JP2002312559A - Mouth-to-mouth information transmitter, its method and its program, and recording medium having its program recorded thereon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily set the transmission destination of a mouth-to-mouth information mail by reducing the setting mistake of the transmission destination or overlapped transmission, to efficiently propagate the mouth-to-mouth information even to a plurality of information under transmitting media such as communication terminals with a mail function, facsimile terminals, or mail service in multi-stages and to reliably propagate the mouth-to-mouth information to persons who should receive the information the consideration of the value of the mouth-to-mouth information on the basis of the relationship of mutual trust of individuals. SOLUTION: A CPU 2201 transmits a picture for mouth-to-mouth advertising to the friend list of the user ID of a person being the target of mouth-to-mouth advertising selected by referring to a user table 2207 to a mouth-to-mouth advertiser. Then, the 'name of the mouth-to- mouth advertiser' of a transmission text template in the picture is replaced with the name of the mouth-to-mouth advertise, and the 'name of the person being the target of mouth-to- mouth advertising' is replaced with the name of the person being the target of mouth-to-mouth advertising. When information is not already transmitted, and the input filter setting of the person being the target of mouth-to-moth advertising user setting is fulfilled by referring to the friend list of the person being the target of mouth-to-mouth advertising and the transmission history of a merchandise service stored in a storage part 2205, the mouth-to-mouth information is transmitted in a transmission method designated by each person being the target of mouth-to-mouth advertising.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a word-of-mouth information transmitting apparatus and a word-of-mouth information transmitting method for transmitting word-of-mouth information based on trust between individuals using data transmission means such as mail and facsimile, and mailing means. , Word-of-mouth information transmission program, and a recording medium on which the program is recorded.

[0002]

2. Description of the Related Art In recent years, advertising media used by companies has conventionally used mass media such as newspapers, magazines, radios, and televisions. The use of network media such as the Internet is also increasing rapidly.

[0003] In addition, when an advertisement using network media is distributed, a campaign, a questionnaire, and the like are simultaneously carried out, and the case of investigating the market consciousness of consumers is increasing. This is because compared to the case where the market information is collected using the conventional mass media, the cost can be reduced by using the network media, and more accurate and detailed market information can be collected.

[0004] Therefore, in the future, it is becoming increasingly important for companies to develop an advertising development method and a market information collection method that make use of the advantages of network media in developing business.

[0005] Further, with the rapid spread of the Internet and portable information terminals and portable telephones equipped with a mail function, the use of mail as a communication tool between individuals has been rapidly increasing. E-mail transmitted by an individual can be rapidly expanded by using the Internet to propagate through a network of persons formed by trust between individuals such as friends and colleagues.

[0006] As such a marketing method using the trust network between individuals and the Internet,
Marketing business that spreads product information to consumers through word-of-mouth information emails sent by individuals has attracted attention.

[0007]

However, in the above-mentioned conventional marketing business in which merchandise information is transmitted to consumers by word-of-mouth information mail, the range of word-of-mouth information is transmitted even if a trust network between individuals is used. Personal computers, mobile information terminals,
Since it was limited to communication terminal users such as mobile phones, there was a problem that it could not be propagated to friends other than communication terminal users.

In addition, since word-of-mouth information e-mails transmitted between individuals do not know who sent them to whom, a plurality of e-mails having the same contents may reach the same person, resulting in wasteful e-mail delivery. However, there is also a problem that it is difficult to efficiently transmit mails frequently.

Further, when word-of-mouth information mail is propagated between individuals, the destination is set using an e-mail address book managed by the individual.
There is also a problem that errors relating to the setting of the transmission destination, such as duplicate settings, are likely to occur.

[0010] In addition, when word-of-mouth information mail is transmitted between individuals, there is also a problem that random transmission (so-called SPAM) mail and mail reception from strangers cannot be refused.

[0011] Furthermore, if the sender attempts to propagate word-of-mouth information to a person who does not have a mail-compatible communication terminal, the sender must provide a means (for example, telephone, facsimile, mail, etc.) that the other party can receive. It was necessary to investigate and take time and effort according to the means, and it was difficult to propagate word-of-mouth information by means other than e-mail. For example, it has been difficult to propagate word-of-mouth information across a plurality of transmission media in the order of a mail-compatible communication terminal, telephone, and facsimile.

Further, the value of word-of-mouth information to be propagated is
It is different for each receiving person, and even if the value of the word-of-mouth information mail received from a friend is low, it can not be refused, and it is easy to send a rejection mail considering the trusting relationship with friends was difficult.

An object of the present invention is to facilitate setting of a destination while reducing mistakes in setting a destination for transmitting word-of-mouth information mail and duplicate transmission, and to transmit a plurality of information such as a communication terminal with a mail function, a facsimile and a mail. Word-of-mouth information can be efficiently transmitted to the media in multiple stages.
A word-of-mouth information transmission device, a word-of-mouth information transmission method, a word-of-mouth information transmission program, and a word-of-mouth information transmission program capable of reliably propagating word-of-mouth information to a person who should reach it in consideration of the value of word-of-mouth information based on trust between individuals. It is to provide a recorded recording medium.

[0014]

Means for Solving the Problems To solve the above-mentioned problems, the invention according to claim 1 creates word-of-mouth information from a communication terminal of a provider that provides a product service and content of the product service, and creates a word-of-mouth information of the word-of-mouth information. The communication terminal of the word-of-mouth to specify the transmission destination and the communication terminal of the person to receive the word-of-mouth from the word-of-mouth are interconnected via a communication network, and the word-of-mouth communication terminal and the word-of-mouth communication terminal are connected together with the word-of-mouth information. A word-of-mouth information transmission device (e.g., word-of-mouth management server 22 of FIG. 5) that receives a transmission destination and transmits word-of-mouth information to a communication terminal of a word-of-mouth to be the transmission destination. A storage unit (for example, a friend list table 2206 in FIG. 8 and a friend list table in FIG.
User table), holding means (for example, cookie information held by the guest computer UA in FIG. 18) for holding call information for calling the friend's destination information of the word-of-mouth from the storage means, and Product service transmission means for transmitting and displaying the product service screen information to be displayed and the transmission instruction display information for displaying the transmission instruction means for transmitting the word-of-mouth information to the communication terminal of the reviewer (for example, FIG. 7 performed by the CPU 2201 of FIG. 12), and based on the call information held in the holding unit when receiving the instruction signal of the transmission instructing unit from the communication terminal of the word-of-mouth person. A plurality of friend destination information of the reviewer is called from the storage means, and list display information for displaying the friend destination list is displayed. Friends list transmitting means for displaying and transmit the commit of the communication terminal (e.g., CPU 220 in FIG. 7
1 is executed by the user 1 in FIG.
Word-of-mouth information transmitting means (for example, receiving word-of-mouth information created by the word-of-mouth person and transmission destination designation information from the word-of-mouth communication terminal, and transmitting the received word-of-mouth information to the designated friend destination communication terminal (for example, CPU 220 in FIG.
1, the word-of-mouth information transmission process of FIG.
It is characterized by having.

According to the first aspect of the present invention, the communication terminal of the provider that provides the goods service and the communication terminal of the word-of-mouth person that creates word-of-mouth information from the contents of the goods service and specifies the transmission destination of the word-of-mouth information And a communication terminal of the person receiving the word-of-mouth information from the word-of-mouth person, via a communication network, receiving a transmission destination together with the word-of-mouth information from the communication terminal of the word-of-mouth person, and A word-of-mouth information transmission device for transmitting word-of-mouth information to a communication terminal of a person to be worded, wherein a plurality of pieces of word-of-mouth information are stored in association with a plurality of pieces of destination information of friends to be word-of-mouth of each word-of-mouth. Means for storing the call information for calling the friend's destination information of the word-of-mouth from the storage means in the holding means, and the goods service transmitting means displaying the goods service contents. The friend list transmitting means for transmitting and displaying the product service screen information and the transmission instruction display information for displaying the transmission instruction means for transmitting the word-of-mouth information to the word-of-mouth communication terminal, When receiving the instruction signal of the transmission instructing means from the communication terminal, the plurality of friend destination information of the word-of-mouth is called from the storage means based on the call information held in the holding means, and the friend destination list is read. When the list display information for display is transmitted to the communication terminal of the word-of-mouth and displayed, the word-of-mouth information transmission means transmits the word-of-mouth information created by the word-of-mouth and the transmission destination designation information from the word-of-mouth communication terminal. And transmits the received word-of-mouth information to the communication terminal of the designated friend destination.

Therefore, when the word-of-mouth user accesses the merchandise service site, a friend list registered in advance can be displayed simply by operating the transmission instruction displayed on the merchandise service screen, and the merchandise service is liked. Sometimes the word-of-mouth information that you create can be easily transmitted to your friends.

Further, as in the invention described in claim 2,
7. The word-of-mouth information transmission device according to claim 1, wherein the word-of-mouth information transmission unit transmits the word-of-mouth information to the friend destination and the word-of-mouth information content in association with each other, and stores the word-of-mouth information as a transmission history. Storage unit 2
205), wherein the word-of-mouth information transmitting means, when transmitting the word-of-mouth information to the designated friend destination,
If it is confirmed that the word-of-mouth information has been transmitted to the friend destination with reference to the transmission history stored in the transmission history storage unit, the transmission of the word-of-mouth information to the friend destination may be stopped. It is valid.

According to the second aspect of the present invention, the word-of-mouth information transmission means associates the friend destination to which the word-of-mouth information has been transmitted with the word-of-mouth information content and accumulates the transmission history in the transmission history accumulating means, When transmitting the word-of-mouth information to the designated friend destination, the word-of-mouth information transmission unit refers to the transmission history stored in the transmission history storage unit and transmits the word-of-mouth information to the friend destination. If it is confirmed that the transmission has been completed, the transmission of word-of-mouth information to the friend destination is stopped.

Therefore, it is possible to prevent the same word-of-mouth information from being transmitted from a plurality of word-of-mouth to the word-of-mouth, and to improve the reliability of the word-of-mouth information transmission device.

Further, as in the invention according to claim 3,
8. The word-of-mouth information transmission device according to claim 1, wherein the person-to-be-reviewed arbitrarily sets reception rejection information for rejecting reception of word-of-mouth information transmitted from the specific word-of-mouth. The friend list table), wherein the storage unit stores the reception rejection information set by the reception rejection setting unit for each of the reviewees, and the word-of-mouth information transmission unit specifies the word-of-mouth information by the designated word-of-mouth information. If the rejection setting means confirms that the reviewee has set rejection for the reviewer at the time of transmission to the destination of the friend, the transmission of the review information to the reviewer is stopped. It is effective to do.

According to the third aspect of the present invention, the rejected person arbitrarily sets reception rejection information for rejecting the reception of word-of-mouth information transmitted from the specific word-of-mouth by the reception rejection setting means, The storage unit stores the reception refusal information set by the reception refusal setting unit for each of the person to be worded, and the word-of-mouth information transmission unit transmits the word-of-mouth information to the designated friend destination. When it is confirmed by the reception refusal setting means that the subject person sets rejection of reception for the reviewer, the transmission of word-of-mouth information to the subject person is stopped.

Therefore, the word-of-mouth can be arbitrarily set by the word-of-mouth to not receive word-of-mouth information, and the reception of word-of-mouth information from the word-of-mouth to try to send unsolicited information or valuable information can be reliably refused. Can be protected.

Also, as in the invention described in claim 4,
2. A call instruction for calling the friend list of the person to be worded from the storage means, when the word-of-mouth information transmission means transmits the word-of-mouth information to the designated friend destination, in the word-of-mouth information transmission device according to claim 1. When the display information and the transmission instruction display information for instructing the transmission of the word-of-mouth information for the friend list are added to the word-of-mouth information and transmitted, when the word-of-mouth information is displayed on the communication terminal of the person to be worded, It is effective to display call instruction means based on the call instruction display information and transmission instruction means based on the transmission instruction display information.

According to the fourth aspect of the present invention, the word-of-mouth information transmitting means, when transmitting the word-of-mouth information to the designated friend destination, calls up the friend list of the person to be worded from the storage means. Call instruction display information and transmission instruction display information for instructing the transmission of word-of-mouth information for the friend list to the word-of-mouth information, and transmit the word-of-mouth information. At this time, a call instruction unit based on the call instruction display information and a transmission instruction unit based on the transmission instruction display information are displayed.

Therefore, the wordee can easily transfer the word-of-mouth information to his / her friend only by operating the transmission instruction displayed on the word-of-mouth information display screen when he / she likes the received word-of-mouth information content. It is possible to easily transmit word-of-mouth information from a word-of-mouth to a word-of-mouth and further to the word-of-mouth.

Further, as in the invention described in claim 5,
2. The destination information setting device according to claim 1, wherein the destination user is arbitrarily set to the destination information for automatically transferring the word-of-mouth information transmitted from the specific word-of-mouth to a preselected friend destination. Means (for example, an environment setting screen of the person to be worded in FIG. 20 provided by the word-of-mouth management server 22 in FIG. 5), and the storage means stores the transfer destination information set by the transfer destination setting means in the memory. The word-of-mouth information transmitting means stores the word-of-mouth information for each of the word-of-mouth users, and the transfer destination information of the word-of-mouth person is set in the storage means when the word-of-mouth information is transmitted to the word-of-mouth of the selected friend destination. In such a case, it is effective to change the word-of-mouth information to the name of the person to be reviewed and forward it to the transfer destination of the person to be reviewed.

According to the fifth aspect of the present invention, the transfer destination setting means automatically transfers the word-of-mouth information transmitted from the specific word-of-mouth to the friend destination selected in advance by the transfer destination setting means. Is arbitrarily set, the storage means stores the transfer destination information set by the transfer destination setting means for each of the reviewees, and the word-of-mouth information transmitting means stores the word-of-mouth information in the selected friend destination. When the transfer destination information of the subject is set in the storage means when transmitted to the subject, the review information is changed to the name of the subject in the destination of the subject. Further transfer.

Therefore, it is easy to set the word-of-mouth information from the word-of-mouth trusted by the word-of-mouth to be automatically transferred to the friend trusted by the person-to-be-reviewed, thereby improving the convenience of the word-of-mouth information transmission device. Can be improved.

Further, as in the invention described in claim 6,
2. The word-of-mouth information transmission device according to claim 1, wherein the person to be word-received arbitrarily sets a credit coefficient indicating a degree of trust with respect to the word-of-mouth, and receives word-of-mouth information transmitted from the word-of-mouth based on the credit coefficient value. Reception permission / non-permission setting means for arbitrarily setting rejection, reception permission, or reception permission and automatic transfer to a pre-selected friend destination (for example, the word-of-reviewee of FIG. 20 provided by the word-of-mouth management server 22 of FIG. 5). Environment setting screen), wherein the word-of-mouth information transmitting means, when transmitting the word-of-mouth information to the selected friend's destination, a credit clerk for the word-of-mouth of the wordee set in the reception permission / non-permission setting means. When it is confirmed that the numerical value is set to be unreceivable, transmission of word-of-mouth information to the friend destination is stopped, or the credit coefficient value is received. When it is confirmed that the setting is permitted, the word-of-mouth information is transmitted to the friend destination, or when it is confirmed that the credit coefficient value is set to the reception permission and the automatic transfer to the pre-selected friend destination. It is effective to transmit the word-of-mouth information to the friend destination and to further transfer the word-of-mouth information to the automatic transfer destination of the person to be worded.

According to the sixth aspect of the present invention, the subject-to-be-reviewed person arbitrarily sets the credit coefficient indicating the degree of credit to the word-of-mouth by the reception possibility setting means, and based on the credit coefficient value, The word-of-mouth information transmitting means transmits the word-of-mouth information to the selected friend, and the word-of-mouth information is transmitted to the selected friend. When transmitting the word-of-mouth information to the friend destination when it is confirmed that the credit coefficient value for the word-of-mouth of the person-to-be-reviewed set in the reception possibility setting means is set to unreceivable at the time of transmission to the destination. If you confirm that the credit coefficient value is set to "Receivable", send word-of-mouth information to If it is confirmed that the coefficient value is set to the reception permission and the automatic transfer to the friend destination selected in advance, the word-of-mouth information is transmitted to the friend destination, and the word-of-mouth information is transmitted to the automatic transfer destination of the subject person. Is further transferred.

Therefore, the reviewer can arbitrarily set the creditworthiness of the reviewer, and arbitrarily set whether to reject, receive, or forward the word-of-mouth information to a friend according to the creditworthiness. In addition, the usability of the word-of-mouth can be improved, and a word-of-mouth information transmission network according to the degree of trust between the word-of-mouth and the word-of-mouth can be easily formed.

Further, according to the invention described in claim 7,
5. The word-of-mouth information transmission device according to claim 1, wherein the word-of-mouth information setting device sets whether or not the word-of-mouth information created by the word-of-mouth person is allowed to be used by another word-of-mouth person. FIG. 1 provided by 22
9 is a friend list screen of UA), and the storage means stores the use permission information set by the use permission setting means in association with the word-of-mouth information for each of the word-of-mouth users. When creating the word-of-mouth information, the word-of-mouth information list for reading out a plurality of word-of-mouth information for which use permission information has been set from the plurality of word-of-mouth information stored in the storage means and displaying a list of the word-of-mouth information can be selected. Word-of-mouth list transmission means for transmitting to a communication terminal (for example,
19 provided by the word-of-mouth management server 22 of FIG. 5 is effective to further include a friend list screen of UA.

According to the seventh aspect of the present invention, when the use permission setting means sets whether or not to permit the use of the word-of-mouth information created by the word-of-mouth person to another word-of-mouth, the storage means The use permission information set by the use permission setting means is stored for each reviewer in association with the word-of-mouth information, and when the reviewer creates word-of-mouth information by the word-of-mouth list transmission means, the storage means A word-of-mouth information list for reading out a plurality of word-of-mouth information for which use permission information is set from among the stored plurality of word-of-mouth information and displaying the list in a selectable manner is transmitted to a communication terminal of the word-of-mouth person.

Therefore, it is possible to arbitrarily set whether or not the word-of-mouth text created by the word-of-mouth user is disclosed to another person, and the other word-of-mouth user can easily use the word-of-mouth text of the other person. By reusing word-of-mouth information, word-of-mouth effect can be increased.

Further, according to the invention described in claim 8,
8. The word-of-mouth information transmitting device according to claim 7, wherein the word-of-mouth is arbitrarily set by the word-of-mouth to the transmitted word-of-mouth information. 26, FIG. 27), and the storage means summarizes the evaluation values set by the word-of-mouth information evaluation means for each of the word-of-mouth information, and the reviewer who created the word-of-mouth information The word-of-mouth review list is stored in each of the word-of-mouth reviews, and the word-of-mouth review list transmitting means, in the word-of-mouth information transmission means, stores the evaluation values among the plurality of word-of-mouth information stored in the storage means in descending order. It is effective to transmit a word-of-mouth information list to be displayed as a list (for example, the copy ranking in FIG. 19) to the communication terminal of the word-of-mouth.

[0036] According to the invention described in claim 8, when the reviewer arbitrarily sets an evaluation value for the transmitted word-of-mouth information by the word-of-mouth information evaluation unit, the storage unit stores the word-of-mouth information evaluation. The evaluation result set by the means is stored for each reviewer who has created the word-of-mouth information, and the word-of-mouth word list transmitting means is configured to store the word-of-mouth information when the word-of-mouth person creates the word-of-mouth information. A word-of-mouth information list displaying a list of the evaluation values summed up in descending order from the plurality of word-of-mouth information stored in the storage means is transmitted to the word-of-mouth communication terminal.

Therefore, the reviewer can evaluate the word-of-mouth sentence created by the reviewer and display the result in a ranking, so that the reviewer can easily reuse the valid word-of-mouth sentence.

Also, as in the invention according to claim 9,
2. The word-of-mouth information transmitting device according to claim 1, wherein the word-of-mouth person arbitrarily sets an evaluation value of the product service information to be transmitted as the word-of-mouth information (for example, by the word-of-mouth management server 22 in FIG. 5). FIG. 19 provided is a UA's friend list screen) and an average value for calculating the average value by dividing the total value obtained by summing up the evaluation values for each product service information by the number of reviewers who set the evaluation value. Calculating means (for example, a general value calculating process of the merchandise service of FIG. 14 executed by the CPU 2201 of FIG. 7), wherein the word-of-mouth information transmitting means transmits the word-of-mouth information created by the word-of-mouth to the friend destination list. When transmitting to the friend destination specified in the above, it is possible to add the evaluation average value of the product service calculated by the average value calculation means and to transmit. It is effective.

According to the ninth aspect of the present invention, when the evaluation value of the goods service information that the word-of-mouth person intends to transmit as the word-of-mouth information is arbitrarily set by the goods service evaluation means, the average value calculation means The average value is calculated by dividing the total value obtained by summing up the evaluation values for each of the product service information by the number of reviewers who set the evaluation value, and the word-of-mouth information transmitting means calculates the word-of-mouth information created by the word-of-mouth person When transmitting to the friend destination specified in the friend destination list, the evaluation is added with the evaluation average value of the product service calculated by the average value calculation means.

Therefore, it is possible to transmit the evaluation of the merchandise service of a plurality of word-of-mouth users together with word-of-mouth information, and it is possible to increase opportunities to guide the word-of-mouth to the highly evaluated merchandise service.

According to a tenth aspect of the present invention, in the word-of-mouth information transmitting apparatus according to the first aspect, a receiving method setting means (for example, FIG. 5 word-of-mouth management server 2
2, the storage means stores the reception method set by the reception method setting means for each of the testees, and transmits the word-of-mouth information. The means receives word-of-mouth information and transmission destination specification information from the communication terminal of the word-of-mouth person, and transmits the received word-of-mouth information to each of the specified friend destinations. It is effective to select a transmission medium based on the receiving method of each subject and transmit it to the communication terminal of each subject.

According to the tenth aspect of the present invention, when the receiving method setting means sets the receiving method for receiving the word-of-mouth information by the receiving method setting means, the storage means stores the receiving method set by the receiving method setting means. The word-of-mouth information transmission means receives the word-of-mouth information and the transmission destination designation information from the communication terminal of the word-of-mouth person, and stores the received word-of-mouth information for each of the designated friend destinations. When transmitting to the user, a transmission medium is selected based on the corresponding receiving method of each subject stored in the storage means and transmitted to the communication terminal of each subject.

Therefore, the method of receiving word-of-mouth information desired by the word-of-mouth can be set arbitrarily, and word-of-mouth information can be transmitted in various transmission forms (phone, facsimile, etc., in addition to e-mail). Can be propagated to the word-of-mouth using various transmission media, and the product service can be more efficiently propagated to word-of-mouth.

In the word-of-mouth information transmitting device according to the present invention, the receiving method setting means may include a plurality of types of receiving methods for each person to be word-received. A plurality of address information corresponding to a communication device or a transmission medium and a preferential receiving method can be set, and the storage means sets the plurality of address information and the preferential receiving method set by the receiving method setting means. A friend list transmitting means for storing for each person to be called, the friend list transmitting means calling a plurality of pieces of friend destination information of the word of mouth from the storing means, and a receiving method for giving priority to a plurality of pieces of address information set for each person to be called. And a list of display information for displaying the friend destination list, a plurality of pieces of address information for each person to be worded, and a priority receiving method. The word-of-mouth information transmitting means includes a plurality of types of communication devices and a plurality of communication devices corresponding to transmission media, and the word-of-mouth information and transmission destination designation information and a receiving method are transmitted from the word-of-mouth communication terminal. When receiving the word-of-mouth information and transmitting the received word-of-mouth information to each of the specified friend destinations, the communication device and the transmission medium are selected based on the reception method specified by each word-of-mouth to communicate with each word-of-mouth. It is effective to transmit to the terminal.

According to the eleventh aspect of the present invention, the receiving method setting means includes a plurality of address information corresponding to a plurality of types of communication devices and transmission media as a receiving method for each person to be worded, and a priority receiving method. Method, and the storage means stores the plurality of pieces of address information set by the reception method setting means and the priority reception method for each of the persons to be worded, and the friend list transmission means stores the plurality of address information. Means for calling out a plurality of contact information of the word-of-mouth person, calling a plurality of pieces of address information set for each person to be word-received and a priority receiving method, the friend address list, and a plurality of addresses for each person to be word-of-mouth List display information for displaying the information and the priority receiving method is transmitted to the communication terminal of the word-of-mouth and displayed, and the word-of-mouth information transmission means includes a plurality of types of communication devices. And a plurality of communication devices corresponding to transmission media, and receives word-of-mouth information, transmission destination designation information and a reception method from the word-of-mouth communication terminal, and transmits the received word-of-mouth information to each designated friend destination. In doing so, a communication device and a transmission medium are selected based on the reception method specified by each subject and transmitted to the communication terminal of each subject.

Therefore, the method of receiving the word-of-mouth information desired by the user can be arbitrarily set, and the priority receiving method can be set. Therefore, the degree of freedom of the receiving means by which the user receives the word-of-mouth information can be increased. Therefore, it is possible to easily form an environment where word-of-mouth communication can be made with respect to more word-of-mouth users.

[0047]

Embodiments of the present invention will be described below in detail with reference to the drawings. As shown in the conceptual diagram of FIG. 1, the present invention hierarchically shows a conventional information transmission medium such as the Internet 100, a facsimile network 200, a telephone network 300, a mail network 400, and a real world 500.
Then, for a group of users (uppercase alphabets shown in the ellipses in the figure) using the information transmission media of each layer, a network that propagates word-of-mouth information in multiple stages through gaps between the respective media layers is established. The word-of-mouth information to be formed and propagated through a human network formed between individuals such as friends and colleagues at the company, taking into account values of trust among users, hobbies, preferences, etc. It is characterized by the construction of a word-of-mouth information transmission system that enables reliable transmission of valuable word-of-mouth information to those who should reach it.

In the conceptual diagram shown in FIG. 1, the Internet 100 is the lowest layer and the area is minimized.
This indicates that the number of users is the smallest and the range over which word-of-mouth information is propagated is the smallest. Further, the facsimile network 200 located on the upper layer of the Internet 100 is:
Since the area is larger than that of the Internet 100, the number of users is larger and the range in which word-of-mouth information is transmitted is wider.

Further, since the telephone network 300 located on the upper layer of the facsimile network 200 has a larger area than the facsimile network 200, it indicates that the number of users is larger and the range in which word-of-mouth information is propagated is wider. Similarly, the postal network 400, which is located at a higher layer than the telephone network 300, has a larger area than the telephone network 300, and thus has a larger number of users and a wider range in which word-of-mouth information is propagated.

The real world 50 located at the highest level
0 is larger in area than the postal network 400, and word-of-mouth information is propagated by conversation between individuals without a specific information transmission medium. Therefore, the propagation speed is difficult to be compared with other Meteor hierarchies. It is considered that the range of propagation is the widest.

The information transmission medium 10 shown in FIG.
On the right side of 0 to 500, a specific example of an information transmission device for transmitting information is shown. For example, as shown, a mail server and other servers are used in the Internet 100, a facsimile server and the like are used in the facsimile network 200, a telephone is used in the telephone network 300, and a postcard and an envelope are used in the postal network 400. Etc. are used,
In the real world 500, a store or the like is used as an information source.

Further, a plurality of users A shown in FIG.
A description will be given of the relationship between J and J belonging to the information transmission media 100 to 500. The user A indicates that the user belongs to only the media of the real world 500, and the users C, I, and J indicate that the user belongs to the real world 500.
00 and the postal network 400, the user B belongs to the real world 500 and the telephone network 300, and the users F and H belong to the real world 500, the postal network 400 and the postal network 400. The user E belongs to the media of the real world 500, the postal network 400, the telephone network 300 and the facsimile network 200, and the users D, F, and G belong to the media of the three layers of the telephone network 300. Indicates that the media belongs to all five layers of media.

In each hierarchical plane shown in FIG. 1, a thin straight arrow and a thick curved arrow are shown. The thin straight arrow indicates an access process between users and propagation of information on each information transmission media plane. A thick curved arrow indicates an information propagation process based on a genetic link, which will be described later, including the route in which the access process, the information propagation process, and the like follow between users.

In FIG. 1, it is shown that the user D is the information transmission source and the word-of-mouth information is transmitted to the user G through the genetic link using the Internet 100. Telephone network 3
This shows that the information is transmitted to the users F and H by genetic link using 00.

In the postal network 400 of FIG. 1, it is shown that the user F has transmitted the word-of-mouth information received from the user G to the users E and C by using the postal network 400 by a genetic link. This shows that the word-of-mouth information received from the user G is transmitted to the users I and J by the genetic link using the mail network 400. Then, the word-of-mouth information received by the user C from the user F is verbally transmitted to the user B in the real world 500, and the user B is verbally transmitted to the user A.

Therefore, in the present embodiment, as shown in FIG. 1, five layers of information transmission media are assumed, and word-of-mouth information is frequently collected in a relationship between individuals through a plurality of information transmission media to which users A to J belong. The details of the word-of-mouth information transmission system that can be propagated to stages will be described below.

Next, before entering into a detailed description of the structure of the word-of-mouth information transmission system of the present embodiment, the value of word-of-mouth information transmitted between users will be described with reference to FIGS. FIG. 2 shows “1” transmitted by Company A as information source X1.
"Phone present for 00 yen", 8 users UA ~
It is the figure which showed typically the state propagated as word-of-mouth information between UH.

In FIG. 2, the company A sends “*** telephone present” for a campaign, for example, to the information source X1.
And propagated to three users UA to UC. In this case, the three users UA to UC respectively set a subjective value for the information source X1 received from the company A, and assign weight values indicating the values to the users UA to U in the figure.
C is shown near a small circle on each input side.

In FIG. 2, user A sets a weight value of “0.80” for information source X1 from company A, and similarly, user UB sets a weight value of “0.70”. Similarly, the user UC has set a weight value of “0.30”. In this case, the weight value can be set as “1.00” as the maximum value and “0.00” as the minimum value,
“1.00” is set when the value of the word-of-mouth information is evaluated to be the highest for the user, and “0.00” is set when the value of the word-of-mouth information is evaluated to be non-value for the user.

Therefore, the weight value can be arbitrarily set by the user between "0.00" and "1.00" based on a subjective value standard. The above three users UA to U
Between C, the user UA has set the highest value for the information source X1, and the user UC has set the lowest value for the information source X1.

Then, as shown below each weight value setting of the users UA to UC in the figure, the weight values “0.80, 0.
70, 0.30 "to obtain the information source X1
It is possible to calculate the general value of the product service for. That is, the value of the information source X1 = (0.80 + 0.70 +
(0.30) /3=0.60 is the general value of the product service.

Next, in FIG. 2, the user UA
Information source X to three users UD to UF who are my friends
If 1 is propagated, the users UD to UF each set a weight value as a subjective value for the information source X1 received from the user UA. In this case, the user UD is “0.90”, the user UE is “0.80”,
The user UF is set to “0.90”.

If the user UB propagates the information source X1 to his or her friend, the user UF, the user UF may receive the information source X1 similar to the one received from the user UA. The weight value “1.00” is set for the received information source X1.

In this case, focusing on the user UF, as shown below the weight value setting of the user UF in the figure, the value “0.80, 0. 70 ”and their value“ 0.90,
1.00 ”to calculate the user U
The value of the information source X1 at the time of propagation to F is calculated. That is, the value of the information source X1 = (0.8 * 0.9 + 0.7
* 1) /2=0.71. The value calculated from the weight value set between the users for the word-of-mouth information propagated between friends in this way is calculated as the friend value of the product service (FIG. 3).
(C)).

Next, even if the user UD tries to propagate the information source X1 to the friend UA, in the word-of-mouth information transmission system of this embodiment, the information source X1
Since the user UA knows the word-of-mouth information because it is information received from the user UD, the user UA
A is controlled so that it cannot be transmitted to A.

Next, in FIG. 2, assuming that the user UE propagates the information source X1 to the friends UG and UH who are friends, the users UG and UH
A weight value as a subjective value is set for each of the information sources X1 received from. In this case, the user UG is set to “0.30” and the user UH is set to “0.60”.

If the user UF propagates the information source X1 to the user UH who is a friend of the user UF, the user UH may receive the information source X1 similar to the one received from the user UE. The weight value “1.00” is set for the received information source X1.

Here, for example, as a setting on the user side, the value of word-of-mouth information received from his / her friend is
If it is possible to set a rejection setting of not receiving the information in the case of "0.30" or less, the reception of the information source X1 is rejected by the user UG. Further, paying attention to the user UH in the figure, the word-of-mouth information value that receives the friend UE as the propagation route is low, and the word-of-mouth information value that receives the friend UF as the propagation route is high.

Next, the concept of the general value of word-of-mouth information and the general value of a user described in the specific example of the word-of-mouth information propagation form in FIG. 2 will be described with reference to FIG. FIG.
(A) is a diagram for explaining the general value of a product service, and the general value of a product service is a numerical value indicating how much people are interested in an information source. In this case, the goods service is the information source X, and the users UA to UC
Assuming that the weights of the products are aWx, bWx, and cWx, the general value of the product service = (aWx + bWx + cWx) / 3 is calculated.

FIG. 3B is a diagram for explaining the general value of the user, and is a numerical value indicating how much people are interested in the word-of-mouth information issued by the user UA.
In this case, assuming that the weight values set for the user UA by the users UB to UD are bWa, cWa, and dWa, the average value of the UA as the general value of the user = (bWa + cW)
a + dWa) / 3 is calculated.

FIG. 3C is a diagram for explaining the friend value of the merchandise service. The user calculates the average value of the information source viewed from his / her friend and the average value, and calculates the user's average value. It is a numerical value that predicts the value of the information source as seen from a friend. In this case, the user UD has his friends UA, UB,
The average value viewed from the UC is obtained by the following calculation. Information amount of information source X from UA = X * aWx * dWa = 1 * 0.9 * 0.1 = 0.09 = 9% Information amount of information source X from UB = X * bWx * dWb = 1 * 0.4 * 0.9 = 0.36 = 36% Information amount of information source X from UC = X * cWx * dWc = 1 * 0.3 * 0.9 = 0.27 = 27%

Next, the average of the above three information amounts is obtained as follows. Average = (X * aWx * dWa + X * bWx * dWb + X * cWx * dWc) / 3 = (0.09 + 0.36 + 0.27) /3=0.39=39% By this average value, the average source of society Of the information source viewed from the friend of the user UD, not the average value of the user UD. That is, one can expect that the trusted information received from an acquaintance trusted by the individual is probably credible.

In each of FIGS. 2 and 3, a weight value which is a parameter set when the word-of-mouth information transmission system of the present embodiment is applied, and a typical word-of-mouth information propagation form are shown. The correspondence was shown. 2 and 3
Has described the general value of the word-of-mouth information, the general value of the user, and the friend value of the product service.

The functions of the weights (aWx, bWx, cWx, etc.) shown in FIGS. 3A and 3B will be described in detail with reference to FIG. FIG. 4A shows the information source X.
From the user UA to the user. here,
aWx is the importance (Wait: weight value) of the information source X according to the subjectiveness of the user UA, as described with reference to FIG. 3, and the setting range of the importance is 0 or more and 1 or less.
The unit is represented by%. User UA has information source X
If the information is interesting information, the value of aWx may be set high, and if the information is boring, the value may be set low. In this system, aWx can be arbitrarily set by the user UA.

Even under the present circumstances, humans unconsciously visually recognize information coming from a mailer or a post box, and determine the amount of the information in their heads. For example, direct mail sent from a company is often discarded in the trash just by looking at the title (envelope). In this system, by maintaining the importance (weight value) of each individual information source on the system side, users can receive high-value information and low-value information does not.
The goal is to provide users with many benefits.

For this reason, in the present system, at the application level, a “recommended” button is set on the homepage, and when the “recommended” button is clicked, the system shifts to a word-of-mouth information transmission form, and the user enters the word-of-mouth in his / her own tone. Make information configurable. Thus, when the user UA propagates the information source to a friend, the value corresponding to the importance of the user UA seen from the friend (word-of-mouth information)
Can be added to the information source and propagated.

FIG. 4B shows a process in which the information source X is propagated among the users UA to UC, and the respective users UA to UC.
FIG. 9 is a diagram showing setting of weight values of the first embodiment. In this figure, how much weight of the information sources X each user UA to UC views the information source X will be described.

As shown in the figure, assuming that the weight of the information amount X emitted from the information source is 100%, the user UA views the information source with the weight of aWx (90%), and thus enters the user UA. The information amount of the information source is X * aWx. Similarly, since the user UB views information input from the user UA with a weight of bWa (80%), the user UB
The information amount of the information source to enter is X * aWx * bWa. Further, similarly, the information amount of the information source entering the user UC is:
X * aWx * cWb is obtained by the weight cWb (70%).

The above description indicates that the information amount X of the original information source is
It indicates that the amount of information is reduced by word of mouth among users. In other words, the value of the word-of-mouth to the word-of-mouth is different depending on the path of the person through which the information flows,
This indicates that the amount of information transmitted decreases as the distance from the information source increases. In other words, transmitting information from a word-of-mouth trusted by the person being word-received requires information source X
In other words, it is a path that accurately conveys.

FIG. 4C is a diagram showing an example of conventional mass marketing. In traditional mass marketing methods, the same value is sent to the public (eg, user UA).
ＵUC weights aWx, bWx, and cWx are all 3%), and the person who receives the information is forced to enter the information source by the awareness of advertising (speaking the same information widely). Low. In addition, ordinary advertisements are overflowing in the city, and it is difficult to make a difference in weight.

This is because the advertisement distributed to the public includes not only information important to the individual but also unnecessary information. Therefore, by selecting only the information necessary for the person who selects and receives the information (the wordee), the value of the selected information can be increased. By deleting information unnecessary for the person to be worded, the amount of information entering the person to be worded increases. In other words, it can be easily imagined that the weight of the person who selects the most appropriate information for the word-of-mouth is necessarily increased.

For example, if one knows all one's hobbies and preferences,
If someone who knows everything they are interested in sends us 10 daily newspaper clippings and 7 weekly clippings by facsimile, we have both filtered and unfiltered information. It is clear which of them has higher value. This system also provides a mechanism for selecting information and creating value for individuals.

Next, the overall configuration of the word-of-mouth information transmission system according to the present embodiment will be described with reference to FIG. FIG. 5 shows the internal configuration of the recommendation system 1 that manages the transmission of word-of-mouth information, the internal configuration of Company A that uses this recommendation system 1, the transition of word-of-mouth information propagation by word-of-mouth, and the word-of-mouth information propagation by word-of-mouth. FIG.

In FIG. 5, the recommendation system 1
A genetic link management server 21 is provided in the server unit 2 therein.
Word-of-mouth management server 22, label print server 23, voice synthesizer 24, voice recognizer 25, fax server 26, OCR
27, SMPT server 28, POP server 29, WEB
A transmission / reception device 4 including a printer 41, a voice modem 42, a FAX modem 43, a TA or modem 44, an IrDA communication unit 45,
It includes a V transmission unit 46, a Bluetooth unit 47, and the like.

Next, the genetic link management server 21 shown in FIG.
Will be described with reference to a functional block diagram shown in FIG. The genetic link management server 21 in FIG.
CPU 2101, input unit 2102, display unit 2103, I
/ F section 2104, storage section 2105, gene database (hereinafter referred to as gene DB) 2106, and order database (hereinafter referred to as order DB) 2107, and each section is connected to bus 2108.

The genetic link management server 21 includes the Internet 100, the facsimile network 200, and the telephone network 3 shown in FIG.
00, and when word-of-mouth information is propagated between users by a genetic link indicated by a thick curved arrow on each media layer of the mailing network 300, an access process to a propagation destination user, a word-of-mouth information propagation process, etc. The server has a management function of managing the process including whether the user has been traced along such a route together with the word-of-mouth information to be transmitted.

For this reason, in the recommendation system 1, by providing the genetic link management server 21, on the respective media layers of the Internet 100, the facsimile network 200, the telephone network 300, and the postal network 300 in FIG.
When word-of-mouth information is propagated among multiple users A to J,
What kind of route the user A uses to propagate the information, etc., by the gene and chromosome propagation according to the propagation process
.. J can be managed. As a result, for example, when a word-of-mouth user registered in the recommendation system 1 purchases a product or receives a service by transmitting word-of-mouth information from the word-of-mouth user, the word-of-mouth information is transmitted to the word-received user. It will also be possible to manage the pass-through process of the word-of-mouth users who have made it.

CPU (Central Process)
When the recommendation button on the homepage is operated and the user information registration instruction is received, the unit 2101 executes the gene issuance procedure processing based on the gene issuance procedure processing program stored in the storage unit 2105. Issue a gene for new registration.

The CPU 2101 stores the user information (ID, password, URL, name, address, etc.) received from the registered user in the gene DB 2106 in association with the issued new gene.

Further, the CPU 2101 obtains the genetic link stored in the storage unit 2105 in order to manage the propagation process when the user propagates the information by the genetic link on each media layer under the management of the recommendation system 1. A genetic link acquisition process is executed based on a processing program (that is, a “Come.cgi” program).

In this genetic link acquisition processing, for example, when a user surfs the Internet 100 and likes a product posted on a site that happens to be accessed, he / she wants to inform his / her friends of the product information. When the recommendation button set on the homepage is operated to generate a genetic link on the spot, the processing is executed in the genetic link management server 21.

In this genetic link acquisition processing, the CP
The U2101 executes a process for generating a genetic link address including the route information of the user tracing to the site linked to the recommendation system 1, and for notifying the genetic link address to the word-of-mouth management server 22.

With the above-described genetic link acquisition processing, when the user recommends his / her favorite homepage or product service to his / her friends, the user propagates it as word-of-mouth information through the genetic link under the management of the recommendation system 1. It becomes possible.

Further, when word-of-mouth information is propagated between users on each media layer in FIG. 1, the CPU 2101 sets the genetic link management server 21 so that the user who receives word-of-mouth information on each Storage unit 2105 for managing the progress of accessing the service providing site
The genetic link movement processing is executed based on the genetic link movement processing program (that is, the “Go.cgi” program) stored in.

This genetic link transfer processing is performed, for example, every time word-of-mouth information is propagated between users on each media layer, when each user who receives word-of-mouth information accesses a site that provides a product service, This is a process executed in the genetic link management server 21 in order to propagate the chromosome, to which the word-of-mouth information propagates, to the user to whom the word-of-mouth information is propagated, by connecting the gene containing the path information to the site of each user.

With the above-described genetic link transfer processing, when word-of-mouth information is successively transmitted between users on each media layer under the control of the recommendation system 1, each user accesses a site that provides a product service. The chromosome information indicating the route followed in the process is added to the word-of-mouth information sent to each user and propagated, and the propagation route of the word-of-mouth information is stored in the genetic link management server 21 in the form of chromosome information. It becomes possible.

Further, when a word-of-mouth user places an order (order) for a product service at a site managed by the recommendation system 1, the CPU 2101 executes a genetic link order processing program stored in the storage unit 2105 to manage the order. (That is, “Order.cg
i) program) to execute a genetic link order process.

The genetic link order processing is performed, for example, when a user surfs the Internet and likes a product service posted on a site that has been accessed by chance, and operates an order button for ordering the product service. This is a process executed in the dynamic link management server 21.

In this genetic link order processing,
The CPU 2101 determines whether or not the ordering user is a guest member (NULL) based on the user information in the user table stored in the word-of-mouth management server 22, and if the registered user, authenticates the user with a user ID. If the user does not have a user ID, a gene is issued to the guest member.

Then, the leftmost gene from the chromosome containing the path information propagated at the time of the order is set as the gene of the ordered goods service, and the chromosomes other than the leftmost gene are set as the chromosomes of the goods service. Next, the gene and the chromosome of the product service are connected, for example, in the order of “gene” + “chromosome” to form an output chromosome, and are involved in the gene of the product service, the gene of the user, and the current order. The chromosome in which a plurality of genes at the site are collected is stored in the order DB 2107.

For example, a message "order has been placed" to the product service provider, a message "order confirmed" to the ordering user, and a message A message such as "Thank you for your cooperation" is notified by e-mail or WEB.

Therefore, word-of-mouth information is successively propagated between users on each media layer under the control of the recommendation system 1 by the above-described genetic link order processing.
When a product service is ordered, the genetic link formed on each media layer allows the propagation of word-of-mouth information to reach the order, and the course of action, including the route information following the user, to the gene and chromosome. It is possible to easily manage by the genetic link management server 21 that executes the propagation operation.

Further, the CPU 2101 executes the above-described genetic link order processing, based on the recursive structure of the chromosome stored in the order DB 2107 in association with the product service, before the word-of-mouth user orders the product service. In order to settle the commission amount to be distributed to the word-of-mouth user as the involved participant, payment processing for the chromosome is executed based on the chromosome payment processing program stored in the storage unit 2105.

Further, the CPU 2101 executes a payment process based on a payment processing program stored in the storage unit 2105 in order to confirm whether or not the payment procedure has been completed by the payment process to the chromosome.

In the settlement process, the CPU 2101
Searches for a record for which the product service procedure has been completed and no settlement has been performed based on the information stored in the order DB 2107, and makes a commission request for the gene of the product. A commission request to be distributed to the provider who provided the payment, and a process for paying the commission to the chromosome to which the gene of the participant involved in the settlement is linked is executed.

With the above-described chromosome payment processing and settlement processing, the recommendation system 1 can reliably distribute commissions to word-of-mouth users involved in the product service.

The input unit 2102 is provided with a pointing device such as a keyboard and a mouse, and outputs key input information operated by an operator and input instruction information from the pointing device to the CPU 2101. Used for

A display unit 2103 is a CRT (Cathod).
e Ray Tube) and the like.
It displays input data from the input unit 2102 input from 01, data being processed, and the like.

The I / F unit 2104 is a word-of-mouth management server 2
2 is connected via a predetermined connection cable, and has a function of exchanging data transmitted / received between the genetic link management server 21 and the word-of-mouth management server 22.

The storage unit 2105 stores a genetic link acquisition processing program, a genetic link moving processing program, a genetic link order processing program, a chromosome payment processing program, a settlement processing program, and the like, which are executed by the CPU 2101.

The gene DB 2106 associates genes with personal information, merchandise service IDs, corporate information (company name, other company identification information) and the like for each user registered by the gene issuing procedure executed by the CPU 2101. To remember.

The order DB 2107 is stored in the CPU 2101.
And the gene propagated with the user's order by the genetic link order processing performed by
The chromosome including the involvement ratio of the word-of-mouth user who is involved in the order for the product service, the personal information of the member who purchased the product, the product ID of the product, and the like are stored in association with each other.

Next, the functions of the word-of-mouth management server 22 shown in FIG. 5 will be described with reference to the functional block diagram shown in FIG. The word-of-mouth management server 22 of FIG.
1, input unit 2202, display unit 2203, I / F unit 220
4, storage unit 2205, friend list table 2206, user table 2207, product service table 220
8 and a company name table 2209, and each unit is connected to the bus 2210.

When the recommender button on the homepage is operated by the word-of-mouth, the CPU 2201 selects a friend to be transmitted by the word-of-mouth to transmit word-of-mouth information.
ess. cgi "flow).

In this reviewee selection process, the CPU
Reference numeral 2201 determines whether or not a reviewer has accessed the homepage in the past based on whether or not cookie information is stored. If there is cookie information, the reviewer user is specified. To the user and input the login ID to specify the word-of-mouth user.

The CPU 2201 calls the user ID of the word-of-mouth from the user table 2207 described later, calls the corresponding friend list from the friend list table 2206 described later by the user ID, and is stored in the friend list and the storage unit 2205. With reference to the transmission history of the product service, whether or not each friend is set to “reject reception if the value (credit coefficient) of information coming from a friend is 0” set by the word-of-mouth in the friend list,
Three reception rejection conditions are determined as to whether the reviewee has already received the word-of-mouth of the product service or whether the reviewer has set the word-of-mouth rejection by setting the input filter.

If any one of the above three reception rejection conditions matches the reception rejection, CPU 2201 displays to the reviewer that transmission to the friend is not possible, and if there is no match with the reception rejection condition, CPU 2201 displays The friend portion is displayed as being transmittable, the media that can be transmitted by the word-of-mouth set in the friend squirrel is determined, and the media (HTML, portable terminal communication, facsimile communication, etc.) that can be transmitted by each friend whose reception is permitted is determined. 5), the word-of-mouth information is output to the corresponding one of the servers 23, 26, 28, 29, 30, 31 or the voice synthesizing unit 24 shown in FIG.

The CPU 2201 executes word-of-mouth information transmission processing (“sen” in FIG.
d. cgi "flow). In the word-of-mouth information transmission process, the CPU 2201 refers to the user table 2207, transmits a screen for word-of-mouth to the friend list of the user ID of the word-of-mouth selected in the word-of-mouth selection process, and sends the screen to the word-of-mouth. In the transmission text template in [1], replace [reviewer's name] with the name of the reviewer, and replace [reviewee's name] with the name of the reviewer.

Then, the CPU 2201 calls the genetic link acquisition processing program (“Come.cgi” program) of the genetic link management server 21 and reads out the word-of-mouth sentence sent to the person to be reviewed to the address of the link to the product service. Embeds the history of the reviewer who is the sender, and refers to the friend list of the reviewee and the transmission history of the product service stored in the storage unit 2205 to determine whether the information of the product service has been transmitted to the reviewer. Then, it is determined whether or not the input filter setting of the word-of-mouth user setting (the value (credit coefficient) of information coming from a friend of the word-of-mouth person) is satisfied.

If the information has not been transmitted and the input filter setting of the user setting by the wordee is satisfied, the CPU 2
201 determines the transmission method designated by each reviewer to each reviewee, and determines the transmission method (E) designated by each reviewee.
Word-of-mouth information is transmitted by e-mail, facsimile transmission, telephone, mail, etc.).

Next, the CPU 2201 writes the transmission result of the word-of-mouth information of the merchandise service this time as a transmission history in the storage unit 2205, and sets the output filter setting of the environment setting of each person to be worded (the automatic word-of-mouth setting of the person to be worded in FIG. reference)
Is determined, and if so, the word-of-mouth information transmission processing (“send.c
gi "flow) automatically.

Further, the CPU 2201 executes a commodity service general value calculation process (see FIG. 14) described later to calculate the general value of the commodity service information transmitted by the word-of-mouth information transmission process. In the general value calculation process of the product service, the CPU 2201 extracts only the product service ID that has been input from the transmission history one by one, and determines the general value of the product service ID (FIG. 3A).
Reference, a numerical value indicating how much each user is interested in the information source) is calculated, and a numerical value obtained by dividing the total value by the number of extracted information is defined as the general value of the product service.

The CPU 2201 executes a later-described user general value calculation process (see FIG. 15) to calculate the general value of the user who has transmitted the word-of-mouth communication of the product service information by the word-of-mouth information transmission process. In the general value calculation process of the user, the CPU 2201 extracts ones each having the same user ID entered in the friend column from the friend list table 2206, sums up the credit coefficients of the user IDs, and extracts the total value. The value divided by the number of pieces of information obtained is divided into the general value of the user (see FIG. 3B,
It is a numerical value indicating how much people are interested in the word-of-mouth information provided by word-of-mouth users.

The CPU 2201 executes a merchandise service friend value calculation process (see FIG. 16) described later to calculate a friend value of the merchandise service information transmitted by the word-of-mouth information transmission process. In the friend value calculation process of the merchandise service, the CPU 2201 extracts, from the friend list of the user ID input from the transmission history, each person who has added value to the merchandise service ID, one by one.
The value obtained by multiplying the value assigned by the friend of the input product service ID by the friend's credit coefficient to the word-of-mouth is summed, and the sum divided by the number of extracted information is calculated as the friend value of the product service. (See FIG. 3C).

The CPU 2201 performs a word-of-mouth reviewer evaluation process (see FIG. 17) described later to reflect the evaluation of the word-of-mouth to the word-of-mouth to which the product service information has been transmitted by the word-of-mouth information transmission process. Execute. In this reviewer evaluation process, the CPU 2201
Raises and lowers the credit coefficient of the word-of-mouth from the input friend list of the word-of-mouth based on the evaluation. If the evaluation of the word-of-mouth is high, the credit coefficient is increased, if the evaluation is low, the credit coefficient is decreased, and if the evaluation is 0, the credit coefficient is also set to 0.

The input unit 2202 is provided with a pointing device such as a keyboard and a mouse, and outputs key input information operated by an operator and input instruction information from the pointing device to the CPU 2201. Used for etc.

The display unit 2203 is a CRT (Cathod).
e Ray Tube) and the like.
It displays input data from the input unit 2202 input from 01, data being processed, and the like.

The I / F unit 2204 is connected to the genetic link management server 21 via a predetermined connection cable, and exchanges data transmitted and received between the word-of-mouth management server 22 and the genetic link management server 21. It has a function to perform.

The storage unit 2205 stores a word-of-mouth communication selection program, word-of-mouth information transmission processing program, general value calculation processing program for merchandise service, user general value calculation processing program executed by the CPU 2201,
A friend value calculation processing program for a product service, a word-of-mouth evaluation processing program, and the like are stored.

The friend list table 2206 is a table for setting the relationship between the user of the reviewer who uses the recommendation system 1 and his friend (person to be reviewed), and has the configuration shown in FIG.

The friend list table 2206 shown in FIG. 8 includes a user ID column for setting a gene ID issued by the genetic link management server 21 to a word-of-mouth user,
A friend field for setting a gene ID issued by the genetic link management server 21 to a friend of the word-of-mouth user,
A friend nickname field for setting a friend's nickname,
A credit coefficient field for setting the value of information coming from the word-of-mouth to the word-of-mouth as a friend in the range of 0.0 to 1.0 [%];
A rejection column indicating whether to receive (TRUE) or reject (FALES) the information coming from the word of mouth,
Is provided.

In the friend list table 2206 of FIG.
For example, word-of-mouth user ID: UA's friend ID: UD
Sets the credit coefficient of a friend UA to 0.9 [%] and refuses to receive information coming from the friend UA (FALE
S).

The user table 2207 is a table for storing the user information of the user who has registered the use of the recommendation system 1 and has the configuration shown in FIG.

The user table 2207 shown in FIG. 9 includes a user ID column for storing a gene ID issued to the user by the genetic link management server 21, a name column for storing the name of the user, and a gender of the user. , A postal code field that stores the user's postal code, an address field that stores the user's address,
A telephone column for storing the user's telephone number, a FAX column for storing the user's facsimile number, and an e-mail address column for storing the user's mail address are provided.

The goods service table 2208 is a table for storing information on goods services provided from the company to the recommendation system 1, and has a configuration shown in FIG.

The goods service table 2208 in FIG.
Is a merchandise service I that stores a merchandise service ID for identifying a merchandise service issued from the word-of-mouth management server 22.
There are provided a D column, a company name column for storing the name of the company providing the product service, and a product name column for storing the product name of the product service.

In the product service table 2208 shown in FIG. 10, for example, a product service ID: X1 is provided by **** Media Co., Ltd., and its product name is “***”.
Campaign message, such as "Sales phone cheaply in yen".

[0138] The company name table 2209 is a table for storing information relating to the company that provides the product service, and has the configuration shown in FIG.

The company name table 2209 in FIG. 11 includes a company name column for storing a company name, a person in charge column for storing the name of a person in charge of the company, a postal code column for storing the postal code of the company, It has an address column for storing the address of the company, a telephone column for storing the telephone number of the company, and a FAX column for storing the facsimile number of the company.

The server 2 shown in FIG. 5 includes a media server group corresponding to various media, a label print server 23 as an interface function, and a speech synthesizer 24.
, Voice recognition unit 25, fax server 26, OCR
(Optical Character Reade
r: optical character reader) 27 and SMTP (Simpl)
An eMail Transfer Protocol (POP) server 28 and a POP (Post Office Pro
(tocol) server 29, WEB server 30, and other server 31.

When the word-of-mouth user designates mailing as a medium for transmitting word-of-mouth information to the person under review, the label print server 23 provides a label sheet addressed to the person under review (including a postal code, address, name, etc.). Has a function of accumulating label print data for printing the label print data and outputting the label print data to the printer 41.

The voice synthesizing section 24 converts the word-of-mouth information (for example, text data) into voice-synthesized data when the word-of-mouth user specifies voice as a medium for transmitting word-of-mouth information to the person to be voiced, and outputs the voice modem. 42 is provided.

The voice recognition unit 25 has a function of recognizing a voice signal input from the voice modem 42, converting the voice signal into data (for example, text data), and outputting the data to the word-of-mouth management server 22.

When the user of the reviewer designates facsimile as a medium for transmitting review information to the reviewee, the FAX server 26 transmits the review information (for example,
Text data) into facsimile transmission data and output to the FAX modem 43.

The OCR 27 reads the word-of-mouth text printed on the facsimile paper received by the FAX modem 43, converts it into text data, and converts it into text data.
2 is provided.

[0146] The SMTP server 28 serves as a medium by which the word-of-mouth user transmits word-of-mouth information to the person to be worded.
When an e-mail is specified, the e-mail has a function of outputting an e-mail transmission command to the TA or the modem 44 in order to transmit word-of-mouth information (for example, text data) to the person to be worded via the Internet M3.

The POP server 29 is connected to the Internet M3
Via e-mail containing word-of-mouth information addressed to the testee
A function of executing a mail receiving protocol when receiving from the A or the modem 44 and outputting an e-mail addressed to the subject to the word-of-mouth management server 22 is provided.

The WEB server 30 transmits and receives e-mail including word-of-mouth information between the word-of-mouth and the word-of-mouth through the TA or the modem 44 and the Internet M3 in response to a request from client software such as a web browser. Having.

Other server 31 stores the word-of-mouth information (for example, text data) when the word-of-mouth user specifies infrared communication, TV transmission, or Bluetooth communication as a medium for transmitting word-of-mouth information to the person being word-received. , A transmitter / receiver (I
It has the function of outputting to the rDA communication unit 45, the TV transmitter 49, the Bluetooth communication unit 47), and the word-of-mouth information input from the word-of-mouth through the Bluetooth communication unit 47 to the word-of-mouth management server 22.

In the recommendation system 1, a printer 41, a voice modem 42, and a F / F as transmission / reception devices corresponding to a media server group and an interface function are provided.
AX modem 43 and TA (Terminal Adapter)
ter) or modem 44 and IrDA (Infrare).
d Data Association) Communication unit 45
, A TV transmitter 46, and a Bluetooth communication unit 47
And.

The printer 41 has a function of printing label print data input from the label print server 23 on label paper. The printed label is affixed to an envelope containing the word-of-mouth information text, mailed to the post box T1 by mail M1, and delivered to the person to be word-of-mouth.

The voice modem 42 is connected to the callee's telephone T2 via the telephone line M2, transmits the voice signal input from the voice synthesis unit 24 by word-of-mouth information, and receives word-of-mouth information via the telephone line M2. Receiving a voice signal containing a word-of-mouth message transmitted from a person,
It has the function of outputting to

FAX modem 43 transmits facsimile transmission data input from FAX server 26 to telephone line M2.
A function of transmitting to the FAX receiver T3 of the person to be word-received via the telephone line, receiving facsimile transmission data including word-of-mouth text transmitted from the word-of-mouth through the telephone line M2, printing it on facsimile paper, and outputting it to the OCR 27. Having.

The TA or the modem 44 is connected to the SMTP server 2
The e-mail including the word-of-mouth information inputted from 8 is transmitted to the TA or the modem T4 of the person to be word-received via the Internet M3, and the e-mail including the word-of-mouth information is received from the TA or the modem T4 of the word-of-mouth through the Internet M3. Output to the POP server 29 and the WE
The B server 30 has a function of transmitting / receiving an e-mail including word-of-mouth information between the word-of-mouth and the word-received.

The IrDA communication unit 45 is connected to the other server 31
Text data including word-of-mouth information entered from
The information is transmitted to the IrDA communication unit T5 of the person to be word-received by the DA communication method, and is transmitted from the IrDA communication unit T5 of the word-of-mouth to
It has a function of receiving text data including word-of-mouth information transmitted by the rDA communication method and outputting it to the server 31.

The TV transmitter 46 has a function of converting text data including word-of-mouth information inputted from the server 31 into a TV radio signal and transmitting the TV radio signal to the TV of the subject by the TV radio wave M5.

The Bluetooth communication unit 47 transmits text data including word-of-mouth information input from the other server 31 to a Bluetooth communication terminal (not shown) of the person to be word-received by the Bluetooth communication method, and also transmits a Bluetooth communication terminal of the word-of-mouth person. It has a function of receiving text data including word-of-mouth information transmitted from a Bluetooth communication system (not shown) and outputting the text data to the server 31.

In FIG. 5, a person is also assumed to be a medium for transmitting word-of-mouth information. In this case, the person is viewed using the recommendation system 1 or a conventional mass media (publication, radio, television, newspaper, etc.). The product service information is transmitted as word-of-mouth information to a friend who is a friend in his own words.

Next, the operation of the present embodiment will be described. First, the notation of terms processed in the recommendation system 1 is defined as follows. Reviewer: Reviewer Reviewer: Reviewer Review email: Email with word-of-mouth information Friend list: List of friends that reviewers frequently review (see Fig. 8) Credit coefficient: Reviewer's view from reviewer Credit rating of the person (0 to 1.00) The closer to 1, the more trustworthy the word-of-mouth credit coefficient: Word-of-mouth information credit (0-1.00)

Next, the operation of the recommendation system 1 when the user UA shown in FIG. 5 is the word-of-mouth and the word-of-mouth information is transmitted to the user UB of the person to be worded who is a friend of the user UA will be described with reference to FIGS. Description will be made based on the flowchart shown in FIG.

In FIG. 5, a user U serving as a word of mouth
A looks at the URL of the product service on the advertisement page of Company A published in the magazine (t = UA-1), and accesses WEB server A11 operated by Company A (t = UA-2, t).
= UA-2-1, t = UA-2-2), and the recommendation button set on the browser screen was operated.

When the user UA accesses the WEB server A11 and operates the recommendation button, the WEB server A11 requests the recommendation server 1 for the friend list of the user UA.
The word-of-mouth communication selection process (address.cgi) shown in FIG.

In FIG. 12, the CPU 2201 in the word-of-mouth management server 22 first determines whether or not the user UA who is the word-of-mouth has accessed the homepage in the past based on whether or not the cookie information is stored. (Step S101) If there is cookie information, the user of the reviewer is specified. If there is no cookie information, the login screen is transmitted to the reviewer and the login ID is entered to specify the user of the reviewer (Step S102).

Next, the CPU 2201 calls the user ID of the word-of-mouth user UA from the user table 2207 (see FIG. 9), and calls the corresponding friend list from the friend list table 2206 (see FIG. 8) using the user ID (step S103). ), Referring to the friend list and the transmission history of the product service stored in the storage unit 2205 (step S104), and for the first friend, the "value of information coming from a friend" (Reception rejection if credit coefficient) is 0 ”(step S105) or whether the person to be word-received has already received word-of-mouth of the product service (step S105).
106), is the word-of-mouth rejection set by the input filter setting of the word-of-mouth subject (step S107)
, Three reception rejection conditions are determined.

If at least one of the three reception rejection conditions matches the reception rejection, CPU 2201 displays to the reviewer that transmission to the friend is not possible (step S10).
9) If there is no match with the reception refusal condition, the friend part is displayed as being transmittable (step S108), and the transmittable media set by the subject set in the friend squirrel is determined (step S110). The word-of-mouth information is sent to the corresponding label print server 23, FAX server 26, SMTP server 28, POP server 29, according to the media (HTML, mobile terminal communication, facsimile communication, etc.) that can be transmitted by each friend whose reception is permitted. The data is output to the WEB server 30, the other server 31, or the voice synthesizing unit 24 to execute the data conversion process (steps S111 to S114).

Next, the CPU 2201 determines whether or not the calling of all friends has been completed from the friend list of the word-of-mouth user UA (step S115). If the calling of all friends has not been completed, the process returns to step S103. Then, the processing of steps S103 to S114 is repeatedly executed, and if the calling of all the friends has been completed, the reviewee selection processing is completed.

In FIG. 5, after operating the recommendation button, on the browser screen on which the friend list of the user UA is displayed (t = UA-3), the friends “UB-kun” and “UC-chan” as the reviewees are displayed. Checked to indicate selection. And on this browser screen,
When the “Recommend here” button is operated, the CPU 2201 of the word-of-mouth management server 22 executes the word-of-mouth information transmission process (send.cgi) in FIG.

In FIG. 13, the CPU 2201 in the word-of-mouth management server 22 first refers to the user table 2207 to make a word-of-mouth in the friend list of the user ID of the word-of-recipient selected in the word-of-mouth communication selection process. The screen is transmitted to the word-of-mouth user UA (step S201), and the [word-of-mouth] name in the transmission text template in the screen is replaced with the name of the word-of-mouth, and the [name of the word-received] is replaced with the name of the word-of-mouth. Replace (step S202).

Next, the CPU 2201 calls the genetic link acquisition processing program (“Come.cgi” program) of the genetic link management server 21 and reads out the word-of-mouth sentence sent to the person to be reviewed to the address of the link to the product service. The history of the reviewer who is the sender is embedded in (step S203), and the information of the product service is provided to the reviewee by referring to the friend list of the reviewee and the transmission history of the product service stored in the storage unit 2205. Has been sent or the input filter settings in the user settings of the reviewer (value of information coming from the friend of the reviewer (credit coefficient), etc.)
It is determined whether or not the condition is satisfied (step S20).
4).

If the information has not been transmitted and the input filter setting of the wordee's user setting is satisfied, the CPU 2
201 determines the transmission method designated by the reviewer to each reviewee (step S205), and specifies the transmission method (e-mail, facsimile transmission, telephone,
Word-of-mouth information is sent to the corresponding printer 41, voice modem 42, FAX modem 4 by mail, IrDA, TV radio wave, etc.
3, a TA or modem 44, an IrDA communication unit 45, a TV transmitter 46, or a Bluetooth communication unit 47,
The transmission is performed by mail M1, telephone line M2, Internet M3, IrDAM4, TV radio wave M5, or Bluetooth M6, which are transmission media shown in FIG. 5 (t = UA-4-).
2) (Steps S206 to S210).

Then, the CPU 2201 writes the transmission result of the word-of-mouth information of the product service of the life cycle as a transmission history in the storage unit 2205 (step S211), and sets the output filter of the environment setting of the person to be worded (of the person to be worded in the figure). It is determined whether or not the automatic word-of-mouth setting is satisfied (step S212). If so, the word-of-mouth information transmission processing (“send.cgi” flow) to the friend of the person to be worded is automatically executed (step S212). Step S213).

Next, the CPU 2201 determines whether or not transmission of word-of-mouth information to all friends selected from the friend list of the word-of-mouth user UA has been completed (step S).
214), if transmission to all friends has not been completed, the process returns to step S201, and steps S201 to S201 are performed.
213 is repeatedly executed, and the word-of-mouth user UA
If the transmission to all the friends selected by is completed, the word-of-mouth information hand war process ends.

In FIG. 5, word-of-mouth information is sent to UB-kun, a friend of the word-of-mouth user UA, by e-mail via the Internet M3. "We recommend this to UB. We sell cheap mobile phones. Try more ...
http: // www. a-sya. com / gls /
dlrjaio from your best friend UA ". Also, U who is a friend of the word-of-mouth user UA
For C-chan, a case where a mail created by the user UA itself is displayed on UC-chan's television screen by TV radio waves is shown.

When the transmission of the word-of-mouth information to UB-kun and UC-chan as described above is completed, as shown in FIG.
On the browser screen of the word-of-mouth user UA, a message such as "transmission completed" transmitted from the word-of-mouth management server 22 is displayed (t = UA-4, t = U).
A-4-1, t = UA-4-3).

Next, the word-of-mouth user UA shown in FIG.
Details of HTTP level operation when word-of-mouth information is transmitted to friends UB-kun and UC-chan from FIG. 18
This will be described with reference to FIG. In FIG. 18, users UA to UC are guest computers UA to UC that open respective homepages for guest members on the client layer.
And the word-of-mouth management server 22, the management server layer shows the genetic link management server 21, and the media layer shows the company A website and magazines.

In FIG. 18, when the user UA sees the advertisement of the company A published in the magazine (t = UA-1) and accesses the homepage of the company A, the guest computer UA of the user UA transmits the web page of the company A. "HT"
TP (GET) "is transmitted (t = UA-2-1).
Company A's website responds to “HTTP (GET)” transmitted from guest computer UA by using “HTM
When "L DOC" is returned (t = UA-2-2), for example, a "Welcome to the homepage of company A" and a "Word of mouth" button as shown in the figure, that is, a recommendation button is set. The company A web screen is displayed on the web screen of the guest computer UA.

[0177] On the company A web screen, the user U
When A clicks on the “Make Word” button, the operation signal is transmitted as “HTTP (GET or POST)” to word-of-mouth management server 22 in recommendation system 1 and “address” in word-of-mouth management server 22 is transmitted.
s. cgi ”program is started (t = UA-3-
1).

In the word-of-mouth management server 22, “HTTP (GET or POS) transmitted from the guest computer UA is used.
T), the friend list of the user UA is read from the friend list table 2206 (see FIG. 8), and HTTP (end screen) is displayed together with the word-of-mouthee selection screen data.
Is transmitted to the guest computer UA, and the current access processing to the company A website is terminated (t = UA−3).
-2).

Next, the user UA selects friends UB-kun and UC-chan in the friend list, and recommends “here recommended”.
When the button is clicked, the operation signal is sent to the word-of-mouth management server 22 as “HTTP (GET or POS).
T) ”, and the“ send.cgi ”program in the word-of-mouth management server 22 is started.

Then, the genetic link acquisition processing program (“Come.cgi” program) of the genetic link management server 21 is called from the word-of-mouth management server 22 (t = UA-4-1). In the genetic link server 21,
The reviewer's history, which is the sender, is embedded in the address of the link to the product service in the word-of-mouth sent to the reviewee, and "GET" transmitted from the word-of-mouth management server 22
Command or POST command "
In order to transmit the word-of-mouth mail of A to friend UB-kun and friend UC-chan, word-of-mouth mail is transmitted to the web screen of guest computer UB by SMTP Mail (t = UA-4-2-1, t = UA-4-). 2-2), a word-of-mouth mail is also transmitted to the web screen of the guest computer UC (t = UA-4-2-3).

Next, in order to display the word-of-mouth information transmitted screen on the guest computer UA from the word-of-mouth management server 22, "output a transmitted screen" is returned by HTTP (t = UA-4-3), and the guest Computer U
The transmitted screen is displayed on the web screen of A.

Also, on the web screen of the guest computer UB, when the word-of-mouth mail including the link address to the homepage of the company A is viewed by the SMTP MAIL transferred from the genetic link management server 21, the user clicks on the link address. , Guest computer U
B is transmitted to the mailer, and the mailer links to his own website (t = UB-1).

Then, when the company A's homepage is accessed, “HTTP (GET)” is transmitted from the guest computer UB of the user UB to the company A's website (t = UB-2-1). Company A's website says "HTTP transmitted from guest computer UB.
When the “HTML DOC” is returned in response to “(GET)” (t = UB-2-2), for example, “Welcome to the homepage of Company A” and “Word of mouth” button as shown in the figure That is, the company A web screen on which the recommendation button is set is displayed on the web screen of the guest computer UB.

On the web screen of Company A, the user U
When B clicks on the “Word of mouth” button, the operation signal is transmitted as “HTTP (GET or POST)” to word-of-mouth management server 22 in recommendation system 1 and “address” in word-of-mouth management server 22
s. cgi ”program is started (t = UB-3-
1).

In the word-of-mouth management server 22, "HTTP (GET or POS)" transmitted from the guest computer UB is used.
T), the friend list of the user UB is read from the friend list table 2206 (see FIG. 8), and HTTP (end screen) is displayed together with the word-of-mouth person selection screen data.
Is transmitted to the guest computer UB, and the current access processing to the company A website is terminated (t = UB-3).
-2).

Next, the friend UB of the friend list is selected by the user UB on the friend selection screen shown in the figure. In this case, UC who is a friend of UB has already received a word-of-mouth mail from the word-of-mouth user UA. Since UC has already been transmitted, UC is displayed in a state where selection is added.

When the user UB clicks on the “Recommended” button, the operation signal is transmitted to the word-of-mouth management server 22 by “HTTP (GET or PO).
ST) ”(not shown), and the“ send.cgi ”program in the word-of-mouth management server 22 is started. Thereafter, the word-of-mouth mail created by UB-kun is transmitted to UE-kun in the same manner as described above.

FIG. 19 shows a specific example of a friend list screen displayed on the web screen of the guest computer UA when the word-of-mouth user UA receives the friend list from the word-of-mouth management server 22.

FIG. 19 shows a friend list screen of UA.
It is composed of an existing friend area FA, a new registration area FB, and a mail area FC. In the existing friend area FA, the friends of UA who have already been registered have the category "school",
It is classified and displayed according to "work", "local", and "private", and the nickname of each friend, the check box to check when transmitting word-of-mouth information, and the media setting box to set the media to transmit word-of-mouth information It is displayed in addition.

In the existing friend area FA, the nickname of a friend whose word-of-mouth information has been transmitted is grayed out so as not to be checked (selected) in order to avoid multiplex transmission. This display control is performed by the word-of-mouth management server 22.
This is automatically performed based on the transmission history when transmitting a friend list on the side.

In the new registration area FB, a friend's “name”, “sex check”, “mail address”, “address”, and “FAX” are input frames for registering new friend information.
And a "transmission method" setting frame for setting the media to be transmitted, and a "credit coefficient" setting frame for setting the credit rating of the friend as seen from UA from 0 to 100%.

In the new registration area FB, a “Register more” button is displayed. This button is operated, for example, when transmitting or registering three or more word-of-mouth mails at a time. Further, in the new registration area FB, "CS
V button is displayed, but this button
For example, this operation is performed when UA saves a friend's e-mail address in his / her computer in CSV format and uploads the e-mail address in CSV format to the word-of-mouth management server 22. By providing these buttons, the operation burden when the user registers a new friend can be reduced.

[0193] In the mail area FC, "Title" and "Body" are set as input frames for inputting the contents of the word-of-mouth mail.
0 reviews of word-of-mouth reviews of product services
Display the "What is the value of this product service word-of-mouth?" Setting frame set at ~ 100%, a check box to check if you want to participate in the copy ranking of the word-of-mouth text entered by you, and the ranking of the word-of-mouth text that was published A copy ranking display frame that allows the user to quote the file and a “Send to Friend” button are displayed.

In the copy ranking display frame, the name of the user who created the popular mail text and the number of points given are displayed. When "[name]" is included in the body of the mail, the mail is sent instead of the person who sent the mail. In addition, the use of the word-of-mouth management server 2 can be checked by publishing the text in a copy ranking and having the text used by others.
It is also possible to manage the document in 2 and give a part of the commission to the text creator.

Next, a specific example of an environment setting screen for setting reception conditions when a user receives word-of-mouth information as a person to be word-of-mouth will be described with reference to FIG. The environment setting screen of FIG. 20 includes a “receiving method” selection area E1, a “normal reception” setting area E2, an “other editing” input area E3, a “rejection of reception of general value of user” setting area E4, “Rejection of reception of general value of goods service” setting area E5, “Rejection of reception of friend value of goods service” setting area E6, “Rejection of receiving credit coefficient” setting area E7, and “Automatic word-of-mouth” setting areas E8 to E12 And a "SET" button E12.

The “receiving method” selection area E1 is an area having a check box for selecting a receiving medium that the user can receive. In the example shown in FIG.
L, FAX, mailing, and others ”are selected.

The "normal reception" setting area E2 is an area for setting a receiving method desired by the user, and the receiver mainly receives word-of-mouth information according to the desired receiving method. In the example in the figure, since “EMAIL” is set, word-of-mouth information is mainly received by EMAIL. If word-of-mouth transmission cannot be performed by the normal reception method, the word-of-mouth management server 22 selects and transmits the "FAX, mail, other" method selected in the "reception method" selection area E1.

The "other edit" input area E3 is an area for editing information registered in the word-of-mouth management server 22, and includes a "friend list" button for requesting editing of a friend list, and a reception button. A "Receive Rejection List Edit" button for requesting the rejection list editing and an "Address Book Category Edit" button for requesting the address book category editing are displayed. Word-of-mouth management server 22
Receives the button operation in the “other editing” input area E3, reads out the corresponding information, and provides the user with an editing screen.

In the “user's rejection of general value” setting area E4, the evaluation of the word-of-mouth information sent from the sender (word-of-mouth) viewed from the receiver (see FIG. 3B) is not received unless the score is equal to or more than a certain score. Is an area set as follows. The example in the figure shows that the word-of-mouth information is not received unless the sender has an evaluation score of 30 or more.

The “rejection of reception of general value of merchandise service” setting area E5 is an area for setting the evaluation (see FIG. 3 (a)) of the merchandise service from the viewpoint of the receiver so as not to receive the evaluation unless the score is equal to or higher than a certain score. The example in the figure indicates that word-of-mouth information is not received unless the evaluation score is a product service with a score of 30 or more.

The “rejection of reception of merchandise value of merchandise service” setting area E6 indicates that the average value (see FIG. 3 (c)) of the merchandise service evaluated by the receiver must be equal to or more than a certain score. This is an area that is set not to receive. The example in the figure shows that word-of-mouth information is not received unless the friend's value criterion is a product service of 30 points or more.

The “rejection of credit coefficient” setting area E7 is
This area is set so that the credit coefficient of the word-of-mouth information itself is not received unless the score is above a certain score. The example in the figure indicates that the word-of-mouth information itself is not received unless the credit coefficient of the word-of-mouth information itself is a product service of 30 points or more.

In the “automatic word-of-mouth” setting area E8, the word-of-mouth management server 22 transmits the word-of-mouth information to its friend unless the evaluation (see FIG. 3A) of the merchandise service seen from the receiver is equal to or more than a certain score. This area is set so that automatic transmission is not performed. The example in the figure indicates that the word-of-mouth information is not automatically worded unless the sender has an evaluation score of 30 or more.

In the “automatic word-of-mouth” setting area E9, the word-of-mouth management server 22 sends the word-of-mouth information to its friend unless the evaluation (see FIG. 3 (a)) of the merchandise service seen from the recipient is equal to or more than a certain score. This area is set so that automatic transmission is not performed. The example in the figure indicates that the word-of-mouth information is not automatically worded unless the evaluation score is a product service with a score of 30 or more.

[0205] The "automatic word-of-mouth" setting area E10 indicates that if the average value (see FIG. 3 (c)) of the merchandise service as viewed from a plurality of friends of the receiver is not equal to or greater than a certain score, the receiver can give his / her friend This is an area where the word-of-mouth management server 22 is set not to automatically transmit the word-of-mouth information. The example in the figure indicates that the word-of-mouth information is not automatically worded unless the evaluation score is a product service with a score of 30 or more.

The "automatic word-of-mouth" setting area E11 is an area for setting the word-of-mouth management server 22 so that the word-of-mouth management server 22 does not automatically transmit the word-of-mouth information to a friend unless the credit coefficient of the word-of-mouth information itself is equal to or higher than a certain score. . The example in the figure shows that the word-of-mouth information is not automatically worded unless the product service has a credit coefficient of 30 or more.

The “set” button E12 is used to select the area E1
These buttons are operated when the contents selected, edited, and set in steps E11 to E11 are determined. The word-of-mouth management server 22 that has received the operation signal of the “setting” button E12 registers and manages the environment setting information for each user, and manages the word-of-mouth information transmitted to the user by referring to the environment setting information.

Next, the general value calculation process of the merchandise service executed in the word-of-mouth management server 22 to calculate the general value of the merchandise service information transmitted by the word-of-mouth information transmission process will be described with reference to FIG. I do.

In the general value calculation process of the merchandise service, the CPU 2201 of the word-of-mouth management server 22 extracts only the merchandise service IDs that have been input from the transmission history one by one (step S301). The general value (see FIG. 3A, a numerical value indicating how much each user is interested in the information source) is calculated in total (step S302).

Then, the CPU 2201 checks whether or not the extraction of the general value to which the commodity service ID has been input has been completed (step S303), and if not completed, returns to step S301 to extract the next one. , If it has been completed, a value obtained by dividing the total value of the general value by the number of extracted information is set as the general value of the product service (step S
304), end this process.

The CPU 2201 executes the general value calculation process of the user shown in FIG. 15 to calculate the general value of the user who has transmitted the word-of-mouth communication of the product service information by the word-of-mouth information transmission process.

In the general value calculation process of the user, the CPU 2201 extracts ones each having the same user ID entered in the friend column from the friend list table 2206 (step S401), and sums up the credit coefficients of the user IDs. (Step S402).

Then, the CPU 2201 confirms whether or not the extraction of the credit coefficient to which the same user ID has been input has been completed (step S403), and if not completed, returns to step S401 to extract the next one. If finished, the sum divided by the number of extracted information is used to calculate the general value of the user (see Figure 3 (b), showing how much people are interested in the word-of-mouth information provided by word-of-mouth users) (Step S404), and the process ends.

Further, the CPU 2201 executes a friend value calculation process of the merchandise service shown in FIG. 16 in order to calculate a friend value of the merchandise service information transmitted by the word-of-mouth information transmission process.

In the friend value calculation process of the merchandise service, the CPU 2201 extracts the word-of-mouth to whom the merchandise service ID has been valued one by one from the friend list of the user ID input from the transmission history (step S50).
1) The value obtained by multiplying the value assigned by the friend of the input product service ID and the credit coefficient of the friend to the word-of-mouth is totaled (step S502).

Then, the CPU 2201 confirms whether or not the extraction of the witnesses who have added value to the merchandise service ID has been completed (step S503). If the extraction has not been completed, the process returns to step S501, where If the extraction is completed, the numerical value obtained by dividing the total value by the number of extracted information,
This processing is terminated as the friend value of the product service (see FIG. 3C) (step S504).

The CPU 2201 executes a word-of-mouth reviewer evaluation process shown in FIG. 17 in order to reflect the evaluation of the word-of-mouth to the word-of-mouth having transmitted the product service information by the word-of-mouth information transmission process in the evaluation of the word-of-mouth.

In this reviewer evaluation process, the CPU 2
201 raises or lowers the credit coefficient of the word-of-mouth from the input friend list of the word-of-mouth by the evaluation (step S).
601). If the evaluation of the word-of-mouth is high, the credit coefficient is increased, if the evaluation is low, the credit coefficient is decreased, and if the evaluation is 0, the credit coefficient is also set to 0.

Next, a specific example of the friend list screen displayed on the web screen of the mobile phone when the word-of-mouth user UA receives the friend list transmitted from the word-of-mouth management server 22 by the mobile phone is shown in FIG. This will be described with reference to a).

The display example of the mobile phone shown in FIG.
This is a case where the display example of the friend list shown in FIG. 19 is changed to that for a mobile phone.
This shows a state where a check box for designating an existing friend as a transmission destination of word-of-mouth information, an input frame for newly registering, an input frame for a word-of-mouth mail text, and the like are displayed.

That is, the word-of-mouth management server 22 has a function of changing the display configuration of the friend list according to the type of terminal (computer, portable information terminal, mobile phone, etc.) owned by the user and transmitting the changed list.

FIGS. 21 (b) and 21 (c) show mail and F
OCR for specifying the destination of word-of-mouth information by AX
2 shows an example of a sheet. FIG. 21 (b) is a FAXOCR sheet (for general use) in which a destination of general word-of-mouth information to be stored at a store such as a convenience store is written by hand.
It is a figure showing an example of. In the input box of this FAXOCR paper (for general use), enter the code number of the product service (four-digit number "4386" in the upper right of the figure) and the address and name of the destination, and recommend using the facsimile machine installed in the store. By sending the information to the system 1, the recommendation system 1 recognizes the contents of the FAXOCR sheet (for general use) by character recognition, and mails word-of-mouth information of the product service desired by the sender to a plurality of destinations.

FIG. 21C shows, for example, that UA accesses the recommendation system 1 from the facsimile machine, and the check boxes of the friends registered for UA received from the recommendation system 1 via the facsimile machine are printed. FIG. 4 is a diagram illustrating an example of a printed FAXOCR sheet. On this FAXOCR paper for personal use, enter the code number of the product service (four-digit number "4386" in the upper right of the figure), check the check box of an existing friend, and specify the new friend's entry box. In the recommendation system 1, the address and name are entered and transmitted to the recommendation system 1 by the facsimile machine.
The contents of your FAXOCR form are recognized as characters,
Word-of-mouth information of the product service desired by UA is mailed to a plurality of friends (UB-kun, UC-chan, etc.).

Next, regarding an example of transmitting word-of-mouth information to a friend using a facsimile machine and mailing, a system configuration diagram in FIG. 22 and an action and HTT of the user UA in FIG.
A description will be given with reference to the drawings showing details of the operation at the P level.

In FIGS. 22 and 23, the user UA looks at the advertisement of the product service provided by Company A printed on a magazine or the like and likes it (UA-1), and goes to the store of Company A (UA-
2-1) Retrieve the material of the product service placed in the store (UA-2-2) and read the word-of-mouth service site provided by the recommendation system 1 described in the material.
Suppose you see the RL.

Then, the user UA accesses the recommendation system 1 from the guest computer UA shown in the figure, retrieves a fax sheet for transmission (for general use), and writes his / her user registration information on the fax sheet for transmission. From the facsimile machine to the word-of-mouth management server 22.

In the word-of-mouth management server 22, the image information of the entry form received from the facsimile machine is recognized as a character, the user UA is authenticated, and "address.cg
The “i” program is started (UA-3-1), the friend list of the user UA is read from the friend list table 2206 (see FIG. 8), and the check box of the friend list, a new friend entry area, and the like are printed. The FAX sheet with the friend list of the user UA is transmitted to the facsimile machine of the user UA (UA-3-2).

When the user UA receives the facsimile sheet with the friend list, the user UA enters the merchandise service number,
Check the check box of the friend list, enter the destination information of the friend who sends the word-of-mouth information newly in the new friend input area, and the word-of-mouth sentence. Then, the completed FAX sheet is again sent from the facsimile apparatus to the word-of-mouth management server 22. Transmit (UA-4-1).

Next, the word-of-mouth management server 22 recognizes the characters of the image information of the completed FAX sheet received from the facsimile machine, activates the “send.cgi” program, and confirms the destination of the friend specified by the user UA. Then, the genetic link acquisition processing program (“Come.cgi” program) of the genetic link management server 21 is called from the word-of-mouth management server 22.

In the genetic link server 21, the history of the reviewer who is the sender is embedded in the address of the link to the product service of the word-of-mouth sent to the reviewee, and “GET” transmitted from the review management server 22. In order to mail the word-of-mouth information of the user UA to a plurality of friends UB and UC based on the “command or POST command”, the genetic link address containing the gene of the user UA is returned to the word-of-mouth management server 22 (t = UA-4-2-
1).

Next, the word-of-mouth management server 22 prepares two copies of word-of-mouth text for the users UB and UC created by the user UA, one copy of a facsimile sheet with the user UB's friend list, and a copy of the user UC's friend list. One copy of FAX paper and two copies of designated product / service materials,
Is printed and mailed to the user UB and the user UC (t = UA-4-2-2, t = UA-4-4-2).
3).

Therefore, the users UB and UC, who are friends of the user UA, can receive word-of-mouth texts, FAX sheets with a friend list, and materials of merchandise services as mail to home.

Next, in order to display the word-of-mouth information transmitted screen from the word-of-mouth management server 22 to the guest computer UA, "output a transmitted screen" is returned by HTTP (t = UA-4-3), and the guest computer UA is returned. The transmitted screen is displayed on the web screen of the UA.

The user UB is a friend user U.
Looking at the word-of-mouth text and product service materials mailed from A, she likes it (UB-1) and goes to the company A store (UB-2-
1) Retrieve the material of the product service placed in the store (UB-2-2), and URL of the word-of-mouth service site provided by the recommendation system 1 described in the material.
Suppose you see

Then, the user UB obtains a FAX sheet for transmission (for general use) from the recommendation system 1, enters his / her user registration information in the FAX sheet for transmission, and transmits the information to the word-of-mouth management server 22 from the facsimile apparatus.

In the word-of-mouth management server 22, the image information of the entry form received from the facsimile machine is recognized as a character, the user UB is authenticated, and "address.cg
The "i" program is started (UB-3-1), the friend list of the user UB is read from the friend list table 2206 (see FIG. 8), and the check box of the friend list, a new friend entry area, and the like are printed. The FAX sheet with the friend list of the user UB is transmitted to the facsimile apparatus of the user UB (UB-3-2).

Thereafter, the word-of-mouth management server 22 executes the same processing as described above for a friend specified by the user UB, and as a mail addressed to the friend of the user UB, a word-of-mouth sentence and a friend list are attached. FAX paper and materials of goods and services are mailed together.

Next, an example of transmitting word-of-mouth information to a friend using TV radio waves will be described with reference to the system configuration diagram of FIG.
This will be described with reference to FIG. 25, which shows details of user behavior and HTTP level operation.

In FIG. 24 and FIG. 25, the user UA
Through the information window displayed next to the BS / CS screen of the interactive TV program provided by the company, the user sees the advertisement of the product service of the company A and likes it (UA-1).
2 (UA-2-1), and select A
Receiving the TV radio wave transmitted from the TV station of the company (UA-
2-2) Assume that the user sees the URL of the word-of-mouth service site provided by the recommendation system 1 displayed on the screen.

[0240] On the TV screen of Company A, the user U
When A clicks the “Make word” button, the operation signal is transmitted as “HTTP (GET or POST)” to word-of-mouth management server 22 in recommendation system 1 and “address” in word-of-mouth management server 22 is transmitted.
s. cgi ”program is started (t = UA-3-
1).

In the word-of-mouth management server 22, the user UA
Transmitted via a set-top box M6 providing an interactive TV function from a TV device of
(GET or POST) ”, the friend list of the user UA is read from the friend list table 2206 (see FIG. 8), and the HT is selected along with the wordee selection screen data.
The TP (end screen) is transmitted to the TV device of the user UA, and the current access processing to the company A website is ended (t = UA-3-2).

Next, the user UA selects friends UB-kun and UC-chan in the friend list, and “Recommend here”.
When the button is clicked, the operation signal is sent to the word-of-mouth management server 22 as “HTTP (GET or POS).
T) ”, and the“ send.cgi ”program in the word-of-mouth management server 22 is started.

Then, the genetic link acquisition processing program (“Come.cgi” program) of the genetic link management server 21 is called from the word-of-mouth management server 22 (t = uA-4-1). In the genetic link server 21,
The reviewer's history, which is the sender, is embedded in the address of the link to the product service in the word-of-mouth sent to the reviewee, and "GET" transmitted from the word-of-mouth management server 22
Command or POST command "
In order to transmit the word-of-mouth email of A to friend UB-kun and friend UC-chan, user U uses SMTP MAIL
Word-of-mouth mail is displayed on the TV screen of the interactive TV device of B (t = UA-4-2-1, t = UA-4-)
2-2), word-of-mouth mail is also displayed on the TV screen of the interactive TV device of user UC (t = UA-4)
-2-3).

Next, the word-of-mouth management server 22 returns a "transmitted screen" to the TV device of the user UA by HTTP, in order to display the transmitted screen of the word-of-mouth information (t = UA-4-3). The transmitted screen is displayed on the TV screen of the TV device of the user UA.

Further, the user UB views the word-of-mouth mail including the link address to the homepage of the company A by the SMTP MAIL transferred from the genetic link management server 21 on the TV screen of the TV device, and clicks the link address. When operated, the TV apparatus of the user UB is linked to his / her own information display screen (t = UB-
1).

[0246] Then, the user UB is the TV station 12 of Company A.
(UB-2-1), and receives a TV radio wave transmitted from the TV station of the company A (UB-2-1).
-2) Suppose that the user sees the URL of the word-of-mouth service site provided by the recommendation system 1 displayed on the screen.

On the TV screen of Company A, the user U
When B clicks on the “Word of mouth” button, the operation signal is transmitted as “HTTP (GET or POST)” to word-of-mouth management server 22 in recommendation system 1 and “address” in word-of-mouth management server 22
s. cgi ”program is started (t = UB-3-
1).

In the word-of-mouth management server 22, the user UB
Transmitted via a set-top box M6 providing an interactive TV function from a TV device of
(GET or POST) ”, the friend list of the user UB is read from the friend list table 2206 (see FIG. 8), and is displayed together with the word-of-mouth communication selection screen data in the HT.
The TP (end screen) is transmitted to the TV device of the user UA, and the current access processing to the company A website is ended (t = UB-3-2).

After that, the friend UB and the friend UC in the friend list are selected by the user UB, and when the “Recommend here” button is clicked, the word-of-mouth management server 22 transmits the specified friend to the word-of-mouth management server 22. Is executed, and the TV radio wave including the word-of-mouth text, the friend list, and the product service is transmitted to the interactive TV device owned by the friends of the user UB.

Next, a specific example of word-of-mouth information transmitted to the person to be word-received via the recommendation system 1 will be described.
This will be described with reference to FIGS.

FIG. 26 is a diagram showing an example of the output of word-of-mouth information transmitted to the wordee's computer by e-mail. In this case, the text of the email created by the user UA is "Recommended to the UE here. There is a site that sells mobile phones with *** yen. Details → http: // w
ww. a-sya. com / gls / chromoID
= Ktskmawe from your best friend UA ". Further, after the text of the mail, the friend transfer link address of the user UE is shown. UG transfer → http: // pokan. com / se
nd. cgi? ID = aiksnfeo [Transfer to kvc UH → http: // pokan. com /
send. cgi? ID = nfevcat4WE This friend transfer link address is the word-of-mouth management server 22
Are set based on the friend list of the user UE read out by the user. Therefore, the user UE:
Word-of-mouth emails received from the user UA can be forwarded simply by clicking on the friend forwarding link address without setting the friend UG and UH email addresses.

Next, after the friend transfer link address, the contents for evaluation of the word-of-mouth mail and the mail address for returning the evaluation to the word-of-mouth management server 22 are displayed. In this case, three types of evaluation can be designated. ★ ☆☆ Ma-ma- → http: // pokan. com
/ Feedback. cgi? ID = ksfkvc ★★ ☆ It was interesting → http: // pokan. com
/ Feedback. cgi? ID = ikfo ★★★ I was surprised → http: // pokan. com
/ Feedback. cgi? ID = lfok By clicking the e-mail address for evaluation, the contents of the evaluation are transmitted to the word-of-mouth management server, and feedb
ack. The cgi process is called, and the evaluation for the word-of-mouth mail is updated.

Next, after the evaluation of the word-of-mouth mail, a mail address for setting a rejection rejection function for rejecting the mail from the user UA is displayed. We do not receive emails from UA → http: //
/ Pokan. com / feedback. cgi? I
D = 10OK By clicking on the e-mail address of rejection of reception, the operation signal is transmitted to the word-of-mouth management server 22, and a setting to reject e-mail reception from the user UA of the user UE is set in the friend list table. Will be
As a result, the user UE will no longer receive word-of-mouth mails from the user UA.

FIG. 27 is a view showing an example of the output of word-of-mouth information transmitted to the mobile phone of the person to be word-received by e-mail. In this case, the display contents are the same as those shown in FIG. 26, and the display screen configuration is merely changed in accordance with the display screen of the mobile phone. Such a process of changing the display screen configuration is also managed by the word-of-mouth management server 22.

[0255] Fig. 28 is a diagram showing an output example of word-of-mouth information delivered to a person to be called by mail. In this case, as described in the mailing examples shown in FIGS. 22 and 23, as a result of the mailing destination and the word-of-mouth text of the person to be worded transmitted from the word-of-mouth to the facsimile form by the word-of-mouth management server 22, An envelope on which a label sheet is affixed to the user UA who is the word-of-mouth is mailed.

In this envelope, a document in which the text of the word-of-mouth is printed, a brochure of the product service, an introduction sheet for FAX on which the friend list of the user UA is printed, and a label for mailing to the friends UB and UC Two envelopes with a sheet and a message entry box, a similar product service pamphlet, and an introduction sheet with a friend list,
Enclosed.

As described above, according to the recommendation system 1 of the present embodiment, when a word-of-mouth user accesses a product service site, registration is performed in advance only by operating a recommendation button displayed on the product service screen. It is possible to display a friend list that has been made, and to easily transmit word-of-mouth information created by the user to his friends when he likes the product service.

According to the recommendation system 1 of the present embodiment, the word-of-mouth having transmitted the word-of-mouth information is displayed so as not to be selected on the word-of-mouth communication selection screen. Word-of-mouth information can be prevented from being transmitted from a plurality of word-of-mouth, and the reliability of the recommendation system 1 can be improved.

Further, according to the recommendation system 1 of the present embodiment, the person to be word-of-mouth can use the
Rejection settings that refuse to receive word-of-mouth information from specific word-of-mouth users can be arbitrarily set, so that word-of-mouth information from word-of-mouth users trying to send unsolicited or valuable information can be reliably refused, Can be protected.

Further, according to the recommendation system 1 of the present embodiment, when the reviewee likes the content of the received word-of-mouth information, he or she only operates the transmission instruction displayed on the word-of-mouth information display screen. Word-of-mouth information can be easily transferred to his / her friend, and the word-of-mouth information can be easily transmitted from the word-of-mouth to the word-of-mouth, and further to the word-of-mouth.

According to the recommendation system 1 of the present embodiment, the reviewee automatically transfers word-of-mouth information from a trusted reviewer to a friend trusted by himself on the environment setting screen. This can be easily set, and the convenience of the recommendation system 1 can be improved.

Further, according to the recommendation system 1 of the present embodiment, the person to be worded arbitrarily sets the creditworthiness of the word-of-mouth on the environment setting screen, and refuses to receive word-of-mouth information based on the degree of trust. Or receive,
Furthermore, it is possible to arbitrarily set whether to transfer the message to a friend, to improve the usability of the person to be worded, and to easily form a word-of-mouth information transmission network according to the degree of trust between the word-of-mouth and the person to be worded.

Further, according to the recommendation system 1 of the present embodiment, it is possible to arbitrarily set whether or not the word-of-mouth commentary created by the word-of-mouth is open to others, and the other word-of-mouth is the other word-of-mouth. Word-of-mouth sentences can be easily used, and word-of-mouth effects can be increased by reusing good word-of-mouth information.

Further, according to the recommendation system 1 of the present embodiment, the word-of-mouth text created by the word-of-mouth is re-usable by displaying the result of the evaluation by the word-of-mouth and ranking it, so that the word-of-mouth is effective. Word-of-mouth sentences can be easily reused. As a result, a reviewer who creates a word-of-mouth sentence at the top of the ranking is recommended system 1
Can play a role of a copywriter, and can increase the willingness of other word-of-mouth to participate in the recommendation service and word-of-mouth of the product service.

Further, according to the recommendation system 1 of the present embodiment, it is possible to transmit the evaluations of the merchandise service of a plurality of word-of-mouth with the word-of-mouth information, and to guide the word-of-mouth to the highly evaluated merchandise service. Opportunities can be increased.

Further, according to the recommendation system 1 of the present embodiment, the method of receiving word-of-mouth information desired by the word-of-mouth can be set arbitrarily, so that word-of-mouth information can be transmitted in various transmission forms (not only e-mail but also telephone , Facsimile, etc.), word-of-mouth information can be propagated to the person to be worded using various transmission media, and product services can be more efficiently propagated to word-of-mouth.

Further, according to the recommendation system 1 of the present embodiment, the method of receiving the word-of-mouth information desired by the person to be reviewed can be arbitrarily set in plurals, and the priority receiving method can be set. The degree of freedom of the receiving means for receiving information can be expanded, and an environment where word-of-mouth communication can be made to more word-of-mouth users can be easily formed.

Therefore, according to the recommendation system 1 of the present embodiment, it is possible to increase the value of the selected information by selecting only the information necessary for the person who selects and receives the information (the person to be reviewed). By deleting information unnecessary for the person to be worded, the amount of substantially valuable information entering the person to be worded can be increased. As a result, the weight of the person who selects the best information for the word-of-mouth is inevitably increased, and a word-of-mouth network based on the trust relationship between the word-of-mouth and the word-of-mouth can be easily formed. it can.

The system configuration, data table configuration, various processing contents, and the like described in the above embodiment are not particularly limited, and other types of word-of-mouth service functions of the present invention may be used. The system configuration, data table configuration, and various types of processing described above may be applied. Also, the transmission example of the word-of-mouth information shown in the above-described embodiment and the transmission procedure shown in the specific example of the transmission medium are not particularly limited, and the functions and service contents requested by the merchandise service provider and the user may be different. It can be changed as appropriate.

[0270]

According to the word-of-mouth information transmission device of claim 1, the word-of-mouth information transmission method of claim 12, the program of claim 23, and the recording medium of claim 34,
When a word-of-mouth user accesses a product service site, a friend list registered in advance can be displayed simply by operating the transmission instruction displayed on the product service screen. Word-of-mouth information can be easily transmitted to friends.

According to the word-of-mouth information transmission device of claim 2, the word-of-mouth information transmission method of claim 13, the program of claim 24, and the recording medium of claim 35, the word-of-mouth is the same for the person to be worded. Information can be prevented from being transmitted from a plurality of word-of-mouth users, and the reliability of the word-of-mouth information transmission device can be improved.

According to the word-of-mouth information transmission device of claim 3, the word-of-mouth information transmission method of claim 14, the program of claim 25, and the recording medium of claim 36, the person receiving the word-of-mouth receives the word-of-mouth information You can choose who you do n’t want, and you ’ll be able to refuse to receive word-of-mouth information from those who try to send you spam or valueless information.
The wordee can be protected.

According to the word-of-mouth information transmission device according to claim 4, the word-of-mouth information transmission method according to claim 15, the program according to claim 26, and the recording medium according to claim 37, the word-of-mouth receives the word-of-mouth received. If you like the information, you can easily transfer the word-of-mouth information to your friends simply by operating the transmission instruction displayed on the word-of-mouth information display screen. It is easy to transmit word-of-mouth information to the person to be worded in multiple stages.

According to the word-of-mouth information transmission apparatus of claim 5, the word-of-mouth information transmission method of claim 16, the program of claim 27, and the recording medium of claim 38, the word-of-mouth person trusted by the person to be word-of-mouth Can be easily set to automatically transfer word-of-mouth information from a friend to whom he or she trusts, and the convenience of the word-of-mouth information transmission device can be improved.

According to the word-of-mouth information transmission device of claim 6, the word-of-mouth information transmission method of claim 17, the program of claim 28, and the recording medium of claim 39, the word-of-mouth is sent to the word-of-mouth Credibility is set arbitrarily, and word-of-mouth information is refused to be received depending on the credibility,
Arbitrary settings can be made to receive or forward to friends, improving the usability of the reviewer and easily forming a word-of-mouth information transmission network according to the degree of trust between the reviewer and the reviewer it can.

According to the word-of-mouth information transmitting apparatus of claim 7, the word-of-mouth information transmitting method of claim 18, the program of claim 29, and the recording medium of claim 40, the word-of-mouth created by the word-of-mouth user Whether or not to disclose the text to others can be set arbitrarily, and other reviewers can easily use the word-of-mouth text of others, increasing the word-of-mouth effect by reusing good word-of-mouth information be able to.

According to the word-of-mouth information transmitting device described in claim 8, the word-of-mouth information transmitting method described in claim 19, the program described in claim 30, and the recording medium described in claim 41, the word-of-mouth text created by the reviewer can be transmitted. The result of the review can be evaluated and the ranking can be displayed, and the reviewer can easily reuse valid word-of-mouth text. As a result, a reviewer who creates a word-of-mouth sentence in the top ranking can play a role of a copywriter, and can increase the willingness of other reviewers to participate in reviews of product services.

According to the word-of-mouth information transmission device of claim 9, the word-of-mouth information transmission method of claim 20, the program of claim 31, and the recording medium of claim 42, a plurality of word-of-mouth users can provide a product service. The evaluation can be transmitted together with the word-of-mouth information, and the opportunity to guide the word-of-mouth to a highly evaluated product service can be increased.

According to the word-of-mouth information transmission device of claim 10, the word-of-mouth information transmission method of claim 21, the program of claim 32, and the recording medium of claim 43,
The method of receiving word-of-mouth information desired by the wordee can be arbitrarily set, and word-of-mouth information can be transmitted in various transmission forms (not only e-mail, but also by telephone, facsimile, etc.)
Word-of-mouth information can be propagated to a person to be worded using various transmission media, and product services can be more efficiently propagated to word-of-mouth.

According to the word-of-mouth information transmission device of claim 11, the word-of-mouth information transmission method of claim 22, the program of claim 33, and the recording medium of claim 44,
The user can set any number of methods of receiving word-of-mouth information desired by the wordee, and can also set the priority reception method. It is possible to easily create an environment in which word-of-mouth services can be provided to word-of-mouth users.

[Brief description of the drawings]

FIG. 1 is a diagram schematically showing a hierarchical structure of a medium for transmitting word-of-mouth information according to the present invention.

FIG. 2 shows that the product service information source X1 provided by Company A is 8
It is the figure which showed typically the state spread | transmitted as word-of-mouth information among human users UA-UH.

3A is a diagram for explaining a general value of a product service, FIG. 3B is a diagram for explaining a general value of a user, and FIG. 3C is a diagram for explaining a friend value of a product service; It is.

FIG. 4A is a diagram showing a state in which information is input from an information source X to a user UA, and FIG. 4B is a diagram showing a process in which the information source X propagates among the users UA to UC, and each user UA to UA. UC
(C) is a diagram showing an example of conventional mass marketing.

FIG. 5 shows an internal configuration of the recommendation system 1 according to the present embodiment, an internal configuration of a company A using the recommendation system 1, a word-of-mouth information propagation transition state of a word-of-mouth person, and a word-of-mouth information propagation transition of a word-of-mouth person. It is the figure shown in association.

FIG. 6 is a block diagram showing functions of the genetic link management server 21 of FIG.

FIG. 7 is a block diagram showing functions of the word-of-mouth management server 22 of FIG.

8 is a diagram showing a configuration of a friend list table 2206 in FIG.

FIG. 9 is a diagram showing a configuration of a user table 2207 in FIG. 7;

FIG. 10 is a diagram showing a configuration of a product service table 2208 in FIG. 7;

FIG. 11 is a diagram showing a configuration of a company name table 2209 of FIG. 7;

FIG. 12 is a flowchart showing a word-of-mouth communication selection process (address.cgi) executed by a CPU 2201 of FIG. 7;

13 is a flowchart showing a word-of-mouth information transmission process (send.cgi) executed by CPU 2201 in FIG. 7;

FIG. 14 is a flowchart illustrating a general value calculation process of a product service executed by the CPU 2201 of FIG. 7;

FIG. 15 is a flowchart showing a user general value calculation process executed by the CPU 2201 of FIG. 7;

FIG. 16 is a flowchart showing a friend value calculation process of a merchandise service executed by the CPU 2201 of FIG. 7;

FIG. 17 is a flowchart showing a word-of-mouth user evaluation process executed by CPU 2201 of FIG. 7;

FIG. 18 shows a friend UB from a reviewer user UA in FIG.
HT when word of mouth information is transmitted to kun and UC
FIG. 4 is a diagram illustrating details of an operation at a TP level.

FIG. 19 is a diagram showing a specific example of a friend list screen displayed on the web screen of the guest computer UA when the word-of-mouth user UA receives the friend list from the word-of-mouth management server 22 in FIG.

FIG. 20 is a diagram illustrating a specific example of an environment setting screen for setting reception conditions when a user receives word-of-mouth information as a word-of-mouth in the present embodiment.

21A is a diagram showing a specific example of a friend list screen displayed on the web screen of a mobile phone, and FIG. 21B is an example of a FAXOCR sheet (for general use) in which the destination of word-of-mouth information is written by hand. FIG. 7C is a diagram showing an example of a FAXOCR sheet on which a check box of a friend registered for UA received by the facsimile apparatus from the recommendation system 1 is printed.

FIG. 22 is a diagram illustrating a system configuration in a case where word-of-mouth information is transmitted to a friend using a facsimile apparatus and mailing in the present embodiment.

FIG. 23 is a diagram illustrating details of the behavior of the user UA and the operation at the HTTP level in FIG. 22;

FIG. 24 is a diagram showing a system configuration in a case where word-of-mouth information is transmitted to a friend using TV radio waves in the present embodiment.

FIG. 25 is a diagram showing details of the behavior of the user and the operation at the HTTP level in FIG. 24;

FIG. 26 is a diagram showing an output example of word-of-mouth information transmitted to a word-of-mouth person's computer by e-mail in the present embodiment.

FIG. 27 is a diagram showing an output example of word-of-mouth information transmitted to a word-of-mouth subject's mobile phone by e-mail in the present embodiment.

FIG. 28 is a diagram showing an output example of word-of-mouth information delivered to a person to be called by mail in the present embodiment.

[Explanation of symbols]

 1 recommendation system 2 server unit 21 genetic link management server 2101 CPU 2102 input unit 2103 display unit 2104 I / F unit 2105 storage unit 2106 gene database 2107 order database 2108 bus 22 word-of-mouth management server 2201 CPU 2202 input unit 2203 display unit 2204 I / F section 2205 storage section 2206 friend list table 2207 user table 2208 product service table 2209 company name table 2209 2210 bus 2210 23 label print server 24 voice synthesis section 25 voice recognition section 26 FAX server 27 OCR 28 SMPT server 29 POP server 30 WEB Server 31 Other server 41 Printer 42 Voice modem 43 FAX modem 44 TA or modem 45 Ir A communication unit 46 TV transmission section 47 Bluetooth unit M1 mailing M2 telephone line M3 Internet M4 IrDA M5 TV radio M6 Bluetooth

Claims (44)

[Claims] [Claim 1] A communication terminal of a provider that provides a product service, word-of-mouth information is created from the contents of the product service, and a communication terminal of a word-of-mouth that specifies the transmission destination of the word-of-mouth information; The receiving terminal's communication terminal and the receiving terminal are connected to each other via a communication network, and the destination is received together with the word-of-mouth information from the receiving terminal's communication terminal. A word-of-mouth information transmission device for transmitting word-of-mouth information, comprising: storage means for storing a plurality of word-of-mouth information in association with a plurality of destination information of friends to be word-of-mouth of each of the word-of-mouth; Holding means for holding call information for calling destination information from the storage means; goods service screen information for displaying the goods service contents; and transmitting the word-of-mouth information A product service transmitting means for transmitting and displaying the transmission instruction display information for displaying the transmission instruction means to be displayed to the communication terminal of the reviewer; and receiving an instruction signal of the transmission instruction means from the communication terminal of the reviewer. At this time, a plurality of friend destination information of the word-of-mouth is called from the storage unit based on the call information held in the holding unit, and list display information for displaying the friend destination list is transmitted to the word-of-mouth communication terminal. A friend list transmitting means for transmitting and displaying the received word-of-mouth information and transmission destination designation information created by the word-of-mouth person from the communication terminal of the word-of-mouth person, and transmitting the received word-of-mouth information to the designated friend destination. A word-of-mouth information transmission device, comprising: word-of-mouth information transmission means for transmitting to a communication terminal. 2. A word-of-mouth information transmitting means, further comprising: a transmission history storing means for storing a word-of-mouth information transmitting means in which the word-of-mouth information transmitted by the word-of-mouth information transmitting means is associated with the word-of-mouth information content as a transmission history. When transmitting the word-of-mouth information to the specified friend destination, it is confirmed that the word-of-mouth information has been transmitted to the friend destination by referring to the transmission history stored in the transmission history storage unit. 2. The word-of-mouth information transmission device according to claim 1, wherein in the case, transmission of word-of-mouth information to the friend destination is stopped. 3. The apparatus according to claim 1, further comprising: reception rejection setting means for arbitrarily setting reception rejection information for rejecting reception of word-of-mouth information transmitted from the specific word-of-mouth person. The reception rejection information set by the rejection setting means is stored for each of the wordees, and the word-of-mouth information transmission means, when transmitting the word-of-mouth information to the designated friend destination, sends the word-of-mouth information to the reception rejection setting means. 2. The transmission of word-of-mouth information to the person to be worded is stopped when it is confirmed that the person to be worded has set reception refusal for the person to be worded.
The word-of-mouth information transmission device described. 4. The word-of-mouth information transmission means, when transmitting the word-of-mouth information to the designated friend destination, call instruction display information for calling a friend list of the person to be worded from the storage means; The transmission instruction display information for instructing the transmission of the word-of-mouth information to the friend list is added to the word-of-mouth information and transmitted, and when the word-of-mouth information is displayed on the communication terminal of the person to be worded, the call instruction display is displayed. 2. The word-of-mouth information transmission device according to claim 1, wherein a call instruction unit based on the information and a transmission instruction unit based on the transmission instruction display information are displayed. 5. A transfer destination setting means for arbitrarily setting transfer destination information for automatically transferring word-of-mouth information transmitted from a specific word-of-mouth to a friend selected in advance by the word-of-mouth. The storage means stores the transfer destination information set by the transfer destination setting means for each person to be worded, and the word-of-mouth information transmitting means transmits the word-of-mouth information to the person to be worded at the selected friend destination. In this case, when the transferee information of the person to be worded is set in the storage means, the word-of-mouth information is changed to the name of the person to be worded to the transfer destination of the person to be worded, and further transferred. The word-of-mouth information transmission device according to claim 1. 6. The word-of-mouth person arbitrarily sets a credit coefficient indicating the degree of trust to the word-of-mouth person, and rejects or permits reception of word-of-mouth information transmitted from the word-of-mouth person based on the credit coefficient value. Alternatively, reception permission / non-permission setting means for arbitrarily setting reception permission and automatic transfer to a preselected friend destination is further provided, wherein the word-of-mouth information transmission means transmits the word-of-mouth information to the selected friend destination, If it is confirmed that the credit coefficient value for the word-of-mouth of the wordee set in the reception possibility setting means is set to be unreceivable, transmission of word-of-mouth information to the friend destination is stopped,
Alternatively, if it is confirmed that the credit coefficient value is set to reception permission, word-of-mouth information is transmitted to the friend destination,
Alternatively, if it is confirmed that the credit coefficient value is set to reception permission and automatic transfer to a preselected friend destination,
2. The word-of-mouth information transmission device according to claim 1, wherein the word-of-mouth information is transmitted to the friend destination, and the word-of-mouth information is further transferred to an automatic transfer destination of the person to be worded. 7. The information processing apparatus according to claim 1, further comprising use permission setting means for setting whether or not use of the word-of-mouth information created by the word-of-mouth person is permitted for another word-of-mouth person. The set use permission information is stored in association with the word-of-mouth information for each of the word-of-mouth users, and when the word-of-mouth person creates word-of-mouth information, use permission is set from a plurality of word-of-mouth information stored in the storage unit. 2. The word-of-mouth communication according to claim 1, further comprising word-of-mouth list transmission means for transmitting a word-of-mouth information list for reading out a plurality of word-of-mouth information in which information is set and displaying the word-of-mouth information in a selectable manner, to a communication terminal of the word-of-mouth person. Information transmission device. 8. A review information evaluating means for arbitrarily setting an evaluation value for the transmitted word-of-mouth information by the person to be reviewed, wherein the storage means includes an evaluation value set by the word-of-mouth information evaluation means. Is stored for each reviewer who has created the word-of-mouth information, and when the reviewer creates the word-of-mouth information, the word-of-mouth list transmission means includes a plurality of word-of-mouth data stored in the storage means. 8. The word-of-mouth information transmission device according to claim 7, wherein a word-of-mouth information list displaying a list of the evaluation values summed up from the word-of-mouth information in descending order is transmitted to the communication terminal of the word-of-mouth person. 9. A merchandise service evaluation means for arbitrarily setting an evaluation value of the merchandise service information to be transmitted by the word-of-mouth as the word-of-mouth information, and a total value obtained by totalizing the evaluation values for each merchandise service information. Average value calculating means for calculating an average value by dividing the evaluation value by the set number of reviewers, wherein the word-of-mouth information transmitting means specifies the word-of-mouth information created by the reviewer in the friend destination list 2. The word-of-mouth information transmission device according to claim 1, wherein, when transmitting to the designated friend destination, the evaluation average value of the product service calculated by the average value calculation means is added and transmitted. 10. A receiving method setting means for setting a receiving method by which the person to receive word-of-mouth information receives the word-of-mouth information, wherein the storage means stores the receiving method set by the receiving method setting means for each of the person to be worded. The word-of-mouth information transmitting means receives word-of-mouth information and transmission destination designation information from the word-of-mouth communication terminal, and transmits the received word-of-mouth information for each specified friend destination. 2. The word-of-mouth information transmission device according to claim 1, wherein a transmission medium is selected based on a corresponding reception method of each of the testees stored in the storage means and transmitted to a communication terminal of each of the testees. 11. The receiving method setting means can set a plurality of types of address information corresponding to a plurality of types of communication devices and transmission media and a priority receiving method as a receiving method for each subject. Means for storing, for each person to be worded, a plurality of pieces of address information set by the receiving method setting means and a priority receiving method, the friend list transmitting means: In addition to calling the information, it calls a plurality of address information set for each subject and the priority reception method, and displays the friend destination list, the plurality of address information for each subject and the priority reception method. The word-of-mouth information transmitting means transmits the list display information to the word-of-mouth communication terminal and displays the list information. A device for receiving word-of-mouth information, transmission destination designation information and a receiving method from the word-of-mouth communication terminal, and transmitting the received word-of-mouth information to each designated friend destination. 11. The word-of-mouth information transmission device according to claim 1, wherein a communication device and a transmission medium are selected based on a designated receiving method and are transmitted to a communication terminal of each subject. 12. A communication terminal of a provider that provides a merchandise service, a communication terminal of a word of mouth that creates word-of-mouth information from the contents of the merchandise service, and specifies a transmission destination of the word-of-mouth information.
The word-of-mouth communication terminal of the person receiving the word-of-mouth information and the word-of-mouth communication terminal are interconnected via a communication network, and the transmission destination is received together with the word-of-mouth information from the word-of-mouth communication terminal and becomes the transmission destination. A word-of-mouth information transmission method for transmitting word-of-mouth information to a communication terminal of a person to be worded, wherein a plurality of word-of-mouth information is associated with a plurality of pieces of destination information of friends to be word-of-mouth of each word-of-mouth, and stored in storage means. A storage step of storing; a holding step of holding call information for calling a friend's destination information of the word-of-mouth from the storage means in a holding means; a goods service screen information for displaying the goods service contents; and the word-of-mouth information Transmitting the transmission instruction display information for displaying the transmission instruction means for instructing transmission to the communication terminal of the word-of-mouth person and displaying the information; When receiving the instruction signal of the transmission instructing means from the communication terminal of the person, the storage means calls a plurality of friend destination information of the word-of-mouth based on the call information held in the holding means, and the friend destination list Transmitting the list display information for displaying the word of mouth to the communication terminal of the word-of-mouth person, and displaying the word-of-mouth information and the transmission destination designation information created by the word-of-mouth person from the word-of-mouth communication terminal. Receiving a word-of-mouth information and transmitting the received word-of-mouth information to a communication terminal of a designated friend destination. 13. A word-of-mouth information transmission step, wherein the word-of-mouth information is transmitted to a friend destination to which the word-of-mouth information is transmitted and the word-of-mouth information content are stored in a transmission history. When transmitting the word-of-mouth information to the friend destination when it is confirmed that the word-of-mouth information has been transmitted to the friend destination by referring to the accumulated transmission history when transmitting the word-to-mouth information to the friend destination. 13. The method of transmitting word-of-mouth information according to claim 12, wherein the step of stopping is performed. 14. The method according to claim 14, further comprising a reception rejection setting step for the receptionist to arbitrarily set reception rejection information for rejecting reception of word-of-mouth information transmitted from the specific reviewer. The rejection information set in the rejection setting step is stored for each of the reviewers, and in the word-of-mouth information transmitting step, when the word-of-mouth information is transmitted to the designated friend destination, the reviewer is the reviewer 13. The word-of-mouth information transmission method according to claim 12, wherein when it is confirmed that the reception rejection is set for the word-of-mouth, the transmission of word-of-mouth information to the person to be worded is stopped. 15. In the word-of-mouth information transmitting step, when transmitting the word-of-mouth information to the designated friend destination, call instruction display information for calling a friend list of the person to be worded from the storage means; The transmission instruction display information for instructing the transmission of the word-of-mouth information to the friend list is added to the word-of-mouth information and transmitted, and when the word-of-mouth information is displayed on the communication terminal of the person to be worded, the call instruction display is displayed. 13. The word-of-mouth information transmission method according to claim 12, wherein a call instruction unit based on the information and a transmission instruction unit based on the transmission instruction display information are displayed. 16. The transfer destination setting step of arbitrarily setting transfer destination information that the reviewee automatically transfers word-of-mouth information transmitted from a specific reviewer to a preselected friend destination, In the storing step, the transfer destination information set in the transfer destination setting step is stored for each of the reviewees. In the word-of-mouth information transmitting step, the word-of-mouth information is transmitted to the reviewee of the selected friend destination. In this case, when the transferee information of the person to be worded is set in the storage means, the word-of-mouth information is changed to the name of the person to be worded to the transfer destination of the person to be worded, and further transferred. The method of transmitting word-of-mouth information according to claim 12. 17. The reviewer can arbitrarily set a credit coefficient indicating the degree of trust with respect to the reviewer, and reject or permit reception of review information transmitted from the reviewer based on the credit coefficient value. Alternatively, the method further includes a reception permission / prohibition setting step of arbitrarily setting reception permission and automatic transfer to a preselected friend destination.In the word-of-mouth information transmission step, when transmitting the word-of-mouth information to the selected friend destination, If it is confirmed in the reception possibility setting step that the credit coefficient value of the reviewee with respect to the word-of-mouth is set to be unreceivable, transmission of word-of-mouth information to the friend destination is stopped, or the credit coefficient value is received. If it is confirmed that the permission is set, the word-of-mouth information is transmitted to the friend's destination, or the credit coefficient value is previously selected as reception permission. When it is confirmed that the automatic transfer to the friend destination is set, the word-of-mouth information is transmitted to the friend destination, and the word-of-mouth information is further transferred to the automatic transfer destination of the reviewee. The word-of-mouth information transmission method according to claim 12. 18. The method according to claim 18, further comprising the step of setting whether or not to allow the use of the word-of-mouth information prepared by the reviewer to other reviewers. The set use permission information is stored in association with the word-of-mouth information for each of the word-of-mouth users, and when the word-of-mouth person creates word-of-mouth information, use permission is set from a plurality of word-of-mouth information stored in the storage unit. 13. The word-of-mouth communication according to claim 12, further comprising a word-of-mouth list transmitting step of transmitting a word-of-mouth information list for reading a plurality of word-of-mouth information in which information is set and displaying the word-of-mouth information in a selectable list to a communication terminal of the word-of-mouth person. Information transmission method. 19. A word-of-mouth information evaluation step of arbitrarily setting an evaluation value for the transmitted word-of-mouth information by the person to be reviewed, and in the storing step, an evaluation value set by the word-of-mouth information evaluation means. Is stored for each reviewer who has created the word-of-mouth information, and when the reviewer creates the word-of-mouth information, in the word-of-mouth list transmission step, the plurality of words stored in the storage means are stored. 19. The word-of-mouth information transmission method according to claim 18, wherein a word-of-mouth information list displaying a list of the evaluation values summed up from the word-of-mouth information in descending order is transmitted to the communication terminal of the word-of-mouth person. 20. A merchandise service evaluation step of arbitrarily setting an evaluation value of the merchandise service information to be transmitted by the word-of-mouth as the word-of-mouth information, and a sum total of the evaluation values for each merchandise service information. An average value calculating step of calculating an average value by dividing the evaluation value by the set number of reviewers. In the word-of-mouth information transmitting step, the word-of-mouth information created by the reviewer is specified in the friend destination list. 13. The word-of-mouth information transmission method according to claim 12, wherein, when transmitting to the selected friend destination, the evaluation average value of the product service calculated in the average value calculation step is added and transmitted. 21. A receiving method setting step of setting a receiving method by which the person to receive word-of-mouth information receives the word-of-mouth information. In the storing step, the receiving method set by the receiving method setting step is set for each of the person to be worded. The word-of-mouth information transmitting step receives word-of-mouth information and transmission destination designation information from the word-of-mouth communication terminal, and transmits the received word-of-mouth information for each specified friend destination. 13. The word-of-mouth information transmission method according to claim 12, wherein a transmission medium is selected based on a corresponding reception method of each of the testees stored in the storage means and transmitted to a communication terminal of each of the testees. 22. In the receiving method setting step, a plurality of types of address information corresponding to a plurality of types of communication devices and transmission media and a priority receiving method can be set as a receiving method for each person to be reviewed. In the step, a plurality of address information set in the receiving method setting step and a priority receiving method are stored for each of the person to be worded, and in the friend list transmitting step, a plurality of friend destinations of the word of mouth are stored from the storage means. In addition to calling the information, it calls a plurality of address information set for each subject and the priority reception method, and displays the friend destination list, the plurality of address information for each subject and the priority reception method. The word-of-mouth information transmission step includes transmitting word-of-mouth information to the word-of-mouth communication terminal and displaying the word-of-mouth information from the word-of-mouth communication terminal. When receiving the destination information and the receiving method, and transmitting the received word-of-mouth information to each of the specified friend destinations, the communication device and the transmission medium are set based on the receiving method specified by each of the testees. 22. The word-of-mouth information transmission method according to claim 12, wherein the word-of-mouth information transmission method is selected and transmitted to a communication terminal of each person to be worded. 23. A communication terminal of a provider that provides a merchandise service, a word-of-mouth communication terminal that creates word-of-mouth information from the contents of the merchandise service, and specifies a transmission destination of the word-of-mouth information. The word-of-mouth communication terminal receiving the word-of-mouth information is interconnected with the communication terminal of the word-of-mouth to receive the transmission destination together with the word-of-mouth information from the communication terminal of the word-of-mouth, and the communication destination of the word-of-mouth is the A program for realizing a function for transmitting word-of-mouth information to a communication terminal, the storage means correlating a plurality of word-of-mouth information with a plurality of destination address information of a plurality of friends to be reviewed by each word-of-mouth person A storage function for storing call information for calling friend address information of a word-of-mouth from the storage means in a storage means; A product service transmission function for transmitting and displaying the product service screen information for indicating and the transmission instruction display information for displaying the transmission instruction means for instructing the transmission of the word-of-mouth information to the communication terminal of the reviewer; When receiving the instruction signal of the transmission instructing means from the communication terminal of the person, the storage means calls a plurality of friend destination information of the word-of-mouth based on the call information held in the holding means, and the friend destination list A list transmission function for transmitting the list display information for displaying the word-of-mouth to the communication terminal of the word-of-mouth person, and displaying the word-of-mouth information and the transmission destination designation information created by the word-of-mouth from the word-of-mouth communication terminal. And a word-of-mouth information transmission function of transmitting the received word-of-mouth information to a communication terminal of a designated friend destination. 24. The program further includes a transmission history accumulation function for associating the word-of-mouth information with the friend destination to which the word-of-mouth information has been transmitted and the word-of-mouth information content, and accumulating the word-of-mouth information as a transmission history. When transmitting the word-of-mouth information to the designated friend destination, and confirming that the word-of-mouth information has been transmitted to the friend destination with reference to the accumulated transmission history, the word-of-mouth information for the friend destination is transmitted. 24. The program according to claim 23, wherein transmission of the communication is stopped. 25. The program further comprising a reception rejection setting function for the receptionist to arbitrarily set reception rejection information for rejecting reception of word-of-mouth information transmitted from the specific word-of-mouth person. The reception rejection information set in the reception rejection setting step is stored for each of the wordees. In the word-of-mouth information transmission function, when the word-of-mouth information is transmitted to the designated friend destination, 24. The program according to claim 23, wherein when it is confirmed that the reception rejection is set for the word-of-mouth person, transmission of word-of-mouth information to the word-of-mouth is stopped. 26. The word-of-mouth information transmission function, wherein, when the word-of-mouth information is transmitted to the designated friend destination, call instruction display information for calling a friend list of the person to be worded from the storage means; The transmission instruction display information for instructing the transmission of the word-of-mouth information to the friend list is added to the word-of-mouth information and transmitted, and when the word-of-mouth information is displayed on the communication terminal of the person to be worded, the call instruction display is displayed. 24. The program according to claim 23, wherein a call instruction unit based on the information and a transmission instruction unit based on the transmission instruction display information are displayed. 27. The program further includes a transfer destination setting function for arbitrarily setting transfer destination information in which the reviewee automatically transfers word-of-mouth information transmitted from a specific reviewer to a preselected friend destination. In the storage function, the transfer destination information set in the transfer destination setting step is stored for each person to be worded, and in the word-of-mouth information transmission function, the word-of-mouth information is stored in the word-of-mouth of the selected friend destination. At the time of transmission, if the transferee information of the reviewee is set in the storage means, it is necessary to change the word-of-mouth information to the transferee of the reviewee in the name of the reviewee and further transfer the same. The program according to claim 23, characterized by: 28. The reviewer arbitrarily sets a credit coefficient indicating the degree of trust with the reviewer, and rejects or permits reception of word-of-mouth information transmitted from the reviewer based on the credit coefficient value. Alternatively, the program further includes a reception permission / non-permission setting function for arbitrarily setting reception permission and automatic transfer to a pre-selected friend destination. In the word-of-mouth information transmission function, when transmitting the word-of-mouth information to the selected friend destination, In the case where the reception coefficient setting function confirms that the credit coefficient value of the reviewee with respect to the word-of-mouth is set to be unreceivable, transmission of word-of-mouth information to the friend destination is stopped, or the credit coefficient value If it is confirmed that the reception permission is set, the word-of-mouth information is transmitted to the friend's destination or the credit coefficient value is If it is confirmed that the automatic transfer to the friend destination selected in advance is set, the word-of-mouth information is transmitted to the friend destination, and the word-of-mouth information is further transferred to the automatic transfer destination of the subject person. The program according to claim 23, characterized by: 29. The program further comprises a use permission setting function for setting whether or not the word-of-mouth information prepared by the word-of-mouth person is permitted to be used by another word-of-mouth person. The use permission information set by the function is stored for each of the reviewers in association with the word-of-mouth information, and when the reviewer creates the word-of-mouth information, from among the plurality of word-of-mouth information stored in the storage unit, 24. The apparatus according to claim 23, further comprising a word-of-mouth list transmission function of transmitting a word-of-mouth information list for reading out a plurality of word-of-mouth information in which use permission information is set and selectively displaying the word-of-mouth information list to a communication terminal of the word-of-mouth person. Program. 30. The program further includes a word-of-mouth information evaluation function for arbitrarily setting an evaluation value for the transmitted word-of-mouth information by the person to be reviewed, and the storage function is set by the word-of-mouth information evaluation function. The evaluation result is totaled for each word-of-mouth information, and a totaling result is stored for each word-of-mouth person who created the word-of-mouth information. 30. The program according to claim 29, wherein a word-of-mouth information list displaying a list of the evaluation values summed up in descending order from the plurality of word-of-mouth information is transmitted to a word-of-mouth communication terminal. 31. A merchandise service evaluation function for arbitrarily setting an evaluation value of the merchandise service information to be transmitted by the word-of-mouth as the word-of-mouth information, and a total value obtained by totalizing the evaluation values for each merchandise service information. The program further includes an average value calculating function of calculating an average value by dividing the evaluation value by the set number of reviewers, and the word-of-mouth information transmission function further includes a word-of-mouth information created by the word-of-mouth person in the friend destination list. 24. The program according to claim 23, wherein, when transmitting to the friend destination designated in step (a), the evaluation average value of the product service calculated in the average value calculation step is added and transmitted. 32. The program further includes a reception method setting function for setting a reception method for the wordee to receive word-of-mouth information, wherein the storage function stores the reception method set by the reception method setting function in the program. The word-of-mouth information transmission function receives word-of-mouth information and transmission destination designation information from the word-of-mouth communication terminal, and transmits the received word-of-mouth information to each specified friend destination. 24. The program according to claim 23, wherein a transmission medium is selected based on a corresponding reception method of each of the testees stored in the storage unit and transmitted to a communication terminal of each of the testees. 33. The reception method setting function, wherein a plurality of types of address information corresponding to a plurality of types of communication devices and transmission media and a priority reception method can be set as the reception method for each person to be word-examined. In the function, the plurality of address information set in the receiving method setting step and the priority receiving method are stored for each of the reviewees. In the friend list transmitting function, the plurality of friend destinations of the reviewer are stored from the storage means. In addition to calling the information, it calls a plurality of address information set for each subject and the priority reception method, and displays the friend destination list, the plurality of address information for each subject and the priority reception method. The word-of-mouth information transmission function transmits word-of-mouth information to the word-of-mouth communication terminal and transmits the word-of-mouth information to the word-of-mouth communication terminal. When receiving the destination information and the receiving method, and transmitting the received word-of-mouth information to each of the specified friend destinations, the communication device and the transmission medium are set based on the receiving method specified by each of the testees. 33. The program according to claim 23, wherein the program is selected and transmitted to a communication terminal of each person to be worded. 34. A communication terminal of a provider that provides a goods service, a communication terminal of a word-of-mouth person that creates word-of-mouth information from the contents of the goods service, and specifies a transmission destination of the word-of-mouth information.
The word-of-mouth communication terminal of the person receiving the word-of-mouth information and the word-of-mouth communication terminal are interconnected via a communication network, and the transmission destination is received together with the word-of-mouth information from the word-of-mouth communication terminal and becomes the transmission destination. A recording medium storing a computer-readable program for controlling word-of-mouth information transmission processing for transmitting word-of-mouth information to a person's communication terminal, comprising: a plurality of word-of-mouth information; A computer-readable program code for storing a plurality of friend destination information in a storage means in association with a plurality of friend destination information, and call information for calling the word-of-mouth friend's friend destination information from the storage means are stored in the storage means. Computer-readable program code for executing a product service screen for displaying the content of the product service And a computer-readable program code for transmitting and displaying the transmission instruction display information for displaying transmission instruction means for transmitting the word-of-mouth information to the communication terminal of the word-of-mouth person, When receiving the instruction signal of the transmission instruction means from the communication terminal, the storage means calls the plurality of friend destination information of the word-of-mouth based on the call information held in the holding means, and displays the friend destination list. A computer-readable program code for transmitting and displaying list display information to a reviewer's communication terminal for displaying the word-of-mouth information, and designating word-of-mouth information and transmission destination created by the reviewer from the reviewer's communication terminal And a computer for receiving the word-of-mouth information and transmitting the received word-of-mouth information to the communication terminal of the designated friend destination. A recording medium characterized by recording a program including a retrievable program code and a program. 35. A computer readable program code for associating the word-of-mouth information with the friend destination to which the word-of-mouth information was transmitted and the word-of-mouth information content and storing the same as a transmission history. When transmitting the word-of-mouth information to the specified friend destination, the program code refers to the accumulated transmission history, and confirms that the word-of-mouth information has been transmitted to the friend destination. 35. The recording medium according to claim 34, wherein transmitting the word-of-mouth information to the friend destination is stopped. 36. A computer-readable program code for arbitrarily setting reception rejection information for rejecting reception of word-of-mouth information transmitted from the specific word-of-mouth by the word-of-mouth. In the program code for transmitting the word-of-mouth information to the designated friend destination, the program code for transmitting the word-of-mouth information to the designated friend destination is stored in the program code for transmitting the word-of-mouth information. 35. The recording medium according to claim 34, further comprising: transmitting the word-of-mouth information to the reviewer when confirming that the reviewer has set reception refusal for the reviewer. . 37. The program code for transmitting word-of-mouth information, wherein, when transmitting the word-of-mouth information to the designated friend destination, a call instruction for calling a friend list of the person to be word-received from the storage means. When the display information and the transmission instruction display information for instructing the transmission of the word-of-mouth information for the friend list are added to the word-of-mouth information and transmitted, when the word-of-mouth information is displayed on the communication terminal of the person to be worded, 35. The recording medium according to claim 34, wherein a call instruction means based on said call instruction display information and a transmission instruction means based on said transmission instruction display information are displayed. 38. A computer-readable program code for arbitrarily setting transfer destination information in which said wordee automatically transfers word-of-mouth information transmitted from a specific word-of-mouth to a preselected friend destination. In the program code for storing, the transfer destination information set in the transfer destination setting step is stored for each person to be reviewed, and the program code for transmitting the word-of-mouth information includes the word-of-mouth information Is transmitted to the reviewee of the selected friend destination, if the transfer destination information of the reviewee is set in the storage means, the review information is transferred to the transferee of the reviewee. 35. The recording medium according to claim 34, wherein the recording medium is changed to the name of another person and further transferred. 39. The reviewer arbitrarily sets a credit coefficient indicating the degree of trust with respect to the reviewer, and rejects or permits reception of review information transmitted from the reviewer based on the credit coefficient value. Alternatively, the program code for transmitting the word-of-mouth information further includes a computer-readable program code for arbitrarily setting reception permission and automatic transfer to a preselected friend destination, wherein the word-of-mouth information is selected. In transmitting the word-of-mouth information to the friend destination, when it is confirmed that the credit coefficient value of the word-received person to the word-of-mouth is set to be unreceivable in the reception possibility setting step when transmitting the word-of-mouth information to the friend destination. Is canceled, or if it is confirmed that the credit coefficient value is set to If the information is transmitted or if it is confirmed that the credit coefficient value is set to "Receive permission" and "automatic transfer to a pre-selected friend address", the word-of-mouth information is transmitted to the friend address. 35. The recording medium according to claim 34, wherein the word-of-mouth information is further transferred to an automatic transfer destination. 40. A computer-readable program code for setting whether or not to allow use of word-of-mouth information created by the word-of-mouth person to other word-of-mouth users. In the code, the set use permission information is stored in association with the word-of-mouth information for each of the word-of-mouth users, and when the word-of-mouth person creates word-of-mouth information, a plurality of word-of-mouth information stored in the storage means is stored. The method may further include a computer-readable program code for transmitting a word-of-mouth information list for reading out a plurality of word-of-mouth information for which use permission information is set from among them and selectively displaying the word-of-mouth information list to a communication terminal of the word-of-mouth person. Claim 34.
The recording medium according to the above. 41. A computer-readable program code for allowing the person to be reviewed to set an evaluation value arbitrarily for the transmitted word-of-mouth information, wherein the program code for storing includes: An evaluation result set by the information evaluation means is totaled for each word-of-mouth information, and a totaling result is stored for each word-of-mouth person who created the word-of-mouth information. When the word-of-mouth person creates the word-of-mouth information, the word-of-mouth list is transmitted. The program code for transmitting the word-of-mouth information list, in which the sum of the evaluation values is displayed in descending order from among the plurality of word-of-mouth information stored in the storage means, to the word-of-mouth communication terminal, 41. The recording medium according to claim 40, wherein: 42. A computer-readable program code for arbitrarily setting an evaluation value of the product service information which the word-of-mouth person intends to transmit as the word-of-mouth information, and The computer program code for transmitting the word-of-mouth information further includes: a computer-readable program code for calculating the average value by dividing the calculated total value by the number of reviewers who set the evaluation value. When transmitting the word-of-mouth information created by the word-of-mouth to a friend destination specified in the friend destination list, the evaluation average value of the product service calculated in the average value calculation step is added and transmitted. Claim 34
The recording medium according to the above. 43. A computer-readable program code for setting a receiving method for the word-of-mouth to receive word-of-mouth information, wherein the storing program code includes the set receiving method. In the program code for storing the word-of-mouth information for each person to be worded, the word-of-mouth information and the designation information of the transmission destination are received from the communication terminal of the word-of-mouth person, and the received word-of-mouth information is designated by a designated friend. When transmitting data for each destination, a transmission medium is selected based on the corresponding receiving method of each subject stored in the storage means and transmitted to the communication terminal of each subject. 34. The recording medium according to claim 34. 44. The program code for setting the receiving method, wherein a plurality of address information corresponding to a plurality of types of communication devices and transmission media and a receiving method with priority are set as the receiving method for each of the subject. In the program code for storing, the set plurality of address information and the priority receiving method are stored for each of the wordees, and in the program code for transmitting the friend list, the storage is performed. Means for calling out a plurality of contact information of the word-of-mouth person, calling a plurality of pieces of address information set for each person to be word-received and a priority receiving method, the friend address list, and a plurality of addresses for each person to be word-of-mouth List display information for displaying the information and the priority receiving method is transmitted to the communication terminal of the word-of-mouth and displayed, and the word-of-mouth information is transmitted. The program code for receiving the word-of-mouth information and the transmission destination designation information travel reception method from the word-of-mouth communication terminal, and transmitting the received word-of-mouth information to each of the designated friend destinations, 44. The recording medium according to claim 34, wherein a communication device and a transmission medium are selected based on a receiving method designated by the subject and transmitted to the communication terminal of each subject.