JP2005070740A - Advertisement information providing system using transparent organic el display device, advertisement information providing method using the same, and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve the problems of the conventional technology wherein advertisement information is transmitted one way and is apt to become monotonous and cannot be selected according to consumers' tastes and makes quantification of advertising effects impossible or advertisement information is not of real-time and is fixed or is not suitable for local advertisements characteristic of the region. <P>SOLUTION: An advertisement information, providing method using a transparent organic EL display device, includes first processing and second processing. In the first processing, an advertisement information providing server receives advertisement information transmitted via a communication network and separates received advertisement information into image data and sound data and transmits them to an advertisement information providing device via the communication network and delivers advertisement information to terminal devices of consumers, separately as necessary. In the second processing, the advertisement information providing device receives advertisement information transmitted from the advertisement information providing server and out puts and displays the advertisement information on the transparent organic EL display device. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

The present invention relates to an organic EL display system combining transparent solar cells and a technology for realizing an advertisement information providing system using the transparent organic EL display.

Conventionally, when providing advertising information to consumers, TV and radio commercials, newspaper and magazine advertisements, leaflets, outdoor advertisements, traffic advertisements, SP, direct mail, LED street displays, flyers, Advertisements on websites, advertisements using projectors, various signs, signs, outdoor / street advertisements, stickers and stickers on vehicles, hanging advertisements in vehicles, kiosks installed in convenience stores, liquid crystal displays and plasma displays There were methods such as advertisement using FM, FM teletext.
JP2003-122266 JP2002-351374 JP2003-43963 JP2003-108858 JP2001-202455 JP2001-283084 JP2002-215076 JP2002-251158 JP2003-308025

A conventional plasma display can be used only for a large television, has a short life of a light emitting element, and is liable to burn-in. In addition, it is difficult to bend and consumes a large amount of power. In addition, since the liquid crystal display uses a backlight, the power consumption is large and the contrast is relatively poor. Also, the response speed is slow and the viewing angle is narrow.

In addition, illumination includes a point light source incandescent lamp and a line light source fluorescent lamp. However, incandescent lamps tend to generate heat, consume large power, and have a relatively short life. In addition, mercury is used in fluorescent lamps, which adversely affects the environment.

At POP, customers have the initiative to buy what and where. In order for customers to choose their own store from among a number of stores and to shop more, it is very necessary for the store to have a better understanding of the products handled from the beginning. Become.

Economic trends greatly influence customers' purchasing awareness. When the economy is sluggish, it is necessary to create a mechanism that will motivate purchasing. POP advertising affects customers' purchasing consciousness, regardless of economic conditions. Lifestyle changes with the times. There is also a new feeling of life seeking ideals. Along with such changes in lifestyle consciousness, the way of thinking and purchasing consciousness change. Therefore, it is necessary to have a device that satisfies the consciousness of life improvement in response to the times.

When new types of products are developed through technological development and innovation, naturally new types of industries and business formats are born. In such products and sales outlets, it is essential to get customers to know. Even if they are the same, there are many different ways of capturing each customer due to differences in age, gender, personality and living environment. Therefore, it is necessary to introduce products according to customer targets and customer targets for each product.

In the era of intensifying international competition, foreign product inflows as well as foreign retailers are increasing. Differentiating from domestic products, the country of origin of the import destination is also an important information source for customers. The demand for lower unit prices for POP ads and smaller lots is still strong.

Sales volume is often used as an index for measuring the effectiveness of POP advertising, but there are only a few companies that use the “posting rate” which is the most basic index. In POP advertising, grasping the “sales effect” will be a major focus in the future.

In addition, OOH is a movement focusing on the fact that the lifestyles of urban dwellers have changed, the contact time with the four media at home has decreased, and the time spent outside the home tends to increase. And there is a growing need for media development that mixes and balances transportation media.

Projectors can see targets as advertising media and are easy for customers to understand, but they are weak in daytime appeal. In addition, it is difficult to draw the user's attention at the entrance that passes in an instant. There is also concern that the projector lamp will run out.

In outdoor advertising, there is a growing need to provide plans that meet the needs of clients, such as network-type plans that connect regions and cities, and prime-type plans that air only in the evening.

In the future, it will be necessary to organize, integrate, and change the sales system for station media.

In addition, traffic advertisements are most likely due to the unconventional industry structure and structure, undeveloped advertising effectiveness indicators, and the uncertainty of buying represented by the allocation system. Declining transport personnel due to the declining birthrate is also an issue.

In addition, the advertising information tends to be monotonous in one way, and the advertising effect cannot be quantified because it cannot be selected according to consumer preference.

In addition, there is a problem that the advertisement information is not real-time and is fixed or not suitable for local local advertisements.

In order to overcome the above problems, an object of the present invention is to provide an organic EL display system combined with a transparent solar cell, an information providing system and method using the transparent organic EL display, and a recording medium.

The invention according to claim 1 is an organic EL display system that combines transparent solar cells, solar cells that obtain power from sunlight, indoor light, ultraviolet light of the display itself, and storage batteries that store and supply power A diode that prevents backflow from the storage battery to the solar cell, a light (illuminance) sensor that detects the illuminance of the outside, a power supply switching means that detects voltage or supplies power, and a power supply that supplies power An organic EL display system comprising: an organic EL display united with an organic solar cell; and a power failure detection unit that detects a power failure, generates a power failure signal, and sends the signal to a power supply switching unit.

The invention according to claim 2 is an advertisement information providing system using a transparent organic EL display, wherein an advertisement information providing server stores an advertisement information management unit that receives transmitted advertisement information, and the advertisement information An advertisement information storage unit, a separation unit that separates transmitted advertisement information into image data and audio data, a communication information management unit that transmits advertisement information to the advertisement information providing device, and an advertisement information provider terminal device A line control unit that receives advertisement information provision request data and the like and distributes the advertisement information to the consumer terminal device, and the information providing device receives the advertisement information sent from the server, and sends the advertisement information from the communication unit. An advertising information control unit that instructs to store the video data and audio data that have been received in the video database and the audio database, respectively, and a transparent organic EL display that outputs the advertising information And a speaker, an advertisement information providing system characterized in that it comprises a.

The invention according to claim 3 is an advertisement information providing method using a transparent organic EL display, wherein the advertisement information providing server receives the advertisement information transmitted via the communication network, and receives the received advertisement. A process of separating image data and audio data from information, transmitting them to an advertisement information providing device via a communication network, and distributing the advertisement information to a consumer terminal device; and the advertisement information providing device comprising the advertisement information providing server The advertisement information providing method includes: receiving the advertisement information transmitted from, and outputting and displaying the advertisement information on a transparent organic EL display.

The invention according to claim 4 is a recording medium in which a program for providing advertisement information using a transparent organic EL display is recorded, and receives and receives advertisement information transmitted via a communication network. Advertisement information providing method for causing the advertisement information providing server to execute processing for separating image data and audio data from advertisement information, transmitting the advertisement data to the advertisement information providing device via a communication network, and distributing the advertisement information to the consumer terminal device A recording medium in which a program is recorded.

The organic EL display is a self-luminous display with excellent earthquake resistance and heat resistance, fast response speed, low power consumption, long life and good visual perception.

By combining a dye-sensitized solar cell with an organic EL display to create a system, it is possible to protect against ultraviolet light and save power consumption.

As a POP, there are effects such as directing a lively store to improve customer collection, PR just before shopping, generating sales effect, and realizing media mix. In addition, it is easy to verify the effect in conjunction with sales-directed advertising and POS data during the campaign period. It is also easy to create a project linked to a mobile device, such as displaying a two-dimensional bar code on the display, or communicating with advertisements with embedded chips.

Also, it is easy to expand into sales campaign type. It also serves as an entrance for services linked to mobile devices. There is also a value that cannot be measured by simple circulation, and it is very effective as a tool for test marketing. You can see the reaction on an electronic poster before placing a costly TV ad

In addition, it is light in weight, easy to maintain, and easy to propose reasonable products that meet customer needs.

In the projector, it will succeed in producing images and become a new media. Effective as a display that is perfect for customer guidance and images. In addition, various contents of information are provided, vivid images emerge, explanation images emerge, the interior can be seen, purchase willingness is encouraged, and it can be applied to various stores. It is also possible to display clear images outside without obstructing the field of view. A new information medium that uses glass as a screen attracts people's eyes and has a high eye-catching effect.

In addition, while using the window as a screen, it can be used as a new advertising space without impairing the feeling of opening. This is a space-saving video information display system. Although it was impossible with a projector and a method using a transparent film, it was possible to display images more clearly on a large surface, not to take up space, to display in multiple places, and to be portable. is there.

Matches bright and clean display designs in stores and showrooms. There is also an effect that flyer advertisements, campaign information, etc. can be edited independently and displayed in a timely manner.

In outdoor advertising, it will be a solution that will lead to the realization of a ubiquitous network society and the creation of a society that coexists with the global environment, revitalizing the entire city and attracting customers.

In addition, we recognize the importance of being integrated with the cityscape, accurately grasp the atmosphere and image of the city, and stream content suitable for the viewer.

The advantage of the outdoors is that it is cheaper than TV and can be used as a mass or as a limited media. Targets can be narrowed down by community. There is also bidirectionality.

It also has the effect of preventing crimes in various cities by brightening it brightly or making sounds and attracting people's eyes.

A marketing function linked to a mobile terminal can also be provided, and there are great expectations as a way to streamline traffic advertising. Circulation is enormous, the advertising unit price is low, and the contact frequency is high.

In addition, if ETC spreads, the toll gate transit time will be shortened and cashless will be realized by non-stop traffic at the toll gate, and the convenience and comfort for users will be greatly improved.

Moreover, a display function can be provided and an auxiliary display function can be provided by attaching to home appliances. Moreover, it is excellent in the attachment / detachment to an electronic device and the portability of a display apparatus, and can provide a user with high convenience.

In addition, advertising in unprecedented locations, and receiving and receiving advertising information free of charge by consumers, new value is added to the advertising information itself, creating new businesses and markets, and revitalizing the industry. Connected. In addition, it is environmentally friendly, has energy-saving effects, is low-cost and efficient.

In addition, by overlapping images, it becomes possible to perceive that the space overlaps, and it can be renovated and rebuilt at low cost without destroying part or all of the space, and the space can be reproduced and revived. . In addition, advertising and directing effects are further promoted by displaying information in complex and diverse spaces using video and characters.

In addition, in the present invention, not only the visual through the display can be made, but also the scenery reflected on the display, the scenery through the display, and the image projected by the display can be superimposed, which has a very beautiful appearance. It becomes.

Also, it can have an illumination effect at night.

Also, by recording the access history, the advertising effect can be quantified, the advertisement information corresponding to the needs can be provided, and the advertising effect can be increased by being able to select according to consumer preference. It will be suitable.

In addition, the advertisement information becomes real-time, making it easy to do local-specific local advertisements, etc., contributing to regional development and development of local industries.

It is highly evaluated as an advertising medium because it can be used as a media where people who want it can get the information they want in real time, and it can be used as a friendly media that considers how easy it is for ordinary people to use it.

It will also open the way to use as a new sales promotion and customer acquisition tool in the future.

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a block diagram showing a configuration of an organic EL display system in which transparent solar cells are combined. In the case shown in the figure, it comprises a solar cell 1a, a storage battery 1b, a diode 1c, a light (illuminance) sensor 1d, a power supply switching means 1e, an organic EL display 1f, a power supply 1g, and a power failure detection means 1h.

As the solar cell 1a, a dye-sensitized solar cell is used (a known technique). The dye-sensitized solar cell has significant features such as a significant reduction in manufacturing cost and a transparent or flexible structure. Recycling production is also easy. Details are described in JP2003-324206, JP2004-39471, and the like. The solar cell 1a supplies not only ultraviolet light from the sun but also electric power obtained from indoor lighting or the organic EL display 1f used in the present invention to the display 1f and the storage battery 1b.

The storage battery 1b stores the electric power from the solar battery 1a and supplies the electric power to the organic EL display 1f at any time according to a command from the power supply switching means 1e. It is preferable to make it transparent.

The diode 1c prevents a backflow from the storage battery 1b to the solar battery 1a.

The light (illuminance) sensor 1d is composed of a photodiode or the like. Details are disclosed in JP-A-2003-347568. After converting the amount of light into current, it is input to the power supply switching means 1e as a voltage value. The illuminance of the outside world is detected based on the level of the input voltage.

The power supply switching means 1e detects the voltage of the power supply 1g, the solar battery 1a, and the storage battery 1b, and supplies the power from the power supply 1g, the solar battery 1a, and the storage battery 1b to the organic EL display 1f depending on the situation.

The power source 1g is assumed to be a normal household power source, but the method of supplying power is not limited to wired, and there is a wireless system.

The organic EL display 1f is a light emitting element in which an organic EL element and an organic solar cell are integrated, and enhances light emission luminance by incorporating light energy of external natural light into the element. It is a light-adaptive light-emitting element that shines brighter in a bright environment (known technique). Includes a display that displays normal video, etc., and white illumination. Also used for backlights.

The power failure detection means 1h detects a power failure, generates a power failure signal, and sends it to the power supply switching means 1e.

FIG. 2 is a flowchart showing the operation of the organic EL display system combined with transparent solar cells.

First, in order to adjust the organic EL display 1f to the ambient brightness, the illuminance detected by the optical sensor 1d and the illuminance level programmed in advance are compared to adjust the brightness of the organic EL display 1f.

Then, if there is sufficient power to drive the organic EL display 1f to the storage battery 1b, power is supplied to the organic EL display 1f from here through the power supply switching means 1e (step 1). At this time, the electric power generated in the solar cell 1a from the organic EL display 1f itself or in addition to it is charged to the storage battery 1b.

Next, when the electric power obtained by the solar cell 1a exceeds a certain value, the organic EL display 1f is supplied with electric power from the storage battery 1b and the solar cell 1a via the electric power supply switching means 1e (step 2). . At this time, when the electric power from the solar cell 1a is equal to or less than a certain value, the storage battery 1b is charged.

Next, power is supplied from the power source 1g, the solar cell 1a, and the storage battery 1b (step 3). Here, the power supply switching means 1e adjusts the power supply from the storage battery 1b and the solar battery 1a so that the power supply from the power source 1g is minimized. First, the power from the solar cell 1a is maximized, then the power from the storage battery 1b is maximized, and then supplied from the power source 1g.

Next, when the electric power generated in the solar cell 1a becomes lower than a certain value, the storage battery 1b is charged until it is no longer generated (step 4). The organic EL display 1f is supplied from the storage battery 1b so that the power from the power source 1g is minimized. When the storage battery 1b runs out of power, it is supplied from the power source 1g to the organic EL display 1f via the power supply switching means 1e directly from the solar battery 1a (step 5).

When the storage battery 1b runs out of power, power is supplied from the power source 1g to the organic EL display 1f via the power supply switching means 1e (step 6). At this time, the power consumption of the power supply 1g is maximized.

In this way, power consumption from the power source 1g can be reduced, and energy can be saved. In addition, the main purpose is to save the power consumption of the power source, but the primary battery and the secondary battery may be provided at any time to supply power.

Further, when the power supply switching means 1e detects that the power cannot be supplied or the storage battery 1b is sufficiently charged in each step, that is, when the step can be traced back, the process is restarted from the beginning.

When a power failure occurs, the power failure detection means 1h detects a power failure and generates a power failure signal. Then, based on this power failure signal, the power supply switching means 1e is activated, and the power from the reserve battery (not shown) is supplied to the organic EL display 1f via the power supply switching means 1e.

Of course, the setting of the brightness level can be arbitrarily changed. For example, even if the surroundings are not so bright, reducing the brightness level increases the brightness of the organic EL display 1f.

FIG. 3 is a schematic structural diagram of an organic EL display used in the present invention. 3a is a cathode, 3b is an electron injection layer, 3c is an electron transport layer, 3d is a light emitting layer, 3e is a hole transport layer, 3f is a hole injection layer, and 3g is an anode.

The anode 3g is made transparent by using ITO, and the cathode 3a is made transparent by using ITO having a thin film made of magnesium, lithium or the like and subjected to cathode treatment.

In the case of a low molecular system, the electron injection layer 3b has an alkali metal such as lithium, lithium fluoride, lithium oxide, a lithium complex, an alkali metal-doped organic layer, and the electron transport layer 3c has an aluminum complex, oxadiazoles, and triazole. Phenanthrolines, luminescent layer 3d, aluminum complex, anthracene, rare earth complex, iridium complex, various fluorescent dyes, hole transport layer 3e, arylamines, hole injection layer 3f, arylamines, phthalocyanine For example, a Lewis acid-doped organic layer is used. In the case of a polymer system, the electron injection layer 3b has barium and calcium, and the light emitting layer 3d has a π-conjugated system (polyphenylene vinylenes, polyfluorenes, polythiophenes), and a dye-containing polymer system (non-conjugated system). For the side complex polymer, main complex polymer, and hole injection layer 3f, polyaniline + organic acid or polythiophene + polymer acid is used.

FIG. 4 is a typical structural diagram of a flexible organic EL display. 4a is a barrier film, 4b is a polymer organic EL, 4c is a cathode, 4d is an anode, 4e is an adhesive, and 4f is an insulating layer.

By providing an EL light-emitting part composed of EL elements provided on a flexible substrate and electrodes connected to each EL element, covering the display surface with a transparent material such as a film, and sealing the whole with a flexible material The entire display is flexible.

There are two methods of shining the pixels of an organic EL display in full color: a passive matrix method and an active matrix method.

FIG. 5 is a diagram showing the structure of a passive matrix. The passive matrix (passive type) is a method in which an anode and a cathode intersect vertically and horizontally, and the intersection is selected and illuminated by a driver IC. 5a is an opening space for one pixel, and 5b is an external driver IC. In principle, there is a time difference (time division), which is the same as a television scanning line. It is driven by an external driver IC5b. The structure is relatively simple and the manufacturing apparatus can be made inexpensive.

FIG. 6 is a diagram showing the structure of the active matrix. In an active matrix (active type), every transistor (TFT) is attached to each light emitting element as a switching element. 6a is a TFT, and 6b is a light emitting space. The number of TFTs 6a is not limited to one for each pixel, and two or three TFTs may be provided. The light emission luminance is controlled by this TFT 6a. A current necessary for light emission is supplied from a capacitor. A capacitor is also called a charge capacity and functions to store charges.

In a low molecular organic transistor, a single crystal such as pentacene or naphthalene is used for a semiconductor layer.

In polymer organic transistors, PEDOT (polythiophenine) or PPV (polyethylene vinylene) is used as a conductor. PVPh (polyvinylphenol) or the like is used for the insulating film. A semiconductor layer such as polythiophene is used.

There are also molecular TFTs that use organic semiconductors (pentacene) with high electron mobility and very thin (2.5 nm) SAM (self-assembled monolayer) gate insulators.

There are high-performance transparent organic transistors, organic transistors using organic semiconductor materials called thiolic acid, and organic transistors using the self-organization phenomenon of nanomaterials. Further, since titanium oxide absorbs only light having a short wavelength, a dye (Ru complex) is used as a sensitizer in order to efficiently convert sunlight into electricity. The dye acts as an antenna, and generates electricity by absorbing sunlight and injecting electrons into the titanium oxide film. It has the advantage that not only sunlight but also the light from indoor lamps can be used for power generation.

2 to 20 inch small to medium size active type, TFT is low temperature polysilicon, 20 to 40 inch medium to large size active type, TFT is amorphous silicon, 40 to 100 inch large to extra large size is considered passive type It is done. In the future, 2 to 100 inches can be realized by active drive using all organic TFTs on the film substrate.

The display is preferably as transparent as possible. However, considering that it is used for various purposes, it is preferable that the display has a wide range of transparency. Also, it may be stacked several times to make it look three-dimensional. Moreover, you may color using a pigment | dye etc.

When used as transparent lighting, if it is wrapped, it becomes a transparent signboard / sign. A combination of a transparent white organic EL and an electrophoretic panel or film may also be used.

White organic EL is described in detail in JP-A-2004-63349, JP-A-2004-63209, JP-A-2002-164170, and the like. The shape may be any shape, such as a spherical shape like an incandescent lamp or a cylindrical shape like a fluorescent lamp.

In the present invention, both sides of the transparent organic EL display are covered with transparent solar cells. By doing so, it is possible to protect the organic EL display that is sensitive to ultraviolet light and at the same time obtain electric power (not shown).

In addition, the light emission efficiency can be increased by using a multi-photon element (a known technique). The multiphoton device is to insert several charge generation layers between an anode and a cathode, and to increase quantum efficiency (not shown).

In the conventional bottom emission type, if the metal cathode is made of transparent ITO, it emits light with the same brightness as the front and back, but it does not have to be the same.

The sealing film includes a thin film such as a metal oxide or nitride. There is also a method of repeatedly forming a polymer film and a ceramic film over several layers.

There are also area colors and full colors, and area colors may be sufficient.

Further, full-color techniques include a three-color light emission method, a filter method (white method), a color conversion method, and a photo bleaching method.

Further, the flexible display itself may be a flat speaker (known technique).

FIG. 7 is a block diagram showing the configuration of the advertisement information display system of this embodiment. Specifically, each block except the database is composed of peripheral LSIs including a CPU and a memory. The CPU reads out a program including an operating system recorded in the memory and executes it sequentially. The function is realized.

As shown in the figure, the advertisement information display system includes an advertisement information providing server 70, an advertisement information providing device 71, and a communication network 72. Here, the advertisement information management server 70 includes a line control unit 7a, a communication information management unit 7b, a location information management unit 7c, an advertisement information management unit 7d, a program design unit 7e, a separation unit 7f, and an access history database. 7g, an advertisement information database 7h, an image database 7i, an audio database 7j, and a program database 7k. The location of the server does not matter.

The advertisement information is composed of image data and audio data. The image data is data displayed on the screen on the display, regardless of whether it is a character display and a video display, or a still image and an operation image. The sound data is data composed of sound output in conjunction with image data. Note that either image data or audio data may be used as advertisement information.

Further, additional data is attached to the advertisement information. The additional data includes the sex, age group, and other specified data of the advertising information target consumer. In addition, for example, real-time video information from a camera installed in a certain area and information detected by a sensor installed in the area, such as temperature, humidity sensor, noise sensor detected temperature, humidity, noise, etc. It may be information. Further, a combination of the sensor information and the information described above may be provided as regional information. In addition, emergency information from the police, fire department, government office, etc. at the time of emergency may be used.

The line control unit 7a receives the advertisement information provision request data from the advertisement information provider terminal device, and receives the advertisement information distribution request from the consumer terminal device and distributes the desired advertisement information. The advertisement information display request information includes the sex, age group, desired time zone, day of week, etc. of the advertisement information target consumer.

The consumer terminal device is composed of a communication terminal represented by a mobile phone, PHS, PDA, PC and the like.

The communication information management unit 7b transmits the advertisement information to the advertisement information providing device 71.

The position information management unit 7c has, for example, a GPS (Global Positioning System) function or a part of a function such as a PHS or a mobile phone. GPS is a device that obtains the current position and altitude using radio waves from an artificial satellite launched on the earth. By operating the receiver when the power is turned on, the current position of the receiver can be automatically acquired after the power is turned on. By combining and calculating differential GPS, vehicle speed sensors, gyros, etc., you can also know the position.

Also, in mobile communications using PHS, mobile phones, etc., in order to know which base station area the phone is currently located in, the radio waves from different base stations are strong immediately after power-on or due to movement. When this happens, communication between the telephone and the base station is performed, so that the latest position is always grasped. The PHS location information confirmation service, etc. is an example of actively using this function. By providing such a position information grasping function for mobile communication, reception is performed in the same manner as in the case of GPS.

The advertisement information management unit 7d receives information including the advertisement information from the information source, transmits it to the advertisement information database 7h, and stores it. Further, the position information is acquired from the position information management unit 7c.

Further, the advertisement information management unit 7d stores the access history of the communication terminal device including the posting place in the access history database 7g.

The advertisement information management unit 7d has a function of determining whether the content of the received advertisement information is harmful. Advertisement information that is considered harmful includes information that may harm public order or good manners. As a result of the determination, the advertisement information deemed harmful is stored in the advertisement information database 7h until updated or deleted in the advertisement information management unit 7d. By confirming the contents of the received advertisement information in this way, it is possible to eliminate advertisement information regarded as harmful.

The program design unit 7e designs a time program based on the advertisement information provision request data received from the advertisement information provider. The designed time program is transmitted from the program design unit 7e to the program database 7k and stored.

The separation unit 7f separates the advertisement information into image data and audio data.

Information sources include various provider servers, service centers such as administrative services, satellite broadcasting, TV broadcasting, VTR, DVD video, video CD, public line (ISDN), data created by advertisement creators, weather information from the Japan Meteorological Agency, police There are road information from the Agency and the Ministry of Land, Infrastructure, Transport and Tourism, and crisis management information from the Cabinet Office and the Fire Department.

Communication network 72 includes IrDA communication, digital broadcasting terrestrial or satellite communication networks, Internet networks such as public lines, CATV, ADSL, and optical fibers, optical fiber cables, coaxial cables, optical / radio wave beacons, FM multiplex broadcasting, and DOPA networks. , Packet communication, mobile satellite communication at UHF (300 MHz to 3 GHz), CATV Internet, WLL (FWA) wireless Internet, distribution network, PHS network, PLC network, etc., but are not particularly limited. You can also use MMAC.

The advertisement providing device 71 includes a communication unit 7l, an advertisement information control unit 7m, a display control unit 7n, an audio output unit 7o, a program database 7p, an image database 7q, an audio database 7r, and a transparent organic EL display 7s. And a speaker 7t. The display 7s may also serve as the speaker 7t.

The advertisement information control unit 7m transmits and stores the image data to the image database 7q, the sound data to the sound database 7r, and the time program to the program database 7p. The advertisement information control unit 7m outputs and displays advertisement information according to the time program.

Next, the operation of the advertisement information providing system of this embodiment will be described with reference to FIG. This figure is a flowchart showing the operation of the advertisement information providing system.

As shown in the figure, first, the advertisement information provision request data transmitted from the advertisement information provider terminal device via the communication network 72 is received by the line control unit 7a of the advertisement information provision server 70 (step 1). .

Based on this, the advertisement information management unit 7d selects and receives the advertisement information based on the advertisement information provision request data and the position information from the position information management unit 7c. Further, the advertisement information is transmitted to and stored in the advertisement information database 7h (step 2).

On the other hand, the program design unit 7e designs a time program for the advertisement information to be provided based on the advertisement information provision request data. The designed time program is transmitted from the program design unit 7e to the program database 7k and stored.

Further, the advertisement information is read from the advertisement information database 7h and sent to the separation unit 7f via the advertisement information management unit 7d. The separation unit 7f separates the advertisement information into image data and audio data (Step 3). The separated data is transmitted to and stored in the image database 7i and the audio database 7j, respectively.

Thereafter, when it is time to transmit the advertisement information from the advertisement information providing server 70 to the advertisement information providing apparatus 71, the image data and the sound data are read out, and the advertisement information management unit 7d, the communication information management unit 7b, and the communication network 72 are read out. Is transmitted to the advertisement information providing apparatus 71 via As the advertisement information is transferred, the time program stored in the program database 7k is also transferred (step 4).

In the communication unit 7l of the advertisement information providing device 71, the received image data and sound data as advertisement information are transmitted and stored in the image database 7q and the sound database 7r via the advertisement information control unit 7m, respectively. The time program transferred together with the advertisement information is also transmitted and stored in the program database 7p.

In the advertisement information control unit 7m, according to the received time program, the image data and the audio data are sequentially read from the image database 7q and the audio database 7r, and transmitted to the display control unit 7n and the audio output unit 7o. The received advertisement information is output from the transparent organic EL display 7s and the speaker 7t (step 5).

On the other hand, an advertisement information distribution request signal is received by the line control unit 7a from the consumer terminal device. At that time, the access history from the consumer is transmitted and stored in the access history database 7g via the line control unit 7a and the communication information management unit 7b. In the advertisement information management unit 7d, when the line control unit 7a confirms that the above-mentioned advertisement information distribution request signal has arrived (step 6), the image data and the audio data, which are the advertisement information, are stored in the image database 7i and the audio database. It is read from each of 7j and distributed from the advertisement information management unit 7d to the consumer terminal device via the communication information management unit 7b and the line control unit 7a (step 7). Then, the received advertisement information is output in the consumer terminal device.

Then, the above operations are repeated until an end operation is performed in the consumer terminal device, the advertisement information providing server 70, and the advertisement information providing device 710 (step 8).

For example, when used for traffic advertisements, the advertisement information providing device 71 or both the advertisement information providing server 70 and the advertisement information providing device 71 are installed in a shared transport vehicle, and a management center (not shown) is provided. Regardless of where the management center is located. Servers can also be installed on telephone poles and traffic lights.

The management center manages all trains operating on railway lines in a predetermined area, and is provided with a well-known operation management device mainly composed of a computer used for the operation management. This grasps the operation position of all trains to be managed in real time, and supplies this operation position information together with the train number in real time.

When the shared transport vehicle sequentially moves in a plurality of areas, the advertisement information stored in the advertisement information database 7h is sequentially updated each time the vehicle enters each area.

The control CPU installed in each vehicle displays the updated advertisement information on the designated advertisement information providing device 71 to switch the advertisement information. Advertisement information is prepared for each region.

Although railroad trains are applied as shared transport vehicles, the present invention is not limited to this, and the same effect can be obtained when applied to other shared transport vehicles such as taxis, shared buses, ships and passenger planes. Needless to say, is obtained.

In addition, since trains, buses, etc. move along predetermined track routes according to a predetermined time table, the current position of the operating vehicle can be determined from the current time based on this time table. . It can also be determined from the vehicle ID, time, location information (GPS), etc.

On the other hand, a moving vehicle such as a taxi does not have an operation position or operation time, so it determines the current position by GPS and provides advertisement information with content suitable for the actual time of boarding.

When the above-mentioned advertisement information providing system is independently constructed by a company such as a railway, bus or taxi, a fee system may be set between the advertisement requester and the company. In addition, when a system is constructed with a plurality of companies and an advertising agency having them, the advertisement requester pays the advertising agency, and each company that introduces the advertising system determines the advertisement according to the advertising performance. Collect advertising fees from the agency.

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 9 is a diagram showing the entrances and exits of convenience stores and supermarkets. 9 is the case where it is attached to the door of the entrance or the window glass.

FIG. 10 is a diagram showing the inside of a convenience store or supermarket. 10a is a product shelf, 10b is a shopping cart, and 10c is a floor-advertisement.

FIG. 11 shows the inside of a convenience store or supermarket. 11 is POP in the special event corner
This is the case.

FIG. 12 is a diagram showing entrances and exits of other stores and hotels. 12 is a case where it is pasted at the entrance of a store or a hotel. In addition, a cash register or a window may be used.

POP (Pop) is a sales tool that is highly effective at a relatively low cost for a store, and at the same time is a source of information for customers who visit the store to shop with peace of mind. It is. POP (Popy or Pop) advertising is an abbreviation that stands for “Point Of Purchase advertising” in English and is translated into advertising at the time of purchase in Japan. So POP ads are for the store as well as for the customer.

It is said to be a “salesman who doesn't talk about things” and is a sales promotion tool that supplements the product explanations of shop assistants. Increases customer's willingness to purchase at the time of purchasing and plays a major role in purchasing decisions.
There are many customers who enjoy shopping these days, and excessive service such as verbal explanations by store clerk has become annoying on the contrary. Depending on how you draw and install, the POP advertisement's original effects and roles are not shown, but it also involves management, such as being asked for a sales attitude, so it is an important thing that will determine the vitality of the shop and prosperous business is there.

As the material, paper, cardboard, plastic, metal, wood, cloth, etc. are used.
The manufacturer wants to appeal to the entire category, and can make improvements to the retailers that are needed as a category management tool.

In the future, store advertising media will evolve in a way that is closely linked to logistics systems and customer information databases.

FIG. 13 shows a restaurant and the like. Reference numeral 13 denotes a case where it is used for a menu such as a restaurant.

FIG. 14 is a diagram showing an escalator or stairs. 14a is a glass part such as an escalator or a staircase, 14b is an escalator or a step-up or tread of a staircase, 14c is an escalator or a handrail of a staircase, and 14d is a bulletin board for an escalator or a staircase.

FIG. 15 is a diagram showing a telephone box. 15 is a case where it is used for a telephone box. In this case, a map or the like is displayed for emergency use such as accidents, incidents, and disasters, and various assistance is provided.

Conventional advertising media include posters installed in passageways, walls, trains, etc. in transportation, POP advertisements installed inside and outside various sales stores, and train hanging advertisements. It is installed in the place attached to.

In recent years, traffic advertisements are attracting attention not only as a storage medium for the four media, but also as a lifeline media targeting businessmen and OLs.

Out-of-home (OOH) media is a media that contacts outside the home and is a new concept that mainly encompasses outdoor advertising and traffic advertising. The OOH concept can be said to aim for integrated planning and buying with the four media.

As advertisers' needs change to products, services, and campaigns, the media 4 and the media mix of OOH are steadily increasing, especially in terminal stations and downtown areas, etc. An example of developing a traffic advertisement is conspicuous.

Due to the diversification of advertising media and the economic downturn, advertisers demand cost effectiveness and there is a need for data for quantifying the effects. A vision jack that plays the same video at multiple times on multiple visions is also doing well.

Vision Jack is not a diversion of normal TV CF material, and it looks like a huge information device by matching the characteristics of the city with the audience.

It is also used as evacuation, guidance guidance signs, guide lights, etc.

It can also be a tool for total communication by viewing the same advertisements in different media inside and outside the house and in the store.

In Europe, where the quality of outdoor advertising is high, it is recognized by advertisers as a medium that is much more effective than TV commercials.

It is also expected to develop as a media that will be used for product announcements targeting a variety of young people, such as entertainment and communication, in conjunction with the characteristics of the city.

FIG. 16 is a diagram illustrating a station. 16a is a station, 16b is a station, 16c is a station, and 16d is used for a bench advertisement.

FIG. 17 is a diagram showing a ticket gate. 17a is a free poster, 17b is a flag advertisement, 17c is a banner advertisement, and 17d is a floor advertisement.

FIG. 18 is a diagram showing the inside of a building such as a station premises. 18 is called an ad pillar, and it is a case where it is wound around a pillar. Station space such as station flags, pillar roll advertisements, and floor advertisements are also popular as station jacks during large campaigns.

FIG. 19 is a diagram showing an automatic ticket gate. 19 is a case where it is attached to an automatic ticket gate.

FIG. 20 is a diagram showing the front of the train. 20 is used for the front of a train.

FIG. 21 is a diagram showing the side of the train. 21 is a side (outside sticker) sticker.

In-car media is popular throughout the year because the display face is relatively long on the face, on windows, and next to doors. In addition, IT-related companies use it for the purpose of branding in the long range in order to appeal the URL address completely.

Although the sticker is small in size, it is posted in the door pocket position and is popular with advertisers as a good medium.

Advertising charter trains are used for large campaigns and are developed in a way that advertisers have devised visual ideas.

FIG. 22 is a diagram showing the inside of the train. 22a is suspended, 22b is a handrail, 22c is a poster on the window, 22d is a poster on the door, 22e is a twin sticker, 22f is a doorcase sticker, 22g is a horizontal shelf sticker, 22h is a window sticker, 22i is a floor sticker, 22i is a floor advertisement A through road sticker, 22k is a vehicle connection poster, 22l is a door horizontal poster, 22m is a door horizontal sticker, 22n is a door horizontal poster, 22o is a small frame face value poster, and 22p is an ad ceiling (ceiling).

In addition, there are door caution stickers, entrance / exit upper posters, connecting stickers, front posters, and wife window stickers.

FIG. 23 is a diagram showing the appearance of the bus. 23a is an ordinary sticker, 23b is an outer plate, and 23c is a windshield.

The bus location system uses mobile communication to transmit vehicle IDs (numbers identifying individual vehicles), time, location information (latitude / longitude), etc. to the center at regular intervals from buses loaded with onboard equipment. As a result of calculation at the center side, the current position of the vehicle is grasped, and the operation status of the route bus / high-speed bus and access information to the bus stop are displayed / provided to the user via the Internet or a mobile phone. This is a system that improves the convenience of bus use.

Providing the estimated arrival time of the destination in the bus or providing the bus delay, estimated arrival time, timetable, and charges with a personal computer or mobile phone will improve the convenience for bus users.

In addition, since it is possible to instruct crew members to set operation restrictions during abnormal weather, the safety of the bus is improved.

Furthermore, by accumulating and statistically processing the data of operation status, it can be used for advanced operation management, and it is encouraged to switch from private cars to express buses, resulting in congestion due to reduced traffic on the expressway. Can be expected.

FIG. 24 is a diagram showing the rear part of the bus. 24a is a rear sticker, and 24b is a rear board.

FIG. 25 shows the inside of the bus. 25a is a car face poster, 25b is a hanging leather advertisement, 25c is a driver's seat rear poster, 25d is a ceiling poster, and 25e is an ordinary sticker. In addition, there are advertisements on car doors, side hanging posters, and horizontal frame posters.

ITS is an abbreviation for Intelligent Transport Systems, which improves the convenience of road users by using information such as DSRC to network people, roads, and vehicles, and also provides roads such as traffic accidents and traffic jams. Aiming to solve traffic problems. ITS is the following navigation system advancement, automatic toll collection system, safe driving support, traffic management optimization, road management efficiency, public transport support, commercial vehicle efficiency, pedestrian support, emergency It consists of nine development fields for vehicle operation support.

DSRC is an abbreviation for Dedicated Short Range Communication. The 5.8GHz active DSRC used in ETC in Japan can receive a large amount of information at high speed. Two-way, high-speed, large-capacity communication (maximum wireless transmission speed of 4 Mbps) is possible, and the ITU (International Telecommunication Union) can provide a variety of ITS services between roads and vehicles using a common communication method. International standardization.

ETC is charged by the computer system, so if this spreads, it will change the fee according to the user needs and the route for environmental measures such as transit discount, night discount, changing the fee according to the route for environmental measures, etc. It is possible to introduce a detailed fee system that responds to user needs and environmental measures.

It is mainly composed of onboard equipment, IC card, and roadside antenna. Insert the IC card that records the contract information into the in-vehicle device installed in the vehicle, record it on both the toll road computer system connected to the toll gate of the toll road toll gate and the IC card, and charge at the toll gate It is possible to pass without stopping for payment.

The in-vehicle device is a wireless device installed on the dashboard of a vehicle, etc., and an IC card is inserted to communicate information necessary for charge calculation between the IC card and the roadside antenna. UTMS (New Traffic Management System) is the realization of a safe, comfortable and environmentally friendly traffic society through advanced information and communication technologies such as two-way communication between individual vehicles and traffic control systems using optical beacons. It is a system to aim for.

Also, PTPS (Public Vehicle Priority System), ITCS (Advanced Traffic Control System), HELP (Emergency Call System), MOCS (Vehicle Traffic Management System), DRGS (Dynamic Route Guidance System), EPMS (Traffic Pollution Proposal System), PICS (Pedestrian Support Information Communication System) FAST (Emergency Vehicle Support Information Communication System), DSSS (Safety Driving Support System), IIIS (Advanced Image Information System), AMIS (Traffic Information Providing System), etc. Thus, the present invention plays an important role.

FIG. 26 is a diagram showing the appearance of a taxi. 26a is a side sticker and 26b is a display board.

FIG. 27 is a diagram showing the rear part of the taxi. 27 is a case used for a rear-window sticker.

FIG. 28 is a diagram showing a rear seat in a taxi. 28 is used for seat advertisement. ITS, which uses state-of-the-art information and communication technology to build roads, vehicles, and people as an integrated system, is closely related to taxis, which are public transportation, so it is important to keep an eye on ITS trends. It is necessary to advance the sophistication of taxi radio while always studying the relationship between taxis and taxis. It is hoped that taxi radio will become more sophisticated, the entire taxi business will be activated, and the service to users will be dramatically improved.

FIG. 29 is a diagram showing a driver's seat of an automobile. 29 is a case where it is used for driving assistance of a car. In this case, the most important point is not to interfere with safe driving. It may also be attached to the mirror.

FIG. 30 is a diagram showing a wheelchair. 30 is used for a wheelchair. In this case, it is used as a display for various assistance.

Pedestrian ITS is one of the major development areas of ITS, and is a system for providing a safe, secure, and smooth mobile environment for pedestrians, wheelchair users, bicycle users, etc. It is.

Specifically, it provides comprehensive services such as alerting, providing surrounding information, and route guidance using technology that measures the position of pedestrians with high accuracy, detailed digital maps, and mobile devices with communication functions. To do.

In addition, it can be used for pachinko machines, reception counters, vending machines, utility pole advertisements, and the like.

In the present invention, when used for illumination, an alternating current of 100 volts is converted into a direct current by a converter, or an inverter is attached to make it shine at a high frequency.

In addition, by incorporating a micro server (known technology) into the organic EL display according to the present invention and performing mutual cooperation with other servers over the network, information support according to the situation of the user is provided, and a part of ubiquitous computing is performed. It can be considered that

In addition, the solar cell used in the present invention controls the reflectance of infrared light having a strong thermal effect by using generated electricity, so that infrared light is reflected in summer and taken indoors in winter. The application of can also be expected.

It also generates electricity by absorbing only ultraviolet rays. It is made by combining a semiconductor of zinc oxide and a semiconductor of copper aluminum oxide. Although the ultraviolet light used for power generation is as small as 6% of the radiant energy of sunlight, the use efficiency of sunlight is superior to the current solar cell in consideration of the control of infrared light.

Moreover, various deterioration by ultraviolet light including the solar cell itself is prevented beforehand. When energy that can be saved by infrared light (heat ray) control is included, the utilization efficiency of sunlight exceeds that of ordinary solar cells. A semiconductor having a band gap of 3 eV or more can be a transparent semiconductor.

Also, a coumarin dye-sensitized oxide semiconductor photoelectrode. By using organic dyes with various colors, it is possible to create transparent and colorful fashionable solar cells.

In addition, using phthalocyanine and perylene, the dye type is cheaper than silicon and leads to the practical use of an unrestricted type.

A touch panel can also be used. There are two types of touch panels: pressure sensitive and electrostatic. The former senses pressure changes, and the latter senses electrical signals due to static electricity.

Also, a two-dimensional barcode can be displayed on the screen. When the displayed two-dimensional barcode is read with a camera-equipped mobile phone with a two-dimensional barcode reader function, the text and URL embedded in the two-dimensional barcode are displayed on the cellular phone, making it easy to specify Can be accessed.

Also, by reading the information of the ID tag attached to advertisements, it becomes possible to enjoy more detailed information and content such as music and video.

In each of the above embodiments, the application program received by the advertisement information management unit 7d corresponds to hypermedia, and moves to another linked screen by designating an icon or pictograph on a predetermined screen. Can be done.

As an example of the main use of radio waves in Japan
For long wave LF of 30kHz to 300kHz, beacons for ships and aircraft, standard radio waves
In 300kHz to 3MHz medium wave MF, ship communication, medium wave broadcast (AM radio), amateur radio, beacon for ships and aircraft
3MHz-30MHz shortwave HF, ship / aircraft radio, shortwave broadcast, amateur radio
30MHz to 300MHz VHF VHF, FM broadcasting (community broadcasting), TV broadcasting, disaster prevention administrative radio, fire fighting radio, train radio, police radio, simplified radio, air traffic control radio, radio calling, amateur radio, cordless radio
300MHz to 3GHz ultra long short wave UHF, mobile phone, PHS, MCA system, taxi radio, TV broadcasting, disaster prevention administrative radio, mobile satellite communications, police radio, simplified radio, radar, amateur radio, personal radio, wireless LAN ( 2.4GHz band), cordless phone, wireless access (2.4GHz band), ISM device
3GHz ~ 30GHz microwave SHF, microwave relay, satellite communication, satellite broadcasting, radar, radio astronomy / space research, wireless LAN (5.2GHz band), wireless access system (5,22,26,38GHz band), narrow Area communication system, ISM equipment
The 30 GHz to 300 GHz millimeter wave EHF includes radio astronomy, satellite communication, simple communication, radar, and the like.

In addition, the current third generation mobile communication system (IMT-2000, International Mobile Telecommunications-2000) is a digital next-generation mobile communication system, a global service that can be used anywhere in the world, a high-quality voice service comparable to a fixed network, and simple It is characterized by the provision of multimedia mobile communication services such as simple video transmission and Internet access.

Furthermore, a new 4th generation mobile communication system that supports cellular and has a higher communication speed can also be used. Alternatively, spread spectrum communication (direct spreading method) may be used in which the frequency band of the carrier wave is widened and the radio wave has a low output.

Ultra Wideband (UWB) is a system that emits power over a very wide frequency band of several GHz or more, such as emitting pulsed radio waves, and is a wireless system that enables high-speed communication of 100Mbps scale. It is. In addition, accurate positioning is possible by this method. Specifically, it is considered to be used in fields that require high-speed transmission, positioning and measurement of moving images and large-capacity data of digital television and video.

Bluetooth is a short-range wireless standard using the global ISM band (2.4 GHz), which is low cost, low power consumption, small size, light weight, and high interoperability.

In the future, the radio wave condition of the television will be digitized, and the Internet and the television will be displayed on one screen.

The digital satellite broadcasting system is not limited to simply watching television broadcasts, but can be used as a transmission system for large-capacity digital data using a large number of channels. That is, a digital satellite broadcast receiver has a function as a receiver of digital data that multiplexes and transmits contract information related to viewers of the program, data for personal computers, etc. in addition to video / audio data. .

For example, in one broadcast in the current satellite broadcasting system, there is an explanation of the EIT (Event Information Table), electronic program guide EPG (Electric Program Guide), viewing fees, viewing age restrictions, etc. And delivered. Specifically, information such as viewing fees and viewing age restrictions is broadcast together with program information as common information ECM (Entitlement Management Message) common to the receiving terminals.

The target ID is defined in the same manner as the viewer attribute information registered in the IC card section of each receiving terminal. That is, the target ID is used to specify the range of consumers or consumers who want to supply products and services related to advertisements. Specifically, the target ID has information such as gender, age, and local hobbies. This target ID is added to the head of a series of advertisement data in the broadcast signal.

When both audio information and image information are provided, the audio information may correspond to the image information or may be completely independent of the image.

In addition, the server and the display unit are connected using a dedicated line, and connecting them in a closed network using these dedicated lines reduces the risk of exposure to unauthorized access. However, the present invention is not limited to this, and other methods include a cable television (CATV) data communication network, a wireless network such as a sanitary data broadcast, or the like. A mobile phone having a function connectable to the Internet network may be incorporated, and these connection methods may be appropriately selected according to the installation environment and display capability.

In the above embodiment, there is a radio timepiece as means for knowing accurate time. Radio clocks have also been put to practical use in wristwatches and table clocks. Users can perform setting operations by receiving time information transmitted at a specific frequency and automatically setting the clock to that time. It is possible to always obtain an accurate time.

The FM broadcast time information function is an additional function service that has recently been started. By multiplexing the time information with the FM broadcast, the current time can be displayed on a display unit such as a radio.

Also, the time information acquisition function of the PHS or mobile phone acquires the current time by dialing the existing time confirmation number (117).

In the above embodiment, the position information notification means is obtained from the identification information of the base station of the mobile communication network, in addition to using GPS (Artificial Satellite Position Determination System), road traffic information system (VICS), etc. Position information can be used. In the case of a route bus, etc., if the location information corresponding to each bus stop is superimposed on a recording medium such as an in-car broadcast recording tape to inform the passengers of the next bus stop, the bus will be operated during bus operation. The position of the current route bus can be detected by in-car broadcast.

In addition to using mobile communication as a means for communication with a mobile body, the same effect can be obtained by using narrow area wireless communication such as the DSRC communication method.

Software for embedded computers tends to be developed individually, and similar functions were newly developed. On the other hand, there has been a situation in which required functions have become more sophisticated and development time has been shortened. In order to solve this problem, the T-Engine project has standardized the hardware development platform and real-time operating system with the keywords “distribution of middleware” and “realization of 100 years of software that can be used for a long time”. We are trying to provide a guideline to promote the distribution of software components located between the operating system and application software.

In addition, TRON is excellent as a real-time OS because it can execute instructions instantly, and it is an open OS, so it does not require much usage and is low in cost. TRON is an abbreviation for The Realtime Operating system Nucleus. ITRON is embedded in equipment and used for mobile phones, video cameras, engine controls, etc. BTRON is used for dialogue with people, and is used for personal computers, PDAs, e-books, etc. CTRON is used for communication control and is used in electronic exchanges at telephone offices. eTRON is used for electronic tickets.

Also, with Linux, users can develop necessary functions and software themselves, and the user can freely obtain and change the source. It is preferable to use TRON and Linux.

In addition, the ETC will greatly improve the processing capacity of the toll booth and help to eliminate toll gate traffic. Stop and go at the toll booth will be reduced, so noise and nitrogen oxides associated with starting and acceleration will be reduced, and the environment around the toll booth will be improved.

There are strong demands for the establishment of new interchanges for the purpose of revitalizing the region and improving convenience, as the area where the interchange is located has a tendency to increase the population, increase income, and promote the establishment of businesses. is there. In the conventional fee payment system, since the toll gates are consolidated in one place, it is necessary to have a large-scale structure interchange on a large site, but if ETC is used, the processing capacity is large and it is also necessary to consolidate the toll gates As a result, there is a need for a compact tollgate structure, making it easy to add interchanges in line with local conditions.

In addition, management costs can also be reduced at existing tollgates due to the decrease in manned booths, etc. if ETC becomes popular. In addition, the area is activated.

In addition to the conventional ETC service, road users will be able to obtain detailed driving support information (congestion information, lane regulation information, rest facility information, etc.) upon request, and various types of external Internet connections. It is possible to receive various services such as acquisition of various information sources, music data distribution, e-mail and electronic payment.

Smart communication uses the road-to-vehicle communication (DSRC) technology used in ETC to provide various services in the car.

Information services include road traffic, weather, emergency, rest facilities, sightseeing, lodging, restaurant reservations, general parking lots, car navigation data updates, medical institutions, Internet connection, live video, road manager notices, car Maintenance, IP phone, sending and receiving mail, receiving TV broadcasts outside the receiving area, music data distribution, electronic payment, regional information, abnormality / disaster, download / streaming, gas station order, repair reservation and payment.

The multi-DSRC service is a variety of public and private services that utilize ETC's interactive, high-speed, large-capacity DSRC. Information on each company can be provided in the car, and payment can be made at the parking lot.

The technology for efficiently providing such a multi-DSRC service with one common radio is the smart communication platform. Specifically, this is a wireless communication processing procedure (protocol).

In addition to ETC, a variety of services such as multi-DSRC services will be realized, which is expected to improve convenience for road users and promote ETC.

In addition, safety and smoothness in road traffic will be promoted, and traffic pollution will be prevented. Realize a safe and comfortable transportation society that is friendly to the environment. Prevent traffic accidents by maintaining traffic lights.

In addition, traffic congestion and congestion are greatly reduced by controlling traffic signals and variable information boards according to the flow of vehicles.

In addition, the number of stoppages caused by traffic signals is reduced, and the number of accidents caused by frustrating driving is reduced by guidance information for roads without traffic jams.

In addition, by reducing the number of times the vehicle is stopped due to traffic jams or congestion, the exhaust gas and noise emitted at the time of stopping / starting are reduced, and a human-friendly environment can be realized.

In addition, a reduction in the fuel consumption of the car due to a smooth flow leads to energy savings and securing stable low prices, and an environment friendly to the earth can be realized.

Also, driving on highways and branching at intersections are safe and comfortable.

In addition, easy-to-read information displays and route guidance with appropriate voice support make it easy to understand necessary information according to the situation and purpose, and the car aims at the destination as if it were a familiar road.

Also, by providing static information such as the current location and route guidance, traffic congestion information grasped by the traffic control center, and dynamic information such as accidents, appropriate detour measures according to the situation and routes Allows selection, contributes to smooth traffic safety and environmental improvement.

Further, by performing two-way communication with the optical beacon, it is possible to receive traffic information in a detailed and easy manner not only for a wide range of traffic information but also for traffic conditions in the traveling direction by a simple graphic display type or the like.

In addition, by receiving the time (link travel time) required to travel between the intersections, it is possible to guide and guide the route to the destination in the shortest time avoiding traffic congestion.
ETC is an abbreviation of “Electronic Toll Collection System”, and is a system that automatically pays tolls using DSRC without stopping at the toll booth on the toll road.

In addition, 5.8GHz DSRC wireless communication technology, which is internationally standardized by the International Telecommunications Union (ITU), is adopted between the on-vehicle device and the antenna installed at the toll gate.

There is also a non-stop automatic toll collection system.

AHS uses information gathering infrastructure and route guidance infrastructure such as roadside cameras, information gathering using vehicle-side cameras and in-vehicle sensors, road-to-vehicle communication, and information exchange through vehicle-to-vehicle communication. Knowing the position and behavior of vehicles in real time and supporting safe driving.

VICS is a road traffic information communication system, and is an abbreviation for Vehicle Information and Communication System. VICS is a project promoted by the National Police Agency, the Ministry of Internal Affairs and Communications, and the Ministry of Land, Infrastructure, Transport and Tourism, which is edited and processed at the system center, and through three media: optical beacons, radio beacons, and FM multiplex broadcasting. Provided to.

AHS (Advanced Cruise-assist Highway systems) is also a driving support system that provides information, warnings, and operation support to the driver in real time by linking the road and the vehicle via wireless communication.

In order to avoid accidents, AHS performs “information provision” for undiscovered or undetected dangerous events, “alarm” for misjudgment, and “operation support” for misoperation.

In addition, the car navigation system displays the position of the vehicle, searches for a map of the destination, searches for a route to the destination, and searches for a route to the destination.

There are media such as VICS3 media (optical beacon, radio beacon, FM broadcast), ETC, i-mode, internavi system, G-BOOK, emergency information support (HELPNET).

An optical beacon is installed on a general road using light (near infrared) as a medium. It is also set up by the prefectural police and provides information on general roads and expressways (provides necessary information in detail at the place where it was installed).

Radio beacons use radio waves (quasi-microwaves) as a medium and are mainly installed on highways. Installed by a road administrator and provides information on expressways (including some general roads) (provides in detail the information necessary for the place where they are installed).

FM multiplex broadcasting uses radio waves (FM broadcast waves) as a medium, and the VICS center broadcasts using NHK's FM multiplex broadcasting equipment.

Each unit may be realized by dedicated hardware. Each unit is composed of a memory and a CPU (central processing unit), and a program for realizing the function of each unit is loaded into the memory. The function may be executed by executing the function.

Alternatively, the program for realizing the function of each unit may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read by a computer system and executed. Here, the “computer system” includes an OS and hardware such as peripheral devices.

The “computer-readable recording medium” refers to a storage device such as a portable medium such as a flexible disk, a magneto-optical disk, a RAM, and a CD-ROM, and a hard disk built in the computer system. Further, the “computer-readable recording medium” is a medium that dynamically holds a program for a short time, such as a communication line when a program is transmitted via a communication line such as a network line such as the Internet. In this case, it is intended to include those that hold a program for a certain period of time, such as a volatile memory inside a computer system that becomes a host server or a client in that case. Further, the program may be a program for realizing a part of the functions described above, and may be a program capable of realizing the functions described above in combination with a program already recorded in a computer system. .

The system described above is also realized by a program for causing this to function. This program is stored in a computer-readable recording medium. In the present invention, the ROM may be a program medium as the recording medium, and the external storage device may be a program medium such as a CD-ROM drive. In any case, the stored program may be configured to be accessed and executed by the CPU, or in any case, the program is read and the read program is not shown in a program storage area. The program may be downloaded and executed by the program. It is assumed that this download program is stored in the main device in advance.

Here, the program medium is a recording medium configured to be separable from the main body, such as a tape system such as a magnetic tape or a cassette tape, a magnetic disk such as a flexible disk (registered trademark) disk or a hard disk, a CD-ROM / This is a medium that carries a fixed program, including a disk system for optical disks such as MO / MD / DVD, a card system such as an IC card / optical card, or semiconductor memory such as mask ROM, EPROM, EEPROM, flash ROM, etc. May be.

Further, it may be a medium that fluidly carries the program so as to download the program from the communication network via communication connection means with an external communication network. When the program is downloaded from the communication network in this way, the download program may be stored in the main device in advance or may be installed from another recording medium. The content stored in the recording medium is not limited to a program and may be data.

The advertisement information may be stored in a hard disk or the like of the advertisement providing server, or may be stored and presented in a volatile memory such as a RAM (Randam Access Memory).

Note that the memory is a non-volatile memory such as a hard disk device, a magneto-optical disk device, or a flash memory, a recording medium that can only be read such as a CD-ROM, a volatile memory such as a RAM, or a combination thereof. Shall be composed. An optical memory, an organic memory, or a molecular memory may be used.

The memory that holds the advertisement data holds a plurality of advertisement data in advance, holds image data captured from an external recording medium such as a CD-ROM or DVD in the vehicle, or stores it in a server installed outside the vehicle. The stored image data and the image data transmitted from the portable terminal are downloaded via the receiver and captured and held. In addition, Flash EEPROM, organic memory using organic materials for storage elements, “Millipede” applying atomic force microscope (AFM) mechanism for data storage, phase change film used in optical disks There are also phase change memory (OUM) as a memory element and porcelain memory using magnetic material.

The plastic optical memory further records a plurality of holograms in a superimposed manner, and can read out only a specific pattern by transmitting a filter by a liquid crystal shutter at the maximum.

The processing in the advertisement provider server and the street advertising device in each embodiment is executed by a computer controlled by a program. As this program, for example, a magnetic disk, a semiconductor memory, or any other computer-readable program can be used. The program stored in the recording medium may be loaded into the computer directly on the computer and read into the computer, or may be read into the computer via a communication line.

The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes design changes and the like without departing from the gist of the present invention.

Further, each information providing apparatus performs an advertisement by adjusting an advertisement time zone, broadcast time, broadcast frequency, etc. for each apparatus.

The above-described examples are merely specific examples of the present invention, and the present invention is not limited to the configurations of these embodiments, and it goes without saying that combinations and the like are also included in the present invention. .

It is a block diagram which shows the structure of the organic electroluminescent display system which combined the transparent solar cell concerning this invention. It is a flowchart which shows operation | movement of the organic electroluminescent display system which combined the transparent solar cell concerning this invention. 1 is a schematic structural diagram of an organic EL display according to the present invention. 1 is a typical structural diagram of a flexible organic EL display according to the present invention. It is a figure which shows the structure of the passive matrix which concerns on this invention. It is a figure which shows the structure of the active matrix based on this invention. It is a block diagram which shows the structure of the advertisement information display system which concerns on this invention. It is a flowchart which shows operation | movement of the advertisement information provision system which concerns on this invention. It is a figure which shows the entrance and exit of the convenience store and supermarket which concern on this invention. It is a figure which shows the inside of the convenience store and supermarket store which concern on this invention. It is a figure which shows the inside of the convenience store and supermarket store which concern on this invention. It is a figure which shows the entrance and exit of the other store and hotel which concern on this invention. It is a figure which shows the restaurant etc. which concern on this invention. It is a figure which shows the escalator or staircase which concerns on this invention. It is a figure which shows the telephone box which concerns on this invention. It is a figure which shows the station which concerns on this invention. It is a figure which shows the ticket gate which concerns on this invention. It is a figure which shows the inside of buildings, such as the station yard which concerns on this invention. It is a figure which shows the automatic ticket gate concerning this invention. It is a figure which shows the train front based on this invention. It is a figure which shows the train side surface which concerns on this invention. It is a figure showing the inside of a train concerning the present invention. It is a figure which shows the external appearance of the bus | bath which concerns on this invention. It is a figure which shows the rear part of the bus | bath which concerns on this invention. It is a figure showing the inside of a bus concerning the present invention. It is a figure showing the taxi appearance concerning the present invention. It is a figure which shows the taxi rear part which concerns on this invention. It is a figure which shows the rear seat in a taxi which concerns on this invention. It is a figure which shows the driver's seat of the motor vehicle based on this invention. It is a figure which shows the wheelchair which concerns on this invention.

Explanation of symbols

1a solar cell
1b battery
1c diode
1d Light (illuminance) sensor
1e Power supply switching means
1f OLED display
1g power supply
1h Power failure detection means
3a cathode
3b electron injection layer
3c electron transport layer
3d light emitting layer
3e hole transport layer
3f hole injection layer
3g cathode
4a barrier film
4b Polymer OLED
4c cathode
4d anode
4e adhesive
4f Insulation layer
5a Single pixel opening space
5b External driver IC
6a TFT
6b luminous space
70 Advertising information provision server
71 Advertising information provision device
72 Communication network
7a Line control unit
7b Communication Information Management Department
7c Location Information Management Department
7d Advertising Information Management Department
7e Program Design Department
7f Separation part
7g access history database
7h Advertising information database
7i image database
7j voice database
7k program database
7l communication section
7m Advertising information control unit
7n Display controller
7o Audio output section
7p program database
7q image database
7r voice database
7s transparent organic EL display
7t speaker
9 Transparent organic EL display on doorway and window glass
10a Product shelf POP
10b Transparent organic EL display used for shopping carts
10c floor-advertising
11 Special event POP
12 Transparent organic EL displays pasted at the entrances of stores and hotels
13 Restaurant menu
14a Transparent organic EL display on glass parts such as escalators or stairs
14b Escalator or stairs lift or tread
14c Escalator or stair railing
14d escalator or stairs bulletin board
15 Transparent OLED display on the telephone box
16a Station
16b Paste station
16c Station
16d bench advertising
17a free poster
17b flag advertising
17c banner ad
17d floor-advertising
18 Adpillar
19 Transparent OLED display attached to automatic ticket gate
20 Transparent organic EL display used in front of trains
21 Side sticker
22a Suspended
22b railing
22c Window poster
22d door top poster
22e twin sticker
22f door pocket sticker
22g Net shelf horizontal sticker
22h window sticker
22i floor-advertising
22j Through road sticker
22k Vehicle connection poster
22l door horizontal poster
22m door side sticker
22n door horizontal poster
22o face value poster
22p ad ceiling (ceiling)
22q net shelf poster
23a Ordinary sticker
23b Outer plate
23c windshield
24a rear sticker
24b rear plate
25a Car face value poster
25b hanging leather advertising
25c Driver's seat rear poster
25d ceiling poster
25e normal sticker
26a side sticker
26b Display board
27 Rear window sticker
28 seat ads
29 Transparent OLED display for driving assistance
30 Transparent OLED display used for wheelchairs

The present invention relates to a technique for realizing an advertisement information providing system using a transparent organic EL display.

Conventionally, when providing advertising information to consumers, TV and radio commercials, newspaper and magazine advertisements, leaflets, outdoor advertisements, traffic advertisements, SP, direct mail, LED street displays, flyers, Advertisements on websites, advertisements using projectors, various signs, signs, outdoor / street advertisements, stickers and stickers on vehicles, hanging advertisements in vehicles, kiosks installed in convenience stores, liquid crystal displays and plasma displays There were methods such as advertisement using FM, FM teletext.
JP2003-122266 JP2002-351374 JP2003-43963 JP2003-108858 JP2001-202455 JP2001-283084 JP2002-215076 JP2002-251158 JP2003-308025

A conventional plasma display can be used only for a large television, has a short life of a light emitting element, and is liable to burn-in. In addition, it is difficult to bend and consumes a large amount of power. In addition, since the liquid crystal display uses a backlight, the power consumption is large and the contrast is relatively poor. Also, the response speed is slow and the viewing angle is narrow.

In addition, illumination includes a point light source incandescent lamp and a line light source fluorescent lamp. However, incandescent lamps tend to generate heat, consume large power, and have a relatively short life. In addition, mercury is used in fluorescent lamps, which adversely affects the environment.

At POP, customers have the initiative to buy what and where. In order for customers to choose their own store from among a number of stores and to shop more, it is very necessary for the store to have a better understanding of the products handled from the beginning. Become.

Economic trends greatly influence customers' purchasing awareness. When the economy is sluggish, it is necessary to create a mechanism that will motivate purchasing. POP advertising affects customers' purchasing consciousness, regardless of economic conditions. Lifestyle changes with the times. There is also a new feeling of life seeking ideals. Along with such changes in lifestyle consciousness, the way of thinking and purchasing consciousness change. Therefore, it is necessary to have a device that satisfies the consciousness of life improvement in response to the times.

When new types of products are developed through technological development and innovation, naturally new types of industries and business formats are born. In such products and sales outlets, it is essential to get customers to know. Even if they are the same, there are many different ways of capturing each customer due to differences in age, gender, personality and living environment. Therefore, it is necessary to introduce products according to customer targets and customer targets for each product.

In the era of intensifying international competition, foreign product inflows as well as foreign retailers are increasing. Differentiating from domestic products, the country of origin of the import destination is also an important information source for customers. The demand for lower unit prices for POP ads and smaller lots is still strong.

Sales volume is often used as an index for measuring the effectiveness of POP advertising, but there are only a few companies that use the “posting rate” which is the most basic index. In POP advertising, grasping the “sales effect” will be a major focus in the future.

In addition, in OOH, the lifestyle of urban dwellers has changed, the time spent on contact with the four media at home has decreased, and the time spent outside the home tends to increase. And there is a growing need for media development that mixes and balances transportation media.

In addition, the projector can see the target as an advertising medium and is easy for customers to understand, but the appeal of the daytime is weak. In addition, it is difficult to draw the user's attention at the entrance that passes in an instant. There is also concern that the projector lamp will run out.

In outdoor advertising, there is a growing need to provide plans that meet the needs of clients, such as network-type plans that connect regions and cities, and prime-type plans that air only in the evening.

In the future, it will be necessary to organize, integrate, and change the sales system for station media.

In addition, traffic advertisements are most likely due to the old-fashioned industry structure and structure, undeveloped advertising effectiveness indicators, and the uncertainty of buying represented by the allocation system. Declining transport personnel due to the declining birthrate is also an issue.

In addition, the advertising information tends to be monotonous in one way, and the advertising effect cannot be quantified because it cannot be selected according to consumer preference.

In addition, there is a problem that the advertisement information is not real-time and is fixed or not suitable for local advertisements specific to the region.

In order to overcome the above-described problems, an object of the present invention is to provide an information providing system and method using a transparent organic EL display, and a recording medium.

The invention according to claim 1 is an advertisement information providing system using a transparent organic EL display, in which an advertisement information providing server stores an advertisement information management unit for receiving transmitted advertisement information, and the advertisement information. An advertisement information storage unit, a separation unit that separates transmitted advertisement information into image data and audio data, a communication information management unit that transmits advertisement information to the advertisement information providing device, and an advertisement from the advertisement information provider terminal device A line control unit that receives the information provision request data and the advertisement information distribution request signal from the consumer terminal device, and the advertisement information provision device receives the advertisement information sent from the server, and sends from the communication unit. An advertisement information control unit that instructs to store the received image data and sound data in the image database and the sound database, respectively, and a transparent organic EL device that outputs and displays the advertisement information. An advertisement information providing system comprising a display and a speaker.

The invention according to claim 2 is an advertisement information providing method using a transparent organic EL display, wherein the advertisement information providing server receives the advertisement information transmitted via the communication network, and receives the received advertisement. The image data and the audio data are separated from the information, transmitted to the advertisement information providing apparatus via the communication network, and separately distributing the advertisement information to the consumer terminal device as necessary, the advertisement information providing apparatus, Receiving the advertisement information transmitted from the advertisement information providing server, and outputting and displaying the advertisement information on a transparent organic EL display.

The invention according to claim 3 is a recording medium on which a program for providing advertisement information using a transparent organic EL display is recorded, and receives and receives advertisement information transmitted via a communication network. Processing that separates image data and audio data from advertisement information, transmits the advertisement information to the advertisement information providing device via a communication network, outputs and displays the advertisement information on the transparent organic EL display, and distributes the advertisement information to the consumer terminal device A recording medium in which an advertisement information providing method program for causing the advertisement information providing server to execute is recorded.

The organic EL display is a self-luminous display that has high earthquake resistance and heat resistance, quick response, low power consumption, long life, and good viewing angle.

By combining a dye-sensitized solar cell with an organic EL display to create a system, it is possible to protect against ultraviolet light and save power consumption.

As a POP, there are effects such as directing a lively store to improve customer collection, PR just before shopping, generating sales effect, and realizing media mix. In addition, it is easy to verify the effect in conjunction with sales-directed advertising and POS data during the campaign period. It is also easy to create a project linked to a mobile device, such as displaying a two-dimensional bar code on the display, or communicating with advertisements with embedded chips.

Also, it is easy to expand into sales campaign type. It also serves as an entrance for services linked to mobile devices. There is also a value that cannot be measured by simple circulation, and it is very effective as a tool for test marketing. You can see the reaction on an electronic poster before you run a costly television advertisement.

In addition, it is light in weight, easy to maintain, and easy to propose reasonable products that meet customer needs.

Instead of a projector, it will succeed in producing images and become a new media. Effective as a display that is perfect for customer guidance and images. In addition, various contents of information are provided, vivid images emerge, explanation images emerge, the interior can be seen, purchase willingness is encouraged, and it can be applied to various stores. It is also possible to display clear images outside without obstructing the field of view. A new information medium that uses glass as a screen attracts people's eyes and has a high eye-catching effect.

In addition, while using the window as a screen, it can be used as a new advertising space without impairing the feeling of opening. This is a space-saving video information display system. Although it was impossible with a projector and a method using a transparent film, it was possible to display images more clearly on a large surface, not to take up space, to display in multiple places, and to be portable. is there.

Matches bright and clean display designs in stores and showrooms. There is also an effect that flyer advertisements, campaign information, etc. can be edited independently and displayed in a timely manner.

In outdoor advertising, it will be a solution that will lead to the realization of a ubiquitous network society and the creation of a society that coexists with the global environment, revitalizing the entire city and attracting customers.

Recognize the importance of being integrated with the cityscape, accurately grasp the atmosphere and image of the city, and stream content that suits the audience.

The advantage of the outdoors is that it is cheaper than TV and can be used as a mass or as a limited media. Targets can be narrowed down by community. There is also bidirectionality.

It also has the effect of preventing crimes in various cities by brightening it brightly or making sounds and attracting people's eyes.

A marketing function linked to a mobile terminal can also be provided, and there are great expectations as a way to streamline traffic advertising. Circulation is enormous, the advertising unit price is low, and the contact frequency is high.

In addition, if ETC spreads, the toll gate transit time will be shortened and cashless will be realized by non-stop traffic at the toll gate, and the convenience and comfort for users will be greatly improved.

Moreover, a display function can be provided and an auxiliary display function can be provided by attaching to home appliances. Moreover, it is excellent in the attachment / detachment to an electronic device and the portability of a display apparatus, and can provide a user with high convenience.

In addition, advertising in unprecedented locations, and receiving and receiving advertising information free of charge by consumers, new value is added to the advertising information itself, creating new businesses and markets, and revitalizing the industry. Connected. In addition, it is environmentally friendly, has energy-saving effects, is low-cost and efficient.

In addition, by overlapping images, it becomes possible to perceive that the space overlaps, and it can be renovated and rebuilt at low cost without destroying part or all of the space, and the space can be reproduced and revived. . In addition, advertising and directing effects are further promoted by displaying information in complex and diverse spaces using video and characters.

In addition, in the present invention, not only the visual through the display can be made, but also the scenery reflected on the display, the scenery through the display, and the image projected by the display can be superimposed, which has a very beautiful appearance. It becomes.

Also, it can have an illumination effect at night.

Also, by recording the access history, the advertising effect can be quantified, the advertisement information corresponding to the needs can be provided, and the advertising effect can be increased by being able to select according to consumer preference. It will be suitable.

In addition, the advertisement information becomes real-time, making it easy to do local-specific local advertisements, etc., contributing to regional development and development of local industries.

It is highly evaluated as an advertising medium because it can be used as a media where people who want it can get the information they want in real time, and it can be used as a friendly media that considers how easy it is for ordinary people to use it.

It will also open the way to use as a new sales promotion and customer acquisition tool in the future.

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a schematic structural diagram of an organic EL display used in the present invention. 1a is a cathode, 1b is an electron injection layer, 1c is an electron transport layer, 1d is a light emitting layer, 1e is a hole transport layer, 1f is a hole injection layer, and 1g is an anode.

The anode 1g is made transparent by using ITO, and the cathode 1a is made transparent by using ITO having a thin film made of magnesium, lithium or the like and subjected to cathode treatment.

In the case of a low molecular weight system, the electron injection layer 1b has an alkali metal such as lithium, lithium fluoride, lithium oxide, a lithium complex, an alkali metal doped organic layer, and the electron transport layer 1c has an aluminum complex, oxadiazoles, and triazole. Phenanthrolines, light emitting layer 1d, aluminum complex, anthracene, rare earth complex, iridium complex, various fluorescent dyes, hole transport layer 1e, arylamines, hole injection layer 1f, arylamines, phthalocyanine For example, a Lewis acid-doped organic layer is used. In the case of a polymer system, the electron injection layer 1b has barium and calcium, and the light emitting layer 1d has a conjugated system (polyphenylene vinylenes, polyfluorenes, polythiophenes), a dye-containing polymer system (non-conjugated system) Polyaniline + organic acid, polythiophene + polymer acid are used for the side complex polymer, main complex polymer, and hole injection layer 1f.

FIG. 2 is a typical structural diagram of a flexible organic EL display. 2a is a barrier film, 2b is a polymer organic EL, 2c is a cathode, 2d is an anode, 2e is an adhesive, and 2f is an insulating layer.

By providing an EL light-emitting part consisting of EL elements provided on a flexible substrate and electrodes connected to each EL element, covering the display surface with a transparent material such as a film, and sealing the whole with a flexible material The entire display is flexible.

There are two methods of shining the pixels of an organic EL display in full color: a passive matrix method and an active matrix method.

FIG. 3 is a diagram showing the structure of a passive matrix. The passive matrix (passive type) is a method in which an anode and a cathode intersect vertically and horizontally, and the intersection is selected and illuminated by a driver IC. 3a is an opening space of one pixel, and 3b is an external driver IC. In principle, there is a time difference (time division), which is the same as a television scanning line. It is driven by an external driver IC3b. The structure is relatively simple and the manufacturing apparatus can be made inexpensive.

FIG. 4 is a diagram showing the structure of the active matrix. In an active matrix (active type), every transistor (TFT) is attached to each light emitting element as a switching element. 4a is a TFT, and 4b is a light emitting space. The number of TFTs 4a is not limited to one per pixel, and two or three TFTs may be provided. The light emission brightness is controlled by this TFT4a. A current necessary for light emission is supplied from a capacitor. A capacitor is also called a charge capacity and functions to store charges.

In a low molecular organic transistor, a single crystal such as pentacene or naphthalene is used for a semiconductor layer.

In polymer organic transistors, PEDOT (polythiophenine) or PPV (polyethylene vinylene) is used as a conductor. PVPh (polyvinylphenol) or the like is used for the insulating film. A semiconductor layer such as polythiophene is used.

There are also molecular TFTs that use organic semiconductors (pentacene) with high electron mobility and very thin (2.5 nm) SAM (self-assembled monolayer) gate insulators.

There are high-performance transparent organic transistors, organic transistors using organic semiconductor materials called thiolic acid, and organic transistors using the self-organization phenomenon of nanomaterials. Further, since titanium oxide absorbs only light having a short wavelength, a dye (Ru complex) is used as a sensitizer in order to efficiently convert sunlight into electricity. The dye acts as an antenna, and generates electricity by absorbing sunlight and injecting electrons into the titanium oxide film. It has the advantage that not only sunlight but also the light from indoor lamps can be used for power generation.

2 to 20 inch small to medium size active type, TFT is low temperature polysilicon, 20 to 40 inch medium to large size active type, TFT is amorphous silicon, 40 to 100 inch large to extra large size is considered passive type It is done. In the future, 2 to 100 inches can be realized by active drive using all organic TFTs on the film substrate.

The display is preferably as transparent as possible. However, considering that it is used for various purposes, it is preferable that the display has a wide range of transparency. Also, it may be stacked several times to make it look three-dimensional. Moreover, you may color using a pigment | dye etc.

When used as transparent lighting, if it is wrapped, it becomes a transparent signboard / sign. A combination of a transparent white organic EL and an electrophoretic panel or film may also be used.

White organic EL is described in detail in JP-A-2004-63349, JP-A-2004-63209, JP-A-2002-164170, and the like. The shape may be any shape, such as a spherical shape like an incandescent lamp or a cylindrical shape like a fluorescent lamp.

In the present invention, both sides of the transparent organic EL display are covered with transparent solar cells. By doing so, it is possible to protect the organic EL display that is sensitive to ultraviolet light and at the same time obtain electric power (not shown).

In addition, the light emission efficiency can be increased by using a multi-photon element (a known technique). The multiphoton device is to insert several charge generation layers between an anode and a cathode, and to increase quantum efficiency (not shown).

In the conventional bottom emission type, if the metal cathode is made of transparent ITO, it emits light with the same brightness as the front and back, but it does not have to be the same.

The sealing film includes a thin film such as a metal oxide or nitride. There is also a method of repeatedly forming a polymer film and a ceramic film over several layers.

There are also area colors and full colors, and area colors may be sufficient.

Further, full-color techniques include a three-color light emission method, a filter method (white method), a color conversion method, and a photo bleaching method.

Further, the flexible display itself may be a flat speaker (known technique).

FIG. 5 is a block diagram showing the configuration of the advertisement information display system of the present embodiment. Specifically, each block except the database is composed of peripheral LSIs including a CPU and a memory. The CPU reads out a program including an operating system recorded in the memory and executes it sequentially. The function is realized.

As shown in the figure, the advertisement information display system includes an advertisement information providing server 50, an advertisement information providing device 51, and a communication network 52. Here, the advertisement information management server 50 includes a line control unit 5a, a communication information management unit 5b, a location information management unit 5c, an advertisement information management unit 5d, a program design unit 5e, a separation unit 5f, and an access history database. 5g, an advertisement information database 5h, an image database 5i, an audio database 5j, and a program database 5k. The location of the server does not matter.

The advertisement information is composed of image data and audio data. The image data is data displayed on the screen on the display, regardless of whether it is a character display and a video display, or a still image and an operation image. The sound data is data composed of sound output in conjunction with image data. Note that either image data or audio data may be used as advertisement information.

Further, additional data is attached to the advertisement information. The additional data includes the sex, age group, and other specified data of the advertising information target consumer. In addition, for example, real-time video information from a camera installed in a certain area and information detected by a sensor installed in the area, such as temperature, humidity sensor, noise sensor detected temperature, humidity, noise, etc. It may be information. Further, a combination of the sensor information and the information described above may be provided as regional information. In addition, emergency information from the police, fire department, government office, etc. at the time of emergency may be used.

The line controller 5a receives the advertisement information provision request data from the advertisement information provider terminal device, and receives the advertisement information distribution request signal from the consumer terminal device and distributes the desired advertisement information. The advertisement information provision request data includes the sex, age group, desired time zone, day of the week, etc. of the consumer targeted for advertisement information. The advertisement information distribution request signal is a signal for indicating intention to request distribution of advertisement information.

The consumer terminal device is configured by a communication terminal owned by a general consumer individual represented by a mobile phone, PHS, PDA, PC, and the like. Note that the advertisement information provider terminal device, the advertisement information provision device, and the consumer terminal device have separate and independent configurations.

The communication information management unit 5b transmits the advertisement information to the advertisement information providing device 51.

The position information management unit 5c has, for example, a GPS (Global Positioning System) function or a part of a function such as a PHS or a mobile phone. GPS is a device that obtains the current position and altitude using radio waves from an artificial satellite launched on the earth. By operating the receiver when the power is turned on, the current position of the receiver can be automatically acquired after the power is turned on. By combining and calculating differential GPS, vehicle speed sensors, gyros, etc., you can also know the position.

Also, in mobile communications using PHS, mobile phones, etc., in order to know which base station area the phone is currently located in, the radio waves from different base stations are strong immediately after power-on or due to movement. When this happens, communication between the telephone and the base station is performed, so that the latest position is always grasped. The PHS location information confirmation service, etc. is an example of actively using this function. By providing such a position information grasping function for mobile communication, reception is performed in the same manner as in the case of GPS.

The advertisement information management unit 5d receives information including the advertisement information from the information source, transmits it to the advertisement information database 5h, and stores it. Further, the position information is acquired from the position information management unit 5c.

Further, the advertisement information management unit 5d stores the access history from the consumer terminal device including the posting place in the access history database 5g. The access history may include not only the access result but also the gender and age of the consumer.

Further, the advertisement information management unit 5d has a function of determining whether or not the content of the received advertisement information is harmful. Advertisement information that is considered harmful includes information that may harm public order or good manners. As a result of the determination, the advertisement information deemed harmful is stored in the advertisement information database 5h until it is updated, or deleted in the advertisement information management unit 5d. By confirming the contents of the received advertisement information in this way, it is possible to eliminate advertisement information regarded as harmful.

The program design unit 5e designs a time program based on the advertisement information provision request data received from the advertisement information provider. The designed time program is transmitted from the program design unit 5e to the program database 5k and stored.

The separation unit 5f separates the advertisement information into image data and audio data.

Information sources include various provider servers, service centers such as administrative services, satellite broadcasting, TV broadcasting, VTR, DVD video, video CD, public line (ISDN), data created by advertisement creators, weather information from the Japan Meteorological Agency, police There are road information from the Agency and the Ministry of Land, Infrastructure, Transport and Tourism, and crisis management information from the Cabinet Office and the Fire Department.

The communications network 52 includes IrDA communications, digital broadcasting terrestrial or satellite communications networks, Internet networks such as public lines, CATV, ADSL, and optical fibers, optical fiber cables, coaxial cables, optical / radio wave beacons, FM multiplex broadcasting, and DOPA networks. , Packet communication, mobile satellite communication at UHF (300 MHz to 3 GHz), CATV Internet, WLL (FWA) wireless Internet, distribution network, PHS network, PLC network, etc., but are not particularly limited. You can also use MMAC.

The advertisement information providing device 51 includes a communication unit 5l, an advertisement information control unit 5m, a display control unit 5n, an audio output unit 5o, a program database 5p, an image database 5q, an audio database 5r, and a transparent organic EL display. It is composed of 5s and a speaker 5t. The display 5s may also serve as the speaker 5t. This is placed in stores or vehicles.

The advertisement information control unit 5m transmits and stores the image data to the image database 5q, the sound data to the sound database 5r, and the time program to the program database 5p. The advertisement information control unit 5m outputs and displays advertisement information according to the time program.

Next, the operation of the advertisement information providing system of this embodiment will be described with reference to FIG. This figure is a flowchart showing the operation of the advertisement information providing system.

As shown in the figure, first, the advertisement information provision request data transmitted from the advertisement information provider terminal device via the communication network 52 is received by the line control unit 5a of the advertisement information provision server 50 (step 1). .

Based on this, the advertisement information management unit 5d selects and receives the advertisement information based on the advertisement information provision request data and the position information from the position information management unit 5c. Further, the advertisement information is transmitted to the advertisement information database 5h and stored (step 2).

On the other hand, the program design unit 5e designs a time program for the advertisement information to be provided based on the advertisement information provision request data. The designed time program is transmitted from the program design unit 5e to the program database 5k and stored.

Also, the advertisement information is read from the advertisement information database 5h and sent to the separation unit 5f via the advertisement information management unit 5d. The separation unit 5f separates the advertisement information into image data and audio data (step 3). The separated data is transmitted to and stored in the image database 5i and the audio database 5j, respectively.

Thereafter, when it is time to transmit the advertisement information from the advertisement information providing server 50 to the advertisement information providing apparatus 51, the image data and the sound data are read out, and the advertisement information management unit 5d, the communication information management unit 5b, and the communication network 52 are read out. Is transmitted to the advertisement information providing apparatus 51 via With the transfer of the advertisement information, the time program stored in the program database 5k is also transferred (step 4).

In the communication unit 51 of the advertisement information providing device 51, the received image data and sound data as advertisement information are transmitted and stored in the image database 5q and the sound database 5r, respectively, via the advertisement information control unit 5m. The time program transferred together with the advertisement information is also transmitted and stored in the program database 5p.

In the advertisement information control unit 5m, according to the received time program, the image data and the audio data are sequentially read from the image database 5q and the audio database 5r, and transmitted to the display control unit 5n and the audio output unit 5o. The received advertisement information is output from the transparent organic EL display 5s and the speaker 5t (step 5).

On the other hand, if the advertisement information distribution request signal is not received by the line control unit 5a from the consumer terminal device, the process ends. However, if received, the access history from the consumer is transmitted via the line control unit 5a and the communication information management unit 5b. Are transmitted to and stored in the access history database 5g. When the advertisement information management unit 5d confirms that the advertisement information distribution request signal has arrived at the line control unit 5a (step 6), the image data and audio data, which are advertisement information, are stored in the image database 5i and the audio database. It is read from each of 5j, and distributed from the advertisement information management unit 5d to the consumer terminal device via the communication information management unit 5b and the line control unit 5a (step 7). Then, the received advertisement information is output in the consumer terminal device.

Then, the above operations are repeated until the end operation is performed in the consumer terminal device, the advertisement information providing server 50, and the advertisement information providing device 51 (step 8).

For example, when used for traffic advertisement, the advertisement information providing device 51 or both the advertisement information providing server 50 and the advertisement information providing device 51 are installed in a shared transport vehicle, and a management center (not shown) is provided. Regardless of where the management center is located. Servers can also be installed on telephone poles and traffic lights.

The management center manages all trains operating on railway lines in a predetermined area, and is provided with a well-known operation management device mainly composed of a computer used for the operation management. This grasps the operation position of all trains to be managed in real time, and supplies this operation position information together with the train number in real time.

When the shared transport vehicle sequentially moves in a plurality of areas, the advertisement information stored in the advertisement information database 5h is sequentially updated every time it enters each area.

The control CPU mounted on each vehicle displays the updated advertisement information on the designated advertisement information providing device 51 to switch the advertisement information. Advertisement information is prepared for each region.

Although railroad trains are applied as shared transport vehicles, the present invention is not limited to this, and the same effect can be obtained when applied to other shared transport vehicles such as taxis, shared buses, ships and passenger planes. Needless to say, is obtained.

In addition, since trains, buses, etc. move along predetermined track routes according to a predetermined time table, the current position of the operating vehicle can be determined from the current time based on this time table. . It can also be determined from the vehicle ID, time, location information (GPS), etc.

On the other hand, a moving vehicle such as a taxi does not have an operation position or operation time, so it determines the current position by GPS and provides advertisement information with content suitable for the actual time of boarding.

When the above-mentioned advertisement information providing system is independently constructed by a company such as a railway, bus or taxi, a fee system may be set between the advertisement requester and the company. In addition, when a system is constructed with a plurality of companies and an advertising agency having them, the advertisement requester pays the advertising agency, and each company that introduces the advertising system determines the advertisement according to the advertising performance. Collect advertising fees from the agency.

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 7 is a diagram showing entrances and exits of convenience stores and supermarkets. 7 is the case where it is attached to the door of the entrance or the window glass.

FIG. 8 shows the inside of a convenience store or supermarket. 8a is a product shelf, 8b is a shopping cart, and 8c is a floor-advertisement.

FIG. 9 is a diagram showing the inside of a convenience store or supermarket. 9 is when attached to the POP at the special event corner.

FIG. 10 is a diagram showing entrances and exits of other stores and hotels. 10 is a case where it is pasted at the entrance of a store or a hotel. In addition, a cash register or a window may be used.

POP (Pop) is a sales tool that is highly effective at a relatively low cost for a store, and at the same time is a source of information for customers who visit the store to shop with peace of mind. It is. POP (Popy or Pop) advertising is an abbreviation that stands for “Point Of Purchase advertising” in English and is translated into advertising at the time of purchase in Japan. So POP ads are for the store as well as for the customer.

It is said to be a “salesman who doesn't talk about things” and is a sales promotion tool that supplements the product explanations of shop assistants. Increases customer's willingness to purchase at the time of purchasing and plays a major role in purchasing decisions. There are many customers who enjoy shopping these days, and over-services such as oral explanations by store clerks are becoming “uncomfortable” on the contrary. Depending on how you draw and install it, you will not be able to demonstrate the original effects and roles of POP advertising, but you will also be asked about the sales attitude, so it is also important for revitalizing the store and prospering business. is there.

As the material, paper, cardboard, plastic, metal, wood, cloth, etc. are used.
The manufacturer wants to appeal to the entire category, and can make improvements to the retailers that are needed as a category management tool.

In the future, store advertising media will evolve in a way that is closely linked to logistics systems and customer information databases.

FIG. 11 shows a restaurant and the like. 11 is a case where it is used for a menu such as a restaurant.

FIG. 12 is a diagram showing an escalator or a staircase. 12a is a glass part such as an escalator or a staircase, 12b is an escalator or a stairs kick-up or tread, 12c is an escalator or a stair railing, and 12d is a escalator or a staircase bulletin board.

FIG. 13 is a diagram showing a telephone box. Reference numeral 13 denotes a case used for a telephone box. In this case, a map or the like is displayed for emergency use such as accidents, incidents, and disasters, and various assistance is provided.

Conventional advertising media include posters installed in passageways, walls, trains, etc. in transportation, POP advertisements installed inside and outside various sales stores, and train hanging advertisements. It is installed in the place attached to.

In recent years, traffic advertisements are attracting attention not only as a storage medium for the four media, but also as a lifeline media targeting businessmen and OLs.

Out-of-home (OOH) media is a media that contacts outside the home and is a new concept that mainly encompasses outdoor advertising and traffic advertising. The OOH concept can be said to aim for integrated planning and buying with the four media.

As advertisers' needs change to products, services, and campaigns, the media 4 and the media mix of OOH are steadily increasing, especially in terminal stations and downtown areas, etc. An example of developing a traffic advertisement is conspicuous.

Due to the diversification of advertising media and the economic downturn, advertisers demand cost effectiveness and there is a need for data for quantifying the effects. A vision jack that plays the same video at multiple times on multiple visions is also doing well.

Vision Jack is not a diversion of normal TV CF material, and it looks like a huge information device by matching the characteristics of the city with the audience.

It is also used as evacuation, guidance guidance signs, guide lights, etc.

It can also be a tool for total communication by viewing the same advertisements in different media inside and outside the house and in the store.

In Europe, where the quality of outdoor advertising is high, it is recognized by advertisers as a medium that is much more effective than TV commercials.

It is also expected to develop as a media that will be used for product announcements targeting a variety of young people, such as entertainment and communication, in conjunction with the characteristics of the city.

FIG. 14 is a diagram illustrating a station. 14a is a station, 14b is a station, 14c is a station, and 14d is used for a bench advertisement.

FIG. 15 shows a ticket gate. 15a is a free poster, 15b is a flag advertisement, 15c is a banner advertisement, and 15d is a floor advertisement.

FIG. 16 is a diagram showing the inside of a building such as a station premises. 16 is called an ad pillar, and it is a case where it is wound around a pillar. Station space such as station flags, pillar roll advertisements, and floor advertisements are also popular as station jacks during large campaigns.

FIG. 17 shows an automatic ticket gate. 17 is a case where it is attached to an automatic ticket gate.

FIG. 18 is a diagram showing the front of the train. 18 is a case where it is used on the front of a train.

FIG. 19 is a diagram showing the side of the train. 19 is a side (outside sticker) sticker.

In-car media is popular throughout the year because the display face is relatively long on the face, on windows, and next to doors. In addition, IT-related companies use it for the purpose of branding in the long range in order to appeal the URL address completely.

Although the sticker is small in size, it is posted in the door pocket position and is popular with advertisers as a good medium.

Advertising charter trains are used for large campaigns and are developed in a way that advertisers have devised visual ideas.

FIG. 20 shows the inside of the train. 20a is suspended, 20b is a handrail, 20c is a poster on the window, 20d is a poster on the door, 20e is a twin sticker, 20f is a door sticker, 20g is a horizontal shelf sticker, 20h is a window sticker, 20i is a floor sticker, 20j is a floor advertisement A through road sticker, 20k is a vehicle connection poster, 20l is a door horizontal poster, 20m is a door horizontal sticker, 20n is a door horizontal poster, 20o is a small frame face value poster, and 20p is an ad ceiling (ceiling).

In addition, there are door caution stickers, entrance / exit upper posters, connecting stickers, front posters, and wife window stickers.

FIG. 21 is a diagram showing the appearance of the bus. 21a is an ordinary sticker, 21b is an outer plate, and 21c is a windshield.

The bus location system uses mobile communication to transmit vehicle IDs (numbers identifying individual vehicles), time, location information (latitude / longitude), etc. to the center at regular intervals from buses loaded with onboard equipment. As a result of calculation at the center side, the current position of the vehicle is grasped, and the operation status of the route bus / high-speed bus and access information to the bus stop are displayed / provided to the user via the Internet or a mobile phone. This is a system that improves the convenience of bus use.

Providing the estimated arrival time of the destination in the bus or providing the bus delay, estimated arrival time, timetable, and charges with a personal computer or mobile phone will improve the convenience for bus users.

In addition, since it is possible to instruct crew members to set operation restrictions during abnormal weather, the safety of the bus is improved.

Furthermore, by accumulating and statistically processing the data of operation status, it can be used for advanced operation management, and it is encouraged to switch from private cars to express buses, resulting in congestion due to reduced traffic on the expressway. Can be expected.

FIG. 22 is a view showing the rear part of the bus. 22a is a rear sticker and 22b is a rear plate.

FIG. 23 shows the inside of the bus. 23a is a car face value poster, 23b is a hanging leather advertisement, 23c is a driver seat back poster, 23d is a ceiling poster, and 23e is a normal sticker. In addition, there are advertisements on car doors, side hanging posters, and horizontal frame posters.

ITS is an abbreviation for Intelligent Transport Systems, which improves the convenience of road users by using information such as DSRC to network people, roads, and vehicles, and also provides roads such as traffic accidents and traffic jams. Aiming to solve traffic problems. ITS has the following advanced navigation system, automatic toll collection system, safe driving support, traffic management optimization, road management efficiency, public transport support, commercial vehicle efficiency, pedestrian support, It consists of nine development fields for emergency vehicle operation support.

DSRC is an abbreviation for Dedicated Short Range Communication. The 5.8GHz active DSRC used in ETC in Japan can receive a large amount of information at high speed. Two-way, high-speed, large-capacity communication (maximum wireless transmission speed of 4 Mbps) is possible, and the ITU (International Telecommunication Union) can provide a variety of ITS services between roads and vehicles using a common communication method. International standardization.

ETC is charged by the computer system, so if this spreads, it will change the fee according to the user needs and the route for environmental measures such as transit discount, night discount, changing the fee according to the route for environmental measures, etc. It is possible to introduce a detailed fee system that responds to user needs and environmental measures.

It is mainly composed of onboard equipment, IC card, and roadside antenna. Insert the IC card that records the contract information into the in-vehicle device installed in the vehicle, record it on both the toll road computer system connected to the toll gate of the toll road toll gate and the IC card, and charge at the toll gate It is possible to pass without stopping for payment.

The in-vehicle device is a wireless device installed on the dashboard of a vehicle, etc., and an IC card is inserted to communicate information necessary for charge calculation between the IC card and the roadside antenna. UTMS (New Traffic Management System) is the realization of a safe, comfortable and environmentally friendly traffic society through advanced information and communication technologies such as two-way communication between individual vehicles and traffic control systems using optical beacons. It is a system to aim for.

Also, PTPS (Public Vehicle Priority System), ITCS (Advanced Traffic Control System), HELP (Emergency Call System), MOCS (Vehicle Traffic Management System), DRGS (Dynamic Route Guidance System), EPMS (Traffic Pollution Proposal System), PICS (Pedestrian Support Information Communication System) FAST (Emergency Vehicle Support Information Communication System), DSSS (Safety Driving Support System), IIIS (Advanced Image Information System), AMIS (Traffic Information Providing System), etc. Thus, the present invention plays an important role.

FIG. 24 is a diagram showing the appearance of a taxi. 24a is a side sticker, and 24b is a display board.

FIG. 25 is a diagram showing the rear part of the taxi. 25 is a case used for a rear-window sticker.

FIG. 26 is a diagram showing a rear seat in a taxi. 26 is used for seat advertisement. Since ITS, which uses state-of-the-art information and communication technology to build roads, vehicles, and people as an integrated system, is closely related to taxis, which are public transportation systems, it is important to keep an eye on ITS trends. It is necessary to advance the sophistication of taxi radio while always studying the relationship between taxis and taxis. It is hoped that taxi radio will become more sophisticated, the entire taxi business will be activated, and the service to users will be dramatically improved.

FIG. 27 is a diagram showing a driver's seat of an automobile. 27 is a case where it is used for driving assistance of a car. In this case, the most important point is not to interfere with safe driving. It may also be attached to the mirror.

FIG. 28 shows a wheelchair. 28 is used for a wheelchair. In this case, it is used as a display for various assistance.

Pedestrian ITS is one of the major development areas of ITS, and is a system for providing a safe, secure, and smooth mobile environment for pedestrians, wheelchair users, bicycle users, etc. It is.

Specifically, it provides comprehensive services such as alerting, providing surrounding information, and route guidance using technology that measures the position of pedestrians with high accuracy, detailed digital maps, and mobile devices with communication functions. To do.

In addition, it can be used for pachinko machines, reception counters, vending machines, utility pole advertisements, and the like.

In the present invention, when used for illumination, an alternating current of 100 volts is converted into a direct current by a converter, or an inverter is attached to make it shine at a high frequency.

In addition, by incorporating a micro server (known technology) into the organic EL display according to the present invention and performing mutual cooperation with other servers over the network, information support according to the situation of the user is provided, and a part of ubiquitous computing is performed. It can be considered that

In addition, the solar cell used in the present invention controls the reflectance of infrared light having a strong thermal effect by using generated electricity, so that infrared light is reflected in summer and taken indoors in winter. The application of can also be expected.

It also generates electricity by absorbing only ultraviolet rays. It is made by combining a semiconductor of zinc oxide and a semiconductor of copper aluminum oxide. Although the ultraviolet light used for power generation is as small as 6% of the radiant energy of sunlight, the use efficiency of sunlight is superior to the current solar cell in consideration of the control of infrared light.

Moreover, various deterioration by ultraviolet light including the solar cell itself is prevented beforehand. When energy that can be saved by infrared light (heat ray) control is included, the utilization efficiency of sunlight exceeds that of ordinary solar cells. A semiconductor having a band gap of 3 eV or more can be a transparent semiconductor.

In addition, the coumarin dye-sensitized oxide semiconductor photoelectrode can produce transparent and colorful fashionable solar cells by using organic dyes having various colors.

In addition, using phthalocyanine and perylene, the dye type is cheaper than silicon and leads to the practical use of an unrestricted type.

A touch panel can also be used. There are two types of touch panels: pressure sensitive and electrostatic. The former senses pressure changes, and the latter senses electrical signals due to static electricity.

Also, a two-dimensional barcode can be displayed on the screen. When the displayed two-dimensional barcode is read with a camera-equipped mobile phone with a two-dimensional barcode reader function, the text and URL embedded in the two-dimensional barcode are displayed on the cellular phone, making it easy to specify Can be accessed.

Also, by reading the information of the ID tag attached to advertisements, it becomes possible to enjoy more detailed information and content such as music and video.

In each of the above embodiments, the application program received by the advertisement information management unit 5d is compatible with hypermedia, and moves to another linked screen by designating an icon or pictograph on a predetermined screen. Can be done.

As an example of the main use of radio waves in Japan
With long wave LF of 30kHz to 300kHz, beacons for ships and aircraft, standard radio waves,
In 300kHz to 3MHz medium wave MF, ship communication, medium wave broadcast (AM radio), amateur radio, beacon for ships and aircraft,
In 3MHz-30MHz shortwave HF, ship / aircraft radio, shortwave broadcast, amateur radio,
30MHz to 300MHz VHF VHF, FM broadcast (community broadcast), TV broadcast, disaster prevention administrative radio, fire radio, train radio, police radio, simple radio, air traffic control radio, radio call, amateur radio, cordless radio,
300MHz to 3GHz ultra long short wave UHF, mobile phone, PHS, MCA system, taxi radio, TV broadcasting, disaster prevention administrative radio, mobile satellite communications, police radio, simplified radio, radar, amateur radio, personal radio, wireless LAN ( 2.4GHz band), cordless phone, wireless access (2.4GHz band), ISM device,
3GHz ~ 30GHz microwave SHF, microwave relay, satellite communication, satellite broadcasting, radar, radio astronomy / space research, wireless LAN (5.2GHz band), wireless access system (5,22,26,38GHz band), narrow Area communication system, ISM equipment,
In 30 GHz to 300 GHz millimeter wave EHF, radio astronomy, satellite communication, simple communication, radar,
and so on.

In addition, the current third generation mobile communication system (IMT-2000, International Mobile Telecommunications-2000) is a digital next-generation mobile communication system, a global service that can be used anywhere in the world, a high-quality voice service comparable to a fixed network, and simple It is characterized by the provision of multimedia mobile communication services such as simple video transmission and Internet access.

Furthermore, a new 4th generation mobile communication system that supports cellular and has a higher communication speed can also be used. Alternatively, spread spectrum communication (direct spreading method) may be used in which the frequency band of the carrier wave is widened and the radio wave has a low output.

Ultra Wideband (UWB) is a system that emits power over a very wide frequency band of several GHz or more, such as emitting pulsed radio waves, and is a wireless system that enables high-speed communication of 100Mbps scale. It is. In addition, accurate positioning is possible by this method. Specifically, it is considered to be used in fields that require high-speed transmission, positioning and measurement of moving images and large-capacity data of digital television and video.

Bluetooth is a short-range wireless standard using the global ISM band (2.4 GHz), which is low cost, low power consumption, small size, light weight, and high interoperability.

In the future, the radio wave condition of the television will be digitized, and the Internet and the television will be displayed on one screen.

The digital satellite broadcasting system is not limited to simply watching television broadcasts, but can be used as a transmission system for large-capacity digital data using a large number of channels. That is, a digital satellite broadcast receiver has a function as a receiver of digital data that multiplexes and transmits contract information related to the viewer of the program, data for a personal computer, etc. in addition to image / audio data. .

For example, in one broadcast in the current satellite broadcasting system, there is an explanation of the EIT (Event Information Table), electronic program guide EPG (Electric Program Guide), viewing fees, viewing age restrictions, etc. And delivered. Specifically, information such as viewing fees and viewing age restrictions is broadcast together with program information as common information ECM (Entitlement Management Message) common to the receiving terminals.

The target ID is defined in the same manner as the viewer attribute information registered in the IC card section of each receiving terminal. That is, the target ID is used to specify the range of consumers or consumers who want to supply products and services related to advertisements. Specifically, the target ID has information such as gender, age, and local hobbies. This target ID is added to the head of a series of advertisement data in the broadcast signal.

When both audio information and image information are provided, the audio information may correspond to the image information or may be completely independent of the image.

In addition, connecting the server and the display unit using a dedicated line and connecting them on a closed network using these dedicated lines reduces the risk of exposure to unauthorized access. However, the present invention is not limited to this, and other methods include a cable television (CATV) data communication network, a wireless network such as a sanitary data broadcast, or the Internet. A mobile phone having a function connectable to the network may be incorporated, and these connection methods may be appropriately selected according to the installation environment and display capability.

In the above embodiment, there is a radio timepiece as means for knowing accurate time. Radio clocks have also been put to practical use in wristwatches and table clocks. Users can perform setting operations by receiving time information transmitted at a specific frequency and automatically setting the clock to that time. It is possible to always obtain an accurate time.

The FM broadcast time information function is an additional function service that has recently been started, and by multiplexing the time information with the FM broadcast, the current time can be displayed on a display unit such as a radio.

In addition, the time information acquisition function of the PHS or mobile phone acquires the current time by dialing the existing time confirmation number (117) or the like.

In the above embodiment, the position information notification means is obtained from the identification information of the base station of the mobile communication network, in addition to using GPS (Artificial Satellite Position Determination System), road traffic information system (VICS), etc. Position information can be used. In the case of a route bus, etc., if the location information corresponding to each bus stop is superimposed on a recording medium such as an in-car broadcast recording tape to inform the passengers of the next bus stop, the bus will be operated during bus operation. The position of the current route bus can be detected by in-car broadcast.

In addition to using mobile communication as a means for communication with a mobile body, the same effect can be obtained by using narrow area wireless communication such as the DSRC communication method.

Software for embedded computers tends to be developed individually, and similar functions were newly developed. On the other hand, there has been a situation in which required functions have become more sophisticated and development time has been shortened. In order to solve this problem, the T-Engine project has standardized the hardware development platform and real-time operating system with the keywords “distribution of middleware” and “realization of 100 years of software that can be used for a long time”. We are trying to provide a guideline to promote the distribution of software components located between the operating system and application software.

In addition, TRON is excellent as a real-time OS because it can execute instructions instantly, and it is an open OS, so it does not require much usage and is low in cost. TRON is an abbreviation for The Realtime Operating system Nucleus. ITRON is embedded in equipment and used for mobile phones, video cameras, engine controls, etc. BTRON is used for dialogue with people, and is used for personal computers, PDAs, electronic books, and so on. CTRON is used for communication control and is used in electronic exchanges at telephone offices. eTRON is used for electronic tickets.

Linux is an OS in which users can develop necessary functions and software themselves, and the user can freely obtain and change the source. It is preferable to use TRON or Linux.

In addition, the ETC will greatly improve the processing capacity of the toll booth and help to eliminate toll gate traffic. Stop and go at the toll booth will be reduced, so noise and nitrogen oxides associated with starting and acceleration will be reduced, and the environment around the toll booth will be improved.

There are strong demands for the establishment of new interchanges for the purpose of revitalizing the region and improving convenience, as the area where the interchange is located has a tendency to increase the population, increase income, and promote the establishment of businesses. is there. In the conventional fee payment system, since the toll gates are consolidated in one place, it is necessary to have a large-scale structure interchange on a large site, but if ETC is used, the processing capacity is large and it is also necessary to consolidate the toll gates As a result, there is a need for a compact tollgate structure, making it easy to add interchanges in line with local conditions.

In addition, management costs can also be reduced at existing tollgates due to the decrease in manned booths, etc. if ETC becomes popular. In addition, the area is activated.

In addition to the conventional ETC service, road users will be able to obtain detailed driving support information (congestion information, lane regulation information, rest facility information, etc.) upon request, and various types of external Internet connections. It is possible to receive various services such as acquisition of various information sources, music data distribution, e-mail and electronic payment.

Smart communication uses the road-to-vehicle communication (DSRC) technology used in ETC to provide various services in the car.

Information services include road traffic, weather, emergency, rest facilities, sightseeing, lodging, restaurant reservations, general parking lots, car navigation data updates, medical institutions, Internet connection, live video, road manager notices, car Maintenance, IP phone, sending and receiving mail, receiving TV broadcasts outside the receiving area, music data distribution, electronic payment, regional information, abnormality / disaster, download / streaming, gas station order, repair reservation and payment.

The multi-DSRC service is a variety of public and private services that utilize ETC's interactive, high-speed, large-capacity DSRC. Information on each company can be provided in the car, and payment can be made at the parking lot.

The technology for efficiently providing such a multi-DSRC service with one common radio is the smart communication platform. Specifically, this is a wireless communication processing procedure (protocol).

In addition to ETC, a variety of services such as multi-DSRC services will be realized, which is expected to improve convenience for road users and promote ETC.

In addition, safety and smoothness in road traffic will be promoted, and traffic pollution will be prevented. Realize a safe and comfortable transportation society that is friendly to the environment. Prevent traffic accidents by maintaining traffic lights.

In addition, traffic congestion and congestion are greatly reduced by controlling traffic signals and variable information boards according to the flow of vehicles.

In addition, the number of stoppages caused by traffic signals is reduced, and the number of accidents caused by frustrating driving is reduced by guidance information for roads without traffic jams.

In addition, by reducing the number of times the vehicle is stopped due to traffic jams or congestion, the exhaust gas and noise emitted at the time of stopping / starting are reduced, and a human-friendly environment can be realized.

In addition, a reduction in the fuel consumption of the car due to a smooth flow leads to energy savings and securing stable low prices, and an environment friendly to the earth can be realized.

Also, driving on highways and branching at intersections are safe and comfortable.

In addition, easy-to-read information display and route guidance with appropriate voice support make it easy to understand necessary information according to the situation and purpose, and the car aims at the destination as if it were a familiar road.

Also, by providing static information such as the current location and route guidance, traffic congestion information grasped by the traffic control center, and dynamic information such as accidents, appropriate detour measures according to the situation and routes Allows selection, contributes to smooth traffic safety and environmental improvement.

Further, by performing two-way communication with the optical beacon, it is possible to receive traffic information in a detailed and easy manner not only for a wide range of traffic information but also for traffic conditions in the traveling direction by a simple graphic display type or the like.

In addition, by receiving the time (link travel time) required to travel between the intersections, it is possible to guide and guide the route to the destination in the shortest time avoiding traffic congestion. ETC is an abbreviation of “Electronic Toll Collection System”, and is a system that automatically pays tolls using DSRC without stopping at the toll gate on the toll road.

In addition, 5.8GHz DSRC wireless communication technology, which has been internationally standardized by the International Telecommunications Union (ITU), is adopted between the vehicle-mounted device and the antenna installed at the toll gate.

There is also a non-stop automatic toll collection system.

AHS uses information gathering infrastructure and route guidance infrastructure such as roadside cameras, information gathering using vehicle-side cameras and in-vehicle sensors, etc., and information exchange via road-to-vehicle communication and car-to-vehicle communication. Knowing the position and behavior of vehicles in real time and supporting safe driving.

VICS is a road traffic information communication system, and is an abbreviation for Vehicle Information and Communication System. VICS is a project promoted by the National Police Agency, the Ministry of Internal Affairs and Communications, and the Ministry of Land, Infrastructure, Transport and Tourism, which is edited and processed at the system center, and through three media: optical beacons, radio beacons, and FM multiplex broadcasting. Provided to.

In addition, AHS (Advanced cruise-assist Highway Systems) is a driving support system that provides information, warnings, and operation support to drivers in real time by linking roads and automobiles via wireless communication.

In order to avoid accidents, AHS performs “information provision” for undiscovered or undetected dangerous events, “alarm” for misjudgment, and “operation support” for misoperation.

In addition, the car navigation system displays the position of the vehicle, searches for a map of the destination, searches for a route to the destination, and searches for a route to the destination.

There are media such as VICS3 media (optical beacon, radio beacon, FM broadcast), ETC, i-mode, internavi system, G-BOOK, emergency information support (HELPNET).

An optical beacon is installed on a general road using light (near infrared) as a medium. It is also set up by the prefectural police and provides information on general roads and expressways (provides necessary information in detail at the place where it was installed).

Radio beacons use radio waves (quasi-microwaves) as a medium and are mainly installed on highways. Installed by a road administrator and provides information on expressways (including some general roads) (provides in detail the information necessary for the place where they are installed).

FM multiplex broadcasting uses radio waves (FM broadcast waves) as a medium, and the VICS center broadcasts using NHK's FM multiplex broadcasting equipment.

Each unit may be realized by dedicated hardware. Each unit is composed of a memory and a CPU (central processing unit), and a program for realizing the function of each unit is loaded into the memory. The function may be executed by executing the function.

Alternatively, the program for realizing the function of each unit may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read by a computer system and executed. Here, the “computer system” includes an OS and hardware such as peripheral devices.

The “computer-readable recording medium” refers to a storage device such as a portable medium such as a flexible disk, a magneto-optical disk, a RAM, and a CD-ROM, and a hard disk built in the computer system. Further, the “computer-readable recording medium” is a medium that dynamically holds a program for a short time, such as a communication line when a program is transmitted via a communication line such as a network line such as the Internet. In this case, a volatile memory in a computer system serving as a host server or a client in this case includes a program that holds a program for a certain period of time. Further, the program may be a program for realizing a part of the functions described above, and may be a program capable of realizing the functions described above in combination with a program already recorded in a computer system. .

The system described above is also realized by a program for causing this to function. This program is stored in a computer-readable recording medium. In the present invention, the ROM may be a program medium as the recording medium, and the external storage device may be a program medium such as a CD-ROM drive. In any case, the stored program may be configured to be accessed and executed by the CPU, or in any case, the program is read and the read program is not shown in a program storage area. The program may be downloaded and executed by the program. It is assumed that this download program is stored in the main device in advance.

Here, the program medium is a recording medium configured to be separable from the main body, such as a tape system such as a magnetic tape or a cassette tape, a magnetic disk such as a flexible disk (registered trademark) or a hard disk, or a CD-ROM / MO. / MD / DVD and other optical discs, IC cards / optical cards and other card systems, or mediums that carry fixed programs including semiconductor memories such as mask ROM, EPROM, EEPROM, flash ROM, etc. Also good.

Further, it may be a medium that fluidly carries the program so as to download the program from the communication network via communication connection means with an external communication network. When the program is downloaded from the communication network in this way, the download program may be stored in the main device in advance or may be installed from another recording medium. The content stored in the recording medium is not limited to a program and may be data.

The advertisement information may be stored in a hard disk or the like of the advertisement information providing server, or may be stored and presented in a volatile memory such as a RAM (Randam Access Memory).

Note that the memory is a non-volatile memory such as a hard disk device, a magneto-optical disk device, or a flash memory, a recording medium that can only be read such as a CD-ROM, a volatile memory such as a RAM, or a combination thereof. Shall be composed. An optical memory, an organic memory, or a molecular memory may be used.

The memory that holds the advertisement data holds a plurality of advertisement data in advance, holds image data captured from an external recording medium such as a CD-ROM or DVD in the vehicle, or stores it in a server installed outside the vehicle. The stored image data and the image data transmitted from the portable terminal are downloaded via the receiver and captured and held. In addition, Flash EEPROM, organic memory using organic materials for storage elements, “Millipede” applying atomic force microscope (AFM) mechanism for data storage, phase change film used in optical disks There are also phase change memory (OUM) as a memory element and porcelain memory using magnetic material.

The plastic optical memory further records a plurality of holograms in a superimposed manner, and can read out only a specific pattern by transmitting a filter by a liquid crystal shutter at the maximum.

The processing in the advertisement provider server and the street advertising device in each embodiment is executed by a computer controlled by a program. As this program, for example, a magnetic disk, a semiconductor memory, or any other computer-readable program can be used. The program stored in the recording medium may be loaded into the computer directly on the computer and read into the computer, or may be read into the computer via a communication line.

The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes design changes and the like without departing from the gist of the present invention.

Further, each information providing apparatus performs an advertisement by adjusting an advertisement time zone, broadcast time, broadcast frequency, etc. for each apparatus.

The above-described examples are merely specific examples of the present invention, and the present invention is not limited to the configurations of these embodiments, and it goes without saying that combinations thereof are also included in the present invention. It is.

1 is a schematic structural diagram of an organic EL display according to the present invention. 1 is a typical structural diagram of a flexible organic EL display according to the present invention. It is a figure which shows the structure of the passive matrix which concerns on this invention. It is a figure which shows the structure of the active matrix based on this invention. It is a block diagram which shows the structure of the advertisement information display system which concerns on this invention. It is a flowchart which shows operation | movement of the advertisement information provision system which concerns on this invention. It is a figure which shows the entrance and exit of the convenience store and supermarket which concern on this invention. It is a figure which shows the inside of the convenience store and supermarket store which concern on this invention. It is a figure which shows the inside of the convenience store and supermarket store which concern on this invention. It is a figure which shows the entrance and exit of the other store and hotel which concern on this invention. It is a figure which shows the restaurant etc. which concern on this invention. It is a figure which shows the escalator or staircase which concerns on this invention. It is a figure which shows the telephone box which concerns on this invention. It is a figure which shows the station which concerns on this invention. It is a figure which shows the ticket gate which concerns on this invention. It is a figure which shows the inside of buildings, such as the station yard which concerns on this invention. It is a figure which shows the automatic ticket gate which concerns on this invention. It is a figure which shows the train front which concerns on this invention. It is a figure which shows the train side surface which concerns on this invention. It is a figure showing the inside of a train concerning the present invention. It is a figure which shows the external appearance of the bus | bath which concerns on this invention. It is a figure which shows the rear part of the bus | bath which concerns on this invention. It is a figure showing the inside of a bus concerning the present invention. It is a figure showing the taxi appearance concerning the present invention. It is a figure which shows the taxi rear part which concerns on this invention. It is a figure which shows the rear seat in a taxi which concerns on this invention. It is a figure which shows the driver's seat of the motor vehicle based on this invention. It is a figure which shows the wheelchair which concerns on this invention.

Explanation of symbols

1a Cathode
1b Electron injection layer
1c Electron transport layer
1d light emitting layer
1e Hall transport layer
1f hole injection layer
1g cathode
2a Barrier film
2b Polymer organic EL
2c cathode
2d anode
2e adhesive
2f Insulation layer
3a Open space of one pixel
3b External driver IC
4a TFT
4b luminous space
50 Advertisement information server
51 Advertising information provision device
52 Communication network
5a Line control unit
5b Communication Information Management Department
5c Location Information Management Department
5d Advertising Information Management Department
5e Program design department
5f Separation part
5g access history database
5h Advertising information database
5i image database
5j voice database
5k program database
5l communication section
5m advertising information control unit
5n Display controller
5o Audio output section
5p program database
5q image database
5r voice database
5s transparent organic EL display
5t speaker
7 Transparent organic EL display on doorway and window glass
8a Product shelf POP
8b Transparent organic EL display used for shopping carts
8c floor-advertising
9 POP at the event corner
10 Transparent organic EL display affixed to the entrance of stores and hotels
11 Restaurant menu
12a Transparent organic EL display on glass parts such as escalators or stairs
12b Escalator or stairs lift or tread
12c Escalator or stair railing
12d escalator or stairs bulletin board
13 Transparent OLED display on the telephone box
14a Station
14b Paste station
14c Station
14d bench advertising
15a free poster
15b flag advertising
15c banner ad
15d floor-advertising
16 Adpillar
17 Transparent organic EL display attached to automatic ticket gate
18 Transparent OLED display used on the front of trains
19 Side sticker
20a Suspension
20b railing
20c Window poster
20d door poster
20e twin sticker
20f door pocket sticker
20g Net shelf horizontal sticker
20h window sticker
20i floor-advertising
20j Through road sticker
20k vehicle connection poster
20l door horizontal poster
20m door side sticker
20n door horizontal poster
20o small frame face value poster
20p ad ceiling (ceiling)
20q net shelf poster
21a Ordinary sticker
21b Outer plate
21c windshield
22a rear sticker
22b rear plate
23a Car face value poster
23b hanging leather advertising
23c Driver's seat rear poster
23d ceiling poster
23e normal sticker
24a side sticker
24b display board
25 Rear window sticker
26 Seat ads
27 Transparent OLED display for driving assistance
28 Transparent OLED display used for wheelchairs

The present invention relates to a technique for realizing an advertisement information providing system using a transparent organic EL display.

Conventionally, when providing advertising information to consumers ・ TV and radio commercials ・ Newspaper and magazine advertisements ・ Folding leaflets ・ Outdoor advertising ・ Transport advertising ・ SP ・ Direct mail ・ Distributing street displays and leaflets using LEDs ・Advertisements on websites, advertisements using projectors, various signs, signs, outdoor advertisements, street advertisements, stickers and stickers on vehicles, hanging advertisements in vehicles, kiosks installed in convenience stores, liquid crystal displays and plasmas There were methods such as advertising and FM teletext broadcasting using a display.
JP2003-122266 JP2002-351374 JP2003-43963 JP2003-108858 JP2001-202455 JP2001-283084 JP2002-215076 JP2002-251158 JP2003-308025

A conventional plasma display can be used only for a large television, has a short life of a light emitting element, and is liable to burn-in. In addition, it is difficult to bend and consumes a large amount of power. In addition, since the liquid crystal display uses a backlight, the power consumption is large and the contrast is relatively poor. Also, the response speed is slow and the viewing angle is narrow.

In addition, illumination includes a point light source incandescent lamp and a line light source fluorescent lamp. However, incandescent lamps tend to generate heat, consume large power, and have a relatively short life. In addition, mercury is used in fluorescent lamps, which adversely affects the environment.

At POP, customers have the initiative to buy what and where. In order for customers to select their own store from among a number of stores and to shop more, it is very important to have a better understanding of the products handled as well as the stores. .

Economic trends greatly influence customers' purchasing awareness. When the economy is sluggish, it is necessary to create a mechanism that will motivate purchasing. POP advertising affects customers' purchasing consciousness, regardless of economic conditions. Lifestyle changes with the times. There is also a new feeling of life seeking ideals. Along with such changes in lifestyle consciousness, the way of thinking and purchasing consciousness change. Therefore, it is necessary to have a device that satisfies the consciousness of life improvement in response to the times.

When new types of products are developed through technological development and innovation, naturally new types of industries and business formats are born. In such products and sales outlets, it is essential to get customers to know. Even if they are the same, there are many different ways of capturing each customer due to differences in age, gender, personality and living environment. Therefore, it is necessary to introduce products according to customer targets and customer targets for each product.

In the era of intensifying international competition, foreign product inflows as well as foreign retailers are increasing. Differentiating from domestic products, the country of origin of the import destination is also an important information source for customers. The demand for lower unit prices for POP ads and smaller lots is still strong.

Although sales volume is often used as an index for measuring the effectiveness of POP advertising, few companies use the “posting rate”, which is the most basic index. In POP advertising, grasping the “sales effect” will be a major focus in the future.

In addition, OOH is a movement focusing on the fact that the lifestyles of urban dwellers have changed, the contact time with the four media at home has decreased, and the time spent outside the home tends to increase. There is a growing need for media development that mixes well with transportation media.

Projectors can be seen as targets as advertising media and are easy for customers to understand, but their appeal to the daytime is weak. In addition, it is difficult to draw the user's attention at the entrance that passes in an instant. There is also a concern that the projector lamp will run out.

In outdoor advertising, there is a growing need to provide plans that meet the needs of clients, such as network-type plans that connect regions and cities, and prime-type plans that air only in the evening.

In the future, it will be necessary to organize, integrate, and change the sales system for station media.

In addition, traffic advertisements are most likely due to the old-fashioned industry structure and structure, undeveloped advertising effectiveness indicators, and the uncertainty of buying represented by the allocation system. Declining transport personnel due to the declining birthrate is also an issue.

In addition, the advertising information tends to be monotonous in one way, and the advertising effect cannot be quantified because it cannot be selected according to consumer preference.

In addition, there is a problem that the advertisement information is not real-time and is fixed or not suitable for local advertisements specific to the region.

In order to overcome the above problems, an object of the present invention is to provide an advertisement information providing system using a transparent organic EL display, an advertisement information providing method using the same, and a recording medium.

The invention according to claim 1 is an advertisement information providing system using a transparent organic EL display, in which an advertisement information providing server stores an advertisement information management unit for receiving transmitted advertisement information, and the advertisement information. An advertisement information storage unit, a separation unit that separates transmitted advertisement information into video data and audio data, a communication information management unit that transmits advertisement information to the advertisement information providing device, and an advertisement from the advertisement information provider terminal device A line control unit that receives the information provision request data and the advertisement information distribution request signal from the consumer terminal device, and the advertisement information provision device receives the advertisement information sent from the server, and sends from the communication unit. An advertisement information control unit that instructs to store the received video data and audio data in the video database and the audio database, respectively, and a transparent organic EL device that outputs and displays the advertisement information. An advertisement information providing system comprising a display and a speaker.

The invention according to claim 2 is an advertisement information providing method using a transparent organic EL display, wherein the advertisement information providing server receives the advertisement information transmitted via the communication network, and receives the received advertisement. Video data and audio data are separated from the information, transmitted to the advertisement information providing device via a communication network, and separately distributing the advertisement information to the consumer terminal device as necessary, the advertisement information providing device, A method for providing advertisement information, comprising: receiving advertisement information transmitted from the advertisement information providing server and outputting and displaying the advertisement information on a transparent organic EL display.

The invention according to claim 3 is a recording medium on which a program for providing advertisement information using a transparent organic EL display is recorded, and receives and receives advertisement information transmitted via a communication network. Processing for separating video data and audio data from advertisement information, transmitting the advertisement information to the advertisement information providing apparatus via a communication network, outputting and displaying the advertisement information on the transparent organic EL display, and distributing the advertisement information to the consumer terminal apparatus A recording medium in which an advertisement information providing method program for causing the advertisement information providing server to execute is recorded.

The organic EL display is a self-luminous display that has high earthquake resistance and heat resistance, quick response, low power consumption, long life, and good viewing angle.

By combining a dye-sensitized solar cell with a transparent organic EL display to create a system, it is possible to protect against ultraviolet light and save power consumption.

As a POP, there are effects such as directing a lively store to improve customer collection, PR just before shopping, generating sales effect, and realizing media mix. In addition, it is easy to verify the effect in conjunction with sales-directed advertising and POS data during the campaign period. It is also easy to create a project linked to a mobile device, such as displaying a two-dimensional bar code on the display, or communicating with advertisements with embedded chips.

Also, it is easy to expand into sales campaign type. It also serves as an entrance for services linked to mobile devices. There is also a value that cannot be measured by simple circulation, and it is very effective as a tool for test marketing. You can see the reaction on an electronic poster before you run a costly television advertisement.

In addition, it is light in weight, easy to maintain, and it is easy to propose reasonable products that meet customer needs.

Instead of a projector, it will succeed in producing images and become a new media. Effective as a display that is perfect for customer guidance and images. In addition, it can provide a variety of information, vivid images emerge, explanation images emerge, the interior is visible, motivation to purchase, and it can be applied to various stores. It is also possible to display a clear image outside without disturbing. A new information medium that uses glass as a screen attracts people's eyes and has a high eye-catching effect.

In addition, while using the window as a screen, it can be used as a new advertising space without impairing the feeling of opening. This is a space-saving video information display system. Although it was impossible with a projector and a method using a transparent film, it was possible to display images more clearly on a large surface, not to take up space, to display in multiple places, and to be portable. is there.

Matches bright and clean display designs in stores and showrooms. It also has the effect of being able to edit flyer advertisements and campaign information independently and display them in a timely manner.

In outdoor advertising, it will be a solution that will lead to the realization of a ubiquitous network society and the creation of a society that coexists with the global environment, revitalizing the entire city and attracting customers.

Recognize the importance of being integrated with the cityscape, accurately grasp the atmosphere and image of the city, and stream content that suits the audience.

The advantage of the outdoors is that it is cheaper than TV and can be used as a mass or as a limited media. The target can be narrowed down closely to the region. There is also bidirectionality.

It also has the effect of preventing crime in various cities by brightening and making sounds and attracting people's eyes.

It is also possible to have a marketing function linked to mobile terminals, and there are great expectations as a way to streamline traffic advertising. Circulation is enormous, the advertising unit price is low, and the contact frequency is high.

In addition, if ETC spreads, the toll gate transit time will be shortened and cashless will be realized by non-stop traffic at the toll gate, and the convenience and comfort for users will be greatly improved.

Moreover, a display function can be provided and an auxiliary display function can be provided by attaching to home appliances. Moreover, it is excellent in the attachment / detachment to an electronic device and the portability of a display apparatus, and can provide a user with high convenience.

In addition, advertising in unprecedented locations, and receiving and receiving advertising information free of charge by consumers, new value is added to the advertising information itself, creating new businesses and markets, and revitalizing the industry. Connected. In addition, it is environmentally friendly, has energy-saving effects, is low-cost and efficient.

In addition, by superimposing images, it becomes possible to perceive that the space overlaps, and it can be renovated and rebuilt at low cost without destroying part or all of the space, and the space can be reproduced and revived. . In addition, advertising and directing effects are further promoted by displaying information on complex and diverse spaces using video and text.

In addition, in the present invention, not only the visual through the display can be made, but also the scenery reflected on the display, the scenery seen through the display, and the image projected by the display can be superimposed, which has a very beautiful appearance. It becomes.

Also, it can have an illumination effect at night.

Also, by recording the access history, the advertising effect can be quantified, the advertisement information corresponding to the needs can be provided, and the advertising effect can be increased by being able to select according to consumer preference. It will be suitable.

In addition, the advertisement information becomes real-time, making it easy to do local-specific local advertisements, etc., contributing to regional development and development of local industries.

It can be used as a media where people who want it can get the information they want in real time, and as a friendly media that considers how easy it is for ordinary people to use it.

It will also open the way to use as a new sales promotion and customer acquisition tool in the future.

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a schematic structural diagram of an organic EL display used in the present invention. 1a is a cathode, 1b is an electron injection layer, 1c is an electron transport layer, 1d is a light emitting layer, 1e is a hole transport layer, 1f is a hole injection layer, and 1g is an anode.

The anode 1g is made transparent by using ITO, and the cathode 1a is made transparent by using ITO having a thin film made of magnesium, lithium or the like and subjected to cathode treatment.

In the case of a low molecular weight system, the electron injection layer 1b has an alkali metal such as lithium, lithium fluoride, lithium oxide, a lithium complex, an alkali metal doped organic layer, and the electron transport layer 1c has an aluminum complex, oxadiazoles, and triazole. Phenanthrolines, light emitting layer 1d, aluminum complex, anthracene, rare earth complex, iridium complex, various fluorescent dyes, hole transport layer 1e, arylamines, hole injection layer 1f, arylamines, phthalocyanine For example, a Lewis acid-doped organic layer is used. In the case of a polymer system, the electron injection layer 1b has barium and calcium, and the light emitting layer 1d has a conjugated system (polyphenylene vinylenes, polyfluorenes, polythiophenes), a dye-containing polymer system (non-conjugated system) Polyaniline + organic acid, polythiophene + polymer acid are used for the side complex polymer, main complex polymer, and hole injection layer 1f.

FIG. 2 is a typical structural diagram of a flexible organic EL display. 2a is a barrier film, 2b is a polymer organic EL, 2c is a cathode, 2d is an anode, 2e is an adhesive, and 2f is an insulating layer.

Provide an EL light emitting part consisting of EL elements provided on a flexible substrate and electrodes connected to each EL element, cover the display surface with a transparent material such as a film, and seal the whole with a flexible material Thus, the entire display is flexible.

There are two types of methods for illuminating pixels of an organic EL display in full color: a passive matrix method and an active matrix method.

FIG. 3 is a diagram showing the structure of a passive matrix. The passive matrix (passive type) is a method in which an anode and a cathode intersect vertically and horizontally, and the intersection is selected and illuminated by a driver IC. 3a is an opening space of one pixel, and 3b is an external driver IC. In principle, there is a time difference (time division), which is the same as a television scanning line. It is driven by an external driver IC3b. The structure is relatively simple and the manufacturing apparatus can be made inexpensive.

FIG. 4 is a diagram showing the structure of the active matrix. In an active matrix (active type), every transistor (TFT) is attached to each light emitting element as a switching element. 4a is a TFT, and 4b is a light emitting space. The number of TFTs 4a is not limited to one per pixel, and two or three TFTs may be provided. The light emission brightness is controlled by this TFT4a. A current necessary for light emission is supplied from a capacitor. The capacitor is also called a charge capacity and functions to store charges.

In a low molecular organic transistor, a single crystal such as pentacene or naphthalene is used for a semiconductor layer.

In polymer organic transistors, PEDOT (polythiophenine) or PPV (polyethylene vinylene) is used as a conductor. PVPh (polyvinylphenol) or the like is used for the insulating film. A semiconductor layer such as polythiophene is used.

There are also molecular TFTs that use organic semiconductors (pentacene) with high electron mobility and very thin (2.5 nm) SAM (self-assembled monolayer) gate insulators.

There are high-performance transparent organic transistors, organic transistors using organic semiconductor materials called thiolic acid, and organic transistors using the self-organization phenomenon of nanomaterials. Further, since titanium oxide absorbs only light having a short wavelength, a dye (Ru complex) is used as a sensitizer in order to efficiently convert sunlight into electricity. The dye acts as an antenna, and generates electricity by absorbing sunlight and injecting electrons into the titanium oxide film. It has the advantage that not only sunlight but also the light from indoor lamps can be used for power generation.

2 to 20 inch small to medium size is active, TFT is low-temperature polysilicon, 20 to 40 inch medium to large size is active, TFT is amorphous silicon, 40 to 100 inch large to extra large is passive Possible types. In the future, 2 to 100 inches can be realized by active drive using all organic TFTs on the film substrate.

The display is preferably as transparent as possible. However, considering that it is used for various purposes, it is preferable that the display has a wide range of transparency. Also, it may be stacked several times to make it look three-dimensional. Moreover, you may color using a pigment | dye etc.

When used as transparent lighting, if it is wrapped, it becomes a transparent signboard / sign. A combination of a transparent white organic EL and an electrophoretic panel or film may also be used.

White organic EL is described in detail in JP-A-2004-63349, JP-A-2004-63209, JP-A-2002-164170, and the like. The shape may be any shape, such as a spherical shape like an incandescent lamp or a cylindrical shape like a fluorescent lamp.

In the present invention, both sides of the transparent organic EL display are covered with transparent solar cells. By doing this, it is possible to obtain electric power (not shown) at the same time as protecting an organic EL display that is sensitive to ultraviolet light.

In addition, the luminous efficiency can be increased by using a multi-photon element (a known technique). The multiphoton device is to insert several charge generation layers between an anode and a cathode, and to increase quantum efficiency (not shown).

In the conventional bottom emission type, if the metal cathode is made of transparent ITO, it emits light with the same brightness as the front and back, but it does not have to be the same.

The sealing film includes a thin film such as a metal oxide or nitride. There is also a method of repeatedly forming a polymer film and a ceramic film over several layers.

There are also area colors and full colors, and area colors may be sufficient.

Further, full-color techniques include a three-color light emission method, a filter method (white method), a color conversion method, and a photo bleaching method.

Further, the flexible display itself may be a flat speaker (known technique).

FIG. 5 is a block diagram showing a configuration of the advertisement information providing system according to the present invention. Specifically, each block except the database is composed of a peripheral LSI including a CPU and a memory, and the CPU has the following blocks by reading and sequentially executing a program including an operating system recorded in the memory. Each function is realized.

As shown in the figure, the advertisement information providing system includes an advertisement information providing server 50, an advertisement information providing device 51, and a communication network 52. Here, the advertisement information providing server 50 includes a line control unit 5a, a communication information management unit 5b, a location information management unit 5c, an advertisement information management unit 5d, a program design unit 5e, a separation unit 5f, and an access history database. 5g, an advertisement information database 5h, a video database 5i, an audio database 5j, and a program database 5k. The location of the server does not matter.

The advertisement information is composed of video data and audio data. The video data is data displayed on the screen on the display, regardless of whether it is a character display and a video display, or a still image and an operation image. Audio data is data composed of audio output in conjunction with video data. Note that one of video data and audio data may be used as advertisement information.

Further, additional data is attached to the advertisement information. The additional data includes the sex, age group and other specified data of the advertising information target consumer. In addition, for example, real-time video information from a camera installed in a certain area and information detected by a sensor installed in the area, such as temperature, humidity sensor, noise sensor detected temperature, humidity, noise, etc. It may be information. Further, a combination of the sensor information and the information described above may be provided as regional information. In addition, emergency information from the police, fire department, government office, etc. at the time of emergency may be used.

The line control unit 5a receives advertisement information provision request data from the advertisement information provider terminal device, receives an advertisement information distribution request signal from the consumer terminal device, and distributes desired advertisement information. The advertisement information provision request data includes the gender, age group, desired time zone, day of week, etc. of the consumers targeted for advertisement information. The advertisement information distribution request signal is a signal for indicating intention to request distribution of advertisement information.

The consumer terminal device is composed of a communication terminal owned by a general consumer individual represented by a mobile phone, PHS, PDA, PC, and the like. Note that the advertisement information provider terminal device, the advertisement information provision device 51, and the consumer terminal device have separate and independent configurations.

The communication information management unit 5b transmits the advertisement information to the advertisement information providing device 51.

The position information management unit 5c has, for example, a GPS (Global Positioning System) function or a part of a function such as a PHS or a mobile phone. GPS is a device that obtains the current position and altitude using radio waves from an artificial satellite launched on the earth. By operating the receiver when the power is turned on, the current position of the receiver can be automatically acquired after the power is turned on. By combining and calculating differential GPS, vehicle speed sensors, gyros, etc., you can also know the position.

Also, in mobile communications using PHS, mobile phones, etc., in order to know which base station area the phone is currently located in, the radio waves from different base stations are strong immediately after power-on or due to movement. When this happens, communication between the telephone and the base station is performed, so that the latest position is always grasped. The PHS location information confirmation service, etc. is an example of actively using this function. By providing such a position information grasping function for mobile communication, reception is performed in the same manner as in the case of GPS.

The advertisement information management unit 5d receives information including the advertisement information from the information source, transmits it to the advertisement information database 5h, and stores it. Further, the position information is acquired from the position information management unit 5c.

Further, the advertisement information management unit 5d stores the access history from the consumer terminal device including the posting place in the access history database 5g via the line control unit 5a and the communication information management unit 5b. The access history may include not only the access result but also the gender and age of the consumer.

Further, the advertisement information management unit 5d has a function of determining whether or not the content of the received advertisement information is harmful. Advertisement information that is considered harmful includes information that may harm public order or good manners. As a result of the determination, the advertisement information deemed harmful is stored in the advertisement information database 5h until it is updated, or deleted in the advertisement information management unit 5d. By confirming the contents of the received advertisement information in this way, it is possible to eliminate advertisement information regarded as harmful.

The program design unit 5e designs a time program based on the advertisement information provision request data received from the advertisement information provider terminal device. The designed time program is transmitted from the program design unit 5e to the program database 5k and stored.

The separation unit 5f separates the advertisement information into video data and audio data.

Information sources include provider servers, service centers such as administrative services, satellite broadcasting, TV broadcasting, VTR, DVD video, video CD, public line (ISDN), data created by advertisement creators, weather information from the Japan Meteorological Agency, police There are road information from the Agency and the Ministry of Land, Infrastructure, Transport and Tourism, and crisis management information from the Cabinet Office and the Fire Department.

Communication network 52 includes terrestrial or satellite communication networks for IrDA and digital broadcasting, public networks, Internet networks such as CATV, ADSL, and optical fibers, optical fiber cables, coaxial cables, optical beacons, radio beacons, FM multiplex broadcasts, and DOPA networks.・ Packet communication ・ Mobile satellite communication at UHF (300MHz to 3GHz) ・ CATV Internet ・ WLL (FWA) wireless Internet ・ Distribution network, PHS network, PLC network, etc. You can also use MMAC.

The advertisement information providing device 51 includes a communication unit 5l, an advertisement information control unit 5m, a display control unit 5n, an audio output unit 5o, a program database 5p, a video database 5q, an audio database 5r, and a transparent organic EL display. It is composed of 5s and a speaker 5t. The transparent organic EL display 5s may also serve as the speaker 5t. The advertisement information providing device 51 is placed in a store or a vehicle.

The advertisement information control unit 5m transmits and stores video data to the video database 5q, audio data to the audio database 5r, and time program to the program database 5p. The advertisement information control unit 5m outputs and displays advertisement information according to the time program.

Next, the operation of the advertisement information providing system according to the present invention will be described with reference to FIG. This figure is a flowchart showing the operation of the advertisement information providing system.

As shown in the figure, first, the advertisement information provision request data transmitted from the advertisement information provider terminal device via the communication network 52 is received by the line control unit 5a of the advertisement information provision server 50 (step 1). .

Based on this, the advertisement information management unit 5d selects and receives the advertisement information based on the advertisement information provision request data and the position information from the position information management unit 5c. Further, the advertisement information is transmitted to the advertisement information database 5h and stored (step 2).

On the other hand, the program design unit 5e designs a time program for the advertisement information to be provided based on the advertisement information provision request data. The designed time program is transmitted from the program design unit 5e to the program database 5k and stored.

Also, the advertisement information is read from the advertisement information database 5h and sent to the separation unit 5f via the advertisement information management unit 5d. The separation unit 5f separates the advertisement information into video data and audio data (Step 3). The separated data is transmitted to and stored in the video database 5i and the audio database 5j, respectively.

Thereafter, when it is time to transmit the advertisement information from the advertisement information providing server 50 to the advertisement information providing apparatus 51, the video data and the audio data are read out, and the advertisement information management unit 5d, the communication information management unit 5b, and the communication network 52 are read out. Is transmitted to the advertisement information providing apparatus 51 via With the transfer of the advertisement information, the time program stored in the program database 5k is also transferred (step 4).

In the communication unit 5l of the advertisement information providing apparatus 51, the received video information and audio data are transmitted to and stored in the video database 5q and the audio database 5r, respectively, via the advertisement information control unit 5m. The time program transferred together with the advertisement information is also transmitted and stored in the program database 5p.

In the advertisement information control unit 5m, video data and audio data are sequentially read from the video database 5q and the audio database 5r in accordance with the received time program, and transmitted to the display control unit 5n and the audio output unit 5o, respectively. The received advertisement information is output from the transparent organic EL display 5s and the speaker 5t (step 5).

On the other hand, if the advertisement information distribution request signal is not received by the line control unit 5a from the consumer terminal device, the process ends. However, if received, the advertisement information management unit 5d displays the access history from the consumer, the line control unit 5a, and the communication. The information is transmitted to the access history database 5g via the information management unit 5b and stored. When the advertisement information management unit 5d confirms that the advertisement information distribution request signal has arrived at the line control unit 5a (step 6), the video data and audio data, which are the advertisement information, are converted into the video database 5i and the audio database. It is read from each of 5j, and distributed from the advertisement information management unit 5d to the consumer terminal device via the communication information management unit 5b and the line control unit 5a (step 7). Then, the received advertisement information is output in the consumer terminal device.

Then, the above operations are repeated until the end operation is performed in the consumer terminal device, the advertisement information providing server 50, and the advertisement information providing device 51 (step 8).

For example, when used for traffic advertisement, the advertisement information providing apparatus 51 or both the advertisement information providing server 50 and the advertisement information providing apparatus 51 are installed in a shared transport vehicle, and a management center (not shown) is provided. Regardless of where the management center is located. The advertisement information providing server 50 can also be installed on a telephone pole or a traffic light.

The management center manages all trains operating on railway lines in a predetermined area, and is provided with a well-known operation management device mainly composed of a computer used for the operation management. This grasps the operation position of all trains to be managed in real time, and supplies this operation position information together with the train number in real time.

When the shared transport vehicle sequentially moves in a plurality of areas, the advertisement information stored in the advertisement information database 5h is sequentially updated every time it enters each area.

The control CPU mounted on each vehicle displays the updated advertisement information on the designated advertisement information providing device 51 to switch the advertisement information. Advertisement information is prepared for each region.

Although railroad trains are applied as shared transport vehicles, the present invention is not limited to this, and the same effect can be obtained when applied to other shared transport vehicles such as taxis, shared buses, ships and passenger planes. It goes without saying that can be obtained.

In addition, since trains, buses, etc. move along predetermined track routes according to a predetermined time table, the current position of the operating vehicle can be determined from the current time based on this time table. . Judgment can also be made from vehicle ID, time, and location information (GPS).

On the other hand, a moving vehicle such as a taxi does not have an operation position or operation time, so it determines the current position by GPS and provides advertisement information with content suitable for the actual time of boarding.

When the above-mentioned advertisement information providing system is independently constructed by a company such as a railway, bus or taxi, a fee system may be set between the advertisement requester and the company. In addition, when a system is constructed with a plurality of companies and an advertising agency having them, the advertisement requester pays the advertising agency, and each company that introduces the advertising system determines the advertisement according to the advertising performance. Collect advertising fees from the agency.

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 7 is a diagram showing entrances and exits of convenience stores and supermarkets. 7 is the case where it is attached to the door of the entrance or the window glass.

FIG. 8 shows the inside of a convenience store or supermarket. 8a is a product shelf, 8b is a shopping cart, and 8c is a floor-advertisement.

FIG. 9 is a diagram showing the inside of a convenience store or supermarket. 9 is when attached to the POP at the special event corner.

FIG. 10 is a diagram showing entrances and exits of other stores and hotels. 10 is a case where it is pasted at the entrance of a store or a hotel. In addition, a cash register or a window may be used.

POP (Pop) is a sales tool that is highly effective at a relatively low cost for a store, and at the same time is a source of information for customers who visit the store to shop with peace of mind. It is. POP (Popy or Pop) advertising is an abbreviation that stands for “Point Of Purchase advertising” in English and is translated into advertising at the time of purchase in Japan. So POP ads are for the store as well as for the customer.

It is said to be a “salesman who doesn't talk about things” and is a sales promotion tool that supplements the product explanations of shop assistants. Increases customer's willingness to purchase at the time of purchasing and plays a major role in purchasing decisions. There are many customers who enjoy shopping these days, and over-services such as oral explanations by store clerks are becoming “uncomfortable” on the contrary. Depending on how you draw and install it, you will not be able to demonstrate the original effects and roles of POP advertising, but you will also be asked about the sales attitude, so it is also important for revitalizing the store and prospering business. is there.

Paper, cardboard, plastic, metal, wood, cloth, etc. are used as the material.
The manufacturer wants to appeal to the entire category, and can make improvements to the retailers that are needed as a category management tool.

In the future, store advertising media will evolve in a way that is closely linked to logistics systems and customer information databases.

FIG. 11 shows a restaurant and the like. 11 is a case where it is used for a menu such as a restaurant.

FIG. 12 is a diagram showing an escalator or a staircase. 12a is a glass part such as an escalator or a staircase, 12b is an escalator or a stairs kick-up or tread, 12c is an escalator or a stair railing, and 12d is a escalator or a staircase bulletin board.

FIG. 13 is a diagram showing a telephone box. Reference numeral 13 denotes a case used for a telephone box. In this case, a map or the like is displayed for emergency use such as an accident, incident, or disaster, and various assistance is provided.

Conventional advertising media include posters installed in passageways, walls, trains, etc. at transportation stops, POP advertisements installed inside and outside various sales stores, and train hanging advertisements. It is installed in the place attached to.

In recent years, traffic advertising has attracted attention not only as a supplemental media for the four media, but also as a live-activity line media targeting businessmen and OLs.

Out-of-home (OOH) media is a media that contacts outside the home and is a new concept that mainly encompasses outdoor advertising and traffic advertising. The OOH concept can be said to aim for integrated planning and buying with the four media.

As advertisers' needs change to products, services, and campaigns, the media 4 and the media mix of OOH are steadily increasing, especially in terminal stations and downtown areas, etc.・ Examples of developing traffic advertisements are conspicuous.

Due to the diversification of advertising media and the economic downturn, advertisers demand cost effectiveness and there is a need for data for quantifying the effects. A vision jack that plays the same video at multiple times on multiple visions is also doing well.

Vision Jack is not a diversion of the usual TV CF material, but it looks like a huge information device by matching the characteristics of the city with the audience.

It is also used as an evacuation / guide guidance sign / guide light.

It can also be a tool for total communication by viewing the same advertisements in different media inside and outside the house and in the store.

In Europe, where the quality of outdoor advertising is high, it is recognized by advertisers as a medium that is much more effective than TV commercials.

In the future, it is expected to develop as a media that will be used for product announcements targeting a variety of young people, such as entertainment and communications, in conjunction with the characteristics of the city.

FIG. 14 is a diagram illustrating a station. 14a is a station, 14b is a station, 14c is a station, and 14d is used for a bench advertisement.

FIG. 15 shows a ticket gate. 15a is a free poster, 15b is a flag advertisement, 15c is a banner advertisement, and 15d is a floor advertisement.

FIG. 16 is a diagram showing the inside of a building such as a station premises. 16 is called an ad pillar, and it is a case where it is wound around a pillar. Station space such as station flags, pillar roll advertisements, and floor advertisements are also popular as station jacks during large campaigns.

FIG. 17 shows an automatic ticket gate. 17 is a case where it is attached to an automatic ticket gate.

FIG. 18 is a diagram showing the front of the train. 18 is a case where it is used on the front of a train.

FIG. 19 is a diagram showing the side of the train. 19 is a side (outside sticker) sticker.

In-car media is popular throughout the year because the display face is relatively long on the face, on windows, and next to doors. In addition, IT-related companies use it for long-range branding in order to fully appeal URL addresses.

Although the sticker is small in size, it is posted in the door pocket position, so it is popular with advertisers as a good medium.

Advertising charter trains are used for large campaigns and are developed in a way that advertisers have devised visual ideas.

FIG. 20 shows the inside of the train. 20a is suspended, 20b is a handrail, 20c is a poster on the window, 20d is a poster on the door, 20e is a twin sticker, 20f is a door sticker, 20g is a horizontal shelf sticker, 20h is a window sticker, 20i is a floor sticker, 20j is a floor advertisement Through-road sticker, 20k for vehicle connection poster, 20l for door horizontal poster, 20m for door horizontal sticker, 20n for door horizontal poster, 20o for small frame face value poster, 20p for ad ceiling (ceiling), 20q for net shelf poster It is.

In addition, there are door caution stickers, entrance / exit upper posters, connecting stickers, front posters, and wife window stickers.

FIG. 21 is a diagram showing the appearance of the bus. 21a is an ordinary sticker, 21b is an outer plate, and 21c is a windshield.

The bus location system uses mobile communication to transmit vehicle IDs (numbers identifying individual vehicles), time, location information (latitude / longitude), etc. to the center at regular intervals from buses loaded with onboard equipment. As a result of calculation at the center side, the current position of the vehicle is grasped, and the operation status of the route bus / high-speed bus and access information to the bus stop are displayed / provided to the user via the Internet or a mobile phone. This is a system that improves the convenience of bus use.

Providing the estimated arrival time of the destination in the bus, and providing the bus delay, estimated arrival time, timetable, fee, etc. with a personal computer or mobile phone will improve the convenience for bus users.

In addition, since it is possible to instruct crew members to set operation restrictions during abnormal weather, the safety of the bus is improved.

Furthermore, by accumulating and statistically processing the data of operation status, it can be used for advanced operation management, and it is encouraged to switch from private cars to express buses, resulting in congestion due to reduced traffic on the expressway. Can be expected.

FIG. 22 is a view showing the rear part of the bus. 22a is a rear sticker and 22b is a rear plate.

FIG. 23 shows the inside of the bus. 23a is a car face value poster, 23b is a hanging leather advertisement, 23c is a driver seat back poster, 23d is a ceiling poster, and 23e is a normal sticker. In addition, there are advertisements on car doors, side hanging posters, and horizontal frame posters.

ITS is an abbreviation for Intelligent Transport Systems, which improves the convenience of road users by using information such as DSRC to network people, roads, and vehicles, and roads such as traffic accidents and traffic jams. Aiming to solve traffic problems. ITS provides the following advanced navigation systems, automatic toll collection systems, safe driving support, traffic management optimization, road management efficiency, public transportation support, commercial vehicle efficiency, pedestrian support, etc. It consists of nine development fields for emergency vehicle operation support.

DSRC is an abbreviation for Dedicated Short Range Communication. The 5.8GHz active DSRC used in ETC in Japan can receive a large amount of information at high speed. Two-way, high-speed, large-capacity communication (maximum wireless transmission speed of 4 Mbps) is possible, and the ITU (International Telecommunication Union) is internationally able to provide a variety of ITS services between roads and vehicles using a common communication method. It has been standardized.

ETC is an abbreviation for Electronic Toll Collection System. It is a system that automatically pays tolls using DSRC without stopping at the toll booth on the toll road. Since the computer system is charged, if it becomes widespread, user needs such as transit discounts / night discounts, changing the fee depending on the route for environmental measures, such as changing the fee depending on the route for the environmental measures It is possible to introduce a detailed fee system that responds to environmental and environmental measures.

It is mainly composed of onboard equipment, IC card, and roadside antenna. Insert the IC card that records the contract information into the in-vehicle device installed in the vehicle, record it on both the toll road computer system connected to the toll gate of the toll road toll gate and the IC card, and charge at the toll gate It is possible to pass without stopping for payment.

The in-vehicle device is a wireless device installed on the dashboard of a vehicle, etc., and an IC card is inserted to communicate information necessary for charge calculation between the IC card and the roadside antenna. UTMS (New Traffic Management System) is a realization of a "safe and comfortable traffic society that is safe, comfortable and environmentally friendly" through advanced information and communication technologies such as two-way communication between individual vehicles and traffic control systems using optical beacons. It is a system aiming at.

Also, PTPS (Public Vehicle Priority System), ITCS (Advanced Traffic Control System), HELP (Emergency Call System), MOCS (Vehicle Traffic Management System), DRGS (Dynamic Route Guidance System), EPMS (Traffic Pollution Proposal System), PICS (Pedestrian Support Information Communication System), FAST (Emergency Vehicle Support Information Communication System), DSSS (Safety Driving Support System), IIIS (Advanced Image Information System), AMIS (Traffic Information Providing System), etc. The present invention plays an important role in the field.

FIG. 24 is a diagram showing the appearance of a taxi. 24a is a side sticker, and 24b is a display board.

FIG. 25 is a diagram showing the rear part of the taxi. 25 is a case used for a rear-window sticker.

FIG. 26 is a diagram showing a rear seat in a taxi. 26 is used for seat advertisement. ITS, which is built as an integrated system of roads, vehicles, and people using state-of-the-art information and communication technology, is closely related to taxis, which are public transportation systems. It is necessary to advance the sophistication of taxi radio while always studying the relationship between taxis and taxis. It is hoped that taxi radio will become more sophisticated, the entire taxi business will be activated, and the service to users will be dramatically improved.

FIG. 27 is a diagram showing a driver's seat of an automobile. 27 is a case where it is used for driving assistance of a car. In this case, the most important point is not to interfere with safe driving. It may also be attached to the mirror.

FIG. 28 shows a wheelchair. 28 is used for a wheelchair. In this case, it is used as a display for various assistance.

Pedestrian ITS is one of the major development areas of ITS, and is a system that provides a safe, secure, and smooth moving environment for pedestrians, wheelchair users, bicycle users, etc. It is.

Specifically, it is a technology that measures the position of pedestrians with high accuracy, provides detailed digital maps, and provides three services: alerting, providing peripheral information, and route guidance using mobile terminals with communication functions. Provide comprehensively.

In addition, it can also be used for pachinko machines, reception counters, vending machines, and telephone pole advertisements. It can also be used in exhibition spaces such as art museums and museums.

In the present invention, when used for illumination, an alternating current of 100 volts is converted into a direct current by a converter, or an inverter is attached to make it shine at a high frequency.

In addition, by incorporating a micro server (known technology) into the organic EL display according to the present invention and performing mutual cooperation with other servers over the network, information support according to the situation of the user is provided, and a part of ubiquitous computing is performed. It can be considered that

In addition, the solar cell used in the present invention controls the reflectance of infrared light having a strong thermal effect by using generated electricity, so that infrared light is reflected in summer and taken indoors in winter. The application of can also be expected.

It also generates electricity by absorbing only ultraviolet rays. It is made by combining a semiconductor of zinc oxide and a semiconductor of copper aluminum oxide. Although the ultraviolet light used for power generation is as small as 6% of the radiant energy of sunlight, the use efficiency of sunlight is superior to the current solar cell in consideration of the control of infrared light.

Moreover, various deterioration by ultraviolet light including the solar cell itself is prevented beforehand. When energy that can be saved by infrared light (heat ray) control is included, the utilization efficiency of sunlight exceeds that of ordinary solar cells. A semiconductor having a band gap of 3 eV or more can be a transparent semiconductor.

In addition, the coumarin dye-sensitized oxide semiconductor photoelectrode can produce transparent and colorful fashionable solar cells by using organic dyes having various colors.

In addition, using phthalocyanine and perylene, the dye type is cheaper than silicon and leads to the practical use of an unrestricted type.

A touch panel can also be used. There are two types of touch panels: pressure sensitive and electrostatic. The former senses pressure changes, and the latter senses electrical signals due to static electricity.

Also, a two-dimensional barcode can be displayed on the screen. When the displayed two-dimensional barcode is read with a camera-equipped mobile phone with a two-dimensional barcode reader function, the text and URL embedded in the two-dimensional barcode are displayed on the cellular phone, making it easy to specify Can be accessed.

Also, by reading the information on the ID tag attached to the transparent organic EL display, you can enjoy more detailed information and content such as music and video.

In each of the above embodiments, the application program received by the advertisement information management unit 5d is compatible with hypermedia, and moves to another linked screen by designating an icon or pictograph on a predetermined screen. You may be able to do that.

As a main example of the use of radio waves in Japan,
With long wave LF of 30kHz to 300kHz, beacons for ships and aircraft, standard radio waves,
In 300kHz to 3MHz medium wave MF, ship communication, medium wave broadcast (AM radio), amateur radio, beacon for ships and aircraft,
In 3MHz-30MHz shortwave HF, ship / aircraft radio, shortwave broadcast, amateur radio,
30MHz to 300MHz VHF VHF, FM broadcast (community broadcast), TV broadcast, disaster prevention administrative radio, fire radio, train radio, police radio, simple radio, air traffic control radio, radio call, amateur radio, cordless radio,
300MHz to 3GHz ultra long short wave UHF, mobile phone, PHS, MCA system, taxi radio, TV broadcasting, disaster prevention administrative radio, mobile satellite communications, police radio, simplified radio, radar, amateur radio, personal radio, wireless LAN ( 2.4GHz band), cordless phone, wireless access (2.4GHz band), ISM device,
3GHz ~ 30GHz microwave SHF, microwave relay, satellite communication, satellite broadcasting, radar, radio astronomy / space research, wireless LAN (5.2GHz band), wireless access system (5, 22, 26, 38GHz band), narrow Area communication system, ISM equipment,
In 30GHz ~ 300GHz millimeter wave EHF, radio astronomy, satellite communication, simple communication, radar,
and so on.

In addition, the current third generation mobile communication system (IMT-2000: International Mobile Telecommunications-2000) is a digital next-generation mobile communication system that can be used anywhere in the world. It is characterized by the provision of multimedia mobile communication services such as simple video transmission and Internet access.

Furthermore, a new fourth generation mobile communication system that supports cellular and has a higher communication speed can also be used. Alternatively, spread spectrum communication (direct spreading method) may be used in which the frequency band of the carrier wave is widened and the radio wave has a low output.

Ultra Wideband (UWB) is a system that emits power over a very wide frequency band of several GHz or more, such as emitting pulsed radio waves, and is a wireless system that enables high-speed communication of 100Mbps scale. It is. In addition, accurate positioning is possible by this method. Specifically, it is considered to be used in fields that require high-speed transmission, positioning and measurement of moving images and large-capacity data of digital television and video.

Bluetooth is a short-range wireless standard that uses the world's common ISM band (2.4 GHz), and has low cost, low power consumption, small size, light weight, and high interoperability.

In the future, the radio wave condition of the television will be digitized, and the Internet and the television will be displayed on one screen.

The digital satellite broadcasting system is not limited to simply watching television broadcasts, but can be used as a transmission system for large-capacity digital data using a large number of channels. That is, a digital satellite broadcast receiver has a function as a receiver of digital data that multiplexes and transmits contract information related to viewers of the program, data for personal computers, etc. in addition to video / audio data. .

For example, in one broadcast in the current satellite broadcasting system, the contents of the program currently being broadcast or scheduled to be broadcast include EIT (Event Information Table), electronic program guide EPG (Electric Program Guide), viewing fees, viewing age restrictions, etc. And delivered. Specifically, information such as a viewing fee and a viewing age limit is broadcast to the receiving terminal together with program information as common common information ECM (Entitlement Control Message).

The target ID is defined in the same manner as the viewer attribute information registered in the IC card section of each receiving terminal. That is, the target ID is used to specify the range of consumers or consumers who want to supply goods / services related to advertisements. Specifically, the target ID has information such as gender, age, and local hobbies. This target ID is added to the head of a series of advertisement data in the broadcast signal.

When both video information and audio information are provided, the audio information may correspond to the video information or may be completely independent of the video.

In addition, connecting the server and the display unit using a dedicated line and connecting them on a closed network using these dedicated lines reduces the risk of exposure to unauthorized access. However, the present invention is not limited to this, and other methods include a cable television (CATV) data communication network, a wireless network such as a sanitary data broadcast, or the Internet. A mobile phone having a function connectable to the network may be incorporated, and these connection methods may be appropriately selected according to the installation environment and display capability.

In the above embodiment, there is a radio timepiece as means for knowing accurate time. Radio clocks have also been put to practical use in wristwatches and table clocks. Users can perform setting operations by receiving time information transmitted at a specific frequency and automatically setting the clock to that time. It is possible to always obtain an accurate time.

The FM broadcast time information acquisition function is an additional function service that has recently been started, and the current time can be displayed on a display unit such as a radio by multiplexing the time information with the FM broadcast.

In addition, the time information acquisition function of the PHS or mobile phone acquires the current time by dialing the existing time confirmation number (117) or the like.

In the above embodiment, the location information notification means uses GPS (Artificial Satellite Position Determination System), VICS (Road Traffic Information Communication System), etc. The obtained position information can be used. In the case of a route bus, etc., if the location information corresponding to each bus stop is superimposed on a recording medium such as an in-car broadcast recording tape to inform the passengers of the next bus stop, the bus will be operated during bus operation. The position of the current route bus can be detected by in-car broadcast.

In addition to using mobile communication as a means for communication with a mobile body, the same effect can be obtained by using narrow area wireless communication such as the DSRC communication method.

Software for embedded computers tends to be developed individually, and similar functions were newly developed. On the other hand, there has been a situation in which required functions have become more sophisticated and development time has been shortened. To solve this problem, the T-Engine Project has standardized the hardware development platform and real-time operating system with the keywords “distribution of middleware” and “realization of 100 years of software that can be used for a long time”. We are trying to provide a guideline that promotes the distribution of software components located between the operating system and application software.

In addition, TRON is excellent as a real-time OS because it can execute instructions instantly, and it is an open OS, so it does not require much usage and is low in cost. TRON is an abbreviation for The Realtime Operating system Nucleus. ITRON is embedded in equipment and used for mobile phones, video cameras and engine control. BTRON is used for dialogue with people, and is used for personal computers, PDAs, electronic books, and so on. CTRON is used for communication control and is used in electronic exchanges at telephone offices. eTRON is used for electronic tickets.

Linux is an OS in which users can develop necessary functions and software themselves, and the user can freely obtain and change the source. It is preferable to use TRON or Linux.

In addition, the ETC will greatly improve the processing capacity of the toll booth and help to eliminate toll gate traffic. Stop and go at the toll booth will be reduced, so noise and nitrogen oxides associated with starting and acceleration will be reduced, and the environment around the toll booth will be improved.

There are strong demands for the establishment of new interchanges for the purpose of revitalizing the region and improving convenience, as the area where the interchange is located has a tendency to increase the population, increase income, and promote the establishment of businesses. is there. In the conventional fee payment system, since the toll gates are consolidated in one place, it is necessary to have a large-scale structure interchange on a large site, but if ETC is used, the processing capacity is large and it is also necessary to consolidate the toll gates As a result, there is a need for a compact tollgate structure, making it easy to add interchanges in line with local conditions.

In addition, management costs can also be reduced at existing tollgates due to the decrease in manned booths, etc. if ETC becomes popular. In addition, the area is activated.

In addition to the conventional ETC service, road users will be able to obtain detailed driving support information (congestion information, lane regulation information, rest facility information, etc.) upon request, and various types of external Internet connections. It is possible to receive various services such as information source acquisition, music data distribution, e-mail and electronic payment.

Smart communication uses the road-to-vehicle communication (DSRC) technology used in ETC to provide various services in the car.

Information services include road traffic, weather, emergency, resting facilities, sightseeing, lodging, restaurant reservations, general parking lots, car navigation data updates, medical institutions, Internet connection, live video, news from road managers, car information Maintenance / IP phone / email transmission / reception / outside reception TV broadcast reception / music data distribution / electronic payment / regional information / abnormality / disaster / download streaming / gas station order / repair reservation / settlement.

The multi-DSRC service is a variety of public and private services that utilize ETC's interactive, high-speed, large-capacity DSRC. Information on each company can be provided in the car, and payment can be made at the parking lot.

The technology for efficiently providing such a multi-DSRC service with one common radio is the smart communication platform. Specifically, this is a wireless communication processing procedure (protocol).

In addition to ETC, a variety of services such as multi-DSRC services will be realized, which is expected to improve convenience for road users and promote ETC.

In addition, safety and smoothness in road traffic will be promoted, and traffic pollution will be prevented. Realize a safe and comfortable transportation society that is friendly to the environment. Prevent traffic accidents by maintaining traffic lights.

In addition, traffic congestion and congestion are greatly reduced by controlling traffic signals and variable information boards according to the flow of vehicles.

In addition, the number of stoppages caused by traffic signals is reduced, and the number of accidents caused by frustrating driving is reduced by guidance information for roads without traffic jams.

In addition, by reducing the number of times the vehicle is stopped due to traffic jams or congestion, the exhaust gas and noise emitted at the time of stopping / starting are reduced, and a human-friendly environment can be realized.

In addition, a reduction in the fuel consumption of the car due to a smooth flow leads to energy savings and securing stable low prices, and an environment friendly to the earth can be realized.

Also, driving on highways and branching at intersections are safe and comfortable.

In addition, easy-to-read information display and route guidance with appropriate voice support make it easy to understand necessary information according to the situation and purpose, and the car aims at the destination as if it were a familiar road.

Also, by providing static information such as the current location and route guidance, traffic congestion information grasped by the traffic control center, and dynamic information such as accidents, appropriate detour measures according to the situation and routes Allows selection, contributes to smooth traffic safety and environmental improvement.

Further, by performing two-way communication with the optical beacon, it is possible to receive traffic information in a detailed and easy manner not only for a wide range of traffic information but also for traffic conditions in the traveling direction by a simple graphic display type or the like.

In addition, by receiving the time (link travel time) required to travel between the intersections, it is possible to guide and guide the route to the destination in the shortest time avoiding traffic congestion.

In addition, 5.8GHz DSRC wireless communication technology, which has been internationally standardized by the International Telecommunications Union (ITU), is adopted between the vehicle-mounted device and the antenna installed at the toll gate.

There is also a non-stop automatic toll collection system.

AHS uses information gathering infrastructure such as roadside cameras and route guidance infrastructure, information gathering using vehicle-side cameras and in-vehicle sensors, etc., and information exchange via road-to-vehicle communication and car-to-vehicle communication. Knowing the position and behavior of vehicles in real time and supporting safe driving.

VICS is a road traffic information communication system, and is an abbreviation for Vehicle Information and Communication System. VICS is a project that the National Police Agency, the Ministry of Internal Affairs and Communications and the Ministry of Land, Infrastructure, Transport and Tourism cooperate to edit and process at the system center, and make it a VICS-compatible vehicle-mounted device through three media: optical beacon, radio beacon, and FM multiplex broadcasting. Provided.

AHS (Advanced cruise-assist Highway Systems) is also a driving support system that provides information, warnings, and operation support in real time to the driver by linking the road and the vehicle via wireless communication.

In order to avoid accidents, AHS provides “information provision” for undiscovered dangerous events and delayed discovery, “alarms” for misjudgment, and “operation support” for operational errors in stages.

In addition, the car navigation system displays the position of the vehicle, searches for a map of the destination, searches for a route to the destination, and searches for a route to the destination.

There are media such as VICS3 media (optical beacon, radio wave beacon, FM broadcast), ETC, i-mode, internavi system, G-BOOK, emergency information support (HELPNET).

An optical beacon is installed on a general road using light (near infrared) as a medium. Set up by the prefectural police and provide information on general roads and expressways (provides necessary information in detail).

Radio beacons use radio waves (quasi-microwaves) as a medium and are mainly installed on highways. Installed by a road administrator and provides information on expressways (including some general roads) (provides in detail the information necessary for the place where they are installed).

FM multiplex broadcasting uses radio waves (FM broadcast waves) as a medium, and the VICS center broadcasts using NHK's FM multiplex broadcasting equipment.

Each unit may be realized by dedicated hardware. Each unit is composed of a memory and a CPU (central processing unit), and a program for realizing the function of each unit is loaded into the memory. The function may be executed by executing the function.

Alternatively, the program for realizing the function of each unit may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read by a computer system and executed. Here, the “computer system” includes an OS and hardware such as peripheral devices.

The “computer-readable recording medium” refers to a storage device such as a flexible disk, a magneto-optical disk, a portable medium such as a RAM or a CD-ROM, or a hard disk incorporated in a computer system. Further, the “computer-readable recording medium” is a medium that dynamically holds a program for a short time, such as a communication line when a program is transmitted via a communication line such as a network line such as the Internet. In this case, it is intended to include those that hold a program for a certain period of time, such as a volatile memory inside a computer system that becomes a host server or a client in that case. Further, the program may be for realizing a part of the above-described functions, and may be capable of realizing the above-described functions in combination with a program already recorded in the computer system. .

The system described above is also realized by a program for causing this to function. This program is stored in a computer-readable recording medium. In the present invention, the ROM may be a program medium as the recording medium, and the external storage device may be a program medium such as a CD-ROM drive. In any case, the stored program may be configured to be accessed and executed by the CPU, or in any case, the program is read and the read program is not shown in a program storage area. The program may be downloaded and executed by the program. It is assumed that this download program is stored in the main device in advance.

Here, the program medium is a recording medium configured to be separable from the main body, such as a tape system such as a magnetic tape or a cassette tape, a magnetic disk such as a flexible disk (registered trademark) or a hard disk, or a CD-ROM or MO. -A medium that carries a fixed program, including a disk system for optical disks such as MD and DVD, a card system such as an IC card / optical card, or a semiconductor memory such as a mask ROM, EPROM, EEPROM, flash ROM, etc. Also good.

Furthermore, it may be a medium that fluidly carries the program so as to download the program from the communication network via communication connection means with an external communication network. When the program is downloaded from the communication network in this way, the download program may be stored in the main device in advance or may be installed from another recording medium. Note that the content stored in the recording medium is not limited to a program and may be data.

The advertisement information may be stored in a hard disk or the like of the advertisement information providing server, or may be stored and presented in a volatile memory such as a RAM (Random Access Memory).

The memory consists of a hard disk device, magneto-optical disk device, non-volatile memory such as flash memory, recording medium that can only read CD-ROM, volatile memory such as RAM, or a combination of these. Shall be. Optical memory, organic memory, molecular memory may be used.

The memory that holds the advertisement data holds a plurality of advertisement data in advance, holds video data captured from an external recording medium such as a CD-ROM or DVD in the vehicle, or stores it in a server installed outside the vehicle. The stored video data and the video data transmitted from the portable terminal are downloaded via the receiver and are captured and held. In addition, the Flash EEPROM, the organic memory that uses organic materials for the storage element, and the storage of organic memory data, the “Millipede” that applies the atomic force microscope (AFM) mechanism, and the phase change film that has been used in optical disks There are also phase change memory (OUM) as a memory element and porcelain memory using magnetic materials.

The plastic optical memory can record only a specific pattern by recording a plurality of holograms on top of each other and transmitting a filter by a liquid crystal shutter at the maximum.

Processing in each advertisement information providing server and each advertisement information providing apparatus in each embodiment is executed by a computer controlled by a program. As this program, for example, a magnetic disk, a semiconductor memory, or any other computer-readable program can be used. Further, the program stored in the recording medium may be directly loaded into the computer and read by the computer, or may be read by the computer via a communication line.

The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes design changes and the like without departing from the gist of the present invention.

Further, each advertisement information providing apparatus may perform advertisement by adjusting the advertisement time zone, broadcast time, broadcast frequency, etc. for each apparatus.

The above-described examples are merely specific examples of the present invention, and the present invention is not limited to the configurations of these embodiments, and it goes without saying that combinations thereof are also included in the present invention. .

1 is a schematic structural diagram of an organic EL display according to the present invention. 1 is a typical structural diagram of a flexible organic EL display according to the present invention. It is a figure which shows the structure of the passive matrix which concerns on this invention. It is a figure which shows the structure of the active matrix based on this invention. It is a block diagram which shows the structure of the advertisement information provision system which concerns on this invention. It is a flowchart which shows operation | movement of the advertisement information provision system which concerns on this invention. It is a figure which shows the entrance and exit of the convenience store and supermarket which concern on this invention. It is a figure which shows the inside of the convenience store and supermarket store which concern on this invention. It is a figure which shows the inside of the convenience store and supermarket store which concern on this invention. It is a figure which shows the entrance and exit of the other store and hotel which concern on this invention. It is a figure which shows the restaurant etc. which concern on this invention. It is a figure which shows the escalator or staircase which concerns on this invention. It is a figure which shows the telephone box which concerns on this invention. It is a figure which shows the station which concerns on this invention. It is a figure which shows the ticket gate which concerns on this invention. It is a figure which shows the inside of buildings, such as the station yard which concerns on this invention. It is a figure which shows the automatic ticket gate which concerns on this invention. It is a figure which shows the train front which concerns on this invention. It is a figure which shows the train side surface which concerns on this invention. It is a figure showing the inside of a train concerning the present invention. It is a figure which shows the external appearance of the bus | bath which concerns on this invention. It is a figure which shows the rear part of the bus | bath which concerns on this invention. It is a figure showing the inside of a bus concerning the present invention. It is a figure showing the taxi appearance concerning the present invention. It is a figure which shows the taxi rear part which concerns on this invention. It is a figure which shows the rear seat in a taxi which concerns on this invention. It is a figure which shows the driver's seat of the motor vehicle based on this invention. It is a figure which shows the wheelchair which concerns on this invention.

Explanation of symbols

1a Cathode
1b Electron injection layer
1c Electron transport layer
1d light emitting layer
1e Hall transport layer
1f hole injection layer
1g anode
2a Barrier film
2b Polymer organic EL
2c cathode
2d anode
2e adhesive
2f Insulation layer
3a Open space of one pixel
3b External driver IC
4a TFT
4b luminous space
50 Advertisement information server
51 Advertising information provision device
52 Communication network
5a Line control unit
5b Communication Information Management Department
5c Location Information Management Department
5d Advertising Information Management Department
5e Program design department
5f Separation part
5g access history database
5h Advertising information database
5i video database
5j voice database
5k program database
5l communication section
5m advertising information control unit
5n Display controller
5o Audio output section
5p program database
5q video database
5r voice database
5s transparent organic EL display
5t speaker
7 Transparent organic EL display on doorway and window glass
8a Product shelf POP
8b Transparent organic EL display used for shopping carts
8c Floor-Advertising
9 POP at the event corner
10 Transparent organic EL display affixed to the entrance of stores and hotels
11 Restaurant menu
12a Transparent organic EL display affixed to the glass part of the escalator or staircase
12b Escalator or stairs lift or tread
12c Escalator or stair railing
12d escalator or stairs bulletin board
13 Transparent OLED display on the telephone box
14a Station
14b Paste station
14c Station
14d bench advertising
15a free poster
15b flag advertising
15c banner ad
15d floor-advertising
16 Adpillar
17 Transparent organic EL display attached to automatic ticket gate
18 Transparent OLED display used on the front of trains
19 Side sticker
20a Suspension
20b railing
20c Window poster
20d door poster
20e twin sticker
20f door pocket sticker
20g Net shelf horizontal sticker
20h window sticker
20i floor-advertising
20j Through road sticker
20k vehicle connection poster
20l door horizontal poster
20m door side sticker
20n door horizontal poster
20o small frame face value poster
20p ad ceiling (ceiling)
20q net shelf poster
21a Ordinary sticker
21b Outer plate
21c windshield
22a rear sticker
22b rear plate
23a Car face value poster
23b hanging leather advertising
23c Driver's seat rear poster
23d ceiling poster
23e normal sticker
24a side sticker
24b display board
25 Rear window sticker
26 Seat ads
27 Transparent OLED display for driving assistance
28 Transparent OLED display used for wheelchairs

Claims (4)

An organic EL display system that combines transparent solar cells, which obtains power from sunlight, room light, and ultraviolet light from the display itself, a storage battery that stores and supplies power, and a reverse flow from the storage battery to the solar cell , A light (illuminance) sensor for detecting the illuminance of the outside world, a power supply switching means for detecting voltage or supplying power, a power supply for supplying power, and an organic solar cell An organic EL display system comprising: an EL display; and a power failure detection unit that detects a power failure, generates a power failure signal, and sends the signal to a power supply switching unit. An advertisement information providing system using a transparent organic EL display, wherein an advertisement information providing server is transmitted to an advertisement information management unit that receives transmitted advertisement information, and an advertisement information storage unit that stores advertisement information. Receiving the advertisement information provision request data, etc. from the advertisement information provider terminal device, the communication information management unit transmitting the advertisement information to the advertisement information providing device, and the separation unit that separates the received advertisement information into video data and image data A line control unit that distributes the advertisement information to the consumer terminal device, and the information providing device receives the advertisement information sent from the server, and the video data and audio data sent from the communication unit. An advertisement information control unit for instructing to store in a video database and an audio database, a transparent organic EL display for outputting advertisement information, and a speaker An advertisement information providing system characterized by that. A method for providing advertisement information using a transparent organic EL display, in which an advertisement information providing server receives advertisement information transmitted via a communication network, and separates image data and audio data from the received advertisement information. And transmitting the advertisement information to the consumer terminal device via the communication network, and receiving the advertisement information transmitted from the advertisement information providing server. And a method of providing output information on a transparent organic EL display. A recording medium in which a program for providing advertisement information using a transparent organic EL display is recorded, receives advertisement information transmitted via a communication network, and receives image data and audio data from the received advertisement information. An advertisement information providing method program is recorded that causes the advertisement information providing server to execute a process of separating, transmitting to an advertisement information providing apparatus via a communication network, and distributing advertisement information to a consumer terminal device recoding media.

Images