JP2002297075A - Advertisement display system for movable body - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce the economical burden to an advertisement requester and to display an advertisement, which is effective for a wide area, as well as a narrow space like a door of a vehicle, on a display device mounted on a movable body. SOLUTION: An advertisement display system is provided with an advertisement contents delivery device and a controller mounted on the movable body, and the advertisement contents delivery device is provided with a storage means, where advertisement contents from the requester are stored together with the display conditions and a transmission means which reads out the stored advertisement contents by operation time zones and transmits them to the movable body as the advertisement publication object via a network including a radio line, and the controller is provided with a display control means, which receives advertisement contents from the advertisement contents delivery device are delivers them to display them on one or more display devices in the movable body.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile device for transmitting and displaying advertisement information requested by a client to a display device mounted on a mobile device such as a train via a wireless line and a network such as the Internet. The present invention relates to an advertisement display system.

[0002]

2. Description of the Related Art Conventionally, a display of about several tens of inches is provided in a part of a boarding space of each vehicle in a moving body, for example, a train, and various advertisements received by a teletext receiver are placed on this display. The form has been implemented. Also, as disclosed in Japanese Patent Application Laid-Open No. 9-244566, the advertisement information from each store through which a moving object such as a bus passes passes when the moving object passes near the store. Has been proposed.

[0003]

However, in the former advertisement display system in which an advertisement is distributed by a teletext receiver, due to the characteristics of the broadcast radio wave, such as an operation section, an station, or an entrance / exit point. Advertising content cannot be varied in a narrow range. Therefore, near the entrance of the rear vehicle, the advertisement of the department store A near this entrance is displayed,
There is a problem that it is not possible to display a detailed and effective advertisement, such as displaying an advertisement of a department store B close to the entrance of the front vehicle. On the other hand, in the case of the latter advertisement display system, a wireless transmitter must be installed in the store, and the burden on the store increases, and when a short-distance store becomes the source of advertisement, However, there is a problem that the display time of the advertisement is shortened and the expected advertisement effect cannot be obtained.

[0004] It is an object of the present invention to reduce an economic burden on an advertisement client and to display an effective advertisement on a mobile-mounted display device in both a wide area and a narrow space such as a vehicle entrance. It is an object of the present invention to provide a system for displaying an advertisement on a moving object.

[0005]

In order to achieve the above object, an advertisement display system according to the present invention comprises an advertisement content distribution device and a mobile-equipped control device for displaying advertisement content on a display device in the mobile object. The advertisement content distribution device stores the advertisement content requested by the client together with the display condition, and reads out the stored advertisement content for each operation time zone, and reads the advertisement target via a network including a wireless line. Transmitting means for transmitting the advertisement content to the mobile object, wherein the control device mounted on the mobile object receives the advertisement content received from the advertisement content distribution device and distributes the advertisement content to one or a plurality of display devices in the mobile object. And a display control means for performing display.

[0006] Further, the system comprises an advertising content distribution device, a mobile-mounted control device for displaying the advertising content on a display device in the moving object, and a client terminal for creating and transmitting the advertising content. Content creating means for creating the content and designating the display condition thereof, and transmitting means for adding the display condition to the created advertisement content and transmitting the created advertisement content to the advertisement content delivering device, wherein the advertising content delivering device comprises: Storage means for editing and storing the advertising content received from the client terminal in accordance with the display conditions added to the advertising content, and reading out the stored advertising content by operating time zone, and placing the advertisement via a network including a wireless line Transmitting means for transmitting to the target mobile object, The mobile-equipped control device includes display control means for receiving advertisement content received from the advertisement content distribution device, distributing and displaying the advertisement content on one or a plurality of display devices provided in the mobile object, and I do. Then, the display condition includes any one of an operation time zone, an operation section, an insertion position, and a next arrival place of the mobile object to be advertised.

[0007]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a system configuration diagram showing an embodiment of an advertisement display system for a moving object such as a train according to the present invention. The system shown in FIG.
The system includes client computers 1A and 1B used by general advertising clients, a client computer 2 used by a specialized advertising agency, and a client computer 3 used by a system maintenance manager. , 1
Advertising information received from B, 2 and 3 (advertising content)
6 via the Internet 5 to a display control device of a designated traffic vehicle (here, it is assumed to include an airplane and a ship), and the advertisement information received from the server 6 is installed in the own traffic vehicle. Display control devices 7 to 10 for transferring the data to a display device to be displayed. Here, each of the client computers 1A, 1B, 2, 3 and the server 6, and the display control devices 7 to 10 are configured to be connectable to the Internet 5 by a communication line including a wireless line.

FIG. 2 is a block diagram showing details of the server 6. The server 6 includes a keyboard 20, a mouse 21, and an F
A D reading device 22, an image scanner 23, a line connection unit 24 for connection to the Internet 5, a CPU 25, a display device 26,
It comprises a storage device 27 and an external storage device 28. The keyboard 20 and the mouse 21 are for directly inputting an advertisement display request from the client while referring to the screen. Basically, the contents of the request are input by this. The FD reader 22 is used to read out the contents of an advertisement from a client when the contents are brought in by a floppy (registered trademark) disk. The image scanner 23 is used to read the content of the advertisement from the client when the content is brought in a printed matter such as a photograph.

The storage device 27 is provided with various programs for receiving an advertisement display request from a client and making a reservation. These programs are stored in the user management unit 2
71, a content display reservation / inquiry unit 272, a content simulation display unit 273, a charging information management unit 274, a display reservation processing unit 275, a content check unit 276, a scheduling unit 277, a display management unit 278, a display information broadcast distribution unit 279, It is composed of various functional programs such as a display optimum information management unit 280, a main native language translation unit 281, a condition search unit 282, various traffic information management units 283, and a world calendar + clock 284.

In the external storage device 28, various management table groups 285, display target information 286, and various traffic information 287 are stored. The user management unit 271 manages individual information for each user, such as the ID number and name of the client and the fee payment method. Content display reservation
The inquiry unit 272 checks the reservation status in response to the advertisement display request from the requester, registers the reservation if there is no reservation, calculates the usage fee, and bills the requester. The content simulation display unit 273 generates a simulation display image of the advertisement content in response to a request from the client, and returns the image to the client computers 1A and 1B of the client.

The billing information management unit 274 calculates a usage fee for a display request registered and reserved or a usage fee for a display request searched according to search conditions. When another display request has already been registered for a new display request, the display reservation processing unit 275 activates an auction process between the corresponding requesters, and displays the display request of the higher requesting client. Is selected and the reservation is registered. The content check unit 276 checks whether or not there is an inappropriate expression such as an expression that is against public order and morals in the display contents registered and reserved. If an inappropriate expression exists, The requester is notified to change the expression, and if the display content has not been changed by the designated date, processing such as canceling the reservation or rejecting a subsequent display request is performed. Scheduling unit 277
Checks whether a reservation to be displayed after a predetermined time has been registered at a designated time during the day, and if so, matches the display content (content) registered in the reservation. The display information broadcast / distribution unit 279 distributes the display information to the display control device of the vehicle.

The display management section 278 checks whether or not the registered display target display can be normally displayed, and if possible, sets the contents requested to be displayed on the target display. The display information broadcast distribution unit 279 distributes the display contents (contents) registered and reserved to the display control device of the corresponding vehicle in accordance with an instruction from the scheduling unit 277. The display optimum information management unit 280 checks the reservation status of the display device in each vehicle, acquires the user hierarchy information of various modes of transportation during the time period in which the reservation is not registered, and displays the display content suitable for the user hierarchy. It is to let. The main native language translation unit 281 translates the content to be displayed on the display device in each vehicle into the native language of various modes of transportation in which the display device is installed.

[0013] When the client requests an advertisement, the condition search unit 282 checks the reservation status and usage fee of the display device that meets the budget and the desired display conditions, and returns the request to the client. The various traffic information management unit 283 manages information on various modes of transportation in which the display device is installed for each country and each mode of transportation. The world calendar 284 is for displaying, in the same time, advertisements having the same contents for transportation means in a plurality of countries in accordance with the standard time of each country.

FIG. 3 is a block diagram showing an embodiment of a display control device mounted on, for example, a train car among various transportation means. The input device 71 includes a keyboard and a mouse, a display 72, and the Internet via a wireless line. 5, a storage unit 74 for storing advertisement content and a display processing program thereof, a CPU 75, and a transmission device 76 for distributing advertisement content for each vehicle. This display control device 7 is arranged at a position where a crew member is resident, such as a conductor's cabin in a train, and inputs an emergency notification message such as a situation in the event of an accident, in addition to advertising content from a client. The passenger can be notified by the crew inputting from the device 71.

Each vehicle has a vehicle-specific display control device 77-1.
77-n is mounted. This vehicle-specific display control device 77-
1 to 77-n receive the advertisement content for each vehicle from the transmission device 76 and distribute and display the advertisement content on a plurality of display devices 78 in the own vehicle. Since the advertisement content for each vehicle transmitted from the transmission device 76 has a display device number for displaying it and a display start command or end command added thereto, the vehicle-specific display control devices 77-1 to 77-n receive the advertisement content. The advertising content thus distributed is distributed to the display device 78 of the designated display device number, the display is started according to the start command, and the display is ended by the end command.

In the present invention, the content of the advertising content that is different for each display device can be displayed, and the display time can be different. Therefore, as described later, the display content and display time on the display device installed near the entrance / exit at the rear of the vehicle and the display content on the display device installed near the front entrance / exit differ, which is suitable for passengers getting on / off from each entrance / exit. Advertisement display.

FIG. 4 shows an example of a new reservation screen 40 for selecting a target for new reservation and cancellation of advertisement.
When one of the four types of transportation means of "train", "airplane", "ship", and "bus" is selected by the buttons 41 to 44, the color of the selected button is inverted to be in a selected state. . After the selection, when the “new reservation” button 45 or the “cancel reservation” 46 at the bottom of the screen is pressed, the screen transits to the new reservation screen 51 of FIG. 5 and performs each processing.

FIG. 5 is a screen to which a transition is made when the “train” button 41 is selected and the “new reservation” button 45 or the “cancel reservation” button 46 is operated on the new reservation screen 40 of FIG. . First, the name and e-mail address of the client are entered in the "client name" and "client email address", respectively, and the payment method is entered in the "payment method". The “start date” and the “end date” of the “advertisement desired period” are input with the start date and the end date for outputting the advertisement, respectively, and the “budget” is input with the amount of the budget. If the information to be output is linked to another medium, the linked medium (for example, a portable telephone) is input to “Other linked media”. For the "country name" and "route name", enter the country name of the train to output the advertisement content and its route name. "type",
“Detailed information” and “display control” are respectively depressed by pressing the “reference” button, respectively, and FIGS.
Screens 61 to 81, and select the information output there. When all the information has been input, the user presses a “new reservation” button 52 at the bottom of the screen to complete the new reservation. After the reservation information is stored in a later-described reservation management table, train table, or the like by a new reservation, the allocated reservation number is displayed in a reservation number display column 53 on the screen. When canceling a reservation, the reservation number display field 53 in FIG.
, Enter the reservation number to cancel the reservation, and press the “condition search” button 54 at the bottom of the screen. Then, the corresponding reservation information is displayed as shown in FIG. Then, "Cancel" button 5
Press 5 to cancel the reservation.

FIG. 6 shows a screen 61 for referring to the target train information. In FIG.
This is a screen to which a transition is made when is pressed. Here, a list of data corresponding to “country name” and “route name” is displayed.
This list includes information such as train identification, vehicle number, starting station, starting time, end station, end time, and number of vehicles. After that, a vehicle to be reserved is selected from the displayed information. The color of the selected vehicle is inverted and the vehicle is in the selected state. FIG. 6 shows that the shaded vehicle is selected as the reserved vehicle. When the “return” button 62 at the bottom of the screen is pressed after the selection, the screen transits to the screen 51 of FIG. 4 and the train identification of the selected information is displayed in the “type” column of FIG. FIG. 5 shows that “Yamanote Line 1013” is selected and displayed.

FIG. 7 shows a screen 7 for inputting details of reservation contents.
5 is a screen to which a transition is made when the “reference” button 57 of “detailed information” is pressed in FIG. First,
Station information where the target train stops is extracted from "country name", "route name", and "type" and displayed on the screen. Select "Start station name" and "End station name" of the advertisement in the "Target section designation" column at the top right of the screen. Alternatively, select and enter "Target station name" and "Number of displayed stations" in the "Target station designation" field at the bottom right of the screen,
A “decision” button 72 at the bottom of the screen is pressed. Then, the selection information is displayed in the target section on the left side of the screen. Also, when information is input to one of the “designation of target section” and “designation of target station”, the input of the information is disabled for the other. Enter the number of the vehicle to be advertised in "Target Vehicle" on the left of the screen. In FIG. 7, "Shinagawa-Tokyo" is used as the target section.
Is selected, and the first to eighth cars are selected from the 15-car trains as the number of vehicles. After inputting the detailed information, press the "Back" button 73 at the bottom of the screen,
The screen transits to the screen 51 in FIG. 5 and the input detailed information is displayed in the “detailed information” column in FIG. The information entered on this screen 51 is stored in the train table (FIG. 10 described later) at the time of new reservation.
Is stored in

FIG. 8 shows a screen 81 for selecting a display device for displaying an advertisement for each vehicle, which is changed when the "reference" button 58 of "display control" is pressed on the screen 51 of FIG. Screen. On this screen 81,
Based on the information of "type" and "target vehicle" in FIG. 5, the display device installation status of the advertisement output start vehicle of the corresponding train is output on the screen as a schematic diagram as shown in FIG. When the buttons 82 and 83 of “front” and “rear” are pressed on the left and right sides of the screen respectively, the display moves to a schematic diagram of the display device installation status of the vehicle immediately before and currently behind the currently displayed vehicle. . The display device 78 of each vehicle has "A", "B",
Identifiers are assigned such as “C” and “D”. When a display device on which an advertisement is to be displayed is selected, the color is inverted and the selected device is displayed. After selecting, go back at the bottom of the screen
When the button 84 is pressed, the screen transits to the screen 51 in FIG.
Thus, the display device 7 installed at any position of the vehicle
8 to display an advertisement.

FIG. 9 is a view showing a reservation management table, and according to the information input on the screen 51 of FIG.
2. The client mail address 93, the payment method 94, the advertisement desired period start date 95, the end date 96, and the country name 97 are stored together with the reservation number 91. FIG. 10 shows the configuration of a train table that manages vehicles and display devices that display advertisements for reserved trains, and according to the information input on the screen 51 of FIG.
3, target section end 104, target vehicle start 105, target vehicle end 106, display device code 107 is the reservation number 101
It is stored with. The display device codes are A to D shown in FIG.

FIG. 11 is a diagram showing the entire structure of the advertising content stored as the display target information 286 in the external storage device 28 of the server 6, wherein 24 hours are divided into time zones such as 10 minutes and 30 minutes. The advertisement content is edited and stored for each of the numbers. Then, the advertising content in each time zone is organized by train number advertising content 1101 arranged by section number and next arrival station number, as shown as a representative example of "time zone number 01" in FIG. The advertisement content 1102 comprises train-specific advertisement content 1102. Ad content by next station number is content that would be more effective to advertise when approaching the next stop, and the section that was displayed until the next station was approached. The advertisement content by number is switched to the advertisement content by next station number. In addition, whether the vehicle has approached the next station can be determined by using a detection signal from the train control device, for example.

Train-specific advertisement content 1101 for each section
12, the advertisement content 1201 to be displayed on the display device 78 of each vehicle is classified by vehicle number, as shown in FIG.
In addition, the vehicle number and the display device code are stored in association with each other. In this case, the information of the display period 1202 is also stored in association with the display device code. The same applies to the advertisement content 1102 for each train at the next arrival station. As shown in FIG. 13, the advertisement content 1201 to be displayed on the display device 78 of each vehicle is classified by vehicle number, and the vehicle number and the display device code are displayed. Are stored in association with each other, and information of the display period 1302 is also stored in association with the information.

The server 6 searches the reservation management table shown in FIG. 9 at the start time of each operation time zone for the advertisement content having such a structure from the reservation management table of FIG. If so, the corresponding advertisement content is read out, the train identification (or train number) is added to the header portion, and transmitted to the display control device 7 of each train via the Internet. The display control device 7 of each train identifies the advertisement content for the own train by the train identification in the header portion, and stores only the advertisement content for the own train in the storage device 74.

FIG. 14 is a flowchart showing the processing of the display control device 7 after the advertisement content is stored in the storage device 74. First, the display period 1202 added to the advertisement content stored in the storage device 74 is shown. 13
02 is searched, and it is checked whether or not there is any content whose start time of the time zone specified in the display period (content whose start time ≦ current time <end time) exists (step 1401). If there is, the corresponding advertising content is distributed to the vehicle-specific display control devices 77-1 to 77-n together with the display device code, and a display start command is transmitted (steps 1402 and 140).
3). Then, the vehicle-specific display control devices 77-1 to 77-n
Transmits the advertisement content to be displayed to the display device 78 specified by the display device code, and sends a display start command. Thereby, each advertisement content is displayed on each display device 78. Thereafter, the display periods 1202 and 13
It is searched whether there is any content whose end time of the time zone designated by 02 exists (step 1404). If there is, the display control device 7 sends a display end command to the corresponding display device 78 (step 1404). Step 140
5) End the display. Thus, different advertising contents can be displayed for different times for each display device of each vehicle.

FIG. 15 is a diagram showing that the display content can be controlled for each station on the same train. In FIG.
On the train 1501 that passes through Shinjuku Station and heads for Shibuya Station, an advertisement near Shibuya Station is displayed. On the other hand, in the case of the train 1502 heading from Gotanda Station to Shinjuku Station, an advertisement near Shibuya Station is displayed from Gotanda Station to Shibuya Station, and an advertisement near Shinjuku Station is displayed to Shinjuku Station after passing Shibuya Station.

FIG. 16 is a diagram showing that the display content can be different for each time zone even for the same train. In FIG. 16, advertisement contents for businessmen and OLs are provided between 6:30 and 10:00, which is the commuting time zone, and advertisements for shopping housewives and the like are provided between 10:00 and 16:00. Display each content. As a result, it becomes possible to attract passengers' interest in the content and improve the advertising effect.

FIG. 17 is a diagram showing that advertisement contents can be made different for each vehicle in the same train. In FIG. 17, when the Shinjuku Station East Exit is closer to the front vehicle, the Shinjuku Station South Exit is closer to the rear vehicle, and the Shibuya Station Hachiko Exit is closer to the central vehicle, the advertisement of the Shinjuku Station East Exit is given to the front vehicles and the rear vehicle By displaying an advertisement for the south exit of Shinjuku Station and an advertisement for the Hachiko exit of Shibuya on vehicles near the center,
It is possible to attract passengers' attention to those advertisements and increase the advertising effectiveness.

FIG. 18 is a diagram showing an example in the case of performing an advertisement in cooperation with another medium. As described above, the advertisement content displayed on the display device 78 of each traffic vehicle is displayed via the Internet 5, so that any media via the Internet 5 can be displayed in the same manner. In order to display the advertisement on other media, it is sufficient to access a Web page that distributes the advertisement content, and as a result of the access, it is possible to refer to more detailed information on the advertisement displayed on each traffic vehicle. Become. FIG. 18 shows that the passenger accesses the Web page using the mobile phone after getting off the advertisement viewed in the train and refers to the details.

The URL of the Web page being advertised from the display control device of each vehicle may be transferred to a portable terminal such as a portable telephone by an optical signal or a weak radio wave. Further, by installing a similar display control device also in the ticket gate, an effective advertisement can be displayed in the ticket gate at each time zone. In the above description, a train has been described as an example, but the present invention can be similarly applied to other transportation means such as an airplane, a passenger ship, and a bus.

[0032]

As is clear from the above description, according to the present invention, it is possible to (1) provide a detailed and effective advertisement by train operating time zone, operating section, vehicle, entrance / exit, and next destination. Can be displayed. At the same time, it can also run simultaneous advertisements for countries around the world. (2) The advertiser does not need to prepare expensive equipment such as a wireless transmitter, so that the economic burden is reduced. (3) Even if an advertisement client is adjacent, there is an effect that an effective advertisement can be displayed according to the reservation time.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram showing an embodiment of an advertisement display system of the present invention.

FIG. 2 is a configuration diagram of a server.

FIG. 3 is a block diagram showing a configuration of a display control device mounted on a vehicle.

FIG. 4 is a diagram showing a new reservation screen for selecting a mode of transportation to be advertised.

FIG. 5 is a diagram showing a new reservation screen for inputting information of a client or the like.

FIG. 6 is a diagram showing a new reservation screen for selecting details of a transportation mode to be advertised;

FIG. 7 is a diagram showing a new reservation screen for selecting a target section and the like of transportation means to be advertised;

FIG. 8 is a diagram showing a new reservation screen for selecting a display device in a mode of transportation to be advertised.

FIG. 9 is a configuration diagram of a reservation management table that stores reservation contents.

FIG. 10 is a configuration diagram of a train table that stores reservation contents for each train.

FIG. 11 is a diagram showing the overall structure of advertising content.

FIG. 12 is a diagram showing a structure of a section-specific advertisement content.

FIG. 13 is a diagram showing a structure of next arrival station-specific advertisement content.

FIG. 14 is a flowchart illustrating processing of a display control device mounted on a vehicle.

FIG. 15 is an explanatory diagram showing a form in which the content of an advertisement differs for each section.

FIG. 16 is an explanatory diagram showing a form in which the content of an advertisement is changed for each time zone.

FIG. 17 is an explanatory diagram showing a form in which the content of an advertisement differs for each vehicle.

FIG. 18 is an explanatory diagram showing a form in which an advertisement is performed in cooperation with another medium.

[Explanation of symbols]

1A, 1B, 2, 3 ... client computer, 5 ...
Internet, 6 servers, 7 to 10 display control devices, 77-1 to 77-n vehicle-specific display control devices,
78 ... Display device.

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Tetsuya Tsuno 6-81-Oue-cho, Naka-ku, Yokohama-shi, Kanagawa Prefecture In-house Hitachi Software Engineering Co., Ltd. (72) Inventor Yoshinori Uchida 6, Onoe-cho, Naka-ku, Yokohama-shi, Kanagawa 81-chome Hitachi Software Engineering Co., Ltd.

Claims (3)

[Claims] 1. An advertisement display system for a mobile body, which transfers advertisement information requested by a client to a display device mounted on a mobile body such as a train and displays the advertisement information. A control unit mounted on a moving body for displaying the advertisement content on the display device, wherein the advertisement content distribution device stores the advertisement content requested by the requester together with the display condition, and the stored advertisement content. Read by operating hours,
Transmitting means for transmitting to a mobile object to be advertised via a network including a wireless line, wherein the control device mounted on the mobile body receives the advertisement content received from the advertisement content distribution device, and A display control means for distributing and displaying the advertisement on one or a plurality of display devices. 2. A system for displaying an advertisement on a mobile body, wherein the advertisement information requested by the client is transferred to and displayed on a display device mounted on the mobile body such as a train. A mobile-mounted control device for displaying advertising content on a display device; and a client terminal for creating and transmitting the advertising content, wherein the client terminal creates the advertising content and designates display conditions for the content creation. Means for adding the display condition to the created advertisement content and transmitting the advertisement condition to the advertisement content distribution device, wherein the advertisement content distribution device adds the advertisement content received from the client terminal to the advertisement content. Storage means for editing and storing according to the displayed display condition, and stored advertisement content Read by travel time zone,
Transmitting means for transmitting to a mobile object to be advertised via a network including a wireless line, wherein the control device mounted on the mobile body receives the advertisement content received from the advertisement content distribution device, and 1 provided in
Or a display control means for distributing and displaying the advertisement on a plurality of display devices, wherein the advertisement is displayed on a moving object. 3. The advertisement display according to claim 1, wherein the display condition includes any one of an operation time zone, an operation section, a publication position, and a next arrival place of the moving object to be advertised. system.