JP2002049834A - Advertisement distribution system in moving body - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution system in a moving body which is installed in a moving body of a public transportation means such as taxi, bus, and train and advertises to passengers, etc., with character information and video information. SOLUTION: This system comprises advertisers 10, an advertising agent 40, a taxi company 50, and taxis 70 (moving body). The advertisers 10A to 10C request the advertising agent 40 through advertisement requesting or advertisement generation requesting means 20 to advertise. The advertisement agent 40 having been requested to advertise has an advertisement contents generating means 42 capable of generating advertisement contents in its office, and collects advertisement contents sent from the advertisers 10 and advertisement contents generated by itself at requests from advertisers 10 on a managing server 41 to process and adjust them. Those advertisement data are distributed finally to the respective taxis by an advertisement distributing means 60. In each taxi 70, a printer is installed and detailed advertisement contents can be handed over to a passenger.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to taxis, buses,
The present invention relates to an advertisement distribution system for a mobile body, which is installed in a mobile body of public transportation such as a railroad so that an advertisement based on text information or video information can be provided to a passenger or the like.

[0002]

2. Description of the Related Art In an advertising society in which advertisements and advertisements are said to influence product sales, advertisements and advertisements are performed using limited space not only on TVs and radios but also on streets or commercial vehicles. Have been done. In a conventional taxi, a bus, a moving body of public transportation such as a train, for example, a pamphlet stored in a pocket provided at the back of a driver's seat, a front part or an entrance part of the moving body, Information was provided to passengers by posters such as flyers and hanging advertisements.

[0003] With the development of small display devices (fluorescent display, liquid crystal display, etc.) in recent years, it has become possible to perform a large number of advertisements in a fixed space over a period of time, and to make full use of these small display devices. Has also been done. Since the small display device functions effectively even in a dark place, it is suitable for use in a narrow and dim space such as a moving body of public transportation such as a taxi, a bus, a train, etc., and repeatedly displays characters and simple figures ( A display device capable of displaying a telop or the like is installed to provide passengers with operating information of the moving body, news, and the like, and to carry out advertisement. In recent years, a device capable of displaying a video or the like using a recording medium such as a CD-ROM has been provided.

[0004]

However, regardless of whether a bus company or a taxi company has a large number of vehicles, it is easy to update the advertisement displayed on each vehicle in accordance with the contract period. is not. Further, in order to perform effective advertisement for each passenger, it is necessary to display the advertisement while updating it at appropriate intervals. However, since the advertisement is monotonous, the advertising effect is limited.

[0005] In other words, on the information obtaining side (customer side), only the poster or the pamphlet placed is used. There were few, monotonous, advertisements that could not meet the needs of customers. The customer can only watch on the spot, and even a poster or an advertisement using a small display device cannot be taken out of the place as information on the content desired by the customer. Because it wasn't real-time, you could only see the same poster or telop for a period of time. For advertisers, it takes time to paste printed materials as advertising media, and it is not possible to paste many advertisements at once, so there is a quantitative constraint, and furthermore, it is not responsive because it can not be updated in real time And the advertiser is unable to determine the effectiveness of the promotion.

[0006] Even for the provider of the advertising place (taxi company, bus company, railway company, etc.), it is difficult to confirm the advertising effect, and the advertising effect cannot be quantified. Cannot request. The present invention has been made in view of the above circumstances, and provides an advertisement distribution system in a mobile body of public transportation such as a taxi, a bus, a railroad, and the like, in which an advertisement can be easily updated and attracts passengers' interest. The purpose is to do.

[0007]

Means for Solving the Problems The invention according to claim 1 is a storage means for storing advertisement information from an advertiser, a means for distributing advertisement information from the advertiser to a moving body, and a method for distributing the information in the moving body. And a mobile unit having an output unit for displaying the advertisement information from the advertiser and an output unit for outputting the advertisement information. The print / distribution medium is an advertisement distribution system in a mobile body, wherein information specifying the mobile body that has output the information other than the advertisement information is output.

The invention according to claim 3 is characterized in that the moving body has a storage medium storing a history of outputting the advertisement information, and the history can be stored and counted. The means for distributing advertisement information to the moving object is a means for distributing the information by wireless communication.

A fifth aspect of the present invention is characterized in that the means for distributing the advertisement information to the moving body is a means for distributing the information via a storage medium. The print / distribution medium has output information that can be read by reading means, and the output information that is read by the reading means of the advertiser can be collected and stored, and the advertising effect can be quantified. This is an advertisement distribution system in a moving body that performs the operation.

The invention according to claim 7 is characterized in that the means for displaying the advertisement information and the output means for outputting the advertisement can be controlled by a driver of the moving body, and
The present invention provides an advertisement distribution system in a mobile object, wherein the mobile object includes an advertisement function reinforcing medium.

[0011]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of an advertisement distribution system in a mobile object according to the present invention will be described below with reference to FIGS. 1 to 3 show a first embodiment in which the present invention is applied to a taxi as a public transportation means,
FIG. 1 is a block diagram showing an overview of the present system, FIG. 2 is a conceptual diagram showing a configuration inside a taxi, and FIG. 3 is a block diagram illustrating a configuration of a vehicle-mounted advertisement display system according to the present invention.

A first embodiment of the present invention is an advertiser 1
0, an advertising agency 40, a taxi company 50 (public transportation management company), and a taxi 70 (mobile). These three parties may be regional, business type or nationwide, but will be described as having an alliance built into the advertising system, but the advertiser is not required to implement the invention even if there is no alliance. It does not affect.

A configuration of a system for collecting advertising contents from the advertiser 10 and a system for distributing the contents to a taxi will be described with reference to FIG. First, the advertisers 10A to 10C request an advertisement from the advertisement agency 40 by the advertisement request or advertisement creation requesting means 20. The advertisement request or advertisement creation request means 20 includes the following means. (1) The advertiser 10 (A to C) creates a content using a personal computer or the like owned by the advertiser 10 and sends the content together with an advertisement request to the advertising agency 40 in a recording medium state (route A → C or route B) (2) The advertiser 10 (A to C) creates content using a personal computer or the like owned by the advertiser 10 and sends the content to the advertising agency 40 via the Internet 30 at the same time as an advertisement request. Means (route A → C). (3) The advertiser 10 (A to C) requests the advertisement agency 40 to create a content and request an advertisement (route A → C or route B).

The advertisement agency 40 receiving the advertisement request creates an advertisement content creation means (a personal computer or a dedicated computer into which advertisement content creation software is installed) capable of creating advertisement content in the company.
The advertisement content sent from the advertiser 10 and the advertisement content requested by the advertiser 10 and created by the advertising agency 40 are collected in the management server 41 and processed and adjusted. The distribution of these content collections to taxis is finally distributed to each taxi by the advertisement distribution means 60. The specific means by the advertisement distribution means 60 is as follows.

(1) Each taxi 70 from the advertising agency 40
(2) means for directly transferring the recording medium (route G). (2) Means for distributing the recording medium from the advertising agency 40 to each taxi company 50 by passing the recording medium to each taxi company 50 by passing the recording medium to each taxi 70 (route F → H → I).

(3) Distribution is performed by passing the recording medium from the advertising agency 40 to each taxi company 50, and the taxi company 5
Reference numeral 0 denotes a means for recording a collection of contents recorded on the recording medium on a personal computer of the company, and distributing the collection of contents to each taxi 70 by wireless transmission / reception means such as SS communication (spectral diffusion wireless) provided in a parking lot in the company. (Route F → H → I).

(4) The contents are distributed from the advertising agency 40 to each taxi company 50 by e-mail or the like via the Internet 30. The taxi company 50 transcribes the content collection to a recording medium and delivers the recording medium to each taxi 70. (Routes D → E → H → I). (5) Distribution from the advertising agency 40 to each taxi company 50 by e-mail or the like through the Internet 30;
The taxi company 50 records the collection of contents recorded on the recording medium on its own personal computer, and transmits the collection of contents to each taxi 70 by wireless transmission / reception means such as SS communication (spectral spread type radio) provided in the company parking lot. Means of distribution (route D → E → H → I). (6) Means of direct distribution from the advertising agency 40 to each taxi 70 via the Internet 30 (route G → J
→ I). (7) Means for directly distributing the recording medium on which the content collection is recorded from the advertising agency 40 to each taxi 70 (route G → I).

The configuration inside the taxi 70 will be described with reference to FIG. In the taxi 70, there is a price indicator 7 on the driver's side.
4, a simple display device 73 capable of scrolling display
Is installed, and a band display (banner display) of advertisements of local souvenir shops and restaurants is performed. On the customer side, a graphic display device 7 with a touch panel
5 and a printer 76 are provided. It is also linked to the driver's navigation system 77.

As described above, the inside of the taxi 70 is constituted by the display devices 73 and 75 and the printer 76, and the advertisement distributed by the advertisement distribution means 60 can be displayed or printed.

The on-board advertisement display system 80 for controlling the display devices 73 and 75, the printer 76 and the like provided in the taxi 70 has a configuration as shown in a block diagram in FIG. Taxi 7 by advertising distribution means 60
The advertisement distribution data distributed to the control unit 81 is input by the data input / output unit 83, sent to the control unit 81 (system controller), and controlled by the program incorporated in the control unit 81, the taxi driver 71 or the passenger 72. Display device 7
3, 75 and the printer 76 are controlled.

The data input / output unit 83 comprises means such as a means for reading and writing data recorded on a recording medium (medium), a wireless input / output means, and the like, and is constituted by only one or both means. You. Output data from the data input / output unit 83 is stored in an output history 78 of the printer 76.
Is the main one.

The simple display device 73 is controlled so that the advertisement to be displayed by the normal control section 81 can be automatically switched. The display element may be any of a fluorescent display tube, an LED, a liquid crystal, a field emission element and the like, as long as it can display characters and scroll. Further, the manual changeover switch 73a allows the display content of the advertisement to be manually changed by the operation of the driver 71, and the driver 71 grasps the needs of the passenger 72 by communication between the driver 71 and the passenger 72, The content of the advertisement can be switched to the one that meets the needs of the passenger, and when the driver 73 operates the switch 73a, it functions as an advertising function enhancement medium.

The graphic display device 75 is for displaying more detailed contents of the advertisement displayed by the simplified display device 73, and uses a display element similar to the above and can display a graphic. Either may be used. The touch switch 84 may be any type of operating means as long as the passenger 72 of the taxi 70 can operate the passenger 72. The passenger 72 can switch to an advertisement having his / her favorite contents. Since the printer 76 prints photographs and graphics in addition to characters, a printer having a high resolution is preferable, and a color printer is more preferable.

FIG. 4 shows an embodiment of the on-board advertisement display system 80 mounted in the taxi 70.

(A) Auxiliary Storage Device Type / Simple Display As shown in FIG. 4A, advertisement contents are stored in the auxiliary storage device 82 or the like. The addition or update of contents is performed by a recording medium (CD / R, FDD, DVD, etc.) via the recording medium (medium) input means 83a.

The simplified display device 73 for displaying advertisements has a simplified display of about character information. The contents of the advertisement can be manually selected with a cursor key (not shown) attached to the simple display device 73 or the on-board advertisement display system 80.
Usually, an advertisement display of automatic switching is performed. More detailed information than the content displayed on the display 73 is printed matter 7
7 and output by the printer 76.

With the above configuration, the system 80 can be configured relatively inexpensively, and the advertising content for display can be made simple and clear. The system usage history 78 (the number of times of printing, the history of contents, etc.) is also changed by the recording medium to the recording medium input means 83a
Can be obtained via

(B) Graphic Display Using Auxiliary Storage Device As shown in FIG. 4B, a graphic display device 75 having a function of performing graphic display is used. The print content of the printed matter 77 output from the printer 76 basically prints the content displayed on the display 75. The display data and the print data can be separated so that data other than the display contents can be printed. Display 75
Of the display device 75 or the cursor key attached to the system controller 81 or the touch panel 8
Using 4 etc., you can choose freely. Usually, the advertisement display is automatically switched.

Although the system 80 has a complicated and expensive hardware configuration, it has an advantage in that detailed advertisement display is possible. The taxi company 50 and the advertising agency 40 can acquire the system usage history 78 (history of the number of times of printing / content, etc.) by writing the history into the recording medium via the recording medium input means 83a.

(C) Wireless connection type As shown in FIG. 4 (c), there is provided a system 80 for externally acquiring advertisement contents by wireless communication with the transmission / reception device 83b. The use history 78 of the system 80 can also be output by communication by the transmission / reception device 83b. That is, bidirectionality can be used. As the display device, either the simple type 73 or the graphic type 75 or both can be selected.

(D) Wireless Connection / Auxiliary Storage Device Combination Type As shown in FIG. 4D, the advertisement content can be handled by using both the communication by the transmission / reception device 73b and the storage device 82. If the capacity of the advertisement content is large, the data is distributed by communication, stored once in the auxiliary storage device 82, and used for normal advertisement display. At the same time as transmitting the system usage history 78 as needed, it is also recorded in the storage device 82,
Improve data storage security. As the display, either the simple type 73 or the graphic type 75 or both can be selected.

In the taxi 70 having the above configuration, how the advertisement content is distributed will be described in detail below with reference to FIG. 5 together with the description of the function of the system of the present invention.

The features of this advertisement system are that the passengers who ride in the taxi 70 and the driver 7 of the taxi 70
The point is to increase the advertising effect by communicating with 1. Therefore, the display devices 73 and 75 are provided with display content switching means 73a and 84. This system is used as a tool for smooth and efficient communication.

For this purpose, a simple display device 73 is used. The simple display device 73 has a scroll-type band-shaped display function, a so-called banner display function, and can be switched to a display that meets the needs of the passenger by using the graphic display device 75 in front of the passenger seat. In addition, the printer 76 outputs the printed matter 77 to appeal to the passenger 72, and the word-of-mouth advertising effect of the driver 71 to the passenger 72 (the driver and the display switching means 73).
a, 84 and the printer 76 function as an advertising function enhancement medium by interlocking with each other. ) Is becoming more effective.

Further, at this time, the fact that the printed matter 77 was output by the printer 76 is stored as data in the storage device 82, and the taxi company 50 and the advertising agency 4
0, or recorded on a recording medium, and sent to the taxi company 50 and the advertising agency 40, so that the print history 78 can be used as evidence of the advertising effect. Also, the output printed matter 77 includes any taxi 70
There is provided a display column indicating whether the data is output from the device. A display field provided in the output printed matter 77 displays characters for specifying a taxi (in the example of FIG. 5B, “xx taxi, Hyy.mm.dd”, a taxi name, and a date). The display contents may also display the taxi position, the telephone number, and the driver's name output in conjunction with the car navigation system 77.)
And a bar code display is also printed at the same time.

The passenger 72 obtains information from the driver 71 of the taxi 70, and also brings a printed matter 77 so that discounts can be obtained when purchasing or entering a facility such as a shop, a famous place or a museum as an advertiser. And other benefits.

The advertiser 10 can also confirm which taxi 70 was advertised by receiving the printed matter 77 from the customer 72. If the advertiser 10 is provided with an optical reading device for a display column or a reading device for a bar code or the like, it is possible to easily digitize the advertising effect.

Then, the advertiser 10 can easily make a reward for the taxi company 50 (including a reward for the driver 71 of the taxi 70) by quantifying the advertising effect, and can further promote the taxi 70. Driver 71
A partnership will be created, and advertising will work more effectively. In addition, since the advertiser can surely grasp the advertising effect of the present system, the trust in the present system can be deepened.

The advertising agency 40 can not only receive a return from the advertiser 10 by quantifying the advertising mediation fee and the advertising effect, but also accurately grasp the difference due to the difference in the content of the advertising content and the advertising method. So you can use it as a reference when creating your next ad content,
It is possible to develop more effective advertisement contents and advertisement methods.

The main job of the advertising agency 40 is to
Of the taxi company 50 or the private taxi 70, the advertiser 10, the advertising media (the taxi company 50 in the present embodiment) and the advertising agency 40, and the tie-up relationship is established. Supplying paper and maintenance of the system. In addition, there are creation and editing of advertisement content, content distribution work, and the like.

The individual taxi 70 can receive a part (reward) of the advertising cost directly from the advertiser 10.
In addition, since the advertisement history 78 is provided, it is possible to clearly understand the advertising situation, so that the reward (reward money) from the advertiser can be received in a clear form.
In the case of a driver 72 of a taxi company exclusive to a taxi company 50 other than the individual taxi 70, the taxi will be received via the taxi company 50 to which the taxi company belongs. Further, the first embodiment can be applied to a sightseeing taxi, a sightseeing bus and the like.

FIG. 6 shows a second embodiment of the present invention, and is a block diagram showing a case where the present invention is applied to a mobile unit capable of mass transportation such as a public transportation bus or a railway.

In the case of a train or a bus, the taxi companies 50 correspond to the JR, private railway and bus companies. The advertiser 10 who is called for the affiliation by the advertising agency 40 has a wider area than the case where the present invention is applied to the taxi 70. Therefore, in addition to the individual merchant, the advertiser 10 has a large retail store,
It may be a public enterprise (municipal administration or public facility), a local chamber of commerce, or a local government, such as a cultural property or tourist attraction. However, since the basic configuration is the same as that of the first embodiment, the description is omitted.

The second embodiment is different from the first embodiment in that the switches 73a and 84 functioning as the advertising function enhancing medium, the printer 76, and the driver 71 of the taxi 70 are used in the first embodiment. In addition to the fact that the scope of application is broader than in the case of the above, it is not merely aimed at a pinpoint advertising effect. Only for the purpose of increasing the number of railway users in addition to the advertising function, the crew and station staff will understand the needs of passengers at the time by broadcasting and displaying on the train and at each station, If the means is used, it can be a means for enhancing the advertising function.

Since the present advertisement distribution system has the above-described configuration, it is possible to provide a community-based advertisement that cannot be found in a conventional advertisement system. By adding a service / function of outputting a printed material 77 to an advertisement display in a moving object 70 such as a taxi, the advertiser 10, the advertising agency 40, which is a main component of the present invention as shown in FIG. A special and profitable relationship will be created between the three transportation companies, such as taxi companies. The details will be described below.

The advantages of the taxi driver 71 include:
Since the commission (reward) is entered each time the passenger 72 outputs the contents of the advertisement from the printer as a printed matter 77, his / her efforts (information on advertisers, products, prices, admission fees,
The commission (reward money) can be increased by absorbing the knowledge of the contents of the facility. As a mechanism of the commission system, for example, (1) the record 78 of the print history (which advertisement was printed and how many times) is shown to the agency 40, and the advertising agency 40 determines the commission according to the frequency by the driver ( Or taxi company 50
), And the advertiser 10 side prints 77
Is also paid to the driver 71 from the data collected by reading the display column. (2) Advertisement printing itself is charged, and a taxi 70 fee is charged. There is a method in which the printed portion is the driver's commission.

With this commission system, the driver can actively appeal for advertisement and printing, thereby increasing the effect of the advertisement system. If you set the commission according to the printing frequency,
To prevent the driver himself from intentionally performing multiple printings, for example, 1. 1. Printing is possible only when the meter is on (it is clear that passengers are on board).
It is also possible to take measures such as charging the taxi fee for the printing itself.

What is useful for the advertiser 10 is that, unlike the advertisement by the mass media, the advertisement of the pinpoint can be made at a low price. Since the taxi 70 is a local industry, special advertisements (advertisements / advertisements with limited areas, bulletin functions of municipalities) can be effective. In particular, the presence of a taxi driver as a medium for reinforcing the advertising function can provide an unprecedented advertising effect.

Whether the general consumer (passenger) has actively viewed the advertisement of the advertiser can be quantitatively confirmed by the frequency of printing and the amount of collected printed matter, and the effect of the advertisement can be quantified. Can be recognized.

The advertisement agency 40 has high maintainability because the installation location can be specified. Further, since the advertising effect can be quantified and confirmed, it is possible to create advertising content and select an advertising method based on empirical data.

As a merit of the passenger, through conversation with the taxi driver, the user can efficiently select the most desired object (retail store such as a specialty store, sightseeing spot, museum, etc.), and then select the object. A printed material can be obtained, a map or other information can be obtained from the printed material, and a discount can be obtained by using the printed material at a target facility (a coupon).

FIG. 8 is a flowchart for explaining the concept of the function of the present invention.

A plurality of tourists get off at a station in a certain tourist spot and take a taxi. He stops paying attention to the advertisement of a special product on the scroll display in the taxi and talks with the driver. The driver displays the details on the graphic display device together with the description of the specialty product, prints out the printed matter, and gives it to the customer. Tourists
Ride a taxi at a specialty store or go to a specialty store at another time, present printed matter, and get the desired item at a discounted price. The specialty store (advertiser) reads the printed matter of the customer by the reading device and stores it. The data of the printed matter brought to the specialty store is tabulated and a reward is paid to an advertising agency, a taxi driver, and the like. The advertiser mails a direct mail based on the information obtained from the customer. The driver further develops advertising activities.

[0054]

According to the present invention, the information obtained on the information obtaining side (customer side) is very large in the amount of information displayed on the display device, and the effect of communication with the driver functioning as an advertising function reinforcing medium is obtained. In conjunction with this, only useful information can be extracted, and since the printer is installed, the information can be acquired while the moving object is on board. In addition, since the information content of the advertisement can be updated at any time by the advertisement distribution means,
Real-time. New information can be obtained daily or hourly.

As an effect for the advertiser, since the advertisement medium is distributed by the advertisement distribution means, there is no hassle, a large number of advertisements can be distributed to many places at once, and updating is performed in real time. Since the information can be updated on a daily or hourly basis, an advertisement can be made based on the latest information. In addition, since it is clear from which mobile object the printed matter originated, the advertising effect can be grasped reliably, and the reading effect such as a bar code reader can reliably digitize the advertising effect. Further, since the output date and time is also printed on the output printed matter, and the output history of the taxi is stored and stored, the advertiser can quantitatively check the advertising effect even without the reading device.

As the effect for the provider of the advertisement place, that is, for the taxi company, the effect of the advertisement can be surely grasped. Since the output history of the taxi is left and stored on the output medium side, the advertising effect can be quantified, and the advertiser can be requested for a clear reward.

As an effect for the advertising agency, since the installation location can be specified, the maintainability is high. Also,
Since the advertising effect can be quantified and confirmed, it is possible to create advertising content and select an advertising method based on empirical data.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an outline of an overall configuration of a first embodiment of the present invention;

FIG. 2 is a conceptual diagram showing a configuration inside a taxi car according to a first embodiment of the present invention;

FIG. 3 is a block diagram illustrating a configuration of an in-vehicle advertisement display system provided in a taxi car according to the first embodiment of the present invention;

FIG. 4 is a block diagram showing an embodiment of a system controller of an on-board advertisement display system provided in a taxi car according to the first embodiment of the present invention;

FIG. 5 is an explanatory diagram showing the relationship between the functions of the components of the present invention,

FIG. 6 is a block diagram showing a second embodiment of the present invention;

FIG. 7 is a block diagram illustrating the flow of information between main components of the present invention;

FIG. 8 is a flowchart illustrating the concept of the function of the present invention;

[Explanation of symbols]

10 advertiser, 40 advertising agency, 50 taxi company, 70 taxi, 20 advertisement request or advertisement creation request means, 42 advertisement content creation means, 41 advertisement content management server, 60 advertisement distribution means, 70
Taxi, 76 printer.

 ──────────────────────────────────────────────────続 き Continued on the front page (72) Inventor Takayuki Goto 629 Oshiba, Mobara-shi, Chiba Futaba Electronics Industry Co., Ltd. (72) Inventor Mitsuru Tanaka 629 Oshiba, Mobara-shi, Chiba Pref. Inventor Kazuo Iwasawa 629 Oshiba, Mobara-shi, Chiba Futaba Electronics Co., Ltd. (72) Inventor Yasuyuki Suzuki 629 Oshiba, Mobara-shi, Chiba Futaba Electronics Co., Ltd. 1202-9 Hazawamachi F-term (reference) 5B049 BB32 BB49 CC02 CC08 CC36 DD01 DD02 EE02 EE07 FF02 FF03 FF04 GG03 GG04 GG07 GG09

Claims (8)

[Claims] 1. A storage unit for storing advertisement information from an advertiser, a unit for distributing advertisement information from the advertiser to a mobile unit, and displaying the advertisement information from the advertiser distributed in the mobile unit. And a mobile unit having an output unit for outputting the advertisement information as a print / distribution medium. 2. The advertisement distribution system according to claim 1, wherein the print / distribution medium outputs information specifying the mobile unit that has output the information other than the advertisement information. 3. The advertisement distribution system according to claim 1, wherein the moving body has a storage medium storing a history of outputting the advertisement information, and the history can be stored and counted. . 4. The advertisement distribution system according to claim 1, wherein the means for distributing the advertisement information to the moving body is a means for distributing the information by wireless communication. 5. The advertisement distribution system according to claim 1, wherein the means for distributing the advertisement information to the moving body is a means for distributing via a storage medium. 6. The print / distribution medium output in the moving object has output information readable by a reading unit, and the output information is read by the reading unit of the advertiser, and can be tabulated and stored. 4. The advertisement distribution system according to claim 1, wherein the advertisement effect can be confirmed. 7. The vehicle according to claim 1, wherein the means for displaying the advertisement information and the output means for outputting the advertisement information as a print / distribution medium are controllable by a driver of the moving body. Advertisement distribution system for mobile objects. 8. The advertisement distribution system according to claim 1, wherein an advertisement function reinforcing medium is provided in the mobile object.