KR102535169B1 - Method for dealing service evaluation contents and Apparatus thereof - Google Patents

Abstract

A content transaction method performed by a content transaction server according to an embodiment of the present invention includes the step of receiving a user's selection of a service related to service evaluation content and a communication between a first service user and a service provider for the selected service. Receiving service transaction information and providing a first reward determined based on a preset first weight to an account of the first service user in response to receiving the service transaction information of the first service user; and Receiving the first service evaluation contents of the first service user corresponding to the service transaction information of the first service user, and as the first service user is registered as a first host, the received first service evaluation contents are converted to the user's service evaluation contents. The method may include matching evaluation contents and providing a graphic user interface including the matched service evaluation contents of the user and the first service evaluation contents to an external terminal.

Description

Method for dealing service evaluation contents and its apparatus

The present invention relates to a service evaluation content transaction method and apparatus therefor. More specifically, the present invention relates to a method and apparatus for posting service evaluation contents of a user and providing a reward to the user when a service transaction occurs thereby.

With the recent rapid increase in the amount of information, a myriad amount of information about services or products is being provided to consumers. In other words, when a consumer wants to obtain information about a specific service or product, he or she encounters too much information, and a large amount of that information is nothing more than promotional advertisements, making it difficult for consumers to obtain the desired information even if there is a large amount of information. A problem arises.

In order to solve this problem, service or product providers provide information to consumers by applying personalized advertising techniques, but this is also only a method of providing information by predicting consumer needs in terms of interest. A method for providing information that guarantees the reliability that is desired is not provided.

In this situation, consumers obtain information offline from acquaintances who have similar tastes and required service levels, or rely on posts from other consumers that are determined to be similar to consumers among online posts.

That is, there is no method for obtaining review information on a service or product online from an acquaintance who has previously experienced a service or product of interest to the consumer and deciding on a transaction for the corresponding service or product. In addition, a method for consumers, after experiencing a service or product, to provide a review about it to an acquaintance online, and to generate a transaction according to the service or product is not provided.

A technical problem to be solved by the present invention is to provide a method and apparatus for posting evaluation contents for a service or product and providing a transaction for the service or product.

Specifically, through evaluation contents posted on services or products, information on services or products is provided to acquaintances, and methods and devices for making reservations, purchases, and certifications for services or products of acquaintances are provided. is to do

Another technical problem to be solved by the present invention is to provide a method and apparatus for providing a reward to a user who posts evaluation content for a service or product. In particular, it is to provide a method and apparatus for providing different rewards according to the class of a user who recommends a service or product to an acquaintance.

Another technical problem to be solved by the present invention is to provide a method and apparatus for differently granting permission to use evaluation contents for a service or product according to a class of a user who recommends the service or product to an acquaintance.

The technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the description below.

An embodiment of a content trading method performed by a content trading server for solving the above technical problem includes receiving a user's selection of a service related to service evaluation content, and a first service user and service for the selected service. Receiving service transaction information between providers and providing a first reward determined based on a preset first weight to an account of the user in response to receiving the service transaction information of the first service user; and Receiving first service evaluation contents of the first service user corresponding to service transaction information of one service user, and as the first service user is registered as a first host, the received first service evaluation contents are stored in the first host. The method may include matching the service evaluation contents of the user and providing a graphic user interface including the matched service evaluation contents of the user and the first service evaluation contents to an external terminal. .

Another embodiment of a content trading method performed by a content trading server for solving the technical problem is the step of receiving service transaction information of a first service user for a service related to the user's service evaluation content, and the first service. The step of receiving the first service evaluation content corresponding to the service transaction information of the user, the step of receiving the service transaction information of the second service user for the service related to the first service evaluation content, and the terminal of the second service user collecting preference information for at least one of the service evaluation contents of the user and the service evaluation contents of the first service user, and based on the collected preference information, the user's service evaluation contents and the first service The method may include assigning a weight to each service evaluation content of the user and providing a reward to accounts of the user and the first service user, respectively, based on the assigned weight.

The content transaction server for solving the technical problem includes one or more processors, a memory for loading a computer program executed by the processor, a storage for storing a service evaluation content database, and receiving service transaction information and service evaluation content. It includes a network interface, wherein the computer program includes an operation for receiving a user's selection of a service related to service evaluation contents and an operation for receiving service transaction information between a first service user and a service provider for the selected service; and In response to receiving the service transaction information of the first service user, providing a first reward determined on the basis of a preset first weight to the user's account, and the operation corresponding to the service transaction information of the first service user an operation of receiving first service evaluation contents of a first service user and matching the received first service evaluation contents with service evaluation contents of the user as the first service user is registered as a first host; and An operation of providing a graphic user interface including the matched service evaluation contents of the user and the first service evaluation contents to an external terminal.

In addition, a content transaction program for solving the above technical problem is combined with a computing device, receiving a user's selection of a service related to service evaluation content, and a communication between a first service user and a service provider for the selected service. Receiving service transaction information and providing a first reward determined based on a preset first weight to an account of the first service user in response to receiving the service transaction information of the first service user; and Receiving the first service evaluation contents of the first service user corresponding to the service transaction information of the first service user, and as the first service user is registered as a first host, the received first service evaluation contents are converted to the user's service evaluation contents. Storing in a recording medium to execute the step of matching evaluation contents and the step of providing a graphic user interface including the matched service evaluation contents of the user and the first service evaluation contents to an external terminal. It can be.

According to the present invention, it is possible to provide effective information on a service or product to consumers by providing evaluation contents on a service or product.

In addition, according to the present invention, a reward may be provided to a user who provides evaluation contents for a service or product. Accordingly, there is an advantage in that a broker market in which commissions are paid in exchange for service arrangements offline can be transparently formed online.

In addition, the present invention has an effect of providing a method capable of providing differential rewards according to the hierarchy of users who have provided evaluation contents for services or products.

1 is a configuration diagram of a content trading system according to an embodiment of the present invention.
2 is a conceptual diagram for explaining a content transaction process according to another embodiment of the present invention.
3 is a block diagram of a content trading server according to another embodiment of the present invention.
4 is a flowchart of a content transaction method according to another embodiment of the present invention.
5 is an exemplary diagram for explaining weights given to service evaluation contents referred to in some embodiments of the present invention.
6 is an exemplary diagram for explaining service evaluation contents provided to a second host referred to in some embodiments of the present invention.
7 is a flowchart of a method of providing a reward according to a preference for content according to another embodiment of the present invention.
8 is an exemplary diagram of an interface for collecting preference for content according to another embodiment of the present invention.
9 is an example of a graphical user interface in which a content display method is changed according to a preference, which is referred to in some embodiments of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Advantages and features of the present invention, and methods for achieving them, will become clear with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms, only the present embodiments make the disclosure of the present invention complete, and the common knowledge in the art to which the present invention belongs It is provided to fully inform the holder of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numbers designate like elements throughout the specification.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used in a meaning commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless explicitly specifically defined. Terminology used herein is for describing the embodiments and is not intended to limit the present invention. In this specification, singular forms also include plural forms unless specifically stated otherwise in a phrase.

In this specification, a host refers to a subject that creates evaluation contents for a service or product and transmits them to a content transaction server through a terminal of the host. Evaluation contents prepared by the host may be posted through a web page operated by the contents trading server. The posted evaluation content may be used to recommend the service or product to consumers.

The hosts may be located in different layers in the order in which evaluation contents for the service or product are created and posted.

In particular, in this specification, a host that first posts service evaluation contents and induces a transaction of a consumer is referred to as a user for convenience of description. On the other hand, a consumer who purchases a service or product with reference to evaluation content posted by a user serving as a host will be referred to as a first host. In addition, a host of a lower layer that becomes a host after the first host is referred to as a second host.

For example, a consumer who purchases a service with reference to evaluation content posted by a user posts service evaluation content based on his or her purchase experience, and another consumer purchases the service with reference to the posted service evaluation content. In this case, both the user and the consumer posting the service evaluation content correspond to the host according to the embodiment of the present invention. Here, users and consumers corresponding to the host are hosts of different layers. That is, the user is a host of a higher layer compared to the consumer, and the consumer is a host of a lower layer compared to the user.

The user, the first host, and the second host each make a host registration request to the service provider, and become hosts when the service provider approves the host registration. The user before the host registration, the first host, and the second host may be referred to as standby hosts.

For example, the host registration request may be performed by providing service evaluation contents created to each service provider. In this case, as the service provider approves the publication of each created service evaluation content, the host registration request may be approved.

Hereinafter, with reference to FIG. 1, the configuration and operation of a content trading system that performs a service evaluation content trading method will be described in detail. 1 is a configuration diagram of a content trading system according to an embodiment of the present invention.

Referring to FIG. 1 , the content trading system may include a content trading server 100, a user terminal 200, a first host terminal 300, a second host terminal 400, and a service organization server 500. there is. The content transaction server 100, the user terminal 200, the first host terminal 300, the second host terminal 400, and the service organization server 500 are computing devices capable of communicating with each other. The first host and the second host may be referred to as a first service user and a second service user, respectively, until service evaluation contents are created and approved as hosts.

The content transaction server 100 may provide graphic user interfaces for receiving evaluation content for services or products to terminals of users, first service users, and second service users. In FIG. 1 , terminals of users, first service users, and second service users are shown as the user terminal 200 , the first host terminal 300 , and the second host terminal 400 . The content trading server 100 may operate a web page for posting evaluation content received through the interface.

The content transaction server 100 may provide a graphic user interface for performing transaction for the service or product through the web page to the terminal of the preliminary host. Here, the graphic user interface for performing a transaction for the service or product may include a menu for supporting transaction activities such as reservation and purchase of a service or product linked to the posted evaluation content.

It is assumed that evaluation contents for a service created by a user are received from the user terminal 200 and the service evaluation contents are posted on a web page operated by the content trading server 100 . In this case, the content transaction server 100 may provide menus for performing service transactions in relation to the posted service evaluation content to terminals of the first service user and the second service user. For example, the content transaction server 100 may provide a graphic user interface for positioning the menu in an area adjacent to the service evaluation content to the terminal of the first service user. In addition, the menu may include a reservation menu for the first service user to check the posted evaluation content and to receive a service from the same company. The service of the same company is a service provided by a service organization that provides a service recommended by posted evaluation contents, and may include the same service as the service recommended or a service related thereto.

That is, when the first service user accesses evaluation content for a service of interest on a web page provided by the content transaction server 100 on the terminal of the first service user and selects the reservation menu, the content transaction server 100 This can be detected and a reservation work for receiving the service can be performed.

Specifically, when the first service user selects a reservation menu on the menu through the terminal of the first service user, the content transaction server 100 selects the selected menu based on the evaluation content posted in the service institution server 500. It is possible to transmit a reservation request to receive a service according to. Here, the service according to the selected menu may be a service related to evaluation content. For example, when the service being evaluated in the evaluation contents is plastic surgery A's double eyelid surgery, the related service means a plastic surgery service including double eyelid surgery provided by plastic surgery A. The service organization server 500 may receive the reservation request and register a reservation for the service. Meanwhile, the reservation registration may be performed through the terminal of the first service user, but the embodiment of the present invention is not limited thereto, and may be performed through the terminal of the user.

After the reservation registration, when the preliminary host visits the service provider's service provider operating the service organization server 500 and receives the service, the service organization server 500 provides service transaction information, that is, the first service Information such as the cost paid by the user, service provision, and service provision date may be transmitted to the content transaction server 100 .

The content transaction server 100 may receive the service transaction information and identify that the first service user has been provided with the service.

According to an embodiment of the present invention, the user can transmit the created service evaluation content to a content transaction server through a user terminal after creating service evaluation content. The content transaction server 100 may receive the created service evaluation content and provide it to the service organization server 500 .

A service provider who is a manager of the service institution server 500 may determine whether or not to post the provided service evaluation content on a web page operated by the content transaction server 100 . When it is determined to post service evaluation contents on the web page, the content transaction server 100 may register a user who has created evaluation contents for the service as a host.

In addition, the first service user receiving the service may create evaluation content for a service directly experienced through the terminal of the first service user and transmit the same to the content transaction server 100 . In this case, in the same manner as described above, the process of determining whether or not to post the content created by the first service user on the web page and the process of registering the first service user as the host may be repeated.

When host registration approval of the first service user is received from the service institution server 500, the content transaction server 100 may post evaluation content for the service on the web page. In this case, the first service user registered as the host may be referred to as the first host as described above.

In addition, when the second service user selects and reserves a service based on the service evaluation contents of the first host, directly experiences the service, and then creates the evaluation contents, in the same manner as described above, the second service user creates the evaluation contents. Content may also be posted on a web page operated by the content trading server 100 . In this case, the second service user may be referred to as a second host to be distinguished from the first host.

Meanwhile, the service institution server 500 may be a computing device operated by a service institution providing the service. In particular, the service institution server 500 is described as a server, but is not limited thereto, and may include a fixed or mobile terminal used by the service institution. Here, the service institution may include, for example, a restaurant, an accommodation, or a medical institution providing medical services. In addition, the service institution may include not only an institution that simply provides a service, but also an institution that sells and distributes a specific product.

The service organization server 500 may receive a reservation request for a service related to content posted by a host from the content transaction server 100 . In addition, the service institution may provide the service according to the received reservation request to a consumer who accesses the content posted by the host and selects a reservation menu generating the reservation request. In addition, the service organization server 500 may transmit to the content transaction server 100 whether or not the service is provided and transaction details according to the service provision.

As described above, the web page operated by the content transaction server 100 promotes the service of the service organization in that it posts service evaluation contents of the host for the service provided by the service organization.

The service institution may pay a fee to the operator of the content transaction server 100 in exchange for the publicity. For example, the fee payment method may be a method in which a fee of a predetermined ratio to the sales generated from the account of the service institution is automatically deposited into the account of the operator of the content transaction server 100 .

The content transaction server 100 may provide a reward to the host upon receiving transaction information according to the provision of the service. That is, when a transaction according to service evaluation contents occurs, the host may receive a reward in exchange for the transaction. From this point, it can be seen that the service evaluation content created by the host and the reward are traded between the content transaction server 100 and the host.

Hereinafter, with reference to FIG. 2, a transaction process between the service evaluation content and reward performed in the content transaction system will be described in detail. 2 is a conceptual diagram for explaining a content transaction process according to another embodiment of the present invention. For convenience of explanation in FIG. 2 , a process of using a service by a service user and a process of registering a host corresponding to a lower layer of the first host are omitted. In addition, in FIG. 2 , a case in which a user is shown as a host, a service institution is plastic surgery A, and a service is double eyelid surgery provided by plastic surgery A is shown as an example.

Hereinafter, the user prepares service evaluation contents 210 and transmits them to the contents trading server 100 through the user terminal 200, and the contents trading server 100 posts the service evaluation contents 210 on the web page. A case is explained as an example.

The service evaluation content 210 may include various items such as the type of service that the user wants to recommend and text, image, and video for evaluation of the service. The first host 310 may check the posted service evaluation contents 210 through the first host terminal 300 .

In FIG. 2 , a case in which service evaluation contents 210 of a user are recommended to a plurality of first service users 310 is shown as an example. The user may transmit not only the service evaluation contents 210 , but also information about a first service user who wants to recommend the evaluated service to the contents transaction server 100 . The content transaction server 100 may transmit a recommendation message for the service to the terminal of the first service user based on the information about the first service user. The content transaction server 100 may transmit link information about the web page on which the service evaluation content is posted to the terminal of the first service user. The first service user may access the service evaluation contents 210 and receive a service related to the service evaluation contents 210 . That is, the first service user can receive any one of various plastic surgery services provided by plastic surgery clinic A (510). For example, when a double eyelid surgery service is received, the server 500 of plastic surgery clinic A 510 may transmit service transaction information including whether or not the double eyelid surgery has been completed and sales details to the content transaction server 100. .

The content transaction server 100 may provide a reward to the user based on the service transaction information. In this case, the content transaction server 100 may determine a reward to be provided to the first service users based on the number of first service users who have actually completed plastic surgery and paid the cost among the first service users. In particular, the content transaction server 100 may determine a reward provided to the user based on a preset weight. The content transaction server 100 may record the reward provided to the user by matching it to the user's account.

In addition, when the first service user who has completed the double eyelid surgery and paid the fee creates evaluation contents for the service he directly experienced, and sends it to the content transaction server 100 through the terminal of the first service user, The content transaction server 100 may register the first service user as a host.

In the above, the case where the reward provided to the user is determined based on the number of service users who have completed the service transaction, and in this case, the weight for determining the reward is set in advance has been mainly described, but the present invention is not limited thereto. .

According to another embodiment of the present invention, the reward and/or weight given to the user may be determined based on whether the first service user who completed the service transaction is registered with the host. For example, when a first service user is registered as a host and service evaluation content created after service transaction is posted on a web page operated by the content transaction server 100, the content transaction server 100 adds the value to the user's account. Rewards can also be provided. Alternatively, the content trading server 100 may increase a weight for determining a reward.

Next, with reference to FIG. 3, the content trading server 100 will be described in detail. 3 is a block diagram of a content trading server according to another embodiment of the present invention.

Referring to FIG. 3 , the content transaction server 100 may include a processor 101 , a network interface 102 , a memory 103 and a storage 104 .

The processor 101 controls the overall operation of each component of the content transaction server 100 . The processor 101 may include a central processing unit (CPU), a micro processor unit (MPU), a micro controller unit (MCU), or any type of processor well known in the art. Also, the processor 101 may perform an operation for at least one application or program for executing a method according to embodiments of the present invention. The processor 101 may generate various interfaces required to perform a method according to an embodiment of the present invention as the processor 101 performs an operation on the at least one application or program. The content transaction server 100 may include one or more processors.

The network interface 102 supports wired and wireless Internet communication of the content transaction server 100 . In addition, the network interface 102 may support various communication methods other than internet communication. To this end, the network interface 102 may include various communication modules.

The network interface 102 may receive service evaluation content prepared by a preliminary host through a terminal of the preliminary host. Also, the network interface 102 may receive service transaction information from the service organization server 500 . Also, the network interface 102 may receive a host registration acknowledgment message from the service organization server 500 .

The network interface 102 may provide various interfaces generated by the processor 101 to a host, a preliminary host, and/or a terminal of a service user in a process of receiving service evaluation contents and providing a menu for service transaction. . In addition, the network interface 102 may provide the server 500 of the service institution with various interfaces required for service transaction process and service transaction information input.

Memory 103 stores various data, commands and/or information. The memory 103 may load one or more programs 105 from the storage 104 in order to perform the content trading method according to embodiments of the present invention. In FIG. 3 , RAM is illustrated as an example of the memory 103 .

The storage 104 may non-temporarily store data received from the outside. The storage 104 may be a non-volatile memory such as read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, or the like, a hard disk, a removable disk, or a device well known in the art. It may be configured to include any known type of computer-readable recording medium.

Storage 104 may store one or more programs 105 for performing a method according to embodiments of the present invention. In FIG. 3 , content trading software is shown as an example of the program 105 . A detailed operation of the content trading server 100 according to execution of the content trading software will be described later with reference to FIG. 4 .

The storage 104 may store various settings and information input from a manager of the content transaction server 100 . In particular, a service transaction information database 106 and a service evaluation content database 107 may be installed in the storage 104 .

Hereinafter, based on the description of FIGS. 1 to 3 described above, other embodiments of the present invention will be described in detail. The embodiments described below do not have to be implemented separately, and may be implemented in combination with each other. In addition, it should be noted that the embodiments described below may be implemented in combination with the embodiments of the present invention described above in the description of FIGS. 1 to 3 . Hereinafter, it is assumed that methods according to embodiments of the present invention are performed by the content trading server 100 .

4 is a flowchart of a content transaction method according to another embodiment of the present invention. Hereinafter, in FIG. 4, it is assumed that the first service user is registered as a host and becomes the first host. That is, it is assumed that the first service user actually receives a service, makes a transaction, and later posts service evaluation contents created by the first service user.

Referring to FIG. 4 , the content transaction server 100 may receive a user's selection of a service related to service evaluation content (S10). The content transaction server 100 may receive a selection for the service from the user terminal 200 or the terminal of the first service user.

According to an embodiment of the present invention, prior to step S10, the content transaction server 100 may receive service evaluation content and information on the first service user from the user terminal 200. In this case, the information of the first service user may include contact information of the terminal of the first service user. Accordingly, the content transaction server 100 may transmit the received service evaluation content to the terminal of the first service user designated by the user, based on the information of the first service user. In this case, the content transaction server 100 may receive a selection of a service matched to the user's service evaluation content from the terminal of the first service user designated by the user.

Alternatively, according to another embodiment of the present invention, the content transaction server 100 may transmit a message inviting the first host device 300 designated by the user to the web page on which the user's service evaluation content is posted. . The message may include link information about the web page. The terminal of the first service user can access the web page through the link information, and after the first service user checks the service evaluation contents posted on the web page, the first service user deals with services related to the service evaluated by the user. You can also choose whether or not Here, the user's service evaluation content may be, for example, a post recommending double eyelid surgery by A plastic surgeon. In this case, the service matching the service evaluation contents of the user may be double eyelid surgery of plastic surgery A or other plastic surgery provided by plastic surgery A.

In step S10, when the selection for the service is received, the content transaction server 100 may transmit a transaction request for the selected service to the service organization server 500. For example, the transaction request for the selected service may be a reservation request for the service. The service organization server 500 may register a reservation according to the request. When the first service user receives the service according to the registered reservation schedule, the content transaction server 100 may receive service transaction information of the first service user for the service from the service organization server 500. (S20).

In response to receiving the service transaction information of the first service user, the content transaction server 100 may provide a first reward determined based on a preset first weight to the user's account (S30). Here, the preset first weight means a ratio for determining a reward provided to the user's account among service costs paid by the first service user according to a service transaction with the service institution. That is, the reward may be an amount excluding a fee provided to the account of the operator of the content transaction server 100 according to the first weight, among the service costs. Such an amount may be provided to the user's account in the form of points having an exchange value.

Also, the user's account may be a service use account of a service provided according to an embodiment of the present invention.

In the above example, sales are generated in plastic surgery A by the number of users of the first service who receive double eyelid surgery. In this case, a fee determined by reflecting the first weight on the sales may be provided to the account of the operator of the content transaction server 100 . For example, if there are 3 first service users and the first weight is preset as 0.5 for the service cost of the first service users, the sum of the weights given to the service evaluation contents of the users is 0.5 * 3 = 1.5. The content transaction server 100 may determine a reward to be provided to the user based on 1.5, which is the sum of the weights.

Next, the content transaction server 100 may receive the first service evaluation content of the first service user corresponding to the service transaction information of the first service user (S40). Specifically, after receiving the service, the first service user may create evaluation contents for the service provided through the terminal of the first service user, and provide the contents to the content transaction server 100 . For example, if the service transaction information of the first service user is transaction information on double eyelid surgery provided by A plastic surgery, the service evaluation content of the first service user may be a recommendation post about the provided double eyelid surgery.

At this time, the content trading server 100 provides the evaluation content of the first service user to the service institution server 500, and allows the service institution to determine whether to post it on a web page operated by the content trading server 100. there is. When the service institution server 500 transmits the evaluation content posting decision message, the content transaction server 100 may receive it and register the first service user as the first host.

As the first service user is registered as the first host, the content transaction server 100 may match the received first service evaluation content with the user's service evaluation content (S50). In the above example, the user's service evaluation content, a post recommending double eyelid surgery by plastic surgeon A, and the service evaluation content of the first service user, a post recommending double eyelid surgery by plastic surgeon A, may be matched. The content transaction server 100 may record the matching relationship of the service evaluation content in the storage 104 .

The content transaction server 100 may provide a graphic user interface including the matched service evaluation contents of the user and the first service evaluation contents to an external terminal (S60). Here, the external terminal may be a terminal accessing a web page operated by the content transaction server 100 . The external terminal user may be a person who wishes to use a service seeking information on a service related to the user's service evaluation contents and the first service evaluation contents.

Fig. 5 is an exemplary diagram for explaining weights given to service evaluation contents referred to in some embodiments of the present invention. In FIG. 5, it is assumed that all service users are registered as hosts.

Referring to the service evaluation contents 220 of user a in FIG. 5 , a case where host a1 , host a2 , and host a3 received double eyelid surgery from A plastic surgery and became the first host 230 is shown as an example. In addition, host b1 who received double eyelid surgery in A plastic surgery by referring to the service evaluation contents 231 of host a1 became the second host 240, and referred to the service evaluation contents 232 of host a2 in A plastic surgery. It is assumed that hosts b2 and b3 who have undergone double eyelid surgery become second hosts. Also, with reference to the service evaluation contents 233 of host a3, it is assumed that host b4, who has undergone double eyelid surgery at plastic surgery A, becomes the second host 240.

Referring to FIG. 5, host b1, host b2, host b3, and host b4, which are the second hosts, are recommendations 4 (241), 5 (242), and 6 (243), respectively, as reviews of double eyelid surgery in A plastic surgery. and recommendation 7 (244) were created as service evaluation contents.

By repeating the process of steps S10 to S40 of FIG. 4 , the content transaction server 100 may receive the service evaluation content of the second host 240 . The content transaction server 100 may post the received service evaluation content of the second host 240 on the web page.

Also, similar to step S50 of FIG. 4 described above, the content transaction server 100 may match the received service evaluation contents of the second host with service evaluation contents of the first host.

Referring to FIG. 5 , service evaluation contents 231 , 232 , and 233 of the first host all match service evaluation contents 220 of the user. For the service evaluation contents of the second host, recommendation 4 (241) matches recommendation 1 (231), recommendation 5 (242) and recommendation 6 (243) match recommendation 2 (232), and recommendation 7 (244) ) matches recommendation 3 (233).

Next, as shown in FIG. 5 , a method for determining the weight of the user's service evaluation contents 220 and the user's reward when the second host exists will be described.

Referring to the example described in FIG. 4 , in step S30, a preset weight of 0.5 is assigned to the user's service evaluation content, and a reward is provided to the user's account based on this weight. In the above example, since there are three first hosts 230, actually, each time a service transaction occurs between each service user corresponding to the first host 230 and the service institution, the user's Rewards are provided to the account.

In this case, referring to FIG. 5 , a reward to be provided to the user's account from the content transaction server 100 is based on the second weight previously set by the second host 240 to the user's service evaluation contents 220. can be determined.

For example, if there are 4 second hosts and the second weight is preset at 0.2 per second host, whenever service traders of 4 second service users occur, the content trading server 100 sends the user Rewards are provided to the account of

Accordingly, the total amount of rewards provided to the user's account by the content transaction server 100 is 1.5, the sum of the weights according to the number of service evaluation contents of the first host 230 and the number of service evaluation contents of the second host 240. It can be calculated by summing the total weight of 0.8 and based on the total sum of the summed weights.

For the service evaluation contents 231, 232, and 233 of the first host 230, the same method as the weighting method for the user's service evaluation contents described above may be used. That is, among the first host 230, recommendation 1 231 of host a1 matches recommendation 4 241 of service evaluation contents of the second host, so the preset first weight according to the above example is 0.5. , and based on this, rewards are provided. In the case of recommendation 2 (232) of host a2, since there are two service evaluation contents of the second host, recommendation 5 (242) and recommendation 6 (243), a reward is provided based on the total weight of 0.5 * 2 = 1. . In addition, in the case of recommendation 3 (233) of host a3, a reward is provided based on a weight of 0.5, similarly to recommendation 1 (231) of host a1.

Meanwhile, there may be cases in which another host is added to the first host in the service evaluation content matching structure of FIG. 5 . In particular, when it takes a certain amount of time to receive a service depending on the type of service, the time point at which service evaluation contents are posted may be different. Therefore, the content transaction server 100 determines the first host 230 for a predetermined period of time, and even if a reward to be provided to the user is determined based on the number of service evaluation contents posted by the first host and a preset weight, The reward may be modified.

A case in which host a4 (not shown) is added to the first host 230 will be described as an example. That is, it is a case where host a4 refers to the user's service evaluation contents 220 and receives double eyelid surgery from A plastic surgery, and posts the corresponding service evaluation contents on a web page operated by the content transaction server 100 .

The content transaction server 100 may additionally receive service transaction information of host a4, which is different from the existing first host. Also, the content transaction server 100 may receive service evaluation content of host a4 corresponding to the service transaction information of host a4. When the service evaluation contents of the host a4 are received, the content transaction server 100 may match the service evaluation contents of the host a4 with the service evaluation contents of the user. In the above example, since the service evaluation contents of host a4 are added to the number of service evaluation contents of the first host, a reward may be additionally provided based on a weight of 0.5. In this case, when the number of service users who additionally generate service transaction information is plural, such as host a4, the corresponding amount of rewards may be additionally provided to the user's account.

As described above, since the weight of the service evaluation contents of the user and the weight of the service evaluation contents of the first host are different from each other, the reward 501 for the user and the reward 502 for the first host are different from each other. Meanwhile, the reward 503 provided to each second host is determined according to a preset weight for service evaluation contents of hosts located in a lower layer of the second host.

Meanwhile, according to another embodiment of the present invention, after the service evaluation content of the second host corresponding to the service transaction information of the second host is received, that is, after the second host becomes a host, the content transaction server ( 100) may collect preference information for at least one of service evaluation contents of the user and service evaluation contents of the first host, from the terminal of the second host. In this case, the content transaction server 100 may modify the determined reward for the user based on the preset first weight and the preset second weight by reflecting the collected preference information.

6 is an exemplary diagram for explaining service evaluation contents provided to a second host referred to in some embodiments of the present invention. In Fig. 6, a service evaluation content chain transmitted to a terminal of a second host is shown as an example. In particular, a case in which the service evaluation content chain is transmitted to the terminal 340 of host b4 shown in FIG. 5 among the second hosts will be described as an example. Here, the service evaluation content chain refers to a series of service evaluation content sets transmitted to a terminal of a service user, which is a lower layer of the final host. In FIG. 6 , it is assumed that a service user who is a lower layer of the final host is registered as host b4 when creating service evaluation contents after using the service.

The service evaluation chain may include service evaluation contents posted by hosts higher than the final host.

That is, when the final host posts service evaluation contents and recommends them to service users of the lower hierarchy, the content transaction server 100 transmits data created by hosts higher than the final host to the terminals of the service users of the lower hierarchy belonging to the node of the final host. Service evaluation contents may be transmitted together. Here, a service user of a lower layer belonging to a node of the final host may be a service user designated by the final host. According to another embodiment of the present invention, service users of lower layers belonging to nodes of the final host include service users who select or view service evaluation contents of the final host on a web page operated by the content transaction server 100. You may.

Referring to FIG. 5 , the first hosts belonging to the user's node are host a1, host a2, and host a3, and the second host belonging to the node of host a3 is host b4. Referring back to FIG. 6 , host b4 is a service user of the lower layer before using a service and posting service evaluation contents. Accordingly, in this case, the final host becomes host a3, which is the first host. The content transaction server 100 may create a service evaluation content chain including service evaluation content created by hosts a3 or higher, which is the final host, in the terminal 340 of host b4. In FIG. 6 , the service evaluation contents chain may include the user's service evaluation contents 220 and the service evaluation contents 233 of the host a3.

The service evaluation contents 220 of the user and the service evaluation contents 233 of the host a3 matched thereto may be arranged according to a preset priority through a graphic user interface on the terminal 340 of the host b4. That is, in FIG. 5 and FIG. 6, the service evaluation contents 220 of the user and the service evaluation contents 233 of the host a3 are sequentially arranged from top to bottom according to the registration time, but according to the embodiment of the present invention, the host b4 The service evaluation contents may be arranged in order of priority based on various preset criteria, such as degree of interest, similarity of service, etc. Next, the content transaction server 100 converts the created service evaluation contents chain to service users of lower layers. It can be transmitted to terminal 340 of host b4.

When the user's service evaluation contents and the service evaluation contents of the first host matched with the user's service evaluation contents are received from the terminal 340 of host b4, the host b4 responds to the service evaluation contents of the first host with reference thereto. service can be used (S601). When host b4 uses the service, the service organization server 500 provides the service transaction information to the content transaction server 100 (S602). The content transaction server 100 may provide a reward to the user and the first host.

7 is a flowchart of a method of providing a reward according to a preference for content according to another embodiment of the present invention.

Referring to FIG. 7 , the content transaction server 100 may receive user service evaluation content (S701). The content transaction server 100 may post the received service evaluation content of the user on a web page that operates it. Alternatively, it may be transmitted to the terminal of the first service user. The first service user may be provided with a service related to the user's service evaluation contents by referring to the user's service evaluation contents. The content transaction server 100 may receive service transaction information of the first service user from the service organization server 500 that provided the related service (S702). In addition, the content transaction server 100 may receive the first service evaluation content corresponding to the service transaction information of the first service user (S703).

Next, in the same manner as the process above step S702, the content transaction server 100 may receive service transaction information of a second service user for a service matched to the service evaluation content of the first service user. (S704).

At this time, the content transaction server 100 may collect preference information for at least one of the service evaluation contents of the user and the service evaluation contents of the first service user, from the terminal of the second service user (S705). To this end, the content server 100 may provide an interface for collecting content preference information to the terminal of the second service user.

8 is an exemplary diagram of an interface for collecting preferences for service evaluation content according to another embodiment of the present invention.

Referring to FIG. 8 , the content transaction server 100 may create an interface 800 including input areas 221 and 234 for collecting preference information in an area adjacent to service evaluation content. The second service user, host b4 , may select preferred service evaluation contents from posted service evaluation contents through the interface 800 . Alternatively, according to another embodiment of the present invention, the host b4 may input a preference score for each posted service evaluation content through the interface 800 .

Referring back to FIG. 7 , the content transaction server 100 may assign a weight to each of the service evaluation contents of the user and the service evaluation contents of the first service user, based on the collected preference information (S706). . In addition, the content transaction server 100 may provide a reward to each of the user and the first service user based on the assigned weight (S707). That is, the rewards 801 and 802 of FIG. 8 are determined according to the service evaluation content preference of the host b4.

9 is an example of a graphical user interface in which a content display method is changed according to a preference, which is referred to in some embodiments of the present invention.

In step S704, the content transaction server 100 may receive the second service evaluation content corresponding to the service transaction information of the second service user. That is, service evaluation contents of the second service user such as recommendation 7 244 on the interface 800 of FIG. 8 may be received.

Referring to FIG. 9 , when the service evaluation contents of the second service user are received, in step S705, the content transaction server 100 transmits the user's service evaluation contents 901 and the service evaluation contents of the first service user. A service evaluation content chain 900 including 902 and the service evaluation content 903 of the second service user may be transmitted to an external terminal.

At this time, the content transaction server 100 may identify and process service evaluation content 910 having a high preference among the service evaluation content belonging to the service evaluation content chain and transmit the same. Particularly, as an example of the identification process, FIG. 9 shows a case in which service evaluation contents belonging to the service evaluation contents chain are transmitted as contents of different sizes according to preferences. Referring to FIG. 9 , on the service evaluation content chain 900, the service evaluation content 901 of a user with a high preference is enlarged and displayed, and the service evaluation content 902 of a first service user with a low preference is reduced. displayed small. The identification process is an example, and various graphic effects such as color differences and borders may be applied to service evaluation contents. According to another embodiment of the present invention, the content transaction server 100 may identify service evaluation content whose preference is equal to or less than a preset threshold so that only the message title is displayed or only a part of the content is displayed.

Methods according to embodiments of the present invention described so far with reference to the accompanying drawings can be performed by executing a computer program implemented as a computer readable code. The computer program may be transmitted from the first computing device to the second computing device through a network such as the Internet, installed in the second computing device, and thus used in the second computing device. The first computing device and the second computing device include both a server device, a stationary computing device such as a desktop PC, and a mobile computing device such as a notebook computer, a smart phone, and a tablet PC.

Although the embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains can be implemented in other specific forms without changing the technical spirit or essential features of the present invention. you will be able to understand Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting.

Claims (13)

As a content trading method performed by a content trading server,
receiving a user's selection of a service related to service evaluation content;
receiving service transaction information between a first service user and a service provider for the selected service;
providing a first reward determined based on a preset first weight to an account of the first service user in response to receiving service transaction information of the first service user;
receiving first service evaluation content of the first service user corresponding to service transaction information of the first service user;
matching the received first service evaluation contents to service evaluation contents of the user when the first service user is registered as a first host; and
Providing a graphic user interface including the matched service evaluation contents of the user and the first service evaluation contents to an external terminal;
The providing of the graphic user interface including the first service evaluation contents to the external terminal includes providing only the service evaluation contents included in the service evaluation contents chain of the first service to the external terminal;
The service evaluation content chain of the first service includes service evaluation content posted by a host equal to or greater than a final host of the first service.
Transaction method of service evaluation contents. According to claim 1,
receiving service transaction information of a second service user for a service related to service evaluation contents of the first service user;
In response to receiving the service transaction information of the second service user, providing a second reward determined based on a preset second weight to the user's account,
Transaction method of service evaluation contents. According to claim 2,
receiving second service evaluation contents of the second service user corresponding to service transaction information of the second service user;
matching the received second service evaluation contents with service evaluation contents of the user when the second service user is registered as a second host; and
Providing a graphic user interface including the matched service evaluation contents of the user and the second service evaluation contents to an external terminal.
Transaction method of service evaluation contents. According to claim 2,
Receiving service transaction information of the second service user,
Collecting, from a terminal of the second service user, preference information for at least one of the user's service evaluation contents and the first service evaluation contents;
Providing a second reward determined on the basis of the preset second weight to the user's account,
Based on the collected preference information, modifying the second weight,
Transaction method of service evaluation contents. According to claim 1,
The step of matching the received first service evaluation contents with the user's service evaluation contents,
As the first service user is registered with the first host, providing an additional reward to the user's account.
Transaction method of service evaluation contents. According to claim 2,
The step of receiving service transaction information of a second service user for a service related to service evaluation contents of the first service user,
Prior to receiving the second service transaction information, providing the user's service evaluation contents and the matched first service evaluation contents to a terminal of the second service user through the graphic user interface;
The user's service evaluation content and the matched first service evaluation content are arranged according to a priority set in advance on the graphic user interface.
Transaction method of service evaluation contents. According to claim 1,
Providing a first reward determined on the basis of the preset first weight to the user's account,
additionally receiving service transaction information of each of at least one third service user before the first host is registered;
Providing a third reward determined based on the preset first weight and the number of third service users to the user's account,
Transaction method of service evaluation contents. According to claim 1,
Receiving a selection of a service related to the user's service evaluation content includes:
Receiving service evaluation contents and information on a first service user designated by the user from a user terminal;
transmitting the received service evaluation contents to a terminal of the designated first service user based on the information of the designated first service user; and
Receiving a selection of a service related to service evaluation contents of the user from a terminal of the designated first service user,
Transaction method of service evaluation contents. As a content trading method performed by a content trading server,
receiving service transaction information of a first service user for a service related to service evaluation contents of the user;
receiving the first service evaluation content corresponding to service transaction information of the first service user;
receiving service transaction information of a second service user for a service related to the first service evaluation contents;
collecting preference information for at least one of service evaluation contents of the user and service evaluation contents of the first service user, from a terminal of the second service user;
assigning weights to service evaluation contents of the user and service evaluation contents of the first service user, respectively, based on the collected preference information; and
Providing a reward to each account of the user and the first service user based on the assigned weight,
constructing a host tree having service evaluation contents of the user, service evaluation contents of the first service user, and service evaluation contents of the second service user as components of each node; and
Constructing a service evaluation content chain having each service evaluation content included in the host tree as a component,
Transaction method of service evaluation contents. According to claim 9,
Receiving service transaction information of a second service user for a service related to the first service evaluation content includes:
Receiving the second service evaluation content corresponding to the service transaction information of the second service user;
Collecting preference information for at least one of the user's service evaluation contents and the first service evaluation contents,
sending a service evaluation content chain including the user's service evaluation content, the first service evaluation content, and the second service evaluation content to an external terminal;
The step of transmitting to the external terminal,
Identifying and processing highly preferred service evaluation contents among the service evaluation contents belonging to the service evaluation contents chain and transmitting the service evaluation contents.
Transaction method of service evaluation contents. According to claim 10,
The step of identifying and processing the service evaluation content with high preference and transmitting it,
Providing a graphical user interface in which service evaluation contents belonging to the service evaluation contents chain are arranged in different sizes according to the preference.
Transaction method of service evaluation contents. one or more processors;
a memory for loading a computer program executed by the processor;
a storage for storing a service evaluation content database; and
Including a network interface for receiving service transaction information and service evaluation content,
The computer program,
an operation for receiving a selection of a service related to the user's service evaluation content;
an operation for receiving service transaction information between a first service user and a service provider for the selected service;
providing a first reward determined based on a preset first weight to an account of the first service user in response to receiving service transaction information of the first service user;
an operation of receiving first service evaluation content of the first service user corresponding to service transaction information of the first service user;
matching the received first service evaluation contents to service evaluation contents of the user when the first service user is registered as a first host; and
An operation of providing a graphic user interface including the matched service evaluation contents of the user and the first service evaluation contents to an external terminal;
The providing of the graphic user interface including the first service evaluation contents to the external terminal includes an operation of providing only the service evaluation contents included in the service evaluation contents chain of the first service to the external terminal;
The service evaluation content chain of the first service includes service evaluation content posted by a host equal to or greater than a final host of the first service.
Content trading server. Combined with a computing device,
receiving a user's selection of a service related to service evaluation content;
receiving service transaction information between a first service user and a service provider for the selected service;
providing a first reward determined based on a preset first weight to an account of the first service user in response to receiving service transaction information of the first service user;
receiving first service evaluation content of the first service user corresponding to service transaction information of the first service user;
matching the received first service evaluation contents to service evaluation contents of the user when the first service user is registered as a first host; and
Stored in a recording medium to execute a step of providing a graphic user interface including the matched service evaluation contents of the user and the first service evaluation contents to an external terminal,
The providing of the graphic user interface including the first service evaluation contents to the external terminal includes providing only the service evaluation contents included in the service evaluation contents chain of the first service to the external terminal;
The service evaluation content chain of the first service includes service evaluation content posted by a host equal to or greater than a final host of the first service.
Content trading program.

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