KR102371658B1 - System for supporting TV-based commerce application with personalized store function and operation method thereof - Google Patents

Abstract

The present invention provides a user terminal-based commerce application support system that includes: a data server for storing the product code of content selected on a commerce application as usage history information of a set-top ID; and a media providing server for transmitting the set-top ID to the data server, requesting the use history information of the set-top ID, generating personalized store screen data corresponding to the set-top ID based on the use history information, and transmitting the personalized store screen data to a set-top box corresponding to the set-top ID.

Description

A user terminal-based commerce application support system having a personalized store function and an operation method thereof

Embodiments of the present invention relate to a user terminal-based commerce application support system having a personalized store function and an operating method thereof.

With the recent development of TV technology and digital technology, various information is being delivered to viewers through TV. For example, TV home shopping, which provides shopping information through TV, provides various information according to technological change. Meanwhile, with the recent commercialization of digital-based digital television technology, it has become possible to provide various contents through a network such as the Internet connected to each home, and an IPTV (Internet Protocol Television) service is a representative example.

In the IPTV service, various services can be provided to IPTV service subscribers through a set-top box installed in a designated space, such as a home, among which shopping broadcasting service (or commerce broadcasting) provided through a commerce channel. may also be provided.

In the case of a commerce business operator producing a shopping broadcasting service, a commerce channel (ie, a shopping broadcasting service) may be programmed in a correspondingly granted/promised channel by paying a certain amount.

Accordingly, when the IPTV service subscriber selects a channel promised in the set-top box, the set-top box receives the commerce channel regularly scheduled for the channel and outputs it through the TV, so that the IPTV service subscriber can view the commerce channel and use the shopping broadcasting service. However, there is a limit to the delivery of various shopping information according to the user's request, and the improvement of convenience such as checking shopping information and ordering.

According to the embodiments of the present invention, a store screen personalized to each set-top ID may be provided on a TV-based commerce application based on a usage history for each set-top ID.

However, these problems are exemplary, and the scope of the present invention is not limited thereto.

According to one aspect of the present invention, transmitting the set-top ID to a data server that stores the product code of the content selected on the commerce application as use history information of the set-top ID and requesting the use history information of the set-top ID; Operation of a media providing server supporting a user terminal-based commerce application, comprising the steps of generating personalized store screen data corresponding to the set-top ID based on the set-top ID and transmitting the personalized store screen data to the set-top box corresponding to the set-top ID A method is provided.

The requesting of the use history information may be a step of requesting the use history information of the set-top ID of the set-top box based on receiving a signal indicating that the set-top box enters a commerce channel.

Further comprising the step of driving a commerce application based on receiving a signal indicating entering the commerce channel from the set-top box, wherein the generating of the personalized store screen data includes: use history information in response to driving the commerce application may be a step of generating application screen data including personalized store screen data using

The requesting of the use history information of the set-top ID may be a step of requesting the use history information from the data server based on receiving a signal indicating that a personalized store is selected on the commerce application from the set-top box.

The usage history information may include a product code of a content registered by the set-top ID as an interest content, a product code of a video content reproduced by the set-top ID, or a product code of an image content enlarged by the set-top ID.

The product codes stored as usage history information have an order, and the generating of the personalized store screen data may include generating the personalized store screen data to arrange contents corresponding to the product codes according to the order.

In the step of generating the personalized store screen data, based on the use history information received from the data server, the personalized store screen data is generated so that the content of the product code having a greater discount rate of the product code included in the use history information is arranged first. may be a step.

According to another aspect of the present invention, a data server that stores the product code of the content selected on the commerce application as usage history information of the set-top ID, transmits the set-top ID to the data server, and requests and uses the usage history information of the set-top ID A user terminal-based commerce application support system is provided that includes a media providing server that generates personalized store screen data corresponding to the set-top ID based on the history information and transmits the personalized store screen data to the set-top box corresponding to the set-top ID.

The media providing server drives a commerce application based on receiving a signal indicating entering a commerce channel from the set-top box, requests usage history information from the data server, and uses history information based on driving the commerce application can be used to generate application screen data including personalized store screen data.

The media providing server may request usage history information from the data server on the basis of receiving a signal indicating that a personalized store is selected on the commerce application from the set-top box.

The data server may store the product code of the content registered by the set-top ID as the content of interest, the product code of the video content reproduced by the set-top ID, or the product code of the image content enlarged by the set-top ID as usage history information of the set-top ID. .

Product codes stored as usage history information have an order, and the media providing server may generate personalized store screen data to arrange content corresponding to the product code according to the order.

The data server may further store a discount rate for each product code.

The media providing server, based on the usage history information received from the data server, may generate the personalized store screen data so that the content of the product code having a greater discount rate of the product code included in the usage history information is arranged first.

According to another aspect of the present invention, there is provided a computer program stored in a recording medium for executing any one of the methods described above using a computer.

Other aspects, features and advantages other than those described above will become apparent from the following drawings, claims, and detailed description of the invention.

According to an embodiment of the present invention made as described above, a store screen personalized to each set-top ID based on a usage history for each set-top ID may be provided on a user terminal-based commerce application. Of course, the scope of the present invention is not limited by these effects.

1 is a diagram showing an example of the configuration of a user terminal-based commerce application support system according to an embodiment of the present invention.
2 is a block diagram schematically illustrating a partial configuration of a device included in a user terminal-based commerce application support system according to an embodiment of the present invention.
3 is a diagram illustrating a screen output to a user terminal according to an embodiment of the present invention.
4 and 5 are diagrams illustrating personalized store screens output to a user terminal according to an embodiment of the present invention.
6 is a flowchart of a method of operating a data server according to an embodiment of the present invention.
7 is a flowchart of an operation method for storing usage history information in a user terminal-based commerce application support system according to an embodiment of the present invention.
8 is a flowchart of an operation method for displaying a personalized store screen on a user terminal in a user terminal-based commerce application support system according to an embodiment of the present invention.
9 is a flowchart of an operating method of a media providing server for the operating method of FIG. 8 .
10 is a flowchart of an operation method for displaying a personalized store screen on a user terminal in a user terminal-based commerce application support system according to an embodiment of the present invention.
11 is a flowchart of an operating method of a media providing server for the operating method of FIG. 10 .
12 is a flowchart of an operation method in which a media providing server generates personalized store screen data based on discount information.
13 is a flowchart of an operation method for storing usage history information so that the data server includes discount information.

Since the present invention can apply various transformations and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. Effects and features of the present invention, and a method for achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various forms.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, and when described with reference to the drawings, the same or corresponding components are given the same reference numerals, and the overlapping description thereof will be omitted. .

In the following embodiments, terms such as first, second, etc. are used for the purpose of distinguishing one component from another, not in a limiting sense.

In the following examples, the singular expression includes the plural expression unless the context clearly dictates otherwise.

In the following embodiments, terms such as include or have means that the features or components described in the specification are present, and the possibility that one or more other features or components will be added is not excluded in advance.

In the drawings, the size of the components may be exaggerated or reduced for convenience of description. For example, since the size and thickness of each component shown in the drawings are arbitrarily indicated for convenience of description, the present invention is not necessarily limited to the illustrated bar.

In the following embodiments, when it is said that a part such as a region, component, part, block, module, etc. is on or on another part, not only when it is directly on the other part, but also another region, component, part in the middle , blocks, modules, etc. are also included.

In the following embodiments, when a region, component, part, block, module, etc. are connected, the region, component, part, block, module as well as the case where the region, component, part, block, and modules are directly connected It includes cases in which other regions, components, parts, blocks, and modules are interposed and indirectly connected between them.

Hereinafter, 'application' may represent 'application'.

1 is a diagram showing an example of the configuration of a user terminal-based commerce application support system 100 according to an embodiment of the present invention.

Referring to FIG. 1 , the user terminal-based commerce application support system 100 may include a content providing server 40 , a media providing server 50 , and a data server 60 . Of course, in some cases, the user terminal-based commerce application support system 100 may also include a content transmission server 80 . The user terminal-based commerce application support system 100 may communicate with each other through a network with the set-top box 20 and/or the user terminal 10 connected to the set-top box 20 . Of course, the components of the user terminal-based commerce application support system 100 may be connected to each other through a network to communicate with each other. For example, the content providing server 40 , the media providing server 50 , the data server 60 , and/or the content transmitting server 80 may be connected to each other through a network to communicate with each other.

However, the present invention is not limited thereto, and the system 100 may further include other components or some components may be omitted. Some components of the system 100 may be divided into a plurality of devices or may be combined into one device.

The set-top box 20 is a hardware device necessary for viewing satellite broadcasting or cable broadcasting at home. Data such as satellite broadcasting, cable broadcasting, or Internet broadcasting is transmitted to the set-top box 20 as data processed through compression and modulation, etc., and the set-top box 20 demodulates and compresses the received data. It can perform a role of being implemented in a terminal such as the user terminal 10 by processing such as release. According to an embodiment, the set-top box 20 may receive a broadcast image from the content transmission server 80 . This set-top box 20 may have a unique set-top ID. That is, each of the set-top boxes 20 provided in the user's houses may have a unique set-top ID. The set-top ID may include, for example, numbers, characters such as alphabets, special characters and/or symbols, and the like.

Here, the user terminal 10 may be a normal TV or a monitor. That is, any electronic device capable of displaying a screen recognizable by a user may be referred to as the user terminal 10 .

When the user terminal-based commerce application support system 100 does not include the content delivery server 80 , the content delivery server 80 may be, for example, a server of a broadcasting provider. Of course, as described above, the user terminal-based commerce application support system 100 may also include the content transmission server 80 . In this case, the content transmission server 80 may transmit the content to servers of various broadcast providers. The content transmission server 80 may store content, such as a broadcast image, suitable for a platform or format of a broadcast provider. The content transmission server 80 may transmit the stored content to the above-described set-top box 20 so that content such as a broadcast image is reproduced in the user terminal 10 .

The content delivery server 80 may receive content data, such as a broadcast image, from the content providing server 40 through other transmission paths such as a network (eg, a distributed network, a contents delivery network, and a CDN).

The content providing server 40 may register (eg, obtain and store) content such as a commerce video to be provided through the commerce application support system 100 according to an embodiment of the present invention. In addition, the content providing server 40 may receive the meta information of the content (such as a moving picture) from the data server 60 and match the meta information for each content. To this end, the content providing server 40 may be connected to the data server 60 , and may exchange various information with each other through communication. The meta information may include product information, production information, and/or review information related to the corresponding content. Of course, in some cases, the content providing server 40 may directly receive and store meta information from the content provider.

The content providing server 40 may convert the registered content according to each platform or format and transmit it to the content delivery server 80 . Of course, the present invention is not limited thereto, and the content providing server 40 stores the content and transmits it to the content delivery server 80 , and the content delivery server 80 converts and stores the content according to the platform or format. there is. This is the same in the embodiments and modifications thereof to be described later.

As described above, the content providing server 40 may transmit data of content (such as a video) or data of converted content to the content transmission server 80 through a distributed network (CDN). Also, the content providing server 40 may receive image identification information of each moving picture from the content transmission server 80 . The image identification information may be, for example, URL information of the content stored in the content transmission server 80 . The content providing server 40 may transmit such image identification information regarding the registered moving image to the data server 60 .

The data server 60 may receive image identification information about a video from the content providing server 40 . The data server 60 is a computing device in which server programs such as Apache Tomcat and Oracle are installed, and may be implemented to process server functions. The data server 60 may store meta information including product information, production information, and/or review information of the content as described above. In addition, the data server 60 may store image identification information and the like, and provide related information to the media providing server 50 in response to a request from the media providing server 50 .

According to an embodiment of the present invention, the data server 60 may store and manage information about the display of the commerce application based on the user terminal. That is, the data server 60 may include an administration server. Of course, according to an embodiment, the management server may be a device separated from the data server 60 .

On the other hand, the set-top box 20 transmits, for example, data on a user input obtained through a remote control or the like to the media providing server 50, and provides image identification information of content such as a broadcast image corresponding to the user input as media. It is received from the server 50 and may request broadcast image data (eg, video on demand (VOD) data) corresponding to the image identification information to the content transmission server 80 . According to an embodiment, the set-top box 20 may convert a subscriber's request (eg, a user input through a remote control) into a control signal and transmit it to the media providing server 50 .

The media providing server 50 may drive and control the application based on the control signal transmitted from the set-top box 20 . The media providing server 50 may receive product information, customer information, order information, programming information, and/or image identification information from the external data server 60 . Also, the media providing server 50 may generate application screen data for the application. The application screen data is data for an application screen to be implemented (eg, displayed) on the screen of the user terminal 10 . The media providing server 50 may transmit the generated application screen data to the set-top box 20 . For example, the media providing server 50 may transmit the generated application screen data and image identification information (eg, URL information) corresponding to the user's control signal to the set-top box 20 together. The media providing server 50 may be, for example, a cloud server, but the present invention is not limited thereto.

Through the process of transmitting the image identification information as described above, the commerce contents registered in the content providing server 40 may be provided to subscribers as Video On Demand (VOD). For example, a subscriber may select and watch various videos by transmitting a user input to the set-top box 20 based on an application (or an application screen) driven by the media providing server 50 .

The set-top box 20 may receive data of content such as a broadcast image from the content transmission server 80 based on communication with the media providing server 50 . The set-top box 20 may acquire a broadcast image and/or VOD data from the content transmission server 80 by using the image identification information received from the media providing server 50 . The set-top box 20 may transmit content such as an acquired broadcast image and/or VOD data to the user terminal 10 to be output. For example, the set-top box 20 may generate output data for broadcasting to be output through the user terminal 10 based on data received from the content transmission server 80 and the media providing server 50 .

According to an embodiment, the set-top box 20 may receive application screen data from the media providing server 50 through other transmission paths such as a network. In addition, the set-top box 20 may receive broadcast image (video content) data from the content transmission server 80 through an image transmission path on the network to play the selected broadcast image on the screen of the user terminal 10 . The set-top box 20 may obtain a user input regarding a channel and/or a product code through a remote control communicating therewith.

Meanwhile, the set-top box 20 may process output data for broadcasting through a program installed in the set-top box 20 . The set-top box 20 may read a platform code, an STP ID, access information, etc. of the set-top box 20 and generate output data based thereon. The set-top box 20 may output such output data from an external output device (eg, the user terminal 10 ).

The user terminal 10 is a terminal connected to the set-top box 20 , and may receive and output output data processed and/or generated in the set-top box 20 . For example, the user terminal 10 may display a screen according to the screen data and output a voice according to the voice data. A user terminal such as the user terminal 10 may be directly connected to the set-top box 20 through a cable or the like. However, the present invention is not limited thereto, and a user terminal such as the user terminal 10 may be directly connected to the network, or in this case, may be connected to the set-top box 20 through the network if necessary.

A network may be defined as one or more data links capable of transmitting and receiving data between electronic devices and/or servers, and may be a wired and/or wireless communication network. For example, the network may include a content delivery network (CDN) capable of efficiently delivering a variety of user-selectable content. Alternatively, the network may be the Internet, Wi-Fi, Bluetooth, Bluetooth Low Energy, Zigbee, or Ultra Wide Band (UWB), but the network in the sense of the present invention is However, the present invention is not limited thereto.

As such, the user terminal-based commerce application support system 100 according to an embodiment of the present invention is one of the content providing server 40, the media providing server 50 and the data server 60 communicating with the set-top box 20. By generating application screen data using the above, the load on the network can be distributed, and broadcasting including various information can be quickly implemented in real time.

FIG. 2 specifically shows a partial configuration of the device 30 included in the user terminal-based commerce application support system 100 according to an embodiment of the present invention. The user terminal-based commerce application support device 30 shown in FIG. 2 may be a content providing server 40 , a media providing server 50 , or a data server 60 . Of course, the user terminal-based commerce application support device 30 shown in FIG. 2 may be the set-top box 20 or the content transmission server 80 as described above. The user terminal-based commerce application support device 30 may include a communication module 31 , a processor 32 , and a memory 33 .

The communication module 31 may communicate with various types of external devices and servers according to various types of communication methods. The communication module 31 of one device 30 may be connected to the communication module 31 of the other device 30 by a network to exchange data with each other.

The processor 32 may use various programs stored in the memory 33 to perform an operation of overall controlling each device 30 or the servers 40 , 50 , 60 , 80 having each memory. The processor 32 includes a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application-specific integrated circuit (ASIC), and a field programmable gate array (FPGA). ) may include a processing device such as, but not limited to.

The memory 33 may temporarily or permanently store data processed by each device 30 or the server 40 , 50 , 60 , 80 having each memory. The memory 33 may include a random access memory (RAM), a read only memory (ROM), and a permanent mass storage device such as a disk drive, but the present invention is not limited thereto.

The user terminal-based commerce application support device 30 may further include a storage medium (not shown) storing various data for overall operations, such as a program for processing or controlling the processor 32 . The storage medium may store a plurality of application programs (application programs or applications) driven in the device 30 , data for operations of the servers 40 , 50 , 60 , and 80 , and instructions. At least some of these application programs may be downloaded from an external server through wireless communication. Also, at least some of these application programs may exist on the device 30 from the time of shipment for basic functions of the device 30 . The application program may be stored in a storage medium and driven to perform an operation (or function) of the device 30 by the processor 32 .

3 is an example of a screen S1 output to the user terminal 10 according to an embodiment of the present invention. Referring to FIG. 3 , a screen (ie, a broadcast image) corresponding to broadcast image data transmitted from the content transmission server 80 to the set-top box 20 may be displayed in the broadcasting area A4 of the user terminal screen. . An application screen corresponding to the application screen data generated by the media providing server 50 may be displayed in the application area A1, which is an area other than the broadcasting area A4 on the screen S1.

The application area A1 may include icons (or tabs) A11, A12, A13, A14, A2, A3 connected to various functions and an object A15 such as an image or a banner. The application area A1 and the icons A11, A12, A13, A14, A2, A3 and the object A15 included therein may be configured by the media providing server 50 and displayed on the user terminal screen.

The icons A11, A12, A13, and A14 located in the application area A1 may be, for example, icons (or tabs) A11, A12, A13, and A14 that can be moved to various store pages. The user can select icons (A11, A12, A13, A14) by using a remote control for a user terminal, and in response to such selection, the TV (A11) store page of the day, the home necessities (A12) store page, You can move to other pages such as the New Spring Leisure Sports Daejeon (A13) store page and the Shopping (A14) store page. Today's TV (A11) store page, my house necessities (A12) store page, Bom New Sports Daejeon (A13) store page or shopping (A14) store page is based on the data stored in the data server 60, the media providing server ( 50) may be configured (or generated) and output to the user terminal. The store or store page may be a page in which contents (eg, videos) related to various products matching the theme of the store are collected. For example, the store or store page may be a page that can be entered into one of various contents suitable for the theme of the store.

The application area A1 may include other icons in addition to the icons described above. For example, the application area A1 may further include a search icon A2 and/or an order icon A3. In response to a user's selection input for the search icon A2 or the order icon A3, a search page or an order page may be output to the user terminal.

Also, the application area A1 may include a banner A15. For example, the banner A15 may be displayed on at least a partial area of the application area A1 of the screen S1. The banner A15 may be displayed on the user terminal screen based on the application screen data generated by the media providing server 50 , and in this case, the media providing server 50 is based on the information stored in the data server 60 . You can create application screen data.

The data server 60 may store information about the banner A15 to be displayed in one area of the application area A1. In addition, the data server 60 may store arbitrary information regarding the display of the screen of the commerce application based on the user terminal. For example, the data server 60 may store information about the tabs A11, A12, A13, and A14 that allow entry to each store page (eg, the name of each tab, the arrangement order of the tabs, etc.), each store page information (eg, a thumbnail image of a product when entering a store page) may be stored.

4 and 5 are diagrams illustrating personalized store screens S2 and S3 output to the user terminal 10 according to an embodiment of the present invention.

When the user selects the personalized store tab T1 with the remote control while the application screen S1 as shown in FIG. 3 is displayed, the personalized store screen S2 as shown in FIG. 4 or as shown in FIG. 5 The same personalized store screen S3 may be displayed. For example, the user may apply a personalized store selection input for selecting the personalized store tab T1 in the application area A1 on the commerce application to the set-top box 20, and accordingly, the personalized store screen under the control of the system 100 (S2, S3) may be displayed on the user terminal 10.

The personalized store screen may be different for each set-top ID of the set-top box. Specifically, content (eg, a specific product, an image of a specific product, a video of a specific product, etc.) displayed on the personalized store screen may be different for each set-top ID. This is because the personalized store screen can be generated according to the usage history information of each set-top ID.

For example, the personalized store screen displayed on the first user terminal connected to the first set-top ID may include at least one content (eg, a plurality of first contents) according to the first usage history information of the first set-top ID. . The personalized store screen displayed on the second user terminal connected to the second set-top ID may include at least one content (eg, a plurality of second contents) according to the second usage history information of the second set-top ID.

Specifically, on the personalized store screen (S2 or S3), content with a history selected according to use history information for each set-top ID, content with a history of enlarged or reproduced content (eg, image or video), content with a search history, Content with a purchase history or content registered as interest content may be displayed. For example, the personalized store screen of the first set-top ID may include content with a history selected by the first set-top ID, and the personalized store screen of the second set-top ID may include content with a history selected by the second set-top ID. . Of course, the personalized store screen of the first set-top ID may include content based on a plurality of criteria, such as content having a history selected by the first set-top ID and content having a purchase history. As such, content based on various types of usage history information may be displayed on the personalized store screen. This is also the same in the embodiments and/or modifications thereof to be described later.

6 is a flowchart of an operating method of the data server 60 according to an embodiment of the present invention. The flowchart shown in FIG. 6 may be performed by the data server 60 (eg, a processor of the data server 60 ).

As shown in FIG. 6 , in step S14 , the data server 60 may store the product code as usage history information for each set-top ID. The usage history information may be stored, for example, in a table format, and may include a list of product codes. For example, when a user selects a specific content in a commerce application through a specific set-top box (eg, detailed view, enlarged view, or video playback), the data server 60 sets the set-top ID (ie, identification) corresponding to the set-top box. information) as usage history information, it is possible to store a product code corresponding to the specific content.

The data server 60 may store usage history information for each set-top ID. For example, the data server 60 may store the first usage history information for the first set-top ID. The first usage history information is at least one content corresponding to at least one content selected in the commerce application through the first set-top box. Product code may be included. The data server 60 may store second usage history information for the second set-top ID. The second usage history information is at least one product corresponding to at least one content selected in the commerce application through the second set-top box. It can contain code. Here, the first set-top ID and the second set-top ID are different from each other, and the first usage history information and the second usage history information may be the same as or different from each other.

Step S14 is a step in which the data server 60 collects and stores usage history information for each set-top ID, and a detailed description thereof will be described later with reference to FIG. 7 .

In steps S101 to S103, when the user selects a personalized store (personalized store tab) in the commerce application, the personalization store screen is output to the user terminal 10 based on the use history information to the media providing server 50 so that the use history These are the steps for transmitting information.

In step S101 , the data server 60 may receive the set-top ID from the media providing server 50 . In step S102, the data server 60 may inquire usage history information corresponding to the received set-top ID. In step S103 , the data server 60 may transmit usage history information to the media providing server 50 so that the media providing server 50 generates personalized store screen data based on the usage history information. Detailed embodiments of steps S101 to S103 will be described later with reference to FIGS. 8 and 10 . Briefly, as shown in FIG. 8 , the media providing server 50 may generate personalized store screen data in advance when the application is driven according to the entry into the commerce channel of the set-top box 20, and as shown in FIG. Similarly, when the set-top box 20 receives a personalized store selection input on the commerce application, the media providing server 50 may generate personalized store screen data.

Meanwhile, steps S14 and S101 to S103 may be performed at a time far away from each other.

7 is a flowchart of an operation method for storing usage history information in the user terminal-based commerce application support system 100 according to an embodiment of the present invention. 7 is a detailed operation for the above-described step S14.

In step S11, the set-top box 20 may receive a specific content selection input. The specific content selection input may be an input for a user to select specific content (eg, an image of a specific product, a video of a specific product, etc.) on a commerce application through a remote control or the like. The specific content selection input may include an input for magnifying a specific image content, an input for playing a specific video content, an input for registering a specific content as a content of interest, and the like.

In step S12 , the set-top box 20 may transmit a selection signal corresponding to a specific content selection input to the media providing server 50 . The media providing server 50 may receive such a selection signal from the set-top box 20 . In step S13 , the media providing server 50 may transmit, to the data server 60 , a product code corresponding to specific content along with the set-top ID of the set-top box 20 based on the reception of the selection signal.

In this case, the set-top ID may be transmitted from the set-top box 20 to the media providing server 50 together with the selection signal in step S12, and the set-top ID is the media providing server 50 when the set-top box 20 enters the commerce channel. It may be transmitted to and stored in the media providing server 50 .

The data server 60 may receive the product code along with the set-top ID from the media providing server 50 . In step S14, the data server 60 may store the product code (matching the received set-top ID) as usage history information for each set-top ID. In other words, the data server 60 may store the received product code as usage history information of the received set-top ID. Accordingly, the use history information may include a list of product codes including the product code.

According to an embodiment, the product codes stored as usage history information may be stored in an order. For example, a product code of a content registered as an interest content, a product code of a reproduced video content, a product code of an enlarged view image content, etc. may have priority. For example, the product code of the recently selected content may be stored with a higher priority. Alternatively, the product code of the content registered as the content of interest may be stored with a higher priority.

Meanwhile, although not shown, since the set-top box 20 receives a specific content selection input in S11 and transmits a selection signal corresponding thereto to the media providing server 50, the media providing server 50 responds to the selection signal. Application screen data (ie, application screen data according to selection of a specific content) may be generated and transmitted to the set-top box 20 .

8 is a flowchart of an operation method for displaying a personalized store screen on the user terminal 10 in the user terminal-based commerce application support system 100 according to an embodiment of the present invention.

In step S21, the set-top box 20 may receive an input for entering a commerce channel from a remote control or the like.

In step S22 , the set-top box 20 may transmit the set-top ID of the set-top box 20 and a channel entry signal corresponding to the channel entry input to the media providing server 50 . The media providing server 50 may receive the set-top ID and the channel entry signal from the set-top box 20 .

In step S23, the media providing server 50 may drive the commerce application in response to receiving the channel entry signal. Also, in step S101-1, the media providing server 50 may transmit the received set-top ID to the data server 60 . The media providing server 50 may request usage history information corresponding to the set-top ID from the data server 60 while transmitting the set-top ID. The order of S23 and S101-1 may be reversed, and may be performed in parallel or independently of each other.

The data server 60 may receive the set-top ID from the media providing server 50 and inquire about usage history information corresponding to the set-top ID in step S102-1. This usage history information may include usage history information stored in the data server 60 in S14 described above.

In step S103-1, the data server 60 may transmit usage history information corresponding to the set-top ID to the media providing server 50 . The usage history information may be used by the media providing server 50 to generate personalized store screen data for each set-top ID.

In step S104-1, the media providing server 50 may generate application screen data. In this case, the application screen data may include personalized store screen data. The personalized store screen data may be configured based on usage history information. In this embodiment, the time point at which the personalized store screen data is generated may be before the set-top box 20 receives the personalized store selection input. In this embodiment, the time point at which the personalized store screen data is generated may be when the application is driven by the media providing server 50 .

Meanwhile, the generated application screen data may include not only personalized store screen data but also screen data of all pages of the application including application main screen data. The application main screen data is data of the application main screen that is first displayed based on entry into the commerce channel, and may be, for example, the same as the screen S1.

In step S25 , the media providing server 50 may transmit application main screen data according to a channel entry signal among the generated application screen data to the set-top box 20 .

In step S26 , the set-top box 20 may generate output data to be displayed on the user terminal 10 based on the application main screen data received from the media providing server 50 . The set-top box 20 may output the output data through the user terminal 10 , and accordingly, the application main screen may be displayed on the user terminal 10 .

Meanwhile, in step S31 , which is a later time point, the set-top box 20 may receive an input for selecting a personalized store on a commerce application from a remote control or the like. The personalized store selection input may be, for example, an input for the user to select the personalized store tab T1 on the screen S1 or the screen S2.

In step S32 , the set-top box 20 may transmit a personalized store selection signal corresponding to the personalized store selection input to the media providing server 50 . The media providing server 50 may receive the personalized store selection signal.

In step S33-1, the media providing server 50 may transmit the personalized store screen data among the application screen data generated in step S104-1 to the set-top box 20 in response to the personalized store selection signal. The set-top box 20 may receive personalized store screen data from the media providing server 50 .

In step S34 , the set-top box 20 may generate output data to be displayed on the user terminal 10 based on the personalized store screen data. The set-top box 20 may output this output data through the user terminal 10 , and accordingly, a personalized store screen (eg, screen S3 ) may be displayed on the user terminal 10 .

9 is a flowchart of an operating method of the media providing server 50 according to the embodiment of FIG. 8 .

In step S22 , the media providing server 50 may receive the commerce channel entry signal and the set-top ID of the set-top box 20 from the set-top box 20 (when the set-top box 20 enters the commerce channel).

In step S101-1, the media providing server 50 may transmit the set-top ID to the data server 60 in response to the reception of the set-top ID. The media providing server 50 may request usage history information corresponding to the set-top ID from the data server 60 while transmitting the set-top ID. In step S103-1, the media providing server 50 may receive usage history information corresponding to the set-top ID from the data server 60 . In step S104-1, the media providing server 50 may generate application screen data including personalized store screen data based on the usage history information.

Steps S101-1 to S104-1 may be performed before receiving the personalized store selection signal, that is, before the user selects the personalized store tap. Steps S101-1 to S104-1 may be performed in response to the reception of the commerce channel entry signal, that is, when the set-top box 20 (or the set-top ID) enters the commerce channel.

According to an embodiment, the usage history information may be a list of product codes, and the product codes may be stored in the data server 60 in order. For example, the priority of the product code of the recently selected content may be higher, and/or the priority of the product code of the content registered as the content of interest may be higher.

When generating the personalized store screen data based on the usage history information, the media providing server 50 may arrange the contents according to this order or priority. For example, the media providing server 50 may generate personalized store screen data such that content of a product code having a higher priority is placed first in the usage history information and content of a product code having a lower priority is placed later.

Thereafter, in step S33 - 1 , the media providing server 50 may transmit the personalized store screen data to the set-top box 20 in response to receiving the personalized store selection input from the set-top box 20 .

10 is a flowchart of another operation method for displaying a personalized store screen on the user terminal 10 in the user terminal-based commerce application support system 100 according to an embodiment of the present invention. Steps with the same reference numerals as those described above minimize the description.

In step S21, the set-top box 20 may receive an input for entering a commerce channel from a remote control or the like.

In step S22 , the set-top box 20 may transmit the set-top ID and channel entry signal of the set-top box 20 to the media providing server 50 .

In step S23, the media providing server 50 may drive the commerce application in response to receiving the channel entry signal.

In step S104-2, the media providing server 50 may generate application screen data. In this embodiment, the application screen data may not include the personalized store screen data. In this embodiment, the media providing server 50 does not receive usage history information from the data server 60 based on receiving the channel entry signal, but rather based on receiving a personalized store selection signal to be described later, the data server It is possible to receive usage history information from (60).

In step S104-2, the media providing server 50 may generate application screen data based on data stored in the data server 60 (eg, information on display of the application screen). To this end, although not shown, the media providing server 50 may receive information about the display of the application screen from the data server 60 .

Since the application screen data generated in step S104-2 does not include the personalized store screen data, it may be the same for all set-top IDs. That is, there may be no difference between the application screen data except for the personalized store screen data for each set-top ID.

It goes without saying that the data of the application screen generated at this time may include data of the application main screen. The application main screen data is data of the application main screen that is first displayed based on entry into the commerce channel, and may be, for example, the same as the screen S1.

In step S25 , the media providing server 50 may transmit application main screen data according to a channel entry signal among the generated application screen data to the set-top box 20 .

In step S26, the set-top box 20 may generate output data to be displayed on the user terminal 10, based on the application main screen data. The set-top box 20 may output the output data through the user terminal 10 , and accordingly, the application main screen may be displayed on the user terminal 10 .

Meanwhile, in step S31 , which is a later time point, the set-top box 20 may receive an input for selecting a personalized store on a commerce application from a remote control or the like. The personalized store selection input may be, for example, an input for the user to select the personalized store tab T1 on the screen S1 or the screen S2.

In step S32 , the set-top box 20 may transmit a personalized store selection signal to the media providing server 50 .

In step S101-2, the media providing server 50 may transmit the set-top ID of the set-top box 20 to the data server 60 based on receiving the personalized store selection signal from the set-top box 20 . The media providing server 50 may request usage history information corresponding to the set-top ID from the data server 60 while transmitting the set-top ID.

In step S102-2, the data server 60 may inquire usage history information corresponding to the set-top ID received from the media providing server 50 . This usage history information may include usage history information stored in the data server 60 in S14 described above.

In step S103-2, the data server 60 may transmit usage history information corresponding to the set-top ID to the media providing server 50 . The usage history information may be used by the media providing server 50 to generate personalized store screen data for each set-top ID.

In step S104-3, the media providing server 50 may generate personalized store screen data based on the received usage history information. That is, in the present embodiment, the media providing server 50 may not generate personalized store screen data when running the application. In this embodiment, the media providing server 50 may generate personalized store screen data based on receiving the personalized store selection signal.

In step S33 - 2 , the media providing server 50 may transmit the generated personalized store screen data to the set-top box 20 .

In step S34 , the set-top box 20 may generate output data to be displayed on the user terminal 10 based on the personalized store screen data. The set-top box 20 may output the output data through the user terminal 10 , and accordingly, a personalized store screen (eg, screen S2 or S3 ) may be displayed on the user terminal 10 .

11 is a flowchart of an operating method of the media providing server 50 according to the embodiment of FIG. 10 .

In step S22 , the media providing server 50 may receive the commerce channel entry signal and the set-top ID of the set-top box 20 from the set-top box 20 (when the set-top box 20 enters the commerce channel). .

In step S25 , the media providing server 50 may generate application screen data in response to the channel entry signal and transmit it to the set-top box 20 . In this embodiment, the application screen data does not include personalized store screen data. Accordingly, in the present embodiment, the media providing server 50 may not receive usage history information from the data server 60 in steps S22 to S25 .

Meanwhile, in step S101-2, which is a later point in time, the media providing server 50 may transmit the set-top ID of the set-top box 20 to the data server in response to receiving the personalized store selection signal from the set-top box 20 . . S101-2 may be performed in response to the user selecting the personalized store tab on the commerce application. The media providing server 50 may request usage history information corresponding to the set-top ID from the data server 60 while transmitting the set-top ID.

In step S103-2, the media providing server 50 may receive usage history information corresponding to the set-top ID from the data server 60 . The usage history information may be used by the media providing server 50 to generate personalized store screen data for each set-top ID.

The usage history information may be, for example, a list of product codes, and the product codes may have an order. For example, the priority of the product code of the recently selected content may be higher, or the priority of the product code of the content registered as the content of interest may be higher.

In step S104-3, the media providing server 50 may generate personalized store screen data corresponding to the set-top ID based on the received usage history information.

When generating the personalized store screen data based on the usage history information, the media providing server 50 may arrange the contents according to the above-described order or priority. For example, the media providing server 50 may generate personalized store screen data such that content of a product code having a higher priority is placed first in the usage history information and content of a product code having a lower priority is placed later.

The media providing server 50 may generate the first personalized store screen data based on the first usage history information corresponding to the first set-top ID, and based on the second usage history information corresponding to the second set-top ID, the second set-top ID. 2 You can create personalized store screen data.

In step S33 - 2 , the media providing server 50 may transmit the generated personalized store screen data to the set-top box 20 . For example, the media providing server 50 transmits the first personalized store screen data to a first set-top box corresponding to a first set-top ID, and transmits the second personalized store screen data to a second set-top box corresponding to a second set-top ID. can be sent to

Meanwhile, the data server 60 may additionally store discount information for each product code. According to an embodiment, on the personalized store screen, a product having a large discount rate may be disposed first (eg, at the top or on the left side).

In this case, the media providing server 50 may generate personalized store screen data by using the product code included in the usage history information and the discount information for each product code together. For example, whenever usage history information (ie, product code list) is transmitted from the data server 60 to the media providing server 50, the media providing server 50 transmits discount information corresponding to the product code to the data server ( 60) (see FIG. 12). That is, the media providing server 50 receives usage history information from the data server 60 and separately receives discount information corresponding to the product code, and uses the product code and discount information to personalize the store screen (of a specific set-top ID). data can be generated.

According to another embodiment, the data server 60 may periodically match and store discount information with a product code included in the usage history information (see FIG. 13 ). That is, the data server 60 may match the discount information with the product code and store it as usage history information, and may send the usage history information to the media providing server 50 based on the request of the media providing server 50 . there is.

In this case, the data server 60 may match not only the discount information to the product code but also the date related to the product code and store it as usage history information. In this case, the date stored in the data server 60 may be, for example, a date selected by a user, an enlarged or replayed date, a searched date, a purchased date, or a date registered as an interest content. In this case, when transmitting the usage history information to the media providing server 50 , the data server 60 may transmit only the product code and discount information including information on dates falling within a preset period based on the time point. Alternatively, the media providing server 50 uses only a product code and discount information including information on a date within a preset period based on the time of information reception from the data server 60, and an application including personalized store screen data. You can also create screen data. Through this, content with a history recently selected by the user, content with a history of recently enlarged or replayed content (eg images or videos), content with a recent search history, content with a history of recently purchased content, or content registered as recently interested content Application screen data including personalized store screen data can be generated by utilizing the content. This is also the same in the above and/or later-described embodiments and/or modifications thereof. According to another embodiment, the data server 60 periodically matches and stores popular information with product codes included in the usage history information. can That is, the data server 60 may match popular information such as information on the number of recent purchases (via various set-top IDs) or information on the number of searches to the product code and store it as usage history information, and the media providing server ( 50), the use history information may be transmitted to the media providing server 50 based on the request. Through this, content with a history selected by the user, content with a history of enlarged or reproduced content (eg images or videos), content with a search history, content with a history of purchase, or content registered as content of interest When generating application screen data including personalized store screen data, it is possible to generate application screen data focusing on popular contents through various set-top IDs.

12 is a flowchart of an operation method for the media providing server 50 to generate personalized store screen data based on discount information according to an embodiment of the present invention.

Referring to FIG. 12 , in step S103 , the media providing server 50 may receive usage history information of a specific set-top ID from the data server 60 . This step may be step S103-1 of FIG. 8 or step S103-2 of FIG. 10 described above.

In step S41, the media providing server 50 identifies a product code included in the usage history information, and in step S42, requests discount information corresponding to the identified product code to the data server 60, and corresponds to the product code. discount information may be received from the data server 60 . Of course, the data server 60 may match and store discount information (eg, discount rate) for each product code.

In step S43 , the media providing server 50 may generate personalized store screen data based on a product code included in the usage history information, and discount information corresponding to the product code and stored in the data server 60 . According to an embodiment, in generating the personalized store screen data, the media providing server 50 may arrange contents according to discount information for each product code, for example, a discount rate. For example, the media providing server 50 may generate personalized store screen data such that content of a product code having a high discount rate is first arranged in the usage history information and content of a product code having a low discount rate is arranged later.

In step S44 , the media providing server 50 may transmit the generated personalized store screen data to the set-top box 20 . The set-top box 20 may generate output data based on the received personalized store screen data, and control it to be output through the user terminal 10 .

13 is a flowchart of an operation method for the data server 60 to store usage history information to include discount information according to another embodiment of the present invention.

Referring to FIG. 13 , in step S14 , the data server 60 may store a product code as usage history information for each set-top ID. This is an operation corresponding to step S14 of FIG. 7 described above. In other words, when a specific content selection input is received in the set-top box 20 , the data server 60 generates the product code based on receiving the product code corresponding to the specific content from the media providing server 50 , the set-top box 20 . It can be stored as usage history information of the box 20 .

In step S51, the data server 60 may identify or inquire discount information corresponding to the product code included in the usage history information from the discount information for each product code. In step S52, the data server 60 may match the identified discount information with a product code included in the usage history information and store it (as usage history information). Accordingly, the usage history information may include both the product code and discount information matching the product code (eg, a discount rate of the product code).

Steps S51 and S52 may be periodically performed by the data server 60 .

In the method of operation of the media providing server as described above, the media providing server 50 transmits the personalized store screen data to the set-top box 20 so that the personalized store screen is implemented in the user terminal 10 such as a TV. It may be applied in relation to the previously agreed set-top ID. This is because the use history information of the set-top ID is stored in the data server 60 or the like and this information is used. Therefore, in relation to the set-top ID not agreed upon in advance, the use history information of the corresponding set-top ID may not be stored in the data server 60 or the like, or even if stored, it may not be utilized. This may be applied not only to the method of operation of the media providing server described above and/or to be described later, but also to a user terminal-based commerce application support system.

Information on consent related to a specific set-top ID may be transmitted to the data server 60 through various methods. For example, an icon for confirming consent is displayed on the screen displayed on the user terminal 10, and when the user selects the icon and agrees, the consent information is transmitted from the user terminal 10 to the set-top box 20 information related to consent or transmitted to the set-top box 20 from the user's remote control, etc. can be transmitted. Of course, the method or procedure for obtaining consent related to a specific set-top ID is not limited thereto, and various modifications are possible.

The apparatus and/or system described above may be implemented as a hardware component, a software component, and/or a combination of the hardware component and the software component. The devices and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), a programmable logic unit (PLU). It may be implemented using one or more general purpose or special purpose computers, such as a logic unit, microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that can include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

The software may include a computer program, code, instructions, or a combination of one or more thereof, which configures the processing device to operate as desired or, independently or collectively, the processing device can be ordered. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or apparatus, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Although the present invention has been described with reference to one embodiment shown in the drawings, it will be understood that this is merely exemplary, and that those of ordinary skill in the art can make various modifications and variations therefrom. For example, the described techniques are performed in an order different from the described method, the described components of the system, structure, device, or circuit are combined or combined in a different form from the described method, or other components or equivalents are used. Even if substituted or substituted, appropriate results can be achieved. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

Claims (15)

When the media providing server receives a signal indicating that a personalized store is selected on the commerce application from the set-top box, the media providing server transmits the set-top ID to the data server that stores the product code of the content selected on the commerce application as usage history information of the set-top ID and requesting use history information of the set-top ID;
generating, by the media providing server, personalized store screen data corresponding to the set-top ID based on the usage history information; and
Including, the media providing server transmitting the personalized store screen data to the set-top box corresponding to the set-top ID;
A method of operating a media providing server supporting a user terminal-based commerce application. delete delete delete According to claim 1,
The usage history information includes the product code of the content registered by the set-top ID as the content of interest, the product code of the video content reproduced by the set-top ID, or the product code of the image content enlarged by the set-top ID. Supports user terminal-based commerce applications How the media providing server works. According to claim 1,
The product code stored as usage history information has an order,
The step of generating the personalized store screen data is a step of generating the personalized store screen data so as to arrange contents corresponding to the product codes in an order,
A method of operating a media providing server supporting a user terminal-based commerce application. According to claim 1,
In the generating of the personalized store screen data, based on the use history information received from the data server, the personalized store screen data is generated so that the content of the product code having a greater discount rate of the product code included in the use history information is placed first. Step, the method of operating a media providing server supporting a user terminal-based commerce application. a data server for storing the product code of the content selected on the commerce application as usage history information of the set-top ID; and
When a signal indicating that a personalized store is selected on the commerce application is received from the set-top box, the set-top ID is transmitted to the data server, the set-top ID usage history information is requested, and the personalized store screen corresponding to the set-top ID based on the usage history information a media providing server that generates data and transmits personalized store screen data to a set-top box corresponding to a set-top ID;
Including, user terminal-based commerce application support system. delete delete 9. The method of claim 8,
The data server stores the product code of the content registered by the set-top ID as the content of interest, the product code of the video content reproduced by the set-top ID, or the product code of the image content enlarged by the set-top ID as usage history information of the set-top ID, User terminal-based commerce application support system. 9. The method of claim 8,
A product code stored as usage history information has an order, and the media providing server generates personalized store screen data to arrange content corresponding to the product code according to the order, a user terminal-based commerce application support system. 9. The method of claim 8,
The data server further stores a discount rate for each product code, a user terminal-based commerce application support system. 14. The method of claim 13,
The media providing server, based on the usage history information received from the data server, generates personalized store screen data so that the content of the product code having a large discount rate of the product code included in the usage history information is placed first. Commerce application support system. A computer program stored in a recording medium for executing the method of any one of claims 1 and 5 to 7 using a computer.

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