KR20230115150A - Method of showing code during broadcasting, broadcasting system for the same, and computer program for the method - Google Patents

Abstract

The present invention relates to a method for displaying a code during a broadcast, a broadcasting system, and a computer program stored in a recording medium to execute the method, which enables a customer to check which equipment and through which interface a product has been ordered, a media server Receiving a broadcast request signal from a set-top box, and the media server generating code information including information related to a product displayed on a screen of a terminal connected to the set-top box and information about the set-top box to the set-top box Provided is a method of displaying code during broadcasting, including the step of transmitting, a broadcasting system, and a computer program stored in a recording medium to execute the method.

Description

Method of showing code during broadcasting, broadcasting system for the same, and computer program for the method stored in a recording medium to execute the method

Embodiments of the present invention relate to a method for displaying codes during broadcasting, a broadcasting system, and a computer program stored in a recording medium to execute the method, and more particularly, to determine which equipment a customer uses and through which interface a product is ordered. It relates to a method for displaying code during broadcasting, a broadcasting system, and a computer program stored in a recording medium to execute the method.

Recently, with the development of TV technology and digital technology, various information is delivered to viewers through TV. For example, TV home shopping, which provides shopping information through TV, provides various information according to technological changes. On the other hand, with the recent commercialization of digital-based digital television technology, it has become possible to provide various contents through a network such as the Internet connected to each home, and an IPTV (Internet Protocol Television) service can be cited as a representative example.

In the IPTV service, various services can be provided to IPTV service subscribers through a set-top box installed in a designated space such as a house, and a representative service among such services is a shopping broadcasting service provided through a commerce channel ( Or, commerce broadcasting). When an IPTV service subscriber selects a preset channel through the set-top box, the set-top box receives a commerce channel regularly scheduled for that channel and outputs it through the TV, so that the IPTV service subscriber can watch the commerce channel or use the shopping broadcasting service. there is.

However, in such a conventional shopping broadcasting service, when a buyer proceeds with an order through another medium such as a mobile phone based on information obtained by watching the shopping broadcasting service, the purchaser receives the corresponding service through one of the services provided by the shopping broadcasting service. There was a problem that it could not be confirmed whether the product or the like was ordered.

The present invention is to solve various problems, including the above problems, and provides a method for displaying a code during broadcasting, a broadcasting system, and the method so that a customer can check which equipment and through which interface a product is ordered. Its purpose is to provide a computer program stored on a recording medium in order to be executed. However, these tasks are illustrative, and the scope of the present invention is not limited thereby.

According to one aspect of the present invention, a media server receiving a broadcast request signal from a set-top box, the media server information related to a product displayed on the screen of a terminal connected to the set-top box and information about the set-top box There is provided a method of displaying a code during broadcasting, including generating code information including code information and transmitting the generated code information to the set-top box.

The code information may be information about a QR code.

The media server may further include receiving a screen change signal from the set-top box, and the code information may further include information on the changed screen.

The code information may further include information about an Internet company that transmits the broadcast request signal.

The code information may further include information about a region in charge of an Internet company that transmits the broadcast request signal.

The media server includes a media providing server that transmits image data and broadcasting information corresponding to a user interface area to the set-top box, and a video from video data received from a content transmission server and a user interface for the video on one screen. A media streaming server generating data for a streaming video to be displayed integrally and transmitting the data to the set-top box, wherein the step of transmitting the data to the set-top box includes: the media server receiving a broadcast request signal from the set-top box If the step is to transmit the code information to the set-top box through any one of the media providing server and the media streaming server according to the model of the set-top box, the code information is selected from among the media providing server and the media streaming server. Information about transmitting the code information to the set-top box may be further included.

The method may further include receiving data related to the broadcast request signal received by the media server from a data server, and the code information may include information on the related data received from the data server.

The code information may include information about a set-top box ID of the set-top box.

According to one aspect of the present invention, a broadcast request signal is received from a set-top box, and code information including information related to a product displayed on a screen of a terminal connected to the set-top box and information about the set-top box is generated to generate the set-top A broadcasting system, including a media server, transmitting to a box is provided.

The code information may be information about a QR code.

The media server may receive a screen change signal from the set-top box, and the code information may further include information on the changed screen.

The code information may further include information about an Internet company that transmits the broadcast request signal.

The code information may further include information about a region in charge of an Internet company that transmits the broadcast request signal.

The media server includes a media providing server that transmits image data and broadcasting information corresponding to a user interface area to the set-top box, and a video from video data received from a content transmission server and a user interface for the video on one screen. and a media streaming server that generates data for streaming videos to be displayed integrally and transmits the data to the set-top box, and when the media server receives a broadcast request signal from the set-top box, according to the model of the set-top box. The code information is transmitted to the set-top box through any one of the media providing server and the media streaming server, and the code information transmits the code information to the set-top box of the media providing server and the media streaming server. It may contain more information.

A data server for transmitting data related to the broadcast request signal received by the media server to the media server may be further included, and the code information may include information on the related data received from the data server.

The code information may include information about a set-top box ID of the set-top box.

According to one aspect of the present invention, a computer program stored in a recording medium is provided to execute any one of the above methods using a computer.

Other aspects, features, and advantages other than those described above will become clear from the detailed description, claims, and drawings for carrying out the invention below.

According to one embodiment of the present invention made as described above, a method for displaying a code during broadcasting, a broadcasting system, and a recording to execute the method, enabling a customer to check which equipment and through which interface a product was ordered. A computer program stored in a medium may be implemented. Of course, the scope of the present invention is not limited by these effects.

1 is a conceptual diagram schematically illustrating a broadcasting system and a set-top box according to an embodiment of the present invention.
FIG. 2 is a block diagram schematically showing components of a device included in the broadcasting system of FIG. 1 .
3 is a flowchart illustrating a method of displaying a code during broadcast according to an embodiment of the present invention.
4 and 5 are diagrams for explaining a code display method during broadcast according to an embodiment of the present invention.
6 is a conceptual diagram schematically illustrating a broadcasting system and a set-top box according to an embodiment of the present invention.
7 is a diagram for explaining a code display method during broadcast according to an embodiment of the present invention.
8 is an example of operation and signal flow of a broadcasting system according to an embodiment of the present invention.
9 is an example of operation and signal flow of a broadcasting system according to an embodiment of the present invention.

Since the present invention can apply various transformations and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. Effects and features of the present invention, and methods for achieving them will become clear with reference to the embodiments described later in detail together with the drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various forms.

Since the present invention can apply various transformations and have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. Effects and features of the present invention, and methods for achieving them will become clear with reference to the embodiments described later in detail together with the drawings. However, the present invention is not limited to the following embodiments and may be implemented in various forms.

In the following embodiments, terms such as first or second are used for the purpose of distinguishing one element from another element without limiting meaning. And expressions in the singular number include plural expressions unless the context clearly dictates otherwise. In addition, terms such as include or have mean that the features or elements described in the specification exist, and do not exclude the possibility that one or more other features or elements may be added.

In the drawings, the size of components may be exaggerated or reduced for convenience of description. For example, since the size and thickness of each component shown in the drawings are arbitrarily shown for convenience of description, the present invention is not necessarily limited to the illustrated bar.

In the following embodiments, when a part such as a region, component, unit, block, or module is said to be on or on another part, not only when it is directly above the other part, but also in the middle of another region, component, or unit. , blocks or modules are also included. And when it is said that areas, components, parts, blocks, or modules are connected, not only when areas, components, parts, blocks, or modules are directly connected, but also in other areas in the middle of areas, components, parts, blocks, or modules. , It also includes cases where components, parts, blocks, or modules are interposed and indirectly connected.

In the following embodiments, when a method includes several steps, the order of each step may be changed unless the temporal order between the steps is explicitly described, and some steps may be performed simultaneously. .

Hereinafter, 'app' may indicate 'application'.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, and when describing with reference to the drawings, the same or corresponding components are assigned the same reference numerals, and overlapping descriptions thereof will be omitted. .

1 is a conceptual diagram schematically illustrating a broadcasting system and a set-top box according to an embodiment of the present invention.

Referring to FIG. 1 , a broadcasting system may include a media server 50 . The media server 50 may include a media providing server 51 . Of course, if necessary, the broadcasting system may include a data server 60 in addition to the media server 50, and in some cases may further include a content providing server 40, and, if necessary, a content transmission server 80. may also include Such a broadcasting system may communicate with the set-top box 20 and/or the TV 10 connected to the set-top box 20 through a network. Of course, components of the broadcasting system may communicate with each other by being connected through a network. For example, the media server 50, the content providing server 40, the data server 60, and/or the content delivery server 80 may communicate with each other by being connected through a network.

However, the present invention is not limited thereto, and the broadcasting system may further include other components or some components may be omitted. Some components of the broadcasting system may be separated into a plurality of devices, or a plurality of components may be merged into one device.

The set-top box 20 is a hardware device necessary for viewing satellite broadcasting or cable broadcasting at home. Data such as satellite broadcasting, cable broadcasting, or internet broadcasting is transmitted to the set-top box 20 as data processed through compression and modulation, etc., and the set-top box 20 demodulates and compresses the received data It may play a role of enabling processing such as release to be implemented in a display device such as the TV 10 . That is, the set-top box 20 can receive broadcasting video data from the content transmission server 80 and transmit related data to the TV 10 so that the TV 10 can implement the broadcasting video.

This set-top box 20 may have a unique set-top box ID. That is, each of the set-top boxes 20 installed in the homes of users may have a unique set-top box ID. The set-top box ID may include, for example, numbers, letters such as alphabets, special characters and/or symbols. A user input signal may be received from an external input/output device (eg, remote controller) through the input/output interface of the set-top box 20 .

The set-top box 20 may process output data for broadcasting through a program installed in the set-top box 20 . The set-top box 20 may read a platform code, a set-top box ID (STP ID), and access information of the set-top box 20 and generate output data based on them. The set-top box 20 may output such output data to an external output device such as the TV 10.

For reference, the TV 10 shown in FIG. 1 may be a normal TV or a monitor. That is, any electronic device capable of displaying a screen recognizable by a user may be referred to as the TV 10 described in this embodiment. This is also the case in the embodiments described later and modifications thereof. Such a TV 10 may be referred to as a terminal used by a user.

If the broadcasting system does not include the content delivery server 80, the content delivery server 80 may be, for example, a server of one broadcast provider. Of course, as described above, the broadcasting system may even include the content delivery server 80 . In this case, the content transmission server 80 may transmit content to servers of various broadcast providers. The content transmission server 80 may store content such as a broadcasting image suitable for a platform or format of a broadcasting provider. The content transmission server 80 transmits the stored content to the aforementioned set-top box 20 so that content such as a broadcasting image can be reproduced on the TV 10 . The content delivery server 80 may receive content data such as broadcasting video from the content providing server 40 through other transmission paths such as a network (eg, a distributed network, contents delivery network, CDN).

The content providing server 40 may register (eg, acquire and store) content such as a commerce video to be provided through a broadcasting system according to an embodiment of the present invention. In addition, the content providing server 40 may receive meta information of content (such as a video) from the data server 60 and match the meta information for each content. To this end, the content providing server 40 may be connected to the data server 60 and may transmit and receive various information through communication. Meta information may include product information, production information, and/or deliberation information related to the corresponding content. Of course, in some cases, the content providing server 40 may directly receive and store meta information from a content provider.

The content providing server 40 may convert the registered content according to each platform or format and transmit the converted content to the content transmission server 80 . Of course, the present invention is not limited to this, and the content providing server 40 stores the content and transmits it to the content delivery server 80, and the content delivery server 80 may convert and store the content according to the platform or format. there is. This is also the case in the embodiments described later and modifications thereof.

As described above, the content providing server 40 may transmit content data or converted content data (such as video) to the content delivery server 80 through a distribution network (CDN). In addition, the content providing server 40 may receive image identification information of each video from the content transmission server 80 . The image identification information may be, for example, URL information of content stored in the content transmission server 80 . The content providing server 40 may transmit such image identification information about the registered video to the data server 60 .

The data server 60 may receive image identification information about a video from the content providing server 40 . The data server 60 is a computing device in which server programs such as Apache Tomcat and Oracle are installed, and may be implemented to process server functions. As described above, the data server 60 may store meta information including product information, production information, and/or review information of content. In addition, the data server 60 stores image identification information such as link information of a video stored in the content transmission server 80, and provides related information to the media server 50 in response to a request from the media server 50. can do.

On the other hand, the set-top box 20 may transmit data on user input obtained through, for example, a remote controller to the media server 50 . In this case, the set-top box 20 receives, from the media server 50, broadcasting information such as video identification information (e.g., URL information) of content such as a broadcasting video corresponding to a user input, and broadcasting video corresponding to the broadcasting information. Data (eg, video on demand (VOD) data) may be requested from the content transmission server 80 . According to one embodiment, the set-top box 20 may convert a subscriber's request (eg, a user input through a remote control) into a control signal and transmit it to the media server 50 .

The media server 50 may drive and control an application based on a control signal transmitted from the set-top box 20 . The media server 50 may receive product information, customer information, order information, organization information, and/or image identification information from the data server 60 . The media providing server 51 included in the media server 50 may generate or store application screen data for an application. The application screen data is data for an application screen to be implemented (eg, displayed) on the screen of the TV 10 . Such application screen data may be data for an image that can be referred to as an application screen. The media providing server 51 may transmit generated or stored application screen data to the set-top box 20 . For example, the media providing server 51 transmits generated or stored application screen data and broadcast information such as image identification information (eg URL information) corresponding to a user's control signal to the set-top box 20 together. can The media providing server 51 may be, for example, a cloud server, but the present invention is not limited thereto.

Through such a transmission process of broadcasting information, commerce contents registered in the contents providing server 40 may be provided to subscribers as Video On Demand (VOD). For example, the subscriber selects various videos by transmitting user input to the set-top box 20 based on the application screen implemented on the TV 10 by application screen data generated by the media providing server 51. can watch Of course, commerce contents registered in the contents providing server 40 may be provided to subscribers according to broadcasting schedule information.

Based on communication with the media server 50, the set-top box 20 may receive content data such as broadcasting images from the content transmission server 80. The set-top box 20 can acquire broadcast video and/or VOD data from the content transmission server 80 using broadcast information such as video identification information (eg, URL information) received from the media providing server 51. there is.

The set-top box 20 may transmit and output content such as obtained broadcasting video and/or VOD data to the TV 10 . For example, the set-top box 20 may generate output data for broadcasting to be output through the TV 10 based on data received from the media providing server 51 and the content transmission server 80 . That is, the set-top box 20 generates output data for broadcasting by using the application screen data received from the media providing server 51 and the broadcasting video and/or VOD data received from the content transmission server 80, and outputs the data to the TV 10. ) can be output. The screen output from the TV 10 by such broadcast output data may include an application screen, which can be referred to as an image based on application screen data, and a broadcast video or VOD located within a specific area within the application screen.

Meanwhile, the set-top box 20 may process output data for broadcasting through a program installed in the set-top box 20 . The set-top box 20 may read the platform code, STP ID, access information, etc. of the set-top box 20 and generate output data based on this. The set-top box 20 may output such output data to an external output device such as the TV 10.

The TV 10 is a terminal connected to the set-top box 20 and can receive and output output data processed and/or generated within the set-top box 20 . For example, the TV 10 may display a screen according to screen data and output audio according to audio data. The TV 10 may be directly connected to the set-top box 20 through a cable or the like. However, the present invention is not limited thereto, and the TV 10 may be directly connected to the network, and in this case, it may be connected to the set-top box 20 through the network as needed.

A network may be defined as one or more data links capable of transmitting and receiving data between electronic devices and/or servers, and may be a wired and/or wireless communication network. For example, the network may include a content delivery network (CDN) capable of efficiently delivering a variety of user-selectable content. Alternatively, the network may be the Internet, WiFi, Bluetooth, Bluetooth Low Energy, Zigbee, or Ultra Wide Band (UWB), but the network implied by the present invention It is not limited to this.

Information on a product to be sold may be displayed on the screen of the TV 10 connected to the set-top box 20. In this state, the user may order a product displayed on the screen of the TV 10 using a remote control or the like, , The user may order a product displayed on the screen of the TV 10 using a mobile device such as a mobile phone. In consideration of a case where a user places an order using the latter method, a product and a code may be displayed together on the screen of the TV 10 to enhance user convenience. The code includes information related to the product, and may be, for example, a barcode or a QR code. A user can easily access a web page where a product displayed on the screen of the TV 10 can be ordered by taking a picture of a barcode or QR code displayed on the screen of the TV 10 using a camera of a mobile device such as a mobile phone.

Such code information may be generated by the media server 50 . As described above, the media providing server 51 included in the media server 50 may generate or store application screen data for an application. The application screen data is data for an application screen to be implemented (eg, displayed) on the screen of the TV 10 . Such application screen data may be data for an image that can be referred to as an application screen. The media server 50 may also generate code information for products displayed on the screen of the TV 10 . To this end, the media server 50 may include, for example, a QR code generator. Also, the application screen data generated by the media providing server 51 may include such code information. Accordingly, after the application screen data generated by the media providing server 51 is transmitted to the set-top box 20, when an image that can be called an application screen is displayed on the TV 10 connected to the set-top box 20, the image may also include a code for a product.

At this time, the code information generated by the media server 50 includes information about the set-top box 20 as well as information related to products displayed on the screen of the TV 10 connected to the set-top box 20 . The information on the set-top box 20 may include information on a unique set-top box ID possessed by the set-top box 20 . In this way, when a code such as a barcode or QR code including product-related information and information about the set-top box 20 is displayed on the screen of the TV 10 connected to the set-top box 20, the user By taking a picture of a barcode or QR code displayed on the screen of the TV 10 using a camera, it is possible to easily access a web page where products displayed on the screen of the TV 10 can be ordered. And since the web page accessed in this way includes information about the set-top box 20, when a user orders a product on the corresponding web page, it is possible to check which set-top box 20 the order is made through, Such confirmed information may be transmitted to and stored in the data server 60 or the like.

As such, according to the code display method during broadcast according to the present embodiment, different code information individualized for each set-top box 20 is generated and transmitted to the corresponding set-top box 20, and the TV connected to the set-top box 20 ( In the state in which a specific product is displayed on the screen of 10), when a signal from the user is applied to the set-top box 20 through a remote control or the like to purchase the product, as well as through a code displayed on the screen of the TV 10 Even when a purchase is made on a web page accessed from a mobile device such as a user's mobile phone, it is possible to easily determine through which set-top box 20 the corresponding product was purchased.

For reference, since each set-top box 20 has a different set-top box ID, even if the same product is displayed on the screens of TVs 10 connected to several set-top boxes 20 at the same time, the screens of TVs 10 Codes such as barcodes or QR codes displayed in are different from each other. That is, according to the code display method during broadcast according to the present embodiment, individualized codes are provided for each set-top box 20 so that the codes are displayed on the screen of the TV 10 connected to the set-top box 20. . Therefore, in the case of webpages accessed from mobile devices such as mobile phones of users through codes displayed on the screens of the TVs 10, they appear to be the same webpages selling the same product, but related to the set-top box IDs included in the webpages. Information is different from each other.

For example, URL, which is the address of a web page accessed from a mobile device such as a mobile phone of a user through a code displayed on the screen of the TV 10, indicates a protocol, a domain name (a part indicating a server), and a port. part, a part indicating a path to the file on the server, and/or a part indicating additional parameters. At this time, the part representing the additional parameter may include information related to the set-top box ID. Web pages accessed from mobile devices such as mobile phones appear to be the same web pages selling the same product, but information included in URLs of the web pages may be different. Therefore, when a product order is made through such web pages, it is possible to determine which set-top box 20 the order was made through using information included in such URLs. The information identified in this way can be used later in marketing or adjustment of a broadcasting method. In addition, using this information, customized information for each set-top box 20 may be provided in the future. This is also the case in the embodiments described later and modifications thereof.

FIG. 2 is a block diagram schematically showing components of a device included in the broadcasting system of FIG. 1 .

FIG. 2 is a block diagram schematically showing components of a device included in the broadcasting system of FIG. 1 .

As described above, the broadcasting system may include the media server 50 including the media providing server 51, the data server 60, and/or the content providing server 40. Accordingly, the device 1 shown in FIG. 2 may represent a media providing server 51 , a data server 60 or a content providing server 40 . Of course, the device 1 shown in FIG. 2 may be the set-top box 20 or the content transmission server 80 as described above. As shown in FIG. 2 , such a device 1 may include a communication module 2 , a processor 3 and a memory 4 .

The communication module 2 can communicate with various types of external devices or servers according to various types of communication methods. The communication module 2 of one device 1 is connected to the communication module 2 of another device 1 through a network to exchange data with each other.

The processor 3 may perform overall control of each device 1 or server 40 , 51 , 60 , and 80 having each memory using various programs stored in the memory 4 . The processor 3 includes a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application-specific integrated circuit (ASIC), and a field programmable gate array (FPGA). ), but the present invention is not limited thereto.

The memory 4 may temporarily or permanently store data processed by each device 1 or server 40 , 51 , 60 , or 80 having each memory. The memory 4 may include a random access memory (RAM), a read only memory (ROM), and a permanent mass storage device such as a disk drive, but the present invention is not limited thereto.

The apparatus 1 as shown in FIG. 2 may further include a storage medium (not shown) storing various data for the overall operation, such as a program for processing or controlling the processor 3. The storage medium may store a plurality of application programs (application programs or applications) running in the device 1, data for operation of the servers 40, 51, 60, and 80, and commands. At least some of these application programs may be downloaded from an external server through wireless communication. In addition, at least some of these application programs may exist on the device 1 from the factory for basic functions of the device 1. The application program may be stored in a storage medium and driven by the processor 3 to perform the operation (or function) of the device 1 .

The broadcasting system and each module or unit included therein may be entirely hardware, or may have aspects of being partly hardware and partly software. For example, a broadcasting system and each module or unit included therein may collectively refer to hardware and related software for processing data of a specific format and content or exchanging data in an electronic communication method. In this specification, terms such as “unit”, “module”, “device”, “terminal”, “server” or “system” may be interpreted as referring to a combination of hardware and software driven by the hardware. For example, the hardware may be a data processing device including a CPU or other processor. Also, software driven by hardware may refer to a running process, an object, an executable file, a thread of execution, a program, and the like.

In addition, each element constituting the broadcasting system is not necessarily limited to referring to a separate device that is physically separated from each other. That is, the communication module 2, processor 3, and memory 4 of FIG. 2 are only functionally classified according to operations performed by the servers 40, 51, 60, and 80, and must be independent of each other. It is not something to be distinguished. Of course, depending on the embodiment, they may be implemented as separate devices that are physically separated from each other.

Hereinafter, information transmission and reception between each component of a broadcasting system that can take the above-described configuration will be described along with a video streaming method.

3 is a flowchart illustrating a method of displaying a code during broadcast according to an embodiment of the present invention. In the video streaming method according to the present embodiment, the media server 50 including the media providing server 51 receives a broadcast request signal from the set-top box 20 (S121). Then, the media server 50 provides code information including information related to products displayed on the screen of a terminal such as the TV 10 connected to the set-top box 20 and information about the set-top box 20 such as the set-top box ID. It goes through the step of generating (S131). This code may be a barcode or a QR code.

The media server 50 goes through a step of transmitting code information to the set-top box 20 (S133). Transmitting code information to the set-top box 20 may be, for example, transmitting data about an image corresponding to a user interface area and including a code to the set-top box 20 as described above. Accordingly, the screen is output to the TV 10 through the set-top box 20 as described above. In the case of webpages accessed from mobile devices such as mobile phones of users through these codes displayed on the screens of the TVs 10, they appear to be the same webpages selling the same product, but they are related to the set-top box IDs included in the webpages. Information is different from each other. Therefore, when a product order is made through such web pages, it is possible to determine which set-top box 20 the order was made by using the information related to the set-top box ID. The information identified in this way can be used later in marketing or adjustment of a broadcasting method.

4 is an example of a first screen S1 output to the TV 10 according to an embodiment of the present invention. Specifically, the set-top box 20 receives image data and broadcasting information corresponding to the user interface area from the media providing server 51, and uses the broadcasting information to transmit content data such as broadcasting images from the content transmission server 80. receive The set-top box 20 generates output data for broadcasting using the image data corresponding to the user interface area received from the media providing server 51 and the content data received from the content delivery server 80 . Through this, it is possible to output the first screen S1 as shown in FIG. 4 to the TV 10 .

The first screen S1 includes a video area A2 on which a screen corresponding to the broadcasting video data received from the content delivery server 80 (ie, broadcasting video) is displayed. The remaining area of the first screen S1 except for the video area A2 is a user interface area based on image data received from the media providing server 30 . That is, it can be said that the video area A2 is a part where a video is reproduced, and the rest of the area is a part where a preset image is displayed. The preset image may be referred to as an application screen corresponding to application screen data generated by the media providing server 51 .

Area A1, which is a part of the application screen, may include icons A11, A12, A13, and A14 that can be directly accessed to various functions. A user can select one of the icons A11, A12, A13, and A14 using a remote control for TV broadcasting. Of course, an area where a user can search may also be located within the corresponding area. The set-top box 20 receives such user selection or search. The application screen may also include an order icon A3. In addition, the application screen may include a code (A4) such as a barcode or QR code. The code A4 may include information on products included in the video played in the video area A2 and information on the set-top box 20 to which the corresponding TV 10 is connected. This is as described above.

The user can order a product including a video played in the video area A2 by sending a signal corresponding to the order icon A3 to the set-top box 20 through a remote control, etc. It can be transmitted to the media server 50 and/or the data server 60 through. Alternatively, the user can access a web page where a user can order a product including a video played in the video area A2 by taking a picture of the code A4 using a camera of a mobile device such as a mobile phone, and through the web page. You can order products.

As described above, area A1 may include icons A11, A12, A13, and A14 that can be directly accessed to various functions. In FIG. 4, today's TV icon A11, popular program icon A12, miracle gift icon A13 or food BEST icon A14 are shown as examples. Of course, today's TV icon (A11), popular program icon (A12), miracle gift icon (A13) or food BEST icon (A14) are examples, and the present invention is not limited thereto. For example, an icon with a different content is displayed on a portion of the first screen S1 other than the video area A2, and the user can select the corresponding icon.

When a user's selection of one of these icons is made through a remote controller or the like, the set-top box 20 transmits this to the media server 50 as a screen change signal. Such a screen change signal may be referred to as, for example, a first change signal. In this case, the first change signal may include information related to the icon selected by the user and/or application screen data transmitted from the media server 50 to the set-top box 20 .

When receiving the first change signal from the set-top box 20, the media server 50 transmits application screen data corresponding to the first change signal to the set-top box 20. Of course, if necessary, broadcasting information such as image identification information (eg, URL information) corresponding to the first change signal may be transmitted to the set-top box 20 together. Accordingly, as shown in FIG. 5 , the second screen S2 corresponding to the first change signal can be displayed on the screen of the TV 10 connected to the set-top box 20 . 5 shows a second screen S2 displayed on the screen of the TV 10 as the user selects the popular program icon A12 while the first screen S1 is displayed on the screen of the TV 10. there is.

At this time, the application screen data transmitted by the media server 50 to the set-top box 20 may include code information. This code information may include information about the changed screen. For example, even if the product displayed on the second screen S2 of FIG. 5 and the product displayed on the first screen S1 of FIG. 4 are the same, the code A4 included in the second screen S2 of FIG. 5 , may be different from the code A4 included in the first screen S1 of FIG. 4 .

The user can order a product including a video played in the video area A2 by sending a signal corresponding to the order icon A3 to the set-top box 20 through a remote control, etc. It can be transmitted to the media server 50 and/or the data server 60 through. Alternatively, the user can access a web page where a user can order a product including a video played in the video area A2 by taking a picture of the code A4 using a camera of a mobile device such as a mobile phone, and through the web page. You can order products. In the latter case, the corresponding web page may include information on the changed second screen S2 as shown in FIG. 5 . Accordingly, information indicating which icon or screen the user has reached to order the corresponding product may be transmitted to the data server 60 or the like. Through this, it is possible to obtain information on which icon or screen a product is ordered through, and through this, it is possible to further increase the efficiency of broadcasting screen reorganization or marketing.

Meanwhile, the set-top box 20 is connected to the media server 50 or the like through a network. At this time, the set-top box 20 accesses the media server 50 through one of networks operated by various Internet companies. Accordingly, the code A4 as shown in FIG. 4 or 5 may include information about the Internet company transmitting the broadcast request signal.

A user can access a web page where a user can order a product including a video played in the video area A2 by taking a picture of the code A4 using a camera of a mobile device such as a mobile phone, and the product can be purchased through the web page. can be ordered In this case, the corresponding web page may include information about an Internet company that transmits a broadcast request signal. Accordingly, information on whether the user came into contact with the broadcast of the corresponding product through a network operated by an Internet company and placed an order can be transmitted to the data server 60 or the like. Through this, it is possible to grasp information about the Internet company that leads to the purchase of a specific product, and through this, the efficiency of broadcasting or marketing can be further increased.

As described above, the set-top box 20 is connected to the media server 50 or the like through a network. At this time, the set-top box 20 accesses the media server 50 through one of networks operated by various Internet companies. Also, some Internet companies may provide communication services through networks only in specific regions. Accordingly, the code A4 as shown in FIG. 4 or 5 may include information about a region in charge of an Internet company that transmits a broadcast request signal.

A user can access a web page where a user can order a product including a video played in the video area A2 by taking a picture of the code A4 using a camera of a mobile device such as a mobile phone, and the product can be purchased through the web page. can be ordered At this time, the corresponding web page may include information about a region in charge of an Internet company that transmits a broadcast request signal. Accordingly, information on whether a user located in a region came into contact with a broadcast of a corresponding product and placed an order can be transmitted to the data server 60 or the like. Through this, it is possible to grasp information about a region where a specific product is purchased, and through this, efficiency of broadcasting or marketing can be further increased.

6 is a conceptual diagram schematically illustrating a broadcasting system and a set-top box according to an embodiment of the present invention. As shown in FIG. 6 , the media server 50 may also include a media streaming server 53 in addition to the media providing server 51 . In this case, the set-top box 20 receives application screen data, which is image data, from the media providing server 51 and receives broadcasting video data received from the content transmission server 80, as described above with reference to FIG. The application screen based on the image data received from the media providing server 51 and the video based on the broadcasting video data received from the content transmission server 80 can be implemented on the screen of the TV 10 connected to the set-top box 20 there is. Alternatively, the set-top box 20 may receive data on the streaming video generated by the media streaming server 53 and output the streaming video on the TV 10 connected to the set-top box 20 .

To this end, the content transmission server 80 transmits the stored content to the set-top box 20 or the media streaming server 53 so that the content, such as a broadcast video, can be reproduced on the TV 10 . In addition, the data server 60 stores image identification information such as video link information stored in the content transmission server 80, and responds to a request from the media providing server 51 or the media streaming server 53 to obtain related information. may be provided to the media providing server 51 or the media streaming server 53.

Similar to the media providing server 51, the media streaming server 53 may drive and control an application based on a control signal transmitted from the set-top box 20. The media streaming server 53 communicates with the plurality of set-top boxes 20, 21, and 22 to display application screens corresponding to each set-top box based on control signals transmitted from the plurality of set-top boxes 20, 21, and 22. Each data may be generated and provided, or application screen data stored in the media streaming server 53 may be provided. The media streaming server 53 receives product information, customer information, order information, organization information, and/or image identification information from the data server 60, or generates application screen data from a separate web server (not shown). Receive relevant data.

The media streaming server 53 may receive video data from the content transmission server 80 using video identification information of the video. The media streaming server 53 may generate streaming video data for displaying a video from video data received from the content delivery server 80 and a user interface for the video as one unit on a single screen.

Also, the media streaming server 53 may generate application screen data for the application. The application screen data is data for an application screen to be implemented (eg, displayed) on the screen of the TV 10 . Such application screen data may be, for example, image data. The media streaming server 53 may generate data for a streaming video based on the generated application screen data. Specifically, the media streaming server 53 may generate application screen data corresponding to a user interface area for video data, and encode the received video data and application screen data into data for one streaming video.

The media streaming server 53 may generate streaming video data by encoding the video data received from the content delivery server 80 and the generated application screen data together.

The media streaming server 53 may generate streaming video data by encoding video data and application screen data in a predetermined protocol and/or format and selectively compressing the encoded data. The media streaming server 53 may transmit data about the created streaming video to the set-top box 20 . For example, the media streaming server 53 may transmit data about a streaming video generated in real time to the set-top box 20 in real time. The media streaming server 53 may be, for example, a cloud server, but the present invention is not limited thereto.

Data on streaming video may be data on video transmitted and/or reproduced in real time. Data for streaming video may be generated at predetermined time intervals. Data for the streaming video may be generated and provided by a predetermined signal generated or received. For example, video data and application screen data may be encoded to be displayed integrally and provided as data for one streaming video.

The media streaming server 53 may be implemented to generate data for a first streaming video to be transmitted to the first set-top box 21 and data for a second streaming video to be transmitted to the second set-top box 22 in real time. That is, application screen data corresponding to the user interface area, which is data for the user interface, may be generated by the media streaming server 53 in real time, rather than stored in the media streaming server 53 in advance.

The media streaming server 53 may be implemented to transmit data for a first streaming video to the first set-top box 21 and data for a second streaming video to the second set-top box 22 . Without being limited thereto, the media streaming server 53 may generate data for streaming video to be transmitted to two or more set-top boxes, and may be implemented to transmit each of the data for streaming video to each set-top box. In this case, the first streaming video and the second streaming video may be different videos.

The media streaming server 503 may receive content data such as a video from the content providing server 40 and/or the content transmission server 80 based on communication with the set-top box 20. The media streaming server ( 53) may acquire video and/or VOD data from the content transmission server 80 using the video identification information.

The set-top box 20 may transmit and output content such as data for the obtained streaming video to the TV 10 . As shown in Figure 1, a plurality of set-top boxes (20, 21, 22) is connected to the plurality of set-top boxes (20, 21, 22) data on the streaming video obtained from the media streaming server (53). It can be transmitted to each TV (10, 11, 12) so that it can be output. For example, the set-top box 20 may generate output data for broadcasting to be output through the TV 10 based on data received from the media streaming server 53 . For example, output data for broadcast transmitted by the set-top box 20 may be data for streaming video received from the media streaming server 53 .

As such, the set-top box 20 may receive streaming video data from the media streaming server 53 and play the received streaming video on the TV 10 in real time. The set-top box 20 receiving the data for the streaming video may control the streaming video to be displayed immediately upon reception. The set-top box 20 can continuously receive data on streaming video and control the streaming video to be displayed on the TV 10 . The set-top box 20 may change and display the display time of the streaming video in consideration of the corresponding time of the streaming video.

According to an embodiment, the media streaming server 53 may generate application screen data corresponding to a user interface area for video data. In addition, the media streaming server 53 may generate streaming video data by encoding the received video data and application screen data so as to be integrally displayed on one screen.

In addition, the set-top box 20 may receive data about a streaming video from the media streaming server 53 through a video transmission path on the network, and play the streaming video on the screen of the TV 10 . The set-top box 20 may acquire a user input related to screen button input, screen up/down or left/right scrolling, channel and/or product code through a remote control communicating therewith.

As described above, when the set-top box 20 exchanges data with the media providing server 51, the set-top box 20 receives the application screen data received from the media providing server 51 and the content transmission server 80 Output data for broadcasting is generated using one broadcasting image and/or VOD data. And it can be output through the TV (10). On the other hand, when the set-top box 20 exchanges data with the media streaming server 53, the set-top box 20 can output streaming video data received from the media streaming server 53 through the TV 10. . That is, in the case of the latter, streaming video data itself becomes output data for broadcasting or output data for broadcasting through simple conversion such as format conversion of streaming video data.

As such, the broadcasting system according to an embodiment of the present invention generates data for a streaming video in which the video and application screen data are integrally displayed on one screen in the media streaming server 53, thereby minimizing the role of the set-top box. can In addition, since the media streaming server 53 generates data for streaming videos, the user interface area for videos and the configuration of the application screen are freely configured to generate data for streaming videos, and the corresponding screen is displayed on the TV 10 ) can be output. In addition, by encoding and playing a plurality of videos into one streaming video, an effect similar to that of playing a plurality of videos in a plurality of areas within one screen output from the TV 10 can be implemented.

Of course, this media streaming server 53 generates streaming video data in response to a signal from the set-top box 20, generates streaming video data in response to a signal from the first set-top box 21, and Since streaming video data is generated in response to a signal from the box 22, a large load may be applied to the media streaming server 53. Therefore, initially, rather than the media streaming server 53 that generates data for streaming video, broadcasting information such as application screen data (image data corresponding to the user interface area) and image identification information (eg URL information) is sent to the set-top box Finally, the video is output to the TV 10 using the media providing server 51 that only transmits to (20), and the media streaming server 53 transmits the data for the streaming video when there is a user's operation thereafter. It can be generated and transmitted to the set-top box 20 so that the video is finally output to the TV 10. In this way, by using the media providing server 51 and the media streaming server 53 included in the media server 50 at different timings, it is possible to efficiently broadcast while preventing an overload applied to the media streaming server 53. can

That is, initially, the application screen data (image data corresponding to the user interface area) and image identification information (eg URL information) are stored in the set-top box 20 using the media providing server 51 instead of the media streaming server 53. The set-top box 20 receives broadcast video and/or VOD data from the content transmission server 80 using the broadcast information, and the set-top box 20 transmits application screen data and broadcast video and / Or generate output data for broadcasting using VOD data. Further, when the media providing server 51 receives the second change signal by the user's manipulation from the set-top box 20, the media providing server 51 transmits related information to the media streaming server 53. The second change signal by the user's manipulation will be described later. Here, the related information refers to application screen data transmitted by the media providing server 51 to the set-top box 20, broadcast information such as image identification information (eg URL information), and TV 10 through the set-top box 20 It may include information about the playback position of the video being output to and user's manipulation.

When the media streaming server 53 receives such related information from the media providing server 51, the media streaming server 53 may receive video data from the content transmission server 80 using broadcasting information. The media streaming server 53 is for streaming video that displays a video from the video data received from the content providing server 40 or the content transmission server 80 and a user interface for the video as one unit on one screen. By generating data and transmitting it to the set-top box 20, a video including a user interface can be reproduced on the TV 10.

For example, in a state in which the first screen S1 as shown in FIG. 4 is displayed on the screen of the TV 10 connected to the set-top box 20, the first screen S1 output to the TV 10 by the user When one of the icons displayed in is selected, the set-top box 20 may transmit it to the media providing server 51 as a second change signal. In this case, the second change signal may include information related to the icon selected by the user and/or application screen data transmitted from the media providing server 51 to the set-top box 20 . Of course, the user may select the video area A2 included in the first screen S1 output to the TV 10 . Even in this case, the set-top box 20 may transmit this to the media providing server 30 as a second change signal. In this case, the second change signal includes information that the user has selected the video area A2, video identification information (eg URL information) of the video being output to the video area A2, It may include information on the playback position of the video, and application screen data transmitted from the media providing server 51 to the set-top box 20.

When receiving the second change signal from the set-top box 20, the media providing server 51 transmits related information to the media streaming server 53. And, as described above, the media streaming server 53 displays a video from the video data received from the content providing server 40 or the content transmission server 80 and a user interface for the video as one unit on a single screen. generate data for And the media streaming server 53 transmits data about the streaming video to the set-top box 20 . Accordingly, streaming video can be output from the TV 10 connected to the set-top box 20 .

7 is an example of a third screen S3 on which such a streaming video is output to the TV 10. For example, when the user selects today's TV icon A11 in a situation where the first screen S1 as shown in FIG. 4 is output to the TV 10, the media streaming server 53 provides a corresponding streaming video. Data is generated and transmitted to the set-top box 20 so that a third screen S3 as shown in FIG. 7 is output to the TV 10.

As shown in FIG. 7, on the third screen (S3) output to the TV 10, application screen data and video data are encoded into data for a streaming video displayed integrally on one screen, and one streaming video data is displayed. Videos can be played in real time. For example, as shown in FIG. 7 , the third screen S3 may include an application screen ap from application screen data. Also, the third screen S3 may include a video from video data received from the content providing server 40 or the content transmission server 80 . 7 illustrates that the third screen S3 displays a video from video data received from the content delivery server 80 in the background.

Also, the application screen ap may include a user interface area v1 of video data. For example, the application screen ap may implement a plurality of user interface regions v1, v2, and v3 corresponding to a plurality of video data. In this case, a plurality of video data and application screen data implemented in a plurality of user interface areas (v1, v2, v3) are encoded into one streaming video, and the entire screen of the TV 10 is displayed as the third screen (S3). It can be played in real time on the screen.

Also, as shown in FIG. 7 , when a user's up and down scroll input sc is received, the application screen ap may be implemented in a form of up and down scrolling. For example, the user's up and down scroll input (sc) may be a button implemented on the third screen (S3). However, the present invention is not limited thereto, and the user's up and down scroll input (sc) is not implemented as a button on the third screen (S3), but may be received by the set-top box 20 by a remote control input or the like.

Also, the plurality of user interface regions v1, v2, and v3 may be implemented in a form of scrolling up and down together with the application screen ap. In this case, as shown in FIG. 7 , on the third screen S3, one streaming video implemented in an up-and-down scrolling format may be reproduced in real time.

In one embodiment of the present invention, the media streaming server 53 may receive the first video data and the second video data from the content providing server 40 or the content transmission server 80 . In addition, the media streaming server 53 integrates a video from the received first video data, a video from the received second video data, and a user interface for the first and second videos on one screen ( It is possible to generate data for a streaming video that is displayed as a single unit. For example, a plurality of video data may be encoded to be integrally displayed in one streaming video and generated as data for one streaming video. That is, a plurality of video data and application screen data may be encoded together and provided as data for one streaming video in real time.

The third screen S3 may include an order icon A3 and may also include a code A4 such as a barcode or QR code. Code A4 may include information about products included in the streaming video and information about the set-top box 20 to which the corresponding TV 10 is connected. This is as described above.

The user can order a product included in the streaming video by sending a signal corresponding to the order icon A3 to the set-top box 20 through a remote control, and the order is sent to the media server 50 through the set-top box 20. It can be transmitted to the media streaming server 53 and/or the data server 60 including. Alternatively, the user can access a web page where a product included in a streaming video can be ordered by taking a picture of the code A4 using a camera of a mobile device such as a mobile phone, and order the product through the corresponding web page.

At this time, the code A4 included in the first screen S1 as shown in FIG. 4 and the code A4 included in the third screen S3 as shown in FIG. 7 are the media server 50 ) may include information indicating which code is generated by the media providing server 51 and the media streaming server 53 included in the code. That is, the code information may include information about transmitting the code information to the set-top box 20 of the media providing server 51 and the media streaming server 53 .

A user can order a product included in a video played in the video area A2 of FIG. 4 or a product included in a streaming video in FIG. 7 by taking a code A4 using a camera of a mobile device such as a mobile phone. You can access a web page, etc., and you can order a product through the web page. If the product included in the video played in the video area A2 of FIG. 4 and the product included in the streaming video shown in FIG. 7 are the same product, the web page may appear to be the same web page. However, in the URL of the web page, it is determined whether the user's mobile device accesses the web page through a code generated by which of the media providing server 51 and the media streaming server 53 included in the media server 50. information may be included. Accordingly, information on which of the media providing server 51 and the media streaming server 53 the user has reached to order the corresponding product can be transmitted to the data server 60 or the like. Through this, efficient operation of the media providing server 51 and the media streaming server 53 can be promoted.

For reference, depending on the model of the set-top box 20 used by the user, the image displayed on the screen of the TV 10 connected to the set-top box 20 may be created only by the media providing server 51, and the media An image displayed on the screen of the TV 10 connected to the set-top box 20 may be created by either the providing server 51 or the media streaming server 53 . Therefore, the signal transmitted from the set-top box 20 to the media server 50 may include information on the model of the set-top box 20, and the media providing server 51 and the media streaming server 53 Any one of them may generate information about the code A4 and transmit it to the set-top box 20.

So far, it has been described that the media server 50 generates the code A4 and transmits it to the set-top box 20. At this time, the media server 50 receives data related to the broadcast request signal received from the set-top box 20 from the data server 60, and when code information is generated, information on the data received from the data server 60 To generate code information to include may be transmitted to the set-top box (20). For example, the media server 50 receives information about the set-top box ID from the set-top box 20, receives data related to the set-top box ID from the data server 60, and It is possible to generate code information to include information about and transmit it to the set-top box (20). Data related to the set-top box ID may be, for example, mobile phone number information related to the set-top box ID, set-top box model information related to the set-top box ID, and the like.

8 is an example of operation and signal flow of a broadcasting system according to an embodiment of the present invention. 8 may be an example of an operation and signal flow of the broadcasting system shown in FIG. 6 .

In S201, the set-top box 20 receives a channel selection input. Receiving a channel selection input may be, for example, receiving a signal for a user to turn on the power of the TV 10 . Alternatively, receiving a channel selection input may be receiving a signal for a user to change from a channel corresponding to a broadcast of one broadcasting company to a channel corresponding to a broadcasting of a broadcasting company employing the method of displaying a code during broadcast according to the present embodiment. there is.

In S203, the set-top box 20 requests a broadcast from the media providing server 51. In S205, the media providing server 51 may generate code information. The code information may include information related to products displayed on the screen of the TV 10 , which is a terminal connected to the set-top box 20 , and information about the set-top box 20 . This code information may be barcode information or QR code information. Code information may include information about a set top box ID. Of course, as described above, the code information may further include information about the Internet company that transmits the broadcast request signal, etc., or may further include information about the area covered by the Internet company that transmits the broadcast request signal. .

In step S207, the media providing server 51 transmits image data and broadcasting information corresponding to the user interface area to the set-top box 20. Image data includes code information. In S209, the set-top box 20 requests video data from the content transmission server 80 using the broadcasting information, and accordingly, the set-top box 20 receives the video data from the content transmission server 80 in S211. The set-top box 20 generates output data using the image data corresponding to the user interface area and the received video data, and transmits the output data to the TV 10 (S213). Accordingly, the TV 10 outputs images and moving pictures according to the output data (S215). At this time, the code A4 according to the code information may be displayed on the screen of the TV 10 in the form of a barcode or QR code. This is the same as described above with reference to FIG. 4 .

A user can access a purchase web page for a product displayed on the screen of the TV 10 by photographing the corresponding code using a mobile device such as a mobile phone, and can purchase the product from the corresponding web page. Since the webpage includes information related to the code, the broadcasting system can determine through which set-top box 20 the user has ordered the corresponding product.

On the other hand, when the set-top box 20 receives a user selection input while the TV 10 outputs images and moving pictures according to the output data (S217), the set-top box 20 converts this to the media providing server as a second change signal. It is transmitted to (51) (S219). The second change signal is the same as described above with reference to FIGS. 4 and 7 . Upon receiving the second change signal, the media providing server 51 transmits related information to the media streaming server 53 (S221). Upon receiving the related information, the media streaming server 53 requests video data from the content delivery server 80 using the image identification information of the video (S223) and receives the video data from the content delivery server 80 accordingly. (S225).

In S227, the media streaming server 53 may generate code information. The code information may include information related to products displayed on the screen of the TV 10 , which is a terminal connected to the set-top box 20 , and information about the set-top box 20 . This code information may be barcode information or QR code information. Code information may include information about a set top box ID. Of course, as described above, the code information may further include information about the Internet company that transmits the broadcast request signal, etc., or may further include information about the area covered by the Internet company that transmits the broadcast request signal. .

In step S229, the media streaming server 53 generates streaming video data for displaying a video from the video data received from the content delivery server 80 and a user interface for the video integrally on one screen. Data for streaming video includes code information. And the media streaming server 53 transmits the data for the streaming video to the set-top box 20 (S231). The set-top box 20 may consider the streaming video data itself as output data or generate output data by applying only a simple change such as a format change to the streaming video data. The set-top box 20 transmits such output data to the TV 10 (S233), and the TV 10 outputs images and moving pictures according to the output data (S235). At this time, the code A4 according to the code information included in the streaming video data may be displayed in the form of a barcode or QR code on the screen of the TV 10 . This is the same as described above with reference to FIG. 7 .

A user can access a purchase web page for a product displayed on the screen of the TV 10 by photographing the corresponding code using a mobile device such as a mobile phone, and can purchase the product from the corresponding web page. Since the webpage includes information related to the code, the broadcasting system can determine through which set-top box 20 the user has ordered the corresponding product.

9 is an example of operation and signal flow of a broadcasting system according to an embodiment of the present invention. Up to S215, the above description with reference to FIG. 8 may be applied.

When the set-top box 20 receives a user selection input while the TV 10 outputs images and moving pictures according to the output data (S217), the set-top box 20 converts this into a first change signal, and the media providing server 51 ) (S219'). The first change signal is the same as described above with reference to FIGS. 4 and 5 . Upon receiving the first change signal, the media providing server 51 may generate code information in step S205'. The code information may include information related to products displayed on the screen of the TV 10 , which is a terminal connected to the set-top box 20 , and information about the set-top box 20 . And as described above with reference to FIGS. 4 and 5 , the code information may include information about the changed screen. This code information may be barcode information or QR code information. Code information may include information about a set top box ID. Of course, as described above, the code information may further include information about the Internet company that transmits the broadcast request signal, etc., or may further include information about the area covered by the Internet company that transmits the broadcast request signal. .

In step S207', the media providing server 51 transmits image data and broadcasting information corresponding to the user interface area to the set-top box 20. Image data includes code information. In S209', the set-top box 20 requests video data from the content transmission server 80 using the broadcasting information, and accordingly, in S211', the set-top box 20 receives the video data from the content transmission server 80 do. The set-top box 20 generates output data using the image data corresponding to the user interface area and the received video data, and transmits it to the TV 10 (S213'). Accordingly, the TV 10 outputs images and moving pictures according to the output data (S215'). At this time, the code A4 according to the code information may be displayed on the screen of the TV 10 in the form of a barcode or QR code. This is the same as described above with reference to FIG. 5 .

A user can access a purchase web page for a product displayed on the screen of the TV 10 by photographing the corresponding code using a mobile device such as a mobile phone, and can purchase the product from the corresponding web page. Since the webpage includes information related to the code, the broadcasting system can determine through which set-top box 20 the user has ordered the corresponding product. Also, the web page may include information on the changed second screen S2 as shown in FIG. 5 . Accordingly, information indicating which icon or screen the user has reached to order the corresponding product may be transmitted to the data server 60 or the like. Through this, it is possible to obtain information on which icon or screen a product is ordered through, and through this, it is possible to further increase the efficiency of broadcasting screen reorganization or marketing.

9 shows that the media server 50 includes the media providing server 51 and the media streaming server 53, but the media server 50 may include only the media providing server 51 as needed. . 8 shows that the media providing server 51 and the media streaming server 53 are separated, but the media providing server 51 and the media streaming server 53 may be integrated as needed.

The devices and/or systems described above may be implemented as hardware components, software components, and/or a combination of hardware components and software components. Devices and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), and a programmable PLU (programmable logic unit). logic unit), microprocessor, or any other device capable of executing and responding to instructions. The processing device may run an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of software. For convenience of understanding, there are cases in which one processing device is used, but those skilled in the art will understand that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it can include. For example, a processing device may include a plurality of processors or a processor and a controller. Other processing configurations are also possible, such as parallel processors.

Software may include a computer program, code, instructions, or a combination of one or more of the foregoing, which configures a processing device to operate as desired, or independently or collectively, a processing device. can be commanded. Software and/or data may be any tangible machine, component, physical device, virtual equipment, computer storage medium or device, intended to be interpreted by or provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed on networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer readable media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. Computer readable media may include program instructions, data files, data structures, etc. alone or in combination. Program commands recorded on the medium may be specially designed and configured for the embodiment or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

In this way, the present invention has been described with reference to the embodiments shown in the drawings, but this is only exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. . Therefore, the true technical scope of protection of the present invention should be determined by the technical spirit of the appended claims.

10: TV 20: Set-top box
40: content providing server 50: media server
51: media providing server 53: media streaming server
60: data server 80: content transmission server

Claims (17)

receiving, by a media server, a broadcast request signal from a set-top box; and
generating, by the media server, code information including information related to a product displayed on a screen of a terminal connected to the set-top box and information about the set-top box, and transmitting the generated code information to the set-top box;
Including, code display method during broadcast. According to claim 1,
The code information is information about a QR code, a code display method during broadcasting. According to claim 1,
The media server further comprises receiving a screen change signal from the set-top box;
Wherein the code information further includes information on a changed screen. According to claim 1,
The code information further includes information about an Internet company that transmits the broadcast request signal. According to claim 1,
The code information may further include information about a region in charge of an Internet company that transmits the broadcast request signal. According to claim 1,
The media server includes a media providing server that transmits image data and broadcasting information corresponding to a user interface area to the set-top box, and a video from video data received from a content transmission server and a user interface for the video on one screen. A media streaming server that generates and transmits data for streaming video to be displayed integrally to the set-top box;
In the step of transmitting to the set-top box, when the media server receives a broadcast request signal from the set-top box, the code information is sent to the set-top box through any one of the media providing server and the media streaming server according to the model of the set-top box. This is the step of sending it to the box,
The code information further includes information about transmitting the code information to the set-top box of the media providing server and the media streaming server. According to claim 1,
The media server further comprises receiving data related to the received broadcast request signal from a data server;
The code information includes information on the related data received from the data server. According to any one of claims 1 to 7,
Wherein the code information includes information about a set-top box ID of the set-top box. A media server that receives a broadcast request signal from a set-top box, generates code information including information related to a product displayed on a screen of a terminal connected to the set-top box, and information about the set-top box, and transmits it to the set-top box Including, broadcast system. According to claim 9,
The code information is information about a QR code, a broadcasting system. According to claim 9,
The media server receives a screen change signal from the set-top box, and the code information further includes information on the changed screen. According to claim 9,
The code information further includes information about an Internet company that transmits the broadcast request signal. According to claim 9,
The code information further includes information about a region in charge of an Internet company that transmits the broadcast request signal. According to claim 9,
The media server includes a media providing server that transmits image data and broadcasting information corresponding to a user interface area to the set-top box, and a video from video data received from a content transmission server and a user interface for the video on one screen. A media streaming server that generates and transmits data for streaming video to be displayed integrally to the set-top box;
When receiving a broadcast request signal from the set-top box, the media server transmits the code information to the set-top box through one of the media providing server and the media streaming server according to the model of the set-top box;
The code information further includes information about transmission of the code information to the set-top box of the media providing server and the media streaming server. According to claim 9,
a data server configured to transmit data related to the broadcast request signal received by the media server to the media server;
The code information includes information on the related data received from the data server. According to any one of claims 9 to 15,
The code information includes information about a set-top box ID of the set-top box. A computer program stored in a recording medium to execute the method of any one of claims 1 to 8 using a computer.

Images