CN102339435A - Advertisement system with network multimedia player - Google Patents
Advertisement system with network multimedia player Download PDFInfo
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- CN102339435A CN102339435A CN2010102326835A CN201010232683A CN102339435A CN 102339435 A CN102339435 A CN 102339435A CN 2010102326835 A CN2010102326835 A CN 2010102326835A CN 201010232683 A CN201010232683 A CN 201010232683A CN 102339435 A CN102339435 A CN 102339435A
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Abstract
The invention discloses an advertisement system with a network multimedia player; the advertisement system comprises the network multimedia player, a multimedia data managing module, an advertisement managing module, a media convergence module and an effective management module, wherein the network multimedia player is used for playing multimedia data; the multimedia data managing module is used for outputting the multimedia data and set values of a layout; the advertisement managing module is used for determining the data of accounts, calculating advertising expenses, supplying a payment platform, storing and outputting advertisements and advertisement demands and reflecting broadcasting results; the media convergence module is used for converging the advertisements and the multimedia data; and the effective management module is used for counting broadcasting effects of the advertisements, broadcasting the advertisements during broadcasting appropriate multi-media data based on the advertisement demands, and then is matched with a keyword or keyword time retrieving and effective managing unit and can achieve higher advertisement benefits according to the effective adjustment.
Description
Technical field
The present invention relates to a kind of network multimedia player ad system, especially can the matchmaker close multimedia and advertisement, and have the multimedia player ad system of the function of result management.
Background technology
Progress along with Information technology; The webpage multimedia player is in a large amount of in recent years development; And then become the business opportunity of network; The many modes with web advertisement of advertisement at present are embedded in the webpage, but along with the development of webpage multimedia player, directly in network player, producing the advertisement that is fit to is the business opportunity in a kind of future.
Advertisement in the network player at present, Chang Wufa plays for required market, and the matchmaker closes and becomes the mechanism of validity response still not to be sufficiently complete, and therefore gray wish is still leapt inadequately, therefore needs a kind of matchmaker of having to close and become the multimedia advertisement system of validity response.
Summary of the invention
Fundamental purpose of the present invention provides a kind of network multimedia player ad system, and this system comprises network multimedia player, multimedia data management module, advertising management module, matchmaker's compound module and result management module.Network multimedia player is accepted spectators' muster, and output one requires information, and play multimedia data.The multimedia data management module is in order to storing a plurality of multi-medium datas, to receive this and require multi-medium data that information plays with the output desire and space of a whole page setting value to network multimedia player, and the output broadcast information.The advertising management module links multimedia player exporting advertisement to multimedia player, and in order to confirm gray account data, accept want advertisement, calculate advertising expenditure and the payment platform is provided, to store advertisement that advertiser uploaded, output want advertisement, and will broadcast effect reaction to advertiser.Matchmaker's compound module links multimedia data management module and advertising management module; Broadcast information in order to the receiving multimedia data administration module; And the want advertisement exported of advertising management module; And, the advertisement matchmaker is closed in suitable multi-medium data, and send a matchmaker respectively and close determined value to advertising management module to select to desire advertisement playing through calculating.Result management module connected network multimedia player is in order to the broadcasting effect of statistics advertisement at network player, and binding advertising management module is given the advertising management module will broadcast effect reaction.
The present invention can broadcast when customizedly gray advertisement being play in the multi-medium data that is fit to according to demand, and the advertisement benefit that reaches.More can be by the result management module, and make advertiser to adjust according to effect, and then can make advertising cost reach higher advertisement benefit.
Can close advertisement and multi-medium data via the weighted calculation matchmaker again, and then can make the advertisement benefit that reaches higher by keyword retrieval, the retrieval of keyword time further.
Description of drawings
Fig. 1 is the block schematic diagram of network multimedia player ad system of the present invention.
Fig. 2 is the thin portion block schematic diagram of multimedia data management module of the present invention.
Fig. 3 is the thin portion block schematic diagram of advertising management module of the present invention.
Fig. 4 is the thin portion block schematic diagram of matchmaker's compound module of the present invention.
Embodiment
Those skilled in the art below cooperate Figure of description that embodiment of the present invention is done more detailed explanation, so that can implement after studying this instructions carefully according to this.
Consult Fig. 1, be the block schematic diagram of network multimedia player ad system of the present invention.As shown in Figure 1, network multimedia player ad system 1 of the present invention comprises network multimedia player 10, multimedia data management module 20, advertising management module 30, matchmaker's compound module 40 and result management module 50.Network multimedia player 10 is accepted spectators' muster, and output one requires information, and play multimedia data.Multimedia data management module 20 is in order to storing a plurality of multi-medium datas, to receive multi-medium data and space of a whole page setting value to network multimedia player 10 that this requires information to play with the output desire, and the output broadcast information.Advertising management module 30 links multimedia players exporting advertisement to multimedia player, and in order to confirm gray account data, accept want advertisement, calculate advertising expenditure and the payment platform is provided, to store advertisement that advertiser uploaded, output want advertisement, and will broadcast effect reaction to advertiser.Matchmaker's compound module 40 links multimedia data management module 20 and advertising management module 30; Broadcast information in order to receiving multimedia data administration module 20; And the want advertisement exported of advertising management module 30; And, the advertisement matchmaker is closed in suitable multi-medium data, and send a matchmaker respectively and close determined value to advertising management module 30 to select to desire advertisement playing through calculating.Result management module 50 connected network multimedia players 10 are in order to the broadcasting effect of statistics advertisement at network player 10, and binding advertising management module 30 is given advertising management module 30 will broadcast effect reaction.
Multi-medium data comprises literal, sound, pattern, bulletin, animation, film, webpage, TV programme, video signal or interactive program etc.Want advertisement can comprise space of a whole page size, reproduction time, playback period, object content, advertisement from date, advertising cost, object content, history and on average browse spectators' number, object content classification, keyword etc., and said want advertisement can be calculated by this matchmaker's compound module 40 and reach the matchmaker and close.Advertisement can be embedded in the network multimedia player 10 or be superimposed on network multimedia player 10 with the mode of jumping out window, and does not influence the state that carries out of network multimedia player 10.
Consult Fig. 2 to Fig. 4, be respectively the thin portion block schematic diagram of multimedia data management module of the present invention 20, advertising management module 30, matchmaker's compound module 40.As shown in Figure 2; Multimedia data management module 20 of the present invention comprises a multimedia database 21, space of a whole page setup unit 23, radio unit 25 and retrieval unit 27; Multimedia database 21 is in order to store at least one multi-medium data; Space of a whole page setup unit 23 requires space of a whole page of this network multimedia player 10 of information setting and superimposed or be embedded in the layout position of the advertisement of network multimedia player 10 according to this, and exports space of a whole page setting value a to network multimedia player 10.Radio unit 25 receives the information that requires of network multimedia player 10, sends selection instruction, to select the multi-medium data of desire broadcast and to export network multimedia player 10 to from multimedia database 21.Retrieval unit 27 links with multimedia database 21 and matchmaker's compound module 40; In order to the time point of literal in each multi-medium data in the multimedia gallery 21 and literal is set up a retrieval and inquisition table, so that keyword retrieval and the keyword time of occurrence function according to conditional information retrieval to be provided.
As shown in Figure 3, advertising management module 30 of the present invention comprises an account management unit 31, a want advertisement setup unit 33, a gold medal flow management unit 35, an advertising database 37, advertisement selection output unit 39.Account management unit 31 is in order to confirming gray account data, and the function of setting up number of the account is provided, and gives advertiser with the broadcasting effect reaction of result management module 50 statistics.Want advertisement setup unit 33 is in order to set gray want advertisement; Gold flow management unit 35 is in order to calculate advertising expenditure according to want advertisement; And the payment platform is provided, and for example the fiscard account transfer is paid or credit card is paid, and advertising database 37 is in order to store from gray advertisement; Advertisement selection output unit 39 links with advertising database 37 and matchmaker's compound module 40; Close determined value according to the matchmaker, when multi-medium data is play, export network multimedia player 10 to at least one that select said advertisement from advertising database 39 in real time from sending advertisement selection instruction.
As shown in Figure 4; Matchmaker's compound module 40 of the present invention comprises a connection unit 41 and weighted calculation unit 43; Connection unit 41 links with this multimedia administration module 20 and this advertising management module 30; Receive the want advertisement of want advertisement setup unit 33 and the broadcast information of this multimedia administration unit 20; With the multi-medium data link in the multimedia database 21 of advertisement in the advertising database 37 of advertising management module 30 and multimedia administration module 20, and export this matchmaker and close determined value to this advertising management module 30 to select advertisement.Matchmaker's compound module 40 weighted calculation unit 43 link with the retrieval unit 27 of this multimedia administration unit 20; Make weighted calculation for keyword or keyword time of occurrence; Again the weighted calculation value is offered connection unit 41, make the matchmaker of multimedia and advertisement close and more to meet gray demand.
When being customizedly gray advertisement to be play in the multi-medium data that is fit to according to demand, the characteristics of network multimedia player ad system of the present invention broadcast, and the advertisement benefit that reaches.
Another characteristics of network multimedia player ad system of the present invention are by the result management module, and make advertiser to adjust according to effect, and then can make advertising cost reach higher advertisement benefit.
Another characteristics again of network multimedia player ad system of the present invention are and can close advertisement and multi-medium data via the weighted calculation matchmaker again, and then can make the advertisement benefit that reaches higher by keyword retrieval, the retrieval of keyword time.
The above is merely in order to explain preferred embodiment of the present invention; Be not that attempt is done any pro forma restriction to the present invention according to this; Therefore, all have in that identical creation spirit is following do relevant any modification of the present invention or change, all must be included in the category that the invention is intended to protect.
Claims (7)
1. a network multimedia player ad system is characterized in that, comprising:
One network multimedia player is accepted spectators' muster, and output one requires information, and plays at least one multi-medium data;
One multimedia data management module stores a plurality of multi-medium datas, receives this and require this an at least one multi-medium data that information plays with output desire from said multi-medium data and a space of a whole page setting value to network multimedia player, and exports a broadcast information;
One advertising management module; Link this multimedia player exporting at least one advertisement to this multimedia player, and in order to confirm a plurality of gray account datas, accept a plurality of want advertisements, calculate advertising expenditure and a payment platform is provided, to store a plurality of advertisements that said advertiser uploaded, export said want advertisement, and will broadcast effect reaction to said advertiser;
One matchmaker's compound module; Link this multimedia data management module and this advertising management module; In order to receiving this broadcast information of this multimedia data management module output, and the said want advertisement of this advertising management module output, and through calculating; Said advertisement matchmaker is closed in suitable multi-medium data, and send a matchmaker respectively and close determined value to this advertising management module from said advertisement, to select to desire advertisement playing; And
One result management module links this network multimedia player adding up the broadcasting effect of said advertisement at this network player, and links this advertising management module and give this advertising management module will broadcast effect reaction,
At least one of wherein said advertisement is embedded or superimposed in this network multimedia player, and does not influence the state that carries out of this network multimedia player.
2. the system of claim 1 is characterized in that, this at least one multi-medium data comprise literal, sound, pattern, bulletin, animation, film, webpage, video signal, TV programme or interactive program at least one of them.
3. the system of claim 1 is characterized in that, this multimedia data management module comprises:
One multimedia database is in order to store this at least one multi-medium data;
One space of a whole page setup unit requires the space of a whole page of this network multimedia player of information setting according to this, and at least one layout position of embedded or superimposed said advertisement in this network multimedia player;
One radio unit, this that receives the output of this network multimedia player requires information, and sends a selection instruction, to select this at least one multi-medium data that desire plays from this multimedia database and to export this network multimedia player to; And
One retrieval unit; Link with this multimedia database and this matchmaker's compound module; In order to the time point of literal in each multi-medium data in this multimedia gallery and literal is set up a retrieval and inquisition table, so that keyword retrieval and the keyword time of occurrence function according to conditional information retrieval to be provided.
4. the system of claim 1 is characterized in that, this advertising management module comprises:
One account management unit, in order to confirming said gray account data, the function of setting up number of the account be provided, and with the broadcasting effect reaction that this result management module is added up give said gray each;
One want advertisement setup unit is in order to set said gray want advertisement;
One gold medal flow management unit calculates advertising expenditure in order to according to said want advertisement, and this payment platform is provided, and an advertising database is in order to store from said gray said advertisement; And
One advertisement selection output unit; Link with this advertising database and this matchmaker's compound module; Close determined value according to this matchmaker; When this at least one multi-medium data is play, export this network multimedia player to at least one that from this advertising database, select said advertisement in real time from sending advertisement selection instruction.
5. like claim 1 or 4 described systems; It is characterized in that, this want advertisement comprise space of a whole page size, reproduction time, playback period, object content, advertisement from date, advertising cost, object content history on average browse spectators' number, object content classification, keyword at least one of them.
6. like claim 1 or 4 described systems, it is characterized in that this payment platform is that the fiscard account transfer is paid or credit card is paid.
7. the system of claim 1 is characterized in that, this matchmaker's compound module comprises:
One connection unit links with this multimedia administration module and this advertising management module, receives said want advertisement and this broadcast information, with said advertisement and said multi-medium data link, and exports this matchmaker and closes determined value to this advertising management module to select advertisement; And
Weighted calculation with the retrieval unit binding of this multimedia administration module, is made for said multi-key word or keyword time of occurrence in one weighted calculation unit, exports a weighted calculation value again to this connection unit.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102326835A CN102339435A (en) | 2010-07-21 | 2010-07-21 | Advertisement system with network multimedia player |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102326835A CN102339435A (en) | 2010-07-21 | 2010-07-21 | Advertisement system with network multimedia player |
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| CN102339435A true CN102339435A (en) | 2012-02-01 |
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| CN2010102326835A Pending CN102339435A (en) | 2010-07-21 | 2010-07-21 | Advertisement system with network multimedia player |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103399917A (en) * | 2013-07-31 | 2013-11-20 | 北京小米科技有限责任公司 | Data file insertion method, device and system |
| CN103678416A (en) * | 2012-09-26 | 2014-03-26 | 杨裴生 | Network news and information reading interactive system |
| CN108683929A (en) * | 2018-06-01 | 2018-10-19 | 深圳安麦思科技有限公司 | Advertisement delivery system |
-
2010
- 2010-07-21 CN CN2010102326835A patent/CN102339435A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103678416A (en) * | 2012-09-26 | 2014-03-26 | 杨裴生 | Network news and information reading interactive system |
| CN103399917A (en) * | 2013-07-31 | 2013-11-20 | 北京小米科技有限责任公司 | Data file insertion method, device and system |
| CN103399917B (en) * | 2013-07-31 | 2017-07-14 | 小米科技有限责任公司 | Data file insertion, device and system |
| CN108683929A (en) * | 2018-06-01 | 2018-10-19 | 深圳安麦思科技有限公司 | Advertisement delivery system |
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Application publication date: 20120201 |