CN113159824A - Advertisement media control system based on face recognition - Google Patents
Advertisement media control system based on face recognition Download PDFInfo
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- CN113159824A CN113159824A CN202110236573.4A CN202110236573A CN113159824A CN 113159824 A CN113159824 A CN 113159824A CN 202110236573 A CN202110236573 A CN 202110236573A CN 113159824 A CN113159824 A CN 113159824A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/172—Classification, e.g. identification
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- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
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Abstract
The invention discloses an advertising media control system based on face recognition, which comprises an equipment terminal and a remote monitoring center; the equipment terminal comprises a microprocessor, a touch display screen and a camera; the touch display screen is used for generating a touch signal and sending the touch signal to the microprocessor when a touch area of the touch display screen is touched, so that the microprocessor analyzes the touch signal to obtain an analysis result and sends the analysis result to the remote monitoring center; the remote monitoring center obtains corresponding advertisement content according to the matching of the analysis result and returns the advertisement content to the microprocessor, and then the advertisement content is played through the display area of the touch display screen; the camera is used for shooting images within a set range in real time and sending the images to the microprocessor, so that the microprocessor sends the images to the remote monitoring center according to the received images and the acquisition time of the images, and the remote monitoring center analyzes the images, generates customized advertisement content and feeds the customized advertisement content back to the equipment terminal for playing.
Description
Technical Field
The invention relates to advertisement media control, in particular to an advertisement media control system based on face recognition.
Background
In order to improve the popularity of products or commodities, increase the sales volume of products or commodities, and the like, merchants can put a large number of advertisements, for example, the advertisements are played on various places or devices such as a store, a subway, a bus, a platform, a city building, and the like through corresponding device terminals. However, once the existing device terminal is installed, when the advertisement content played by the device terminal needs to be replaced, the advertisement content can only be replaced by replacing the corresponding storage device after the device terminal is detached by a worker, which brings inconvenience to subsequent maintenance.
Disclosure of Invention
In order to overcome the defects of the prior art, the invention aims to provide an advertising media control system based on face recognition, which can solve the problems that the advertising content is difficult to replace and the like in the prior art.
The purpose of the invention is realized by adopting the following technical scheme:
the advertising media control system based on face recognition comprises an equipment terminal and a remote monitoring center; the equipment terminal is in communication connection with the remote monitoring center through a network and is used for sending data signals to the remote monitoring center and receiving and playing advertisement contents returned by the remote monitoring center;
the equipment terminal comprises a microprocessor, a touch display screen and a camera; the touch display screen and the camera are respectively and electrically connected with the microprocessor; the touch display screen is used for generating a touch signal and sending the touch signal to the microprocessor when a touch area of the touch display screen is touched, so that the microprocessor analyzes the touch signal to obtain an analysis result; the microprocessor is used for sending the analysis result to the remote monitoring center so that the remote monitoring center can obtain corresponding advertisement content according to the analysis result in a matching mode, receiving the corresponding advertisement content returned by the remote monitoring center and playing the advertisement content through a display area of the touch display screen; advertisement content keywords, advertisement content release time and advertisement content playing types are arranged in the touch area of the touch display screen;
the camera is used for shooting images within a set range in real time and sending the images to the microprocessor, so that the microprocessor sends the images to the remote monitoring center according to the received images and the acquisition time of the images; the remote monitoring center is used for sorting the acquisition time of all received images and each image to obtain an image set in a preset time period, analyzing each image in the image set in the preset time period, matching to obtain the personnel flow, the average age, the sex, the clothing and the dressing in the preset time period, generating customized advertising content according to the personnel flow, the average age, the sex, the clothing and the dressing and sending the customized advertising content to a corresponding equipment terminal, so that the equipment terminal plays the customized advertising content at regular time in the preset time period.
Further, the equipment terminal comprises voice acquisition equipment; the voice acquisition equipment is electrically connected with the microprocessor and used for sending the acquired voice signals to the microprocessor, so that the microprocessor analyzes the voice signals to obtain an analysis result and sends the analysis result to the remote monitoring center through a network, and the remote monitoring center obtains corresponding advertisement content according to the analysis result and returns the advertisement content to the equipment terminal for playing.
Further, the device terminal also comprises a power supply module; the input end of the power supply module is electrically connected with an external power supply, and the first output end of the power supply module is electrically connected with the microprocessor and used for providing power for the microprocessor after processing an accessed external power supply signal.
Further, the power supply module comprises a power supply control module and a rechargeable battery; the second output end of the power control module is electrically connected with the rechargeable battery and used for charging the rechargeable battery and obtaining the power of the rechargeable battery and providing the power for the microprocessor when the external power supply signal is unavailable.
Furthermore, the power supply module also comprises a battery charging management module and a battery discharging management module; the input end of the battery charging management module is electrically connected with the power supply control module, the output end of the battery charging management module is electrically connected with the rechargeable battery, and the battery charging management module is used for detecting the charging amount of the rechargeable battery and sending the charging amount to the power supply control module, so that the power supply control module judges whether the rechargeable battery is fully charged according to the charging amount of the rechargeable battery, and if yes, the charging of the rechargeable battery is stopped; the input end of the battery discharge management module is electrically connected with the rechargeable battery, and the output end of the battery discharge management module is electrically connected with the microprocessor, and the battery discharge management module is used for detecting the discharge capacity of the rechargeable battery and sending the discharge capacity to the power supply control module, so that the power supply control module judges whether the electric quantity of the rechargeable battery is lower than a preset value;
when the electric quantity of the rechargeable battery is lower than the preset value, the power supply control module cuts off the power supply mode of the rechargeable battery and sends a battery early warning signal to the microprocessor, so that the microprocessor sends a battery early warning notice to the remote monitoring center to inform related workers of overhauling the equipment terminal.
Furthermore, the device terminal further comprises a positioning module, wherein the positioning module is electrically connected with the microprocessor and used for acquiring the position information of the device terminal.
Further, after the equipment terminal is installed and initialized, the microprocessor acquires the position information of the equipment terminal through the positioning module and sends the position information and the equipment information of the equipment terminal to the remote monitoring center, so that the remote monitoring center generates a unique code of the equipment terminal according to the position information of the equipment terminal and the equipment information of the equipment terminal; each device terminal has a unique code.
Further, the equipment terminal further comprises a light detection device, wherein the detection device is electrically connected with the microprocessor and used for detecting the light brightness in the environment where the equipment terminal is located and sending the light brightness to the microprocessor, so that when the microprocessor judges that the light brightness in the environment where the equipment terminal is located is lower than a set value, the equipment terminal is controlled to enter a shutdown state.
Further, the device terminal further comprises an infrared detection module or a radar detection module, wherein the infrared detection or radar detection module is electrically connected with the microprocessor and is used for starting the touch display screen to play default advertisement content when people are detected in the preset range or controlling the touch display screen to enter a low power consumption state when people are detected in the preset range.
Compared with the prior art, the invention has the beneficial effects that:
according to the invention, the touch display screen, the camera and the like are arranged on the equipment terminal, and the equipment terminal is in communication connection with the remote monitoring center, so that the advertisement content can be customized according to the environment of the equipment terminal, and meanwhile, the equipment terminal can interact with the user, thereby realizing the individuation of the advertisement content, and solving the problems that the advertisement content of the equipment terminal is difficult to replace in the prior art.
Drawings
Fig. 1 is a block diagram of an advertising media control system based on face recognition according to the present invention.
Detailed Description
The present invention will be further described with reference to the accompanying drawings and the detailed description, and it should be noted that any combination of the embodiments or technical features described below can be used to form a new embodiment without conflict.
The invention provides a preferred embodiment, and the advertisement media control system based on face recognition can realize the online playing of advertisement content and customize the advertisement content according to the detected content. As shown in fig. 1, the system includes a device terminal and a remote control center.
The equipment terminal is accessed to the remote control center through a network. The equipment terminal is in communication connection with the remote monitoring center, so that data sent by the remote monitoring center can be received conveniently, and advertisements can be played. Preferably, the device terminal in this embodiment is an integrated display device terminal, and may be installed in various public places to play advertisement content.
Preferably, the device terminal comprises a microprocessor, a touch display screen and a camera.
The microprocessor is a core device of the whole equipment terminal and is used for comprehensively controlling the working states of other equipment.
Preferably, the touch display screen is electrically connected to the microprocessor, and is configured to generate a touch signal and send the touch signal to the microprocessor when a touch area of the touch display screen is touched, so that the microprocessor analyzes the touch signal to obtain an analysis result.
And the microprocessor is used for sending the analysis result to the remote monitoring center so that the remote monitoring center can obtain the corresponding advertisement content according to the analysis result in a matching manner, receiving the corresponding advertisement content returned by the remote monitoring center and playing the advertisement content through the display area of the touch display screen.
That is, in the present embodiment, the display area is set in the touch display screen for displaying the advertisement content; the touch area is set, the corresponding touch button is set, and the like, so that after the touch of the user, the specific advertisement content is played for the user, the interaction with the user is facilitated, and the personalized requirement is realized. Preferably, advertisement content keywords, the release time of the advertisement content and the playing type of the advertisement content are arranged in the touch area of the touch display screen. For example, by setting a plurality of touch buttons in a display area of the touch display screen, each of the touch buttons representing a certain meaning. When the user touches the corresponding touch button, the advertisement content is indicated to be watched, and therefore the matched advertisement content can be obtained from the remote monitoring center through the microprocessor to be played, and the personalized requirements of the user are met.
Preferably, the camera is electrically connected with the microprocessor and used for shooting images within a set range in real time and sending the images to the microprocessor, so that the microprocessor sends the images to the remote monitoring center according to the received images and the acquisition time of the images. The remote monitoring center is used for sorting the acquisition time of all the received images and each image to obtain an image set in a preset time period, analyzing each image in the image set in the preset time period, matching to obtain the personnel flow, the average age, the sex, the clothing and the dressing in the preset time period, generating customized advertising content according to the personnel flow, the average age, the sex, the clothing and the dressing and sending the customized advertising content to the corresponding equipment terminal, so that the equipment terminal plays the customized advertising content at regular time in the preset time period. In the embodiment, the camera acquires the shot image in real time, and the advertisement content can be customized for the equipment terminal by counting the flow of people, the average age of people, the sex, the clothes, the dressing and the like in a certain time period according to the image, so that the advertisement delivery has certain pertinence.
Preferably, there may be more than one device terminal, and the location where each device terminal is installed is different. Because the positions and the time are different, people passing through the vicinity of the equipment terminal are different, and therefore, corresponding advertisement content can be formulated for the equipment terminal by comprehensively considering statistics and analysis of people flow in a certain time period, and the advertisement content can be put in more pertinence. For example, in a child area, people flow is mainly biased to the old and children during daytime; for the rest day, people stream is mainly preferred to middle-aged people and children, and corresponding advertisement content can be played according to the characteristics of people stream in the corresponding time period, so that the advertisement delivery is more targeted.
Preferably, the device terminal comprises a voice acquisition device. The voice acquisition equipment is electrically connected with the microprocessor and used for sending acquired voice signals to the microprocessor, so that the microprocessor analyzes the voice signals to obtain an analysis result and sends the analysis result to the remote monitoring center through a network. Meanwhile, the remote monitoring center obtains corresponding advertisement content according to the analysis result and returns the advertisement content to the equipment terminal for playing. The personalized requirements of the user are realized by setting the voice acquisition equipment, so that the operation of the user can be more convenient.
Preferably, the device terminal further comprises a power supply module. The input end of the power supply module is electrically connected with an external power supply, and the first output end of the power supply module is electrically connected with the microprocessor and used for processing an accessed external power supply signal and then providing a power supply for the microprocessor.
Further, the power module comprises a power management module and a rechargeable battery. The second output end of the power control module is electrically connected with the rechargeable battery and used for charging the rechargeable battery and obtaining the power of the rechargeable battery and providing the power for the microprocessor when the external power supply signal is unavailable. That is, when an external power source is present, the microprocessor is supplied with power through the external power source and the rechargeable battery is charged; when the external power supply does not exist or cannot supply power, such as power failure and other problems, the power is supplied to the microprocessor through the rechargeable battery. This embodiment can guarantee the power stability at equipment terminal through adopting two kinds of circular telegram power supply modes.
Preferably, the power supply module further comprises a battery charging management module and a battery discharging management module. The input end of the battery charging management module is electrically connected with the power supply control module, the output end of the battery charging management module is electrically connected with the rechargeable battery, and the battery charging management module is used for detecting the charging amount of the rechargeable battery and sending the charging amount to the power supply control module, so that the power supply control module judges whether the rechargeable battery is fully charged according to the charging amount of the rechargeable battery, and if yes, the charging of the rechargeable battery is stopped.
The input end of the battery discharge management module is electrically connected with the rechargeable battery, and the output end of the battery discharge management module is electrically connected with the microprocessor, and the battery discharge management module is used for detecting the discharge capacity of the rechargeable battery and sending the discharge capacity to the power supply control module, so that the power supply control module judges whether the electric quantity of the rechargeable battery is lower than a preset value. Meanwhile, when the electric quantity of the rechargeable battery is lower than the preset value, the power supply control module disconnects the power supply mode of the rechargeable battery and sends a battery early warning signal to the microprocessor, so that the microprocessor sends a battery early warning notice to the remote monitoring center to notify related workers to overhaul the equipment terminal.
Preferably, the device terminal further comprises a positioning module electrically connected to the microprocessor for acquiring the position information of the device terminal.
Further, after the installation of the device terminal is completed and initialized, the microprocessor acquires the position information of the device terminal through the positioning module and sends the position information and the device information of the device terminal to the remote monitoring center, so that the remote monitoring center generates a unique code of the device terminal according to the position information of the device terminal and the device information of the device terminal. Each equipment terminal has a unique code, and the installed equipment terminals are distinguished by setting the unique codes. In addition, when a certain device terminal is replaced, the unique code can be regenerated by initializing the device terminal.
Preferably, the device terminal further comprises a light detection device. The light detection equipment is electrically connected with the microprocessor and used for detecting the light brightness in the environment where the equipment terminal is located and sending the light brightness to the microprocessor, so that when the microprocessor judges that the light brightness in the environment where the equipment terminal is located is lower than a set value, the equipment terminal is controlled to enter a shutdown state. That is, for example, when the terminal is in a market, a bus station, or the like, and the traffic is low or no person is present at night, the terminal of the device is turned off to save energy consumption, and the safe operation of the device is ensured. Similarly, the equipment terminal can be controlled to be turned on or off in a timing on-off mode.
The equipment terminal further comprises an infrared detection module or a radar detection module. The infrared detection or radar detection module is electrically connected with the microprocessor and used for starting the touch display screen to play default advertisement content when people are detected in the preset range or controlling the touch display screen to enter a low power consumption state when people are detected in the preset range, so that when people are not occupied nearby the equipment terminal, the touch display screen is blacked so as to save electric quantity.
Preferably, the equipment terminal also comprises a communication module, and the microprocessor is in communication connection with the remote monitoring center through the communication module.
The advertisement media control system based on the face recognition provided by the invention has wide application, can be installed in markets, bus stations, subway stations and business buildings, realizes customized delivery of advertisement contents and realizes the advertisement content playing of personalized requirements of users through interaction with the users.
The above embodiments are only preferred embodiments of the present invention, and the protection scope of the present invention is not limited thereby, and any insubstantial changes and substitutions made by those skilled in the art based on the present invention are within the protection scope of the present invention.
Claims (9)
1. The advertising media control system based on face recognition is characterized by comprising an equipment terminal and a remote monitoring center; the equipment terminal is in communication connection with the remote monitoring center through a network and is used for sending data signals to the remote monitoring center and receiving and playing advertisement contents returned by the remote monitoring center;
the equipment terminal comprises a microprocessor, a touch display screen and a camera; the touch display screen and the camera are respectively and electrically connected with the microprocessor; the touch display screen is used for generating a touch signal and sending the touch signal to the microprocessor when a touch area of the touch display screen is touched, so that the microprocessor analyzes the touch signal to obtain an analysis result; the microprocessor is used for sending the analysis result to the remote monitoring center so that the remote monitoring center can obtain corresponding advertisement content according to the analysis result in a matching mode, receiving the corresponding advertisement content returned by the remote monitoring center and playing the advertisement content through a display area of the touch display screen; advertisement content keywords, advertisement content release time and advertisement content playing types are arranged in the touch area of the touch display screen;
the camera is used for shooting images within a set range in real time and sending the images to the microprocessor, so that the microprocessor sends the images to the remote monitoring center according to the received images and the acquisition time of the images; the remote monitoring center is used for sorting the acquisition time of all received images and each image to obtain an image set in a preset time period, analyzing each image in the image set in the preset time period, matching to obtain the personnel flow, the average age, the sex, the clothing and the dressing in the preset time period, generating customized advertising content according to the personnel flow, the average age, the sex, the clothing and the dressing and sending the customized advertising content to a corresponding equipment terminal, so that the equipment terminal plays the customized advertising content at regular time in the preset time period.
2. The advertising media control system based on face recognition as claimed in claim 1, wherein the device terminal comprises a voice acquisition device; the voice acquisition equipment is electrically connected with the microprocessor and used for sending the acquired voice signals to the microprocessor, so that the microprocessor analyzes the voice signals to obtain an analysis result and sends the analysis result to the remote monitoring center through a network, and the remote monitoring center obtains corresponding advertisement content according to the analysis result and returns the advertisement content to the equipment terminal for playing.
3. The advertising media control system based on face recognition as claimed in claim 1, wherein the device terminal further comprises a power module; the input end of the power supply module is electrically connected with an external power supply, and the first output end of the power supply module is electrically connected with the microprocessor and used for providing power for the microprocessor after processing an accessed external power supply signal.
4. The advertising media control system based on face recognition as claimed in claim 3, wherein the power supply module comprises a power supply control module and a rechargeable battery; the second output end of the power control module is electrically connected with the rechargeable battery and used for charging the rechargeable battery and obtaining the power of the rechargeable battery and providing the power for the microprocessor when the external power supply signal is unavailable.
5. The advertising media control system based on face recognition as claimed in claim 4, wherein the power module further comprises a battery charging management module and a battery discharging management module; the input end of the battery charging management module is electrically connected with the power supply control module, the output end of the battery charging management module is electrically connected with the rechargeable battery, and the battery charging management module is used for detecting the charging amount of the rechargeable battery and sending the charging amount to the power supply control module, so that the power supply control module judges whether the rechargeable battery is fully charged according to the charging amount of the rechargeable battery, and if yes, the charging of the rechargeable battery is stopped; the input end of the battery discharge management module is electrically connected with the rechargeable battery, and the output end of the battery discharge management module is electrically connected with the microprocessor, and the battery discharge management module is used for detecting the discharge capacity of the rechargeable battery and sending the discharge capacity to the power supply control module, so that the power supply control module judges whether the electric quantity of the rechargeable battery is lower than a preset value;
when the electric quantity of the rechargeable battery is lower than the preset value, the power supply control module cuts off the power supply mode of the rechargeable battery and sends a battery early warning signal to the microprocessor, so that the microprocessor sends a battery early warning notice to the remote monitoring center to inform related workers of overhauling the equipment terminal.
6. The advertising media control system based on face recognition as claimed in claim 1, wherein the device terminal further comprises a positioning module, and the positioning module is electrically connected to the microprocessor and is configured to obtain the position information of the device terminal.
7. The advertising media control system based on face recognition according to claim 6, wherein after the device terminal is installed and initialized, the microprocessor acquires the location information of the device terminal through the positioning module and sends the location information and the device information of the device terminal to the remote monitoring center, so that the remote monitoring center generates a unique code of the device terminal according to the location information of the device terminal and the device information of the device terminal; each device terminal has a unique code.
8. The advertising media control system based on face recognition according to claim 1, wherein the device terminal further comprises a light detection device, and the detection device is electrically connected to the microprocessor and is configured to detect the brightness of light in the environment where the device terminal is located and send the brightness of light to the microprocessor, so that when the microprocessor determines that the brightness of light in the environment where the device terminal is located is lower than a set value, the device terminal is controlled to enter a shutdown state.
9. The advertising media control system based on face recognition according to claim 1, wherein the device terminal further comprises an infrared detection module or a radar detection module, the infrared detection or radar detection module is electrically connected with the microprocessor, and the microprocessor is used for starting the touch display screen to play default advertising content when a person in the preset range is detected or controlling the touch display screen to enter a low power consumption state when no person in the preset range is detected.
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| CN114613278A (en) * | 2022-04-22 | 2022-06-10 | 白俊明 | Content display device and method for rural propaganda |
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| CN113159824B (en) | 2023-09-01 |
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