JP2006201923A - System, server and method for delivering electronic mail advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To effectively perform advertisement distribution, which facilitates grasping that a member has opened electronic mail (e-mail) and also provides a high opening rate of e-mail, and further, which facilitates grouping of members. <P>SOLUTION: A system includes a Web server 4 for distributing e-mail to the e-mail addresses of the members, and mobile phone terminals 5a to 5 j of the members that can receive the e-mail and also browse Web pages on the basis of location information of the Web pages included in the e-mail through the Internet 1. The Web server 4 controls the electronic mail addresses of the members every group A to D to which the members belong, and provides the Web pages for use in reply where the reply information to the contact information can be input when the contact information of a group A is input on the Internet 1. Also, the server 4 distributes the e-mail including the contact information, advertisement information and location information of the Web pages for use in reply to the e-mail addresses of the members belonging to the group A. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an e-mail advertisement distribution system, an e-mail advertisement distribution server, and an e-mail advertisement distribution method suitable for, for example, a community-based advertisement distribution service.

In recent years, with the development of an information communication network represented by the Internet, a system that uses this to distribute information including advertisements for products, services, companies, stores, etc. by e-mail or the like is used.
Conventionally, for example, Patent Document 1 proposes an e-mail distribution service method in which advertising advertisement information and the like from a client who has signed an information provision contract by member registration is distributed to each member as an e-mail.

  In this e-mail distribution service method, a member is registered in such a manner that a visitor responds by e-mail to a questionnaire included in a membership guide posted on the WWW homepage of the client. At that time, the member's e-mail address, address, gender, age, occupation, mobile phone number, stores used, hobbies, types of information from clients who want to receive, and many personal information such as date of birth are also included. By responding, registration is performed in the e-mail distribution database, and an ID and a password are given to the member. This e-mail delivery service method enables behavioral surveys, such as how much the e-mail was purchased at a store, based on the registered personal information, and market trends, changes in consumer preferences, etc. I can grasp it.

JP 2003-150510 A (claims, paragraph number 0018, FIG. 1)

The following problems remain in the conventional technology.
Conventionally, since only e-mails including advertisement information are delivered to the mobile phone terminals of members who have signed individual contracts with clients, whether or not members actually read the e-mails and read them. In addition to being unclear, there was a problem that the actual opening rate was not so high and the advertising effect was not obtained more than expected. In addition, since each member individually concludes an e-mail delivery contract with the client, each member usually has little commonality. For this reason, if you want to distribute members in groups according to specific conditions such as their area of residence, hobbies or age groups, and to distribute advertising information corresponding to the members of each group in an e-mail, It was necessary to have multiple specific personal information provided accurately. However, in general, it is not preferable to provide personal information easily due to security problems. Therefore, if provision of a large amount of personal information is a contract condition for email distribution, it is difficult to gather a large number of members.

  The present invention has been made in view of the above-mentioned problems. It is easy to grasp that a member has opened an e-mail, and a high unsealing rate can be obtained. Further, grouping of members is easy and effective. It is an object of the present invention to provide an e-mail advertisement distribution system, an e-mail advertisement distribution server, and an e-mail advertisement distribution method that can perform effective advertisement distribution.

  The present invention employs the following configuration in order to solve the above problems. That is, the electronic mail advertisement distribution system according to the present invention distributes an electronic mail including client advertisement information to a member's electronic mail address via the Internet and provides a web page on the Internet, and an electronic mail. And a member's mobile phone terminal capable of browsing the web page via the Internet based on the location information of the web page included in the e-mail, and the web server has the e-mail address of the member Is provided for each organization to which the member belongs, and when the contact information of the organization is entered, a response web page is provided on the Internet where the reply information for the contact information can be entered, and the contact information is entered. For contact information, advertising information, and responses to the email addresses of members belonging to the organization Characterized in that it delivers the e-mail, including the location information of Ebupeji.

  An e-mail advertisement distribution server of the present invention is an e-mail advertisement distribution server that distributes an e-mail including advertisement information of a client to a member's e-mail address via the Internet and provides a web page on the Internet. , Members' email addresses are managed for each organization to which the member belongs, and when the contact information of the organization is entered, a response web page is provided on the Internet where reply information for the contact information can be entered. An e-mail including contact information, advertisement information and location information of a response web page is distributed to an e-mail address of a member belonging to the organization to which the contact information is input.

  In the e-mail advertisement distribution method of the present invention, when a web server that manages a member's e-mail address for each group to which the member belongs, when the contact information of the group is input, reply information to the contact information can be input. Providing a response web page on the Internet, and the e-mail address of the member belonging to the organization to which the web server has entered the contact information, contact information, client advertisement information, and location information of the response web page A step of delivering an e-mail including the e-mail, and the e-mail is received by the member's mobile phone terminal, and the answer web page is displayed on the screen of the mobile phone terminal via the Internet based on the location information of the answer web page Steps and response information for the contact information on the response web page when the response web page is displayed And having the steps of: inputting the mobile phone terminal.

In these e-mail advertisement distribution system, e-mail advertisement distribution server, and e-mail advertisement distribution method, when contact information of an organization is input, contact is made for members belonging to the organization to which the contact information is input. Members are high in order to view contact information (for example, contact matters such as meetings) as a contact network of the affiliated organization by delivering e-mail including information, client advertisement information and location information of answer web page At the same time as opening the email, you will see the advertising information.
In addition, the member accesses the answer web page described in the e-mail, and in the answer web page, the answer information for the contact information (information such as whether or not the contact information has been accepted, whether it is pending) By inputting, it is possible to confirm on the web server side that the e-mail has been opened by the member, and this input information can be secured as data. Here, “management for each affiliated organization” means that the member registration name and the member's e-mail address information are grouped for each affiliated organization to manage data and handle each organization.

In the electronic mail advertisement distribution system of the present invention, the web server includes advertisement information selected in advance for each organization in the electronic mail.
That is, in this e-mail advertisement distribution system, advertisement information is selected in advance for each group and distributed, so the characteristics of the group (type of organization, area of activity, gender of members, age group, hobby, occupation, etc.) Appropriate advertising information corresponding to can be added and an e-mail can be distributed, and a higher advertising effect can be obtained. For example, if the activity area of the organization that distributes is a specific area (town or city), store information, sale information, etc. of clients in that area are selected in advance and distributed together with contact information. As well as being able to improve the name recognition in the area, it is easier to guide to the actual store and the store visit rate can be improved. In other words, community-based advertising that is specific to the member's activity area becomes possible, and it is possible to provide local members with information on products and services that can be purchased or used in close proximity with high convenience. .
In addition, in order to identify the member group that wants to distribute promotional advertisements, it is not necessary to divide into groups based on detailed personal information, and advertising information is selected based only on the characteristics of the organization (type of organization, area of activity, etc.). This eliminates the need for members to provide personal information (address, age, hobbies, etc.) that is difficult to disclose due to security issues. The necessary personal information of the member may be only a name (a temporary name other than the real name may be specified within the organization) and an e-mail address.

  The e-mail advertisement distribution system according to the present invention is characterized in that advertisement information is posted on a reply web page, and the advertisement information includes location information of the client's web page. That is, in this e-mail advertisement distribution system, since the advertisement information is also posted on the answer web page for inputting the answer information, the member views the advertisement information at least twice along with the opening of the e-mail. And the exposure frequency is improved. Furthermore, since the location information of the client's web page is included in the advertisement information in a link format or the like, the client's web page can be easily accessed and orders from the web page can be received.

  In the e-mail advertisement distribution system of the present invention, the web server can display the input status of answer information of all members belonging to the group on the answer web page or the web page linked from the answer web page. It is characterized by. In this e-mail advertisement distribution system, by displaying the input status of response information from all members of the affiliated organization on the viewed page, it is possible for the accessing member to grasp the input status of other members and contact them individually. It is possible to deal with such issues, and further communication is possible.

  In addition, the electronic mail advertisement distribution system of the present invention is characterized in that when a web server has a disaster or a crime, the emergency information regarding the disaster or the crime that has been input is included in the electronic mail. In other words, this e-mail advertisement distribution system responds to the above emergency information by utilizing the contact network familiar to the affiliated organization by delivering the above emergency information in the e-mail in the event of a disaster or crime. It is possible to confirm the safety of members who have been assigned and to contact them for calling, etc., and to function as an effective transmission system in an emergency.

  In the electronic mail advertisement distribution system of the present invention, the web server includes advertisement information related to emergency information in the electronic mail. In this e-mail advertisement distribution system, advertisement information related to emergency information (for example, store information of clients that can procure materials in disaster areas) is included in the e-mail so that the necessary information in an emergency can be accurately registered as a member. Can be provided.

The present invention has the following effects.
That is, according to the e-mail advertisement distribution system, e-mail advertisement distribution server, and e-mail advertisement distribution method according to the present invention, the e-mail including the group contact information, the client advertisement information, and the location information of the answer web page And the response information for the contact information is input on the response web page, so that the use of the organization's contact network can achieve a very high opening rate of e-mails including advertising information, and the response information Opening can be grasped easily and reliably by input. In addition, by selecting promotional information based on the information of the organization, it is possible to easily identify the member group that wants to distribute promotional advertising information without the need for detailed personal information, and to perform effective advertising distribution Can do.

  Hereinafter, an embodiment of an electronic mail advertisement distribution system, an electronic mail advertisement distribution server, and an electronic mail advertisement distribution method according to the present invention will be described with reference to FIGS.

  As shown in FIG. 1, the electronic mail advertisement distribution system according to this embodiment includes a mail distribution means 2 for distributing a contact electronic mail including client advertisement information to a member's electronic mail address via the Internet 1 and the Internet 1. A web server (e-mail advertisement distribution server) 4 having web page management means 3 for providing a web page to the server, and can receive a contact e-mail and based on the location information of the web page included in the contact e-mail The mobile phone terminals 5a to 5j of members who can browse web pages via the Internet 1 are configured. The mail delivery unit 2 and the web page management unit 3 are software (programs) in the web server 4 respectively.

The web server 4 includes a client advertisement providing terminal device 6 that is a personal computer that transmits and receives information such as advertisement information to and from the web server 4, and a management company that is a personal computer that manages and maintains the web server 4. The management terminal device 7 is connected via a communication line (dedicated communication line, Internet 1 or the like).
The client as an advertiser is, for example, a store or company that handles various products such as food, daily necessities, stationery, home appliances, and various services such as restaurants, hospitals, and gyms. Further, in the web server 4, for each client, the business type, activity area, handled product, and service are registered in advance in the database 8 as information.
In addition, advertising information includes, for example, product sales, shopping information such as special sales and coupons / lotteries, town information such as sports events, concerts and exhibitions, real estate information such as rentals, properties and empty parking lots, part-time job recruitment, Job information such as recruitment of employees and recruitment of period staff, etc., which are sequentially updated and registered.

  Further, the web server 4 manages the member's e-mail address for each of the groups A to D to which the member belongs. The groups A to D registered by the application are, for example, soccer teams, kindergarten parents' associations, elementary and junior high school PTAs, baseball teams, table tennis teams, hobby circles and neighborhood associations in a specific area. Further, the web server 4 uses the database 8 as characteristics of the groups A to D to display characteristics of the organization type (sports system, culture system, school system, etc.), activity area, gender, age group, hobby, occupation, etc. Registered and managed.

  These pieces of group information are provided from the groups A to D when registered for groups A to D, and are registered in the database 8 in advance. The member information registered in the database 8 includes only the member's name, the organization name to which the member belongs, and an e-mail address. Here, the name of the member does not have to be a real name, and may be a nickname or simply a member number as long as it is a name that can be specified within the affiliated organization.

  For example, as shown in FIG. 2A, when the contact information is input by email or the like from any of the groups A to D, the web page management means 3 provides the web server 4 with response information for the contact information. An answer web page that can be input is provided on the Internet 1. Further, the web server 4 uses the mail delivery means 2 to send the contact information, the advertisement information, and the location information of the answer web page to the email address of the member belonging to the organization, as shown in FIG. It is set to deliver contact e-mails including Further, the web server 4 is set so as to include client advertisement information selected in advance corresponding to the group information for each group A to D.

  As shown in FIG. 2C, the web page management means 3 is set to post advertisement information including the location information of the client's web page on the answer web page. In this embodiment, the location information of the client's web page is not directly posted, but the location information of the client's web page is included as a link destination in the displayed advertisement information. In this embodiment, the answer web page configured for the mobile phone terminal is adopted, but the normal web page configured for the personal computer can be browsed on the mobile phone terminal owned by the member. If the browser function is adopted, an answer web page for a personal computer may be adopted.

Further, as shown in FIG. 2 (d), the web page management means 3 displays the input status of response information from all members belonging to the group on the input status page linked from the response web page. Is set to
The web server 4 is set so that, when a disaster or crime occurs, the inputted emergency information related to the disaster or crime and the advertisement information related to the emergency information are included in the contact e-mail and distributed. Has been.

  Next, an e-mail advertisement distribution method by the e-mail advertisement distribution system and the e-mail advertisement distribution server will be described below with reference to FIGS.

  First, as shown in FIGS. 1 and 2A and FIG. 3, from a mobile phone terminal 5a of a contact information input person (for example, a group representative) belonging to a group A of a soccer team, for example, An original contact e-mail in which contact information for inquiring about an application for participation in the civic soccer tournament is transmitted to the web server 4 via the Internet 1 (step S1). The original contact e-mail may be transmitted with an image data file such as a map or a photo (for example, map data indicating a meeting place or data such as a building photo) associated with the contact information. Next, the mail delivery means 2 of the web server 4 identifies the sender and its affiliated organization from the information in the database 8 based on the email address of the sent original contact email, and the organization of the organization A Create a contact e-mail in which the advertisement information of the client selected in advance based on the information and the location information (URL (Uniform Resource Locator) which is location information on the Internet 1) of the answer are added to the contact information ( Step S2).

  The contact information input person of the group is registered in advance in the database 8 by application. In this embodiment, the contact information of the contact network is input to the web server 4 in the form of receiving the original contact e-mail. However, the management company may receive the contact information by other input forms, for example, telephone or FAX. The contact information may be received and input to the web server 4 from the management terminal device 7 via the communication line.

  Further, the mail distribution means 2 distributes the contact e-mail to the e-mail addresses of the members belonging to the group A via the Internet 1 based on the information in the database 8 (step S3). At the same time, the web page management means 3 creates an answer web page on which the above contact information, advertisement information, and answer information input section are posted, and provides it on the Internet 1 (step S4). The advertising information may be set to be displayed in a banner format.

  In this embodiment, the advertisement information of the lunch box “XX restaurant” is selected for the group A, which is a soccer team, and distributed in the contact e-mail. For other groups, for example, kindergarten parents For the contact network of the association (Group B), advertisement information of clothing-related shops that handle infant clothing may be included in the contact e-mail and distributed.

  As shown in FIG. 2B, each member's mobile phone terminals 5a to 5f receive this contact e-mail (step S5). Since each member is a contact network of the organization A to which this member belongs, The contact e-mail is opened and the content is confirmed (step S6). At this time, the member sees the advertisement information together with the contact information. Further, in order to reply to the contact information of the contact e-mail, an answer web page which is a WWW page on the Internet 1 by the browser function based on the location information of the answer web page described in the contact e-mail. Is accessed (step S7). At this time, as shown in FIG. 2 (c), on the display screens of the mobile phone terminals 5a to 5f, an answer web page on which contact information, advertising information, and an input part for answer information are displayed is displayed. (Step S8).

Next, each member selects and inputs desired answer information from the answer information input section in the answer web page by the mobile phone terminals 5a to 5f (step S9). For example, as shown in FIG. 2 (c), the answer information is “○” when participating in a civic soccer tournament, “×” when not participating, and “pending” when participation is not decided. When the desired answer information is selected and entered by clicking or the like, the answer information is transmitted from the mobile phone terminals 5a to 5f to the web server 4 via the Internet 1.
When an image data file such as a map or a photograph is attached to the original contact e-mail, the web page management means 3 displays image information (shown in FIG. 2C) on the image data file on the answer web page. "Link: Map / Photo"). The image information includes link information to a web page where the image data file can be browsed, and the mobile phone terminals 5a to 5f are in a state where display of the image information can be selected by clicking or the like. Here, when display of image information is selected by a member or the like by a member, a browsing web page of an image data file as a link destination is displayed on the screens of the mobile phone terminals 5 a to 5 f via the Internet 1.

The web server 4 determines whether or not answer information has been input (step S10). If there is input of answer information, it is linked from the answer web page as shown in FIG. The input status page is created and provided on the Internet 1 (step S11), and the mobile phone terminals 5a to 5f display the input status page and enable browsing (step S12). On this input status page, the registered name of each member and the current input status of the member (whether or not input and input answer information) are posted together with advertisement information. For members whose response information has not yet been entered, “-” is displayed next to the registered member name.
In this way, by displaying the input status of response information from all members belonging to Group A on the input status page, it is possible for the accessing member to grasp the input status of other members and contact them individually. It is possible to deal with such matters as communication, and further communication can be achieved.

  In this state, the mobile phone terminals 5a to 5f are in a state in which the display of the advertisement information displayed on the input status page can be selected by clicking or the like (step S13). Here, when display of the advertisement information is selected by the member by clicking or the like, as shown in FIG. 2E, the client's web page as the link destination included in the advertisement information is displayed on the Internet 1. Are displayed on the screens of the mobile phone terminals 5a to 5f (step S14). On the client's web page, for example, the client's contact information (telephone number, whereabouts, etc.) and product information (product price, etc.) are posted. Moreover, you may make it possible to order goods etc. directly from the web page of this client using the browser function of the mobile phone terminals 5a to 5f.

  Next, in the case where the contact information input person has previously made a setting for requesting the result of the reply information after a predetermined period or time has elapsed, the web server 4 will send the contact e-mail after a predetermined period or When the time has elapsed, the input information of the answer information is totaled, and the result is transmitted to the contact information input person as a total e-mail (step S15). This makes it possible for the contact information input person to grasp which member has responded, and to contact the member who has not entered the above response information by other means (telephone, FAX, etc.) to ensure thorough contact. It is also possible to plan.

  Further, the web server 4 provides the client with the number of opening of the contact e-mail including the advertising information of the client (the number of browsing of the advertising information) and the opening rate (the browsing rate of the advertising information) and the distributed organization The name of A and the group information are aggregated in association with each other, and are provided to the client as the aggregated information of the advertisement (step S16). This makes it possible for the client side to grasp the advertisement advertisement browsing status with a clear numerical value for each group, and to analyze various market trends, consumer preferences, and other data from the correlation with the number of visits to the client's web page. Can be obtained.

  In addition, you may add the system in which a management company charges a fee as advertising revenue with respect to a client based on the said advertisement advertisement total information. In that case, for example, a display guarantee type that sets a fee for the number of times advertisement information is displayed on the screens of the member's mobile phone terminals 5a to 5f, click the displayed advertisement information, and browse the client's web page It is possible to select a method such as a click count guarantee type that sets a fee for the number of times that the advertisement has been made and a period fixed amount fee type that sets a fee for a period during which advertisement information is included in a contact e-mail or the like. In addition, it is preferable that the cost for an organization to join this system is free or low in order to register a large number of members.

  In the present embodiment, when a management company inputs emergency information to the web server 4 in the event of a disaster or crime, the web server 4 distributes the emergency information by including it in the communication email by the mail delivery means 2. Perform (Steps S2, S3). At this time, the web server 4 selects advertisement information related to the emergency information and includes it in the contact e-mail. Disaster emergency information includes earthquakes, typhoons, tsunamis, fires, floods, traffic accidents such as cars and trains, etc. Crime emergency information includes murder, injury cases, kidnappings, molesters, Information on crimes that occurred in the relevant areas, such as theft.

  For example, when a major earthquake occurs in a specific area, if a contact information input person sends a contact network for confirmation of safety or emergency convocation to members of his organization to the web server 4 as the original contact e-mail, as emergency information Information on the epicenter of the earthquake, seismic intensity, damage status, traffic conditions, etc., and advertising information of stores (clients) in the specific area where stocks of daily necessities are abundant are included in the contact e-mail. It should be noted that the advertisement information of the client is selected in advance according to the type of disaster or crime and the region, and the advertisement information is automatically selected and distributed in an emergency. Moreover, you may set the advertisement information different from the normal time prepared separately for emergency.

  Therefore, in this system, in the event of an emergency when a disaster or crime occurs, the affiliation member who corresponds to the emergency information by utilizing the contact network that Group A is familiar with by distributing the contact e-mail including the emergency information. It is also possible to communicate safety confirmations, calls, etc., and to function as an effective transmission system in an emergency. Further, by including the advertisement information related to the emergency information in the contact e-mail, it is possible to accurately provide useful information to the member in an emergency.

  As described above, in the present embodiment, when the contact information of the organization A is inputted, the contact information, the advertising information of the client, and the response web page are targeted to the members belonging to the organization A. By distributing the contact e-mail including the location information, in order to view the contact information as the contact network of the organization A, a high percentage of members open the contact e-mail and at the same time view the advertising information. Furthermore, by accessing the answer web page described in the contact e-mail and entering the answer information for the contact information, the member can open the contact e-mail on the web server 4 side, This input information can be secured as data.

In addition, based on the answer information input to the answer web page, the number of opened pages, the opened rate, and the like are aggregated and provided to the client, thereby making it possible to utilize the information for more effective advertising and advertising activities.
In addition, since advertising information is selected and distributed in advance for each group, it is possible to distribute contact e-mails with appropriate advertising information corresponding to the characteristics of Group A, and efficient pinpoint advertising. A higher advertising effect can be obtained. In particular, when the activity area of the distribution group A is known, it is possible to improve the name recognition in that area, and it is easier to guide to the actual store, thereby improving the store visit rate. . In other words, community-based advertising that is specific to the member's activity area becomes possible, and it is possible to provide local members with product information and service information that can be purchased or used in close proximity with high convenience. .

  In addition, in order to identify a member group that wants to distribute promotional advertisements, grouping by detailed personal information is not necessary, and by selecting promotional advertising information based only on the characteristics of the organization, security issues can be avoided. There is no need for the member to provide personal information that is difficult to disclose, and only the name and e-mail address that can be specified within the organization need be provided as the member's personal information. In addition, since the group registers the information of the member to the system in a lump, a procedure for each member and the client to conclude a contract becomes unnecessary.

  As described above, in this embodiment, since the advertisement information is posted on the contact e-mail, the answer web page, and the input status page, the advertisement is exposed three times per member in a short time. High exposure rate can be obtained. Furthermore, since the location information of the client's web page is included in the advertising information in the form of a link, etc., the client's web page can be easily accessed, a high visit rate of the web page can be obtained, and Orders can also be received.

  The technical scope of the present invention is not limited to the above embodiment, and various modifications can be made without departing from the spirit of the present invention.

1 is a configuration diagram showing the entire system in an electronic mail advertisement distribution system, an electronic mail advertisement distribution server, and an electronic mail advertisement distribution method according to an embodiment of the present invention. In this embodiment, it is a figure which shows the screen display of a mobile telephone terminal in order of a step. In this embodiment, it is a flowchart which shows an e-mail advertisement delivery method.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Internet, 2 ... Mail delivery means, 3 ... Web page management means, 4 ... Web server (e-mail advertisement delivery server), 5a-5j ... Mobile phone terminal, 6 ... Advertisement providing terminal device, 7 ... Management terminal Device, 8 ... Database, AD ... Organization

Claims (8)

A web server that delivers an email containing client advertising information to the member's email address over the Internet and provides a web page on the Internet;
The member's mobile phone terminal capable of receiving the e-mail and capable of browsing the web page via the Internet based on the location information of the web page included in the e-mail;
The web server manages the e-mail address of the member for each organization to which the member belongs, and when the contact information of the organization is input, a response web page that can input response information for the contact information And the electronic mail address of the member belonging to the organization to which the contact information is input includes the contact information, the advertisement information, and the location information of the answer web page. An e-mail advertisement distribution system characterized by distributing e-mail. The e-mail advertisement distribution system according to claim 1, wherein the web server includes the advertisement information preliminarily selected for each group in the e-mail. The advertising information is posted on the answer web page,
The e-mail advertisement distribution system according to claim 1, wherein the advertisement information includes location information of a web page of the client. The said web server can display the input condition of the said reply information of all the members who belong to the said group on the said web page linked from the said web page for answers or the said web page for answers. The e-mail advertisement distribution system according to any one of items 1 to 3. The e-mail according to any one of claims 1 to 4, wherein the web server includes, in the e-mail, emergency information relating to the inputted disaster or crime when the disaster or crime occurs. Ad delivery system. 6. The e-mail advertisement distribution system according to claim 5, wherein the web server includes the advertisement information related to the emergency information in the e-mail. An e-mail advertisement distribution server that distributes an e-mail including advertisement information of a client to a member's e-mail address via the Internet and provides a web page on the Internet,
The member's e-mail address is managed for each organization to which the member belongs, and when the contact information of the organization is input, a response web page is provided on the Internet where the response information for the contact information can be input. And delivering the e-mail including the contact information, the advertisement information, and the location information of the answer web page to the e-mail address of the member belonging to the organization to which the contact information is input. An e-mail advertisement distribution server characterized by When a web server that manages a member's e-mail address for each organization to which the member belongs, when the contact information of the organization is input, an answer web page on which response information for the contact information can be input is displayed on the Internet. Providing steps to,
The web server delivers an email including the contact information, client advertisement information, and location information of the answer web page to the email address of the member belonging to the organization to which the contact information is input. And steps to
Receiving the e-mail by the member's mobile phone terminal, and displaying the answer web page on the screen of the mobile phone terminal via the Internet based on the location information of the answer web page;
And a method of inputting response information for the contact information on the answer web page by the mobile phone terminal when the answer web page is displayed.

Images