KR101296600B1 - Method and server for advertisement using customers' testimonials - Google Patents

Abstract

The present invention maps and stores the testimonials with the advertiser's search term group, thereby providing the testimonials in the form of search advertisements, and connecting feedback from users who have already purchased the product to potential customers who have a high likelihood of purchasing. By doing so, the present invention relates to an advertisement method and an advertisement server using a user review that increases a conversion rate.
According to an embodiment of the present invention, an advertisement method includes: receiving, by an advertisement server, a review of an advertiser from a terminal of a first user; Storing, by the ad server, the received reviews by mapping the search term group of the advertiser; Determining, by the ad server, the billed amount of the advertiser based on the number of received reviews; And providing, by the advertisement server, a predetermined benefit to the first user based on the reception of the review.

Description

Ad method and ad server using testimonials {METHOD AND SERVER FOR ADVERTISEMENT USING CUSTOMERS 'TESTIMONIALS}

The present invention relates to an advertisement method and an advertisement server using user-generated testimonials.

Today, along with the rapid development of the communication network such as the Internet, advertisement through the communication network is becoming common. If you go through the internet, you can easily advertise to a variety of people in a short space of time without space constraints.

Therefore, advertisers currently prefer a method of paying a certain advertisement fee and advertising through a web site such as a portal site, a blog, a search engine, or a homepage. In addition, search ads, social commerce (social shopping: sales of goods at a discounted rate of more than a certain percentage of the day, and sales are sold only when a minimum amount pre-defined by the business is sold), View Ad (blog revenue) Advertisements such as, for example, Ad Clicks, AdSense, etc.), local advertisements, etc. are emerging.

However, in the case of search advertising, the actual purchase conversion rate is low, and in the case of social commerce, the reliability of the product quality may be low, the quality difference may occur between the general product and the discount product, and the kind of the product may be limited. In addition, in the case of View Ad, the reliability of the product may be low due to the power blogger or the promotional blogger, and in the case of local advertising, it is difficult to lead to a purchase and the effectiveness of the advertisement is difficult to measure.

Therefore, it is necessary to introduce a new advertising model that can increase the product purchase conversion rate and the reliability of the advertisement after the advertisement.

An object of the present invention is to map and store the reviews to the advertiser's search query group, so that the reviews can be provided in the form of search ads, and the potential customers who are likely to purchase the feedback of the user who has already purchased the product By connecting to the, to provide an advertising method and an ad server using the reviews to increase the conversion rate of purchases.

In addition, another object of the present invention is to use the user reviews to induce the user to write a review by the advertiser by purchasing the user-generated testimonials as an advertisement product, and provides a predetermined benefit to the user, An advertising method and an advertisement server are provided.

In order to achieve the above object, the present invention includes the steps of receiving the user reviews for the advertiser from the terminal of the first user advertising server; Storing, by the ad server, the received reviews by mapping the search term group of the advertiser; Determining, by the ad server, the billed amount of the advertiser based on the number of received reviews; And providing, by the advertisement server, a predetermined benefit to the first user based on the reception of the user review.

In order to achieve the above object, the present invention provides a receiving unit for receiving a review for the advertiser from the terminal of the first user; A storage unit for mapping the received user reviews with the search term group of the advertiser; A billing unit to determine a billing amount of the advertiser based on the number of times of receiving a review; A benefit provider which provides a predetermined benefit to the first user based on the reception of the user reviews; And a control unit for controlling the receiving unit, the storage unit, the charging unit, and the benefit providing unit.

According to an embodiment of the present invention, the user reviews may be provided in the form of a search advertisement by mapping the user reviews with the search word group of the advertiser.

According to one embodiment of the present invention, by connecting the reviews of users who have already purchased a product to potential customers who are highly likely to purchase, it is possible to increase the purchase conversion rate.

On the other hand, according to an embodiment of the present invention, by providing a predetermined benefit to the users who created the user reviews, it is possible to induce the user reviews of highly reliable users.

In addition, according to an embodiment of the present invention, since the billing amount of the advertiser is determined based on the number of times of receiving the reviews, it is possible to present a reasonable advertisement fee to the advertiser.

1 is a block diagram illustrating an advertisement system related to an embodiment of the present invention.
2 is a block diagram illustrating an advertisement server related to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement method using a user review related to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing a search advertisement using a review associated with an embodiment of the present invention.
5 is a flow chart illustrating a method of providing additional benefits to a user associated with one embodiment of the present invention.
6 is a view showing an embodiment of the present invention.

The terms used in this specification will be briefly described and the present invention will be described in detail.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. Also, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the corresponding invention. Therefore, the terms used in the present invention should be defined based on the meanings of the terms and the contents throughout the present invention, rather than the names of the simple terms.

When an element is referred to as "including" an element throughout the specification, it is to be understood that the element may include other elements, without departing from the spirit or scope of the present invention. In addition, the terms "... unit", "module", etc. described in the specification mean a unit for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software. .

Throughout the specification, advertising means promoting the buying behavior of a product or service by promoting and persuading consumers' desires and needs by presenting and persuading the existence, features, and benefits of the product or service to a large number, or increasing the general trust of the advertiser itself. It means non-face-to-face paid communication. The advertisement may include product advertisement for selling a product and idea advertisement, which is a PR advertisement that sells a management policy, and the like.

Throughout the specification, an advertiser refers to a subject who performs an advertising activity. When the advertiser advertises through a propagation medium, the advertiser may also include a program provider, that is, a sponsor. The advertiser may be a plurality of subjects.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

1 is a block diagram illustrating an advertisement system related to an embodiment of the present invention.

As shown in FIG. 1, according to an embodiment of the present invention, the advertisement system may include the terminal 100 of the first user, the advertisement server 200, and the terminal 300 of the second user. The first user refers to a subject who registers reviews of the advertiser's specific product on the advertisement server 200 after using the advertiser's specific product. In this case, the first user may access the advertisement server 200 through his terminal 100.

The second user refers to a user searching for user reviews registered by the first user through a specific search word. When the second user also uses a product of a specific advertiser and registers a review on the advertisement server 200, the second user may be a first user.

The terminal 100 of the first user and the terminal 300 of the second user may include not only a fixed terminal but also a mobile terminal. The mobile terminal can be implemented in various forms. The mobile terminal described herein includes a mobile phone, a smart phone, a notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), navigation, a tablet PC, an MP3 player, Cameras.

According to an embodiment of the present invention, the terminal 100 of the first user and the terminal 300 of the second user may include a location information module. The location information module is a module for checking or obtaining the location of the mobile terminal. One example is the GPS (Global Position System) module. The GPS module receives position information from a plurality of satellites. Here, the location information may include coordinate information indicated by latitude and longitude. For example, the GPS module can accurately calculate the current location according to the triangulation method by measuring the precise time and distance from three or more satellites and measuring three different distances. A method of obtaining distance and time information from three satellites and correcting the error by one satellite may be used. In particular, the GPS module can acquire latitude, longitude and altitude as well as three-dimensional velocity information and accurate time from the position information received from the satellite.

In addition, the terminal 100 of the first user and the terminal 300 of the second user may perform wired or wireless communication with the advertisement server 200. That is, the terminal 100 of the first user and the terminal 300 of the second user may include a wired internet module, a wireless internet module, a mobile communication module, and the like. The wired internet module refers to a module for wired internet access, and the wireless internet module refers to a module for wireless internet access. The wireless internet module may be embedded in or external to the terminal 100 of the first user and the terminal 300 of the second user.

The mobile communication module transmits and receives radio signals to and from at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data depending on a voice call signal, a video call signal, or a text / multimedia message transmission / reception.

The advertisement server 200 may generally manage various user reviews received from the terminal 100 of the first user. The advertisement server 200 may classify user reviews received from the terminal 100 of the first user according to a location, an industry category, an advertiser, and the like. In addition, the advertisement server 200 may receive bid information from the advertiser, and may calculate the billed amount for the advertiser.

Hereinafter, each configuration of the advertisement server 200 will be described in detail with reference to FIG. 2.

2 is a block diagram illustrating an advertisement server related to an embodiment of the present invention.

As shown in FIG. 2, according to an embodiment of the present invention, the advertisement server 200 may include a receiver 210, a storage 220, a billing unit 230, a benefit providing unit 240, and a transmission unit. 250, the controller 260 may be included. However, not all illustrated components are required. The advertisement server 200 may be implemented by more components than the illustrated components, and the advertisement server 200 may be implemented by fewer components.

Hereinafter, the components will be described in order.

Receiving unit 210 may receive a review for the advertiser from the terminal 100 of the first user. The testimonial refers to a user's evaluation according to an advertiser's use of a specific product. The user reviews may include testimonials, images, photos, videos, and the like for a particular product. The advertiser's products may include intangible goods (services) as well as tangible goods. An example of an intangible product may be a service provided by a restaurant, a convenience store, a billiard room, a karaoke room, a mart, or the like.

According to an embodiment of the present invention, the receiver 210 may receive bid information from the advertiser. The bidding information may include at least one of a bidding method, a bid amount, a number of benefit provision, and benefit provision ratio information for the billed amount. In the present invention, the bidding method may vary.

According to the first embodiment of the present invention, the advertiser may participate in a bid while presenting "Max Price Per Visit (hereinafter referred to as" MaxPPV ")". Here, the bid amount may be "Maximum Cost for One Review (MaxPPV)." Hereinafter, the bidding method according to the first embodiment will be referred to as 'maximum PPV bidding method' for convenience.

According to the second embodiment of the present invention, the advertiser may participate in the bidding while presenting the "Maximum Payment Cost per Review (MaxPPV)" and the number of benefits provided (number of charges) during a predetermined period. For example, the advertiser may bid by providing up to 1000 times of 1000 won per one review during a month. In this case, the total bid amount of the advertiser is 1,000,000 won (1000 won X 1000 times). Hereinafter, the bidding method according to the second embodiment will be referred to as a 'total bidding method' for convenience.

According to the third embodiment of the present invention, the advertiser may participate in bidding while presenting a distribution ratio between the advertising medium company and the first user for the billed amount. For example, if an advertiser bids a distribution ratio of 8: 2 for an advertising medium company and the first user, and 1,000 won is charged per actual testimonial, 800 won is an advertisement fee for the advertising medium company, and 200 won is the first fee. It will be used as a benefit to the user. Hereinafter, the bidding method according to the third embodiment will be referred to as 'ratio bidding' for convenience.

The receiving unit 210 may receive a predetermined search word from the terminal 300 of the second user. In addition, the receiver 210 may receive a line item selection signal of a specific advertiser from the terminal 300 of the second user. Meanwhile, the receiving unit 210 may receive a new review from the terminal 300 of the second user through a page including a specific review selected by the terminal 300 of the second user.

The storage unit 220 may store the received user reviews by mapping the search word group of the advertiser. The search term group may include a search term related to at least one of location information and industry type information about the advertiser. According to an embodiment of the present invention, when an advertiser registers an advertisement, a search term related to location information and industry information about the advertiser may be automatically included in the search term group.

For example, if advertiser A wants to register an ad for a restaurant that he runs, "Shinchon" where restaurant a is located and "Restaurant or restaurant" for industry information will automatically be added to advertiser A's query group. It may be included.

Meanwhile, according to an embodiment of the present invention, the advertiser may purchase a separate search word in addition to the search word related to the location information and the industry information. That is, the search term group may include a specific search term additionally purchased by an advertiser.

The storage unit 220 may update the search word group at a predetermined cycle. In addition, the storage unit 220 may store information on the number of times of receiving a review of a predetermined advertiser, billing reference information, and the like.

The billing unit 230 may determine the billed amount of the advertiser based on the number of received reviews. According to the "maximum PPV bidding scheme", the billed amount may be less than or equal to MaxPPV. According to an embodiment of the present invention, the billing unit 230 may determine the billed amount of the predetermined advertiser as a value added to a predetermined unit amount set in MaxPPV of the next advertiser. For example, if the MaxPPV of the 1st advertiser is 1000 won per case and the MaxPPV of the 2nd advertiser is 900 won per case, the charge amount of the 1st advertiser is 910 plus the predetermined unit amount of 10 won, which is the MaxPPV of the 2nd advertiser. It can be a circle.

On the other hand, according to the "total bidding method", the billing amount determined by the billing unit 230 does not exceed the amount multiplied by the maximum number of benefits provided MaxMaxV. Therefore, the advertiser can efficiently manage the advertising costs. For example, if the advertiser decides to pay MaxPPV for 1000 a month and provide benefits to 1500 people, the billing unit 230 determines the maximum billed amount of 1,500,000 won (1000 won x 1500 people). If only 100 first users transmit the reviews to the advertisement server 200 during the month, the actual billed amount is 100,000 won (= 1000 won x 100 people).

On the other hand, in the case of "ratio of bidding", the billing unit 230 may determine the billed amount by the product of PPV (Price Per Visit). The PPV may be determined by an advertiser or may be determined by the advertisement server 200. According to one embodiment of the present invention, the PPV may be lowered as the number of advertisers existing in a certain range of commercial areas increases. However, since the ratio is a bidding method, an advertiser determines a distribution ratio between the advertising medium company and the first user for the billed amount determined by the billing unit 230.

The benefit provider 240 may provide a predetermined benefit to the first user based on the reception of the user review. At this time, according to an embodiment of the present invention, the benefit providing unit 240 provides a predetermined benefit to the first user based on the benefit provision ratio information (ie, the distribution ratio between the advertising media company and the first user) for the billed amount. You can do it. The predetermined benefit may include at least one of a mileage or point earning benefit, a cash back benefit, a coupon providing benefit, and a discount benefit.

On the other hand, the benefit providing unit 240 may provide a predetermined benefit to the second user when receiving a new user reviews from the terminal 300 of the second user. In addition, when the terminal 300 of the second user transmits a new review through a page including a review of the first user selected by the terminal 300 of the second user, the benefit providing unit 240 ) May provide additional benefits to the first user. Additional benefits may also include at least one of mileage or point accumulation benefits, cash back benefits, coupon offer benefits and discount benefits.

The transmitter 250 may provide the advertisement items of the plurality of advertisers to the terminal 300 of the second user based on the exposure ranking among the plurality of advertisers. The line item may include an advertiser's product name, a company name, industry category information, representative user reviews, benefit information (eg, reserves), event content, and the like.

When the transmission unit 250 receives a line item selection signal of a specific advertiser from the terminal 300 of the second user, the transmission unit 250 includes a plurality of reviews including a representative review of the specific advertiser. It may be provided to the terminal 300.

Meanwhile, when a line item selection signal of a specific advertiser is received from the terminal 300 of the second user, the transmitter 250 selects a specific use selected by the terminal 300 of the second user from among the plurality of reviews. A page including a review may be provided to the terminal 300 of the second user.

According to an embodiment of the present invention, when a review is received from the terminal 100 of the first user, the transmitter 250 may transmit the received review to the terminal of the advertiser.

The controller 260 may control the reception unit 210, the storage unit 220, the charging unit 230, the benefit providing unit 240, and the transmission unit 250 as a whole. In addition, the controller 260 may extract the plurality of advertisers associated with the search word, and determine the exposure rank among the plurality of advertisers based on the bidding information.

The controller 260 may determine a representative user review included in the advertisement item in consideration of at least one of registration time information, visit count information, acquaintance index information, quality index information, and usage behavior similarity index information.

The registration time information refers to time information when a user review is received from the terminal 100 of the first user. The visit count information means information on the number of times selected by the terminal 300 of the second user (that is, the click rate of the second user). The acquaintance index information refers to information related to the relationship between the second user and the first user (family, friends, co-workers, online cousins, followers, etc.).

The quality index information means information on the objective quality of the user reviews. According to an embodiment of the present invention, the quality index corresponds to whether the information registered by the advertiser and the user reviews, whether to upload images such as photographs, the number of Hangul alphabet, the presence or absence of a word having a specific meaning, positive / negative index, etc. Can be calculated objectively from The positive / negative index refers to the second user's response index (eg, 'like', 'like / favor', recommendation behavior, etc.) of the second user.

The usage behavior similarity index information means information on whether or not there is a similar behavior pattern between the first user and the second user. For example, if the first user and the second user are women in their late twenties, like Italian food and coffee, and frequently use similar merchants, the usage behavior similarity index may be high.

Hereinafter, a method of providing an advertisement using a review through each configuration of the advertisement server 200 will be described in detail with reference to FIGS. 3 to 6.

3 is a flowchart illustrating an advertisement method using a user review related to an embodiment of the present invention.

As shown in FIG. 3, the advertisement server 200 may receive a review of the advertiser from the terminal 100 of the first user [S310]. For example, if user X visits restaurant Y and orders steak and wine, user X may write a review (food taste, atmosphere, service, etc.) for restaurant Y after meal. In this case, the user X may include a photograph of an interior, a steak, wine, etc. of the Y restaurant taken using his terminal in a review. In this case, the advertisement server 200 receives the user reviews from the user X terminal.

According to an embodiment of the present invention, the advertisement server 200 may map and store the received user reviews with the search word group of the advertiser [S320]. The search term group may include location information, search term related to industry type information, search term set by an advertiser, and the like. For example, when the Y restaurant is located in Myeong-dong, the advertisement server 200 may map and store the reviews related to the Y restaurant with a group of search words including 'Myeong-dong, restaurant, western food, restaurant,' and the like. Therefore, when a search word such as 'Myeong-dong, restaurant' is received from the terminal 300 of the second user later, the advertisement server 200 uses the search result of the Y restaurant as the search result of the terminal 300 of the second user. Will be provided to.

According to an embodiment of the present invention, the advertisement server 200 may determine the billed amount of the advertiser on the basis of the number of received user reviews [S330]. That is, the billed amount may be determined by multiplying the number of received reviews and the PPV. For example, if the number of reviews received is 500 times and the PPV is 500 won, the billed amount may be 250,000 won (= 500 times 500 won). Since the user reviews are generally written after purchasing the product of the advertiser, it may be very reasonable to charge the advertiser according to the number of user reviews received.

According to an embodiment of the present invention, the advertisement server 200 may determine the billed amount by further considering the exposure ranking between the line items of the plurality of advertisers. For example, a PPV may increase as a line item exposed to a higher level.

According to an embodiment of the present disclosure, the advertisement server 200 may provide a predetermined benefit to the first user based on the reception of the user review [S340]. In this case, according to an embodiment of the present invention, the advertisement server 200 may provide a benefit to the first user based on the benefit provision ratio information. For example, if the benefit provision rate for the billed amount is 50%, if the PPV (billed amount per review received) is 1000 won, the first user may receive 500 won mileage or points (including cash back points). It is.

4 is a flowchart illustrating a method of providing a search advertisement using a review associated with an embodiment of the present invention.

As shown in FIG. 4, the advertisement server 200 may receive a predetermined search word from the terminal 300 of the second user [S410]. The search word may be a search word provided by the terminal 300 of the second user. For example, even if there is no input of a search word for a specific location from the second user, the terminal 300 of the second user receives current location information of the second user and transmits a search word related to the current location to the advertisement server 200. It can be.

According to another embodiment of the present invention, the terminal 300 of the second user may receive a specific search word input or a specific category selection signal from the second user. In this case, the terminal 300 of the second user transmits a specific search term or a search term relating to a specific category input by the second user to the advertisement server 200.

For example, when the second user is located in Seocho-dong, if there is no special input, the terminal 300 of the second user may transmit the search word 'Seocho' to the advertisement server 200, and the second user may be “ When the coffee category is selected, the terminal 300 of the second user may transmit the search word “coffee” together with “seocho” to the advertisement server 200. In addition, when the second user inputs 'A coffee shop' after selecting the 'Coffee' category, the second user's terminal 300 searches the search term 'Seocho, coffee, A coffee shop' for the advertisement server ( 200).

Meanwhile, according to an embodiment of the present invention, the advertisement server 200 may extract a plurality of advertisers associated with the search word [S420]. Since the advertisement items that can be displayed in one advertisement window are limited, the advertisement server 200 extracts a predetermined number or less of advertisers. In this case, according to an embodiment of the present invention, the advertisement server 200 may extract an advertiser based on bid information of a plurality of advertisers.

For example, the ad server 200 includes: i) five advertisers starting from the highest MaxPPV in the case of the maximum PPV bidding method; and ii) five orders from the highest in the total bidding method (the product of the maximum number of benefits provided) in the case of the total bidding method. In the case of the ratio bidding method, five advertisers can be extracted from five advertisers in the order of the highest distribution ratio of the advertising media company.

According to an embodiment of the present invention, the advertisement server 200 may determine the exposure rank between the plurality of advertisers based on the bidding information [S430]. For example, in the case of the "maximum PPV bidding method", the exposure rank between the plurality of advertisers may be determined according to the order in which MaxPPV is high. In addition, in the "total bidding method", the exposure position between the plurality of advertisers may be determined according to the order in which the product of the MaxPPV and the number of benefit offerings is high.

Meanwhile, in the case of “ratio bidding”, an exposure position between a plurality of advertisers may be determined according to the distribution ratio of the advertising media company with respect to the billed amount. That is, in the case of "ratio of bidding", the higher the distribution rate of the advertising media company with respect to the billed amount, the higher the advertiser's line item is exposed. However, the higher the percentage of benefits provided to the first user with respect to the billed amount, the higher the probability of inducing a click of the second user. Therefore, in consideration of the exposure ranking of the line item and the traffic generation amount (the number of visits), the advertiser determines the distribution ratio between the advertising fee of the advertising media company and the benefit of the first user. According to an embodiment of the present disclosure, the advertisement server 200 may provide the advertisement items of the plurality of advertisers to the terminal 300 of the second user based on the determined exposure ranking [S440].

As shown in FIG. 6 (c), when the advertisement server 200 receives the search word 'delicious' from the terminal 300 of the second user, a predetermined number of advertisers associated with the 'delicious' are based on the bid information. Can be extracted with For example, the advertisement server 200 may extract a 'senior hand restaurant', 'hometown restaurant', 'Gwangnyeong restaurant' and the like. In this case, the 'senior hand restaurant', 'hometown restaurant', 'Gwangnyeong restaurant', etc. may be determined based on the exposure amount information, the number of benefits provided, information on the benefit provision rate for the billed amount.

Meanwhile, the line item may include a representative review, benefit information, a company name, location information, and the like. For example, the 'senior hand restaurant' line item exposed at the top is a representative review of 'grandmother's food best'> 'and' location 860m away from the current location ' 120 won will be included in the 'benefit information.

According to an embodiment of the present disclosure, the advertisement server 200 may include a plurality of user reviews for a specific advertiser in consideration of registration time information, visit count information, acquaintance index information, quality index information, and usage behavior similar index information. The representative reviews exposed to the line item may be determined.

For example, the advertisement server 200 may be a user review of which a writing time is recent or a user review with a large number of visits by a second user, or received from a terminal 100 of a first user who is acquainted with a second user. When the user reviews, the user reviews with a high quality index, or the user reviews received from the terminal 100 of the first user having a high use behavior similarity index and the second user is weighted to extract the representative user reviews.

In this case, since the advertisement server 200 may provide a line item including an objectively useful representative review to the second user, according to an embodiment of the present invention, the advertisement server 200 may provide a customized advertisement. In addition, it is possible to increase the purchase conversion rate for the advertisement product using the reviews.

Meanwhile, the advertisement server 200 may receive a line item selection signal of a specific advertiser from the terminal 300 of the second user [S450]. In this case, the advertisement server 200 provides a plurality of user reviews including the representative user reviews for the specific advertiser to the terminal 300 of the second user [S460].

For example, as shown in (d) of FIG. 6, when the advertisement item selection signal of 'myeonggung eclipse' is received from the terminal 300 of the second user, the advertisement server 200 is' myeonggung eclipse. A plurality of reviews for '2' is provided to the terminal 300 of the second user.

According to an embodiment of the present disclosure, the ranking of the plurality of reviews may be determined in consideration of at least one of registration time information, visit count information, acquaintance index information, quality index information, and usage behavior similar index information.

5 is a flow chart illustrating a method of providing additional benefits to a user associated with one embodiment of the present invention.

As shown in FIG. 5, according to an embodiment of the present disclosure, the advertisement server 200 may receive a selection signal for a specific user review from the terminal 300 of the second user [S510]. In this case, the advertisement server 200 may provide the terminal 300 of the second user with a page including a specific review selected by the terminal 300 of the second user among the plurality of reviews [ S520].

According to an embodiment of the present invention, the advertisement server 200 may receive new user reviews from the terminal 300 of the second user through the page [S530]. In this case, the advertisement server 200 may provide a predetermined benefit to the second user [S540]. In addition, the ad server 200 may provide additional benefits to the first user who has generated the specific user review [S550].

For example, suppose that a user registers a review for advertiser A, the billed amount is 1000 won, the benefit providing rate is 60%, and the additional benefit providing rate is 10%. When user a uses a product of advertiser A and registers a review, user a may earn 600 won (= 1000 won x 60%). And when the user b uses the product of the advertiser A through the reviews of the user a, leaving a new review, the ad server 200 is a 600 won (= 1000 won X 60%) benefit to the user b For example, user a will be given an additional accumulated benefit of 100 won ((= 1000 won x 10%).

Therefore, according to one embodiment of the present invention, when a second user purchases a product through a first user's reviews and leaves a new review, the first user provides additional benefits to the first user, thereby providing good quality of the first users. It is possible to induce the writing of reviews.

On the other hand, according to an embodiment of the present invention, the advertisement server 200 may limit the period and the number of times to provide additional benefits. For example, if the second user registers a new review through the first user's testimonials only for a month after the first user registers the testimonial, the first user may be provided with additional benefits, The number of extra benefits can be limited to five.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the scope of right.

100: terminal of the first user
200: ad server
210: receiving unit of the ad server
220: storage unit of the ad server
230: billing portion of the ad server
240: benefit provider of the ad server
250: transmission unit of the ad server
260: control unit of the ad server
300: terminal of the second user

Claims (20)

Receiving, by the advertisement server, a review of the advertiser from the terminal of the first user;
Storing, by the ad server, the received reviews by mapping the search term group set for the advertiser;
Determining, by the ad server, the billed amount of the advertiser based on the number of received reviews;
Providing, by the advertisement server, a predetermined benefit to the first user based on the reception of the review;
Receiving, by the advertisement server, a predetermined search word from a terminal of a second user;
Extracting, by the ad server, a plurality of advertisers corresponding to the search term group including the search term;
Determining, by the ad server, an impression rank among the plurality of advertisers based on bid information; And
The advertisement server registers time information of the user reviews, information on the number of visits to the user reviews, acquaintance index information indicating the degree of relevance between the second user and the first user, and quality index information that is information on objective quality of the user reviews. And a representative review for determining in consideration of at least one of usage behavior similarity index information indicating whether there is a similar behavior pattern between the first user and the second user. Providing to the terminal of the second user according to the ranking, advertising method. The method of claim 1, wherein the search term group is
Advertising method comprising a search term associated with at least one of the location information and industry information for the advertiser. The method of claim 1, wherein the predetermined benefit is
Advertising method comprising at least one of mileage or points earning benefits, cash back benefits, coupon offer benefits and discount benefits. The method of claim 1, wherein providing the predetermined benefit
Receiving, by the ad server, bidding information including benefit provision ratio information on a billed amount; And
And providing, by the advertisement server, a predetermined benefit to the first user based on the benefit provision ratio information. delete The method of claim 1, wherein the bidding information is
And at least one of bidding amount information, benefit providing number information, and benefit providing ratio information for the billed amount. delete The method of claim 1 wherein the line item is
Advertising method comprising the benefit information by the registration of the user reviews. The method of claim 1, wherein the advertising method
Receiving, by the advertisement server, a line item selection signal of a specific advertiser from a terminal of the second user; And
And providing, by the advertisement server, a plurality of user reviews including a representative user review for the specific advertiser, to the terminal of the second user. The method of claim 1, wherein the advertising method
Providing, by the advertisement server, a page including a specific review selected by the terminal of the second user among the plurality of reviews to the terminal of the second user;
Receiving, by the advertisement server, new reviews from the terminal of the second user through the page;
The advertisement server providing a predetermined benefit to the second user; And
And providing, by the ad server, an additional benefit to the first user who generated the specific user review. Receiving unit for receiving the user's reviews from the terminal of the first user and a predetermined search word from the terminal of the second user;
A storage unit for mapping the received user reviews with a search word group set for the advertiser and storing the received reviews;
A billing unit to determine a billing amount of the advertiser based on the number of times of receiving a review;
A benefit provider which provides a predetermined benefit to the first user based on the reception of the user reviews;
Control the receiver, the storage unit, the billing unit, and the benefit providing unit, extract a plurality of advertisers corresponding to the search term group including the search word, and determine an exposure rank among the plurality of advertisers based on bid information. And information on a registration time of the user reviews, information on the number of visits to the user reviews, acquaintance index information indicating a degree of relevance between the second user and the first user, quality index information that is information on objective quality of the user reviews, and A controller configured to determine a representative user review in consideration of at least one of usage behavior similarity index information indicating whether there is a similar behavior pattern between the first user and the second user; And
And a transmitter configured to provide the plurality of advertisers' advertising items including the representative reviews to the terminal of the second user according to the exposure ranking determined by the controller. 12. The method of claim 11, wherein the search term group is
Ad server comprising a search term associated with at least one of the location information and industry information for the advertiser. 12. The method of claim 11, wherein the predetermined benefit is
Ad server comprising at least one of mileage or points earning benefits, cash back benefits, coupon offer benefits and discount benefits. The method of claim 11, wherein the receiving unit
Receive bidding information including benefit coverage percentage information for the billed amount,
The benefit providing unit, the advertisement server, characterized in that to provide a predetermined benefit to the first user based on the benefit provision ratio information. delete The method of claim 11, wherein the bidding information is
And at least one of bidding amount information, benefit providing number information, and benefit providing ratio information for the billed amount. delete 12. The line item of claim 11 wherein the line item is
Ad server, characterized in that it comprises the benefit information by the registration of the user reviews. The method of claim 11, wherein the receiving unit
Receive a line item selection signal of a specific advertiser from the terminal of the second user,
The transmission unit, the advertisement server, characterized in that to provide a plurality of user reviews including the representative user reviews for the particular advertiser to the terminal of the second user. The method of claim 11, wherein the transmission unit
Providing a page including the specific user reviews selected by the terminal of the second user among the plurality of user reviews to the terminal of the second user,
The receiving unit receives a new user reviews from the terminal of the second user through the page,
The advertisement providing unit provides a predetermined benefit to the second user, and provides an additional benefit to the first user who generated the specific user review.

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