CN107527230A - A kind of advertisement sending method and system based on dynamic scene - Google Patents
A kind of advertisement sending method and system based on dynamic scene Download PDFInfo
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- CN107527230A CN107527230A CN201710614727.2A CN201710614727A CN107527230A CN 107527230 A CN107527230 A CN 107527230A CN 201710614727 A CN201710614727 A CN 201710614727A CN 107527230 A CN107527230 A CN 107527230A
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- advertisement
- mobile terminal
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- dynamic scene
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Business, Economics & Management (AREA)
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- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
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- Marketing (AREA)
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- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract
The present invention provides a kind of advertisement sending method and system based on dynamic scene, and methods described includes：Advertisement APP built in mobile terminal uploads the location of mobile terminal information to the Advertisement Server in real time；The Advertisement Server pushes the dynamic scene advertisement of retail shop nearby according to advertisement APP of the location of the mobile terminal information to the mobile terminal, and the dynamic scene advertisement is provided in real time by the camera being arranged in retail shop；The advertisement APP of the mobile terminal is received and is shown the dynamic scene advertisement.The present invention method and system allow consumer can see in real time advertisement retail shop realtime running state.
Description
Technical field
The invention belongs to Intelligent mobile equipment field, more particularly to a kind of advertisement sending method based on dynamic scene and it is
System.
Background technology
At present, with the development of science and technology media advertisement is presented in face of people by various modes, the advertising expenditure of media
Almost turn into the major source of revenues of various media, therefore, the price of the advertising expenditure either on TV, internet is all very
Costliness, the mode for being additionally, since advertisement putting are launched to televiewer, the netizen of magnanimity, are not for specific
Consumer groups, the effect of advertisement is difficult prediction.Therefore, many businessmans can send out on some network medias or some group buying websites
Cloth advertisement, such as the popular group buying websites such as U.S. group or popular comment.
However, for consumers, it is seen that the advertisement of push, can only see the evaluation of other customers, these evaluations have
It may be by what brush singly obtained, be not the truth of retail shop；In addition, consumer can not also learn the current shape of the retail shop
Condition, such as, consumer will go to have a meal, and restaurant has a full house, it is necessary to arrange to can just be able to eat meal when consumer rushes to, and some meals
There is a large amount of rooms in shop.Therefore, the advertisement in these group buying websites is also bad to the experience brought of consumer.
The content of the invention
It is an object of the invention to provide a kind of advertisement sending method and system based on dynamic scene, in order to consumer
The realtime running state of the retail shop of advertisement can be seen in real time, so as to reasonably select consumption according to the demand of itself
Retail shop, improve and consume this advertisement experience, enhance the effect of advertisement pushing.
First aspect present invention provides a kind of advertisement sending method based on dynamic scene, and methods described includes：
Advertisement APP built in mobile terminal is by the location of mobile terminal information in real time to the Advertisement Server
Upload；
The Advertisement Server pushes away according to advertisement APP of the location of the mobile terminal information to the mobile terminal
The dynamic scene advertisement of neighbouring retail shop is sent, the dynamic scene advertisement is provided in real time by the camera being arranged in retail shop；
The advertisement APP of the mobile terminal is received and is shown the dynamic scene advertisement.
In the embodiment of the present invention, multiple dynamic scenes are integrated in a page by the advertisement APP of the mobile terminal to be broadcast
Put, and the dynamic scene advertisement clicked on according to the click played in full screen user of user.
In the embodiment of the present invention, the positional information of the mobile terminal includes the ground of itself present position of the mobile terminal
Name and/or latitude and longitude information.
In the embodiment of the present invention, personal consumption that the Advertisement Server is set always according to user on the advertisement APP
Advertisement APP advertisement of the attribute to the mobile terminal, the personal consumption attribute include the hobby of consumer, consumption
The consuming capacity of person and one kind in the frequent scope of activities of consumer or any number of combination.
In the embodiment of the present invention, the Advertisement Server is always according to the time spot section that businessman sets to the wide of mobile terminal
Accuse APP advertisements.
Another aspect of the present invention also provides a kind of advertisement push system based on dynamic scene, it include mobile terminal and with
The mobile terminal carries out the Advertisement Server of real-time Communication for Power connection,
The mobile terminal built-in advertising APP, the advertisement APP are used for the location of its information in real time to described wide
The advertisement that server uploaded and received the Advertisement Server push is accused,
The Advertisement Server, for according to advertisement of the location of the mobile terminal information to the mobile terminal
The advertisement of the dynamic scene of retail shop near APP push, the advertisement of the dynamic scene are real by the camera being arranged in retail shop
When provide.
In the embodiment of the present invention, multiple dynamic scenes are integrated in a page by the advertisement APP of the mobile terminal to be broadcast
Put, and the dynamic scene advertisement clicked on according to the click played in full screen user of user.
In the embodiment of the present invention, the positional information of the mobile terminal includes the ground of itself present position of the mobile terminal
Name and/or latitude and longitude information.
In the embodiment of the present invention, personal consumption that the Advertisement Server is set always according to user on the advertisement APP
Advertisement APP advertisement of the attribute to the mobile terminal, the personal consumption attribute include the hobby of consumer, consumption
The consuming capacity of person and one kind in the frequent scope of activities of consumer or any number of combination.
In the embodiment of the present invention, the Advertisement Server is always according to the time spot section that businessman sets to the wide of mobile terminal
Accuse APP advertisements.
It was found from the invention described above technical scheme, using the present invention advertisement sending method based on dynamic scene and be
System, businessman can launch advertisement to mobile terminal in the regional extent of setting, improve the precision of advertisement putting, consumer
The realtime running state of the retail shop of advertisement can be seen in real time, so as to reasonably select consumption according to the demand of itself
Retail shop, improve and consume this advertisement experience, enhance the effect of advertisement pushing.Improve advertisement APP user's viscosity.
Brief description of the drawings
Fig. 1 is the schematic flow sheet for the advertisement sending method based on dynamic scene that the embodiment of the present invention one provides；
Fig. 2 is the structural representation for the advertisement push system based on dynamic scene that the embodiment of the present invention two provides.
Embodiment
In order that the purpose of the present invention, technical scheme and beneficial effect are more clearly understood, below in conjunction with accompanying drawing and implementation
Example, the present invention will be described in further detail.It should be appreciated that specific embodiment described herein is only explaining this hair
It is bright, it is not intended to limit the present invention.
It should be appreciated that ought be in this specification and in the appended claims in use, term " comprising " and "comprising" instruction
Described feature, entirety, step, operation, the presence of element and/or component, but it is not precluded from one or more of the other feature, whole
Body, step, operation, element, component and/or its presence or addition for gathering.
It is also understood that the term used in this description of the invention is merely for the sake of the mesh for describing specific embodiment
And be not intended to limit the present invention.As used in description of the invention and appended claims, unless on
Other situations are hereafter clearly indicated, otherwise " one " of singulative, "one" and "the" are intended to include plural form.
It will be further appreciated that the term "and/or" used in description of the invention and appended claims is
Refer to any combinations of one or more of the associated item listed and be possible to combine, and including these combinations.
As used in this specification and in the appended claims, term " if " can be according to context quilt
Be construed to " when ... " or " once " or " in response to determining " or " in response to detecting ".Similarly, phrase is " if really
It is fixed " or " if detecting [described condition or event] " can be interpreted to mean according to context " once it is determined that " or " ring
Should in it is determined that " or " once detecting [described condition or event] " or " in response to detecting [described condition or event] ".
In the specific implementation, the mobile terminal described in the embodiment of the present invention including but not limited to such as has intelligent wristwatch, intelligence
Can bracelet, it is also likely to be the various intelligent wearable devices occurred during development in science and technology of future.
In discussion below, the mobile terminal can be the terminal for having display screen and touch sensitive surface, from
But the display screen and touch sensitive surface are as user interface.It is to be understood, however, that the mobile terminal can also
Including speech recognition apparatus, so as to be used as user input interface by phonetic entry.
The mobile terminal supports various application programs, such as one or more of following：Drawing application program, demonstration
Application program, word-processing application, website create application program, disk imprinting application program, spreadsheet applications, trip
Play application program, telephony application, videoconference application, email application, instant message transrecieving application journey
Sequence, take exercise and support application program, photo management application program, digital camera application program, digital camera application program, web
Viewer applications, digital music player application and/or video frequency player application program.
The embodiment of the present invention provides a kind of advertisement sending method and system based on dynamic scene, and methods described includes：Move
The advertisement APP of dynamic terminal built-in uploads the location of mobile terminal information to the Advertisement Server in real time；It is described
Advertisement Server is according to retail shop near advertisement APP push of the location of the mobile terminal information to the mobile terminal
Dynamic scene advertisement, the dynamic scene advertisement are provided in real time by the camera being arranged in retail shop；The mobile terminal
Advertisement APP is received and is shown the dynamic scene advertisement.The embodiment of the present invention also provides a kind of advertisement based on dynamic scene and pushed away
Send system.It is described in detail individually below.
Accompanying drawing 1 is referred to, is the realization stream for the advertisement sending method based on dynamic scene that the embodiment of the present invention one provides
Journey schematic diagram, S101 to step S103 is mainly included the following steps that, described in detail as follows：
S101, the advertisement APP built in mobile terminal is by the location of mobile terminal information in real time to the advertisement
Server uploads.
It should be noted that the location of described mobile terminal information can be its own present position place name and/
Or latitude and longitude information, wherein, the place name of the mobile terminal present position should be detailed place name, or, this place name exists
The country is unique, and the latitude and longitude information of mobile terminal itself present position can pass through the global positioning system of terminal
(Global Positioning System, GPS) is obtained, can also be by other alignment systems, for example, Big Dipper positioning system
System obtains, and the present invention is without restriction to this.The mobile terminal is built-in with advertisement APP, the advertisement APP and the advertising service
Device keeps communication connection.
S102, the Advertisement Server is according to advertisement of the location of the mobile terminal information to the mobile terminal
The dynamic scene advertisement of retail shop, the dynamic scene advertisement are carried in real time by the camera being arranged in retail shop near APP push
For.
It should be noted that in above-mentioned steps, camera is provided with retail shop, it connects with the Advertisement Server
Connect, for sending the real-time scene in the retail shop to the Advertisement Server.For the ease of more accurately launching advertisement, use
Family can set personal consumption attribute by the advertisement APP, the personal consumption attribute include consumer hobby,
The consuming capacity of consumer, one kind in the frequent scope of activities of consumer or any number of combination, the Advertisement Server is also
Advertisement APP advertisement of the personal consumption attribute set according to user on the advertisement APP to the mobile terminal, so as to
Advertising message can be caused to be accurately sent to corresponding consumer, improve the dispensing effect of advertisement.Further, it is described wide
Accuse the advertisement APP advertisements of time spot section that server is set always according to businessman to mobile terminal.
Step S103, the advertisement APP of the mobile terminal are received and are shown the dynamic scene advertisement.
It should be noted that after the advertisement APP of the mobile terminal receives the dynamic scene advertisement, by multiple dynamics
Scenario integration plays in a page, and the dynamic scene advertisement clicked on according to the click played in full screen user of user, so as to
So that user is recognized that the real-time condition of retail shop.
Accompanying drawing 2 is referred to, is that the structure for the advertisement push system based on dynamic scene that the embodiment of the present invention one provides is shown
It is intended to, it includes mobile terminal 20 and the Advertisement Server 30 being connected with mobile terminal progress real-time Communication for Power, describes in detail
It is as follows：
The mobile terminal 20 built-in advertising APP, the advertisement APP are used for the location of its information in real time to described
Advertisement Server uploads and received the advertisement of the Advertisement Server push.
It should be noted that the location of described mobile terminal 20 information can be the place name of its own present position
And/or latitude and longitude information, wherein, the place name of the present position of mobile terminal 20 should be detailed place name, or, this ground
Name is unique at home, and the latitude and longitude information of itself present position of mobile terminal 20 can pass through the global location of terminal
System (Global Positioning System, GPS) obtains, can also be by other alignment systems, for example, the Big Dipper is determined
Position system obtains, and the present invention is without restriction to this.The mobile terminal 20 be built-in with advertisement APP, the advertisement APP with it is described wide
Accuse server 30 and keep communication connection.
The Advertisement Server 30, for according to the location of mobile terminal information to the mobile terminal 20
The advertisement of the neighbouring dynamic scene of retail shop of advertisement APP push, the advertisement of the dynamic scene pass through the shooting that is arranged in retail shop
Head provides in real time.
It should be noted that it should be noted that the Advertisement Server 30 and the camera being arranged in retail shop are kept
Communication connection, camera are used to send the real-time scene in the retail shop to the Advertisement Server 30.For the ease of more smart
Advertisement is launched accurately, and user can set personal consumption attribute by the advertisement APP, and the personal consumption attribute includes disappearing
The hobby of the person of expense, the consuming capacity of consumer, one kind in the frequent scope of activities of consumer or any number of combination, institute
State the advertisement of personal consumption attribute that Advertisement Server 30 is set on the advertisement APP always according to user to the mobile terminal
APP advertisements, so that advertising message is accurately sent to corresponding consumer, improve the dispensing effect of advertisement
Fruit.Further, the Advertisement Server 30 is always according to advertisement of the time spot section that businessman sets to the mobile terminal 20
APP advertisements.
After the advertisement APP of the mobile terminal 20 receives the dynamic scene advertisement, multiple dynamic scenes are integrated in
Played in one page, and the dynamic scene advertisement clicked on according to the click played in full screen user of user, so that user can
To recognize the real-time condition of retail shop.
It should be noted that the content such as information exchange, implementation procedure between each module/unit of said apparatus, due to
The inventive method embodiment is based on same design, and its technique effect brought is identical with the inventive method embodiment, particular content
Reference can be made to the narration in the inventive method embodiment, here is omitted.
In summary, can set using the advertisement sending method and system based on dynamic scene of the present invention, businessman
Regional extent in mobile terminal launch advertisement, improve the precision of advertisement putting, consumer can see push in real time
The realtime running state of the retail shop of advertisement, so as to reasonably select the retail shop of consumption according to the demand of itself, improve consumption
This advertisement experience, enhance the effect of advertisement pushing.Improve advertisement APP user's viscosity.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can
To instruct the hardware of correlation to complete by program, the program can be stored in a computer-readable recording medium, storage
Medium can include：Read-only storage (ROM, Read Only Memory), random access memory (RAM, Random
Access Memory), disk or CD etc..
The advertisement sending method based on dynamic scene and system provided above the embodiment of the present invention has been carried out in detail
Introduce, specific case used herein is set forth to the principle and embodiment of the present invention, the explanation of above example
It is only intended to help the method and its core concept for understanding the present invention；Meanwhile for those of ordinary skill in the art, according to this
The thought of invention, there will be changes in specific embodiments and applications, in summary, this specification content should
It is interpreted as limitation of the present invention.
Claims (10)
1. a kind of advertisement sending method based on dynamic scene, it is characterised in that methods described includes：
Advertisement APP built in mobile terminal is by the location of mobile terminal information in real time on the Advertisement Server
Pass；
The Advertisement Server is attached according to advertisement APP push of the location of the mobile terminal information to the mobile terminal
The dynamic scene advertisement of nearly retail shop, the dynamic scene advertisement are provided in real time by the camera being arranged in retail shop；
The advertisement APP of the mobile terminal is received and is shown the dynamic scene advertisement.
2. the advertisement sending method based on dynamic scene as claimed in claim 1, it is characterised in that the mobile terminal it is wide
Multiple dynamic scenes are integrated in a page by announcement APP to be played, and is moved according to what the click played in full screen user of user clicked on
State scene advertising.
3. the advertisement sending method based on dynamic scene as claimed in claim 1, it is characterised in that the position of the mobile terminal
Confidence ceases the place name and/or latitude and longitude information for including itself present position of the mobile terminal.
4. the advertisement sending method based on dynamic scene as claimed in claim 1, it is characterised in that the Advertisement Server is also
Advertisement APP advertisement of the personal consumption attribute set according to user on the advertisement APP to the mobile terminal, it is described
Personal consumption attribute includes one in hobby, the consuming capacity of consumer and the frequent scope of activities of consumer of consumer
Kind or any number of combination.
5. the advertisement sending method based on dynamic scene as claimed in claim 1, it is characterised in that the Advertisement Server is also
Advertisement APP advertisement of the time spot section set according to businessman to mobile terminal.
A kind of 6. advertisement push system based on dynamic scene, it is characterised in that including mobile terminal and with the mobile terminal
The Advertisement Server of real-time Communication for Power connection is carried out,
The mobile terminal built-in advertising APP, the advertisement APP are used for the location of its information in real time to the advertisement clothes
Business device uploads and received the advertisement of the Advertisement Server push,
The Advertisement Server, for according to advertisement APP of the location of the mobile terminal information to the mobile terminal
The advertisement of the dynamic scene of retail shop, the advertisement of the dynamic scene are carried in real time by the camera being arranged in retail shop near push
For.
7. the advertisement push system based on dynamic scene as claimed in claim 6, it is characterised in that the mobile terminal it is wide
Multiple dynamic scenes are integrated in a page by announcement APP to be played, and is moved according to what the click played in full screen user of user clicked on
State scene advertising.
8. the advertisement push system based on dynamic scene as claimed in claim 6, it is characterised in that the position of the mobile terminal
Confidence ceases the place name and/or latitude and longitude information for including itself present position of the mobile terminal.
9. the advertisement push system based on dynamic scene as claimed in claim 6, it is characterised in that the Advertisement Server is also
Advertisement APP advertisement of the personal consumption attribute set according to user on the advertisement APP to the mobile terminal, it is described
Personal consumption attribute includes one in hobby, the consuming capacity of consumer and the frequent scope of activities of consumer of consumer
Kind or any number of combination.
10. the advertisement push system based on dynamic scene as claimed in claim 6, it is characterised in that the Advertisement Server
Always according to advertisement APP advertisement of the time spot section to mobile terminal of businessman's setting.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710614727.2A CN107527230A (en) | 2017-07-25 | 2017-07-25 | A kind of advertisement sending method and system based on dynamic scene |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710614727.2A CN107527230A (en) | 2017-07-25 | 2017-07-25 | A kind of advertisement sending method and system based on dynamic scene |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107527230A true CN107527230A (en) | 2017-12-29 |
Family
ID=60680108
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710614727.2A Pending CN107527230A (en) | 2017-07-25 | 2017-07-25 | A kind of advertisement sending method and system based on dynamic scene |
Country Status (1)
| Country | Link |
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| CN (1) | CN107527230A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108540555A (en) * | 2018-04-13 | 2018-09-14 | 上海小蚁科技有限公司 | Video distribution system and method, storage medium, server |
| CN111191140A (en) * | 2020-01-03 | 2020-05-22 | 重庆特斯联智慧科技股份有限公司 | Portable community big data acquisition service equipment for owners and use method |
| CN112805739A (en) * | 2018-10-05 | 2021-05-14 | 三星电子株式会社 | Electronic device and control method thereof |
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| CN105761101A (en) * | 2016-02-04 | 2016-07-13 | 云南今日游情科技有限公司 | High-precision advertisement push system and method of mobile terminal based on mutual selection |
| CN106375776A (en) * | 2016-11-22 | 2017-02-01 | 立德高科(北京)数码科技有限责任公司 | Shopping live broadcast system and online shopping platform |
| CN106792230A (en) * | 2016-12-27 | 2017-05-31 | Tcl数码科技（深圳）有限责任公司 | A kind of advertisement interactive approach and system based on net cast |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105761101A (en) * | 2016-02-04 | 2016-07-13 | 云南今日游情科技有限公司 | High-precision advertisement push system and method of mobile terminal based on mutual selection |
| CN106375776A (en) * | 2016-11-22 | 2017-02-01 | 立德高科(北京)数码科技有限责任公司 | Shopping live broadcast system and online shopping platform |
| CN106792230A (en) * | 2016-12-27 | 2017-05-31 | Tcl数码科技（深圳）有限责任公司 | A kind of advertisement interactive approach and system based on net cast |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108540555A (en) * | 2018-04-13 | 2018-09-14 | 上海小蚁科技有限公司 | Video distribution system and method, storage medium, server |
| CN112805739A (en) * | 2018-10-05 | 2021-05-14 | 三星电子株式会社 | Electronic device and control method thereof |
| CN111191140A (en) * | 2020-01-03 | 2020-05-22 | 重庆特斯联智慧科技股份有限公司 | Portable community big data acquisition service equipment for owners and use method |
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Application publication date: 20171229 |