JP2002251567A - Method and system for advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve reliability of an advertisement, precision of an appealing target, and advertisement effect. SOLUTION: In an advertisement system 10 having advertisement information provided from an advertiser, when a user of a mobile communication terminal 21 is registered in membership as an active user 31 (step 200), an acquaintance of the active user 31 is also registered as a passive user 32 at the same time. After permission of the passive user 32 is confirmed (steps 201, 202), existence of the corresponding advertisement information is informed by an advertisement mail to the registered passive user 32 when the active user 31 browses the advertisement information on the advertisement system 10, and transmitted/ browsed mail address is recorded for every advertisement information for preventing overlapping delivery. Double registration of the active user 31 and the passive user 32 is allowed, and penetration of the advertisement information can be performed at a high speed interlockingly without any overlap between them. To the active user 31, a privilege (point) is given every time when the user views an advertisement or when the advertisement mail is transmitted (browsing confirmation) to the passive user 32.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to advertising technology,
In particular, the present invention relates to a technology that is effective when applied to an advertisement technology using a mobile communication terminal capable of accessing information on an information network such as the Internet.

[0002]

2. Description of the Related Art Information communication media has been diversified with the progress of the information society, but in the field of advertising, the use of traditional mass media such as television and magazines is still dominant.

[0003] As a reference technology, so-called Internet advertisements include displaying an advertisement on a homepage on a WEB server and showing it to a user, embedding the URL of the advertiser in a page to allow the advertiser's homepage to be viewed. One way is to unilaterally distribute the advertisement mail to the e-mail address obtained by the advertiser.

[0004]

[0005] For example, in the case of the advertisement targeting the mass by the conventional television and magazine media,
The following technical issues have been pointed out:

(1) Advertisement reliability: In the case of advertisements flowing from televisions and magazines, it is not known what is actually good and what is excellent.

[0006] (2) The aim of the advertisement cannot be narrowed down: The television is a runoff of the advertisement, and the target is not always watched.
Magazines have a time lag from planning to release, and there are cases where the area where the magazine is released is limited.

[0007] (3) The effect of the advertisement is not known: The effect of the advertisement cannot be determined because only the audience rating of the television and the information of the magazine are one-way. Also, detailed marketing analysis is not possible.

[0008] Further, since the homepage advertisement on the Internet of the reference technology described above is displayed irrespective of the user's intention, it is substantially dripping like an advertisement on a television or the like. It can only be indirectly determined by the number of accesses to the site.
Similarly, e-mail advertisements of the reference technology are sent unilaterally from companies etc. that do not interact with the user on a daily basis, so it is considered that the contents are often read without being read by the receiving user, It is difficult to understand the actual advertising effectiveness.

[0009] That is, in the Internet advertisement and the like of the reference technology, the (1)
The technical problems of (3) remain unsolved.

[0010] An object of the present invention is to improve the reliability of the recipient on the advertisement, accurately target the advertisement to the recipient (promotion layer) of a specific attribute, and reliably grasp and analyze the effect of the advertisement.
It is to provide advertising technology that can be evaluated.

Another object of the present invention is to provide an advertising technique capable of promoting the penetration of highly fresh advertising information and increasing the advertising effect.

[0012]

According to the advertising method of the present invention, a first step of registering personal information of a first member including at least a mail address and authentication information in a server, and the first member can transmit the personal information. A second step of registering the mail address of the second member in the server, and the first member browsing the advertisement information registered in the server, and transmitting the advertisement mail relating to the viewed advertisement information to the second member via the server. And a third step of delivering to members.

[0013] Also, the advertisement system of the present invention includes a first member's personal information including an e-mail address and authentication information;
First and second via the information network, the privilege information provided to the first member, the mail address of the second member to which the first member can transmit, the database means for registering the advertisement information, and the information network. A mail control unit for transmitting and receiving an e-mail to and from a mobile communication terminal owned by the second member, and a browsing control unit for causing the first and second members to browse the advertisement information via the information network, Causing the first member to view the advertisement information;
And delivering the advertising mail relating to the advertising information to the second member.

More specifically, in the present invention, for each registered first member (active user), a plurality of second members such as friends, acquaintances, and mail friends (email friends) of the first member are registered. The mail address of the member (passive user) is registered in the server. Then, the active user browses on the server using a mobile communication terminal such as a mobile phone and transmits favorite advertisement information to the passive user as advertisement mail,
The passive user is encouraged to browse advertisement information using the mobile communication terminal.

[0015] The active user has an exchange value according to the number of browsing of the advertisement information on the server and the number of outgoing advertisement mails to the passive user (of which the number of browsing at the transmission destination is confirmed, etc.). Bonus information such as points is provided from an advertiser or the like, thereby promoting chain propagation / penetration of advertisement information.

[0016] The active user and the passive user may overlap. That is, one active user may be a passive user of another active user, and one passive user may be an active user with respect to another passive user. Advertisement mails relating to the same advertisement information are subjected to centralized management of distribution records in the advertisement system to suppress duplicate distribution between active and passive users and occurrence of loops in distribution routes.

[0017]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a conceptual diagram showing an example of an operation of an advertising system for implementing an advertising method according to an embodiment of the present invention, and FIGS. 2 and 3 are conceptual diagrams showing an example of an internal configuration thereof. FIG. 4 is a conceptual diagram showing an example of the entire configuration of the advertising system of the present embodiment and a mobile communication system to which the advertising system is connected.

First, an example of the configuration of an information communication system including the advertisement system according to the present embodiment will be described with reference to FIG.

As an example, the advertisement system 10 according to the present embodiment includes a mail server 1 connected via a LAN 11.
2, a web server 13 and a database server 14 having a database 15 under its control.

The LAN 11 is connected to the external Internet 1 via a switching hub 16 and a network interface 17 such as a firewall computer and a router.

As an example, the mobile communication system 20 manages a mobile communication terminal 21 such as a mobile phone, a plurality of base stations 22, and a base station 22 owned by a plurality of active users 31 and passive users 32 described later. It comprises a telephone company 23 to be managed and a gateway computer 24 that enables the mobile communication terminal 21 to access the advertisement system 10 and the like of the present embodiment via the Internet 1.

In the advertisement system 10 according to the present embodiment, the database 15 includes an active user management table 40, a passive user management table 50,
And an advertisement management table 60 illustrated in FIG.

That is, as exemplified in FIG. 2, the active user management table 40 of the present embodiment includes, as an example, a nickname 41, a mail address 42, a password 43, an age group 44, It has information entries such as a residence area 45, an advertisement providing category 46, a mail friend list 47, and point information 48.

The mail friend list 47 includes a nickname 47-1, a mail address 47-2, and a mail friend (passive user 32) such as an acquaintance of the active user 31.
Information such as the advertisement type 47-3 is correlated, that is, grouped by the advertisement type 47-3, and the number of mail friends is registered.

In the point information 48, the advertisement ID 48-1 for identifying the advertisement information and the number of points 48-2 obtained by the active user 31 with respect to the advertisement information specified by the advertisement ID 48-1 are recorded in association with each other. Have been.

The passive user management table 50 stores information such as a nickname 51, a mail address 52, an age group 53, and the like for each passive user 32.

On the other hand, the advertisement management table 60 illustrated in FIG. 3 includes, as an example, an advertisement ID 61 for identifying a plurality of pieces of advertisement information, and an advertiser 6 that provides the advertisement information.
2. Information such as required advertisement specification 63, advertisement data 64, distribution / browsing list 65, etc. is set by the number of advertisement information.

The required advertisement specification 63 includes, for example, information on a distribution area 63-1, a distribution period 63-2, a target age group 63-3, a distribution method 63-4, and the like.

The distribution / browsing list 65 records the distribution destination of the advertisement information and the mail address 65-1 of the viewer. This list can be used to control advertising mail loops, duplicate distribution, duplicate browsing, etc.
Used for etc.

FIG. 5 shows an example of a menu configuration of a home page 70 provided by the web server 13.

A service menu 72 is provided below a top page 71 for presenting an authentication menu by inputting an e-mail address and a password and a guide menu for new member registration.
Mel friend list reference page 74, advertisement reference distribution page 75,
A point inquiry page 76 is provided.

Hereinafter, an example of the operation of the present embodiment will be described.

First, at any time, the advertisement data 64 provided by the advertiser 62 is stored in the advertisement management table 60 illustrated in FIG.
Is registered (step 100). At the time of this registration, the advertisement ID 61 to the advertisement data 64 are set, and are presented as a distribution method 63-4 on the homepage of the WEB server 13 of the advertisement system 10 and the active user 3 is set.
1) Spontaneous browsing (hereinafter referred to as voluntary browsing)
Alternatively, the advertisement system 10 sends an advertisement mail to the active user 31 selected by the advertisement system 10 in accordance with the designation of the distribution area 63-1 to the target age group 63-3 of the required advertisement specification 63, etc., and actively encourages the browsing (hereinafter, referred to as the following). , Random delivery) or both of these are specified.

At this time, the advertisement data 64 is not limited to the one provided by the advertiser 62 but may be partially or entirely provided by the content production company, for example.
May be used.

At any time, a new member registration of the active user 31 is performed using the mobile communication terminal 21 owned by the user (step 200). In this new member registration, a new member registration menu is selected on the top page 71 of the WEB server 13, and the nickname 41 to the mail friend list 4 of the active user management table 40 illustrated in FIG.
Input and setting of each item of 7 are performed.

In the registration of the mail friend list 47, the advertisement type 47- which is expected to be preferred according to the hobbies and preferences of the passive user 32 which the active user 31 has grasped.
3 is set as appropriate. Further, in the advertisement providing category 46, which of spontaneous browsing and random distribution is desired is set.

When the active user 31 is registered as a member, the passive user 32
Is sent from the mail server 12 (step 201), and only the passive user 32 who has received the response of the registration permission is finally added to the mail friend list 47 of the active user 31. (Step 202).

The contents of the mail friend list 47 can be referenced, added, and changed at any time by the active user 31 as the owner on the mail friend list reference page 74.

Next, an example of a method of browsing / distributing the advertisement data 64 in the active user 31 and the passive user 32 registered as described above will be described. First, a case of spontaneous browsing as illustrated in the flowchart of FIG. 6 will be described.

As described above, the active user 31 whose membership has been registered (tentatively a registered member A) logs in to the advertisement system 10 from the mobile communication terminal 21 through an authentication procedure such as inputting a mail address and a password.
Access to the EB server 13 and the advertisement reference distribution page 75
To browse the desired advertisement data 64 (step 301). When the spontaneous browsing is confirmed, the mail address of the active user 31 is additionally recorded in the distribution / browsing list 65 of the advertisement management table 60 of the advertisement data 64 selected by the active user 31, and the active user management is performed. In the point information 48 of the table 40, the advertisement ID 61 of the advertisement data 64 and the P
1 point (reward for spontaneous viewing)
It is recorded in the entry of the advertisement ID 48-1 and the point number 48-2 (step 302). The provision of the P1 point promotes the spontaneous browsing by the active user 31.

The active user 31 who browses the advertisement data 64 in this manner, from his / her own friend list 47, a plurality of passive users registered in the advertisement type 47-3 to which the advertisement data 64 corresponds (recommended by the active user 31). Select the group of the user 32 (step 30)
3) The advertisement mail relating to the advertisement data 64 is transmitted from the mail server 12 of the advertisement system 10 (step 304). At this time, the advertisement system 10 sets the distribution / browsing list 6 in the advertisement management table 60 of the corresponding advertisement ID 61.
5 is that the e-mail address of the passive user 32 is not registered, that is, the same passive user 32
The transmission is performed after confirming that there is no duplicate transmission of the advertisement mail relating to the same advertisement data 64 to.

At the time of transmitting the advertisement mail, the advertisement system 10 sets the mail address of the active user 31 in the sender's address, or indicates that the sender is the active user 31 in the advertisement mail. By writing a message such as a nickname, the receiving passive user 32 can recognize that the sender is the active user 31 of the acquaintance.

[0044] The passive user 32
When an advertisement mail is received from the active user 31 via the Internet (step 305), it is recognized that there is advertisement information recommended by the acquainted active user 31 and, for example, based on the URL or the like described in the advertisement mail. Then, the user accesses the advertisement reference distribution page 75 on the WEB server 13 of the advertisement system 10 and browses the recommended advertisement data 64 (step 306).

After confirming that the passive user 32 has browsed, the advertisement system 10 confirms that there is no duplicate registration in the distribution / browsing list 65 of the advertisement management table 60 of the corresponding advertisement ID 61, and then checks the mail of the passive user 32. Record additional addresses. At the same time, in the point information 48 of the active user management table 40 of the active user 31 (registered member A) of the transmission source corresponding to the passive user 32, the P2 point ( Referral Reward) is added. That is, the P2 point is given to the active user 31 of the introduction source as a reward that the passive user 32 who introduced the advertisement data 64 by the active user 31 by the advertisement mail has surely browsed the advertisement data 64.

Here, if the passive user 32 who has received the advertisement mail is also the active user 31 (tentatively a registered member B), following the browsing of the advertisement data 64 by the above-mentioned wide mail, the passive user 32 receives the advertisement mail. From the friend list 47, a group of the passive users 32 likely to be interested in the advertisement data 64 is selected (step 30).
7) The advertisement mail is transmitted from the advertisement system 10 (step 308).

The passive user 32 receiving the advertisement mail (step 309) accesses the advertisement system 10 similarly to step 306, and
(Step 310), and at that time, the mail address of the user is registered in the distribution / browsing list 65 of the advertisement management table 60, and at the same time, the point information 48 of the active user 31 (registered member B) as the transmission source is registered. Is added to the P2 point.

When the passive user 32 is also the active user 31 (tentatively a registered member C), similar to the above, when the advertisement data 64 is viewed,
The advertisement mail is transmitted to the passive user 32 of the mail friend list 47.

As described above, each active user 31
Therefore, the advertisement information such as the advertisement data 64 permeates into the passive user 32 who has some personal relationship and is likely to be interested in the advertisement data 64.

Next, an example of the above-mentioned random distribution will be described with reference to FIG. In the case of this random distribution, the advertisement system 10 randomly selects advertisement information to be distributed from registered advertisement information having the attribute of random distribution as the advertisement providing category 46 (step 401), and furthermore, the active user 31 out of 31 required advertisement specifications 6
A predetermined number of active users 31 corresponding to the condition 3 are selected (step 402), and an advertisement mail relating to the advertisement data 64 is delivered to the individual mail address (step 403).

In response to receiving the advertisement mail, the active user 31 (registered member A) logs in to the advertisement system 10 and accesses the advertisement reference distribution page 75,
The advertisement data 64 specified by the advertisement mail is browsed (step 404).

When the browsing is confirmed, the mail address of the active user 31 is additionally recorded in the distribution / browsing list 65 of the advertisement management table 60 of the advertisement data 64 selected by the active user 31. In the point information 48 of the user management table 40, the advertisement ID 61 of the advertisement data 64 and the point number of the P3 point (random distribution permission reward) are recorded in the entry of the advertisement ID 48-1 and the point number 48-2. By providing the P3 points, at the time of member registration, permission registration of random distribution in the advertisement providing category 46 is promoted, and browsing by the active user 31 is also promoted.

The subsequent propagation of the advertising information from the active user 31 to the passive user 32 is the same as in FIG. 6 described above, and the same reference numerals are assigned (steps 303 to 310), and the description is omitted.

Note that the magnitude relationship between the P1 point and the P3 point, which is a reward for promoting the penetration of advertisements and the like, is arbitrary. For example, it is possible that P1 point> P3 point> P2 point. it can.

Each active user 31 is recorded in the point information 48 of the active user management table 40.
The number of points earned from time to time will be displayed on the point inquiry page 7.
6 can be confirmed by accessing.

Also, in accordance with the number of points in a distribution route such as that shown in FIG. 8, the product can be exchanged for a product provided by an advertiser or the like.
item) or the like, and can be used for purchasing items. It is also used to transfer to another reward system (for example, a mileage point of an airline, a point of use of a credit card company, etc.) which an advertiser has, or to reduce a usage fee of a mobile communication terminal 21 such as a mobile phone. It is possible.

The advertiser also determines the amount of mail addresses stored in the distribution / browsing list 65 of the advertisement management table 60, the rate of increase in the number of registrations per unit time, the active user management table 40 corresponding to the mail address.
The analysis result of the information (for example, region, age group, etc.) of the passive user management table 50 and the like is provided from the advertisement system 10 as needed (step 101), so that the penetration rate of the advertisement information, It is possible to quickly grasp information useful for sales promotion or the like.

As described above, according to the advertising method and system of the present embodiment, the active user 31
(Mobile communication terminal 21) voluntary advertising system 10
Access or push-type advertisement mail distribution, each active user 31 has some personal relationship with the advertisement data 64
Advertisement information such as the advertisement data 64 is propagated in a chain to the passive user 32 (mobile communication terminal 21) who is likely to be interested in the advertisement. The permeation (diffusion) speed of the advertisement information to the target appeal layer and the like is dramatically increased, and the freshness of the advertisement information is also increased.

In addition, since the active user 31 as the source of the passive user 32 who has received the advertisement mail has some acquaintance, unlike the mail advertisement which is unilaterally sent from an unknown advertiser, the passive user 32 has a favorable impression on the advertisement. , And the passive user 32 can use the advertisement data 64 recommended by the advertisement mail.
The probability of browsing is extremely high.

In other words, from the viewpoint of the reliability of the advertisement,
The friend (active user 31), after seeing the advertisement, conveys the information to the friend (passive user 32) by word-of-mouth (e-mail between the two) with the motive of the prize or service being useful or the advertisement being interesting. Therefore, you can feel safe.

Also, from the viewpoint of advertising effectiveness, “word of mouth”
, It is possible to create an environment in which purchases and services of advertisement-targeted products and the like can be enjoyed with peace of mind.

Further, from the viewpoint of the immediacy of information, since information is exchanged using a medium such as a mobile communication terminal 21 such as a mobile phone, seasonal information is sent. When you learn about an ad, you're not too late.

Also, from the viewpoint of analysis and use of advertisement effect, a person (active user 31) who has registered in advance the act of sending an advertisement and accessing and viewing a detailed advertisement is identified on the Internet. As a result, it is easy to understand what age, region, and tendency of people are preferred, and it is easy to analyze the advertising effect.

This service (advertisement system 10)
By conducting new promotional activities above, it is possible to dig up new demand.

The present invention is not limited to the above-described embodiment, and it goes without saying that various modifications can be made without departing from the scope of the invention.

For example, the contents of the various tables described above,
The system configuration and the like are merely examples, and it goes without saying that various changes can be made without departing from the spirit of the present invention.

[0067]

According to the present invention, the reliability of the recipient on the advertisement is improved, the recipient (appealing layer) of a specific attribute can be accurately targeted, and the effect of the advertisement can be reliably grasped, analyzed, and evaluated. Can be obtained.

According to the present invention, it is possible to obtain the effect of promoting the penetration of highly fresh advertisement information and realizing the enhancement of the advertisement effect.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram illustrating an example of an operation of an advertisement system that implements an advertisement method according to an embodiment of the present invention.

FIG. 2 is a conceptual diagram showing an example of the internal configuration.

FIG. 3 is a conceptual diagram showing an example of the internal configuration.

FIG. 4 is a conceptual diagram illustrating an example of an overall configuration of an advertisement system according to an embodiment of the present invention and a mobile communication system to which the advertisement system is connected.

FIG. 5 is a conceptual diagram showing an example of a menu configuration of a homepage provided in an advertisement system according to an embodiment of the present invention.

FIG. 6 is a flowchart illustrating an example of an operation of an advertisement system that implements an advertisement method according to an embodiment of the present invention.

FIG. 7 is a flowchart illustrating an example of an operation of an advertisement system that implements an advertisement method according to an embodiment of the present invention.

FIG. 8 is a conceptual diagram illustrating an example of a method of using a privilege in an advertisement system that performs an advertisement method according to an embodiment of the present invention.

[Explanation of symbols]

 1 Internet 10 Advertising System 11 LAN 12 Mail Server 13 WEB Server 14 Database Server 15 Database 16 Switching Hub 17 Network Interface 20 Mobile Communication System 21 Mobile Communication Terminal 22 Base Station 23 Telephone Company 24 Gateway Computer 31 Active User (First Member) 32 Passive user (second member) 40 Active user management table 41 Nickname 42 Email address 43 Password 44 Age group 45 Residential area 46 Advertisement category 47 Mail friend list 47-1 Nickname 47-2 Email address 47-3 Advertisement type 48 Point information (privilege information) 48-1 Advertisement ID 48-2 Number of points 50 Passive user management table 51 Nickname 52 Address 53 age group 60 advertisement management table 61 advertisement ID 62 advertiser 63 required advertisement specification 63-1 distribution area 63-2 distribution period 63-3 target age group 63-4 distribution method 64 advertisement data 65 distribution / viewing list 65-1 Email address 70 Homepage 71 Top page 72 Service menu 73 Member registration reference page 74 Mail friend list reference page 75 Advertisement reference distribution page 76 Point reference page

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04M 11/00 302 H04M 11/00 302 15/00 15/00 Z

Claims (9)

[Claims] A first step of registering personal information of a first member including at least an e-mail address and authentication information in an advertisement system, and an e-mail address of a second member to which the first member can transmit A second step of registering in the advertisement system, wherein the first member browses the advertisement information registered in the advertisement system, and sends an advertisement mail related to the browsed advertisement information to the second member via the advertisement system. A third step of delivering to members. 2. In the third step, the first member voluntarily accesses the advertisement system to browse the advertisement information, or the first method selects the advertisement information from the advertisement system. A second method of distributing an advertisement mail relating to the advertisement information to a first member, and causing the first member to access the advertisement system and view the advertisement information in response to the reception of the advertisement mail; The advertisement method, wherein the advertisement information is viewed by the first member by any one of the methods, and privilege information is provided to the first member. 3. The advertisement method according to claim 1, wherein the second member that has received the advertisement mail from the first member accesses the advertisement system and the advertisement specified by the advertisement mail. The advertisement method, wherein privilege information is provided to the first member who is the sender of the advertisement mail at the time of viewing the information. 4. The advertisement method according to claim 1, wherein the first and second members transmit and receive the advertisement mail and transmit the advertisement information on the advertisement system using a mobile communication terminal. An advertising method characterized by browsing. 5. The advertisement method according to claim 1, wherein a confirmation mail is transmitted to said second member registered in said second step to confirm whether or not registration is possible, and a response mail indicating that registration is possible is received. An advertisement method, wherein the obtained second member is registered as a second member with respect to the first member. 6. The advertisement method according to claim 1, wherein, in the second step, the second members to be registered are grouped and registered according to the type of the advertisement information, and the third member is registered. In the advertising method, in the step, the advertisement mail is transmitted to the second member belonging to the group selected by the first member according to a type of the advertisement information. 7. A personal information of a first member including an e-mail address and authentication information, privilege information provided to the first member, and an e-mail address of a second member to which the first member can transmit. Database means for registering advertisement information; mail control means for transmitting and receiving e-mail to and from mobile communication terminals possessed by the first and second members via an information network; A browsing control means for causing the first and second members to browse the advertisement information via a network, wherein the step of causing the first member to browse the advertisement information; Delivering an advertisement mail relating to the advertisement information to the second member. 8. The advertisement system according to claim 7, wherein:
A first method in which the first member voluntarily accesses the advertisement system and browses the advertisement information, or sends an advertisement mail related to the advertisement information to the selected first member from the advertisement system. The advertisement information by the first member by any one of a second method of distributing and allowing the first member to browse the advertisement information by accessing the advertisement system in response to the arrival of the advertisement mail. The advertisement system is provided, wherein the privilege information is provided to the first member. 9. The advertisement system according to claim 7, wherein:
When the second member that has received the advertisement mail from the first member accesses the advertisement system and browses the advertisement information specified by the advertisement mail, the sender of the advertisement mail An advertisement system, wherein the privilege information is provided to a certain first member.