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WO2008030516A3 - System, method and software for proximity point of sale multimedia advertising where display of advertising can be managed from a distributed network server - Google Patents

System, method and software for proximity point of sale multimedia advertising where display of advertising can be managed from a distributed network server

Info

Publication number
WO2008030516A3
WO2008030516A3 PCT/US2007/019440 US2007019440W WO2008030516A3 WO 2008030516 A3 WO2008030516 A3 WO 2008030516A3 US 2007019440 W US2007019440 W US 2007019440W WO 2008030516 A3 WO2008030516 A3 WO 2008030516A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
advertising
multimedia
network
system
device
Prior art date
Application number
PCT/US2007/019440
Other languages
French (fr)
Other versions
WO2008030516A2 (en )
Inventor
Robert M Donnelli
Original Assignee
Robert M Donnelli
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/18Network-specific arrangements or communication protocols supporting networked applications in which the network application is adapted for the location of the user terminal
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATIONS NETWORKS
    • H04W4/00Mobile application services or facilities specially adapted for wireless communication networks
    • H04W4/02Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS

Abstract

The present invention provides a computer system and software implemented methods associated with a private network of multimedia display devices for proximity point of sale multimedia advertising where display or playing of advertising multimedia contents can be managed from a distributed network server. This permits - advertisers to upload or createmultimedia advertising events to be displayed or played at network locations that are located in close proimity to a product or service having at least one marketing factor in common with a product or service being network advertised. In one aspect the invention provides a system that can detect the presence of a customer and access their expansive marketing profile based upon a communications device carried by the customer, such as a cell phone or other wireless communication device, and and the local system can tailor the immediate multimedia advertising events to be displayed based upon the marketing profile of the end user associated with the detected communication device. Advertising revenue is shared by the advertising multimedia player location owner and the network providing the multimedia advertising content.
PCT/US2007/019440 2006-09-05 2007-09-06 System, method and software for proximity point of sale multimedia advertising where display of advertising can be managed from a distributed network server WO2008030516A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US84262906 true 2006-09-05 2006-09-05
US60/842,629 2006-09-05

Publications (2)

Publication Number Publication Date
WO2008030516A2 true WO2008030516A2 (en) 2008-03-13
WO2008030516A3 true true WO2008030516A3 (en) 2008-10-23

Family

ID=39157837

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/019440 WO2008030516A3 (en) 2006-09-05 2007-09-06 System, method and software for proximity point of sale multimedia advertising where display of advertising can be managed from a distributed network server

Country Status (1)

Country Link
WO (1) WO2008030516A3 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20100082972A1 (en) * 2008-09-29 2010-04-01 Benco David S Method to allow targeted advertising on mobile phones while maintaining subscriber privacy
RU2015103111A (en) 2009-03-04 2015-08-20 Моэйсис Глоубал Инк. Appointment of cells in the systems providing information based on location selection

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5918211A (en) * 1996-05-30 1999-06-29 Retail Multimedia Corporation Method and apparatus for promoting products and influencing consumer purchasing decisions at the point-of-purchase
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US6414635B1 (en) * 2000-10-23 2002-07-02 Wayport, Inc. Geographic-based communication service system with more precise determination of a user's known geographic location

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5918211A (en) * 1996-05-30 1999-06-29 Retail Multimedia Corporation Method and apparatus for promoting products and influencing consumer purchasing decisions at the point-of-purchase
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US6414635B1 (en) * 2000-10-23 2002-07-02 Wayport, Inc. Geographic-based communication service system with more precise determination of a user's known geographic location

Also Published As

Publication number Publication date Type
WO2008030516A2 (en) 2008-03-13 application

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