KR102637148B1 - Media server, method and computer program for directly processing an order signal as a pre-registered order means - Google Patents

Abstract

Disclosure of the present specification includes the steps of a media server receiving an order signal, which is an input for an order icon, from a set-top box viewing commerce content; transmitting, by the media server, a processing request signal according to the ordering means of the set-top box to the ARS server through a data server in response to the order signal; While the media server connects the order phone from the ARS server to the first user terminal, receiving information about the connection status of the order phone from the data server; Disclosed is a method of directly processing an order signal using a registered ordering means, including the step of the media server transmitting content about the connection status of the order phone to the set-top box.

Description

Media server, method and computer program for directly processing an order signal as a pre-registered order means, and computer program for executing the method {Media server, method and computer program for directly processing an order signal as a pre-registered order means}

The present disclosure relates to a media server, a method for directly processing an order signal with a pre-registered order means, and a computer program for executing the method.

Recently, with the development of TV technology and digital technology, various information is being delivered to viewers through TV. For example, TV home shopping, which provides shopping information through TV, is providing a variety of information in accordance with technological changes. Meanwhile, with the recent commercialization of digital-based digital television technology, it has become possible to provide various contents through networks such as the Internet connected to each home, and a representative example is IPTV (Internet Protocol Television) service.

In IPTV service, various services can be provided to IPTV service subscribers through a set-top box installed in a designated space, such as at home. Among them, shopping broadcasting service (or commerce broadcasting) provided through commerce channels. may also be provided.

In the case of a commerce business that produces a shopping broadcasting service, a commerce channel (i.e., a shopping broadcasting service) can be organized on a channel granted/promised correspondingly by paying a certain amount.

Accordingly, when an IPTV service subscriber selects a promised channel on the set-top box, the set-top box receives the commerce channel regularly scheduled for that channel and outputs it through the TV, allowing the IPTV service subscriber to watch the commerce channel and use the shopping broadcast service. However, there are limits to improving convenience, such as delivery of various shopping information according to user needs, confirmation of shopping information, and ordering.

In embodiments of the present disclosure, when an order signal is input, the order signal can be processed using a registered order means.

A method according to an embodiment of the present disclosure includes the steps of a media server receiving an order signal, which is an input for an order icon, from a set-top box viewing commerce content; transmitting, by the media server, a processing request signal according to the ordering means of the set-top box to the ARS server through a data server in response to the order signal; While the media server connects the order phone from the ARS server to the first user terminal, receiving information about the connection status of the order phone from the data server; It may include the step of the media server transmitting content about the connection status of the order phone to the set-top box.

In addition, the method according to an embodiment of the present disclosure includes the steps of the media server receiving a change signal of an ordering means from the set-top box; And the media server generates the change signal and transmits it to the ARS server through the data server, and processes the ARS server to stop the phone connection to the first user terminal. there is.

In addition, the method according to an embodiment of the present disclosure includes the steps of the media server receiving an order means change signal from the set-top box; And the media server generates the ordering means change signal and transmits it to the ARS server through the data server, so that the ARS server stops the phone connection to the first user terminal and places an order for the second user terminal. A step of processing to attempt a phone connection may be further included.

In addition, the method according to an embodiment of the present disclosure includes, when the media server receives an unanswered signal of an order call from the ARS server, transmitting new order connection content corresponding to the unanswered signal to the set-top box; It can be included.

In addition, the method according to an embodiment of the present disclosure may further include the step of generating, by the media server, the commerce content and the order icon as a single streaming data and transmitting it to the set-top box.

A media server according to an embodiment of the present disclosure includes a communication unit that communicates with one or more set-top boxes; And receiving an order signal, which is an input for an order icon, from a set-top box watching commerce content, and transmitting a processing request signal according to the order means of the set-top box to the ARS server through the data server in response to the order signal, While connecting the order phone from the ARS server to the first user terminal, a processor that receives information about the connection state of the order phone from the data server and transmits content about the connection state of the order phone to the set-top box; may include.

The processor receives a change signal of the ordering means from the set-top box, generates the change signal and transmits it to the ARS server through the data server, so that the ARS server stops the phone connection to the first user terminal. It can be processed as follows.

The processor receives an ordering means change signal from the set-top box, generates the ordering means change signal and transmits it to the ARS server through the data server, so that the ARS server stops the phone connection to the first user terminal. And, processing can be performed to attempt to connect the order phone to the second user terminal.

When the processor receives an unanswered signal of an order phone call from the ARS server, it can transmit new order connection content corresponding to the unanswered signal to the set-top box.

The processor may generate the commerce content and the order icon as a single streaming data and transmit it to the set-top box.

A computer program according to an embodiment of the present invention may be stored in a medium to execute any one of the methods according to an embodiment of the present invention using a computer.

In addition to this, another method for implementing the present invention, another system, and a computer-readable recording medium for recording a computer program for executing the method are further provided.

Other aspects, features and advantages in addition to those described above will become apparent from the following drawings, claims and detailed description of the invention.

A media server according to embodiments of the present disclosure, a method for immediately processing an order signal with a pre-registered order means, and a computer program executing the method may process the order signal with a registered order means in response to the order signal. .

1 is a diagram illustrating the network environment of a media provision system that transmits broadcast video through a media server according to embodiments of the present disclosure.
FIG. 2 is a block diagram schematically showing the components of a device included in the media provision system of FIG. 1.
Figure 3 is a flow chart of a method according to one embodiment of the present invention.
Figure 4 is an example of a first screen output to an output device according to an embodiment of the present invention.
Figure 5 is an example of a second screen displayed when a popular program icon is selected according to an embodiment of the present invention.
Figure 6 is a flowchart of a process in which an order is processed using a preferred ordering method according to an embodiment of the present invention.
Figure 7 is an example diagram of order connection content provided according to an embodiment of the present invention.
Figure 8 is a flowchart of a method for processing an order means change signal according to an embodiment of the present invention.
Figure 9 is a flowchart of a method for processing a phone number change signal according to an embodiment of the present invention.
Figure 10 is a conceptual diagram schematically showing a media provision system and a set-top box according to an embodiment of the present invention.
Figure 11 is an example of a third screen on which streaming video is output to an output device according to an embodiment of the present invention.

Hereinafter, the configuration and operation of the present invention will be described in detail with reference to embodiments of the present invention shown in the attached drawings.

Since the present invention can be modified in various ways and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various forms.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. When describing with reference to the drawings, identical or corresponding components will be assigned the same reference numerals and redundant description thereof will be omitted. .

In the following embodiments, terms such as first and second are used not in a limiting sense but for the purpose of distinguishing one component from another component.

In the following examples, singular terms include plural terms unless the context clearly dictates otherwise.

In the following embodiments, terms such as include or have mean the presence of features or components described in the specification, and do not preclude the possibility of adding one or more other features or components.

In the drawings, the sizes of components may be exaggerated or reduced for convenience of explanation. For example, the size and thickness of each component shown in the drawings are shown arbitrarily for convenience of explanation, so the present invention is not necessarily limited to what is shown.

In cases where an embodiment can be implemented differently, a specific process sequence may be performed differently from the described sequence. For example, two processes described in succession may be performed substantially at the same time, or may be performed in an order opposite to that in which they are described.

Here, a set-top box is usually a hardware device needed to watch satellite broadcasting or cable broadcasting at home. Data such as satellite broadcasting, cable broadcasting, or Internet broadcasting is transmitted to the set-top box as data processed through compression and modulation, and the set-top box processes the received data through demodulation and decompression. It plays a role in enabling implementation in terminals such as TVs.

Here, the content may include various types of content such as video, image, text, voice, application data, and script data. Content may be implemented as one or more layers, one or more windows, etc.

Here, providing may include transmitting and output. Outputting may include displaying through a display device or outputting through various output devices such as audiovisual devices, AR devices, and VR devices.

FIG. 1 is a diagram illustrating the network environment of a media providing system 10 that transmits broadcast video through a media server according to embodiments of the present disclosure.

Media provision system 10 may include a media server 100. The media provision system 10 may be implemented including a content transmission server 200, an ARS server 500, a data server 600, or a content provision server 700, as needed. The media provision system 10 includes a first set-top box 301, a second set-top box 302, a third set-top box 303, … , can communicate with at least one of the nth set-top boxes 30n through a network. The first set-top box (301), the second set-top box (302), the third set-top box (303),… , At least one of the n-th set-top boxes 30n may be named the set-top box 300. The media providing system 10 includes a first terminal (T1), a second terminal (T2), a third terminal (T3),... , can communicate with at least one of the n-th terminals (Tn) through a network. First terminal (T1), second terminal (T2), third terminal (T3),… , At least one of the n-th terminals (Tn) may be named terminal (T).

The communication method of the network of the present disclosure includes, but is not limited to, wired or wireless communication, but the network according to some embodiments may use short-range wireless communication.

The set-top box 300 and the output device 400 may be connected to a network or an electric line. Additionally, the set-top box 300 and the output device 400 may be implemented as one piece of hardware. The media providing system 10 may further include a remote control device (eg, remote control) for communicating with the set-top box 300 and/or the output device 400. The set-top box 300 or the output device 400 can communicate with a remote control over a local area network.

The set-top box 300 is a hardware device typically needed to watch satellite broadcasting or cable broadcasting at home. Data such as satellite broadcasting, cable broadcasting, or Internet broadcasting is transmitted to the set-top box 300 as data processed through compression and modulation, and the set-top box 300 demodulates and compresses the received data. It can perform processing such as release so that it can be implemented in a display device such as the output device 400. That is, the set-top box 300 can receive broadcast video data from the content delivery server 200 and transmit the related data to the output device 400, so that the output device 400 can display the broadcast video.

This set-top box 300 may have a unique set-top box ID. That is, each set-top box 300 provided in users' homes may have a unique set-top box ID. The set-top box ID may include, for example, numbers, letters such as the alphabet, special characters, and/or symbols. The set-top box 300 may receive a user input signal from an external input/output device (eg, a remote control) through an input/output interface.

The set-top box 300 can process output data for broadcasting through a program installed in the set-top box 300. The set-top box 300 may read the platform code, set-top box ID (STP ID), connection information, etc. of the set-top box 300 and generate output data based on this. The set-top box 300 can output such output data from an external output device, such as the output device 400.

The output device 400 may be a typical TV or a monitor. The output device 400 can be any type of electronic device equipped with a display, such as a smart phone or PMP.

The set-top box 300 may transmit user input from a separate input device (eg, remote control, etc.) or output device 400 to the media server 100.

If the media provision system does not include the content transmission server 200, the content transmission server 200 may be, for example, a server of a broadcasting provider. Of course, as described above, the media provision system may also include the content transmission server 200. In this case, the content transmission server 200 can transmit content to servers of various broadcasting providers. This content transmission server 200 can store content such as broadcast video suitable for the broadcasting provider's platform or format. The content transmission server 200 can transmit the stored content to the above-described set-top box 300 so that content such as broadcast video can be played on the output device 400. The content transmission server 200 may receive content data, such as broadcast video, from the content provision server 700 through other transmission channels such as a network (eg, distributed network, contents delivery network, CDN).

The content providing server 700 may register (eg, obtain and store) content such as a commerce video to be provided through the media providing system according to an embodiment of the present invention. Additionally, the content providing server 700 may receive meta information of content (such as a video) from the data server 600 and match the meta information for each content. To this end, the content providing server 700 can be connected to the data server 600 and exchange various information through communication. Meta information may include product information, production information, and/or deliberation information related to the content. Of course, in some cases, the content providing server 700 may directly receive meta information from the content provider and store it.

The content provision server 700 may convert the registered content according to each platform or format and transmit it to the content transmission server 200. Of course, the present invention is not limited to this, and the content providing server 700 stores the content and transmits it to the content transmission server 200, and the content transmission server 200 may convert the content according to the platform or format and store it. there is. This also applies to the embodiments and modifications thereof described later.

As described above, the content providing server 700 may transmit content data (such as a video) or converted content data to the content transmission server 200 through a distributed network (CDN). Additionally, the content providing server 700 can receive image identification information for each video from the content transmitting server 200. The video identification information may be, for example, URL information of content stored in the content transmission server 200. The content providing server 700 may transmit this image identification information regarding the registered video to the data server 600.

The data server 600 may receive image identification information about a video from the content providing server 700. This data server 600 is a computing device in which server programs such as Apache Tomcat and Oracle are installed, and may be implemented to process server functions. As described above, the data server 600 may store meta information including product information, production information, and/or deliberation information of the content. In addition, the data server 600 stores video identification information, such as link information of the video stored in the content transmission server 200, and provides related information to the media server 100 in response to a request from the media server 100. can do.

Meanwhile, the set-top box 300 may transmit data about user input obtained through, for example, a remote control, to the media server 100. In this case, the set-top box 300 receives broadcast information, such as video identification information (e.g., URL information) of content such as a broadcast video corresponding to a user input, from the media server 100, and broadcasts a broadcast video corresponding to this broadcast information. Data (e.g., video on demand (VOD) data) may be requested from the content transmission server 200. According to one embodiment, the set-top box 300 may convert a subscriber's request (eg, user input through a remote control) into a control signal and transmit it to the media server 100.

The media server 100 can drive and control applications based on control signals transmitted from the set-top box 300. The media server 100 may receive product information, customer information, order information, programming information, and/or video identification information from the data server 600. This media server 100 can generate or store application screen data for an application. Application screen data is data about an application screen to be implemented (eg, displayed) on the screen of the output device 400. This application screen data may be data about an image that can be called an application screen. The media server 100 may transmit the generated or stored application screen data to the set-top box 300. For example, the media server 100 may transmit generated or stored application screen data and broadcast information such as image identification information (e.g., URL information) corresponding to the user's control signal to the set-top box 300. . The media server 100 may be, for example, a cloud server, but the present invention is not limited thereto.

Through this broadcast information transmission process, commerce contents registered on the content provision server 700 can be provided to subscribers as video on demand (VOD). For example, the subscriber selects various videos by transmitting user input to the set-top box 300 based on the app screen implemented in the output device 400 using app screen data generated by the media server 100. You can watch it. Of course, commerce contents registered on the content provision server 700 can be provided to subscribers according to broadcast programming information.

The set-top box 300 may receive content data, such as broadcast video, from the content transmission server 200 based on communication with the media server 100. The set-top box 300 can obtain broadcast video and/or VOD data from the content transmission server 200 using broadcast information such as video identification information (e.g., URL information) received from the media server 100. .

The set-top box 300 can transmit content such as acquired broadcast video and/or VOD data to the output device 400 to be output. For example, the set-top box 300 may generate broadcast output data to be output through the output device 400 based on data received from the media server 100 and the content transmission server 200. That is, the set-top box 300 generates broadcast output data using the application screen data received from the media server 100 and the broadcast video and/or VOD data received from the content transmission server 200 and transmits it to the output device 400. ) can be output through. The screen output from the output device 400 based on such broadcast output data may include an application screen that can be said to be an image based on application screen data, and a broadcast video or VOD located within a specific area within the application screen.

Meanwhile, the set-top box 300 can process output data such as broadcasting and/or content through a program installed in the set-top box 300. The set-top box 300 may read the platform code, set-top box ID, connection information, etc. of the set-top box 300 and convert the received output data corresponding thereto. The set-top box 300 can output such output data from an external output device, such as the output device 400.

The output device 400 is a terminal connected to the set-top box 300 and can receive and display output data processed and/or generated within the set-top box 300. For example, the output device 400 may display a screen according to screen data and output audio according to audio data. The output device 400 may be directly connected to the set-top box 300 through a cable or the like. However, the present invention is not limited to this, and the output device 400 may be directly connected to the network, and in this case, may be connected to the set-top box 300 through the network as needed.

A network may be defined as one or more data links capable of transmitting and receiving data between electronic devices and/or servers, and may be a wired and/or wireless communication network. For example, the network may include a content delivery network (CDN) that can efficiently deliver a variety of user-selected content. Alternatively, the network may be the Internet, WiFi, Bluetooth, Bluetooth Low Energy, Zigbee, or Ultra Wide Band (UWB), but the network within the meaning of the present invention is It is not limited to this.

The media server 100 transmits video data of the commerce content to the set-top box 300 so that the commerce content is displayed on the output device 400 of the set-top box 300 and an order signal for the commerce content can be input. When the media server 100 receives an order signal from the set-top box 300, it can process an order process corresponding to the received order signal. The media server 100 may transmit an ordering interface to the set-top box so that the ordering process of the ordering means registered in the set-top box is processed.

In response to the remote control ordering means, the media server 100 may transmit an ordering interface for the commerce content being viewed on the set-top box to the set-top box. This order interface may include an interface for inputting order quantity, orderer information, payment information, etc. Users can input order information for products sold in commerce content using an input device such as a remote control. The media server 100 may receive such order information and transmit it to the data server 600.

In response to the mobile ordering means, the media server 100 may transmit user information requesting an order from the mobile ordering means to the data server 600. Depending on the mobile ordering method, an order link may be transmitted to the terminal of the phone number registered in the set-top box.

In response to easy automatic ordering, the media server 100 may request the ARS server 500 to connect an order call to the user's terminal. The media server 100 can simultaneously transmit order connection content to the set-top box 300 to obtain an input for changing the phone number or ordering method. When the media server 100 receives a signal of a change in phone number or a change in ordering means from the set-top box, it can transmit this change signal to the data server 600 or the ARS server 500. The media server 100 can process an order call performed by the ARS server 500 to be canceled or released by transmitting a change signal.

When the ARS server 500 receives an on-demand call request signal from the media server 100 or the data server 600, the ARS server 500 may perform an on-demand call connection to the user corresponding to the received on-demand call request signal. At this time, the phone connection may be automatically performed through a custom phone line system included in the ARS server 500, but is not limited to this.

According to an optional embodiment, the ARS server 500 may proceed with the user's ordering process based on additional information as well as the on-demand call request signal. For example, the ARS server 500 allows the user to watch at the time a user input is received based on information included in the first content information and the second content information (e.g., set-top box information, media information, layer information). You can identify the video or content that is present.

According to the above-described embodiment, the ARS server 500 has the effect of being able to easily proceed with the order by identifying the video the user is watching and various information when ordering, without any additional interaction with the user.

The media server 100 may transmit content data (eg, broadcast content, commerce content, etc.) to the set-top box 300 using a cloud service.

The media server 100 may transmit content information corresponding to output data to the set-top box 300. The media server 100 can run applications stored in a cloud server and stream these applications to each user's output device 400 to display content data.

Meanwhile, the media server 100 can control the set-top box 300 through a program installed on the set-top box 300. The media server 100 may perform a function of reading information from the set-top box 300. The media server 100 may receive the platform code, set-top box ID, and connection information of the set-top box 300. The media server 100 may generate output data of the set-top box 300 based on information about the set-top box 300. The media server 100 may regenerate broadcast output data in response to user input obtained through the set-top box 300 and transmit it to the set-top box 300.

Through a cloud solution, the media server 100 can display captured information of such content on the screen of the output device 500 through the set-top box 300 instead of the information itself including various content such as operation. The media server 100 may be implemented using a cloud server and may control conversion of one or more first cloud servers and one or more second cloud servers. The media server 100 implements the screen in the output device 500 by running an application corresponding to the selected channel through the first cloud server, and the user terminal (T) according to an embodiment of the present invention is the set-top box 300. and an electronic device corresponding to information input from the user of the output device 400. The user terminal (T) may be implemented as a portable device such as a smartphone, but is not limited thereto, and may be implemented as various types of devices with a display function such as a PC, tablet PC, PMP, PDA, etc.

FIG. 2 is a block diagram schematically showing the components of a device included in the media provision system of FIG. 1.

FIG. 2 is a block diagram schematically showing the components of a device included in the media provision system of FIG. 1.

As described above, the media provision system may include a media server 100, an ARS server 500, a data server 600, and/or a content provision server 700. Accordingly, the device 1 shown in FIG. 2 may represent a media server 100, an ARS server 500, a data server 600, and/or a content providing server 700. Of course, the device 1 shown in FIG. 2 may be a set-top box 300 or a content transmission server 200 as described above. This device 1 may include a communication module 2, a processor 3, and a memory 4, as shown in FIG. 2.

The communication module 2 can communicate with various types of external devices or servers according to various types of communication methods. The communication module 2 of one device 1 is connected to the communication module 2 of another device 1 through a network and can exchange data with each other.

The processor 3 can use various programs stored in the memory 4 to generally control each device 1 or server 100, 200, 500, 600, and 700 equipped with each memory. . The processor (3) is a microprocessor, central processing unit (CPU), processor core, multiprocessor, application-specific integrated circuit (ASIC), and field programmable gate array (FPGA). ), etc., but the present invention is not limited thereto.

The memory 4 can temporarily or permanently store data processed by each device 1 or server 100, 200, 500, 600, and 700 having each memory. The memory 4 may include a non-permanent mass storage device such as RAM (Random Access Memory), ROM (Read Only Memory), and a disk drive, but the present invention is not limited thereto.

The device 1 shown in FIG. 2 may further include a storage medium (not shown) storing various data for overall operation, such as a program for processing or controlling the processor 3. The storage medium may store a number of application programs (application programs or applications) running on the device 1, data for operation of the servers 100, 200, 500, 600, and 700, and commands. At least some of these applications may be downloaded from an external server via wireless communication. Additionally, at least some of these application programs may be present on the device 1 from the time of shipment for the basic functions of the device 1. The application program is stored in a storage medium and can be driven by the processor 3 to perform the operation (or function) of the device 1.

The media delivery system and each module or unit included therein may be entirely hardware, or may have aspects that are partly hardware and partly software. For example, the media provision system and each module or unit included therein may collectively refer to hardware and related software for processing data of a specific format and content or exchanging it through electronic communication. In this specification, terms such as “unit,” “module,” “device,” “terminal,” “server,” or “system” may be interpreted as referring to a combination of hardware and software driven by the hardware. For example, hardware may be a data processing device including a CPU or other processor. Additionally, software driven by hardware may refer to a running process, object, executable file, thread of execution, program, etc.

Additionally, each element constituting the media provision system is not necessarily limited to referring to a separate device that is physically distinct from each other. That is, the communication module 2, processor 3, and memory 4 in FIG. 2 are merely functionally divided according to the operations performed by the servers 100, 200, 500, 600, and 700, and are not necessarily related to each other. It is not something that needs to be separated independently. Of course, depending on the embodiment, these may be implemented as separate devices that are physically distinct from each other.

Hereinafter, information transmission and reception between each component of the media provision system that can have the above-described configuration will be described along with the video streaming method.

Figure 3 is a flow chart of a method according to one embodiment of the present invention.

As shown in FIG. 3, in S10, the media server 100 may receive an order signal from a set-top box that is viewing commerce content. The order signal may be generated as an input to the order icon (A3, see FIGS. 4 and 5).

In S20, the media server 100 may transmit a processing request signal according to the ordering means of the set-top box to the ARS server 500 through the data server 600 in response to the order signal. If the preferred ordering method is mobile ordering, the media server 100 may transmit link information to a purchase page where the product of the commerce content being viewed can be purchased to the terminal of the phone number registered in the set-top box. The media server 100 may transmit a mobile order signal to the data server 600. In this case, link information for the purchase page may be transmitted from the data server 600 to the terminal of the phone number registered in the set-top box. When the preferred ordering method is remote control ordering, the media server 100 can transmit a product purchase interface to the set-top box that inputs the order signal. Here, the preferred order means may be determined in a predetermined manner, and may be, for example, a previously traded order means, a recently traded order means, or an order means set to be traded again by the user. The preferred ordering method may be set corresponding to the set-top box. More specifically, when there is multiple registered information, the preferred ordering method may be determined according to the transaction time of the set-top box, transaction day, etc. The preferred order method may change depending on whether the trading time is night or day, and whether the trading day is a weekday or weekend.

The media server 100 may determine the ordering method for the set-top box based on an ordering method previously performed on the set-top box or a preferred ordering method registered by the user of the set-top box. The media server 100 can determine the ordering method for the set-top box as one of easy automatic ordering, mobile ordering, and remote control ordering. If the ordering method made immediately before in the set-top box is easy automatic ordering, the media server 100 may generate and process an on-demand request signal based on the registered phone number. The preferred ordering method may be set in a separate menu or may be registered by the user during a previously performed ordering process.

The media server 100 may obtain data on the preferred ordering method stored in the data server 600 for the set-top box viewing commerce content. At this time, the media server 100 may allow the ordering process of the preferred ordering method to be executed for each of the plurality of connected set-top boxes.

In the case of a user who has already registered, as a specific example, if the user has already registered as a member or registered a phone number, the media server 100 matches the ID information of the set-top box 300 and sends an on-demand request signal. An on-demand request signal can be generated and transmitted to the ARS server 500.

When an order signal is generated for the first time in the set-top box or a preferred ordering method is not set, the media server 100 provides an interface to the set-top box 300 to select one ordering method among easy automatic ordering, mobile ordering, and remote control ordering. Can be transmitted. At this time, if the user is not registered as a member or the phone number is not registered while selecting easy automatic order or mobile order, the media server 100 can further transmit an input interface for entering the phone number to the set-top box 300. there is. When receiving the user's phone number information through the input interface, the phone number information can be transmitted to the ARS server 500 to process an on-demand request signal.

In S30, the media server 100 may receive information about the connection status of the order phone from the data server 600 while connecting the order call from the ARS server 500 to the first user terminal.

In S40, the media server 100 can transmit content about the connection status of the order phone to the set-top box. When the media server 10 receives a non-response signal from the ARS server 500, the media server 10 may create new ordered connection content and transmit it to the set-top box 300. The new order connection content may include a user interface that allows a re-order call to be attempted or an order to be placed by another ordering means. When an order signal ends, the media server 100 can set the order method applied for the order signal as the preferred order method and set it as the order method for future order signals.

As shown in FIG. 7, order connection content (OCC) displayed on the output device 400 may include a change icon (OCC1) and a close icon (OCC2). When the user selects the change icon (OCC1), an interface providing an option to change the phone number and an option to change the order method may be transmitted to the set-top box and displayed through the output device 400. When the option to change the phone number is selected, the media server 100 may receive the phone number to be changed input from the set-top box and transmit it to the ARS server 500 through the data server 600. When the option to change the ordering method is selected, the media server 100 may transmit an ordering interface for a different ordering method to the set-top box and transmit a signal to cancel an order call attempted through the terminal to the ARS server 500.

Through this, the media server 100 can ensure that product orders are made using an ordering method that matches the preference behavior made in the past in the set-top box where the order signal was input. In addition, the media server 100 may provide the function of changing the ordering means or changing the phone number at the user's request, so that an ordering process that meets the user's request is performed.

Figure 4 is an example of the first screen S1 output to the output device 400 according to an embodiment of the present invention. Specifically, the set-top box 300 receives image data and broadcast information corresponding to the user interface area from the media server 100, and uses the broadcast information to transmit content such as broadcast video and commerce content from the content transmission server 200. Receives data from And the set-top box 300 uses image data corresponding to the user interface area received from the media server 100 and content data received from the content delivery server 200 to generate output data for broadcasting. Through this, the first screen S1 as shown in FIG. 4 can be output to the output device 400.

The first screen S1 includes a video area A2 on which a screen (i.e., broadcast video) corresponding to broadcast video data received from the content transmission server 200 is displayed. The remaining area of the first screen S1, excluding the video area A2, is a user interface area based on image data received from the media server 100. In other words, the video area (A2) is the part where the video is played, and the remaining area is the part where the preset image is displayed. The preset image can be said to be an app screen corresponding to app screen data generated by the media server 100.

The area (A1), which is part of the application screen, may include icons (A11, A12, A13, A14) that can be used as shortcuts to various functions. Using the TV broadcast remote control, the user can select one of the icons (A11, A12, A13, A14). Of course, within the area, there may also be an area where the user can search. The set-top box 300 receives such user selection or search. The app screen may also include an order icon (A3).

The user can order the product included in the video played in the video area (A2) by sending a signal corresponding to the order icon (A3) to the set-top box (300) through a remote control, etc., and this order is sent to the set-top box (300) It may be transmitted to the media server 100 and/or the data server 600 through . At this time, the user can freely select and view commerce content related to the product they wish to purchase on the screen provided by the media server 100 and select the order icon (A3) for the commerce content being viewed. Through this selection action, the set-top box can generate an order signal.

As described above, the area A1 may include icons A11, A12, A13, and A14 that can be used as shortcuts to various functions. Figure 4 shows today's TV icon (A11), popular program icon (A12), miracle free gift icon (A13), or food BEST icon (A14) as examples. Of course, today's TV icon (A11), popular program icon (A12), miracle free gift icon (A13), or BEST food icon (A14) are examples, and the present invention is not limited thereto. For example, an icon with different content is displayed in a part other than the video area (A2) of the first screen (S1), and the user can select the corresponding icon.

When the user selects one of these icons through a remote control, etc., the set-top box 300 transmits this to the media server 100 as a screen change signal. This screen change signal may be referred to as a first change signal, for example. In this case, the first change signal may include information related to the icon selected by the user and/or application screen data transmitted from the media server 100 to the set-top box 300.

When the media server 100 receives the first change signal from the set-top box 300, it transmits application screen data corresponding to the first change signal to the set-top box 300. Of course, if necessary, broadcast information such as video identification information (e.g. URL information) corresponding to the first change signal can be transmitted to the set-top box 300 together. Accordingly, as shown in FIG. 5, the second screen S2 corresponding to the first change signal can be displayed on the screen of the output device 400 connected to the set-top box 300. In FIG. 5, when the user selects the popular program icon (A12) while the first screen (S1) is displayed on the screen of the output device 400, the second screen (S2) is displayed on the screen of the output device 400. It is showing.

The user can order the product included in the video played in the video area (A2) by sending a signal corresponding to the order icon (A3) to the set-top box (300) through a remote control, etc., and this order is sent to the set-top box (300) It may be transmitted to the media server 100 and/or the data server 600 through . When watching the second commerce content while watching the first commerce content according to a screen change signal, the media server 100 places an order for the second commerce content being viewed at the time the selection input for the order icon (A3) is input. This can be done to make this possible.

Meanwhile, the set-top box 300 is connected to the media server 100, etc. through a network. At this time, the set-top box 300 is connected to the media server 100, etc. through one of the networks operated by various Internet companies.

As described above, the set-top box 300 is connected to the media server 100 and the like through a network. At this time, the set-top box 300 is connected to the media server 100, etc. through one of the networks operated by various Internet companies. And some Internet companies may only provide communication services through their networks in certain areas.

Figure 6 is a flowchart of a process in which an order is processed using a preferred ordering method according to an embodiment of the present invention.

In S110, the set-top box 300 can display commerce content in a stopped or playing state through the connected output device 400.

In S115, the set-top box 300 may transmit an order signal to the media server 100 when the user selects an order icon using a remote control or the like.

In S120, the media server 100 may determine order means information for processing the order signal. Order means information for processing the order signal may be determined as a preferred order means or a previously performed order means. The preferred ordering method can be determined by considering the time information (time, day of the week, etc.) at which the order signal was entered, the ID of the connected set-top box, and the category of the product sold in the commerce content being viewed. A user using a set-top box can enter a preferred ordering method by accessing an interface for entering a preferred ordering method.

In S130, when the preferred ordering method of the set-top box is easy automatic ordering, the media server 100 may transmit an on-demand request signal to the data server 600. Here, the on-demand request signal may include identification information such as set-top box identification information, user phone number, and/or video identification information for commerce content. The media server 100 may transmit ordered connection content to the set-top box 300.

In S140, the data server 600 may generate an on-demand phone request signal based on data included in the on-demand request signal and pre-stored product data and user data. The on-demand call request signal includes identification information of the user terminal (phone number, IP address, etc.) to connect an order call to the user's terminal, information related to the product being ordered (product code, product name, manufacturer, etc.), and product Discount-related information included in the order (discount information at the time of connection, discount information according to the user's level, etc.) may be included. In another embodiment, the on-demand call request may be generated in data server 600, but may also be generated in media provision server 100 and transmitted to ARS server 500.

In S145, the data server 600 transmits an on-demand phone request signal to the ARS server 500, and in S150, the ARS server 500 sends an order phone connection signal for the product in response to the on-demand request signal to the user terminal ( T) can be transmitted.

In S155, the ARS server 500 may transmit connection information, including information about the user making an order call (user identification information, set-top box identification information, etc.), to the data server 600. The data server 600 may transmit connection information during an order call to the media server 100 (S158).

In S160, the ARS server 500 may make an order call for a product with the user terminal T by an order signal. The ARS server 500 can process order calls to a plurality of user terminals through a set number of lines. When a call termination signal is input by the user terminal (T), the ARS server 500 may transmit order call termination information to the data server 600 (S165, S168). The termination information may include order data for products obtained through the order phone, and/or information about the user of the order phone. The termination information may additionally include information about the preferred ordering method input by the user terminal (T).

Figure 8 is a flowchart of a method for processing an order means change signal according to an embodiment of the present invention.

In S210, the set-top box 300 can display commerce content through the connected output device 400.

In S215, the set-top box 300 may transmit an order signal to the media server 100 when the user selects an order icon using a remote control or the like.

In S220, the media server 100 may determine first order means information for processing the order signal. Information on the first ordering means to process the order signal may be determined as a preferred ordering means or a previously performed ordering means. The preferred ordering method can be determined by considering the time information (time, day of the week, etc.) at which the order signal was entered, the ID of the connected set-top box, and the category of the product sold in the commerce content being viewed. A user using a set-top box can enter a preferred ordering method by accessing an interface for entering a preferred ordering method.

In S230, when the preferred ordering method of the set-top box is easy automatic ordering, the media server 100 may transmit an on-demand request signal to the data server 600. Here, the on-demand request signal may include identification information such as set-top box identification information, user phone number, and/or video identification information for commerce content. In S235, the media server 100 may transmit ordered connection content to the set-top box 300. When the user selects the change icon for the order connection content, the media server 100 transmits an interface that provides an option to change the phone number and an option to change the order method to the set-top box 300, and output device ( At 400), the interface can be processed to be displayed. When the set-top box 300 obtains the order method change signal, it can transmit the order method change signal to the media server 100 (S260, S265). The media server 100 may generate an order call cancellation signal in response to the order method change signal (S270). The media server 100 may transmit an order call cancellation signal to the ARS server 500 via the data server 600 (S275, S280). The ARS server 500 may stop the order call with the user terminal (T) or may not connect the order call.

While performing the above process, the following process may be performed simultaneously. In S240, the data server 600 may generate an on-demand phone request signal based on data included in the on-demand request signal and pre-stored product data and user data. The on-demand call request signal includes identification information of the user terminal (phone number, IP address, etc.) to connect an order call to the user's terminal, information related to the product being ordered (product code, product name, manufacturer, etc.), and product Discount-related information included in the order (discount information at the time of connection, discount information according to the user's level, etc.) may be included. In another embodiment, the on-demand call request may be generated in data server 600, but may also be generated in media provision server 100 and transmitted to ARS server 500.

In S245, the data server 600 transmits an on-demand phone request signal to the ARS server 500, and in S250, the ARS server 500 sends an order phone connection signal for the product in response to the on-demand request signal to the user terminal ( T) can be transmitted.

In S255, the ARS server 500 may transmit connection information, including information about the user making an order call (user identification information, set-top box identification information, etc.), to the data server 600. The data server 600 may transmit connection information during an order call to the media server 100.

Figure 9 is a flowchart of a method for processing a phone number change signal according to an embodiment of the present invention.

In S310, the set-top box 300 can display commerce content through the connected output device 400.

In S315, the set-top box 300 may transmit an order signal to the media server 100 when the user selects an order icon using a remote control or the like.

In S320, the media server 100 may determine first order means information for processing the order signal. Information on the first ordering means to process the order signal may be determined as a preferred ordering means or a previously performed ordering means. The preferred ordering method can be determined by considering the time information (time, day of the week, etc.) at which the order signal was entered, the ID of the connected set-top box, and the category of the product sold in the commerce content being viewed. A user using a set-top box can enter a preferred ordering method by accessing an interface for entering a preferred ordering method.

In S330, when the preferred ordering method of the set-top box is easy automatic ordering, the media server 100 may transmit an on-demand request signal to the data server 600. Here, the on-demand request signal may include identification information such as set-top box identification information, user phone number, and/or video identification information for commerce content. The media server 100 may transmit ordered connection content to the set-top box 300 (S335).

In S340, the data server 600 may generate an on-demand phone request signal based on data included in the on-demand request signal and pre-stored product data and user data. The on-demand call request signal includes identification information of the user terminal (phone number, IP address, etc.) to connect an order call to the user's terminal, information related to the product being ordered (product code, product name, manufacturer, etc.), and product Discount-related information included in the order (discount information at the time of connection, discount information according to the user's level, etc.) may be included. In another embodiment, the on-demand call request may be generated in data server 600, but may also be generated in media provision server 100 and transmitted to ARS server 500.

In S345, the data server 600 transmits an on-demand phone request signal to the ARS server 500, and in S350, the ARS server 500 sends an order phone connection signal for the product in response to the on-demand request signal to the first user. It can be transmitted to the terminal (T1). The first user terminal (T1) can be determined through the phone number registered in correspondence with the set-top box.

In S355, the ARS server 500 may transmit connection information, including information about the user making an order call (user identification information, set-top box identification information, etc.), to the data server 600.

In S360, the set-top box 300 receives a signal corresponding to the change icon included in the order connection content, and when the phone number change option is selected among the options, the set-top box 300 transmits the phone number change signal to the media server 100. (S365). The user can select the change icon using an input device such as a remote control and enter a phone number into the provided interface. The phone number entered in this way may be processed in the set-top box 300 and transmitted to the media server 100.

In S375, the media server 100 may transmit to the data server 600 a phone number change signal including the phone number to receive the order call entered by the user. The data server 600 may transmit the received phone number change signal to the ARS server 500. The ARS server 500 may transmit a signal to cancel or release a previously ordered call to the first user terminal (T1) (S385) and transmit an order call for the product to the second user terminal (T2) (S390) ). The second user terminal (T2) can be determined by the phone number entered through order connection content. The data server 600 may store the received phone number change signal in relation to the set-top box. One or more phone numbers may be displayed in response to the ordering means of Easy Auto Order or Mobile Order when the order icon is selected by the user.

Figure 10 is a conceptual diagram schematically showing a media provision system and a set-top box according to an embodiment of the present invention. As shown in FIG. 10, the media server 100 may include a media streaming server 102 in addition to the media providing server 101. In this case, the set-top box 300 receives app screen data, which is image data, from the media providing server 101 and broadcast video data received from the content transmission server 200, as described above with reference to FIG. 4. An application screen based on image data received from the media providing server 101 and a video based on broadcast video data received from the content transmission server 200 are implemented on the screen of the output device 400 connected to the set-top box 300. You can. Here, the app screen may include an order icon, order connection content, etc. Alternatively, the set-top box 300 may receive data about the streaming video generated by the media streaming server 102 and output the streaming video on the output device 400 connected to the set-top box 300.

To this end, the content transmission server 200 can transmit the stored content to the set-top box 300 or the media streaming server 102 so that content such as broadcast video can be played on the output device 400. In addition, the data server 600 stores video identification information, such as link information of the video stored in the content transmission server 200, and provides related information in response to a request from the media providing server 101 or the media streaming server 102. can be provided to the media providing server 101 or the media streaming server 102.

Similar to the media providing server 101, this media streaming server 102 can drive and control applications based on control signals transmitted from the set-top box 300. The media streaming server 102 communicates with a plurality of set-top boxes (301, 302, 303, ...) to control each set-top box (301, 302, 303, ...) based on control signals transmitted from the plurality of set-top boxes (301, 302, 303, ...). App screen data corresponding to the set-top box may be generated and provided, or application screen data stored in the media streaming server 102 may be provided. The media streaming server 102 receives product information, customer information, order information, programming information, and/or video identification information from the data server 600, or generates app screen data from a separate web server (not shown). Relevant data can be received.

The media streaming server 102 can receive video data from the content transmission server 200 using the video identification information of the video. The media streaming server 102 may generate data for a streaming video that displays a video and a user interface for the video from the video data received from the content delivery server 200 on one screen. The media streaming server 102 can generate streaming data that displays commerce content and order icons together on one screen. The media streaming server 102 can generate streaming data that displays order-linked content and a change icon together on one screen. When multiple commerce contents and order icons are displayed on one screen, and a selection input for the order icon is received, an order signal for the currently playing commerce content or focused commerce content can be generated by streaming data. there is.

Additionally, the media streaming server 102 may generate application screen data for the application. Application screen data is data about an application screen to be implemented (eg, displayed) on the screen of the output device 400. Such application screen data may be image data, for example. The media streaming server 102 may generate data for streaming video based on the generated app screen data. Specifically, the media streaming server 102 may generate application screen data corresponding to a user interface area for video data, and encode the received video data and application screen data into data for one streaming video.

The media streaming server 102 generates data for streaming video by encoding the video data received from the content transmission server 200 and the generated app screen data, such as order icons, order connection content, change icons, etc. can do.

The media streaming server 102 may generate data for streaming video by encoding video data and application screen data into a designated protocol and/or format and selectively compressing the encoded data. The media streaming server 102 may transmit data about the generated streaming video to the set-top box 300. For example, the media streaming server 102 may transmit data about streaming video generated in real time to the set-top box 300 in real time. The media streaming server 102 may be, for example, a cloud server, but the present invention is not limited thereto.

Data about streaming video may be data about video that is transmitted and/or played in real time. Data about streaming video may be generated at a predetermined time period. Data for streaming video may be generated and provided by a predetermined signal generated or received. For example, video data and application screen data can be encoded to be displayed as one and provided as data for one streaming video.

The media streaming server 102 may be implemented to generate data about the first streaming video to be transmitted to the first set-top box 301 and data about the second streaming video to be transmitted to the second set-top box 302 in real time. That is, the application screen data corresponding to the user interface area, which is data about the user interface, may not be stored in advance in the media streaming server 102 but may be generated by the media streaming server 102 in real time.

The media streaming server 102 may be implemented to transmit data about the first streaming video to the first set-top box 301 and data about the second streaming video to the second set-top box 302. Without being limited to this, the media streaming server 102 may be implemented to generate data for streaming video to be transmitted to two or more set-top boxes and transmit each of the data for streaming video to each set-top box. At this time, the first streaming video and the second streaming video may be different videos.

The media streaming server 102 may receive content data, such as a video, from the content provision server 700 and/or the content transmission server 200 based on communication with the set-top box 300. The media streaming server 102 may obtain video and/or VOD data from the content transmission server 200 using video identification information.

The set-top box 300 can transmit content such as data about the acquired streaming video to the output device 400 to be output. As shown in FIG. 1, a plurality of set-top boxes (301, 302, 303, ...) receive data about streaming video obtained from the media streaming server 102. 303, ...) can be transmitted to each output device (401, 402, 403, ...) connected to be output. For example, the set-top box 300 may generate broadcast output data to be output through the output device 400 based on data received from the media streaming server 102. For example, the broadcast output data transmitted by the set-top box 300 may be data about streaming video received from the media streaming server 102.

In this way, the set-top box 300 can receive data about streaming video from the media streaming server 102 and play the received streaming video on the output device 400 in real time. The set-top box 300 that receives data about the streaming video can control the streaming video to be displayed immediately upon reception. The set-top box 300 can continuously receive data about streaming video and control the streaming video to be displayed on the output device 400. The set-top box 300 can be controlled to change the display time of the streaming video and display it by considering the response time of the streaming video.

According to one embodiment, the media streaming server 102 may generate application screen data corresponding to a user interface area for video data. Additionally, the media streaming server 102 may generate data for streaming video by encoding the received video data and application screen data to be displayed together on one screen.

Additionally, the set-top box 300 can receive data about streaming video from the media streaming server 102 through a video transmission path on the network and play the streaming video on the screen of the output device 400. The set-top box 300 can obtain user input regarding screen button input, screen scrolling up and down or left and right, and channel and/or product code through a remote control that communicates with it.

As described above, when the set-top box 300 exchanges data with the media providing server 101, the set-top box 300 receives the application screen data received from the media providing server 101 and the content transmission server 200. Output data for broadcasting is generated using broadcast video and/or VOD data. And this can be output through the output device 400. On the other hand, when the set-top box 300 exchanges data with the media streaming server 102, the set-top box 300 can output streaming video data received from the media streaming server 102 through the output device 400. there is. That is, in the latter case, the streaming video data itself becomes output data for broadcasting, or it becomes output data for broadcasting after a simple conversion such as format conversion of streaming video data.

In this way, the media provision system according to an embodiment of the present invention displays one or more commerce content, which is a video, and application screen data, such as an order icon, a change icon, etc., on a single screen in the media streaming server 102. By generating data about streaming video, the role of the set-top box can be minimized. In addition, since the media streaming server 102 generates data about streaming video, the user interface area and application screen for the video are freely configured to generate data about the streaming video, and the corresponding screen is displayed on the output device ( 400). Additionally, by encoding and playing multiple videos into one streaming video, an effect such as multiple videos being played in multiple areas within one screen output from the output device 400 can be achieved.

Of course, this media streaming server 102 generates streaming video data in response to the signal from the set-top box 300, generates streaming video data in response to the signal from the first set-top box 301, and Since streaming video data is generated in response to signals from the box 302, a large load may be applied to the media streaming server 102. Therefore, initially, rather than the media streaming server 102 that generates data for streaming video, broadcast information such as application screen data (image data corresponding to the user interface area) and video identification information (e.g. URL information) is sent to the set-top box. The video is finally output to the output device 400 using the media providing server 101, which only transmits to (300), and when there is a user operation, the media streaming server 102 provides can be created and transmitted to the set-top box 300 so that the image is finally output to the output device 400. In this way, by using the media providing server 101 and the media streaming server 102 included in the media server 100 at different timings, it is possible to prevent overloading of the media streaming server 102 and allow broadcasting to proceed efficiently. You can.

That is, initially, application screen data (image data corresponding to the user interface area) and image identification information (e.g. URL information) are transmitted to the set-top box 300 using the media providing server 101 rather than the media streaming server 102. Transmits broadcast information such as, and the set-top box 300 receives broadcast video and/or VOD data from the content transmission server 200 using the broadcast information, and the set-top box 300 receives application screen data, broadcast video, and /Or generate (convert) output data to be transmitted to the output device 400 using VOD data. And when the media providing server 101 receives the second change signal from the set-top box 300 by the user's operation, the media providing server 101 transmits the related information to the media streaming server 102. The second change signal caused by the user's operation will be described later. Here, the relevant information refers to application screen data transmitted by the media providing server 101 to the set-top box 300, broadcast information such as image identification information (e.g. URL information), and output device 400 through the set-top box 300. ) may include the playback position of the video being output and information about the user's operations.

When the media streaming server 102 receives such related information from the media providing server 101, the media streaming server 102 can receive video data from the content transmitting server 200 using broadcast information, etc. The media streaming server 102 is a streaming video service that displays video from video data received from the content provision server 700 or the content transmission server 200 and a user interface for the video as a whole on one screen. By generating data and transmitting it to the set-top box 300, a video including a user interface can be played on the output device 400.

For example, while the first screen S1 as shown in FIG. 4 is being displayed on the screen of the output device 400 connected to the set-top box 300, the user displays the first screen (S1) output on the output device 400. When one of the icons displayed in S1) is selected, the set-top box 300 can transmit this to the media providing server 101 as a second change signal. In this case, the second change signal may include information related to the icon selected by the user and/or application screen data transmitted from the media providing server 101 to the set-top box 300. Of course, the user may also select the video area A2 included in the first screen S1 output to the output device 400. In this case as well, the set-top box 300 can transmit this to the media providing server 30 as a second change signal. In this case, the second change signal includes information that the user has selected the video area (A2), video identification information (e.g. URL information) of the video being output in the video area (A2), and information that the user has selected the video area (A2). It may include information about the playback location of the video and application screen data transmitted from the media providing server 101 to the set-top box 300.

When the media providing server 101 receives the second change signal from the set-top box 300, it transmits related information to the media streaming server 102. And, as described above, the media streaming server 102 is a streaming video that displays the video from the video data received from the content provision server 700 or the content delivery server 200 and the user interface for the video in one screen. Generate data about And the media streaming server 102 transmits data about the streaming video to the set-top box 300. Accordingly, streaming video can be output from the output device 400 connected to the set-top box 300.

FIG. 11 is an example of the third screen S3 on which such streaming video is output to the output device 400. For example, when the first screen (S1) as shown in FIG. 4 is output to the output device 400 and the user selects the Today's TV icon (A11), the media streaming server 102 displays the corresponding streaming video. Data for is generated and transmitted to the set-top box 300, so that the third screen S3 as shown in FIG. 11 is output to the output device 400.

As shown in FIG. 11, on the third screen (S3) output to the output device 400, the application screen data and video data are encoded as data for streaming video displayed as one screen, forming a single screen. Streaming video can be played in real time. For example, as shown in FIG. 11, the third screen (S3) may include an application screen (ap) from application screen data. Additionally, the third screen S3 may include a video from video data received from the content provision server 700 or the content transmission server 200. FIG. 11 shows that the third screen S3 is displaying a video from video data received from the content delivery server 200 in the background.

Additionally, the application screen (ap) may include a user interface area (v1) of video data. For example, the application screen (AP) may implement a plurality of user interface areas (v1, v2, v3) corresponding to a plurality of video data. In this case, a plurality of video data and application screen data implemented in a plurality of user interface areas (v1, v2, v3) are encoded into one streaming video and displayed on the output device 400 as the third screen (S3). It can be played in real time on the entire screen.

In addition, as shown in FIG. 11, when a user's up and down scroll input (sc) is received, the application screen (ap) may be implemented in a form that scrolls up and down. For example, the user's up and down scroll input (sc) may be a button implemented on the third screen (S3). However, the present invention is not limited to this, and the user's up and down scroll input (sc) may not be implemented as a button on the third screen (S3) but may be received by the set-top box 300 through a remote control input, etc.

Additionally, the plurality of user interface areas (v1, v2, v3) may also be implemented in a form that scrolls up and down together with the application screen (AP). In this case, as shown in FIG. 11, a streaming video implemented in a vertical scrolling manner can be played in real time on the third screen (S3).

In one embodiment of the present invention, the media streaming server 102 may receive first video data and second video data from the content providing server 700 or the content transmission server 200. In addition, the media streaming server 102 provides a video from the received first video data, a video from the received second video data, and a user interface such as ordering the first video and the second video. It is possible to generate data for streaming video that is displayed as a whole on the screen. For example, a plurality of video data may be encoded to be displayed as one streaming video and generated as data for one streaming video. In other words, multiple video data and application screen data can be encoded together and provided in real time as data for one streaming video. If the ordering interface is selected, determine whether there is an ordering means registered by the set-top box,

The third screen (S3) may include an order icon (A3). The user can order products included in the streaming video by sending a signal corresponding to the order icon (A3) to the set-top box 300 through a remote control, etc., and this order is sent to the media server 100 through the set-top box 300. It may be transmitted to the media streaming server 102 and/or the data server 600 including.

For reference, depending on the model of the set-top box 300 used by the user, the image displayed on the screen of the output device 400 connected to the set-top box 300 may be created only by the media providing server 101, An image displayed on the screen of the output device 400 connected to the set-top box 300 may be created by either the media providing server 101 or the media streaming server 102.

The device described above may be implemented with hardware components, software components, and/or a combination of hardware components and software components. For example, devices and components described in embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), It may be implemented using one or more general-purpose or special-purpose computers, such as a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. Additionally, a processing device may access, store, manipulate, process, and generate data in response to the execution of software. For ease of understanding, a single processing device may be described as being used; however, those skilled in the art will understand that a processing device includes multiple processing elements and/or multiple types of processing elements. It can be seen that it may include. For example, a processing device may include a plurality of processors or one processor and one controller. Additionally, other processing configurations, such as parallel processors, are possible.

Software may include a computer program, code, instructions, or a combination of one or more of these, which may configure a processing unit to operate as desired, or may be processed independently or collectively. You can command the device. Software and/or data may be used on any type of machine, component, physical device, virtual equipment, computer storage medium or device to be interpreted by or to provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the medium may be specially designed and configured for the embodiment or may be known and available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Includes optical media (magneto-optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include machine language code, such as that produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with limited examples and drawings, various modifications and variations can be made by those skilled in the art from the above description. For example, the described techniques are performed in a different order than the described method, and/or components of the described system, structure, device, circuit, etc. are combined or combined in a different form than the described method, or other components are used. Alternatively, appropriate results may be achieved even if substituted or substituted by an equivalent.

Therefore, other implementations, other embodiments, and equivalents to the claims also fall within the scope of the claims described below.

10: Media provision system 100: Media server
200: Content transmission server 301, 302, 303, ...: Set-top box
401, 402, 403, ...: Output device 500: ARS server
600: data server 700: content provision server
T: user terminal

Claims (11)

A media server receiving an order signal, which is an input for an order icon, from a set-top box viewing commerce content;
The media server acquires data on the preferred ordering means set for the set-top box from the data server in response to the order signal, and executes an ordering process of the preferred ordering means for the set-top box, processing according to the preferred ordering means. Generating an on-demand request signal, which is a request signal, and transmitting the on-demand request signal to an ARS server through a data server;
While the media server connects the order phone from the ARS server to the first user terminal, receiving information about the connection status of the order phone from the data server;
The media server transmits content about the connection state of the order phone to the set-top box and controls the content about the connection state of the order phone to be displayed on the set-top box, and is included in the content about the connection state of the order phone Upon receiving a selection input for the changed icon, generating an order call cancellation signal and transmitting it to the ARS server through the data server, and causing the ARS server to stop the order call with the first user terminal. Contains ;,
The preferred ordering method is,
A method of processing an order signal directly using a registered ordering means, which is determined by a previously traded ordering means and is determined differently depending on at least one of transaction time and trading day for the set-top box. According to paragraph 1,
The media server, when the selection input for the change icon is a change signal for the order means, generating the change signal and transmitting it to the ARS server through the data server; Registered order means further comprising How to process order signals right away. According to paragraph 1,
When the media server receives a phone number change signal from the set-top box, it generates an order means change signal and transmits it to the ARS server through the data server, so that the ARS server establishes a phone connection to the first user terminal. Stopping and processing to attempt to connect an order phone to a second user terminal based on the data included in the phone number change signal; further comprising, directly processing the order signal with the registered order means. method. delete According to paragraph 1,
A method of directly processing an order signal using a registered ordering means, further comprising: the media server generating the commerce content and the order icon as a single streaming data and transmitting it to the set-top box. A computer program stored in a computer-readable storage medium to execute the method of any one of claims 1 to 3 and 5 using a computer. A communication unit that communicates with one or more set-top boxes; and
Receives an order signal, which is an input for an order icon, from a set-top box watching commerce content, obtains data on the preferred order method set for the set-top box from the data server in response to the order signal, and Executing the order process of the preferred ordering means, generating an on-demand request signal, which is a processing request signal according to the preferred ordering means, transmitting the on-demand request signal to the ARS server through a data server, and 1 While connecting the order phone to the user terminal, information about the connection status of the order phone is received from the data server, and content about the connection status of the order phone is transmitted to the set-top box to determine the connection status of the order phone The content for is controlled to be displayed on the set-top box, and when a selection input for the change icon included in the content for the connection status of the order phone is received, an order call cancellation signal is generated and sent to ARS via the data server. A processor that transmits to a server and causes the ARS server to stop an order call with the first user terminal,
The preferred ordering method is,
A media server that is determined based on a previously traded ordering method and is determined differently depending on at least one of transaction time and transaction day for the set-top box. In clause 7,
The processor
A media server that generates the change signal and transmits it to the ARS server via the data server when the selection input for the change icon from the set-top box is a change signal for the ordering means. In clause 7,
The processor
When a phone number change signal is received from the set-top box, the order means change signal is generated and transmitted to the ARS server through the data server, so that the ARS server stops the phone connection to the first user terminal, and A media server that processes to attempt to connect an order phone to a second user terminal based on data included in the phone number change signal. delete In clause 7,
The processor
A media server that generates the commerce content and the order icon as a single streaming data and transmits it to the set-top box.

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