KR102371660B1 - System for providing highlight video for commerce contents and operation method thereof - Google Patents

Abstract

The present invention relates to a system for providing a highlight video for commerce content to easily provide a highlight video and a full video of commerce content to users and an operation method thereof. According to one embodiment of the present invention, a method for providing a highlight video comprises, by a media providing server: a step of recognizing ID information of a set-top box having a viewing record by a user and product identification information corresponding to the viewing record; a step of generating a first highlight video corresponding to first product identification information selected from the recognized product identification information, wherein the first highlight video is generated by editing a first full video corresponding to the first product identification information based on the viewing record; a step of receiving a user request signal including a version selection signal for selecting a version of a video to be reproduced from the set-top box; and a first output control step of providing output data corresponding to any one of a selected full video and a selected highlight video corresponding to the version selection signal to the set-top box according to the type of the version selection signal.

Description

System for providing highlight video for commerce content and its operation method {SYSTEM FOR PROVIDING HIGHLIGHT VIDEO FOR COMMERCE CONTENTS AND OPERATION METHOD THEREOF}

The present invention relates to a system for providing a highlight image for commerce content and a method for operating the same.

With the recent development of TV technology and digital technology, various information is being delivered to viewers through TV. For example, TV home shopping, which provides shopping information through TV, provides various information according to technological change.

Meanwhile, with the recent commercialization of digital-based digital television technology, it has become possible to provide various contents through a network such as the Internet connected to each home, and an IPTV (Internet Protocol Television) service is a representative example.

In the IPTV service, various services can be provided to IPTV service subscribers through a set-top box installed in a designated space, such as a home. Among them, a shopping broadcasting service (or commerce broadcasting) provided through a commerce channel may also be provided.

In the case of a commerce business operator producing a shopping broadcasting service, a commerce channel (ie, a shopping broadcasting service) may be programmed in a correspondingly granted/promised channel by paying a certain amount.

Accordingly, when the IPTV service subscriber selects a channel promised in the set-top box, the set-top box receives the commerce channel regularly scheduled for the channel and outputs it through the TV, so that the IPTV service subscriber can view the commerce channel and use the shopping broadcasting service. However, there is a limit to the delivery of various shopping information according to the user's request, and the improvement of convenience such as checking shopping information and ordering.

On the other hand, as described above, although the output of IPTV is controlled through the set-top box, there is a problem in that the network connected to the set-top box is overloaded according to the demand for interworking with various contents such as real-time data according to a user input. In addition, since large-capacity broadcasting contents are received from servers outside the set-top box, the need for effective and rapid display of such large-capacity data is increasing.

An object of the present invention is to provide a system for providing a highlight image for commerce content and an operation method thereof, which can easily provide a highlight image for each product sold and an entire image to a user based on the viewing record for each set-top box.

A method for providing a highlight video according to an embodiment of the present invention includes: recognizing, by a media providing server, ID information of a set-top box in which a user's viewing record exists, and product identification information corresponding to the viewing record; The media providing server generates a first highlight image corresponding to first product identification information selected from the recognized product identification information, wherein the first highlight image is a first full image corresponding to the first product identification information. Editing and generating based on the viewing record; receiving, by the media providing server, a user request signal including a version selection signal for selecting a version of an image to be reproduced from the set-top box; and a first output control step in which the media providing server provides output data corresponding to any one of a selected full image and a selected highlight image corresponding to the version selection signal to the set-top box according to the type of the version selection signal. do.

The generating of the first highlight image may include: receiving, by the media providing server, the first full image from the content providing server; generating a plurality of divided sections by dividing the first entire image into a plurality of sections according to a predetermined criterion; classifying the viewing record information for each set-top box for each segment and storing it in association with the segment; and generating a first highlight image corresponding to the first full image based on the classified viewing record information.

The predetermined criterion for generating the plurality of division sections may include at least one of a criterion for dividing the first entire image by a table of contents, a criterion for dividing according to a uniform time section, and a criterion for dividing by a predetermined number there is.

In the step of classifying the viewing record information, the viewing record information may include at least one of a viewing time for the divided section, a user's order reception record input through the set-top box, and a pause time.

The first output control step may include: recognizing selected product identification information corresponding to the version selection signal received from the set-top box; a first determination step of determining the type of the version selection signal, wherein the version selection signal corresponds to a first selection signal for requesting reproduction of the entire selection image corresponding to the selection product identification information and the selection product identification information including a second selection signal for requesting reproduction of a selected highlight image; a second determination step of determining whether the selected highlight image exists when it is determined that the version selection signal is the second selection signal in the first determination step; and a second output control step of controlling to output any one of the selected highlight image and the similar highlight image corresponding to the selected highlight image according to the result of the second determination step.

The second output control step may include: if it is determined in the second determination step that the selected highlight image exists, the media providing server transmitting first output data corresponding to the selected highlight image to the set-top box; ; may be included.

In the second output control step, if it is determined in the second determining step that the selected highlight image does not exist, the media providing server outputs the similar highlight image and a corresponding first ' with respect to the selected entire image. generating data and transmitting the data to the set-top box; wherein the similar highlight image includes: selecting similar product identification information belonging to the same or adjacent product group as the selected product identification information; and recognizing generation information of a reference highlight image corresponding to the similar product identification information, and extracting a section corresponding to the generation information from the selected entire image.

In the first determining step, when it is determined that the version selection signal is the first selection signal, the media providing server generates second output data including image identification information corresponding to the selected entire image to generate the set-top sending to the box; and transmitting, by the content providing server, the selected entire image corresponding to the image identification information received from the set-top box to the set-top box.

The method according to the above-described embodiments of the present invention may be stored in a computer-readable storage medium to be executed in the form of a computer program using a computer.

A broadcasting system for providing a highlight image according to an embodiment of the present invention includes a media providing server including a communication unit capable of communicating with a set-top box connected to an output device and a processor, wherein the processor is configured to record viewing by a user. ID information of the existing set-top box and product identification information corresponding to the viewing record are recognized, and a first highlight image corresponding to first product identification information selected from the recognized product identification information is generated, the first highlight image Receives a user request signal including a version selection signal for selecting a version of an image to be reproduced from the set-top box, which is generated by editing a first full image corresponding to the first product identification information based on the viewing record, A first output control step of providing output data corresponding to any one of a selected full image and a selected highlight image corresponding to the version selection signal to the set-top box is performed according to the type of the version selection signal.

The processor, when generating the first highlight image, receives the first entire image from the content providing server, divides the first entire image into a plurality of sections according to a predetermined criterion to form a plurality of divided sections generating, classifying the viewing record information for each set-top box for each division and storing it in association with the division, and generating a first highlight image corresponding to the first entire image based on the classified viewing record information. can

The predetermined criterion for generating the plurality of division sections may include at least one of a criterion for dividing the first entire image by a table of contents, a criterion for dividing according to a uniform time section, and a criterion for dividing by a predetermined number there is.

The viewing record information may include at least one of a viewing time for the divided section, a user's order reception record input through the set-top box, and a pause time.

In the first output control step, the processor recognizes the selected product identification information corresponding to the version selection signal received from the set-top box, and performs a first determination step of determining the type of the version selection signal, but , The version selection signal includes a first selection signal for requesting reproduction of the entire selection image corresponding to the selection product identification information and a second selection signal for requesting reproduction of the selection highlight image corresponding to the selection product identification information, , when it is determined in the first determination step that the version selection signal is the second selection signal, a second determination step of determining whether the selected highlight image exists is performed, and according to the result of the second determination step A second output control step of controlling to output any one of the selected highlight image and the similar highlight image corresponding to the selected highlight image may be performed.

In the second output control step, when it is determined in the second determining step that the selected highlight image exists, the processor transmits, by the media providing server, first output data corresponding to the selected highlight image to the set-top box can be sent to

In the second output control step, when it is determined in the second determining step that the selected highlight image does not exist, the processor provides the media providing server with respect to the selected whole image, the similar highlight image and the corresponding highlight image. 1' output data is generated and transmitted to the set-top box, wherein the similar highlight image selects similar product identification information belonging to the same or adjacent product group as the selected product identification information, and a reference corresponding to the similar product identification information By recognizing the generation information of the highlight image, the selected entire image may be generated by extracting a section corresponding to the generation information.

When the processor determines that the version selection signal is the first selection signal in the first determination step, the processor generates second output data including image identification information corresponding to the selected entire image to generate the set-top box, and the content providing server may transmit the selected entire image corresponding to the image identification information received from the set-top box to the set-top box.

According to embodiments of the present invention, it is possible to easily provide a highlight image and an entire image of a commerce content to a user based on the viewing record for each set-top box.

In addition, the entire broadcast image for the commerce content and content data including a highlight image are provided from different servers outside the set-top box, thereby distributing the data load on the network.

1 is a block diagram illustrating the configuration of a broadcast system according to an embodiment of the present invention.
2 is a configuration diagram illustrating in more detail some configurations of a broadcasting system according to an embodiment of the present invention.
3 is a configuration diagram illustrating in more detail some configurations of a media providing server according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing a highlight image according to an embodiment of the present invention.
5 is a flowchart illustrating in more detail some steps of a method for providing a highlight image according to an embodiment of the present invention.
6 is a flowchart for explaining some steps of a method for providing a highlight image according to an embodiment of the present invention from the perspective of an individual performing.
7 is an exemplary diagram of output data at one point in time for commerce content for broadcasting generated by the method for providing a highlight image according to an embodiment of the present invention.
8 is an exemplary diagram of output data of another viewpoint for commerce content for broadcasting generated by the method for providing a highlight image according to an embodiment of the present invention.
9 is an exemplary diagram illustrating a method of controlling a method for providing a highlight image according to an embodiment of the present invention.

Since the present invention can apply various transformations and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. Effects and features of the present invention, and a method for achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various forms.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, and when described with reference to the drawings, the same or corresponding components are given the same reference numerals, and the overlapping description thereof will be omitted. .

In the following embodiments, terms such as first, second, etc. are used for the purpose of distinguishing one component from another, not in a limiting sense. In the following examples, the singular expression includes the plural expression unless the context clearly dictates otherwise. In the following embodiments, terms such as include or have means that the features or components described in the specification are present, and the possibility that one or more other features or components will be added is not excluded in advance. In the drawings, the size of the components may be exaggerated or reduced for convenience of description. For example, since the size and shape of each component shown in the drawings are arbitrarily indicated for convenience of description, the present invention is not necessarily limited to the illustrated bar.

1 is a diagram illustrating a configuration of a broadcasting system 1000 (hereinafter, referred to as a 'broadcast system') that provides a highlight image for commerce content according to an embodiment of the present invention.

The broadcast system 1000 may include a media providing server 300 , a data server 400 , and a content providing server 200 . The content providing server 200 , the set-top box 10 , the media providing server 300 , and the data server 400 may be connected to each other through a network 500 to communicate with each other. The set-top box 10 includes a first set-top box 11, a second set-top box, ... , may include a plurality of set-top boxes such as the n-th set-top box 10n, and each set-top box 11, 12, ..., 10n is a first output device 21, a second output device 22, . , may be connected to each of the n-th output devices 20n. At this time, the first output device 21, the second output device 22, ... , at least one of the n-th output devices 20n may be referred to as an output device 20 . 1 illustrates that the output device 20 is a TV as an example, the output device 20 is not limited thereto, and includes a smart TV, etc., and various types of electronic devices having a display such as a smart phone or a PMP. may include Of course, in some cases, the broadcasting system 1000 may further include the content transmission server 100 . The content transmission server 100 will be further described with reference to FIG. 2 to be described later. The output device 20 is a terminal connected to the set-top box 10 , and may receive broadcast output data processed and/or received in the set-top box 10 and display it through a display unit (not shown).

The broadcasting system 1000 of the present invention generates output data including a highlight image for each product by using at least one of the content providing server 200, the media providing server 300, and the data server 400, and the set-top box ( Through 10), the TV broadcast may be provided so that the output data is displayed through the output device 20 . The set-top box 10 may transmit a user request signal received from a separate input device or output device 20 to the media providing server 300 . In addition, the set-top box 10 may transmit the output data controlled by the media providing server 300 to the output device 20 to display the output data according to the user request signal through the output device 20 . The generation algorithm of 'output data' of the present invention and the type generated according to it will be described in more detail with reference to FIGS. 3 to 8 which will be described later.

The set-top box 10 is a hardware device necessary for viewing satellite broadcasting or cable broadcasting at home. Data such as satellite broadcasting, cable broadcasting, or Internet broadcasting are transmitted to the set-top box 10 as data processed through compression and modulation, etc., and the set-top box 10 demodulates and compresses the received data. It performs a role of being implemented in the output device 20 by processing such as release.

The set-top box 10 may receive a broadcast image from the content transmission server 100 .

According to an embodiment, when the broadcast system 1000 does not include the content delivery server 100 , the content delivery server 100 may be, for example, a server of a broadcast provider. Of course, as described above, the broadcasting system 1000 may include the content transmission server 100 . In this case, the content transmission server 100 may transmit content to servers of various broadcast providers. The content transmission server 100 may store content such as a broadcast image suitable for a platform or format of a broadcast provider. The content transmission server 100 may transmit the stored content to the above-described set-top box 10 so that content such as a broadcast image is reproduced on the output device 20 .

The set-top box 10 reproduces a user input related to a selection of a broadcast channel, a product for sale, an image version to be played, etc., and output data displayed through the output device 20 through a remote control or other user terminal communicating with the set-top box 10 . Play information including time information and pause time information may be acquired and transmitted to the data server 400 .

The content delivery server 100 may receive data such as a broadcast image from the content providing server 200 (refer to FIG. 2 ) through other transmission paths such as a network (eg, distributed network, contents delivery network, CDN). .

Meanwhile, the set-top box 10 transmits, for example, a user request signal obtained through a remote control (not shown) to the media providing server 300, and transmits image identification information of commerce content corresponding to the user request signal to the media. It may receive from the providing server 300 and request broadcast image data (eg, video on demand (VOD) data) corresponding to the image identification information to the content transmission server 100 . According to an embodiment, the set-top box 10 may convert a subscriber's request (eg, a user input through a remote control) into a control signal and transmit it to the media providing server 300 .

The media providing server 300 may drive and control the application based on the control signal transmitted from the set-top box 10 . The media providing server 300 may generate application screen data for the application. The application screen data is data about an application screen to be implemented (eg, displayed) on the screen of the output device 20 such as a TV, and corresponds to at least one of a full video, a highlight video, and a similar highlight video for sale products, which will be described later. It may mean content data included in the output data to be used.

The media providing server 300 may transmit the generated application screen data to the set-top box 10 . For example, the media providing server 300 may transmit the generated application screen data and image identification information (eg, play URL information) corresponding to the user's control signal to the set-top box 10 together. The media providing server 300 may be, for example, a cloud server.

The media providing server 300 communicates with the content delivery server 100 and the data server 400 and generates output data based on at least one of a full image and a highlight image corresponding to a user request signal through the set-top box 10 . TV broadcasts can be provided. The media providing server 300 may receive product information, customer information, order information, programming information, and the like from the data server 400 . The media providing server 300 may receive a user request signal from the set-top box 10 , and may generate output data corresponding to each request signal using the data received from the data server 400 .

For example, a subscriber applies a user request signal to the set-top box 10 based on an application (or an application screen) driven in the media providing server 300 , thereby providing various videos for each product sold corresponding to each user request signal. You can select to watch.

The set-top box 10 may receive data such as a broadcast image, in particular, an entire image among the broadcast images, from the content transmission server 100 based on communication with the media providing server 300 . The set-top box 10 may acquire broadcast images and VOD data by using the image identification information received from the media providing server 300 . The set-top box 10 may transmit the obtained content, such as a broadcast image and VOD data, to the output device 20 to be output.

Meanwhile, the media providing server 300 may control the set-top box 10 through a program installed in the set-top box 10 . The media providing server 300 may perform a function of reading information of the set-top box 10 . The media providing server 300 may receive a platform code, an STP ID, access information, and the like of the set-top box 10 . The media providing server 300 may generate output data of the set-top box 10 based on information about the set-top box 10 . The media providing server 300 may regenerate output data for broadcasting in response to a user input obtained through the set-top box 10 and transmit it to the set-top box 10 .

The media providing server 300 may display the captured information of these contents on the screen of the output device 20 through the set-top box 10 instead of the information itself including various contents such as operation through the cloud solution. The media providing server 300 may be implemented using a cloud server, and may control conversion of one or more first and second cloud servers. The media providing server 300 implements a screen in the output device 20 by driving an application corresponding to the selected channel through the first cloud server, and can accommodate a plurality of users through this.

The set-top box 10 may communicate with the media providing server 300 to receive output data, interpret and read (encode, etc.) the received output data, and output it through the output device 400 such as a TV. The set-top box 10 may output broadcast output data received from the media providing server 300 through the output device 20 . The set-top box 10 may obtain a user input through a provided input device and transmit a request signal corresponding to the user input to the media providing server 300 . That is, the set-top box 10 may receive broadcast image data from the content transmission server 100 , and transmit related data to the output device 20 , so that the output device 20 implements the broadcast image.

This set-top box 10 may have a unique set-top ID. That is, each of the set-top boxes 11, 12, ..., 10n provided in users' furniture may have a unique set-top box ID. The set-top box ID may include, for example, numbers, characters such as alphabets, special characters and/or symbols, and the like. The set-top box 10 may receive a user request signal from an external input/output device (eg, a remote control) through the input/output interface.

The content transmission server 100 performs a function of transmitting broadcast content of one or more broadcasters or broadcast channels to the set-top boxes 10 . The content transmission server 100 may transmit the content requested by each set-top box 10 . The content transmission server 100 may be implemented to broadcast and transmit the content received from the content providing server 200 .

The output device 20 is a terminal such as a TV connected to the set-top box 10 , and may receive and output output data processed and/or generated in the set-top box 10 . For example, a screen may be displayed according to screen data, and a voice may be output according to the voice data. A user terminal such as the output device 20 may be directly connected to the set-top box 10 through a cable or the like. However, the present invention is not limited thereto, and a user terminal such as the output device 20 may be directly connected to the network, or in this case, may be connected to the set-top box 10 through the network if necessary.

The data server 400 is a server separate from the media providing server 300, and is a media providing server 300, such as product information sold for each broadcast store, customer information, order information, programming information, etc. (hereinafter, 'product detailed information') can be collectively referred to as .) can be transmitted. The data server 400 is a computing device in which server programs such as Apache Tomcat and Oracle are installed, and may be implemented to process server functions. The data server 400 may store product information, production information, and/or review information of the content. In addition, the data server 400 may store image identification information and the like and provide related information to the media providing server 300 in response to a request from the media providing server 300 . According to an embodiment, output data generated by the media providing server 300 may be controlled through the data server 400 . This will be described in more detail with reference to FIG. 9 to be described later.

The data server 400 may store and manage image identification information of a broadcast image, viewing record information for each set-top box ID and sales product, which will be described later, and output data generation conditions, and the like. The image identification information is used to call broadcast image data stored in the content transmission server 100 . The set-top box 10 may read image identification information included in the output data received from the media providing server 300 to receive a broadcast image from the content transmission server 100 to generate output data for broadcasting.

The network 500 may be defined as one or more data links capable of transmitting and receiving data between electronic devices and/or servers, and may be a wired and/or wireless communication network. As an example, the network 500 may be a content delivery network (CDN) capable of efficiently delivering various user-selectable content. As another example, the network 500 is at least one of a wired communication network such as the Internet, Wi-Fi, Bluetooth, Bluetooth Low Energy and Zigbee, and Ultra Wide Band (UWB). It may be a local area wireless communication network of, but is not necessarily limited thereto.

According to the broadcasting system 1000 of the present invention as described above, it is possible to easily provide a highlight image for each product sold and an entire image to the user based on the viewing record for each set-top box 10, and to enhance advertising and sales effects. It is possible to provide a commerce broadcasting service that can

In addition, by generating output data for broadcasting using at least one of the external content providing server 200 , the media providing server 300 , and the data server 400 communicating with the set-top box 10 , the data load on the network is distributed. It is possible to display large-capacity commerce content effectively and quickly while doing so.

2 is a diagram illustrating in more detail some configurations of the broadcasting system 1000 according to an embodiment of the present invention.

The set-top box 10, the content transmission server 100, the content providing server 200, the media providing server 300, the data server 400, and the set-top box 10, each of the communication units 110, 210, 310, 410, 510 , 101 ), processors 120 , 220 , 320 , 420 , 520 , 102 , and memories 130 , 230 , 330 , 430 , 530 , and 103 may be included. In FIG. 2 , the content providing server 200 is additionally illustrated in the configuration of FIG. 1 . The content providing server 200 may store the original data of the broadcast image, and may manage the broadcast image data by providing image identification information for each broadcast image data. The image identification information may be transmitted and managed to the content transmission server 100 and the data server 400 . Then, the media providing server 300 receives the image identification information from the data server 400 and transmits it to the set-top box 10, and the set-top box 10 corresponds to the image identification information from the content transmission server 100. By receiving a broadcast image, output data for broadcasting may be obtained.

The communication units 110 , 210 , 310 , 410 , 510 , and 101 may communicate with various types of external devices and servers according to various types of communication methods. The communication units 110 , 210 , 310 , 410 , 510 , and 101 of the present invention may be connected by the network 500 to exchange data with each other, but the present invention is not limited thereto and each of the components 100 , 200 , 300 , 400, 500, 10) may be connected and communicated through a separate network.

The processors 120, 220, 320, 420, 520, 102 use various programs stored in the memories 130, 230, 330, 430, 530, 103 to each device or server 100, 200, 300, 400, 500) may be generally controlled. The processors 120 , 220 , 320 , 420 , 520 , and 102 include a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, and an application-specific (ASIC). Integrated Circuit), but may include a processing device such as FPGA (Field Programmable Gate Array), but is not limited thereto.

The processor 320 of the media providing server 300 may include a viewing record recognition unit, a highlight image generation unit, a version selection unit, and an output control unit. Output data including a highlight image for each product sold based on the viewing record for each set-top box according to the present invention can be generated using the above components. The detailed configuration and detailed operation of the processor 320 of the media providing server 300 will be described in more detail with reference to FIGS. 3 to 6 to be described later.

Hereinafter, data transmission/reception between the content sending server 100 and the content providing server 200 will be described.

The content providing server 200 may register (eg, obtain and store) content such as a commerce video to be provided through the broadcasting system 1000 according to an embodiment of the present invention. Also, the content providing server 200 may receive meta information of content such as a video from the data server 400 and match the meta information for each content. To this end, the content providing server 200 may be connected to the data server 400 and may exchange various information with each other through communication.

The content providing server 200 may convert content such as a registered video according to the platform or format of each broadcaster and transmit the converted content to the content transmission server 100 . Of course, the present invention is not limited thereto, and the content providing server 200 stores the content and transmits it to the content transmission server 100, and the content transmission server 100 converts the content according to the platform or format of the broadcaster. You can also save it. This is the same in the embodiments and modifications thereof to be described later.

Meanwhile, the content providing server 200 may obtain meta information of the content from the data server 400 . The meta information may include product information, production information, and/or review information related to the corresponding content. Of course, in some cases, the content providing server 200 may directly receive and store meta information from the content provider.

The content providing server 200 may transmit data of content such as a video or data of converted content to the content transmission server 100 through a distributed network (CDN). Also, the content providing server 200 may receive image identification information of each moving picture from the content transmission server 100 . The image identification information may be, for example, playback URL information of content stored in the content transmission server 100 . The content providing server 40 may transmit such image identification information regarding the registered moving image to the data server 60 . The commerce contents registered in the content providing server 200 may be provided to subscribers as video on demand (VOD).

The memories 130 , 230 , 330 , 430 , 530 , and 103 perform a function of temporarily or permanently storing data processed by each device or server 100 , 200 , 300 , 400 , 500 having each memory. . The memories 130, 230, 330, 430, 530, and 103 may include random access memory (RAM), read only memory (ROM), and permanent mass storage devices such as disk drives, The scope of the present invention is not limited thereto.

Hereinafter, a method for providing a highlight image for commerce content according to an embodiment of the present invention will be described using FIGS. 3 and 4 together. 3 is a block diagram illustrating in more detail the processor 320, which is a part of the media providing server 300, according to an embodiment of the present invention, and FIG. 4 is a method for providing a highlight image according to an embodiment of the present invention. It is a flowchart to explain.

The processor 320 of the media providing server 300 may include a viewing record recognition unit 321 , a highlight image generation unit 322 , a version selection unit 323 , and an output control unit 324 . The method of providing a highlight image for commerce content according to the present disclosure may include steps to be described later.

The viewing record recognition unit 321 may recognize the ID information of each of the set-top boxes 11, 12, ..., 10n in which the viewing record by the user exists and product identification information corresponding to the viewing record (S100). More specifically, the viewing record recognition unit 321 may receive each viewing record from the plurality of set-top boxes 10 and recognize the set-top box ID and product identification information for each viewing record. At this time, the ID information for each set-top box 10 may be stored and managed in the data server 400 , and the viewing record for each set-top box 10 is obtained from the set-top box 10 and passed through the media providing server 300 to data It may be stored in the server 400 or may be directly transmitted from the set-top box 10 to the data server 400 and stored.

Thereafter, the highlight image generating unit 322 may generate a first highlight image corresponding to the first product identification information selected from the recognized product identification information ( S200 ). In this case, the first highlight image is an image stored in association with the first full image corresponding to the first product identification information, and may be generated by editing the first full image based on the viewing record. The first highlight image may be generated by extracting parts of the first full image, and the above-described application screen data (content data) generated by the media providing server 300 is inserted between the extracted partial images. may be created.

Hereinafter, 'first product identification information' refers to any one of all product identification information stored and managed on the broadcasting system 1000, in particular, the media providing server 300 and/or the data server 400 of the present invention. means, the processor 320 may generate a highlight image corresponding to each product identification information by performing step S200 for each product identification information.

Step S200 will be described in more detail with reference to FIG. 5 to be described later.

Thereafter, the version selection unit 323 may receive a user request signal including a version selection signal for selecting a version of an image to be reproduced from the set-top box 10 ( S300 ).

Thereafter, the output control unit 324 transmits output data corresponding to any one of the first full image and the first highlight image according to the type of the version selection signal to the set-top box 10 corresponding to the received user request signal. ) can be provided (first output control step; S400). Step S400 will be described in more detail with reference to FIG. 6 to be described later.

In this figure, the version selection unit 323 and the output control unit 324 are illustrated as separate components, but according to an embodiment, the two components may be implemented as a single module. For example, step S300 may be performed by the output control unit 324 .

5 is a flowchart for explaining in more detail the above-described step S200 of generating a highlight image among some steps of a method for providing a highlight image according to an embodiment of the present invention. Step S200 may be performed by the processor 320 , in particular, the highlight image generator 322 , and may include steps to be described later.

First, a first full image corresponding to the first product identification information selected from the recognized product identification information may be received from the content providing server 200 (S210). At this time, the processor 320 receives the first image identification information corresponding to the first product identification information from the data server 400 , and sends the first full image corresponding to the first image identification information to the content providing server 200 . can be received by request.

Thereafter, the received first entire image may be divided into a plurality of sections according to a predetermined criterion to generate a plurality of divided sections ( S220 ). The predetermined criterion for generating the plurality of division sections may include at least one of a criterion for dividing the first entire image by configuration table of contents, a criterion for dividing according to a uniform time period, and a criterion for dividing by a predetermined number, , the criteria may be stored in the media providing server 300 or the data server 400 .

For example, after acquiring the entire image (the first full image) of the certain sale product, time sections are divided for each table of contents configured according to the shooting scenario, and a plurality of division sections for the entire video can be created according to the time section. there is. Alternatively, assuming that the entire image is, for example, 3 minutes long, a uniform time interval may be set to 10 seconds to generate a total of 18 division sections, and the uniform time interval is not limited thereto. Alternatively, the divided sections may be created by determining the number of predetermined division sections for the entire image. In addition to this, it goes without saying that the criteria may be changed and designed in various ways within a range capable of easily and effectively generating a highlight image.

Thereafter, viewing record information for each set-top box 10 may be classified for each divided section and stored in the media providing server 300 and/or the data server 400 in association with the corresponding divided section (S230). The viewing record information may include at least one of a viewing time for the divided section, a user's order reception record input through the set-top box, and a pause time.

For example, it is assumed that the processor 320 selects first product identification information from among a plurality of product identification information corresponding to the received viewing record. Classifying the viewing record information of the set-top box 10 having a viewing record for the divided section for each divided section generated by the above-described step S220 among the first entire image corresponding to the first product identification information, and the corresponding divided section It can be stored in association with In this case, by giving different weights to different viewing record information for each set-top box 10 , the importance of the divided section may be calculated.

For example, it will be described with reference to FIG. 1 . For example, for the first division section of the first full image, the viewing time for 10 seconds by the first set-top box 11, the viewing time for 15 seconds by the second set-top box 12, and the n-th set-top box 10n It is assumed that viewing record information of a viewing time of 20 seconds is recognized by , and a total viewing time of 45 seconds is obtained. And, for the third segmented section of the first full image, viewing record information of a viewing time of 10 seconds by the second set-top box 12 and a viewing time of 5 seconds by the fifth set-top box (not shown) is recognized, and the total Assume that a viewing time of 15 seconds is obtained. Then, since the total viewing time for the first segmented section is greater than the total viewing time for the third segmented section, the processor 320 selects the first segmented section as a preferred section for the first entire video and selects the first section based on the preferred section. A first highlight image may be generated. According to an embodiment, the first highlight image may include a plurality of divided sections, and application screen data (content data) generated by the processor 320 may be inserted between excerpts corresponding to the preferred sections. is of course

Thereafter, a first highlight image corresponding to the first entire image may be generated based on the classified viewing record information ( S240 ).

Simultaneously with or after step S240, 'first highlight image identification information' different from the first image identification information given to the first entire image may be generated in the first highlight image. In addition, the first highlight image identification information may be stored in the media providing server 300 and/or the data server 400 in association with the first highlight image. That is, the entire image and the highlight image stored for the same sale product may be images having different image identification information.

6 is a flowchart for explaining the first output control step S400 (refer to FIG. 4 ) among some steps of the method for providing a highlight image according to an embodiment of the present invention from the perspective of the individual performing. Step S400 may be performed by each processor of the content providing server 200 , the media providing server 300 , and the set-top box 10 , and may include steps to be described later.

First, the media providing server 300 may receive a user request signal including a version selection signal from the set-top box 10 (S401). Step S401 may correspond to step S300 described above. Thereafter, selection product identification information corresponding to the version selection signal may be recognized (S410). For example, product identification information corresponding to the sale product reproduced through the output device 20 at the time when the user request signal is input may be recognized. In this case, the selected product identification information may be a concept including the aforementioned 'first product identification information', and all stored in the media providing server 300 and/or the data server 400 of the broadcasting system 1000 of the present invention. It may mean product identification information selected from among types of product identification information.

Thereafter, the media providing server 300 may determine the type of the version selection signal (a first determination step) (S420). The version selection signal may include a first selection signal for requesting reproduction of the entire selection image corresponding to the selected product identification information and a second selection signal for requesting reproduction of the selection highlight image corresponding to the selection product identification information. there is.

Thereafter, when it is determined that the version selection signal is the second selection signal in the first determination step (S420-Y), the media providing server 300 may determine whether the selected highlight image exists (the second selection signal). 2 judgment step) (S430).

Thereafter, the media providing server 300 performs a second output control step of controlling to output any one of the selected highlight image and the similar highlight image corresponding to the selected highlight image according to the result of the second determination step (S430). can be performed (S440). Step S440 may be performed while the media providing server 300 communicates with the content transmission server 100 , the set-top box 10 and the output device 20 . Step S440 may include steps S441 and S442 to be described later.

When it is determined that the selected highlight image exists in the second determination step (S430-Y), the media providing server 300 generates first output data corresponding to the selected highlight image (S441) to the set-top box It can be transmitted to (10) (S41). The first output data is transmitted to the media providing server 300 as well as the selected highlight image.

It may be a concept including various application screen data generated by the

Meanwhile, when it is determined that the selected highlight image does not exist in the second determination step (S430-N), the media providing server 30 determines the similar highlight image and the corresponding first image with respect to the selected entire image. Output data may be generated (S442). Thereafter, the first 'output data may be transmitted to the set-top box 10 (S42). The similar highlight image may be generated by the steps described below. The media providing server 300 selects similar product identification information belonging to the same or adjacent product group as the selected product identification information. Thereafter, generation information of a highlight image (hereinafter referred to as a reference highlight image) corresponding to the similar product identification information may be recognized, and a section corresponding to the generation information may be extracted from the selected entire image. . The generated information may include various metadata of the reference highlight image, such as time information and table of contents information of an excerpt and edited section from among all sections of the entire video.

For example, a case in which the reference highlight image is an image generated by extracting the second, third, and sixth sections from among all sections including the first to nth sections of the reference full video corresponding to the similar product identification information Assume In this case, the similar highlight image may be edited and generated by extracting the second, third, and sixth sections from among the entire sections of the entire selection image in the same way as the reference highlight image. However, the algorithm for generating the similar highlight image is not limited thereto.

Meanwhile, in the first determination step (S420), when it is determined that the version selection signal is the first selection signal (S420-N), the media providing server 300 returns image identification information corresponding to the selected entire image. The second output data including the generated data may be generated (S443) and the second output data may be transmitted to the set-top box 10 (S43). In this case, the second output data may be a concept including various application screen data generated by the media providing server 300 as well as the selected entire image.

Thereafter, the set-top box 10 may request the selected entire image corresponding to the image identification information from the content providing server 200 (S44). Then, the content providing server 200 may transmit the selected entire image corresponding to the image identification information received from the set-top box 10 to the set-top box 10 (S45). In this case, the set-top box 10 may directly receive the selected entire image from the content providing server 200 without going through the media providing server 300 and/or the data server 400 and transmit it to the output device 20 .

Thereafter, the output device 20 may display the first, first', and second output data received from the set-top box 10 through a display unit (not shown) according to the number of cases described above (S451, S452). , S453).

Hereinafter, output data by the broadcasting system according to an embodiment of the present invention will be described with reference to FIGS. 7 and 8 . 7 and 8 are exemplary diagrams of output data of different viewpoints for commerce content for broadcasting generated by the method for providing a highlight image according to an embodiment of the present invention.

7 and 8 show display screens of the output device 20 at different viewpoints. The display screen may be a screen displayed on a display unit (not shown) of the output device 20 .

7 and 8 , the display screen may include a first area A1 in which a broadcast image corresponding to image identification information is displayed and a second area A2 in which application screen data is displayed. The first area A1 may be an area A11 in which a highlight image is reproduced as shown in FIG. 7 or an area A12 in which the entire image is reproduced as shown in FIG. 8 . The second area A2 may include content data for displaying various broadcast sales information such as detailed product information and order information described above adjacent to or around the first area A1 . By using the set-top box 10 , the content providing server 200 , and the media providing server 300 , a broadcast image and the content data may be synthesized to generate output data for broadcasting.

For example, the application screen data is the first GUI (G1) displayed at the bottom of the first sale product area (B1) of FIG. 7, the first tab UI (N1) displayed on the top, and the second GUI (G2) of FIG. It may include various GUIs for inducing user request signals. For example, referring to FIG. 7 , a first GUI (G1) for inducing selection of the first highlight image A11 and the first overall image corresponding to the first product identification information in the first sale product area B1 is output. When the user selects the first GUI (G1) and the media providing server 300 receives the user request signal from the set-top box 10, the media providing server 300 receives the entire image from the content providing server 200 may be received and the first full image A12 may be reproduced through the output device 20 as shown in FIG. 8 . At the same time, the media providing server 300 may generate the second GUI G2 and display it in the second area A2. Thereafter, when the user selects the second GUI (G2) again and the media providing server 300 receives the user request signal from the set-top box 10, the media providing server 300 returns the first product identification information A highlight image corresponding to or a similar highlight image may be provided to the set-top box 10 .

A second sale product area B2, which is a different product for sale, may be displayed below the first sale product area B1, and a second full image and a second (similar) highlight image corresponding to the second sale product are also displayed as described above. It goes without saying that the same content as the first full image and the first (similar) highlight image may be applied.

Algorithms for generating the highlight image A11 and the entire image A12 are the same as those described with reference to FIGS. 3 to 6 .

9 is an exemplary diagram illustrating a method of controlling a method for providing a highlight image according to an embodiment of the present invention. 9 is an exemplary view of a screen 90 for controlling broadcast output data generated by the media providing server 300 through the data server 400, and is displayed on a display unit of a user terminal other than the output device 20 of the present invention. It may be a screen implemented by

Through the control screen 90, it is possible to match and store the highlight image for each product sold (91). Taking the broadcast image corresponding to the first product identification information as an example, different image identification information may be given to and stored with respect to the first full image 92 and the first highlight image 93, and the broadcast images 92, 93), the first product identification information for the first sale product 94 may be linked and stored.

Additionally, the colors of the first area A1 and/or the second area A2 may be variously set on the display screen displayed in FIGS. 7 and 8 for each product for sale ( 95 ). Although not shown in this drawing, it goes without saying that the same product identification information can be controlled to be output with a background of a different color for each of the entire image and the highlight image.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

In addition, although preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above, and the technical field to which the present invention pertains without departing from the gist of the present invention as claimed in the claims In addition, various modifications are possible by those of ordinary skill in the art, and these modifications should not be individually understood from the technical spirit or perspective of the present invention.

Therefore, the spirit of the present invention should not be limited to the above-described embodiments, and not only the claims described below, but also all scopes equivalent to or changed from these claims are the scope of the spirit of the present invention. would be said to belong to the category.

10: set-top box
20: output device
100: content transmission server
200: content providing server
300: media providing server
400: data server

Claims (17)

Recognizing, by the media providing server, ID information of a set-top box in which a user's viewing record exists, and product identification information corresponding to the viewing record;
The media providing server generates a first highlight image corresponding to first product identification information selected from the recognized product identification information, wherein the first highlight image is a first full image corresponding to the first product identification information. Editing and generating based on the viewing record;
receiving, by the media providing server, a user request signal including a version selection signal for selecting a version of an image to be reproduced from the set-top box; and
a first output control step in which the media providing server provides output data corresponding to any one of a selected full image and a selected highlight image corresponding to the version selection signal to the set-top box according to the type of the version selection signal;
including,
The first output control step is
recognizing selected product identification information corresponding to the version selection signal received from the set-top box;
a first determination step of determining a type of the version selection signal, wherein the version selection signal corresponds to a first selection signal for requesting reproduction of the entire selection image corresponding to the selection product identification information and the selection product identification information including a second selection signal for requesting reproduction of a selected highlight image;
a second determination step of determining whether the selected highlight image exists when it is determined that the version selection signal is the second selection signal in the first determination step; and
a second output control step of controlling to output one of the selected highlight image and the similar highlight image corresponding to the selected highlight image according to a result of the second determination step;
Including, a method of providing a highlight video. According to claim 1,
The step of generating the first highlight image includes:
receiving, by the media providing server, the first full image from the content providing server;
generating a plurality of divided sections by dividing the first entire image into a plurality of sections according to a predetermined criterion;
classifying the viewing record information for each set-top box for each segment and storing it in association with the segment; and
generating a first highlight image corresponding to the first entire image based on the classified viewing record information;
Including, a method of providing a highlight video. 3. The method of claim 2,
The predetermined criterion for generating the plurality of division sections is,
A method of providing a highlight image, comprising at least one of a criterion for dividing the first entire image according to a table of contents, a criterion for dividing according to a uniform time section, and a criterion for dividing by a predetermined number. 3. The method of claim 2,
In the step of classifying the viewing record information,
The viewing record information includes at least one of a viewing time for the divided section, a user's order reception record input through the set-top box, and a pause time. delete According to claim 1,
The second output control step is
When it is determined in the second determining step that the selected highlight image exists, transmitting, by the media providing server, first output data corresponding to the selected highlight image to the set-top box; providing a highlight image, including method. According to claim 1,
The second output control step is
If it is determined in the second determination step that the selected highlight image does not exist, the media providing server generates the similar highlight image and corresponding first output data for the selected entire image and sends it to the set-top box. Transmitting; including, wherein the similar highlight image,
selecting similar product identification information belonging to the same or adjacent product group as the selected product identification information; and
Recognizing generation information of a reference highlight image corresponding to the similar product identification information, and extracting a section corresponding to the generation information from the selected entire image; According to claim 1,
In the first determining step, when it is determined that the version selection signal is the first selection signal,
generating, by the media providing server, second output data including image identification information corresponding to the selected entire image and transmitting the second output data to the set-top box; and
transmitting, by the content providing server, the entire selected image corresponding to the image identification information received from the set-top box to the set-top box;
A method of providing a highlight video comprising a. A computer program stored in a computer readable storage medium for executing the method of any one of claims 1 to 4 and 6 to 8 using a computer. A media providing server including a communication unit and a processor capable of communicating with the set-top box connected to the output device, the processor comprising:
Recognizing the ID information of the set-top box in which the viewing record by the user exists and product identification information corresponding to the viewing record,
generating a first highlight image corresponding to first product identification information selected from the recognized product identification information, wherein the first highlight image is based on the viewing record of a first full image corresponding to the first product identification information created by editing
Receives a user request signal including a version selection signal for selecting a version of an image to be reproduced from the set-top box,
performing a first output control step of providing output data corresponding to any one of a selected full image and a selected highlight image corresponding to the version selection signal to the set-top box according to the type of the version selection signal;
The processor, in the first output control step,
Recognizing the selected product identification information corresponding to the version selection signal received from the set-top box,
A first determination step of determining the type of the version selection signal is performed, wherein the version selection signal corresponds to a first selection signal for requesting reproduction of the entire selected image corresponding to the selected product identification information and the selected product identification information and a second selection signal for requesting playback of a selected highlight image,
when it is determined that the version selection signal is the second selection signal in the first determination step, a second determination step of determining whether the selected highlight image exists;
performing a second output control step of controlling to output any one of the selected highlight image and the similar highlight image corresponding to the selected highlight image according to the result of the second determining step;
A broadcasting system that provides a highlight video. 11. The method of claim 10,
When the processor generates the first highlight image,
Receive the first full image from the content providing server,
generating a plurality of divided sections by dividing the first entire image into a plurality of sections according to a predetermined criterion;
Classifying the viewing record information for each set-top box for each divided section and storing it in association with the corresponding divided section,
generating a first highlight image corresponding to the first full image based on the classified viewing record information;
A broadcasting system that provides a highlight video. 12. The method of claim 11,
The predetermined criterion for generating the plurality of division sections is,
A broadcasting system for providing a highlight video, comprising at least one of a criterion for dividing the first entire image by table of contents, a criterion for dividing according to a uniform time section, and a criterion for dividing by a predetermined number. 12. The method of claim 11,
The viewing record information includes at least one of a viewing time for the divided section, a user's order reception record input through the set-top box, and a pause time, a broadcasting system for providing a highlight video. delete 11. The method of claim 10,
The processor, in the second output control step,
When it is determined in the second determination step that the selected highlight image exists, the media providing server transmits first output data corresponding to the selected highlight image to the set-top box. 11. The method of claim 10,
The processor, in the second output control step,
If it is determined in the second determination step that the selected highlight image does not exist, the media providing server generates the similar highlight image and corresponding first' output data for the selected entire image and transmits it to the set-top box However, the similar highlight video
selecting similar product identification information belonging to the same or adjacent product group as the selected product identification information;
A broadcasting system for providing a highlight video, which is generated by recognizing generation information of a reference highlight video corresponding to the similar product identification information, and extracting a section corresponding to the generated information from the selected entire video. 11. The method of claim 10,
When the processor determines that the version selection signal is the first selection signal in the first determination step,
The processor generates second output data including image identification information corresponding to the selected entire image and transmits it to the set-top box,
The content providing server transmits the selected entire image corresponding to the image identification information received from the set-top box to the set-top box,
A broadcasting system that provides a highlight video.

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