KR102318733B1 - Method and apparatus for providing a video banner - Google Patents

Abstract

Embodiments of the present invention, as a system for supporting a user terminal-based commerce application, can provide a media providing server that provides banner data of an application screen to be displayed on the user terminal, and a content transmission server that transmits a broadcast image. According to an embodiment of the present invention, a method for providing a video banner comprises: a step of obtaining video banner data by decoding target data, which is a video format; a step of encoding the video banner data to obtain a plurality of image frames; and a step of transmitting the plurality of image frames to a user terminal through a set-top box. The user terminal can simultaneously display a broadcast image received from a content transmission server through the set-top box and the plurality of image frames.

Description

Method and device for providing video banner { METHOD AND APPARATUS FOR PROVIDING A VIDEO BANNER }

Embodiments of the present invention relate to a method for providing a video banner and an apparatus therefor.

With the recent development of TV technology and digital technology, various information is being delivered to viewers through TV. For example, TV home shopping, which provides shopping information through TV, provides various information according to technological change. Meanwhile, with the recent commercialization of digital-based digital television technology, it has become possible to provide various contents through a network such as the Internet connected to each home, and an IPTV (Internet Protocol Television) service is a representative example.

In the IPTV service, various services can be provided to IPTV service subscribers through a set-top box installed in a designated space, such as at home. Among them, shopping broadcasting service (or commerce broadcasting) provided through a commerce channel ) may also be provided.

Accordingly, when the IPTV service subscriber selects a channel promised in the set-top box, the set-top box receives the commerce channel regularly scheduled for the channel and outputs it through the TV, so that the IPTV service subscriber can watch the commerce channel and use the shopping broadcasting service. In this case, there is a limitation that only one video player can be executed in one set-top box connected to the TV.

Embodiments of the present invention, as a system for supporting a user terminal-based commerce application, may provide a media providing server that provides banner data of an application screen to be displayed on the user terminal, and a content transmission server that transmits a broadcast image. .

However, these problems are exemplary, and the scope of the present invention is not limited thereto.

A video banner display method performed by a set-top box and a media providing server connected through a network according to an embodiment of the present invention comprises the steps of decoding target data, which is a video format, to obtain video banner data, encoding the video banner data to Acquiring a plurality of image frames and transmitting the plurality of image frames to a user terminal through a set-top box, wherein the user terminal includes a broadcast image received from a content transmission server through the set-top box and the plurality of image frames. of image frames can be displayed at the same time.

In an embodiment, the set-top box may transmit the broadcast image and the plurality of image frames in parallel to the user terminal.

In an embodiment, the transmitting of the plurality of image frames to the set-top box may further include transmitting graphic user interface (GUI) information displayed on the user terminal to the set-top box.

In an embodiment, the user terminal may sequentially display the plurality of image frames according to a specified speed.

In an embodiment, the target data may be related to the broadcast image displayed on the user terminal.

A video banner providing system according to another embodiment of the present invention is a content delivery server that transmits a broadcast image, a media providing server, and a set-top box connected to the content delivery server through a network, and decodes target data in a video format to receive video banner data Obtaining, encoding the video banner data to obtain a plurality of image frames, and a media providing server that transmits the plurality of image frames to a user terminal through the set-top box and the content transmission server through the set-top box. and a user terminal that simultaneously displays a broadcast image and the plurality of image frames received from the media providing server.

In an embodiment, the set-top box may transmit the broadcast image and the plurality of image frames in parallel to the user terminal.

In an embodiment, the media providing server may further transmit graphic user interface (GUI) information displayed on the user terminal to the set-top box.

In an embodiment, the user terminal may sequentially display the plurality of image frames according to a specified speed.

In an embodiment, the target data may be related to the broadcast image displayed on the user terminal.

Other aspects, features and advantages other than those described above will become apparent from the following drawings, claims, and detailed description of the invention.

1 is a diagram showing an example of the configuration of a video banner providing system according to an embodiment of the present invention.
2 is a diagram for explaining a hardware configuration and operation of a video banner providing system according to an embodiment of the present invention.
3 is a diagram for explaining the configuration of a processor according to an embodiment of the present invention.
4 and 5 are flowcharts of a video banner providing method according to an embodiment of the present invention.
6 is an example of a GUI displayed on a display of a user terminal according to an embodiment of the present invention.
7 and 8 are diagrams for explaining a broadcast image and a video banner according to an embodiment of the present invention.

Since the present invention can apply various transformations and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. Effects and features of the present invention, and a method of achieving them, will become apparent with reference to the embodiments described below in detail in conjunction with the drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various forms.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, and when described with reference to the drawings, the same or corresponding components are given the same reference numerals, and the overlapping description thereof will be omitted. .

In the following embodiments, terms such as first, second, etc. are used for the purpose of distinguishing one component from another, not in a limiting sense.

In the following examples, the singular expression includes the plural expression unless the context clearly dictates otherwise.

In the following embodiments, terms such as include or have means that the features or components described in the specification are present, and the possibility of adding one or more other features or components is not excluded in advance.

In the drawings, the size of the components may be exaggerated or reduced for convenience of description. For example, since the size and thickness of each component shown in the drawings are arbitrarily indicated for convenience of description, the present invention is not necessarily limited to the illustrated bar.

In the following embodiments, when it is said that a part, such as a region, component, part, block, module, etc., is on or on another part, not only when it is directly on the other part, but also another region, component, part in the middle , blocks, modules, etc. are included.

In the following embodiments, when a region, component, part, block, module, etc. are connected, the region, component, part, block, module, etc., as well as the case where the region, component, part, block, and modules are directly connected It includes cases in which other regions, components, parts, blocks, and modules are interposed and indirectly connected between them.

Hereinafter, 'application' may represent 'application'.

1 is a diagram showing an example of the configuration of a video banner providing system 100 according to an embodiment of the present invention.

Referring to FIG. 1 , the video banner providing system 100 may include a media providing server 50 , a data server 60 , and a content transmitting server 80 . The video banner providing system 100 may communicate with each other through a network with the set-top box 20 and/or the user terminal 10 connected to the set-top box 20 . Of course, the components of the video banner providing system 100 may be connected to each other through a network to communicate with each other. For example, the media providing server 50 , the data server 60 , and/or the content transmission server 80 may be connected to each other through a network to communicate with each other.

However, the present invention is not limited thereto, and the system 100 may further include other components or some components may be omitted. Some components of the system 100 may be divided into a plurality of devices or may be combined into one device.

The set-top box 20 is a hardware device necessary for viewing satellite broadcasting or cable broadcasting at home. Data such as satellite broadcasting, cable broadcasting, or Internet broadcasting is transmitted to the set-top box 20 as data processed through compression and modulation, and the set-top box 20 demodulates and compresses the received data. It can perform a role of being implemented in a terminal such as the user terminal 10 by processing such as release. According to an embodiment, the set-top box 20 may receive a broadcast image from the content transmission server 80 .

Here, the user terminal 10 may be a normal TV or a monitor. That is, any electronic device capable of displaying a screen recognizable by a user may be referred to as the user terminal 10 .

When the video banner providing system 100 does not include the content delivery server 80 , the content delivery server 80 may be, for example, a server of a broadcasting provider. Of course, as described above, the video banner providing system 100 may also include the content transmission server 80 . In this case, the content transmission server 80 may transmit the content to servers of various broadcast providers.

The content transmission server 80 may store content, such as a broadcast image, suitable for a platform or format of a broadcast provider. The content transmission server 80 may transmit the stored content to the above-described set-top box 20 so that content such as a broadcast image is reproduced in the user terminal 10 .

The content delivery server 80 may receive content data, such as a broadcast image, from the content providing server 40 through other transmission paths such as a network (eg, a distributed network, a contents delivery network, and a CDN).

The content providing server 40 may register (eg, obtain and store) content such as a commerce video to be provided through the video banner providing system 100 according to an embodiment of the present invention. In addition, the content providing server (not shown) may receive meta information of content (such as a video) from the data server 60 and match the meta information for each content. To this end, the content providing server may be connected to the data server 60 and may exchange various information with each other through communication. The meta information may include product information, production information, and/or review information related to the corresponding content. Of course, in some cases, the content providing server may directly receive and store meta information from the content provider.

The content providing server may convert the registered content according to each platform or format and transmit it to the content delivery server 80 . Of course, the present invention is not limited thereto, and the content providing server stores the content and transmits it to the content delivery server 80 , and the content delivery server 80 may convert and store the content according to the platform or format. This is also the same in the embodiments and modifications thereof to be described later.

As described above, the content providing server may transmit content data (such as a video) or converted content data to the content transmission server 80 through a distributed network (CDN). Also, the content providing server may receive image identification information of each moving picture from the content transmission server 80 . The image identification information may be, for example, URL information of the content stored in the content transmission server 80 . The content providing server may transmit such image identification information regarding the registered moving image to the data server 60 .

The data server 60 may receive image identification information about the video from the content providing server. The data server 60 is a computing device in which server programs such as Apache Tomcat and Oracle are installed, and may be implemented to process server functions. The data server 60 may store meta information including product information, production information, and/or review information of the content as described above. In addition, the data server 60 may store image identification information and the like, and provide related information to the media providing server 50 in response to a request from the media providing server 50 .

According to an embodiment of the present invention, the data server 60 may store and manage information about the display of the commerce application based on the user terminal. That is, the data server 60 may include an administration server. Of course, according to an embodiment, the management server may be a device separated from the data server 60 .

The data server 60 according to an embodiment of the present invention may receive an input (hereinafter, an administrator input) of an administrator of the commerce application. Unlike general users such as subscribers, the administrator can access the data server 60 and manage the commerce application through the data server 60 . For example, the administrator may manage a banner included in the commerce application through the data server 60 .

An example of the administrator input may be an administrator input for designating an operation of a banner. Accordingly, the data server 60 may obtain operation information on the operation of the banner to be included in the application screen to be displayed on the user terminal. Here, the banner operation is an operation in response to a user input for the banner, and is an operation to be performed by the banner when a user selects the banner through an application screen such as a user terminal screen. When the user selects a banner in the application screen, a subsequent screen may be displayed according to the operation of the banner. For reference, when a user selects a banner through an application screen such as a user terminal screen, the set-top box 20 receives a corresponding selection signal from the user terminal 10 .

According to an embodiment, the data server 60 may include a display unit (not shown) and an input unit (not shown). The data server 60 may provide the administrator with a user interface for managing the commerce application through the display unit and the input unit. For example, an administrator may specify the operation of a banner through a user interface (eg, a display unit and an input unit).

On the other hand, the set-top box 20 transmits the data on the user input received from the user terminal 10 or the data on the user input obtained through the remote control to the media providing server 50, and broadcasts corresponding to the user input. It is possible to receive image identification information of content such as an image from the media providing server 50 , and request broadcast image data (eg, video on demand (VOD) data) corresponding to the image identification information to the content transmission server 80 . have. According to an embodiment, the set-top box 20 may convert a subscriber's request (eg, a user input through a remote control) into a control signal and transmit it to the media providing server 50 .

The media providing server 50 may drive and control the application based on the control signal transmitted from the set-top box 20 . The media providing server 50 may receive product information, customer information, order information, programming information, and/or image identification information from the external data server 60 . Also, the media providing server 50 may generate application screen data for the application. The application screen data is data for an application screen to be implemented (eg, displayed) on the screen of the user terminal 10 . The media providing server 50 may transmit the generated application screen data to the set-top box 20 . For example, the media providing server 50 may transmit the generated application screen data and image identification information (eg, URL information) corresponding to the user's control signal to the set-top box 20 together. The media providing server 50 may be, for example, a cloud server, but the present invention is not limited thereto.

Through the process of transmitting the image identification information as described above, the commerce contents registered in the content providing server may be provided to subscribers as video on demand (VOD). For example, a subscriber may select and watch various videos by transmitting a user input to the set-top box 20 based on an application (or an application screen) driven by the media providing server 50 .

The set-top box 20 may receive data of content such as a broadcast image from the content transmission server 80 based on communication with the media providing server 50 . The set-top box 20 may obtain a broadcast image and/or VOD data from the content transmission server 80 using the image identification information received from the media providing server 50 . The set-top box 20 may transmit and output the obtained content, such as a broadcast image and/or VOD data, to the user terminal 10 . For example, the set-top box 20 may generate output data for broadcasting to be output through the user terminal 10 based on data received from the content transmission server 80 and the media providing server 50 .

According to an embodiment, the set-top box 20 may receive application screen data from the media providing server 50 through other transmission paths such as a network. In addition, the set-top box 20 may receive broadcast image (video content) data from the content transmission server 80 through an image transmission path on the network, so that the selected broadcast image is reproduced on the screen of the user terminal 10 . The set-top box 20 may obtain a user input regarding a channel and/or a product code from the user terminal 10 , or a user input regarding a channel and/or a product code through a remote control communicating with the set-top box 20 . can be obtained.

Meanwhile, the set-top box 20 may process output data for broadcasting through a program installed in the set-top box 20 . The set-top box 20 may read a platform code, an STP ID, access information, and the like of the set-top box 20 and generate output data based thereon. The set-top box 20 may output such output data from an external output device (eg, the user terminal 10 ).

The user terminal 10 is a terminal connected to the set-top box 20 , and may receive and output output data processed and/or generated in the set-top box 20 . For example, the user terminal 10 may display a screen according to screen data and output a voice according to the voice data. A user terminal such as the user terminal 10 may be directly connected to the set-top box 20 through a cable or the like. However, the present invention is not limited thereto, and a user terminal such as the user terminal 10 may be directly connected to the network, or in this case, may be connected to the set-top box 20 through the network if necessary.

A network may be defined as one or more data links capable of transmitting and receiving data between electronic devices and/or servers, and may be a wired and/or wireless communication network. For example, the network may include a content delivery network (CDN) capable of efficiently delivering a variety of user-selectable content. Alternatively, the network may be the Internet, Wi-Fi, Bluetooth, Bluetooth Low Energy, Zigbee, or Ultra Wide Band (UWB), but the network in the sense of the present invention is The present invention is not limited thereto.

As such, the video banner providing system 100 according to an embodiment of the present invention uses one or more of the content transmission server 80 , the media providing server 50 and the data server 60 communicating with the set-top box 20 . By generating application screen data, the load on the network can be distributed, and broadcasting including various information can be quickly implemented in real time.

FIG. 2 specifically shows a hardware configuration of a device included in the video banner providing system 100 according to an embodiment of the present invention. A video banner providing system according to an embodiment of the present invention may include a media providing server 40 , a content transmitting server 80 , a set-top box 20 , and a user terminal 10 . The media providing server 40, the content transmission server 80, the set-top box 20 and the user terminal 10 are the memories 11, 21, 41, 81, the processors 12, 22, 42, 82, and the communication module. (13, 23, 43, 83) and input/output interfaces (14, 24, 44, 84).

The communication modules 13 , 23 , 43 , and 83 may communicate with various types of external devices and servers according to various types of communication methods. The communication modules 13, 23, 43, 83 of one device 10, 20, 40, 80 are connected to the communication modules 13, 23, 43, 83 of the other devices 10, 20, 40, 80 by a network. can be connected to and exchange data with each other.

The processors 12, 22, 42, and 82 use various programs stored in the memories 11, 21, 41, and 81 to each device 10, 20, 40, 80 or server 10, 20 having each memory. , 40, 80) may be generally controlled. The processors 12, 22, 42, and 82 include a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application-specific integrated circuit (ASIC), It may include a processing device such as a Field Programmable Gate Array (FPGA), but is not limited thereto.

The memories 11 , 21 , 41 , 81 may temporarily or permanently store data processed by each device 10 , 20 , 40 , 80 or the server 10 , 20 , 40 , 80 having each memory. . The memories 11, 21, 41, and 81 may include a random access memory (RAM), a read only memory (ROM), and a permanent mass storage device such as a disk drive, but the present invention is not limited thereto. It is not limited.

The devices 10, 20, 40, and 80 provided in the video banner providing system are storage media (not shown) storing various data for overall operations, such as a program for processing or controlling the processors 12, 22, 42, and 82. city) may be further included. The storage medium may store a plurality of application programs (or applications) driven in the device 30 , data for operation of the servers 40 , 50 , 60 , and 80 , and instructions. At least some of these application programs may be downloaded from an external server through wireless communication. In addition, at least some of these application programs may exist on the device from the time of shipment for basic functions of the device. The application program may be stored in a storage medium and driven by a processor to perform an operation (or function) of the device.

Hereinafter, the internal configuration of the processor of the apparatus for providing a video banner according to an embodiment of the present invention will be described in detail with reference to FIG. 3 . For ease of understanding, it is assumed that the processor to be described is the processor 42 of the media providing server 40 shown in FIG. 2 , but in an embodiment, when the video banner providing method is performed in the set-top box 20 Note that the processor to be described later may be the processor 22 of the set-top box 20 shown in FIG. 2 .

The processor 42 of the media providing server according to an embodiment of the present invention includes a decoding unit 421 , an encoding unit 422 , and an image frame transmitting unit 423 . According to some embodiments, components of the processor 42 may be selectively included or excluded from the processor 42 . In addition, according to some embodiments, the components of the processor 42 may be separated or combined to express the functions of the processor 42 .

The processor 42 and components of the processor 42 may control the media providing server 40 to perform steps S101 to S103 included in the method for providing a video banner of FIG. 4 . For example, the processor 42 and components of the processor 42 may be implemented to execute instructions according to the code of the operating system included in the memory 41 and the code of at least one program. Here, the components of the processor 42 are representations of different functions of the processor 42 that are executed by the processor 42 according to instructions provided by the program code stored in the media providing server 40 . can The internal configuration and specific operation of the processor 42 will be described with reference to the video banner providing method of FIGS. 4 and 5 and the embodiments of FIGS. 6 to 8 .

Hereinafter, a method for providing a video banner according to an embodiment of the present invention will be described with reference to FIG. 4 .

In step S101, the media providing server may obtain video banner data by decoding target data in a video format. In an embodiment, the target data may be stored in an internal storage device of the media providing server, received from a content transmission server that transmits broadcast images, or may be data received from an external server through a network. According to some embodiments of the present invention, since the media providing server may receive the target data through the network, the above-described target data may be data in a format that is easy to transmit and receive over the network. Also, according to an embodiment, the target data may be related to the broadcast image displayed on the user terminal. Since the above-described target data is output together with the broadcast image on the display of the user terminal, it may be data related to the content related to the broadcast image for user convenience or information delivery efficiency. For example, when the broadcast image is a home shopping image selling a specific product, the above-described target data may include data about an advertisement video of a product related to the specific product.

In step S102, the media providing server may obtain a plurality of image frames by encoding the video banner data. The moving image banner data may be raw data for the moving image banner displayed on the user terminal. In this case, the video banner may include the above-described plurality of image frames or may be composed of the above-described plurality of image frames.

In step S103, the media providing server may transmit a plurality of image frames to the user terminal through the set-top box. In addition, the media providing server according to some embodiments of the present invention may also transmit graphical user interface (GUI) information displayed on the user terminal to the set-top box.

Thereafter, the user terminal may simultaneously display the broadcast image and the plurality of image frames received from the content transmission server through the set-top box. The user terminal according to an embodiment of the present invention may display the plurality of image frames in the form of a moving picture by sequentially displaying the plurality of image frames according to a specified speed.

In this case, the set-top box may transmit a broadcast image and a plurality of image frames to the user terminal in parallel.

Hereinafter, an entity performing each step of the method for providing a video banner according to an embodiment of the present invention will be described with reference to FIG. 5 .

As described above, the video banner providing system according to an embodiment may include the user terminal 10 , the set-top box 20 , the media providing server 40 , and the content transmitting server 80 .

According to the video banner providing method performed by the above-described video banner providing system, first, the media providing server 40 may acquire target data related to a broadcast video (S110). In addition, the media providing server 40 may obtain video banner data by decoding the target data (S120), and may obtain a plurality of image frames by encoding the video banner data (S130).

Thereafter, the media providing server 40 may deliver the above-described plurality of image frames at a specified speed (S140). On the other hand, the content transmission server 80 that transmits the broadcast image may transmit the broadcast image to the set-top box 20 (S210). In this case, steps S140 and S210 may be independently performed. The above-described relationship between step S140 and step S210 is not limited to the order shown in the drawings, and step S140 may be performed before step S210, or step S140 and step S210 may be performed simultaneously. Similarly, steps S310 and S320 of transmitting a broadcast image from the set-top box 20 to the user terminal 10 may also be independently performed.

Meanwhile, according to some embodiments of the present invention, a broadcast image and a video banner may be related. In this case, the user terminal 10 may display the received broadcast image and a plurality of image frames according to a specified schedule ( S140 ). A method of displaying a broadcast image and a moving image banner on the display of the user terminal will be described in detail below with reference to FIGS. 6 to 8 .

6 is an example of a screen S1 output to a user terminal according to an embodiment of the present invention. Referring to FIG. 6 , in the broadcasting area A1 of the screen S1 output to the user terminal, the screen corresponding to the broadcast image data transmitted from the content transmission server 80 to the set-top box 20 (ie, the broadcast image) ) may be displayed. A video banner provided by the media providing server 50 may be displayed in the banner area A2 located outside the broadcasting area A1 on the screen S1 . The above-described video banner may be composed of a plurality of image frames received from the media providing server 50 .

The application area excluding the above-described broadcast area A1 and banner area A2 may include icons connected to various functions. The application area and icons included therein may be configured by the media providing server 50 and displayed on the user terminal screen. The icons located in the application area may be, for example, icons that can be moved to various store pages. By using a remote control for a user terminal, the user can select icons, and in response to such selection, the user can move to other pages such as the Today's TV store page, My House necessities store page, Bom New Sports Daejeon store page, and shopping store page. can The user's selection is transmitted to the media providing server 50 through the set-top box 20, and in response, the media providing server 50 is a TV store page of the day, a necessities store page at my house, a spring new sports competition store page or a shopping mall page. Information on a store page selected by the user, such as a store page, may be transmitted to the set-top box 20 to be output to the user terminal 10 . The store or store page may be a page in which contents related to various products matching the theme of the store are collected. For example, a store or store page may be a page through which one of various contents suitable for a theme of a store can be entered.

In the banner area A2, a video banner provided according to some embodiments of the present invention may be displayed. According to an exemplary embodiment, the media providing server 50 may generate a plurality of image frames constituting a video banner based on it and transmit them to the set-top box 20 so that the video banner is displayed on the screen of the user terminal.

Meanwhile, according to some other exemplary embodiments, the data server 60 shown in FIG. 1 may store information about a video banner. For example, a plurality of video banners may be sequentially displayed in the banner area A2 , and the data server 60 may store information on each of the plurality of video banners to be displayed in such one area. And the data server 60 may store data of each of the plurality of video banners. Also, the data server 60 may store information on the operation of the above-described moving image banner. In this case, the operation of the video banner refers to an operation performed in response to a banner selection signal indicating that a banner in the application screen is selected by the user, that is, an operation performed when a user selects a banner through the screen S1. When a banner in the screen S1 is selected by the user, the next content such as a screen, page, image or VOD may be displayed on the user terminal screen based on what the data server 60 stores the operation of the banner as. . The operation of the banner may include functions such as placing an order or consulting as well as displaying content such as a screen.

Meanwhile, the moving image banner A2 may be content mapped to a broadcasting image displayed in the broadcasting area A1. For example, as shown in FIG. 6 , when a home shopping broadcast image for selling clothes is displayed in the broadcasting area A4 , detergent advertisement content related to clothes may be displayed in the banner area A2 , as shown in FIG. 6 . Similarly, other clothing sales content may be displayed.

Hereinafter, a method for displaying a moving image banner and a broadcast image will be described in detail with reference to FIGS. 7 and 8 .

In an embodiment, at least one broadcast image may be displayed on the broadcasting area A1 of the user terminal display, and at least one video banner may also be displayed on the banner area A2. According to some embodiments of the present invention, a video banner displayed on the banner area A2 may correspond to a broadcast image displayed on the broadcast area A1 at the same time.

In some embodiments, the video banner may be displayed on the user terminal according to a specified schedule. According to an embodiment, the time at which the video banner is displayed may be specified dependently on the schedule of the broadcast image displayed on the display of the corresponding user terminal. Meanwhile, in another embodiment, the video banner may be displayed according to an independently designated schedule regardless of the broadcast image displayed in the broadcast area A1.

According to an embodiment, the broadcast image and the moving image banner may correspond one-to-one. In this case, while a specific broadcast image is output, a video banner corresponding to the corresponding broadcast image may be output once or repeatedly.

According to another embodiment, there may be a plurality of video banners corresponding to one broadcast image. In this case, a plurality of video banners may be output while a specific broadcast image is output.

7 illustrates an example in which content is output to the broadcast area A1 and the banner area A2 of the display of the user terminal when one broadcast image and a plurality of video banners correspond. 7 illustrates a case in which there are two video banners corresponding to the broadcast image 200 displayed in the broadcast area A1 of the user terminal display. While the broadcast image 200 is output in the broadcast area A1 of the user terminal display from t1 to t4, the first video banner 310 and the second video banner 320 may be sequentially output to the banner area A2. have.

In an embodiment, when the playback time of the video banner is dependent on the playback time of the broadcast image, the first video banner 310 is output on the display during t1 to t2 when the broadcast image 200 is played, and the second video banner ( 320 may be output from the display during t3 to t4 when the broadcast image 200 is reproduced.

Hereinafter, a method of synchronizing the playback timing of the video banner and the broadcast video will be described with reference to FIG. 8 .

According to an embodiment of the present invention, the broadcast image may be transmitted from the content transmission server to the set-top box without going through the media providing server, and the image frame for the video banner may be transmitted from the media providing server to the set-top box. In this case, when the communication state between the content transmission server and the set-top box and/or the communication state between the media providing server and the set-top box is not stable, the playback delay of the broadcast image and/or the moving image banner may occur.

For example, when data transmission delay occurs due to a network error between the content transmission server and the set-top box, the playback time between the video banner and the broadcast image is not synchronized due to the playback delay of the broadcast image may occur.

In this case, the media providing server according to an embodiment of the present invention may receive playback information on a broadcast image output to the user terminal from the set-top box, and then the media providing server plays the broadcast image included in the above-described playback information. An image frame of a video banner corresponding to the section may be transmitted to the set-top box.

Referring to the drawings, each of the plurality of image frames 311 , 312 , 313 , 314 , and 315 included in the moving picture banner is from t1 to t11 , t11 to t12 , t12 to t13 , and t13 of the broadcast image 200 . At t14 and at t14, it can be synchronized to be played corresponding to t2. In this case, if the video from t12 to t14 of the broadcast video is cropped due to a network error, the set-top box may transmit a signal that the broadcast video from t12 to t14 is not output to the media providing server, and the media providing server The image frames 313 and 314 corresponding to the corresponding section may not be delivered to the user terminal. In another embodiment, when the synchronization between the moving image banner and the broadcast image is important, the transmission of the broadcasting image may be delayed according to the delay of the moving image banner.

On the other hand, according to some embodiments of the present invention, when synchronization of the playback time between the broadcast video and the video banner is unnecessary, the media providing server is A plurality of image frames for the video banner may be transmitted to the set-top box. That is, by independently providing a content delivery server for transmitting broadcast images and a media providing server for transmitting video banner information, even if there is a problem in communication between any one server and the set-top box, communication with the other server is completely can be done

The device and/or system described above may be implemented as a hardware component, a software component, and/or a combination of the hardware component and the software component. The apparatus and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), a programmable logic unit (PLU). It may be implemented using one or more general purpose or special purpose computers, such as a logic unit, microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that can include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

The software may include a computer program, code, instructions, or a combination of one or more of these, which configures the processing device to operate as desired or, independently or collectively, the processing device can be ordered. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or device, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems, and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and carry out program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Although the present invention has been described with reference to one embodiment shown in the drawings, it will be understood that this is merely exemplary, and that those of ordinary skill in the art can make various modifications and variations therefrom. For example, the described techniques are performed in an order different from the described method, the described components of the system, structure, apparatus, or circuit are combined or combined in a different form from the described method, or other components or equivalents are used. Even if substituted or substituted, appropriate results can be achieved. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

Claims (11)

In the video banner display method performed by a set-top box and a media providing server connected through a network,
receiving, by the media providing server, target data related to a broadcast video in a video format from a content transmission server, and decoding the target data to obtain video banner data;
obtaining, by the media providing server, a plurality of image frames in which the video banner data is encoded;
transmitting, by the media providing server, image identification information of the broadcast image and the plurality of image frames to the set-top box;
The set-top box receives a broadcast image from the content transmission server using the image identification information received from the media providing server to display the broadcast image in the user terminal, and simultaneously displays the plurality of image frames in the user terminal controlling to display; and
The media providing server receives the playback information for the broadcast image output from the user terminal from the set-top box, and transmits an image frame corresponding to the playback section of the broadcast image to the set-top box based on the playback information,
Receiving a signal from the set-top box indicating that a broadcast image of a predetermined section is not output from among the broadcast images, and controlling image frames corresponding to the section in response to the signal not to be transmitted to the set-top box; , how to provide a video banner. According to claim 1,
The set-top box is
Transmitting the broadcast image and the plurality of image frames in parallel to the user terminal,
How to provide a video banner.
According to claim 1,
Transmitting the plurality of image frames to the set-top box comprises:
Further comprising the step of transmitting the plurality of image frames and GUI (Graphic User Interface) information displayed on the user terminal to the set-top box,
How to provide a video banner.
According to claim 1,
The user terminal is
sequentially displaying the plurality of image frames at a specified time,
How to provide a video banner.
delete It is a video format and receives target data related to a broadcast video from a content transmission server, decodes the target data to obtain video banner data, obtains a plurality of image frames encoded with the video banner data, the plurality of image frames and a media providing server for transmitting image identification information of the broadcast image to a set-top box; and
Receive the broadcast image from the content transmission server using the image identification information received from the media providing server to display the broadcast image on the user terminal, and control to display the plurality of image frames on the user terminal at the same time set-top box; including;
the media providing server
Receives playback information for a broadcast image output from the user terminal from the set-top box and transmits an image frame corresponding to a playback section of the broadcast image to the set-top box based on the playback information,
In the broadcast video, a signal indicating that a broadcast video of a predetermined section is not output is received from the set-top box, and the image frames corresponding to the section are controlled not to be transmitted to the set-top box in response to the signal, so that the user terminal receives the signal from the set-top box. A video banner providing system that controls to display an image frame corresponding to a playback section of a broadcast video. 7. The method of claim 6,
The set-top box is
A video banner providing system for transmitting the broadcast video and the plurality of image frames to the user terminal in parallel.
7. The method of claim 6,
The media providing server,
Further transmitting GUI (Graphic User Interface) information displayed on the user terminal to the set-top box,
Video banner delivery system.
7. The method of claim 6,
The user terminal is
sequentially displaying the plurality of image frames at a specified time,
Video banner delivery system.
delete A computer program stored in a recording medium for executing the method of any one of claims 1 to 4 using a computer.

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