WO2008030516A2 - System, method and software for proximity point of sale multimedia advertising where display of advertising can be managed from a distributed network server - Google Patents

System, method and software for proximity point of sale multimedia advertising where display of advertising can be managed from a distributed network server

Info

Publication number
WO2008030516A2
WO2008030516A2 PCT/US2007/019440 US2007019440W WO2008030516A2 WO 2008030516 A2 WO2008030516 A2 WO 2008030516A2 US 2007019440 W US2007019440 W US 2007019440W WO 2008030516 A2 WO2008030516 A2 WO 2008030516A2
Authority
WO
Grant status
Application
Patent type
Prior art keywords
network
end
device
user
advertising
Prior art date
Application number
PCT/US2007/019440
Other languages
French (fr)
Other versions
WO2008030516A3 (en )
Inventor
Robert M. Donnelli
Original Assignee
Donnelli Robert M
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/18Network-specific arrangements or communication protocols supporting networked applications in which the network application is adapted for the location of the user terminal
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATIONS NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information

Abstract

The present invention provides a computer system and software implemented methods associated with a private network of multimedia display devices for proximity point of sale multimedia advertising where display or playing of advertising multimedia contents can be managed from a distributed network server. This permits - advertisers to upload or createmultimedia advertising events to be displayed or played at network locations that are located in close proimity to a product or service having at least one marketing factor in common with a product or service being network advertised. In one aspect the invention provides a system that can detect the presence of a customer and access their expansive marketing profile based upon a communications device carried by the customer, such as a cell phone or other wireless communication device, and and the local system can tailor the immediate multimedia advertising events to be displayed based upon the marketing profile of the end user associated with the detected communication device. Advertising revenue is shared by the advertising multimedia player location owner and the network providing the multimedia advertising content.

Description

SYSTEM, METHOD AND SOFTWARE FOR PROXIMITY POINT OF SALE

MULTIMEDIA ADVERTISING WHERE DISPLAY OF ADVERTISING CAN

BE MANAGED FROM A DISTRIBUTED NETWORK SERVER

FIELD OF THE INVENTION

The present invention relates generally to a computer system and software implemented methods associated with a private network of multimedia display devices for proximity point of sale multimedia advertising where display or playing of advertising multimedia contents can be managed from a distributed network server. This permits advertisers to upload or create multimedia advertising events to be displayed or played at network locations that are located in close proimity to a product or service having at least one marketing factor in common with a product or service being network advertised. In one aspect the invention provides a system that can detect the presence of a customer and access their expansive marketing profile based upon acommunications device carried by the customer, such as a cell phone or other wireless communication device, and and the local system can tailor the immediate multimedia advertising events to be displayed based upon the marketing profile of the end user associated with the detected communication device. Advertising revenue is shared by the advertising multimedia player location owner and the network providing the multimedia advertising content.

BACKGROUND

Marketing agencies and advertisers are always in need of improved methods of advertising to customers. In recent years, more and more retailers have been using customer rewards cards or other means of identifying customers to track buying habits and to print coupons at the time of purchase of certain items that suggest similar items being promoted by an company or service similar or related to those items or services being purchased. Central data pools of customer habits are being or send advertsing content in the mail Retailers have Portable computers, telephones, PDAs and other communication- devices have often survey users of digital media content to try and anticipate which end users that would enjoy such digital media would also be a favorable target for advertising with respect to another product or service needing to be marketed or advertised on a communication network that provides that digital media content to end users. This presents a problem for marketing agencies and advertisers in trying to determine which end users they actually have targeted, and the degree of success for such targeting. Thus, there is a need to more specifically target a particular end user or their end user network device in order to better measure the success of a marketing or advertising campaign.

In addition, a new technology detects any customer carrying a blue tooth device or a telephone that has authorized targeted advertising and the system accesses the age and address of the person owning the blue tooth device (note that the person carrying the blue tooth device may be a family member or friend and may not be the person owning the blue tooth device) and specifically tailors the nearby advertising on billboards and the like to that device owner age and address. Such marketing factors available though phone number are limited and are not specific to the person utilizing the device. Finally, there is no effective way to address the situation where multiple persons are present near the advertising device.

Accordingly, there is a need for better locally targeted advertsing at point of sale and for systems that contain greater demographic information regarding persons that are being targeted, in addition to phone number, address and age. There is a need for a system that has information regarding multiple marketing factors for the end user of the device that can be targeted, and for a system that will target marketing of particular products related to products in a particular location. Also, there is a need for improved systems and software that are managed from a network and are coordinated with consumer buying habits in order to to better manage advertising while increasing the pleasure or satisfaction of end users.

SUMMARY OF THE INVENTION One object of the present invention is to provide software and a local or distributed computer or other digital communications network system comprising at least one storage device, at least one memory device, at least one input interface, at least one user interface, and at least one software module running in the memory of such network system for accurately connecting network end users with product advertisers who wish to target them, whereby the method includes use of a computer system with at least one method step for accurately identifying the end user of the communications or digital media device, at least one step for identifying their physical location, and at least one method step for a product advertiser to use a computer system to select the target group to which the end user belongs to establish the advertiser's right to target that individual or group with one or more advertisements on multimedia display or sound devices located near the end user.

Another object of the invention is to provide of the present invention is to provide software and a local or distributed computer or other digital communications network system comprising at least one storage device, at least one memory device, at least one input interface, at least one user interface, and at least one software module running in the memory of such network system for accurately connecting to a display device, to an audio device, or to both an audio and display device, wherein such a device is preferably a wireless device or hard wired local area network device located near a point of sale and the network transmits advertising media to such a device or devices wherein the media relates to products similar to, or related to, the point of sale item or items located near the advertising devices or devices. Preferably, the device is a wireless LCD or similar display screen with optional sound capability and the network connects point of sale potential customers to advertising media of product advertisers who wish to target them. Preferably the advertising media is a multimedia advertising event to be displayed or played at network locations located in close proimity to a product or service having at least one marketing factor in common with a product or service being advertised.

In a preferred object of the invention, the method and system according to the invention include the use of a computer system with at least one method step for accurately identifying the end user of a communications device or digital media device located near the point of sale location, at least one step for identifying their physical location, and at least one method step for a product advertiser to use a computer system to select the target group to which the end user belongs to establish the advertiser's right to target that individual or group with one or more advertisements on multimedia display or sound devices located near the end user.

In one object of the invention, the invention provides a computer system and software associated with a private network of end users to provide the network with an improved ability to transmit media files across an internet, intranet, wireless, digital broadcast frequency, or cable network to a network computer system or to another end user receiving device while providing for network periodic fixed duration specific location targeting with advertising events, and a method for specifically transferring such targeted advertising costs to a prearranged advertiser that corresponds to such specific advertising event targeting. In a further preferred object, the system utilizes computer software implemented methods to account for advertising revenue generated at a particular advertising location for displaying or playing multimedia visual, audio, or both visual and audio advertisement events, and to calculate the revenue sharing between the network and the location owner.

Another object of the present invention is to provide systems with software or hardware implemented methods for determining when a particular end user or particular users, who are members of a private network are located near a network multimedia network advertising capable location and displaying or playing one or more advertising events, wherein the communications device or end user transponder device located on a credit card, awards card, or identification card is cross referenced with network information related to at least one marketing factor beyond the age, telephone number and address of the member. In a preferred aspect, software implemented methods are included within the system for determining the advertising events to target a particular end user or particular end users, and for establishing a ■ method of payment by the advertiser for such targeting of network end users. More particularly, another object of the invention includes the use of unique end user key(s), device identity keys, unique network member transponder identifiers, or a combination thereof, to more specifically target advertising events, or to count the number of targeted audience members present at a network advertising location when an advertising event is displayed or played. In a preferred object, the invention permits media file transmission or media broadcasts to a network advertising location to supercede, override, or pause regularly scheduled general advertisements in order to display or play multimedia advertising events related to at least one marketing factor of products or services located at the network advertsing location, such that people browsing products or services at the point of sale can enjoy one or more informative or promotional advertsing media transmissions during the purchase decision making process.

Particularly preferred, is such a system and software as described above comprising the use of a computer system, telephone system, transponder identifier system, or other communication network to register or record data of end users for a unique end user, or end user device, identifier key (or keys) that can be utilized in a system to determine which adverting should be targeted to that end user or end user loction that will play or access digital media, or can be accounted for having tarketed a number of desired end users possessing a particular marketing factor. The registration step includes requesting adequate information related to marketing factors such that the end user may be identified with a particular class of consumers that share at least one marketing factor in common or their individual unique profile, while optionally preserving their individual identities. The end user or end user device identifier key (or keys), communications device identifier, or transponder identifier are cross-referenced by network end user's consumer information, and the end user consumer classification or at least one marketing factor is identifiable to at least one network advertising media player for displaying or playing advertsing media.

A preferred object of the invention is to provide a computer system or other communication system such as a cable network, satellite radio, wireless digital media network, transponder identifier system, or telephone network system (particularly a system attached to the internet or a central digital communications hub) and a method for reliably identifying the end user or the end user device. Such identification makes possible targeted advertisements, or accounting for the occurrence of targeted media advertisements, in which there is a greater likelihood that the end user will be interested in receiving rather than finding annoying interruptions. In a preferred object, digital media files or end user software modules are equipped with imbedded information regarding where advertisements can be inserted, or when advertisements can be played in between regularly scheduled network advertising media display or player locations broadcasts...such as before the scheduled advertsing media is played or simultaneously with the media in a window, banner or background, or after scheduled advertising media is displayed or played.

A further preferred object is to provide an specifically a identifiable digital receiver that must be registered to an identifiable end user receiver, and/or methods for specifically identifying the end user, wherein the digital receiver implements hardware, software , or both hardware and software methods as described above for managing end user timed targeted adverting events as directed by the private network with respect to a network digital multimedia advertisement point of sale broadcast

Another preferred object is to provide a network having at least one interface for advertisers or marketers to access and competitively bid for the right to have the . digital media access system specifically target end users located at a particular point of sale location, wherein people located at that point of sale location would be expected to be browsing products or services have at least one marketing factor with advertising events with respect to a product or service of the advertiser or marketer. In a preferred embodiment, the system will provide an interface for an advertiser or marketer to upload their digital advertising or marketing media for the network to utilize for targeted advertising events.

Another object of the invention is to provide a method and software for capturing consumer factor information of an end user and cross-referencing with at least one end user or end user device identification key or keys, at least one communication device, at least one transponder identifier device, or a combination thereof.

A yet further object of the invention is to provide a method for providing an end user consumer with a free or discounted communications device that comprises a GPS locater device that is associated with a device browser or other device software program and communicates with a software or hardware implemented method to identify the current end user of the device and can be adapted to securely send periodic location and end user ID information back to an advertiser network, or the device can be securely polled by a local advertiser network to obtain the end user ID key from the device and then the local advertiser network can contact the advertiser network to locate at least one end User marketing factor. Alternatively, the free or end user communication device does not have a GPS device, and simply comprises a unique end user ID that can be securely accessed by a polling from an affiliated local advertiser network that can then access the advertiser network provider to cross- reference the end user ID obtained with at least one marketing factor that is stored on the advertiser network having a refernce key associated with the end user ID that can be obtained by the affiliated local advertiser network.

A further object of the invention is to provide an advertising system comprising a local or distributed computer or other digital communications network system, wherein

a) the communications network system utilizes a specifically identifiable digital receiver that must be registered to an identifiable end user receiver, and/or methods for specifically identifying the end user,

b) the digital receiver implements hardware, software , or both hardware and software methods are utilized for managing end user timed targeted adverting events as directed by the private network with respect to a network digital multimedia advertisement point of sale broadcast,

c) the advertising system provides an advertising point of sale network exchange having at least one interface for advertisers or marketers to access and competitively bid for the right to have a digital media access system specifically target end users located at a particular point of sale location, wherein people located at that point of sale location would be expected to be browsing products or services having at least one marketing factor with advertising events with respect to a product or service of the advertiser or marketer,

d) an advertising provides an end user consumer with a (i) free device for communications , (ii) a discounted device for communications, (iii) a device for communications associated with a shared advertising revenue plan for any advertising that targets the end user, or (iv) a combination thereof, wherein the device includes a unique device ED that is associated With a device browser or other device software program and the device communicates with a software or hardware implemented method to identify the current end user of the device and can be adapted to securely send periodic location and end user ED information back to an advertiser network, wherein the device can optionally be securely polled by a local advertiser network to obtain the end user ID key from the device and then the local advertiser network can contact the advertiser network to locate at least one end user marketing factor, and wherein the device may comprise a GPS sensor that may communicate with the local or distributed computer or other digital communications network system to inform the system of the current location for the device.

Additional objects, advantages and novel features of the invention will be set forth in part in the description which follows, and in part will become apparent to those skilled in the art upon examination of the following, or may be learned by practice of the invention.

DETAILED DESCRIPTION OF THE INVENTION

Definitions and Nomenclature

The term "digital media" refers to digitized audio, video or synchronized audio and video, and even to computer software.

The term "Boloto-Advertiser-Targeting" or "BAT" exchange refers to a computer system that allows advertisers to bid with the network manager(s)' for the right to target a particular end user or group of end users, or receiving devices associated with those end users, or to target a network advertising point that is located near a point of sale location for products or services having at least one marketing factor in common with the product or service of the advertiser to target a particular end user or group of end users with advertisements for goods and services. This system also permits a winning bidder to upload digital media advertisements for goods and services to the network for targeting the end users or network advertising point of sale locations.

Embodiments of the Inventions •

One embodiment of the present invention provides software and a local or distributed computer or other digital communications network system comprising at least one storage device, at least one memory device, at least one input interface, at least one user interface, and at least one software module running in the memory of such network system for accurately connecting network end users with product advertisers who wish to target them, whereby the method includes use of a computer system with at least one method step for accurately identifying the end user of the communications or digital media device, at least one step for identifying their physical location, and at least one method step for a product advertiser to use a computer system to select the target group to which the end user belongs to establish the advertiser's right to target that individual or group with one or more advertisements on multimedia display or sound devices located near the end user.

Another embodiment of the invention provides software and a local or distributed computer or other digital communications network system comprising at least one storage device, at least one memory device, at least one input interface, at least one user interface, and at least one software module running in the memory of such network system for accurately connecting to a display device, to an audio device, or to both an audio and display device, wherein such a device is preferably a wireless device or hard wired local area network device located near a point of sale and the network transmits advertising media to such a device or devices wherein the media relates to products similar to, or related to, the point of sale item or items located near the advertising devices or devices. Preferably, the device is a wireless LCD or similar display screen with optional sound capability and the network connects point of sale potential customers to advertising media of product advertisers who wish to target them. Preferably the advertising media is a multimedia advertising event to be displayed or played at network locations located in close proimity to a product or service having at least one marketing factor in common with a product or service being advertised. In a preferred embodiment of the invention, the method and system according to the invention include the use of a computer system with at least one method step for accurately identifying the end user of a communications device or digital media device located near the point of sale location, at least one step for identifying their physical location, and at least one method step for a product advertiser to use a computer system to select the target group to which the end user belongs to establish the advertiser's right to target that individual or group with one or more advertisements on multimedia display or sound devices located near the end user.

In one embodiment of the invention, the invention provides a computer system and software associated with a private network of end users to provide the network with an improved ability to transmit media files across an internet, intranet, wireless, digital broadcast frequency, or cable network to a network computer system or to another end user receiving device while providing for network periodic fixed duration . specific location targeting with advertising events, and a method for specifically transferring such targeted advertising costs to a prearranged advertiser that corresponds to such specific advertising event targeting. In a further preferred embodiment, the system utilizes computer software implemented methods to account for advertising revenue generated at a particular advertising location for displaying or playing multimedia visual, audio, or both visual and audio advertisement events, and to calculate the revenue sharing between the network and the location owner.

Another embodiment of the present invention provides systems with software or hardware implemented methods for determining when a particular end user or particular users, who are members of a private network are located near a network multimedia network advertising capable location and displaying or playing one or more advertising events, wherein the communications device or end user transponder device located on a credit card, awards card, or identification card is cross referenced with network information related to at least one marketing factor beyond the age, telephone number and address of the member. In a preferred aspect, software implemented methods are included within the system for determining the advertising events to target a particular end user or particular end users, and for establishing a method of payment by the advertiser for such targeting of network end users. More particularly, another aspect of the invention includes the use of unique end user key(s), device identity keys, unique network member transponder identifiers, or a combination thereof, to more specifically target advertising events, or to count the number of targeted audience members present at a network advertising location when an advertising event is displayed or played.

In a preferred embodiment, the invention permits media file transmission or media broadcasts to a network advertising location to supercede, override, or pause regularly scheduled general advertisements in order to display or play multimedia advertising events related to at least one marketing factor of products or services located at the network advertsing location, such that people browsing products or services at the point of sale can enjoy one or more informative or promotional advertsing media transmissions during the purchase decision making process..

Particularly preferred, is such a system and software as described above comprising the use of a computer system, telephone system, transponder identifier system, or other communication network to register or record data of end users for a unique end user, or end user device, identifier key (or keys) that can be utilized in a system to determine which adverting should be targeted to that end user or end user loction that will play or access digital media, or can be accounted for having tarketed a number of desired end users possessing a particular marketing factor. The registration step includes requesting adequate information related to marketing factors such that the end user may be identified with a particular class of consumers that share at least one marketing factor in common or their individual unique profile, while optionally preserving their individual identities. The end user or end user device identifier key (or keys), communications device identifier, or transponder identifier are cross-referenced by network end user's consumer information, and the end user consumer classification or at least one marketing factor is identifiable to at least one network advertising media player for displaying or playing advertsing media.

A preferred embodiment of the invention provides a computer system or other communication system such as a cable network, satellite radio; wireless digital media network, transponder identifier system, or telephone network system (particularly a system attached to the internet or a central digital communications hub) and a method for reliably identifying the end user or the end user device. Such identification makes possible targeted advertisements, or accounting for the occurrence of targeted media advertisements, in which there is a greater likelihood that the end user will be interested in receiving rather than finding annoying interruptions. In a preferred object, digital media files or end user software modules are equipped with imbedded information regarding where advertisements can be inserted, or when advertisements can be played in between regularly scheduled network advertising media display or player locations broadcasts...such as before the scheduled advertsing media is played or simultaneously with the media in a window, banner or background, or after scheduled advertising media is displayed or played.

A further embodiment of the present invention provides a specifically identifiable digital receiver that must be registered to an identifiable end user receiver, and/or methods for specifically identifying the end user, wherein the digital receiver " implements hardware, software , or both hardware and software methods as described above for managing end user timed targeted adverting events as directed by the private network with respect to a network digital multimedia advertisement point of sale broadcast.

Another preferred embodiment of the invention provides an advertising point of sale network exchange having at least one interface for advertisers or marketers to access and competitively bid for the right to have the digital media access system specifically target end users located at a particular point of sale location, wherein people located at that point of sale location would be expected to be browsing products or services have at least one marketing factor with advertising events with respect to a product or service of the advertiser or marketer. In a preferred embodiment, the system will provide an interface for an advertiser or marketer to upload their digital advertising or marketing media for the network to utilize for targeted advertising events.

A yet further embodiment of the invention provides a method for providing an end user consumer with a free or discounted communications device that comprises a GPS locater device that is associated with a device browser or other device software program and communicates with a software or hardware implemented method to identify the current end user of the device and can be adapted to securely send periodic location and end user ID information back to an advertiser network, or the device can be securely polled by a local advertiser network to obtain the end user ID key from the device and then the local advertiser network can contact the advertiser network to locate at least one end user marketing factor. Alternatively, the free or end user communication device does not have a GPS device, and simply comprises a unique end user ID that can be securely accessed by a polling from an affiliated local advertiser network that can then access the advertiser network provider to cross- reference the end user ID obtained with at least one marketing factor that is stored on the advertiser network having a refernce key associated with the end user ID that can be obtained by the affiliated local advertiser network.

Another embodiment of the invention provides methods and software for capturing consumer factor information of an end user and cross-referencing with at least one end user or end user device identification key or keys, at least one communication device, at least one transponder identifier device, or a combination thereof.

A further embodiment of the invention provides an advertising system comprising a local or distributed computer or other digital communications network system, wherein

a) the communications network system utilizes a specifically identifiable digital receiver that must be registered to an identifiable end user receiver, and/or methods for specifically identifying the end user,

b) the digital receiver implements hardware, software , or both hardware and software methods are utilized for managing end user timed targeted adverting events as directed by the private network with respect to a network digital multimedia advertisement point of sale broadcast,.

c) the advertising system provides an advertising point of sale network exchange having at least one interface for advertisers or marketers to access and competitively bid for the right to have a digital media access system specifically target end users located at a particular point of sale location, wherein people located at that point of sale location would be expected to be browsing products or services having at least one marketing factor with advertising events with respect to a product or service of the advertiser or marketer,

d) an advertising provides an end user consumer with a (i) free device for communications , (ii) a discounted device for communications, (iii) a device for communications associated with a shared advertising revenue plan for any advertising that targets the end user, or (iv) a combination thereof, wherein the device includes a unique device ID that is associated with a device browser or other device software program and the device communicates with a software or hardware implemented method to identify the current end user of the device and can be adapted to securely send periodic location and end user ID information back to an advertiser network, wherein the device can optionally be securely polled by a local advertiser network to obtain the end user ID key from the device and then the local advertiser network can contact the advertiser network to locate at least one end user marketing factor, and wherein the device may comprise a GPS sensor that may communicate with the local or distributed computer or other digital communications network system to inform the system of the current location for the device.

Additional embodiments, advantages and novel features of the invention will be set forth in part in the description which follows, and in part will become apparent to those skilled in the art upon examination of the following, or may be learned by practice of the invention.

In a preferred embodiment of the invention the BATEX according to the invention, in conjunction with a network provider lender or with associated lenders, can provide credit for advertisers to use the BATEX, without requiring advance payment for advertising budgets. Thus, payment to the BATEX from advertisers can be the result of sales dollars generated by advertising leading to sales for the advertised product or service. Thus, advertisers will not be required to place cash up front with the BATEX in order to achieve their advertising goals, leaving their cash available for other business purposes.

The BATEX credit service documents with payments due on a regular basis depending upon the number of targeted advertising events will be account receivables for the BATEX that will be marketable negotiable instruments secured by BATEX accounts receivables. The payments from lenders will be paid plus interest when marketable negotiable instruments are paid from advertisers based upon the number of targeted advertising events occurring within a payment period that advertisers can correlate directly to increased sales and pay from revenue generated by increased sales due to advertising at BATEX.

As exemplified above, the targeted advertising events in a private network of identified end users in the context of advertisers or sponsors targeting consumers will redefine the very definitions of an industry that was reborn when the dot com boom expanded it. The specifically targeted advertising events and the BATEX will provide accountability to that very same industry, and delight media buyers around the globe.

Specific Applications for Identifying End Users for Targeted Advertising Events

The NAN-e wireless network or NAN-e devices on regular satellite, telephone, internet and intranet networks, customer rewards card transponders, and the like can utilize technologies according to the invention to identify the end user, receiver devices associated with an end user, or both, in combination with BATEX, can provide advertisers with a specifically targeted advertising audience, while the network optionally shields network end user identities from the advertiser. Only the marketing factor associated with an end user is necessary on the BATEX in order for an advertiser to specifically target end users with advertisement in which they can be expected to be very interested in experiencing. When a network needs to be at least partially supported by advertising revenue, at least the advertisement should be those which the end user is interested in experiencing, or is likely to be interested in experiencing. This makes advertising more efficient, while providing a pleasant shopping experience for consumers at the point of sale. Without further description, it is believed that one of ordinary skill in the art can, using the preceding description, make and utilize the business method and associated computer systems of the present invention and practice the claimed methods. The examples of encryption and decryption specifically point out preferred embodiments of the present invention, and are not to be construed as limiting in any way the remainder of the disclosure. Such examples are non-limiting in that one of ordinary skill (in view of the above) will readily envision other permutations and variations on the invention without departing from the principal concepts. Such permutations and variations are also within the scope of the present invention.

Claims

ClaimsWhat is claimed is:
1. A local or distributed computer system or other digital communications network system comprising at least one storage device, at least one memory device, at least one input interface, at least one user interface, and at least one software module running in the memory of such network system for accurately connecting network end users with product advertisers Who wish to target • them, whereby the method includes use of a computer system with at least one method step for accurately identifying the end user of the communications or digital media device rather than just the owner of the device, at least one step for identifying their physical location, and at least one method step for a product advertiser to use a computer system to select the target group to which the device end user belongs to establish the advertiser's right to target that individual or group with one or more advertisements on multimedia display or sound devices located near the end user.
2. A local or distributed computer or other digital communications network system according to claim 1, comprising at least one software module running in the. memory of such network system for accurately connecting to a display device, to an audio device, or to both an audio and display device, wherein such a device is selected from a wireless device or hard wired local area network device located near a point of sale and the network transmits advertising media to such a device or devices and wherein the media relates to products similar to, or related to, the point of sale item or items located near the advertising devices or devices.
3. A local or distributed computer or other digital communications network system according to claim 2, further comprising a wireless LCD or similar display screen with optional sound capability and the network connects a point of sale potential customer to advertising media of product advertisers who wish to target them, and optionally the advertising media presented to the customer is a multimedia advertising event to be displayed or played at network locations located in close proimity to a product or service having at least one marketing factor in common with a product or service being advertised.
4. A local or distributed computer or other digital communications network
. system according to claim 1, comprising software implemented methods comprising at least one method step for accurately identifying the end user of a communications device or digital media device located near the point of sale location, at least one step for identifying their physical location, and at least one method step for a product advertiser to use a computer system to select the target group to which the end user belongs to establish the advertiser's right to target that individual or group with one or more advertisements on multimedia display or sound devices located near the end user.
5. A local or distributed computer or other digital communications network system according to claim 1, the a computer system and software implemented methods are associated with a private network of end users to provide the network with an improved ability to transmit media files across an internet, intranet, wireless, digital broadcast frequency, or cable network to a network computer system or to another end user receiving device while providing for network periodic fixed duration specific location targeting with advertising events, and a method for specifically transferring such targeted advertising costs to a prearranged advertiser that corresponds to such specific advertising event targeting.
6. A local or distributed computer or other digital communications network system according to claim 5, wherein the system utilizes computer software implemented methods to account for advertising revenue generated at a particular advertising location for displaying or playing multimedia visual, audio, or both visual and audio advertisement events, and to calculate the revenue sharing between the network and the location owner.
7. A local or distributed computer or other digital communications network system according to claim 1, wherein the system utilizes software or hardware implemented methods for determining when a particular end user or particular end users, who are members of a private network are located near a network S multimedia network advertising capable location and displaying or playing one or more advertising events, wherein the communications device or end user transponder device located on a credit card, awards card, or identification card is cross referenced with network information related to at least one marketing factor beyond the age, telephone number and address of the member, and0 optionally, the software implemented methods included within the system are capable of determining the advertising events to target a particular end user or particular end users, and for establishing a method of payment by the advertiser for such targeting of network end users. S
8. A local or distributed computer or other digital communications network system according" to claim 7, comprising the use of one or more unique end user keys, device identity keys, unique network member transponder identifiers, or a combination thereof, to more specifically target advertising events, or to count the number of targeted audience members present at a0 network advertising location when an advertising event is displayed or played.
9. A local or distributed computer or other digital communications network system according to claim 1, wherein the system permits the local advertiser media file transmission or media broadcasts to a network advertising location5 to supercede, override, or pause regularly scheduled general advertisements in order to display or play multimedia advertising events related to at least one marketing factor of products or services located at the network advertsing location, such that people browsing products or services at the point of sale can enjoy one or more informative or promotional advertsing media transmissions during the purchase decision making process.
10. A local or distributed computer or other digital communications network system according to claim 1, wherein the system includes the use of a : computer system, telephone system, transponder identifier system, or other communication network to register or record data of end users for a unique end user, or end user device, and at least one identifier key that can be utilized in a system to determine which adverting should be targeted to that end user or end user loction that will play or access digital media, or can be ' accounted for having tarketed a number of desired end users possessing a particular marketing factor, wherein the system end user registration steps includes requesting adequate information related to marketing factors such that the end user may be identified with a particular class of consumers that share at least one marketing factor in common or their individual unique profile, while optionally preserving their individual identities.
11. A local or distributed computer or other digital communications network system according to claim 10, wherein at least one end user or end user device identifier key, communications device identifier, or transponder identifier are stored on a secure network system and cross-referenced with network end user's consumer information, and the end user consumer classification or at least one marketing factor is identifiable to at least one network advertising media player for displaying or playing advertsing media.
12. A local or distributed computer or other digital communications network system according to claim 1, wherein the communications network system includes at least one member of the group consisting of a cable network, satellite radio, wireless digital media network, transponder identifier system, or telephone network system that may be optionally to an internet or a central digital communications hub, and implements a method for reliably identifying the end user or the end user device.
13. A local or distributed computer or other digital communications network system according to claim 1, wherein the communications network system utilizes digital media files or end user software modules that are equipped with imbedded information indicating where advertisements can be inserted, or when advertisements can be played in between regularly scheduled network advertising media display or player locations broadcasts selected from (i) before the scheduled advertsing media is played, (ii) simultaneously with the media in a window, banner or background, or (iii) after scheduled advertising media is displayed or played.
14. A local or distributed computer or other digital communications network system according to claim 1 , wherein the communications network system utilizes a specifically identifiable digital receiver that must be registered to an identifiable end user receiver, and/or methods for specifically identifying the end user, wherein the digital receiver implements hardware, software , or both hardware and software methods are utilized for managing end user timed targeted adverting events as directed by the private network with respect to a network digital multimedia advertisement point of sale broadcast.
15. A local or distributed computer or other digital communications network system according to claim 14, comprising an advertising method and system that provides an end user consumer with a free or discounted communications device that includes a unique device ID that is associated with a device browser or other device software program and the device communicates with a software or hardware implemented method to identify the current end user of the device and can be adapted to securely send periodic location and end user ID information back to an advertiser network, wherein the device can optionally be securely polled by a local advertiser network to obtain the end user ID key from the device and then the local advertiser network can contact the advertiser network to locate at least one end user marketing factor.
16. A local or distributed computer or other digital communications network system according to claim 15, further comprising a GPS locater device that is associated with a device browser or other device software program and communicates with a software or hardware implemented method to identify the current end user of the device and can be adapted to securely send periodic location and end user ID information back to an advertiser network.
17. A local or distributed computer or other digital communications network system according to claim 1, further comprising an advertising point of sale network exchange having at least one interface for advertisers or marketers to access and competitively bid for the right to have a digital media access system specifically target end users located at a particular point of sale location, wherein people located at that point of sale location would be expected to be browsing products or services having at least one marketing factor with advertising events with respect to a product or service of the advertiser or marketer.
18. A local or distributed computer or other digital communications network system according to claim 17, wherein the system will provide an interface for an advertiser or marketer to upload their digital advertising or marketing media for the network to utilize for targeted advertising events.
19. A local or distributed computer or other digital communications network system according to claim 18, comprising methods and software to capture consumer factor information of an end user and cross-referencing them with at least one end user or end user device identification key, at least one communication device, at least one transponder identifier device, or a combination thereof.
20. An advertising system comprising a local or distributed computer or other digital communications network system, wherein
a) the communications network system utilizes a specifically identifiable digital receiver that must be registered to an identifiable end user receiver, and/or methods for specifically identifying the end user,
b) the digital receiver implements hardware, software , or both hardware and software methods are utilized for managing end user timed targeted adverting events as directed by the private network with respect to a network digital multimedia advertisement point of sale broadcast, c) the advertising system, provides an advertising point of sale network exchange having at least one interface for advertisers or marketer s to access and competitively bid for the right to have a digital media access system specifically target end users located at a particular point of sale location, wherein people located at that point of sale location would be expected to be browsing products or services having at least one marketing factor with advertising events with respect to a product or service of the advertiser or marketer,
d) an advertising provides an end user consumer with a (i) free device for communications , (ii) a discounted device for communications, (iii) a device for communications associated with a shared advertising revenue plan for any advertising that targets the end user, or (iv) a combination thereof, wherein the device includes a unique device ID that is associated with a device browser or other device software program and the device communicates with a software or hardware implemented method to identify the current end user of the device and can be adapted to securely send periodic location and end user ED information back to an advertiser network, wherein the device can optionally be securely polled by a local advertiser network to obtain the end user ID key from the device and then the local advertiser network can contact the advertiser network to locate at least one end user marketing factor, and wherein the device may comprise a GPS sensor that may communicate with the local or distributed computer or other digital communications network system to inform the system of the current location for the device.
PCT/US2007/019440 2006-09-05 2007-09-06 System, method and software for proximity point of sale multimedia advertising where display of advertising can be managed from a distributed network server WO2008030516A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US84262906 true 2006-09-05 2006-09-05
US60/842,629 2006-09-05

Publications (2)

Publication Number Publication Date
WO2008030516A2 true true WO2008030516A2 (en) 2008-03-13
WO2008030516A3 true WO2008030516A3 (en) 2008-10-23

Family

ID=39157837

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/019440 WO2008030516A3 (en) 2006-09-05 2007-09-06 System, method and software for proximity point of sale multimedia advertising where display of advertising can be managed from a distributed network server

Country Status (1)

Country Link
WO (1) WO2008030516A3 (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010036309A3 (en) * 2008-09-29 2011-06-09 Alcatel-Lucent Usa Inc. Method to allow targeted advertising on mobile phones while maintaining subscriber privacy
US8892460B2 (en) 2009-03-04 2014-11-18 Moasis Global Inc. Cell-allocation in location-selective information provision systems

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5918211A (en) * 1996-05-30 1999-06-29 Retail Multimedia Corporation Method and apparatus for promoting products and influencing consumer purchasing decisions at the point-of-purchase
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US6414635B1 (en) * 2000-10-23 2002-07-02 Wayport, Inc. Geographic-based communication service system with more precise determination of a user's known geographic location

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5918211A (en) * 1996-05-30 1999-06-29 Retail Multimedia Corporation Method and apparatus for promoting products and influencing consumer purchasing decisions at the point-of-purchase
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US6414635B1 (en) * 2000-10-23 2002-07-02 Wayport, Inc. Geographic-based communication service system with more precise determination of a user's known geographic location

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010036309A3 (en) * 2008-09-29 2011-06-09 Alcatel-Lucent Usa Inc. Method to allow targeted advertising on mobile phones while maintaining subscriber privacy
US8892460B2 (en) 2009-03-04 2014-11-18 Moasis Global Inc. Cell-allocation in location-selective information provision systems

Also Published As

Publication number Publication date Type
WO2008030516A3 (en) 2008-10-23 application

Similar Documents

Publication Publication Date Title
US7343317B2 (en) Real-time wireless e-coupon (promotion) definition based on available segment
Sultan et al. The coming era of" brand in the hand" marketing
US6484148B1 (en) Electronic advertising device and method of using the same
US20080306820A1 (en) Process and system for targeting of content to segmented customer base
Cha Shopping on social networking Web sites: Attitudes toward real versus virtual items
US20090319359A1 (en) Social behavioral targeting based on influence in a social network
US20020174013A1 (en) Chip card advertising method and system
US20020004746A1 (en) E-coupon channel and method for delivery of e-coupons to wireless devices
US20050283401A1 (en) Method and system for targeting incentives
US20090234715A1 (en) Method and system for targeted content placement
US7013286B1 (en) Generation, distribution, storage, redemption, validation and clearing of electronic coupons
US20040254837A1 (en) Consumer marketing research method and system
US20030222134A1 (en) Electronic advertising device and method of using the same
US20010034649A1 (en) Method and system for allocating and redeeming tokens
US20020003162A1 (en) Apparatus and method for delivery of targeted marketing to automated service machines
US20080071614A1 (en) Shopping System and Method
US6922672B1 (en) Dynamic method and apparatus for target promotion
US20020087335A1 (en) System and method for public wireless network access subsidized by dynamic display advertising
US20110270661A1 (en) Targeted marketing to on-hold customer
US7283650B1 (en) Method and system for printing of automatically captured facial images augmented with promotional content
US20070226061A1 (en) System and method of advertisement via mobile terminal
US20010039514A1 (en) System and method for managing excess capacity for events of natural expiration via wireless devices
US20090265245A1 (en) Communications platform for enabling bi-directional communication between providers consumers and advertisers using a computer network and/or mobile devices using desktop and or mobiletop interactive windowless video
US20110320259A1 (en) Location based advertising system and method
US20110015987A1 (en) Systems and methods for marketing to mobile devices

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 07837811

Country of ref document: EP

Kind code of ref document: A2

NENP Non-entry into the national phase in:

Ref country code: DE

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS (EPO FORM 1205A DATED 14-09-2009)

122 Ep: pct application non-entry in european phase

Ref document number: 07837811

Country of ref document: EP

Kind code of ref document: A2