KR20150080046A - Real-time advertising system for mobile taxi - Google Patents

Abstract

The present invention relates to a real-time advertisement system based on a mobile taxi. The real-time advertisement system based on the mobile taxi according to an embodiment of the present invention includes a real-time advertisement guide terminal for the mobile taxi, which generates a local advertisement guide request signal based on the mobile taxi and transmits the local advertisement guide request signal based on the mobile taxi, and an advertisement transmitting center based on the mobile taxi is connected to the real-time advertisement guide terminal for the mobile taxi through a communication network, receives the advertisement request signal based on the mobile taxi and transmits advertisement information for the taxi to the real-time advertisement guide terminal for the mobile taxi. The real-time advertisement system based on the mobile taxi according to the present invention maximizes the efficiency of local advertisement.

Description

[0002] Real-time advertising system for mobile taxi [

The present invention relates to a method and system for providing advertisement in the form of advertisements, such as festivals, special products, sightseeing spots, cultural properties, shops, and manufacturers belonging to the respective regions, You can see the countless number of pedestrians in the vicinity of the taxi in the running, so that you can maximize the advertising effect to the local companies, and when you go through the various administrative districts according to the route that many taxis want to travel, When the advertisement contents are requested to the mobile taxi based advertisement delivery center and the taxi advertisement contents are transmitted according to the request every time the numerous taxis in the mobile taxi based advertisement delivery center pass the administrative area, Because the center is overloaded, the taxi will follow the expected route Based on the estimated travel time required for each administrative area, the reproduction time of the taxi advertisement contents reproduced for each administrative area is calculated, and the extracted time is collectively transmitted in a batch file system at once to overload the system of the mobile taxi-based advertisement transmission center The taxi location information generated in real time and the travel time information of each administrative district section, which is the estimated travel time, in the administrative area to which the taxi in operation belongs, and if the expected travel time is exceeded in the administrative area, If the traffic congestion does not result in the departure from the area belonging to the specific administrative area, the taxi advertisement contents registered by the shop or the manufacturer belonging to the administrative area may be outputted Guide your local advertising The taxi location information generated in real time and the travel time information of each administrative district section as the expected travel time in the administrative area to which the taxi in operation belongs are referred to, A real-time advertisement based on a mobile taxi which provides the efficiency of the local advertisement to be doubled by controlling the advertisement information for the taxi according to the administrative districts belonging to the administrative area of the taxi currently in operation, ≪ / RTI >

Since taxis travel to their desired destination without passing through the route, the average public transportation time is shorter than buses and subways, and they can get off at a desired place, making them a popular public transportation means.

In addition to the taxi fare paid by passengers, these ads are also used as an additional source of income.

As such, the taxi advertisement used as an additional income source is usually provided with an indicator lamp on the roof, and an advertisement text consisting of a phrase or an image representing various advertisements and advertisements is printed and displayed on the outer surface of the installed indicator lamp to perform various publicity and advertisement And an illuminating lamp, such as a fluorescent lamp, is installed in the inside so that the advertisement service can be performed both day and night.

However, the conventional taxi light is turned on when the vehicle is empty during the night while the taillight is illuminated at night, and when the passenger is aboard and the driver operates the meter which charges the fare, the indicator lamp is automatically turned off. There is a problem that the advertising effect can not be seen at all during driving.

(Korean Utility Model Utility Model No. 1989-0006964), which has a more improved conventional advertising surface, has a plurality of security bulbs 2 and a rough surface The cover 3 'is formed at the middle portion of the cover and the side plate (3') having the support pieces 4 'formed on the left and right sides inside the cover 3 4 so that the billboard 5 is fitted and fixed to the inner support member 4 'of the cover 3 and the cover 3 is hermetically sealed to the base plate 1 by the gasket 6 .

In the case of a taxi crime prevention system having such a configuration as described above, the advertisement contents of the billboard 5 are displayed as the sight window 3 'of the cargo 3 during the daytime and the billboard 5' The advertising contents of the advertiser 3 can be viewed through the viewing window 3 'of the carver 3, thereby enhancing the efficiency of advertisement.

However, in spite of this advantage, the conventional taxi crime prevention having the advertisement surface has the following problems.

Currently, the taxi industry, which has become a useful public transportation system, is experiencing increasing recession due to accelerated rise in LPG prices used as raw materials for automobiles, proliferation of agency driving market and surging demand for light cars.

For this reason, the recession in the taxi industry is a direct blow to the income of taxi drivers.

In the taxi industry, it is necessary to maximize the income of the advertisement income according to the advertisement service of the taxi. However, as mentioned above, the advertising service of the taxi currently proposed is the billboard 5 printed or printed, Is provided intrinsically in crime prevention and the like, there is a problem that cyclicity of advertisement is very low.

In other words, even if a plurality of advertisers offer an advertisement request, they can not provide the advertisement service by circulating the advertisements, resulting in a low cost for the advertisement income source and ultimately cause the taxi driver to not use it as a useful income source.

Korea Utility Public Utility Model 1989-0006964

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems of the prior art, and it is an object of the present invention to provide a taxi service system, And a manufacturer of the mobile taxi-based real-time advertisement system.

In order to achieve the present invention, the mobile taxi-based real-time advertisement system according to the present invention is characterized in that advertisement information for taxi according to administrative districts belonging to an area passing through a taxi running in real time is displayed through a security- And the total travel time from the departure point to the destination, which is the place to get from the departure place, is estimated to be the running expectation of the taxi A mobile taxi-based local advertisement guidance request signal consisting of travel time information for each administrative district section divided by travel time for each administrative district, and taxi identification information for identifying the taxi, A taxi real time advertising information terminal; The mobile taxi-based advertisement request signal transmitted in real time from the real-time advertisement information terminal for mobile taxi is connected to the real-time advertisement information terminal for mobile taxi through a mobile communication network. The advertisement contents for taxi, the number of advertisement contents for taxi being adjusted according to the estimated time required for traveling in each administrative area, And a mobile taxi based advertisement delivery center for transmitting taxi advertisement information for each administrative district to the real-time advertisement guidance terminal for mobile taxi.

The mobile taxi-based advertisement delivery center includes a DB unit. The DB unit includes an advertisement information list DB for each administrative district in which taxi advertisement contents including the playback time are classified and stored according to administrative districts; A code for identifying the taxi advertisement information included in the mobile taxi-based local advertisement guidance request signal transmitted from the real-time advertisement guidance terminal for mobile taxi, and the taxi advertisement content included in the previously- Wherein the mobile taxi-based advertisement delivery center comprises a mobile taxi-based advertisement delivery center for storing a mobile taxi-based local advertisement transmitted from the real-time advertisement information terminal for mobile taxi, The taxi identification information, the administrative area address guidance information for each route estimated to be traveled, and the advertisement contents identification code among the information included in the guidance request signal are matched with the advertisement order reference list DB per mobile taxi, To be sent from the next turn of taxi advertisement contents Based on the travel time information of each administrative zone section among the information included in the mobile taxi-based zone advertisement request signal in a state of recognizing the identification code of the advertisement contents for taxi previously transmitted, The advertisement contents for taxi are extracted after the identification code of the taxi advertisement contents pertaining to the respective administrative districts in which the taxi advertisement contents are recognized, The taxi advertisement information for each administrative region is generated by extracting the taxi advertisement contents by the administrative region until the taxi advertisement information is reached, and then the taxi advertisement information is transferred to the real-time advertisement information terminal for mobile taxi.

Wherein the real-time advertisement information terminal for mobile taxi comprises: a security type display unit for outputting taxi advertisement contents belonging to an administrative district where a taxi runs; An information input unit for inputting a start point and a destination point; An information storage unit for storing map information classified by an administrative district, advertisement information for taxi by the administrative district, and the taxi identification information; A GPS module for generating taxi location information indicating a location of a taxi in operation in real time; A wireless communication unit for receiving taxi advertisement information for each administrative zone; The travel route in which the predicted travel route between the departure point and the destination is classified and displayed by the administrative area address based on the map information stored in the information storage unit and the taxi location information generated in the GPS module based on the source and destination inputted through the information input unit The navigation system generates the travel time information for each administrative section classified by the estimated travel time for each administrative section, which is estimated by the estimated route, and the total travel time from the departure point to the destination, An engine; And a navigation unit configured to receive the navigation information from the navigation engine and generate navigation information based on the navigation information, Based advertisement distribution center, and controlling the advertisement information to be output through the security-type display unit sequentially through the wireless communication unit, .

The advertisement operating engine refers to the taxi location information generated in real time in the GPS module and the travel time information of each administrative section, which is the expected travel time in the administrative area to which the taxi in operation belongs, , It is controlled so that the advertisement information for the taxi according to the administrative district belonging to the administrative area is repeatedly outputted.

The advertising operation engine refers to the taxi location information generated in real time in the GPS module and the travel time information of each administrative section, which is the estimated travel time in the administrative area to which the taxi in operation belongs, , It is controlled so that the taxi advertisement information per administrative zone belonging to the administrative area of the taxi currently traveling is outputted instead of the taxi advertisement information per administrative zone belonging to the previous administrative zone to be regenerated.

The mobile taxi-based real-time advertisement system of the present invention is a terminal operated by a corporation belonging to each administrative district, and uploads taxi advertisement contents made to be outputted and promoted in the taxi to the mobile taxi-based advertisement transmission center And a local advertisement provider side terminal.

The mobile taxi-based advertisement delivery center charges the cost of the advertisement promotion of the taxi advertisement contents to the local advertisement provider terminal.

The present invention relates to a method and system for providing advertisement in the form of advertisements, such as festivals, special products, sightseeing spots, cultural properties, shops, and manufacturers belonging to the respective regions, It can be seen by the myriad of pedestrians around the taxi in the running, so it maximizes advertising effect to the local companies.

Further, according to the present invention, whenever a number of taxis pass through each administrative district according to a predicted route to be traveled, the taxi-based advertisement contents are requested to the mobile taxi-based advertisement delivery center in real time, When a number of taxis in the transmission center pass an administrative area, when the taxi advertisement contents are transmitted according to the region, the mobile taxi-based advertisement transmission center is overloaded. Therefore, according to the estimated route for the taxi to travel, Based on the predicted travel time, and extracts all of the reproduction time of the taxi advertisement contents reproduced for each administrative area, and collectively transmits the extracted reproduction time in batch file format at a time, thereby minimizing the system overload of the mobile taxi-based advertisement transmission center There is also.

In addition, the present invention refers to taxi location information generated in real time and travel time information of each administrative district section, which is a predicted travel time, in an administrative area to which a taxi in operation belongs, If the traffic congestion does not result in the departure from the area belonging to the specific administrative area, the taxi advertisement contents registered by the shop or the manufacturer belonging to the administrative area may be outputted To maximize the effectiveness of local advertising.

In addition, the present invention refers to taxi location information generated in real time and travel time information per administrative section, which is a predicted travel time, in an administrative area to which a taxi in operation is belonging, The efficiency of the local advertisement can be doubled by controlling the advertisement information for the taxi according to the administrative districts belonging to the administrative area of the taxi currently being driven instead of the advertising information for the taxi according to the administrative districts belonging to the administrative district.

1 is a perspective view showing a conventional taxi security system having an advertising surface,
FIG. 2 is a general configuration diagram showing a mobile taxi-based real-time advertisement system according to the present invention;
FIG. 3 is a block diagram illustrating a real-time advertisement guidance terminal for a mobile taxi among configurations of a mobile taxi-based real-time advertisement system of the present invention;
FIG. 4 is a block diagram illustrating a DB unit included in a taxi-based advertisement delivery center of a mobile taxi-based real-time advertisement system according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a configuration and an operation of an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

3 is a block diagram illustrating a real-time advertisement guidance terminal for a mobile taxi among constituent parts of a mobile taxi-based real-time advertisement system according to the present invention, and FIG. 4 is a block diagram illustrating a real- FIG. 2 is a block diagram illustrating a DB unit included in a taxi-based advertisement transmission center among the configurations of the mobile taxi-based real-time advertisement system of the present invention.

As shown, the mobile taxi-based real-time advertisement system of the present invention comprises a real-time advertisement information terminal 100 for mobile taxi, a mobile taxi-based advertisement transmission center 200, and a local advertisement provider-side terminal 300.

First, the real-time advertisement guidance terminal 100 for a mobile taxi is a terminal mounted in the taxi 101. Each time the user travels through the area classified by the administrative district through the taxi 101 in motion, It is the absence of providing the maximized advertisement promotion effect to the local companies because the advertisement of special products, sightseeing places, cultural properties, shops and manufacturers is exposed in the form of advertisements, so that a large number of pedestrians can be seen around the taxi.

The function of the real-time advertisement guidance terminal 100 for mobile taxi will be described more specifically. The function of the real-time advertisement guidance terminal 100 for the mobile taxi, The advertisement information for taxi for each zone is outputted, the administrative address guidance information for each estimated travel route in which the expected travel route between the departure point and the destination is classified according to the administrative address, the total travel time from the departure place to the destination A mobile taxi-based local advertisement consisting of travel time information for each administrative section divided by travel time for each administrative section required for each administrative section constituting the expected travel route of the taxi 101 and taxi identification information for identifying the taxi Generates a request signal, and transmits the request signal.

The configuration of the real-time advertisement guidance terminal 100 for the mobile taxi to perform such a function includes a security type display unit 110, an information input unit 120, an information storage unit 130, a GPS module 140, 150, a navigation engine 160, and an advertisement operation engine 170.

First, the security type display unit 110 is an output member for outputting taxi advertisement contents belonging to the administrative area where the taxi 101 travels, and can be provided on the roof of the taxi 101.

The information input unit 120 is configured to input a start address and a destination address for requesting that the taxi advertisement contents belonging to the area can be outputted each time the user goes through each area classified by the administrative area through the taxi 101 in operation And generates an input signal.

The information input unit 120 that performs these functions includes a key input member including a function key, a numeric key, and a direction key, a touch input member such as a touch screen and a touch pad, a voice input member such as a gesture input member or a microphone Various input members can be used.

The information storage unit 130 stores map information classified into administrative regions required for generating driving time information for each administrative zone in the navigation engine 160 to be described later, Data for taxi advertisement information and taxi identification information for each administrative district, and a program for controlling the output of taxi advertisement contents belonging to the corresponding area each time the user passes through each area classified by the administrative district through the taxi 101 in operation Are stored.

The information storage unit 130 may include a RAM, a read only memory (ROM), a hard disk drive (HDD), a flash memory, a CD-ROM, a DVD, USB memory, or a combination thereof.

The GPS module 140 is a member that receives a signal from GPS satellites and generates taxi position information indicating the position of the taxi in operation in real time.

The wireless communication unit 150 is an interfacing member for receiving taxi advertisement information according to administrative districts through a mobile communication network from a mobile taxi based advertisement delivery center 200 to be described later. The mobile communication network includes a Global System for Mobile Communications (GSM) Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), and Wireless Broadband (Wibro).

The navigation engine 160 refers to the map information stored in the information storage unit 130 and the taxi location information generated in the GPS module 140 based on the source and destination inputted through the information input unit 120, The estimated travel route between the destination and the destination is classified by the address of the administrative area, and the total travel time from the departure point to the destination is calculated by the administrative area constituting the expected route of the taxi 101 Is a member that generates running time information for each administrative section divided by time for each administrative section.

The advertisement operating engine 170 may operate in conjunction with the navigation engine 160 to provide guidance information on the driving route estimated by the navigation engine 160, traveling time information per administrative zone, Based advertisement announcement request signal composed of the stored taxi identification information and controls the generated advertisement signal to be transmitted to the mobile taxi based advertisement delivery center 200, Type display unit 110. The display unit 110 displays the advertisement information for a predetermined period of time,

The mobile taxi-based advertisement delivery center 200 is connected to the real-time advertisement information terminal 100 for mobile taxi service through a mobile communication network. The mobile taxi- And the taxi advertisement contents belonging to the respective administrative districts constituting the anticipated traveling route in which the taxi 101 is scheduled to move with reference to the transmitted mobile taxi based advertisement request signal, To the real-time advertisement guidance terminal (100) for mobile taxi, the advertisement information for each taxi according to the estimated time required for the taxi.

The mobile taxi-based advertisement delivery center 200 performing such functions requires a DB unit 210 to generate taxi advertisement information for each administrative district.

As described above, the DB unit 210 provided in the mobile taxi-based advertisement delivery center 200 includes an advertisement information list DB 211 for each administrative district in which taxi advertisement contents including the reproduction time are classified and stored according to administrative districts, It is possible to identify the taxi identification information among the information included in the mobile taxi-based local advertisement guidance request signal transmitted from the real-time advertisement guidance terminal 100 for mobile taxi and the taxi advertisement contents included in the previously- And an advertisement order reference list DB 212 for each mobile taxi, in which the advertisement contents identification code, which is a code for the mobile taxis, is divided and stored for each administrative area.

Based on this, the mobile taxi-based advertisement delivery center 200 receives the taxi identification information of the information included in the mobile taxi-based local advertisement guidance request signal transmitted from the real-time advertisement information terminal 100 for mobile taxi, The address guidance information and the advertisement contents identification code are matched with the above-mentioned order reference list DB 212 for each mobile taxi to be transferred from the next order of the taxi advertisement contents previously transmitted for each administrative region to be traveled, Recognizes the identification code of the advertisement contents for the taxi transmitted to the user.

Thereafter, the mobile taxi-based advertisement delivery center 200 refers to the traveling time information of each administrative district section among the information included in the mobile taxi-based local advertisement guidance request signal, The advertisement contents for taxi are extracted after the identification code of the taxi advertisement contents recognized for each administrative zone, and the cumulative calculation of the reproduction time of the taxi advertisement contents to be extracted reaches the travel time for each section of the administrative zone The advertisement contents for the taxi are generated by extracting the advertisement contents for the taxi according to the corresponding administrative area.

As described above, the mobile taxi-based advertisement delivery center 200 receives the taxi advertisement contents in the corresponding area in real time every time the taxi 101 that serves the advertisement system according to the present invention travels through the respective administrative regions according to the expected route to travel Based advertisement delivery center 200. In response to the request, each time a plurality of individual taxis 101 in the mobile taxi-based advertisement delivery center 200 passes through the administrative area, In order to prevent the mobile taxi-based advertisement delivery center 200 from being overloaded, a taxi-based advertisement that is played for each administrative zone based on the estimated travel time required for each administrative zone, The content playback time is calculated and extracted, and then all of the content files are simultaneously transferred in batch file format, Thereby minimizing the system overload of the ADC 200.

Then, the mobile taxi-based advertisement transmission center 200 controls the generated taxi advertisement information for each administrative region to be transmitted to the real-time advertisement information terminal 100 for mobile taxi, Each time the advertisement operating engine 170 passes through each area classified by the administrative district through the taxi 101 running, the advertisement of the unique festivals, special products, sightseeing spots, cultural properties, shops, To be exposed.

The advertisement operation engine 170 of the real-time advertisement guidance terminal 100 for mobile taxi can receive the taxi position information generated in real time in the GPS module 140 and the estimated travel time in the administrative area to which the taxi 101 in- By referring to the travel time information of each section, when the expected travel time is exceeded in the relevant administrative area, it is controlled so that the taxi advertisement information for each administrative section belonging to the administrative area is repeatedly output, If the user can not get out of the area, it can be displayed in a taxi-oriented advertisement contents registered by a shop or a manufacturer belonging to the administrative area, thereby maximizing the efficiency of the local advertisement.

In addition, the advertisement operating engine 170 of the real-time advertisement guidance terminal 100 for mobile taxi can calculate the taxi position information generated in real time in the GPS module 140 and the estimated travel time in the administrative area to which the taxi 101 in- It is possible to refer to the travel time information of each administrative district section and notify the taxi driver 101 of the current travel time of the taxi 101 to the corresponding administrative area of the taxi 101 The advertisement information for the taxi is outputted so that the efficiency of the local advertisement is doubled.

The local advertisement provider-side terminal 300 is a terminal operated by a company belonging to each administrative district. The local advertisement provider-side terminal 300 transmits taxi advertisement contents made to be output from the taxi 101 to the mobile taxi-based advertisement transmission center 200).

Accordingly, since the local advertisement provider enjoys an advertisement promotion effect, the mobile taxi-based advertisement delivery center 200 operates a separate billing server and the like to the local advertisement provider terminal 300 to advertise the advertisement contents for the taxi The cost of the service.

100: Real-time advertising guidance terminal for mobile taxi
110: security type display unit 120: information input unit
130: information storage unit 140: GPS module
150: wireless communication unit 160: navigation engine
170: Ad operations engine
200: mobile taxi-based advertisement transmission center 210: DB section
211: Advertising information list DB by administrative district
212: List of ad order by mobile taxi DB
300: Local advertisement provider terminal

Claims (3)

The control unit 110 controls to output taxi advertisement information for each administrative area belonging to the area where the taxi in the running passes through in real time through the security type display unit 110 installed on the roof of the taxi 101, The total travel time required from the departure place to the destination, which is the destination of the taxi 101, is determined by the administration area A real-time advertisement guidance terminal 100 for generating a mobile-taxi-based local advertisement guidance request signal consisting of traveling time information for each administrative section divided by the section travel time and taxi identification information for identifying the taxi, ;
A mobile taxi-based advertisement request signal transmitted in real time from the real-time advertisement information terminal 100 for mobile taxi, which is connected to the real-time advertisement information terminal 100 for mobile taxi through a mobile communication network, Based advertisement request signal, and the taxi advertisement contents belonging to the respective administrative districts constituting the anticipated route of travel where the taxi 101 is scheduled to move. The advertisement contents for the taxi in accordance with the estimated time required for traveling the respective administrative regions And a mobile taxi-based advertisement delivery center (200) for transmitting taxi advertisement information by taxi to the real-time advertisement information terminal (100) Taxi - based real - time advertising system. The method according to claim 1,
The mobile taxi-based advertisement delivery center 200 includes a DB unit 210,
The DB unit 210 includes an advertisement information list DB 211 for each administrative district in which taxi advertisement contents including the reproduction time are classified and stored according to administrative districts;
The taxi identification information of the information included in the mobile taxi-based local advertisement guidance request signal transmitted from the real-time advertisement information terminal 100 for mobile taxi, and the taxi advertisement contents included in the previously- And an advertisement order reference list DB 212 for each mobile taxi, in which advertisement contents identification codes,
Based on the information contained in the mobile-cab-based local advertisement guidance request signal transmitted from the real-time advertisement guidance terminal 100 for mobile taxi, the mobile taxi-based advertisement transmission center 200 transmits taxi identification information, The information and advertisement contents identification code is matched with the above-mentioned mobile order classification reference list DB 212 and is transmitted to each administrative section by the administrative division so as to be transmitted from the next order of the taxi advertisement contents transmitted previously Based on the travel time information of the administrative districts among the information included in the mobile taxi-based local advertisement request request signal in the state of recognizing the identification code of the advertisement contents for the taxi, Extract advertising contents for taxi from the identification code of the advertising contents for taxi recognized per the corresponding administrative district The advertisement contents for the taxi are extracted by accumulating the reproduction time of the extracted taxi advertisement contents until reaching the travel time for each section of the corresponding administrative zone to be traveled, And transmits the generated information to the real-time advertisement information terminal 100 for the mobile taxi. 3. The method of claim 2,
The real-time advertisement guidance terminal 100 for a mobile taxi,
A security type display unit 110 for outputting taxi advertisement contents belonging to the administrative district where the taxi 101 travels;
An information input unit 120 for inputting a start point and a destination point;
An information storage unit 130 for storing map information classified by administrative district, advertisement information for taxi for each administrative district, and taxi identification information;
A GPS module (140) for generating taxi location information indicating a location of a taxi in operation in real time;
A wireless communication unit 150 receiving the taxi advertisement information by the administrative district;
The navigation apparatus 100 refers to the map information stored in the information storage unit 130 and the taxi location information generated by the GPS module 140 on the basis of a source and a destination input through the information input unit 120, And the total travel time from the place of departure to the destination is divided by the time of the administrative district section which is required for the administrative district constituting the estimated travel route of the taxi 101 A navigation engine 160 for generating driving time information for each of the administrative sections;
The mobile navigation system according to claim 1, wherein the navigation engine (160) further comprises: a mobile taxi service unit configured to store navigation information related to the travel route estimated by the navigation engine (160) Based advertisement announcement request signal to be transmitted to the mobile taxi-based advertisement delivery center 200, and transmits the advertisement information for taxi by the administrative area to the security- And an advertisement management engine (170) for sequentially outputting the advertisement information through the display unit (110).

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