the advertiser (company) server 40, and the bid requesting terminal 60 include display units 150, 350, 450, and 650. The display units 150, 350, 450, and 650 display a screen for accepting data input to the user, and display a screen of a calculation processing result by the mobile terminal 30. Includes a display device such as an EL display.

  In addition, the advertisement distribution device 10, the mobile terminal 30, the advertiser (company) server 40, and the bid request terminal 60 include bus lines 160, 360, 460, and 660. The bus lines 160, 360, 460, and 660 are input to the above-described control units 110, 310, 410, and 610, the storage units 120, 320, 420, and 620, and the communication I / F units 130, 330, 430, and 630, respectively. The units 140, 340, 440, and 640 and the display units 150, 350, 450, and 650 are communicably connected.

  FIG. 14 is a hardware configuration diagram of the electronic advertisement output device 20 according to an example of the preferred embodiment of the present invention.

  The electronic advertisement output device 20 includes a control unit 210 that executes various programs for the electronic advertisement output device 20 to function and a program for executing the functions of the present invention, various programs for the electronic advertisement output device 20 to function, and a book A storage unit 220 that stores a program for executing the functions of the invention and a communication I / that is a network adapter for enabling the electronic advertisement output apparatus 20 to be communicably connected to a communication line via a dedicated network or a public network F section 230. The communication I / F unit 230 is a communication line capable of wired and wireless communication, including, for example, a portable Internet communication interface, an infrared communication interface, a serial bus interface, a modem, a cable modem, and an Ethernet (registered trademark) adapter. Good.

  In addition, the electronic advertisement output device 20 includes an input unit 240 that receives input from the user. The input unit 240 may be configured with a key and a pointing device.

  The electronic advertisement output apparatus 20 includes a display unit 250 that displays advertisement information to the user. The display unit 250 includes a display device such as a liquid crystal display (LCD), an organic EL display, a plasma display, and a cathode ray tube (CRT).

  In addition, the electronic advertisement output device 20 includes a bus line 260. The bus line 260 connects the control unit 210, the storage unit 220, the communication I / F unit 230, the input unit 240, and the display unit 250 in a communicable manner.

  In addition, the electronic advertisement output device 20 includes a terminal information read / write unit 270 that can read and write terminal information by holding the mobile terminal 30. The terminal information read / write unit 270 may be, for example, a non-contact IC card reader / writer, and may be configured to be able to communicate with a portable terminal or PDA with a non-contact IC card reader / writer.

DESCRIPTION OF SYMBOLS 10 Advertisement delivery apparatus 20 Electronic advertisement output apparatus 30 Terminal including terminal identification information 40 Corporate server 50 Communication network 60 Terminal of applicant for advertisement bid 101 Advertisement distribution means 231 Terminal information read / write means

Claims (10)

A system including an advertisement distribution device and an electronic advertisement output device connectable via a communication network,
The electronic advertisement output device includes an advertisement output means for outputting an advertisement;
Means for acquiring the terminal identification information by holding the portable terminal that stores the terminal identification information and transmitting address information on the communication network of the advertisement distribution device to the portable terminal;
Means for transmitting the acquired terminal identification information to the advertisement distribution apparatus via the communication network in association with log information indicating a record of the advertisement output by the advertisement output means when the portable terminal is held over; With
The advertisement distribution device receives the terminal identification information and the log information transmitted from the electronic advertisement output device, and further receives page request information with the terminal identification information from the mobile terminal, Based on the log information, the content corresponding to the advertisement output by the electronic advertisement output device when the portable terminal is held up is extracted, the page information that can output the content is configured, and the terminal identification An advertisement distribution system comprising advertisement distribution means for transmitting the page information to a portable terminal that has transmitted information.   The said advertisement delivery means comprises the page information which can further output the content corresponding to the other advertisement which the said electronic advertisement output device holding the said portable terminal output based on the received said log information. The advertisement distribution system according to 1.   The advertisement distribution means indicates a link to the content corresponding to the advertisement output from the electronic advertisement output device or the content corresponding to the other advertisement based on the log information. The advertisement distribution system according to claim 2, comprising page information including link information. The advertisement distribution apparatus stores means for storing attribute information of the electronic advertisement output apparatus;
Means for storing information relating to an advertisement output schedule of the electronic advertisement output device;
In response to receiving information regarding the bid request of the advertisement with information specifying the attribute information from the terminal of the bid bidder via the communication network, the advertisement output schedule is set based on the attribute information. The advertisement distribution system according to any one of claims 1 to 3, further comprising means for searching and transmitting information related to an advertisement space that can be bid to the terminal of the advertisement bid applicant.   In response to receiving the terminal identification information and the log information from the electronic advertisement output device, the advertisement distribution device stores the terminal identification information and the log information as the attribute information in association with the electronic advertisement output device. The advertisement delivery system according to claim 4, further comprising: The advertisement distribution device identifies the user with the link information in response to receiving information indicating that the user has selected the link information in a page including the link information displayed by the mobile terminal. Means for storing user identification information in association with the user identification information and the terminal identification information;
The advertisement distribution means refers to the user attribute information based on the received terminal identification information, and changes link information included in the page information based on the link information stored in association with the user identification information. 3. The advertisement distribution system according to 3.   The advertisement distribution system according to any one of claims 1 to 3, wherein the advertisement distribution device further includes means for storing information indicating that when the output of the advertisement from the electronic advertisement output device is stopped.   The advertisement distribution system according to any one of claims 1 to 7, wherein the electronic advertisement output device further includes means for receiving and storing information related to the advertisement to be output in advance via the communication network.   The advertisement distribution system according to any one of claims 1 to 8, wherein the advertisement distribution device preferentially transmits information regarding the advertisement to an electronic advertisement output device having low communication efficiency of the communication network. An advertisement distribution method to be executed by a system including an advertisement distribution apparatus and an electronic advertisement output apparatus connectable via a communication network,
An advertisement output step of outputting an advertisement to the electronic advertisement output device;
Acquiring the terminal identification information by holding the portable terminal that stores the terminal identification information and transmitting address information on the communication network of the advertisement distribution device to the portable terminal;
Transmitting the acquired terminal identification information to the advertisement distribution apparatus via the communication network in association with log information indicating a record of the advertisement output in the advertisement output step when the portable terminal is held over; , Execute
In response to receiving the terminal identification information and the log information transmitted from the electronic advertisement output device to the advertisement distribution device, and further receiving page request information with the terminal identification information from the mobile terminal, Based on the log information, the content corresponding to the advertisement output by the electronic advertisement output device when the portable terminal is held up is extracted, the page information that can output the content is configured, and the terminal identification An advertisement distribution method for executing an advertisement distribution step of transmitting the page information to a mobile terminal that has transmitted information.

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