CN115587863A - Intelligent advertisement delivery management method, device, equipment and storage medium - Google Patents
Intelligent advertisement delivery management method, device, equipment and storage medium Download PDFInfo
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/02—Reservations, e.g. for tickets, services or events
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0264—Targeted advertisements based upon schedule
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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- Y02D30/00—Reducing energy consumption in communication networks
- Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks
Abstract
The application relates to an intelligent advertisement putting management method, a device, equipment and a storage medium, which comprises the steps of acquiring identity information of a terminal to be put from a request message when receiving the request message of advertisement putting from a user terminal; acquiring current reservation information of a terminal to be released based on identity information and sending the current reservation information to a user terminal, wherein the reservation information comprises a current reserved time period and an idle time period of the releasing terminal; when a reservation request from a user terminal is received, acquiring a time period to be reserved from the reservation request, and sending a collection port of an advertisement material to the user terminal; and when receiving the advertisement material from the user terminal, sending a reservation instruction to the terminal to be delivered so as to enable the terminal to be delivered to play the advertisement material of the user terminal in a reserved time period. The method and the device have the effect that small business merchants can participate in advertisement putting conveniently.
Description
Technical Field
The present application relates to the field of advertisement delivery technologies, and in particular, to a method, an apparatus, a device, and a storage medium for managing intelligent advertisement delivery.
Background
At present, commercial advertisements of merchants are generally put on screens such as LED or LCD in large markets or public places, and the merchants can continuously play the brand advertisements of the merchants for a long time in the public places by signing an agreement with the advertisers, so that the brand traffic is acquired.
On one hand, the period of advertisement delivery in the market is long, for example, half a year and one year are started, so the cost is high, the advertisement fee is a high expense for merchants with small scale, and therefore the selected advertisement delivery is almost large enterprises, so the advertisement screen of a large market or a public place only plays the advertisement of a few single large enterprise merchants all the year round, and the inventor thinks that for small enterprise merchants, the opportunity of advertisement delivery is difficult to have, and the advertisement delivery mode can be further improved so as to facilitate the small enterprise merchants to participate in the advertisement delivery of the advertisement screen of the public market.
Disclosure of Invention
In order to facilitate that small business merchants can participate in advertisement putting, the application provides an intelligent advertisement putting management method, device, equipment and storage medium.
The above object of the present invention is achieved by the following technical solutions:
a smart advertisement placement management method includes the steps:
when receiving a request message from a user terminal for advertisement delivery, acquiring identity information of a terminal to be delivered from the request message;
acquiring current reservation information of a terminal to be released based on identity information and sending the current reservation information to a user terminal, wherein the reservation information comprises a current reserved time period and an idle time period of the releasing terminal;
when a reservation request from a user terminal is received, acquiring a time period to be reserved from the reservation request, and sending a collection port of an advertisement material to the user terminal;
and when receiving the advertisement material from the user terminal, sending a reservation instruction to the terminal to be delivered so as to enable the terminal to be delivered to play the advertisement material of the user terminal in a reserved time period.
By adopting the technical scheme, the advertising screen of a large-scale market or a public place, namely the advertising duration of the releasing terminal, is subjected to fragmentation management, large and small enterprise merchants can send out an advertising releasing request through the user terminal, the releasing terminal for releasing the advertisement is determined through identity information, and the current reservation information of the releasing terminal is further sent to the user terminal, so that the enterprise merchants can know the current reserved and idle advertising time of the releasing terminal through the user terminal;
the method comprises the steps that a merchant enterprise sends a reservation request through a user terminal to reserve and select a time period to be reserved for advertisement putting of a putting terminal, the putting time period can take days, hours and minutes as units, after the reservation time period is selected, a mobile phone port is sent to the user terminal to enable the merchant enterprise to upload local advertisement materials of the user terminal, and after the advertisement materials are received, a reservation instruction is sent to the putting terminal to enable the terminal to be put to play the advertisement materials of the user terminal in the reservation time period, so that the advertising putting of various large markets and public places can be conveniently operated by large and small enterprise merchants, and the small enterprise merchants can conveniently participate in the advertisement putting.
In a preferred example of the present application: when receiving a request message from a user terminal for advertisement delivery, before the step of acquiring the identity information of the terminal to be delivered from the request message, executing the following steps:
when receiving a selection request message from a release terminal of a user terminal, acquiring positioning information of the user terminal;
sending a preset releasing terminal list to the user terminals based on the positioning information of the user terminals, wherein the releasing terminal list comprises a plurality of releasing terminals bound with the positioning information, identity information of each releasing terminal and corresponding image information;
when a trigger instruction of clicking image information by a user terminal is received, a request message of advertisement delivery from the user terminal is received.
By adopting the technical scheme, when an enterprise merchant selects an advertisement screen, a selection request message of a delivery terminal can be sent through the user terminal, after the selection request message of the user terminal is received, the positioning information of the user terminal is obtained, a plurality of delivery terminals bound with the positioning information of the user terminal are screened out to form a preset delivery terminal list and sent to the user terminal, namely, the enterprise merchant can obtain a plurality of delivery terminals close to a shop of the enterprise, the requirement of the merchant for delivering advertisement drainage is met, the merchant can conveniently know the position information and the image of the position of the advertisement screen through the identity information and the image information in the delivery terminal list, greater convenience is provided for the enterprise merchant to select the delivery terminal, and when the enterprise merchant clicks the image information of the delivery terminal through the user terminal, namely, a trigger instruction is sent, a request message representing advertisement delivery is generated.
In a preferred example of the present application: the reservation information comprises a reservation form, the reservation form comprises a plurality of preset continuous time periods, and the step of acquiring the current reservation information of the terminal to be released and sending the current reservation information to the user terminal based on the identity information specifically comprises the following steps:
and acquiring a current reservation form of the terminal to be released based on the identity information, sending the current reservation form to the user terminal, wherein the reserved time period in the reservation form is a reserved time period and is endowed with a reserved mark, and the non-reserved time period data is an idle time period.
By adopting the technical scheme, the advertisement delivery time is divided into a plurality of continuous time periods, namely fragmentation management, the time periods of each delivery terminal can be set to be the same or different, the specific units of the time periods can be set manually, and are sent and displayed to the user terminals in a form of a table, reserved time periods are given with reserved marks, so that merchant enterprises can know the specific reservation conditions of the delivery terminals, and further the merchant enterprises can make reservations through the user terminals.
In a preferred example of the present application: when a reservation request is received from a user terminal, the following steps are executed after the steps of obtaining a time period to be reserved from the reservation request and sending a collection port of advertisement materials to the user terminal:
calculating advertisement delivery cost data corresponding to the reservation request based on the identity information of the delivery terminal and the time period to be reserved sent by the user terminal;
sending the cost data to a user terminal;
when payment information is received from the user terminal, advertisement material is received from the user terminal.
By adopting the technical scheme, the reservation cost of different time periods of the releasing terminals in different positions and the releasing terminals in different time periods is different, after the user terminal sends out a reservation request, the user terminal can acquire the cost data corresponding to the specific selected time period to be reserved, namely, the enterprise merchant can determine the budget of advertisement input according to the cost data acquired in real time, and can pay in real time through the user terminal, the advertisement material can be immediately uploaded after payment is completed, the enterprise merchant does not need to communicate with the advertiser offline, the mode of directly uploading the advertisement material online is more convenient, and meanwhile, the efficiency of advertisement releasing is also improved.
In a preferred example of the present application: the method for calculating the cost data of advertisement delivery corresponding to the reservation request based on the identity information of the delivery terminal and the time period to be reserved sent by the user terminal comprises the following steps:
acquiring the cost base number of advertisement putting of the putting terminal based on the identity information;
screening floating expense data corresponding to the time period to be reserved based on the floating expense data of each time period preset by the releasing terminal;
and taking the sum of the floating cost data of the time period to be reserved and the cost base number of the releasing terminal as the cost data of the reservation request.
By adopting the above technical scheme, when calculating the fee, each delivery terminal has a corresponding fee base, and the fee data of each time period is obtained by adding the fee base to the floating fee data, for example, the fee base of the delivery terminal a at the entrance of the first floor of the mall is 20 yuan/hour, the floating fee data of the delivery terminal a in 9 to 12 m is 10 yuan/hour, if the reservation time period selected by the user terminal is 9 to 11 m
The reserved time period is 10-00 at night, the fee data corresponding to the reserved time period is 15 yuan, and the change of the floating fee data can provide a flexible advertisement putting mechanism for merchants and enterprises, so that the merchants of users can put advertisements more conveniently.
In a preferred example of the present application: after the step of sending the reservation instruction to the terminal to be launched to enable the terminal to be launched to play the advertisement material of the user terminal in the reserved time period when the advertisement material from the user terminal is received, the following steps are executed:
counting the delivery terminals selected by the user terminal and the corresponding time periods to be reserved to obtain the most frequently selected intention delivery terminals and the intention time periods to be reserved of the user terminal and binding;
when the existing time length of any idle time period of the release terminal exceeds the preset standard time length, a reminding message is generated and sent to a pre-bound user terminal of which the intended release terminal is the release terminal and the intended to-be-reserved time period is the idle time period.
By adopting the technical scheme, the most frequently selected releasing terminal, namely the intention releasing terminal, of each user terminal and the most frequently selected time period to be reserved, namely the intention time period to be reserved are obtained by counting and acquiring the releasing terminal selected by each user terminal and the corresponding time period to be reserved, and each user terminal is bound with the corresponding intention releasing terminal and the corresponding intention time period to be reserved; further, when any idle time period of the drop terminal has a time length exceeding a standard time, a reminding message is generated and sent to a pre-bound user terminal with an intention drop terminal being the drop terminal and an intention to-be-reserved time period being the idle time period, for example, the intention drop terminal of the user terminal a is the drop terminal a, and the intention reservation time period of the user terminal a is from 00 to 11 a morning of the drop terminal a, that is, timing is started at the morning of the drop terminal a 9, no user terminal has yet selected the time period for advertisement drop when the time length exceeds the standard time, a reminding message is generated and sent to the user terminal a to remind an enterprise merchant of the user terminal a, so that the idle information of the drop terminal can be accurately pushed to the user terminal frequently having an advertisement drop demand in time through the intention drop terminal and the intention reservation time period to improve user experience and increase the usage rate of the drop terminal.
In a preferred example of the present application: after the step of counting the delivery terminals selected by the user terminal and the corresponding time periods to be reserved to obtain and bind the intention delivery terminal and the intention time period to be reserved which are most frequently selected by the user terminal, the following steps are executed:
when the existing duration of any idle time period of the releasing terminal exceeds a preset standard duration, all user terminals which are bound in advance and have intention reservation time periods of the idle time periods are obtained;
according to the total time length of the current advertisement delivery of each user terminal, carrying out priority sequencing on each user terminal;
and sequentially sending reminding messages to the user terminals according to the priority sequence of the user terminals.
By adopting the technical scheme, when the intention reservation time periods of the user terminals are the same idle time period, the prompt messages are pushed to be sequenced according to the current total advertisement putting time lengths of the user terminals, the prompt messages are preferentially pushed to the user terminal with the longest total advertisement putting time length, the enterprise business can be promoted to carry out advertisement putting, the business is promoted to carry out targeted advertisement putting, namely, the fixed putting terminal and the fixed time period are selected to carry out advertisement putting, and the utilization rate of each putting terminal is further improved.
The second objective of the present invention is achieved by the following technical solutions:
an intelligent advertisement placement management device, comprising:
the identity acquisition module is used for acquiring the identity information of the terminal to be launched from the request message when receiving the request message from the user terminal for launching the advertisement;
the system comprises a reservation information module, a user terminal and a terminal management module, wherein the reservation information module is used for acquiring current reservation information of a terminal to be released based on identity information and sending the current reservation information to the user terminal, and the reservation information comprises a current reserved time period and an idle time period of the release terminal;
the reservation request module is used for acquiring a time period to be reserved from the reservation request and sending a collection port of the advertisement material to the user terminal when receiving the reservation request from the user terminal;
and the reservation instruction module is used for sending a reservation instruction to the terminal to be launched so as to enable the terminal to be launched to play the advertisement material of the user terminal in a reserved time period when receiving the advertisement material from the user terminal.
By adopting the technical scheme, the advertising screen of a large-scale market or a public place, namely the advertising duration of the releasing terminal, is subjected to fragmentation management, large and small enterprise merchants can send out an advertising releasing request through the user terminal, the releasing terminal for releasing the advertisement is determined through identity information, and the current reservation information of the releasing terminal is further sent to the user terminal, so that the enterprise merchants can know the current reserved and idle advertising time of the releasing terminal through the user terminal;
the method comprises the steps that a merchant enterprise sends out an appointment request through a user terminal to reserve a time period to be appointed for advertisement putting of a selected putting terminal, the putting time period can take days, hours and minutes as units, after the selection of the appointment time period is completed, a mobile phone port is sent to the user terminal to enable the merchant enterprise to upload a local advertisement material of the user terminal, after the advertisement material is received, an appointment instruction is sent to the putting terminal, so that the terminal to be put plays the advertisement material of the user terminal in the appointment time period, therefore, the advertising putting of various large markets and public places can be conveniently operated by the merchant of large enterprises and small enterprises, and the merchant of the small enterprises can conveniently participate in the advertisement putting.
The third purpose of the present application is achieved by the following technical solutions:
a computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the steps of a smart advertisement placement management method as described above when executing the computer program.
The fourth purpose of the present application is achieved by the following technical solutions:
a computer-readable storage medium storing a computer program which, when executed by a processor, implements the steps of a smart advertisement placement management method as described above.
In summary, the present application includes at least one of the following beneficial technical effects:
1. after the selection of the reservation time period is completed, a mobile phone port is sent to the user terminal so that a merchant enterprise can upload a local advertisement material of the user terminal, after the advertisement material is received, a reservation instruction is sent to the launching terminal so that the terminal to be launched plays the advertisement material of the user terminal in the reservation time period, and therefore the large and small enterprise merchants can conveniently operate the advertisement launching of various large shopping malls and public places, and can conveniently participate in the advertisement launching of the small enterprise merchants;
2. through the identity information and the image information in the releasing terminal list, a merchant can conveniently acquire the position information of the advertisement screen and the image of the position of the advertisement screen, great convenience is provided for the merchant to select the releasing terminal, and when the merchant clicks the image information of the releasing terminal through a user terminal, namely a trigger instruction is sent, a request message representing advertisement releasing is generated;
3. the method comprises the steps of dividing advertisement putting time into a plurality of continuous time periods, namely fragmentation management, setting the time periods of all the putting terminals to be the same or different, setting specific units of the time periods to be manually set, sending and displaying the time periods to the user terminals in a form, and giving reserved marks to reserved time periods, so that merchant enterprises can know specific reservation conditions of the putting terminals, and further can make reservations through the user terminals.
4. Through intention input terminal and intention reservation time section, can in time accurate propelling movement to the user terminal who often has the advertisement input demand with the idle information of input terminal to promote user experience, increase input terminal's rate of utilization.
Drawings
Fig. 1 is a flowchart of an implementation of an embodiment of a method for managing placement of smart advertisements according to the present application;
FIG. 2 is a flowchart of another implementation of an embodiment of a method for managing placement of smart advertisements according to the present application;
FIG. 3 is a flowchart of another implementation of an embodiment of a method for managing placement of smart advertisements according to the present application;
FIG. 4 is a flowchart illustrating another implementation of an embodiment of a method for managing placement of smart advertisements according to the present application;
FIG. 5 is a flowchart of another implementation of an embodiment of a method for managing placement of smart advertisements according to the present application;
FIG. 6 is a block diagram of a computer device according to the present application.
Detailed Description
The present application is described in further detail below with reference to figures 1-6.
In an embodiment, as shown in fig. 1, the present application discloses a method for managing smart advertisement placement, which specifically includes the following steps:
s10: and when receiving a request message from the user terminal for advertisement delivery, acquiring the identity information of the terminal to be delivered from the request message.
In this embodiment, the user terminal is an intelligent mobile terminal or a PC terminal bound to identity data of a merchant enterprise, the delivery terminal is an LCD or LED advertisement screen installed in public places such as a mall and a station, and the request message for advertisement delivery is a message sent by the user terminal to request delivery of an advertisement at the selected delivery terminal; the identity information of the releasing terminal comprises a preset number, a machine model, positioning information, appearance picture information and the like of an LCD or LED advertisement screen;
specifically, an enterprise merchant binds identity data of the enterprise through an intelligent mobile terminal or a PC (personal computer) terminal, such as the name and a business license of the enterprise merchant; after the user terminal selects the launching terminal, the user terminal sends an advertisement launching request message to the launching terminal, and further obtains the identity message of the launching terminal.
S20: and acquiring a current reservation message of the terminal to be released based on the identity information and sending the current reservation message to the user terminal, wherein the reservation message comprises a current reserved time period and an idle time period of the releasing terminal.
In this embodiment, the reserved time period refers to a time period in which the user terminal has reserved advertisement delivery, and the idle time period refers to a time period in which the delivery terminal has not been reserved currently. The viewable limit time of the reserved time period and the idle time period is the time in the next week, and the viewable limit time can be set by a user.
Specifically, based on the identity information of the selected launch terminal, a current reservation message of the launch terminal is acquired and sent to the user terminal, and the reservation message includes a reserved time period which is reserved by the launch terminal currently and an idle time period which is not reserved currently.
S30: when a reservation request from a user terminal is received, acquiring a time period to be reserved from the reservation request, and sending a collection port of an advertisement material to the user terminal;
in this embodiment, the reservation request is a request message sent by the user terminal to reserve a time period selected by the launch terminal based on the selected launch terminal, the time period to be reserved refers to the time period of advertisement launch selected by the user terminal, and the mobile phone port is used for the user terminal to input advertisement materials, where the advertisement materials include documents, pictures, videos, and the like.
Specifically, when a reservation request sent from a user terminal is received, the time period of the advertisement to be delivered selected by the client is obtained from the message of the reservation request, and a collection port of the advertisement material is sent to the user terminal so as to be used for inputting the file, the picture and the video data of the advertisement to be delivered.
S40: and when receiving the advertisement material from the user terminal, sending a reservation instruction to the terminal to be delivered so as to enable the terminal to be delivered to play the advertisement material of the user terminal in a reserved time period.
In this embodiment, when the advertisement material is received, manual review or automatic machine review of the content of the advertisement material is also required, and the reservation instruction can be sent to the delivery terminal only after the review is passed.
Specifically, when the enterprise merchant uploads the advertisement material through the user terminal, the uploaded advertisement material is checked, and when the advertisement material is checked to pass, a reservation instruction is sent to the delivery terminal selected by the user terminal, so that the delivery terminal plays the advertisement material of the user terminal within the reservation time of the user terminal.
In an embodiment, referring to fig. 2, before step S10, the following steps are performed:
s01: when receiving a selection request message from a release terminal of a user terminal, acquiring positioning information of the user terminal;
s02: sending a preset releasing terminal list to the user terminals based on the positioning information of the user terminals, wherein the releasing terminal list comprises a plurality of releasing terminals bound with the positioning information, identity information of each releasing terminal and corresponding image information;
s03: when a triggering instruction of clicking the image information by the user terminal is received, a request message of advertisement delivery from the user terminal is received.
In this embodiment, the positioning information is the specific location of the business and the merchant shop input by the business merchant to the user terminal. The releasing terminals in the releasing terminal list are all bound with the positioning information, the binding rule is that the positioning information is used as the center, the releasing terminals in the nearby preset range are all bound with the positioning information, for example, if the positioning information is in the building A, the releasing terminals in the 5km nearby building A are all bound with the positioning information of the building A. The image information is shot and uploaded manually. The triggering instruction refers to that personnel of the enterprise merchant click image information in a user terminal interface.
Specifically, when a selection request message for selecting a delivery terminal is received from a user terminal, positioning information representing shops and enterprise addresses input by the user terminal in advance is acquired, a preset delivery terminal list is sent to the user terminal based on the positioning information of the user terminal, the user terminal selects through image information and identity information of a plurality of delivery terminals shown in the delivery terminal list, the selection of the delivery terminal is completed by clicking the image information in the delivery terminal list, namely the delivery terminal is considered to be a request message for sending out advertisement delivery, namely the delivery terminal is selected.
In an embodiment, the reservation information includes a reservation table, the reservation table includes a plurality of preset consecutive time periods, and the step S20 is specifically:
s21: and acquiring a current reservation form of the terminal to be delivered based on the identity information, sending the current reservation form to the user terminal, wherein the reserved time period in the reservation form is a reserved time period and is endowed with a reserved mark, and the non-reserved time period data is an idle time period.
In this embodiment, each unit duration in the continuous time period is 1 hour, and the unit duration in the continuous time period can be set by a user, the schedule divides the time of day into 24 continuous time periods, the user terminal can select the duration of one time period at the lowest for advertisement delivery, the upper limit can select 24 hours for delivery, and the upper limit selected in the continuous time period can be set by the user. The user terminal cannot click the reserved time slot again after the reserved mark is given.
Specifically, the current reservation form of the terminal to be released is obtained based on the identity information and is sent to the user terminal, the enterprise merchant selects the time period to be reserved through the reservation form displayed by the user terminal, the reserved time period in the form is endowed with a reserved mark, the enterprise merchant cannot click the time period again through the user terminal, and only can click the idle time period which is not endowed with the reserved mark.
In one embodiment, after step S30, the following steps are performed:
s31: calculating advertisement delivery cost data corresponding to the reservation request based on the identity information of the delivery terminal and the time period to be reserved sent by the user terminal;
s32: sending the cost data to a user terminal;
s33: when payment information is received from the user terminal, advertisement material is received from the user terminal.
In this embodiment, each delivery terminal has different placement locations, different device showing effects, different time periods, and different charging standards, for example, in a location with a large traffic, the charging standard of the delivery terminal is higher, the cost data in the time period after 10 pm is cheaper than the time period of 7 pm.
The payment information refers to payment success information.
Specifically, based on the identity information of the launching terminal and the time period to be reserved sent by the user terminal, the cost of the launching of the advertisement is calculated and obtained, the cost data is sent to the user terminal, and when the payment success information from the user terminal is received, the advertisement material from the user terminal is received and the advertisement material is checked.
In one embodiment, referring to fig. 4, step S31 includes the steps of:
s311: acquiring the cost cardinal number of advertisement putting of the putting terminal based on the identity information;
s312: screening floating expense data corresponding to the time period to be reserved based on the floating expense data of each time period preset by the releasing terminal;
s313: and taking the sum of the floating cost data of the time period to be reserved and the cost base number of the releasing terminal as the cost data of the reservation request.
In this embodiment, the cost basis of all time periods of the same delivery terminal is the same, the cost basis of different delivery terminals is different, the floating cost data includes a positive number and a negative number, the floating cost data corresponding to the time period with a larger flow rate is a positive number, and the floating cost data corresponding to the time period with a smaller flow rate is a negative number.
Specifically, based on the identity information of the delivery terminal, the cost base number of the advertisement delivery of the delivery terminal selected by the user terminal is obtained, further based on the time period to be reserved selected by the user terminal, the floating cost data of the time period to be reserved is screened out, and the floating cost data and the cost base number are added to obtain the cost data of the time period to be reserved selected by the user terminal.
In one embodiment, after step 40, the following steps are performed:
s41: counting the releasing terminals selected by the user terminal and the corresponding time periods to be reserved to obtain the intention releasing terminals and the intention time periods to be reserved which are most frequently selected by the user terminal and binding the intention releasing terminals and the intention time periods to be reserved;
s42: when the existing time length of any idle time period of the release terminal exceeds the preset standard time length, a reminding message is generated and sent to a pre-bound user terminal of which the intended release terminal is the release terminal and the intended to-be-reserved time period is the idle time period.
In this embodiment, the intended drop terminal refers to a drop terminal selected by the user terminal the most times; the intention time period to be reserved refers to a time period with the largest number of times of reservation selected by the user terminal.
The standard time length can be set by self, and is usually set at 12 hours, and the reminding message is a text reminding message.
Optionally, the standard durations corresponding to different time periods are different, the standard duration corresponding to the time period with a large flow rate is shorter, and the standard duration corresponding to the time period with a small flow rate is longer.
Specifically, the drop terminals selected by the user terminal and the corresponding time periods to be reserved are counted, the most frequently selected intention drop terminal and the intention time period to be reserved of the user terminal are obtained and bound, when the existing duration of any idle time period of the drop terminal exceeds the preset standard duration, a text reminding message is generated and sent to the pre-bound user terminal of which the intention drop terminal is the drop terminal and the intention time period to be reserved is the idle time period.
Optionally, the generated text message is sent to the intended drop terminal as the drop terminal, or the intended to-be-reserved time period as the pre-bound user terminal of the idle time period.
In one embodiment, referring to fig. 5, after step S41, the following steps are performed:
s411: when the existing duration of any idle time period of the releasing terminal exceeds the preset standard duration, all user terminals which are bound in advance and take the intention reservation time period as the idle time period are obtained;
s412: according to the total current advertisement putting time of each user terminal, carrying out priority sequencing on each user terminal;
s413: and sequentially sending reminding messages to the user terminals according to the priority sequence of the user terminals.
In this embodiment, the total advertisement delivery duration refers to the total advertisement delivery duration accumulated by the user terminal at the present time.
Specifically, when the duration of the idle time period of the delivery terminal exceeds the preset standard duration, all the pre-bound user terminals with the intention reservation time period as the idle time period are acquired, the total accumulated advertisement delivery duration of each currently acquired user terminal is counted, the priority ranking of the total duration is performed on each user terminal, the user terminal with the longer total duration is ranked forward, further, the reminding message is sequentially sent to each user terminal according to the priority ranking of the user terminal, the interval duration of the sequential sending of the reminding message can be set in a user-defined mode, and the time interval set in the embodiment is 30 minutes.
It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present application.
In an embodiment, a smart advertisement delivery management apparatus is provided, where the smart advertisement delivery management apparatus corresponds to the smart advertisement delivery management method in the above embodiment. This intelligent advertisement putting management device includes:
the identity acquisition module is used for acquiring identity information of the terminal to be delivered from the request message when receiving the request message of advertisement delivery from the user terminal;
the system comprises a reservation information module, a user terminal and a reservation information module, wherein the reservation information module is used for acquiring the current reservation information of a terminal to be released based on identity information and sending the current reservation information to the user terminal, and the reservation information comprises the current reserved time period and the idle time period of the releasing terminal;
the reservation request module is used for acquiring a time period to be reserved from the reservation request and sending a collection port of the advertisement material to the user terminal when receiving the reservation request from the user terminal;
and the reservation instruction module is used for sending a reservation instruction to the terminal to be launched so as to enable the terminal to be launched to play the advertisement material of the user terminal in a reserved time period when receiving the advertisement material from the user terminal.
Optionally, the method further includes:
the positioning acquisition module is used for acquiring the positioning information of the user terminal when receiving a selection request message of a releasing terminal from the user terminal;
the system comprises a list sending module, a list sending module and a list sending module, wherein the list sending module is used for sending a preset releasing terminal list to a user terminal based on positioning information of the user terminal, and the releasing terminal list comprises a plurality of releasing terminals bound with the positioning information, identity information of each releasing terminal and corresponding image information;
and the triggering module is used for receiving a request message for advertisement delivery from the user terminal when a triggering instruction for clicking the image information by the user terminal is received.
Optionally, the reservation information module includes:
and the reservation form module is used for acquiring a current reservation form of the terminal to be launched and sending the current reservation form to the user terminal based on the identity information, the reserved time period in the reservation form is a reserved time period and is endowed with a reserved mark, and the data of the reserved time period is an idle time period.
Optionally, the method further includes:
the fee calculation module is used for calculating fee data of advertisement putting corresponding to the reservation request based on the identity information of the putting terminal and the time period to be reserved sent by the user terminal;
the expense sending module is used for sending the expense data to the user terminal;
and the payment determining module is used for receiving the advertisement material from the user terminal when the payment information from the user terminal is received.
Optionally, the fee calculation module includes:
the expense cardinal number sub-module is used for acquiring the expense cardinal number of the advertisement delivery of the delivery terminal based on the identity information;
the floating expense submodule is used for screening floating expense data corresponding to the time period to be reserved based on floating expense data of each time period preset by the releasing terminal;
and the charge calculation submodule is used for taking the sum of the floating charge data of the time period to be reserved and the charge base number of the releasing terminal as the charge data of the reservation request.
Optionally, the method further includes:
the intention counting module is used for counting the releasing terminals selected by the user terminal and the corresponding time periods to be reserved to obtain the most frequently selected intention releasing terminals and the intention time periods to be reserved of the user terminal and binding the most frequently selected intention releasing terminals and the intention time periods to be reserved;
and the standard time length judging module is used for generating a reminding message and sending the reminding message to a pre-bound user terminal of which the intended releasing terminal is the releasing terminal and the intended to-be-reserved time period is the idle time period when the existing time length of any idle time period of the releasing terminal exceeds the preset standard time length.
Optionally, the method further includes:
the system comprises an intention reservation time acquisition module, a reservation processing module and a reservation processing module, wherein the intention reservation time acquisition module is used for acquiring all user terminals which are bound in advance and have an intention reservation time section as the idle time section when the existing time length of any idle time section of a release terminal exceeds a preset standard time length;
the total duration calculation module is used for carrying out priority sequencing on each user terminal according to the total duration of the current advertisement delivery of each user terminal;
and the sequential reminding module is used for sequentially sending reminding messages to each user terminal according to the priority sequence of the user terminals.
The specific definition of the intelligent advertisement delivery management device can be referred to the definition of the intelligent advertisement delivery management method above, and will not be described herein again. All or part of the modules in the intelligent advertisement putting management device can be realized by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
In one embodiment, a computer device is provided, which may be a server, and the internal structure thereof may be as shown in fig. 6. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operating system and the computer program to run on the non-volatile storage medium. The database of the computer device is used for storing the identity data, the reservation information and the expense data of the releasing terminal. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program when executed by a processor implements a smart advertising delivery management method.
In one embodiment, a computer device is provided that includes a memory, a processor, and a computer program stored on the memory and executable on the processor, the processor implementing a smart advertising delivery management method when executing the computer program.
In one embodiment, a computer-readable storage medium having a computer program stored thereon, the computer program when executed by a processor, provides a smart advertisement placement management method.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), rambus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
It should be clear to those skilled in the art that, for convenience and simplicity of description, the foregoing division of the functional units and modules is only used for illustration, and in practical applications, the above function distribution may be performed by different functional units and modules as needed, that is, the internal structure of the apparatus may be divided into different functional units or modules to perform all or part of the above described functions.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not substantially depart from the spirit and scope of the embodiments of the present application and are intended to be included within the scope of the present application.
Claims (10)
1. An intelligent advertisement putting management method is characterized in that: the method comprises the following steps:
when receiving a request message from a user terminal for advertisement delivery, acquiring identity information of a terminal to be delivered from the request message;
acquiring current reservation information of a terminal to be released based on identity information and sending the current reservation information to a user terminal, wherein the reservation information comprises a current reserved time period and an idle time period of the releasing terminal;
when a reservation request from a user terminal is received, acquiring a time period to be reserved from the reservation request, and sending a collection port of an advertisement material to the user terminal;
and when receiving the advertisement material from the user terminal, sending a reservation instruction to the terminal to be delivered so as to enable the terminal to be delivered to play the advertisement material of the user terminal in a reserved time period.
2. The intelligent advertisement delivery management method according to claim 1, characterized in that: when receiving a request message from a user terminal for advertisement delivery, before the step of acquiring the identity information of the terminal to be delivered from the request message, the following steps are executed:
when receiving a selection request message from a release terminal of a user terminal, acquiring positioning information of the user terminal;
sending a preset releasing terminal list to the user terminals based on the positioning information of the user terminals, wherein the releasing terminal list comprises a plurality of releasing terminals bound with the positioning information, identity information of each releasing terminal and corresponding image information;
when a trigger instruction of clicking image information by a user terminal is received, a request message of advertisement delivery from the user terminal is received.
3. The intelligent advertisement delivery management method according to claim 1, characterized in that: the reservation information comprises a reservation form, the reservation form comprises a plurality of preset continuous time periods, and the step of acquiring the current reservation information of the terminal to be released and sending the current reservation information to the user terminal based on the identity information specifically comprises the following steps:
and acquiring a current reservation form of the terminal to be delivered based on the identity information, sending the current reservation form to the user terminal, wherein the reserved time period in the reservation form is a reserved time period and is endowed with a reserved mark, and the non-reserved time period data is an idle time period.
4. The intelligent advertisement delivery management method according to claim 1, characterized in that: when a reservation request is received from a user terminal, the following steps are executed after the steps of obtaining a time period to be reserved from the reservation request and sending a collection port of advertisement materials to the user terminal:
calculating advertisement delivery cost data corresponding to the reservation request based on the identity information of the delivery terminal and the time period to be reserved sent by the user terminal;
sending the cost data to a user terminal;
when payment information is received from the user terminal, advertisement material is received from the user terminal.
5. The intelligent advertisement delivery management method according to claim 4, wherein: the method for calculating the cost data of advertisement delivery corresponding to the reservation request based on the identity information of the delivery terminal and the time period to be reserved sent by the user terminal comprises the following steps:
acquiring the cost base number of advertisement putting of the putting terminal based on the identity information;
screening floating expense data corresponding to the time period to be reserved based on the floating expense data of each time period preset by the releasing terminal;
and taking the sum of the floating cost data of the time period to be reserved and the cost base number of the releasing terminal as the cost data of the reservation request.
6. The intelligent advertisement delivery management method according to claim 1, characterized in that: after the step of sending a reservation instruction to the terminal to be delivered to enable the terminal to be delivered to play the advertisement material of the user terminal in the reserved time period when the advertisement material from the user terminal is received, the following steps are executed:
counting the delivery terminals selected by the user terminal and the corresponding time periods to be reserved to obtain the most frequently selected intention delivery terminals and the intention time periods to be reserved of the user terminal and binding;
when the existing time length of any idle time period of the release terminal exceeds the preset standard time length, a reminding message is generated and sent to a pre-bound user terminal of which the intended release terminal is the release terminal and the intended to-be-reserved time period is the idle time period.
7. The intelligent advertisement delivery management method according to claim 6, wherein: after the step of counting the delivery terminals selected by the user terminal and the corresponding time periods to be reserved to obtain and bind the intention delivery terminal and the intention time period to be reserved which are most frequently selected by the user terminal, the following steps are executed:
when the existing duration of any idle time period of the releasing terminal exceeds the preset standard duration, all user terminals which are bound in advance and take the intention reservation time period as the idle time period are obtained;
according to the total time length of the current advertisement delivery of each user terminal, carrying out priority sequencing on each user terminal;
and sequentially sending reminding messages to the user terminals according to the priority sequence of the user terminals.
8. The utility model provides an intelligent advertisement puts in management device which characterized in that includes:
the identity acquisition module is used for acquiring the identity information of the terminal to be launched from the request message when receiving the request message from the user terminal for launching the advertisement;
the system comprises a reservation information module, a user terminal and a reservation information module, wherein the reservation information module is used for acquiring the current reservation information of a terminal to be released based on identity information and sending the current reservation information to the user terminal, and the reservation information comprises the current reserved time period and the idle time period of the releasing terminal;
the reservation request module is used for acquiring a time period to be reserved from a reservation request and sending a collection port of an advertisement material to the user terminal when receiving the reservation request from the user terminal;
and the reservation instruction module is used for sending a reservation instruction to the terminal to be launched so as to enable the terminal to be launched to play the advertisement material of the user terminal in a reserved time period when receiving the advertisement material from the user terminal.
9. A computer arrangement comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor when executing the computer program realizes the steps of the intelligent advertising delivery management method according to any of claims 1 to 7.
10. A computer-readable storage medium, in which a computer program is stored, which, when being executed by a processor, carries out the steps of a smart advertisement placement management method according to any one of claims 1 to 7.
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