KR101605845B1 - Method of searching event, server performing the same and storage media storing the same - Google Patents

Abstract

The present invention relates to a method for searching for events which is performed by an event search server linked to a user terminal and includes the following steps: registering one or more events; detecting a certain event from the events based on a first search keyword if the first search keyword is received from the user terminal; determining whether a search guide is provided based on the detected event; and detecting the event as a final event or detecting the final event by receiving a second search keyword from the user terminal depending on whether the search guide is provided. Therefore, discount information for an event requested by a user can be provided without subscription to an additional service or installation of an application.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an event search method, an event search server,

The present invention relates to an event search technology, and more particularly, to an event search method capable of providing marketing information on an event requested by a user without joining a service or installing an application, And a recording medium storing the same.

Coupons are created and distributed to promote the sale of goods or to advertise goods, and are collectively referred to as coupons, gift certificates, gift certificates, and so on. In recent years, when a user accesses a coupon providing server by using a data communication in a mobile terminal and downloads a digital form coupon from a coupon providing server, or when a coupon providing server randomly distributes a digital form coupon to a user terminal, A discount for a service (e.g., article or food) can be provided by presenting a coupon of the form to a shop or the like.

Korean Patent Registration No. 10-0988528 discloses a mobile coupon providing system and method for receiving and using a mobile coupon desired by a user using a short message service at a portable terminal. This technique can easily download a coupon of a desired company from a vast number of coupons using a search word related to a desired coupon, thereby inducing a lot of use for a mobile coupon.

Korean Patent No. 10-0369019 discloses a method for providing advertisements and coupons through wireless communication terminals capable of transmitting advertisement and coupon data to a wireless communication terminal through a wireless communication network and displaying advertisements and coupon data when a coupon is selected by a user . Such a technology can efficiently provide advertisements and coupons through a wireless communication terminal and transmits advertisement and coupon data to a wireless communication terminal in a standby state through an SMS network (Short Message Service network) to use the communication network more efficiently have.

Korean Patent Laid-Open Publication No. 10-2012-0012048 discloses a method in which a user having a portable terminal recognizes the mark of an individual merchant through an app or acquires the accumulated points of his / her electronic coupon on the portable terminal A system and method for an electronic coupon service provider using a portable terminal system capable of automatically receiving information and using an electronic coupon at an individual merchant. This technology can maximize the ease of use for users and individual merchants.

Generally, coupons are often provided at random, regardless of the user's request or situation, or are provided without considering the location of the user.

Korean Patent No. 10-0988528 Korean Patent No. 10-0369019 Korean Patent Publication No. 10-2012-0012048

An embodiment of the present invention is to provide an event search method capable of providing marketing information on an event requested by a user without joining a service or installing an application.

One embodiment of the present invention provides an event search method capable of detecting an event corresponding to a keyword input by a user and providing a coupon for the event.

An embodiment of the present invention is to provide an event search method capable of immediately reducing the marketing cost by promptly providing information about an event requested by the user anytime and anywhere.

Among the embodiments, an event search method is an event search method performed in an event search server that operates in conjunction with a user terminal, the method comprising: registering at least one event; receiving a first search keyword from the user terminal, The method includes the steps of: detecting a specific event among the at least one event based on a keyword; determining whether to provide the search guide based on the detected specific event; Detecting as a event or receiving a second search keyword from the user terminal and detecting a final event.

In one embodiment, detecting a particular event of the at least one event may comprise determining the particular event according to at least one of a keyword dictionary and a provisioning type of the search guide.

Wherein registering the at least one event comprises receiving the at least one event from an event server, receiving the at least one event via an administrator, or determining the at least one event through crawling .

The step of registering the at least one event may include storing a representative keyword and a detailed keyword associated with the at least one event through a keyword dictionary. The registering of the at least one event may include storing an event authentication code for each of the at least one event in association with the at least one event.

In one embodiment, detecting a particular event of the at least one event may include determining at least one of a mobile ticket, a discount coupon, an event information, and a social commerce information associated with the particular event. The method may further include sorting the final event according to a priority order of the final event and providing the final event to the user terminal.

The step of providing the final event to the user terminal may include determining a priority for the final event based on a behavior model according to the search keyword. The providing of the final event to the user terminal may further include detecting a search keyword associated with the final event and a behavioral model based on the search keyword and providing the detected event to an event server associated with the specific event.

The step of providing the final event to the user terminal may include determining a priority for the final event based on the current location of the user terminal.

The step of providing the final event to the user terminal may include requesting the event server associated with the final event to charge the provision of the final event by providing the final event to the user terminal. The billing may be based on a base charge that is imposed according to the number of times of providing the final event, a weighted charge that is imposed based on the number of information associated with the final event provided to the user terminal 110, And an optional charge to be charged.

In one embodiment, providing the final event to the user terminal may provide a map for a store associated with the final event based on the current location of the user terminal.

In one embodiment, the step of determining whether to provide a search guide based on the detected specific event may include a search auto complete guide that provides autocompletion of the search keyword, a search typewriter correction At least one of a guide, a search history guide for providing a search history by the user terminal, a popular search word guide for providing popular search queries accumulated for a predetermined period, and a search query guide for providing a search query related to the search keyword, And the like.

In an embodiment, the event search server may include an event registration unit for registering at least one event in association with a user terminal, an event registration unit for registering at least one event on the basis of the first search keyword when receiving the first search keyword from the user terminal, And a search guide providing unit for determining whether or not to provide a search guide based on the detected specific event, wherein the event detecting unit searches for a specific event among at least one event based on whether the search guide is provided And detecting the final event as the final event or receiving the second search keyword from the user terminal.

In one embodiment, an event providing unit may be further provided for sorting the final event according to the priority of the final event and providing the final event to the user terminal.

Among the embodiments, a computer-readable recording medium on which a program relating to an event search method is recorded includes a computer-readable recording medium on which a program related to an event search method performed by an event search server linked with a user terminal is recorded The method includes the steps of: registering at least one event; receiving a first search keyword from the user terminal, detecting a specific event among the at least one event based on the first search keyword, A function of detecting the specific event as a final event or a final event by receiving a second search keyword from the user terminal and a function of determining whether to provide the search guide based on the detected specific event.

The event search method according to an embodiment of the present invention can provide marketing information on an event requested by a user without joining a service or installing an app.

The event search method according to an embodiment of the present invention can detect an event corresponding to a keyword input by a user and provide a coupon for an event.

The event search method according to an embodiment of the present invention can immediately provide information on a requested event from a user anytime and anywhere, thereby reducing marketing costs.

1 is a block diagram illustrating an event search system according to an embodiment of the present invention.
2 is a block diagram illustrating the event search server shown in FIG.
3 is a flowchart illustrating an event search process performed by the event search server shown in FIG.
4 is a diagram illustrating a search guide provided by the event search server shown in FIG.

The description of the present invention is merely an example for structural or functional explanation, and the scope of the present invention should not be construed as being limited by the embodiments described in the text. That is, the embodiments are to be construed as being variously embodied and having various forms, so that the scope of the present invention should be understood to include equivalents capable of realizing technical ideas. Also, the purpose or effect of the present invention should not be construed as limiting the scope of the present invention, since it does not mean that a specific embodiment should include all or only such effect.

Meanwhile, the meaning of the terms described in the present application should be understood as follows.

The terms "first "," second ", and the like are intended to distinguish one element from another, and the scope of the right should not be limited by these terms. For example, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

It is to be understood that when an element is referred to as being "connected" to another element, it may be directly connected to the other element, but there may be other elements in between. On the other hand, when an element is referred to as being "directly connected" to another element, it should be understood that there are no other elements in between. On the other hand, other expressions that describe the relationship between components, such as "between" and "between" or "neighboring to" and "directly adjacent to" should be interpreted as well.

It is to be understood that the singular " include " or "have" are to be construed as including the stated feature, number, step, operation, It is to be understood that the combination is intended to specify that it does not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

In each step, the identification code (e.g., a, b, c, etc.) is used for convenience of explanation, the identification code does not describe the order of each step, Unless otherwise stated, it may occur differently from the stated order. That is, each step may occur in the same order as described, may be performed substantially concurrently, or may be performed in reverse order.

The present invention can be embodied as computer-readable code on a computer-readable recording medium, and the computer-readable recording medium includes any type of recording device that stores data that can be read by a computer system . Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) . In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner.

All terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used predefined terms should be interpreted to be consistent with the meanings in the context of the related art and can not be interpreted as having ideal or overly formal meaning unless explicitly defined in the present application.

1 is a block diagram illustrating an event search system according to an embodiment of the present invention.

Referring to FIG. 1, the event search system 100 includes a user terminal 110, an event search server 120, and an event server 130.

The user terminal 110 may be connected to the event search server 120 through the network to input a search keyword and receive an event corresponding to the search keyword. The event corresponds to a digital discount coupon that is detected based on the search keyword input from the user terminal 110 and usable in the store. For example, the user terminal 110 may correspond to a computing device such as a PC, a smart phone, a personal digital assistant (PDA), or a tablet PC having a central processing unit, a memory device, and an input / output means. The user terminal 110 may include a Global Positioning System (GPS) module.

The user terminal 110 can receive an event from the event search server 120 without installing a separate membership and application by the corresponding user.

The event search server 120 is connected to the user terminal 110 through the network, receives the search keyword from the user terminal 110, detects an event based on the search keyword, and provides the event to the user terminal 110. Here, the event search server 120 may be implemented with a plurality of computing devices that are not limited to a single computing device but can be distributed.

The event search server 120 is connected to the event server 130 through a network and receives at least one event from the event server 130 to register at least one event. When the event search server 120 provides an event to the user terminal 110, the event search server 120 may request the event server 130 to charge the user according to the provision of the event.

The event search server 120 may implement the search keyword inputted from the user terminal 110, the event for the search keyword, and the billing information for the event as a physical recording medium (for example, a database). In one embodiment, the event search server 120 calculates a search frequency for each day of the week, a search frequency for each time period, and a search distribution for each location based on the search keyword input from the user terminal 110 to generate a user pattern for the search keyword . The event search server 120 can check the type of the search keyword based on the user pattern for each search frequency for each day, search frequency for each time period, and search distribution for each location. The event search server 120 may provide a user pattern to the event server 130 to perform optimized marketing according to the event.

The event server 130 is connected to the event search server 120 through the network and can register at least one event through an event registration screen provided by the event search server 120. The event server 130 may provide a charge for providing an event upon receiving a charging request based on the provision of the event from the event search server 120. [

2 is a block diagram illustrating the event search server shown in FIG.

Referring to FIG. 2, the event search server 120 includes an event registration unit 210, an event detection unit 220, a search guide providing unit 230, an event providing unit 240, and a control unit 250.

The event registration unit 210 registers at least one event. The event registration unit 210 receives at least one event from the event server 130 or receives at least one event through an administrator (associated with the event search server 120) or receives at least one event via crawling ≪ / RTI > At least one event may be sorted based on the validity period and stored in the event database.

The event registration unit 210 may store a representative keyword and a detailed keyword associated with at least one event through a keyword dictionary. The keyword dictionary may store a keyword matching each of at least one event and may be updated according to a registration for at least one event. For example, the event registration unit 210 stores the cosmetics as a representative keyword associated with the [Lotion] event, and stores the cosmetics as a keyword for men, a lotion for women, a lotion for lotus, a lotion for lotion, a lotion for intelligence, , Oh, Ho, Sisley, etc.).

In one embodiment, the event registrar 210 may store keywords associated with each of the search autocomplete guide, search typo correction guide, search history guide, popular search terms guide, and suggested search term guide in the keyword dictionary.

The event registration unit 210 may store an event authentication code for each of at least one event in association with at least one event. The event authentication code is a unique identification code that can be assigned to each event and can distinguish an event, and can be implemented as an alphanumeric code, a bar code, or a Quick Response (QR) code.

Upon receiving the first search keyword from the user terminal 110, the event detection unit 220 detects a specific event among at least one event based on the first search keyword. The first search keyword is input in a noun type, and can be separated by a comma (,) or a space. The event detection unit 220 may determine a specific event according to at least one of a keyword dictionary and a type of providing a search guide. In one embodiment, the type of provision of the search guide may correspond to one of a search autocomplete guide, a search typo correction guide, a search history guide, a popular search term guide, and a search term reference guide. The event detection unit 220 may determine a type of providing the search guide based on the first search keyword and detect a specific event in the keyword dictionary.

In one embodiment, the event detection unit 220 may determine at least one of a mobile ticket, a discount coupon, an event information, and a social commerce information associated with a specific event. For example, the event detection unit 220 may determine a discount coupon for a restaurant that can receive additional discounts after using a movie theater ticket or a movie theater ticket associated with a specific event movie.

In another embodiment, the event detection unit 220 may determine a specific event that is not related to the search keyword received from the user terminal 110 based on the current location of the user terminal 110. For example, if the current position of the user terminal 110 corresponds to [Mokdong] and the search keyword is [HomePlus], the event detection unit 220 checks whether an event related to [HomePlus] is registered in [ And an event associated with [Homeplus] is not registered, it is possible to detect an event associated with another mart (for example, E-Mart or Lotte Mart) in [Mok-dong].

The event detection unit 220 receives the second search keyword from the user terminal 110 according to whether or not the search guide is provided based on the specific event, and detects a final event. That is, when the search guide is provided, the event detecting unit 220 may detect a final event by receiving the second search keyword from the user terminal 110, and may detect a specific event as a final event if the search guide is not provided.

In one embodiment, the event detector 220 may determine the importance of a particular event based on at least one of the context of the user, the search history of the user, the search statistics of service users, and the frequency of input of search keywords. The context of the user corresponds to the weather at the current location or the current location of the user terminal 110. The search history of the user corresponds to the search keyword cumulatively recorded for a predetermined period of time for the user terminal 110, The search statistics of service users correspond to search statistics by day of week for a plurality of users using the service, search statistics by time zone, and search statistics by location, and the input frequency of search keywords is accumulated by a plurality of users Corresponding to the search keyword. As the importance of a specific event is closer to the current location of the user terminal 110 in the context of the user, the search keyword having a larger cumulative number of records recorded in the search history of the user, The higher the statistics in each position, the higher the number of cumulative recorded numbers of the input frequency of the search keyword, the higher the number of the search keywords.

The search guide providing unit 230 determines whether or not to provide the search guide based on a specific event. The search guide corresponds to a sentence or a word to guide the user to specify the search keyword so that the user can approach the desired information. In one embodiment, the search guide provider 230 includes a search auto complete guide that provides autocompletion of a search keyword, a search typo correction guide that provides a typo correction of the search keyword, and a search history by the user terminal 110 A search history guide for providing a popular search term accumulated for a predetermined period of time, and a search term recommendation guide for providing a search term related to a search keyword. Details of the search guide will be described in detail in Fig.

The event providing unit 240 arranges the final event according to the priority for the final event and provides the final event to the user terminal 110. [ The event providing unit 240 may provide an event authentication code for the final event and the final event.

In one embodiment, the priority may be determined according to the degree of matching between the first or second search keyword and the keyword dictionary, or may be determined depending on the type of providing the final event (e.g., including event information and discount coupon, (E.g., a form that includes the same ticket, includes social commerce information, or includes an ad that includes a banner), is determined based on the current location of the user terminal 110, or is determined based on the billing associated with the final event Or a behavioral model according to the first or second search keyword.

When determining the priority of the final event on the basis of the current position of the user terminal 110, the event providing unit 240 transmits the event information to the user terminal 110 through a location based service (LBS) ) Of the user terminal 110 and arranges them in the order of the last event associated with the store nearest to the current location of the user terminal 110 in the final event to provide the final event to the user terminal 110. [ Here, the event providing unit 240 may provide a map or navigation for the store associated with the final event along with the final event based on the current location of the user terminal 110. [

If the event providing unit 240 determines the priority for the final event based on the charging information associated with the final event, for example, if the charge associated with the first final event is greater than the charge associated with the second final event, The final event may be disposed higher than the second final event and may be provided to the user terminal 110.

In a case where the event providing unit 240 determines a priority for a final event based on a behavior model based on a search keyword, the behavior model may be a first or a second search keyword input pattern, And may be determined according to a second search keyword inputted after inputting the keyword. The event providing unit 240 determines the priority of the final event associated with the behavior model according to the frequency of the search of the behavior model if the behavior model according to the search keyword [cosmetics] is [cosmetics woman], [cosmetics brand] And sort the final event according to the priority to provide the final event to the user terminal 110. The event providing unit 240 may detect a behavior model according to a search keyword and a search keyword associated with a final event and provide the event model to an event server associated with the final event. That is, the event providing unit 240 provides the event server 130 with a search keyword and a behavior model for the user, which the user inputs to search for the final event, and derives the user's interest field from the event server 130 .

The event providing unit 240 may request the user to charge the provision of the final event to the event server 130 associated with the final event by providing the final event to the user terminal 110. [ In one embodiment, the billing may include a base charge that is imposed based on the number of times to provide a final event, a weighted charge that is imposed based on the number of information associated with the final event provided to the user terminal 110, And a selection fee to be charged according to the selection fee. The event providing unit 240 may request charging of the provision of the final event for a predetermined period (for example, one month).

The control unit 250 controls the overall operation of the event search server 120 and controls the control flow or data flow between the event registration unit 210, the event detection unit 220, the search guide providing unit 230, Can be controlled.

3 is a flowchart illustrating an event search process performed by the event search server shown in FIG.

Referring to FIG. 3, the event registration unit 210 registers at least one event (step S301).

In one embodiment, the event register 210 receives at least one event from the event server 130, receives at least one event via an administrator (associated with the event search server 120), or receives a crawling ) To determine at least one event.

Upon receiving the first search keyword from the user terminal 110, the event detecting unit 220 detects a specific event among at least one event based on the first search keyword (steps S302 and S303).

In one embodiment, the event detection unit 220 may determine a specific event according to at least one of a keyword dictionary and a type of providing a search guide.

The search guide providing unit 230 determines whether or not to provide the search guide based on the specific event (step S304).

In one embodiment, the search guide provider 230 includes a search auto complete guide that provides autocompletion of a search keyword, a search typo correction guide that provides a typo correction of the search keyword, and a search history by the user terminal 110 A search history guide for providing a popular search term accumulated for a predetermined period of time, and a search term recommendation guide for providing a search term related to a search keyword.

If it is determined that the search guide is provided, the event detection unit 220 receives the second search keyword from the user terminal 110 and detects the final event (steps S305 and S306).

If the search guide is not provided, the event detection unit 220 detects a specific event as a final event (steps S305 and S308).

When a final event is detected, the event providing unit 240 arranges the final event according to the priority for the final event and provides the final event to the user terminal 110 (step S307).

The event providing unit 240 may request the user to charge the provision of the final event to the event server 130 associated with the final event by providing the final event to the user terminal 110. [

4 is a diagram illustrating a search guide provided by the event search server shown in FIG.

Referring to FIG. 4A, the event search server 120 may provide an input window for inputting a search keyword to the user terminal 110. The event search server 120 can display the content requesting the input of the search keyword at the lower part of the input window [Enter the department store name of the shop or the item to be shopping ~ // omitted / ~. In one embodiment, the search guide provider 230 may provide a popular search term guide (not shown) that provides popular search queries accumulated over a period of time when providing an input window for inputting search keywords to the user terminal 110 have.

In one embodiment, the search guide providing unit 230 includes a search completion guide b (for example, a skirt, a ski, a spray, a sudoku) for providing an automatic completion of a search keyword when [ Can be provided. In another embodiment, the search guide providing unit 230 receives a search event correction guide (c) (for example, search for an event) that provides a typewriter correction of a search keyword when [event] is input to the input window . In another embodiment, the search guide providing unit 230 may include a search history guide d (e.g., a search history guide) for providing a search history by the user terminal 110 when a user event (e.g., touch) For example, a skirt, a vacation, a men shirt, a Hyundai Department Store trade center store).

Referring to FIG. 4B, when the [skirt] is inputted into the input window and the specific event is determined, the search guide providing unit 230 searches for a recommended search word 'a' (for example, a skirt, Dress, female suit) can be provided. In one embodiment, when the event search server 120 receives information on a department store (e.g., Hyundai Department Store) before entering [skirt] in the input window, the event search server 120 displays a screen for selecting [Visit Dates] and [ . Here, the event search server 120 may automatically determine the [visited area] based on the current location of the user terminal 110 when the GPS is turned on in the user terminal 110. The event search server 120 may detect a final event and provide the event to the user terminal 110 when the event search server 120 receives all of the search keyword, [expected visit date] and [visited area] from the user terminal 110. [

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the present invention as defined by the following claims It can be understood that

100: Event Search System
110: User terminal
120: Event Search Server
130: Event server
210: Event registration part
220: Event detection unit
230: Search Guide Offered
240: Event Offering
250:

Claims (17)

1. An event search method performed by an event search server in association with a user terminal,
Registering at least one event;
Receiving a first search keyword from the user terminal, detecting a specific one of the at least one event based on the first search keyword;
Determining whether to provide a search guide based on the detected specific event; And
And detecting a final event by detecting the specific event as a final event or receiving a second search keyword from the user terminal according to whether or not the search guide is provided,
Wherein detecting a particular event of the at least one event comprises determining the particular event in accordance with at least one of a keyword dictionary and a provisioning type of the search guide.
delete The method of claim 1, wherein registering the at least one event comprises:
Receiving the at least one event from an event server, receiving the at least one event via an administrator, or determining the at least one event through crawling.
The method of claim 1, wherein registering the at least one event comprises:
And storing the representative keyword and the detailed keyword associated with the at least one event together with the keyword dictionary.
The method of claim 1, wherein registering the at least one event comprises:
And storing an event authentication code for each of the at least one event in association with the at least one event.
2. The method of claim 1, wherein detecting a particular event of the at least one event comprises:
Determining at least one of a mobile ticket, a discount coupon, an event information, and a social commerce information associated with the specific event.
The method according to claim 1,
And arranging the final event according to a priority order of the final event to provide the final event to the user terminal.
8. The method of claim 7, wherein providing the final event to the user terminal comprises:
And determining a priority for the final event based on a behavioral model according to the search keyword.
9. The method of claim 8, wherein providing the final event to the user terminal comprises:
Detecting a search keyword associated with the final event and a behavioral model based on the search keyword and providing the detected event to an event server associated with the final event.
8. The method of claim 7, wherein providing the final event to the user terminal comprises:
And determining a priority for the final event based on a current location of the user terminal.
8. The method of claim 7, wherein providing the final event to the user terminal comprises:
And providing the final event to the user terminal, requesting charging for the provision of the final event to an event server associated with the final event.
12. The method of claim 11,
A base charge to be imposed according to the number of times of providing the final event, a toll charge to be imposed based on the number of information related to a final event to be provided to the user terminal, and a selection charge to be imposed according to a point or priority associated with the final event The event search method comprising:
8. The method of claim 7, wherein providing the final event to the user terminal comprises:
And providing a map for a store associated with the final event based on the current location of the user terminal.
The method of claim 1, wherein determining whether to provide the search guide based on the detected specific event comprises:
A search history correcting guide for providing a search history by the user terminal, a search history guide for searching for a popular search word accumulated during a predetermined period of time, Providing a search guide for at least one of a popular search word guide provided and a recommended search word guide providing a search term associated with the search keyword.
1. An event search server in association with a user terminal,
An event registration unit for registering at least one event;
An event detector for detecting a specific event among the at least one event based on the first search keyword when the first search keyword is received from the user terminal; And
And a search guide providing unit for determining whether to provide the search guide based on the detected specific event,
Wherein the event detection unit detects the specific event as a final event or receives a second search keyword from the user terminal according to whether or not the search guide is provided,
Wherein the event detection unit determines the specific event according to at least one of a keyword dictionary and a provision type of the search guide.
16. The method of claim 15,
Further comprising an event providing unit for arranging the final event according to a priority order of the final event and providing the final event to the user terminal.
A computer-readable recording medium having recorded thereon a program related to an event search method performed by an event search server linked with a user terminal,
Registering at least one event;
Upon receiving the first search keyword from the user terminal, detects a specific event among the at least one event based on the first search keyword, detects the specific event as a final event according to whether or not the search guide is provided, Receiving a second search keyword from a user terminal and detecting a final event; And
And determining whether to provide the search guide based on the detected specific event,
Wherein the function for detecting a specific event among the at least one event includes a function for determining the specific event according to at least one of a keyword dictionary and a type of providing the search guide, Lt; / RTI >

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