CN106792230B - Advertisement interaction method and system based on live video - Google Patents
Advertisement interaction method and system based on live video Download PDFInfo
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- CN106792230B CN106792230B CN201611225851.1A CN201611225851A CN106792230B CN 106792230 B CN106792230 B CN 106792230B CN 201611225851 A CN201611225851 A CN 201611225851A CN 106792230 B CN106792230 B CN 106792230B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses an advertisement interaction method and system based on live video, wherein the method comprises the following steps: the network anchor end is connected to the server through a network, receives an instruction of the network anchor to select a display screen of the live broadcast advertisement through the server, and generates advertisement live broadcast data after acquiring audio and video of the live broadcast advertisement and uploads the advertisement live broadcast data to the server; the display screen downloads the live advertisement data from the server for playing; after the user side is connected to the server, a user instruction is received to select the live advertisement data from the server to play, meanwhile, the user jumps to a specified page for purchasing products in the live advertisement data, and comments on the products in the live advertisement data are published. The display terminal can realize the live video playing of the network anchor besides remotely controlling and playing the advertisement programs, and a user can publish a bullet screen and comments by watching the data played by the display terminal, thereby improving the interactivity of the existing live video.
Description
Technical Field
The invention relates to the technical field of live video, in particular to an advertisement interaction method and system based on live video.
Background
At present, information in a video live program is released unidirectionally, namely, the information can be released to a receiver user only by a content publisher such as a television station, and the receiver user can not feed back the information; in some cases, some programs of a television station need to communicate with a user, and a common method is to superimpose broadcasted content programs on a data anchor server, attach advertisement information in the form of corner advertisements, and transmit feedback information to a background server by a telephone, a short message and the like.
In this mode, the release of the television information and the feedback of the user information are completed based on different networks, the occupied resources are more, and the information can only be carried out once and does not really achieve interactive communication. Even in the internet capable of carrying out exchange type information transmission, the live video program information is also in one-way transmission, audiences can only use computers or mobile phones to watch the live video programs in one way, if the audiences want to exchange information with a host of the live programs, more and more mobile phone users of two parties exchanging the information can enjoy or learn videos by broadcasting or ordering some video programs through the mobile phones by means of another communication mode, and the traditional mode of watching the programs is also greatly changed. In addition, the current mobile phone program watching does not really achieve an interaction, and cannot mutually communicate with other audiences and the anchor in the program.
Therefore, the advertisement system in the prior art only plays the advertisement simply and repeatedly, cannot interact in real time, cannot comment on the advertisement, is mixed with the false advertisement, cannot allow the advertisement object to interact with the participators, and is not beneficial to normal information exchange.
Accordingly, the prior art is yet to be improved and developed.
Disclosure of Invention
In view of the defects of the prior art, the invention aims to provide an advertisement interaction method and system based on live video, and aims to solve the technical problems that in the prior art, the advertisement live video only simply and repeatedly plays advertisements, cannot interact in real time, cannot comment, is mixed with false advertisements, cannot enable advertisement objects and participation to interact, and is not beneficial to normal information communication.
The technical scheme of the invention is as follows:
an advertisement interaction method based on live video comprises the following steps:
A. the network anchor end is connected to the server through a network, receives an instruction of the network anchor to select a display screen of the live broadcast advertisement through the server, and generates advertisement live broadcast data after acquiring audio and video of the live broadcast advertisement and uploads the advertisement live broadcast data to the server;
B. the display screen downloads the live advertisement data from the server for playing;
C. after the user side is connected to the server, a user instruction is received to select the live advertisement data from the server to play, meanwhile, the user jumps to a specified page for purchasing products in the live advertisement data, and comments on the products in the live advertisement data are published.
The advertisement interaction method based on video live broadcast comprises the following steps before the step A:
and S, presetting a plurality of display screens to be connected to a server.
The advertisement interaction method based on live video broadcast, wherein the step a1 specifically includes the steps of:
a1, the network anchor end is connected to the server through the network, the network anchor end receives the instruction of the network anchor and selects the display screen of the live broadcast advertisement through the server;
a2, the network anchor terminal collects advertisement audio through a microphone, collects advertisement video through a camera, compresses the audio and video to generate advertisement live broadcast data, and uploads the advertisement live broadcast data to a server.
In the video live broadcast-based advertisement interaction method, after the user terminal is connected to the server in the step C, the step C of receiving an instruction of the user to select the advertisement live broadcast data from the server for playing and jumping to a designated page for purchasing a product in the advertisement live broadcast data includes:
c11, after the user end is connected with the server, receiving the advertisement live broadcast data play instruction of the user and selecting the advertisement live broadcast data from the server;
c12, playing the advertisement live broadcast data according to the obtained advertisement live broadcast data and simultaneously displaying a designated page for purchasing products in the advertisement live broadcast data;
c13, the user end receives a user instruction to jump to a designated page for purchasing a product in the live advertising data.
The advertisement interaction method based on live video broadcast, wherein the step C of publishing comments on products in live advertisement data specifically comprises the steps of:
c21, after the user side is connected with the server, receiving a user instruction to obtain comments made by the user to the products in the advertisement live broadcast data;
c22, uploading the comments made by the user to the server by the user side, and sending the comments to the display screen and the user side by the server for display.
The advertisement interaction method based on video live broadcast comprises the following steps after the step C:
D. the server acquires comments issued by the users, carries out semantic analysis on the comments, and evaluates the credibility of the network anchor end issuing the live broadcast data of the advertisement according to the analyzed semantics.
An advertisement interaction system based on live video, wherein the system comprises:
the live broadcast data uploading module is used for the network anchor end to be connected to the server through a network, receiving an instruction of the network anchor end to select a display screen of a live broadcast advertisement through the server, and generating advertisement live broadcast data after the network anchor end collects audio and video of the live broadcast advertisement and uploads the advertisement live broadcast data to the server;
the live broadcast data downloading and playing module is used for downloading advertisement live broadcast data from the server by the display screen to play;
and the live broadcast interaction module is used for receiving a user instruction to select the live broadcast data of the advertisement from the server to play after the user side is connected to the server, jumping to a specified page for purchasing a product in the live broadcast data of the advertisement, and publishing comments on the product in the live broadcast data of the advertisement.
The advertisement interaction system based on live video broadcast, wherein the system further comprises:
the system comprises a presetting module, a display module and a display module, wherein the presetting module is used for presetting a plurality of display screens to be connected to a server;
and the semantic analysis and evaluation module is used for acquiring comments issued by the user by the server, carrying out semantic analysis on the comments, and evaluating the credibility of the network anchor end issuing the live advertisement data according to the analyzed semantics.
The advertisement interactive system based on live video, wherein the live data uploading module specifically comprises:
the live broadcasting unit is used for connecting the network anchor end to the server through the network, and the network anchor end receives an instruction of the network anchor and selects a display screen of a live broadcasting advertisement through the server;
and the data uploading unit is used for collecting advertisement audio by the network anchor terminal through the microphone, collecting advertisement video through the camera, compressing the audio and the video to generate advertisement live broadcast data and uploading the advertisement live broadcast data to the server.
The advertisement interactive system based on live video, wherein the live broadcast interactive module specifically comprises:
the first user end connection unit is used for receiving an advertisement live broadcast data playing instruction of a user and selecting advertisement live broadcast data from the server after the user end is connected with the server;
the playing and displaying unit is used for playing the user side according to the obtained live advertisement data and displaying a specified page for purchasing a product in the live advertisement data;
the page jumping unit is used for receiving a user instruction by a user side so as to jump to a specified page for purchasing a product in the advertisement live broadcast data;
the comment acquisition unit is used for receiving a user instruction to acquire a comment issued by a user on a product in the advertisement live broadcast data after the user side is connected with the server;
and the comment display unit is used for uploading comments issued by the user to the server by the user side and sending the comments to the display screen and the user side for displaying by the server.
The invention provides an advertisement interaction method and system based on live video, wherein a display terminal can remotely control and play advertisement programs, live video playing of a network anchor can be realized, and a user can post a barrage and comments by watching data played by the display terminal, so that the interactivity of the existing live video is improved.
Drawings
Fig. 1 is a flowchart of an advertisement interaction method based on live video according to a preferred embodiment of the present invention.
Fig. 2 is a system topology diagram of a specific application embodiment of the video live broadcast-based advertisement interaction method of the present invention.
Fig. 3 is a flowchart illustrating a video live broadcast-based advertisement interaction method according to a specific application embodiment of the present invention, where a display screen acquires data from a main broadcast terminal for playing.
Fig. 4 is a flowchart of a user side of an embodiment of the advertisement interaction method based on live video according to the present invention.
Fig. 5 is a functional block diagram of an advertisement interaction system based on live video according to a preferred embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and effects of the present invention clearer and clearer, the present invention is described in further detail below. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The invention also provides a flow chart of a preferred embodiment of the advertisement interaction method based on live video, as shown in fig. 1, the method comprises the following steps:
and S100, the network anchor end is connected to a server through a network, receives an instruction of the network anchor to select a display screen of the live broadcast advertisement through the server, and generates advertisement live broadcast data after acquiring audio and video of the live broadcast advertisement and uploads the advertisement live broadcast data to the server.
In specific implementation, the display screen is a display terminal, and the network anchor terminal is an intelligent terminal adopted by the network anchor. The embodiment of the invention is described by taking advertisement video as an example. Specifically, as shown in fig. 2, the system is a system architecture diagram in the method, specifically, a display screen is used as a display terminal in the system, wherein the display terminal is provided with a plurality of display terminals, the advertisement object terminal is a mobile phone terminal used by a user, the display terminal performs data interaction with a server through the internet, the advertisement object terminal also performs data interaction after being connected with the server through the internet, the anchor terminal is a network anchor terminal, and the anchor terminal is also connected with the server through the internet. The network anchor terminal can be used for selecting the display screens to play the video of the network anchor terminal, and the advertisement products in the video played by the anchor terminal can be purchased from the network. The server can respond to the requests of the display terminal and the mobile phone terminal, send video data, receive the video data from the anchor terminal, and provide an interface for the anchor terminal to manage other display terminals. The anchor terminal can upload video data to the server and manage the display terminal through an interface of the server. The network anchor can select on which display screens to play the video of the anchor, and advertisement products in the video played by the anchor can be purchased from the network.
Further, step S100 is preceded by:
and S, presetting a plurality of display screens to be connected to a server. The display screen can be used as a display terminal, besides the traditional advertising function, video data live broadcast videos can be obtained from the server, and comments from mobile phone end software are displayed.
Further, step S100 specifically includes the steps of:
step S101, a network anchor end is connected to a server through a network, receives an instruction of the network anchor and selects a display screen of a live broadcast advertisement through the server;
and S102, the network anchor terminal collects advertisement audio through a microphone, collects advertisement video through a camera, compresses the audio and the video to generate advertisement live broadcast data, and uploads the advertisement live broadcast data to a server.
In specific implementation, the network anchor end is connected to the server; the network anchor selects a live display screen through the server; the network anchor terminal collects the audio and video of the anchor advertisement through a camera and a microphone, compresses the audio and video and uploads the compressed audio and video to the server. The data volume becomes smaller after the data compression, and after the data is uploaded to the server, the load of the server is reduced, and the data transmission rate is also increased.
And S200, downloading the live advertisement data from the server by the display screen for playing.
In specific implementation, after the network anchor selects the display screen and the live broadcast data of the network anchor is transmitted to the server, the live broadcast data is downloaded from the server by the undetermined display screen and is decompressed and played for the network anchor to check.
Step S300, after the user side is connected to the server, receiving a user instruction to select the live advertisement data from the server for playing, jumping to a specified page for purchasing products in the live advertisement data, and publishing comments on the products in the live advertisement data.
When the method is implemented specifically, the user end completes connection with the server, sends comments, acquires live videos, plays and issues comments, purchases products in the advertisements, and is controlled by the advertisement object (user). The user can send own comments to the display screen for displaying. After the user side is connected to the server, the user side displays a menu interface, different instructions on the menu, such as instructions for playing live broadcast data, making comments, purchasing advertising commodities and the like, and the user clicks different instructions to correspond to different operations. And if the user clicks the instruction for purchasing the advertisement commodity, the user side jumps to the advertisement commodity purchasing page.
After the user terminal is connected to the server in step S300, the step of receiving an instruction of the user to select live advertisement data from the server for playing and jumping to a designated page for purchasing a product in the live advertisement data specifically includes:
step S311, after the user side is connected with the server, receiving an advertisement live broadcast data playing instruction of the user and selecting advertisement live broadcast data from the server;
step S312, the user side plays the obtained live advertisement data and simultaneously displays a designated page for purchasing products in the live advertisement data;
step S313, the user end receives a user instruction to jump to a designated page for purchasing a product in the live advertisement data.
In specific implementation, after a mobile phone end (user end) of an advertisement object is connected with a server, the mobile phone end receives an instruction of the advertisement object to select, and if the advertisement object selects video playing, the user end obtains video data from the server and plays the video. The display screen also displays a specified page for purchasing the products in the advertisement live broadcast data, and the products in the advertisement live broadcast data can be purchased after the user clicks the specified page.
In a further embodiment, the step S300 of publishing comments on the product in the live advertisement data specifically includes the steps of:
step S321, after the user side is connected with the server, receiving a user instruction to obtain comments issued by the user to the products in the advertisement live broadcast data;
and step S322, the user side uploads the comments issued by the user to the server, and the server issues the comments to the display screen and the user side for display.
In specific implementation, after the mobile phone terminal (user side) is connected with the server, if the advertisement object purchases a product in the advertisement, the advertisement object (user) can choose to issue a comment instruction, the mobile phone terminal (user side) obtains a comment input by the advertisement object (user) and uploads the comment to the server, and the server issues the comment to the display screen and the mobile phone terminal (user side) for the advertisement object (user) to check.
In a further embodiment, step S300 is followed by the steps of:
and S400, the server acquires comments issued by the user, carries out semantic analysis on the comments, and evaluates the credibility of the network anchor end issuing the live advertisement data according to the analyzed semantics.
In specific implementation, the comment of the advertisement object on the product in the advertisement directly affects the reputation of the corresponding anchor. The server acquires the comments of the advertisement objects, analyzes the semantics of the comments and evaluates the credibility of the network anchor according to a preset semantic and credit corresponding method. For example, the credit of the anchor is set to be one percent, when the comment is good after the semantic analysis, the credit of the anchor is added with 1 point, and if the comment is poor after the semantic analysis, the credit of the anchor is subtracted, and the credit of the anchor can be checked by the advertisement object, so that the credibility of the advertisement is increased, a reference opinion is provided for the advertisement object to buy an advertisement product, and a guarantee is provided for a user to shop.
The invention also provides a flow chart for acquiring the data of the main broadcast terminal for playing by the display screen of a specific application example of the video live broadcast-based advertisement interaction method, as shown in fig. 3, the method comprises the following steps:
step S1, start;
step S2, connecting the display screen to the server;
step S3, the network anchor contacts the server, the network anchor connects the server through the network, namely contacts;
step S4, the network anchor selects a display screen of the live broadcast through the server;
s5, the network anchor terminal acquires audio and video compression through a camera and a microphone and uploads the compressed audio and video to a server;
step S6, the display downloads the video from the server for playing;
and step S7, end.
The invention also provides a flow chart of a user side of a specific application embodiment of the video live broadcast-based advertisement interaction method, as shown in fig. 4, the method comprises the following steps:
step S10, start;
step S20, the mobile phone end is connected to the server;
step S30, selecting advertisement objects;
step S40, purchasing commodities;
step S50, the mobile phone end selects video playing;
step S60, the mobile phone end makes comments;
step S70, acquiring video data from a server;
step S80, selecting video playing;
step S90, the mobile phone uploads the comments to the server;
step S91, the server sends the information to the display screen and the mobile phone terminal;
and step S92, end.
In an exemplary embodiment, the apparatus may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as a memory comprising instructions, executable by a processor of an apparatus to perform the above method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
The present invention also provides a functional schematic block diagram of a preferred embodiment of an advertisement interaction system based on live video, as shown in fig. 5, the system includes:
the live broadcast data uploading module 100 is used for connecting the network anchor end to the server through the network, receiving an instruction of the network anchor to select a display screen of the live broadcast advertisement through the server, and generating advertisement live broadcast data after the network anchor end collects audio and video of the live broadcast advertisement and uploads the advertisement live broadcast data to the server; as described in the method embodiments.
A live broadcast data downloading and playing module 200, configured to download, by a display screen, advertisement live broadcast data from a server for playing; as described in the method embodiments.
The live broadcast interaction module 300 is used for receiving a user instruction to select live broadcast advertisement data from the server to play after a user side is connected to the server, jumping to a specified page for purchasing a product in the live broadcast advertisement data, and publishing comments on the product in the live broadcast advertisement data; as described in the method embodiments.
The advertisement interaction system based on live video broadcast, wherein the system further comprises:
the system comprises a presetting module, a display module and a display module, wherein the presetting module is used for presetting a plurality of display screens to be connected to a server; as described in the method embodiments.
The system comprises a semantic analysis and evaluation module, a network anchor terminal and a server, wherein the semantic analysis and evaluation module is used for acquiring comments issued by a user by the server, carrying out semantic analysis on the comments and evaluating the credibility of the network anchor terminal issuing the live advertisement data according to the analyzed semantics; as described in the method embodiments.
The advertisement interactive system based on live video, wherein the live data uploading module specifically comprises:
the live broadcasting unit is used for connecting the network anchor end to the server through the network, and the network anchor end receives an instruction of the network anchor and selects a display screen of a live broadcasting advertisement through the server; as described in the method embodiments.
The data uploading unit is used for collecting advertisement audio by the network anchor terminal through a microphone, collecting advertisement video through a camera, compressing the audio and the video to generate advertisement live broadcast data and uploading the advertisement live broadcast data to the server; as described in the method embodiments.
The advertisement interactive system based on live video, wherein the live broadcast interactive module specifically comprises:
the first user end connection unit is used for receiving an advertisement live broadcast data playing instruction of a user and selecting advertisement live broadcast data from the server after the user end is connected with the server; as described in the method embodiments.
The playing and displaying unit is used for playing the user side according to the obtained live advertisement data and displaying a specified page for purchasing a product in the live advertisement data; as described in the method embodiments.
The page jumping unit is used for receiving a user instruction by a user side so as to jump to a specified page for purchasing a product in the advertisement live broadcast data; as described in the method embodiments.
The comment acquisition unit is used for receiving a user instruction to acquire a comment issued by a user on a product in the advertisement live broadcast data after the user side is connected with the server; as described in the method embodiments.
The comment display unit is used for uploading comments issued by the user to the server by the user side and sending the comments to the display screen and the user side by the server for displaying; as described in the method embodiments.
In summary, the present invention provides an advertisement interaction method and system based on live video, and the method includes: the network anchor end is connected to the server through a network, receives an instruction of the network anchor to select a display screen of the live broadcast advertisement through the server, and generates advertisement live broadcast data after acquiring audio and video of the live broadcast advertisement and uploads the advertisement live broadcast data to the server; the display screen downloads the live advertisement data from the server for playing; after the user side is connected to the server, a user instruction is received to select the live advertisement data from the server to play, meanwhile, the user jumps to a specified page for purchasing products in the live advertisement data, and comments on the products in the live advertisement data are published. The display terminal can realize the live video playing of the network anchor besides remotely controlling and playing the advertisement programs, and a user can publish a bullet screen and comments by watching the data played by the display terminal, thereby improving the interactivity of the existing live video.
It is to be understood that the invention is not limited to the examples described above, but that modifications and variations may be effected thereto by those of ordinary skill in the art in light of the foregoing description, and that all such modifications and variations are intended to be within the scope of the invention as defined by the appended claims.
Claims (10)
1. An advertisement interaction method based on live video is characterized by comprising the following steps:
A. the network anchor end is connected to the server through a network, receives an instruction of the network anchor to select a display screen of the live broadcast advertisement through the server, and generates advertisement live broadcast data after acquiring audio and video of the live broadcast advertisement and uploads the advertisement live broadcast data to the server;
B. the display screen downloads the live advertisement data from the server for playing;
C. after the user side is connected to the server, receiving a user instruction to select live advertisement data from the server for playing, jumping to a specified page for purchasing a product in the live advertisement data, and publishing comments on the product in the live advertisement data; the client uploads comments issued by the user to the server, and the server sends the comments to the display screen and the client for display.
2. The method of claim 1, wherein the step a is preceded by the steps of:
and S, presetting a plurality of display screens to be connected to a server.
3. The video live broadcast-based advertisement interaction method according to claim 2, wherein the step a specifically comprises the steps of:
a1, the network anchor end is connected to the server through the network, the network anchor end receives the instruction of the network anchor and selects the display screen of the live broadcast advertisement through the server;
a2, the network anchor terminal collects advertisement audio through a microphone, collects advertisement video through a camera, compresses the audio and video to generate advertisement live broadcast data, and uploads the advertisement live broadcast data to a server.
4. The method of claim 3, wherein the step of receiving a user's instruction to select live advertisement data from the server for playing and jumping to a designated page for purchasing a product in the live advertisement data after the user terminal connects to the server in step C comprises:
c11, after the user end is connected with the server, receiving the advertisement live broadcast data play instruction of the user and selecting the advertisement live broadcast data from the server;
c12, playing the advertisement live broadcast data according to the obtained advertisement live broadcast data and simultaneously displaying a designated page for purchasing products in the advertisement live broadcast data;
c13, the user end receives a user instruction to jump to a designated page for purchasing a product in the live advertising data.
5. The advertisement interaction method based on live video broadcast of claim 3, wherein the step C of publishing comments on the products in the live advertisement data specifically comprises the steps of:
and C21, after the user side is connected with the server, receiving a user instruction to obtain the comment issued by the user on the product in the advertisement live broadcast data.
6. The method of claim 1, wherein the step C is followed by further comprising:
D. the server acquires comments issued by the users, carries out semantic analysis on the comments, and evaluates the credibility of the network anchor end issuing the live broadcast data of the advertisement according to the analyzed semantics.
7. An advertisement interaction system based on live video, the system comprising:
the live broadcast data uploading module is used for the network anchor end to be connected to the server through a network, receiving an instruction of the network anchor end to select a display screen of a live broadcast advertisement through the server, and generating advertisement live broadcast data after the network anchor end collects audio and video of the live broadcast advertisement and uploads the advertisement live broadcast data to the server;
the live broadcast data downloading and playing module is used for downloading advertisement live broadcast data from the server by the display screen to play; the live broadcast interaction module is used for receiving a user instruction to select the live broadcast data of the advertisement from the server to play after the user side is connected to the server, jumping to a specified page for purchasing a product in the live broadcast data of the advertisement, and publishing comments on the product in the live broadcast data of the advertisement;
the live broadcast interaction module specifically comprises:
and the comment display unit is used for uploading comments issued by the user to the server by the user side and sending the comments to the display screen and the user side for displaying by the server.
8. The video live based advertisement interaction system of claim 7, further comprising:
the system comprises a presetting module, a display module and a display module, wherein the presetting module is used for presetting a plurality of display screens to be connected to a server;
and the semantic analysis and evaluation module is used for acquiring comments issued by the user by the server, carrying out semantic analysis on the comments, and evaluating the credibility of the network anchor end issuing the live advertisement data according to the analyzed semantics.
9. The video live broadcast-based advertisement interaction system of claim 8, wherein the live broadcast data uploading module specifically comprises:
the live broadcasting unit is used for connecting the network anchor end to the server through the network, and the network anchor end receives an instruction of the network anchor and selects a display screen of a live broadcasting advertisement through the server;
and the data uploading unit is used for collecting advertisement audio by the network anchor terminal through the microphone, collecting advertisement video through the camera, compressing the audio and the video to generate advertisement live broadcast data and uploading the advertisement live broadcast data to the server.
10. The video live broadcast-based advertisement interaction system of claim 9, wherein the live broadcast interaction module further comprises:
the first user end connection unit is used for receiving an advertisement live broadcast data playing instruction of a user and selecting advertisement live broadcast data from the server after the user end is connected with the server;
the playing and displaying unit is used for playing the user side according to the obtained live advertisement data and displaying a specified page for purchasing a product in the live advertisement data;
the page jumping unit is used for receiving a user instruction by a user side so as to jump to a specified page for purchasing a product in the advertisement live broadcast data;
and the comment acquisition unit is used for receiving a user instruction to acquire a comment issued by the user on a product in the advertisement live broadcast data after the user side is connected with the server.
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