KR20140035542A - Method and apparatus for advertisement information intermediation - Google Patents

Abstract

A method for advertisement information intermediation and an apparatus for the same are disclosed. A method for relaying advertisement-related information by an advertisement information relay server connected to communicate with a requester terminal of an information requester and at least one responder terminal comprises the steps of: receiving advertisement-related information about a sales target and requester setting information for determining the location of a responder, from a requester terminal of an information requester; storing the received advertisement-related information and requester setting information; searching a responder terminal, which is carried by the responder, located within an advertisement area determined on the basis of local information included in the requester setting information, and has an application for an advertisement information relay service installed therein; and transmitting, to the searched responder terminal, the advertisement-related information received from the requester terminal. By allowing an information requester to transmit information related to article or service advertisements to a specified area using a requester terminal, articles or services can be effectively advertised to a specified responder or corresponding information can be received therefrom. [Reference numerals] (141) Information receiving unit; (142) Information storage unit; (143) Terminal search unit; (144) Information transmitting unit

Description

[0001] The present invention relates to a method and apparatus for advertising information,

The present invention relates to a method and apparatus for advertising information intermediation.

As technologies related to electronic devices and mobile communication have developed in the modern society, many technologies related to location-based services have been developed. That is, a service for providing various services to the user based on the location information of the user is provided. Location-based services can provide various information such as providing weather information, providing traffic information, providing telematics service on the move, as well as being able to rescue when the user is in danger by identifying the user's location Do.

Referring to Korean Patent Laid-Open Publication No. 10-2012-0087285 (entitled "Location-based performance attendance coupon linkage system in a smartphone environment"), information corresponding to a location of a specific mobile device is extracted and transmitted to the corresponding mobile device Is disclosed. However, according to the related art, since the mobile device only serves to passively receive information, it does not perform the role of an active information provider such as uploading or advertising information.

Currently, data communication is possible even when a general user is moving. Therefore, there is a need for a technology that enables a seller to actively advertise his goods and services in cooperation with a local-based service using such communication technology.

The above-described background technology is technical information that the inventor holds for the derivation of the present invention or acquired in the process of deriving the present invention, and can not necessarily be a known technology disclosed to the general public prior to the filing of the present invention.

The present invention relates to an advertisement information intermediation method capable of effectively advertising an article or a service to a specific respondent or receiving the information from a specific respondent by transmitting information related to advertisement of goods or services to a specific area by using the communication terminal of the information requester And a device therefor.

In addition, the present invention can collectively deliver advertisement information that has not previously been forwarded to an information respondent located in a specific area, and gives an incentive to a user who delivers his / her received advertisement information to others, Thereby effectively advertising a specific content, and a device therefor.

The technical problems other than the present invention can be easily understood from the following description.

According to an aspect of the present invention, there is provided a method for an advertisement information mediation server, which is connected to a requester terminal of an information requester and one or more responder terminals, communicates advertisement related information, Receiving the requestor setting information for determining the location of the information and the responder; Storing the received advertisement related information and requestor setting information; Searching for a responder terminal having an application for an advertisement information mediating service, the respondent being located in an advertisement area determined based on the area information included in the requestor setting information; And transmitting advertisement related information received from the requester terminal to the searched responder terminal.

The present embodiment includes storing first identification information of the searched responder terminal; Extracting advertisement due date information included in the advertisement related information; Comparing the advertisement time limit information with a current time; If the current time is within the advertisement deadline information, the respondents owned by the respondents located in the advertisement zone determined based on the region information included in the requester setting information, and the respondents searched by re-searching the responder terminal in which the application for advertisement information brokerage service is installed. Storing second identification information of the terminal; And comparing the first identification information with the second identification information and transmitting the advertisement related information received from the requester terminal corresponding to the second identification information of the responder terminal existing only in the second identification information. Can be.

Here, the advertisement-related information may be information on at least one of a new open advertisement, a sale target discount advertisement, a coupon providing advertisement, and an inventory low-price sale advertisement.

Also, the present exemplary embodiment may include receiving responder setting information for determining a location of a communicant from the responder terminal; Searching for a destination terminal having an advisor located in the advertisement zone determined based on the local information included in the respondent setting information and having an advertisement information intermediary service application installed therein; And transmitting the advertisement related information to the sought-after communicating terminal.

Here, the present exemplary embodiment may further include transmitting discount coupon information to the responder terminal that has transmitted the responder setting information, when the respondent is a purchaser.

According to another aspect of the present invention, there is provided a recording medium on which a program that can be read by a digital processing apparatus and performs the above-described advertisement information mediation method is recorded.

According to another aspect of the present invention, there is provided an information processing apparatus including: an information receiver for receiving advertisement related information about a sales object and requestor setting information for determining a location of a respondent from a requester terminal used by an information requester; An information storage unit for storing the received advertisement related information and requestor setting information; A terminal searcher that searches for a responder terminal, which is located within an advertising area determined based on local information included in the requester setting information, and which has an application for an advertisement information brokerage service installed therein; And an information transmitter for transmitting the advertisement related information received from the requester terminal to the searched responder terminal.

Here, the information storage unit stores the first identification information of the searched responder terminal, the present embodiment includes an expiration date information extraction unit for extracting the advertisement due date information included in the advertisement-related information; A time comparison unit comparing the advertisement time limit information with a current time; If the current time is within the advertisement deadline information, the respondents owned by the respondents located in the advertisement zone determined based on the region information included in the requester setting information, and the respondents searched by re-searching the responder terminal in which the application for advertisement information brokerage service is installed. A terminal search determiner for storing second identification information of the terminal; And a transmission determining unit which compares the first identification information with the second identification information and transmits advertisement related information received from the requester terminal corresponding to the second identification information of the responder terminal existing only in the second identification information. It may further include.

Also, the information receiving unit may receive the responder setting information for determining the location of the communicant from the responder terminal, and the terminal searching unit may determine that the communicator is located within the advertisement area determined based on the area information included in the respondent setting information And searches for a destination terminal to which an application for an advertisement information intermediary service is installed, and the information transmitter can transmit the advertisement related information to the searched destination terminal.

Here, the present embodiment may further include a coupon transmitting unit for transmitting discount coupon information to the responder terminal that has transmitted the responder setting information, when the respondent is a purchaser.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

The advertisement information mediating method and apparatus according to the present invention is a method of intermediating advertisement information and an apparatus thereof, in which an information requester transmits information related to advertisement of goods or services to a specific area using his / her communication terminal, thereby effectively advertising an article or service to a specific responder, Information can be received.

In addition, the advertisement information mediation method and apparatus according to the present invention can collectively deliver advertisement information that has not previously been delivered to an information respondent located in a specific area, and gives an incentive to a user who delivers his / So that a large number of users can directly participate in the advertisement service, thereby effectively advertising specific contents.

1 is a block diagram of an advertising information mediating system according to an embodiment of the present invention;
FIG. 2 is a block diagram of an advertisement information mediation server among the advertisement information mediation systems according to the first embodiment of the present invention; FIG.
3 is a flowchart of an advertisement information mediation method according to the first embodiment of the present invention.
4 is a block diagram of an advertisement information mediation server among advertisement information mediation systems according to a second embodiment of the present invention.
5 is a flowchart of an advertisement information mediation method according to a second embodiment of the present invention.
6 is a flowchart of an advertisement information mediation method according to a third embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

The term " part, "" module," " means, "or the like, which is described in the specification, refers to a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software .

In the following description of the present invention with reference to the accompanying drawings, the same components are denoted by the same reference numerals regardless of the reference numerals, and redundant explanations thereof will be omitted. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

1 is a block diagram of an advertising information mediating system according to an embodiment of the present invention. Referring to FIG. 1, a seller terminal 110, a consumer terminal 120, a destination terminal 130, an advertisement information mediation server 140, and a network 150 are illustrated.

The present embodiment is characterized in that a seller advertises an article or service effectively to a specific consumer (buyer) by advertising an article or service in a specific area using its own communication terminal. Specifically, the present embodiment can collectively deliver advertisement information that has not been previously delivered to a consumer located in a specific area, and gives an incentive to a user who delivers the advertisement information received by the user to other users, So that specific contents can be effectively advertised.

The present invention can include all embodiments in which the seller provides initial information or the consumer requests advertisement information of the seller. In this case, the subject requesting the initial information may be referred to as an information requestor, and in response, the subject providing information may be referred to as a responder, and information requesting advertisement and information requesting advertisement may be referred to as advertisement related information . The information requesting the advertisement may be information requesting the provision of a specific article or service. Hereinafter, the embodiment in which the seller first transmits advertisement information will be described.

The seller terminal 110, the consumer terminal 120, and the destination terminal 130 are communication terminals used by general users. The seller terminal 110, the consumer terminal 120 and the deliverer terminal 130 are all capable of installing an advertisement information mediation service application that provides an advertisement information mediation service. For example, the advertisement information intermediation service application A mobile phone, a personal digital assistant (PDA), a general purpose personal computer (PC), a notebook PC, a tablet PC, or the like. Although each terminal is shown in FIG. 1, each terminal is one or more terminals having corresponding characteristics.

The seller terminal 110, the consumer terminal 120 and the deliverer terminal 130 can download and install the advertisement information mediation related application from the program server using the network 150. [ The program server is connected to the network 150 and downloads a specific program to the seller terminal 110, the consumer terminal 120 and the deliverer terminal 130. The program server may be a separate server or an advertisement information intermediary server 140).

The network 150 may be a medium or a device connected to the seller terminal 110, the consumer terminal 120, the called terminal 130, and the information mediating server 140 so that they can communicate by wire or wireless.

The advertisement information mediation server 140 is connected to the seller terminal 110, the consumer terminal 120 and the destination terminal 130 via the network 150 to transmit and receive information. The advertisement information mediating server 140 does not necessarily mean a server-shaped hardware, and may be referred to as a general name of an advertisement information mediating apparatus.

The advertisement information mediating server 140 may be divided into various embodiments according to a method of processing information, and each embodiment will be described below in order.

2 is a block diagram of an advertisement information mediation server in the advertisement information mediation system according to the first embodiment of the present invention. Referring to FIG. 2, an information receiving unit 141, an information storing unit 142, a terminal searching unit 143, and an information transmitting unit 144 are illustrated.

The present embodiment is characterized in that the advertisement information is transmitted to the consumer terminal 120 that has searched using the information received from the seller terminal 110.

The information receiving unit 141 receives the advertisement information about the article to be sold and the seller setting information for determining the position of the consumer from the seller terminal used by the article seller. Here, the advertisement information may be information on any one or more of a new open advertisement, a product discount advertisement, a coupon providing advertisement, and an inventory low-priced sales advertisement.

The information for determining the location of the consumer is information for specifying the location of the area or building. For example, the information for determining the location of a consumer can be information about a circle centered at a specific location, information about a specific administrative area, a specific area, a particular building, and the like.

The information storage unit 142 stores the received advertisement information and seller setting information.

The terminal search unit 143 searches for the consumer terminal 120 having the application for the advertisement information mediation service carried by the consumer located in the advertisement area determined based on the area information included in the seller setting information.

For example, the terminal search unit 143 may search the consumer terminal 120 for a terminal located in a circle having a specific radius around the area where the seller terminal 110 is located.

Here, the location of the seller terminal 110 may be determined based on whether the seller terminal 110 is included in the cell area of the mobile communication repeater performing communication using the mobile communication network, For example, a method of using GPS coordinate values obtainable using a GPS (Global Positioning System) module mounted on the terminal 110, and the like.

In addition, the specific radius of the circle may be preset or the seller terminal 110 may change it. In the latter case, the application for the advertisement information mediation service according to the present embodiment may provide a setting change function section such as a menu of software in which the seller can change the radius.

According to another embodiment, the terminal search unit 143 may receive predetermined seller setting information from the seller terminal 110 and search for the consumer terminal 120 according to the seller setting information. Here, the seller setting information may include a condition for searching the consumer terminal 120. For example, the seller setting information may include the location set by the seller through the seller terminal 110 and the area information about the radius for determining the mediation area around the corresponding location.

Also, according to another embodiment, the terminal search unit 143 can search the consumer terminal 120 using information on a specific administrative area. For example, when the seller terminal 110 is located or a specific region is Seoul, the entire consumer terminal 120 can be searched for the emergency information intermediary service application according to the present embodiment. Here, the administrative district that becomes an intermediary area can be an existing administrative district such as province, city, county, district, east, west, and west.

In addition, according to another embodiment, the terminal search unit 143 can search the consumer terminal 120 around an area such as a specific specific area such as Teheranro, Gangnam Station, Sejongro, . These features allow the seller to specify more specifically where he wants to advertise. The seller may designate a specific building using the seller terminal 110 and the terminal search unit 143 may search the consumer terminal 120 located in the designated specific building.

In addition, the present embodiment can provide a map for specifying the area to the seller terminal 110. When a seller draws a closed curve such as a circle, an ellipse, a star, or a polygon in order to specify a position desired to be advertised on the map displayed on the seller terminal 110, the local information corresponding to the inside of the closed curve on the map is transmitted to the seller terminal 110, May be transmitted to the advertisement information mediation server 140 and used for the search of the consumer terminal 120.

The information transmission unit 144 transmits the advertisement information received from the seller terminal 110 to the search customer terminal 120.

In addition, the advertisement information mediation server 140 according to the present embodiment may include an information receiving unit 141, an information storing unit 142, a terminal searching unit 143, and an information transmitting unit 144, (Not shown) for controlling each functional unit so as to perform the function.

Further, another embodiment of the present invention can implement a system in which a user who wants to answer or inquire about the corresponding information among the consumers who have confirmed the advertisement information displayed on the screen transmits a message to the seller who transmitted the advertisement information or attempts a one-to- have.

For example, when advertisement information is displayed on a screen of the consumer terminal 120, a button icon such as 'conversation' or 'sending a note' may be provided at the bottom of the screen or may be provided as a separate menu item. In this case, the consumer can request the information mediation server 140 to send the information exchange request message to the seller terminal 110 that has registered the advertisement information by selecting the button icon or the menu item. The information exchange request unit (not shown) included in the information mediating server 140 may receive the contents of the reply regarding the information exchange request message from the seller.

In addition, when the seller terminal 110 receives the information exchange request message from the consumer terminal 120 through the information mediation server 140, the seller can accept or reject the information exchange. At this time, if the information exchange request is a request for one-to-one conversation, a chat window provisioning (not shown) is activated in the seller terminal 110 that has received the information exchange request and the consumer terminal 120 that has transmitted the information exchange request, The window can be displayed on the screen and data such as text and images can be transferred to each other.

Through the chat window, the seller and the consumer can share more detailed information about the item to be sold, and the seller can more effectively advertise the item based on the information.

3 is a flowchart of an advertisement information mediation method according to the first embodiment of the present invention. Each of the steps described below can be performed by the seller terminal 110 and the advertisement information mediating server 140 as a subject. The processes described in each step are not necessarily performed in a time-series order, and even if the execution order of each step is changed, the process may be included in the scope of the present invention if the gist of the present invention is met.

In step S410, the seller generates seller setting information including the advertisement information about the sale target he / she wants to advertise and the area information in which the consumer who is the advertisement target is located, in the seller terminal 110. [

In step S415, the seller terminal 110 transmits the generated advertisement information and seller setting information to the advertisement information mediating server 140. [

In step S420, the advertisement information mediation server 140 stores the advertisement information and the seller setting information received from the seller terminal 110 according to the identification number of the seller terminal 110. [ The present embodiment may charge a fee corresponding to the number and size of the advertisement information received from the specific seller terminal 110.

In step S425, the advertisement information mediation server 140 searches the consumer terminal 120 to which the advertisement information received from the seller terminal 110 is to be delivered. The consumer terminal 120 is searched based on the location and can be searched corresponding to the information on the circle centering on the specific location, the specific administrative area, the specific area, the specific building, and the like as described above.

According to another embodiment, the merchant setting information may further include consumer search additional information. The consumer search additional information may include any one or more of the consumer's age, hobbies, sex, specialty, and hometown information. The advertisement information mediation server 140 can search the consumer terminal 120 of the consumer having the same information by comparing the consumer information registered in the program of the consumer terminal 120 with the consumer search additional information.

Here, the seller setting information may further include item information on a consumer search condition categorized into a large category, a middle category, and a small category set by the seller through the seller terminal 110. For example, if a user selects a male in a major category, various conditions may be presented that allow him / her to select the main specialty of the male in the middle class. In the sub category, One condition can be presented.

In step S430, the advertisement information mediation server 140 transmits the advertisement information of the seller to the searched consumer terminal 120. [

4 is a block diagram of an advertisement information mediation server in the advertisement information mediation system according to the second embodiment of the present invention. Referring to FIG. 4, a time limit information extraction unit 145, a time comparison unit 146, a terminal search determination unit 147, and a transmission determination unit 148 are shown.

The present embodiment is characterized in that the consumer located in the area designated by the seller can change in real time, so that the advertisement information effectively generated and accumulated can be transmitted to the new consumer entering the area in a batch and effectively advertised.

First, the information storage unit 142 stores the first identification information of the user terminal 120 searched in FIG. The first searched consumer terminal 120 may be referred to as a first consumer terminal.

The time limit information extracting unit 145 extracts the advertisement time limit information included in the advertisement information. The advertisement period information may be added to the advertisement information in the seller terminal 110 or the advertisement information mediation server 140. The advertisement time limit information may be information indicating how long the advertisement is performed, or information indicating when the goods or services are provided.

The time comparing unit 146 compares the advertisement time limit information extracted by the time limit information extracting unit 145 with the current time.

When the current time is within the advertisement time limit information, that is, when the advertisement time limit has not arrived yet, the terminal search determining unit 147 carries the advertisement information of the consumer located in the advertisement area determined based on the local information included in the seller setting information, Searches for the user terminal 120 installed with the information mediating service application and stores the second identification information of the user terminal 120 searched. The consumer terminal 120 searched here may be referred to as a second consumer terminal.

The terminal search determination unit 147 may perform the above-described re-search process at predetermined intervals. Here, the predetermined cycle may be a unit of minute, hour, day, and the like.

The transmission decision unit 148 compares the first identification information of the consumer terminal 120, which has been searched first and transmitted the advertisement information, with the second identification information, and transmits it to the consumer terminal 120 existing only in the second identification information, And transmits the advertisement information that has been already transmitted. This is because the same advertisement information is not retransmitted to the consumer terminal 120 which has already received the advertisement information. Here, the second identification information may be modified to the identification information of the consumer terminal 120 existing only in the second identification information.

In addition, the identification information of the consumer terminal 120 searched for transmitting a specific advertisement can be accumulated and stored corresponding to the advertisement information.

According to this embodiment, the specific advertisement information is not received at the time of transmitting the advertisement, but the consumer terminal 120 located in the area designated by the seller can receive the advertisement information, so that an effective advertisement can be performed.

5 is a flowchart of an advertisement information mediation method according to a second embodiment of the present invention. Each step is performed by each functional unit included in the advertisement information mediating server 140. Hereinafter, the differences from the above-described embodiment will be mainly described.

In step S510, the due date information extracting unit 145 extracts the advertisement time limit information from the advertisement information that the seller has.

In step S520, the time comparison unit 146 compares the current time with the advertisement time limit information. If the advertisement time limit is greater than the current time, the terminal search determination unit 147 determines in step S530 that the current time is to be continuously advertised The user terminal 120 is searched using the information on the circle centering on the specific location, the information on the specific administrative area, the specific area, the specific building, etc. to determine the location of the consumer as described above.

In step S540, the transmission decision unit 148 compares the first identification information of the user terminal 120, which has already transmitted the advertisement information, with the second identification information of the newly-detected user terminal 120, To the consumer terminal 120 that has not yet reached the advertisement deadline.

6 is a flowchart of an advertisement information mediation method according to the third embodiment of the present invention. Each step is performed by each functional unit included in the seller terminal 110, the consumer terminal 120, and the advertisement information mediating server 140. Hereinafter, the differences from the above-described embodiment will be mainly described.

The present embodiment is characterized in that incentives are provided to a consumer who delivers advertisement information to a third party by transmitting the received advertisement information to a third party.

In step S610, the seller generates seller setting information including the advertisement information and the area information of the consumer on the seller terminal 110. In step S615, the seller terminal 110 transmits the seller setting information to the advertisement information mediating server 140 send.

In step S620, the advertisement information mediation server 140 stores the received advertisement information and seller setting information. In step S625, the advertisement information intermediary server 140 searches the consumer terminal 120 to which the advertisement information is to be transmitted. In step S630, (120).

In step S635, the advertisement information mediation server 140 receives the consumer setting information for determining the location of the communicant from the consumer terminal 120. [ The consumer setting information is generated in the consumer terminal 120 and may include information for determining the location of the destination to which the advertisement information is to be delivered, for example, as similar to the above-described seller setting information.

The advertisement information mediation server 140 may receive only the consumer setting information from the consumer terminal 120 or may also receive the advertisement information. In this case, the advertisement information identification information for identifying the identity of the advertisement information may be received together with the consumer setting information and / or the advertisement information. The advertisement information mediation server 140 can determine which advertisement information is requested to be transmitted from the consumer terminal 120 to the deliverer terminal 130 by using the advertisement information identification information.

In step S640, the advertisement information mediating server 140 carries the advertisement information to the destination terminal 130, which is located in the advertisement area determined based on the area information included in the consumer setting information, Search.

In this case, the identification information of the recipient terminal 130 may be referred to as third identification information, and may be compared with the aforementioned first and second identification information, and if the recipient terminal 130 identification information is the first identification If the information is the same as the second identification information, the advertisement information may not be transmitted to the recipient terminal 130.

In step S645, the advertisement information mediation server 140 transmits the advertisement information to the sought-after deliverer terminal 130.

In step S650, the coupon transmitting unit (not shown) of the advertisement information mediating server 140 may transmit the goods and / or service discount coupon information to the consumer terminal 120 that has actively transmitted the advertisement information by transmitting the consumer setting information . The consumer can purchase the goods or services of the seller on the discounted condition using the discount coupon received from the consumer terminal 120. [

Other exemplary embodiments of the present invention include an advertisement information mediation method and a specific system configuration diagram for the device, an interface standardization technology such as an embedded system, a common platform technology such as an O / S, a communication protocol, an I / O interface, , A camera, a sensor, and the like, will be omitted because they are obvious to a person having ordinary skill in the art to which the present invention belongs.

The advertisement information mediation method according to the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. That is, the recording medium may be a computer-readable recording medium having recorded thereon a program for causing a computer to execute the steps described above.

The computer readable medium may include a program command, a data file, a data structure, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk and a magnetic tape, optical recording media such as CD-ROM and DVD, magnetic recording media such as a floppy disk Optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.

In addition, each of the above-described components may be embodied as one physically adjacent component or may be implemented as a different component. In the latter case, each component can be controlled to be located adjacent to or in a different zone. In this case, the present invention can include a separate control means or control room for controlling each component to control each component in a wired or wireless manner You may.

In the above description, the respective components and / or functions described in the embodiments may be combined and combined, and those skilled in the art will understand that the present invention It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.

110: seller terminal 120: consumer terminal
130: Delivered terminal 140: Advertisement information mediation server
141: information receiving unit 142: information storing unit
143: Terminal search unit 144: Information transmission unit
145: Time limit information extracting unit 146: Time comparing unit
147: Terminal search decision unit 148: Transmission decision unit
150: network

Claims (10)

A method for intermediating advertisement related information by an advertisement information mediation server connected to a requester terminal of an information requester and one or more responder terminals,
Receiving advertiser setting information for determining a location of a respondent and advertisement related information about a sale target from a requester terminal used by an information requester;
Storing the received advertisement related information and requestor setting information;
Searching for a respondent terminal possessing a respondent located in an advertisement zone determined based on local information included in the requester setting information, and having an application for an advertisement information brokerage service installed therein; And
Advertising information brokering method comprising the step of transmitting the advertisement-related information received from the requester terminal to the searched responder terminal.
The method according to claim 1,
Storing first identification information of the searched responder terminal;
Extracting advertisement due date information included in the advertisement related information;
Comparing the advertisement time limit information with a current time;
If the current time is within the advertisement deadline information, the respondents owned by the respondents located in the advertisement zone determined based on the region information included in the requester setting information, and the respondents searched by re-searching the responder terminal in which the application for advertisement information brokerage service is installed. Storing second identification information of the terminal; And
And comparing the first identification information with the second identification information and transmitting the advertisement related information received from the requester terminal in correspondence with the second identification information of the responder terminal existing only in the second identification information. Information brokerage method.
The method according to claim 1,
The advertisement-related information is advertising information intermediary method, characterized in that the information about any one or more of the new open advertising, sales target discount advertising, coupon providing advertising, inventory quantity low-priced advertising.
The method according to claim 1,
Receiving responder setting information for determining the location of the communicant from the responder terminal;
Searching for a destination terminal having an advisor located in the advertisement zone determined based on the local information included in the respondent setting information and having an advertisement information intermediary service application installed therein; And
Advertising information brokering method comprising the step of transmitting the advertisement-related information to the searched recipient terminal.
The method of claim 4,
And when the respondent is a buyer, transmitting discount coupon information to the responder terminal that has transmitted the responder setting information.
A recording medium which records a program that can be read by a digital processing apparatus, which performs the method of mediating advertisement information according to any one of claims 1 to 5.
An information receiver for receiving advertisement related information about a sales object and requestor setting information for determining a location of a respondent from a requester terminal used by an information requester;
An information storage unit for storing the received advertisement related information and requestor setting information;
A terminal searcher that searches for a responder terminal, which is located within an advertising area determined based on local information included in the requester setting information, and which has an application for an advertisement information brokerage service installed therein; And
And an information transmitter for transmitting the advertisement related information received from the requester terminal to the searched responder terminal.
The method of claim 7,
The information storage unit stores the first identification information of the searched responder terminal,
A time limit information extracting unit for extracting advertisement time limit information included in the advertisement related information;
A time comparison unit comparing the advertisement time limit information with a current time;
If the current time is within the advertisement deadline information, the respondents owned by the respondents located in the advertisement zone determined based on the region information included in the requester setting information, and the respondents searched by re-searching the responder terminal in which the application for advertisement information brokerage service is installed. A terminal search determiner for storing second identification information of the terminal; And
The transmission determining unit further compares the first identification information with the second identification information and transmits advertisement related information received from the requester terminal corresponding to the second identification information of the responder terminal existing only in the second identification information. Ad information mediation server to include.
The method of claim 7,
The information receiving unit receives the responder setting information for determining the location of the communicant from the responder terminal,
The terminal search unit searches for a destination terminal having an advisor located in the advertisement zone determined based on the area information included in the respondent setting information and having an advertisement information intermediary service application installed therein,
And the information transmitting unit transmits the advertisement related information to the searched transferee terminal.
The method of claim 9,
And a coupon transmitter for transmitting discount coupon information to the responder terminal having transmitted the responder setting information when the responder is a buyer.

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