JP2004240948A - Commodity publicity/advertisement method, marketing method, and commodity publicity/advertisement presentation device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a customer with commodities connected to weather by predetermining information on the commodities delivered in accordance with information on the weather between a store and a registered member organization; to efficiently conduct the publicity and the advertisement of the commodities; and to conduct marketing having good efficiency by analyzing information on reading the publicity and the advertisement. <P>SOLUTION: The information on the commodities delivered in accordance with the weather or a weather forecast is exchaged between the store and a contract enterprise. The information on the commodities is continuously transmitted in accordance with the information on weather conditions at several hours later at a specific region to an electronic instrument. The information on the commodities is then displayed on its display. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

  The present invention relates to a product advertising / advertising method, a marketing method, and a product advertising / advertising providing by which product information is provided according to weather or weather forecast, particularly, weather or weather phenomena such as weather forecast in a narrow specific area. Equipment related.

  Today, weather forecasts are used for merchandise sales. Such a service provides a weather forecast for the next day by prefecture. This information helps determine the number of products to sell the next day, but has no role in promoting or promoting the products.

  The present invention has been made in view of the conventional drawbacks, and an object of the present invention is to determine in advance product information to be distributed according to weather phenomena such as weather or weather forecast with a registered member organization. Providing customers with products that are closely related to the weather phenomena in the weather or weather forecast, providing a product advertising / advertising method that can efficiently promote and advertise products, and analyze browsing information of customers for advertising. By doing so, it is possible to obtain an efficient marketing method and a product advertisement / advertisement providing device.

The method of claim 1 wherein the CP, the Meteorological Agency, and the contract company / store receive necessary information beforehand;
Receiving the data obtained from the distribution at the receiving server, analyzing the data at the receiving server and converting it into usable data, wherein the data from the Meteorological Agency is sent to the ADESS receiving / processing server Receive;
The region, product information, threshold value / reference value obtained in advance from each of the contract companies or the registered member organizations are matched with the current or several hours later weather and weather information, and the advertising information obtained as a result of the matching is provided to the service. Extracting for;
Storing the extracted advertising information in a DB server of a data analysis system;
Customizing the data stored in the DB by the AP server for each contracted company / registered member organization and distributing the data to each store;
A step of distributing the advertisement information by a mail server or a FAX server to each store of each contract company / registered member organization that provides the advertisement service;
Providing the advertising information to an information terminal device for a customer;
Is provided.

The method of claim 2 wherein the step of browsing weather and weather information, which is present or several hours later, and a threshold value and / or a reference value previously obtained from a contract company / registered member organization;
Extracting information provided by a contracting company / registered member institution that has previously obtained a threshold value and / or a reference value;
Extracting a store that matches the information provided by the extracted contract company / registered member organization;
Extracting premium and / or point product information that matches current or several hours later weather and weather information from the extracted premium and / or point product information of each store;
A process of matching and analyzing current or several hours later weather and weather information with location data in the registration information database of the registered member organization and / or premium and / or point product information products;
Premium and / or point products that meet the conditions that match the weather and weather information by processing and analyzing the premium and / or point product information at each store, the time zone of weather weather information, and the limited number of people from the information database of the registered member organization in the location Extracting information;
Providing the advertising information to an information terminal device for a customer;
Is provided.

  According to a third aspect of the present invention, there is further provided a method of product advertisement and advertisement, further comprising a step of extracting stores and products that can provide the advertisement by matching information such as weather, events, and traffic.

  According to a fourth aspect of the present invention, there is provided a method of advertising and advertising a product, wherein the information terminal device distributes the advertising information to a customer at the same time or at different times. Item 1 or 2, the method of advertising / advertising goods.

According to a fifth aspect of the present invention, there is provided a product advertising and advertising method, comprising image data from a weather satellite Himawari, such as an infrared image, a visible image and a water vapor image, a digital facsimile weather map, a weather forecast guidance, a synthetic radar image, a rainfall map near the ground, and a short-term rainfall map. At least one first weather information selected from radar AMeDAS data of time precipitation forecast map, AMeDAS data of the whole country, short-time precipitation forecast, radar AMeDAS analysis rainfall, local weather distribution forecast, GPV (grid point value) data in RSM model And at least one second weather information selected from an echo chart at a constant elevation angle, an echo chart at a constant altitude, a vertical cross section, a hail probe, and a cross section between any two points, are processed into about 0.25 square. km to about 400 square km, preferably about 1 square km (1 km mesh) to about 9 square km (3 km mesh) A method of advertising / advertising the current or several hours later weather weather information to provide the current or several hours later weather weather information, wherein the necessary information is distributed in advance from each CP, the Meteorological Agency, and the contract company / store. Receiving;
Receiving the data obtained from the distribution at the receiving server, analyzing the data at the receiving server and converting it into usable data, wherein the data from the Meteorological Agency is sent to the ADESS receiving / processing server Receive;
The region, product information, threshold value / reference value obtained in advance from each of the contract companies or the registered member organizations are matched with current or several hours later weather and weather information, and the advertisement information obtained as a result of the matching is provided to the service. Extracting for;
Storing the extracted advertising information in a DB server of a data analysis system;
Customizing the data stored in the DB by the AP server for each contracted company / registered member organization and distributing the data to each store;
Distributing the advertising information by mail server or FAX server to each store of each contract company / registered member organization that provides the advertising service;
Providing the advertising information to an information terminal device for a customer;
Is provided.

According to a sixth aspect of the present invention, there is provided a product advertisement and advertising method, comprising image data from a weather satellite Himawari, such as an infrared image, a visible image, and a water vapor image, a digital facsimile weather map, a weather forecast guidance, a synthetic radar image, a rainfall map near the ground, and a short-term rainfall map. At least one first weather information selected from radar AMeDAS data of time precipitation forecast map, AMeDAS data of the whole country, short-time precipitation forecast, radar AMeDAS analysis rainfall, local weather distribution forecast, GPV (grid point value) data in RSM model And at least one second weather information selected from an echo chart at a constant elevation angle, an echo chart at a constant altitude, a vertical cross section, a hail probe, and a cross section between any two points, are processed into about 0.25 square. km to about 400 square km, preferably about 1 square km (1 km mesh) to about 9 square km (3 km mesh) The present invention provides a current or several hours later weather / weather information to a product advertising / advertising method, wherein the current / several hours later weather / weather information and a contract company / registered member organization Viewing thresholds and / or reference values previously obtained from;
Extracting information provided by a contracting company / registered member institution that has previously obtained a threshold value and / or a reference value;
Extracting a store that matches the information provided by the extracted contract company / registered member organization;
Extracting premium and / or point product information that matches current or several hours later weather and weather information from the extracted premium and / or point product information of each store;
A process of matching / analyzing current or several hours later weather and weather information with location data and / or premium and / or point product information in a registration information database of a registered member organization;
Premium and / or point products that meet the conditions that match the weather and weather information by processing and analyzing the premium and / or point product information at each store, the time zone of weather weather information, and the limited number of people from the information database of the registered member organization in the location Extracting information;
Providing the advertising information to an information terminal device for a customer;
Is provided.

  The product advertisement and advertising method according to claim 7, wherein the product information to be distributed according to weather phenomena such as weather or weather forecast is determined with a threshold and / or reference value determined with a registered member organization and the current or number of specific regions. By matching the weather and weather information after the time, and in the case of matching, the product information and / or the store name of the registered member organization, and further, the premium and / or point product information are stored on the information terminal device or the website at the present time or several hours later. Distribute weather information simultaneously or at different times.

  The marketing method according to claim 8 analyzes a customer who browses and uses product information provided according to weather phenomena such as weather or weather forecast in an arbitrary specific area.

A product advertising and advertisement providing device according to claim 9, comprising: a receiving device that receives necessary information distribution in advance from each CP, the Meteorological Agency, and a contract company / store;
A data conversion device that receives data obtained from the distribution at a receiving server, analyzes the data at the receiving server, and converts the data into usable data;
A matching device for matching the region, product information, threshold value / reference value obtained in advance from each of the contract companies or the registered member organizations with current or several hours later weather / weather information;
An information extraction device for extracting the advertisement information obtained as a result of the matching in order to provide the service to a service;
A data storage device for storing the extracted advertising information in a DB server of a data analysis system;
A sorting device that customizes the data stored in the DB by the AP server for each contracted company / registered member organization and distributes the data to each store;
A distribution device that distributes the advertisement information by a mail server or a FAX server to each store of each contract company / registered member organization that provides the advertisement service;
Is provided.

A browsing apparatus for browsing weather and weather information at present or several hours later, and a threshold value and / or a reference value obtained in advance from a contract company / registered affiliated institution;
An information extraction device for extracting information provided by a contract company / registered member institution that has previously set a threshold value and / or a reference value;
A store that matches the extracted information provided by the contracted company / registered member organization is extracted, and a premium and / or a premium that matches current or several hours later weather / weather information from the extracted premium and / or point product information of each store. Or an extraction device for extracting point product information;
A matching processing / analyzing apparatus for performing matching processing / analysis between current or several hours later weather / weather information and location data and / or premium and / or point product information in the registration information database of the registered member organization;
Premium and / or point products that meet the conditions that match the weather and weather information by processing and analyzing the premium and / or point product information at each store, the time zone of weather weather information, and the limited number of people from the information database of the registered member organization in the location A product extraction device for extracting information;
A distribution device that distributes the extracted premium and / or point product information;
Is provided.

  ADVANTAGE OF THE INVENTION According to the product advertising and advertising method and the marketing method of the product according to the present invention, the product advertising and advertising providing device determines in advance product information that is closely related to or related to weather phenomena such as weather information with a registered member organization. By doing so, the product can be provided to the customer in connection with the weather, the advertisement of the product and the advertisement can be efficiently performed, and the efficient marketing can be performed by analyzing the browsing information of the advertisement.

  Hereinafter, with reference to the accompanying drawings, an embodiment of a method for advertising and advertising a product closely related to a weather phenomenon, that is, a marketing method, according to the present invention will be described in detail with reference to the accompanying drawings.

  FIG. 1 is a block diagram for implementing a method of advertising and advertising a product closely related to a weather phenomenon, such as weather or weather forecast, and a marketing method. In the figure, users a to n open portal sites for various information from information terminal devices such as personal computers, PDAs, mobile phones, car navigators, BS / CS digital televisions, analog and digital broadcasts. When the user clicks on the weather information, the user accesses the server 2 of the weather information management company 1. The weather information management company obtains the weather or product information corresponding to the weather information from the registered member organization 3 contracted with the advertising agency through the advertising agency in advance. For example, a registered member organization prepares advertisements and advertisements for UV protection cream in advance to use when a large amount of UV light is generated.

  Then, the weather information management company distributes product information corresponding to the weather information to the above-mentioned predetermined information terminal device of the user every time the weather information sequentially changes the product information obtained from the advertising agency. The user can obtain the product information provided by the registered member organization from the information terminal device described above. The user's information terminal device, the server of the weather information management company, the server of the weather information providing company, and the server or computer of the store entrusted by the registered member organization are placed in a communication environment such as a telephone line, the Internet, and a fax. .

  Therefore, the advertisement can be distributed to the consumer at the same time or at a different time from the plurality of products via the plurality of different information terminal devices. For example, the advertisement of the product A is distributed to a mobile terminal and a fixed telephone, and the advertisement of the product B is distributed to a personal computer and a mass medium such as a newspaper. In addition, advertisements can be delivered to consumers simultaneously or at staggered times through a plurality of different products. For example, the advertisement of the product A is distributed to a portal site and a shopping site, the advertisement of the product B is distributed to a per-broadband, and the advertisement of the product C is distributed to a mass medium such as a newspaper.

  FIGS. 2A to 2G are screen diagrams showing a method of advertising and advertising a product based on weather information. FIG. 2A is a screen showing a homepage displaying a portal site for various businesses, music, sports, weather information, and the like. The homepage can be browsed through the information terminal device described above. Here, the site of the weather information is accessed. When accessing the weather information site, a premium and / or points may be given to the user.

  First, selection of an area where the user wants to know weather information is performed by knowing the area of the user who has accessed using a regional database in which dial-up IP addresses are associated with area information of access points. Alternatively, it is performed by inputting an address, a station name, a telephone number, a map, a landmark, a free keyword, a town name, or a postal code. This is performed from the dial-up IP address from the information terminal device from which the user has accessed the site. For example, a case where a user accesses the site from Shinjuku-ku, Tokyo will be described. When the user accesses the site, the screen shown in FIG. 2B is obtained. The screen is a screen of a weather situation map of the Kanto or Tokyo area, weather information of the area, local information and a premier section of the area, weather information of a wide area, and the like. In addition, the weather situation diagram and the weather information section of the screen include the nationwide information, the Kanto area, the prefecture, and the specific area where several 100 km 2 to several km 2 are rapidly expanded and reduced by the user. You may make it display on a terminal device.

  The weather condition map of the Kanto or Tokyo region and the weather forecast and the current condition of an arbitrary specific area of about 0.25 square km (0.5 km mesh) to 400 square km (20 km mesh), which will be described later, are provided by a dual polarization Doppler. Obtained using radar or the like. When the radius of the radar is about 240 km, it is possible to obtain a weather situation diagram displaying the conditions of fine weather, clouds, rain clouds, and rain in the entire Kanto region.

  That is, the weather forecast of an arbitrary specific area of about 0.25 square km (0.5 km mesh) to about 400 square km (20 km mesh) and the conditions of fine, clouds, rain clouds, and rain are displayed on a map of the area. . FIG. 2C shows a specific area search screen. That is, when the user inputs an address, a station name, a telephone number, a map, a landmark, a free keyword, a town name, or a postal code, a screen such as a weather forecast for the specific area is obtained.

  Clear, cloudy, rainy clouds, rainy conditions, and weather forecasts every three hours are shown on a map of about 0.25 square km (0.5 km mesh) to about 400 square km (20 km mesh) or less as a specific area. It is. The range of the specific area is set in advance by the weather information providing company. If the range of the specific area is 400 square km (20 km mesh) or less, 100 square km (10 km mesh), 1 to 1 km Any range such as 9 square km (1-3 km mesh) can be set. The range of the specific area is usually set to about 1 km2 to about 9 km2 (1 to 3 km mesh).

  The weather information management company provides product information registered and provided by a pre-registered registered member organization 12 corresponding to the weather forecast data of fine weather, clouds, rain clouds, and rainy conditions on a map in a specific area. Is distributed to the above-mentioned predetermined information terminal device of the user every time a weather phenomenon such as weather information changes sequentially (FIG. 2 (d)). Clicking on the company A in the above list of registered member institutions displays specific product information corresponding to the weather information of the area where the user is currently located among the product information registered in advance by the company A with the weather information provider. Is done. In addition, preferred products or unfavorable products are displayed in combination with specific product information and various products. For example, if the combination of pollen eye drops and a specific mask, or if the product is a case medicine, other medicines and foods that are not good for the combination with this medicine, and points to be careful with the symptoms of case, etc. are displayed .

  In addition, a registered member institution list button on the screen is provided. That is, a list of registered member organizations that have contracted to obtain product information based on weather maps, weather information, weather forecasts, and later described weather information from the weather information providing company is displayed.

  The user can order a product of the product information displayed on the screen of the terminal device. Furthermore, when the pick-up place or store column of the ordered product is clicked, it is displayed on the map (FIG. 2 (f)). A list of stores located within a range of about 4 km square around the user's address is displayed.

  When Company A is clicked, a premium may be further provided and / or points may be added. That is, the user is provided online with points obtained by summing up the above-described premium by selecting the region and the premium obtained by browsing the registered member institutions (FIG. 2 (g)).

  The points collected by the user are stored on a credit card owned by the user, a membership card of Company A, an IC card, or the like. Furthermore, when the user purchases a product, a prize may be given out according to the point, or the amount of the product may be increased.

  A description will be given of a case where a product advertisement of a pharmaceutical manufacturer is distributed according to a weather phenomenon such as a weather forecast (see FIGS. 3 and 4). Pharmaceutical manufacturers may advertise cold remedy ads during rainy weather (ie, cool) weather forecasts, and hay fever prevention ads during sunny and warm (ie, increased pollen shedding) weather forecasts. It is agreed in advance with an advertising agency to advertise skin care products at the time of the weather forecast when it is sunny and sunshine is strong (that is, ultraviolet rays are strong). Then, the information of the advertisement of these products is distributed to the above-mentioned website and information terminal device, and further to a mass medium such as a newspaper via a weather information management company.

  In FIG. 3, the advertisement of "cold medicine" is given in the case of the forecast that "the afternoon will be cold in the afternoon due to rain and then cool down tomorrow morning" (Hokkaido region). When the forecast is "Sunny and warm day, pollen scatter increases and ultraviolet rays intensify", advertise "Goods and skin care products for hay fever" (Kanagawa Prefecture). In the case of a forecast that says “It's clear from the afternoon and the sunshine gets stronger, the amount of pollen increases, and the intensity of UV rays increases,” an advertisement for “Goods and skin care products for hay fever” is given (Hiroshima Prefecture). In the case of the forecast, “It will be the hottest year, and the ultraviolet light will be much stronger,” we will advertise on “skin care products” (Nagasaki Prefecture).

  In FIG. 4, in the case of a forecast that “the weather becomes cold in the afternoon and the afternoon gets cold in the afternoon and cools down to the morning of tomorrow”, the advertisement of “cold medicine”, In the case of a forecast for "), an advertisement for" hay fever countermeasures "was given, and in the case of a forecast for" sunshine tomorrow, the sunshine would increase, and the intensity of ultraviolet rays increased, "an advertisement for" skin care products "would be posted on websites, mobile terminals, and more. Is distributed to various information terminal devices such as mass media.

  That is, when the pharmaceutical manufacturer distributes the above-mentioned product advertisement according to weather phenomena such as weather forecasts, it displays a weather forecast map of a specific area on a website or an information terminal device and responds to the above-mentioned weather phenomena. The product may be displayed on these websites or information terminal devices. In this way, advertisements for weather phenomena and products closely related to them are directly posted on-time.

  The store of the registered member institution as the advertiser has information indicating the rain / cloud state on an arbitrary wide area map, an arbitrary position on the wide area map from about 0.25 square km to a specific area of about 400 square km, and Specific merchandise can be provided to customers as advertisements and advertisements along with weather or weather information that changes over time within a prefecture unit.

  Further, it is possible to conduct a marketing survey of a customer from product information such as the intention and preference for the product of the customer based on the current position information transmitted from the customer and the information of the product browsed or purchased by the customer.

  FIG. 5 is a schematic diagram showing a weather forecast device and a weather forecast information providing system according to one embodiment of the present invention. In the figure, reference numeral 10 denotes a weather observation device for obtaining weather observation data. The meteorological observation device 10 includes a GMS device (Himawari satellite) 12 of the Meteorological Agency, a data processing device 14 of the Meteorological Agency, a dual-polarization Doppler radar 16 of a weather forecasting company, and a current state monitoring device 18. The weather forecast company collects the weather data obtained from the weather observation device group via the communication line in the data center 20. The data center includes a shared database 22, an application server 24, a billing system 26, a WWW server 28, a mail server 30, and a media server 32. Further, weather data obtained from the weather observation device via the communication line 34 is processed by a data processing device 42 including a data reception processing device 36, a database 38, and a data analysis processing device 40. The data-processed weather forecast information is delivered to the customer's information terminal device 46 via a communication line 44 such as the Internet.

  The data analysis processing system 40 performs matching between the weather conditions of the threshold value and the reference value of the weather forecast previously collected from the affiliated company or the registered member organization and the weather forecast and the current weather condition to determine whether or not to perform the advertisement. Is provided. Further, matching is performed to determine whether premiums and / or points are to be given to products between weather conditions of threshold values and set values of weather forecasts collected in advance from affiliated companies and registered member organizations and weather forecasts and current weather conditions. It also has functions for

The system configuration of FIG. 6 will be described below.
1. Data distribution system 50: Obtain necessary data from each information source.
1. CP52; weather forecast, event information, map information, traffic information, other Meteorological Agency 54; weather raw data affiliated company, registered member organization 56; Data receiving system 58
(1) ADESS reception processing server 60; a dedicated server that receives and processes and analyzes raw weather data distributed from the Meteorological Agency (Meteorological Service Support Center). A server that processes raw data so that services can be used.
(2) Receiving server 62: A server for receiving event information other than raw weather data, map information, traffic information, and other data.
3. Data analysis system 64: analyzes the threshold and / or set value information received from the affiliated company or the registered member organization and whether or not to distribute the advertisement, and stores the analyzed data in the database server.
(1) Matching processing analysis device 66; matching of threshold and / or set value information and whether or not to distribute an advertisement in order to develop an advertisement service based on various data received by the reception server and the ADESS reception processing server. I do.
(2) DB server 68: a server for storing data created in the matching process analysis.
4. Display / information distribution system 70
(1) Web / mail server 72: A display for each contracted company / registered member institution and a user is displayed for each type of information terminal device. Also, the advertisement service information is sent to each information terminal device by mail distribution.
(2) AP server 74: A server for distributing necessary data from each contract company / store to each DB server in a DB server in the data analysis system.
(3) DB server 76: a server for storing data (threshold and / or set value) customized for each contracted company / store, and for storing advertising information for each individual contractor. And output necessary and appropriate information when there is access.
Means 78 and 80 for distributing matching information to the user, affiliated companies and registered member organizations are as follows. That is, the distribution terminal is a fixed telephone, a facsimile, an e-mail, a web (a screen dedicated to a member store), a mobile phone, a car navigation, or the like. On the store side, store employee training (manual creation), reader (bar code function (one-dimensional, two-dimensional, IC code reader, etc.), non-contact type function such as IC tag / IC chip), infrared communication terminal, POS Depends on the terminal. Premium delivery includes barcode functions (one-dimensional and two-dimensional), image delivery (discount tickets), printout, infrared communication, and IC code.

    Thus, by accessing a predetermined site of each information terminal device, the user can know the advertising information of the area he wants to know in the weather situation. Further, when the advertisement service is started at the point / area registered using the mail function, the information can be received by mail. Further, it is possible to always receive the advertisement information in the area or destination (which varies depending on the arrival time or the like) where the car navigation is currently running.

  When a contracting company / registered affiliated organization activates advertising information at its location from the headquarters, it may receive detailed information (eg, service start time, service time, applicable products, etc.) from the headquarters on a personal computer, etc. it can. Each store provides services based on the information.

The above-described execution method is programmed in computer software, and is performed by executing the program. Hereinafter, a method of executing matching with the product advertisement distribution based on the rain information will be described with reference to flowcharts (FIGS. 6 and 7).
The flow of data as viewed from the weather information management company will be described below.
(1) Each CP, the Meteorological Agency, and the contract company / store receive necessary information distribution in advance.
{Circle around (2)} The data obtained from the distribution is received by the receiving server, and the data is analyzed and converted into usable data by the receiving server. Here, the data from the Meteorological Agency is received by the ADESS receiving / processing server.
(3) Match the area, product information, threshold value / reference value obtained in advance from each contracted company or registered member institution with current or several hours later weather and weather information, and provide the advertising information obtained as a result of the matching. Extract to provide for.
(4) The extracted advertisement information is stored in the DB server of the data analysis system.
The data stored in the DB is customized by the AP server for each contracted company / registered member organization and distributed to each store.
{Circle around (5)} The advertisement information is distributed to each store of each contract company / registered member institution providing the advertisement service by a mail server or a FAX server.
{Circle around (6)} The advertisement information is provided to an information terminal device for customers.

Next, the flow of data as viewed from the user will be described below.
(1) Access to a site where advertisements can be viewed on various information terminal devices
{Circle around (2)} The access information is distributed to DB servers adapted to each via a web server, necessary information is extracted, converted into an appropriate display method for each information terminal device, and information is returned to the user again. .
{Circle around (3)} According to the area and item set by the user, the advertisement information is delivered by e-mail or FAX server.

A method of performing matching when a registered member organization sets a premium based on rain information will be described with reference to flowcharts (FIGS. 8 and 9).
Here, when the premium is not set to “Y”, the process proceeds to “N”.
{Circle around (1)} View the weather or weather information at the present or several hours later, and the threshold and / or reference value obtained in advance from the contract company / registered member organization.
{Circle around (2)} Extract the information provided by the contracting company / registered member institution that has previously set the threshold and / or reference value.
{Circle around (3)} Extract stores that match the information provided by the extracted contract company / registered member organization.
(4) Extract premium and / or point merchandise information that matches current or several hours later weather and weather information from the extracted premium and / or point merchandise information of each store.
Here, matching processing / analysis is performed between the weather or weather information at present or several hours later and the location data and / or premium and / or point product information in the registration information database of the registered member organization.
(5) Premium products satisfying conditions matching weather weather information by processing and analyzing premium products and / or point product information at each store, time zone of weather weather information, limited number of people, etc. from the information database of registered member organizations in the location And / or point product information is extracted.
{Circle around (6)} The advertisement information is provided to an information terminal device for customers.
The store information is an address, a telephone, a map, and the like, and the premium information is information on a premium, a product, a person (the number of discount rates to unlimited), a time zone, and other premiums set by each member store.

  The product advertisement distribution based on the rain information or the premium provision information based on the rain information can be linked with each content such as a pinpoint weather forecast, map information, or event information.

  Processing of weather information by a weather forecasting company is described below. , Image data from Himawari, such as infrared images, visible images and water vapor images from the Meteorological Agency, digital facsimile weather maps, weather forecast guidance, synthetic radar images, near-ground rainfall maps and short-term precipitation forecast maps, radar AMeDAS data, At least one first weather information selected from nationwide AMeDAS data, short-term precipitation forecast, radar AMeDAS analysis rainfall, local weather distribution forecast, GPV (grid point value) data in the RSM model, preferably a 20 km mesh first weather Get information. Thus, weather forecasts such as temperature, precipitation, wind direction and speed, humidity, etc., together with the weather and cloudiness in the 20 km mesh area can be obtained from the weather information. The first weather information also includes processing information of each of the weather information.

  By using a dual-polarization Doppler radar, the weather forecasting company has decided to use at least one second selected from an echo chart at a constant elevation angle, an echo chart at a constant altitude, a vertical cross section, a hail probe, and an arbitrary point-to-point cross section. Get weather information. Then, from the echo chart at the constant elevation angle and the echo chart at the constant altitude, it is possible to measure the precipitation intensity, the discrimination of the precipitation particles, and the wind direction and the wind speed. From the vertical sectional view, the rain cloud situation in the vertical direction can be obtained. The hail probe can determine the probability of hail and hail. Rain cloud conditions (strong and weak) can be grasped in more detail than the cross-sectional view between any two points. Thus, the movement of the weather can be checked by the above. The second weather information also includes processing information of each of the weather information.

  The weather forecaster of the weather forecasting company corrects the first weather information of the 20 km mesh area obtained from the Meteorological Agency in consideration of the second weather information obtained by using a dual-polarization Doppler radar and the local topography. I do. For example, weather such as cloudiness, temperature, and precipitation are corrected.

  The weather forecaster of the weather forecasting company corrects the first weather information of the 20 km mesh area obtained from the Meteorological Agency based on the rain cloud information of the second weather information obtained by using the dual polarization Doppler radar. For example, weather such as cloudiness, temperature, and precipitation are corrected.

  The weather forecaster of the weather forecasting company calculates the GPV data or the local weather distribution forecast of the first weather information of the 20 km mesh area obtained from the Meteorological Agency in consideration of the second weather information obtained by using the dual polarization Doppler radar. Fix it. For example, weather such as cloudiness, temperature, and precipitation are corrected. For example, weather such as cloudiness, temperature, and precipitation are corrected.

  The weather forecaster of the weather forecasting company, in consideration of the second weather information obtained by using the dual-polarization Doppler radar, continuously corrects the first weather information of the 20km mesh area obtained from the Japan Meteorological Agency in time. Update in addition. Note that the above correction may be performed by a computer instead of the weather forecaster. For example, weather such as cloudiness, temperature, and precipitation are corrected.

  The 20 km mesh area is divided into several km mesh areas, for example, a 2 km mesh area. Here, the narrow area is a mesh of 10 km or less, preferably a mesh of 5 km or less, and more preferably a mesh of 2 km. The weather of one cell divided into the several km mesh is forecasted in consideration of weather information and local characteristics of each cell located around the cell. That is, the 20 km mesh area is divided into 2 km mesh areas. Furthermore, one cell is further divided into 10 × 10 to obtain subdivided subcells. In addition, in addition to a weather forecast, the present invention provides a forecast such as temperature and precipitation.

  As shown in FIG. 10, a target cell to be subjected to a weather forecast is affected by eight surrounding cells that affect the weather of the cell and the weather of the target cell itself. Each cell has nine weight tables in which the degree of influence is given to the subcell. That is, the target cell X includes the weight table TA indicating the influence of each subcell on the cell A located around the target cell X. Similarly, the target cell X similarly has the weight tables TB, TC, TD, TE, TF, TG, and TH for cells B, C, D, E, F, G, and H located in other peripheral areas. . The target cell X itself includes the weight table TX. FIG. 7 is a table of the weight table TB showing the influence of each sub-cell on the cell B located around the target cell X. In addition, the degree of influence is determined in consideration of regional information of cells located in the vicinity, for example, a mountain area, a valley, a seaside, etc., in addition to the weather information. The degree of influence (%) is expressed by subdividing 0 to 100 into 10 units. On the other hand, the weather of the cell is quantified by points as follows. 10, cloudy; 20, rain; 30, rain and snow; 40, snow;

  Thus, in order to obtain the weather of the target cell X, first, the surrounding cell A is multiplied by the degree of influence of the weather value for each sub-cell of the target cell X to obtain the sum of the weather values of the respective sub-cells. Is divided by the number of subcells to obtain a weather value A. Similarly, weather values are obtained for the neighboring cells B, C, D, E, F, G, H and the own cell X. Then, the weather value of the target cell X is specified by averaging the weather values of the cells A, B, C, D, E, F, G, H, and X. In addition, the relationship between the value and the digitized weather is 0 to 0.9; sunny, 1 to 3; cloudy, 4 to 6; rain, 7 to 9; snow.

  The degree of influence is corrected as needed by the learning effect. As described above, when performing a weather forecast for an arbitrary cell, the accuracy of the weather condition of a cell adjacent to the cell is a major factor. Therefore, as described above, a 20km mesh was converted to a 2km mesh after creating a more accurate weather map, especially the cloud condition, by examining the weather conditions of the 20km mesh by the Japan Meteorological Agency based on original weather data and the like. To divide.

Hereinafter, a method of specifying the weather of the cell X will be described.
The weather of the cells A, B, C, D, E, F, G, and H located around the cell X is respectively cell A; cloudy, B; cloudy, C; rain, D; cloudy, E; cloudy, F Fine; G: Fine; H: Fine. Here, according to the weight table shown in FIG. 11, the weather value for the cell B of the target cell X is 10 × (0.2 × 18 + 0.4 × 2 + 0.1 × 14) ÷ 100 = 0.6. Similarly, weather values for the cells A, C, D, E, F, G, H, and X of the target cell X are obtained. Weather values A; 0.16, C; 0.32, D; 0.58, E; 0.58, F; 0, G; 0, H; 0, X; The average of these nine weather values is 5.2. The weather corresponding to this numerical value is rain because of the relationship with the weather described above.

  Further, another narrow-area weather forecasting method will be described. The weather forecasting company calculates the echo diagram from the first weather information in the 20 km mesh area obtained from the Meteorological Agency and the echo diagram from the second weather information obtained by using the dual-polarization Doppler radar of the weather forecasting company. The shift is detected using image processing technology. If there is a difference between the two, the echo map obtained from the first weather information of the Meteorological Agency is modified. Then, as described above, the same processing is performed by dividing the 20 km mesh into the 2 km mesh, and a weather forecast is issued for the 2 km mesh cell. The method of modifying the echo map from the first weather information is performed manually or using a numerical forecast model. The numerical forecast model was created using a neural network. A neural network is an engineering imitation of nerve cells in the human brain. That is, input information such as weather information is processed by a computer having a brain configuration to provide a more accurate weather forecast. Brain composition enables pattern recognition, learning, and prediction.

  Further, a weather forecasting device for obtaining a narrow area weather forecasting method will be described. The weather forecasting company prepares modified GPV data or local weather distribution forecast by modifying GPV data or local weather distribution forecast of 20 km mesh area obtained from the Meteorological Agency based on weather data obtained from dual polarization Doppler radar. A correction creating device, a region dividing device for dividing the 20 km mesh region into a several km mesh region, and a cell dividing device according to the weather of each cell located around one cell to be divided into the several km mesh region. A weight table having a degree of influence on the weather and the weight table are prepared for each of the cells and cells located around each of the cells, and the weather values obtained from the weight tables of the respective cells are quantified. A weather data analysis device including a correlation device for correlating with the weather. Further, the weather forecast information providing system includes, in addition to the weather forecast device, an information terminal device 46 for distributing weather information obtained from the weather data analysis device to customers via communication means.

  The weather forecast provided by the 2 km mesh narrow-area weather forecasting method obtained above is delivered to the information terminal device in real time. The information terminal device is a home television, a portable information terminal, a mobile phone, a car navigation, or the like.

  Further, the radar echo chart is distributed to road map information in real time. Thus, the driver can know the weather where the car is moving together with the road map. Here, the radar echo diagram is a diagram in which precipitation particle distribution data observed by radar is superimposed on a map.

  Furthermore, if the merchandise seller obtains the weather forecast in real time through the information terminal device described above, the seller can determine the quantity and price of the merchandise based on the weather forecast several hours later. Lean product sales are made possible, and product sales are promoted.

  INDUSTRIAL APPLICABILITY The present invention can be used for a product advertisement and an advertisement method and a marketing method in which product information is provided according to weather or weather forecast, particularly, weather or weather phenomena such as a weather forecast in a narrow specific area.

It is a block diagram which implements the goods sales promotion method concerning the present invention. It is a schematic diagram showing the portal site screen which carries out the product advertisement and the advertising method according to the present invention. It is the schematic which shows the screen etc. of the weather information etc. of the wide area which implement the product advertisement and advertising method concerning this invention. It is a schematic diagram showing the specific area search screen which implements the product advertisement and the advertising method according to the present invention. It is the schematic which shows the goods information provision screen which implements the goods advertisement and advertising method which concern on this invention. It is the schematic which shows the registered affiliated organization one column screen which implements the product advertisement and advertising method concerning this invention. It is the schematic which shows the goods order screen which implements the goods advertisement and advertising method concerning this invention. It is the schematic which shows the information screens, such as a premier, which implement the advertising method and advertising method concerning this invention. 1 is a schematic diagram illustrating a method for advertising a product according to weather and weather information for implementing a method for advertising a product and an advertising method according to the present invention. It is the schematic which shows the method of advertisement of goods which implements the product advertisement and advertisement method which concerns on this invention. 1 is a schematic diagram illustrating a weather forecast information providing system according to an embodiment of the present invention. It is the schematic which shows the detail of the weather forecast information provision system of FIG. 4 is a free chart showing a method of publicity according to the present invention. 6 is a free chart showing another advertising method according to the present invention. 4 is a free chart showing a method of publicity according to the present invention. It is the schematic which shows eight cells located around the target cell which affect the weather, and the influence which the target cell itself has on the weather. It is a table | surface which shows the cell weight table with respect to the cell B located around a target cell.

Explanation of reference numerals

1: weather information providing company 2: weather information providing company server 3: registered member organization 10; weather observation device 12 for obtaining weather observation data 12: GMS device (Himawari satellite) of the Japan Meteorological Agency
14: Meteorological Agency data processing device 16: Dual polarization Doppler radar 18: Current condition monitoring device 18
20: Data center 20
22: Shared database 24: Application server 26: Billing system 28: WWW server 30: Mail server 32: Media server 34: Communication line 36: Data reception processing device 38: Database 40: Data analysis processing device 42: Data processing device 44: Communication line 46: information terminal device 50; data distribution system 52; CP data 54; Meteorological Agency data 56; affiliated company, registered member organization data 58; data reception system 60; ADESS reception processing server 62; reception server 64; A matching processing analyzer 68; a DB server 70; a display / information distribution system 72; a web mail server 74; an AP server 76; a DB server 78; a means 80 for delivering matching information to users; information Means to deliver

Claims (10)

Receiving necessary information in advance from each CP, the Meteorological Agency, and the contracting company / store;
Receiving the data obtained from the distribution at the receiving server, analyzing the data at the receiving server and converting it into usable data, wherein the data from the Meteorological Agency is sent to the ADESS receiving / processing server Receive;
The region, product information, threshold value / reference value obtained in advance from each of the contract companies or the registered member organizations are matched with current or several hours later weather and weather information, and the advertisement information obtained as a result of the matching is provided to the service. Extracting for;
Storing the extracted advertising information in a DB server of a data analysis system;
Customizing the data stored in the DB by the AP server for each contracted company / registered member organization and distributing the data to each store;
Distributing the advertising information by mail server or FAX server to each store of each contract company / registered member organization that provides the advertising service;
Providing the advertising information to an information terminal device for a customer;
Product advertising / advertising method comprising: Viewing current or several hours later weather and weather information and thresholds and / or reference values previously obtained from the contracting company / registered member organization;
Extracting information provided by a contracting company / registered member institution that has previously obtained a threshold value and / or a reference value;
Extracting a store that matches the information provided by the extracted contract company / registered member organization;
A step of extracting premium and / or point product information that matches current or several hours later weather and weather information from the extracted premium and / or point product information of each store,
A process of matching / analyzing current or several hours later weather and weather information with location data and / or premium and / or point product information in a registration information database of a registered member organization;
Premium and / or point products that meet the conditions that match the weather and weather information by processing and analyzing the premium and / or point product information at each store, the time zone of weather weather information, and the limited number of people from the information database of the registered member organization in the location Extracting information;
Providing the advertising information to an information terminal device for a customer;
Product advertising / advertising method comprising:   3. The product advertisement / advertising method according to claim 1, further comprising a step of extracting stores and products that can provide an advertisement by matching information such as weather, events, and traffic.   3. The product advertising / advertising method according to claim 1, wherein the information terminal device for delivering the advertising information to the customer distributes the weather information at present or several hours later simultaneously or at staggered times. Image data from Himawari satellites such as infrared images, visible images and water vapor images, digital facsimile weather maps, weather forecast guidance, synthetic radar images, radar AMeDAS data for near-ground rainfall maps and short-term precipitation forecast maps, AMeDAS nationwide At least one first weather information selected from data, short-term precipitation forecast, radar AMeDAS analysis rainfall, local weather distribution forecast, GPV (grid point value) data in RSM model, echo map at constant elevation angle, constant altitude Processing at least one second weather information selected from an echo chart, a vertical cross section, a hail probe, and an arbitrary point-to-point cross section from about 0.25 square km to about 400 square km, and preferably about 1 square km. km (1 km mesh) to about 9 square km (3 km mesh) in the area to provide current or several hours later weather and weather information To a trade promotion / advertising method to deliver weather weather information after the current or a few hours,
Receiving necessary information in advance from each CP, the Meteorological Agency, and the contracting company / store;
Receiving the data obtained from the distribution at the receiving server, analyzing the data at the receiving server, and converting the data into usable data; and for the data from the Meteorological Agency, the data is received at the ADESS receiving / processing server. Receive;
The region, product information, threshold value / reference value obtained in advance from each of the contract companies or the registered member organizations are matched with current or several hours later weather and weather information, and the advertisement information obtained as a result of the matching is provided to the service. Extracting for;
Storing the extracted advertising information in a DB server of a data analysis system;
Customizing the data stored in the DB by the AP server for each contracted company / registered member organization and distributing the data to each store;
Distributing the advertising information by mail server or FAX server to each store of each contract company / registered member organization that provides the advertising service;
Providing the advertising information to an information terminal device for a customer;
Product advertising / advertising method comprising: Image data from Himawari satellites such as infrared images, visible images and water vapor images, digital facsimile weather maps, weather forecast guidance, synthetic radar images, radar AMeDAS data for near-ground rainfall maps and short-term precipitation forecast maps, AMeDAS nationwide At least one first weather information selected from data, short-term precipitation forecast, radar AMeDAS analysis rainfall, local weather distribution forecast, GPV (grid point value) data in RSM model, echo map at constant elevation angle, constant altitude Processing at least one second weather information selected from an echo chart, a vertical cross section, a hail probe, and an arbitrary point-to-point cross section from about 0.25 square km to about 400 square km, and preferably about 1 square km. km (1 km mesh) to about 9 square km (3 km mesh) in the area to provide current or several hours later weather and weather information To a trade promotion / advertising method to deliver weather weather information after the current or a few hours,
Viewing current or several hours later weather and weather information and thresholds and / or reference values previously obtained from the contracting company / registered member organization;
Extracting information provided by a contracting company / registered member institution that has previously obtained a threshold value and / or a reference value;
Extracting a store that matches the information provided by the extracted contract company / registered member organization;
Extracting premium and / or point product information that matches current or several hours later weather and weather information from the extracted premium and / or point product information of each store;
A process of matching / analyzing current or several hours later weather and weather information with location data and / or premium and / or point product information in a registration information database of a registered member organization;
Premiums and / or points that meet the conditions that match the weather and weather information by processing and analyzing the premium and / or point product information, the time zone of weather and weather information, and the limited number of people at each store from the information database of the registered member organization in the location Extracting product information;
Providing the advertising information to an information terminal device for a customer;
Product advertising / advertising method comprising:   By matching the product information to be distributed according to weather phenomena such as weather or weather forecast with a registered member organization with thresholds and / or reference values and the current or several hours later weather and weather information of a specific area, In the case of matching, the merchandise information and / or the store name of the registered member institution, and the premium and / or point merchandise information are sequentially distributed to the information terminal device or the website at the present time or several hours later at the same time or at a different time. Product advertising and advertising methods.   A marketing method that analyzes customers who have browsed and used product information provided according to weather phenomena such as weather or weather forecasts in an arbitrary specific area. A receiving device for receiving necessary information distribution in advance from each CP, the Meteorological Agency, and the contract company / store;
A data conversion device that receives data obtained from the distribution at a receiving server, analyzes the data at the receiving server, and converts the data into usable data;
A matching device for matching the region, product information, threshold value / reference value obtained in advance from each of the contract companies or the registered member organizations with current or several hours later weather / weather information;
An information extraction device for extracting the advertisement information obtained as a result of the matching in order to provide the service to a service;
A data storage device for storing the extracted advertisement information in a DB server of a data analysis system;
A sorting device that customizes the data stored in the DB by the AP server for each contracted company / registered member organization and distributes the data to each store;
A distribution device that distributes the advertisement information by a mail server or a FAX server to each store of each contract company / registered member organization that provides the advertisement service;
Product advertisement / advertisement providing device comprising: A browsing device for browsing current or several hours later weather and weather information and thresholds and / or reference values previously obtained from a contract company / registered member organization;
An information extraction device for extracting information provided by a contract company / registered member institution that has previously set a threshold value and / or a reference value;
A store that matches the extracted information provided by the contracted company / registered member organization is extracted, and a premium and / or a premium that matches current or several hours later weather / weather information from the extracted premium and / or point product information of each store. Or an extraction device for extracting point product information;
A matching processing / analyzing device for performing matching processing / analysis of current or several hours later weather / weather information and location data and / or premium and / or point product information in the registration information database of the registered member organization;
Premium and / or point products that meet the conditions that match the weather and weather information by processing and analyzing the premium and / or point product information at each store, the time zone of weather weather information, and the limited number of people from the information database of the registered member organization in the location A product extraction device for extracting information;
A distribution device that distributes the extracted premium and / or point product information;
Product advertisement / advertisement providing device comprising:

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