CN102411753A - Method for realizing audience division based on NFC, server thereof and system thereof - Google Patents
Method for realizing audience division based on NFC, server thereof and system thereof Download PDFInfo
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- CN102411753A CN102411753A CN2011103018287A CN201110301828A CN102411753A CN 102411753 A CN102411753 A CN 102411753A CN 2011103018287 A CN2011103018287 A CN 2011103018287A CN 201110301828 A CN201110301828 A CN 201110301828A CN 102411753 A CN102411753 A CN 102411753A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
- G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
- G06Q20/327—Short range or proximity payments by means of M-devices
- G06Q20/3278—RFID or NFC payments by means of M-devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72448—User interfaces specially adapted for cordless or mobile telephones with means for adapting the functionality of the device according to specific conditions
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2250/00—Details of telephonic subscriber devices
- H04M2250/04—Details of telephonic subscriber devices including near field communication means, e.g. RFID
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Abstract
The invention discloses a method for realizing audience division based on NFC (near field communication), a server thereof and a system thereof. The method comprises the following steps: through an NFC mode, establishing association with a user mobile communication terminal; according to identification information of the user mobile communication terminal, searching a user database which records the identification information of the user mobile communication terminal and corresponding consumption record information, if the user database is searched, acquiring the consumption record information of a user, and according to the information, pushing association information related to the consumption record information to the user mobile communication terminal. By employing the method, the server and the system in the invention, after carrying out interaction with an NFC unit with an NFC function through a mobile communication terminal with the NFC function, the user can obtain association information related to a consumption habit of the user, time of the user is greatly saved, a traditional resource consuming mode of a leaflet, a brochure and the like is discarded and is converted into an environment-friendly advertisement push mode with pertinency, and user satisfaction is raised.
Description
Technical field
The present invention relates to electronic communication field, in particular to a kind of method, server and system that realizes audient's segmentation based on NFC (Near Field Communication, near field communication (NFC)).
Background technology
At present; Some consumption places such as market, supermarket and dining room tend to provide some advertisements or preferential action message to new patron; Usually these advertisements or preferential action message send this type of propaganda note or multimedia message through mobile operator all mobile communication users broadcastings in some base station range mostly; Perhaps; Businessman also can use some mass-sending softwares that the mobile communication users broadcasting of some number section is sent this type of information, in addition, and can also be through providing papery leaflet etc. to passing crowd.But; These mode specific aims are not strong, and sometimes, certain customers extremely dislike and receive that this type of is to oneself having no refuse messages or the leaflet to meaning; Usually can reject or conveniently the papery leaflet abandoned, must the wasting of resources thereby transmit leg and take over party have been caused.How pushing Business Information targetedly, accomplish to shoot the arrow at the target, thereby Business Information is sent to audient crowd targetedly, and then let the user enjoy more intimate service, is that current audient segments the problem that each link is all paid close attention on the epoch business chain.
Summary of the invention
The object of the present invention is to provide a kind of method, server and system based on NFC realization audient segmentation, it can send to audient crowd with Business Information pointedly, realizes audient's segmentation.
In order to reach the object of the invention, the present invention adopts following technical scheme:
A kind of method that realizes audient's segmentation based on NFC comprises:
Set up related with user's mobile communication terminal through the NFC mode;
The identifying information of user's mobile communication terminal and the customer data base of corresponding consumption recording information have been put down in writing according to the identifying information inquiry of user's mobile communication terminal; If inquire; Then obtain user's consumption recording information, and push the related information relevant to this user's mobile communication terminal with this consumption recording information according to this information.
Preferably, carry out institute in steps before, also comprise:
Obtain the identifying information of user's mobile communication terminal through the NFC mode;
Said identifying information is updated to customer data base with corresponding consumption recording information binding and with it.
Preferably, said consumption recording information obtains through the cash register terminal.
Preferably, the identifying information of said mobile communication terminal is the communication number information of mobile communication terminal.
A kind of server of realizing audient's segmentation based on NFC comprises:
Storage unit is used to put down in writing the identifying information and the corresponding consumption recording information of user's mobile communication terminal, to form customer data base;
The NFC unit; Be used to set up related with user's mobile communication terminal, obtain the identifying information of user's mobile communication terminal;
Processing unit; Be used for identifying information query subscriber database according to user's mobile communication terminal; If inquire, then obtain user's consumption recording information, and send the related information relevant to push unit to this user's mobile communication terminal with this consumption recording information according to this information.
Push unit is used for sending the related information relevant with this user's consumption recording information to user's mobile communication terminal.
Preferably, said NFC unit also is used for the identifying information of the user's mobile communication terminal that gets access to is bound with corresponding consumption recording information, sends it to storage unit afterwards, is used for the updating user data storehouse.
Preferably, said consumption recording information obtains through the cash register terminal.
Preferably, the identifying information of said mobile communication terminal is the communication number information of mobile communication terminal.
A kind of system based on NFC realization audient segmentation, the user's mobile communication terminal that comprises server and possess unique identifying information, wherein, said server comprises:
Storage unit is used to put down in writing the identifying information and the corresponding consumption recording information of user's mobile communication terminal, to form customer data base;
The NFC unit; Be used to set up related with user's mobile communication terminal, obtain the identifying information of user's mobile communication terminal;
Processing unit; Be used for identifying information query subscriber database according to user's mobile communication terminal; If inquire, then obtain user's consumption recording information, and send the related information relevant to push unit to this user's mobile communication terminal with this consumption recording information according to this information.
Push unit is used for sending the related information relevant with this user's consumption recording information to user's mobile communication terminal.
Preferably, said NFC unit also is used for the identifying information of the user's mobile communication terminal that gets access to is bound with corresponding consumption recording information, sends it to storage unit afterwards, is used for the updating user data storehouse.
Technical scheme through the invention described above can be found out, adopts the present invention, and the user can be through mobile communication terminal with NFC function and the NFC unit with NFC function (for example: after card reader) carrying out alternately; Just can obtain the related information that is associated with user's consumption habit; Commercial activities information etc. for example, whole process has greatly been saved user's time safely and fast; Abandoned the traditional approach of easy consumption resources such as present leaflet, publicity page; And transfer a kind of more environmental protection and advertisement pushing mode more targetedly to, simultaneously, adopt the present invention also to avoid the consumer to consider to be unwilling to reveal that from privacy personal information gives statistician's problem; Bring brand-new user experience and intimate service, improved user satisfaction.
Description of drawings
Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes a part of the present invention, and illustrative examples of the present invention and explanation thereof are used to explain the present invention, does not constitute improper qualification of the present invention.In the accompanying drawings:
Fig. 1 be the embodiment of the invention provide realize the method flow synoptic diagram of the method for audient's segmentation based on NFC;
Fig. 2 be the embodiment of the invention provide realize the structural representation of the server of audient's segmentation based on NFC;
Fig. 3 be the embodiment of the invention provide realize the structural representation of the system of audient's segmentation based on NFC.
Embodiment
In order to make technical matters to be solved by this invention, technical scheme and beneficial effect clearer, clear,, the present invention is further elaborated below in conjunction with accompanying drawing and embodiment.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
According to one embodiment of the invention, it provides a kind of and has realized the method that the audient segments based on NFC, and said method comprises the steps:
S101, set up related with user's mobile communication terminal through the NFC mode;
S102, the identifying information of user's mobile communication terminal and the customer data base of corresponding consumption recording information have been put down in writing according to the inquiry of the identifying information of user's mobile communication terminal; If inquire; Then obtain user's consumption recording information, and push the related information relevant to this user's mobile communication terminal with this consumption recording information according to this information.
In said step S101; The user at first carries out related with NFC unit (for example card reader) in the server that embodiment of the invention embodiment provides the mobile communication terminal of oneself; For example take following operation: with mobile communication terminal near card reader, thereby set up the incidence relation between card reader and this mobile communication terminal.
In said step S102; NFC unit in the server reads the identifying information of the mobile communication terminal after the association; And be stored in the customer data base of server end according to the inquiry of this identifying information, if the identifying information of coupling is arranged in this customer data base, then the consumption recording information corresponding with this identifying information analyzed; And obtain the related information relevant with this consumption recording information; Afterwards this related information is pushed to user's mobile communication terminal, for example, said related information comprises this user's consumption habit etc.
The identifying information of said mobile communication terminal can be the communication number information of mobile communication terminal, also can for other can this user's mobile communication terminal identity of unique representative information.
Said consumption recording information obtains through the cash register terminal; Also can be directly by directly obtaining in the database that has write down the customer consumption recorded information; Through with the identifying information of user's mobile communication terminal and each item historical or current consumption recording information bind, and in order to form customer data base.
Said customer data base is to be stored in server end in advance, and it has put down in writing the identifying information and the corresponding consumption recording information of user's mobile communication terminal.
The mode that server end will the related information relevant with consumption recording information pushes to user's mobile communication terminal comprises multiple, for example comprises the mode of note, multimedia message, email, wap-push, in addition, can also be the NFC mode.
Under the preferred implementation, continue with reference to Fig. 1, carry out institute in steps before, also comprise the steps:
S1001, obtain the identifying information of user's mobile communication terminal through the NFC mode;
S1002, said identifying information and corresponding consumption recording information are bound and it is updated to customer data base.
Through each time the identifying information of user's mobile communication terminal being bound with corresponding consumption recording information; Thereby updating user data storehouse; Can be so that this customer data base can be put down in writing the historical consume recorded information that the identifying information of more and this user's mobile communication terminal is complementary; Thereby be that later server provides more foundation to the relevant related information of user's mobile communication terminal transmission, for example push targetedly with customer consumption and be accustomed to closely-related advertising message, favor information or advertising campaign information to this user.。
The embodiment of the invention also provides a kind of and has realized the server that the audient segments based on NFC, and as shown in Figure 2, said server comprises:
Wherein, Said storage unit 203 is used to preserve the identifying information and the historical consume recorded information of said mobile communication terminal and work as time consumption recording information; And formation customer data base; Said customer data base is used to preserve the associated record between the identifying information of all consumption recording informations of user and said mobile communication terminal, and said consumption recording information comprises all information of the commodity that the user consumes, for example trade name information, merchandise classification information, commodity place of production information or the like.
Said NFC unit 202 is used for obtaining through the NFC mode identifying information of mobile communication terminal, and for example, the identifying information of said mobile communication terminal is the number of said mobile communication terminal.Said NFC unit is the media that server and mobile communication terminal carry out information interaction; Server end can corresponding a plurality of NFC unit; A NFC unit can include only a NFC card reader and be used to obtain the mobile communication terminal identifying information; Also can comprise a NFC card reader and a cash register terminal, be used to obtain the identifying information and the corresponding consumption recording information of mobile communication terminal.
202 conducts of said NFC unit are the discrimination information acquisition unit of mobile communication terminal independently; Generally be installed in the zone that the stream of people comparatively concentrates; Can carry out scattered distribution according to the radiation scope of the design of background server; Be used to obtain the identifying information of mobile communication terminal; And its identifying information is delivered to server end, server will be according to the identifying information query subscriber database of the mobile communication terminal that gets access to, and will be pushed on this user's the mobile communication terminal with the related information of this customer consumption custom coupling.
Said processing unit 201 is used to discern the identifying information that obtains mobile communication terminal from the NFC unit, and according to this information inquiry customer data base, if this information can't inquire from user data, then directly returns; If inquire, then send related information to the push unit 204 relevant to this user's mobile communication terminal with this consumption recording information according to this information.
Said push unit 204 is used for pushing and the closely-related related information of this mobile communication terminal user consumption habit to said mobile communication terminal; For example place information, merchandise news or preferential action message etc.; Said mobile communication terminal user consumption habit is to carry out the data mining acquisition through the consumption recording information that it is stored in the customer data base; Said propelling movement process includes but not limited to through modes such as note, multimedia message, email, wap-push, startup client application, also can realize to the mobile communication terminal corresponding on-link mode (OLM) of writing direct through the NFC card reader.
Under the preferred implementation, said NFC unit 202 also is used for the identifying information of the user's mobile communication terminal that gets access to is bound with corresponding consumption recording information, sends it to storage unit afterwards, is used for the updating user data storehouse.The identifying information of user's mobile communication terminal and the acquiring unit of consumption recording information are formed with the cash register terminal in NFC unit 202; Generally NFC unit (for example NFC card reader) is installed in cashier; The user is when paying the bill to the purchase commodity; Mobile communication terminal of oneself and the NFC card reader are here carried out alternately; After the identifying information of mobile communication terminal and consumption recording information are bound, be delivered to server, server is saved in the customer data base the identifying information binding of this consumption recording information and this user's mobile communication terminal, thereby makes this customer data base can be used as the basis of subsequent analysis digging user consumption habit.
In addition, as shown in Figure 3, embodiments of the invention also provide a kind of system that realizes audient's segmentation based on NFC; User's mobile communication terminal 100 that this system comprises server 200 and possesses unique identifying information; Wherein, as shown in Figure 2, said server 200 comprises:
Under the preferred implementation, said NFC unit 202 also is used for the identifying information of the user's mobile communication terminal 100 that gets access to is bound with corresponding consumption recording information, sends it to storage unit afterwards, is used for the updating user data storehouse.
For a better understanding of the present invention, two specific embodiments of will giving an example are below explained spirit of the present invention.
Embodiment 1
Certain client gets into the market that a family newly starts business; The background management system in this market (being the server 200 based on NFC realization audient segmentation that the embodiment of the invention provides) is only effective to this place; Client carries out the mobile communication terminal that oneself has the NFC function (for example mobile phone) and the NFC card reader of porch alternately; The NFC card reader will be obtained the identifying information of this mobile communication terminal; And this identifying information is delivered to the processing unit of background management system; Processing unit obtains the identifying information and the query subscriber database of this mobile communication terminal; If can't from customer data base, inquire the customer consumption recorded information that the identifying information of the mobile communication terminal that comes with the transmission of NFC card reader is complementary; Then that this market is general advertisement information, opening bargain sale and relevant informations such as market floor and brand layout are delivered to push unit; Push unit pushes the general advertisement information in this market, opening bargain sale and relevant informations such as market floor and brand layout and sends on user's the mobile communication terminal through modes such as note, multimedia message, push message, perhaps directly on user's mobile communication terminal, writes url through the NFC card reader, and the user can learn the correlated activation information in market through above-mentioned various propelling movement modes.
Client combines the preferential activity information of discount in personal interest purpose or hobby and market; After buying satisfactory commodity; When cashier is paid the bill; The mobile communication terminal that oneself has the NFC function and the NFC card reader are here carried out alternately, and the processing module of background management system is obtained the identifying information of this user's mobile communication terminal through said NFC card reader, but; When the user is unwilling the NFC card reader of mobile communication terminal and cashier is carried out NFC when mutual from reason such as protection individual privacy etc., processing module will finish this and operate; When processing module gets access to the identifying information of mobile communication terminal and during this user's of being sent by the cash register terminal consumption recording information, is delivered to the storage unit of background management system after the consumption recording information bindings such as its name information with the identifying information of user's mobile communication terminal 100 and the commodity of buying, pricing information, brand message, quality information.When there is not the identifying information of this user's communication terminal in storage unit query in active user's database; The identifying information of newly-built this communication terminal and the associated record of this consumption recording information also are saved in this customer data base, and follow-up each consumption then ought be added in existing this customer data base by time consumption recording information equally.
When follow-up this client gets into this market once more; With the NFC card reader in somewhere in oneself mobile phone and the place carry out NFC mutual after; Background management system then inquires and has or not this mobile phone to get user record in active user's database, if inquire, then obtains some the consumption recording informations corresponding with the number of this user mobile phone; And these consumption recording information data are analyzed and go deep into excavating; For example this user often buys the clothes of certain brand, thereby promotes and the relevant related information of this customer consumption custom to this user's mobile phone, and for example send message and inform this client: the XX commodity that you often buy are positioned at XX position, this market; You are carrying out advertising campaign by interested XX brand clothing at present, inform also simultaneously how activity dynamics and movable date to wait.
Embodiment 2
Air line comprises places such as airport lounge, various places, airport limousine, each air ticket ticket counter; Its shared cover background management system (being the server 200 that the embodiment of the invention provides) based on NFC realization audient segmentation; Certain client Xiao Wang has bought the air ticket of certain airline from the A city to the B city in air ticket agency, A city; When payment, mobile phone that oneself has the NFC function and the NFC card reader are here carried out alternately; The NFC card reader (comprises the phone number that gets access to and this consumption recording information: information such as time on air ticket date, airline, flight number, ID card No.) bind the processing unit that is delivered to background management system; Processing unit recognizes cell-phone number sign indicating number information; And determine in the information that the transmission of NFC card reader comes and comprised consumption recording information; Then this phone number and corresponding consumption recording information are delivered to storage unit, when storage unit query when there is not this user record in active user's database, the associated record of newly-built this Subscriber Number and this consumption recording information also is saved in the customer data base.
When Xiao Wang arrived at the airport in flight the same day; Inlet carries out the NFC card reader of mobile phone that oneself has the NFC function and porch alternately in the airport hall; The NFC card reader is obtained user's phone number information; Processing unit is according to stored phone number information and consumption recording information in the customer data base; Obtain and sell to the interested related information relevant with its historical consume recorded information, for example said related information comprises whether sales counter, position, boarding gate, flight that certain flight that Xiao Wang took the same day changes boarding card have delay, return flight discount information in the next few days etc.Processing unit is sent to push unit with these information afterwards, and push unit is sent to these information among the mobile phone of selling to through modes such as note, multimedia message or NFC.
Above-mentioned explanation illustrates and has described a preferred embodiment of the present invention; But as previously mentioned; Be to be understood that the present invention is not limited to the form that this paper discloses, should do not regard eliminating as, and can be used for various other combinations, modification and environment other embodiment; And can in invention contemplated scope described herein, change through the technology or the knowledge of above-mentioned instruction or association area.And change that those skilled in the art carried out and variation do not break away from the spirit and scope of the present invention, then all should be in the protection domain of accompanying claims of the present invention.
Claims (10)
1. the method based on NFC realization audient segmentation is characterized in that, comprising:
Set up related with user's mobile communication terminal through the NFC mode;
The identifying information of user's mobile communication terminal and the customer data base of corresponding consumption recording information have been put down in writing according to the identifying information inquiry of user's mobile communication terminal; If inquire; Then obtain user's consumption recording information, and push the related information relevant to this user's mobile communication terminal with this consumption recording information according to this information.
2. as claimed in claim 1ly realize it is characterized in that the method for audient's segmentation based on NFC, carry out institute in steps before, also comprise:
Obtain the identifying information of user's mobile communication terminal through the NFC mode;
Said identifying information is updated to customer data base with corresponding consumption recording information binding and with it.
According to claim 1 or claim 2 realize the method for audient's segmentation it is characterized in that said consumption recording information obtains through the cash register terminal based on NFC.
According to claim 1 or claim 2 realize the method for audient's segmentation it is characterized in that the identifying information of said mobile communication terminal is the communication number information of mobile communication terminal based on NFC.
5. the server based on NFC realization audient segmentation is characterized in that, comprising:
Storage unit is used to put down in writing the identifying information and the corresponding consumption recording information of user's mobile communication terminal, to form customer data base;
The NFC unit; Be used to set up related with user's mobile communication terminal, obtain the identifying information of user's mobile communication terminal;
Processing unit; Be used for identifying information query subscriber database according to user's mobile communication terminal; If inquire, then obtain user's consumption recording information, and send the related information relevant to push unit to this user's mobile communication terminal with this consumption recording information according to this information.
Push unit is used for sending the related information relevant with this user's consumption recording information to user's mobile communication terminal.
6. the server of realizing audient's segmentation based on NFC as claimed in claim 5; It is characterized in that; Said NFC unit also is used for the identifying information of the user's mobile communication terminal that gets access to is bound with corresponding consumption recording information; Send it to storage unit afterwards, be used for the updating user data storehouse.
7. like claim 5 or the 6 described servers of realizing audient's segmentation based on NFC, it is characterized in that said consumption recording information obtains through the cash register terminal.
8. like claim 5 or the 6 described servers of realizing audient's segmentation based on NFC, it is characterized in that the identifying information of said mobile communication terminal is the communication number information of mobile communication terminal.
9. the system based on NFC realization audient segmentation is characterized in that, the user's mobile communication terminal that comprises server and possess unique identifying information, and wherein, said server comprises:
Storage unit is used to put down in writing the identifying information and the corresponding consumption recording information of user's mobile communication terminal, to form customer data base;
The NFC unit; Be used to set up related with user's mobile communication terminal, obtain the identifying information of user's mobile communication terminal;
Processing unit; Be used for identifying information query subscriber database according to user's mobile communication terminal; If inquire, then obtain user's consumption recording information, and send the related information relevant to push unit to this user's mobile communication terminal with this consumption recording information according to this information.
Push unit is used for sending the related information relevant with this user's consumption recording information to user's mobile communication terminal.
10. the system that realizes audient's segmentation based on NFC as claimed in claim 9; It is characterized in that; Said NFC unit also is used for the identifying information of the user's mobile communication terminal that gets access to is bound with corresponding consumption recording information; Send it to storage unit afterwards, be used for the updating user data storehouse.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103018287A CN102411753A (en) | 2011-09-28 | 2011-09-28 | Method for realizing audience division based on NFC, server thereof and system thereof |
| PCT/CN2012/070331 WO2012152078A1 (en) | 2011-09-28 | 2012-01-13 | Method, server and system for realizing addressee subdivision based on nfc |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103018287A CN102411753A (en) | 2011-09-28 | 2011-09-28 | Method for realizing audience division based on NFC, server thereof and system thereof |
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| CN102411753A true CN102411753A (en) | 2012-04-11 |
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| CN2011103018287A Pending CN102411753A (en) | 2011-09-28 | 2011-09-28 | Method for realizing audience division based on NFC, server thereof and system thereof |
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| WO (1) | WO2012152078A1 (en) |
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