JP2003030542A - Information managing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve such a problem that, although a fashion is likely to be brought about by mouth-to-mouth communications, a methodology to utilize it for marketing on a network has not been conventionally found. SOLUTION: This schedule communication system 10 is provided with a client side schedule communication equipment 14 and a server side schedule communication equipment 38. The server side schedule communication equipment 38 transmits a schedule and advertisements based on the personal information of a user to the user. At the time of getting interested in the advertisements distributed to the user himself or herself, the user is able to re-transmit the advertisements to his or her friends or the like. When the advertisements are re-transmitted, this is counted as 'mouth-to-mouth communication', and used for the generation of charging information.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technique for managing information to be distributed to users.

[0002]

2. Description of the Related Art Conventionally, among marketers and agents,
We have been pursuing various measures in search of fashion and spread by so-called word-of-mouth. It is said that recent trends in high school girls are all caused by word of mouth. However, although word-of-mouth can be set up, there is no guarantee that it will succeed as a result, and the client has taken it for granted.

On the other hand, recently, a phenomenon called "peer-to-peer", in which data is passed from an individual device to another device, is said to be the mainstream of future digital contents.

[0004]

In view of such a situation, the present inventor considers that activating word-of-mouth by electronic means and objectively evaluating it will be one of the points of future network-based business. It is the prediction and the invention.

[0005]

Briefly stated, the present invention provides a mechanism for billing for word-of-mouth. That is,
A user can send information such as an advertisement that has entered his terminal (hereinafter, this information may be simply represented by an advertisement) to another person's terminal, and the server records all the records as a log. Further, even if the recipient transfers the information, it may be recorded in a record, and the word-of-mouth communication can be generally collected. Therefore, a new and effective advertising method is realized in the field of online advertising, which has traditionally been limited only to click protection.

An aspect of the present invention relates to an information management device. This apparatus is suitable for a terminal on the client side, and has a first display section for displaying an electronic calendar, an information receiving section for receiving information transmitted from a server, and a first display section for displaying the received information in association with the calendar. 2 display unit, a selection unit for selecting the displayed information according to a user's instruction,
And a transfer unit for transferring the selected information to a user other than this user. The transfer unit requests or notifies the server of transfer to the other user. The “server” mentioned here does not have to be the server itself, and may have a certain relationship with respect to services provided by the server.
For example, a server provided by the same service operator is sufficient.

In this mode, transfer of information to another user,
That is, the word-of-mouth using the network can be grasped at the server.

Another aspect of the present invention also relates to an information management device. This device is suitable for the device on the server side, and when the first user instructs the second user to transfer the information, the information transmission unit that transmits information to the terminal of the first user, and acquires the information. And a log management unit that acquires the transfer status as log information.

Further, it may further include a transfer counting section for counting the number of times each information is transferred based on the log information.

A billing control unit may be further included for generating billing information for the sponsor of the information based on the number of times of transfer.

The transfer counting section, for each information,
The number of times may be counted so as to include the transfer from the second user to the third user and the transfer thereafter. The transfer counting unit may count the number of times by subtracting the number of times of duplicate transfer for each piece of information.

Yet another aspect of the present invention also relates to an information management device. This device is suitable for the client side and includes an information receiving unit for receiving the information transmitted from the server and a transfer unit for transferring the selected information to another user according to the instruction of this user. , Request or report the transfer to the other user to the server.

Another aspect of the present invention is a method of communicating a schedule in a network system, which is based on the step of receiving the schedule of the user via the network and the personal information of the user via the network. Receiving a selected advertisement, determining a destination time for the advertisement, and incorporating the advertisement along the destination time in the schedule or its associated fields to notify the user. .

The "network" may be wired or wireless,
It includes a transmission means capable of exchanging some data.
"Schedule" refers to general individual information that is assembled based on a time axis, such as a user's personal schedule.

Another aspect of the present invention is a method of communicating a schedule in a network system, which comprises transmitting the schedule to a user via the network and selecting an advertisement based on personal information of the user. And adding a destination time to the selected advertisement for incorporating the advertisement into the schedule and transmitting the advertisement to the user.

Yet another aspect of the present invention is a method of communicating a schedule in a network system including a server and a client on the user side, wherein the server transmits the schedule to the user, and the user side Receiving the schedule,
The server selecting an advertisement based on the personal information of the user, the server transmitting the selected advertisement to the user, the user side determining a destination time of the advertisement, Including the advertisement on the user side in the schedule along the target time and notifying the user.

Still another aspect of the present invention is a schedule communication device in a network system, which is based on a unit for acquiring the user's schedule via the network and personal information of the user via the network. A unit for acquiring the selected advertisement, a unit for determining a target time of the advertisement, and a notification control unit for notifying the user of the advertisement by incorporating the advertisement along the target time in the schedule. Including.

Yet another aspect of the present invention is a schedule communication system in a network system including a server-side system and a user-side client, wherein the server-side system includes a unit for transmitting the schedule to the user. , A unit for selecting an advertisement based on the personal information of the user, and a unit for transmitting the selected advertisement to the user. The client includes a unit that receives the schedule, a unit that receives the advertisement, a unit that determines a target time of the advertisement, and the user who incorporates the advertisement in the schedule according to the target time. An announcement control unit for announcing.

The server side system extracts the schedule and the advertisement according to the contents of the communication with the WWW server, which is a front server for communicating with the client on the Internet, and the WWW server. It may also include a delivery ad server.

Any combination of the above components,
It is also effective as a mode of the present invention to replace the expressions among the methods, systems, devices, computer programs, and recording media, or to combine the expressions.

[0021]

BEST MODE FOR CARRYING OUT THE INVENTION The basic configuration of the embodiment is
The present applicant has previously proposed it in PCT / JP00 / 06072, which will be described with reference to FIGS. 1 to 30 under the title of “basic technology”. After that, [applied technology]
The technical matters characteristic of the present invention will be described below.

[Basic Technology] <First Embodiment> FIG. 1 shows the configuration of a schedule communication system according to the first embodiment. In this system, the server side manages the user's schedule. The user accesses the server side to know his / her schedule. At that time, the server side provides an advertisement suitable for the user or recruitment information of the company in a form that can be incorporated into the schedule.

The schedule communication system 10 includes a server side system 30, a PC (personal computer) 12 which is a user side client system, and a company server 52. However, the client system is PC1
The number need not be 2, but may be, for example, the mobile phone 16 or any other information terminal.

The server-side system 30 mainly includes a function of transmitting a schedule to the user, a function of selecting an advertisement according to the user's taste, and a function of transmitting the selected advertisement to the user. The server-side system 30 further includes a function of selecting a job advertisement to be transmitted to the user and a function of transmitting the selected job information to the user. On the other hand, the client receives the sent schedule, receives the sent advertisements and job information, determines the target time of those advertisements and job information, and has the time of day in the sent schedule. A function of notifying the user by incorporating an advertisement according to the above, and a function of notifying the user of the schedule sent and the job offer information sent in association with the target time. Here, the target time means a time having some relation to the advertisement or the job offer information, such as the date and time of the event targeted for the advertisement or the work date and time included in the job offer information.

The PC 12 as a client includes the schedule communication device 14 according to the embodiment. The schedule communication device 14 is mainly realized by the CPU of the PC 12 and a program loaded in the memory. However, it is also possible to configure this device by combining any other hardware and software, and it is easily understood by those skilled in the art that the degree of freedom in designing the device is high. When the schedule communication device 14 is configured as a software module group, this program can be loaded into the PC 12 by a recording medium such as the flexible disk 18.

The server system 30 has a main unit 32, a user information database 40 and an advertisement database 50. The main unit 32 is a front server W that communicates with clients over the Internet.
It includes an advertisement server 36 that extracts schedules, advertisements, and recruitment information from the user information database 40 and delivers them to the WWW server 34 in accordance with the contents of communication between the WW server 34 and the client.

The advertisement server 36 incorporates a schedule communication device 38 on the server side according to the embodiment. However, part or all of the server-side schedule communication device 38 may be built in the WWW server 34 side, and the degree of freedom in designing is high.

The user information database 40 is a schedule database 42 holding the user's schedule and a personal information database 44 holding the user's personal information.
including. The advertisement database 50 holds advertisements of companies, and the advertisements are stored from the company server 52 via the main unit 32, for example. However, the storage of the advertisement may be performed by offline processing. Corporate server 52
Has a server function of sending an advertisement to the main unit 32, and also has a function of a home page of a company that is accessed when detailed information of the advertisement is inquired from a client.

In the above configuration, the server and the client communicate mainly with the user's schedule. In this system, the user is notified that advertisements and job information are incorporated in the schedule with the schedule time as the axis. It In addition, the matching of advertisements and users and the matching of job information and users are verified in advance,
Advertisements are sent to users who are expected to have the highest advertising effectiveness, and job advertisements are effectively delivered to users who are most likely to employ the company. Also for the user, the advertisement that seems to be most interesting to him / herself is naturally flown, and the job offer information of the condition he / she wants to work can be efficiently obtained.

FIG. 2 shows the configuration of the schedule communication device 14 on the client side. User identification information input unit 100
Enter the information to confirm the user when accessing the schedule. Schedule registration unit 102
Is used when the user himself registers or updates the schedule. The schedule acquisition unit 104 is used when the user confirms the schedule by himself. The schedule acquired by the schedule acquisition unit 104 is sent to the target time determination unit 110.

The target time determination unit 110 determines the target time of the acquired schedule. For example, if the schedule is “go on a trip from January 1st to 1 week”, the target time is determined as “January 1st” or “January 1st to 1 week”. The schedule and its target time are sent to the notification control unit 120.

The notification control unit 120 performs various controls for notifying the user of the contents of the schedule and the target time. For example, if the user's schedule is to go to a concert on October 10, the notification control unit first displays the calendar around October 10 on the display,
In addition, "concert" is displayed in the date part on October 10.

The advertisement acquisition unit 106 is the server side system 3
Get the advertisement of the company sent from 0. The recruitment information acquisition unit 108 similarly acquires recruitment information. The job offer information may be received only by a preselected user. Both the advertisement and the job information are the target time determination unit 110.
And the destination times are determined. The result of the determination is sent to the notification control unit 120. In the notification control unit 120, for example, the content of the advertisement is “XX department store, November 10
If "day, all items 20% off", the calendar around November 10 is displayed, and the date portion of November 10 is displayed, for example, "XX department store, 20% off".
Similarly, if the job posting information is “December 10 Construction site part-time job”, the notification control unit 120 first displays the calendar around December 10 and the December 10 date section is “Construction site part-time job recruitment”. "Medium" is displayed.

The related information access section 160 is used by a user who is interested in the displayed advertisement or job information and wants to know the detailed information. For example, if the underlined information of the advertisement or job information displayed by the notification control unit 120 is clicked, the related information access unit 160 detects this action and accesses the detailed information.

The timer 150 is used for schedule, advertisement,
It is used to acquire job information at predetermined times and at regular intervals. For example, the schedule communication device 14 is normally used offline, and control such as dialing up every 5 minutes to obtain an advertisement is possible. Timer 1
50 can be configured by software polling or a real-time clock IC. When the real-time clock IC is used, its output is notified by the notification control unit 120.
It can be used for calendar display in.

The job offer response section 114 is used when the user applies for a job offer. Actually, when the job offer information is displayed, a button "Apply" is also displayed, and when the user clicks the button, the job offer response unit 114 notifies the server side system 30 of that fact.

The personal information input unit 116 inputs personal information including the address and name of the user.

The communication I / F unit 112 is an interface between the communication unit 162 and the schedule communication device 14. The communication unit 162 is an arbitrary communication function block such as a modem, a LAN circuit, an optical communication circuit, etc., which the PC 14 is provided with in advance. The communication I / F unit 112 converts the data of the schedule communication device 14 so that the communication unit 162 can exchange data with the network. However, the communication unit 162
May have the function of the communication I / F unit 112,
In that case, the schedule communication device 14 uses the communication I / F unit 11
You don't have to have two.

FIG. 3 shows the configuration of the user identification information input section 100. The PID input unit 100a inputs an ID for authenticating the user as an individual. PPW input section 100b
Enter the password to authenticate the user as an individual. The GID input unit 3 inputs an ID for authenticating a user as a group. The GPW input unit 100d inputs a password for authenticating the user as a group.

This embodiment has a function of not only authenticating a user as an individual but also as a member of a group to which the user belongs. For example, when friends allow the schedules to be viewed by each other, the schedules can be shared by the group of the friends acquiring a common group ID and group password.

The user identification information input section 100 further includes a machine ID acquisition section 100e. Machine ID acquisition unit 1
00e acquires a machine-specific ID such as the serial number of the CPU of the PC 12, for example. When using the machine ID, for example, the user does not have to input the personal ID. Various modification techniques are conceivable for improving the convenience of the user or improving the security by combining the machine ID and the usual individual ID and password.

FIG. 4 shows the structure of the data stream 400 sent from the server-side system 30. The data stream 400 includes a header 402, a user's schedule 404, advertisements 406 selected to suit the user's preferences, and job listings 408 also selected to suit the user's preferences and skills. However, the schedule 404, the advertisement 406, and the job information 408 may be information to which any one or more of these are sent.

FIG. 5 shows the internal structure of the schedule acquisition unit 104. The constant interval access unit 104a activates access to the schedule, advertisement, or job offer information at regular intervals based on the output of the timer 150 described above. The user activation access unit 104b actually activates the schedule acquisition operation when the user explicitly instructs access to the schedule or the like. The advertisement acquisition unit 106 and the job information acquisition unit 108 may also access those information at regular time intervals or when the user instructs. As another example of other timings for acquiring advertisements and job information, when a user requests registration of a schedule, when a schedule is actually registered, when a user acquires a schedule, and the like can be mentioned.

FIG. 6 shows the internal structure of the target time determination unit 110. The schedule stylization unit 110a decodes the schedule 404 of the data stream 400 sent from the server side system 30, and drops the contents of the schedule and the target time into a predetermined data format.

FIG. 7 shows the format 430. This format 430 includes a header 432, a schedule content 434 and a schedule destination time 436.
Advertisement stylization unit 110b and job information stylization unit 110c
Drops the advertisement and job information into the same format as in Fig. 7, respectively. These three types of formatted data are sent to the notification control unit 120.

FIG. 8 shows the internal structure of the notification control unit 120. Notification control unit 120 mainly includes a display control unit 122 and a voice notification unit 140. The display control unit 122 includes a calendar display unit 124 and a non-calendar display unit 126.

The calendar display section 124 displays the schedule in a form incorporated in the calendar. At that time, the advertisement and the job information are also incorporated in the calendar or displayed in association with the calendar. Calendar display 1
24 includes a month display unit 128, a week display unit 130, a day display unit 132, a year display unit 134, and a time display unit 136.
If the target time of the advertisement is expressed in units of months, the month display unit 128 incorporates the advertisement in the display of the corresponding month of the schedule. Similarly, if the target time of the advertisement is expressed in week units, the week display unit 130 incorporates the advertisement in the display of the corresponding week in the schedule. The date display portion 132,
The same applies to the year display unit 134 and the time display unit 136.

A plurality of these display units may be operated at the same time. For example, "1 week from November 27, 1999"
If the target time is, the month display section 128 and the week display section 1
The four display units of 30, the date display unit 132, and the year display unit 134 may operate simultaneously. Although the advertisement has been described here, the same applies to the job information.

On the other hand, the non-calendar display unit 126 displays the user's schedule, advertisements, recruitment information, etc. in a non-calendar form, such as a memo form. Calendar display section 12
4 and the non-calendar display 126 may operate simultaneously,
For example, a schedule can be described in the calendar, but job listings can be displayed outside the calendar.

The voice notifying unit 140 performs a process for notifying the user's schedule, advertisement, recruitment information and the like by voice. For example, the schedule may be output by voice with a message such as “Today 10:00 Tokyo Station”. Any known technique may be used for voice output of text data such as a message and will not be described in detail here. The above is the configuration of the client-side schedule communication device 14 built in the PC 12.

FIG. 9 shows the internal structure of the schedule device 38 incorporated in the advertisement server 36 of the server-side system 30.

The communication section 200 has an arbitrary communication function of the advertisement server 36, and the communication I / F section 202 functions as an interface between the communication section 200 and the schedule communication device 38. As described above, the communication I / F unit 202 may be in the communication unit 200.

The schedule request accepting unit 224 accepts a request concerning the schedule transmitted from the user. This request is sent by the authentication unit 226 together with the user identification information.
Sent to. The authentication unit 226 refers to the combination of the ID and password recorded in the table 232 to authenticate the user. When the user is properly authenticated, the request for the user's schedule is sent to the schedule management unit 222. The schedule management unit 222 controls the reading and writing of data with respect to the schedule database 42.
Therefore, if the user's request for the schedule is confirmation of the schedule, the schedule for the user is read from the schedule database 42,
This is sent to the transmission data generation unit 208. The transmission data generation unit 208 converts the user's schedule into the data stream 400 shown in FIG. 4, and transmits this to the user via the communication I / F unit 202 and the communication unit 200.

The personal information acquisition unit 204 acquires the personal information input to the personal information input unit 116 of the schedule communication device 14 on the client side shown in FIG. This personal information is sent to the personal information management unit 210. The personal information management unit 210 controls the reading and writing of data with respect to the personal information database 44. The data read from the personal information database 44 is sent to the search unit 220 as needed.

The advertisement acquisition unit 244 acquires an advertisement from the company server 52 or the like. This advertisement may or may not already have the target time. When the target time is not added, the advertisement acquisition unit 244 requests the corporate server 52 or the like to transmit the information. Information regarding the advertisement and its target time is sent to the advertisement management unit 250. The advertisement management unit 250 controls read / write of data with respect to the advertisement database 50. The advertisement read from the advertisement database 50 is searched by the search unit 2 as necessary.
20 and the charge management unit 246.

The job information receiving section 206 is connected to the company server 52.
Get job listing information from etc. The acquired job offer information is stored in the buffer memory 242. The acquired job offer information is sent to the transmission data generation unit 208 and the charging management unit 246. The transmission data generation unit 208 includes a search unit 22 described later.
Generates the data needed to send job listings to users selected by 0. The job response acceptance section 240
Accepts applications for job postings sent to users. The accepted application is stored in the buffer memory 242.

When the user attempts to access the transmitted related information regarding the advertisement or the job offer information, the related information instructing section 230 performs a process for realizing the access. Since the related information instruction unit 230 can grasp what kind of advertisement or job information the user is interested in, the related information instruction unit 230 sends the information to the search unit 220. The access to the related information is also a measure indicating that the schedule communication device 38 has been able to transmit the appropriate advertisement and the job offer information to the appropriate user, and therefore the information is sent to the charging management unit 246. That is, a kind of success fee is charged.

FIG. 10 shows the internal structure of the personal information acquisition unit 204. The game distribution unit 204a distributes the game software to the clients via the network. The quiz delivery unit 204b similarly delivers the quiz to the client. The questionnaire communication unit 204c includes an incentive questionnaire distribution unit 204d, a general questionnaire distribution unit 204e, and a questionnaire reception unit 204f.

Incentive questionnaire distribution unit 204
d distributes an incentive-type questionnaire to users who have achieved excellent results in the game distributed by the game distribution unit 204a. An incentive-type questionnaire means the user's address, name, age, occupation, hobby, work place, favorite sport, favorite music genre, favorite movie, favorite magazine, favorite sports team, and frequent trips. It provides products and prizes online and offline for excellent results in the game, provided that you provide personal information about the city, favorite food, lifestyle information, countries you want to visit, etc. . Similar questionnaires are also delivered to users who have answered the quiz correctly or have achieved excellent results.

The user merit providing unit 204g provides the user merit of such prizes and products in various forms. In this embodiment, for example, the user is provided with a merit related to the use of the network. For example, discounting the cost of communication on schedule,
It is conceivable that software such as music and games will be distributed free of charge, various network services of companies that provide the corporate server 52 will be provided at a low price, and awards will be given on the network as excellent game or quiz performers.

On the other hand, the general questionnaire distribution unit 204e
A questionnaire for prompting the user to fill in predetermined requirements when starting the communication service of the schedule according to the present embodiment, and a questionnaire of a type that does not particularly give an incentive are distributed.

The questionnaire receiving unit 204f receives the user's answer to the incentive type questionnaire or the general questionnaire. This answer is personal information management unit 210
Is stored in the personal information database 44 via. These questionnaires, especially incentive-type questionnaires, can create an environment in which the user himself / herself can provide detailed personal information of the user. Therefore, the user can be segmented according to the taste.

FIG. 11 shows the internal structure of the personal information management unit 210. The database read unit 210a reads necessary personal information of the user from the personal information database 44.
The read personal information is sent to the search unit 220. The database write unit 210b writes the personal information sent from the personal information acquisition unit 204 into the personal information database 44.

FIG. 12 shows the structure of the personal information card 450 created for each user. The personal information card 450 is stored in the personal information database 44. The card 450 includes a first area 452 for storing the personal information obtained from the answers to the questionnaire and a second area 454 for storing the information obtained by the related information instruction unit 230, which will be described later. The first area 452 stores information such as the address and name of the user described above. On the other hand, the second area 454
Stores the content of the related information accessed by the user, that is, the genre and the number of times of access, as will be described later.
The purpose is to grasp the user's preference based on the content of the related information accessed and the number of times.

FIG. 13 shows the schedule request receiving section 224.
The internal structure of is shown. Schedule confirmation reception section 224a
Accepts when the user sends a request to confirm the schedule. Schedule update acceptance section 224
When the user sends a request for registration or update of the schedule, b accepts the request. However, both updating and registration are equivalent to writing schedules, and there is no technical difference between them.

FIG. 14 shows the internal structure of the authentication section 226. The PID / PPW determination unit 226a determines the consistency between the personal ID and the password transmitted by the user as the personal identification information. On the other hand, the GID / GPW determination unit 226b
Determines the consistency between the ID and password sent by the user as a member of the group. These two determination units determine whether or not the combination of the ID and the password is correct, based on the combination stored in the table 232. When the machine ID of the user is sent, the machine ID determining unit 226c determines the consistency between the machine ID of the user and the password of the user. When the user is properly authenticated, information such as the name or ID of the user is sent to the schedule management unit 222 so as to permit confirmation or update of the schedule.

FIG. 15 shows the job offer information 460 transmitted from the company server 52. The job offer information 460 is received by the job offer information receiving unit 206 and temporarily stored in the buffer memory 242. The job offer information 460 includes any number of offers. Here, as the first recruitment 462, personnel who are lined up as a part-time job to purchase a concert ticket are required. Further, as a second recruitment 464, a permanent employee of PC design is required. Each piece of information describes the required time, work location, work content, salary, content or classification of work, URL of a company's home page for knowing details of recruitment, etc. Examples of the target time include a work start date and start time, a work period, and a work time zone.

FIG. 16 shows an advertisement 470 sent from the company server 52. The advertisement 470 is received by the advertisement acquisition unit 244. Advertisement 470 includes any number of advertisement items.
Here, the discount sale at the record shop is described as the first item 472, and the special exhibition at the museum is described as the second item 474. For each item, the target time such as the discount period or the exhibition period, the location of the event to be advertised, the content to be advertised, the content or classification of the event, the URL to access to know the details of the event, etc. including.

FIG. 17 shows the internal structure of the related information instructing section 230. When the access detection unit 230a presses a button or the like (not shown) displayed on the screen or the like of the PC 12 in order to know the related information of the advertisement or the job offer information transmitted from the user, that is, the detailed information here, Detect action. When the access detection unit detects access to the related information, the casting unit 230b casts the user's access to the company server 52 or the home page that actually holds the related information.

On the other hand, the access information analysis section 230c counts the total number of times the user has accessed the access content determination section 230b for determining the content of the related information clicked by the user and the related information having the same content as the related information. The access number counting unit 230e is included. The content of the related information may be an arbitrary classification that indexes the related information such as a genre, a field, and a category to which the related information belongs.

The second area 454 of the personal information card 450 of FIG. 12 shows the contents of the related information thus analyzed and the number of accesses. For example, as shown in the figure, this user has accessed music-related information 10 times, art-related information 5 times, and in the same manner, the contents of the accessed related information and the number of times are listed. The information obtained by the access information analysis unit 230c is sent to the personal information acquisition unit 204, where the personal information card 450 is created. However, the personal information card 450 may be configured to include only the first area 452, in which case the information obtained by the access information analysis unit 230c is directly sent to the search unit 220. It is easily understood by those skilled in the art that there are various modes of managing and storing such information.

FIG. 18 shows the internal structure of the search unit 220.
The search unit 220 mainly has a search function related to advertisement and a search function related to job information. An advertisement-based user detection unit 220a and a user-based advertisement detection unit 220b are provided as search functions related to advertisements.

The advertisement-based user detector 220a first assumes an advertisement that the company wants to deliver to the user. Then, the user who matches the advertisement is selected. When selecting a user, the personal information card 450 is used.
For example, if the advertisement relates to a large sale of a department store, a user who has a hobby of shopping is selected. If the discount sale of the music CD is the content of the advertisement, a user who is interested in music is selected. As another example, in the case of an advertisement related to a bargain sale in Yokohama, users centering on Yokohama are selected first. The user is the first area 45 of the personal information card 450.
2, the second area 454 may be used for selection, or any combination of arbitrary items included in those areas may be used for selection. In any case, the advertisement-based user detection unit 220a may select, based on a certain advertisement, a user whose taste matches or is interested in the advertisement in some sense.

On the other hand, the user base advertisement detecting section 220b, on the contrary, first assumes a certain user. Then select the appropriate advertisement for the user. At this time as well, the personal information card 450 is used. For example, when selecting an advertisement for a user who has the personal information card 450 shown in FIG.
It can be understood that the hobby of the user is driving, and the frequently accessed fields are music and travel. Therefore, FIG.
From the plurality of items 472, 474, etc. of the advertisement 470 shown in FIG. 6, items including words such as “drive”, “music”, “travel”, or words related thereto are selected. FIG.
As described above, if the items 472, 474 and the like have the information record “classification” in advance, the advertisement may be selected based on the classification.

The user-based advertisement detecting section 220b can further select an advertisement which the user may be interested in based on the user's profile such as age, address, occupation and the like. This is because the consumption tendency can be estimated to some extent from the user profile. The selection based on the user's profile can also be naturally performed by the advertisement-based user detection unit 220a.

On the other hand, the selection of job offer information is performed by the job offer condition matching determination unit 220c. The recruitment condition matching determination unit 220c includes a user skill determination unit 220d, a user preference determination unit 220e, and a user schedule determination unit 220f. The user skill determination unit 220d selects a user having a skill that matches the job recruiting condition explicitly or implicitly included in the job recruiting information.

For example, the second item 464 of the job offer information 460 in FIG. 15 has a job design of a PC design. Therefore, a user whose current or past work history describes PC design, information device development, etc. is first selected.
When age and qualification are defined as job recruiting conditions, users who meet these conditions are selected.
When selecting users, a company that has created job offer information in advance may select keywords for searching for users.

The user preference judging section 220e selects a user who has a preference for the job genre of the job offer. For example, the content of the job offer is the first item 4 of the job offer information 460 in FIG.
If it is a part-time job related to music like 62, a user who may be interested in music is preferentially selected based on the personal information card 450.

The user schedule determination section 220f selects a user whose schedule matches the target time of the job offer information. That is, a user whose schedule is not entered at the target time of the job offer information is preferentially selected. for that reason,
The user schedule determination unit 220f accesses the schedule database 42 via the schedule management unit 222. However, if the company works for a relatively long time,
For example, when the number of employees as regular employees is being sought, it is considered that there are few users who have not been scheduled for a long period of time to meet the conditions. Therefore, in that case, the user schedule determination unit 220f may select the user regarding the job offer information regarding the relatively short-term work.

As described above, according to the search unit 220, it is possible to preliminarily narrow down the users who are considered to have a great effect when the advertisement is distributed, and the advertisement can be concentratedly distributed to such users. On the other hand, from the user's point of view, all of the advertisements delivered are of relatively high interest to the user, and the risk of losing the desired information in the flood of information is reduced.

Regarding the job offer information, the labor of the applicant selection in the company can be reduced by the action of the job offer information matching determination unit 220c. The user skill determination unit 220d can partially act as a document selection process for applicants in a company. From the user's point of view, the work that is relatively interesting to me is presented when my schedule is free,
You can efficiently obtain high-quality job information.

That is, the search unit 220 provides a function of screening advertisements and recruitment information for users, and at the same time provides a company with a screening function of effective marketing and securing of human resources. Moreover, since such advertisements and job information are provided in a form linked to the schedule, it is extremely convenient for users to utilize the information. With the efficient and prompt securing of a liquid workforce affecting the survival of a company, this embodiment is of great significance.

FIG. 19 shows the transmission data 500 generated by the transmission data generator 208. Transmission data 500
Is a part of the header information, which is the user / group address 502, schedule 504, advertisement 506, job information 5
Including 08. The user / group address 502 is the address of the user or group identified by the search unit 220 to which the schedule 504 or the like should be transmitted. However, the address of the group does not have to exist separately from each user, and may be an aggregate of a plurality of addresses of a plurality of users belonging to the group. Schedule 50
4, the advertisement 506, and the job offer information 508 are generated so that the target time is included in each of them. However, the transmission data generation unit 208 does not always include the target time in the schedule 5
It is not necessary to describe 04 etc. In that case, the target time determination unit 110 of the schedule communication device 14 on the client side
May be configured to inquire the target time via the schedule acquisition unit 104. That is, the final determination of the target time is performed by the transmission data generation unit 208, the schedule acquisition unit 104 on the client side, and the target time determination unit 110.
Can be shared between.

FIG. 20 shows the internal structure of the charge management unit 246. In this embodiment, the charge is made to the company requesting the delivery of the advertisement or the job information to the user. The company server identification unit 246e identifies the company server that has requested the delivery of the recruitment information or the advertisement. The billing information is generated in the table 248 for each specified enterprise server.

The recruitment information counter 246a counts the recruitment information requested by the company server or the recruitment items included therein. Similarly, the advertisement counter 246b counts advertisements requested by the company server or advertisement items included therein. A unit price is applied to each of the count values of these counters to generate billing information.

Further, in this embodiment, when a company requests a search for a user by the search unit 220, a charge is added depending on the content and number of searches. Search addition unit 246c
Does the calculation for that. For example, the unit price is multiplied by the number of conditions for selecting users to determine the amount to be added. Other,
You may decide the additional amount based on the time required for the search,
This part also has a high degree of freedom in design.

The billing information management unit 246 further has a related information access counter 246d. This counter records the number of times a user who has received an advertisement or job offer has accessed the relevant information. As the number of times increases, the user is more interested, and thus the fee is added as a kind of success reward as described above. As described above, all charges are totaled and the charge amount for this company is stored in the table 248.

The schedule communication by the schedule communication system 10 and the accompanying advertisement and job offer information distribution processing will be specifically described.

FIG. 21 shows an initial screen 300 displayed on the display of the PC 12 when the user confirms the schedule. Here, a personal identification information input screen 302 for confirming the schedule is displayed. When the user wants to access the schedule as an individual, the user has an ID (PID) and a password (PP
Enter W). On the other hand, if you want to see the schedule of a certain group to which you belong, enter the group ID (GI
Enter D) and its password (GPW).

FIG. 22 shows an initial screen 360 displayed when the user confirms the schedule using the mobile phone 16.
Indicates. In the case of a mobile phone, the individual ID can be specified by the contractor number (telephone number), and therefore the password may simply be entered here. Although only one password input window is shown in the figure, it is of course possible to enter the group password. Since there is essentially no difference between using the PC 12 and using the mobile phone 16, an example using the PC 12 will be mainly described below.

FIG. 23 shows the schedule displayed after the user has been properly authenticated. Schedule display screen 3
32, the schedule of today, this week, or this month is switchably displayed by the action of the display control unit 122 of the notification control unit 120. To switch between these, select “Today” tab 310, “This week” tab 312, and “This month” tab 31.
It can be switched by 4.

FIG. 23 shows today's schedule. The left half of the schedule display screen 332 mainly relates to schedules arranged in chronological order. On the other hand, the right half displays supplementary information for the schedule, and for example, a memo screen, an address of a friend or the like, or a sticker screen containing various marks that can be pasted on an arbitrary place of the schedule book can be selected. The selection is made by the “memo” tab 316, the “address” tab 318, and the “seal” tab 320.

First, it is assumed that the schedule of "today" is selected on the left screen. Then today's date 11
The 27th of the month is displayed, and today's schedule is displayed below it. The today's schedule column includes a target time column 340, a symbol column 342 symbolically representing the schedule, and a column 344 indicating the contents of the schedule. In the symbol column 342, three types of symbols of square, triangle and circle are entered. For example, squares relate to an individual's private appointments, circles to work, and triangles to advertisements sent by companies. In the case of this figure, this user makes a reservation for the sports club at 11:00 and enters a part-time job at 13:00. “Mini Live AAA in Yokohama” described at 16:00 is an advertisement selected as this user may be interested in. In this case, this user may have been in the fan club of the rock group "AAA", for example. In this way, the advertisement is incorporated into the user's schedule and displayed according to the target time.

In the margin of "Today's schedule" in which the user's schedule is displayed, "11/28 XXX has ticket purchase byte" is displayed. This is the job listing selected as being of interest to this user or corresponding to the days when this user's appointment is open. This information is preceded by a circle 346 to make it clear that it is related to a job or job offer. However, the work that the user has already done, for example, 13
The color of the circle 346 may be changed so as to distinguish it from a part-time job that is time-consuming.

A link 348 is provided in this job offer information, and the user can confirm more detailed information of this part-time job by clicking the portion.

Note that the “Today's Schedule” schedule field can be switched to display “Diary”. Further, it may be configured to display an arbitrary character or image desired by the user in the margin portion other than today's date “11/27” and “today's plan”. Such characters and images may be provided by advertising companies at low cost or free of cost.

On the other hand, the right screen of the schedule display screen 332 is currently in a state of displaying a memo. Here, the telephone number of the sports club which this user should make a reservation at 11 o'clock is written as a memo. On the right screen, a connection button 32 for establishing a connection between the client and server in order to obtain the latest information from the server.
Two are provided. When the user presses the connect button 322, the PC 12 connects to the Internet by an arbitrary connection method such as dial-up and receives the latest advertisement, job information, etc. from the server.

When the user confirms or updates the schedule, the connection button 322 may be pressed. When the connect button 322 is pressed, the fact is notified to the user activation access unit 104b of the schedule acquisition unit 104 in FIG. On the other hand, even if the user does not press the connect button 322, the user's schedule or the like is acquired via the constant interval access unit 104a by the action of the timer 150 in this embodiment.

FIG. 24 shows another state of the schedule display screen 332. On the left screen, the schedule of "this week" is selected and the weekly schedule from November 7th to 13th is displayed. The personal schedule is displayed here as well, and an advertisement "BBB new single released" is displayed on November 11th. Further, an advertisement "ABC record sale in progress (11 / 6-12)" is also displayed outside the schedule area. A link 348 is also set in this advertisement, and it becomes possible to access related information.

On the other hand, on the right screen, the "seal" screen is selected. Here, an image symbol 350 is given to words related to various action schedules and schedules, as well as an elephant symbol 350 indicating "kaimono". These symbols 350 can be embedded in the schedule for a more concise and easy-to-understand display of the schedule. Also, these symbols 35
It is also possible to actually use 0 as a sticker by directly making a hard copy of 0 on sticker paper. These symbols may be drawn by the user himself or may be downloaded free of charge from a company that provides advertisements and the like.

FIG. 25 shows another state of the schedule display screen 332. First, on the left screen, the schedule of "this month" is selected, and the schedule for the month of November 1999 is displayed. In this case, since there is no space to write the contents of the schedule, only the square, round, and triangular symbols 342 introduced earlier are displayed. In this state, the schedule of the day may be displayed by clicking an arbitrary date, or the content of the schedule corresponding to the symbol may be displayed by clicking an arbitrary symbol 342. Of course, the shape and color of the symbol may be arbitrarily set for each user.

FIG. 26 shows a screen 360 that appears when the user uses the mobile phone 16 to confirm the schedule. This screen 360 corresponds to the left screen of the schedule display screen 332 of FIG. In general, since the display screen of the mobile phone 16 is narrow, an arbitrary subset of screens for a schedule displayed on the display of the PC 12 or a screen specific to the mobile phone 16 may be displayed.

FIG. 27 is a flow chart showing the procedure when the user confirms the schedule. The user first uses the schedule acquisition unit 104 to transmit a request for schedule confirmation (S10). The schedule request receiving unit 224 of the advertisement server 36 receives the request sent by the user (S12). Subsequently, the authentication unit 226 authenticates the user (S14). If the authentication is completed correctly, the schedule management unit 222 reads the user's schedule from the schedule database 42 (S1).
6), which is sent to the transmission data generation unit 208. The transmission data generation unit 208 generates the transmission data 500 (S
18), and sends it to the communication I / F unit 202. The transmission data 500 is transmitted from the communication I / F unit 202 to the communication unit 200 and transmitted to the user (S20).

The user acquires the transmitted transmission data 500 in the schedule acquisition unit 104 via the communication unit 162 and the communication I / F unit 112 (S22). Continuing,
The target time determination unit 110 determines the schedule, and the target time of the advertisement and the job offer information, if any (S).
24). Then, the notification control unit 120 displays a calendar of schedule and other information (S2).
6). The user can confirm his / her own schedule and advertisement or job information by looking at the schedule and other information displayed on the calendar (S28).

28 and 29 are flowcharts showing the procedure for displaying an advertisement when confirming the schedule. As a preparation for delivering the advertisement to the user, first, the advertisement 470 is transmitted from the company server 52 to the advertisement server 36 (S100). The advertisement server 36 receives the advertisement 470 received.
Is segmented and stored (S102). Here, segmentation means giving a keyword necessary for an advertisement in order to search an advertisement required later more easily.
However, if the keyword for such classification has already been added when the advertisement 470 is sent from the corporate server 52, segmentation is not necessary. Advertising 470
Is stored in the advertisement database 50 via the advertisement management unit 250.

Subsequently, the personal information database 44 is read out via the personal information management section 210 to search for a target user (S106). Here, the target user is a user who should send the advertisement. This search is performed by the search unit 220 based on the personal information card 450. This completes the preparation for delivering the advertisement.

Here, it is assumed that the user sends a request for schedule confirmation (S10). The advertisement server 36 accepts this request (S12), authenticates the user (S14), and reads the user's schedule (S16). Here, the processing differs depending on whether or not this user is the target user of the advertisement (S108). If it is the target user, not only the schedule but also the advertisement is stored in the transmission data 500, and the data TD1 is generated (S110). on the other hand,
If it is not the target user, the data TD2 is stored without storing the advertisement.
Is generated (S112). The transmission data 500 thus generated is transmitted to the user (S20).

The user receives the transmission data 500, that is, the data TD1 or TD2 (S22). Subsequently, the schedule and, if necessary, the target time of the advertisement are determined (S24). The information such as the schedule is displayed in a calendar (S26), and the user confirms the information such as the schedule (S28). When the user is interested in the displayed advertisement, the user requests the display of the related information, that is, the detailed advertisement (S120). This request is
It is transmitted by the related information access unit 160. This request is detected by the access detection unit 230a of the related information instruction unit 230. The casting unit 230b relays to the corporate server 52 that there is an access to send detailed information to the user (S122). At the same time, the access information analysis unit 230c determines the content of the information accessed by the user and counts the number of accesses (S124).

The company server 52 or the company homepage sends the related information requested by the user, that is, the detailed advertisement, to the user directly, via the WWW server 34, or via the advertisement server 36 (S126). The user who receives the detailed advertisement confirms the content (S12).
8).

[0110] Here, although the user is first selected on the assumption of advertisement, this may naturally be reversed. That is, the configuration may be such that a user is assumed first and an advertisement suitable for the user is selected.
This is realized by the function of either the advertisement-based user detection unit 220a or the user-based advertisement detection unit 220b of the search unit 220.

FIG. 30 is a flow chart showing a procedure for transmitting job offer information from the advertisement server 36 to the user. First, the company server 52 sends the job offer information to the advertisement server 36 in preparation for distributing the job offer information to the user (S).
200). The job offer information is acquired by the job offer information receiving unit 206 (S202). Subsequently, the personal information management unit 210 reads the personal information from the personal information database 44 (S20).
4). The personal information is stored in the search unit 2 as the personal information card 450.
Sent to 20. The schedule management unit 222 reads the user's schedule from the schedule database 42 (S206). The schedule information is also included in the search unit 220.
Sent to.

The search unit 220 searches for the target user (S
208). First, the user skill determination unit 220d and the user preference determination unit 220e of the recruitment condition matching determination unit 220c narrow down the users based on the personal information. Subsequently, the user schedule determination unit 220f selects the users who are not scheduled at the target time of the job offer information. The transmission data generation unit 208 stores the address of the target user, generates transmission data 500, and transmits this to the communication I / I.
A call is made to the user via the F unit 202 and the communication unit 200 (S210).

The user acquires the job offer information sent from the advertisement server 36 by the job offer information acquisition unit 108 (S212). The job offer information is displayed on the calendar after being processed by the target time determination unit 110 and the notification control unit 120 (S214). Here, it is assumed that the user applies for a job offer (S216). The application is made via the job response section 114. The application is once sent to the advertisement server 36, acquired by the job offer response reception unit 240, and stored in the buffer memory 242.
Stored in. Next, the job response reception unit 240 informs the communication I / F unit 202 and the communication unit 200 that there is an application.
Then, it is transferred to the corporate server 52 (S218). After this, an arbitrary employment contract is signed between the company and the user (S220).

Although the job offer information is sent to the user at an arbitrary timing here, it may be sent when the user confirms the schedule. In this example as well, job offer information is assumed and a user suitable for the job offer is searched for. However, there is no problem in assuming a user first and selecting the job offer information suitable for the user.

Some modifications of the first embodiment will be given below.

The target time relating to the job offer information does not have to be working hours. The schedule communication devices 14 and 38 may, for example, put the time of briefing sessions and interviews of various companies as the target time in the schedule during the employment season. In this case, the job offer information may be grasped as an advertisement. By pre-registering a desired job type, work place, work time, salary, and other conditions, the user can search for the necessary information in a timely manner from the vast amount of job information. In the embodiment, the job offer information is not sent to the user who is already scheduled, but in that case, it may be sent depending on the situation. The notification control unit 120 of the user's schedule communication device 14 displays such information in another color or a light color, or displays the information below the user's schedule or smaller than usual, and the original user's schedule has priority. It may have a display control function that can be grasped. In particular, the information that is important to the user, such as the interview date and time of the company of the first choice, should be promptly known by the user even if the schedule is included. Therefore, the client side may be provided with an optional function for deciding whether or not to display the information to be batting with the user's schedule.

The schedule communication devices 14 and 38 may also handle information regarding entrance examinations and other examinations as a kind of recruiting information or advertisement. For example, the conditions of a desired school may be registered by an online questionnaire or other method, and the test schedule of the school may be added to the schedule. The examination institution or the cram school may use the schedule communication device 14, 38 to display the curriculum in the schedule. When the advertisement, job information, or related information linked to the calendar that is to be cast into the calendar becomes a large amount of data, the main server 32 may format the information and send it to the user's schedule communication device 14 by e-mail. .

Not limited to the examination and the examination, the user may receive the information hitting the keyword in the schedule as an advertisement by registering the keyword of the information that he / she is interested in by a questionnaire or the like. Therefore, for example, the personal information input unit 116 receives a keyword, the personal information management unit 210 on the server side holds the keyword, and the search unit 220 collates it with the advertisement or the keyword therein. As a result, the hit information is sent to the user as an advertisement, which is announced along with the target time of the schedule. The charging management unit 246 may set a higher advertisement distribution unit price to users who have hit a larger number of keywords to charge the company for the advertising cost.

The target time does not have to be determined by an objective factor closely related to the event, such as the date and time of the sales for which the advertisement is to be held. For example, the objective time is the date and time when the company wants the advertisement to be shown to the user. You may decide. In that case,
A company that puts out an advertisement may make a request that "I want to put an advertisement in the frame at 10:00 am on October 10," and the date and time is treated as the target time. The same applies to job offer information. The server-side schedule management unit 222 may detect a date and time when the target user's schedule to which the advertisement or the job offer information is to be sent is relatively open, and may use the date and time as the target time to recruit a company that issues the advertisement or the job offer information. The advertisement thus distributed is poured into the calendar of the user's schedule communication device 14 at the date and time. As described above, there is also a method of setting the advertisement cost lower than that of the advertisement announced outside the calendar for the advertisement or the job information that fills the gap of the user's schedule.

In the embodiment, the job offer information is sent during the time when the user is free, but conversely, the user uses the schedule communication device 14 to select the date and time he or she wants to work, that is, "reverse job offer information". You may send the workforce provision information to be mentioned. In that case, the schedule registration unit 102 of the schedule communication device 14 may be provided with a function of inputting additional information such as a desired time zone and desire in the calendar display. This workforce provision information is transferred to the corporate server 52 via the main server 32.

In the embodiments, the function of authenticating a user as an individual and the function of authenticating as a group have been described. Not only the schedule of oneself and the group to which the band belongs, but if, for example, one is in a fan club of a certain music band, the schedule of that band may be confirmed. That is, it is possible to have a configuration in which the schedule of another person can be confirmed through a predetermined procedure. In that case, a special ID or password may be set to the member who permits such access. Also, special charge management may be performed. The variety of billing is the same in various services of the embodiments.

In addition to authenticating a user as an individual or a group, when the user inputs a schedule, the user can select "personal", "business", "open to the public", respectively, so that "a close friend" and "work relationship" The schedule can be made public to anyone who wants to see their own schedule. In this case, the schedule communication device 14, which is a client, has only to have a function of accepting the user's designation regarding the openness of the schedule information input by the user, and the schedule communication device 38 of the server-side system uses It is sufficient to have a function of determining whether or not to permit access to a user who desires to access the schedule. Alternatively, each user can set a different keyword for “personal”, “business”, and “public” and share the schedule with a desired degree of disclosure by teaching one of those keywords to the other party. it can. Note that these arbitrary passwords may be stored in the memory (not shown) of the schedule communication device 14 of each user, in which case there is no need to forget the password.

In order to facilitate the user's confirmation of the schedule, the schedule communication device 38 on the server side may be configured to send the user's schedule of the day to the user by e-mail at a fixed time, for example, early morning.

An upper limit may be set for the number of advertisements and job listings when the advertisements and job information are poured into the user's schedule. The upper limit may be settable by the user. This is to prevent a situation in which too many advertisements are poured into the user's calendar. In this case, for example, when the number of advertisements or the like reaches the upper limit of the notification control unit 120 or the advertisement acquisition unit 106 of the schedule communication device 14 of the client, or any other place, the incorporation into the calendar or the notification or the suspension or interruption of the notification is performed. You can take action.

[0125] The size of the frame such as the day or week of the calendar may be variable according to the amount of the schedule input by the user and the amount of the advertisements inserted. For example, it is convenient for a user who has many schedules on Sunday that the Sunday frame is large. Therefore, the calendar display unit 124 of the notification control unit 120 may have a function of detecting the amount of information to be displayed and a function of variably displaying the calendar according to the amount of information.

Several schedule management programs are already on the market or available on the WWW. Also, when a PC or the like is purchased, it may be preinstalled. In order to cooperate with such other schedule management device, the schedule communication device 14 of the client may include a data format conversion unit for importing or exporting the user's schedule data with the other schedule management device. Good.

News can also be distributed as a type of advertisement. For example, the headline of the news at 8:00 pm on April 27, 2000 may be poured into the date and time of the user's schedule. In that case, the target time determination unit 110
Can grasp the news delivery time or the occurrence time of the event that is the source of the news, for example, the time related to the news such as the occurrence time of the earthquake, as the target time.

Schedule communication device 1 on client side
Reference numeral 4 denotes a function for allowing the user to enter a time-limited schedule in a calendar, for example, the schedule registration unit 102.
You may be prepared for. For example, if you have a report to be submitted by May 10, "May 10" will have a "deadline"
Specify "attribute" and record it as "report submission". A configuration may be used in which the user is warned by a cooperation of the timer 150 and the notification control unit 120 when a predetermined date and time, for example, May 4, which is one week before, is reached before the user erases the record.

The location of the person whom he / she wants to track may be recorded in the schedule calendar. For example,
The position of the child can be detected by the timer 150 using the position transmission function of the PHS terminal held by the child at regular intervals, and the action record of the child can be written in the child's or the child's calendar. Therefore, the communication units of the schedule communication devices 14 and 38 may be provided with the function of receiving the position detection result, and the target time determination unit 110 may be provided with the function of detecting the time at the place as the target time.

The communication unit may be so constructed that it automatically detects the whereabouts of the user himself and writes this in the calendar of the user. In that case, the user can automatically form his / her activity diary as a log file. A GPS system may be used to detect one's whereabouts.

The weather forecast may be inserted as an advertisement at the corresponding date and time on the calendar. For example, put a mark of "Fine" in the May 5 column, or change the weather forecast for each time in the detailed schedule column of May 5,
For example, details may be entered such as “clear” at 10 am and “cloudy” at 3 pm. Advertising value is generated by putting a small sponsor's display near these marks. When distributing information that depends on a region, such as a weather forecast, the registered address of the user is used as a cue, and the place name written in the schedule by the user is identified on the main server 32 side. In addition to displaying such as "Yokohama is sunny", it is also possible to display according to the user's whereabouts on the main server 32 side based on the position transmission device separately provided in the schedule communication device 14 of the user.

Similarly to the weather, it is possible to select the stock price, the exchange rate, and other information that changes every moment according to the registered contents of the user, and to insert the information at that time into the calendar. In this case, information such as stock prices may be considered as an advertisement. The target time is the time when the stock price is attached or the time when the stock price is distributed.
This service can display the sponsors, and the user can follow the stocks that he / she is interested in with a simple mechanism.

The information may be segmented and poured into a calendar. The segmentation includes a case where the information is classified according to the content and the genre, and a case where the information is classified according to the type of the user to whom the information is to be distributed. That is, it includes the case where information is classified according to its object and also according to the subject.

As an example, segmentation is: sports,
Object characteristics such as travel, movies, restaurants, etc.-Young people, men, etc. For example, only the title "Restaurant" is poured into the calendar, and from this title, links to various restaurant sites on the Internet,
A link may be made to an aggregation site or aggregation page (hereinafter referred to as "aggregation point") for each information item such as "restaurant portal site" that collects such restaurants in one place. In many cases, the date field of the calendar of the schedule communication device 14 used in the embodiment does not have a large space, and the segmented information is delivered and displayed with one title, which is a great advantage for the user. According to this method, the user can also compare and consider similar products.

At the time of title distribution, the concept of target time can be used. For example, the title can be entered at a date and time when information such as other advertisements is not occupied.
In that case, preliminary check the target time of other information,
Dates that do not overlap or have relatively little overlap can be adopted as the target time. It should be noted that such a selection method regarding the target time can be used in addition to the title distribution.

There is also a method of selecting the date related to the title as the target time of the title distribution. For example, if it is Mother's Day, various information having the title "Mother" may be collected on the server side. By clicking on the title, the user can access the information item regarding "Mother" or the aggregation point therefor online and receive a display of the necessary information.

In addition to the above, for example, information such as medical care, real estate, sale / provision of goods, fortune, travel, hobbies, and culture required by a user can be distributed as an advertisement, and the application range of the embodiment is wide.

[Applied Technology] So far, the fusion of advertisement distribution and schedule management has been described with a focus on individual tastes. The applied technology is configured so that advertisements, job offers, and other information written in an individual calendar can be introduced to others, and when actually introduced, this is detected on the server side. As a result, when information is transferred by word of mouth between users, it can be objectively counted, the effect of the advertisement can be known, and the charge for the sponsor of the advertisement, that is, the fee for distributing the advertisement is objective. be able to. Therefore, even if information can be freely exchanged between users by peer-to-peer, it is possible to trace the occurrence or expansion of word-of-mouth by delegating information transfer to the server or at least notifying the server. And

For this reason, the schedule communication device on the user side transfers the received information to a user other than this user via the server, and an information receiving unit for receiving information such as advertisements transmitted from the server. And a transfer unit that This transfer unit requests transfer to the server, or transfers itself but notifies the server to that effect.

Another mode of this device is that a first display section for displaying an electronic calendar, an information receiving section for receiving information such as advertisement transmitted from the server, and the received information is associated with the calendar. A second display unit that displays the information, a selection unit that selects the displayed information according to a user's instruction, and a transfer unit that transfers the selected information to a user other than this user via the server. Again, the transfer is done at the server or in a state known to the server.

Of course, this device may have any of the functions of the schedule communication device described in the basic technique. In any case, the word-of-mouth generated on the network can be recognized and counted by the server.

The selection unit may display any information on the screen so that the user can click any information. At that time, a function of setting the present apparatus to the “transfer mode to another user” may be provided. An address book for designating to which user the clicked information may be transferred may be displayed in a chain. When the transfer destination is specified, the information is transmitted to the server together with the transfer destination via the communication unit of this device. The server transfers this information to the transfer destination and increments the transfer count of the information. Also, because the transfer destination is likely to be interested in the same kind of information as this information,
The fact may be recorded as personal information of the transfer destination, and thereafter, distribution of information may be enhanced.

On the other hand, the schedule communication device on the server side transmits the information to the terminal of the first user, and when the first user instructs the second user to transfer the information, And a log management unit that acquires the transfer status as log information. The “instruction” may be a transfer request, that is, an instruction, or may be a request that the transfer has occurred, that is, an indication. Of course, this device may include any of the functions of the schedule communication device described in the basic technique.

This apparatus may further include a transfer counting section for counting the number of times each piece of information is transferred based on the log information. It may further include a charging control unit that generates charging information for the sponsor of the information based on the number of times of transfer. The transfer counting unit transfers the respective information from the second user to the third user,
It is also possible to count the number of times including the transfer thereafter and thereafter. In addition, the transfer counting unit may count the number of times by subtracting the number of times of duplicate transfer for each piece of information. In the basic technology, since the information to be delivered is selected for each user, the information that is about to be transferred may not have been delivered to the transfer destination. In that case, the transfer is effective. However, it is possible that the same information has already been distributed to the transfer destination, in which case the transfer is invalidated as "duplication". That is, it is not counted as the number of times and the actual transfer is not performed. In any case, with these configurations and functions, the number of transfers can be correctly detected, and the effect as a word-of-mouth can be quantitatively measured.

<Second Embodiment> FIG. 31 is a block diagram of a schedule communication system 750 using an applied technique. First client side schedule communication device 650a
The "first client 650a" (hereinafter referred to as "first client 650a") is a schedule communication device as an information management device for the first user, and is realized by executing software using a computer, for example. The second client side schedule communication device 650b (hereinafter, referred to as “second client 65
0b ”) is a schedule communication device as an information management device of the second user, and its internal configuration is the same as that of the first client 650a.

The server side schedule communication device 700 (hereinafter referred to as "server 700") holds the schedules of the first user and the second user, and if necessary, the first client 650a and the second client 650b.
And send various information including advertisements to them. The first client 650a has a function of arbitrarily transferring the information received from the server 700 to the second client 650b.

When the first user instructs the transfer, the first client 650a identifies the information to be transferred or the information for identifying the information (hereinafter referred to as "information ID") as the second client 650b which is the transfer destination. Information to be transmitted to the server 700. Then, the server 700
The received information or the information associated with the received information ID is transmitted to the second client 650b. The transmission timing is such that the second client 650b transmits to the server 70.
0 may be accessed, or the server 700
May receive the information or the information ID from the first client 650a. By having such a transfer function, word-of-mouth information can be transmitted. And
The number of transfers can be counted by passing through the server 700 when transferring information.

In another example, the first client 650a may directly connect to the second client 650b to transfer information. At this time, the first client 650a
However, if the information or information ID to be transferred is transmitted to the server 700, the number of times of transfer can be counted. In another example, the first client 650a first attempts a direct connection with the second client 650b, transfers the information directly to the second client 650b if a connection is possible, and sends the information to the server 700 if a connection is not possible. You may request the transfer of information.

The server 700 keeps the second server for a predetermined period.
If there is no access from the client 650b, an e-mail message prompting access to the mobile terminal 756 of the second user or another communication means is transmitted. As a result, delay in information transfer can be prevented, and word-of-mouth information transmission with high real-time performance can be realized. If an e-mail address is designated as the transfer destination, the server 700 may send an e-mail including the information to be transferred and the transfer requester information to the e-mail address. Further, by including a message for prompting the use of the schedule communication device in the electronic mail, it is possible to promote the spread of the client side schedule communication device. The server 700, the first client 650a, and the second client 650b are connected to the network 752, and the mobile terminal 756 is connected via the base station 754.

FIG. 32 is a diagram showing an example of the schedule display screen 600 displayed on the first client 650a. In this figure, the same reference numerals as those in FIG.
The display of FIG. 23 and its meaning, function, and role are the same. The list display area 601 displays schedules as a list. When the user designates each schedule in the list display area 601 using an input device such as a mouse, detailed information thereof is displayed in the detailed information display area 607. The word-of-mouth button 602 is used by the second client 650b to display information such as advertisements and events displayed in the detailed information display area 607.
Button to instruct to transfer to.

FIG. 33 is a diagram showing an example of the word-of-mouth setting screen 614 displayed by pressing the word-of-mouth button 602 of FIG. The word-of-mouth information display area 616 displays information to be transferred. The word-of-mouth destination input area 618 is an area for designating a word-of-mouth destination, for example, identification information of a transfer destination user,
This is an area for inputting the e-mail address of the transfer destination user. Further, in another example, a list of transfer destinations registered in advance is displayed, and the transfer destination may be set by selecting a transfer destination from the list. The message input area 620 is an area for inputting the message of the transfer requester displayed together with the information to be transferred. Transfer button 62
Reference numeral 2 denotes a button for instructing transfer. By pressing this button, the contents input in the word-of-mouth information display area 616, the word-of-mouth information input area 618, and the message input area 620 are transmitted to the server 700. Cancel button 624
Is a button for instructing to cancel the transfer.

FIG. 34 is a diagram showing an example of the schedule display screen 603 displayed on the second client 650b. In this figure, the same reference numerals as those in FIG. 24 have the same meanings, functions, and roles as those in FIG. The word-of-mouth icon 604 is a mark indicating that it is word-of-mouth information from another user. The word-of-mouth content display area 606 is displayed around the word-of-mouth icon 604 and displays an index of word-of-mouth information. The index is
For example, it may be a part of the transferred content or a title. The word-of-mouth information display area 608 displays details of the transferred information. Message display area 61
0 displays the message of the transfer requester. By displaying such a message, it is possible to provide a communication environment between users, and further it is possible to enhance the advertising effect by word of mouth. Review button 612
Is a button for instructing to transfer the word-of-mouth information displayed on the schedule display screen 603 to another user. By pressing this button, for example, the word-of-mouth setting screen 614 described using FIG. 33 is displayed. To be done. This allows the user to easily make a word of mouth.

FIG. 35 is an internal block diagram of the first client side schedule communication device 650a of FIG. First
The client 650a has the functional blocks shown in FIG. 2 in addition to the functional blocks shown in this figure. Further, in this figure, the functional blocks denoted by the same reference numerals as those in FIG.
It has the same function as the functional block described in FIG. The transfer instruction detection unit 658 may be, for example, the word-of-mouth button 6 in FIG.
It is detected whether 02 is pressed, and when it is pressed,
The transfer data selection unit 660 is instructed to select the information to be transferred. The transfer data selection unit 660 acquires the display state from the notification control unit 120 when the instruction from the transfer instruction detection unit 658 is received, and identifies the information for which the user has instructed the transfer and acquires the information ID. . The transfer data selection unit 660 transmits the acquired information ID to the transfer data generation unit 652.

The transfer data generation unit 652 displays the word-of-mouth setting screen 614 of FIG. 33 and transfers the information to the server 70.
The transfer data for requesting 0 is generated and output to the communication I / F unit 112. For example, the transfer data includes an information ID, transfer destination information, and a message. The transfer data generation unit 652 includes a transfer destination setting unit 654 that performs processing for setting a transfer destination, and a message input unit 656 that receives a message from the user. Communication I / F unit 112
Outputs the user identification information from the user identification information input unit 100 and the transfer data in association with each other to the communication unit 162.
The communication unit 162 transmits the data to the server 700 via the network 752 in FIG. Hereinafter, the user identification information and the transfer data are collectively referred to as “transfer information”.

FIG. 36 is an internal block diagram of the server side schedule communication device 700 of FIG. The server 700 has the functional blocks shown in FIG. 9 in addition to the functional blocks shown in this figure. Further, in this figure, the functional blocks denoted by the same reference numerals as those in FIG. 9 have the same functions as the functional blocks described in FIG. 9. The communication I / F unit 202 communicates via the communication unit 200 of FIG. Transfer information detector 70
2 detects transfer information from the signal group received by the communication I / F unit 202 and outputs it to the transfer unit 704.

The transfer unit 704 acquires information such as an advertisement associated with the information ID included in the transfer information from the advertisement database 50, and transfers the acquired information, transfer destination information, message, and transfer requester information. Data generator 714
Output to. The transfer data generation unit 714 generates at least one of transfer data for the second client 650b and electronic mail including information to be transferred. For example, when the transfer destination is the second client 650b, the transfer data generating unit 714 causes the information ID and the message and the flag indicating the transfer information (hereinafter, “transfer flag”).
Is stored in the schedule database 42 in association with the identification information of the second user who is the transfer destination. By providing the transfer flag, the information can be stored in the schedule database 42 separately from the information other than the transfer. And
If the schedule data is transmitted to the second client 650b in association with the transfer flag, the second client 65
0b can display the word-of-mouth icon 604 of FIG. 34 in association with the word-of-mouth information based on the transfer flag. When the transfer destination is designated by the e-mail address, the transfer data generation unit 714 generates the e-mail and causes the communication I / F unit 202 to transmit the e-mail.

The delivery unit 715 performs a process for delivering the schedule stored in the schedule database 42 to the second client 650b. Distribution unit 715
Is a configuration including functional blocks for delivering the schedule held in the schedule database 42 such as the schedule request receiving unit 224, the schedule management unit 222, and the transmission data generation unit 208 of FIG. 9 to each user. Since the information to be transferred is stored in the schedule, the second client 650b can transfer the information to the server 70.
If you access 0, schedule display screen 6 in FIG.
As in 03, word-of-mouth communication is possible.

The log management unit 710 manages the log of the information transferred by the transfer unit 704. For example, the log management unit 710
Is the information ID of the transferred information, the identification information of the transfer requester,
Information such as transfer destination information and transfer date and time is recorded as a log. The transfer counting unit 706 counts the number of transfers for each piece of information. The charging control unit 708 charges the advertiser or the like based on the count value, and charges the charging amount. The analysis unit 719 determines the number of transfers for each information ID, the transfer route, the time from the delivery of the information until the actual word-of-mouth, the time until the word-of-mouth converges, the sex that increases the word-of-mouth, the generation, the advertisement type, and the like. analyse.

Information may be transferred to one user in duplicate. Therefore, the duplication checker 712 is provided.
The duplication checker 712 determines, based on the log held by the log management unit 710, whether or not the transfer is duplicated. In the case of duplicate transfer, the transfer counting unit 706 does not have to count. The preference information registration unit 718 determines that the second user set as the transfer destination is interested in the information transferred to the user, and registers the category of the information as preference information in the personal information database 44 of FIG. To do.

The notification unit 716 notifies that there is word-of-mouth information when the second user does not access the server 700 for a predetermined period after receiving the transfer information. The notification unit 716 is the schedule request reception unit 2 of FIG.
The identification information of the user who has requested the schedule is acquired from 24, and the user to whom the above notification is to be made is determined based on the identification information and the log stored in the log management unit 710.

FIG. 37 is an example of the notification message screen 720 displayed on the portable terminal 756 of FIG. 31 by the notification. The notification message includes the name of the review requester. The word-of-mouth communication is, for example, from the first user who is a friend of the second user.
The user uses the second client 650b to execute the server 70
There is a high possibility that 0 will be accessed, and there is an effect of inducing to the server 700 a user who rarely accesses the server 700.

[0162]

According to the present invention, a user's schedule can be electronically managed. Also, a word-of-mouth mechanism can be provided electronically. In addition, it is possible to promote and understand word-of-mouth communication that was originally thought only as an expectation. Furthermore, the situation of word-of-mouth can be analyzed and used for various purposes.

[Brief description of drawings]

FIG. 1 is a configuration diagram of a schedule communication system according to a first embodiment.

FIG. 2 is an internal configuration diagram of a schedule communication device on a client side.

FIG. 3 is an internal configuration diagram of a user identification information input unit in FIG.

FIG. 4 is a diagram showing a data stream acquired by a schedule acquisition unit in FIG.

5 is an internal configuration diagram of a schedule acquisition unit in FIG.

FIG. 6 is an internal configuration diagram of a target time determination unit in FIG.

FIG. 7 is a diagram showing a data format output from a target time determination unit.

FIG. 8 is an internal configuration diagram of a notification control unit in FIG.

FIG. 9 is an internal configuration diagram of a schedule communication device on the server side.

10 is an internal configuration diagram of a personal information acquisition unit in FIG.

11 is an internal configuration diagram of a personal information management unit of FIG.

FIG. 12 is a diagram showing a personal information card.

13 is an internal configuration diagram of the schedule request receiving unit of FIG.

14 is an internal configuration diagram of the authentication unit in FIG.

FIG. 15 is a diagram showing job offer information.

FIG. 16 is a diagram showing an advertisement.

17 is an internal configuration diagram of a related information instruction unit in FIG. 9.

FIG. 18 is an internal configuration diagram of the search unit in FIG. 9.

19 is a configuration diagram of transmission data generated by the transmission data generation unit of FIG.

FIG. 20 is an internal configuration diagram of a charge management unit in FIG. 9.

FIG. 21 is a diagram showing an initial screen for the user to confirm the schedule.

FIG. 22 is a diagram showing an initial screen for a user to confirm a schedule using a mobile phone.

FIG. 23 is a diagram showing a screen displayed for the user to confirm the schedule.

FIG. 24 is a diagram showing another screen displayed for the user to confirm the schedule.

FIG. 25 is a diagram showing still another screen displayed for the user to confirm the schedule.

FIG. 26 is a diagram showing a schedule displayed when a user uses a mobile phone.

FIG. 27 is a flowchart showing a procedure for a user to confirm a schedule.

FIG. 28 is a flowchart showing a procedure for displaying an advertisement when a user confirms a schedule.

FIG. 29 is a flowchart showing a procedure for displaying an advertisement when a user confirms a schedule.

FIG. 30 is a diagram showing a procedure for transmitting job offer information from an advertisement server to a user.

FIG. 31 is a configuration diagram of a schedule communication system according to a second embodiment.

32 is a diagram showing an example of a schedule display screen displayed on the first client side schedule communication device of FIG. 31. FIG.

33 is a diagram showing an example of a word-of-mouth setting screen displayed on the first client-side schedule communication device of FIG. 31. FIG.

FIG. 34 is a diagram showing an example of a schedule display screen displayed on the second client side schedule communication device in FIG. 31.

35 is an internal configuration diagram of the first client-side schedule communication device in FIG. 31. FIG.

FIG. 36 is an internal configuration diagram of the server-side schedule communication device of FIG. 31.

FIG. 37 is a diagram showing an example of a notification message screen displayed on the mobile terminal of FIG. 31.

[Explanation of symbols]

10 schedule communication system, 14 schedule communication device, 30 server side system, 36 advertisement server, 38 schedule communication device, 50 advertisement database, 102 schedule registration unit, 106 advertisement acquisition unit, 110 target time determination unit, 116 personal information input unit, 124 calendar display unit, 204 personal information acquisition unit, 244 advertisement acquisition unit, 652 transfer data generation unit,
658 transfer instruction detecting unit, 660 transfer data selecting unit,
702 transfer information detection unit, 704 transfer unit, 706 transfer counting unit, 708 billing control unit, 710 log management unit,
712 duplication check unit, 714 transfer data generation unit, 71
6 notification unit, 718 preference information registration unit, 719 analysis unit.

Claims (7)

[Claims] 1. A first display unit for displaying an electronic calendar, an information receiving unit for receiving information transmitted from a server, and a second display unit for displaying the received information in association with the calendar. The transfer unit includes a selection unit that selects the displayed information according to a user's instruction, and a transfer unit that transfers the selected information to a user different from the user, and the transfer unit includes the transfer to the different user. An information management device characterized by requesting or notifying a server. 2. An information transmitting unit for transmitting information to the terminal of the first user, and a transfer instruction detecting unit for acquiring the information when the first user instructs the second user to transfer the information. An information management device comprising: a log management unit that acquires the transfer status as log information. 3. The apparatus according to claim 2, further comprising a transfer counting unit that counts the number of times each piece of information is transferred based on the log information. 4. The apparatus according to claim 2, further comprising a charging control unit that generates charging information for a sponsor of the information based on the number of times of transfer. 5. The transfer counter according to claim 3, wherein the transfer counting unit counts the number of times for each information including transfer from the second user to the third user and transfer thereafter. apparatus. 6. The apparatus according to claim 3, wherein the transfer counting unit counts the number of times for each information by subtracting the number of times of duplicate transfer. 7. An information receiving unit for receiving the information transmitted from the server, and a transfer unit for transferring the selected information to another user according to an instruction of this user, the transfer unit comprising: An information management device, characterized by requesting or notifying the server of transfer to a user.