CN105723721A - Intelligent classification transmission method and system for video advertisements - Google Patents
Intelligent classification transmission method and system for video advertisements Download PDFInfo
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- CN105723721A CN105723721A CN201580001371.4A CN201580001371A CN105723721A CN 105723721 A CN105723721 A CN 105723721A CN 201580001371 A CN201580001371 A CN 201580001371A CN 105723721 A CN105723721 A CN 105723721A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Computing Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention provides an intelligent classification transmission method and system for video advertisements. The method comprises the steps of receiving shopping information of a member user; classifying the shopping information; obtaining the type of the product purchased by the user recently; delivering advertisements of the corresponding type to the user according to the type of the product recently purchased by the user. The technical solution allows classified delivery of advertisements.
Description
Technical field
The present invention relates to image domains, particularly relate to intelligent classification transmission method and the system of a kind of video ads.
Background technology
Video (Video) refers to the various technology that a series of static images are caught in the way of the signal of telecommunication, note down, process, store, transmit and reappeared.Continuous print image change is per second more than time more than 24 frames (frame) picture, and according to persistence of vision principle, human eye cannot distinguish the tableaux of single width；Appearing to be smooth continuous print visual effect, such continuous print picture is called video.Video technique is develop for television system the earliest, but has developed into now various different form and got off by videograph in order to consumer.The prosperity of network technology also promotes the record fragment of video be present on the Internet with the form of streaming media and can be received by computer and play.Video belongs to different technology from film, and the latter is that to utilize photography be a series of still photo by dynamic image capturing.
Existing video software advertisement is generally general broadcasting, it is impossible to carries out classification and plays.
Summary of the invention
The application provides the intelligent classification transmission method of a kind of video ads.Its technical scheme solving prior art cannot be carried out the shortcoming that classification is play.
On the one hand, it is provided that the intelligent classification transmission method of a kind of video ads, described method comprises the steps:
Receive the shopping information of member user；
Shopping information is classified, obtains the type of the product that user buys recently；
The type of the product bought recently by user throws in the advertisement of respective type to user.
Optionally, described method also includes:
Receive user according to the feedback information of this advertisement, this feedback information is added up.
Optionally, described method also includes:
As do not received the information of user feedback, then play other kinds of advertisement next time.
On the other hand, it is provided that the intelligent classification transmission system of a kind of video ads, described system includes:
Receive unit, for receiving the shopping information of member user；
Acquiring unit, classifies shopping information, obtains the type of the product that user buys recently；
Advertisement playing module, throws in the advertisement of respective type for the type of product bought recently by user to user.
Optionally, described system also includes:
Receive unit, for receiving user's feedback information according to this advertisement, this feedback information is added up.
Optionally, described system also includes:
Advertisement playing module, is additionally operable to the information as do not received user feedback, then play other kinds of advertisement next time.
Technical scheme provided by the invention can be classified according to the consumption data of user and be carried out the broadcasting of advertisement, so can carry out the classification broadcasting of advertisement according to the demand of user, so its advantage with good advertising effect.
Accompanying drawing explanation
In order to be illustrated more clearly that the technical scheme of the embodiment of the present invention, below the accompanying drawing used required during embodiment is described is briefly described, apparently, accompanying drawing in the following describes is some embodiments of the present invention, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
The flow chart of the image transfer method of a kind of video ads that Fig. 1 provides for the present invention the first better embodiment；
The structure chart of the image delivering system of a kind of video ads that Fig. 2 provides for the present invention the second better embodiment.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is a part of embodiment of the present invention, rather than whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art obtain under not making creative work premise, broadly fall into the scope of protection of the invention.
Refer to the intelligent classification transmission method that Fig. 1, Fig. 1 are a kind of video ads that the present invention the first better embodiment proposes, the method is as it is shown in figure 1, comprise the steps:
Step S101, receive member user shopping information；
Step S102, shopping information is classified, obtain the type of the product that user buys recently；
Step S103, the product bought recently by user type throw in the advertisement of respective type to user.
Technical scheme provided by the invention is when carrying out the input of advertisement, by the advertisement putting of type corresponding for the product according to its purchase, this makes it possible to realize putting on by classification of advertisement.
Optionally, said method can also include after step s 103:
Receive user according to the feedback information of this advertisement, this feedback information is added up.
Optionally, said method can also include after step s 103:
As do not received the information of user feedback, then play other kinds of advertisement next time.
Refer to the intelligent classification transmission system that Fig. 2, Fig. 2 are a kind of video ads that the present invention the second better embodiment proposes, this system includes:
Receive unit 201, for receiving the shopping information of member user；
Acquiring unit 202, classifies shopping information, obtains the type of the product that user buys recently；
Advertisement playing module 203, throws in the advertisement of respective type for the type of product bought recently by user to user.
Technical scheme provided by the invention is when carrying out the input of advertisement, by the advertisement putting of type corresponding for the product according to its purchase, this makes it possible to realize putting on by classification of advertisement.
Optionally, said system can also include:
Receive unit 201, for receiving user's feedback information according to this advertisement, this feedback information is added up.
Optionally, above-mentioned advertisement playing module 203, it is additionally operable to the information as do not received user feedback, then plays other kinds of advertisement next time.
It should be noted that, for each embodiment of the method aforesaid, in order to be briefly described, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, certain some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, embodiment described in this description belongs to preferred embodiment, necessary to involved action and the module not necessarily present invention.
In the above-described embodiments, the description of each embodiment is all emphasized particularly on different fields, the part being not described in certain embodiment, it is possible to referring to the associated description of other embodiments.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment can be by the hardware that program carrys out instruction relevant and completes, this program can be stored in a computer-readable recording medium, storage medium may include that flash disk, read only memory are (English: Read-OnlyMemory, be called for short: ROM), random access device (English: RandomAccessMemory, RAM), disk or CD etc. be called for short:.
The content download method above embodiment of the present invention provided and relevant device, system are described in detail, principles of the invention and embodiment are set forth by specific case used herein, and the explanation of above example is only intended to help to understand method and the core concept thereof of the present invention；Simultaneously for one of ordinary skill in the art, according to the thought of the present invention, all will change in specific embodiments and applications, in sum, this specification content should not be construed as limitation of the present invention.
Claims (6)
1. the intelligent classification transmission method of a video ads, it is characterised in that described method comprises the steps:
Receive the shopping information of member user；
Shopping information is classified, obtains the type of the product that user buys recently；
The type of the product bought recently by user throws in the advertisement of respective type to user.
2. method according to claim 1, it is characterised in that described method also includes:
Receive user according to the feedback information of this advertisement, this feedback information is added up.
3. method according to claim 1, it is characterised in that described method also includes:
As do not received the information of user feedback, then play other kinds of advertisement next time.
4. the intelligent classification transmission system of a video ads, it is characterised in that described system includes:
Receive unit, for receiving the shopping information of member user；
Acquiring unit, classifies shopping information, obtains the type of the product that user buys recently；
Advertisement playing module, throws in the advertisement of respective type for the type of product bought recently by user to user.
5. system according to claim 4, it is characterised in that described system also includes:
Receive unit, for receiving user's feedback information according to this advertisement, this feedback information is added up.
6. system according to claim 4, it is characterised in that described system also includes:
Advertisement playing module, is additionally operable to the information as do not received user feedback, then play other kinds of advertisement next time.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2015/099182 WO2017113052A1 (en) | 2015-12-28 | 2015-12-28 | Smart classification and transmission method and system for video advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105723721A true CN105723721A (en) | 2016-06-29 |
Family
ID=56147511
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201580001371.4A Pending CN105723721A (en) | 2015-12-28 | 2015-12-28 | Intelligent classification transmission method and system for video advertisements |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN105723721A (en) |
| WO (1) | WO2017113052A1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106157096A (en) * | 2016-07-29 | 2016-11-23 | 王晓光 | Recommend concrete grammar and the system of video ads |
| CN116151889A (en) * | 2023-04-04 | 2023-05-23 | 上员品牌数智科技(深圳)有限公司 | Intelligent video advertisement delivery system and method based on big data |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101431524A (en) * | 2007-11-07 | 2009-05-13 | 阿里巴巴集团控股有限公司 | Method and device for implementing oriented network advertisement delivery |
| CN103116854A (en) * | 2012-12-07 | 2013-05-22 | 大连奥林匹克电子城咨信商行 | Network advertisement targeted delivery method based on types of advertisements visited by visitors |
| CN104794003A (en) * | 2015-02-04 | 2015-07-22 | 汉鼎信息科技股份有限公司 | Large data analysis system integrating real-time mode and non-real-time mode |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070208619A1 (en) * | 2005-09-30 | 2007-09-06 | Bellsouth Intellectual Property Corporation | Methods, systems, and computer program products for providing targeted advertising to communications devices |
-
2015
- 2015-12-28 WO PCT/CN2015/099182 patent/WO2017113052A1/en active Application Filing
- 2015-12-28 CN CN201580001371.4A patent/CN105723721A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101431524A (en) * | 2007-11-07 | 2009-05-13 | 阿里巴巴集团控股有限公司 | Method and device for implementing oriented network advertisement delivery |
| CN103116854A (en) * | 2012-12-07 | 2013-05-22 | 大连奥林匹克电子城咨信商行 | Network advertisement targeted delivery method based on types of advertisements visited by visitors |
| CN104794003A (en) * | 2015-02-04 | 2015-07-22 | 汉鼎信息科技股份有限公司 | Large data analysis system integrating real-time mode and non-real-time mode |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106157096A (en) * | 2016-07-29 | 2016-11-23 | 王晓光 | Recommend concrete grammar and the system of video ads |
| CN116151889A (en) * | 2023-04-04 | 2023-05-23 | 上员品牌数智科技(深圳)有限公司 | Intelligent video advertisement delivery system and method based on big data |
| CN116151889B (en) * | 2023-04-04 | 2023-06-20 | 上员品牌数智科技(深圳)有限公司 | Intelligent video advertisement delivery system and method based on big data |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2017113052A1 (en) | 2017-07-06 |
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| C06 | Publication | ||
| PB01 | Publication | ||
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| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20160629 |