KR20090003545A - Integrated advertising method in mulitple shopping malls - Google Patents

Abstract

An integral shopping mall advertisement method is provided to maximize on-line sales via effective advertisement and sales management. An integral shopping mall advertisement method includes the steps of registering goods and generating web pages for management and goods of sponsors to store the web pages, receiving advertisement tenders from the sponsors for advertisement goods, reading information on the tender from the database, accepting a predetermined number of the goods, transmitting information on the web page for the goods of the accepted sponsors to a management server for malls in cooperation, collecting order information on the advertisement goods periodically from the mall, transmitting the information to the web page of the sponsors, and receiving delivery information from the sponsors to transmit the same to the management server of the mall.

Description

Integrated Advertising Method in Mulitple Shopping Malls}

1 is a flow chart illustrating a plurality of shopping mall integrated advertising method according to an embodiment of the present invention,

2 is a block diagram of a plurality of shopping mall integrated advertising system according to an embodiment of the present invention.

The present invention relates to a shopping mall integrated advertising method, and more particularly, to a shopping mall integrated advertising method characterized in that the product can be advertised to a plurality of major shopping malls with one advertisement registration through the shopping mall integrated advertising system.

In order to promote my products in a better location in domestic major shopping malls (including open markets) where a myriad of products are displayed, online product sellers attempt to occupy good advertising positions in each shopping mall. Product advertising in the market was carried out in each open market, and in the case of the general shopping mall, the advertising area was assigned by the decision of the product manager. In addition, the general shopping mall except for open market has difficulty in online marketing due to difficult entry procedures and sales difficulties, and it is difficult to register / modify / sold out / new order processing / out of order / Q & A and CS processing of products sold in each shopping mall. By manually processing the respective shopping malls, the products cannot be advertised, sold, and managed in a plurality of shopping malls.

Therefore, the present inventors can automatically enter the major shopping malls, which are difficult to open and difficult to sell, and can efficiently advertise the products, and manage the product registration / modification / sold out / new order processing / completion completion / Q & A and CS processing. The present invention has been completed regarding a shopping mall integrated advertising method using the same, by developing a shopping mall integrated advertising system that can be automatically processed in a web page.

An object of the present invention is to provide a system capable of efficiently advertising and selling a product to a plurality of shopping malls and an advertising method thereof.

In accordance with the above object, the present invention provides a plurality of shopping mall integrated advertising method comprising the following steps:

(a) storing the advertiser information and the advertisement product information input from the advertiser through the information input page of the integrated advertising system in a database, and transmits the stored product information to the maternity management server to register the product in the affiliated mall, and the advertiser information and Generating an advertiser management web page and an advertiser product set web page using the advertisement product information and storing the same in the database;

(b) receiving bid information on an advertisement product from an advertiser through a bidding page of the integrated advertisement system and storing the bid information in a database to receive an advertisement bid for the advertisement product;

(c) a bidding step of reading bidding information on a plurality of ad bidding advertisement products from the database and winning a predetermined number of advertisement products among the read advertisement bidding products;

(d) transmitting the information about the advertiser product set web page of the successful advertisement product to the management server of the affiliated mall;

(e) collecting order information of the advertisement product from a management server of an affiliated mall at regular time intervals and transmitting the collected order information to the advertiser management web page; And

(f) receiving product delivery and shipping information from the advertiser, and transmitting the input information to the management server of the affiliated mall.

In addition, the present invention collects the inquiry information of the customer from the affiliated mall management server and transmitting to the advertiser management web page; And receiving the processing result information from the advertiser and transmitting the received processing result information to the affiliated mall management server.

The present invention provides a plurality of shopping mall integrated advertising method further comprises the step of collecting the top search terms from the management server of the affiliated mall and transmitting to the advertiser's management web page.

In the present invention, the URL address of the advertiser product set web page is configured by combining the URL address of the affiliated mall and the name of the product advertiser product set web page registered in the shopping mall integrated advertising system.

In the multiple shopping mall integrated advertising method of the present invention, in step (a), the advertiser product set web page of the product registered in the affiliated mall is displayed in the affiliated mall.

In the multiple shopping mall integrated advertising method of the present invention, in step (b), the bidding page may include a bid selection menu, and the bid selection menu may include advertisement area, advertisement cost, and advertisement period information.

The present invention provides a plurality of shopping mall integrated advertising method characterized in that the advertising area is a positive registration at the top of a predetermined number of sponsored links or product classification classification category at the top when a search for affiliate mall keywords.

The multi-integrated shopping mall advertising method of the present invention provides a payment page, storing the payment information input from the advertiser in a database, generating a cyber money for the payment information and storing in the advertiser management web page, and the stored cyber The method may further include subtracting a predetermined advertising fee from the money.

In addition, the present invention provides a shopping mall integrated advertising system comprising an application server and a database server including the following modules:

Provide an information input page to receive advertiser information and advertisement product information from an advertiser, and transmit the input advertisement product information to a management server of the affiliated mall, and the advertiser management web page and advertiser product set web using the input information. A product registration module for generating a page;

A bidding module providing a bidding page to receive an advertisement bid for an advertisement product registered by the product registration module from the advertiser;

A successful bidding module for bidding a predetermined number of advertisement products from a plurality of said auctions;

An affiliated mall advertisement registration module for transmitting information about the advertiser product set webpage of the successful advertisement product to a management server of an affiliated mall and requesting advertisement registration in the affiliated mall;

An order management module for collecting order information of the advertisement product from the management server of the affiliated mall at regular time intervals and transmitting the order information to the advertiser management web page; And

Receiving product delivery and shipping information from the advertiser, multiple integrated shopping mall integrated advertising system comprising a shipment management module for transmitting the input information to the management server of the affiliated mall.

In the multiple shopping mall integrated advertising system of the present invention, the database server

At least one of advertisement product information, advertiser management web page information, advertiser product set web page information, bidding related information, successful bidding related information, affiliated mall related information, product order information and product delivery and delivery information do.

In the present invention, the application server collects customer inquiry information from the affiliated mall management server and transmits it to the advertiser management web page for the corresponding advertisement product.

It provides a plurality of shopping mall integrated advertising system characterized in that it further comprises a query management module for receiving the processing result information from the advertiser and transmits to the affiliated mall management server.

The present invention provides a plurality of shopping mall integrated advertising system, characterized in that the application server further comprises a search term management module for collecting the top search terms from the affiliated mall management server to transmit to the advertiser's management web page.

The present invention further includes an address generation module configured to configure the URL address of the product advertisement sales web page by the application server combining the URL address of the affiliated mall and the name of the product advertiser product set webpage registered in the shopping mall integrated advertisement system. It provides a plurality of shopping mall integrated advertising system comprising a.

Hereinafter, the present invention will be described in detail.

The present invention is characterized in that the advertisement and the sale in a plurality of shopping malls integrated management through a shopping mall integrated advertising system. The integrated shopping mall integrated advertising system of the present invention is characterized in that the shopping mall integrated advertising advertising area that can be advertised in a better position among the numerous search results of the affiliated mall, such as major shopping malls and general portal sites. In the present invention, the affiliated mall includes general sites such as portal sites as well as online shopping malls and open markets. In the present invention, the advertisement area includes, for example, various advertisement methods such as sponsored links, plus registration, sponsor shop advertisements, event banner advertisements, banners, text event advertisements, advertiser product set web page advertisements, and the like. The advertising area is preferably When a keyword is searched in an affiliated mall, a plus registration is displayed at the top of a predetermined number of sponsored links, or a predetermined number of seats at the top of a subcategory category (the lowest category list of products), and is exposed to the top 5 sponsored links or the top 5 positions. Registration is more desirable. In the present invention, plus registration refers to an advertisement method for displaying on top of a sub-category (lowest category in which a product list is displayed) among shopping mall category classifications.

The advertiser may register and sell a product in an affiliated mall using the registration system of the integrated shopping mall advertisement of the present invention regardless of whether or not the affiliated mall is individually admitted by registering a single product in the integrated shopping mall system. The advertiser and the advertisement product are registered in the system by inputting the advertiser information and the product information on the information input page provided by the shopping mall integrated advertisement system. The product information input at this time includes a product name, option information, price information, inventory information, image information, product description, and the like. The integrated shopping mall advertisement system of the present invention stores the product information in a database and transmits the product information to an affiliated mall to register the product in an affiliated mall. In addition, the advertiser management web page and the advertiser product set web page is generated and stored in the database. The advertiser's product set web page is registered in the affiliated mall's advertisement area by transmitting the information on the product set web page of the successful bidder through the advertisement bidding and auction stage to the management server of the affiliated mall.

The advertiser management web page includes the advertiser's product information, order information, shipping management information, customer inquiry information, statistical information to determine the payment and advertising efficiency, the advertiser's member information and the like. The advertiser product set web page is a seller shopping mall in an open market where many products of a seller (seller or seller) are shown in one place and is generally called a "store" or a "mini shop." The advertiser product set web page includes the product information of the advertiser, the category of the affiliated mall and the corresponding product registration number information, the event information, the announcement information, the search function, and the like.

In one embodiment of the present invention, an advertiser (sales company) who is a member of the homepage of a shopping mall integrated advertising system manager is provided with a management webpage only for the advertiser of the shopping mall integrated advertising system. When the product is registered in the shopping mall integrated advertisement system, the advertiser product set webpage provided by the shopping mall integrated advertisement is generated, the product information is transmitted to the affiliated mall, the product is registered in the affiliated mall, and the advertiser product set webpage of the product is affiliated. It is seen in the mall.

The advertiser makes a bid after selecting an advertisement area, a daily advertisement fee, and a period of advertisement from a bid selection menu of a bid page of the integrated shopping mall system of the present invention. The bidding page in which the bidding information is input is stored in the database, and the advertiser closes the bidding at the same time every day and selects a predetermined number of successful bidders from the stored bidding information. For example, the highest bidding amount of advertising costs to the top 1-5. At this time, the advertisement price can be paid in advance by cyber money after charging. Advertisement costs can be enforced on a cost per day (CPD) basis.

After the successful bid information is stored in the database, the advertisement main product set webpage information of the successful bid product is transmitted to the affiliated mall server, and the advertisement is registered in the affiliated mall. The product set web page of the successful advertiser is displayed in the advertisement area affiliated with the shopping mall integrated advertising system . Advertisement replacement time after a successful bid may vary depending on the technical environment, but may take, for example, about 30 minutes.

The order of advertisement products in each affiliated mall automatically collects the order information of each affiliated mall at a time interval set by the reservation setting function of the integrated shopping mall integrated system (for example, a time setting of 1 minute to 24 hours). Provided on each advertiser-managed webpage.

After the product is shipped, when the delivery and delivery information such as the invoice number is input to the advertiser management web page of the integrated shopping mall integrated system, the information is sent to the affiliated mall server by the integrated shopping mall integrated system and processed.

According to another embodiment of the present invention, the customer's inquiries (Q & A and CS processing) of each affiliated mall are collected and provided to the advertiser's management webpage by the shopping mall integrated advertisement system, and the advertiser processes the information and inputs it to the management webpage. The processing result may further include the step of transmitting to each affiliated mall server.

In another embodiment of the present invention, a statistical service relating to the top search terms or the efficiency of advertisements that are frequently visited by customers in an affiliated mall is provided to each advertiser's management webpage by the integrated shopping mall advertising system, thereby developing an advertisement and setting a budget of an advertiser. It can help.

The advertisement fee of the product sold by the shopping mall integrated advertisement system may be settled from the product selling price. For example, the price of the product excluding the advertising fee from the affiliated mall may be settled to the shopping mall integrated advertising system manager, and the price of the product excluding the commission of the manager from the shopping mall integrated advertising system manager may be settled to each advertiser. The fee may be determined at the same time as the advertising partnership.

In the advertisement method of the present invention, the advertisement fee may be settled through a pre-charged cyber money. That is, the multiple shopping mall integrated advertising method of the present invention provides a payment page and stores the payment information input from the advertiser in a database, generating a cyber money for the payment information and storing in the advertiser management web page, and the The method may further include subtracting a predetermined advertising fee from the stored cyber money. The payment information includes a payment method, a payment amount, and the like. An advertiser may bid for the advertisement with the stored cyber money and pay the advertisement fee with the cyber money if the bid is successful.

In an embodiment of the present invention, when the advertiser has its own management server, the system of the present invention may be used in the advertiser management web page managed by the advertiser management server by constructing the integrated shopping mall management system of the present invention in the advertiser server.

Affiliate mall integrated advertiser product set web page using shopping mall integrated advertising system of the present invention

The advertiser product set web page provided by the shopping mall integrated advertisement of the present invention is automatically generated when an advertiser registers a product in the shopping mall integrated advertising system, and is advertised according to a related keyword or a related subcategory category (lowest list of product classification) in an affiliated mall. The registration period of each product may be determined according to each affiliated mall system. For example, in the case of an open market, an average of 90 days of exhibition is possible, and the function of extending the exhibition is possible. In the case of a general shopping mall, there is no period setting.

In addition, the advertiser product set web page provided by the shopping mall integrated advertising system is characterized in that the integrated 'Advertiser's product set web page that is displayed and advertised throughout the affiliated mall. In other words, it is an integrated advertiser product set web page designed to be operated by the administrator web page of the shopping mall integrated advertisement system according to the present invention.

The integrated advertiser product set web page using the shopping mall integrated advertising system is managed and shown as one management web page, but it is registered separately in each affiliated mall by the shopping mall integrated advertising system. In one embodiment of the present invention, there are five shopping malls A, B, C, D, E affiliated with the shopping mall integrated advertising system and the advertiser registers a, b, c, d, e by using the shopping mall integrated advertising system. In this case, the advertiser's advertiser's product set web page is automatically generated identically in five places A, B, C, D, and E, and a, b, c, d, and e are displayed inside the product advertiser's product set web page. You lose. The product advertiser web page of A, B, C, D, E affiliated mall shows the category classified by affiliated mall and the number of products according to the characteristics of registered products. It is displayed on the integrated advertiser product set web page, and when a customer clicks a product on the advertiser product set web page created in the shopping mall A, the user is directed to the detailed page of the shopping mall A, and the purchase process is connected to each affiliated mall system. .

In addition, in the integrated shopping mall advertising method of the present invention, the affiliated mall registration method of the advertiser product set web page also includes an ASP method. In this case, the product advertiser product set web page of the product registered in the shopping mall integrated advertising system is operated by the server integrated advertising system manager own server, and the product advertiser product set web page is shown in the affiliated shopping mall, but the a When the product is clicked, the detail page and PG page (payment page) are managed by the shopping mall integrated advertisement system administrator.

In one embodiment of the present invention, the URL address of the integrated product advertiser product set web page by the shopping mall integrated advertising system uses a unique address consisting of the name of the advertiser product set web page registered in the shopping mall integrated advertising system after the affiliated mall URL address. do. This unique address is provided to affiliated portal sites or shopping malls. It is registered in the name server of the affiliated mall. For example, an advertiser who registers the product advertiser product set webpage name as living21.

Gmarket: www.gmarket.co.kr/living21/minishop (when using English)

Auction: www.auction.co.kr/living21/minishop

Naver: www.naver.com/living21/minishop

D & shop: www.dnshop.com/living21 (when using Korean)

Interpark: www.interpark.com/living21

Next: You will have a unique address for the advertiser product set web page, such as www.daum.net/living21 .

Therefore, the advertisement method of the present invention is any time when the customer knows only the product advertiser product set web page name (living21 / minishop or living 21) in any affiliated mall that is already well known to the customer when promoting the advertiser product set web page Promote product advertisers to find product set web pages.

In addition, the advertisement method of the present invention can advertise a shopping mall or a homepage (for example, a restaurant, a diet company, a plastic surgery, etc.) regardless of whether the advertiser owns the homepage at any affiliated mall (portal site or major shopping mall). . Furthermore, according to the system for assigning unique product advertiser web page of the product advertiser of the present invention, the unique area of the product advertiser product assembly web page can be easily stored to the user, and the portal site or shopping mall can use another abandoned backseat address. It is a Win-Win business model that can be profitable.

In addition, the present invention provides a shopping mall integrated advertising system comprising an application server and a database server including the following modules:

Provides an information input page to receive advertiser information and advertisement product information from the advertiser, and transmits the inputted advertisement product information to the management server of the affiliated mall, the advertiser management web page and product advertiser product set using the input information A product registration module for generating a web page;

A bidding module providing a bidding page to receive an advertisement bid for an advertisement product registered by the product registration module from the advertiser;

A successful bidding module for bidding a predetermined number of advertisement products from a plurality of said auctions;

An affiliated mall advertisement registration module for transmitting information about the advertiser product set webpage of the successful advertisement product to a management server of an affiliated mall and requesting advertisement registration in the affiliated mall;

An order management module for collecting order information of the advertisement product from the management server of the affiliated mall at regular time intervals and transmitting the order information to the advertiser management web page; And

Receiving product delivery and shipping information from the advertiser, multiple integrated shopping mall integrated advertising system comprising a shipment management module for transmitting the input information to the management server of the affiliated mall.

In the multiple shopping mall integrated advertising system of the present invention, the database server

At least one of advertisement product information, advertiser management web page information, advertiser product set web page information, bidding related information, successful bidding related information, affiliated mall related information, product order information and product delivery and delivery information do.

In the present invention, the application server collects customer inquiry information from the affiliated mall management server and transmits it to the advertiser management web page for the corresponding advertisement product.

It provides a plurality of shopping mall integrated advertising system characterized in that it further comprises a query management module for receiving the processing result information from the advertiser and transmits to the affiliated mall management server.

The present invention provides a plurality of shopping mall integrated advertising system, characterized in that the application server further comprises a search term management module for collecting the top search terms from the affiliated mall management server to transmit to the advertiser's management web page.

The present invention further includes an address generation module configured to configure the URL address of the product advertisement sales web page by the application server combining the URL address of the affiliated mall and the name of the product advertiser product set webpage registered in the shopping mall integrated advertisement system. It provides a plurality of shopping mall integrated advertising system comprising a.

The advertising method of the present invention is an integrated advertising system designed to process sales and management through advertising in the entire affiliated mall in one place, and to automatically handle all the various tasks of the shopping mall accordingly. In addition, by giving the generated product advertiser product set web page a URL address combined with each store's unique domain address after the major mall address, customers can more easily remember and find the address of the product advertiser product set web page. Can easily promote a product advertiser product set web page. Therefore, it is possible to maximize online sales through more efficient advertising and sales management using the shopping mall integrated advertising system of the present invention.

Claims (13)

In the multi-store integrated advertising method through the integrated advertising system, (a) storing the advertiser information and the advertisement product information input from the advertiser through the information input page of the integrated advertising system in the database and transmit the stored product information to the affiliated mall management server to register the product in the affiliated mall, the advertiser information and Generating an advertiser management web page and an advertiser product set web page using the advertisement product information and storing the same in the database; (b) Receiving bidding information about an advertisement product from an advertiser through a bidding page of the integrated advertisement system and storing the bid information in a database to receive an advertisement bid for the advertisement product; (c) a bidding step of reading bidding information on a plurality of ad bidding advertisement products from the database and winning a predetermined number of advertisement products among the read advertisement bidding products; (d) transmitting the information about the advertiser product set web page of the successful advertisement product to the management server of the affiliated mall; (e) collecting order information of the advertisement product from a management server of an affiliated mall at regular time intervals and transmitting the collected order information to the advertiser management web page; And (f) receiving product delivery and shipping information from the advertiser, and transmitting the input information to the management server of the affiliated mall Multiple shopping mall integrated advertising method comprising a. The method of claim 1, further comprising: collecting customer inquiry information from an affiliated mall management server and transmitting the collected inquiry information to a corresponding advertiser management web page; And And receiving the processing result information from the advertiser and transmitting the same to the affiliated mall management server. The method of claim 1, further comprising: collecting upper search terms from the management server of the affiliated mall and transmitting the higher search terms to the advertiser's management webpage. The method of claim 1, wherein the URL address of the advertiser product set web page is And a plurality of shopping mall integrated advertisement methods comprising a combination of a URL address of an affiliated mall and a product advertiser product set web page name registered in a shopping mall integrated advertisement system. The method of claim 1, wherein in the step (a), an advertiser product set web page of a product registered in the affiliated mall is displayed in the affiliated mall. The method of claim 1, wherein in the step (b), the bidding page includes a bid selection menu, and the bid selection menu includes advertisement area, advertisement cost, and advertisement period information. . The method of claim 6, wherein the advertisement area is a positive registration that is exposed to a predetermined number of positions at the top of a predetermined number of sponsored links or a product subcategory category when searching for an affiliated mall keyword. The method of claim 1, further comprising: providing a payment page, storing payment information input from an advertiser in a database, generating a cyber money for the payment information, and storing the payment information in an advertiser management web page; Multiple shopping mall integrated advertising method further comprising the step of subtracting the advertising costs. In the shopping mall integrated advertising system including a database server and an application server, the application server Provide an information input page to receive advertiser information and advertisement product information from an advertiser, and transmit the input advertisement product information to a management server of the affiliated mall, and the advertiser management web page and advertiser product set web using the input information. A product registration module for generating a page; A bidding module providing a bidding page to receive an advertisement bid for an advertisement product registered by the product registration module from the advertiser; A successful bidding module for bidding a predetermined number of advertisement products from a plurality of said auctions; An affiliated mall advertisement registration module for transmitting information about the advertiser product set webpage of the successful advertisement product to a management server of an affiliated mall and requesting advertisement registration in the affiliated mall; An order management module for collecting order information of the advertisement product from the management server of the affiliated mall at regular time intervals and transmitting the order information to the advertiser management web page; And Receiving product delivery and shipping information from the advertiser, multiple integrated shopping mall integrated advertising system comprising a shipment management module for transmitting the input information to the management server of the affiliated mall. The method of claim 9, wherein the database server At least one of advertisement product information, advertiser management web page information, advertiser product set web page information, bidding related information, successful bidding related information, affiliated mall related information, product order information and product delivery and delivery information Multiple shopping mall integrated advertising system. The method of claim 9, wherein the application server collects customer inquiry information from the affiliated mall management server and transmits to the advertiser management web page for the corresponding advertisement product, Multiple shopping mall integrated advertising system characterized in that it further comprises a query management module for receiving the processing result information from the advertiser and transmits to the affiliated mall management server. 10. The system of claim 9, wherein the application server further includes a search term management module for collecting upper search terms from an affiliated mall management server and transmitting the search terms to an advertiser's management webpage. The address generation module of claim 9, wherein the application server combines the URL address of the affiliated mall and the name of the product advertiser product set webpage registered in the shopping mall integrated advertisement system to form the URL address of the product advertisement sale webpage. Multiple shopping mall integrated advertising system, characterized in that it further comprises.

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