CN109067640A - The method and device of information push - Google Patents
The method and device of information push Download PDFInfo
- Publication number
- CN109067640A CN109067640A CN201810993181.0A CN201810993181A CN109067640A CN 109067640 A CN109067640 A CN 109067640A CN 201810993181 A CN201810993181 A CN 201810993181A CN 109067640 A CN109067640 A CN 109067640A
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- China
- Prior art keywords
- phone number
- mobile phones
- user
- target mobile
- phone
- Prior art date
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
Abstract
The embodiment of the present invention provides a kind of method and device of information push, this method is according to the mark of user, obtain corresponding at least two phone number of user, according to the consumer record and communications records of each phone number, determine at least one target mobile phones number, at least one described target mobile phones number is the subset of at least two phone number, carries out information push at least one described target mobile phones number；This method is not directly to carry out information push to all phone numbers of user, but according to the consumer record and communications records of each phone number, select one or more of which target mobile phones number, information push is carried out to the target mobile phones number of user, compared with prior art, it can reduce cost of marketing, while marketing success rate can also be improved.
Description
Technical field
The present embodiments relate to the method and devices that field of communication technology more particularly to a kind of information push.
Background technique
In recent years, with the high speed development of mobile communications industry, major competition communicated between operator constantly upgrades.Fortune
Quotient is sought in order to promote competitiveness, needs targetedly to provide a user the products & services of more personalized.For a certain
Before product or service are marketed, it is thus necessary to determine that the target user of marketing.
Currently, operator is when carrying out marketing activity, usually using phone number as the unique identification of user, with cell-phone number
Code is that unit is marketed.Specifically, by being called phone number, the modes such as short message, wechat realize marketing message
Push.
However, many users would generally possess multiple phone numbers, and some of them phone number is not that oneself is being used,
It is used for example, giving phone number to parent, spouse or child.It therefore, is single with phone number in existing marketing model
Position carries out information push, so that cost of marketing is higher, also, success rate of marketing reduces.
Summary of the invention
The embodiment of the present invention provides a kind of method and device of information push, can reduce cost of marketing, and improve marketing
Success rate.
In a first aspect, the embodiment of the present invention provides a kind of method of information push, comprising:
According to the mark of user, disappearing for corresponding at least two phone number of user and each phone number is obtained
Take record and communications records；
According to the consumer record and communications records of each phone number, at least one target mobile phones number is determined, it is described
At least one target mobile phones number is the subset of at least two phone number；
Information push is carried out at least one described target mobile phones number.
Optionally, the consumer record and communications records according to each phone number, determines at least one target hand
Machine number, comprising:
According to the consumer record and communications records of each phone number, at least one candidate phone number is determined, it is described
Candidate phone number is the telephone number used at least two phone number by the user；
According to the consumer record of each candidate phone number, at least one target mobile phones number is determined.
Optionally, the consumer record according to each candidate phone number, determines at least one target mobile phones number,
Include:
According to the consumer record of each candidate phone number, judge in each candidate's phone number, described in any two
Whether the difference of the consumption number of candidate phone number is respectively less than preset value；
If so, regarding each candidate phone number as target mobile phones number；
If it is not, will then consume candidate phone number with the largest amount as target mobile phones number.
Optionally, the consumer record and communications records according to each phone number determines at least one candidate hand
Machine number, comprising:
The consumer record and communications records of each phone number are input in disaggregated model, the disaggregated model is used
It is the probability that user uses in exporting each phone number；
According to the output of the disaggregated model as a result, determining at least one candidate phone number.
Optionally, the consumer record and communications records by each phone number, before being input in disaggregated model,
Further include:
Consumer record and communications records and each phone number corresponding class of the acquisition to each phone number of training user
Distinguishing label, the class label are used to indicate whether the phone number is to use to training user；
According to the consumer record of each phone number to training user and communications records and the corresponding class of each phone number
Distinguishing label is treated trained disaggregated model and is trained, the disaggregated model after being trained.
Optionally, the consumer record and communications records according to each phone number, determines at least one target hand
Machine number, comprising:
According to the communications records of each phone number, the caller contribution degree of each phone number is obtained respectively and is called
Contribution degree；
According to the consumer record of each phone number, the flow use information of each phone number is obtained respectively；
According to the caller contribution degree of each phone number, called contribution degree and flow use information, at least one is determined
Target mobile phones number.
Optionally, the communications records according to each phone number, obtain the caller of each phone number respectively
Contribution degree and called contribution degree, comprising:
For each phone number in each phone number:
According to the communications records of the phone number, the caller number of the phone number is obtained, by the caller number
Caller contribution degree as the phone number；
According to the communications records of the phone number, the communication object communicated with the phone number is obtained；
The number of the phone number is called according to the caller number of each communication object and each communication object,
Determine each communication object to the contribution degree of the phone number；
Called contribution by each communication object to the sum of contribution degree of the phone number as the phone number
Degree.
Optionally, after the progress information push at least one described target mobile phones number, further includes:
The information push label of each target mobile phones number is updated, the information push label is used to indicate to each described
Message subject, the time of push and the result of push of target mobile phones number push.
Second aspect, the embodiment of the present invention provide a kind of device of information push, comprising:
Module is obtained, for the mark according to user, obtains corresponding at least two phone number of user and each described
The consumer record and communications records of phone number；
Determining module determines at least one target for the consumer record and communications records according to each phone number
Phone number, at least one described target mobile phones number are the subset of at least two phone number；
Pushing module, for carrying out information push at least one described target mobile phones number.
Optionally, the determining module is specifically used for:
According to the consumer record and communications records of each phone number, at least one candidate phone number is determined, it is described
Candidate phone number is the telephone number used at least two phone number by the user；
According to the consumer record of each candidate phone number, at least one target mobile phones number is determined.
Optionally, the determining module is specifically used for:
According to the consumer record of each candidate phone number, judge in each candidate's phone number, described in any two
Whether the difference of the consumption number of candidate phone number is respectively less than preset value；
If so, regarding each candidate phone number as target mobile phones number；
If it is not, will then consume candidate phone number with the largest amount as target mobile phones number.
Optionally, the determining module is specifically used for:
The consumer record and communications records of each phone number are input in disaggregated model, the disaggregated model is used
It is the probability that user uses in exporting each phone number；
According to the output of the disaggregated model as a result, determining at least one candidate phone number.
Optionally, described device further include: training module, the training module are used for:
Consumer record and communications records and each phone number corresponding class of the acquisition to each phone number of training user
Distinguishing label, the class label are used to indicate whether the phone number is to use to training user；
According to the consumer record of each phone number to training user and communications records and the corresponding class of each phone number
Distinguishing label is treated trained disaggregated model and is trained, the disaggregated model after being trained.
Optionally, the determining module is specifically used for:
According to the communications records of each phone number, the caller contribution degree of each phone number is obtained respectively and is called
Contribution degree；
According to the consumer record of each phone number, the flow use information of each phone number is obtained respectively；
According to the caller contribution degree of each phone number, called contribution degree and flow use information, at least one is determined
Target mobile phones number.
Optionally, the determining module is specifically used for:
For each phone number in each phone number:
According to the communications records of the phone number, the caller number of the phone number is obtained, by the caller number
Caller contribution degree as the phone number；
According to the communications records of the phone number, the communication object communicated with the phone number is obtained；
The number of the phone number is called according to the caller number of each communication object and each communication object,
Determine each communication object to the contribution degree of the phone number；
Called contribution by each communication object to the sum of contribution degree of the phone number as the phone number
Degree.
Optionally, described device further include: update module；
The update module is used to update the information push label of each target mobile phones number, the information push label
It is used to indicate message subject, the time of push and the result of push pushed to each target mobile phones number.
The third aspect, the embodiment of the present invention provide a kind of equipment of information push, comprising: at least one processor and storage
Device；
The memory stores computer executed instructions；
At least one described processor executes the computer executed instructions of memory storage so that it is described at least one
Processor executes the method such as the described in any item information push of first aspect.
Fourth aspect, the embodiment of the present invention provide a kind of computer readable storage medium, the computer-readable storage medium
It is stored with computer executed instructions in matter, when processor executes the computer executed instructions, realizes as first aspect is any
The method of information push described in.
It is corresponding to obtain user according to the mark of user for the method and device of information push provided in an embodiment of the present invention
At least two phone numbers determine at least one target mobile phones according to the consumer record and communications records of each phone number
Number, at least one described target mobile phones number is the subset of at least two phone number, at least one described target
Phone number carries out information push；The method of the present embodiment is not directly to carry out information push to all phone numbers of user,
But according to the consumer record and communications records of each phone number, one or more of which target mobile phones number are selected
Code, carrying out information push to the target mobile phones number of user can reduce cost of marketing, while may be used also compared with prior art
To improve success rate of marketing.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention without any creative labor, may be used also for those of ordinary skill in the art
To obtain other drawings based on these drawings.
Fig. 1 is the schematic illustration of information-pushing method provided in an embodiment of the present invention；
Fig. 2 is the flow chart one of the method for information provided in an embodiment of the present invention push；
Fig. 3 is the flowchart 2 of the method for information provided in an embodiment of the present invention push；
Fig. 4 is provided in an embodiment of the present invention to predict whether phone number is stream that user uses by disaggregated model
Cheng Tu；
Fig. 5 is a kind of flow diagram of optional determining target mobile phones number in the embodiment of the present invention；
Fig. 6 is the flow chart 3 of the method for information provided in an embodiment of the present invention push；
Fig. 7 is in the embodiment of the present invention according to the logical of the communications records acquisition in nearly one month of each phone number of user
Believe the schematic diagram of network of personal connections；
Fig. 8 is the structural schematic diagram one of the device of information provided in an embodiment of the present invention push；
Fig. 9 is the structural schematic diagram two of the device of information provided in an embodiment of the present invention push；
Figure 10 is the hardware structural diagram of the equipment of information provided in an embodiment of the present invention push.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Description and claims of this specification and term " first ", " second ", " third " " in above-mentioned attached drawing
The (if present)s such as four " are to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should manage
The data that solution uses in this way are interchangeable under appropriate circumstances, so that the embodiment of the present invention described herein for example can be to remove
Sequence other than those of illustrating or describe herein is implemented.In addition, term " includes " and " having " and theirs is any
Deformation, it is intended that cover it is non-exclusive include, for example, containing the process, method of a series of steps or units, system, production
Product or equipment those of are not necessarily limited to be clearly listed step or unit, but may include be not clearly listed or for this
A little process, methods, the other step or units of product or equipment inherently.
As previously mentioned, operator is when carrying out marketing activity at present, usually using phone number as the unique identification of user,
It is marketed as unit of phone number.Specifically, by being called phone number, the modes such as short message, wechat realize battalion
Sell the push of information.But many users would generally possess multiple phone numbers, and some of them phone number is not user
I is using, and when using above-mentioned marketing mode, marketing success rate can be made lower, and cost of marketing is higher.
The embodiment of the present invention provides a kind of method and device of information push, can reduce cost of marketing, and improve marketing
Success rate.
Fig. 1 is the schematic illustration of information-pushing method provided in an embodiment of the present invention, as shown in Figure 1, the present invention is implemented
Example carries out information push as unit of natural person, rather than as unit of phone number.Possess multiple mobile phones in natural person user
When number, at least one target mobile phones number is selected to carry out information push from multiple phone numbers.Wherein, it is described at least one
Target mobile phones number is that the subset of at least two phone number can reduce cost of marketing, together compared with prior art
When, marketing success rate can also be improved.
Technical solution of the present invention is described in detail with specifically embodiment below.These specific implementations below
Example can be combined with each other, and the same or similar concept or process may be repeated no more in some embodiments.
Fig. 2 is the flow chart one of the method for information provided in an embodiment of the present invention push, as shown in Fig. 2, the present embodiment can
It is executed with the device pushed by information, wherein the device of information push can be software and/or hardware form.
As shown in Fig. 2, the method for the present embodiment, may include:
S201: according to the mark of user, corresponding at least two phone number of user and each phone number are obtained
Consumer record and communications records.
Wherein, the mark of user can be the ID card No. of user.Since in field of telecommunications, the information of user is stepped at present
Note uses system of real name information, i.e. the phone number of user and the ID card No. of user is bound.
Specifically, the ID card No. of the user can be obtained according to the ID card No. searching user's information library of user
The phone number of binding.Assuming that operator provides that each user can at most possess 5 phone numbers, then it is available to arrive the use
The phone number of the ID card No. and binding at family is listed as follows:
(ID card No. of user: phone number 1, phone number 2 ..., phone number 5).
It should be noted that the case where mark that the method for the present embodiment is suitable for user is bundled with multiple phone numbers.
For being only bundled with the user of a phone number, the method that the prior art can be directly used carries out information push, this implementation
Example does not repeat.Therefore, according to the above-mentioned data of acquisition, if the ID card No. of user is only bundled with a phone number,
The user is removed.
Further, the consumer record and communications records of each phone number bound in the mark of user can also be obtained,
Wherein, consumer record includes but is not limited to: monthly bill, monthly bill detail, broadband expense etc..Communications records include but unlimited
In: monthly voice communication duration, monthly voice communication detail, monthly flow using detail, monthly short message detail, log in palm and seek
The detail etc. of industry Room application APP.
S202: according to the consumer record and communications records of each phone number, determining at least one target mobile phones number,
At least one described target mobile phones number is the subset of at least two phone number.
S203: information push is carried out at least one described target mobile phones number.
Specifically, after obtaining consumer record and the communications records of each phone number, it can be according to each phone number
Consumer record and communications records select one or more of which as target hand from least two phone number
Machine number, and information push is carried out to target mobile phones number.
Wherein, the embodiment of the present invention pushes information mode is simultaneously not especially limited, and can use existing letter
Push mode is ceased, including but not limited to: the mode that calling push, short message push and wechat push.
In addition, the mode of selection target phone number can according to the consumer record and communications records of each phone number
There are many, in a kind of optional embodiment, from least two phone number, the highest mobile phone of frequency of use is selected
Number is as target mobile phones number.In another optional embodiment, from least two phone number, selection consumption
The highest phone number of number is as target mobile phones number.
The method of information push provided in an embodiment of the present invention obtains user corresponding at least two according to the mark of user
A phone number determines at least one target mobile phones number, institute according to the consumer record and communications records of each phone number
The subset that at least one target mobile phones number is at least two phone number is stated, at least one described target mobile phones number
Carry out information push；The method of the present embodiment does not instead of directly carry out information push to all phone numbers of user, according to
The consumer record and communications records of each phone number select one or more of which target mobile phones number, to user
Target mobile phones number carry out information push can reduce cost of marketing, while marketing can also be improved compared with prior art
Success rate.
Technical solution of the present invention is described in detail using two specific embodiments below.
Fig. 3 is the flowchart 2 of the method for information provided in an embodiment of the present invention push, on the basis of the above embodiments,
The method of the present embodiment, comprising:
S301: according to the mark of user, corresponding at least two phone number of user and each phone number are obtained
Consumer record and communications records.
The specific embodiment of S301 is similar with the S201 in above-described embodiment in the present embodiment, and details are not described herein again.
S302: according to the consumer record and communications records of each phone number, determining at least one candidate phone number,
Candidate's phone number is the telephone number used at least two phone number by the user.
It should be understood that some possible phone numbers are not user's sheet in phone number bound in the mark of user
People is using, such as: the phone number that user can bind oneself identity card, which gives parent, children, spouse, friend etc., to be made
With alternatively, the phone number of user identity card binding is likely to be company's group purchase, user may be its in company
He is employee.
When marketing to user, carrying out marketing generally directed to the telephone number that user uses just has positive battalion
Therefore pin effect in the present embodiment, first from multiple phone numbers bound in user identifier, is filtered out by user
The telephone number used, as candidate phone number.
Specifically, can determine at least one candidate hand according to the consumer record and communications records of each phone number
Machine number.Its specific embodiment can there are many, be only described by taking wherein 3 kinds optional embodiments as an example below.
In the first optional embodiment, the phone number of oneself identity card mark binding is given to father for user
The case where mother, children, spouse, friend etc. use, since the situation is usually that the user has handled major-minor card, that is, user
Using main card, it is vice card that parent, children, spouse, friend etc., which use, and major-minor card is payment of making up accounts, and is paid the fees by main card, works as main card
Selected set is postprandial, and vice card can share the business in set meal.In this case, only main card has consumer record, vice card is not consumed
Record therefore, can be by the cell-phone number of not consumer record after the multiple phone numbers for getting user identity card mark binding
Code is rejected, and remaining phone number is as candidate phone number.
In second of optional embodiment, user is during using phone number, it is often necessary to log in palm battalion
Industry Room APP obtain information, in the process, can recorde in the background server of palm business hall APP user log in it is defeated when APP
The mark of the phone number entered and the terminal used.Therefore, the detail letter of palm business hall APP can be logged according to user
Breath determines whether the bound phone number of user identity card is that user uses.Such as: assuming that user identity card is bundled with
3 phone numbers, the managing detailed catalogue of palm business hall APP is logged according to user, can determine that user once obtained in same terminal
The information of two of them phone number was taken, it is therefore contemplated that the two phone numbers are the cell-phone number that user uses
Code, using the two phone numbers as candidate phone number.
In the third optional embodiment, whether the phone number for the prediction user that can be classified using artificial intelligence approach
For user's use.Fig. 4 be it is provided in an embodiment of the present invention by disaggregated model predict phone number whether be user
The flow chart used, as shown in figure 4, the embodiment, may include:
S3021: the consumer record and communications records of each phone number are input in disaggregated model, the classification
It is the probability that user uses that model, which is used to export each phone number,.
S3022: according to the output of the disaggregated model as a result, determining at least one candidate phone number.
Wherein, disaggregated model can be for using artificial intelligence approach trained disaggregated model, wherein disaggregated model can
Think neural network model, Logic Regression Models, gradient promoted decision tree (Gradient Boosting Decision Tree,
GBDT) model etc..
In the present embodiment, the input of disaggregated model is the number of the phone number of user and the consumption of each phone number
Record and communications records, such as: the talk times of nearly half a year, network flow, supplement the information such as record with money at the duration of call.The classification
The output of model is that each phone number is the probability that user uses.It in turn, can be according to the output of disaggregated model as a result, really
At least one fixed candidate phone number.
It optionally, can also include the training process of disaggregated model, referring specifically to S3023 and S3024 before S3021.
S3023: acquisition is to the consumer record and communications records of each phone number of training user and each phone number pair
The class label answered, the class label are used to indicate whether the phone number is to use to training user.
S3024: according to the consumer record of each phone number to training user and communications records and each phone number pair
The class label answered is treated trained disaggregated model and is trained, the disaggregated model after being trained.
Process is trained for disaggregated model in the present embodiment to be not described in detail, and can use existing artificial intelligence
Training method carry out.
In the present embodiment, for can not still determine the candidate phone number of user using above-mentioned first two optional embodiment
In the case where, it can also be in such a way that the disaggregated model described in the third be predicted.Since disaggregated model passes through in advance
Training process, whether the consumer record and communications records and phone number for having learnt the phone number of mass users are user
Incidence relation between use, therefore, according to the prediction result of disaggregated model, the candidate phone number determined will be more quasi-
Really.
In addition, it is necessary to explanation, the embodiment of the present invention are only described by taking above-mentioned three kinds optional embodiments as an example,
When specific implementation, above-mentioned three kinds of embodiments can be combined with using.
S303: according to the consumer record of each candidate phone number, at least one target mobile phones number is determined.
After S302, in multiple numbers bound in the available mark to user, there is which candidate cell-phone number
Code (i.e. user is in the phone number used) therefore during subsequent determining target mobile phones number, will only consider to wait
Select phone number.
Assuming that after above-mentioned process, determine that user there are two phone number is user's use, i.e. two hands
Machine number is as candidate phone number.Target hand can be determined further according to the consumer record of two candidate phone numbers
Machine number.When specific implementation, can there are many embodiment, such as: phone number with the largest amount will be consumed in consumer record
As target mobile phones number, alternatively, using the maximum phone number of flow dosage in consumer record as target mobile phones number, or
Person, using the maximum phone number of the duration of call in consumer record as target mobile phones number.
Fig. 5 is a kind of flow diagram of optional determining target mobile phones number in the embodiment of the present invention, shown in Fig. 5, packet
It includes:
S3031: according to the consumer record of each candidate phone number, judge in each candidate phone number, wantonly two
Whether the difference of the consumption number of a candidate phone number is respectively less than preset value, if so, S3032 is executed, if it is not, then executing
S3033。
Wherein, the consumption number of candidate phone number can be the monthly average consumption number in the nearly half a year of the phone number
Volume.It should be understood that judging whether the difference of the consumption number of any two candidate phone numbers in each candidate phone number is equal
Less than preset value, that is to say, that judge whether the distribution of the consumption number of each candidate phone number is balanced.
Specifically, preset value can be a fixed value, such as: if the consumption number of any two candidate phone numbers it
Difference is respectively less than 20 yuan, then it is assumed that the distribution of the consumption number of each candidate's phone number is more balanced；It is also possible to according to the user
The numerical value that is calculated according to preset ratio of monthly consumption total value, such as: the monthly overall consumption number of 4 phone numbers of certain user
Volume is 240 yuan, preset ratio 20%, that is to say, that if the difference of the consumption number of any two candidate phone numbers is respectively less than 48
Member (240*20%=48 member), then it is assumed that the distribution of the consumption number of each candidate's phone number is more balanced.
S3032: it regard each candidate phone number as target mobile phones number.
S3033: candidate phone number with the largest amount will be consumed as target mobile phones number.
If if the distribution of the consumption number of each candidate's phone number is more balanced, illustrating the use of each candidate phone number
Frequency is higher, and therefore, each candidate's phone number is used as target mobile phones number for carrying out information push.If each candidate's mobile phone
The consumption number of number be unevenly distributed weighing apparatus if, then illustrate user using certain phone numbers frequency it is higher, use is certain
The frequency of phone number is lower, and frequency of use it is higher the corresponding consumption number of phone number it is usually bigger, therefore, will consume
Candidate phone number with the largest amount is as target mobile phones number for carrying out information push.
S304: information push is carried out at least one described target mobile phones number.
S305: the information for updating each target mobile phones number pushes label, the information push label be used to indicate to
Message subject, the time of push and the result of push of each target mobile phones number push.
Specifically, each target mobile phones of user can be directed to after carrying out information push to the target mobile phones number of user
Number safeguards that an information push label, the information push label can recorde the letter pushed to each target mobile phones number
Cease theme, the time of push and the result of push.Specifically, can determine letter according to feedback of the user for institute's pushed information
Breath push as a result, be updated to information push label, if market successfully, within subsequent three months no longer for user
Do the information push of identical theme.Otherwise, the information push of identical theme is no longer done in the subsequent one moon for user.It is subsequent every
When secondary progress information push, current information can be pushed to label as reference.
In the present embodiment, by for user phone number safeguard information push label, and according to information push mark into
Row information push can carry out repeated information push to avoid to identical user, promote user experience.
Fig. 6 is the flow chart 3 of the method for information provided in an embodiment of the present invention push, as shown in fig. 6, the present embodiment
Method may include:
S601: according to the mark of user, corresponding at least two phone number of user and each phone number are obtained
Consumer record and communications records.
S602: according to the communications records of each phone number, the caller contribution degree of each phone number is obtained respectively
With called contribution degree.
Wherein, caller contribution degree is used to indicate contribution of the user in preset duration as caller to operator, is called tribute
Degree of offering is used to indicate user in preset duration as the called contribution to operator.
Wherein, preset duration can be half a year or one month, and the present embodiment is not especially limited, and subsequent process is with one
It is illustrated for a month.
The calculating process of caller contribution degree and called contribution degree is discussed in detail below with reference to PageRank algorithm.Fig. 7 is this
The signal for the correspondence net that the communications records in nearly one month in inventive embodiments according to each phone number of user obtain
Figure.Assuming that certain user possesses 3 phone numbers, it is available to the user and other according to the communications records of 3 phone numbers
The correspondence net of communication object, as shown in fig. 7, the direction of arrow point identification calling, for example, number 1 is directed toward the arrow of number 3
Head indicates 1 call number 3 of number, and so on.
Following processes are executed for each phone number in each phone number:
According to the communications records of the phone number, the caller number of the phone number is obtained, by the caller number
Caller contribution degree as the phone number.
As shown in fig. 7, number 1 is 1 as the number of caller, therefore, the caller contribution degree of number 1 is 1；Number 2 was not
It converses as caller, therefore, the caller contribution degree of number 2 is 0；Number 3 is 1, therefore, number 3 as the number of caller
Caller contribution degree be 1.
According to the communications records of the phone number, the communication object communicated with the phone number is obtained；According to each institute
The caller number and each communication object of stating communication object call the number of the phone number, determine each communication pair
As the contribution degree to the phone number；Each communication object is regard as the hand to the sum of contribution degree of the phone number
The called contribution degree of machine number.
By taking number 3 as an example, number 2 is number 1 and messenger B as called communication object.All callers time of number 1
Number is 1, and the number of 1 call number 3 of number is 1, and therefore, check numbers 3 contribution degree of number 1 is 1/1=1；Messenger B's is all
Caller number be 2 times, wherein the number of messenger B call number 3 be 1, therefore, messenger B check numbers 3 contribution degree be 1/2
=0.5；Therefore, the called contribution degree of number 3 be 1 (number 1 check numbers 3 contribution degree)+0.5 (messenger B check numbers 3 tribute
Degree of offering)=1.5.
Number 1 is similar with the calculating process of number 2, and the called contribution degree of number 1 is 0.5；The called contribution degree of number 2 is
1.5。
S603: according to the consumer record of each phone number, the flow for obtaining each phone number respectively uses letter
Breath.
Specifically, flow of each phone number in nearly one month can be obtained according to the consumer record of each phone number
Use value.
S604: it according to the caller contribution degree of each phone number, called contribution degree and flow use information, determines at least
One target mobile phones number.
In a kind of optional embodiment, in multiple phone numbers of user, the maximum cell-phone number of caller contribution degree is taken
Code takes the maximum phone number of called contribution degree as target mobile phones as target mobile phones number when caller contribution degree is identical
Number, when called contribution degree is identical, the phone number for taking flow use value most is as target mobile phones number.
S605: information push is carried out at least one described target mobile phones number.
The method of information push provided in an embodiment of the present invention is not directly to carry out information to all phone numbers of user
Push, but according to the consumer record and communications records of each phone number, select one or more of which target hand
Machine number, carrying out information push to the target mobile phones number of user can reduce cost of marketing, simultaneously compared with prior art
Marketing success rate can also be improved.
Fig. 8 is the structural schematic diagram one of the device of information provided in an embodiment of the present invention push, as shown in figure 8, this implementation
The device 800 for the information push that example provides, comprising: obtain module 801, determining module 802 and pushing module 803.
Wherein, module 801 is obtained, for the mark according to user, obtains corresponding at least two phone number of user, with
And the consumer record and communications records of each phone number.
Determining module 802 determines at least one mesh for the consumer record and communications records according to each phone number
Phone number is marked, at least one described target mobile phones number is the subset of at least two phone number.
Pushing module 803, for carrying out information push at least one described target mobile phones number.
The device of the present embodiment can be used for executing embodiment of the method as shown in Figure 2, implementing principle and technical effect class
Seemingly, details are not described herein again.
Fig. 9 is the structural schematic diagram two of the device of information provided in an embodiment of the present invention push, embodiment shown in Fig. 8
On the basis of, the device of the present embodiment can also include: training module 804 and update module 805.
Optionally, the determining module 802 is specifically used for: being remembered according to the consumer record of each phone number and communication
Record determines at least one candidate phone number, and candidate's phone number is at least two phone number by the use
The telephone number that family uses；According to the consumer record of each candidate phone number, at least one target mobile phones number is determined
Code.
Optionally, the determining module 802 is specifically used for: according to the consumer record of each candidate phone number, judgement
In each candidate phone number, whether the difference of the consumption number of any two candidate phone numbers is respectively less than preset value；If
It is then to regard each candidate phone number as target mobile phones number；If it is not, will then consume candidate cell-phone number with the largest amount
Code is used as target mobile phones number.
Optionally, the determining module 802 is specifically used for: by the consumer record and communications records of each phone number,
It is input in disaggregated model, it is the probability that user uses that the disaggregated model, which is used to export each phone number,；According to
The output of the disaggregated model is as a result, determine at least one candidate phone number.
Optionally, the training module 804, for obtaining the consumer record and communication of each phone number to training user
Record and the corresponding class label of each phone number, the class label are used to indicate whether the phone number is wait instruct
Practice user to use；According to the consumer record of each phone number to training user and communications records and each phone number
Corresponding class label is treated trained disaggregated model and is trained, the disaggregated model after being trained.
Optionally, the determining module 802 is specifically used for: according to the communications records of each phone number, obtaining respectively
The caller contribution degree and called contribution degree of each phone number；According to the consumer record of each phone number, obtain respectively
The flow use information of each phone number；According to the caller contribution degree of each phone number, called contribution degree and flow
Use information determines at least one target mobile phones number.
Optionally, the determining module 802 is specifically used for: for each phone number in each phone number:
According to the communications records of the phone number, the caller number of the phone number is obtained, by the caller number
Caller contribution degree as the phone number；According to the communications records of the phone number, obtain logical with the phone number
The communication object of letter；The phone number is called according to the caller number of each communication object and each communication object
Number determines each communication object to the contribution degree of the phone number；By each communication object to the phone number
Called contribution degree as the phone number of the sum of contribution degree.
Optionally, the update module 805, the information for updating each target mobile phones number pushes label, described
Information push label is used to indicate message subject, the time of push and the knot of push pushed to each target mobile phones number
Fruit.
The device of the present embodiment can be used for executing the technical solution of any of the above-described embodiment of the method, realization principle and skill
Art effect is similar, and details are not described herein again.
Figure 10 is the hardware structural diagram of the equipment of information provided in an embodiment of the present invention push.As shown in Figure 10, originally
The equipment 1000 for the information push that embodiment provides includes: at least one processor 1001 and memory 1002.Information push
Equipment 1000 further include communication component 1003.Wherein, processor 1001, memory 1002 and communication component 1003 pass through total
Line 1004 connects.
During specific implementation, at least one processor 1001 executes the computer that the memory 1002 stores and executes
Instruction, so that the method that at least one processor 1001 executes information push performed by the equipment 1000 of information push as above.
The communication component 1003 can be used for being communicated with the server of operator or database, can be also used for
The terminal of user communicates.
The specific implementation process of processor 1001 can be found in above method embodiment, implementing principle and technical effect class
Seemingly, details are not described herein again for the present embodiment.
In above-mentioned embodiment shown in Fig. 10, it should be appreciated that processor can be central processing unit (English:
Central Processing Unit, referred to as: CPU), can also be other general processors, digital signal processor (English:
Digital Signal Processor, referred to as: DSP), specific integrated circuit (English: Application Specific
Integrated Circuit, referred to as: ASIC) etc..General processor can be microprocessor or the processor is also possible to
Any conventional processor etc..Hardware processor can be embodied directly in conjunction with the step of invention disclosed method to have executed
At, or in processor hardware and software module combination execute completion.
Memory may include high speed RAM memory, it is also possible to and it further include non-volatile memories NVM, for example, at least one
Magnetic disk storage.
Bus can be industry standard architecture (Industry Standard Architecture, ISA) bus, outer
Portion's apparatus interconnection (Peripheral Component, PCI) bus or extended industry-standard architecture (Extended
Industry Standard Architecture, EISA) bus etc..Bus can be divided into address bus, data/address bus, control
Bus etc..For convenient for indicating, the bus in illustrations does not limit only a bus or a type of bus.
The embodiment of the present invention also provides a kind of computer readable storage medium, stores in the computer readable storage medium
There are computer executed instructions, when processor executes the computer executed instructions, the equipment for realizing information push as above is executed
Information push method.
Above-mentioned computer readable storage medium, above-mentioned readable storage medium storing program for executing can be by any kind of volatibility or non-
Volatile storage devices or their combination realize that, such as static random access memory (SRAM), electrically erasable is only
It reads memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM), programmable read only memory (PROM) is read-only to deposit
Reservoir (ROM), magnetic memory, flash memory, disk or CD.Readable storage medium storing program for executing can be general or specialized computer capacity
Any usable medium enough accessed.
A kind of illustrative readable storage medium storing program for executing is coupled to processor, to enable a processor to from the readable storage medium storing program for executing
Information is read, and information can be written to the readable storage medium storing program for executing.Certainly, readable storage medium storing program for executing is also possible to the composition portion of processor
Point.Processor and readable storage medium storing program for executing can be located at specific integrated circuit (Application Specific Integrated
Circuits, referred to as: ASIC) in.Certainly, processor and readable storage medium storing program for executing can also be used as discrete assembly and be present in equipment
In.
Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above-mentioned each method embodiment can lead to
The relevant hardware of program instruction is crossed to complete.Program above-mentioned can be stored in a computer readable storage medium.The journey
When being executed, execution includes the steps that above-mentioned each method embodiment to sequence；And storage medium above-mentioned include: ROM, RAM, magnetic disk or
The various media that can store program code such as person's CD.
Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Pipe present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: its according to
So be possible to modify the technical solutions described in the foregoing embodiments, or to some or all of the technical features into
Row equivalent replacement；And these are modified or replaceed, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (11)
1. a kind of method of information push characterized by comprising
According to the mark of user, the consumption note of corresponding at least two phone number of user and each phone number is obtained
Record and communications records；
According to the consumer record and communications records of each phone number, determine at least one target mobile phones number, it is described at least
One target mobile phones number is the subset of at least two phone number；
Information push is carried out at least one described target mobile phones number.
2. the method according to claim 1, wherein the consumer record according to each phone number and logical
Letter record, determines at least one target mobile phones number, comprising:
According to the consumer record and communications records of each phone number, at least one candidate phone number, the candidate are determined
Phone number is the telephone number used at least two phone number by the user；
According to the consumer record of each candidate phone number, at least one target mobile phones number is determined.
3. according to the method described in claim 2, it is characterized in that, the consumption according to each candidate phone number is remembered
Record, determines at least one target mobile phones number, comprising:
According to the consumer record of each candidate phone number, judge in each candidate phone number, any two described candidates
Whether the difference of the consumption number of phone number is respectively less than preset value；
If so, regarding each candidate phone number as target mobile phones number；
If it is not, will then consume candidate phone number with the largest amount as target mobile phones number.
4. according to the method described in claim 2, it is characterized in that, the consumer record according to each phone number and logical
Letter record determines at least one candidate phone number, comprising:
The consumer record and communications records of each phone number are input in disaggregated model, the disaggregated model is for defeated
Each phone number is the probability that user uses out；
According to the output of the disaggregated model as a result, determining at least one candidate phone number.
5. according to the method described in claim 4, it is characterized in that, the consumer record and communication by each phone number
Record, before being input in disaggregated model, further includes:
Consumer record and communications records and each phone number corresponding classification mark of the acquisition to each phone number of training user
Label, the class label are used to indicate whether the phone number is to use to training user；
According to the consumer record of each phone number to training user and the corresponding classification mark of communications records and each phone number
Label, treat trained disaggregated model and are trained, the disaggregated model after being trained.
6. the method according to claim 1, wherein the consumer record according to each phone number and logical
Letter record, determines at least one target mobile phones number, comprising:
According to the communications records of each phone number, the caller contribution degree and called contribution of each phone number are obtained respectively
Degree；
According to the consumer record of each phone number, the flow use information of each phone number is obtained respectively；
According to the caller contribution degree of each phone number, called contribution degree and flow use information, at least one target is determined
Phone number.
7. according to the method described in claim 6, it is characterized in that, the communications records according to each phone number, divide
The caller contribution degree and called contribution degree of each phone number are not obtained, comprising:
For each phone number in each phone number:
According to the communications records of the phone number, obtain the caller number of the phone number, using the caller number as
The caller contribution degree of the phone number；
According to the communications records of the phone number, the communication object communicated with the phone number is obtained；
The number of the phone number is called according to the caller number of each communication object and each communication object, is determined
Contribution degree of each communication object to the phone number；
Called contribution degree by each communication object to the sum of contribution degree of the phone number as the phone number.
8. method according to claim 1-7, which is characterized in that described at least one described target mobile phones number
Code carries out after information push, further includes:
The information push label of each target mobile phones number is updated, the information push label is used to indicate to each target
Message subject, the time of push and the result of push of phone number push.
9. a kind of device of information push characterized by comprising
Module is obtained, for the mark according to user, obtains corresponding at least two phone number of user and each mobile phone
The consumer record and communications records of number；
Determining module determines at least one target mobile phones for the consumer record and communications records according to each phone number
Number, at least one described target mobile phones number are the subset of at least two phone number；
Pushing module, for carrying out information push at least one described target mobile phones number.
10. a kind of equipment of information push characterized by comprising at least one processor and memory；
The memory stores computer executed instructions；
At least one described processor executes the computer executed instructions of the memory storage, so that at least one described processing
The method that device executes information push as claimed in any one of claims 1 to 8.
11. a kind of computer readable storage medium, which is characterized in that be stored with computer in the computer readable storage medium
It executes instruction, when processor executes the computer executed instructions, realizes information as claimed in any one of claims 1 to 8
The method of push.
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| CN109067640B (en) | 2021-02-26 |
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