WO2020196932A1

WO2020196932A1 - Digital signage device and method for operating digital signage device

Info

Publication number: WO2020196932A1
Application number: PCT/KR2019/003367
Authority: WO
Inventors: 박현상; 김현주; 장유준; 윤용철
Original assignee: 엘지전자 주식회사
Priority date: 2019-03-22
Filing date: 2019-03-22
Publication date: 2020-10-01

Abstract

The present invention relates to a method for operating a digital signage device, the method comprising the steps of: transmitting, by at least one processor, acquired data to a context awareness server; receiving, by the at least one processor, information associated with the data from the context awareness server; requesting, by the at least one processor, a content matched to the information, from a signage server; receiving, by the at least one processor, a signage content matched to the information, from the signage server; and generating, by the at least one processor, a control signal for displaying the received signage content on a display.

Description

Digital signage device and operation method of digital signage device

The present invention relates to a digital signage device and a method of operating the digital signage device.

A vehicle is a device that moves in a direction desired by a boarding user. A typical example is a car. Autonomous vehicle refers to a vehicle that can be driven automatically without human driving operation. Various systems are being developed in connection with autonomous vehicles. Among these systems, there is also a system that provides information, and it is important to provide information that may interest users or people around them.

SUMMARY OF THE INVENTION In order to solve the above problems, an object of the present invention is to provide a digital signage device that provides suitable information to users or people around them.

In addition, an object of the present invention is to provide a method of operating a digital signage device that provides suitable information to a user or people around him.

The problems of the present invention are not limited to the problems mentioned above, and other problems that are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, a method of operating a digital signage device according to an embodiment of the present invention includes, at least one processor, transmitting acquired data to a context awareness server; Receiving, by at least one processor, information associated with the data from the context-aware server; At least one processor requesting, from a signage server, content matching the information; Receiving, by at least one processor, signage content matching the information from the signage server; And generating, by at least one processor, a control signal for displaying the received signage content on a display.

According to an embodiment of the present invention, a method of operating a digital signage device includes: transmitting, by at least one processor, the information to the big data server; And receiving, by at least one processor, result data related to the information from the big data server, wherein the generating step further includes, on the display, displaying signage content matching the result data. It includes; generating a control signal for generating.

According to an embodiment of the present invention, the transmitting of the acquired data includes, by at least one processor, transmitting the acquired image data to the context-aware server, and receiving information associated with the data. The step includes, by at least one processor, receiving, from the context recognition server, number of people information, age information, gender information, and skin color information for the number of people in the image, and receiving the result data, And receiving, by at least one processor, a list of preference items based on at least one of the number of people, the age information, the gender information, and the skin color information, from the big data server.

According to an embodiment of the present invention, the receiving of the signage content includes, by at least one processor, receiving, from the signage server, signage content matching the item list.

According to an embodiment of the present invention, the transmitting of the information includes, by at least one processor, transmitting the acquired driving environment information to the big data server, and receiving the result data comprises: And receiving, by at least one processor, result data associated with the driving environment information from the big data server.

According to an embodiment of the present invention, the requesting includes, by at least one processor, requesting, from the signage server, content matching result data associated with the driving environment information, and the signage The receiving of the content includes, at least one processor, receiving, from the signage server, a recommended item list based on result data associated with the driving environment information.

According to an embodiment of the present invention, the requesting includes, by at least one processor, requesting, from the signage server, signage content matching information on a vehicle path; and the signage The receiving of the content includes, at least one processor, receiving, from the signage server, signage content generated based on a Point of Interest (POI) matching the information on the path.

The digital signage device according to an embodiment of the present invention transmits the acquired data to a context awareness server, receives information related to the data from the context awareness server, and receives a signage server (signage server). server), requesting content matching the information, receiving signage content matching the information from the signage server, and generating a control signal for displaying the received signage content on a display Includes; a processor.

According to an embodiment of the present invention, the processor transmits the information to a big data server, receives result data associated with the information from the big data server, and displays the result on the display. A control signal for displaying signage content matching data is generated.

According to an embodiment of the present invention, the processor transmits the acquired image data to the context recognition server, and transmits the number of people information, age information, gender information, and skin color information for the number of people in the image from the context recognition server. And receiving, from the big data server, a preferred item list based on at least one of the number of people, the age information, the gender information, and the skin color information.

According to an embodiment of the present invention, the processor receives, from the signage server, signage content matching the item list.

According to an embodiment of the present invention, the processor transmits the obtained driving environment information to the big data server, and receives result data associated with the driving environment information from the big data server.

According to an embodiment of the present invention, the processor requests content matching result data associated with the driving environment information from the signage server, and based on result data associated with the driving environment information from the signage server. Receive a list of recommended items.

According to an embodiment of the present invention, the processor requests, from the signage server, signage content matching the information on the path of the vehicle, and from the signage server, the POI matching the information on the path ( Receive signage content generated based on (Point of Interest).

Details of other embodiments are included in the detailed description and drawings.

According to the present invention, there are one or more of the following effects.

First, there is an effect that it is possible to provide customized signage contents to users or people around them.

Second, since the processing process is performed by an external server, there is an advantageous effect in terms of efficiency of the processing load of the vehicle.

Third, since signage content is selected by an external server that has secured a large number of data, there is an effect of increasing the accuracy of matching users or people around them.

Fourth, there is an effect of increasing user convenience by providing signage content.

The effects of the present invention are not limited to the effects mentioned above, and other effects that are not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 is a view showing the exterior of a vehicle according to an embodiment of the present invention.

2 is a control block diagram of a vehicle according to an embodiment of the present invention.

3 is a diagram referenced to describe an entire system according to an embodiment of the present invention.

4 is a control block diagram of a digital signage device according to an embodiment of the present invention.

5 is a flow chart of a digital signage device according to an embodiment of the present invention.

6 is a block diagram of a system according to an embodiment of the present invention.

7 is a signal flow diagram of a system according to an embodiment of the present invention.

8 to 11 are signal flow diagrams of a system according to an embodiment of the present invention.

Hereinafter, exemplary embodiments disclosed in the present specification will be described in detail with reference to the accompanying drawings, but identical or similar elements are denoted by the same reference numerals regardless of reference numerals, and redundant descriptions thereof will be omitted. The suffixes "module" and "unit" for components used in the following description are given or used interchangeably in consideration of only the ease of preparation of the specification, and do not have meanings or roles that are distinguished from each other. In addition, in describing the embodiments disclosed in the present specification, when it is determined that a detailed description of related known technologies may obscure the subject matter of the embodiments disclosed in the present specification, the detailed description thereof will be omitted. In addition, the accompanying drawings are for easy understanding of the embodiments disclosed in the present specification, and the technical idea disclosed in the present specification is not limited by the accompanying drawings, and all modifications included in the spirit and scope of the present invention , It should be understood to include equivalents or substitutes.

Terms including ordinal numbers, such as first and second, may be used to describe various elements, but the elements are not limited by the terms. These terms are used only for the purpose of distinguishing one component from another component.

When a component is referred to as being "connected" or "connected" to another component, it is understood that it may be directly connected or connected to the other component, but other components may exist in the middle. Should be. On the other hand, when a component is referred to as being "directly connected" or "directly connected" to another component, it should be understood that there is no other component in the middle.

Singular expressions include plural expressions unless the context clearly indicates otherwise.

In the present application, terms such as "comprises" or "have" are intended to designate the presence of features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, but one or more other features. It is to be understood that the presence or addition of elements or numbers, steps, actions, components, parts, or combinations thereof, does not preclude in advance.

1 is a view showing a vehicle according to an embodiment of the present invention.

Referring to FIG. 1, a vehicle 10 according to an embodiment of the present invention is defined as a means of transport running on a road or track. The vehicle 10 is a concept including a car, a train, and a motorcycle. The vehicle 10 may be a concept including both an internal combustion engine vehicle including an engine as a power source, a hybrid vehicle including an engine and an electric motor as a power source, and an electric vehicle including an electric motor as a power source. The vehicle 10 may be a shared vehicle. The vehicle 10 may be an autonomous vehicle.

The electronic device 100 may be included in the vehicle 10. The electronic device 100 may be a digital signage device to be described later. The electronic device 100 may provide signage content suitable for a passenger.

Referring to FIG. 2, the vehicle 10 includes an electronic device 100 for a vehicle, a user interface device 200, an object detection device 210, a communication device 220, a driving operation device 230, and a main ECU 240. ), a vehicle driving device 250, a driving system 260, a sensing unit 270, and a location data generating device 280.

The vehicle electronic device 100 may be a digital signage device provided in the vehicle 10. The vehicle electronic device 100 may exchange data with at least one external server. In this case, the communication device 220 may be used. Depending on the embodiment, the vehicle electronic device 100 may include a communication unit and may exchange data with an external server through the communication unit.

The user interface device 200 is a device for communicating with the vehicle 10 and a user. The user interface device 200 may receive a user input and provide information generated in the vehicle 10 to the user. The vehicle 10 may implement a user interface (UI) or a user experience (UX) through the user interface device 200.

The object detection device 210 may detect an object outside the vehicle 10. The object detection device 210 may include at least one of a camera, a radar, a lidar, an ultrasonic sensor, and an infrared sensor. The object detection device 210 may provide data on an object generated based on a sensing signal generated by a sensor to at least one electronic device included in the vehicle.

The communication device 220 may exchange signals with devices located outside the vehicle 10. The communication device 220 may exchange signals with at least one of an infrastructure (eg, a server, a broadcasting station) and another vehicle. The communication device 220 may include at least one of a transmission antenna, a reception antenna, a radio frequency (RF) circuit capable of implementing various communication protocols, and an RF element to perform communication.

The driving operation device 230 is a device that receives a user input for driving. In the case of the manual mode, the vehicle 10 may be driven based on a signal provided by the driving operation device 230. The driving operation device 230 may include a steering input device (eg, a steering wheel), an acceleration input device (eg, an accelerator pedal), and a brake input device (eg, a brake pedal).

The main ECU 240 may control the overall operation of at least one electronic device provided in the vehicle 10.

The vehicle drive device 250 is a device that electrically controls driving of various devices in the vehicle 10. The vehicle driving apparatus 250 may include a power train driving unit, a chassis driving unit, a door/window driving unit, a safety device driving unit, a lamp driving unit, and an air conditioning driving unit. The power train driving unit may include a power source driving unit and a transmission driving unit. The chassis driving unit may include a steering driving unit, a brake driving unit, and a suspension driving unit.

Meanwhile, the safety device driving unit may include a safety belt driving unit for controlling the safety belt.

The ADAS 260 may control a movement of the vehicle 10 or generate a signal for outputting information to a user based on data on an object received by the object detection apparatus 210. The ADAS 260 may provide the generated signal to at least one of the user interface device 200, the main ECU 240, and the vehicle driving device 250.

ADAS 260 includes an adaptive cruise control system (ACC), an automatic emergency braking system (AEB), a forward collision warning system (FCW), and a lane maintenance assistance system (LKA: Lane Keeping Assist), Lane Change Assist (LCA), Target Following Assist (TFA), Blind Spot Detection (BSD), Adaptive High Beam Control System (HBA: High) Beam Assist), Auto Parking System (APS), PD collision warning system, Traffic Sign Recognition (TSR), Traffic Sign Assist (TSA), At least one of a night vision system (NV: Night Vision), a driver status monitoring system (DSM), and a traffic jam assistance system (TJA) may be implemented.

The sensing unit 270 may sense the state of the vehicle. The sensing unit 270 includes an inertial navigation unit (IMU) sensor, a collision sensor, a wheel sensor, a speed sensor, a tilt sensor, a weight detection sensor, a heading sensor, a position module, and a vehicle. At least one of forward/reverse sensor, battery sensor, fuel sensor, tire sensor, steering sensor by steering wheel rotation, vehicle interior temperature sensor, vehicle interior humidity sensor, ultrasonic sensor, illuminance sensor, accelerator pedal position sensor, and brake pedal position sensor It may include. Meanwhile, the inertial navigation unit (IMU) sensor may include one or more of an acceleration sensor, a gyro sensor, and a magnetic sensor.

The sensing unit 270 may generate state data of the vehicle based on a signal generated by at least one sensor. The sensing unit 270 includes vehicle attitude information, vehicle motion information, vehicle yaw information, vehicle roll information, vehicle pitch information, vehicle collision information, vehicle direction information, vehicle angle information, and vehicle speed. Information, vehicle acceleration information, vehicle tilt information, vehicle forward/reverse information, battery information, fuel information, tire information, vehicle ramp information, vehicle internal temperature information, vehicle internal humidity information, steering wheel rotation angle, vehicle exterior illuminance, accelerator pedal It is possible to acquire a sensing signal for the pressure applied to the brake pedal and the pressure applied to the brake pedal.

In addition, the sensing unit 270 includes an accelerator pedal sensor, a pressure sensor, an engine speed sensor, an air flow sensor (AFS), an intake air temperature sensor (ATS), a water temperature sensor (WTS), and a throttle position sensor. (TPS), a TDC sensor, a crank angle sensor (CAS), and the like may be further included.

The sensing unit 270 may generate vehicle state information based on the sensing data. The vehicle status information may be information generated based on data sensed by various sensors provided inside the vehicle.

For example, the vehicle status information includes vehicle attitude information, vehicle speed information, vehicle tilt information, vehicle weight information, vehicle direction information, vehicle battery information, vehicle fuel information, vehicle tire pressure information, It may include vehicle steering information, vehicle interior temperature information, vehicle interior humidity information, pedal position information, vehicle engine temperature information, and the like.

Meanwhile, the sensing unit may include a tension sensor. The tension sensor may generate a sensing signal based on a tension state of the seat belt.

The location data generating device 280 may generate location data of the vehicle 10. The location data generating apparatus 280 may include at least one of a Global Positioning System (GPS) and a Differential Global Positioning System (DGPS). The location data generating apparatus 280 may generate location data of the vehicle 10 based on a signal generated by at least one of GPS and DGPS. According to an embodiment, the location data generating apparatus 280 may correct the location data based on at least one of an IMU (Inertial Measurement Unit) of the sensing unit 270 and a camera of the object detection apparatus 210.

Vehicle 10 may include an internal communication system 50. A plurality of electronic devices included in the vehicle 10 may exchange signals through the internal communication system 50. The signal may contain data. The internal communication system 50 may use at least one communication protocol (eg, CAN, LIN, FlexRay, MOST, Ethernet).

Referring to FIG. 3, the system may include a vehicle 10, a mobile terminal 630 of a user who has boarded the vehicle 10, and an external device 30. The vehicle 10 may exchange signals with the mobile terminal 630 and the external device 30 through at least one communication network.

The vehicle 10 is as described with reference to FIGS. 1 and 2. The vehicle 10 may include an electronic device 100 for a vehicle.

The vehicle electronic device 100 may exchange signals with the mobile terminal 630 and the external device 30 through the communication device 220. Depending on the embodiment, the vehicle electronic device 100 may be connected to the communication device 220 via an Ethernet switch hub. The processor 170 may exchange signals with the mobile terminal 630 through the interface unit 180 and the communication device 220. The processor 170 may receive data from the mobile terminal 630 and transmit the data to the mobile terminal 630. The processor 170 may exchange signals with the external device 30 through the interface unit 180 and the communication device 220. The processor 170 may receive data from the external device 30 and transmit the data to the external device 30.

The vehicle electronic device 100 may include a memory 140, a processor 170, an interface unit 180, and a power supply unit 190. The vehicle electronic device 100 may further include at least one of a communication unit 110, a display unit 151, and a speaker 152.

The processor 170 may include a signage client 610, a session initiation protocol client (SIP), a point of interes detector, a voice agent, and a fleet client.

The signage client 610 may communicate with at least one external server in order to obtain signage content. The signage client 610 may exchange signals, information, and data with a context-aware server, a signage server, and a big data server. The SIP client (session initiation protocol client) may interwork with the SIP server. The SIP client may perform a video call function with a counterpart terminal through interworking with the SIP server. The POI detector (point of interes detector) communicates with the POI server based on GPS information and can exchange signals, information, and data with the POI server. The voice agent may generate a control signal based on a user's voice command. The fleet client is connected to the control server and serves to transmit control commands to at least one electronic device (eg, object detection device, main ECU, driving system) included in the vehicle, and vehicle sensor data It enables central control and control by transmitting the data to the server.

In the vehicle electronic device 100, a description of a digital signage device to be described later may be applied.

Meanwhile, the touch module 211, the camera 212, the microphone 213, and the display 214 may be classified as sub-components of the user interface device 200.

The interface unit 180 may exchange signals with at least one electronic device provided in the vehicle 10 by wire or wirelessly. The interface unit 280 includes an object detection device 210, a communication device 220, a driving operation device 230, a main ECU 140, a vehicle driving device 250, an ADAS 260, and a sensing unit 170. And it is possible to exchange a signal with at least one of the location data generating device 280 wired or wirelessly. The interface unit 280 may be configured with at least one of a communication module, a terminal, a pin, a cable, a port, a circuit, an element, and a device.

The interface unit 180 may receive location data of the vehicle 10 from the location data generating device 280. The interface unit 180 may receive driving speed data from the sensing unit 270. The interface unit 180 may receive object data around the vehicle from the object detection device 210.

The memory is electrically connected to the processor 170. The memory may store basic data for a unit, control data for controlling the operation of the unit, and input/output data. The memory may store data processed by the processor 170. In terms of hardware, the memory may be configured with at least one of ROM, RAM, EPROM, flash drive, and hard drive. The memory may store various data for overall operation of the electronic device 100, such as a program for processing or controlling the processor 170. The memory may be implemented integrally with the processor 170.

The power supply unit may supply power to the electronic device 100. The power supply unit may receive power from a power source (eg, a battery) included in the vehicle 10 and supply power to each unit of the electronic device 100. The power supply may be operated according to a control signal provided from the main ECU 140.

The electronic device 100 may include at least one printed circuit board (PCB). The electronic device 110, the memory, the interface unit 180, the power supply unit, and the processor 170 may be electrically connected to a printed circuit board.

The mobile terminal 630 may exchange signals with at least one of the vehicle 10 and the external device 30. For example, the mobile terminal 630 may exchange signals with the vehicle 10 through a short-range communication method (eg, Bluetooth).

The external device 30 can be exchanged with the vehicle 10 using at least one communication network. The external device 30 includes a fleet management server 31, a signage server 650, a big data server 660, and a context awareness server ( 670) may be included.

The fleet server 31 may control a vehicle and set a driving route through communication with the fleet client 620 and perform a vehicle providing service in connection with a reservation server. The signage server 650 may provide signage content through communication with the signage client 610. The big data server 660 may extract and provide big data based on the provided context information. The context awareness server 670 may provide context information on a current state through provided data (eg, image data, audio data, driving environment data, vehicle location data).

Referring to FIG. 4, the digital signage device 100 may include a memory 140, a processor 170, an interface unit 180, and a power supply unit 190. The digital signage device 100 may further include at least one of a communication unit 110, a display 151, and a speaker 152.

The memory 140 is electrically connected to the processor 170. The memory 140 may store basic data for a unit, control data for controlling the operation of the unit, and input/output data. The memory 140 may store data processed by the processor 170. In terms of hardware, the memory 140 may be configured with at least one of ROM, RAM, EPROM, flash drive, and hard drive. The memory 140 may store various data for overall operation of the electronic device 100, such as a program for processing or controlling the processor 170. The memory 140 may be implemented integrally with the processor 170. Depending on the embodiment, the memory 140 may be classified as a sub-element of the processor 170.

The power supply unit 190 may supply power to the electronic device 100. The power supply unit 190 may receive power from a power source (eg, a battery) included in the vehicle 10 and supply power to each unit of the electronic device 100.

The processor 170 may be electrically connected to the memory 140, the communication unit 110, the display unit 151, the speaker 152, the interface unit 180, and the power supply unit 190 to exchange signals.

The processor 170 includes application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), processors, and controllers. It may be implemented using at least one of (controllers), micro-controllers, microprocessors, and electrical units for performing other functions. The processor 170 may be operated in a state in which power is supplied from the power supply unit 190.

The processor 170 may acquire data. The processor 170 may receive image data from a camera. For example, the processor 170 may receive image data inside the vehicle from the camera 212 installed inside the vehicle. For example, the processor 170 may receive image data of a bus stop from a camera installed at the bus stop. The processor 170 may receive voice data from a microphone. The processor 170 may receive driving environment data from the object detection device 210 or the communication device 220. The processor 170 may receive route data from the driving system 260.

The processor 170 may transmit the acquired data to a context awareness server. The processor 170 may transmit image data to a context recognition server. The processor 170 may transmit voice data to a context recognition server. The processor 170 may transmit driving environment data to a context recognition server. The processor 170 may transmit path data to a context-aware server.

The processor 170 may receive information related to data from a context-aware server. The processor 170 may receive information related to image data from a context recognition server. The processor 170 may receive at least one of number of people information, age information, gender information, and skin color information about the number of people in the image from the context recognition server. The processor 170 may receive information related to voice data from a context recognition server. The processor 170 may receive information related to driving environment data from a context recognition server. The processor 170 may receive information related to route data. Meanwhile, information received from the context recognition server may be referred to as context information.

The processor 170 may transmit information to a big data server. The processor 170 may transmit first information related to image data to the big data server. The processor 170 may transmit second information related to voice data to the big data server. The processor 170 may transmit third information related to driving environment data to the big data server. The processor 170 may transmit driving environment information to the big data server. The processor 170 may receive, from the big data server, fourth information related to route data.

The processor 170 may receive result data related to information from the big data server. The processor 170 may receive result data related to at least one of the first information to the fourth information from the big data server. The processor 170 may receive a list of preferred items based on at least one of number of people information, age information, gender information, and skin color information from the big data server. For example, the item list may be a product/service list. The processor 170 may receive result data related to driving environment information from the big data server.

The processor 170 may request content matching information from a signage server. The processor 170 may request, from the signage server, content matching at least one of the first information to the fourth information. The processor 170 may request, from the signage server, signage content matching result data received from the big data server. The processor 170 may request, from the signage server, content matching result data related to driving environment information. The processor 170 may request, from the signage server, signage content matching the information on the route of the vehicle. According to an embodiment, the processor 170 may request content matching the location information and destination information of the vehicle 10 in addition to route information.

The processor 170 may receive signage content matching information from the signage server. The processor 270 may receive content matching at least one of the first information to the fourth information from the signage server. The processor 170 may receive, from the signage server, signage content matching result data received from the big data server. The processor 170 may receive signage content matching the item list received from the big data server. The processor 170 may receive, from the signage server, a recommendation item request based on result data associated with driving environment information. Meanwhile, the driving environment information may be information on driving, external temperature, vehicle internal temperature, weather, time, illumination, and road conditions. The processor 170 may receive signage content generated based on a Point of Interest (POI) matched with information on a vehicle path from the signage server.

The processor 170 may generate a control signal for displaying the received signage content on the display 151. The processor 170 may generate a control signal for displaying the signage content matching the result data received from the big data server on the display 151.

The communication unit 110 may exchange signals with the mobile terminal 20 or the external device 30. The communication unit 110 may include at least one of a transmission antenna, a reception antenna, a radio frequency (RF) circuit capable of implementing various communication protocols, and an RF element in order to perform communication.

The display 151 may be classified as a sub-element of the digital signage device 100. The display 151 may display a graphic object based on a control signal provided from the processor 170. The display 151 may display signage content based on a control signal provided from the processor 170.

The display 251 includes a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display. ), a 3D display, and an e-ink display.

The speaker 152 may convert an electrical signal provided from the processor 170 into an audio signal and output it.

Referring to FIG. 5, the processor 170 may acquire data (S510). The processor 170 may acquire at least one of image data, audio data, driving environment data, and route data. The processor 170 may transmit the acquired data to a context awareness server (S520). Transmitting the acquired data (S520) may include, by the at least one processor 170, transmitting the acquired image data to the context recognition server.

The processor 170 may receive information related to data from a context-aware server (S530). The receiving (S530) of information related to the data may include receiving, by the at least one processor, information on the number of people in the image, age information, gender information, and skin color information from a context recognition server.

The processor 170 may transmit information to a big data server (S540). The step of transmitting information (S540) may include transmitting, by the at least one processor 170, the acquired driving environment information to the big data server.

The processor 170 may receive result data related to information from the big data server (S550). The step of receiving the result data (S550) includes receiving, by the at least one processor 170, a list of preferred items based on at least one of number of people information, age information, gender information, and skin color information from the big data server. can do. Receiving result data may include receiving, by the at least one processor 170, result data associated with driving environment information from a big data server.

The processor 170 may request content matching the information from a signage server (S560). The processor 170 may request the signage content matched with the result data from the signage server. The requesting step (S560) may include requesting, by the at least one processor 170, a content matched with result data associated with the driving environment information, from the signage server. The requesting may include requesting, by the at least one processor 170, from the signage server, signage content matching the information on the path of the vehicle.

The processor 170 may receive signage content matching the information from the signage server (S570). The processor 170 may receive signage content matching result data from the signage server. Receiving the signage content (S570) may include receiving, by the at least one processor 170, the signage content matching the item list from the signage server. Receiving the signage content (S570) may include receiving, by the at least one processor 170, a lottery item list based on result data associated with driving environment information from the signage server. The receiving of the signage content may include receiving, by the at least one processor 170, from a signage server, signage content generated based on a Point of Interest (POI) matched with information on a path; Can include.

The processor 170 may generate a control signal for displaying the received signage content on the display 151 (S580). The processor 170 may generate a control signal for displaying signage content matching result data received from the signage server.

Referring to FIG. 6, the system includes a signage client 610, a fleet client 620, a mobile terminal 630, a fleet server 640, a signage server 650, a big data server 660, and context recognition. Server 670 may be included.

The signage client 610 may be understood as a subordinate configuration of the processor 170. The signage client 610 may communicate with at least one external server in order to obtain signage content. The signage client 610 may transmit image data, context information, and big data. The signage client 610 may receive a context result, big data, and signity content.

The fleet client 620 is connected to the control server and serves to transmit a control command to at least one electronic device (eg, object detection device, main ECU, driving system) included in the vehicle, and transmits vehicle sensor data. It enables central control and control by sending it to the server. The flit client 620 may transmit vehicle information. The flit client 620 may receive a flit status.

The mobile terminal 630 may exchange signals with at least one of the vehicle 10 and the external device 30. For example, the mobile terminal 630 may exchange signals with the vehicle 10 through a short-range communication method (eg, Bluetooth). The mobile terminal 630 may transmit reservation information. The mobile terminal 630 may receive a reservation status.

The fleet server 640 may control a vehicle and set a driving route through communication with the fleet client 620 and perform a vehicle providing service in connection with a reservation server. The flit server 640 may receive vehicle information and reservation information. The flit server 640 may transmit a flit state and a reservation state.

The signage server 650 may provide signage content through communication with the signage client 610. The signage server 650 may receive big data. The signage server 650 may transmit signage content.

The big data server 660 may extract and provide big data based on the provided context information. The big data server 660 may receive context information. The big data server 660 may transmit big data.

The context recognition server 670 may provide context information on a current state through provided data (eg, image data, audio data, driving environment data, vehicle location data). The context recognition server 670 may receive image data. The context recognition server 670 may transmit context information.

Referring to FIG. 7, the flit client 620 may transmit sensor data to the flit server 640 and receive flit status information from the flit server 640. The mobile terminal 630 may transmit reservation information to the flit server 640 and may receive information about the pre-service status from the flit server 640.

The signage client 610 may transmit image data to the context recognition server 670. The context recognition server 670 may analyze the context. The context-aware server 670 may transmit context information to the signage client 610. Depending on the embodiment, the context recognition server 670 may transmit context information to the signage server 650 or the big data server 660.

The signage client 610 may request signage content from the signage server 650. The signage server 650 may request big data from the big data server 660 to receive big data. Depending on the embodiment, big data may be provided from the signage client 610 to the signage server 650 in a state where the signage client 610 requests and receives the big data server 660. The signage server 650 may select signage data matching big data. The signage client 610 may receive signage content from the signage server 650 and play the received signage content.

Referring to FIG. 8, a first signage client 610a may be installed at a bus stop. The second signage client 610b may be provided in the vehicle 10. The signage client 610b may be a computer program installed in the processor 170.

The first signage client 610a may transmit the number of people information, age information, gender information, and skin color information to the signage server 650. The first signage client 610a may receive a cosmetic advertisement from the signage server 650 when the number of employees is female. The first signage client 610a may receive a learning or academy advertisement from the signage server 650 when the number of students is a student.

The first signage client 610a may transmit temperature information, weather information, time information, and illumination information to the signage server 650. The first signage client 610a may receive a clothing advertisement based on temperature information, a travel advertisement based on weather information, a alcohol advertisement based on time information, and the like.

The second signage client 610b may transmit GPS information and destination information to the signage server 650. The second signage client 610b may receive, from the signage server 650, an advertisement for a nearby store based on GPS information, an advertisement around a destination, information on a surrounding event, and information on a nearby tourist attraction.

The second signage client 610b may transmit traffic condition information to the signage server 650. The second signage client 610b may receive an insurance advertisement based on downhill road information and a pharmaceutical advertisement based on congestion information from the signage server 650.

Referring to FIG. 9, the signage client 610 may transmit image data to the context recognition server 670 (S920). The context recognition server 670 may generate context information based on the image data. The signage client 610 may receive context information, such as gender information and age information, from the context recognition server 670 (S930).

The signage client 610 may request a big data result based on context information from the big data server 660 (S940). The big data server 660 may derive a big data result based on context information. The signage client 610 may receive a big data result from the big data server 660 (S950). The big data result may include a list of preference items for each gender information and age information.

The signage client 610 may request the signage content related to the favorite item from the signage server 650 (S960). The signage server 650 may select signage content based on the preferred item. The signage client 610 may receive signage content related to a favorite item from the signage server 650 (S970). The signage client 610 may display signage content (S980).

On the other hand, step S920, step S930, step S940, step S950, step S960, step S970, step S980 of Figure 9, step S520, step S530, step S540, step S550, step S560, step S570, step S580 of FIG. Each can be understood as sub-configuration.

Referring to FIG. 10, the signage client 610 may request a big data result based on temperature information, weather information, time information, illumination information, or road condition information from the big data server 660 (S1040). The big data server 660 may derive a big data result based on temperature information, weather information, time information, illumination information, or road condition information (S1050). The big data result may include a list of lottery items based on temperature information, weather information, time information, illumination information, or road condition information.

The signage client 610 may request signage content related to a lottery item from the signage server 650 (S1060). The signage server 650 may select signage content related to a favorite item. The signage client 610 may receive signage content related to the favorite item from the signage server 650 (S1070). The signage client S1070 may display signage content (S1080).

Meanwhile, steps S1040, S1050, S1060, S1070, and S1080 of FIG. 10 may be understood as sub-configurations of steps S540, S550, S560, S570, and S580 of FIG. 5.

Referring to FIG. 11, the signage client 610 may transmit vehicle location data or destination data to the signage server 650 (S1150 ). The signage server 650 may generate a POI list based on vehicle location data or destination data. The signage client 610 may receive a POI list from the signage server 650 (S1160).

The signage client 610 may request the signage content based on the target POI and surrounding information from the signage server 650 (S1155). The signage client 610 may receive signage content based on the target POI and surrounding information (S1155). The signage client 610 may display signage content.

Meanwhile, steps S1150 and S1155 of FIG. 11 may be understood as sub-configurations of step S550 of FIG. 5. In addition, steps S1160 and S1165 of FIG. 11 may be understood as a sub-configuration of step S560 of FIG. 5.

The present invention described above can be implemented as a computer-readable code in a medium on which a program is recorded. The computer-readable medium includes all types of recording devices that store data that can be read by a computer system. Examples of computer-readable media include HDD (Hard Disk Drive), SSD (Solid State Disk), SDD (Silicon Disk Drive), ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. There is also a carrier wave (eg, transmission over the Internet). In addition, the computer may include a processor or a control unit. Therefore, the detailed description above should not be construed as restrictive in all respects and should be considered as illustrative. The scope of the present invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the present invention are included in the scope of the present invention.

[Explanation of code]

10: vehicle

100: digital signage device

Claims

Transmitting, by at least one processor, the acquired data to a context awareness server;

Receiving, by at least one processor, information associated with the data from the context-aware server;

At least one processor requesting, from a signage server, content matching the information;

Receiving, by at least one processor, signage content matching the information from the signage server; And

Generating, by at least one processor, a control signal for displaying the received signage content on a display.
The method of claim 1,

Transmitting, by at least one processor, the information to the big data server; And

At least one processor, receiving, from the big data server, result data associated with the information; further comprising,

The generating step,

Generating, on the display, a control signal for displaying signage content matching the result data.
The method of claim 2,

Transmitting the obtained data,

At least one processor, comprising the step of transmitting the acquired image data to the context recognition server,

Receiving the information associated with the data,

Including, at least one processor, receiving, from the context recognition server, number of people information, age information, gender information, and skin color information for the number of people in the image

Receiving the result data,

At least one processor receiving, from the big data server, a list of preferred items based on at least one of the number of people, the age information, the gender information, and the skin color information. Way.
The method of claim 3,

Receiving the signage content,

The method of operating a digital signage device comprising: receiving, by at least one processor, signage content matching the item list from the signage server.
The method of claim 2,

The step of transmitting the information,

At least one processor, transmitting, to the big data server, the acquired driving environment information; Including,

Receiving the result data,

A method of operating a digital signage device comprising: receiving, by at least one processor, result data associated with the driving environment information from the big data server.
The method of claim 5,

The requesting step,

Including, at least one processor, requesting, from the signage server, content matching result data associated with the driving environment information,

Receiving the signage content,

And receiving, by at least one processor, a recommended item list based on result data associated with the driving environment information, from the signage server.
The method of claim 1,

The requesting step,

Including, at least one processor, requesting, from the signage server, signage content matching the information on the route of the vehicle,

Receiving the signage content,

The method of operating a digital signage device comprising: receiving, by at least one processor, from the signage server, signage content generated based on a Point of Interest (POI) matched with information on the path.
Transmitting the obtained data to a context awareness server, receiving, from the context awareness server, information associated with the data,

Requesting content matching the information from a signage server, receiving signage content matching the information from the signage server,

Digital signage device comprising a; processor for generating a control signal for displaying the received signage content on the display.
The method of claim 8,

The processor,

Transmitting the information to a big data server, and receiving result data related to the information from the big data server,

A digital signage device that generates a control signal for displaying signage content matching the result data on the display.
The method of claim 9,

The processor,

Transmitting the acquired image data to the context recognition server, receiving, from the context recognition server, number of people information, age information, gender information, skin color information for the number of people in the image,

A digital signage device receiving a list of preferred items based on at least one of the number of people, the age information, the gender information, and the skin color information, from the big data server.
The method of claim 10,

The processor,

A digital signage device that receives signage content matching the item list from the signage server.
The method of claim 9,

The processor,

A digital signage device that transmits the obtained driving environment information to the big data server, and receives result data associated with the driving environment information from the big data server.
The method of claim 12,

The processor,

A digital signage device for requesting content matching result data associated with the driving environment information from the signage server, and receiving a recommended item list based on result data associated with the driving environment information from the signage server.
The method of claim 8,

The processor,

Signage content generated based on a point of interest (POI) matching the information on the route by requesting the signage server for signage content matching the information on the route of the vehicle A digital signage device that receives.