CN115587863B - Intelligent advertisement putting management method, device, equipment and storage medium - Google Patents
Intelligent advertisement putting management method, device, equipment and storage medium Download PDFInfo
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- CN115587863B CN115587863B CN202211293602.1A CN202211293602A CN115587863B CN 115587863 B CN115587863 B CN 115587863B CN 202211293602 A CN202211293602 A CN 202211293602A CN 115587863 B CN115587863 B CN 115587863B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/02—Reservations, e.g. for tickets, services or events
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0264—Targeted advertisements based upon schedule
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D30/00—Reducing energy consumption in communication networks
- Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks
Abstract
The application relates to a method, a device, equipment and a storage medium for intelligent advertisement delivery management, which comprise the steps of acquiring identity information of a terminal to be delivered from a request message when the request message of advertisement delivery from a user terminal is received; acquiring current reservation information of a terminal to be released based on the identity information and sending the current reservation information to a user terminal, wherein the reservation information comprises a current reserved time period and an idle time period of the releasing terminal; when receiving a reservation request from a user terminal, acquiring a time period to be reserved from the reservation request, and sending a collection port of advertisement materials to the user terminal; and when receiving the advertisement materials from the user terminal, sending a reservation instruction to the terminal to be put so that the terminal to be put plays the advertisement materials of the user terminal in a reservation time period. The application has the effect of being convenient for small business merchants to participate in advertisement delivery.
Description
Technical Field
The present application relates to the technical field of advertisement delivery, and in particular, to a method, apparatus, device and storage medium for intelligent advertisement delivery management.
Background
At present, commercial advertisements are put on screens such as LEDs or LCDs in large markets or public places, and commercial brands can be continuously played in public places for a long time by signing an agreement with an advertiser, so that brand traffic is obtained.
However, on the one hand, the general period of advertising on the market is longer, for example, the advertising takes place in half a year or one year, so that the cost is more expensive, and the advertising expense is an expensive expense for merchants with smaller scale, so that the advertising screen of a large-scale mall or public place is selected to be a large enterprise, and only advertisements of a plurality of individual large-scale merchants are played throughout the year, the inventor considers that the advertising opportunity is difficult for small-scale merchants, and the advertising mode can be further improved so as to be convenient for the small-scale merchants to participate in the advertising on the advertising screen of the public mall.
Disclosure of Invention
In order to facilitate small business merchants to participate in advertisement delivery, the application provides an intelligent advertisement delivery management method, device, equipment and storage medium.
The first object of the present application is achieved by the following technical solutions:
An intelligent advertisement delivery management method comprises the following steps:
when receiving a request message from the user terminal for advertisement delivery, acquiring identity information of a terminal to be delivered from the request message;
acquiring current reservation information of a terminal to be released based on the identity information and sending the current reservation information to a user terminal, wherein the reservation information comprises a current reserved time period and an idle time period of the releasing terminal;
when receiving a reservation request from a user terminal, acquiring a time period to be reserved from the reservation request, and sending a collection port of advertisement materials to the user terminal;
and when receiving the advertisement materials from the user terminal, sending a reservation instruction to the terminal to be put so that the terminal to be put plays the advertisement materials of the user terminal in a reservation time period.
By adopting the technical scheme, through carrying out fragmentation management on advertisement screens of large markets or public places, namely advertisement time lengths of the delivery terminals, large and small business merchants can send advertisement delivery requests through the user terminals, the delivery terminals for carrying out advertisement delivery are determined through the identity information, and current reservation information of the delivery terminals is further sent to the user terminals, so that the business merchants can acquire the currently reserved and idle advertisement delivery time of the delivery terminals through the user terminals;
The business enterprise sends a reservation request through the user terminal to reserve a time slot to be reserved for advertisement delivery of the selected delivery terminal, the delivery time slot can take days, hours and minutes as units, after the reservation time slot is selected, a mobile phone port is sent to the user terminal for uploading local advertisement materials of the user terminal by the business enterprise, after the advertisement materials are received, a reservation instruction is sent to the delivery terminal, so that the advertisement materials of the user terminal are played by the to-be-delivered terminal in the reservation time slot, and therefore the large and small business merchants can conveniently operate advertisement delivery in various large markets and public places, and the small business merchants can conveniently participate in advertisement delivery.
The present application is in a preferred example: when receiving a request message from the user terminal for advertisement delivery, the following steps are executed before the step of acquiring the identity information of the terminal to be delivered from the request message:
when receiving a selection request message of a release terminal from a user terminal, acquiring positioning information of the user terminal;
transmitting a preset release terminal list to the user terminal based on the positioning information of the user terminal, wherein the release terminal list comprises a plurality of release terminals bound with the positioning information, and identity information and corresponding image information of each release terminal;
And when a trigger instruction of clicking the image information by the user terminal is received, receiving a request message of advertisement putting from the user terminal.
By adopting the technical proposal, when the business merchant selects the advertisement screen, the user terminal can send a selection request message of the release terminal, after receiving the selection request message of the user terminal, the positioning information of the user terminal is obtained, a plurality of release terminals bound with the positioning information of the user terminal are screened out to form a preset release terminal list and sent to the user terminal, namely, the business merchant can obtain a plurality of release terminals close to the store, the method and the system meet the demand of advertisement drainage of business enterprises, are convenient for the business enterprises to acquire the position information of an advertisement screen and the image of the position through the identity information and the image information in the advertisement terminal list, provide greater convenience for the business enterprises to select the advertisement terminal, and generate a request message representing advertisement release when the business enterprises click the image information of the advertisement terminal through the user terminal, namely, send a trigger instruction.
The present application is in a preferred example: the reservation information comprises a reservation table, the reservation table comprises a plurality of preset continuous time periods, and the step of acquiring the current reservation information of the terminal to be put in based on the identity information and sending the current reservation information to the user terminal is specifically as follows:
And acquiring a current reservation table of the terminal to be released based on the identity information, and transmitting the current reservation table to the user terminal, wherein the reserved time period in the reservation table is a reserved time period, the reserved mark is given, and the data of the unreserved time period is an idle time period.
By adopting the technical scheme, the advertisement putting time is divided into a plurality of continuous time periods, namely fragmentation management, the time periods of each putting terminal can be set to be the same or different, the specific units of the time periods can be set manually and are sent and displayed on the user terminal in a form of a table, the reserved time periods are given to reserved marks, a merchant enterprise is facilitated to know the specific reservation condition of the putting terminal, and the merchant enterprise is facilitated to reserve through the user terminal.
The present application is in a preferred example: when receiving a reservation request from a user terminal, after the steps of acquiring a time period to be reserved from the reservation request and sending a collection port of advertisement materials to the user terminal, the following steps are executed:
calculating cost data of advertisement delivery corresponding to the reservation request based on the identity information of the delivery terminal and a time period to be reserved sent by the user terminal;
transmitting the fee data to the user terminal;
When payment information is received from the user terminal, advertising material is received from the user terminal.
Through adopting above-mentioned technical scheme, the reservation cost of the different terminal of putting in of different locations and the different time slots of putting in the terminal is different, after user terminal sent the reservation request, user terminal can learn the cost data that the waiting reservation time slot that its concrete selection corresponds, the business merchant can decide the budget that the advertisement was put into according to the cost data that knows in real time promptly, and can pay in real time through user terminal, can upload the advertisement material immediately after accomplishing the payment, the business merchant need not to communicate offline with the advertiser, it is more convenient through the mode of directly uploading the advertisement material on line, the efficiency of advertisement putting has also been promoted simultaneously.
The present application is in a preferred example: the calculating the cost data of advertisement delivery corresponding to the reservation request based on the identity information of the delivery terminal and the reserved time period to be reserved sent by the user terminal comprises the following steps:
acquiring a cost base of advertisement delivery of a delivery terminal based on the identity information;
screening floating charge data corresponding to a time period to be reserved based on floating charge data of each time period preset by the delivery terminal;
And taking the sum of the floating charge data of the time period to be reserved and the charge base of the terminal to be released as the charge data of the reservation request.
By adopting the technical scheme, when the fee is calculated, each delivery terminal has a corresponding fee base, the fee data of each time period is obtained by adding floating fee data to the fee base, for example, the fee base of the delivery terminal A at the entrance of a layer of a market is 20 yuan/hour, the floating fee data of the delivery terminal A at 9:00 to 12:00 am is 10 yuan/hour, if the reservation time period selected by the user terminal is 9:00 to 11:00 am, the fee data of the time period to be reserved is 60 yuan, and the floating fee data of the delivery terminal A at 10:00 to 12:00 pm is-5 yuan/hour, if the reservation time period selected by the user terminal is 9:00 to 11:00 am
When the reserved time period is 10:00 to 11:00 of night, the cost data corresponding to the reserved time period is 15 yuan, and the change of the floating cost data can provide a flexible advertisement putting mechanism for a business enterprise, so that the advertisement putting by a user business is facilitated.
The present application is in a preferred example: and after the step of sending a reservation instruction to the terminal to be released when the advertisement material from the user terminal is received so that the terminal to be released plays the advertisement material of the user terminal in a reservation time period, executing the following steps:
Counting the delivery terminals selected by the user terminal and the corresponding time periods to be reserved, obtaining the most commonly selected intent delivery terminals and intent time periods to be reserved of the user terminal, and binding;
when the existence duration of any idle time period of the throwing terminal exceeds the preset standard duration, generating a reminding message and sending the reminding message to a pre-bound user terminal of which the intention throwing terminal is the throwing terminal and the intention waiting reservation time period is the idle time period.
By adopting the technical scheme, the most frequently selected delivery terminal, namely the intention delivery terminal, of each user terminal and the most frequently selected time period to be reserved, namely the intention time period to be reserved, are obtained by counting and acquiring the delivery terminal selected by each user terminal and the corresponding time period to be reserved, and each user terminal is bound with the corresponding intention delivery terminal and the intention time period to be reserved; further, when the existence duration of any idle time period of the throwing terminal exceeds the standard duration, a reminding message is generated and sent to a pre-bound user terminal of which the intention throwing terminal is the throwing terminal and the intention to-be-reserved time period is the idle time period, for example, the intention throwing terminal of the user terminal A is the throwing terminal a, the intention reserved time period of the user terminal A is 9:00 to 11:00 in the morning of the throwing terminal a, namely, the time is counted at 9:00 in the morning of the throwing terminal a, and when the time exceeds the standard duration, the user terminal does not select the time period to throw advertisements, the reminding message is generated and sent to the user terminal A to remind enterprises of the user terminal A, so that the idle information of the throwing terminal can be accurately pushed to the user terminal with advertisement throwing requirements in time through the intention throwing terminal and the intention reserved time period, the user experience is improved, and the use ratio of the throwing terminal is increased.
The present application is in a preferred example: after counting the delivery terminal selected by the user terminal and the corresponding time period to be reserved to obtain the most commonly selected intent delivery terminal and the intent time period to be reserved of the user terminal and binding, executing the following steps:
when the existence duration of any idle time period of the terminal exceeds the preset standard duration, acquiring all the user terminals which are bound in advance and have intention reservation time periods as the idle time periods;
according to the total time length of the current advertisement delivery of each user terminal, sequencing the priorities of the user terminals;
and sending reminding messages to each user terminal in turn according to the priority ordering of the user terminals.
By adopting the technical scheme, when the intention reservation time period of the plurality of user terminals is the same idle time period, the push of the prompt message is ordered according to the current total advertisement delivery time period of the plurality of user terminals, the prompt message is preferentially pushed to the user terminal with the longest total advertisement delivery time period, the advertisement delivery of an enterprise merchant can be promoted, the merchant is promoted to carry out targeted advertisement delivery, namely, the fixed delivery terminal and the fixed time period are selected for carrying out advertisement delivery, and the utilization rate of each delivery terminal is further improved.
The second object of the present application is achieved by the following technical solutions:
an intelligent advertising administration device, comprising:
the identity acquisition module is used for acquiring the identity information of the terminal to be put in from the request message when receiving the request message from the user terminal for putting the advertisement in;
the reservation information module is used for acquiring current reservation information of the terminal to be released based on the identity information and sending the current reservation information to the user terminal, wherein the reservation information comprises a current reserved time period and an idle time period of the terminal to be released;
the reservation request module is used for acquiring a time period to be reserved from the reservation request and sending a collection port of the advertisement material to the user terminal when receiving the reservation request from the user terminal;
and the reservation instruction module is used for sending a reservation instruction to the terminal to be put when receiving the advertisement materials from the user terminal so that the terminal to be put plays the advertisement materials of the user terminal in a reservation time period.
By adopting the technical scheme, through carrying out fragmentation management on advertisement screens of large markets or public places, namely advertisement time lengths of the delivery terminals, large and small business merchants can send advertisement delivery requests through the user terminals, the delivery terminals for carrying out advertisement delivery are determined through the identity information, and current reservation information of the delivery terminals is further sent to the user terminals, so that the business merchants can acquire the currently reserved and idle advertisement delivery time of the delivery terminals through the user terminals;
The business enterprise sends a reservation request through the user terminal to reserve a time slot to be reserved for advertisement delivery of the selected delivery terminal, the delivery time slot can take days, hours and minutes as units, after the reservation time slot is selected, a mobile phone port is sent to the user terminal for uploading local advertisement materials of the user terminal by the business enterprise, after the advertisement materials are received, a reservation instruction is sent to the delivery terminal, so that the advertisement materials of the user terminal are played by the to-be-delivered terminal in the reservation time slot, and therefore the large and small business merchants can conveniently operate advertisement delivery in various large markets and public places, and the small business merchants can conveniently participate in advertisement delivery.
The third object of the present application is achieved by the following technical solutions:
a computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the steps of a smart advertisement placement management method as described above when the computer program is executed.
The fourth object of the present application is achieved by the following technical solutions:
a computer readable storage medium storing a computer program which when executed by a processor implements the steps of a smart advertisement placement management method as described above.
In summary, the present application includes at least one of the following beneficial technical effects:
1. after the reservation time period is selected, a mobile phone port is sent to a user terminal for a business enterprise to upload local advertisement materials of the user terminal, and after the advertisement materials are received, a reservation instruction is sent to the release terminal, so that the terminal to be released plays the advertisement materials of the user terminal in the reservation time period, and the business of the large and small enterprises can conveniently operate advertisement release in various large markets and public places, and the business of the small enterprises can conveniently participate in the advertisement release;
2. through the identity information and the image information in the putting terminal list, a business enterprise is facilitated to acquire the position information of the advertisement screen and the image of the position of the advertisement screen, greater convenience is provided for the business enterprise to select the putting terminal, and when the business enterprise clicks the image information of the putting terminal through the user terminal, namely, a triggering instruction is sent out, a request message representing advertisement putting is generated;
3. the time of advertisement putting is divided into a plurality of continuous time periods, namely fragmentation management, the time periods of each putting terminal can be set to be the same or different, the specific units of the time periods can be set manually and are sent and displayed in the user terminal in a form of a table, the reserved time periods are given to reserved marks, a merchant enterprise can conveniently know the specific reservation condition of the putting terminal, and the merchant enterprise can conveniently reserve through the user terminal.
4. Through the intention throwing terminal and the intention reservation time period, idle information of the throwing terminal can be timely and accurately pushed to the user terminal frequently with advertisement throwing demands, so that user experience is improved, and the utilization rate of the throwing terminal is increased.
Drawings
FIG. 1 is a flow chart of an implementation of an embodiment of a smart advertisement delivery management method of the present application;
FIG. 2 is another implementation flow diagram of an embodiment of a smart advertisement delivery management method of the present application;
FIG. 3 is another implementation flow diagram of an embodiment of a smart advertisement delivery management method of the present application;
FIG. 4 is a flow chart of another implementation of an embodiment of a smart advertisement placement management method of the present application;
FIG. 5 is another implementation flow diagram of an embodiment of a smart advertisement delivery management method of the present application;
FIG. 6 is a block diagram of a computer device according to the present application.
Detailed Description
The application is described in further detail below with reference to fig. 1-6.
In an embodiment, as shown in fig. 1, the application discloses an intelligent advertisement delivery management method, which specifically includes the following steps:
s10: when receiving a request message from the user terminal for advertisement delivery, acquiring the identity information of the terminal to be delivered from the request message.
In this embodiment, the user terminal refers to an intelligent mobile terminal or a PC terminal bound with identity data of a business enterprise, the delivery terminal refers to an LCD or LED advertisement screen installed in public places such as a mall, a station, etc., and the advertisement delivery request message refers to a message sent by the user terminal for requesting to deliver an advertisement at the selected delivery terminal; the identity information of the terminal comprises preset numbers, machine models, positioning information, appearance picture information and the like of the LCD or LED advertising screen;
specifically, the enterprise merchant binds the identity data of the enterprise through the intelligent mobile terminal or the PC terminal, such as binding the name of the enterprise merchant, business license and the like; after the user terminal selects the throwing terminal, sending a request message of advertisement throwing to the throwing terminal, and further obtaining the identity message of the throwing terminal.
S20: and acquiring the current reservation information of the terminal to be released based on the identity information and sending the current reservation information to the user terminal, wherein the reservation information comprises the current reserved time period and the idle time period of the terminal to be released.
In this embodiment, the reserved period refers to a period in which advertisement delivery has been reserved by the user terminal, and the idle period refers to a period in which the delivery terminal has not been reserved. The viewable limit time of the reserved time period and the idle time period is the time in the future week, and the viewable limit time can be custom set.
Specifically, based on the identity information of the selected delivery terminal, the current reservation message of the delivery terminal is acquired and sent to the user terminal, and the reservation information comprises the reserved time period of the delivery terminal which is reserved currently and the idle time period of the delivery terminal which is not reserved currently.
S30: when receiving a reservation request from a user terminal, acquiring a time period to be reserved from the reservation request, and sending a collection port of advertisement materials to the user terminal;
in this embodiment, the reservation request is a request message sent by the user terminal to reserve a time period selected by the user terminal based on the selected delivery terminal, where the time period to be reserved refers to a time period of advertisement delivery selected by the user terminal, and the mobile phone port is used for the user terminal to input advertisement materials, where the advertisement materials include documents, pictures, videos, and the like.
Specifically, when a reservation request sent by a user terminal is received, a time period for which an advertisement is to be placed, selected by a client, is obtained from a message of the reservation request, and a collection port of advertisement materials is sent to the user terminal, so that a file, a picture and video data of the advertisement to be placed can be input.
S40: and when receiving the advertisement materials from the user terminal, sending a reservation instruction to the terminal to be put so that the terminal to be put plays the advertisement materials of the user terminal in a reservation time period.
In this embodiment, when receiving the advertisement material, it is also necessary to perform a manual audit or a machine automatic audit on the content of the advertisement material, and only after the audit is passed, the reservation instruction can be sent to the delivery terminal.
Specifically, when the business merchant uploads the advertisement materials through the user terminal, the uploaded advertisement materials are audited, and when the advertisement materials pass the audit, a reservation instruction is sent to the delivery terminal selected by the user terminal, so that the delivery terminal plays the advertisement materials of the user terminal in the reservation time of the user terminal.
In one embodiment, referring to fig. 2, prior to step S10, the following steps are performed:
s01: when receiving a selection request message of a release terminal from a user terminal, acquiring positioning information of the user terminal;
s02: transmitting a preset release terminal list to the user terminal based on the positioning information of the user terminal, wherein the release terminal list comprises a plurality of release terminals bound with the positioning information, and identity information and corresponding image information of each release terminal;
s03: and when a trigger instruction of clicking the image information by the user terminal is received, receiving a request message of advertisement putting from the user terminal.
In this embodiment, the positioning information is a specific location of a business store or business that the business merchant inputs to the user terminal. The delivery terminals in the delivery terminal list are all bound with the positioning information, and the binding rule is that the delivery terminals in a preset range nearby are all bound with the positioning information by taking the positioning information as the center, for example, the positioning information is in the building A, and the delivery terminals in 5km nearby the building A are all bound with the positioning information of the building A. The image information is manually photographed and uploaded. The triggering instruction refers to that personnel of the enterprise merchant click on the image information in the user terminal interface.
Specifically, when a selection request message for selecting a delivery terminal from a user terminal is received, positioning information representing addresses of shops and enterprises, which is input in advance by the user terminal, is acquired, a preset delivery terminal list is sent to the user terminal based on the positioning information of the user terminal, the user terminal selects through image information and identity information of a plurality of delivery terminals displayed in the delivery terminal list, and the selection of the delivery terminal is completed through clicking the image information in the delivery terminal list, namely, the request message for delivering advertisements is regarded as the selected delivery terminal.
In one embodiment, the reservation information includes a reservation table, and the reservation table includes a plurality of preset continuous time periods, and step S20 is specifically:
s21: and acquiring a current reservation table of the terminal to be released based on the identity information, and transmitting the current reservation table to the user terminal, wherein the reserved time period in the reservation table is a reserved time period, the reserved mark is given, and the data of the unreserved time period is an idle time period.
In this embodiment, each unit time length in the continuous time period is 1 hour, the unit time length of the continuous time period can be set in a self-defined manner, the reservation table divides the time of a day into 24 continuous time periods, the user terminal can select the time length of one time period to deliver advertisements at the lowest, the upper limit can select 24 hours to deliver, and the upper limit of the selection of the continuous time period can be set in a self-defined manner. The user terminal will not be able to click on the reserved period again after the reserved flag is given.
Specifically, based on the identity information, the current reservation table of the terminal to be released is obtained and sent to the user terminal, the enterprise merchant selects the time slot to be reserved through the reservation table displayed by the user terminal, the reserved time slot in the table is given with the reserved mark, the enterprise merchant cannot click the time slot again through the user terminal, and only the idle time slot which is not given with the reserved mark can be clicked.
In one embodiment, after step S30, the following steps are performed:
s31: calculating cost data of advertisement delivery corresponding to the reservation request based on the identity information of the delivery terminal and a time period to be reserved sent by the user terminal;
s32: transmitting the fee data to the user terminal;
s33: when payment information is received from the user terminal, advertising material is received from the user terminal.
In this embodiment, each delivering terminal has different showing effects due to different places where the delivering terminal is placed, different time periods, different charging standards, for example, the charging standard of the delivering terminal is higher in a region with larger people flow, the cost data of the time period after 10:00 a night is cheaper than the time period after 7:00 a 9:00 a night, and enterprise merchants in different industries can select the time of advertisement delivery according to the requirements of different time periods, for example, a restaurant shop for catering, and are suitable for selecting advertisements between 11:00 a and 13:00 a in the morning because of the meal time, and the industry for clothing is suitable for selecting advertisements at a time with large people flow between 7:00 a and 9:00 a in the evening.
Payment information refers to payment success information.
Specifically, based on the identity information of the delivering terminal and the time period to be reserved sent by the user terminal, the cost of delivering the advertisement is calculated and obtained, the cost data is sent to the user terminal, and when the payment success information from the user terminal is received, the advertisement material from the user terminal is received and the examination of the advertisement material is carried out.
In one embodiment, referring to fig. 4, step S31 includes the steps of:
s311: acquiring a cost base of advertisement delivery of a delivery terminal based on the identity information;
s312: screening floating charge data corresponding to a time period to be reserved based on floating charge data of each time period preset by the delivery terminal;
s313: and taking the sum of the floating charge data of the time period to be reserved and the charge base of the terminal to be released as the charge data of the reservation request.
In this embodiment, the cost bases of all time periods of the same delivery terminal are the same, and the cost bases of different delivery terminals are different, and the floating cost data includes a positive number and a negative number, and the floating cost data corresponding to the time period with a larger traffic volume is the positive number, and the floating cost data corresponding to the time period with a smaller traffic volume is the negative number.
Specifically, based on the identity information of the delivery terminal, the cost base of advertisement delivery of the delivery terminal selected by the user terminal is obtained, floating cost data of the reserved time period is screened out further based on the reserved time period selected by the user terminal, and the floating cost data and the cost base are added to obtain the cost data of the reserved time period selected by the user terminal.
In one embodiment, following step 40, the following steps are performed:
s41: counting the delivery terminals selected by the user terminal and the corresponding time periods to be reserved, obtaining the most commonly selected intent delivery terminals and intent time periods to be reserved of the user terminal, and binding;
s42: when the existence duration of any idle time period of the throwing terminal exceeds the preset standard duration, generating a reminding message and sending the reminding message to a pre-bound user terminal of which the intention throwing terminal is the throwing terminal and the intention waiting reservation time period is the idle time period.
In this embodiment, the intent delivery terminal refers to a delivery terminal with the largest number of user terminal selections; the intention to-be-reserved time period refers to a time period with the largest reservation number selected by the user terminal.
The standard duration can be set in a self-defined way, and is usually set at 12 hours, and the reminding message is a text reminding message.
Optionally, the standard time lengths corresponding to the different time periods are different, the standard time length corresponding to the time period with larger people flow is shorter, and the standard time length corresponding to the time period with smaller people flow is longer.
Specifically, counting the delivery terminal selected by the user terminal and the corresponding time period to be reserved, obtaining the most commonly selected intention delivery terminal and the intention time period to be reserved of the user terminal, binding, and when the existence duration of any idle time period of the delivery terminal exceeds the preset standard duration, generating a text reminding message and sending the text reminding message to the user terminal of which the intention delivery terminal is the delivery terminal and the intention time period to be reserved is the pre-bound user terminal of the idle time period.
Optionally, the generated text message is sent to a pre-bound user terminal which aims at the delivery terminal or aims at the time period to be reserved as the idle time period.
In one embodiment, referring to fig. 5, after step S41, the following steps are performed:
s411: when the existence duration of any idle time period of the terminal exceeds the preset standard duration, acquiring all the user terminals which are bound in advance and have intention reservation time periods as the idle time periods;
s412: according to the total time length of the current advertisement delivery of each user terminal, sequencing the priorities of the user terminals;
s413: and sending reminding messages to each user terminal in turn according to the priority ordering of the user terminals.
In this embodiment, the total duration of advertisement delivery refers to the total duration of advertisement delivery accumulated by the user terminal at present.
Specifically, when the existing duration of the idle time period of the delivering terminal exceeds the preset standard duration, all the user terminals which are bound in advance and have intent to reserve the time period are acquired, the respective advertisement delivering accumulated total duration of the currently acquired user terminals is counted, the priority ranking of the total duration is carried out on each user terminal, the user terminals with longer total duration are ranked at the front, further, reminding messages are sequentially sent to each user terminal according to the priority ranking of the user terminals, the interval duration of the reminding messages which are sequentially sent can be set in a self-defining mode, and the time interval set in the embodiment is 30 minutes.
It should be understood that the sequence number of each step in the foregoing embodiment does not mean that the execution sequence of each process should be determined by the function and the internal logic, and should not limit the implementation process of the embodiment of the present application.
In an embodiment, an intelligent advertisement delivery management device is provided, where the intelligent advertisement delivery management device corresponds to one of the intelligent advertisement delivery management methods in the above embodiments. This intelligent advertisement putting management device includes:
the identity acquisition module is used for acquiring the identity information of the terminal to be put in from the request message when receiving the request message from the user terminal for putting the advertisement in;
the reservation information module is used for acquiring current reservation information of the terminal to be released based on the identity information and sending the current reservation information to the user terminal, wherein the reservation information comprises a current reserved time period and an idle time period of the terminal to be released;
the reservation request module is used for acquiring a time period to be reserved from the reservation request and sending a collection port of the advertisement material to the user terminal when receiving the reservation request from the user terminal;
and the reservation instruction module is used for sending a reservation instruction to the terminal to be put when receiving the advertisement materials from the user terminal so that the terminal to be put plays the advertisement materials of the user terminal in a reservation time period.
Optionally, the method further comprises:
the positioning acquisition module is used for acquiring positioning information of the user terminal when receiving a selection request message of the release terminal from the user terminal;
the list sending module is used for sending a preset putting terminal list to the user terminal based on the positioning information of the user terminal, wherein the putting terminal list comprises a plurality of putting terminals bound with the positioning information, and identity information and corresponding image information of each putting terminal;
and the triggering module is used for receiving a request message from the user terminal for advertisement putting when receiving a triggering instruction of clicking the image information by the user terminal.
Optionally, the reservation information module includes:
the reservation table module is used for acquiring a current reservation table of the terminal to be released based on the identity information and sending the current reservation table to the user terminal, the reserved time period in the reservation table is reserved time period and is given with reserved marks, and the data of the unreserved time period is idle time period.
Optionally, the method further comprises:
the cost calculation module is used for calculating cost data of advertisement delivery corresponding to the reservation request based on the identity information of the delivery terminal and the reserved time period to be reserved sent by the user terminal;
The expense sending module is used for sending expense data to the user terminal;
and the payment determining module is used for receiving the advertisement materials from the user terminal when receiving payment information from the user terminal.
Optionally, the fee calculation module includes:
the charge base sub-module is used for acquiring the charge base of advertisement delivery of the delivery terminal based on the identity information;
the floating expense sub-module is used for screening floating expense data corresponding to the time period to be reserved based on floating expense data of each time period preset by the delivery terminal;
fei Yongji operator module, which is used to use the sum of floating charge data of the waiting reservation time period and the charge base of the terminal as the charge data of the reservation request.
Optionally, the method further comprises:
the intention counting module is used for counting the release terminal selected by the user terminal and the corresponding time period to be reserved, obtaining the most commonly selected intention release terminal and the most commonly selected intention time period to be reserved of the user terminal and binding the most commonly selected intention release terminal and the most commonly selected intention time period to be reserved of the user terminal;
the standard time length judging module is used for generating a reminding message and sending the reminding message to a user terminal which is bound in advance and is the target delivery terminal for the delivery terminal when the existence time length of any idle time period of the delivery terminal exceeds the preset standard time length and the target waiting reservation time period is the idle time period.
Optionally, the method further comprises:
the intention reservation time acquisition module is used for acquiring all the user terminals which are bound in advance and are in the intention reservation time period when the existence time length of any idle time period of the terminal exceeds the preset standard time length;
the total duration calculation module is used for sequencing the priorities of the user terminals according to the total duration of the current advertisement delivery of the user terminals;
and the sequential reminding module is used for sequentially sending reminding messages to each user terminal according to the priority ordering of the user terminals.
For a specific limitation of a smart advertisement delivery management device, reference may be made to the limitation of a smart advertisement delivery management method hereinabove, and the description thereof will not be repeated here. The modules in the intelligent advertisement delivery management device can be realized in whole or in part by software, hardware and a combination thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.
In one embodiment, a computer device is provided, which may be a server, the internal structure of which may be as shown in fig. 6. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer programs, and a database. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The database of the computer device is used for storing the identity data, the reservation information and the fee data of the delivery terminal. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program, when executed by a processor, implements a method of intelligent advertisement delivery management.
In one embodiment, a computer device is provided that includes a memory, a processor, and a computer program stored on the memory and executable on the processor, the processor implementing a smart advertisement placement management method when executing the computer program.
In one embodiment, a computer readable storage medium having a computer program stored thereon, which when executed by a processor, is provided.
Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), memory bus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-described division of the functional units and modules is illustrated, and in practical application, the above-described functional distribution may be performed by different functional units and modules according to needs, i.e. the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-described functions.
The above embodiments are only for illustrating the technical solution of the present application, and not for limiting the same; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application, and are intended to be included in the scope of the present application.
Claims (7)
1. An intelligent advertisement putting management method is characterized in that: the method comprises the following steps:
when receiving a request message from the user terminal for advertisement delivery, acquiring identity information of a terminal to be delivered from the request message;
Acquiring current reservation information of a terminal to be released based on the identity information and sending the current reservation information to a user terminal, wherein the reservation information comprises a current reserved time period and an idle time period of the releasing terminal;
when receiving a reservation request from a user terminal, acquiring a time period to be reserved from the reservation request, and sending a collection port of advertisement materials to the user terminal;
when receiving the advertisement materials from the user terminal, sending a reservation instruction to the terminal to be put in so that the terminal to be put in plays the advertisement materials of the user terminal in a reservation time period;
when receiving a request message from the user terminal for advertisement delivery, the following steps are executed before the step of acquiring the identity information of the terminal to be delivered from the request message:
when receiving a selection request message of a release terminal from a user terminal, acquiring positioning information of the user terminal;
transmitting a preset release terminal list to the user terminal based on the positioning information of the user terminal, wherein the release terminal list comprises a plurality of release terminals bound with the positioning information, and identity information and corresponding image information of each release terminal;
when a trigger instruction of clicking image information by a user terminal is received, receiving a request message of advertisement putting from the user terminal;
And after the step of sending a reservation instruction to the terminal to be released when the advertisement material from the user terminal is received so that the terminal to be released plays the advertisement material of the user terminal in a reservation time period, executing the following steps:
counting the delivery terminals selected by the user terminal and the corresponding time periods to be reserved, obtaining the most commonly selected intent delivery terminals and intent time periods to be reserved of the user terminal, and binding;
when the existence duration of any idle time period of the release terminal exceeds the preset standard duration, generating a reminding message and sending the reminding message to a pre-bound user terminal of which the release terminal is the release terminal and the time period to be reserved is the idle time period; the standard time lengths corresponding to different time periods are different, the standard time length corresponding to the time period with larger people flow is shorter, and the standard time length corresponding to the time period with smaller people flow is longer;
after counting the delivery terminal selected by the user terminal and the corresponding time period to be reserved to obtain the most commonly selected intent delivery terminal and the intent time period to be reserved of the user terminal and binding, executing the following steps:
when the existence duration of any idle time period of the terminal exceeds the preset standard duration, acquiring all the user terminals which are bound in advance and have intention reservation time periods as the idle time periods;
According to the total time length of the current advertisement delivery of each user terminal, sequencing the priorities of the user terminals;
sequentially sending reminding messages to each user terminal according to the priority ordering of the user terminals;
the standard duration can be set in a self-defined way, and the reminding message is a text reminding message;
the standard time lengths corresponding to different time periods are different, the standard time length corresponding to the time period with larger people flow is shorter, and the standard time length corresponding to the time period with smaller people flow is longer.
2. The intelligent advertisement delivery management method according to claim 1, wherein: the reservation information comprises a reservation table, the reservation table comprises a plurality of preset continuous time periods, and the step of acquiring the current reservation information of the terminal to be put in based on the identity information and sending the current reservation information to the user terminal is specifically as follows:
and acquiring a current reservation table of the terminal to be released based on the identity information, and transmitting the current reservation table to the user terminal, wherein the reserved time period in the reservation table is a reserved time period, the reserved mark is given, and the data of the unreserved time period is an idle time period.
3. The intelligent advertisement delivery management method according to claim 1, wherein: when receiving a reservation request from a user terminal, after the steps of acquiring a time period to be reserved from the reservation request and sending a collection port of advertisement materials to the user terminal, the following steps are executed:
Calculating cost data of advertisement delivery corresponding to the reservation request based on the identity information of the delivery terminal and a time period to be reserved sent by the user terminal;
transmitting the fee data to the user terminal;
when payment information is received from the user terminal, advertising material is received from the user terminal.
4. A method of intelligent advertisement delivery management according to claim 3, wherein: the calculating the cost data of advertisement delivery corresponding to the reservation request based on the identity information of the delivery terminal and the reserved time period to be reserved sent by the user terminal comprises the following steps:
acquiring a cost base of advertisement delivery of a delivery terminal based on the identity information;
screening floating charge data corresponding to a time period to be reserved based on floating charge data of each time period preset by the delivery terminal;
and taking the sum of the floating charge data of the time period to be reserved and the charge base of the terminal to be released as the charge data of the reservation request.
5. An intelligent advertising administration device, comprising:
the identity acquisition module is used for acquiring the identity information of the terminal to be put in from the request message when receiving the request message from the user terminal for putting the advertisement in;
The reservation information module is used for acquiring current reservation information of the terminal to be released based on the identity information and sending the current reservation information to the user terminal, wherein the reservation information comprises a current reserved time period and an idle time period of the terminal to be released;
the reservation request module is used for acquiring a time period to be reserved from the reservation request and sending a collection port of the advertisement material to the user terminal when receiving the reservation request from the user terminal;
the reservation instruction module is used for sending a reservation instruction to the terminal to be put when receiving the advertisement materials from the user terminal so that the terminal to be put plays the advertisement materials of the user terminal in a reservation time period;
the intention counting module is used for counting the release terminal selected by the user terminal and the corresponding time period to be reserved, obtaining the most commonly selected intention release terminal and the most commonly selected intention time period to be reserved of the user terminal and binding the most commonly selected intention release terminal and the most commonly selected intention time period to be reserved of the user terminal;
the standard time length judging module is used for generating a reminding message and sending the reminding message to a user terminal which is bound in advance and is the intended delivery terminal, wherein the intended to-be-reserved time period is the idle time period when the existing time length of any idle time period of the delivery terminal exceeds the preset standard time length; the standard time lengths corresponding to different time periods are different, the standard time length corresponding to the time period with larger people flow is shorter, and the standard time length corresponding to the time period with smaller people flow is longer;
The intention reservation time acquisition module is used for acquiring all the user terminals which are bound in advance and are in the intention reservation time period when the existence time length of any idle time period of the terminal exceeds the preset standard time length;
the total duration calculation module is used for sequencing the priorities of the user terminals according to the total duration of the current advertisement delivery of the user terminals;
the sequential reminding module is used for sequentially sending reminding messages to each user terminal according to the priority ordering of the user terminals;
the standard duration can be set in a self-defined way, and the reminding message is a text reminding message;
the standard time lengths corresponding to different time periods are different, the standard time length corresponding to the time period with larger people flow is shorter, and the standard time length corresponding to the time period with smaller people flow is longer;
the positioning acquisition module is used for acquiring positioning information of the user terminal when receiving a selection request message of the release terminal from the user terminal;
the list sending module is used for sending a preset putting terminal list to the user terminal based on the positioning information of the user terminal, wherein the putting terminal list comprises a plurality of putting terminals bound with the positioning information, and identity information and corresponding image information of each putting terminal;
And the triggering module is used for receiving a request message from the user terminal for advertisement putting when receiving a triggering instruction of clicking the image information by the user terminal.
6. A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the intelligent advertising administration method as claimed in any one of claims 1 to 4 when the computer program is executed.
7. A computer readable storage medium storing a computer program, wherein the computer program when executed by a processor implements the steps of the intelligent advertisement delivery management method of any of claims 1 to 4.
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