KR102308732B1 - System of providing advertisement service and method for performing the same - Google Patents

Abstract

An advertisement service providing system according to an embodiment of the present invention stores big data of advertisement provision patterns and sales data for each advertisement company, and provides advertisements based on big dataized advertisement provision patterns and sales data for each advertisement company when an advertisement is requested. Advertising service through an advertisement service providing intermediary server that extracts and provides advertisement data of an advertisement company corresponding to the location and current time of the device, and an advertisement providing device and application that provides advertisement data of the advertisement company received from the advertisement service provision intermediary server and a user terminal for receiving and displaying information of an advertisement company that has provided advertisement data by accessing a provision intermediary server.

Description

ADVERTISEMENT SERVICE AND METHOD FOR PERFORMING THE SAME

The present invention relates to an advertisement service providing system and a method for implementing the same, and more particularly, by providing advertisement data of nearby companies based on location and time through an advertisement providing device, a user can obtain information by watching advertisement data. It relates to an advertisement service providing system and a method for implementing the same.

Advertisement flyers generally used are advertisement flyers composed simply by arranging and printing advertisement texts, designs, images, pictures or drawings on general paper or various materials. It is one of the adjuncts of a marketing strategy aimed at increasing sales by increasing the purchasing desire of consumers. It is currently printed and distributed in novel designs with various ideas. This is a situation in which the delivery industry is actively utilizing marketing in which a large amount of flyers are distributed to the relevant area or nearby areas as described above.

Conventionally, advertising flyers are used in residential and commercial areas, as well as various food and entertainment industries closely related to real life, rice shops, interior and equipment repair companies, moving centers, real estate, nearby hospitals and pharmacies, department stores and discount stores, video stores throughout the entire region. , coffee shops, beauty salons, supermarkets, and other small and medium-sized commercial units are distributing advertisement flyers or stickers individually or in daily newspapers for publicity.

However, since most consumers dispose of these advertisement leaflets without checking them, due to the current separate collection and volume-based waste system, they only increase the amount of garbage or indiscriminately attach them to houses and apartment buildings, thereby damaging the aesthetics of the city and causing inconvenience to consumers. As a result, there is a high risk of increasing the adverse effect of advertising, and thus effective advertising cannot be achieved. Furthermore, it leads to national economic loss and is emerging as a social problem as one of the factors hindering the establishment of a proper advertising culture.

In addition, advertisement flyers are just one-off advertisement flyers that consumers cannot expect to achieve continuous advertising effects by discarding them without reading it in detail, or using it as a back paper after viewing it once, unless it is the advertisement content they need right away.

For example, in the case of advertisement flyers in the food industry, it is difficult to store them, so after viewing them once, it is inconvenient to find them again if you need a phone number and menu. In addition, there is a disadvantage that only one advertisement is printed on one advertisement leaflet, so it is not possible to check the advertisement contents of several stores at a glance.

Such a disadvantage is a problem that exists in an opener or a lighter, and the utility is insignificant because only the name of the industry and contact information are simply described. In the case of stickers, there was a problem that the appearance of buildings and public facilities was damaged by indiscriminately attaching them to any place, thereby greatly impairing the aesthetics of the city.

The present invention provides advertisement data of nearby companies based on the location and time when passengers get off through an advertisement providing device installed in public transportation, so that the user can view advertisement data of nearby companies at the same time as they get off the public transportation to receive information. An object of the present invention is to provide an advertisement service providing system and a method for implementing the same.

In addition, the present invention provides advertisement data of nearby companies as soon as the user gets off the public transportation means, so the surrounding companies do not have to pay a lot of money to use various types of general advertisements such as flyers, banners, etc., thereby reducing advertising costs An object of the present invention is to provide an advertisement service providing system and a method for implementing the same, which allow effective advertisement service to be used while simultaneously providing the advertisement service.

In addition, the present invention serves to create a yellow zone that informs drivers of surrounding vehicles that the user will get off the public transportation means in advance so that the user can safely get off the advertisement data generated on the floor when getting off the public transportation means. An object of the present invention is to provide an advertisement service providing system and a method for implementing the same, so that the advertisement service can be effective.

In addition, the present invention forms a public advertisement zone in a commercial area where companies are densely populated and displays advertisement data of nearby companies that are mainly operating at the current time. An object of the present invention is to provide a system and a method for implementing the same.

Another object of the present invention is to provide an advertisement service providing system and a method for executing the same, which allow a user to check more detailed information of a company when a user searches for a company through an application after viewing advertisement data.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention not mentioned may be understood by the following description, and will be more clearly understood by the examples of the present invention. Moreover, it will be readily apparent that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

In order to achieve this purpose, the advertisement service providing system converts and stores advertisement provision patterns and sales data for each advertisement company into big data, and when an advertisement is requested, an advertisement providing device based on the big dataized advertisement provision pattern and sales data for each advertisement company. An advertisement service providing intermediary server that extracts and provides advertisement data of an advertisement company corresponding to the location and current time of and a user terminal for receiving and displaying information of an advertisement company that has provided the advertisement data by accessing the advertisement service providing intermediary server through an advertisement providing device and an application that receives and provides the advertisement data from the intermediary server.

The advertisement service provision intermediary server stores big data by storing the sales data according to the location and time where the advertisement data is provided for each advertisement company, and the advertisement company having high sales data according to the location and time of the advertisement providing device at the time of the advertisement provision request. may be extracted and provided. The advertisement providing device is implemented as a light transmitting device and is formed in public transportation means. When the location is changed according to the movement of the public transportation means, a get-off event occurs Drop-off location and current time Advertisement data of the advertisement company corresponding to the above may be received from the advertisement service provision intermediary server.

When the advertisement providing device is formed on the door of the public transportation means, when the door is opened when getting off the public transportation means, based on the big dataized advertisement providing pattern and sales data for each advertising company, the exit location is based on the get-off position And by receiving the advertisement data of the advertising company corresponding to the current time from the advertising service provision intermediary server, and projecting it as light on the floor where the user gets off, the advertisement data can be provided to the user getting off the public transportation means. have.

When the advertisement providing device is formed on one side of the inner window of the public transportation means, the advertisement data of the advertisement company corresponding to the location and the current time based on the big dataized advertisement providing pattern for each advertisement company and the sales data is the advertisement It is possible to provide advertisement data to users outside of the public transportation means by projecting the light onto the inner window coated with a specific film by receiving from the service providing intermediary server.

The advertisement providing device is implemented as a plurality of light transmitting devices and is formed in a commercial area where companies are dense, or is implemented as a display device and used as a posting type in a public advertisement zone so that when the location is not changed, When a corresponding event is registered, the event of the advertising company may be received and provided.

An advertisement service providing method for achieving this object includes the steps of: an advertisement service providing intermediary server receiving an advertisement data transmission request signal from an advertisement providing device; extracting advertisement data of an advertisement company corresponding to the location and current time of the advertisement providing device based on providing, by the user terminal, accessing the advertisement service provision intermediary server through an application, and receiving and displaying information of an advertisement company that provided the advertisement data.

The step of extracting, by the advertisement service providing intermediary server, advertisement data of the advertisement company corresponding to the location and current time of the advertisement providing device based on the big dataized advertisement providing pattern and sales data for each advertisement company, and providing it to the advertisement providing device is the step of The step of big dataizing and storing the sales data according to the location and time where the advertisement data is provided for each advertisement company, and extracting and providing the advertisement data of the advertisement company with high sales data according to the location and time of the advertisement providing device at the time of the request for providing the advertisement including the steps of

When the advertisement providing device receives and provides the advertisement data of the advertisement company from the advertisement service provision intermediary server is implemented as an optical transmission device and is formed in public transportation means, the location is changed according to the movement of the public transportation means, Receiving the advertisement data of the advertisement company corresponding to the location and current time of the advertisement providing device extracted based on the big dataized advertisement providing pattern and sales data for each advertisement company when a get-off event occurs from the advertisement service providing intermediary server includes

When the advertisement providing device receives and provides advertisement data of an advertisement company from the advertisement service provision intermediary server is formed in the door of the public transportation means, when the door is opened when getting off the public transportation means, the big data The advertisement data of the advertisement company corresponding to the location and current time of the advertisement providing device extracted based on the advertisement providing pattern and sales data for each advertisement company is received from the advertisement service providing intermediary server, and the light is on the floor where the user gets off. and providing the advertisement data to the user getting off the public transportation means by projecting it to the

When the advertisement providing device receives and provides advertisement data of an advertisement company from the advertisement service provision intermediary server is formed on one side of an inner window of the public transportation means, the big dataized advertisement providing pattern and sales for each advertisement company The advertisement data of the advertisement company corresponding to the location and current time of the advertisement providing device extracted based on the data is received from the advertisement service provision intermediary server to get off, and the light is projected on the inner window coated with a specific film. and providing advertisement data to a user outside the public transportation means.

The step of the advertisement providing device receiving and providing the advertisement data of the advertisement company from the advertisement service provision intermediary server is implemented with a plurality of light transmitting devices and is formed in a commercial area where the companies are dense, or is implemented as a display device and posted in a public advertisement zone. and when an event corresponding to the current time is registered by the advertisement company when the location is not changed because it is used as a type, receiving and providing the event of the advertisement company.

According to the present invention as described above, by providing advertisement data of nearby companies based on the location and time when the passenger gets off through the advertisement providing device installed in the public transportation means, the user gets off the public transportation and the advertisements of the nearby companies are provided. It has the advantage of being able to obtain information by watching the data.

In addition, according to the present invention, since the user provides advertisement data of nearby companies at the same time as the user gets off the public transportation means, the surrounding companies do not have to pay a lot of money to use various types of general advertisements such as flyers, banners, etc., thereby reducing the advertising cost. It has the advantage of being able to use effective advertising services while saving money.

In addition, according to the present invention, the advertisement data generated on the floor when getting off the public transport serves to create a yellow zone that notifies the driver of the surrounding vehicle that the user will get off the public transport, so that the user can safely get off. It has the advantage of being able to exert a guiding effect.

In addition, according to the present invention, by forming a public advertisement zone in a commercial area where companies are densely populated, advertisement data of nearby companies that are mainly operating at the current time are displayed, thereby eliminating reckless advertisements and providing useful advertisements to users by time. .

In addition, according to the present invention, if a user searches for a company through an application after watching the advertisement data, there is an advantage that more detailed information about the company can be confirmed.

1 is a network configuration diagram illustrating an advertisement service providing system according to an embodiment of the present invention.
2 is a flowchart for explaining an embodiment of a method for providing an advertisement service according to the present invention.
FIG. 3 is an exemplary diagram for explaining the execution process of FIG. 2 .
4 is a flowchart illustrating another embodiment of a method for providing an advertisement service according to the present invention.
5 and 6 are exemplary views for explaining the execution process of FIG. 4 .

The above-described objects, features and advantages will be described below in detail with reference to the accompanying drawings, and accordingly, those of ordinary skill in the art to which the present invention pertains will be able to easily implement the technical idea of the present invention. In describing the present invention, if it is determined that a detailed description of a known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description will be omitted. Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals are used to indicate the same or similar components.

Among the terms used in this specification, "light transmitting device" is a device that projects and provides advertisement data by projecting it as light, and may be implemented as a beam project, a logo light, an LED, and the like.

1 is a network configuration diagram illustrating an advertisement service providing system according to an embodiment of the present invention. Referring to FIG. 1 , the advertisement service providing system includes an advertisement providing apparatus 100 , an advertisement service providing intermediary server 200 , an advertisement company terminal 300 , and a user terminal 400 .

The advertisement providing device 100 is a device for providing advertisement data of an advertisement company mapped with a get-off location and a current time. The advertisement data may be implemented as image data, image data, text data, and the like, and may include discount information, coupon information, and the like. According to an embodiment in which the advertisement providing apparatus 100 is implemented, the advertisement data may be directly provided or the advertisement data may be projected onto an area spaced apart by a specific distance by emitting light.

In an embodiment of the present invention, when the advertisement providing apparatus 100 is implemented as a beam projector, advertisement data may be projected onto an area spaced apart by a specific distance by emitting light. The advertisement providing apparatus 100 may be formed in public transportation means, a public advertisement zone in a commercial district, or the like.

First, a process for providing advertisement data when the advertisement providing apparatus 100 is formed in a public transportation means will be described. When the advertisement providing apparatus 100 is located inside a public transportation means, the drop off position of the advertisement providing apparatus 100 is changed according to the movement of the public transportation means. The advertisement providing device 100 is present on the floor of the place where the user gets off or on the inside of the public transportation means, and the advertisement data of the advertisement company corresponding to the get-off location and the current time when the user gets off the public transportation means, and is coated with a specific film. Advertising data can be provided by projecting light onto the window.

In one embodiment of the present invention, the advertisement providing device 100 is formed on one side of the door of the public transportation means to project the advertisement data as light to the floor where the user gets off when the door is opened when the user gets off. can For example, if the public transportation means is a taxi, the advertisement providing device 100 is formed in the passenger door or right rear door of the taxi, and when the user gets off the taxi, the passenger door or the right rear door of the taxi is opened in an outward direction. When the user gets off, the advertisement data can be projected as light on the floor.

In one embodiment of the present invention, when the advertisement providing device 100 is formed on one side of the door of the public transportation means, when the user terminal 400 communicates with the advertisement providing device 100 while the public transportation means is moving, the advertisement The providing device 100 may receive customized advertisement data from the advertisement service provision intermediary server 200 based on big data and real-time movement information and provide it to the user terminal 400 . At this time, the advertisement providing device 100 provides the advertisement provision history (eg, advertisement provision time) of providing advertisement data to the user terminal 400 to the advertisement service provision intermediary server 200 so that the user views the advertisement. Allows you to receive a discount on the cost of using public transportation for the amount of time.

In another embodiment of the present invention, when the public transportation means is a bus, the advertisement providing device 100 is formed on the exit door of the bus, and when the exit door is turned off when the user gets off, the advertisement data is displayed on the floor where the user gets off. It can be projected with light. In this way, when the advertisement providing device 100 is formed in public transportation means, when the user gets off the public transportation means, the advertisement data is projected on the floor, so that other vehicles (eg, motorcycles, trucks) driving around the public transportation means , car, etc.) can be informed in advance that the user will get off the public transportation means. That is, when the user gets off the public transportation means, the advertisement data projected on the floor creates a yellow zone and can guide the user to safely get off the public transportation means.

In one embodiment of the present invention, the advertisement providing device 100 is formed on one side of the inner window of the public transportation means to project the advertisement data of the advertisement company corresponding to the get-off position and the current time to the window to project the advertisement data can provide At this time, since the interior window is coated with a specific film, the advertisement providing device 100 projects advertisement data to the window by projecting it as light to a user outside public transportation or a user driving another vehicle following public transportation. can be shown

For example, if the public transportation means is a taxi, the advertisement providing device 100 is formed on the rear window of the taxi and projects the advertisement data of the advertisement company corresponding to the get-off location and the current time as light on the rear window to project the advertisement data can provide At this time, since the inner window is coated with a specific film, the advertisement providing device 100 may be shown to a user driving another vehicle following the taxi by projecting the advertisement data as light on the window.

In another embodiment of the present invention, when the means of transportation is a bus, the advertisement providing device 100 is formed on the window of the bus and projects advertisement data of the advertisement company corresponding to the get-off location and the current time as light on the rear window. Advertising data may be provided. At this time, since the inner window is coated with a specific film, the advertisement providing device 100 may be shown to a user on the sidewalk around the public transportation by projecting the advertisement data as light on the window.

Next, a process for providing advertisement data when the advertisement providing device 100 is formed in a public advertisement zone in a commercial area where companies are dense will be described. The advertisement providing device 100 receives the advertisement data of the advertisement company corresponding to the get-off location and the current time from the advertisement service provision intermediary server 200 and projects it as light on the floor or ceiling of the public advertisement zone in the commercial district. can

In this way, the advertisement providing device 100 provides advertisement data of an advertisement company that has registered a specific time as an advertisement data display time in a public advertisement zone in a commercial district, thereby eliminating indiscreet advertisements and providing useful advertisements to users for each time period. there is this When the advertisement providing device 100 is formed in a public advertisement zone in a commercial district, the drop-off position of the advertisement providing device 100 does not change, but an event is generated by an advertisement company stored in the advertisement service providing intermediary server 200 . can be registered.

Therefore, the advertisement providing device 100 receives the corresponding event from the advertisement service provision intermediary server 200 when an event corresponding to the current time is registered by the advertisement company and emits light on the floor or ceiling of the public advertisement zone in the commercial district. Projection can be provided. For example, in the case of karaoke A, if one room is vacant at the current time, and when advertisement data is changed to discount the room value by 50%, the advertisement providing device 100 receives karaoke A from the advertisement service provision intermediary server 200 of advertisement data can be provided by projecting light on the floor or ceiling of the advertisement zone.

In addition, when a plurality of advertisement providing apparatuses 100 are used, different advertisement data are simultaneously provided. That is, when a plurality of advertisement providing apparatuses 100 are used, it is possible to simultaneously provide advertisement data of different advertisement companies or different advertisement data of one advertisement company in which the current time is registered as the advertisement data display time. For example, when three advertisement providing devices 100 are used, each of the advertisement providing devices 100 registers the current time as the advertisement data display time for advertisement data of advertisement company A, advertisement data of advertisement company B, and advertisement company. Advertising data of C can be provided at the same time. As another example, when three advertisement providing devices 100 are used, each of the advertisement providing devices 100 includes advertisement data a, advertisement data b, and advertisement data c of an advertisement company A that has registered the current time as the advertisement data display time. can be provided simultaneously.

In another embodiment of the present invention, when the advertisement providing apparatus 100 is implemented as a display device, advertisement data may be projected. The advertisement providing apparatus 100 may be used as a posting type in a public advertisement zone.

In this case, when the advertisement providing device 100 is implemented with a plurality of display devices, different advertisement data are simultaneously provided. That is, when a plurality of advertisement providing apparatuses 100 are used, it is possible to simultaneously provide advertisement data of different advertisement companies or different advertisement data of one advertisement company in which the current time is registered as the advertisement data display time. For example, when three advertisement providing devices 100 are used, each of the advertisement providing devices 100 registers the current time as the advertisement data display time for advertisement data of advertisement company A, advertisement data of advertisement company B, and advertisement company. Advertising data of C can be provided at the same time.

As another example, when three advertisement providing devices 100 are used, each of the advertisement providing devices 100 includes advertisement data a, advertisement data b, and advertisement data c of an advertisement company A that has registered the current time as the advertisement data display time. can be provided simultaneously. In this way, when there are a plurality of advertisement companies corresponding to the location and the current time received from the advertisement service providing intermediary server 200, the advertisement providing device 100 may sequentially provide the advertisement data of the advertisement companies on a specific basis. have.

In an embodiment of the present invention, the advertisement providing apparatus 100 may sequentially provide advertisement data of an advertisement company according to a distance between the location of the advertisement providing apparatus 100 and the location of the advertisement company. That is, the advertisement providing apparatus 100 first provides advertisement data of an advertisement company located closest to it, and then provides advertisement data of an advertisement company located farther away.

In another embodiment of the present invention, the advertisement providing apparatus 100 may provide advertisement data of the advertisement company in the order received from the advertisement service provision intermediary server 200 . To this end, the advertisement providing apparatus 100 may store advertisement data of an advertisement company whenever it is received from the advertisement service provision intermediary server 200 , and then sequentially extract it from the queue and provide it.

The advertisement service provision intermediary server 200 is a server that provides advertisement information for each advertisement company received from the advertisement company terminal 300 to the advertisement providing device 100 . To this end, the advertisement service provision intermediary server 200 stores advertisement provision patterns and sales data for each advertisement company into big data. In this case, the advertisement providing pattern for each advertisement company means the location and time at which advertisement data is provided, and by storing the sales data according to the advertisement providing pattern into big data, the advertisement providing device 100 at the time of the advertisement provision request. It is possible to extract and provide advertisement data of an advertisement company with high sales data according to location and time.

To this end, the advertisement service providing intermediary server 200 receives the location of the advertisement company, the advertisement data display time and the advertisement data from the advertisement company terminal 300, and stores the advertisement data and the advertisement data display time for each location of the advertisement company. . Thereafter, when the advertisement service provision intermediary server 200 receives the advertisement data transmission request signal of the advertisement company according to the location and the current time from the advertisement providing device 100 , it may extract and provide specific advertisement data.

In an embodiment of the present invention, the advertisement service providing intermediary server 200 provides advertisement data and advertisements of the advertisement company corresponding to the position received from the advertisement providing device 100 during the display time of advertisement data and advertisement data by location of the advertisement company. The data display time is provided to the advertisement providing device 100 . In another embodiment of the present invention, the advertisement service provision intermediary server 200 provides advertisement data of the advertisement company corresponding to the location and the current time of the advertisement providing device based on the big dataized advertisement providing pattern and sales data for each advertisement company. can be extracted and provided.

In the above embodiment, when the advertisement providing device 100 is located inside the public transportation means, the advertisement service providing intermediary server 200 provides an advertisement of the advertisement company according to the location and the current time when the advertisement providing device 100 is disembarked. When the data transmission request signal is received, the advertisement data of the advertisement company corresponding to the location and current time of the advertisement providing device is extracted and provided to the advertisement providing device 100 based on the big dataized advertisement providing pattern and sales data for each advertisement company. do. The reason for this is that when the advertisement providing device 100 is located inside the public transportation means, the drop off position of the advertisement providing device 100 is changed according to the movement of the public transportation means.

In another embodiment of the present invention, the advertisement service provision intermediary server 200 provides advertisement data and advertisement data to the advertisement providing device 100 whenever the display time of advertisement data and advertisement data is changed by the advertisement company. The reason for this is that the advertisement providing device 100 receives and provides the advertisement data and the advertisement data display time of the advertisement company although the drop-off position of the advertisement providing device 100 existing in the commercial area where the companies are dense is not changed.

Accordingly, since the advertisement data and the advertisement data display time may be changed by the advertisement company, the advertisement data and the advertisement data display time are provided to the advertisement providing apparatus 100 whenever the advertisement data and the advertisement data display time are changed by the advertisement company. In addition, the advertisement service provision intermediary server 200 collects data including the position, time, and number of times that advertisement data is displayed in the advertisement providing device 100 , stores it in the advertisement exposure database, and stores the time from the advertisement company terminal 300 . Receives specific sales information and stores it in the advertising company sales database. Thereafter, the advertisement service provision intermediary server 200 may provide a service capable of comparing advertisement pattern history and sales to the advertisement company terminal 300 using the advertisement exposure database and the advertisement company sales database.

The advertisement company terminal 300 is a terminal owned by a company that provides advertisement information to the advertisement service provision intermediary server 200 so that the advertisement information is displayed through the advertisement providing device 100 . Such an advertisement company terminal 300 may be implemented as a smart phone, a tablet PC, or the like.

In the advertisement company terminal 300, an application for registering advertisement information by accessing the advertisement service provision intermediary server 200 is pre-installed, or the application may be downloaded and installed according to the manipulation of the advertisement company user. The above application provides a function of uploading advertisement information (ie, location of an advertisement company, advertisement data and advertisement data display time, etc.) to the advertisement service provision intermediary server 200 .

Accordingly, after receiving the advertisement information registration procedure through the application, the advertisement company terminal 300 may register advertisement information through the advertisement information registration procedure and upload it to the advertisement service provision intermediary server 200 . After checking the image data provided through the advertisement providing device 100 , the user terminal 400 searches for an advertisement company that provided the image data through a location-based service and allows a user to check general information and discount information of the advertisement company. terminal you have. Such a user terminal 400 may be implemented as a smart phone, a tablet PC, or the like.

In such a user terminal 400, an application for checking information of an advertisement company by accessing the advertisement service provision intermediary server 200 is pre-installed, or the application may be downloaded and installed according to a user's operation of the advertisement company. Accordingly, the user terminal 400 may access the advertisement service provision intermediary server 200 through the application to search for an advertisement company, and then check general information and discount information of the advertisement company.

2 is a flowchart for explaining an embodiment of a method for providing an advertisement service according to the present invention. FIG. 3 is an exemplary diagram for explaining the execution process of FIG. 2 . The embodiment of FIG. 2 relates to an embodiment capable of providing an advertisement service when the advertisement providing device is implemented as a light transmitting device and is formed in a door of a public transportation means whose location is changed.

Referring to FIG. 2 , the advertisement providing apparatus 200 checks whether a get off event has occurred (step S210 ). The alighting event includes a situation in which a door of a public transportation means is opened, a situation in which an alighting bell is pressed, and the like. When a disembarkation event occurs (step S220), the advertisement providing device 200 receives advertisement data corresponding to the disembarkation location and the current time from the advertisement service providing intermediary server (step S230), and places a light on the floor where the user disembarks (step S230). The advertisement data is provided to the user who gets off the public transportation means by projecting it (step S240).

For example, when the door of the taxi is opened as shown in FIG. 3 , the advertisement providing device 200 projects advertisement data of an advertisement company corresponding to the get-off location and the current time as light on the floor of the place where the user gets off, and then in the taxi. The advertisement data is provided to the user getting off. In this way, when getting off the taxi, the advertisement data generated on the floor serves to create a yellow zone that notifies the driver of nearby vehicles that the user will get off the public transportation method in advance, thereby guiding the user to get off safely. It has the advantage of being able to

4 is a flowchart illustrating another embodiment of a method for providing an advertisement service according to the present invention. 5 and 6 are exemplary views for explaining the execution process of FIG. 4 . Referring to FIG. 4 , the advertisement providing device 200 provides the advertisement data transmission request signal of the advertisement company to the advertisement service providing intermediary server, and then receives the advertisement data of the advertisement company according to the location and the current time from the advertisement service providing intermediary server. Receive (S410). The advertisement providing apparatus 200 displays the advertisement data of the advertisement company received from the advertisement service provision intermediary server (step S420).

In an embodiment of the present invention, when a plurality of advertisement providing apparatuses 100_1 , 100_2 , 100_3 are used as shown in FIGS. 5 and 6 , different advertisement data are simultaneously provided. That is, when a plurality of advertisement providing apparatuses 100 are used, it is possible to simultaneously provide advertisement data of different advertisement companies or different advertisement data of one advertisement company in which the current time is registered as the advertisement data display time.

For example, as shown in FIGS. 5 and 6 , when three advertisement providing devices 100_1 , 100_2 , 100_3 are used, each of the advertisement providing devices 100 registers the current time as the advertisement data display time of the advertisement company A. Data, the advertisement data of the advertisement company B, and the advertisement data of the advertisement company C can be provided at the same time. As another example, when three advertisement providing devices 100_1 , 100_2 , 100_3 are used as shown in FIGS. 5 and 6 , each of the advertisement providing devices 100 registers the current time as the advertisement data display time of the advertisement company A. The advertisement data a, the advertisement data b, and the advertisement data c can be simultaneously provided.

As shown in FIG. 5 , when the advertisement providing apparatuses 100_1 , 100_2 , and 100_3 are located in a streetlight-type public advertisement zone, they are viewed at an angle of 45°, so that it is easy to install on a narrow street where people move. As shown in FIG. 5 , when the advertisement providing devices 100_1, 100_2, 100_3 project light on the floor or ceiling of the public advertisement zone in the commercial district and provide it, the drop off position of the advertisement providing device 100 does not change, The advertisement data of the advertisement company stored in the advertisement service provision intermediary server 200 may be changed.

Accordingly, the advertisement providing apparatus 100 changes the advertisement data and advertisement data display time by the advertisement company, and when the current time corresponds to the advertisement data display time, the advertisement data is transmitted from the advertisement service provision intermediary server 200 in the commercial district. It can be provided by projecting light on the floor or ceiling of a public advertising zone. For example, in the case of karaoke A, if one room is vacant at the current time, and when advertisement data is changed to discount the room value by 50%, the advertisement providing device 100 receives karaoke A from the advertisement service provision intermediary server 200 of advertisement data can be provided by projecting light on the floor or ceiling of the advertisement zone.

On the other hand, when the advertisement providing devices 100_1, 100_2, 100_3 are implemented in a bulletin board type as shown in FIG. 6 above, advertisement data of different advertisement companies or different advertisement data of one advertisement company registered the current time as the advertisement data display time. Advertisement data can be provided at the same time.

As described above, although the present invention has been described with reference to the limited examples and drawings, the present invention is not limited to the above examples, which are various modifications and Transformation is possible. Accordingly, the spirit of the present invention should be understood only by the claims described below, and all equivalents or equivalent modifications thereof will fall within the scope of the spirit of the present invention.

100: advertisement providing device
200: advertising service provision mediation server
300: advertising company terminal
400: user terminal

Claims (12)

Big data is stored for each advertisement providing pattern and sales data for each advertisement company, and when an advertisement is requested, the location of the advertisement providing device and the current time of the advertisement company corresponding to the current time based on the big dataized advertisement provision pattern and sales data for each advertisement company are stored. an advertisement service provision intermediary server that extracts and provides advertisement data;
an advertisement providing device for providing advertisement data of an advertisement company received from the advertisement service provision intermediary server; and
A user terminal for receiving and displaying information of an advertisement company that provided the advertisement data by accessing the advertisement service provision intermediary server through an application,
The advertisement providing device,
If it is implemented as an optical transmission device and is formed in public transportation and the location is changed according to the movement of the public transportation means, when an exit event occurs, the exit location and current Receive advertisement data of the advertisement company corresponding to the time from the advertisement service provision intermediary server,
When the door is opened when getting off the public transportation means, if it is formed on the door of the public transportation means, the advertisement of the advertising company corresponding to the get-off location and the current time based on the big dataized advertisement providing pattern and sales data for each advertising company Advertisement service providing system, characterized in that receiving data from the advertisement service provision intermediary server and projecting it as light on the floor where the user gets off to provide the advertisement data to the user getting off the public transportation means. The method of claim 1,
The advertisement service provision intermediary server,
Sales data according to the location and time where the advertisement data is provided for each advertisement company is converted into big data and stored, and the advertisement data of the advertisement company with high sales data according to the location and time of the advertisement providing device is extracted and provided at the time of the advertisement provision request. Advertisement service providing system, characterized in that. delete delete The method of claim 1,
The advertisement providing device,
When it is formed on one side of the inner window of the public transportation means, the advertisement data of the advertisement company corresponding to the location and the current time based on the big dataized advertisement providing pattern and sales data for each advertisement company is obtained from the advertisement service provision intermediary server Advertisement service providing system, characterized in that receiving and projecting the light on the inner window coated with a specific film to provide advertisement data to users outside the public transportation means. The method of claim 1,
The advertisement providing device,
If the location is not changed because it is implemented with a plurality of light transmission devices and is formed in a commercial area where companies are dense or is used as a posting type in a public advertisement zone, when an event corresponding to the current time is registered by the advertisement company, the advertisement company's An advertisement service providing system, characterized in that receiving and providing an event. receiving an advertisement data transmission request signal from an advertisement providing device, by an advertisement service providing intermediary server;
extracting, by the advertisement service intermediary server, advertisement data of the advertisement company corresponding to the location and current time of the advertisement providing device based on the big dataized advertisement providing pattern and sales data for each advertisement company and providing the extracted advertisement data to the advertisement providing device;
receiving, by the advertisement providing device, advertisement data of an advertisement company from the advertisement service provision intermediary server and providing the advertisement data; and
A user terminal accessing the advertisement service provision intermediary server through an application to receive and display information of an advertisement company that provided the advertisement data;
The step of receiving, by the advertisement providing device, advertisement data of an advertisement company from the advertisement service provision intermediary server, and providing the advertisement data,
The advertisement extracted based on the big dataized advertisement provision pattern and sales data for each advertisement company when a disembarkation event occurs when it is implemented as an optical transmission device and formed in a public transportation means and the location is changed according to the movement of the public transportation means Receiving advertisement data of an advertisement company corresponding to the location of the providing device and the current time from the advertisement service provision intermediary server,
When the door is opened when getting off the public transportation means when it is formed on the door of the public transportation means, the location and current time of the advertisement providing device extracted based on the big dataized advertisement providing pattern and sales data for each advertising company Receiving the advertisement data of the corresponding advertisement company from the advertisement service provision intermediary server, projecting the light on the floor where the user gets off, and providing the advertisement data to the user getting off the public transportation means comprising the step of providing the advertisement data Advertisement service execution method characterized. 8. The method of claim 7,
The step of extracting, by the advertisement service providing intermediary server, advertisement data of the advertisement company corresponding to the location and current time of the advertisement providing device based on the big dataized advertisement providing pattern and sales data for each advertisement company, and providing it to the advertisement providing device,
storing the sales data according to the location and time provided with the advertisement data for each advertisement company into big data; and
and extracting and providing advertisement data of an advertisement company having high sales data according to the location and time of the advertisement providing device at the time of the advertisement provision request. delete delete 8. The method of claim 7,
The step of receiving, by the advertisement providing device, advertisement data of an advertisement company from the advertisement service provision intermediary server, and providing the advertisement data,
When it is formed on one side of the inner window of the public transportation means, the advertisement data of the advertisement company corresponding to the location and the current time of the advertisement providing device extracted based on the big dataized advertisement providing pattern and sales data for each advertisement company Advertisement service execution method comprising the step of receiving from the advertisement service provision intermediary server and projecting it as light on an inner window coated with a specific film to provide advertisement data to users outside the public transportation means . 8. The method of claim 7,
The step of receiving, by the advertisement providing device, advertisement data of an advertisement company from the advertisement service provision intermediary server, and providing the advertisement data,
If the location is not changed because it is implemented as a plurality of light transmitting devices and is formed in a commercial area where companies are dense, or it is implemented as a display device and used as a posting type in a public advertisement zone, the event corresponding to the current time is registered by the advertising company When the advertisement service execution method, characterized in that it comprises the step of receiving and providing the event of the advertising company.

Images