KR101256932B1 - Method for contents playing - Google Patents

Abstract

A content playback method is disclosed. The method of reproducing the content may include reproducing the first content by providing a first content corresponding to the received content selection signal to the terminal when the content providing system receives the content selection signal from the terminal. Reproducing at least one second content before content is reproduced in the terminal, and reproducing the first content after reproducing the at least one second content, wherein the at least one second content is reproduced. The step of reproducing may include: reproducing the at least one second content while the at least one second content is being reproduced, displaying user input request information for requesting a user input, and displaying the displayed user input request information. The at least one second content that is stopped when a user input corresponding to the Playback is continued.

Description

How to play content {Method for contents playing}

The present invention relates to a content reproduction method, and more particularly, to a method for viewing different content in exchange for providing the content selected by the user.

With the development of communication technology, many users access the Internet or the wireless Internet, search for their desired content, and select and play the searched content. In addition, due to the active user participation in the Internet space, users who have been consumers of content actively participate in the production and production of content in the Internet keynote called Web 2.0.

Such content is treated as a subject of serious transactions depending on the type and quality of the content. In other words, the user often has to pay a predetermined price in order to utilize the content. Cash or predetermined mileage is used for the content utilization.

On the other hand, instead of providing the content free of charge, some other contents (eg, advertising, etc.) to see first or to see the middle of the content is also used. In the early days of such a method, a user is very uncomfortable or dissatisfied with playing content other than the content he is trying to view. However, as these methods are widely used, users are now accustomed to randomly playing content other than the content they want. However, when other content is arbitrarily played, the other content is performed while the other content (for example, web surfing) is performed on the terminal (for example, a computer, etc.) or even far from the terminal without seeing the other content being played. After the playback of the user often come back to the user terminal to watch or listen to the desired content playback.

However, in order for the content to be played by the user to play another content (for example, an advertisement, etc.), a subject (for example, an advertiser, etc.) requesting a content provider (or system) to play the other content is expensive. I'm paying. However, there is a problem that a desired effect (for example, advertisement effect) cannot be obtained compared to the cost in the situation of using the content of the users as described above.

In a time when content is no longer provided free of charge, the reproduction of predetermined content other than the content desired by the user has a strong characteristic as a price for providing the desired content. And in reality someone (eg, an advertiser) is paying for it. Therefore, there is a need for a method capable of allowing the content to be arbitrarily reproduced to sufficiently function as a reward for providing the content.

The technical problem to be achieved by the present invention is to provide a method for recognizing at least a portion of a predetermined content to be reproduced in return for providing the content, so that the user sees or listens to the predetermined content, that is, a fair price In the case of payment, the user can provide a method for providing desired content.

The present invention also provides a method of differently evaluating the value according to the user's action performed while the predetermined content is played, and paying a different price for receiving the desired content according to the evaluated value.

In addition, the present invention provides a method for evaluating a user's predetermined behavior at a price without having to play other content in exchange for providing a desired content. SUMMARY OF THE INVENTION [

According to an aspect of the present invention, there is provided a method for reproducing a content, when a content providing system receives a content selection signal from a terminal, providing the first content corresponding to the received content selection signal to the terminal to reproduce the first content. 2. The method of claim 1, further comprising: reproducing at least one second content before the first content is reproduced in the terminal, and reproducing the first content after reproducing the at least one second content. The reproducing of the at least one second content may include: reproducing the at least one second content while the at least one second content is being reproduced, and displaying user input request information for requesting a user input. When a user input corresponding to the user input request information has been input, And reproducing the at least one second content.

According to an aspect of the present invention, there is provided a method for reproducing a content, when a content providing system receives a content selection signal from a terminal, providing the first content corresponding to the received content selection signal to the terminal to reproduce the first content. The method of claim 1, further comprising: reproducing at least one second content while the first content is reproduced in the terminal, and reproducing the first content continuously after reproducing the at least one second content. The reproducing of the at least one second content may include: reproducing the at least one second content while the at least one second content is being reproduced and displaying user input request information for requesting a user input. And inputting a user input corresponding to the displayed user input request information. Wu, comprises the subsequent step of stopping said at least one reproduction of the second content.

The at least one second content may be characterized in that at least one of at least one predetermined content corresponding to the first content is selected according to the first content.

The time point at which reproduction of the at least one second content is stopped may be determined based on still information stored in advance in the content providing system or predetermined tag information included in the second content.

The stop information may include at least one of information on a reproduction time of the second content or information on at least part of the content of the second content.

The number or type of the at least one second content may be determined differently according to the first content.

The content reproduction method may further include determining a compensation value according to at least one of a type, content, or quantity of the user input, and determining a reproduction cost of the first content according to the determined compensation value.

The content reproduction method may further include determining a compensation value according to the second content and determining a reproduction cost of the first content according to the determined compensation value.

At least one of the first content or the second content may include at least one of text information, image information, sound source information, video information, or a predetermined executable application.

The user input may include at least one of selecting a predetermined input interface provided in the input device, selecting a location where the user input request information is displayed as an input device, or inputting predetermined text information.

The second content may be predetermined advertisement content.

According to an aspect of the present invention, there is provided a method for reproducing a content, when a content providing system receives a content selection signal from a terminal, providing the first content corresponding to the received content selection signal to the terminal to reproduce the first content. When the first content is playing, the playback of the first content is stopped and the user input request information for requesting user input is displayed; and when the user input corresponding to the displayed user input request information is input. And reproducing the stopped first content.

The content reproduction method may further include determining a compensation value according to at least one of a type, content, or quantity of the user input, and determining a reproduction cost of the first content according to the determined compensation value. The content reproduction method may be stored in a computer readable recording medium recording a program.

According to the content reproduction method according to the present invention, by allowing the user to recognize at least a portion of the predetermined content to be reproduced in return for providing the content, the subject (eg, advertiser) who wants to reproduce the predetermined content desired effect ( For example, there is an effect that can increase the advertising effect). For example, the advertiser can transmit information that the advertiser wants to recognize to the user at least by requesting an action (eg, a user input) of a predetermined user from at least a part of the content desired by the advertiser.

In addition, by differently evaluating the value according to the user's actions performed while the content desired by the user or other content that is randomly played, the user is paid differently for receiving the desired content according to the evaluated value. Can actively perform the required action. In addition, there is an effect that can obtain new valuable information using the information obtained by the user's actions.

In addition, since the user can set the content to be randomly reproduced according to the content or characteristics of the desired content, there is an effect that can obtain a targeted advertising effect.

In order to fully understand the present invention, operational advantages of the present invention, and objects achieved by the practice of the present invention, reference should be made to the accompanying drawings and the accompanying drawings which illustrate preferred embodiments of the present invention.

Also, in this specification, when any one element 'transmits' data to another element, the element may transmit the data directly to the other element, or may be transmitted through at least one other element And may transmit the data to the other component.

Conversely, when one element 'directly transmits' data to another element, it means that the data is transmitted to the other element without passing through another element in the element.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to the preferred embodiments of the present invention with reference to the accompanying drawings. Like reference symbols in the drawings denote like elements.

1 is a schematic configuration of a content playback system for implementing a content playback method according to an embodiment of the present invention.

Referring to FIG. 1, the content providing system 200 according to an exemplary embodiment of the present invention includes a control module 210, a first content DB 220, and a second content DB 230. The content providing system 200 may transmit and receive predetermined data to the terminal 100 and to implement a content reproduction method according to an embodiment of the present invention.

Each component of the content providing system 200 is separately shown in the drawings to indicate that it may be functionally and logically separated, and does not necessarily mean that the components are physically separate components or implemented as separate codes. .

In this specification, a module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, the module may mean a logical unit of a predetermined code and a hardware resource for performing the predetermined code, and means a code that is not necessarily physically connected or does not mean a kind of hardware. It can be easily inferred by the average expert in the art.

Also, in this specification, a DB may mean functional and structural combination of software and hardware for storing information corresponding to each DB. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the DB. In addition, it can be implemented in various ways such as a linked-list, a tree, and a relational DB, and includes all data storage media and data structures capable of storing information corresponding to the DB.

The control module 110 may control a data flow for implementing a content playback method according to an embodiment of the present invention, perform a necessary operation, and control / control a resource accordingly.

The first content DB 220 includes the content that the content providing system 200 wants to provide to the terminal 100, that is, the first content that is requested to be transmitted from the terminal 100. That is, the first content DB 220 includes the first content that the user wants to play. The content providing system 200 may provide the terminal 100 with a list of at least some of the contents included in the first content DB 220. The list may be provided to the user through a predetermined web page provided by the content providing system 200 or a wireless application protocol (WAP) page. The type of content included in the first content DB 220 may vary. For example, it can be a video, music, text, image, document, or any executable program. The meaning of reproduction used herein may vary depending on the type of content. For example, playing a text may mean displaying the text, and playing a document may mean opening the file with a predetermined program that can read a file corresponding to the text or document. Can be. To play an executable program may mean to execute the program.

The second content DB 230 may be reproduced in the terminal 100 despite the request of the terminal 100 in exchange for providing the first content included in the first content DB 220. It includes the second content that is the content. Like the first content, the second content may also include various types of contents, and the purpose of playing the second content may also be various. However, in the present specification, for convenience of description, the second content is described as an example of a predetermined advertisement content, and the scope of the present invention is not limited thereto.

The control module 210 performs the first content and the second content in the first content DB 220 and / or the second content DB 230 to implement a content playback method according to an embodiment of the present invention. Select a function. In addition, the playback of the selected first content and the second content can be controlled (for example, the order of playback, stop of playback, etc.), and the terminal 100 can perform a function of displaying predetermined user input request information. have. In addition, the control module 210 may install a predetermined code to the terminal 100, and perform the function of implementing the technical idea of the content playback method according to an embodiment of the present invention through communication with the code. have.

In order to implement the content playback method according to an embodiment of the present invention, the terminal 100 can transmit and receive data with the content providing system 200 and includes all data processing devices capable of playing content. Can be used. For example, the terminal 100 may include a computer, a mobile terminal, an IPTV, and the like. The terminal 100 may be provided with a predetermined playback application that can play at least a portion of the content received from the content playback system 200. The playback application may include a web client capable of receiving and playing content by accessing the web page and / or the swap page when the content providing system 200 provides a predetermined web page and / or the swap page. . The web client may have a form of a web browser, or may have a form of a predetermined video player that can communicate with the predetermined content providing system 200.

The content providing system 200 may receive a content selection signal from the terminal 100. The content selection signal may be transmitted from the terminal 100 to the content providing system 200 when a user selects content information displayed on the terminal 100. The content information may include information (eg, a URL) for identifying first content stored in the content providing system 200. Then, the content providing system 200 may provide the terminal 100 with first content corresponding to the received content selection signal.

In this case, the content providing system 200 may control the first content to be played in the terminal 100 before the first content is played in the terminal 200. To this end, the content providing system 200 may transmit the second content to the terminal 100 first before providing the first content to the terminal 100. Of course, according to an embodiment, the first content may be transmitted first. However, the second content may be controlled to be played before the first content is played regardless of the order of contents delivery. Transmission of the content by the content providing system 200 may be used in a meaning including transmitting data corresponding to the content in a download method and / or a streaming method. Then, the terminal 100 reproduces the first content after the reproduction of the at least one second content is completed.

Alternatively, according to another embodiment of the present invention, under the control of the content providing system 200, the first content is first played in the terminal 100, and at least one second content may be played in the middle of being played back. have. Then, the first content may be continuously reproduced after the reproduction of the at least one second content is completed.

In this case, one of the core technical idea of the present invention is that the reproduction of the at least one second content is stopped while the at least one second content (eg, the advertisement) is being played, and user input request information for requesting a user input is output. When the user input corresponding to the output user input request information is input, the playback of the at least one second content that is stopped is continued. The output of the user input request information means that the user input request information is displayed in the form of text, an image, a video, or the like in the terminal 100, or predetermined voice guidance information is reproduced in the terminal 100. Can mean.

The reproduction of the second content is stopped and the user input request information is output does not indicate a temporal order. That is, when the reproduction of the second content is stopped and the time at which the user input request information is output may be substantially the same, but is not limited thereto. After the user input request information is displayed, the reproduction of the second content is stopped or After the playback of the second content is stopped, user input request information may be requested.

Accordingly, in the terminal 100, when the user does not perform an action requested by the content providing system 200 (that is, a user input), playback of the second content is not completed. Therefore, only when the content providing system 200 performs the requested action (that is, user input), the first content is continuously played from the portion where the reproduction of the first content is started or stopped.

As a result, according to the content playback method according to an embodiment of the present invention, the user does not see or listen to the second content while the second content is played, but when the playback of the first content starts, the user sees or hears the first content. You will not be able to choose the method. Therefore, according to the content reproduction method according to an embodiment of the present invention, the second content provider has an effect of guaranteeing a desired portion of the desired effect. The subject of providing the second content may refer to a subject (eg, an advertiser) who requests the second content to be provided through the content providing system 200 rather than an operating body of the content providing system 200. .

The user input may be a predetermined input interface (eg, a key of a keyboard, a button of a mouse, or the like) provided in a user input device (eg, a keyboard, a mouse, a keypad, a joystick, a remote controller, a touch screen, etc.) of the terminal 100. Or a selection of a touch screen or the like, a selection (eg, a click) of a location where the user input request information is displayed as an input device, or input of predetermined text information. For example, when the terminal 100 is a computer, an example of the user input request information is shown in FIG. 2.

According to another embodiment of the present invention, the reproduction of the at least one second content may not be stopped while the at least one second content (eg, an advertisement) is being played. That is, user input request information for requesting user input may be output at any time before, during, and / or after playback of the second content. However, it is preferable that the time point at which the user input request information is output is before the reproduction of the first content starts or the reproduction of the first content starts continuously. This is because the user input may be a price for reproducing the first content. The second content may be reproduced before the first content is reproduced or while the first content is reproduced. Then, when the user input corresponding to the output user input request information is input and both conditions for the reproduction of the second content are satisfied are satisfied, the reproduction of the first content may be started or continuously reproduced. . To this end, the control module 210 may receive a user input from the terminal 100 and determine whether the received user input corresponds to the user input request information. When the reproduction of the second content is completed from the terminal 100, it may be determined whether the reproduction of the second content is completed by receiving a predetermined signal. Therefore, the first content may be played only when the second content (eg, advertisement) is guaranteed, but only when a predetermined requested action is performed.

2 is a view for explaining an example of the user input request information of the content playback method according to an embodiment of the present invention.

Referring to FIG. 2, at least one of user input request information 1 to 5 as shown in FIG. 2 may be displayed while the second content is played through a predetermined playback application 10 installed in the terminal 100. .

For example, the first user input request information 1 may include a user interface (UI) for requesting a user to select the first user input request information 1 using an input device (eg, a mouse) capable of pointing a location. May be).

For example, the second user input request information 2 may be a UI for requesting a user to input predetermined contents (eg, an advertisement product name) included in the second content (eg, an advertisement). When the second user input request information 2 is used, the second content provider has a great effect of allowing the user to recognize at least the name of a product to be announced.

For example, the third user input request information 3 may be a UI for requesting a user to input a specific key or button of an input device (eg, a keyboard, a keypad of a mobile terminal, etc.). For example, "enter key", "enter space bar", or "enter number 0".

For example, the fourth user input request information 4 may be a UI for allowing a user to input a predetermined questionnaire. For example, the questionnaire may be information related to the second content (for example, a testimonial of the advertisement or a testimonial of the advertisement product), or may be a questionnaire proceeding irrespective of the second content. Information input through the fourth user input request information 4, that is, an action of responding to a questionnaire, which is a user action, may require a relatively large amount of user input. To this end, the content playback method according to an embodiment of the present invention provides a technical idea that can compensate appropriately when a lot of user input is performed. This will be described later.

For example, the fifth user input request information 5 may be different from the above-described example, but through an input device provided in the terminal 100 or using a separate sensing device (eg, a voice recognition means, an operation recognition means, a camera, etc.). It may be a UI for requesting the actions of various users that can determine whether the corresponding action was performed.

Referring back to FIG. 1, when the first content is selected by the user, the content reproduction method according to an embodiment of the present invention may determine that the second content to be provided to the terminal 100 is determined based on the selected first content. To provide technical ideas.

To this end, each of the second contents stored in the content providing system 200 may be predetermined to correspond to the first content stored in the first content DB 220. For example, the second content DB 230 may store information about the second content and the first content corresponding to the second content. Therefore, when the first content is selected, the second content corresponding to the first content may be automatically determined, and the determined second content may be provided to the terminal 100.

Therefore, when providing the second content to the user, the subject (eg, advertiser) of the second content may select in advance the first content which is considered to have high desired effect (eg, advertising effect). That is, the target advertisement may be possible.

In addition, according to the content reproduction method according to an embodiment of the present invention, the second content providing entity or the content providing system 200 may determine a point in time at which the second content is stopped while the second content is being reproduced, thereby maximizing an effect (for example, , Advertising effects). For example, when the second content is an advertisement video, the provider of the second content may want to make the user recognize the specific scene. For example, the specific scene may be a scene in which the name of the advertisement product appears or may be a scene in which the effect of the advertisement product appears. Alternatively, when the file is a music file, the user may want to stop the music at a specific time. This is because the music in the paused and replayed parts is most likely to be heard by most users. As such, in order to control the stop time of the second content, the content providing system 200 may store stop information that may indicate a predetermined stop time in advance. Alternatively, the content providing system 200 may include predetermined tag or flag information that may indicate the stop point in the second content. Accordingly, the playback application installed in the terminal 100 may stop the playback of the second content when the tag or the predetermined flag information is recognized while playing the second content.

The still information stored in the content providing system 200 may include at least one of information about a playback time of the second content or information about the content of the second content. For example, the content providing system 200 may include information on a time point at which the content is stopped in the entire playing time of the second content. Therefore, the content providing system 200 may control a playback application installed in the terminal 100 based on the information on the time point at which the content is stopped. For example, when the second content is a 30-second video, when the playback time is 10 seconds, if the second content is stopped, the content providing system 200 may provide information about the second content and the second content. It can be stored including the stop information of the content.

Controlling the stop time according to the information on the content of the second content means that the playback of the second content is stopped when a screen or a sound source including preset information is recognized by analyzing the second content in real time. It can mean to make. To this end, the control module 210 of the content providing system 200 may include an image recognition module (not shown) or a voice recognition module (not shown) according to the type of content. For example, the provider of the second content may want to stop the playback of all the images from the advertisement product. Then, the content providing system 200 stores the image information corresponding to the advertisement product as the still information, and when the image information corresponding to the advertisement product is recognized while playing the second content, the terminal 100 A predetermined control signal (eg, frame information corresponding to the video) may be transmitted to stop playback on the corresponding video. Of course, if the content providing system 200 stores such stop information and transmits the stop information to the terminal 100, the terminal 100 recognizes the video or the voice according to the type of the content. You can also do

Accordingly, the content playback method according to an embodiment of the present invention can control the provision of the second content to stop the playback of the content at the desired scene or desired time point for controlling the stop time. The effect that the provider wants to achieve can be maximized.

On the other hand, in the content playback method according to an embodiment of the present invention has the concept that the first content is a product that can be traded. In addition, viewing or listening to the second content may be recognized as a concept of a price paid by the user. In addition, the user's actions requested by the content providing system 200 may also be recognized as a concept of the price paid by the user. Therefore, since the value of the first content may be different from each other, the price paid by the user may be different, that is, the type of the second content, the playback time of the second content, and the number of the second content to be reproduced may be different. To this end, the second content DB 230 of the content providing system 200 may previously store information on a compensation value according to the type, reproduction time, etc. of each second content. For example, the compensation value of some second content may be 10p, and the compensation value of any other second content may be 20p. The content providing system 200 may differently set an income received from a provider of the second content for each reward value.

In addition, the first content DB 220 may also store information on the reproduction cost of each first content in advance. For example, some first content may be 10p and some other first content may be 50p.

Then, the content providing system 200 may determine the type and / or number of the second content differently according to the reproduction price of the first content selected by the user. For example, if the reproduction cost is 30p, the content providing system 200 may select at least one second content such that the sum of the compensation values is 30p.

In addition, according to an embodiment, the content reproduction method according to an embodiment of the present invention may allow a user to select a sum of compensation values according to second content.

3 is a view for explaining a process of determining a compensation value according to the second content of the content playback method according to an embodiment of the present invention.

Referring to FIG. 3, predetermined first content lists 21 to 23 may be displayed in a playback application installed in the terminal 100. The user may select any one of the lists 21 to 23. Then, a predetermined subtraction interface 11 to 13 may be displayed on the reproduction application.

For example, when the user selects the content 1 21, the subtraction interfaces 11 to 13 as shown in FIG. 3 may be illustrated. Thereafter, when the user selects the first subtraction interface 11, the content providing system 200 determines that the sum of the reward values of the second content is equal to or higher than the reproduction cost 50p of the content 1. Second content can be selected. When the combination of the selectable second contents is various, the second content may be selected in an arbitrary manner, or predetermined second rules may be selected in advance and second contents having priority according to the rules may be selected first. For example, when the user selects the second subtraction interface 12, the content providing system 200 may select at least one second content such that the sum of the compensation values is 10p. For example, when the user selects the third subtraction interface 13, the content providing system 200 may select at least one second content so that the sum of reward values is 20p.

If the user selects the second subtraction interface 12 or the third subtraction interface 13, the difference between the reproduction cost 50p of the content 1 and the sum of the reward values (10p or 20p) is provided by the user in cash or mileage. You can do that. Depending on the implementation, the lack of play may be covered by the user's actions.

That is, according to the technical idea of the present invention, the user's actions (ie, the user's input) may also be evaluated in exchange for the content. Therefore, the reward value may be evaluated differently depending on what the user's behavior is or the result of the user's behavior.

For example, in the content reproduction method according to an embodiment of the present invention, the compensation value of the user input may be differently determined according to at least one of the type, content, or amount of the user input. For example, in the case of the simplest user input (eg, enter key input, specific button input, etc.), there may be no compensation value according to the user input. In the case of inputting simple text information such as an advertisement product, a predetermined point may be recognized as a reward value according to a user input. And in the case of surveys, more points can be recognized as reward value. Alternatively, the reward value may be recognized differently by evaluating the input information resulting from the user input in a predetermined manner.

As such, the user input may have a reward value based on various methods and criteria.

Accordingly, the reward value selected and subtracted from the subtraction interfaces 11 to 13 shown in FIG. 3 may be the sum of the reward value according to the type or number of the second content and / or the reward value according to the user's behavior.

As a result, according to the content reproduction method according to an embodiment of the present invention, the predetermined reward value is evaluated only by the second content itself, the predetermined reward value is evaluated only by the user action, or both the second content itself and the user action are evaluated. Based on the reward value, the reproduction price of the first content to be actually paid by the user may be determined by the difference between the predetermined first content reproduction price and the compensation value.

In some embodiments, the compensation value may be higher than the reproduction cost of the first content. Because the provider of the second content may want more detailed information and a large amount of information even if it costs a lot to the user who likes the specific first content. Therefore, at this time, the user's behavior is much more valuable than the reproduction cost of the first content. In this case, a predetermined point may be accumulated to the user by the difference, and the accumulated points may be used the next time the first content is provided.

4 is an example of a screen for providing a user with information on a reward value by a content playback method according to an embodiment of the present invention.

Referring to FIG. 4, as described above, the content providing system 200 evaluates the reward value by the second content itself and / or the reward value according to a user input, respectively, and evaluates the evaluated result as shown in FIG. 4. You can tell the user as well. In some cases, the reward value to be deducted may be selected by the user as shown in FIG. 3, but the content providing system 200 may randomly select the second content or arbitrarily select a user input. It is necessary to inform the user that the second content is reproduced and / or that the user's action is required to be recognized for justification by providing information about the user. Therefore, there is an effect that the user can eliminate the reluctance to the reproduction of the second content and the user behavior.

According to another embodiment of the present invention, unlike the above-described embodiment, the user can pay a reasonable price through the user's actions according to the technical idea of the present invention while playing only the first content selected by the user Can be provided.

For example, while the first content is being played in the terminal 100, playback of the first content may be stopped and user input request information for requesting a user input may be displayed and may correspond to the displayed user input request information. When the user input is input, playback of the stopped first content may be continued.

As described above, the reward value according to the user input may be determined, and thus, the reproduction price of the first content to be substantially paid by the user may be determined.

The content reproducing method according to an embodiment of the present invention may be embodied as computer readable codes on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, hard disk, floppy disk, optical data storage, and the like, and also in the form of carrier waves (e.g., transmission over the Internet). It also includes implementations. The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers skilled in the art to which the present invention pertains.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS A brief description of each drawing is provided to more fully understand the drawings recited in the description of the invention.

1 is a schematic configuration of a content playback system for implementing a content playback method according to an embodiment of the present invention.

2 is a view for explaining an example of the user input request information of the content playback method according to an embodiment of the present invention.

3 is a view for explaining a process of determining a compensation value according to the second content of the content playback method according to an embodiment of the present invention.

4 is an example of a screen for providing a user with information on a reward value by a content playback method according to an embodiment of the present invention.

Claims (15)

When the content providing system receives a content selection signal from a terminal, the first content corresponding to the received content selection signal to the terminal to provide the first content is reproduced, Reproducing at least one second content before the first content is reproduced in the terminal or in the middle of the first content being reproduced in the terminal; And Reproducing or continuously reproducing the first content after the reproducing of the at least one second content is completed; Reproducing the at least one second content, Outputting user input request information for requesting user input and stopping reproduction of the at least one second content while the at least one second content is being reproduced; And If the user input corresponding to the output user input request information is input, reproducing the at least one second content which is stopped; The second content, Predetermined advertising content, When the reproduction of the at least one second content is stopped, And determined based on still information previously stored in the content providing system or predetermined tag information included in the second content. delete The method of claim 1, wherein the at least one second content, At least one of at least one predetermined content corresponding to the first content is selected according to the first content. delete The method of claim 1, wherein the stop information, And at least one of information on a reproduction time of the second content or information on at least part of the content of the second content. The method of claim 1, wherein at least one of the number or type of the at least one second content is: The content playback method may be determined differently according to the first content. The method of claim 1, wherein the content playback method comprises: Determining a reward value according to at least one of a type, a content, or an amount of the user input; And And determining the reproduction cost of the first content according to the determined reward value. The method of claim 1, wherein the content playback method comprises: Determining a compensation value according to the second content; And And determining the reproduction cost of the first content according to the determined reward value. The method of claim 1, wherein at least one of the first content or the second content, And at least one of text information, image information, sound source information, video information, or a predetermined executable application. The method of claim 1, wherein the user input, And at least one of selecting a predetermined input interface provided in the input device, selecting a location where the user input request information is displayed as an input device, or inputting predetermined text information. delete delete delete delete A computer-readable recording medium having recorded thereon a program for performing the method of claim 1.

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