KR20200027652A - Method and computer program for providing service of sending advertisement message based on user location - Google Patents

Abstract

Disclosed are a method for providing a location-based advertising message sending agency service and a computer program for performing the same. According to the present invention, the method for providing a location-based advertising message sending agency service comprises the steps of: collecting customer information including customer personal information, location information, and human body information from a customer terminal; determining a disposable time zone of the customer based on the customer information and identifying the movement line of the disposable time zone; determining a customer mission based on the customer information; selecting offline or online member stores corresponding to detailed missions for performing the mission based on the movement line of the disposable time zone of the customer, and generating a scenario in which the selected member stores are sequentially arranged according to the movement line; and sequentially sending an advertisement message including information on the corresponding member store to the customer terminal through an SNS server according to the generated scenario when the disposable time zone of the customer arrives. The present invention can maximize the advertisement effect by changing advertisement scenario dynamically according to the response of the advertisement receiver for the advertisement.

Description

Method and computer program for providing service of sending advertisement message based on user location}

The present invention relates to sending advertisement messages, and more specifically, advertisers send social network service (SNS) advertisement messages that they want to send to potential customers, but generate advertisement scenarios with high advertising effectiveness based on the customer's location. Based on a method for providing an advertising message sending agent service and a computer program for performing the same.

As the use of smartphones is generalized, the demand for advertisements to promote their products or services through smartphones is also rapidly increasing. In addition to online companies that are using online advertising, there are many offline companies who want to deliver advertising messages to users who live near their stores or frequently come nearby.

However, it is legally restricted for advertisers to use the social network service (SNS) to spread advertisement messages to general users. For example, even if an advertiser wants to send an advertisement message through the Kakao Talk service, which has a high market share, it is difficult for an advertiser to collect contact information of Kakao Talk users, as well as an advertisement message other than an existing buyer or a user with prior consent. It cannot be transmitted. It is also difficult to receive prior consent to receive advertisement messages from users.

The present invention is to solve the problems of the prior art as described above, while creating conditions for sending advertisement messages to general users while generating a scenario for each customer having a high advertising effect based on the user's location and selecting accordingly It is intended to provide a location-based advertisement message sending agent service for proxying advertisement messages.

In order to achieve the above object, a method for providing a location-based advertisement message sending agent service according to an embodiment of the present invention comprises: collecting customer information including customer personal information, location information, and human body information from a customer terminal. Wow; Determining a temporary disposable time zone of the customer based on the customer information and identifying a movement line of the temporary disposable time zone; Determining a mission of the customer based on the customer information; Selecting offline or online affiliates corresponding to detailed missions for the execution of the mission based on the customer's temporary disposition time line and generating a scenario in which the selected affiliates are sequentially arranged according to the moving line; And in response to the customer's provisional disposition time zone, sequentially sending an advertisement message including information of corresponding affiliated stores to the customer terminal through an SNS server according to the generated scenario.

The method for providing the location-based advertisement message sending agent service includes adding a corresponding customer to a mailing list maintained for a predetermined period when receiving store selection information, advertisement message receiving consent, and payment information from the customer terminal; It may be used in the store selected by the customer and the step of paying a significant online gift certificate to the customer terminal for the amount paid by the customer; may further include.

The method for providing the location-based advertisement message sending agent service includes: determining whether a detailed mission corresponding to an advertisement message previously sent is cleared based on the location information of the customer; If it is determined that the detailed mission has not been cleared, stopping sending an advertisement message according to a scenario for performing the mission and selecting another new mission related to the mission; And performing the scenario generation step and the advertisement message sending step for the selected new mission.

The method for providing the location-based advertisement message sending agent service includes: determining whether a detailed mission corresponding to an advertisement message previously sent is cleared based on the location information of the customer; If it is determined that the detailed mission has been cleared, obtaining a period corresponding to the detailed mission; And performing message reservation processing to automatically send an advertisement message corresponding to the detailed mission according to the obtained period.

According to the present invention, advertisers can create advertisement-specific scenarios with high advertising effectiveness based on the user's location by creating conditions for sending advertisement messages to general users without obtaining prior consent to send advertisement messages to general users. It is possible to provide a location-based advertisement message transmission agency service that provides for the transmission of advertisement messages.

In addition, according to the present invention, it is possible to provide a location-based advertisement message sending agent service that can maximize an advertisement effect by dynamically changing an advertisement scenario according to an advertisement recipient's reaction to an advertisement.

1 is a diagram for explaining a network configuration of a location-based advertisement message sending agency service providing system according to an embodiment of the present invention.
2 is a functional block diagram for explaining the configuration of an advertisement sending agent server according to an embodiment of the present invention.
3 is a flow chart for explaining a customer subscription method to use a location-based advertisement message sending agent service according to an embodiment of the present invention.
4 is a flow chart for explaining a method for providing a location-based advertisement message sending agent service according to an embodiment of the present invention.
5 is a flowchart illustrating a method of dynamically changing an advertisement scenario according to an embodiment of the present invention.

Terms used in the present specification will be briefly described, and the present invention will be described in detail.

The terminology used in the present invention was selected from the general terms that are currently widely used while considering the functions in the present invention, but this may vary according to the intention or precedent of a person skilled in the art or the appearance of new technologies. In addition, in certain cases, some terms are arbitrarily selected by the applicant, and in this case, their meanings will be described in detail in the description of the applicable invention. Therefore, the terms used in the present invention should be defined based on the meanings of the terms and the contents of the present invention, not simply the names of the terms.

When a part of the specification "includes" a certain component, this means that other components may be further included instead of excluding other components unless specifically stated otherwise. In addition, terms such as "... means", "... part", and "module" described in the specification mean a unit that processes at least one function or operation, which is implemented in hardware or software, or hardware and software. It can be implemented as a combination of.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains may easily practice. However, the present invention can be implemented in many different forms and is not limited to the embodiments described herein. In addition, in order to clearly describe the present invention in the drawings, parts irrelevant to the description are omitted, and like reference numerals are assigned to similar parts throughout the specification.

1 is a diagram for explaining a network configuration of a location-based advertisement message sending agency service providing system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement sending agency server 130 communicates with the customer terminal 110, which is an advertisement recipient, and the advertiser terminal 120 of the affiliated store requesting the advertisement message transmission through the network, and performs customer and affiliate management. Based on the customer's location information, a message advertising the product or service of the merchant is dynamically determined and sent to the customer terminal.

The advertisement sending agency server 130 recruits customers through a plurality of customer terminals 111, 112, and 113, performs subscription processing, and continuously collects personal information, location information, and human body information about the customer, and uses it By creating an advertisement scenario to perform the determined customer-specific mission, a customer-specific advertisement message is sent that can maximize the advertisement effect according to the propensity or preference of each advertisement recipient.

The customer terminal 110 is a terminal of a customer that receives an advertisement message, and is implemented in the form of a mobile phone such as a smartphone, a landline phone, a computer, and the like.LMS (Long Message Service), SMS (Short Message Service), email, It is a terminal that receives an advertisement message using a service such as an instant messenger.

The advertiser terminal 120 includes terminals 121, 122, and 123 used by a plurality of affiliates who want to perform an advertisement agency, and is used to perform advertisement message management, cost management, etc., to advertise for products or services of the affiliated stores It is a terminal. Depending on the embodiment, the administrator of the dispatch agent server 130 may directly perform the above management.

The network is not limited to any one type of communication method, and although the network is illustrated as one in FIG. 1, other networks may be used to transmit and receive information between devices according to embodiments. For example, the advertisement sending agent server 130 sends an advertisement message to the customer terminal 110 through the mobile communication network, and an Internet network may be used for communication with the advertiser terminal 120.

2 is a functional block diagram for explaining the configuration of the advertisement sending agent server 130 according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement sending agency server 130 is a computing system having a processor and a memory, and the controller 210 is a component corresponding to a location-based advertisement message sending agency service program performed by the processor and the processor, The database 220 is a component for storing and managing various data required for a location-based advertisement message sending agency service.

The control unit 210 may include a customer information collection unit 211, a mission determination unit 212, a scenario generation unit 213, and a message sending unit 214.

The customer information collection unit 211 performs customer subscription management and customer information collection. The basic personal information of the customer may be obtained from information input by the customer through the customer terminal 110, and the customer's location information and human body information identified by a dedicated application installed in the customer terminal 110 are also collected by the customer information collection unit 211 ) Is included in the customer information collected.

The mission determination unit 212 determines a mission required for the corresponding customer based on the collected customer information. It is to match missions that can create the greatest advertising effect by providing information on products or services required for the customer according to at least one of the customer's age, gender, occupation, place of residence, interests, movement, and human body information.

The scenario generation unit 213 generates an advertisement scenario capable of performing a mission determined for each customer, and each scenario includes a plurality of advertisement messages corresponding to a plurality of affiliated stores (advertisers). Each affiliated store is classified into categories, and one scenario may include selected affiliated stores for each category from affiliated stores belonging to two or more categories. For example, one swimming pool in the exercise category, one swimsuit store in the clothing category, and one beverage brand in the food category may be included in one scenario.

The advertising messages constituting the scenario include information related directly or indirectly to a product or service (promotional object) that the advertiser wants to promote, and are information related to each other organically. For example, advertisement messages constituting one scenario constitute a story to achieve a mission required by a customer, and advertisement recipients are persuaded to read them one by one.

In addition, each advertisement message may include a personalized link that includes a link and identifies who the customer clicked on the link is. As a result, it is possible to determine which ad recipient clicked on which link or how long they stayed by accessing the advertiser's website through which link.

In addition, the advertisement scenario may include information about the time or condition for sending each advertisement message.

The message sending unit 214 sequentially sends advertisement messages included according to the advertisement scenario. The advertisement message may be sent in the form of, for example, KakaoTalk's notification talk message, but is not limited thereto, and may be sent in the form of a predetermined Social Network Service (SNS) message that can be transmitted to the customer terminal 110.

The database 220 may include information such as dynamic customer information 221, mission 222, scenario 223, advertisement message 224, and dispatch schedule 225. The information is stored and referenced by the dispatch agent server 130 to perform the method for providing the location-based advertisement message dispatch agent service according to the present invention.

The dynamic customer information 221 stores customer information collected by the customer information collection unit 211 and may be dynamically changed and upgraded according to location information and human body information received from the customer terminal 110. In addition, when the mission and scenario for the customer are determined and generated, information about the customer may also be stored in the dynamic customer information 221.

In the mission 222, information about missions that can be provided in the present invention is stored, and information about detailed missions related to each mission and information about affiliates who can match each detailed mission can also be stored.

The scenario 223 may store scenarios corresponding to missions that can be provided. The advertisement message 224 may store information about an advertisement message that merchants want to send. The shipping schedule 225 may store a shipping schedule for advertisement messages desired by affiliates. In addition, information about the sending history after sending the advertisement message may also be stored.

3 is a flow chart for explaining a customer subscription method to use a location-based advertisement message sending agent service according to an embodiment of the present invention.

In step S31, the customer information collection unit 211 provides a dedicated application when there is a request from the customer terminal 110. The dedicated application is software that serves as an interface for an advertisement recipient to access an advertisement message sending service through the customer terminal 110 and can be distributed to the customer terminal 110 through various methods.

In step S32, the customer information collection unit 211 receives store selection information, advertisement message reception consent, and payment information from a dedicated application installed in the customer terminal 110, and the received information is sent to a location-based advertisement message sending agency service. This is the information entered to sign up.

The customer may input payment information in order to select a business of interest from among a plurality of companies that the advertisement sending agency server 130 acts for and pay a fee for using the advertisement and information receiving service suitable for them.

The customer's store selection can be a selection of one specific store or a selection of a specific store type. For example, customers can choose 'A Mart', which is often used near their homes, or 'Fitness Center' as the type of business they are interested in. The fee paid may vary depending on the selected store, the type of store selected, the number of stores selected, or the number of store types selected.

In step S33, the customer information collection unit 211 may perform subscription processing by adding the corresponding customer to a mailing list that is a customer list for sending advertisement messages and / or information messages while performing subscription processing of the corresponding customer. The mailing list is a list that is maintained for a predetermined period, and the mailing list maintenance period is determined according to the amount of payment. Can be maintained.

As described above, before the predetermined mailing list maintenance period has elapsed, a notification message may be sent to the customer terminal 110 to induce re-subscription. If the customer pays again, he can pay a considerable amount of online vouchers and extend the period of time he keeps his customer information on the mailing list.

In step S34, the customer information collection unit 211 issues an online gift certificate available in a store selected by the customer or a store of a type selected by the customer, and transmits it to the terminal 110 of the corresponding customer. At this time, the online voucher paid can have a significant value in the amount paid by the customer when signing up.

Since the customer has paid a predetermined amount, the location-based advertisement message sending agency service app according to the present invention is provided to the user for a fee, and provides information desired by the user. Accordingly, the advertisement information is included in the customer's terminal 110 through a social network service (SNS) that can transmit information as a message only when the user pays for a fee, such as KakaoTalk's notification talk, or receives a service or purchases an item. Message can be sent. On the other hand, since a substantial online gift voucher is paid for the amount paid at the time of signing up, it is effective for attracting customers because the customer actually joins without burden.

4 is a flow chart for explaining a method for providing a location-based advertisement message sending service according to an embodiment of the present invention.

In step S41, the customer information collection unit 211 collects customer information including the customer's personal information, location information, and human body information from the customer terminal 110. Specifically, customer information may be collected as follows.

The customer information collection unit 211 may collect and store personal information such as age, gender, occupation, and address that the customer directly input through a dedicated application.

The customer information collection unit 211 may collect and store location information such as a customer's location and a travel route using a Global Positioning System (GPS), and estimate a location where the customer stays at night as a residence of the customer or a location where the customer stays mainly during the day Can be used as an estimate of the customer's work address. In addition, it is possible to obtain a moving line information of the corresponding customer by analyzing the pattern of the moving customer. In addition, it is possible to obtain and use altitude information of the place where the customer stays.

The customer information collection unit 211 may collect human body information of a user through a dedicated application of the customer terminal 110. For example, the customer information collection unit 211 may collect exercise information by checking how many steps a user has walked per day, and obtain sleep information by monitoring a user's breathing sound. When the customer terminal 110 is a smart band, the user's heart rate may be monitored to obtain heart rate information, or the user's sleep state may be monitored to obtain sleep information. By analyzing the collected human body information, the customer's health status or lifestyle can be estimated, and the results can be used to determine the mission required for the customer.

In step S42, the customer information collection unit 211 determines the temporary disposable time zone of the customer based on the customer information and grasps the circulation of the temporary disposable time zone. In the present invention, the disposable time zone means a time zone suitable for a customer to receive an advertisement message or to visit and consume the corresponding company in response to an advertisement message, and may be determined differently for each customer according to a customer's lifestyle.

The customer information collection unit 211 may determine the temporary disposable time zone of the customer through data directly input by the customer, but may also determine the estimated disposable time zone of the customer by analyzing the customer information. For example, if the customer's job is a housewife, a relatively free time, from 9 am to 6 pm, can be determined as a disposable time. If the customer's job is an office worker, it can be decided from 8 am to 9 am and from 6 pm to 10 pm in a disposable time zone. This is because it is not possible to induce consumption by sending advertisement messages during business hours.

It is also possible to determine the disposable time zone based on the customer's location information. For example, as a result of analyzing the customer's location information and identifying the traffic line, customers who stay at work before 4 PM and are determined to move frequently until 9 PM thereafter are in the disposable time period from 4 PM to 9 PM. Can decide.

The customer information collection unit 211 identifies the movement line of the disposable time zone for each customer. To this end, the location information of the disposable time zone is repeatedly collected for a predetermined period of time rather than one-time, and the location of the customer's movement is generally identified using the location information. For example, during the temporary disposition time from 6 pm to 10 pm, if you move to a workplace located in Building A-> a school and a restaurant located in Building B-> a house located in Building C more than a certain percentage, Building A-> B It is possible to judge the movement path of East-> C as a movement line in the disposable time zone.

In step S43, the mission determination unit 212 determines the mission of the customer based on the customer information. The mission determination may be performed using at least one of the customer's personal information, location information, and human body information.

For example, if it is determined that the exercise amount of the customer is below the reference value and the exercise is insufficient, the mission determination unit 212 may determine, for example, 'exercise more than 3 days per week' or 'walk every day' as a mission. If the customer's interest information is a diet, 'loss of weight' or 'solution of constipation' can be determined as a mission. As a result of analyzing the customer's traffic, if you stay at home mainly, you can decide on a 'hobby that you can do at home' as a mission.

As another example, if a customer is a 30-year-old woman who works only because she is a white-collar worker, it is easy to get constipation.

In step S44, the scenario generation unit 213 selects the affiliated stores corresponding to the detailed missions for performing the mission based on the movement line of the customer's disposable time zone, and sequentially arranges the selected affiliated stores according to the customer's circulation. To create. In addition, the scenario may further include time information and / or shipping conditions for sending advertisement messages for these merchants.

For example, if the mission determined for the customer is `` exercise for 3 days or more per week, '' the registration of facilities such as a fitness center or swimming pool, purchase of sportswear and exercise equipment, purchase of healthy drinks, etc. are determined as detailed missions, and each detailed mission As an affiliate store corresponding to the customer, after determining the A health center, B sportswear store, and C mart, etc. located near the customer's circulation, an advertising scenario of 'B sportswear store, A health center, and C mart' can be generated according to the movement. In addition, as the sending time and condition of each advertisement message, information such as '6 PM on the monthly payment', '7 PM on the monthly payment', and '8 PM on the monthly payment' may be included in the advertisement scenario.

If the mission determined for the customer is 'a hobby that can be done at home', the 'growing flowers' and 'stretching movements' are determined as detailed missions, and the merchants corresponding to each detailed mission are located near the customer's circulation. After determining the D flower shop, the E-mart selling pollen and flower seeds, and the F-store selling sports equipment, an advertising scenario of 'F store, E-mart, D flower shop' can be generated according to the customer's movement.

If the mission determined for the customer is 'constipation prevention', the scenario may include purchasing a message to induce constipation, such as lactic acid bacteria and yogurt, which are good for constipation.

The advertisement scenario for a customer may include companies that provide products or services necessary to perform a mission among online companies and / or offline companies that include the type of information that the customer wishes to receive.

In addition, when deploying selected companies in response to a detailed mission, an advertisement scenario may be generated considering not only the customer's movement but also the time sequence for performing the mission.

In addition, the generated advertisement scenario may be dynamically changed according to a change in weather or season, a change in the location information of the customer, a change in the human body information of the customer, or a clearing of the detailed mission of the customer. For example, if the customer's mission is 'Workout for more than 3 days per week', if you have created an advertising scenario consisting of detailed missions related to health in winter, change it to create an advertising scenario related to walking or climbing in spring when the weather gets better. You can. To this end, the detailed missions can be determined as 'daily walk', 'weekend walk', etc., and new advertising scenarios can be created that use G hiking suit stores, H running shoes stores, and I ion drinks as merchants. In addition, in the summer, 'go swimming pool' can be decided as a new mission and changed to a new advertising scenario consisting of affiliated stores such as J swimsuit companies, K protein drinks, and L flippers.

In step S45, the message sending unit 214 sequentially sends an advertisement message including information of the affiliated stores to the customer terminal 110 of the corresponding customer through the SNS server according to the generated scenario when the temporary disposition time of the customer arrives. .

At this time, advertisement messages for affiliates included in the advertisement scenario may be read from the database 220 and sequentially transmitted to the customer terminal 110 at a predetermined time difference. The interval for sending each advertisement message can be kept constant during the disposable time period or the advertisement message can be sent at different intervals in consideration of the time taken for the detailed mission. When an advertisement scenario includes a delivery time or a delivery condition for each advertisement message, each advertisement message can be sent based on this.

In one embodiment, the message sending unit 214 may convert the advertisement message included in the advertisement scenario into a mission form and send it. The advertisement message in the form of a mission may be generated by combining advertisements for a product or service targeted for advertisement or by additionally adding information recommending achievement of the mission. For example, assuming that an advertising scenario of 'B sportswear store, A fitness center, C mart' has been created for a specific customer, 'For your health, wear a B sportswear on your way home from work and stop by the A fitness center for an hour and exercise nearby C In the mart, you can create and send out a mission-type advertisement message by saying, 'Send a healthy drink and come home'.

5 is a flowchart illustrating a method of dynamically changing an advertisement scenario according to an embodiment of the present invention.

According to the present invention, it is possible to dynamically change the advertisement scenario by determining whether there is an advertisement effect while sequentially sending advertisement messages according to the scenario determined for a specific customer to the customer terminal 110.

First, in step S51, it is determined whether the detailed mission corresponding to the previously sent advertisement message is cleared based on the location information of the customer. If the customer stays within a certain radius based on the location of the offline company associated with the advertisement message, it is determined that the detailed mission has been cleared. If it is determined that the customer has not been near the company, it can be determined that the detailed mission is not cleared. have.

When determining whether a detailed mission is cleared, the user's payment history or human body information may be additionally used. For example, if it is determined that the user has paid for the membership of the swimming pool corresponding to the detailed mission through interworking with the credit card payment system, the detailed mission of 'swimming pool registration' may be satisfied.

If it is determined in step S52 that the detailed mission has not been cleared, the process advances to step S55 to stop sending an advertisement message according to a scenario for performing the current mission and select another new mission related to the mission.

For example, suppose that the original scenario includes detailed missions such as 'Go to the gym' and 'Drink a protein drink' in response to the 'Work out 3 times a week' mission and sends an advertising message corresponding to 'Go to the gym'. However, as a result of analyzing the location information of the customer terminal 110, if it is determined that the customer has not moved near the corresponding fitness center after a predetermined period of time, it is determined that the detailed mission of 'go to the fitness center' has failed.

In this case, the sequential advertisement message sending schedule according to the original scenario is stopped and a similar mission related to the 'exercise three times a week' mission is newly selected. For example, select the 'Walk 3 or more times a week' mission as a new mission.

In step S56, a new scenario is generated for the selected new mission.

As in the example above, if the newly selected mission is 'Walking 3 or more times a week', detailed missions such as 'Buy Running Shoes', 'Buy Sportswear', 'Salad Meal', and 'Drink Protein Drink' are determined and each mission is detailed. Merchant stores such as A sports goods store, B salad bar, and C drink will be selected. It is possible to change the order of advertisement messages for each of these selected affiliated stores in order of A sports goods shop, C beverage, and B salad bar based on the customer's disposable time zone circulation, and generate a new scenario including advertisement messages for each.

In step S57, advertisement messages according to the generated new scenario are sequentially sent. Advertising messages according to the new scenario will also be sent during the provisional disposition time of the customer.

If the detailed mission fails, the advertisement effect can be further increased by selecting a similar mission required by the customer and changing the scenario. In the case of the above example, it is possible to induce a customer suspected of lack of exercise to go to a fitness center, and if it is determined that he / she does not prefer the fitness center, he or she may go out for a walk and drink an advertisement target drink.

If it is determined in step S52 that the detailed mission has been cleared, the process advances to step S53 to obtain a cycle corresponding to the cleared detailed mission.

For example, if it is confirmed that the user has paid for the 3-month membership of the swimming pool corresponding to the detailed mission by checking the user's payment history in conjunction with the credit card system, it is judged that they have responded positively to the detailed mission of 'going to the pool'. The cycle information corresponding to the cleared detailed mission is 3 months.

In step S54, message reservation processing is performed to automatically send an advertisement message corresponding to a detailed mission according to the obtained cycle.

In the above example, by controlling to automatically send an advertisement message for the affiliated swimming pool after 3 months, the customer can know when the pool is re-registered after 3 months.

In step S58, an advertisement message corresponding to the next detailed mission is sent according to the original scenario.

On the other hand, if you create and send a mission-type advertisement message such as 'For your health, wear a B sportswear on your way home from work and stop at the A fitness center for 1 hour to exercise and buy a healthy drink at a nearby C-mart and return home', When the customer determines whether the detailed mission included in the advertisement message has been met, and if the detailed mission has been met, the benefit may be provided along with the sending of an advertisement message for performing the next detailed mission.

For example, if it is determined that the customer has stopped by the B sportswear store, the mission success rate, that is, by providing an online discount voucher for the merchant A fitness center in sequence, notifying them by sequentially saying 'stop at the fitness center and exercise for 1 hour to lose weight' It can increase the effectiveness of advertising.

The method according to an embodiment of the present invention is implemented in the form of program instructions that can be executed through various computer means and can be recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, or the like alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the present invention, or may be known and available to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs, DVDs, and magnetic media such as floptical disks. -Hardware devices specially configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, etc., as well as machine language codes produced by a compiler.

Although the embodiments of the present invention have been described in detail above, the scope of rights of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concept of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

110: customer terminal
120: advertiser terminal
130: advertisement sending agent server
210: control unit
211: Customer information collection department
212: Mission decision
213: scenario generation unit
214: message sending unit
220: database
221: dynamic customer information
222: mission information
223: scenario
224: advertising message
225: shipping schedule

Claims (5)

Collecting customer information including customer personal information, location information, and human body information from the customer terminal;
Determining a temporary disposable time zone of the customer based on the customer information and identifying a movement line of the temporary disposable time zone;
Determining a mission of the customer based on the customer information;
Selecting offline or online affiliates corresponding to detailed missions for the execution of the mission based on the customer's temporary disposition time line, and generating a scenario in which the selected affiliates are sequentially arranged according to the moving line;
The method comprising the steps of: sending an advertisement message including information of corresponding affiliated stores to the customer terminal sequentially through an SNS server according to the generated scenario when the temporary disposition time of the customer arrives. How to provide agency services. According to claim 1,
Adding the corresponding customer to a mailing list maintained for a predetermined period of time when receiving store selection information, advertisement message receiving consent, and payment information from the customer terminal;
A method of providing a location-based advertisement message sending service, further comprising the step of: paying a significant online gift certificate to the customer terminal, which is available in a store selected by the customer and paid by the customer. According to claim 1,
Determining whether a detailed mission corresponding to an advertisement message previously sent is cleared based on the location information of the customer;
If it is determined that the detailed mission has not been cleared, stopping sending an advertisement message according to a scenario for performing the mission and selecting another new mission associated with the mission;
And performing the scenario generation step and the advertisement message sending step with respect to the selected new mission. According to claim 1,
Determining whether a detailed mission corresponding to an advertisement message previously sent is cleared based on the location information of the customer;
If it is determined that the detailed mission has been cleared, obtaining a period corresponding to the detailed mission;
And performing message reservation processing to automatically send an advertisement message corresponding to the detailed mission according to the obtained period. A computer program recorded on a recording medium to perform a method of providing a location-based advertising message sending agent service according to any one of claims 1 to 4.

Images