CN107895281A - A kind of information-pushing method, device and storage medium - Google Patents
A kind of information-pushing method, device and storage medium Download PDFInfo
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- CN107895281A CN107895281A CN201711024755.5A CN201711024755A CN107895281A CN 107895281 A CN107895281 A CN 107895281A CN 201711024755 A CN201711024755 A CN 201711024755A CN 107895281 A CN107895281 A CN 107895281A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/02—Banking, e.g. interest calculation or account maintenance
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/08—Insurance
-
- G—PHYSICS
- G08—SIGNALLING
- G08G—TRAFFIC CONTROL SYSTEMS
- G08G1/00—Traffic control systems for road vehicles
- G08G1/01—Detecting movement of traffic to be counted or controlled
- G08G1/017—Detecting movement of traffic to be counted or controlled identifying vehicles
- G08G1/0175—Detecting movement of traffic to be counted or controlled identifying vehicles by photographing vehicles, e.g. when violating traffic rules
Abstract
The present invention is applied to areas of information technology, there is provided a kind of information-pushing method, this method include：Obtain information of vehicles corresponding with the number-plate number of user and vehicle behavioural information；According to information of vehicles and vehicle behavioural information, pushed information corresponding with information of vehicles and vehicle behavioural information is obtained；According to default rule pushed information is sent to user corresponding with the number-plate number.Information of vehicles corresponding with the number-plate number and vehicle behavioural information are obtained according to the number-plate number of user, corresponding pushed information is matched according to the information of vehicles of user and vehicle behavioural information, above-mentioned pushed information is sent to user again, enable push information greatly coincide user the level of consumption and current demand, namely can realize to user customize impression information.
Description
Technical field
The invention belongs to areas of information technology, more particularly to a kind of information-pushing method, device and storage medium.
Background technology
With the development of the technologies such as computer network, computer communication, the approach that businessman touches user is more and more,
That is the popularization marketing methods of businessman are more and more, such as advertisement position of short message, mail, search engine etc..In particular with intelligence
The development of mobile phone, businessman more and more enter row information by APP (Application, application program) and pushed.
And present businessman is that fix information is launched at APP displaying interface when entering row information push by APP, it is impossible to
Launched to being customized of user, bad Consumer's Experience is not only caused to user, and this form conversion for launching advertisement
Rate is low, wastes substantial amounts of financial cost.
The content of the invention
The embodiment of the present invention provides a kind of information-pushing method, it is intended to which solution must not customize asking for impression information to user
Topic.
The embodiment of the present invention is achieved in that a kind of information-pushing method, and method includes：
Obtain information of vehicles corresponding with the number-plate number of user and vehicle behavioural information；
According to information of vehicles and vehicle behavioural information, push letter corresponding with information of vehicles and vehicle behavioural information is obtained
Breath；
According to default rule pushed information is sent to user corresponding with the number-plate number.
The embodiment of the present invention also provides a kind of information push-delivery apparatus, and device includes：
Information acquisition unit, for obtaining information of vehicles corresponding with the number-plate number of user and vehicle behavioural information；
Pushed information acquiring unit, for according to information of vehicles and vehicle behavioural information, obtaining and information of vehicles and vehicle
Pushed information corresponding to behavioural information；
Pushed information transmitting element, for sending push letter to user corresponding with the number-plate number according to default rule
Breath.
The embodiment of the present invention also provides a kind of computer-readable recording medium, and computer-readable recording medium storage has calculating
Machine program, realized when computer program is executed by processor such as the step of above-mentioned information-pushing method.
In embodiments of the present invention, corresponding with the number-plate number information of vehicles and vehicle are obtained according to the number-plate number of user
Behavioural information, matched and the information of vehicles of user and vehicle behavioural information according to the information of vehicles of user and vehicle behavioural information
Corresponding pushed information, then above-mentioned pushed information is sent to user.Information due to being pushed to user is the car according to user
Information and vehicle behavioural information are drawn so that the information of push can greatly match the current consumption demand of user,
Namely it can realize to user and customize impression information.
Brief description of the drawings
Fig. 1 is the implementation environment schematic diagram of the information-pushing method of the offer of the embodiment of the present invention；
Fig. 2 is the flow chart for the information-pushing method that the embodiment of the present invention one provides；
Fig. 3 is the flow chart for the information-pushing method that the embodiment of the present invention two provides；
Fig. 4 is the flow chart for the information-pushing method that the embodiment of the present invention three provides；
Fig. 5 is the structure chart for the information push-delivery apparatus that the embodiment of the present invention four provides；
Fig. 6 is the structure chart of the pushed information acquiring unit for the information push-delivery apparatus that the embodiment of the present invention five provides；
Fig. 7 is the structure chart for the information push-delivery apparatus that the embodiment of the present invention six provides.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
The term used in embodiments of the present invention is only merely for the purpose of description specific embodiment, and is not intended to be limiting
The present invention." one kind " and "the" of singulative used in the embodiment of the present invention and appended claims are also intended to bag
Most forms are included, unless context clearly shows that other implications.It is also understood that term "and/or" used herein is
Refer to and any or all may be combined comprising the associated list items purpose of one or more.
It will be appreciated that though various information may be described using term first, second etc. in embodiments of the present invention, but
These information should not necessarily be limited by these terms.These terms are only used for same type of information being distinguished from each other out.For example, do not taking off
In the case of from range of embodiment of the invention, the first scrambling mark judge module can also be referred to as the second scrambling mark and judge mould
Block, it is not required that either imply between these entities or operation any this actual relation or order be present.Similarly,
Second scrambling mark judge module can also be referred to as the first scrambling mark judge module.Moreover, term " comprising ", "comprising" or
Any other variant thereof is intended to cover non-exclusive inclusion by person, so that process, method, article including a series of elements
Or equipment not only includes those key elements, but also the other element including being not expressly set out, or also include to be this
Process, method, article or the intrinsic key element of equipment.
In embodiments of the present invention, corresponding with the number-plate number information of vehicles and vehicle are obtained according to the number-plate number of user
Behavioural information, corresponding pushed information is matched according to the information of vehicles of user and vehicle behavioural information, then pushed away above-mentioned
Breath of delivering letters is sent to user so that the information of push can greatly coincide user the level of consumption and current demand,
Namely it can realize to user and customize impression information.
Fig. 1 is the implementation environment schematic diagram suitable for the information-pushing method of the offer of the embodiment of the present invention, for the ease of
Illustrate, illustrate only the part relevant with the embodiment of the present invention.
Server 200 communicates to connect with least one managing system of car parking 100, above-mentioned communication mode can be it is wireless or
Person's cable network, network can be LAN (LAN), WAN (wide area network), wireless network, point to point network, star network, order
Board loop network, hub network or other configurations, it is unrestricted in the present invention.
Managing system of car parking 100 can include terminal 101, information collecting device 102 etc., terminal 101 and information gathering
Device 102 can be communicated to connect directly with server 200, and information collecting device 102 also can be logical by terminal 101 and server 200
Letter connection.
Wherein, terminal 101 can be located at entrance or the exit in parking lot, can be desktop computer, portable meter on knee
Calculation machine, personal digital assistant (Personal Digital Assistant, PDA) and tablet personal computer etc..For control information
Harvester 102 gathers the information of vehicles of vehicles passing in and out, and by the information of vehicles collected and is sent to server 200.
Information collecting device 102, entrance or the exit in parking lot can be located at, can also be located at inner part of parking lot etc., can be with
Including at least one camera device.For gathering corresponding with the number-plate number of vehicles passing in and out information of vehicles, and by above-mentioned car plate
Number and information of vehicles corresponding with the number-plate number report server 200.Information collecting device 102 can pass through terminal 101
Above-mentioned data are reported into server 200, directly can also be communicated with server 200 so that above-mentioned data are reported into server 200.
The information of vehicles that above- mentioned information harvester 102 gathers includes the information such as the brand of vehicle, model, does not limit specifically
It is fixed.
Server 200 can be a server or by some server groups into server zone, either
One cloud computing service center, for receiving the number-plate number that parking management system 100 reports and corresponding with the number-plate number
Information of vehicles, and the information of vehicles gathered according to information collecting device obtains corresponding with the number-plate number other information of vehicles and car
Behavioural information.
Embodiment one：
Fig. 2 is the flow chart for the information-pushing method that the embodiment of the present invention one provides, and details are as follows：
Step S201, obtain information of vehicles corresponding with the number-plate number of user and vehicle behavioural information.
In embodiments of the present invention, information of vehicles can be used to the level of consumption for reflecting user corresponding with the number-plate number, bag
The information such as brand, model, producer price or the selling price of vehicle are included, are not limited specifically.
In embodiments of the present invention, can be got and user's number-plate number by camera device when user comes in and goes out parking lot
Corresponding information of vehicles；Can also when user is by client registers account typing information of vehicles obtain etc., vehicle letter
The acquiring way of breath does not limit.
In embodiments of the present invention, vehicle behavioural information can be used to a period of time for reflecting user corresponding with the number-plate number
Interior consumer behavior, it may include the driving path of vehicle, down time point, park the information such as duration, parking lot mark, specifically not
Limit.
As a preferred embodiment of the present invention, vehicle behavioural information comprises at least in preset time period and the number-plate number
The parking lot identification information that corresponding vehicle is parked.
In embodiments of the present invention, the vehicle behavioural information of preset time period is using current time as coordinate points, and collection is worked as
Vehicle behavioural information in a period of time before the preceding time, above-mentioned preset time period can be one month, or fortnight etc.,
The length of time period can specifically not limit according to reasonable length is obtained after repetition test.Due to the vehicle row of single acquisition
For that may have contingency, it can not really reflect the consumption demand of user；And the consumption demand of user is change, when
Vehicle behavioural information before preceding time point before some time can not reflect the current consumption demand of user.Adopted in this programme
Collect a period of time before current point in time, can both exclude the interference of contingency event as far as possible, can reflect that user's is current as far as possible again
Consumption demand.
In embodiments of the present invention, parking lot identification information is used for unique mark parking lot, can be the title in parking lot,
Can also be parking lot code etc., as an example, for example Bank of China parking lot, happy seashore city parking lot, China Life Insurance are protected
Dangerous parking lot etc., is not limited specifically.
In embodiments of the present invention, can be when the camera device for being arranged at parking lot collect the number-plate number of user, root
According to camera device and the corresponding relation in parking lot, parking lot mark corresponding with user's number-plate number is obtained；Can also by
The GPRS positioning functions for being arranged at client obtain parking lot mark of storing cycle corresponding with user's number-plate number etc., specifically
Parking lot identification information acquiring way does not limit.
It can be used to derive the consumption demand of user according to parking lot identification information, and can further supplement the consumption of user
Level, as an example, when such as parking lot is identified as Bank of China parking lot, it can derive that user recently may be reasonable
The consumption demands such as wealth, loan；Such as parking lot can derive that user in the recent period may when being identified as china life insurance parking lot
There is the convenient consumption demand of insurance；Such as when parking lot is identified as the parking lot of high-grade cell, it can further confirm that user's
The level of consumption is higher.
In embodiments of the present invention, because present parking lot is typically bound with businessman, when user is consumed one
As be parked in the parking lot of businessman, parking lot, mark is relatively accurate by way of deriving the consumer behavior of user, and
And corresponding with number-plate number parking lot mark can be got when vehicles while passing parking lot, parking lot mark obtain it is convenient and
Accuracy rate is high；Vehicle behavioural information due to only gathering a user only can prove that the one-time-consumption behavior of user, and in this base
The consumption demand of the user derived on plinth can not exclude fortuitous phenomena, as an example, the vehicle behavior letter for example collected
Cease and obtained when vehicle being lent into third party's use for user, it will be appreciated that the citing to fortuitous phenomena herein is only for convenience of understanding
This programme, any restriction is not done specifically.Vehicle behavioural information in a period of time, namely obtain the consumer behavior letter of multiple user
Breath, and the recent consumption demand of user is derived according to the consumer behavior information of multiple user, the essence of information push is improved as far as possible
Accuracy.
Step S202, according to information of vehicles and vehicle behavioural information, obtain corresponding with information of vehicles and vehicle behavioural information
Pushed information.
In embodiments of the present invention, pushed information can be the third-party advertisement with server managers cooperation, as showing
Example, such as third party can be bank, insurance company etc.；It can also be the advertisement of server managers；It can also be public good class
Below-the-line；Group's class Below-the-line is can also be, as an example, such as meet-and-greet under the line of client user, should be managed
Solution, the citing to pushed information herein is only to prove the exploitativeness of this programme, is not limited specifically.
In embodiments of the present invention, can be obtained according to information such as the brand of information of vehicles namely vehicle, models and license plate number
Level of consumption class residing for corresponding user, also can exclusive segment pushed information, as an example, for example according to user's vehicle
The information such as brand, model determine that the vehicle of user is charging vehicle, then do not push the push in gas station on diesel oil to user
Message, it will be appreciated that only do not limited specifically for convenience of understanding herein.
The nearest consumption demand of user can be derived according to vehicle behavioural information, and according to user in vehicle behavioural information
The level of consumption class of positioning user can also be further supplemented through haunt, namely passes through information of vehicles and vehicle behavior
Information can integrate the level of consumption class for obtaining user and consumption demand, according to the level of consumption class of above-mentioned user and consumption need
Ask and obtain corresponding pushed information, as an example, the vehicle of such as user is two-door for benz S levels, in a period of time often
Bank, golf course are removed, then can show the level of consumption of user as top grade, recent You Qu banks and golf course disappear
Take demand, then the PUSH message got disappears for the push of the PUSH message or high-grade golf course of the high-grade class product of bank
Breath etc., it will be appreciated that illustrate only for convenience of understanding, do not limit herein specifically.
Although the information of vehicles of user is fixed, because the vehicle behavioural information of user is in continuous change,
It is also continually changing according to the pushed information that the information of vehicles of user and vehicle behavioural information are got, as an example, for example
The vehicle of user is two-door for benz S levels, and bank is often gone in a period of time, and insurance company is often gone to again after having spent a period of time,
The level of consumption that user can be shown is top grade, and the consumption demand of early stage is bank, and recent consumption demand is related to insurance company,
Then PUSH message is the high-grade class product of bank for the previous period, and recent PUSH message is the high-grade class product of insurance company
Deng, it will be appreciated that illustrate only for convenience of understanding, do not limit herein specifically.
Step S203, pushed information is sent to user corresponding with the number-plate number according to default rule.
In embodiments of the present invention, because the vehicle behavioural information of user is continually changing, so the vehicle with user
Pushed information corresponding to information and vehicle behavioural information is continually changing；And the pushed information obtained according to step S202 singles
Possible more than one, such as have 5 in the information list of matching, but 3 can only be once shown, can random selection pushed information
Send several times, the wherein high pushed information of matching degree chooses probability higher；Also can be pushed from high to low according to matching degree, if
Matching degree is consistent, can at random push, not limit specifically.Therefore, the PUSH message sent every time to user is probably different
's.
In embodiments of the present invention, PUSH message can be sent to user by the form of the bullet frame associated with APP；Also can lead to
Cross the PUSH message for showing in APP fixed positions and being sent to user；Also PUSH message can be sent to user by the form of short message；
PUSH message etc. can also be sent to user by the form of mail, do not limited specifically.
As a preferred embodiment of the present invention, pushed information is sent to user according to default rule, is specifically included：
Point sends pushed information, pushed information is sent at interval of predetermined time period, when user accesses visitor at preset timed intervals
Pushed information is sent during the end of family or sends pushed information when detecting that vehicle corresponding with the number-plate number is in parking lot.
In embodiments of the present invention, preset time point is the time point that user's access client is concentrated the most, as an example,
Such as 8 points of morning, or at 5 points in afternoon etc., do not limit specifically.
Default time span can be set according to the interval time of user's access client, as an example, for example every one
It sends once；It is inferior every transmission one in three days, do not limit specifically.
When vehicles while passing parking lot, can be acquired by the camera device in parking lot corresponding with the number-plate number of vehicle
The message in vehicles while passing parking lot, namely detect vehicle corresponding with the number-plate number in parking lot.
In embodiments of the present invention, due to the information pushed every time be probably it is different, in user's access client the most
The time point pushed information of concentration sets default gap length push letter according to the interval time of user's access client
Breath, the probability that user checks different pushed informations can be both improved, user receives different customization pushed informations, improves and uses
The probability that family is consumed according to pushed information, it can further cultivate the custom that user periodically checks PUSH message.
Because the probability that PUSH message is viewed during user's access client is very high, letter is pushed in each access client
Breath, further improves the probability that user checks different pushed informations, further improves what user was consumed according to pushed information
Probability, save the financial cost for advertisement or activity publicize input.
When being located at due to user in parking lot, there is very maximum probability just in consumption proximal site, or prepare to drive to go out,
User, which is located in parking lot, enters row information push, due to just consuming proximal site, or is ready for driving to go out, in this feelings
Under condition, user is consumed or activity is more convenient, at this moment pushed information, can be improved by pushed information to consumption or be participated in
The probability of activity, further save the financial cost for advertisement or activity publicize input.
In embodiments of the present invention, corresponding with the number-plate number information of vehicles and vehicle are obtained according to the number-plate number of user
Behavioural information, matched and the information of vehicles of user and vehicle behavioural information according to the information of vehicles of user and vehicle behavioural information
Corresponding pushed information, then above-mentioned pushed information is sent to user.Information due to being pushed to user is the car according to user
Information and vehicle behavioural information are drawn so that the information of push can greatly match the current consumption demand of user,
Namely it can realize to user and customize impression information.
Embodiment two：
Embodiment two provides a preferred embodiment of the present invention, as shown in figure 3, in embodiments of the present invention, step
S202 is specifically included：
Step S301, according to information of vehicles corresponding with license board information and vehicle behavioural information, generation and license board information pair
The label information of the user answered.
In embodiments of the present invention, use can be derived according to information of vehicles corresponding with license board information and vehicle behavioural information
The level of consumption at family and the consumption demand of current slot, as an example, the vehicle of such as user is two-door for benz S levels, one section
Bank, golf course are often removed in time, then has top grade, bank, golf to what user labeled；Such as the vehicle of user
For Cherry Eq, insurance, market are often gone in a period of time, then has low grade, new energy, insurance, shopping etc. to what user labeled,
It should be appreciated that herein to only proving implementing for this programme to user's labelling according to information of vehicles and vehicle behavioural information
Property, do not limit specifically.
In embodiments of the present invention, labelled according to information of vehicles and vehicle behavioural information to user, due to the car of user
Behavioural information is in continuous change, so the label information of user is also change, as an example, the vehicle of such as user
It is two-door for benz S levels, bank, golf course are often removed in a period of time, then has top grade, bank, height to what user labeled
Er Fu, and user no longer removes bank, golf course after a while, makes Liao Qu banks, market into, then according to this stage of user
Vehicle behavioural information, with reference to information of vehicles, by the label information of user by top grade, bank, golf make into top grade, bank,
Shopping, it will be appreciated that citing herein is only to prove the exploitativeness of this programme, is not limited specifically.
Step S302, according to label information, obtain pushed information corresponding with label information.
In embodiments of the present invention, pushed information also has a corresponding label information, pushed information and pushed information
The corresponding relation of label is probably one-to-one, it is also possible to it is one-to-many, as an example, the pushed information of such as insurance company according to
Different series of labels may be high-grade, insurance, it is also possible to for middle-grade, insurance, it is also possible to for low-grade, insurance；The push of bank
Information may be high-grade, bank according to different series of labels, it is also possible to for middle-grade, bank, it is also possible to for low-grade, bank；It is high
The label of the pushed information of golf ball field is top grade, golf etc., it will be appreciated that is labelled herein for advertising message
Citing be only prove this programme exploitativeness, do not limit specifically.
In embodiments of the present invention, the label information of user and the matched rule of pushed information are that internal preset is regular, root
According to the label information of user, the pushed information to match with the label information of user is obtained, as an example, the mark of such as certain car owner
Top grade, shopping, bank, insurance are had in label, then the pushed information matched is included containing high-grade, bank's label bank's push
Information, containing high-grade, insurance label insurance pushed information and containing pushed information in shopping center that is high-grade, doing shopping etc.,
It should be appreciated that being only for example the realizability for proving this programme herein, do not limit specifically.
In another preferred embodiment of the present invention, arranged according to the matching degree of user tag and pushed information label
Sequence.As an example, for example, the label substance of certain car owner has middle-grade, Sichuan cuisine, insurance, the pushed information matched may have containing
Middle-grade, the insurance pushed information for insuring label, the PUSH message containing middle-grade, the food city of cuisines, because middle-grade, insurance are complete
It is consistent with the label substance of car owner, and the label of cuisines and the label of Sichuan cuisine are relevant incomplete in the PUSH message of food city
Unanimously, so the matching degree of the PUSH message of insurance is higher than the matching degree of the PUSH message of food city, then the push insured disappears
The ranking of breath is more in the top than the PUSH message of food city, it will be appreciated that illustrates and only understands for the convenience of the user herein, does not do specifically
Limit.
In embodiments of the present invention, the message for push being treated according to the matching degree of user tag and PUSH message is arranged
Sequence so that the higher message of matching degree is preferentially pushed, and the more high then proof of matching degree is more approximate with the consumption demand that user is current,
The higher PUSH message of matching degree is preferentially sent to user, meets the needs of user to a greater extent, is avoided as far as possible because pushing away
The harassing and wrecking for sending the deadness of message to be brought to user, improve and the consumer behavior of user is converted into or according to popularization by PUSH message
Content participates in the possibility of public good class activity.
In embodiments of the present invention, sticked respectively to user according to the information of vehicles of user and vehicle behavioural information different
Label, different pushed informations also have different labels, are carried out by user's label information and the label information of pushed information
Corresponding pushed information is chosen after matching, the process for choosing pushed information is converted into the matching of user tag and advertisement tag
Journey, advertisement is matched more scientificization, and can further be sorted according to matching degree, the higher PUSH message of matching degree is pushed general
Rate is bigger, makes the whole process for obtaining pushed information more rigorous and digitizes, to ensure that the information of push meets user really
The level of consumption and current consumption demand.
Embodiment three：
Embodiment three provides a preferred embodiment of the present invention, as shown in figure 4, in embodiments of the present invention, in step
Before S202, in addition to：
Step S401, obtain vehicle geographical location information corresponding with the number-plate number of user.
In embodiments of the present invention, vehicle geographical location information can arrive the parking lot mark in parking lot according to user's vehicle
Reasoning obtains, and also can specifically not done by the way that built-in locating module obtains positional information in real time such as GPRS functions in APP
Limit.
Step S202, it is specially：
Step S402, according to information of vehicles, vehicle behavioural information and vehicle geographical location information, obtain with information of vehicles,
Pushed information corresponding to vehicle behavioural information and vehicle geographical location information.
In embodiments of the present invention, according to the information such as the brand of information of vehicles namely vehicle, model and vehicle behavioural information
The level of consumption class for obtaining user and consumption demand can be integrated, in conjunction with the current geographic position of the user got, is obtained
To pushed information both met the consumption demand of user, its corresponding businessman or activity venue are again nearer apart from user, as showing
Example, such as the vehicle of user are two-door for benz S levels, and often go shopping market in a period of time, can show the consumption water of user
It is shopping plaza to put down as top grade, consumption demand, and the current geographical location information of user is near seashore city, then pushes sea to user
The pushed information of the expensive goods in An Cheng shopping centers, it will be appreciated that be only the exploitativeness for proving this programme herein, specifically not
Limit.
In embodiments of the present invention, when the client where user reaches the position that parking lot etc. can be detected, with reference to
The information of vehicles of user, vehicle behavioural information, corresponding with the geographic location pushed information of push in time, can not only in conjunction with
The level of consumption and consumption demand of the family within a period of time, and user is in consumer environment during push, is now pushed
Message is more accurate, and the geographical location consumption that user greatly may be according to residing for pushed information directly in user at that time,
The conversion ratio of advertisement putting is further improved, saves the financial cost of advertisement putting.
Embodiment three provides another preferred embodiment of the present invention, and in embodiments of the present invention, step S203 is specifically wrapped
Include：
Pushed information is sent into client to where user according to default rule, so that client can be shown to user
Export pushed information.
In embodiments of the present invention, can by client in the form of playing frame to user's display output PUSH message；
Can by the fixed position of client to user's display output PUSH message；Can also be by the notifications menu in client
Display output PUSH message etc., is not limited specifically.
In embodiments of the present invention, PUSH message is sent to the client in terminal 100, and by client to user
Display output pushed information, PUSH message is sent compared to by forms such as short message, mail, broadcast, sent and pushed away using client
Sending the mode of message had both reduced extra financial cost, reduced resentment of the user for pushed information as far as possible again, and
And because user gets used to using client, add contact possibility of the user with PUSH message.
Embodiment three provides the another preferred embodiment of the present invention, in embodiments of the present invention, above- mentioned information push side
Method also includes：
When detecting that user corresponding with license board information pushes content by pushed information successful execution, change and car plate
The balance data or benefit data of user corresponding to number, with to user's rebating.
In embodiments of the present invention, user can perform push content by clicking on the link in pushed information；Also can pass through
Picture corresponding with PUSH message is clicked in client to check and perform push content；User can also be by clicking on notifications menu
Or the pushed information played in frame performs push content etc., does not limit specifically.
The balance data of user is the remaining sum of user account, the benefit data of user can be reward voucher in user account,
Preferential code etc., is not limited specifically.
In embodiments of the present invention, when detect user be by server send pushed information perform push content
When, increase the account balance of user account, or reward voucher or preferential code are provided into user account, with to user's rebating.This
When user is consumed by PUSH message or during activity, is returned to corresponding profit to user, can further be swashed in scheme
Encourage user and push content is performed by PUSH message, so as to promote attention rate of the user to PUSH message, improve PUSH message quilt
The probability checked.
Example IV：
Fig. 5 is the structure chart for the information push-delivery apparatus that the embodiment of the present invention four provides, and details are as follows：
Information acquisition unit 51, for obtaining information of vehicles corresponding with the number-plate number of user and vehicle behavioural information.
In embodiments of the present invention, information of vehicles can be used to the level of consumption for reflecting user corresponding with the number-plate number, bag
The information such as the brand of vehicle, model, producer price, first selling price are included, are not limited specifically.
In embodiments of the present invention, can be got and user's number-plate number by camera device when user comes in and goes out parking lot
Corresponding information of vehicles；Can also when user is by client registers account typing information of vehicles obtain etc., vehicle letter
The acquiring way of breath does not limit.
In embodiments of the present invention, vehicle behavioural information can be used to a period of time for reflecting user corresponding with the number-plate number
Interior consumer behavior, it may include the driving path of vehicle, down time point, park the information such as duration, parking lot mark, specifically not
Limit.
As a preferred embodiment of the present invention, vehicle behavioural information comprises at least in preset time period and the number-plate number
The parking lot identification information that corresponding vehicle is parked.
In embodiments of the present invention, the vehicle behavioural information of preset time period is using current time as coordinate points, and collection is worked as
Vehicle behavioural information in a period of time before the preceding time, above-mentioned preset time period can be one month, or fortnight etc.,
The length of time period can specifically not limit according to reasonable length is obtained after repetition test.Due to the vehicle row of single acquisition
For that may have contingency, it can not really reflect the consumption demand of user；And the consumption demand of user is change, when
Vehicle behavioural information before preceding time point before some time can not reflect the current consumption demand of user.Adopted in this programme
Collect a period of time before current point in time, can both exclude the interference of contingency event as far as possible, can reflect that user's is current as far as possible again
Consumption demand.
In embodiments of the present invention, parking lot identification information is used for unique mark parking lot, can be the title in parking lot,
Can also be parking lot code etc., as an example, for example Bank of China parking lot, happy seashore city parking lot, China Life Insurance are protected
Dangerous parking lot etc., is not limited specifically.
In embodiments of the present invention, can be when the camera device for being arranged at parking lot collect the number-plate number of user, root
According to camera device and the corresponding relation in parking lot, parking lot mark corresponding with user's number-plate number is obtained；Can also by
The GPRS positioning functions for being arranged at client obtain parking lot mark of storing cycle corresponding with user's number-plate number etc., specifically
Parking lot identification information acquiring way does not limit.
It can be used to derive the consumption demand of user according to parking lot identification information, and can further supplement the consumption of user
Level, as an example, when such as parking lot is identified as Bank of China parking lot, it can derive that user recently may be reasonable
The consumption demands such as wealth, loan；Such as parking lot can derive that user in the recent period may when being identified as china life insurance parking lot
There is the convenient consumption demand of insurance；Such as when parking lot is identified as the parking lot of high-grade cell, it can further confirm that user's
The level of consumption is higher.
In embodiments of the present invention, because present parking lot is typically bound with businessman, when user is consumed one
As be parked in the parking lot of businessman, parking lot, mark is relatively accurate by way of deriving the consumer behavior of user, and
And corresponding with number-plate number parking lot mark can be got when vehicles while passing parking lot, parking lot mark obtain it is convenient and
Accuracy rate is high；Vehicle behavioural information due to only gathering a user only can prove that the one-time-consumption behavior of user, and in this base
The consumption demand of the user derived on plinth can not exclude fortuitous phenomena, as an example, the vehicle behavior letter for example collected
Cease and obtained when vehicle being lent into third party's use for user, it will be appreciated that the citing to fortuitous phenomena herein is only for convenience of understanding
This programme, any restriction is not done specifically.Vehicle behavioural information in a period of time, namely obtain the consumer behavior letter of multiple user
Breath, and the recent consumption demand of user is derived according to the consumer behavior information of multiple user, the essence of information push is improved as far as possible
Accuracy.
Pushed information acquiring unit 52, for according to information of vehicles and vehicle behavioural information, obtaining and information of vehicles and car
Pushed information corresponding to behavioural information.
In embodiments of the present invention, pushed information can be the third-party advertisement with server managers cooperation, as showing
Example, such as third party can be bank, insurance company etc.；It can also be the advertisement of server managers；It can also be public good class
Below-the-line；Group's class Below-the-line is can also be, as an example, such as meet-and-greet under the line of client user, should be managed
Solution, the citing to pushed information herein is only to prove the exploitativeness of this programme, is not limited specifically.
In embodiments of the present invention, can be obtained according to information such as the brand of information of vehicles namely vehicle, models and license plate number
Level of consumption class residing for corresponding user；The nearest consumption demand of user can be derived according to vehicle behavioural information, and
The level of consumption class of positioning user can also further be supplemented in vehicle behavioural information through haunt according to user, namely
Level of consumption class and the consumption demand for obtaining user can be integrated by information of vehicles and vehicle behavioural information, according to above-mentioned user
Level of consumption class and consumption demand obtain corresponding pushed information, as an example, the vehicle of such as user is benz S
Level is two-door, and bank, golf course are often removed in a period of time, then the level of consumption that can show user is top grade, is had in the recent period
Go the consumption demand of bank and golf course, then the PUSH message got for bank high-grade class product PUSH message or
PUSH message of high-grade golf course etc., it will be appreciated that illustrate only for convenience of understanding, do not limit herein specifically.
Although the information of vehicles of user is fixed, because the vehicle behavioural information of user is in continuous change,
It is also continually changing according to the pushed information that the information of vehicles of user and vehicle behavioural information are got, as an example, for example
The vehicle of user is two-door for benz S levels, and bank is often gone in a period of time, and insurance company is often gone to again after having spent a period of time,
The level of consumption that user can be shown is top grade, and the consumption demand of early stage is bank, and recent consumption demand is related to insurance company,
Then PUSH message is the high-grade class product of bank for the previous period, and recent PUSH message is the high-grade class product of insurance company
Deng, it will be appreciated that illustrate only for convenience of understanding, do not limit herein specifically.
Pushed information transmitting element 53, for sending push letter to user corresponding with the number-plate number according to default rule
Breath.
In embodiments of the present invention, because the vehicle behavioural information of user is continually changing, so the vehicle with user
Pushed information corresponding to information and vehicle behavioural information is continually changing；And the single of pushed information acquiring unit 52 obtain push away
Deliver letters breath may more than one, such as have 5 in the information list of matching, but can only once show 3, can random selection push away
Breath of delivering letters is sent several times, and the wherein high pushed information of matching degree chooses probability higher；Also can be pushed away from high to low according to matching degree
Send, if matching degree is consistent, can at random push, not limit specifically.Therefore, the PUSH message sent every time to user may
It is different.
In embodiments of the present invention, PUSH message can be sent to user by the form of the bullet frame associated with APP；Also can lead to
Cross the PUSH message for showing in APP fixed positions and being sent to user；Also PUSH message can be sent to user by the form of short message；
PUSH message etc. can also be sent to user by the form of mail, do not limited specifically.
As a preferred embodiment of the present invention, pushed information is sent to user according to default rule, is specifically included：
Point sends pushed information, pushed information is sent at interval of predetermined time period, when user accesses visitor at preset timed intervals
Pushed information is sent during the end of family or sends pushed information when detecting that vehicle corresponding with the number-plate number is in parking lot.
In embodiments of the present invention, preset time point is the time point that user's access client is concentrated the most, as an example,
Such as 8 points of morning, or at 5 points in afternoon etc., do not limit specifically.
Default time span can be set according to the interval time of user's access client, as an example, for example every one
It sends once；It is inferior every transmission one in three days, do not limit specifically.
When vehicles while passing parking lot, can be acquired by the camera device in parking lot corresponding with the number-plate number of vehicle
The message in vehicles while passing parking lot, namely detect vehicle corresponding with the number-plate number in parking lot.
In embodiments of the present invention, due to the information pushed every time be probably it is different, in user's access client the most
The time point pushed information of concentration sets default gap length push letter according to the interval time of user's access client
Breath, the probability that user checks different pushed informations can be both improved, user receives different customization pushed informations, improves and uses
The probability that family is consumed according to pushed information, it can further cultivate the custom that user periodically checks PUSH message.
Because the probability that PUSH message is viewed during user's access client is very high, letter is pushed in each access client
Breath, further improves the probability that user checks different pushed informations, further improves what user was consumed according to pushed information
Probability, save the financial cost for advertisement or activity publicize input.
When being located at due to user in parking lot, there is very maximum probability just in consumption proximal site, or prepare to drive to go out,
User, which is located in parking lot, enters row information push, due to just consuming proximal site, or is ready for driving to go out, in this feelings
Under condition, user is consumed or activity is more convenient, at this moment pushed information, can be improved by pushed information to consumption or be participated in
The probability of activity, further save the financial cost for advertisement or activity publicize input.
In embodiments of the present invention, corresponding with the number-plate number information of vehicles and vehicle are obtained according to the number-plate number of user
Behavioural information, the level of consumption class of user and current need can be got according to the information of vehicles of user and vehicle behavioural information
Ask, can also match pushed information corresponding with the information of vehicles of user and vehicle behavioural information, then above-mentioned push is believed
Breath is sent to user so that and the information of push can greatly match the level of consumption of user and current demand, namely
It can be achieved to customize impression information to user.
Embodiment five：
Embodiment five provides a preferred embodiment of the present invention, as shown in fig. 6, in embodiments of the present invention, push letter
Breath acquiring unit 52 specifically includes：
Label information generation module 61, for according to information of vehicles corresponding with license board information and vehicle behavioural information, life
Into the label information of user corresponding with license board information.
In embodiments of the present invention, use can be derived according to information of vehicles corresponding with license board information and vehicle behavioural information
The level of consumption at family and the consumption demand of current slot, as an example, the vehicle of such as user is two-door for benz S levels, one section
Bank, golf course are often removed in time, then has top grade, bank, golf to what user labeled；Such as the vehicle of user
For Cherry Eq, insurance, market are often gone in a period of time, then has low grade, new energy, insurance, shopping etc. to what user labeled,
It should be appreciated that herein to only proving implementing for this programme to user's labelling according to information of vehicles and vehicle behavioural information
Property, do not limit specifically.
In embodiments of the present invention, labelled according to information of vehicles and vehicle behavioural information to user, due to the car of user
Behavioural information is in continuous change, so the label information of user is also change, as an example, the vehicle of such as user
It is two-door for benz S levels, bank, golf course are often removed in a period of time, then has top grade, bank, height to what user labeled
Er Fu, and user no longer removes bank, golf course after a while, makes Liao Qu banks, market into, then according to this stage of user
Vehicle behavioural information, with reference to information of vehicles, by the label information of user by top grade, bank, golf make into top grade, bank,
Shopping, it will be appreciated that citing herein is only to prove the exploitativeness of this programme, is not limited specifically.
First pushed information acquisition module 62, for according to label information, obtaining pushed information corresponding with label information.
In embodiments of the present invention, pushed information also has a corresponding label information, pushed information and pushed information
The corresponding relation of label is probably one-to-one, it is also possible to it is one-to-many, as an example, the pushed information of such as insurance company according to
Different series of labels may be high-grade, insurance, it is also possible to for middle-grade, insurance, it is also possible to for low-grade, insurance；The push of bank
Information may be high-grade, bank according to different series of labels, it is also possible to for middle-grade, bank, it is also possible to for low-grade, bank；It is high
The label of the pushed information of golf ball field is top grade, golf etc., it will be appreciated that is labelled herein for advertising message
Citing be only prove this programme exploitativeness, do not limit specifically.
In embodiments of the present invention, the label information of user and the matched rule of pushed information are that internal preset is regular, root
According to the label information of user, the pushed information to match with the label information of user is obtained, as an example, the mark of such as certain car owner
Top grade, shopping, bank, insurance are had in label, then the pushed information matched is included containing high-grade, bank's label bank's push
Information, containing high-grade, insurance label insurance pushed information and containing pushed information in shopping center that is high-grade, doing shopping etc.,
It should be appreciated that being only for example the realizability for proving this programme herein, do not limit specifically.
In another preferred embodiment of the present invention, arranged according to the matching degree of user tag and pushed information label
Sequence.As an example, for example, the label substance of certain car owner has middle-grade, Sichuan cuisine, insurance, the pushed information matched may have containing
Middle-grade, the insurance pushed information for insuring label, the PUSH message containing middle-grade, the food city of cuisines, because middle-grade, insurance are complete
It is consistent with the label substance of car owner, and the label of cuisines and the label of Sichuan cuisine are relevant incomplete in the PUSH message of food city
Unanimously, so the matching degree of the PUSH message of insurance is higher than the matching degree of the PUSH message of food city, then the push insured disappears
The ranking of breath is more in the top than the PUSH message of food city, it will be appreciated that illustrates and only understands for the convenience of the user herein, does not do specifically
Limit.
In embodiments of the present invention, the message for push being treated according to the matching degree of user tag and PUSH message is arranged
Sequence so that the higher message of matching degree is preferentially pushed, and the more high then proof of matching degree is more approximate with the consumption demand that user is current,
The higher PUSH message of matching degree is preferentially sent to user, meets the needs of user to a greater extent, is avoided as far as possible because pushing away
The harassing and wrecking for sending the deadness of message to be brought to user, improve and the consumer behavior of user is converted into or according to popularization by PUSH message
Content participates in the possibility of public good class activity.
In embodiments of the present invention, sticked respectively to user according to the information of vehicles of user and vehicle behavioural information different
Label, different pushed informations also have different labels, are carried out by user's label information and the label information of pushed information
Corresponding pushed information is chosen after matching, the process for choosing pushed information is converted into the matching of user tag and advertisement tag
Journey, advertisement is matched more scientificization, and can further be sorted according to matching degree, the higher PUSH message of matching degree is pushed general
Rate is bigger, makes the whole process for obtaining pushed information more rigorous and digitizes, to ensure that the information of push meets user really
The level of consumption and current consumption demand.
Embodiment six：
Embodiment six provides a preferred embodiment of the present invention, as shown in fig. 7, in embodiments of the present invention, above-mentioned letter
Breath pusher also includes：
Geographical position acquiring unit 71, for obtaining vehicle geographical location information corresponding with the number-plate number of user.
In embodiments of the present invention, vehicle geographical location information can arrive the parking lot mark in parking lot according to user's vehicle
Reasoning obtains, and also can specifically not done by the way that built-in locating module obtains positional information in real time such as GPRS functions in APP
Limit.
Pushed information acquiring unit, is specifically included：
Second pushed information acquisition module, for according to information of vehicles, vehicle behavioural information and vehicle geographical location information,
Obtain pushed information corresponding with information of vehicles, vehicle behavioural information and vehicle geographical location information.
In embodiments of the present invention, according to the information such as the brand of information of vehicles namely vehicle, model and vehicle behavioural information
The level of consumption class for obtaining user and consumption demand can be integrated, in conjunction with the current geographic position of the user got, is obtained
To pushed information both met the consumption demand of user, its corresponding businessman or activity venue are again nearer apart from user, as showing
Example, such as the vehicle of user are two-door for benz S levels, and often go shopping market in a period of time, can show the consumption water of user
It is shopping plaza to put down as top grade, consumption demand, and the current geographical location information of user is near seashore city, then pushes sea to user
The pushed information of the expensive goods in An Cheng shopping centers, it will be appreciated that be only the exploitativeness for proving this programme herein, specifically not
Limit.
In embodiments of the present invention, when the client where user reaches the position that parking lot etc. can be detected, with reference to
The information of vehicles of user, vehicle behavioural information, corresponding with the geographic location pushed information of push in time, can not only in conjunction with
The level of consumption and consumption demand of the family within a period of time, and user is in consumer environment during push, is now pushed
Message is more accurate, and the geographical location consumption that user greatly may be according to residing for pushed information directly in user at that time,
The conversion ratio of advertisement putting is further improved, saves the financial cost of advertisement putting.
Embodiment six provides another preferred embodiment of the present invention, and in embodiments of the present invention, pushed information sends single
Member specifically includes：
Pushed information is sent to client modules, for sending pushed information to where user according to default rule
Client, so that client can be to user's display output pushed information.
In embodiments of the present invention, can by client in the form of playing frame to user's display output PUSH message；
Can by the fixed position of client to user's display output PUSH message；Can also be by the notifications menu in client
Display output PUSH message etc., is not limited specifically.
In embodiments of the present invention, PUSH message is sent to the client in terminal 100, and by client to user
Display output pushed information, PUSH message is sent compared to by forms such as short message, mail, broadcast, sent and pushed away using client
Sending the mode of message had both reduced extra financial cost, reduced resentment of the user for pushed information as far as possible again, and
And because user gets used to using client, add contact possibility of the user with PUSH message.
Embodiment six provides the another preferred embodiment of the present invention, in embodiments of the present invention, above- mentioned information push dress
Putting also includes：
Rebating unit, detect that user corresponding with license board information passes through pushed information successful execution and pushes content for working as
When, the balance data or benefit data of corresponding with number-plate number user are changed, with to user's rebating.
In embodiments of the present invention, user can perform push content by clicking on the link in pushed information；Also can pass through
Picture corresponding with PUSH message is clicked in client to check and perform push content；User can also be by clicking on notifications menu
Or the pushed information played in frame performs push content etc., does not limit specifically.
The balance data of user is the remaining sum of user account, the benefit data of user can be reward voucher in user account,
Preferential code etc., is not limited specifically.
In embodiments of the present invention, when detect user be by server send pushed information perform push content
When, increase the account balance of user account, or reward voucher or preferential code are provided into user account, with to user's rebating.This
When user is consumed by PUSH message or during activity, is returned to corresponding profit to user, can further be swashed in scheme
Encourage user and push content is performed by PUSH message, so as to promote attention rate of the user to PUSH message, improve PUSH message quilt
The probability checked.
The embodiment of the present invention additionally provides a kind of computer-readable recording medium, and the computer-readable recording medium storage has
Computer program, any letter as described by embodiment one to embodiment three is realized when above computer program is executed by processor
The step of ceasing method for pushing.
Exemplary, computer program can be divided into one or more modules, and one or more module is stored
In memory, and by computing device, to complete the present invention.One or more modules can complete specific function
Series of computation machine programmed instruction section, the instruction segment are used to describe implementation procedure of the computer program in terminal device.For example,
Above computer program can be divided into the unit or module of the information push-delivery apparatus that above-mentioned each device embodiment provides.
Alleged processor can be CPU (Central Processing Unit, CPU), can also be it
His general processor, digital signal processor (Digital Signal Processor, DSP), application specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other PLDs, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng above-mentioned processor is the control centre of above-mentioned terminal device, utilizes each of various interfaces and the whole user terminal of connection
Individual part.
Above-mentioned memory can be used for storage computer program and/or module, and above-mentioned processor is by running or performing storage
Computer program and/or module in memory, and the data being stored in memory are called, realize above-mentioned terminal device
Various functions.Memory can mainly include storing program area and storage data field, wherein, storing program area can store operation system
Application program (for example pushed information obtains function, pushed information sending function etc.) needed for system, at least one function etc.；Storage
Data field can store according to information-pushing method use created data (such as a plurality of pushed information, user vehicle believe
Breath, the vehicle behavioural information etc. of user) etc..In addition, memory can include high-speed random access memory, can also include non-
Volatile memory, such as hard disk, internal memory, plug-in type hard disk, intelligent memory card (Smart Media Card, SMC), safe number
Word (Secure Digital, SD) block, flash card (Flash Card), at least one disk memory, flush memory device or its
His volatile solid-state part.
In embodiments of the present invention, corresponding with the number-plate number information of vehicles and vehicle are obtained according to the number-plate number of user
Behavioural information, matched and the information of vehicles of user and vehicle behavioural information according to the information of vehicles of user and vehicle behavioural information
Corresponding pushed information, then above-mentioned pushed information is sent to user.Information due to being pushed to user is the car according to user
Information and vehicle behavioural information are drawn so that the information of push can greatly match the current consumption demand of user,
Namely it can realize to user and customize impression information.
These are only presently preferred embodiments of the present invention, be not intended to limit the invention, it is all the present invention spirit and
All any modification, equivalent and improvement made within principle etc., should be included in the scope of the protection.
Claims (15)
1. a kind of information-pushing method, it is characterised in that methods described includes：
Obtain information of vehicles corresponding with the number-plate number of user and vehicle behavioural information；
According to the information of vehicles and the vehicle behavioural information, obtain and the information of vehicles and the vehicle behavioural information pair
The pushed information answered；
According to default rule the pushed information is sent to user corresponding with the number-plate number.
2. the method as described in claim 1, it is characterised in that the vehicle behavioural information is comprised at least in preset time period
The parking lot identification information that vehicle corresponding with the number-plate number is parked.
3. the method as described in claim 1, it is characterised in that described to be believed according to the information of vehicles and the vehicle behavior
Breath, pushed information corresponding with the information of vehicles and the vehicle behavioural information is obtained, is specifically included：
According to the information of vehicles corresponding with the license board information and the vehicle behavioural information, generation and the license board information
The label information of corresponding user；
According to the label information, pushed information corresponding with the label information is obtained.
4. the method as described in claim 1, it is characterised in that believed described according to the information of vehicles and the vehicle behavior
Breath, before obtaining pushed information corresponding with the information of vehicles and the vehicle behavioural information, in addition to：
Obtain vehicle geographical location information corresponding with the number-plate number of user；
It is described to be believed according to the information of vehicles and the vehicle behavioural information, acquisition with the information of vehicles and the vehicle behavior
Pushed information corresponding to breath, is specifically included：
According to the information of vehicles, the vehicle behavioural information and vehicle geographical location information, obtain and the information of vehicles, institute
State pushed information corresponding to vehicle behavioural information and vehicle geographical location information.
5. the method as described in claim 1, it is characterised in that described specifically to be wrapped according to predetermined rule transmission pushed information
Include：
Point sends pushed information, pushed information is sent at interval of predetermined time period, when the user accesses visitor at preset timed intervals
Pushed information is sent during the end of family or push letter is sent when detecting that vehicle corresponding with the number-plate number is in parking lot
Breath.
6. the method as described in claim 1, it is characterised in that the pushed information is sent to user according to default rule,
Specifically include：
The pushed information is sent into client to where user according to default rule, so that the client can be to user
Display output pushed information.
7. the method as described in claim 1, it is characterised in that methods described also includes：
When detect user corresponding with the license board information by the pushed information successful execution push content when, change with
The balance data or benefit data of user corresponding to the number-plate number, with to user's rebating.
8. a kind of information push-delivery apparatus, it is characterised in that described device includes：
Information acquisition unit, for obtaining information of vehicles corresponding with the number-plate number of user and vehicle behavioural information；
Pushed information acquiring unit, for according to the information of vehicles and the vehicle behavioural information, obtaining and believing with the vehicle
Pushed information corresponding to breath and the vehicle behavioural information；
Pushed information transmitting element, for sending the push to user corresponding with the number-plate number according to default rule
Information.
9. device as claimed in claim 8, it is characterised in that the vehicle behavioural information is comprised at least in preset time period
The parking lot identification information that vehicle corresponding with the number-plate number is parked.
10. device as claimed in claim 8, it is characterised in that the pushed information acquiring unit, specifically include：
Label information generation module, for being believed according to the information of vehicles corresponding with the license board information and the vehicle behavior
Breath, generate the label information of user corresponding with the license board information；
First pushed information acquisition module, for according to the label information, obtaining push letter corresponding with the label information
Breath.
11. device as claimed in claim 8, it is characterised in that described device also includes：
Geographical position acquiring unit, for obtaining vehicle geographical location information corresponding with the number-plate number of user；
The pushed information acquiring unit, is specifically included：
Second pushed information acquisition module, for according to the information of vehicles, the vehicle behavioural information and vehicle geographical position
Information, obtain pushed information corresponding with the information of vehicles, the vehicle behavioural information and vehicle geographical location information.
12. device as claimed in claim 8, it is characterised in that described specifically to be wrapped according to predetermined rule transmission pushed information
Include：
Point sends pushed information, pushed information is sent at interval of predetermined time period, when the user accesses visitor at preset timed intervals
Pushed information is sent during the end of family or push letter is sent when detecting that vehicle corresponding with the number-plate number is in parking lot
Breath.
13. device as claimed in claim 8, it is characterised in that the pushed information transmitting element, specifically include：
Pushed information is sent to client modules, for sending the pushed information to where user according to default rule
Client, so that the client can be to user's display output pushed information.
14. device as claimed in claim 8, it is characterised in that described device also includes：
Rebating unit, detect that user corresponding with the license board information is pushed by the pushed information successful execution for working as
During content, the balance data or benefit data of corresponding with number-plate number user are changed, with to user's rebating.
15. a kind of computer-readable recording medium, it is characterised in that the computer-readable recording medium storage has computer journey
Sequence, it is characterised in that the side as described in claim 1-7 any claims is realized when the computer program is executed by processor
The step of method.
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| CN108833489A (en) * | 2018-05-24 | 2018-11-16 | 腾讯科技（深圳）有限公司 | The data-pushing of vehicle cloud platform, treating method and apparatus |
| CN109246181A (en) * | 2018-07-24 | 2019-01-18 | 西安艾润物联网技术服务有限责任公司 | Information-pushing method and Related product based on vehicle identification |
| CN109636485A (en) * | 2018-12-26 | 2019-04-16 | 苏州思必驰信息科技有限公司 | Information recommendation method and device based on driving behavior data |
| CN110009406A (en) * | 2019-03-25 | 2019-07-12 | 智慧互通科技有限公司 | A kind of gas station's advertisement placement method and system |
| CN110062030A (en) * | 2019-03-25 | 2019-07-26 | 智慧互通科技有限公司 | A kind of parking advertisement pushing method and system |
| CN110309749A (en) * | 2019-06-24 | 2019-10-08 | 成都宜泊信息科技有限公司 | A kind of information-pushing method and system based on parking big data |
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| CN110400172A (en) * | 2019-07-12 | 2019-11-01 | 成都宜泊信息科技有限公司 | A kind of advertisement accurately method for pushing and system based on parking big data |
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| CN108833489A (en) * | 2018-05-24 | 2018-11-16 | 腾讯科技（深圳）有限公司 | The data-pushing of vehicle cloud platform, treating method and apparatus |
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| CN109636485A (en) * | 2018-12-26 | 2019-04-16 | 苏州思必驰信息科技有限公司 | Information recommendation method and device based on driving behavior data |
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| CN110309749A (en) * | 2019-06-24 | 2019-10-08 | 成都宜泊信息科技有限公司 | A kind of information-pushing method and system based on parking big data |
| CN110322322A (en) * | 2019-06-29 | 2019-10-11 | 惠州市智凯车联电子科技有限公司 | Business information method for pushing, device and electronic equipment |
| CN110400172A (en) * | 2019-07-12 | 2019-11-01 | 成都宜泊信息科技有限公司 | A kind of advertisement accurately method for pushing and system based on parking big data |
| CN110795629A (en) * | 2019-10-29 | 2020-02-14 | 北京筑梦园科技有限公司 | Information pushing method, server and system |
| CN111681025A (en) * | 2020-04-16 | 2020-09-18 | 上海淇玥信息技术有限公司 | Resource distribution method and device, electronic equipment and computer readable storage medium |
| CN111953579A (en) * | 2020-07-15 | 2020-11-17 | 广州市玄武无线科技股份有限公司 | Message generation method, system, terminal and storage medium |
| CN112559858A (en) * | 2020-12-08 | 2021-03-26 | 腾讯科技（深圳）有限公司 | Service information pushing method and device, computer readable medium and electronic equipment |
| CN112644324A (en) * | 2020-12-28 | 2021-04-13 | 华人运通(江苏)技术有限公司 | Information pushing method and device and charging pile equipment |
| CN112644324B (en) * | 2020-12-28 | 2023-02-03 | 华人运通(江苏)技术有限公司 | Information pushing method and device and charging pile equipment |
| CN112669071A (en) * | 2020-12-30 | 2021-04-16 | 中兴智能交通股份有限公司 | System and method for analyzing targeted advertisement marketing based on vehicle parking data |
| CN113129103A (en) * | 2021-04-20 | 2021-07-16 | 华人运通(上海)云计算科技有限公司 | Vehicle-mounted refrigerator article recommendation method, device, equipment and storage medium |
| CN113129103B (en) * | 2021-04-20 | 2023-11-14 | 华人运通(江苏)技术有限公司 | Vehicle-mounted refrigerator article recommending method, device, equipment and storage medium |
| CN113077294A (en) * | 2021-04-21 | 2021-07-06 | 深圳市东信时代信息技术有限公司 | Advertisement playing method and device based on rich media and storage medium |
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Application publication date: 20180410 |