CN113159824B - Advertisement media control system based on face recognition - Google Patents
Advertisement media control system based on face recognition Download PDFInfo
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- CN113159824B CN113159824B CN202110236573.4A CN202110236573A CN113159824B CN 113159824 B CN113159824 B CN 113159824B CN 202110236573 A CN202110236573 A CN 202110236573A CN 113159824 B CN113159824 B CN 113159824B
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- microprocessor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/172—Classification, e.g. identification
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
Abstract
The invention discloses an advertisement media control system based on face recognition, which comprises a device terminal and a remote monitoring center; the equipment terminal comprises a microprocessor, a touch display screen and a camera; the touch display screen is used for generating a touch signal and sending the touch signal to the microprocessor when a touch area of the touch display screen is touched, so that the microprocessor analyzes the touch signal to obtain an analysis result and sends the analysis result to the remote monitoring center; the remote monitoring center obtains corresponding advertisement content according to the analysis result matching and returns the advertisement content to the micro-processing, and then plays the advertisement content through a display area of the touch display screen; the camera is used for shooting images within a set range in real time and sending the images to the microprocessor, so that the microprocessor sends the images to the remote monitoring center according to each received image and the acquisition time of each image, and the remote monitoring center analyzes the images, generates customized advertisement content and feeds the customized advertisement content back to the equipment terminal for playing.
Description
Technical Field
The invention relates to advertisement media control, in particular to an advertisement media control system based on face recognition.
Background
In order to improve the popularity of products or commodities, increase sales of products or commodities, etc., merchants can throw a large amount of advertisements, for example, corresponding advertisements are played through corresponding equipment terminals in various places or equipment such as markets, subways, buses, platforms, urban buildings, etc. However, once the installation of the existing equipment terminal is completed, when the advertisement content played by the equipment terminal needs to be replaced, the replacement of the corresponding storage equipment can only be realized after the equipment terminal is disassembled by a worker, and the inconvenience is brought to subsequent maintenance.
Disclosure of Invention
In order to overcome the defects of the prior art, the invention aims to provide an advertisement media control system based on face recognition, which can solve the problems that advertisement contents are difficult to replace and the like in the prior art.
The invention adopts the following technical scheme:
the advertisement media control system based on face recognition comprises an equipment terminal and a remote monitoring center; the equipment terminal is in communication connection with the remote monitoring center through a network and is used for sending data signals to the remote monitoring center, receiving and playing advertisement contents returned by the remote monitoring center;
the equipment terminal comprises a microprocessor, a touch display screen and a camera; the touch display screen and the camera are respectively and electrically connected with the microprocessor; the touch display screen is used for generating a touch signal and sending the touch signal to the microprocessor when a touch area of the touch display screen is touched, so that the microprocessor analyzes the touch signal to obtain an analysis result; the microprocessor is used for sending the analysis result to the remote monitoring center so that the remote monitoring center can obtain corresponding advertisement content according to the analysis result, and receiving the corresponding advertisement content returned by the remote monitoring center and playing the advertisement content through the display area of the touch display screen; the touch area of the touch display screen is internally provided with advertisement content keywords, advertisement content release time and advertisement content play types;
the camera is used for shooting images within a set range in real time and sending the images to the microprocessor, so that the microprocessor sends the images to the remote monitoring center according to each received image and the acquisition time of each image; the remote monitoring center is used for sorting all received images and the acquisition time of each image to obtain an image set in a preset time period, analyzing and matching each image in the image set in the preset time period to obtain personnel flow, people average age, sex, clothing ornament and dress in the preset time period, generating customized advertising content according to the personnel flow, the people average age, the sex, the clothing ornament and the dress, and sending the customized advertising content to the corresponding equipment terminal, so that the equipment terminal can play the customized advertising content in a preset time period.
Further, the equipment terminal comprises a voice acquisition equipment; the voice acquisition equipment is electrically connected with the microprocessor and is used for sending the acquired voice signals to the microprocessor, so that the microprocessor analyzes the voice signals to obtain analysis results and sends the analysis results to the remote monitoring center through a network, and the remote monitoring center obtains corresponding advertisement contents according to the analysis results and returns the advertisement contents to the equipment terminal for playing.
Further, the equipment terminal further comprises a power supply module; the input end of the power supply module is electrically connected with an external power supply, and the first output end of the power supply module is electrically connected with the microprocessor and is used for providing a power supply microprocessor for the microprocessor after processing an accessed external power supply signal.
Further, the power supply module comprises a power supply control module and a rechargeable battery; the second output end of the power supply control module is electrically connected with the rechargeable battery and is used for charging the rechargeable battery, and when an external power supply signal is unavailable, the power supply of the rechargeable battery is obtained and the microprocessor provides power.
Further, the power supply module further comprises a battery charging management module and a battery discharging management module; the input end of the battery charging management module is electrically connected with the power supply control module, the output end of the battery charging management module is electrically connected with the rechargeable battery, and the battery charging management module is used for detecting the charging quantity of the rechargeable battery and sending the charging quantity to the power supply control module, so that the power supply control module judges whether the rechargeable battery is full or not according to the charging quantity of the rechargeable battery, and if yes, the charging of the rechargeable battery is stopped; the input end of the battery discharge management module is electrically connected with the rechargeable battery, the output end of the battery discharge management module is electrically connected with the microprocessor, and the battery discharge management module is used for detecting the discharge amount of the rechargeable battery and sending the discharge amount to the power supply control module, so that the power supply control module judges whether the electric quantity of the rechargeable battery is lower than a preset value or not;
when the electric quantity of the rechargeable battery is lower than a preset value, the power supply control module cuts off the power supply mode of the rechargeable battery and sends a battery early warning signal to the microprocessor so that the microprocessor sends a battery early warning notice to the remote monitoring center to inform related staff to overhaul the equipment terminal.
Further, the equipment terminal further comprises a positioning module, wherein the positioning module is electrically connected with the microprocessor and used for acquiring the position information of the equipment terminal.
Further, after the installation and initialization of the equipment terminal are completed, the microprocessor acquires the position information of the equipment terminal through the positioning module and sends the position information and the equipment information of the equipment terminal to the remote monitoring center, so that the remote monitoring center generates a unique code of the equipment terminal according to the position information of the equipment terminal and the equipment information of the equipment terminal; each device terminal has a unique code.
Further, the device terminal further comprises a light detection device, the detection device is electrically connected with the microprocessor and is used for detecting the light brightness in the environment where the device terminal is located and sending the light brightness to the microprocessor, so that the microprocessor controls the device terminal to enter a shutdown state when judging that the light brightness in the environment where the device terminal is located is lower than a set value.
Further, the device terminal further comprises an infrared detection module or a radar detection module, wherein the infrared detection module or the radar detection module is electrically connected with the microprocessor, and is used for enabling the touch display screen to play default advertisement content when a person is detected in a preset range or controlling the touch display screen to enter a low power consumption state when no person is detected in the preset range.
Compared with the prior art, the invention has the beneficial effects that:
according to the invention, the touch display screen, the camera and the like are arranged on the equipment terminal, and the equipment terminal is in communication connection with the remote monitoring center, so that the advertising content can be customized according to the environment of the equipment terminal, and meanwhile, the user can interact with the equipment terminal, thereby realizing individuation of the advertising content, and solving the problems of difficult replacement of the advertising content of the equipment terminal in the prior art.
Drawings
Fig. 1 is a block diagram of an advertisement media control system based on face recognition according to the present invention.
Detailed Description
The present invention will be further described with reference to the accompanying drawings and detailed description, wherein it is to be understood that, on the premise of no conflict, the following embodiments or technical features may be arbitrarily combined to form new embodiments.
The invention provides a preferred embodiment, an advertisement media control system based on face recognition, which not only can realize online playing of advertisement content, but also can customize the advertisement content according to detected content. As shown in fig. 1, the system includes a device terminal and a remote control center.
The equipment terminal is accessed to the remote control center through a network. The equipment terminal is in communication connection with the remote monitoring center, so that the data sent by the remote monitoring center can be conveniently received, and advertisement playing can be carried out. Preferably, the device terminal in this embodiment is an integrated display device terminal, and can be installed in various public places to play advertisement content.
Preferably, the device terminal includes a microprocessor, a touch display screen, and a camera.
The microprocessor is a core device of the whole equipment terminal and is used for comprehensively controlling the working states of other equipment.
Preferably, the touch display screen is electrically connected with the microprocessor, and is used for generating a touch signal and sending the touch signal to the microprocessor when a touch area of the touch display screen is touched, so that the microprocessor analyzes the touch signal to obtain an analysis result.
And the microprocessor is used for sending the analysis result to the remote monitoring center so that the remote monitoring center can obtain corresponding advertisement content according to the analysis result, and receiving the corresponding advertisement content returned by the remote monitoring center and playing the advertisement content through the display area of the touch display screen.
That is, the present embodiment is used for playing and displaying advertisement content by setting a display area in the touch display screen; the touch area is set, corresponding touch buttons and the like are set, so that after the user touches the touch screen, specific advertisement content can be played for the user, interaction with the user is facilitated, and personalized requirements are met. Preferably, the touch area of the touch display screen is provided with advertisement content keywords, release time of advertisement content and play type of the advertisement content. For example, by setting a plurality of touch buttons in a display area of the touch display screen, each touch button represents a certain meaning. When the user touches the corresponding touch button, the user indicates that the user wants to watch the advertisement content, so that the matched advertisement content can be obtained from a remote monitoring center through a microprocessor to be played, and the personalized requirement of the user is met.
Preferably, the camera is electrically connected with the microprocessor and is used for shooting images within a set range in real time and sending the images to the microprocessor, so that the microprocessor sends the images to the remote monitoring center according to each received image and the acquisition time of each image. The remote monitoring center is used for sorting all the received images and the acquisition time of each image to obtain an image set in a preset time period, analyzing and matching each image in the image set in the preset time period to obtain personnel flow, people average age, sex, clothing ornament and dress in the preset time period, generating customized advertising content according to the personnel flow, people average age, sex, clothing ornament and dress, and sending the customized advertising content to a corresponding equipment terminal, so that the equipment terminal plays the customized advertising content in a preset time period. In this embodiment, the camera obtains the photographed image in real time, and statistics is performed on the traffic, average age, sex, clothes, and dress etc. in a certain period of time according to the image, so that advertisement content can be customized for the equipment terminal, and the advertisement delivery has a certain pertinence.
Preferably, there may be more than one device terminal, each device terminal being mounted in a different location. Because the positions and the time are different, people passing through the vicinity of the equipment terminal are also different, corresponding advertisement contents can be formulated for the equipment terminal by comprehensively considering statistics and analysis of people flow in a certain time period, and the advertisement contents can be put in more pertinently. For example, aiming at the children area, people flow is mainly biased to the old and the children during daytime; for rest days, people flow is mainly biased to middle-aged and children, so that corresponding advertisement contents can be played according to the characteristics of people flow in corresponding time periods, and advertisement delivery is more targeted.
Preferably, the device terminal comprises a voice acquisition device. The voice acquisition equipment is electrically connected with the microprocessor and is used for sending the acquired voice signals to the microprocessor, so that the microprocessor analyzes the voice signals to obtain analysis results and sends the analysis results to the remote monitoring center through a network. And meanwhile, the remote monitoring center obtains corresponding advertisement content according to the analysis result and returns the corresponding advertisement content to the equipment terminal for playing. The personalized requirements of the user can be met by setting the voice acquisition equipment, so that the operation of the user can be more convenient.
Preferably, the device terminal further comprises a power module. The input end of the power supply module is electrically connected with an external power supply, and the first output end of the power supply module is electrically connected with the microprocessor and is used for providing a power supply microprocessor for the microprocessor after processing an accessed external power supply signal.
Still further, the power module includes a power management module and a rechargeable battery. The second output end of the power supply control module is electrically connected with the rechargeable battery and is used for charging the rechargeable battery, and when an external power supply signal is unavailable, the power supply of the rechargeable battery is obtained and the microprocessor provides power. That is, when an external power source is present, the microprocessor is powered by the external power source and the rechargeable battery is charged; when the external power supply does not exist or the external power supply cannot supply power, such as power failure, and the like, the rechargeable battery supplies power to the microprocessor. In the embodiment, by adopting two power supply modes, the power stability of the equipment terminal can be ensured.
Preferably, the power supply module further includes a battery charge management module and a battery discharge management module. The input end of the battery charging management module is electrically connected with the power supply control module, the output end of the battery charging management module is electrically connected with the rechargeable battery, and the battery charging management module is used for detecting the charging quantity of the rechargeable battery and sending the charging quantity to the power supply control module, so that the power supply control module judges whether the rechargeable battery is full or not according to the charging quantity of the rechargeable battery, and if yes, the charging of the rechargeable battery is stopped.
The input end of the battery discharge management module is electrically connected with the rechargeable battery, and the output end of the battery discharge management module is electrically connected with the microprocessor and used for detecting the discharge amount of the rechargeable battery and sending the discharge amount to the power supply control module, so that the power supply control module judges whether the electric quantity of the rechargeable battery is lower than a preset value. Meanwhile, when the electric quantity of the rechargeable battery is lower than a preset value, the power supply control module cuts off the power supply mode of the rechargeable battery and sends a battery early warning signal to the microprocessor so that the microprocessor sends a battery early warning notice to the remote monitoring center to inform related staff to overhaul the equipment terminal.
Preferably, the device terminal further comprises a positioning module, and the positioning module is electrically connected with the microprocessor and is used for acquiring the position information of the device terminal.
Further, after the installation and initialization of the equipment terminal are completed, the microprocessor acquires the position information of the equipment terminal through the positioning module and sends the position information and the equipment information of the equipment terminal to the remote monitoring center, so that the remote monitoring center generates a unique code of the equipment terminal according to the position information of the equipment terminal and the equipment information of the equipment terminal. Each equipment terminal has a unique code, and the installed equipment terminals are distinguished by setting the unique code. In addition, when a certain equipment terminal changes position, the unique code can be regenerated by initializing the equipment terminal.
Preferably, the device terminal further comprises a light detection device. The light detection equipment is electrically connected with the microprocessor and is used for detecting the light brightness in the environment where the equipment terminal is located and sending the light brightness to the microprocessor, so that the microprocessor controls the equipment terminal to enter a shutdown state when judging that the light brightness in the environment where the equipment terminal is located is lower than a set value. That is, for example, in a mall, a bus station, etc., when the traffic is small or no, the safe operation of the equipment is ensured by turning off the equipment terminal to save energy. Similarly, the equipment terminal can be controlled to be powered on and powered off in a timing on-off mode.
The equipment terminal further comprises an infrared detection module or a radar detection module. The infrared detection or radar detection module is electrically connected with the microprocessor, and is used for enabling the touch display screen to play default advertisement content when a person is detected in a preset range or controlling the touch display screen to enter a low-power consumption state when no person is detected in the preset range, so that the touch display screen is blocked when the person is occupied near the equipment terminal, and the electric quantity is saved.
Preferably, the device terminal further comprises a communication module, and the microprocessor is in communication connection with the remote monitoring center through the communication module.
The advertisement media control system based on face recognition provided by the invention is widely applied, can be installed in markets, buses, subway stations and business buildings, and can realize customized delivery of advertisement contents and advertisement content playing of personalized requirements of users through interaction with the users.
The above embodiments are only preferred embodiments of the present invention, and the scope of the present invention is not limited thereto, but any insubstantial changes and substitutions made by those skilled in the art on the basis of the present invention are intended to be within the scope of the present invention as claimed.
Claims (5)
1. The advertisement media control system based on face recognition is characterized by comprising a device terminal and a remote monitoring center; the equipment terminal is in communication connection with the remote monitoring center through a network and is used for sending data signals to the remote monitoring center, receiving and playing advertisement contents returned by the remote monitoring center;
the equipment terminal comprises a microprocessor, a touch display screen and a camera; the touch display screen and the camera are respectively and electrically connected with the microprocessor; the touch display screen is used for generating a touch signal and sending the touch signal to the microprocessor when a touch area of the touch display screen is touched, so that the microprocessor analyzes the touch signal to obtain an analysis result; the microprocessor is used for sending the analysis result to the remote monitoring center so that the remote monitoring center can obtain corresponding advertisement content according to the analysis result, and receiving the corresponding advertisement content returned by the remote monitoring center and playing the advertisement content through the display area of the touch display screen; the touch area of the touch display screen is internally provided with advertisement content keywords, advertisement content release time and advertisement content play types;
the camera is used for shooting images within a set range in real time and sending the images to the microprocessor, so that the microprocessor sends the images to the remote monitoring center according to each received image and the acquisition time of each image; the remote monitoring center is used for sorting all received images and the acquisition time of each image to obtain an image set in a preset time period, analyzing and matching each image in the image set in the preset time period to obtain personnel flow, people average age, sex, clothing ornament and dress in the preset time period, generating customized advertising content according to the personnel flow, the people average age, the sex, the clothing ornament and the dress, and sending the customized advertising content to a corresponding equipment terminal, so that the equipment terminal plays the customized advertising content in a preset time period; the equipment terminal comprises voice acquisition equipment; the voice acquisition equipment is electrically connected with the microprocessor and is used for sending the acquired voice signals to the microprocessor, so that the microprocessor analyzes the voice signals to obtain analysis results and sends the analysis results to the remote monitoring center through a network, and the remote monitoring center obtains corresponding advertisement contents according to the analysis results and returns the advertisement contents to the equipment terminal for playing; the equipment terminal also comprises a power supply module; the input end of the power supply module is electrically connected with an external power supply, the first output end of the power supply module is electrically connected with the microprocessor, and the power supply module is used for providing a power supply microprocessor for the microprocessor after processing an accessed external power supply signal; the power supply module comprises a power supply control module and a rechargeable battery; the second output end of the power supply control module is electrically connected with the rechargeable battery and is used for charging the rechargeable battery, and when an external power supply signal is unavailable, the power supply of the rechargeable battery is obtained and the microprocessor provides power supply; the power supply module further comprises a battery charging management module and a battery discharging management module; the input end of the battery charging management module is electrically connected with the power supply control module, the output end of the battery charging management module is electrically connected with the rechargeable battery, and the battery charging management module is used for detecting the charging quantity of the rechargeable battery and sending the charging quantity to the power supply control module, so that the power supply control module judges whether the rechargeable battery is full or not according to the charging quantity of the rechargeable battery, and if yes, the charging of the rechargeable battery is stopped; the input end of the battery discharge management module is electrically connected with the rechargeable battery, the output end of the battery discharge management module is electrically connected with the microprocessor, and the battery discharge management module is used for detecting the discharge amount of the rechargeable battery and sending the discharge amount to the power supply control module, so that the power supply control module judges whether the electric quantity of the rechargeable battery is lower than a preset value or not;
when the electric quantity of the rechargeable battery is lower than a preset value, the power supply control module cuts off the power supply mode of the rechargeable battery and sends a battery early warning signal to the microprocessor so that the microprocessor sends a battery early warning notice to the remote monitoring center to inform related staff to overhaul the equipment terminal.
2. The advertisement media control system based on face recognition according to claim 1, wherein the device terminal further comprises a positioning module, and the positioning module is electrically connected with the microprocessor, and is configured to obtain the position information of the device terminal.
3. The advertisement media control system based on face recognition according to claim 2, wherein after the installation and initialization of the equipment terminal are completed, the microprocessor obtains the position information of the equipment terminal through the positioning module and sends the position information and the equipment information of the equipment terminal to the remote monitoring center, so that the remote monitoring center generates a unique code of the equipment terminal according to the position information of the equipment terminal and the equipment information of the equipment terminal; each device terminal has a unique code.
4. The advertisement media control system based on face recognition according to claim 1, wherein the device terminal further comprises a light detection device, the detection device is electrically connected with the microprocessor, and is configured to detect the brightness of light in the environment where the device terminal is located and send the brightness to the microprocessor, so that when the microprocessor determines that the brightness of light in the environment where the device terminal is located is lower than a set value, the device terminal is controlled to enter a shutdown state.
5. The advertisement media control system based on face recognition according to claim 1, wherein the device terminal further comprises an infrared detection module or a radar detection module, the infrared detection module or the radar detection module is electrically connected with the microprocessor, and the microprocessor is used for starting the touch display screen to play default advertisement content when a person is detected in a preset range or controlling the touch display screen to enter a low power consumption state when no person is detected in the preset range.
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| CN202110236573.4A CN113159824B (en) | 2021-03-03 | 2021-03-03 | Advertisement media control system based on face recognition |
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