CN105792011A - Advertisement display method based on scene sensing - Google Patents
Advertisement display method based on scene sensing Download PDFInfo
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- CN105792011A CN105792011A CN201410802342.5A CN201410802342A CN105792011A CN 105792011 A CN105792011 A CN 105792011A CN 201410802342 A CN201410802342 A CN 201410802342A CN 105792011 A CN105792011 A CN 105792011A
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- advertisement
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- scene perception
- house ads
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Abstract
The invention relates to the fields of visual computation, a two-dimensional code, the internet, a big-data technology, a novel interactive advertisement display technology and design of advertisement display. Audiences are identified by an intelligent advertisement terminal, advertisement putting is optimized according to an identification result, interaction with the audiences is reinforced by utilizing the two-dimensional code, and an advertisement putting effect is evaluated and optimized by utilizing a URL (Uniform Resource Locator) of the two-dimensional code, which is requested for a log of the intelligent advertisement terminal and a client mobile phone. By the method, a bran-new interactive indoor advertisement display system can be developed, closer potential demand gratification can be given to the audiences, automatic real-time objective evaluation on the advertisement putting effect is given to advertisers, and advertisement putting resources can be more reasonably and effectively utilized.
Description
Technical field
The present invention relates to vision calculating, Quick Response Code, the Internet, big data technique and Interactive Advertising and show new technique and the design field of advertising display.It is specifically related to house ads methods of exhibiting based on scene perception.
Background technology
At present indoor advertisement form is essentially unidirectional mode, i.e. advertisement is pushed away to audient by forms such as panel, lamp box or TVs and broadcasts, pushes away and seldom considered whether potential audience and its internal need during broadcasting, and which results in advertisement, to push away the effect broadcast undesirable.The development calculated along with vision is with the most ripe, its application also develops towards the direction of diversification, and vision computing technique is introduced in advertising display, improves accuracy and the Consumer's Experience of advertisement delivering, reach more preferable promotion effect, popularization and the development important in inhibiting to house ads.Vision calculates in house ads is shown, receives from the video information of video head, the people in the mark visual field and relevant information thereof, as advertisement putting according to one of, the beneficially accurate input of advertisement.
Adding Quick Response Code in advertisement, most smart mobile phones all support to scan Quick Response Code, audient's mobile telephone scanning Quick Response Code in advertisement picture, and collection product has been popularized.This strengthens advertisement delivery effect.
Internet technology and the development of big data technique, enable advertising display based on scene perception to be widely popularized.
Summary of the invention
The present invention provides a kind of house ads methods of exhibiting based on scene perception, by the following technical solutions:
(1) rely on intelligent advertisement terminal, catch video, the pedestrian in video, face are identified, and marks the age of people, height, expression and position etc..
(2) rely on intelligent advertisement terminal, the information of mark is encoded to JSON character string, is sent to background server by network.
(3) background server receives and parses through JSON data, and appointment pushes away advertisement content is sent to intelligent advertisement terminal.
(4) intelligent advertisement terminal is relied on, accept to broadcast instruction from pushing away of server, first push away the advertisement numbering broadcast and intelligent advertisement terminal number by waiting and push away synthesis url between sowing time, again url is converted into Quick Response Code, ad content and Quick Response Code are synthesized final displaying image/video again and exports large-size screen monitors, and record the beginning and ending time that advertisement is play.
(5) audient's mobile telephone scanning Quick Response Code, the url comprised in handset requests Quick Response Code, server by the page of advertisement product to user mobile phone, and according to the relevant parameter of Http Header identification mobile phone, can record the information log of user's request.Server decides whether to push new content to corresponding intelligent advertisement terminal according to the situation that user asks.
(6) markup information (1) in the visual field that foundation advertisement is corresponding within the beginning and ending time (4) play, calculates advertisement and arrives number, according to (5) calculating memory degree.
The beneficial effects of the present invention is: by the house ads methods of exhibiting of scene perception, can develop brand-new mutual house ads display systems, the exhibition method that this system is provided is different from advertising display mode in traditional one-way chamber
To audient closer to potential demand meet
, objective advertisement delivery effect assessment the most real-time to advertiser
Can more rationally and effectively utilize advertisement putting resource
Accompanying drawing explanation
Fig. 1 is the FB(flow block) of the inventive method；
Fig. 2 is a kind of installation example in invention detailed description of the invention；
Detailed description of the invention
Implement the present invention does specific descriptions further below in conjunction with accompanying drawing, but be not limited to this.
House ads display systems based on scene perception, comprises two parts: intelligent advertisement terminal and advertising display administrative center；Intelligent advertisement terminal, a similar Set Top Box, comprise one or more photographic head and a HDMI outfan, real-time pictures in scene is done real-time capture and mark by it, advertisement also pushes away the information broadcast to mark simultaneously, this two category information is delivered to background system advertising display administrative center by real-time, and backstage utilizes big data technique to do data fusion, throw in recruitment evaluation and being worth and find.
Claims (4)
1. house ads methods of exhibiting based on scene perception is to utilize vision to calculate audient in the mark visual field, arrives number according to the single advertisement of Time Calculation broadcasted by mode and record advertisement of mark.
2. and according to terminal unit when catching audient's Quick Response Code scanning cell phone and 2 D code information calculate advertisement memory degree.
3. according to the house ads methods of exhibiting based on scene perception described in claim 1, it is characterized in that: the information utilizing vision to calculate the people in technical bid note advertisement region-of-interest arrives data to calculate advertisement
According to the house ads methods of exhibiting based on scene perception described in claim 1, it is characterized in that: do one of triggering foundation according to advertisement broadcast strategy according to the behavior paying close attention to district people.
4. according to the house ads methods of exhibiting based on scene perception described in claim 1, it is characterized in that: utilize the header of HTTP to capture information of mobile phone terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410802342.5A CN105792011A (en) | 2014-12-23 | 2014-12-23 | Advertisement display method based on scene sensing |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410802342.5A CN105792011A (en) | 2014-12-23 | 2014-12-23 | Advertisement display method based on scene sensing |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105792011A true CN105792011A (en) | 2016-07-20 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410802342.5A Pending CN105792011A (en) | 2014-12-23 | 2014-12-23 | Advertisement display method based on scene sensing |
Country Status (1)
| Country | Link |
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| CN (1) | CN105792011A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106981261A (en) * | 2017-06-05 | 2017-07-25 | 南京能益节能科技有限公司 | A kind of billboard |
| CN113450587A (en) * | 2020-03-24 | 2021-09-28 | 本田技研工业株式会社 | Information acquisition apparatus, vehicle, and information acquisition method |
-
2014
- 2014-12-23 CN CN201410802342.5A patent/CN105792011A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106981261A (en) * | 2017-06-05 | 2017-07-25 | 南京能益节能科技有限公司 | A kind of billboard |
| CN113450587A (en) * | 2020-03-24 | 2021-09-28 | 本田技研工业株式会社 | Information acquisition apparatus, vehicle, and information acquisition method |
| CN113450587B (en) * | 2020-03-24 | 2023-02-28 | 本田技研工业株式会社 | Information acquisition apparatus, vehicle, and information acquisition method |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20160720 |