JP6739398B2 - Information collection processing system and advertisement distribution system - Google Patents

Description

The present invention relates to a system for collecting and processing customer purchase behavior information, a system for delivering an advertisement to a customer based on the system, and a system capable of evaluating the effect of the delivered advertisement.

Conventionally, an advertisement distribution system that distributes online advertisements to customers through a website has been widely used. In order to obtain a high advertising effect in the distribution of online advertisements, it is important to set the distribution conditions appropriately. Therefore, there has been proposed an information processing system that enables analysis of a plurality of pieces of purchase data related to consumers by combining them and providing information useful for designating distribution conditions.

As such an information processing system, there is known a technology capable of providing a consumer list of advertisement distribution targets based on a database regarding consumption behavior of the first consumer group and a database regarding consumption behavior of the second consumer group. (For example, see Patent Document 1). Furthermore, in order to enable effective use of customer data while realizing customer privacy protection, statistical processing is performed on a customer-related database having customer feature data, and each virtual customer corresponding to a plurality of customers with similar features is processed. An information processing system is known in which a plurality of processed databases having characteristic data are generated and combined with each other (for example, refer to Patent Document 2).

Japanese Patent No. 5913722 Japanese Patent Laid-Open No. 5649756

However, the conventional information processing system described above requires complicated and troublesome processing in order to integrate or combine a plurality of databases. Therefore, it takes a lot of labor and time to generate a consumer list that can be expected to have a high advertising effect according to the purpose of the advertisement, and the cost may increase.

On the other hand, with the spread of mobile terminals such as smartphones and tablets in recent years, SNS (social networking service) is widely used, and information and opinions are exchanged daily among many general users. The amount of data flowing on the network through SNS is enormous, and it is expected that a lot of information useful for branding and marketing of a company is included.

However, in the case of an SNS with high anonymity, the reliability of the transmitted information is not necessarily high. Therefore, it is difficult to expect effective marketing and advertisement distribution in targeting customers who depend on anonymous users' outgoing information.

Therefore, the present invention has been made in view of such conventional problems, and an object thereof is to combine purchase/action information of an existing customer with transmission information on the SNS of the customer to perform the purchase behavior. An object of the present invention is to provide an information collection processing system that can be grasped with higher accuracy.

Further, it is an object of the present invention to provide an advertisement distribution system that enables more effective distribution of online advertisements by using the information collection processing system.

Information Hosho management system of the present invention, the purchasing behavior information database for storing stores the purchase and / or behavioral information including the identification ID of the customer for each customer, the SNS page predetermined SNS provides the customer SNS page and SNS information management unit to post the information for customers so as to induce a dedicated web site from, said from the SNS page said only the customer that has been induced in the web site of the customer based on the login information to be entered at login identifying the identification ID, Search and customer identification information acquisition unit for acquiring the SNS account ID and cookie data the customer, based on the SNS account ID acquired the customer, the SNS information the customer originates in the SNS and SNS information collection unit for collecting and the collected the customer SNS information, integrated purchasing and / or behavioral information corresponding to the identification ID of the customer is stored in the purchasing behavior information database fusion And a data fusion processing unit that generates purchase behavior data, insights the same, and generates a segmented customer list.

In one embodiment, the customer-oriented information is profit information provided to the customer, and the customer management unit that acquires the customer's identification ID in the purchase behavior information database from the predetermined behavior of the customer in response to the profit information. Further, the data fusion processing unit extracts the purchase and/or action information of the customer from the purchase action information database using the customer identification ID acquired by the customer management unit.

In another embodiment, the profit information includes at least one of points, free gifts, cash back, and free services given to the customer.

Further, in another embodiment, the profit information is points given to the customer, and the predetermined action is that the customer's identification ID or a link to the customer's identification ID in advance on the predetermined website in order for the customer to obtain the point according to the profit information. It is to input the attached predetermined item.

In one embodiment, a fusion database for accumulating and storing the fusion purchase behavior data generated by the data fusion processing unit is further provided.

In another embodiment, the customer identification information acquisition unit acquires the SNS account ID of the customer by causing the customer to post on the SNS from a predetermined website.

In some embodiments, the segmented customer list includes contact data that may identify the customer's contacts for delivering online advertisements to the customers.

In another embodiment, the communication destination data is the customer cookie data.

According to the present invention, the information collection processing system of the present invention described above,
An advertisement distribution system comprising: an advertisement distribution server for distributing an online advertisement to a customer based on the segmented customer list generated by the information collection processing system.

In one embodiment, the advertisement distribution server, after distributing the online advertisement to the customers in the segmented customer list, transmits advertisement distribution data including the distribution history to the information collection processing system.

In another embodiment, the information gathering and processing system tracks purchasing and/or behavioral information of customers who have delivered online advertisements.

According to the information collecting and processing system of the present invention, the existing purchase and/or behavior information of the customer is integrated with the information relatively freely transmitted from the customer through the SNS to gain insight, thereby enabling the daily situation of the customer. By targeting in consideration of, it becomes possible to narrow down the customers and/or generate the customer list with high accuracy in distributing the online advertisement.

According to the advertisement distribution system of the present invention, a high advertisement effect for customers can be expected by distributing online advertisements based on the customer list generated by the information collection processing system.

1 is a schematic diagram showing the overall configuration of a preferred embodiment of a system according to the present invention. It is a block diagram explaining the composition of the 1st company system. It is a block diagram explaining the composition of the 2nd business operator system. It is a block diagram explaining the composition of an advertisement distribution system. A sequence of integrating customer purchase behavior information and SNS behavior information, segmenting to generate a customer list for advertisement distribution, distributing online advertisements to the customers on the customer list, and evaluating the advertisement effect It is a flowchart explaining the flow of. It is explanatory drawing which shows an example of the campaign holding guidance published on the SNS page. It is an explanatory view showing an example of a web page dedicated to campaign application. It is explanatory drawing which shows an example of the login screen of a 1st website.

A preferred embodiment of a system for collecting and processing customer purchase/action information according to the present invention, distributing an advertisement to a customer, and evaluating an effect of the distributed advertisement will be described below with reference to the accompanying drawings. It will be described in detail using. In particular, the system of the present invention aims to more effectively advertise corporate branding to customers.

FIG. 1 schematically shows the overall configuration of an embodiment of the system according to the invention. The system 10 of the present embodiment is composed of a first business operator system 1, a second business operator system 2, and an advertisement distribution system 3, which are communicably connected to each other via a network 4. There is. As the network 4, the Internet or various other commercial networks can be appropriately used according to a communication partner and/or purpose.

The first business operator system 1 and the second business operator system 2 respectively have a first website and a second website, and customers including individuals and corporations are, for example, PCs (personal computers) 5 It is possible to access via the network 4 from its own electronic terminal which is a mobile terminal 6 such as a smartphone or a tablet. The first business entity system 1 is communicatively connected via a network 4 to a POS terminal (not shown) capable of specifying a large number of customer IDs of actual stores.

Further, in this embodiment, the second business operator has his own official SNS account in the SNS 8 provided by the external SNS server 7. As a part of the branding and marketing, the second business operator can post various notifications and guidance to customers, campaign recruitment, etc. on his official SNS page.

In the present embodiment, the first business operator system 1 is operated and managed by the first business operator who is an operator who operates and manages the entire system 10. As shown in FIG. 2, the first business entity system 1 includes a system management server 11, a purchasing behavior information database 12, and a fusion database 13.

The system management server 11 has a system management unit 14 for monitoring and managing the operation of the entire first business operator system 1. Further, the system management server 11 processes the customer purchase information and behavior information collected by the first business entity system 1 and manages the information processing unit 15 for managing the purchase behavior information database 12 and the integrated database 13. The data fusion processing unit 16 is provided for the purpose.

Furthermore, the first business entity system 1 includes a website management server 17 for operating and managing the first website, a coupon management server 18 for managing the issuing of coupons performed by the first business entity, and the like. The SNS information search server 19 is provided. The website management server 17 collects, accumulates, and stores the customer's browsing and other behavior information on the first website. The coupon management server 18 collects, stores, and stores customer behavior information in response to a coupon issued on the POS terminal or the website or notification of various campaigns.

The SNS information search server 19 is equipped with an SNS information search engine for searching and collecting SNS information posted on the SNS. The SNS information search server 19 uses the SNS information search engine to search for and collect SNS information posted by the customer based on a predetermined search condition as described later. The collected SNS information is accumulated and stored in the fusion database 13.

The information processing unit 15 accumulates and stores the customer purchase information collected from the POS terminal in the system management server 11 in the purchase behavior information database 12. The customer behavior information collected by the website management server 17 and the customer behavior information collected by the coupon management server 18 are also provided to the system management server 11 and accumulated and saved in the purchase behavior information database 12 by the information processing unit 15. ..

The information processing unit 15 integrates the purchase information and the behavior information of the customers thus collected for each customer, unifies them as one purchase behavior information, and then stores it in the purchase behavior information database 12. When new purchase and/or behavior information of the customer is collected, the information processing unit 15 identifies the customer's ID number included in the information and adds it to the corresponding purchase behavior information of the customer.

The purchase information and the behavior information of the customer are stored in the purchase behavior information database 12 so that the customer can be identified based on the ID number of each customer. In the present embodiment, as the customer ID number, a membership card number such as an FSP (Frequent Shoppers Program) card or a point card issued when the customer registers at the physical store can be used. If the customer has registered his or her e-mail address at the time of issuing the membership card or accessing the first website, link it with the customer's ID number and It can be stored in the purchasing behavior information database 12 as a part of the purchasing behavior information.

The data fusion processing unit 16 collects the purchase behavior information of the purchase behavior information database 12 and the SNS information of the customer collected by the SNS information search server 19 for the purpose of effectively executing the branding advertisement of the second operator. Integrate to generate integrated purchasing behavior data. The generated combined purchase behavior data is configured to be identifiable for each customer by a predetermined data item and stored in the combined database 13. The predetermined data items include, for example, the FSP card number, which is the customer's ID number, cookie data obtained when the customer accesses the first website via the network 4, the customer's email address, and the like. However, the present invention is not limited to these.

The purchase behavior information from the purchase behavior information database 12 includes purchase information such as the usage frequency of each customer in the actual store, a customer unit price spent for one purchase, a settlement method, a campaign and a coupon usage status, and the first purchase information. Access frequency to the website, the usage rate and usage frequency of the PC 5 and the mobile terminal 6, the usage frequency of the dedicated application downloaded to the mobile terminal 6 from the first website, the opening rate of the mail magazine delivered to the customer , And behavioral information such as click rates for push notifications or various other online notifications. It is expected that the SNS information contains a large amount of customer behavior information that cannot be easily imagined from the purchase/behavior information collected at actual stores and EC sites, aside from its accuracy. Therefore, by integrating and analyzing both, it is possible to acquire effective data for targeting the customer with higher accuracy in the branding of the second business operator.

The data fusion processing unit 16 insights the unified customer purchasing behavior data into the fusion database 13 and performs segmentation according to the purpose. The process of insight and segmentation can be performed according to the branding purpose of the second business operator. For example, when the second business operator is trying to promote the sale of a particular brand product, the purchase history, purchase price, purchase frequency, purchase route (actual store, etc.) of the particular brand product and/or products in the same category. Customers can be segmented on the basis of preferences such as online and other mail-order products), the specific brand product, and products in the same category.

The data fusion processing unit 16 generates a segmented customer list based on the result of the insight. This segmented customer list is intended for online advertising to customers by the advertisement distribution system 3 described later. Accordingly, the segmented customer list is configured to identify each customer that can be used to deliver online advertisements, for example, by cookie data or email addresses, which are ranked according to the insight results.

The second business operator system 2 is operated and managed by a second business operator who is a manufacturer and/or a seller who wants to increase his/her own brand value and increase sales of his/her own branded goods or services. As shown in FIG. 3, the second business system 2 includes a system management server 21 that manages the operation of the entire second business system, and a website management system that manages the second website. It has a server 22 and an SNS page management server 23 that manages its own official SNS page.

The SNS page management server 23 posts and posts information on profit information to be provided to customers as a marketing measure of the second business operator on its own official SNS page. As an example of the profit information, various benefits to customers, such as discounts, cashbacks, point grants and other benefits, gifts and sweepstakes, recruitment of monitors, etc., relating to the second business operator and/or its branded products or services are provided. There is a notification of the campaign.

A customer who is an SNS user can receive a benefit related to the profit information by being guided to a predetermined website from the SNS page of the second business operator and performing a specific action. .. On the other hand, the SNS page management server 23 can acquire the SNS account ID and cookie data (including the first party cookie and the third party cookie) of the customer through the communication with the customer through the SNS and the website. ..

The second business operator system 2 accumulates and stores, as member data, member information of customers who are registered as members in the second website, and information on browsing and other behaviors of customers on the second website. And a member database 24 for When the second business operator sells his or her own branded product or service online on the second website, the purchase information of the customer including the purchase history of the online sale is also added to the behavior information. It is stored in the member database 24.

Here, in the member information of the member database 24, in addition to the personal information of the customer provided when the customer registers as a member on the second website, that is, name, address, contact information, sex, age, etc., The date of application and the membership number as a customer ID (identification) number uniquely assigned by the second business operator system 2 are included. Customer contacts can include telephone numbers (fixed and/or mobile), email addresses. The action information includes presence/absence of privilege use such as campaigns and coupons conducted on the second website. Further, the purchase information on the second website includes the purchase date and time of the product or service, the content of the purchased product or service (product name, product number, category, quantity, etc.), purchase amount, payment method, etc. You can

The system management server 21 includes an information processing unit 25 that manages the member database 24 and processes information collected in the member database. The information processing unit 25 can acquire cookie data (including a first party cookie and a third party cookie) when the customer logs in to the second website. They are stored as part of the member data in the member database 24 in association with the customer's member number. For example, when a network user other than a customer who is a registered member accesses an application page for a campaign, coupon, or the like carried out on the second website, the cookie data is similarly acquired.

The advertisement distribution system 3 is operated and managed by a third company that distributes online advertisements to the customers on the segmented customer list. As shown in FIG. 4, the advertisement distribution system 3 includes an audience database 31 that stores and stores the audience data of network users that the third business operator independently collects and stores. Further, the advertisement distribution system 3 includes an advertisement management server 32 for operating and managing the advertisement distribution system.

The advertisement management server 32 includes a storage unit 33 that stores the segmented customer list provided by the first business entity system 1, and a distribution data management unit 34 that manages the storage unit. Further, the advertisement distribution system 3 includes a content database 35 for storing the content of online advertisements distributed to customers, and the advertisement management server 32 has an advertisement data management unit 36 for managing the content database.

Further, the advertisement distribution system 3 includes a DSP (demand side platform) 37 for connecting the segmented customer list stored in the storage 32 to the audience database 31 and collating it with the audience data. The DSP 37 purchases an online advertising space owned by an external ad network on a bid basis through a trading market called an external ad exchange.

For example, when an online user who is a customer included in the segmented customer list accesses any website and an opportunity for impression of an advertisement occurs, a bid request is simultaneously delivered from an external SSP (Supply Side Platform) 41. In response to this, the DSP 34 bids for each impression by real-time bidding (RTB) based on the setting conditions of the second business operator who is the advertiser. As a result of the bid, if the second business operator has the highest bid price, the advertisement is delivered from the DSP 34 through the SSP to the online advertisement space 43 in the customer's browsing site 42.

The advertisement management server 32 transmits and reports advertisement distribution data to the first company system 1 every time the advertisement of the second company is distributed to the customers of the segmented customer list. The advertisement delivery data includes the cookie data of the customer used to deliver the advertisement, the date and time of the advertisement delivery, the URL of the delivery destination, and the like. The information included in these advertisement distribution data is processed by the data fusion processing unit 16 of the management server 11 in the first business entity system 1. The data fusion processing unit 16 extracts the purchasing behavior data of the customer who has delivered the advertisement from the fusion database 13 based on the cookie data of the advertisement delivery data, and adds and updates the advertisement delivery data.

The first business entity system 1 tracks subsequent purchase behavior information for the customer who has received the report of the advertisement distribution data. The tracking of the purchase behavior information is preferably performed a plurality of times by dividing a certain time from the advertisement delivery day (or hour). As a result, the effect of the online advertisement can be highly evaluated when the second business operator is connected to the sales of his/her own branded product or service. After the delivery of the online advertisement, if the specific customer does not purchase the desired branded product or service, analyze the reason for non-purchase by further examining the purchase behavior data of the customer as necessary. However, it can be used as a material for subsequent online advertisement and/or marketing.

Hereinafter, a series of processes in the system 10 of the present invention will be described in detail with reference to the flowchart of FIG. First, the second business operator posts and posts profit information for customers on its own SNS page (step S1). In the second company system 2, the SNS page management server 23 accesses the SNS provided by the SNS server 7, logs in using the SNS account ID and password of the second company, Post and post a notice of profit information.

FIG. 6 shows an example of the profit information posted on the official SNS page 60 of the second business operator. In FIG. 6, the profit information is, for example, the campaign guide 61 regarding the own branded product, as described above. The campaign holding guide 61 includes a link (URL address) to a website dedicated to the campaign application. The SNS user who sees the campaign holding information on the SNS page 60, when clicking the link, is automatically guided to the application-only website (step S2). The SNS user here includes a case of being a customer of the purchase behavior information stored in the purchase behavior information database 12 and a case of not being the customer. Further, the customer of the purchase behavior information of the purchase behavior information database 12 may or may not be registered in the first website.

FIG. 7 shows an example of the application-only website. On this application-only website 70, detailed contents of the campaign, participation conditions and procedures, a holding period, etc. are explained. From here, when the SNS user posts a specific word or code to the SNS according to the participation procedure, the SNS account ID and cookie data (first party cookie and third party cookie) of the electronic terminal used by the SNS user It is acquired by the SNS page management server 23 from the communication with (step S3). In the present embodiment, the application-only website is opened by the second business operator, but in another embodiment, it may be opened by the first business operator.

Posting the specific wording or code to the SNS immediately issues an identification code unique to the SNS user to the SNS user. The identification code is stored in the SNS page management server 23 in association with the SNS account ID and cookie data acquired from the SNS user by the SNS page management server 23. The identification code is displayed in real time on the screen of the application-only website accessed by the SNS user. At the same time, the SNS page management server 23 transmits the acquired SNS account ID and cookie data to the system management server 11 of the first business entity system 1.

In another embodiment, the identification code may be posted by posting it on the SNS account of the SNS user. In this case, for security reasons, it is preferable that the posting on the SNS includes only a link to a website for notifying the identification code. The identity of the SNS user can be confirmed, for example, from cookie data when accessing the website from the link.

Further, the SNS user inputs the identification code into a predetermined field on the application-only website, whereby the application for participation in the campaign is accepted. In the present embodiment, in order for the SNS user to actually receive the profit of the campaign, it is necessary to execute the predetermined action defined in the participation condition. For example, when the profit of the campaign is point award or point multiplication in the point system performed by the first business operator, the brand product of the second business operator targeted for the campaign is purchased. In addition, it is required to perform the procedure for earning points on the first website.

In this case, at the same time that the application for participation in the campaign is accepted by inputting the identification code, the SNS user is guided to the first website by the first operator. FIG. 8 shows an example of the login screen of the first website. If the SNS user is a customer registered on the first website, by entering necessary items (for example, login ID and password) on the login screen 80 and logging in, the second operator The right to receive the points or the multiplication is given on the premise of the purchase of the brand product. In this embodiment, the electronic mail address of the SNS user is set as the login ID on the first website.

By logging in to the first website, the website management server 17 of the first business operator system 1 stores the FSP card number registered in the purchasing behavior information database 12 of the SNS user together with its cookie data. It is acquired (step S4). The acquired FSP card number and cookie data are transmitted to the system management server 11 and collated with the SNS account ID and cookie data previously received from the SNS page management server 23 of the second business operator system 2.

As a result, when there is a match in the cookie data, the data fusion processing unit 16 associates the FSP card number with the ID of the SNS account and stores them in the fusion database 13. Further, the data fusion processing unit 16 requests the information processing unit 15 to extract the purchase behavior information of the SNS user corresponding to the FSP card number from the purchase behavior information database 12 and send it to the fusion database 13. The data fusion processing unit 16 adds the SNS account ID and the cookie data to the purchase behavior information received from the information processing unit 15 and stores it in the fusion database 13.

When the SNS user is a customer of the purchase behavior information registered in the purchase behavior information database 12, but is not registered in the first website, new registration from the login screen to the first website By doing so, the right to receive the points or the multiplication is similarly given on the premise of the purchase of the brand product of the second business operator. At this time, the login ID to the first website is set to the SNS user. Through the communication for new registration in the first website, the website management server 17 acquires the FSP card number registered in the purchasing behavior information database 12 of the SNS user together with the cookie data. ..

Also for the newly registered customer, similarly, the SNS account ID and the FSP card number are linked based on the cookie data, and the occlusal behavior information of the customer is extracted from the purchase behavior information database 12 based on the FSP card number. And sent to the fusion database 13. The data fusion processing unit 16 adds the SNS account ID, the cookie data, and the login ID to the first website to the purchase behavior information received from the information processing unit 15, and stores it in the fusion database 13.

The SNS account ID of the SNS user acquired in step S4 is sent to the SNS information search server 18 and stored and stored. The SNS information search server 18 constantly searches and collects the SNS information posted from the SNS account ID stored in the SNS information search server (step S5). This search is executed by adding search items suitable for the purpose and content of the campaign. As described above, when the purpose is to promote sales of brand products of the second business operator, as additional search items, for example, the product name of the brand product, its category (general name, etc.), and other companies' products of the same category. Includes names, language related to or associated with those products and categories, and the like.

The SNS information collected by the SNS information search server 18 is stored in the fusion database 13. The data fusion processing unit 16 analyzes the SNS information obtained from the SNS information search server 18, and based on the cookie data associated with the SNS account ID, purchase activity information of the corresponding SNS user is merged into the fusion database 13 And purchase integrated data to generate integrated purchasing behavior data (step S6). The integrated purchasing behavior data is configured to be identifiable based on the FSP card number, cookie data and SNS account ID, and stored in the integrated database 13. The process of generating the fused purchasing behavior data is executed for all the SNS account IDs associated with the FSP card number.

When the fused purchase behavior data of a considerable number of customers is accumulated in the fused database 13, the data fusion processing unit 16 executes the insight of the fused purchase behavior data according to the instruction of the system management unit 14. The insight is performed for the purpose of effectively distributing the online advertisement related to the branding of the second business operator. Based on the result of the insight, a customer list of advertisement distribution targets segmented based on the criteria set by the first business operator and/or the second business operator is generated (step S7). The customer list is made up of cookie data of customers to whom advertisements are distributed.

The generated customer list is transmitted to the advertisement distribution system 3, stored in the storage unit 33 of the advertisement management server 32, and stored in the integrated database 13. Further, the content data of the online advertisement to be distributed to the customer is supplied to the advertisement distribution system 3 from the second business operator who is the advertiser directly or via the first business operator and stored in the content database 35. There is. Similarly, the distribution condition of the online advertisement is transmitted from the second business operator directly or via the first business operator to the advertisement distribution system 3 and is stored and managed by the advertisement data management unit 36.

The advertisement management server 32 collates the cookie data included in the customer list with the audience data in the audience database 31, and purchases the advertisement space 43 on the website 42 for the matching cookie data. The content data is extracted and distributed from the DSP 37 via the SSP 41 (step S8).

After the advertisement distribution, the advertisement management server 32 transmits the advertisement distribution data to the system management server 11 of the first business entity system 1. As described above, the advertisement delivery data includes the cookie data of the customer used for delivering the advertisement, the date and time of the advertisement delivery, the URL of the delivery destination, and the like. The system management server 11 sends the advertisement distribution data to the data fusion processing unit 16. Based on the cookie data of the advertisement distribution data, the data fusion processing unit 16 extracts the corresponding customer's fused purchasing behavior data from the fusion database 13, and adds and updates the advertisement delivery data.

The advertisement distribution data is also sent to the information processing unit 15, and similarly, based on the cookie data, the purchase behavior information of the corresponding customer is extracted from the purchase behavior information database 12, and the advertisement distribution data is added and updated. To do. The information processing unit 15 periodically investigates the purchase behavior information of each customer who has distributed the online advertisement from the distribution date of the online advertisement. The survey is preferably performed a plurality of times, for example, for one week, ten days, or once a month, with a period of about several months or half a year separated from the advertisement delivery date.

The information processing unit 15 aggregates the survey results of the purchase behavior information performed on all the customers who have delivered the advertisement, performs the necessary statistical processing to create a report, and provides the report to the second operator (step). S9). In this report, when there is an application from the campaign holding notice posted on the SNS page of the second business operator, the target person of the advertisement distribution automatically becomes interested in the brand product of the second business operator. It shows the distribution results of online advertisements targeted at a certain customer. Therefore, it can be effectively used for subsequent online advertisement and marketing as a material that can evaluate the effect of online advertisement distribution with higher accuracy.

The preferred embodiments of the present invention have been described above in detail. However, as will be apparent to those skilled in the art, it is needless to say that the present invention is not limited to the above-described embodiment, and various modifications or changes can be added thereto. For example, the behavior information of the customer stored and stored in the member database 24 of the second business entity system 2 can be added to the fusion purchasing behavior data generated by the fusion database 13.

1 First business operator system 2 Second business operator system 3 Advertising distribution system 4 Network 5 PC
6 Mobile Terminal 7 SNS Server 10 System 11 System Management Server 12 First Business Operator Database 13 Fusion Database 17 Website Management Server 18 Coupon Management Server 19 SNS Information Search Server 21 System Management Server 22 Website Management Server 23 SNS Page Management Server 24 Member Database 31 Audience Database 32 Advertising Management Server 37 DSP33

Claims (11)

A purchase behavior information database for accumulating and storing purchase and/or behavior information including a customer identification ID for each customer;
An SNS information management unit that publishes information for customers on the SNS page provided by a predetermined SNS so as to guide the customer from the SNS page to a dedicated website,
Customer identification information for identifying the identification ID of the customer based on the login information input by the customer at the time of login from the SNS page to the dedicated website and acquiring the SNS account ID and cookie data of the customer. The acquisition part,
An SNS information collecting unit that searches for and collects SNS information transmitted by the customer on the SNS based on the acquired SNS account ID of the customer;
The collected SNS information of the customer is integrated with the purchase and/or behavior information stored in the purchase behavior information database corresponding to the identification ID of the customer to generate integrated purchase behavior data, which is then imported. An information gathering and processing system, comprising: a data fusion processing unit that creates a segmented customer list by site. The information for the customer is profit information provided to the customer, and a customer management unit that acquires an identification ID of the customer in the purchase behavior information database from a predetermined behavior of the customer that has reacted to the profit information. Further preparation,
The data fusion processing unit extracts the purchase and/or action information of the customer from the purchase action information database by using the identification ID of the customer acquired by the customer management unit. Information collection processing system described in. The information collection processing system according to claim 2, wherein the profit information includes at least one of a point, a gift, a cashback, and a free service given to a customer. The profit information is points given to the customer, and the predetermined action is the customer's identification ID on the predetermined website or a predetermined value linked to the predetermined ID in order for the customer to obtain points according to the profit information. The information collection processing system according to claim 3, wherein the item is input. The information collection processing system according to claim 1, further comprising a fusion database for accumulating and storing the fusion purchase behavior data generated by the data fusion processing unit. The customer identification information acquisition unit acquires the SNS account ID of the customer by causing the customer to post on the SNS from the predetermined website, and the customer identification information acquisition unit acquires the SNS account ID of the customer. Information collection processing system. 7. The segmented customer list includes communication destination data capable of specifying a communication destination of the customer for delivering an online advertisement to the customer, according to claim 1. Information collection processing system. The information collection processing system according to claim 7, wherein the communication destination data is cookie data of the customer. An information collection processing system according to any one of claims 1 to 8,
An advertisement distribution system, comprising: an advertisement distribution server for distributing an online advertisement to a customer based on the segmented customer list generated by the information collection processing system. 10. The advertisement delivery server, after delivering the online advertisement to customers of the segmented customer list, sends advertisement delivery data including a delivery history thereof to the information collection processing system. The described advertisement distribution system. The advertisement distribution system according to claim 9 or 10, wherein the information collection processing system tracks the purchase and/or behavior information of the customer who has distributed the online advertisement.

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