CN107094083B - Information pushing method, information obtaining method, information pushing equipment, information obtaining equipment - Google Patents

Information pushing method, information obtaining method, information pushing equipment, information obtaining equipment Download PDF

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CN107094083B
CN107094083B CN201610323526.2A CN201610323526A CN107094083B CN 107094083 B CN107094083 B CN 107094083B CN 201610323526 A CN201610323526 A CN 201610323526A CN 107094083 B CN107094083 B CN 107094083B
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information
user equipment
equipment
identification information
pushing
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CN107094083A (en
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施龙
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Koubei Holding Ltd
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Koubei Holding Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/58—Message adaptation for wireless communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

The application discloses methods and equipment for pushing and acquiring information, which comprise the following steps: the method comprises the steps that an information pushing device obtains identification information broadcasted by user equipment in a short-distance wireless communication mode; and the information pushing equipment sends recommendation information to the user equipment according to the identification information, wherein the recommendation information is obtained by the information pushing equipment from an information pushing server. In this way, the information push equipment sends the recommendation information to the user equipment in a short-distance wireless communication mode, and when the network environment where the user equipment is located is poor (such as a mobile communication network and/or a WiFi network environment), the information push equipment can be used for obtaining the required information, so that the efficiency of obtaining the information by the user equipment is effectively improved, and the timeliness of obtaining the information by the user equipment is improved.

Description

Information pushing method, information obtaining method, information pushing equipment, information obtaining equipment
Technical Field
The present application relates to the field of internet information processing technologies, and in particular, to a method and an apparatus for pushing and acquiring information.
Background
Wireless fidelity technology, which may also be referred to as Wi-Fi technology, is a technology that allows an electronic device to connect to a Wireless Local Area Network (WLAN). With the widespread use of WiFi technology, users are enabled to more and more conveniently acquire a wide variety of information.
For example: when the specific position of the place to be found is uncertain, the user can use the map software to search the specific position information, and then the user can establish data connection with the Internet through WiFi to quickly search the required specific position information.
However, when the user acquires the required specific location information, the WiFi environment of the location is sometimes poor, so that the time for acquiring the required information is relatively long, and even the required information cannot be acquired in time, which brings great inconvenience to the user.
Disclosure of Invention
In view of this, embodiments of the present application provide an information pushing method, an information obtaining method, and an information obtaining device, which are used to solve the problem that in the prior art, required information cannot be obtained in time when a WiFI environment is relatively poor.
The embodiment of the application provides an information pushing method, which comprises the following steps:
the method comprises the steps that an information pushing device obtains identification information broadcasted by user equipment in a short-distance wireless communication mode;
and the information pushing equipment sends recommendation information related to the identification information to the user equipment according to the identification information, wherein the recommendation information is obtained by the information pushing equipment from an information pushing server.
The embodiment of the application provides an information acquisition method, which comprises the following steps:
the user equipment broadcasts the identification information in a short-distance wireless communication mode;
and the user equipment receives recommendation information which is sent by the information pushing equipment and is related to the identification information.
The embodiment of the application provides an information pushing method, which comprises the following steps:
an information push server receives an information acquisition request sent by information push equipment, wherein the information acquisition request is sent by the information push equipment when identification information broadcasted by user equipment is acquired, and the information acquisition request comprises the identification information of the user equipment;
and the information push server sends recommendation information related to the identification information of the user equipment to the information push equipment according to the identification information of the user equipment.
The embodiment of the application provides an information push equipment, includes:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring identification information broadcasted by user equipment in a short-distance wireless communication mode;
and the sending unit is used for sending recommendation information related to the identification information to the user equipment according to the identification information, wherein the recommendation information is obtained by the information pushing equipment from an information pushing server.
An embodiment of the present application provides an information acquisition device, including:
the broadcasting unit is used for broadcasting the identification information in a short-distance wireless communication mode;
and the receiving unit is used for receiving the recommendation information which is sent by the information pushing equipment and is related to the identification information.
The embodiment of the application provides an information push equipment, includes:
the information push equipment comprises a receiving unit and a sending unit, wherein the receiving unit is used for receiving an information acquisition request sent by information push equipment, the information acquisition request is sent by the information push equipment when identification information broadcasted by user equipment is acquired, and the information acquisition request comprises the identification information of the user equipment;
and the sending unit is used for sending recommendation information related to the identification information of the user equipment to the pushing equipment according to the identification information of the user equipment.
The embodiment of the application provides an information push equipment, information push equipment includes:
the Bluetooth communication interface is used for scanning the user equipment within a set range;
the signal receiver is used for acquiring the identification information broadcasted by the user equipment when the user equipment is scanned;
the processor is used for determining recommendation information related to the identification information according to the identification information, and the recommendation information is acquired from an information push server;
and the signal transmitter is used for transmitting the recommendation information to the user equipment.
The beneficial effect of this application is as follows:
the information pushing equipment in the embodiment of the application acquires identification information broadcasted by user equipment in a short-distance wireless communication mode; and the information pushing equipment sends recommendation information related to the identification information to the user equipment according to the identification information, wherein the recommendation information is obtained by the information pushing equipment from an information pushing server. In this way, the information push equipment sends the recommendation information to the user equipment in a short-distance wireless communication mode, and when the network environment where the user equipment is located is poor (such as a mobile communication network and/or a WiFi network environment), the information push equipment can be used for obtaining the required information, so that the efficiency of obtaining the information by the user equipment is effectively improved, and the timeliness of obtaining the information by the user equipment is improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
Fig. 1 is a schematic flowchart of an information pushing method according to an embodiment of the present application;
fig. 2 is a schematic flowchart of an information obtaining method according to an embodiment of the present application;
fig. 3 is a schematic flowchart of an information pushing method according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of an information acquisition apparatus according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application.
Detailed Description
In order to achieve the purpose of the application, the embodiment of the application provides an information pushing method, an information obtaining method and equipment, wherein the information pushing equipment obtains identification information broadcasted by user equipment in a short-distance wireless communication mode; and the information pushing equipment sends recommendation information related to the identification information to the user equipment according to the identification information, wherein the recommendation information is obtained by the information pushing equipment from an information pushing server. In this way, the information push equipment sends the recommendation information to the user equipment in a short-distance wireless communication mode, and when the network environment where the user equipment is located is poor (such as a mobile communication network and/or a WiFi network environment), the information push equipment can be used for obtaining the required information, so that the efficiency of obtaining the information by the user equipment is effectively improved, and the timeliness of obtaining the information by the user equipment is improved.
It should be noted that the application scenario used in the technical solution described in the embodiment of the present application may be that WiFi environment is relatively poor, and the user equipment cannot perform data connection with the internet through WiFi; the data transmission function can also be not started for the user equipment, so that the user equipment can not access the internet through the mobile communication network; it may also be that the mobile communication network where the user is located has a relatively poor environment compared to the WiFi environment, and cannot perform data transmission with the internet, which is not limited herein.
It should be noted that "the ue broadcast identification information" described in this embodiment may be an operation triggered by a hardware device in the ue to execute the broadcast identification information, or an operation triggered by application software in the ue to execute the broadcast identification information, which is not specifically limited herein.
The user equipment recorded in the embodiment of the application can be various terminal equipment or mobile terminal equipment and only needs to have the short-distance wireless communication capability; the information push equipment can also be a network equipment with a near field communication capability, on one hand, data transmission can be carried out with the user equipment through a near field communication service, on the other hand, data transmission can be carried out with the information push server, and therefore the information obtained from the information push server can be sent to the user equipment through a near field communication mode.
For example: the user equipment may be a device equipped with a low power consumption Bluetooth (BLE) communication function, and broadcasts identification information of the user equipment through BLE technology, and may be referred to as BLE Peripheral equipment, in addition, the user equipment may also be other devices with a short-range wireless communication function, where the short-range wireless communication function may include, but is not limited to, an infrared function, an NFC function, and the like, and is not specifically limited in this embodiment of the application; the information push device may be a Central device in BLE, and has a function of scanning and discovering BLE Peripheral devices, and in addition, the information push device is not a simple BLE device, and also has a network communication function, an operating system may be preset inside, and performs data transmission with the information push server in a wired or wireless manner, and the information push device may also be other types of devices, which is not specifically limited in this embodiment.
It should be noted that, when the information push apparatus is deployed, the location information of the information push apparatus is determined, and a mapping relationship between the identification information of the information push apparatus and the location information of the information push apparatus may be stored in the information push server.
The recommendation information described in the embodiment of the present application may be offline information of the user equipment, may also be information of interest of the user equipment, and may also be information of a specified type (for example, information of a commodity object, etc.), which is not limited herein.
The "recommendation information related to the identification information" described in the embodiment of the present application may be understood as offline information related to the identification information, instant message related to the identification information, various information that is interested by the user and obtained through analysis of historical data related to the identification information, and the like, and is not limited specifically herein.
Various embodiments of the present application are described in further detail below with reference to the figures of the specification. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Fig. 1 is a schematic flow chart of an information pushing method according to an embodiment of the present application. The method may be as follows.
Step 101: the information pushing equipment acquires identification information broadcasted by the user equipment in a short-distance wireless communication mode.
In step 101, the information push apparatus may acquire, by scanning, identification information broadcast by the user equipment through the short-range wireless communication.
Specifically, the information pushing device searches whether user equipment exists in a set range;
and when the user equipment is scanned in the set range, acquiring the identification information broadcasted by the user equipment.
In the embodiment of the present application, the identification information includes at least one of user identification information of a user using the user equipment and device identification information of the user equipment.
Specifically, the information push device initiates a scanning operation at a certain frequency, and when the user equipment is scanned, acquires the identification information broadcast by the user equipment. For example, in a bluetooth BLE system, an information push device serves as a Central device (Central device) in BLE, and a scanning operation for BLE devices is initiated at a certain frequency. When the user equipment approaches the information pushing equipment, the user equipment is automatically discovered.
Assuming that the setting range is 10-30 m, when the distance between the user equipment and the information pushing equipment is 10-30 m, the information pushing equipment finds the user equipment and acquires the identification information broadcasted by the user equipment.
In a specific embodiment, an application (APP1) is installed on the user equipment, the user equipment installed with APP1 will be a Peripheral device in BLE (Peripheral device), and information is broadcasted to the surroundings by using BLE technology through APP1, and the broadcasted information includes user ID information (USERID) of APP 1. When the information push device scans the broadcast information of the user equipment, the identification information broadcasted by the user equipment can be acquired.
Optionally, the method further comprises:
when discovering the user equipment, the information pushing equipment establishes a data transmission channel with the user equipment in a short-distance wireless communication mode.
For example: when discovering the user equipment, the information pushing equipment establishes a data transmission channel with the user equipment in a Bluetooth mode.
Optionally, when the information push device acquires the identification information broadcasted by the user equipment, the method further includes:
and the information pushing equipment acquires the position information of the user equipment.
That is, when the user equipment broadcasts the identification information, the location information of the user equipment at the current time may be synchronously broadcast, where the location information may be accurate location coordinate information or movement route information of the user equipment, and is not limited herein.
It should be noted that, the broadcasting of the identification information by the user equipment through the short-range wireless communication mode may be performed when the user equipment cannot perform data transmission with the internet through the mobile communication network and/or WiFi; or when the user equipment is capable of performing data transmission with the internet through the mobile communication network and/or WiFi, which is not limited herein.
Step 102: when acquiring the identification information of the user equipment, the information push equipment determines whether data connection exists between the user equipment and the information push server, and if so, executes step 103; if not, go to step 106.
In step 102, when acquiring the identification information of the user equipment, the information push device may send an inquiry message to the user equipment, where the inquiry message is used to determine whether a data connection exists between the user equipment and the information push server.
The information push equipment receives a response message sent by the user equipment, wherein the response message comprises a result of whether data connection exists between the user equipment and the information push server.
If the response message contains a result that the data connection exists between the user equipment and the information push server, the information push equipment determines that the data connection exists between the user equipment and the information push server; if the response message contains a result that the data connection does not exist between the user equipment and the information push server, the information push equipment determines that the data connection does not exist between the user equipment and the information push server.
In this embodiment of the application, when the information push device acquires the identification information of the user equipment, it may also determine whether a data connection exists between the user equipment and the information push server through an information interaction manner with the information push server, which is not described in detail here.
Step 103: and the information push equipment sends notification information to the information push server.
The notification information is used for notifying the information push server to request to acquire recommendation information associated with the identification information, and the notification information includes the identification information.
In step 103, since the information push apparatus determines that there is a data connection between the user equipment and the information push server, that is, the user equipment can directly obtain information from the information push server, in order to prevent the information obtained by the user equipment from the information push apparatus and the information obtained from the information push server from being duplicated, the information push apparatus may send notification information to the information push server, where the notification information has a function including, but not limited to: informing the information push server to request to acquire recommendation information associated with the identification information; and informing the information push server that the recommendation information does not need to be directly sent to the user equipment.
In addition, when the information pushing device determines that the data connection exists between the user equipment and the information pushing server, the information pushing device can inquire whether the user equipment needs to acquire the recommendation information from the information pushing device, and when the information recommending device determines that the user equipment needs to acquire the recommendation information from the information pushing device, the information recommending device sends notification information to the information pushing server, so that time delay caused by data transmission between the user equipment and the internet through a mobile communication network and/or WiFi can be effectively avoided, the efficiency of acquiring the recommendation information can be ensured, and the cost generated when the user equipment uses the mobile communication network and/or WiFi can be saved.
Step 104: and the information push equipment receives a response message which is sent by the information push server and contains the recommendation information.
In step 104, the recommendation information may include an instant message that is pushed by the information push server to the user equipment in real time, where the instant message may include information related to the application software, or may include a query result of a query message sent by a user using the user equipment; the recommendation information may also include information of interest to the user using the user device, which is not specifically limited herein.
The information pushing equipment sends request information to the server by using the acquired identification information of the user equipment and the position information of the information pushing equipment, acquires the user information and the position information corresponding to the identification information, and then carries out follow-up information recommendation according to the information.
Step 105: and the information pushing equipment sends the recommendation information related to the identification information to the user equipment according to the identification information.
In step 105, when acquiring the recommendation information sent by the information push server, the information push device sends the recommendation information related to the identification information to the user equipment corresponding to the identification information according to the identification information.
Optionally, the information pushing device may send the recommendation information related to the identification information to the user equipment by using a data transmission channel established through a short-range wireless communication manner.
Step 106: and the information pushing equipment sends recommendation information related to the identification information to the user equipment according to the identification information.
In step 106, if a data transmission channel is established between the information pushing device and the user equipment, the information pushing device may send the recommendation information to the user equipment by using the data transmission channel.
Since there is no data connection between the user equipment and the information push server, it means that the user equipment cannot obtain the required information from the information push server, and the recommendation information recorded in step 106 includes offline information related to the user equipment; the recommendation information described in step 106 further includes at least one of recommendation information related to the commodity object and recommendation information matching the position information of the information pushing device.
In the embodiment of the application, because the types of the recommendation information sent by the information push equipment to the user equipment are different, the modes of sending the recommendation information to the user equipment by the information push equipment according to the identification information are also different.
Recommendation information with ambiguous push targets, for example: the recommendation information of the commodity object and the recommendation information of the commodity advertisement, once the information pushing device scans the user equipment, the locally stored recommendation information of the type can be sent to the user equipment.
It should be noted that the information pushing device may obtain the recommendation information with ambiguous pushing targets from the information pushing server in advance, or in real time, or periodically.
Specifically, the obtaining, by the information pushing device, the recommendation information from the information pushing server includes:
the information push equipment receives an information push message sent by an information push server, wherein the information push message contains recommendation information of different information types; and the information recommendation equipment stores the received recommendation information into a recommendation information base.
In order to improve user experience of a user, the information pushing device may also push recommendation information that is personalized or interested by the user using the user device to the user device, and then the information pushing device searches recommendation information associated with the identification information from a recommendation information base according to the identification information and sends the searched recommendation information to the user device.
For example: the information pushing equipment can determine the content which is interested by the user using the user equipment according to the historical access data of the user, search the recommendation information matched with the content from the recommendation information base based on the content, and send the searched recommendation information to the user equipment; or the information push equipment may receive a mapping relationship between the recommendation information and the identification information sent by the information push server, search, according to the mapping relationship, recommendation information associated with the identification information from a recommendation information base, and send the searched recommendation information to the user equipment.
Optionally, the information push device sends a query request to the information push server, where the query request includes the identification information, the query request is used to determine an information type corresponding to the identification information, and the information type is determined by the information push server according to historical data corresponding to the identification information;
the information push equipment receives a response message which is sent by the information push server and contains the information type corresponding to the identification information;
and the information pushing equipment screens recommendation information corresponding to the information type from a recommendation information base according to the information type contained in the response message, and sends the screened recommendation information to the user equipment.
For example: the information pushing equipment receives the information type contained in the response message sent by the information pushing server and is the tourism information type, and then the information pushing equipment screens out the recommendation information corresponding to the tourism information type from the recommendation information base and sends the screened recommendation information to the user equipment.
For offline information of a user using user equipment, the information push equipment may send an information acquisition request to an information push server when determining that no data connection exists between the user equipment and the information push server, where the information acquisition request includes the identification information;
the information push equipment receives a response message sent by the information push server, wherein the response message comprises recommendation information and the identification information;
and the information pushing equipment sends the recommendation information contained in the response message to the user equipment according to the identification information contained in the response message.
Optionally, assuming that the information pushing device further obtains the location information of the user equipment when obtaining the identification information broadcasted by the user equipment, the information pushing device may determine recommendation information matched with the location information; and the information pushing equipment sends the recommendation information to the user equipment according to the identification information.
For example: the information pushing device obtains that the position information of the user equipment is in the CBD business district, then selects recommendation information (such as commodity object information issued by different merchants in the CBD business district, preferential information issued by different merchants in the CBD business district, and the like) matched with the CBD business district from a recommendation information base, and sends the selected recommendation information to the user equipment according to the identification information.
The recommendation information sent by the information push equipment to the user equipment can be pre-stored locally in the information push equipment or can be acquired from the information push server in real time.
Optionally, the information pushing device sends an information obtaining request to the information pushing server, where the information obtaining request includes the identification information and the location information; receiving a response message sent by the information push server, wherein the response message contains recommendation information and the identification information associated with the position information; and sending the recommendation information contained in the response message to the user equipment according to the identification information contained in the response message.
Here, "the response message includes recommendation information associated with the location information" includes that the information push server filters out some recommendation information according to the location information of the user equipment, for example: the information push server may filter out recommendation information associated with a coffee shop and send the recommendation information to the user equipment, assuming that the current location of the user equipment is a coffee shop.
According to the technical scheme provided by the embodiment of the application, the information pushing equipment acquires the identification information broadcast by the user equipment in a short-distance wireless communication mode; and the information pushing equipment sends recommendation information related to the identification information to the user equipment according to the identification information, wherein the recommendation information is obtained by the information pushing equipment from an information pushing server. In this way, the information push equipment sends the recommendation information to the user equipment in a short-distance wireless communication mode, and when the network environment where the user equipment is located is poor (such as a mobile communication network and/or a WiFi network environment), the information push equipment can be used for obtaining the required information, so that the efficiency of obtaining the information by the user equipment is effectively improved, and the timeliness of obtaining the information by the user equipment is improved. In the process, the user equipment does not need to actively scan and find the information pushing equipment, and the user equipment is used as the scanned equipment and can receive the recommendation information in time.
Fig. 2 is a schematic flowchart of an information obtaining method according to an embodiment of the present application. The method may be as follows.
Step 201: judging whether data connection exists between the user equipment and the information push server, if so, executing step 204; otherwise, step 202 is performed.
In step 201, detecting whether a function control for connecting the internet in the user equipment is in an open state, if so, further determining whether the user equipment can perform data transmission with the internet, and if not, determining that no data connection exists between the user equipment and the information push server; and if the user equipment and the internet can carry out data transmission, determining that data connection exists between the user equipment and the information push server.
And if detecting that a function control used for connecting the internet in the user equipment is in a closed state, determining that the user equipment cannot perform data transmission with the internet, and further determining that no data connection exists between the user equipment and the information push server.
Or, when it is detected that the user equipment cannot access the mobile communication network, it may be determined that no data connection exists between the user equipment and the information push server.
It should be noted that, the absence of a data connection between the user equipment and the information push server described in the embodiment of the present application may be caused by a data connection failure, or may be caused by a failure to establish a data connection, and is not limited herein.
Step 202: the user equipment broadcasts the identification information in a short-distance wireless communication mode.
In step 202, the user equipment triggers to perform a broadcast operation, i.e. to broadcast its own identification information, once determining that no data connection exists between the user equipment and the information push server.
Specifically, the user equipment broadcasts its own identification information including, but not limited to, one of the following:
broadcasting user identification information of a user using the user equipment;
broadcasting a device identification of the user equipment;
broadcasting the device identification of the user equipment and user identification information of a user using the user equipment.
The user identification information of the user equipment may refer to identification information obtained by registering the user in application software installed in the user equipment; user identification information of the user using the user equipment may also be, for example: a user name, etc.
Specifically, once the user equipment determines that no data connection exists between the user equipment and the information push server, the short-range wireless communication service of the user equipment is automatically triggered to be started, and the identification information is broadcasted by using the short-range wireless communication service.
The short-range wireless communication service may be a service having a short-range wireless communication function, such as a bluetooth communication service or an infrared communication service.
Optionally, once the user equipment determines that no data connection exists between the user equipment and the information push server, initiating the short-range wireless communication service of the user equipment by application software installed on the user equipment; the user using the user device may also initiate the short-range wireless communication service by triggering a control of the short-range wireless communication service, which is not specifically limited herein.
For example: the method comprises the steps that application software is pre-installed in user equipment, the application software has the capability of enabling the user equipment to serve as a Peripheral device in BLE, when it is determined that no data connection exists between the user equipment and an information push server, the short-range wireless communication service of the user equipment is automatically started, and the user equipment broadcasts identification information of the user equipment in a short-range wireless communication mode.
Optionally, when determining that data connection exists between the user equipment and the information push server, the user equipment starts a near field communication function, and scans whether information push equipment interacting in a near field wireless communication mode exists within a set range;
and when the user equipment scans that the information pushing equipment exists in a set range, triggering and executing the operation of broadcasting the identification information.
Optionally, when the identification information is broadcast, the method further includes:
and positioning the position information and broadcasting the position information in a short-distance wireless communication mode.
In the embodiment of the present application, the positioning location information may be positioning location information in a GPS manner, positioning location information in an LBS manner, or positioning location information in a base station apparatus manner, which is not limited herein.
Alternatively, when broadcasting the identification information, the user equipment may broadcast a data packet with a set format, where the identification information is in the data packet. Table 1 is a schematic table of packets of a set format broadcasted by a user equipment.
TABLE 1
Figure BDA0000990993940000141
As can be seen from table 1, the data packet broadcasted by the ue includes identification information, where the identification information may be a user ID, a device identifier, or a combination of the user ID and the device identifier, and is not limited herein.
Step 203: and the user equipment receives recommendation information which is sent by the information pushing equipment and is related to the identification information.
In step 203, when the user equipment starts the short-range wireless communication service, a data transmission channel may be established with the information push equipment through a short-range wireless communication manner, and the user equipment receives recommendation information sent by the information push equipment through the data transmission channel.
For example: the information pushing device is an Adv Machine (which can be used as a Central device in low-power-consumption Bluetooth), and has a scanning function, and when the user equipment approaches the information pushing device (for example, the distance between the user equipment and the information pushing device is 10-30 meters), a data transmission channel is established between the information pushing device and the user equipment in a Bluetooth mode.
It should be noted that the recommendation information described in this embodiment may be determined according to the identification information of the user equipment, or may also be determined according to historical data accessed by the user equipment according to the identification information of the user equipment, and based on the historical data, content that the user equipment is interested in is determined, and the determined recommendation information is sent to the user equipment; the information may also be offline information of application software corresponding to the user equipment, which is not limited herein.
Optionally, because the near field wireless communication mode is adopted between the user equipment and the information pushing equipment, so that the data transmission amount between the user equipment and the information pushing equipment is small, in the embodiment of the application, an external writing interface may be further added in the user equipment, so that the information pushing equipment can write the recommendation information into the user equipment for multiple times through the external writing interface, and the purpose that the user equipment obtains the recommendation information is achieved.
For example: the added external writing interface in the user equipment contains an attribute value, the attribute value represents the data volume which can be written in once, and then the information pushing equipment acquires the attribute value before sending the recommendation information to the user equipment and respectively sends the recommendation information to the user equipment according to the attribute value.
Step 204: the user equipment acquires the recommendation information sent by the information push server.
In step 204, recommendation information may be obtained from the information push server in a manner of the prior art, and recommendation information sent by the information push server may be obtained through the information push device in a manner provided by the present application.
According to the technical scheme provided by the embodiment of the application, the information push equipment sends the recommendation information to the user equipment in a short-distance wireless communication mode, and when the network environment where the user equipment is located is poor (such as a mobile communication network and/or a WiFi network environment), the information push equipment can be used for obtaining the required information, so that the information obtaining efficiency of the user equipment is effectively improved, and the timeliness of the user equipment for obtaining the information is improved.
Fig. 3 is a flowchart illustrating an information pushing method according to an embodiment of the present application. The method may be as follows. The execution main body of the embodiment of the application is an information push server.
Step 301: and the information push server receives an information acquisition request sent by the information push equipment.
The information obtaining request is sent by the information pushing equipment when obtaining identification information broadcasted by user equipment, and the information obtaining request includes the identification information of the user equipment.
Step 302: and the information push server sends recommendation information related to the identification information of the user equipment to the information push equipment according to the identification information of the user equipment.
In step 302, when receiving the identification information of the user equipment, the information push server may search the historical data of the user equipment, determine the information content of interest of the user equipment, and send the information content of interest as recommendation information to the user equipment;
and/or the information push server can search the offline information related to the user equipment when receiving the identification information of the user equipment, and send the offline information as recommendation information to the user equipment.
Optionally, the information acquisition request further includes location information of the user equipment; then, the information pushing server searches recommendation information that the user equipment is interested in according to the identification information of the user equipment, including:
the information push server searches recommendation information related to the identification information of the user equipment from an information base according to the identification information of the user equipment;
the information push server screens recommendation information related to the position information of the user equipment from the searched recommendation information according to the position information of the user equipment;
and the information pushing server sends the screened recommendation information to the information pushing equipment.
It should be noted that the recommendation information sent by the information push server to the information push devices at different locations may be the same or different.
The information push server may send the recommendation information to the information push device according to the received information acquisition request sent by the information push device, or may send the recommendation information to the information push device in real time or periodically, which is not specifically limited in this embodiment of the application.
Based on the same inventive concept, fig. 4 is a schematic structural diagram of an information pushing apparatus provided in an embodiment of the present application. The information push apparatus includes: an acquisition unit 41 and a transmission unit 42, wherein:
an obtaining unit 41, configured to obtain identification information broadcasted by the user equipment in a short-range wireless communication manner;
a sending unit 42, configured to send, according to the identification information, recommendation information related to the identification information to the user equipment, where the recommendation information is obtained by the information push apparatus from an information push server.
In another embodiment of the present application, the information pushing apparatus further includes: a determination unit 43, wherein:
the determining unit 43 is configured to determine whether a data connection exists between the user equipment and the information push server after the obtaining unit obtains the identification information broadcasted by the user equipment in the short-range wireless communication manner.
In another embodiment of the present application, the sending unit 42 sends recommendation information to the user equipment according to the identification information, including:
and when determining that no data connection exists between the user equipment and the information push server, sending recommendation information related to the identification information to the user equipment according to the identification information.
In another embodiment of the present application, the sending unit 42 sends recommendation information related to the identification information to the user equipment according to the identification information, including:
sending an information acquisition request to the information push server, wherein the information acquisition request comprises the identification information;
receiving a response message sent by the information push server, wherein the response message comprises recommendation information and the identification information;
and sending the recommendation information contained in the response message to the user equipment according to the identification information contained in the response message.
In another embodiment of the present application, the sending unit 42 sends recommendation information related to the identification information to the user equipment according to the identification information, including:
and searching recommendation information related to the identification information from a recommendation information base according to the identification information, and sending the searched recommendation information to the user equipment.
In another embodiment of the present application, the sending unit 42 sends recommendation information related to the identification information to the user equipment according to the identification information, including:
sending a query request to the information push server, wherein the query request comprises the identification information, the query request is used for determining an information type corresponding to the identification information, and the information type is determined by the information push server according to historical data corresponding to the identification information;
receiving a response message which is sent by the information push server and contains an information type corresponding to the identification information;
and screening recommendation information corresponding to the information type from a recommendation information base according to the information type contained in the response message, and sending the screened recommendation information to the user equipment.
In another embodiment of the present application, the sending unit 42 sends recommendation information to the user equipment according to the identification information, including:
when determining that data connection exists between the user equipment and an information push server, sending notification information to the information push server, wherein the notification information is used for informing the information push server of requesting to acquire recommendation information associated with the identification information;
receiving a response message containing recommendation information sent by the information push server;
and sending the recommendation information related to the identification information to the user equipment according to the identification information.
In another embodiment of the present application, the obtaining unit 41 is further configured to obtain location information of the user equipment when obtaining identification information broadcast by the user equipment through a short-range wireless communication manner;
the sending unit 42 sends recommendation information to the user equipment according to the identification information, where the recommendation information includes:
determining recommendation information matched with the position information according to the position information;
and sending the recommendation information to the user equipment according to the identification information.
In another embodiment of the present application, the information pushing apparatus further includes: a receiving unit 44, wherein:
the receiving unit 44 is configured to receive an information push message sent by an information push server, where the information push message includes recommendation information of different information types;
and storing the received recommendation information into a recommendation information base.
In another embodiment of the present application, the acquiring unit 41 acquires identification information broadcast by the user equipment through the short-range wireless communication manner, and includes:
searching whether user equipment exists in a set range;
and when the user equipment is scanned in the set range, acquiring the identification information broadcasted by the user equipment.
In another embodiment of the present application, the identification information includes at least one of user identification information of a user using the user equipment, and device identification information of the user equipment.
In another embodiment of the present application, the information pushing apparatus further includes: a building unit 45, wherein:
the establishing unit 45 is configured to establish a data transmission channel with the user equipment in a short-range wireless communication manner before sending the recommendation information to the user equipment;
the sending unit 42 sends recommendation information related to the identification information to the user equipment according to the identification information, including:
and sending recommendation information related to the identification information to the user equipment by using the data transmission channel.
It should be noted that the information pushing device provided in the embodiment of the present application may be implemented in a hardware manner, or may be implemented in a software manner, which is not limited herein. The method comprises the steps that an information pushing device obtains identification information broadcasted by user equipment in a short-distance wireless communication mode; and the information pushing equipment sends recommendation information related to the identification information to the user equipment according to the identification information, wherein the recommendation information is obtained by the information pushing equipment from an information pushing server. In this way, the information push equipment sends the recommendation information to the user equipment in a short-distance wireless communication mode, and when the network environment where the user equipment is located is poor (such as a mobile communication network and/or a WiFi network environment), the information push equipment can be used for obtaining the required information, so that the efficiency of obtaining the information by the user equipment is effectively improved, and the timeliness of obtaining the information by the user equipment is improved.
Based on the same inventive concept, fig. 5 is a schematic structural diagram of an information acquisition device provided in an embodiment of the present application. The information acquisition apparatus includes: a broadcasting unit 51 and a receiving unit 52, wherein:
a broadcasting unit 51 for broadcasting the identification information by the short-range wireless communication;
the receiving unit 52 is configured to receive recommendation information related to the identification information sent by the information push apparatus.
In another embodiment of the present application, the information acquiring apparatus further includes: a determination unit 53, wherein:
the determining unit 53 is configured to determine whether a data connection exists with the information push server before the identification information is broadcast through the short-range wireless communication;
and when determining that no data connection exists between the information push server and the information push server, broadcasting the identification information in a short-distance wireless communication mode.
In another embodiment of the present application, the information acquiring apparatus further includes: a start unit 54, wherein:
the starting unit 54 is configured to start a near field communication function when determining that a data connection exists with the information push server, and scan whether an information push device interacting in a short-range wireless communication manner exists within a set range;
and triggering and executing the operation of broadcasting the identification information when the information pushing equipment exists in the set range.
In another embodiment of the present application, the information acquiring apparatus further includes: a building unit 55, wherein:
the establishing unit 55 is configured to establish a data transmission channel with the information push device after the identification information is broadcasted;
the receiving unit 52 receives recommendation information sent by an information pushing device, and includes:
and receiving recommendation information sent by the information pushing equipment through the data transmission channel.
In another embodiment of the present application, the information acquiring apparatus further includes: a positioning unit 56, wherein:
the positioning unit 56 is configured to position the location information when the identification information is broadcast in the short-range wireless communication manner, and broadcast the location information in the short-range wireless communication manner.
It should be noted that the information acquiring device provided in the embodiment of the present application may be implemented in a hardware manner, or may be implemented in a software manner, which is not limited herein. The information push equipment sends the recommendation information to the user equipment in a short-distance wireless communication mode, and when the network environment where the user equipment is located is poor (such as a mobile communication network and/or a WiFi network environment), the information push equipment can be used for acquiring the required information, so that the information acquisition efficiency of the user equipment is effectively improved, and the timeliness of the user equipment for acquiring the information is improved.
Based on the same inventive concept, fig. 6 is a schematic structural diagram of an information pushing apparatus provided in an embodiment of the present application. The information push apparatus includes: a receiving unit 61 and a pushing unit 62, wherein:
a receiving unit 61, configured to receive an information acquisition request sent by an information pushing device, where the information acquisition request is sent by the information pushing device when acquiring identification information broadcasted by a user equipment, and the information acquisition request includes the identification information of the user equipment;
a sending unit 62, configured to send, according to the identification information of the user equipment, recommendation information related to the identification information of the user equipment to the push device.
In another embodiment of the present application, the information obtaining request further includes location information of the user equipment;
the sending unit 62 sends, to the push device, recommendation information related to the identification information of the user device according to the identification information of the user device, where the recommendation information includes:
according to the identification information of the user equipment, searching recommendation information related to the identification information of the user equipment from an information base;
according to the position information of the user equipment, screening recommendation information related to the position information of the user equipment from the searched recommendation information;
and sending the screened recommendation information to the information pushing equipment.
It should be noted that the information pushing device provided in the embodiment of the present application may be implemented in a hardware manner, or may be implemented in a software manner, which is not limited herein. The information push device described in the embodiment of the present application may be inherited on a server, for example: and if the server corresponds to certain application software, the recommendation information is related to the service of the application software.
Based on the same inventive concept, fig. 7 is a schematic structural diagram of an information pushing apparatus provided in an embodiment of the present application. The information push apparatus includes: a bluetooth communication interface 71, a signal receiver 72, a processor 73, and a signal transmitter 74, wherein:
a bluetooth communication interface 71 for scanning user equipments within a set range;
a signal receiver 72, configured to obtain identification information broadcasted by the user equipment when the user equipment is scanned;
the processor 73 is used for determining recommendation information related to the identification information according to the identification information, wherein the recommendation information is acquired from an information push server;
a signal transmitter 74, configured to send the recommendation information to the user equipment.
In another embodiment of the present application, the processor is further configured to determine whether a data connection exists between the user equipment and the information push server.
In another embodiment of the present application, the information pushing apparatus further includes: display interface 75, wherein:
and the display interface is used for displaying the acquired recommendation information.
The information push apparatus described in the embodiment of the present application has the functions of the information push apparatuses described in the other embodiments, and the functions are not described in detail here. The processor described in the embodiments of the present application may be a central processing unit, or may be other types of devices having processing and control capabilities, and is not limited herein.
The information push equipment recorded in the embodiment of the application can be similar Bluetooth equipment based on Bluetooth 4.0 technology, is different from the Bluetooth equipment in that an operating system can be installed in the information push equipment, has various functions of intelligent terminal equipment, and can realize the information push function.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, apparatus (device), or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (devices) and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
While the preferred embodiments of the present application have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all alterations and modifications as fall within the scope of the application.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.

Claims (27)

1. An information pushing method, comprising:
the method comprises the steps that an information pushing device obtains identification information broadcasted by user equipment in a short-distance wireless communication mode;
the information pushing equipment sends recommendation information related to the identification information to the user equipment according to the identification information, wherein the recommendation information is obtained by the information pushing equipment from an information pushing server;
after the information push device acquires the identification information broadcasted by the user equipment in the short-distance wireless communication mode, the method further comprises the following steps: the information push equipment determines whether a data connection exists between the user equipment and an information push server;
the information pushing device sends recommendation information related to the identification information to the user equipment according to the identification information, and the recommendation information includes: and when the information pushing equipment determines that no data connection exists between the user equipment and the information pushing server, the information pushing equipment sends recommendation information associated with the identification information to the user equipment according to the identification information.
2. The information pushing method of claim 1, wherein the information pushing device sends recommendation information associated with the identification information to the user device according to the identification information, and the method comprises:
the information pushing equipment sends an information acquisition request to the information pushing server, wherein the information acquisition request comprises the identification information;
the information push equipment receives a response message sent by the information push server, wherein the response message comprises recommendation information and the identification information;
and the information pushing equipment sends the recommendation information contained in the response message to the user equipment according to the identification information contained in the response message.
3. The information pushing method of claim 1, wherein the information pushing device sends recommendation information associated with the identification information to the user device according to the identification information, and the method comprises:
and the information pushing equipment searches recommendation information associated with the identification information from a recommendation information base according to the identification information and sends the searched recommendation information to the user equipment.
4. The information pushing method of claim 1, wherein the information pushing device sends recommendation information associated with the identification information to the user device according to the identification information, and the method comprises:
the information pushing equipment sends a query request to the information pushing server, wherein the query request comprises the identification information, the query request is used for determining an information type corresponding to the identification information, and the information type is determined by the information pushing server according to historical data corresponding to the identification information;
the information push equipment receives a response message which is sent by the information push server and contains the information type corresponding to the identification information;
and the information pushing equipment screens recommendation information corresponding to the information type from a recommendation information base according to the information type contained in the response message, and sends the screened recommendation information to the user equipment.
5. The information pushing method of claim 1, wherein the information pushing device sends recommendation information related to the identification information to the user equipment according to the identification information, and the method comprises:
when determining that data connection exists between the user equipment and an information pushing server, the information pushing equipment sends notification information to the information pushing server, wherein the notification information is used for informing the information pushing server of requesting to acquire recommendation information related to the identification information;
the information push equipment receives a response message which is sent by the information push server and contains recommendation information;
and the information pushing equipment sends the recommendation information related to the identification information to the user equipment according to the identification information.
6. The information pushing method according to claim 1, wherein when the information pushing device acquires the identification information broadcast by the user device through the short-range wireless communication mode, the method further comprises:
the information push equipment acquires the position information of the user equipment;
the information pushing device sends recommendation information related to the identification information to the user equipment according to the identification information, and the recommendation information includes:
the information pushing equipment determines recommendation information matched with the position information according to the position information;
and the information pushing equipment sends the recommendation information to the user equipment according to the identification information.
7. The information pushing method of claim 1, wherein the information pushing device obtains the recommendation information from an information pushing server, and comprises:
the information push equipment receives an information push message sent by an information push server, wherein the information push message contains recommendation information of different information types;
and the information pushing equipment stores the received recommendation information into a recommendation information base.
8. The information pushing method of claim 1, wherein the information pushing device acquiring the identification information broadcast by the user equipment through the short-range wireless communication mode comprises:
the information pushing equipment searches whether user equipment exists in a set range;
and when the user equipment is scanned in the set range, acquiring the identification information broadcasted by the user equipment.
9. The information pushing method according to any one of claims 1 to 8, wherein the identification information includes at least one of user identification information of a user using the user equipment, device identification information of the user equipment.
10. The information pushing method according to claim 1, wherein the information pushing device, before sending the recommendation information related to the identification information to the user device, further comprises:
the information pushing equipment establishes a data transmission channel with the user equipment in a near field wireless communication mode;
the information pushing device sends recommendation information related to the identification information to the user equipment according to the identification information, and the recommendation information includes:
and the information pushing equipment sends recommendation information related to the identification information to the user equipment by using the data transmission channel.
11. An information acquisition method, comprising:
the user equipment broadcasts the identification information in a short-distance wireless communication mode;
the user equipment receives recommendation information which is sent by the information pushing equipment and is related to the identification information; the information push equipment acquires identification information broadcasted by the user equipment in a near field communication mode, and determines whether data connection exists between the user equipment and an information push server or not; and when the information pushing equipment determines that no data connection exists between the user equipment and the information pushing server, the information pushing equipment sends recommendation information associated with the identification information to the user equipment according to the identification information.
12. The information acquisition method as claimed in claim 11, wherein the user equipment, before broadcasting the identification information by the short range wireless communication, further comprises:
the user equipment determines whether a data connection exists between the user equipment and an information push server;
and when the user equipment determines that no data connection exists between the user equipment and the information push server, the user equipment broadcasts the identification information in a short-distance wireless communication mode.
13. The information acquisition method according to claim 12, characterized in that the method further comprises:
when the user equipment determines that data connection exists between the user equipment and the information pushing server, starting a near field communication function, and scanning whether the information pushing equipment interacted in a short-distance wireless communication mode exists in a set range;
and when the user equipment scans that the information pushing equipment exists in a set range, triggering and executing the operation of broadcasting the identification information.
14. The information acquisition method according to claim 11, wherein the method further comprises:
after the user equipment broadcasts the identification information, a data transmission channel between the user equipment and the information pushing equipment is established;
the step of receiving, by the user equipment, recommendation information related to the identification information sent by the information push equipment includes:
and the user equipment receives recommendation information which is sent by the information pushing equipment and is related to the identification information through the data transmission channel.
15. The information acquisition method as claimed in claim 11, wherein when the user equipment broadcasts the identification information by the short range wireless communication means, the method further comprises:
the user equipment locates position information and broadcasts the position information in a short-distance wireless communication mode.
16. An information pushing method, comprising:
an information push server receives an information acquisition request sent by information push equipment, wherein the information acquisition request is sent by the information push equipment when identification information broadcasted by user equipment is acquired, and the information acquisition request comprises the identification information of the user equipment;
the information push server sends recommendation information related to the identification information of the user equipment to the information push equipment according to the identification information of the user equipment;
after acquiring the identification information broadcasted by the user equipment, the information push equipment determines whether data connection exists between the user equipment and an information push server; and when the information pushing equipment determines that no data connection exists between the user equipment and the information pushing server, the information pushing equipment sends recommendation information associated with the identification information to the user equipment according to the identification information.
17. The information push method according to claim 16, wherein the information acquisition request further includes location information of the user equipment;
the information push server sends recommendation information related to the identification information of the user equipment to the push equipment according to the identification information of the user equipment, and the recommendation information comprises the following steps:
the information push server searches recommendation information related to the identification information of the user equipment from an information base according to the identification information of the user equipment;
the information push server screens recommendation information related to the position information of the user equipment from the searched recommendation information according to the position information of the user equipment;
and the information pushing server sends the screened recommendation information to the information pushing equipment.
18. An information push apparatus characterized by comprising:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring identification information broadcasted by user equipment in a short-distance wireless communication mode;
a sending unit, configured to send, according to the identification information, recommendation information related to the identification information to the user equipment, where the recommendation information is obtained by the information push device from an information push server;
the information pushing device further comprises: a determination unit, wherein:
the determining unit is used for determining whether data connection exists between the user equipment and the information pushing server after the obtaining unit obtains the identification information broadcasted by the user equipment in the near field communication mode;
the sending unit sends recommendation information to the user equipment according to the identification information, and the recommendation information comprises:
and when determining that no data connection exists between the user equipment and the information push server, sending recommendation information associated with the identification information to the user equipment according to the identification information.
19. The information pushing device according to claim 18, wherein the sending unit sends recommendation information related to the identification information to the user device according to the identification information, and includes:
when determining that data connection exists between the user equipment and an information push server, sending notification information to the information push server, wherein the notification information is used for informing the information push server of requesting to acquire recommendation information related to the identification information;
receiving a response message containing recommendation information sent by the information push server;
and sending the recommendation information related to the identification information to the user equipment according to the identification information.
20. The information pushing device of claim 18,
the acquisition unit is further used for acquiring the position information of the user equipment when acquiring the identification information broadcasted by the user equipment in a short-distance wireless communication mode;
the sending unit sends recommendation information to the user equipment according to the identification information, and the recommendation information comprises:
determining recommendation information matched with the position information according to the position information;
and sending the recommendation information to the user equipment according to the identification information.
21. The information pushing device of claim 18, wherein the information pushing device further comprises: a receiving unit, wherein:
the receiving unit is used for receiving an information push message sent by an information push server, and the information push message contains recommendation information of different information types;
and storing the received recommendation information into a recommendation information base.
22. The information push device according to claim 18, wherein the obtaining unit obtains the identification information broadcast by the user device through the short-range wireless communication manner, and includes:
searching whether user equipment exists in a set range;
and when the user equipment is scanned in the set range, acquiring the identification information broadcasted by the user equipment.
23. The information pushing device of claim 18, wherein the information pushing device further comprises: a building unit, wherein:
the establishing unit is used for establishing a data transmission channel with the user equipment in a near field communication mode before sending the recommendation information to the user equipment;
the sending unit sends recommendation information to the user equipment according to the identification information, and the recommendation information comprises:
and sending recommendation information to the user equipment by using the data transmission channel.
24. An information acquisition apparatus characterized by comprising:
the broadcasting unit is used for broadcasting the identification information in a short-distance wireless communication mode;
the receiving unit is used for receiving recommendation information sent by information pushing equipment, and the recommendation information is sent to the information pushing equipment by an information pushing server;
the information push equipment acquires identification information broadcasted by the information acquisition equipment in a near field communication mode, and the information push equipment determines whether data connection exists between the information acquisition equipment and an information push server or not; and when the information pushing equipment determines that no data connection exists between the information acquisition equipment and the information pushing server, the information pushing equipment sends recommendation information associated with the identification information to the information acquisition equipment according to the identification information.
25. An information push apparatus characterized by comprising:
the information push equipment comprises a receiving unit and a sending unit, wherein the receiving unit is used for receiving an information acquisition request sent by information push equipment, the information acquisition request is sent by the information push equipment when identification information broadcasted by user equipment is acquired, and the information acquisition request comprises the identification information of the user equipment;
the sending unit is used for sending recommendation information matched with the identification information of the user equipment to the information pushing equipment according to the identification information of the user equipment;
after acquiring the identification information broadcasted by the user equipment, the information push equipment determines whether data connection exists between the user equipment and an information push server; and when the information pushing equipment determines that no data connection exists between the user equipment and the information pushing server, the information pushing equipment sends recommendation information associated with the identification information to the user equipment according to the identification information.
26. An information pushing apparatus characterized by comprising:
the Bluetooth communication interface is used for scanning the user equipment within a set range;
the signal receiver is used for acquiring the identification information broadcasted by the user equipment when the user equipment is scanned;
the processor is used for determining recommendation information related to the identification information according to the identification information, and the recommendation information is acquired from an information push server;
a signal transmitter for transmitting the recommendation information to the user equipment;
the processor is further configured to determine whether a data connection exists between the user equipment and the information push server.
27. The information pushing device of claim 26, wherein the information pushing device further comprises: displaying an interface, wherein:
and the display interface is used for displaying the acquired recommendation information.
CN201610323526.2A 2016-05-16 2016-05-16 Information pushing method, information obtaining method, information pushing equipment, information obtaining equipment Active CN107094083B (en)

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