WO2020196932A1 - Dispositif de signalisation numérique et procédé de fonctionnement d'un dispositif de signalisation numérique - Google Patents

Dispositif de signalisation numérique et procédé de fonctionnement d'un dispositif de signalisation numérique Download PDF

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Publication number
WO2020196932A1
WO2020196932A1 PCT/KR2019/003367 KR2019003367W WO2020196932A1 WO 2020196932 A1 WO2020196932 A1 WO 2020196932A1 KR 2019003367 W KR2019003367 W KR 2019003367W WO 2020196932 A1 WO2020196932 A1 WO 2020196932A1
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WO
WIPO (PCT)
Prior art keywords
information
signage
server
processor
receiving
Prior art date
Application number
PCT/KR2019/003367
Other languages
English (en)
Korean (ko)
Inventor
박현상
김현주
장유준
윤용철
Original Assignee
엘지전자 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 엘지전자 주식회사 filed Critical 엘지전자 주식회사
Priority to PCT/KR2019/003367 priority Critical patent/WO2020196932A1/fr
Publication of WO2020196932A1 publication Critical patent/WO2020196932A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4728—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for selecting a Region Of Interest [ROI], e.g. for requesting a higher resolution version of a selected region

Definitions

  • the present invention relates to a digital signage device and a method of operating the digital signage device.
  • a vehicle is a device that moves in a direction desired by a boarding user.
  • a typical example is a car.
  • Autonomous vehicle refers to a vehicle that can be driven automatically without human driving operation.
  • Various systems are being developed in connection with autonomous vehicles. Among these systems, there is also a system that provides information, and it is important to provide information that may interest users or people around them.
  • an object of the present invention is to provide a digital signage device that provides suitable information to users or people around them.
  • an object of the present invention is to provide a method of operating a digital signage device that provides suitable information to a user or people around him.
  • a method of operating a digital signage device includes, at least one processor, transmitting acquired data to a context awareness server; Receiving, by at least one processor, information associated with the data from the context-aware server; At least one processor requesting, from a signage server, content matching the information; Receiving, by at least one processor, signage content matching the information from the signage server; And generating, by at least one processor, a control signal for displaying the received signage content on a display.
  • a method of operating a digital signage device includes: transmitting, by at least one processor, the information to the big data server; And receiving, by at least one processor, result data related to the information from the big data server, wherein the generating step further includes, on the display, displaying signage content matching the result data. It includes; generating a control signal for generating.
  • the transmitting of the acquired data includes, by at least one processor, transmitting the acquired image data to the context-aware server, and receiving information associated with the data.
  • the step includes, by at least one processor, receiving, from the context recognition server, number of people information, age information, gender information, and skin color information for the number of people in the image, and receiving the result data, And receiving, by at least one processor, a list of preference items based on at least one of the number of people, the age information, the gender information, and the skin color information, from the big data server.
  • the receiving of the signage content includes, by at least one processor, receiving, from the signage server, signage content matching the item list.
  • the transmitting of the information includes, by at least one processor, transmitting the acquired driving environment information to the big data server, and receiving the result data comprises: And receiving, by at least one processor, result data associated with the driving environment information from the big data server.
  • the requesting includes, by at least one processor, requesting, from the signage server, content matching result data associated with the driving environment information, and the signage
  • the receiving of the content includes, at least one processor, receiving, from the signage server, a recommended item list based on result data associated with the driving environment information.
  • the requesting includes, by at least one processor, requesting, from the signage server, signage content matching information on a vehicle path; and the signage
  • the receiving of the content includes, at least one processor, receiving, from the signage server, signage content generated based on a Point of Interest (POI) matching the information on the path.
  • POI Point of Interest
  • the digital signage device transmits the acquired data to a context awareness server, receives information related to the data from the context awareness server, and receives a signage server (signage server). server), requesting content matching the information, receiving signage content matching the information from the signage server, and generating a control signal for displaying the received signage content on a display Includes; a processor.
  • the processor transmits the information to a big data server, receives result data associated with the information from the big data server, and displays the result on the display.
  • a control signal for displaying signage content matching data is generated.
  • the processor transmits the acquired image data to the context recognition server, and transmits the number of people information, age information, gender information, and skin color information for the number of people in the image from the context recognition server. And receiving, from the big data server, a preferred item list based on at least one of the number of people, the age information, the gender information, and the skin color information.
  • the processor receives, from the signage server, signage content matching the item list.
  • the processor transmits the obtained driving environment information to the big data server, and receives result data associated with the driving environment information from the big data server.
  • the processor requests content matching result data associated with the driving environment information from the signage server, and based on result data associated with the driving environment information from the signage server. Receive a list of recommended items.
  • the processor requests, from the signage server, signage content matching the information on the path of the vehicle, and from the signage server, the POI matching the information on the path ( Receive signage content generated based on (Point of Interest).
  • FIG. 1 is a view showing the exterior of a vehicle according to an embodiment of the present invention.
  • FIG. 2 is a control block diagram of a vehicle according to an embodiment of the present invention.
  • 3 is a diagram referenced to describe an entire system according to an embodiment of the present invention.
  • FIG. 4 is a control block diagram of a digital signage device according to an embodiment of the present invention.
  • FIG. 5 is a flow chart of a digital signage device according to an embodiment of the present invention.
  • FIG. 6 is a block diagram of a system according to an embodiment of the present invention.
  • FIG. 7 is a signal flow diagram of a system according to an embodiment of the present invention.
  • 8 to 11 are signal flow diagrams of a system according to an embodiment of the present invention.
  • FIG. 1 is a view showing a vehicle according to an embodiment of the present invention.
  • a vehicle 10 is defined as a means of transport running on a road or track.
  • the vehicle 10 is a concept including a car, a train, and a motorcycle.
  • the vehicle 10 may be a concept including both an internal combustion engine vehicle including an engine as a power source, a hybrid vehicle including an engine and an electric motor as a power source, and an electric vehicle including an electric motor as a power source.
  • the vehicle 10 may be a shared vehicle.
  • the vehicle 10 may be an autonomous vehicle.
  • the electronic device 100 may be included in the vehicle 10.
  • the electronic device 100 may be a digital signage device to be described later.
  • the electronic device 100 may provide signage content suitable for a passenger.
  • FIG. 2 is a control block diagram of a vehicle according to an embodiment of the present invention.
  • the vehicle 10 includes an electronic device 100 for a vehicle, a user interface device 200, an object detection device 210, a communication device 220, a driving operation device 230, and a main ECU 240. ), a vehicle driving device 250, a driving system 260, a sensing unit 270, and a location data generating device 280.
  • the vehicle electronic device 100 may be a digital signage device provided in the vehicle 10.
  • the vehicle electronic device 100 may exchange data with at least one external server.
  • the communication device 220 may be used.
  • the vehicle electronic device 100 may include a communication unit and may exchange data with an external server through the communication unit.
  • the user interface device 200 is a device for communicating with the vehicle 10 and a user.
  • the user interface device 200 may receive a user input and provide information generated in the vehicle 10 to the user.
  • the vehicle 10 may implement a user interface (UI) or a user experience (UX) through the user interface device 200.
  • UI user interface
  • UX user experience
  • the object detection device 210 may detect an object outside the vehicle 10.
  • the object detection device 210 may include at least one of a camera, a radar, a lidar, an ultrasonic sensor, and an infrared sensor.
  • the object detection device 210 may provide data on an object generated based on a sensing signal generated by a sensor to at least one electronic device included in the vehicle.
  • the communication device 220 may exchange signals with devices located outside the vehicle 10.
  • the communication device 220 may exchange signals with at least one of an infrastructure (eg, a server, a broadcasting station) and another vehicle.
  • the communication device 220 may include at least one of a transmission antenna, a reception antenna, a radio frequency (RF) circuit capable of implementing various communication protocols, and an RF element to perform communication.
  • RF radio frequency
  • the driving operation device 230 is a device that receives a user input for driving. In the case of the manual mode, the vehicle 10 may be driven based on a signal provided by the driving operation device 230.
  • the driving operation device 230 may include a steering input device (eg, a steering wheel), an acceleration input device (eg, an accelerator pedal), and a brake input device (eg, a brake pedal).
  • the main ECU 240 may control the overall operation of at least one electronic device provided in the vehicle 10.
  • the vehicle drive device 250 is a device that electrically controls driving of various devices in the vehicle 10.
  • the vehicle driving apparatus 250 may include a power train driving unit, a chassis driving unit, a door/window driving unit, a safety device driving unit, a lamp driving unit, and an air conditioning driving unit.
  • the power train driving unit may include a power source driving unit and a transmission driving unit.
  • the chassis driving unit may include a steering driving unit, a brake driving unit, and a suspension driving unit.
  • the safety device driving unit may include a safety belt driving unit for controlling the safety belt.
  • the ADAS 260 may control a movement of the vehicle 10 or generate a signal for outputting information to a user based on data on an object received by the object detection apparatus 210.
  • the ADAS 260 may provide the generated signal to at least one of the user interface device 200, the main ECU 240, and the vehicle driving device 250.
  • ADAS 260 includes an adaptive cruise control system (ACC), an automatic emergency braking system (AEB), a forward collision warning system (FCW), and a lane maintenance assistance system (LKA: Lane Keeping Assist), Lane Change Assist (LCA), Target Following Assist (TFA), Blind Spot Detection (BSD), Adaptive High Beam Control System (HBA: High) Beam Assist), Auto Parking System (APS), PD collision warning system, Traffic Sign Recognition (TSR), Traffic Sign Assist (TSA), At least one of a night vision system (NV: Night Vision), a driver status monitoring system (DSM), and a traffic jam assistance system (TJA) may be implemented.
  • ACC adaptive cruise control system
  • AEB automatic emergency braking system
  • FCW forward collision warning system
  • LKA Lane Keeping Assist
  • Lane Change Assist LCA
  • TFA Target Following Assist
  • BSD Blind Spot Detection
  • HBA High Beam Control System
  • APS Auto Parking System
  • the sensing unit 270 may sense the state of the vehicle.
  • the sensing unit 270 includes an inertial navigation unit (IMU) sensor, a collision sensor, a wheel sensor, a speed sensor, a tilt sensor, a weight detection sensor, a heading sensor, a position module, and a vehicle.
  • IMU inertial navigation unit
  • a collision sensor a wheel sensor
  • a speed sensor a speed sensor
  • a tilt sensor a weight detection sensor
  • a heading sensor a position module
  • a vehicle At least one of forward/reverse sensor, battery sensor, fuel sensor, tire sensor, steering sensor by steering wheel rotation, vehicle interior temperature sensor, vehicle interior humidity sensor, ultrasonic sensor, illuminance sensor, accelerator pedal position sensor, and brake pedal position sensor It may include.
  • the inertial navigation unit (IMU) sensor may include one or more of an acceleration sensor, a gyro sensor, and a magnetic sensor.
  • the sensing unit 270 may generate state data of the vehicle based on a signal generated by at least one sensor.
  • the sensing unit 270 includes vehicle attitude information, vehicle motion information, vehicle yaw information, vehicle roll information, vehicle pitch information, vehicle collision information, vehicle direction information, vehicle angle information, and vehicle speed.
  • the sensing unit 270 includes an accelerator pedal sensor, a pressure sensor, an engine speed sensor, an air flow sensor (AFS), an intake air temperature sensor (ATS), a water temperature sensor (WTS), and a throttle position sensor. (TPS), a TDC sensor, a crank angle sensor (CAS), and the like may be further included.
  • the sensing unit 270 may generate vehicle state information based on the sensing data.
  • the vehicle status information may be information generated based on data sensed by various sensors provided inside the vehicle.
  • the vehicle status information includes vehicle attitude information, vehicle speed information, vehicle tilt information, vehicle weight information, vehicle direction information, vehicle battery information, vehicle fuel information, vehicle tire pressure information, It may include vehicle steering information, vehicle interior temperature information, vehicle interior humidity information, pedal position information, vehicle engine temperature information, and the like.
  • the sensing unit may include a tension sensor.
  • the tension sensor may generate a sensing signal based on a tension state of the seat belt.
  • the location data generating device 280 may generate location data of the vehicle 10.
  • the location data generating apparatus 280 may include at least one of a Global Positioning System (GPS) and a Differential Global Positioning System (DGPS).
  • GPS Global Positioning System
  • DGPS Differential Global Positioning System
  • the location data generating apparatus 280 may generate location data of the vehicle 10 based on a signal generated by at least one of GPS and DGPS.
  • the location data generating apparatus 280 may correct the location data based on at least one of an IMU (Inertial Measurement Unit) of the sensing unit 270 and a camera of the object detection apparatus 210.
  • IMU Inertial Measurement Unit
  • Vehicle 10 may include an internal communication system 50.
  • a plurality of electronic devices included in the vehicle 10 may exchange signals through the internal communication system 50.
  • the signal may contain data.
  • the internal communication system 50 may use at least one communication protocol (eg, CAN, LIN, FlexRay, MOST, Ethernet).
  • 3 is a diagram referenced to describe an entire system according to an embodiment of the present invention.
  • the system may include a vehicle 10, a mobile terminal 630 of a user who has boarded the vehicle 10, and an external device 30.
  • the vehicle 10 may exchange signals with the mobile terminal 630 and the external device 30 through at least one communication network.
  • the vehicle 10 is as described with reference to FIGS. 1 and 2.
  • the vehicle 10 may include an electronic device 100 for a vehicle.
  • the vehicle electronic device 100 may exchange signals with the mobile terminal 630 and the external device 30 through the communication device 220. Depending on the embodiment, the vehicle electronic device 100 may be connected to the communication device 220 via an Ethernet switch hub.
  • the processor 170 may exchange signals with the mobile terminal 630 through the interface unit 180 and the communication device 220.
  • the processor 170 may receive data from the mobile terminal 630 and transmit the data to the mobile terminal 630.
  • the processor 170 may exchange signals with the external device 30 through the interface unit 180 and the communication device 220.
  • the processor 170 may receive data from the external device 30 and transmit the data to the external device 30.
  • the vehicle electronic device 100 may include a memory 140, a processor 170, an interface unit 180, and a power supply unit 190.
  • the vehicle electronic device 100 may further include at least one of a communication unit 110, a display unit 151, and a speaker 152.
  • the processor 170 may include a signage client 610, a session initiation protocol client (SIP), a point of clarity detector, a voice agent, and a fleet client.
  • SIP session initiation protocol client
  • the signage client 610 may communicate with at least one external server in order to obtain signage content.
  • the signage client 610 may exchange signals, information, and data with a context-aware server, a signage server, and a big data server.
  • the SIP client (session initiation protocol client) may interwork with the SIP server.
  • the SIP client may perform a video call function with a counterpart terminal through interworking with the SIP server.
  • the POI detector (point of ref detector) communicates with the POI server based on GPS information and can exchange signals, information, and data with the POI server.
  • the voice agent may generate a control signal based on a user's voice command.
  • the fleet client is connected to the control server and serves to transmit control commands to at least one electronic device (eg, object detection device, main ECU, driving system) included in the vehicle, and vehicle sensor data It enables central control and control by transmitting the data to the server.
  • a description of a digital signage device to be described later may be applied.
  • the touch module 211, the camera 212, the microphone 213, and the display 214 may be classified as sub-components of the user interface device 200.
  • the interface unit 180 may exchange signals with at least one electronic device provided in the vehicle 10 by wire or wirelessly.
  • the interface unit 280 includes an object detection device 210, a communication device 220, a driving operation device 230, a main ECU 140, a vehicle driving device 250, an ADAS 260, and a sensing unit 170. And it is possible to exchange a signal with at least one of the location data generating device 280 wired or wirelessly.
  • the interface unit 280 may be configured with at least one of a communication module, a terminal, a pin, a cable, a port, a circuit, an element, and a device.
  • the interface unit 180 may receive location data of the vehicle 10 from the location data generating device 280.
  • the interface unit 180 may receive driving speed data from the sensing unit 270.
  • the interface unit 180 may receive object data around the vehicle from the object detection device 210.
  • the memory is electrically connected to the processor 170.
  • the memory may store basic data for a unit, control data for controlling the operation of the unit, and input/output data.
  • the memory may store data processed by the processor 170.
  • the memory may be configured with at least one of ROM, RAM, EPROM, flash drive, and hard drive.
  • the memory may store various data for overall operation of the electronic device 100, such as a program for processing or controlling the processor 170.
  • the memory may be implemented integrally with the processor 170.
  • the power supply unit may supply power to the electronic device 100.
  • the power supply unit may receive power from a power source (eg, a battery) included in the vehicle 10 and supply power to each unit of the electronic device 100.
  • the power supply may be operated according to a control signal provided from the main ECU 140.
  • the electronic device 100 may include at least one printed circuit board (PCB).
  • PCB printed circuit board
  • the electronic device 110, the memory, the interface unit 180, the power supply unit, and the processor 170 may be electrically connected to a printed circuit board.
  • the mobile terminal 630 may exchange signals with at least one of the vehicle 10 and the external device 30.
  • the mobile terminal 630 may exchange signals with the vehicle 10 through a short-range communication method (eg, Bluetooth).
  • a short-range communication method eg, Bluetooth
  • the external device 30 can be exchanged with the vehicle 10 using at least one communication network.
  • the external device 30 includes a fleet management server 31, a signage server 650, a big data server 660, and a context awareness server ( 670) may be included.
  • the fleet server 31 may control a vehicle and set a driving route through communication with the fleet client 620 and perform a vehicle providing service in connection with a reservation server.
  • the signage server 650 may provide signage content through communication with the signage client 610.
  • the big data server 660 may extract and provide big data based on the provided context information.
  • the context awareness server 670 may provide context information on a current state through provided data (eg, image data, audio data, driving environment data, vehicle location data).
  • FIG. 4 is a control block diagram of a digital signage device according to an embodiment of the present invention.
  • the digital signage device 100 may include a memory 140, a processor 170, an interface unit 180, and a power supply unit 190.
  • the digital signage device 100 may further include at least one of a communication unit 110, a display 151, and a speaker 152.
  • the memory 140 is electrically connected to the processor 170.
  • the memory 140 may store basic data for a unit, control data for controlling the operation of the unit, and input/output data.
  • the memory 140 may store data processed by the processor 170.
  • the memory 140 may be configured with at least one of ROM, RAM, EPROM, flash drive, and hard drive.
  • the memory 140 may store various data for overall operation of the electronic device 100, such as a program for processing or controlling the processor 170.
  • the memory 140 may be implemented integrally with the processor 170. Depending on the embodiment, the memory 140 may be classified as a sub-element of the processor 170.
  • the interface unit 180 may exchange signals with at least one electronic device provided in the vehicle 10 by wire or wirelessly.
  • the interface unit 280 includes an object detection device 210, a communication device 220, a driving operation device 230, a main ECU 140, a vehicle driving device 250, an ADAS 260, and a sensing unit 170. And it is possible to exchange a signal with at least one of the location data generating device 280 wired or wirelessly.
  • the interface unit 280 may be configured with at least one of a communication module, a terminal, a pin, a cable, a port, a circuit, an element, and a device.
  • the interface unit 180 may receive location data of the vehicle 10 from the location data generating device 280.
  • the interface unit 180 may receive driving speed data from the sensing unit 270.
  • the interface unit 180 may receive object data around the vehicle from the object detection device 210.
  • the power supply unit 190 may supply power to the electronic device 100.
  • the power supply unit 190 may receive power from a power source (eg, a battery) included in the vehicle 10 and supply power to each unit of the electronic device 100.
  • a power source eg, a battery
  • the processor 170 may be electrically connected to the memory 140, the communication unit 110, the display unit 151, the speaker 152, the interface unit 180, and the power supply unit 190 to exchange signals.
  • the processor 170 includes application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), processors, and controllers. It may be implemented using at least one of (controllers), micro-controllers, microprocessors, and electrical units for performing other functions.
  • the processor 170 may be operated in a state in which power is supplied from the power supply unit 190.
  • the processor 170 may acquire data.
  • the processor 170 may receive image data from a camera.
  • the processor 170 may receive image data inside the vehicle from the camera 212 installed inside the vehicle.
  • the processor 170 may receive image data of a bus stop from a camera installed at the bus stop.
  • the processor 170 may receive voice data from a microphone.
  • the processor 170 may receive driving environment data from the object detection device 210 or the communication device 220.
  • the processor 170 may receive route data from the driving system 260.
  • the processor 170 may transmit the acquired data to a context awareness server.
  • the processor 170 may transmit image data to a context recognition server.
  • the processor 170 may transmit voice data to a context recognition server.
  • the processor 170 may transmit driving environment data to a context recognition server.
  • the processor 170 may transmit path data to a context-aware server.
  • the processor 170 may receive information related to data from a context-aware server.
  • the processor 170 may receive information related to image data from a context recognition server.
  • the processor 170 may receive at least one of number of people information, age information, gender information, and skin color information about the number of people in the image from the context recognition server.
  • the processor 170 may receive information related to voice data from a context recognition server.
  • the processor 170 may receive information related to driving environment data from a context recognition server.
  • the processor 170 may receive information related to route data. Meanwhile, information received from the context recognition server may be referred to as context information.
  • the processor 170 may transmit information to a big data server.
  • the processor 170 may transmit first information related to image data to the big data server.
  • the processor 170 may transmit second information related to voice data to the big data server.
  • the processor 170 may transmit third information related to driving environment data to the big data server.
  • the processor 170 may transmit driving environment information to the big data server.
  • the processor 170 may receive, from the big data server, fourth information related to route data.
  • the processor 170 may receive result data related to information from the big data server.
  • the processor 170 may receive result data related to at least one of the first information to the fourth information from the big data server.
  • the processor 170 may receive a list of preferred items based on at least one of number of people information, age information, gender information, and skin color information from the big data server.
  • the item list may be a product/service list.
  • the processor 170 may receive result data related to driving environment information from the big data server.
  • the processor 170 may request content matching information from a signage server.
  • the processor 170 may request, from the signage server, content matching at least one of the first information to the fourth information.
  • the processor 170 may request, from the signage server, signage content matching result data received from the big data server.
  • the processor 170 may request, from the signage server, content matching result data related to driving environment information.
  • the processor 170 may request, from the signage server, signage content matching the information on the route of the vehicle. According to an embodiment, the processor 170 may request content matching the location information and destination information of the vehicle 10 in addition to route information.
  • the processor 170 may receive signage content matching information from the signage server.
  • the processor 270 may receive content matching at least one of the first information to the fourth information from the signage server.
  • the processor 170 may receive, from the signage server, signage content matching result data received from the big data server.
  • the processor 170 may receive signage content matching the item list received from the big data server.
  • the processor 170 may receive, from the signage server, a recommendation item request based on result data associated with driving environment information.
  • the driving environment information may be information on driving, external temperature, vehicle internal temperature, weather, time, illumination, and road conditions.
  • the processor 170 may receive signage content generated based on a Point of Interest (POI) matched with information on a vehicle path from the signage server.
  • POI Point of Interest
  • the processor 170 may generate a control signal for displaying the received signage content on the display 151.
  • the processor 170 may generate a control signal for displaying the signage content matching the result data received from the big data server on the display 151.
  • the communication unit 110 may exchange signals with the mobile terminal 20 or the external device 30.
  • the communication unit 110 may include at least one of a transmission antenna, a reception antenna, a radio frequency (RF) circuit capable of implementing various communication protocols, and an RF element in order to perform communication.
  • RF radio frequency
  • the display 151 may be classified as a sub-element of the digital signage device 100.
  • the display 151 may display a graphic object based on a control signal provided from the processor 170.
  • the display 151 may display signage content based on a control signal provided from the processor 170.
  • the display 251 includes a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display. ), a 3D display, and an e-ink display.
  • LCD liquid crystal display
  • TFT LCD thin film transistor-liquid crystal display
  • OLED organic light-emitting diode
  • the speaker 152 may convert an electrical signal provided from the processor 170 into an audio signal and output it.
  • FIG. 5 is a flow chart of a digital signage device according to an embodiment of the present invention.
  • the processor 170 may acquire data (S510).
  • the processor 170 may acquire at least one of image data, audio data, driving environment data, and route data.
  • the processor 170 may transmit the acquired data to a context awareness server (S520). Transmitting the acquired data (S520) may include, by the at least one processor 170, transmitting the acquired image data to the context recognition server.
  • the processor 170 may receive information related to data from a context-aware server (S530).
  • the receiving (S530) of information related to the data may include receiving, by the at least one processor, information on the number of people in the image, age information, gender information, and skin color information from a context recognition server.
  • the processor 170 may transmit information to a big data server (S540).
  • the step of transmitting information (S540) may include transmitting, by the at least one processor 170, the acquired driving environment information to the big data server.
  • the processor 170 may receive result data related to information from the big data server (S550).
  • the step of receiving the result data (S550) includes receiving, by the at least one processor 170, a list of preferred items based on at least one of number of people information, age information, gender information, and skin color information from the big data server. can do.
  • Receiving result data may include receiving, by the at least one processor 170, result data associated with driving environment information from a big data server.
  • the processor 170 may request content matching the information from a signage server (S560).
  • the processor 170 may request the signage content matched with the result data from the signage server.
  • the requesting step (S560) may include requesting, by the at least one processor 170, a content matched with result data associated with the driving environment information, from the signage server.
  • the requesting may include requesting, by the at least one processor 170, from the signage server, signage content matching the information on the path of the vehicle.
  • the processor 170 may receive signage content matching the information from the signage server (S570).
  • the processor 170 may receive signage content matching result data from the signage server.
  • Receiving the signage content (S570) may include receiving, by the at least one processor 170, the signage content matching the item list from the signage server.
  • Receiving the signage content (S570) may include receiving, by the at least one processor 170, a lottery item list based on result data associated with driving environment information from the signage server.
  • the receiving of the signage content may include receiving, by the at least one processor 170, from a signage server, signage content generated based on a Point of Interest (POI) matched with information on a path; Can include.
  • POI Point of Interest
  • the processor 170 may generate a control signal for displaying the received signage content on the display 151 (S580).
  • the processor 170 may generate a control signal for displaying signage content matching result data received from the signage server.
  • FIG. 6 is a block diagram of a system according to an embodiment of the present invention.
  • the system includes a signage client 610, a fleet client 620, a mobile terminal 630, a fleet server 640, a signage server 650, a big data server 660, and context recognition.
  • Server 670 may be included.
  • the signage client 610 may be understood as a subordinate configuration of the processor 170.
  • the signage client 610 may communicate with at least one external server in order to obtain signage content.
  • the signage client 610 may transmit image data, context information, and big data.
  • the signage client 610 may receive a context result, big data, and signity content.
  • the fleet client 620 is connected to the control server and serves to transmit a control command to at least one electronic device (eg, object detection device, main ECU, driving system) included in the vehicle, and transmits vehicle sensor data. It enables central control and control by sending it to the server.
  • the flit client 620 may transmit vehicle information.
  • the flit client 620 may receive a flit status.
  • the mobile terminal 630 may exchange signals with at least one of the vehicle 10 and the external device 30.
  • the mobile terminal 630 may exchange signals with the vehicle 10 through a short-range communication method (eg, Bluetooth).
  • the mobile terminal 630 may transmit reservation information.
  • the mobile terminal 630 may receive a reservation status.
  • the fleet server 640 may control a vehicle and set a driving route through communication with the fleet client 620 and perform a vehicle providing service in connection with a reservation server.
  • the flit server 640 may receive vehicle information and reservation information.
  • the flit server 640 may transmit a flit state and a reservation state.
  • the signage server 650 may provide signage content through communication with the signage client 610.
  • the signage server 650 may receive big data.
  • the signage server 650 may transmit signage content.
  • the big data server 660 may extract and provide big data based on the provided context information.
  • the big data server 660 may receive context information.
  • the big data server 660 may transmit big data.
  • the context recognition server 670 may provide context information on a current state through provided data (eg, image data, audio data, driving environment data, vehicle location data).
  • the context recognition server 670 may receive image data.
  • the context recognition server 670 may transmit context information.
  • FIG. 7 is a signal flow diagram of a system according to an embodiment of the present invention.
  • the flit client 620 may transmit sensor data to the flit server 640 and receive flit status information from the flit server 640.
  • the mobile terminal 630 may transmit reservation information to the flit server 640 and may receive information about the pre-service status from the flit server 640.
  • the signage client 610 may transmit image data to the context recognition server 670.
  • the context recognition server 670 may analyze the context.
  • the context-aware server 670 may transmit context information to the signage client 610.
  • the context recognition server 670 may transmit context information to the signage server 650 or the big data server 660.
  • the signage client 610 may request signage content from the signage server 650.
  • the signage server 650 may request big data from the big data server 660 to receive big data.
  • big data may be provided from the signage client 610 to the signage server 650 in a state where the signage client 610 requests and receives the big data server 660.
  • the signage server 650 may select signage data matching big data.
  • the signage client 610 may receive signage content from the signage server 650 and play the received signage content.
  • 8 to 11 are signal flow diagrams of a system according to an embodiment of the present invention.
  • a first signage client 610a may be installed at a bus stop.
  • the second signage client 610b may be provided in the vehicle 10.
  • the signage client 610b may be a computer program installed in the processor 170.
  • the first signage client 610a may transmit the number of people information, age information, gender information, and skin color information to the signage server 650.
  • the first signage client 610a may receive a cosmetic advertisement from the signage server 650 when the number of employees is female.
  • the first signage client 610a may receive a learning or academy advertisement from the signage server 650 when the number of students is a student.
  • the first signage client 610a may transmit temperature information, weather information, time information, and illumination information to the signage server 650.
  • the first signage client 610a may receive a clothing advertisement based on temperature information, a travel advertisement based on weather information, a alcohol advertisement based on time information, and the like.
  • the second signage client 610b may transmit GPS information and destination information to the signage server 650.
  • the second signage client 610b may receive, from the signage server 650, an advertisement for a nearby store based on GPS information, an advertisement around a destination, information on a surrounding event, and information on a nearby tourist attraction.
  • the second signage client 610b may transmit traffic condition information to the signage server 650.
  • the second signage client 610b may receive an insurance advertisement based on downhill road information and a pharmaceutical advertisement based on congestion information from the signage server 650.
  • the signage client 610 may transmit image data to the context recognition server 670 (S920).
  • the context recognition server 670 may generate context information based on the image data.
  • the signage client 610 may receive context information, such as gender information and age information, from the context recognition server 670 (S930).
  • the signage client 610 may request a big data result based on context information from the big data server 660 (S940).
  • the big data server 660 may derive a big data result based on context information.
  • the signage client 610 may receive a big data result from the big data server 660 (S950).
  • the big data result may include a list of preference items for each gender information and age information.
  • the signage client 610 may request the signage content related to the favorite item from the signage server 650 (S960).
  • the signage server 650 may select signage content based on the preferred item.
  • the signage client 610 may receive signage content related to a favorite item from the signage server 650 (S970).
  • the signage client 610 may display signage content (S980).
  • step S920, step S930, step S940, step S950, step S960, step S970, step S980 of Figure 9 step S520, step S530, step S540, step S550, step S560, step S570, step S580 of FIG. Each can be understood as sub-configuration.
  • the signage client 610 may request a big data result based on temperature information, weather information, time information, illumination information, or road condition information from the big data server 660 (S1040).
  • the big data server 660 may derive a big data result based on temperature information, weather information, time information, illumination information, or road condition information (S1050).
  • the big data result may include a list of lottery items based on temperature information, weather information, time information, illumination information, or road condition information.
  • the signage client 610 may request signage content related to a lottery item from the signage server 650 (S1060).
  • the signage server 650 may select signage content related to a favorite item.
  • the signage client 610 may receive signage content related to the favorite item from the signage server 650 (S1070).
  • the signage client S1070 may display signage content (S1080).
  • steps S1040, S1050, S1060, S1070, and S1080 of FIG. 10 may be understood as sub-configurations of steps S540, S550, S560, S570, and S580 of FIG. 5.
  • the signage client 610 may transmit vehicle location data or destination data to the signage server 650 (S1150 ).
  • the signage server 650 may generate a POI list based on vehicle location data or destination data.
  • the signage client 610 may receive a POI list from the signage server 650 (S1160).
  • the signage client 610 may request the signage content based on the target POI and surrounding information from the signage server 650 (S1155).
  • the signage client 610 may receive signage content based on the target POI and surrounding information (S1155).
  • the signage client 610 may display signage content.
  • steps S1150 and S1155 of FIG. 11 may be understood as sub-configurations of step S550 of FIG. 5.
  • steps S1160 and S1165 of FIG. 11 may be understood as a sub-configuration of step S560 of FIG. 5.
  • the present invention described above can be implemented as a computer-readable code in a medium on which a program is recorded.
  • the computer-readable medium includes all types of recording devices that store data that can be read by a computer system. Examples of computer-readable media include HDD (Hard Disk Drive), SSD (Solid State Disk), SDD (Silicon Disk Drive), ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. There is also a carrier wave (eg, transmission over the Internet).
  • the computer may include a processor or a control unit. Therefore, the detailed description above should not be construed as restrictive in all respects and should be considered as illustrative. The scope of the present invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the present invention are included in the scope of the present invention.

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Abstract

La présente invention concerne un procédé de fonctionnement d'un dispositif de signalisation numérique, le procédé comprenant les étapes consistant : à transmettre, par au moins un processeur, des données acquises à un serveur de perception de contexte; à recevoir, par lesdits processeurs, des informations associées aux données provenant du serveur de perception de contexte; à demander, par lesdits processeurs, un contenu correspondant aux informations, d'un serveur de signalisation; à recevoir, par lesdits processeurs, un contenu de signalisation correspondant aux informations, du serveur de signalisation; et à générer, par lesdits processeurs, un signal de commande permettant d'afficher le contenu de signalisation reçu sur un affichage.
PCT/KR2019/003367 2019-03-22 2019-03-22 Dispositif de signalisation numérique et procédé de fonctionnement d'un dispositif de signalisation numérique WO2020196932A1 (fr)

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2010002759A (ja) * 2008-06-20 2010-01-07 Toyota Motor Corp 車両用広告呈示装置
KR20150080046A (ko) * 2013-12-30 2015-07-09 김재문 모바일택시 기반 실시간 광고시스템
KR101744198B1 (ko) * 2016-12-27 2017-06-07 이상훈 현장 맞춤형 이동식 차량 광고시스템
KR20180061992A (ko) * 2016-11-30 2018-06-08 동의대학교 산학협력단 탑승 고객 중심의 대중 교통 광고 송출 시스템 및 방법
KR20190019808A (ko) * 2018-01-05 2019-02-27 송지을 차량 후방 디스플레이를 이용한 컨텐츠 출력 방법 및 장치

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2010002759A (ja) * 2008-06-20 2010-01-07 Toyota Motor Corp 車両用広告呈示装置
KR20150080046A (ko) * 2013-12-30 2015-07-09 김재문 모바일택시 기반 실시간 광고시스템
KR20180061992A (ko) * 2016-11-30 2018-06-08 동의대학교 산학협력단 탑승 고객 중심의 대중 교통 광고 송출 시스템 및 방법
KR101744198B1 (ko) * 2016-12-27 2017-06-07 이상훈 현장 맞춤형 이동식 차량 광고시스템
KR20190019808A (ko) * 2018-01-05 2019-02-27 송지을 차량 후방 디스플레이를 이용한 컨텐츠 출력 방법 및 장치

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