JP2014160480A5 - Advertisement distribution apparatus and program - Google Patents
Advertisement distribution apparatus and program Download PDFInfo
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- JP2014160480A5 JP2014160480A5 JP2014070746A JP2014070746A JP2014160480A5 JP 2014160480 A5 JP2014160480 A5 JP 2014160480A5 JP 2014070746 A JP2014070746 A JP 2014070746A JP 2014070746 A JP2014070746 A JP 2014070746A JP 2014160480 A5 JP2014160480 A5 JP 2014160480A5
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Description
本発明は、店舗用の宣伝データを配信する宣伝配信装置に関する。 The present invention also relates to advertising distribution device that distributes advertising data for the store.
本発明の課題は、集客効果の高い宣伝を実現できるようにすることである。 An object of the present invention is to realize an advertisement with a high effect of attracting customers.
請求項１の発明は、出力装置に対して宣伝データを配信する宣伝配信装置であって、店舗を利用する顧客が決めた登録位置の位置情報をその顧客の登録情報として記憶する登録記憶手段と、宣伝を必要とする店舗の端末から前記宣伝データの配信方法の選択指示を含む配信指示を受信する受信手段と、前記選択の配信方法が前記宣伝を必要とする店舗の近傍位置を登録位置とした顧客の顧客端末に対するプッシュ配信の配信方法であれば、当該店舗の位置情報を取得する取得手段と、前記取得手段で取得した前記店舗の位置情報と前記登録記憶手段に記憶された各顧客の登録位置の位置情報とに基づいて、前記店舗の近傍位置が顧客の登録位置として登録されている顧客を絞り込み、その絞り込まれた顧客の顧客端末を前記出力装置として前記宣伝データを配信する配信手段と、を具備したことを特徴とする。 The invention of claim 1 is an advertisement distribution device for distributing advertisement data to an output device, and a registration storage means for storing position information of a registered position determined by a customer who uses the store as registration information of the customer. Receiving means for receiving a distribution instruction including an instruction for selecting the distribution method of the advertisement data from a terminal of the store requiring the advertisement; and a position near the store where the selection distribution method requires the advertisement as a registered position. If it is a delivery method of push delivery to the customer terminal of the customer, the acquisition means for acquiring the location information of the store, the location information of the store acquired by the acquisition means, and each customer stored in the registration storage means Based on the location information of the registered location, the customer whose location near the store is registered as the registered location of the customer is narrowed down, and the customer terminal of the narrowed customer is used as the output device. A distribution means for distributing the advertisement data, characterized by comprising a.
請求項５の発明は、出力装置に対して宣伝データを配信する宣伝配信装置であって、店舗を利用する各顧客の売上実績情報を記憶する売上記憶手段と、宣伝を必要とする店舗の端末から前記宣伝データの配信方法の選択指示を含む配信指示を受信する受信手段と、前記選択の配信方法が前記宣伝を必要とする店舗における顧客の売上実績に基づくメルマガ配信の配信方法であれば、宣伝を必要とする前記店舗における各顧客の売上実績情報を前記売上記憶手段で参照することで、その売上実績情報に基づいて前記宣伝データの配信対象となる顧客を絞り込み、その絞り込まれた顧客の顧客端末を前記出力装置として前記宣伝データを配信する配信手段と、を具備したことを特徴とする。The invention of claim 5 is an advertisement distribution device for distributing advertisement data to an output device, and stores a sales storage means for storing sales performance information of each customer who uses the store, and a terminal of the store requiring the advertisement Receiving means for receiving a distribution instruction including an instruction to select the distribution method of the advertisement data from, and if the distribution method of the selection is a distribution method of mail magazine distribution based on the sales results of customers in the store that requires the advertisement, By referring to the sales record information of each customer in the store that requires advertisement in the sales storage means, the customers to whom the advertisement data is distributed are narrowed down based on the sales record information, and Distribution means for distributing the advertisement data using a customer terminal as the output device.
本発明によれば、集客効果の高い宣伝を実現することができる。
According to the present invention, Ru can realize high attracting effect advertising.
Claims (7)
店舗を利用する顧客が決めた登録位置の位置情報をその顧客の登録情報として記憶する登録記憶手段と、
宣伝を必要とする店舗の端末から前記宣伝データの配信方法の選択指示を含む配信指示を受信する受信手段と、
前記選択の配信方法が前記宣伝を必要とする店舗の近傍位置を登録位置とした顧客の顧客端末に対するプッシュ配信の配信方法であれば、当該店舗の位置情報を取得する取得手段と、
前記取得手段で取得した前記店舗の位置情報と前記登録記憶手段に記憶された各顧客の登録位置の位置情報とに基づいて、前記店舗の近傍位置が顧客の登録位置として登録されている顧客を絞り込み、その絞り込まれた顧客の顧客端末を前記出力装置として前記宣伝データを配信する配信手段と、
を具備したことを特徴とする宣伝配信装置。 An advertisement distribution device that distributes advertisement data to an output device ,
Registration storage means for storing position information of a registered position determined by a customer who uses the store as registration information of the customer;
Receiving means for receiving a distribution instruction including an instruction to select a distribution method of the advertisement data from a terminal of a store requiring advertisement;
If the delivery method of the selection is a delivery method of push delivery to a customer terminal of a customer whose registered position is the vicinity location of the store that requires the advertisement, an acquisition unit that acquires location information of the store;
Based on the location information of the store acquired by the acquisition unit and the location information of the registered location of each customer stored in the registration storage unit, the customer whose location near the store is registered as the registered location of the customer Distribution means for distributing the advertisement data with the narrowed-down customer terminal of the narrowed customer as the output device,
An advertising distribution device characterized by comprising:
前記配信手段は、前記店舗の位置情報と前記登録記憶手段に記憶された各顧客の複数の登録位置の位置情報とに基づいて、前記店舗の近傍位置が顧客の複数の登録位置の何れかに登録されている顧客を絞り込むことで配信する、Based on the location information of the store and the location information of a plurality of registered locations of each customer stored in the registration storage device, the delivery means has a location near the store as one of a plurality of registered locations of the customer. Deliver by narrowing down registered customers,
ことを特徴とする請求項１に記載に宣伝配信装置。The advertisement distribution apparatus according to claim 1, wherein:
ことを特徴とする請求項１又は２の何れかに記載の宣伝配信装置。 The customer terminal that has received the distribution of the advertisement data outputs the advertisement data on the condition that the distance from the location of the store targeted for the advertisement data to the current position of the customer terminal is within a predetermined range.
The advertisement distribution device according to claim 1 or 2, characterized in that
を更に具備し、
前記取得手段は、前記店舗記憶手段に記憶された各店舗の位置情報に内で、前記宣伝データの配信指示を行った端末の店舗に該当する店舗の位置情報を取得する、
ことを特徴とする請求項１〜３の何れかに記載の宣伝配信装置。 Store storage means for storing location information of a plurality of stores;
Further comprising
The acquisition means acquires the position information of the store corresponding to the store of the terminal that issued the distribution instruction of the advertisement data within the position information of each store stored in the store storage means.
The advertisement distribution device according to any one of claims 1 to 3.
店舗を利用する各顧客の売上実績情報を記憶する売上記憶手段と、Sales storage means for storing sales performance information of each customer using the store;
宣伝を必要とする店舗の端末から前記宣伝データの配信方法の選択指示を含む配信指示を受信する受信手段と、Receiving means for receiving a distribution instruction including an instruction to select a distribution method of the advertisement data from a terminal of a store requiring advertisement;
前記選択の配信方法が前記宣伝を必要とする店舗における顧客の売上実績に基づくメルマガ配信の配信方法であれば、宣伝を必要とする前記店舗における各顧客の売上実績情報を前記売上記憶手段で参照することで、その売上実績情報に基づいて前記宣伝データの配信対象となる顧客を絞り込み、その絞り込まれた顧客の顧客端末を前記出力装置として前記宣伝データを配信する配信手段と、If the delivery method of the selection is a delivery method of e-mail magazine delivery based on the sales performance of the customer in the store requiring the advertisement, the sales storage means refers to the sales performance information of each customer in the store requiring the advertisement. Distribution means for narrowing down customers to whom the advertisement data is distributed based on the sales performance information, and distributing the advertisement data using the narrowed customer terminal of the customer as the output device;
を具備したことを特徴とする宣伝配信装置。An advertising distribution device characterized by comprising:
前記コンピュータを、The computer,
店舗を利用する顧客が決めた登録位置の位置情報をその顧客の登録情報として記憶する登録記憶手段、Registration storage means for storing position information of a registration position determined by a customer using the store as registration information of the customer;
宣伝を必要とする店舗の端末から前記宣伝データの配信方法の選択指示を含む配信指示を受信する受信手段、Receiving means for receiving a distribution instruction including an instruction to select a distribution method of the advertisement data from a terminal of a store that requires advertisement;
前記選択の配信方法が前記宣伝を必要とする店舗の近傍位置を登録位置とした顧客の顧客端末に対するプッシュ配信の配信方法であれば、当該店舗の位置情報を取得する取得手段、If the delivery method of the selection is a delivery method of push delivery to a customer terminal of a customer whose registered position is the vicinity of a store that requires the advertisement, an acquisition unit that acquires location information of the store;
前記取得手段で取得した前記店舗の位置情報と前記登録記憶手段に記憶された各顧客の登録位置の位置情報とに基づいて、前記店舗の近傍位置が顧客の登録位置として登録されている顧客を絞り込み、その絞り込まれた顧客の顧客端末を前記出力装置として前記宣伝データを配信する配信手段、Based on the location information of the store acquired by the acquisition unit and the location information of the registered location of each customer stored in the registration storage unit, the customer whose location near the store is registered as the registered location of the customer Distribution means for distributing the advertisement data using the customer terminal of the narrowed-down customer as the output device,
として機能させるようにしたコンピュータ読み取り可能なプログラム。A computer-readable program designed to function as a computer.
前記コンピュータを、
店舗を利用する各顧客の売上実績情報を記憶する売上記憶手段、
宣伝を必要とする店舗の端末から前記宣伝データの配信方法の選択指示を含む配信指示を受信する受信手段、
前記選択の配信方法が前記宣伝を必要とする店舗における顧客の売上実績に基づくメルマガ配信の配信方法であれば、宣伝を必要とする前記店舗における各顧客の売上実績情報を前記売上記憶手段で参照することで、その売上実績情報に基づいて前記宣伝データの配信対象となる顧客を絞り込み、その絞り込まれた顧客の顧客端末を前記出力装置として前記宣伝データを配信する配信手段、
として機能させるようにしたコンピュータ読み取り可能なプログラム。 A program for controlling a computer of an advertisement distribution device that distributes advertisement data to an output device,
The computer,
Sales storage means for storing sales performance information of each customer who uses the store,
Receiving means for receiving a distribution instruction including an instruction to select a distribution method of the advertisement data from a terminal of a store that requires advertisement;
If the delivery method of the selection is a delivery method of e-mail magazine delivery based on the sales performance of the customer in the store requiring the advertisement, the sales storage means refers to the sales performance information of each customer in the store requiring the advertisement. Distribution means for narrowing down customers to whom the advertising data is to be distributed based on the sales performance information, and distributing the advertising data using the narrowed customer terminal of the customer as the output device,
A computer-readable program designed to function as a computer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| JP2014070746A JP2014160480A (en) | 2014-03-31 | 2014-03-31 | Advertisement distribution system, store-side terminal device, and program |
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| Application Number | Priority Date | Filing Date | Title |
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| JP2014070746A JP2014160480A (en) | 2014-03-31 | 2014-03-31 | Advertisement distribution system, store-side terminal device, and program |
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| Application Number | Title | Priority Date | Filing Date |
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| JP2011266894A Division JP5885334B2 (en) | 2011-11-11 | 2011-12-06 | Advertisement distribution apparatus and program |
Related Child Applications (1)
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| JP2016128508A Division JP6354798B2 (en) | 2016-06-29 | 2016-06-29 | Distribution apparatus, distribution method, and program |
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| JP2014160480A JP2014160480A (en) | 2014-09-04 |
| JP2014160480A5 true JP2014160480A5 (en) | 2014-11-20 |
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| KR101853578B1 (en) * | 2017-01-13 | 2018-04-30 | 서울여자대학교 산학협력단 | System and method for providing advertisement through display adjacent to road |
| KR102252233B1 (en) | 2020-05-25 | 2021-05-13 | (주) 알트소프트 | Advertising service system that provides advertisements to local signage and user devices usitn signage content and extension content |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| JPH11285053A (en) * | 1998-03-27 | 1999-10-15 | Mitsubishi Electric Corp | Radio communication system, information retrieval server and mobile radio communication terminal |
| JP2002015208A (en) * | 2000-06-29 | 2002-01-18 | Koatetsuku Syst:Kk | Distribution system for advertisement information |
| JP2002041944A (en) * | 2000-07-24 | 2002-02-08 | N-Net Corp | Method and device for distributing push-type advertisement, and control device of attribute of push type advertisement distributing device |
| JP2004054299A (en) * | 2001-12-26 | 2004-02-19 | Utsunomiya Cable Television Kk | Real-time leaflet publishing method by internet |
| JP2003295804A (en) * | 2002-02-04 | 2003-10-15 | Giken Shoji International Co Ltd | Mail/mail magazine delivery system |
| EP1901263A4 (en) * | 2005-06-01 | 2010-01-27 | Cirius Technologies Inc | Advertisement information displaying method, advertisement information displaying system, advertisement information displaying program, and advertisement information ranking program |
| JP2008299557A (en) * | 2007-05-31 | 2008-12-11 | Daisuke Kobayashi | Advertisement matching method |
| US9015595B2 (en) * | 2010-01-20 | 2015-04-21 | Yahoo! Inc. | Self-targeting local AD system |
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