CN109067640B - Information pushing method and device - Google Patents
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- CN109067640B CN109067640B CN201810993181.0A CN201810993181A CN109067640B CN 109067640 B CN109067640 B CN 109067640B CN 201810993181 A CN201810993181 A CN 201810993181A CN 109067640 B CN109067640 B CN 109067640B
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- 238000004891 communication Methods 0.000 claims abstract description 107
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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Abstract
The embodiment of the invention provides a method and a device for pushing information, wherein the method comprises the steps of obtaining at least two mobile phone numbers corresponding to a user according to an identification of the user, determining at least one target mobile phone number according to a consumption record and a communication record of each mobile phone number, wherein the at least one target mobile phone number is a subset of the at least two mobile phone numbers, and pushing information to the at least one target mobile phone number; according to the method, information push is not directly carried out on all mobile phone numbers of the user, but one or more target mobile phone numbers are selected according to consumption records and communication records of all the mobile phone numbers, and information push is carried out on the target mobile phone numbers of the user.
Description
Technical Field
The embodiment of the invention relates to the technical field of communication, in particular to a method and a device for pushing information.
Background
In recent years, with the rapid development of the mobile communication industry, competition among large communication operators is continuously upgraded. In order to improve competitiveness, operators need to provide more personalized products and services to users in a targeted manner. Before marketing for a certain product or service, it is necessary to determine the target users for marketing.
At present, when an operator carries out marketing activities, the mobile phone number is generally used as a unique identifier of a user, and marketing is carried out by taking the mobile phone number as a unit. Specifically, the marketing information is pushed by calling, short messages, WeChat and the like to the mobile phone number.
However, many users often have multiple cell phone numbers, some of which are not used by themselves, for example, by giving the cell phone numbers to parents, spouses or children. Therefore, in the existing marketing mode, information pushing is carried out by taking the mobile phone number as a unit, so that the marketing cost is high, and the marketing success rate is reduced.
Disclosure of Invention
The embodiment of the invention provides an information pushing method and device, which can reduce marketing cost and improve marketing success rate.
In a first aspect, an embodiment of the present invention provides an information pushing method, including:
acquiring at least two mobile phone numbers corresponding to a user, and consumption records and communication records of each mobile phone number according to the identification of the user;
determining at least one target mobile phone number according to the consumption record and the communication record of each mobile phone number, wherein the at least one target mobile phone number is a subset of the at least two mobile phone numbers;
and pushing information to the at least one target mobile phone number.
Optionally, the determining at least one target mobile phone number according to the consumption record and the communication record of each mobile phone number includes:
determining at least one candidate mobile phone number according to the consumption record and the communication record of each mobile phone number, wherein the candidate mobile phone number is a phone number used by the user in the at least two mobile phone numbers;
and determining at least one target mobile phone number according to the consumption records of the candidate mobile phone numbers.
Optionally, the determining at least one target mobile phone number according to the consumption record of each candidate mobile phone number includes:
judging whether the difference between the consumption amounts of any two candidate mobile phone numbers in each candidate mobile phone number is smaller than a preset value or not according to the consumption records of each candidate mobile phone number;
if yes, all the candidate mobile phone numbers are used as target mobile phone numbers;
and if not, taking the candidate mobile phone number with the largest consumption amount as the target mobile phone number.
Optionally, the determining at least one candidate mobile phone number according to the consumption record and the communication record of each mobile phone number includes:
inputting the consumption record and the communication record of each mobile phone number into a classification model, wherein the classification model is used for outputting the probability that each mobile phone number is used by a user;
and determining at least one candidate mobile phone number according to the output result of the classification model.
Optionally, before the inputting the consumption record and the communication record of each mobile phone number into the classification model, the method further includes:
acquiring consumption records and communication records of each mobile phone number of a user to be trained and category labels corresponding to the mobile phone numbers, wherein the category labels are used for indicating whether the mobile phone numbers are used by the user to be trained;
and training the classification model to be trained according to the consumption record and the communication record of each mobile phone number of the user to be trained and the class label corresponding to each mobile phone number to obtain the trained classification model.
Optionally, the determining at least one target mobile phone number according to the consumption record and the communication record of each mobile phone number includes:
respectively acquiring the calling contribution degree and the called contribution degree of each mobile phone number according to the communication record of each mobile phone number;
respectively acquiring flow use information of each mobile phone number according to the consumption record of each mobile phone number;
and determining at least one target mobile phone number according to the calling contribution degree, the called contribution degree and the flow use information of each mobile phone number.
Optionally, the obtaining the calling contribution degree and the called contribution degree of each mobile phone number according to the communication record of each mobile phone number respectively includes:
for each of the mobile phone numbers:
acquiring the calling times of the mobile phone number according to the communication record of the mobile phone number, and taking the calling times as the calling contribution degree of the mobile phone number;
acquiring a communication object communicated with the mobile phone number according to the communication record of the mobile phone number;
determining the contribution degree of each communication object to the mobile phone number according to the calling frequency of each communication object and the frequency of each communication object calling the mobile phone number;
and taking the sum of the contribution degrees of the communication objects to the mobile phone number as the called contribution degree of the mobile phone number.
Optionally, after the information push is performed to the at least one target mobile phone number, the method further includes:
and updating an information push mark of each target mobile phone number, wherein the information push mark is used for indicating an information theme pushed to each target mobile phone number, a pushing time and a pushing result.
In a second aspect, an embodiment of the present invention provides an information pushing apparatus, including:
the acquisition module is used for acquiring at least two mobile phone numbers corresponding to the user, and consumption records and communication records of each mobile phone number according to the identification of the user;
the determining module is used for determining at least one target mobile phone number according to the consumption record and the communication record of each mobile phone number, wherein the at least one target mobile phone number is a subset of the at least two mobile phone numbers;
and the pushing module is used for pushing information to the at least one target mobile phone number.
Optionally, the determining module is specifically configured to:
determining at least one candidate mobile phone number according to the consumption record and the communication record of each mobile phone number, wherein the candidate mobile phone number is a phone number used by the user in the at least two mobile phone numbers;
and determining at least one target mobile phone number according to the consumption records of the candidate mobile phone numbers.
Optionally, the determining module is specifically configured to:
judging whether the difference between the consumption amounts of any two candidate mobile phone numbers in each candidate mobile phone number is smaller than a preset value or not according to the consumption records of each candidate mobile phone number;
if yes, all the candidate mobile phone numbers are used as target mobile phone numbers;
and if not, taking the candidate mobile phone number with the largest consumption amount as the target mobile phone number.
Optionally, the determining module is specifically configured to:
inputting the consumption record and the communication record of each mobile phone number into a classification model, wherein the classification model is used for outputting the probability that each mobile phone number is used by a user;
and determining at least one candidate mobile phone number according to the output result of the classification model.
Optionally, the apparatus further comprises: a training module to:
acquiring consumption records and communication records of each mobile phone number of a user to be trained and category labels corresponding to the mobile phone numbers, wherein the category labels are used for indicating whether the mobile phone numbers are used by the user to be trained;
and training the classification model to be trained according to the consumption record and the communication record of each mobile phone number of the user to be trained and the class label corresponding to each mobile phone number to obtain the trained classification model.
Optionally, the determining module is specifically configured to:
respectively acquiring the calling contribution degree and the called contribution degree of each mobile phone number according to the communication record of each mobile phone number;
respectively acquiring flow use information of each mobile phone number according to the consumption record of each mobile phone number;
and determining at least one target mobile phone number according to the calling contribution degree, the called contribution degree and the flow use information of each mobile phone number.
Optionally, the determining module is specifically configured to:
for each of the mobile phone numbers:
acquiring the calling times of the mobile phone number according to the communication record of the mobile phone number, and taking the calling times as the calling contribution degree of the mobile phone number;
acquiring a communication object communicated with the mobile phone number according to the communication record of the mobile phone number;
determining the contribution degree of each communication object to the mobile phone number according to the calling frequency of each communication object and the frequency of each communication object calling the mobile phone number;
and taking the sum of the contribution degrees of the communication objects to the mobile phone number as the called contribution degree of the mobile phone number.
Optionally, the apparatus further comprises: an update module;
the updating module is used for updating the information pushing marks of the target mobile phone numbers, and the information pushing marks are used for indicating the information themes, pushing time and pushing results pushed to the target mobile phone numbers.
In a third aspect, an embodiment of the present invention provides an information pushing apparatus, including: at least one processor and memory;
the memory stores computer-executable instructions;
the at least one processor executes computer-executable instructions stored by the memory, causing the at least one processor to perform the method of information pushing according to any one of the first aspect.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, where computer-executable instructions are stored, and when a processor executes the computer-executable instructions, the method for pushing information according to any one of the first aspect is implemented.
According to the method and the device for pushing the information, at least two mobile phone numbers corresponding to a user are obtained according to the identification of the user, at least one target mobile phone number is determined according to consumption records and communication records of the mobile phone numbers, the at least one target mobile phone number is a subset of the at least two mobile phone numbers, and the information is pushed to the at least one target mobile phone number; according to the method, information push is not directly carried out on all mobile phone numbers of the user, but one or more target mobile phone numbers are selected according to the consumption records and the communication records of the mobile phone numbers, and information push is carried out on the target mobile phone numbers of the user.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a schematic diagram illustrating an information pushing method according to an embodiment of the present invention;
fig. 2 is a first flowchart of a method for pushing information according to an embodiment of the present invention;
fig. 3 is a second flowchart of a method for pushing information according to an embodiment of the present invention;
fig. 4 is a flowchart illustrating a process of predicting whether a mobile phone number is used by a user through a classification model according to an embodiment of the present invention;
fig. 5 is a schematic diagram illustrating an alternative flow of determining a target mobile phone number according to an embodiment of the present invention;
fig. 6 is a third flowchart of a method for pushing information according to an embodiment of the present invention;
fig. 7 is a schematic diagram of a communication relationship network obtained according to the communication records of each mobile phone number of the user in the last month in the embodiment of the present invention;
fig. 8 is a first schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention;
fig. 10 is a schematic hardware structure diagram of an information pushing device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are, for example, capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
As mentioned above, currently, when an operator carries out a marketing campaign, the operator usually uses a mobile phone number as a unique identifier of a user, and carries out marketing by taking the mobile phone number as a unit. Specifically, the marketing information is pushed by calling, short messages, WeChat and the like to the mobile phone number. However, many users usually have a plurality of mobile phone numbers, and some of the mobile phone numbers are not used by the users themselves, so that the marketing success rate is low and the marketing cost is high by adopting the marketing mode.
The embodiment of the invention provides an information pushing method and device, which can reduce marketing cost and improve marketing success rate.
Fig. 1 is a schematic diagram illustrating a principle of an information pushing method according to an embodiment of the present invention, and as shown in fig. 1, the embodiment of the present invention uses a natural person as a unit to push information, instead of using a mobile phone number as a unit. When a natural person user has a plurality of mobile phone numbers, at least one target mobile phone number is selected from the plurality of mobile phone numbers for information pushing. Compared with the prior art, the method has the advantages that the marketing cost can be reduced, and meanwhile, the marketing success rate can be improved.
The technical solution of the present invention will be described in detail below with specific examples. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.
Fig. 2 is a first flowchart of a method for pushing information according to an embodiment of the present invention, as shown in fig. 2, the embodiment may be executed by an information pushing apparatus, where the information pushing apparatus may be in a form of software and/or hardware.
As shown in fig. 2, the method of this embodiment may include:
s201: and acquiring at least two mobile phone numbers corresponding to the user, and consumption records and communication records of each mobile phone number according to the identification of the user.
The user identifier may be an identification number of the user. In the field of telecommunications, the information registration of a user uses real-name information, that is, the mobile phone number of the user is bound with the identity card number of the user.
Specifically, the user information base can be queried according to the identity card number of the user, and the mobile phone number bound to the identity card number of the user is obtained. Assuming that the operator specifies that each user can have at most 5 mobile phone numbers, the list of the identification numbers and the bound mobile phone numbers that can be obtained from the user is as follows:
(user's ID card number: cell phone number 1, cell phone number 2, …, cell phone number 5).
It should be noted that the method of this embodiment is suitable for a case where a plurality of mobile phone numbers are bound to the user identifier. For a user only bound with one mobile phone number, information push can be directly performed by using a method in the prior art, which is not described in detail in this embodiment. Therefore, according to the acquired data, if the identity card number of the user is only bound with one mobile phone number, the user is removed.
Further, a consumption record and a communication record of each mobile phone number bound by the user identifier can be obtained, wherein the consumption record includes but is not limited to: monthly bills, monthly bill particulars, broadband fees, etc. Communication records include, but are not limited to: the method comprises the steps of monthly voice call duration, monthly voice call detail, monthly flow use detail, monthly short message detail, detail of logging in a palm business hall application program APP and the like.
S202: and determining at least one target mobile phone number according to the consumption record and the communication record of each mobile phone number, wherein the at least one target mobile phone number is a subset of the at least two mobile phone numbers.
S203: and pushing information to the at least one target mobile phone number.
Specifically, after the consumption record and the communication record of each mobile phone number are obtained, one or more of the at least two mobile phone numbers can be selected as a target mobile phone number according to the consumption record and the communication record of each mobile phone number, and information push is performed on the target mobile phone number.
The information push method in the embodiment of the present invention is not specifically limited, and the existing information push method may be adopted, including but not limited to: calling pushing, short message pushing and micro message pushing.
In addition, there may be multiple ways of selecting the target mobile phone number according to the consumption record and the communication record of each mobile phone number, and in an optional implementation, the mobile phone number with the highest frequency of use is selected from the at least two mobile phone numbers as the target mobile phone number. In another optional implementation manner, the mobile phone number with the highest consumption amount is selected from the at least two mobile phone numbers as the target mobile phone number.
According to the information pushing method provided by the embodiment of the invention, at least two mobile phone numbers corresponding to a user are obtained according to the identification of the user, at least one target mobile phone number is determined according to the consumption record and the communication record of each mobile phone number, the at least one target mobile phone number is a subset of the at least two mobile phone numbers, and information pushing is carried out on the at least one target mobile phone number; according to the method, information push is not directly carried out on all mobile phone numbers of the user, but one or more target mobile phone numbers are selected according to the consumption records and the communication records of the mobile phone numbers, and information push is carried out on the target mobile phone numbers of the user.
The technical solution of the present invention is described in detail below using two specific examples.
Fig. 3 is a second flowchart of a method for pushing information according to an embodiment of the present invention, where on the basis of the foregoing embodiment, the method of the present embodiment includes:
s301: and acquiring at least two mobile phone numbers corresponding to the user, and consumption records and communication records of each mobile phone number according to the identification of the user.
The specific implementation of S301 in this embodiment is similar to S201 in the above embodiment, and is not described here again.
S302: and determining at least one candidate mobile phone number according to the consumption record and the communication record of each mobile phone number, wherein the candidate mobile phone number is the phone number used by the user in the at least two mobile phone numbers.
It can be understood that, in the mobile phone numbers bound to the user identifier, some mobile phone numbers may not be used by the user himself, for example: the user can send the mobile phone number bound by the user identity card to parents, children, spouses, friends and the like for use, or the mobile phone number bound by the user identity card can be purchased by a company in a collective way, and the user can be other employees in the company.
When marketing is performed on a user, marketing is usually performed on a telephone number used by the user, so that a positive marketing effect is achieved.
Specifically, at least one candidate mobile phone number may be determined according to the consumption record and the communication record of each mobile phone number. The specific implementation mode can be various, and only 3 optional implementation modes are described as examples in the following.
In a first optional implementation manner, for a case where a user sends a mobile phone number bound to an identification card identifier of the user to a parent, a child, a spouse, a friend, and the like for use, a primary card and a secondary card are handled for the user in general, that is, the user uses the primary card himself, the parent, the child, the spouse, the friend, and the like use the secondary card, the primary card and the secondary card are used for payment for joint payment, and the primary card is used for payment, and when the primary card selects a package of food, the secondary card can share services in the package. In this case, only the main card has a consumption record, and the auxiliary card has no consumption record, so that after the plurality of mobile phone numbers bound to the user identification card identifier are obtained, the mobile phone numbers without consumption records can be removed, and the remaining mobile phone numbers are used as candidate mobile phone numbers.
In a second optional implementation manner, a user often needs to log in a palm business hall APP to obtain information in a process of using a mobile phone number, and in the process, a background server of the palm business hall APP can record the mobile phone number input when the user logs in the APP and an identifier of a terminal used by the user. Therefore, whether the mobile phone number bound by the user identity card is used by the user can be determined according to the detailed information of the APP when the user logs in the palm business hall. For example: assuming that the user identity card is bound with 3 mobile phone numbers, according to the detailed information of the user logging in the palm business hall APP, the fact that the user acquires the information of two mobile phone numbers on the same terminal can be determined, therefore, the two mobile phone numbers can be considered as the mobile phone numbers used by the user, and the two mobile phone numbers are used as candidate mobile phone numbers.
In a third optional implementation manner, an artificial intelligence method may be used to predict whether the mobile phone number of the user is used by the user himself in a classified manner. Fig. 4 is a flowchart illustrating a process of predicting whether a mobile phone number is used by a user through a classification model according to an embodiment of the present invention, as shown in fig. 4, the embodiment may include:
s3021: and inputting the consumption record and the communication record of each mobile phone number into a classification model, wherein the classification model is used for outputting the probability that each mobile phone number is used by the user.
S3022: and determining at least one candidate mobile phone number according to the output result of the classification model.
The classification model may be a classification model trained by an artificial intelligence method, and the classification model may be a neural network model, a logistic regression model, a Gradient Boosting Decision Tree (GBDT) model, or the like.
In this embodiment, the input of the classification model is the number of the mobile phone numbers of the user, and the consumption record and the communication record of each mobile phone number, for example: the number of calls, the call duration, the network flow, the recharge records and other information of the last half year. The output of the classification model is the probability that each mobile phone number is used by the user. Furthermore, at least one candidate mobile phone number can be determined according to the output result of the classification model.
Optionally, before S3021, a training process of the classification model may be further included, specifically see S3023 and S3024.
S3023: the method comprises the steps of obtaining consumption records and communication records of each mobile phone number of a user to be trained and category labels corresponding to the mobile phone numbers, wherein the category labels are used for indicating whether the mobile phone numbers are used by the user to be trained.
S3024: and training the classification model to be trained according to the consumption record and the communication record of each mobile phone number of the user to be trained and the class label corresponding to each mobile phone number to obtain the trained classification model.
In this embodiment, the training process of the classification model is not described in detail, and may be performed by using an existing artificial intelligence training method.
In this embodiment, for the case that the candidate mobile phone number of the user cannot be determined by using the first two alternative embodiments, a third method for predicting by using the classification model may also be used. Since the classification model is trained in advance, the association relationship between the consumption records and the communication records of the mobile phone numbers of a large number of users and whether the mobile phone numbers are used by the users is learned, and therefore the candidate mobile phone numbers can be determined more accurately according to the prediction result of the classification model.
In addition, it should be noted that the embodiment of the present invention is described by taking the above three optional embodiments as examples, and in the specific implementation, the above three embodiments may also be used in combination.
S303: and determining at least one target mobile phone number according to the consumption records of the candidate mobile phone numbers.
After S302, which candidate mobile phone numbers (i.e., mobile phone numbers used by the user) are in the plurality of numbers bound by the user identifier may be obtained, and therefore, only the candidate mobile phone numbers will be considered in the subsequent process of determining the target mobile phone number.
After the above process, it is determined that the user has two mobile phone numbers used by the user himself, that is, the two mobile phone numbers are used as candidate mobile phone numbers. The target mobile phone number can be further determined according to the consumption records of the two candidate mobile phone numbers. In particular, various embodiments are possible, such as: and taking the mobile phone number with the largest consumption amount in the consumption record as a target mobile phone number, or taking the mobile phone number with the largest flow consumption in the consumption record as the target mobile phone number, or taking the mobile phone number with the largest call duration in the consumption record as the target mobile phone number.
Fig. 5 is a schematic diagram of an optional flow of determining a target mobile phone number in an embodiment of the present invention, where fig. 5 includes:
s3031: and judging whether the difference between the consumption amounts of any two candidate mobile phone numbers in the candidate mobile phone numbers is smaller than a preset value according to the consumption records of the candidate mobile phone numbers, if so, executing S3032, and if not, executing S3033.
The consumption amount of the candidate mobile phone number can be the monthly average consumption amount of the mobile phone number in the last half year. It can be understood that, it is determined whether the difference between the consumption amounts of any two candidate mobile phone numbers in each of the candidate mobile phone numbers is smaller than a preset value, that is, it is determined whether the distribution of the consumption amounts of each of the candidate mobile phone numbers is balanced.
Specifically, the preset value may be a fixed value, for example: if the difference between the consumption amounts of any two candidate mobile phone numbers is less than 20 yuan, the distribution of the consumption amounts of the candidate mobile phone numbers is considered to be balanced; or may be a value calculated according to a preset ratio according to the monthly total consumption of the user, for example: the total monthly consumption amount of the 4 mobile phone numbers of a certain user is 240 yuan, and the preset proportion is 20%, that is, if the consumption amount difference between any two candidate mobile phone numbers is less than 48 yuan (240 × 20% — 48 yuan), the distribution of the consumption amount of each candidate mobile phone number is considered to be balanced.
S3032: and taking each candidate mobile phone number as a target mobile phone number.
S3033: and taking the candidate mobile phone number with the largest consumption amount as the target mobile phone number.
If the distribution of the consumption amount of each candidate mobile phone number is relatively balanced, the use frequency of each candidate mobile phone number is higher, and therefore each candidate mobile phone number is used as a target mobile phone number for information push. If the consumption amount of each candidate mobile phone number is not distributed uniformly, it indicates that the frequency of using some mobile phone numbers by the user is higher, the frequency of using some mobile phone numbers is lower, and the consumption amount corresponding to the mobile phone number with higher use frequency is generally larger, so that the candidate mobile phone number with the largest consumption amount is used as the target mobile phone number for information push.
S304: and pushing information to the at least one target mobile phone number.
S305: and updating an information push mark of each target mobile phone number, wherein the information push mark is used for indicating an information theme pushed to each target mobile phone number, a pushing time and a pushing result.
Specifically, after information is pushed to a target mobile phone number of a user, an information pushing mark may be maintained for each target mobile phone number of the user, and the information pushing mark may record an information theme, pushing time, and a pushing result pushed to each target mobile phone number. Specifically, the information pushing result can be determined according to the feedback of the user on the pushed information, the information pushing mark is updated, and if the marketing is successful, the information pushing with the same theme is not performed on the user within the following three months. Otherwise, the information push with the same theme is not carried out for the user in the subsequent month. Each time information push is subsequently performed, the current information push mark can be used as a reference.
In the embodiment, the information pushing mark is maintained for the mobile phone number of the user, and information is pushed according to the information pushing mark, so that repeated information pushing for the same user can be avoided, and the user experience is improved.
Fig. 6 is a flowchart of a third method for pushing information according to an embodiment of the present invention, as shown in fig. 6, the method according to the embodiment may include:
s601: and acquiring at least two mobile phone numbers corresponding to the user, and consumption records and communication records of each mobile phone number according to the identification of the user.
S602: and respectively acquiring the calling contribution degree and the called contribution degree of each mobile phone number according to the communication record of each mobile phone number.
The calling contribution degree is used for indicating that the user serves as the contribution of the calling to the operator within the preset time length, and the called contribution degree is used for indicating that the user serves as the contribution of the called to the operator within the preset time length.
The preset time may be half a year or one month, the embodiment is not particularly limited, and the following process is described by taking one month as an example.
The calculation process of the caller contribution degree and the callee contribution degree is described in detail below by combining the PageRank algorithm. Fig. 7 is a schematic diagram of a communication relationship network obtained according to the communication records of each mobile phone number of the user in the last month in the embodiment of the present invention. Assuming that a certain user has 3 mobile phone numbers, according to the communication records of the 3 mobile phone numbers, the communication relationship network between the user and other communication objects can be obtained, as shown in fig. 7, an arrow points to a direction for identifying a call, for example, an arrow pointing to number 3 at number 1 indicates that number 1 calls number 3, and so on.
Executing the following processes aiming at each mobile phone number in the mobile phone numbers:
and acquiring the calling times of the mobile phone number according to the communication record of the mobile phone number, and taking the calling times as the calling contribution degree of the mobile phone number.
As shown in fig. 7, the number 1 is 1 as the number of callers, and therefore, the caller contribution degree of the number 1 is 1; number 2 has not been called as a caller, so the caller contribution of number 2 is 0; the number 3 is called by 1, and thus the calling contribution degree of the number 3 is 1.
Acquiring a communication object communicated with the mobile phone number according to the communication record of the mobile phone number; determining the contribution degree of each communication object to the mobile phone number according to the calling frequency of each communication object and the frequency of each communication object calling the mobile phone number; and taking the sum of the contribution degrees of the communication objects to the mobile phone number as the called contribution degree of the mobile phone number.
Taking number 3 as an example, number 2 is called as the communication destination, and number 1 and communication signal B are called as the communication destination. The number 1 has 1 of all callers and 1 of number 1 calls number 3, so the contribution of number 1 to number 3 is 1/1 ═ 1; all the calling times of the communication signal B are 2 times, wherein the number of times that the communication signal B calls the number 3 is 1, so that the contribution degree of the communication signal B to the number 3 is 1/2 ═ 0.5; therefore, the call contribution of number 3 is 1 (the contribution of number 1 to number 3) +0.5 (the contribution of number B to number 3) which is 1.5.
The calculation processes of the number 1 and the number 2 are similar, and the called contribution degree of the number 1 is 0.5; the called contribution of number 2 is 1.5.
S603: and respectively acquiring the traffic use information of each mobile phone number according to the consumption record of each mobile phone number.
Specifically, the traffic usage value of each mobile phone number in the last month can be acquired according to the consumption record of each mobile phone number.
S604: and determining at least one target mobile phone number according to the calling contribution degree, the called contribution degree and the flow use information of each mobile phone number.
In an optional implementation manner, among a plurality of mobile phone numbers of a user, a mobile phone number with the largest calling contribution degree is taken as a target mobile phone number, when the calling contribution degrees are the same, a mobile phone number with the largest called contribution degree is taken as a target mobile phone number, and when the called contribution degrees are the same, a mobile phone number with the largest traffic usage value is taken as a target mobile phone number.
S605: and pushing information to the at least one target mobile phone number.
According to the information pushing method provided by the embodiment of the invention, the information is not directly pushed to all mobile phone numbers of the user, but one or more target mobile phone numbers are selected according to the consumption record and the communication record of each mobile phone number, and the information is pushed to the target mobile phone number of the user.
Fig. 8 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention, as shown in fig. 8, an information pushing apparatus 800 according to an embodiment of the present invention includes: an acquisition module 801, a determination module 802 and a push module 803.
The obtaining module 801 is configured to obtain at least two mobile phone numbers corresponding to a user, and a consumption record and a communication record of each mobile phone number according to an identifier of the user.
A determining module 802, configured to determine at least one target mobile phone number according to the consumption record and the communication record of each mobile phone number, where the at least one target mobile phone number is a subset of the at least two mobile phone numbers.
The pushing module 803 is configured to push information to the at least one target mobile phone number.
The apparatus of this embodiment may be used to implement the method embodiment shown in fig. 2, and the implementation principle and technical effect are similar, which are not described herein again.
Fig. 9 is a schematic structural diagram of a second information pushing apparatus according to an embodiment of the present invention, and based on the embodiment shown in fig. 8, the apparatus according to the embodiment may further include: a training module 804 and an updating module 805.
Optionally, the determining module 802 is specifically configured to: determining at least one candidate mobile phone number according to the consumption record and the communication record of each mobile phone number, wherein the candidate mobile phone number is a phone number used by the user in the at least two mobile phone numbers; and determining at least one target mobile phone number according to the consumption records of the candidate mobile phone numbers.
Optionally, the determining module 802 is specifically configured to: judging whether the difference between the consumption amounts of any two candidate mobile phone numbers in each candidate mobile phone number is smaller than a preset value or not according to the consumption records of each candidate mobile phone number; if yes, all the candidate mobile phone numbers are used as target mobile phone numbers; and if not, taking the candidate mobile phone number with the largest consumption amount as the target mobile phone number.
Optionally, the determining module 802 is specifically configured to: inputting the consumption record and the communication record of each mobile phone number into a classification model, wherein the classification model is used for outputting the probability that each mobile phone number is used by a user; and determining at least one candidate mobile phone number according to the output result of the classification model.
Optionally, the training module 804 is configured to obtain a consumption record and a communication record of each mobile phone number of the user to be trained, and a category label corresponding to each mobile phone number, where the category label is used to indicate whether the mobile phone number is used by the user to be trained; and training the classification model to be trained according to the consumption record and the communication record of each mobile phone number of the user to be trained and the class label corresponding to each mobile phone number to obtain the trained classification model.
Optionally, the determining module 802 is specifically configured to: respectively acquiring the calling contribution degree and the called contribution degree of each mobile phone number according to the communication record of each mobile phone number; respectively acquiring flow use information of each mobile phone number according to the consumption record of each mobile phone number; and determining at least one target mobile phone number according to the calling contribution degree, the called contribution degree and the flow use information of each mobile phone number.
Optionally, the determining module 802 is specifically configured to: for each of the mobile phone numbers:
acquiring the calling times of the mobile phone number according to the communication record of the mobile phone number, and taking the calling times as the calling contribution degree of the mobile phone number; acquiring a communication object communicated with the mobile phone number according to the communication record of the mobile phone number; determining the contribution degree of each communication object to the mobile phone number according to the calling frequency of each communication object and the frequency of each communication object calling the mobile phone number; and taking the sum of the contribution degrees of the communication objects to the mobile phone number as the called contribution degree of the mobile phone number.
Optionally, the updating module 805 is configured to update an information pushing flag of each target mobile phone number, where the information pushing flag is used to indicate an information topic, a pushing time, and a pushing result that are pushed to each target mobile phone number.
The apparatus of this embodiment may be configured to implement the technical solution of any of the above method embodiments, and the implementation principle and the technical effect are similar, which are not described herein again.
Fig. 10 is a schematic hardware structure diagram of an information pushing device according to an embodiment of the present invention. As shown in fig. 10, the information pushing apparatus 1000 provided in this embodiment includes: at least one processor 1001 and memory 1002. The information pushing apparatus 1000 further includes a communication section 1003. The processor 1001, the memory 1002, and the communication unit 1003 are connected by a bus 1004.
In a specific implementation process, the at least one processor 1001 executes the computer-executable instructions stored in the memory 1002, so that the at least one processor 1001 executes the information pushing method performed by the information pushing apparatus 1000.
The communication unit 1003 may be used for communication with a server or a database of an operator, and may also be used for communication with a terminal of a user.
For a specific implementation process of the processor 1001, reference may be made to the above method embodiments, which have similar implementation principles and technical effects, and details of this embodiment are not described herein again.
In the embodiment shown in fig. 10, it should be understood that the Processor may be a Central Processing Unit (CPU), other general purpose processors, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the present invention may be embodied directly in a hardware processor, or in a combination of the hardware and software modules within the processor.
The memory may comprise high speed RAM memory and may also include non-volatile storage NVM, such as at least one disk memory.
The bus may be an Industry Standard Architecture (ISA) bus, a Peripheral Component Interconnect (PCI) bus, an Extended ISA (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, the buses in the figures of the present application are not limited to only one bus or one type of bus.
The embodiment of the present invention further provides a computer-readable storage medium, where the computer-readable storage medium stores computer-executable instructions, and when a processor executes the computer-executable instructions, the method for information push performed by the information push apparatus is implemented.
The computer-readable storage medium may be implemented by any type of volatile or non-volatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk. Readable storage media can be any available media that can be accessed by a general purpose or special purpose computer.
An exemplary readable storage medium is coupled to the processor such the processor can read information from, and write information to, the readable storage medium. Of course, the readable storage medium may also be an integral part of the processor. The processor and the readable storage medium may reside in an Application Specific Integrated Circuits (ASIC). Of course, the processor and the readable storage medium may also reside as discrete components in the apparatus.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (8)
1. A method of information push, comprising:
acquiring at least two mobile phone numbers corresponding to a user, and consumption records and communication records of each mobile phone number according to the identification of the user;
determining at least one candidate mobile phone number according to the consumption record and the communication record of each mobile phone number, wherein the candidate mobile phone number is a phone number used by the user in the at least two mobile phone numbers;
determining at least one target mobile phone number according to the consumption record of each candidate mobile phone number, wherein the at least one target mobile phone number is a subset of the at least two mobile phone numbers;
and pushing information to the at least one target mobile phone number.
2. The method of claim 1, wherein determining at least one target cell phone number from the consumption record for each of the candidate cell phone numbers comprises:
judging whether the difference between the consumption amounts of any two candidate mobile phone numbers in each candidate mobile phone number is smaller than a preset value or not according to the consumption records of each candidate mobile phone number;
if yes, all the candidate mobile phone numbers are used as target mobile phone numbers;
and if not, taking the candidate mobile phone number with the largest consumption amount as the target mobile phone number.
3. The method of claim 2, wherein determining at least one candidate phone number from the consumption record and the communication record for each of the phone numbers comprises:
inputting the consumption record and the communication record of each mobile phone number into a classification model, wherein the classification model is used for outputting the probability that each mobile phone number is used by a user;
and determining at least one candidate mobile phone number according to the output result of the classification model.
4. The method of claim 3, wherein before entering the consumption record and the communication record for each of the mobile phone numbers into the classification model, further comprising:
acquiring consumption records and communication records of each mobile phone number of a user to be trained and category labels corresponding to the mobile phone numbers, wherein the category labels are used for indicating whether the mobile phone numbers are used by the user to be trained;
and training the classification model to be trained according to the consumption record and the communication record of each mobile phone number of the user to be trained and the class label corresponding to each mobile phone number to obtain the trained classification model.
5. The method according to any one of claims 1-4, wherein after the pushing of the information to the at least one target mobile phone number, further comprising:
and updating an information push mark of each target mobile phone number, wherein the information push mark is used for indicating an information theme pushed to each target mobile phone number, a pushing time and a pushing result.
6. An information pushing apparatus, comprising:
the acquisition module is used for acquiring at least two mobile phone numbers corresponding to the user, and consumption records and communication records of each mobile phone number according to the identification of the user;
the determining module is used for determining at least one candidate mobile phone number according to the consumption record and the communication record of each mobile phone number, wherein the candidate mobile phone number is a phone number used by the user in the at least two mobile phone numbers; determining at least one target mobile phone number according to the consumption record of each candidate mobile phone number, wherein the at least one target mobile phone number is a subset of the at least two mobile phone numbers;
and the pushing module is used for pushing information to the at least one target mobile phone number.
7. An apparatus for pushing information, comprising: at least one processor and memory;
the memory stores computer-executable instructions;
the at least one processor executing the computer-executable instructions stored by the memory causes the at least one processor to perform the method of information pushing according to any one of claims 1 to 5.
8. A computer-readable storage medium, wherein the computer-readable storage medium stores computer-executable instructions, and when the computer-executable instructions are executed by a processor, the method for pushing information according to any one of claims 1 to 5 is implemented.
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| CN114520969B (en) * | 2020-11-20 | 2023-10-27 | 中移动信息技术有限公司 | Method, device and equipment for judging number card use and computer storage medium |
| CN112905588A (en) * | 2021-01-26 | 2021-06-04 | 广西安怡臣信息技术有限公司 | Address library construction system and address query method |
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