CN107767189B - Advertisement pushing method - Google Patents
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- CN107767189B CN107767189B CN201711185516.8A CN201711185516A CN107767189B CN 107767189 B CN107767189 B CN 107767189B CN 201711185516 A CN201711185516 A CN 201711185516A CN 107767189 B CN107767189 B CN 107767189B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/20—Administration of product repair or maintenance
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The invention provides an advertisement pushing method, which comprises the following steps: when navigation is carried out by navigation software of the electronic equipment, whether the current position passes through a preset shooting place or not is detected; when the current position passes through a preset shooting place, navigation software of the electronic equipment records the time and uploads the time to a server; the server acquires the vehicle pictures shot at the shooting places according to the elapsed time; the server extracts the vehicle information from the vehicle photo and associates the vehicle information with the equipment identification of the electronic equipment or the login account of the navigation software; and the server pushes the corresponding advertisement according to the equipment identification of the electronic equipment or the vehicle information associated with the login account of the navigation software. Different from the prior art, the technical scheme enables the navigation software to acquire the information of the vehicle using the navigation currently and push the advertisement according to the information.
Description
Technical Field
The invention relates to the field of automobile advertisement pushing, in particular to an advertisement pushing method.
Background
The existing navigation software can carry out automobile navigation, people using the automobile navigation generally have automobiles, but the existing navigation software cannot know the automobile type of an automobile owner, and directional advertisement pushing cannot be carried out according to the automobile type.
Disclosure of Invention
Therefore, an advertisement pushing method needs to be provided, and the problem that the existing navigation software cannot directionally push advertisements according to vehicle types is solved.
To achieve the above object, the inventor provides an advertisement pushing method, which includes the following steps:
when navigation is carried out by navigation software of the electronic equipment, whether the current position passes through a preset shooting place or not is detected;
when the current position passes through a preset shooting place, navigation software of the electronic equipment records the time and uploads the time to a server;
the server acquires the vehicle pictures shot at the shooting places according to the elapsed time;
the server extracts the vehicle information from the vehicle photo and associates the vehicle information with the equipment identification of the electronic equipment or the login account of the navigation software;
and the server pushes the corresponding advertisement according to the equipment identification of the electronic equipment or the vehicle information associated with the login account of the navigation software.
Further, the extracting the vehicle information includes extracting a brand identification of the vehicle;
pushing the corresponding advertisement according to the vehicle information includes:
and pushing maintenance or repair preference information according to the brand identification.
Further, the extracting the vehicle information includes extracting vehicle type information of the vehicle;
pushing the corresponding advertisement according to the vehicle information includes:
and pushing recall information according to the vehicle type information.
Further, recording the elapsed time and uploading to the server further comprises:
recording the current vehicle speed and uploading the current vehicle speed to a server;
the server acquiring the picture of the vehicle taken at the photographing place according to the elapsed time further includes:
the server acquires the vehicle picture taken at the shooting place according to the elapsed time and the vehicle speed.
Further, when the server acquires a vehicle having a plurality of same time and vehicle speed in the vehicle picture taken at the photographing place according to the elapsed time and the vehicle speed;
and the server performs vehicle elimination and confirmation according to the preset time and the vehicle speed of other shooting places.
Different from the prior art, the technical scheme enables the navigation software to acquire the information of the vehicle using the navigation currently and push the advertisement according to the information.
Detailed Description
In order to explain technical contents, structural features, and objects and effects of the technical means in detail, the following detailed description is given with reference to specific embodiments.
The embodiment provides an advertisement pushing method which can be used on navigation software, a navigation software server and an electronic photographing system. The navigation software is used for a user to install on the electronic equipment for navigation, and the server is used for interacting with the navigation software to realize software updating and upgrading or information pushing and the like. The electronic photographing system is generally arranged on the road, can photograph the vehicles passing by the road, and is widely applied to traffic violation monitoring. When the invention is applied, the method comprises the following steps: firstly, a user can use navigation software to navigate, and the navigation software can detect the position of the user in real time and carry out navigation prompt according to the position of the user. The server stores the position of the electronic photographing system and pushes the position to navigation software for storage, and the position is a preset photographing place. In the process of vehicle traveling, the navigation software of the electronic device can detect the navigation state and judge whether the current position passes through the preset shooting place in real time. And when the current position passes through the preset shooting place, the navigation software of the electronic equipment records the time and uploads the time to the server. The server can know the time when the electronic device on the current vehicle passes through the shooting place, and then know the time when the vehicle of the user passes through the shooting place. The server then obtains the vehicle picture taken at the shooting location based on the elapsed time. Because the electronic photographing system generally takes the picture of the vehicle and stores the picture when the vehicle passes by, the picture of the vehicle can be acquired according to the time. The invention carries out identification and judgment through navigation software in navigation, so that the navigation of a vehicle owner in the driving process is greatly realized, the success rate of vehicle identification can be greatly improved, and a plurality of useless photos can be eliminated.
The server extracts the vehicle information from the vehicle photograph and associates with the device identification of the electronic device or a login account of the navigation software. The existing image recognition technology is mature, the human face can be recognized through such tiny differences, the vehicle information recognition technology is very existing, the technology is not improved, and deep explanation is not needed. The existing recognized vehicle information generally includes license plate information, vehicle body color, vehicle brand information (such as southeast brand or east wind brand), vehicle type information (such as DX7 or DX3 in southeast), and the like. The identified information is then associated with the device or account, since the advertisement is typically pushed for a fixed amount of time, and if appropriate, the advertisement needs to be pushed first, and then pushed when appropriate.
And finally, when appropriate advertisements exist, the server pushes the corresponding advertisements according to the equipment identification of the electronic equipment or the vehicle information associated with the login account of the navigation software. Thus, the targeted advertisement pushing of the navigation software can be realized.
In the specific advertisement pushing process, maintenance or maintenance preference information can be pushed according to the brand identification, so that an owner can maintain or maintain according to the preference information.
In some embodiments, the extracting the vehicle information includes extracting vehicle type information of the vehicle; pushing the corresponding advertisement according to the vehicle information includes: and pushing recall information according to the vehicle type information. Because the recall information is generally related to the vehicle type and a plurality of vehicle owners may transfer the vehicles or change contact ways after purchasing the vehicles, the recall information may not be sent to the vehicle owners, and the information can be pushed to the users in a mode of identifying the vehicle type and pushing the information, so that the problem that the recall information cannot be pushed to the users in time is solved
The photographing system at the same place can photograph a plurality of vehicles at the same time, and in order to distinguish the vehicles, the invention also distinguishes the vehicles through the speed. Recording the elapsed time and uploading to the server further comprises: recording the current vehicle speed and uploading the current vehicle speed to a server; the server acquiring the picture of the vehicle taken at the photographing place according to the elapsed time further includes: the server acquires the vehicle picture taken at the shooting place according to the elapsed time and the vehicle speed. When the electronic photographing system is used for photographing, not only the time but also the vehicle speed are recorded, so that the server can distinguish which vehicle is currently navigated according to the vehicle speed and the time.
Of course, there is also a case where a plurality of vehicles with the same speed and time are in use, the server is to perform vehicle elimination and confirmation according to the preset time and speed of other shooting places, for example, two photographing systems are arranged on a road at an interval of 1 km, and after the server acquires a plurality of vehicles with the same speed and time from a first photographing system, the server can re-identify the vehicles through pictures acquired by a second photographing system.
It should be noted that, although the above embodiments have been described herein, the invention is not limited thereto. Therefore, based on the innovative concepts of the present invention, the technical solutions of the present invention can be directly or indirectly applied to other related technical fields by making changes and modifications to the embodiments described herein or by using equivalent structures or equivalent processes performed in the present specification, and are included in the scope of the present invention.
Claims (3)
1. An advertisement pushing method is characterized by comprising the following steps:
when navigation is carried out by navigation software of the electronic equipment, whether the current position passes through a preset shooting place or not is detected;
when the current position passes through a preset shooting place, navigation software of the electronic equipment records the time and uploads the time to a server;
the server acquires the vehicle pictures shot at the shooting places according to the elapsed time;
the server extracts the vehicle information from the vehicle photo and associates the vehicle information with the equipment identification of the electronic equipment or the login account of the navigation software;
the server pushes corresponding advertisements according to the equipment identification of the electronic equipment or the vehicle information associated with the login account of the navigation software;
the recording of the elapsed time and the uploading to the server further comprises:
recording the current vehicle speed and uploading the current vehicle speed to a server;
the server acquiring the picture of the vehicle taken at the photographing place according to the elapsed time further includes:
the server acquires the vehicle pictures shot at the shooting places according to the elapsed time and the vehicle speed;
when the server acquires a plurality of vehicles with the same time and the same speed from the vehicle pictures taken at the shooting places according to the elapsed time and the speed;
and the server performs vehicle elimination and confirmation according to the preset time and the vehicle speed of other shooting places.
2. The advertisement pushing method according to claim 1, wherein: the extracting the vehicle information comprises extracting a brand identifier of the vehicle;
pushing the corresponding advertisement according to the vehicle information includes:
and pushing maintenance or repair preference information according to the brand identification.
3. The advertisement pushing method according to claim 1, wherein: the extracting of the vehicle information comprises extracting vehicle type information of the vehicle;
pushing the corresponding advertisement according to the vehicle information includes:
and pushing recall information according to the vehicle type information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711185516.8A CN107767189B (en) | 2017-11-23 | 2017-11-23 | Advertisement pushing method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711185516.8A CN107767189B (en) | 2017-11-23 | 2017-11-23 | Advertisement pushing method |
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| Publication Number | Publication Date |
|---|---|
| CN107767189A CN107767189A (en) | 2018-03-06 |
| CN107767189B true CN107767189B (en) | 2021-04-09 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711185516.8A Active CN107767189B (en) | 2017-11-23 | 2017-11-23 | Advertisement pushing method |
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Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108596670A (en) * | 2018-04-26 | 2018-09-28 | 西安万像电子科技有限公司 | Advertisement sending method, apparatus and system |
| CN109753515A (en) * | 2018-12-29 | 2019-05-14 | 上海易点时空网络有限公司 | The information processing method and device recalled for vehicle |
| CN110781338A (en) * | 2019-09-20 | 2020-02-11 | 大众问问(北京)信息科技有限公司 | Information pushing method, device and system |
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| CN101534315A (en) * | 2008-03-14 | 2009-09-16 | 深圳市莱科电子技术有限公司 | Advertising information issuing system combined with positioning navigation |
| CN102542798A (en) * | 2010-11-04 | 2012-07-04 | 卡波施交通公司 | Mobile control devices and methods for vehicles |
| CN104574954A (en) * | 2014-11-26 | 2015-04-29 | 深圳市金溢科技股份有限公司 | Vehicle checking method and system based on free flow system as well as control equipment |
| CN106485801A (en) * | 2016-12-30 | 2017-03-08 | 伟龙金溢科技（深圳）有限公司 | Vehicles management method based on ETC and Car license recognition, device and its system |
| CN106710012A (en) * | 2015-11-13 | 2017-05-24 | 吕宾乐 | Intelligent parking control method integrating fee collecting and advertisement pushing and intelligent parking control system thereof |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2004094503A (en) * | 2002-08-30 | 2004-03-25 | Hitachi Ltd | Advertisement distributor, information reception terminal, server, advertisement distribution method, information reception method, and method of providing information in server |
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2017
- 2017-11-23 CN CN201711185516.8A patent/CN107767189B/en active Active
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101534315A (en) * | 2008-03-14 | 2009-09-16 | 深圳市莱科电子技术有限公司 | Advertising information issuing system combined with positioning navigation |
| CN102542798A (en) * | 2010-11-04 | 2012-07-04 | 卡波施交通公司 | Mobile control devices and methods for vehicles |
| CN104574954A (en) * | 2014-11-26 | 2015-04-29 | 深圳市金溢科技股份有限公司 | Vehicle checking method and system based on free flow system as well as control equipment |
| CN106710012A (en) * | 2015-11-13 | 2017-05-24 | 吕宾乐 | Intelligent parking control method integrating fee collecting and advertisement pushing and intelligent parking control system thereof |
| CN106485801A (en) * | 2016-12-30 | 2017-03-08 | 伟龙金溢科技（深圳）有限公司 | Vehicles management method based on ETC and Car license recognition, device and its system |
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| CN107767189A (en) | 2018-03-06 |
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Address after: 350029 Huayang village, Jinfeng Town, Changle, Fuzhou, Fujian, 41 Applicant after: Yan Bizhu Address before: 350001 301, building 5, Fuyu garden, Yangqiao Middle Road, Gulou District, Fuzhou City, Fujian Province Applicant before: Yan Bizhu |
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Effective date of registration: 20221220 Address after: 276800 R&D Building No. 8, Electronic Information Industrial Park, Gaoxin 7th Road, Rizhao Hi tech Zone, Shandong Province 237, Xueyuan Road, Rizhao Hi tech Zone, Shandong Province Patentee after: Rizhao Xinrui Investment Promotion Development Co.,Ltd. Address before: 350029 Huayang village, Jinfeng Town, Changle, Fuzhou, Fujian, 41 Patentee before: Yan Bizhu |
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