KR20120138721A - Multifunctional advertisement system - Google Patents

Abstract

PURPOSE: An advertisement system providing a unique feature identifier(UFID) service is provided to install a UFID based multifunctional advertisement device in a public space, thereby supplying various services by device management. CONSTITUTION: Printed promotional materials or a sales product includes a UFID and a UFID information tag(100). A UFID multi advertisement device(200A) inputs the UFID or reads the UFID information tag. The UFID multi advertisement device communicates with an information providing server by a wire/wireless network. The information providing server communicates with the UFID multi advertisement device by the wire/wireless network. The information providing server classifies information based on the UFID. The information providing server transmits UFID information data called by the UFID multi advertisement device to the UFID multi advertisement device. [Reference numerals] (210) Central processing device-CPU; (230) Bluetooth or infrared port or Wifi direct; (231) Wire/wireless LAN card; (232) Wire LAN; (233) Wireless communication module; (234) Wibro; (235) Location detection/GPS receiving module; (236) Broadcasting receiving module; (240) Optical code and RFID recognition reader; (251,252) Electronic money input device RFID module/Means input window/Money input window and verification; (260) Print device, Printer/Roll transfer paper/Cutter; (271) Screen, Menu/Key display/Volume/Receiving sensitivity rolling advertisement/Selection information provision/Digital tag recognition service; (272) Touch screen module, Multi-touch screen module; (273) Sound card; (274) Graphic card; (275) Voice processing module; (276) Speaker; (277) Internal mike; (278) External transmitting/receiving device; (280) Equipment protection recording module camera; (281) Human body detection sensor; (290) USB controller; (291) USB adaptor; (292) Power on/off button; (293) Auxiliary battery; (294) Power; (AA) Indoor and outdoor installation fixed type of multi-functional advertisement device; (B1,B2) Mobile communication network; (C1,C2) Wire LAN; (DD) Communication satellite; (EE) Base station; (FF) Mobile communication company; (GG) Providing company; (HH) GPS satellite; (I1) Rolling advertisement/news information; (I2) Installation work promotion information; (I3,M5) UFID electronic map; (I4) Surroundings facilities and traffic guide; (I5,M6) Electronic money input; (I6) Issuing ticket/order ticket; (I7) Digital ID information performance; (I8) Watching internet/TV; (JJ) Wireless LAN; (KK) Optical code; (LL) Data storage unit; (M1) Operation program; (M2) Web access program; (M3) Advertisement rolling; (M4) Self work menu; (M7) Issuing ticket/number ticket; (M8) Digital ID service; (M9) Print program; (N1) Memory stick; (N2) Memory card; (N3) Other equipment connection; (OO) ID reader

Description

Advertising system that provides the UEID service {Multifunctional advertisement system}

Electronic map program technology, wire / wireless communication technology, barcode / RFID TAG reader production technology, electronic money input technology for traffic / commerce, ticket / number ticket issuance technology, advertising device production technology

A: advertising device;

In general, indoor and outdoor advertising devices are installed in places where a lot of people gather or there are many floating populations, and mainly use moving or fixed LED signboards or advertising boards with fluorescent lights as a light source. Use the monitor (TV) to send out advertisements along with providing news, provide movie posters on large monitors at movie theaters, purchase movie tickets, provide promotional videos from institutions, and provide advertising devices that can access the homepage, In the history, there is a device that provides Internet phone / geographic information / regional facility information and an advertising device that attracts advertising sponsors on the right side.

B: input electronic money into electronic payment means;

In the case of transportation / commerce charging electronic money, electronic money is input to the electronic payment means through subway stations, bus stops, internet access, and electronic money input devices.

C: issuance of a ticket or ticket;

In the case of a wide variety of tickets (admission tickets, meal tickets, tickets, amusement tickets, coupons, etc.), they can be issued on a ticket-issuing machine, issued through mobile, or issued through the Internet and mobile,

In case of a serial number, financial institutions, government offices and mobile telecommunications companies issue and call the serial number through the serial number issuer and the serial number issue system.

D: use of RFID TAG and optical code;

Using mobile and RFID TAG / optical code on user's mobile or computer and RFID TAG / optical code on user's computer, advertisement and information provision method through server connection has been proposed.

E: Consideration of Spatial Information Reference System (UFID);

Recently, the Ministry of Land, Transport and Maritime Affairs of the Republic of Korea said it has enacted and enforced the rules on granting and managing UFI (Unique Feature Identifier).

What is UFID; Unique numeric code for all artificial and natural terrain / features, such as buildings, road bridges, and rivers. For example, the number “B 3001512 80000024 5” is given to Sejong-ro A, Jongno-gu, Seoul. B, which stands for building, is given a code indicating the building type, function, and a unique serial number. Roads and railroads are classified as A, facilities as C, water systems as E, and all unique buildings, houses, roads, rivers, dams, etc. are assigned unique electronic identification numbers such as people's social security numbers.

Therefore, even if there are several buildings with the same name, you can easily find the destination without having to be confused by simply entering the building's unique number in the car's navigation.In real-time, you can find information about companies, stores, homes, rivers, and mountains around the country. The era of ubiquitous based homeland information service will be opened. If you can't describe your destination in a taxi, you can easily find it by simply telling the destination's UFID. You can also enter the store's UFID on the Internet to display location information and do e-commerce. In the event of a fire, the fire truck will be dispatched to the site to obtain real-time building information and road information through a unique number, and immediately request the relevant organizations to control the road or shut off gas and electricity.

The Ministry of Land, Infrastructure, and Transport will establish a basic plan for establishing UFID in 2010, and conduct a full-scale project from 2012 after a pilot project next year.When UFID is established in all the spaces of the country, the national land information management system will be unified and information can be retrieved in real time. It is expected to provide ubiquitous based land information service. An official from the Ministry of Land, Infrastructure and Transport said, “If we introduce UFID, there is a lot of room to use it to identify fugitive income through the control of vehicles, illegal buildings, and precise management of real estate information.”

As such, UFID is expected to be used as an important basic data for national operation and public benefit.

F: Consideration of Conventional Advertising Device:

The present invention is a public, multi-function advertising system installed in the indoor and outdoor of a specific place,

Advertising / information providing method through RFID TAG / optical code and server connection in mobile user terminal, Advertising / information providing method using RFID TAG / optical code and server connection in computer user terminal, Advertising in digital TV user terminal The method is excluded from the conventional review proposal because the technology is related but the field of application is different.

<Proposed technology in the field of advertising devices reviewed>

1. Practical application 20-2000-0001873, Multi image comprehensive information unmanned device

2. Patent application 10-2000-0010230, Comprehensive information providing method using a kiosk terminal equipped with an information expansion arbitration device

3. Patent application 10-2001-0004000, wireless electronic sign board system and advertising information provision method

4. Patent application 10-2002-0022289, advertisement provision system

5. Patent application 10-2002-0010233, Method and system for providing video information using satellite communication network

6. Patent application 10-2003-0083991, Interactive advertising system using internet and its control method

7. Utility Application 10-2005-0027518, Advertising Terminal Device

8. Patent application 10-2006-0053492, location information guidance service providing system using kiosk

9. Patent application 10-2007-0044555, Advertisement Management System and Method

10. Patent application 10-2007-0091587, Method and apparatus for setting and providing advertisement data using video data cluster

11.Patent application 10-2009-0036680, bus advertising system

However, as a technology of a conventional advertisement / information device that is used or proposed indoor or outdoor, the "Rules for granting and managing UFI (Unique Feature Identifier)" proposed by the Ministry of Land, Transport and Maritime Affairs of the Republic of Korea smoothly apply or utilize it. It is a difficult reality to do.

In view of the time when the UFID is used as an essential element of life, the inventors of the present invention, {Patent Application 10-2010-0047790, the thing with the U. ID ID information tag and information providing method using the same, Patent Application 10-2010-0047809, U. ID The present invention relates to a navigation device equipped with an electronic map and a RFID tag reader.

The present invention is based on the thinking of the application, where many people gather or a lot of the floating population, by installing a multi-function advertising device based on the FM ID and operating the system, charging various services {information providing / electronic payment means charging / Ticket issuing / U.F. ID service, etc.}, and its purpose is to make UFID more actively used by the state.

On one side of various printed matter / publicity and sale products which are produced and distributed,

Provide an UFID and a unique number and have an optical code accommodating the UFID and unique number;

It provides UFID and issue unique number, and is equipped with optical code / RFID TAG that accepts UFID and issue unique number.

In a place where a lot of people gather or there are a lot of floating populations, install a multifunctional advertising device based on the ID of the wired and wireless communication,

 The carrier or service provider operates an information provision system based on the UFID code.

The present invention,

It is a multi-functional advertising system based on the FM ID that enables various services,

Basically, {News information and rolling advertisement / Installer's unique work information and publicity information / Electronic map based on UFID and shortest path information to the destination / Facility and facility information around the installation / Transportation location and Driving information},

In addition, the electronic payment means may be provided with electronic money input / ticket and ticket issuance / internet access / TV viewing / a variety of information services / intelephone services using digital ID and UFID TAG.

Figure 1: UFID conceptual diagram
Figure 2: A conventional promotional video and homepage connection advertising device
Figure 3: conventional geographic information and local convenience facilities guide advertising device
4: Example of Combination Use of UFID / Issue Unique Number / Optical Code / RFID TAG
Fig. 5: Example of business card to which UFID / issue unique number / optical code is applied
Fig. 6: Example of printed matter applying UFID / issue number / optical code
Fig. 7: Example of printed matter applying UFID / issued unique number / optical code / RFID TAG
Figure 8: Indoor and outdoor installation floating, multi-function advertising system system block diagram
Figure 9: Detailed service menu of indoor and outdoor installation floating, multi-function advertising device
10: Information processing and service system diagram using digital ID and digital TAG

The present invention is a multi-function advertising system based on the RF ID,

Multi-function advertising device that can be installed indoors and outdoors

It is provided as a transportation function multi function advertising device,

Where there are many people gathered or there is a lot of floating population, we install UFID-based multi-function advertising device provided by the state and operate the system, and provide various services {information / electronic payment means / ticket issuing / UEID-based web Service, etc.

A. UF ID  Of multi-based advertising system

Equipped with UFID TAG on one side of various printed materials / promotions and sales products,

UFID TAG is composed of an optical code for indexing UFID and unique number and accepting UFID and unique number, or an optical code / RFID TAG for indexing UFID and unique number and accommodating UFID and unique number. ,

Where there are a lot of people, or there are a lot of floating populations, we will install a multi-function advertising device based on a wired / wireless communication, and a carrier or service provider will operate an information service system based on the UFID code.

In the advertising device installed,

Basically, {News information and rolling advertisement / Installer's unique work information and publicity information / Electronic map based on UFID and shortest path information to the destination / Facility and facility information around the installation / Transportation location and Provide driving information},

In addition, it is a multi-functional advertising system based on IDF that provides {electronic payment means to input electronic money / issue tickets and turn-over tickets / internet access / TV viewing / a variety of information services using digital ID and UFID TAGs}. It can be divided into indoor and outdoor installation floating type and transportation installation type.

B. Indoor and outdoor installation Floating , Function and composition of multi-function advertising system

As shown in [Fig. 8, 9]

1. Service providers or carriers;

a.Advertisement / news / system promotion, b.Installer's own business information and promotional information, c.UFID-based electronic map and current location and surrounding information, d.Specific introduction of surrounding facility information and establishment, e. Location and operation information, f. Electronic money input solution to electronic payment means, g. Information service using digital ID and UFID TAG h. Server and call center to remotely upgrade or operate various ticket and ticket issuing solutions Equipped,

2. Indoor and outdoor installation floating type of multi function advertising system Multi-function advertising device;

Always wired or wireless communication with the server or wired or wireless communication as needed,

Normally, with the promotion of advertising / news / multi-function advertising system being basically rolled across all screens,

The human body sensor is mounted when a person is near, and the rolling advertisement on the upper part of the screen / the description on the center / present the menu key for detail selection at the bottom,

The user selects the detail selection menu key and performs an operation to acquire details by entering the details screen.

3. Indoor and outdoor installation floating type The detailed providing function that is stored in the multi-function advertising device or provided by wired or wireless communication with the system server;

a.Provide installer's own business information and promotional information,

b.UFID-based electronic maps and current location and surrounding information;

c. specific information of surrounding facilities and establishments;

d.Provide location and driving information of transportation;

e. operation of electronic money input solutions to electronic payment means;

f. Providing information service using digital ID and UFID TAG,

g.Management of various ticket and ticket issuance solutions

h.TV broadcast or receive and provide,

i.Provide detailed information to the user by providing the Internet.

4. Indoor and outdoor installation floating type Configuration of the multi-function advertising device 200A

As shown in FIG.

On the circuit board inside the body to be injected,

Equipped with a data storage including a central processing unit 210 and ROM 221 / RAM 222 / FLASH MEMORY 223,

The data storage unit,

Advertising device 200A operation program, web access program, wired / wireless communication program, advertisement / news information / system promotional rolling application, installer work information / public information information application, UFID electronic map / current location information / destination shortest path guidance application, peripheral facilities / Store introduction application, location of transportation / transportation information application by means of transportation, electronic money input application, access application of various tickets and ticket issuance, digital ID and digital tag access application, TV viewing program, etc. are stored,

Connected to the circuit board and into and out of the body,

Touch screen module or multi touch screen module (271, 272) is mounted,

Equipped with an electronic money input device (251.252) consisting of an RFID module for inputting electronic money to the electronic payment means / electronic payment means input window 251 / currency verification and currency entry 252,

Equipped with a printing device 260 consisting of a printer / roll transfer paper / cutter that can issue a variety of tickets and ticket number,

Updates during maintenance of the administrator, or a Bluetooth or infrared port or Wi-Fi Direct 230 for wirelessly connecting the input and output devices to the outside is equipped,

For wired and wireless communication, a wired or wireless LAN card 231, a wired LAN adapter 232, a wireless communication module 233, WiBro 234, etc. are mounted,

GPS receiver 235 for detecting the current position is mounted,

The broadcast receiving module 236 for broadcasting reception is mounted,

In order to use various information services using the UFID TAG (100), the UFID TAG reader module 240 for reading the optical code and RFID TAG information is mounted,

It is equipped with a voice processing module 275, a speaker 276, a built-in microphone 277 for voice processing, and additionally equipped with an external caller 278, for connection to a call center while performing Internet telephone and digital ID information, as necessary. ,

Mount the equipment protection recording module 280 including a camera to protect the equipment,

Equipped with a human body sensor 281, for changing from the basic screen to the description screen when a person approaches or moves in proximity to the advertising device,

It is equipped with a USB controller 290, a USB adapter 291, for connecting a ticket and turn table printing device 260, an electronic money input device 251, 252, an external handset 278, or other external device to the outside.

Proximity External Device Connection to USB Adapter 291 as Necessary Connect a wireless transceiver (not shown) or via a Bluetooth or infrared port 230, a ticket and serial number printing device 260 / electronic money input device 251,252 / External handset (278) or other external devices can be connected wirelessly,

It is equipped with a power adapter (294) and a power on / off button (292),

Inside the body connected to the circuit board

Backup battery (293)

Graphic card (274), sound card (273) is mounted,

Equipped with a reset button (unsigned) for resetting the device,

Various applications and wired / wireless internet access are possible, and digital ID information service can be provided by interworking with UFID TAG.

C. UFID TAG  Promotional materials ID  leader

As shown in [Fig. 4,5,6,7],

UFID TAG information service provider provides UFID and issue unique number and optical code to accept UFID and issue unique number, or provides UFID and issue unique number on one side of various printed matters / promotions and sales products. Equipped with an optical code / RFID TAG that accommodates UFID and unique number,

Optical codes and RFID tags can be used alone with UFID / issued unique numbers for various printed materials / publicity and sales products, or optical codes and RFID tags can be used simultaneously with UFID / issued unique numbers. Only UFID is recorded or UFID TAG which additionally inputs a separate access code to receive a specific service in addition to UFID.

The UFID TAG reader mounted on or connected to the UFID TAG-based multi-function advertising device reads the UFID TAG provided in various printed materials / promotions and merchandise, and then wires and wirelessly communicates with the UFID TAG information service company. UFID TAG information service will be provided.

D. ID  leader

a. Is a light reader,

b. Is an RFID reader,

c. Provides both optical reading and RFID reader

It is installed or connected to a multi-functional advertising device based on the ID.

E. UFID Information provision method using

As shown in FIG.

Digital ID information service providers or carriers,

Operate an information provision system (server / call center) based on UFID code,

The service provider,

UFID TAG can be printed / attached / embedded in various printed materials / promotional materials / products,

Multi-function ad unit users,

Close / contact the UFID TAG provided in various printed materials, promotional materials, products, etc. to the ID reader of the multi-function advertising device,

When you touch the digital ID information execution key of the multi-function advertising device,

Enter the UFID directly into the screen that appears,

Pressing the OK key brings up the digital ID details menu.

Touch the presented menu to perform detailed information service for each information.

When performing detailed information service,

Multi-function advertising device wired and wireless communication with the carrier or service provider,

a.Provides services such as geographic and location information and shortest route of UFID, detailed traffic information of UFID destination, location / operation information / fare of transportation, tourist information of UFID destination, and business information of UFID destination.

b.SMS SMS sending,

c. call center connection,

d. UFID TAG provider's web page (authentication / event participation / order / proposal, etc.) can be provided.

F. Main Installation Locations and Auxiliary Installation Means of Multi-Function Advertising Equipment

   1. Around lobby, parking lot, restaurant, rest area, elevator, etc.

   2. Important places such as markets, shopping centers, financial institutions, movie theaters, cultural halls, exhibition halls, and libraries

   3. Important places such as roads, parks, tourist attractions, highway rest areas, gas stations, etc.

   4. Important places such as sports facilities / games and meandering facilities / amusement parks

   5. Passenger waiting room of train / subway / airport / bus / ship

   6. Train / Subway / Airport / Bus / Taxi Platform (Boarding Station / Stop Station)

7. Installed in trains, subways, airports, buses, taxis, ships, etc.

* a.Wall-mounted, b.desktop, c.floor installation, d.additional advertising unit

1: UFID / issued unique number, 2: 2-D barcode, 3: RFID TAG, 4: Object with digital ID and digital TAG, 100: Digital TAG, 200A: Indoor / outdoor installation Floating type, multi-function advertising device, 240 : Digital TAG reader, 251: Electronic payment means input device, 252: Money input and discrimination device, 260: Ticket or serial number issuing device, 281: Human detection sensor

Claims (4)

Printed promotional materials or sales products with UFID and UFID information tags that are produced and distributed;
UFID multi-advertising device for wired or wireless communication with the information providing server by entering the UFID or reading the UFID information tag,
Information providing server for wired / wireless communication with UFID multi-advertising device and classifying and storing information based on UFID and transmitting UFID information data called by UFID multi-advertising device to UFID multi-advertising device,
Composed of,
"Advertising system to provide the IF ID service" The method according to claim 1,
UFID multi-advertising apparatus;
Consists of central processing unit, data storage unit, wired / wireless communication unit, touch screen, ID reader module,
Wired and wireless communication with the information providing server, and implements the UFID information data transmitted by the information providing server at the request of the UFID multi-advertising device on the touch screen,
"Advertising system to provide the IF ID service" The method according to claim 1,
The information providing server;
Wire and wireless communication with the UFID multi-advertising device, information is classified and stored based on the UFID code, and transmits the UFID information data called by the UFID multi-advertising device to the UFID multi-advertising device,
Provides geographic and location information and shortest route of UFID, detailed traffic information of UFID destination, location of transportation, operation information, fare, tourist information of UFID destination, business information of UFID destination, activation, event page.
"Advertising system to provide the IF ID service" The method according to claim 1,
UFID multi-advertising apparatus;
Usually the ads are rolled on the UFID multi-advertising device touch screen,
"Advertising system to provide the IF ID service"

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